4 LEADING PLATFORMS FOR HEADLESS ECOMMERCE DEVELOPMENT

Author: secommer
Publish date: 24/08/2023
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In Headless eCommerce architecture, the user interface (frontend) is separated from the business logic and database (backend), operating independently and communicating with each other through Application Programming Interfaces (APIs). The backend of the eCommerce system can be linked to multiple frontends to deliver a seamless omnichannel experience for customers.

This omnichannel capability has driven many businesses to adopt Headless eCommerce to adapt to market trends and attract a large customer base across all potential channels. 

However, from the planning stage to achieving the goals, it’s a long journey with several crucial steps that require dedicated efforts from businesses. Among them, selecting the right platform for Headless eCommerce development is essential. Currently, there are four prominent platforms in the market: Adobe Commerce, Shopify Plus, BigCommerce Enterprise, and Commercetools.

This article will focus on helping you as a business make the right decision by listing the selection criteria and pros and cons of each platform.

Things to Evaluate When Choosing Headless eCommerce Platform

Headless Architecture

You need to ensure that the chosen platform supports the Headless architecture, allowing the separation of the frontend user interface from the backend system. The separation provides omnichannel capabilities, enabling you to deliver seamless and consistent customer experiences across all channels  (e.g., websites, mobile devices, IoT devices, etc.).

4 Leading Platforms for Headless eCommerce Development - Headless Architecture
Headless Architecture

API Capabilities

APIs are crucial for integrating with various different user interfaces. Therefore, you should seek a platform with the ability to provide customizable APIs for seamless data exchange. 

4 Leading Platforms for Headless eCommerce Development - API Capabilities
API Capabilities

Performance & Scalability

Next, you need to consider the scalability of the platform, especially for large-scale enterprises with extensive and complex product catalogs or significant inventory management needs. A highly scalable platform can easily adjust its size based on requirements, handle high traffic, and ensure top-notch performance even during peak shopping seasons. 

The ability to integrate with third-party solutions is also crucial when selecting a platform. Third-party tools serve specific business needs and drive eCommerce efficiency. You can prioritize platforms with strong integration capabilities and compatibility with a wide range of third-party tools and services, including payment gateways, shipping, content management systems (CMS), analytics tools, and more. 

4 Leading Platforms for Headless eCommerce Development - Performance & Scalability
Performance & Scalability

Flexibility & Customizability

Alongside performance and scalability, customization capability holds great significance for any business pursuing a platform to deploy Headless eCommerce. Evaluating the platform’s flexibility in design and user experience becomes crucial, ensuring effortless customization of frontend to meet specific business needs.

Security

Security is of utmost importance for any eCommerce platform. When choosing, you must ensure the platform adheres to standard security measures, such as secure payment PCI DSS, SSL encryption, and more.

Analytics & Reporting

Data analytics and reporting play a vital role in optimizing eCommerce operations and making informed decisions. Therefore, you should seek a platform with powerful analytics and reporting capabilities to provide comprehensive insights into customer behavior, sales effectiveness, conversion rates, and other essential metrics.

Customer Support

Opting for a Headless eCommerce development on a platform that provides valuable support resources like developer documentation, forums, and support communities, or responsive customer service directly from the platform, can bring significant benefits. You should ensure they have access to necessary assistance throughout the entire implementation process.

Total Cost of Ownership

Ultimately, the cost is a determining factor for any eCommerce business’s choice. These costs may encompass licensing fees, hosting, development, maintenance, or integration expenses with third-party services. You must assess these costs in relation to the platform’s capabilities, ensuring they align with your budget and long-term business goals.

By considering these criteria, you can select an appropriate Headless eCommerce platform that meets their business needs, provides a seamless customer experience, and supports their long-term growth objectives.

The Best 4 Platforms for Headless eCommerce Development

4 Leading Platforms for Headless eCommerce Development - The Best 4 Platforms for Headless eCommerce Development
4 Leading Platforms for Headless eCommerce Development: Magento, Shopify, BigCommerce, Commercetools

Magento (Adobe Commerce)

Magento is renowned as the world’s leading open-source eCommerce platform and currently ranks third in the market share among eCommerce platforms, following WooCommerce and Shopify

Magento has 2 editions:

  • Magento Open Source: a free-to-use edition, but users still need to pay for hosting, domain, extensions, and development fees when hiring specialized Magento developers. 
  • Adobe Commerce: a paid edition with superior eCommerce solutions, suitable for large businesses with high development and expansion needs. It includes 2 versions: Adobe Commerce on-premise and Adobe Commerce on-cloud. 

Pros

  • Being open-source allows you to have complete control over the source code and infrastructure.
  • With high flexibility and strong customization capabilities, it meets the needs of complex eCommerce requirements.
  • Its excellent scalability is suitable for large-scale business operations.
  • The powerful multi-store support enables seamless management of numerous stores across various locations from a single admin panel.
  • Unified APIs and technologies across all channels enhance Omnichannel capabilities.
  • From fundamental to advanced features, with a wide range of available extensions and integrations, it optimizes eCommerce functionality.
  • Magento supports the creation of Progressive Web Apps (PWAs) with PWA Studio features

Related Reading: What is PWA? 4 Key Benefits of Developing PWA

Cons

  • Complex development, security, and maintenance processes necessitate extensive technical expertise.
  • High development costs and lengthy development timelines.

Shopify Plus

Shopify stands out as a leading SaaS eCommerce platform in the market, boasting over 3.75 million active stores in 2022.

Presently, Shopify provides two main editions:

  • Shopify: Including standard packages (Basic, Shopify, Advanced) with different fees and features, catering to the requirements of small and medium-sized businesses.
  • Shopify Plus: A comprehensive eCommerce solution at reasonable costs, tailored for medium to large enterprises, equipped with advanced features and tools to optimize business operations. 

Pros

  • The platform is designed to be user-friendly and accessible even for non-technical users.
  • It boasts impressive performance and scalability, effortlessly handling high web traffic and numerous transactions.
  • With the GraphQL Storefront API, you can deliver unique customer experiences across various channels like websites, mobile apps, and IoT devices.
  • The Shopify App Store offers a wide range of powerful applications, extensions, and integrations exclusively tailored for Shopify Plus.
  • Customizing the frontend is made simple with a user-friendly visual editor and direct code access.
  • It facilitates omnichannel sales and automates eCommerce processes, resulting in operational resource savings.
  • It seamlessly integrates with various third-party tools and systems, including ERP, CRM, CMS, and more.

Cons

  • The customization capabilities of Shopify Plus are good, but they still cannot be compared with open-source platforms. For example, regarding payment gateways, it only allows integration with Shopify’s partner gateways such as PayPal, 2Checkout, PayDollar, Skrill, etc. Businesses aren’t permitted to integrate with other gateways outside this list. 
  • The eCommerce data of businesses using Shopify Plus is locked into Shopify Plus’s database. This dependency poses risks from the provider (Shopify Plus) and limits the business’s ability to access its entire data.
  • While Shopify Plus supports creating multiple stores alongside the main store, compared to Adobe Commerce, the capabilities of Shopify Plus are somewhat limited. The platform restricts the number of stores and locations businesses can add, and businesses cannot manage multiple stores within the same Shopify Plus account.
  • The cost is not fixed and increases based on revenue, development, and integration needs.

Usage cost: Starts from $2,000/month and increases based on revenue.

Related Reading: What is Shopify Plus? The Pros and Cons of Shopify Plus

BigCommerce Enterprise

Similar to Shopify, BigCommerce is also one of the leading SaaS eCommerce platforms with notable features that help businesses establish a fast and easy online presence.

The BigCommerce Enterprise edition serves large-scale enterprises with various optimized business operation solutions. Among them, the BigCommerce Headless eCommerce solution stands out, enabling businesses to create a consistent customer experience along with many other supportive solutions that ensure quick website launch and easy customization.

2.3.1 Pros

  • An easy-to-use and intuitive platform.
  • A powerful API architecture for building custom user interface solutions to meet complex requirements.
  • Create and manage multiple headless storefronts within a single dashboard.
  • High scalability and fast web performance.
  • Robust Headless features that can integrate with frontend frameworks (Next.js, Gatsby.js, and Nuxt.js), CMS, DXP, ORM, etc.
  • Capable of handling up to 600 SKUs per product.
  • Drive omnichannel sales.
  • Excellent support for building PWAs

2.3.2 Cons

  • Similar to Shopify Plus, the customization capabilities of BigCommerce Enterprise are good, but still cannot be compared with Open-Source platforms.
  • There are limitations in controlling the backend infrastructure and accessing the database.
  • The payment process still utilizes the BigCommerce domain, leading to authentication and security issues.
  • High deployment costs.

Usage cost: Starts from $400/month and can go up to $20,000/month

commercetools

commercetools is a pioneering platform for Headless eCommerce worldwide. Developed based on MACH principles (Microservice-based, API-first, Cloud-native, and Headless), Commercetools supports businesses in building and customizing eCommerce solutions tailored to their needs and their customers’ needs.

Pros

  • High scalability and customization capabilities.
  • Drive omnichannel sales.
  • Powerful features and functionalities: category management, unified shopping cart, order management, machine learning, etc.
  • Pre-built building blocks enable businesses to create their own backend structure.
  • The API-first approach promotes flexibility and scalability, optimizing development time and ensuring compatibility between functionalities.
  • Free 60-day trial.

Cons 

  • Requires technical expertise and experience for development.
  • Limited advanced features for large enterprises, requiring specific custom development.
  • Smaller user base and community support compared to more established platforms, making it challenging to find assistance.
  • The initial development cost with Commercetools is quite high and depends on annual revenue, integration needs, scalability, etc.

Usage cost: The pricing is not publicly available, and businesses need to contact Commercetools for further discussion. However, here are some reference points. The implementation cost starts from $300,000, and the licensing fee begins at $200,000 per year.

With extensive experience in advising platform selection and supporting eCommerce implementation for numerous businesses worldwide, SECOMM always emphasizes that choosing the right platform is the first step towards success.

Contact SECOMM or call directly at the hotline number (02871089908) now for a free consultation.

Ready to Maximize Your eCommerce Potential? Let’s talk

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Dollar Shave Clubthuong-hieu-su-dung-shopify-plus

 

Dollar Shave Club (DSC) is a renowned American company that revolutionized the personal care industry with its subscription model for razors and personal care products.

Initially, DSC built its own custom eCommerce platform, which provided flexibility and high customization. While this allowed DSC to shape its business model in the digital landscape, managing and maintaining it became complex and resource-intensive over time. As technological solutions like Shopify emerged, offering features and tools that DSC could leverage, the company explored available solutions to integrate them into its existing system. After careful consideration, DSC transitioned to Shopify Plus to better support its profit growth and international expansion goals.

Through Shopify Plus, DSC operates and manages its subscription business model more effectively, integrating multiple applications within the Shopify ecosystem to optimize marketing campaigns and customer care. As a result, DSC reduced system maintenance resources by 40%, reached over 100 million global consumers through ShopApp, swiftly converted international stores to Shopify Plus within weeks instead of months, and increased conversion rates using Shopify’s applications.

Website: dollarshaveclub.com

Industry: Men Health

Traffic: 3.148M/month

Rank: #9,907 (USA) & #50,278 (Global)

Daniel Wellingtonthuong-hieu-su-dung-shopify-plus

 

Launched in Sweden in 2011, Daniel Wellington is known for its elegant, minimalist watch designs and superior quality. Before Daniel Wellington adopted Shopify, they faced significant operational challenges, particularly the complexity and cost of their current technology systems, which included an e-commerce platform lacking user interface from CommerceTools and Contentful as their chosen CMS platform. The development and rollout of new features were time-consuming and cumbersome, consuming substantial resources. Additionally, Daniel Wellington used an on-premise ERP system, which increased costs and complexity. With multiple stores and integrated systems, product changes took months or even years to implement, resulting in delayed time-to-market.

Since transitioning to Shopify Plus, all these issues have been thoroughly addressed. Website features that previously took months or even years to develop and launch now take only days or weeks. This practical approach allows for quicker decision-making and agile response based on market dynamics. Other notable outcomes include the rapid launch of 12 expansion stores, a 50% reduction in platform fees, and fewer resource expenditures on maintenance and development compared to before.

Website: https://global.danielwellington.com/

Industry: Fashion

Traffic: 2.773M/month

Rank: #78,900 (USA) & #63,785 (Global)

BONIAthuong-hieu-su-dung-shopify-plus

 

Established in 1974, BONIA has gradually become a prestigious and irreplaceable fashion brand in Southeast Asia. After making the strategic decision to transition from Adobe Commerce to Shopify due to previous challenges with product launch speed and website responsiveness, BONIA aimed to leverage its online presence for international expansion. Recognizing the need to provide personalized experiences for customers while maintaining a consistent brand identity across different markets, BONIA also sought to ensure that managing multiple websites wouldn’t burden its team with excessive time and costs.

Therefore, BONIA upgraded to Shopify Plus. This strategic move enabled BONIA to harness the expansive capabilities of Shopify Plus storefronts, allowing them to establish multiple online storefronts alongside their flagship Malaysian website. Leveraging this capability, BONIA seamlessly integrated themes and layouts from its Malaysian store while ensuring each new store exudes its own distinct charm and is localized to specific locations. This localization was achieved through customized adjustments tailored to each specific region. Shopify Plus’s organizational admin also played a crucial role, providing BONIA with a centralized command center for all its stores.

As a result, BONIA increased its overall revenue by 10% through expansion into Singapore and saw a 25% annual increase in website traffic.

Website: https://bonia.com/

Industry: Fashion

Traffic: 108,842/month

Rank: #27,473 (Malaysia) & #1,510,285 (Global)

Ellana Cosmeticsthuong-hieu-su-dung-shopify-plus

 

In 2007, Ellana Cosmetics was founded with the goal of helping global consumers achieve better skin and improve their skincare knowledge. Recognizing the opportunity to reach more customers online, the brand initially started with a basic HTML website, then moved to Adobe Commerce and later WooCommerce. However, Ellana Cosmetics was dissatisfied with the results these platforms provided. The lack of robust data management tools made it difficult to personalize customer experiences across different markets, resulting in significant online sales losses.

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Website: https://www.ellanacosmetics.com/

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AIMERthuong-hieu-su-dung-shopify-plus

 

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GIVAthương hiệu quốc tế sử dụng shopify plus

 

GIVA is India’s leading brand for providing luxurious and elegant gold and silver jewelry at affordable prices. Since its launch in 2019, the brand has been loved by both domestic and international customers. Consequently, within just four years, the company achieved remarkable growth, leading to the need for a more robust eCommerce system.

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Oh My Cream is a French cosmetics brand founded in 2012, with an omnichannel strategy as its core focus. Oh My Cream currently operates both physical stores and an eCommerce website. As of now, the company has expanded internationally with over 20 retail stores, including two in London, and a bilingual website.

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Glamlitethương hiệu quốc tế sử dụng Shopify Plus

 

Glamlite, a cosmetics brand founded in 2018 in Los Angeles, is renowned for its colorful lipsticks and eyeshadow palettes. Glamlite launched its e-commerce website using Shopify Plus from the beginning and initially sold products internationally. However, their growth rate was not promising due to high USPS shipping costs, long delivery times, and the inability to track international packages.

The lack of international tracking by USPS left Glamlite and their customers unaware of the whereabouts of shipments, with some customers never receiving their orders. Unsurprisingly, Glamlite’s customer retention rate and international sales were significantly lower than expected. However, after implementing Shopify Market Pro, Glamlite overcame these issues, resulting in:

  • 2.25 times growth in international sales
  • A 24% increase in the average order value of international sales
  • A 65% increase in conversion rates in the UK market
  • A 77% increase in conversion rates in the German market

Website: https://glamlite.com/

Industry: Cosmetics

Traffic: 376,734/month

Rank: #56,604 (USA) & #316,746 (Global)

Kohthương hiệu quốc tế sử dụng Shopify Plus

 

Koh is a brand specializing in producing and supplying chemical-free, eco-friendly cleaning products. Two years after its establishment, Koh achieved $50 million in revenue. The eCommerce website was converting well but started to look outdated. The product line was also expanding, creating opportunities for upselling, cross-selling, and promotions that were not being fully utilized. Global expansion was also on the agenda, and Koh’s founder, Alexander, wanted a solution that would allow Koh to grow without limitations.

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The stories of Oh My Cream, Koh, LSKD, Glamlite, and GIVA showcased in Part 2 of our series exemplify the dynamic possibilities that emerge when innovative brands embrace Shopify Plus for international growth. From pioneering new markets to enhancing customer experiences through tailored eCommerce solutions, these brands have demonstrated resilience, creativity, and strategic foresight in their expansion efforts.

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Top 8 Brands Embrace eCommerce Automation with Shopify Plus
Top 8 Brands Embrace eCommerce Automation with Shopify Plus

In today’s digital age, eCommerce automation not only helps businesses optimize their sales processes but also creates a seamless shopping experience for customers. Shopify Plus has become one of the most popular SaaS eCommerce platforms, helping both large and small brands automate and enhance their business efficiency. Below is a list of leading brands that have successfully automated their eCommerce with Shopify Plus.

1. Good AmericanGood American

Good American, the renowned fashion brand co-founded by Khloé Kardashian, achieved $1 million in sales on the first day of operating its sales system on the Shopify Plus platform. Building on this success, the brand established multiple automated processes to eliminate manual tasks, allowing its team to focus on providing customers with a rich shopping experience and excellent support services.

Good American utilized Shopify Flow to automatically tag products as “Out of Stock” on their website for items that are sold out and “Low Stock” for items that have reached a certain inventory threshold. This not only improved inventory management but also encouraged customers to purchase items that were running low. Additionally, for out-of-stock products, customers could sign up to be notified when the items were back in stock, helping Good American reclaim potential lost sales.

With Shopify Flow, Good American was able to create nine automated processes in less than a day, significantly contributing to the overall efficiency of their eCommerce operations.

Website: https://www.goodamerican.com/en-vn/

Industry: Fashion

Traffic: 2.9M/month

Rank: #9,462 (USA) & #48,565 (Global)

2. BoodyBoody

Boody is an Australian brand specializing in eco-friendly clothing, founded in 2012. After operating on the complex Magento platform for several years, the brand decided to switch to Shopify Plus for its specialized solutions and user-friendly interface. This transition allowed Boody to easily customize and provide their customers with a more engaging and seamless online shopping experience while expanding into international markets.

After switching platforms, Boody leveraged Shopify Flow to automate several key eCommerce processes, including order processing, email marketing, payments, and inventory management. This automation enabled Boody’s team to focus more on business strategies and market expansion. As a result, Boody has expanded to 10 different international stores and increased its online revenue share from 0% to 70%.

Website: https://www.boody.com.au/

Industry: Fashion

Traffic: 1.1M/month

Rank: #1,420 (Australia) & #85,881 (Global)

3. PaperlikePaperlike

Paperlike is known for producing and supplying accessories for iPads. Given the small team and limited technological resources at Paperlike, operational efficiency is a top priority for their eCommerce activities. After running their eCommerce website on the standard Shopify platform for a long time, Paperlike switched to Shopify Plus to find solutions to handle their increasing sales volume.

Despite having a small team, Paperlike successfully operates their Shopify Plus store thanks to unique automation tools such as Flow, LaunchPad, and Script.

  • Website: https://paperlike.com/
  • Industry: iPad accessories
  • Traffic: 1.1M/month
  • Rank: #68,046 (USA) & #149,026 (Global)

4. Mandaue FoamMandaue Foam

Since its establishment in 1971, Mandaue Foam has become an indispensable name in the furniture industry in the Philippines. After four years of using the standard version of Shopify, Mandaue Foam upgraded to Shopify Plus to seek solutions for expansion and customization.

The brand utilized LaunchPad—a feature exclusive to Shopify Plus—to schedule marketing campaigns and automate product price updates and discounts. Since LaunchPad allows real-time tracking of each campaign’s performance, the Mandaue Foam team could understand customer behavior and adjust their campaigns accordingly.

Additionally, using Shopify Flow, Mandaue Foam automated their order management process. They created a workflow where, once an order is placed, one of their 28 physical locations with inventory for that product is notified to process the order. This ensured swift order fulfillment while eliminating the need for manual order tracking.

The platform switch and the implementation of eCommerce automation helped Mandaue Foam achieve a 200% increase in order volume, a 151% year-over-year increase in total sales, and a 16% increase in customer return rate.

  • Website: https://mandauefoam.ph/
  • Industry: Furniture
  • Traffic: 486,503/month
  • Rank: #2,745 (Philippines) & #170,520 (Global)

5. FatheadFathead

Fathead is a provider of decorative products and decals featuring famous cartoon characters, superstars, and top athletes. The eCommerce system at Fathead encountered numerous issues over time, including frequent errors, poor performance, and time-consuming manual processes.

To address these challenges, Fathead decided to migrate to Shopify Plus for its easy and flexible customization options on a user-friendly interface. Fathead leveraged Shop Pay to simplify the checkout process, providing a streamlined shopping experience and boosting conversion rates. The brand also utilized Shopify Flow to set up multiple automated processes, including optimizing order processing. As a result, Fathead increased average order value by 46%, conversion rates by 10%, and overall revenue by 50%.

Website: https://fathead.com/

Industry: Sport

Traffic: 478,683/month

Rank: #45,624 (USA) & #268,411 (Global)

6. Doe BeautyDoe Beauty

Doe Beauty is a beloved Korean cosmetics brand across Asia. From the early days of eCommerce, Doe Beauty built its website on the Shopify platform. Later, witnessing rapid growth and the need for system expansion, Doe Beauty decided to switch to Shopify Plus. Since then, 80% of the operations on their Shopify Plus store have been automated.

Thanks to Shopify Flow, Doe Beauty’s team can focus on creative and strategic business aspects. The order processing and inventory management are optimized and automatically monitored, enabling faster delivery. As a result, Doe Beauty provides customers with a smooth and convenient shopping experience. E-commerce automation with Shopify Plus has helped the Doe Beauty team save an average of 4 hours and increase the average order value by 5%.

  • Website: https://doebeauty.com/
  • Industry: Cosmetics
  • Traffic: 294,315/month
  • Rank: #47,193 (USA) & #291,920 (Global)

7. Jack RogersJack Rogers

For over 60 years, Jack Rogers’ sandals and shoes have been loved by generations of consumers across the United States. Dissatisfied with their existing eCommerce system, Jack Rogers switched to Shopify Plus. This move provided access to a comprehensive infrastructure and outstanding solutions, optimizing inventory management—a persistent issue for Jack Rogers over the years.

After transitioning to the Shopify Plus store, the brand leveraged Shopify Flow to automate several operational processes, freeing their team from time-consuming manual tasks. The intuitive and user-friendly interface of Shopify Plus allowed the Jack Rogers team to easily add and edit products and categories, set up sales campaigns, and run advertisements. This led to remarkable growth in a short time, with website traffic increasing by over 60% and conversion rates by more than 30%.

8. CozykidsCozykids

Cozykids is a popular destination for children’s products in Greece. The old WordPress-based system at Cozykids faced numerous issues due to manual operations and inadequate performance. As a result, Cozykids switched to Shopify Plus in search of a solution for performance and automation problems.

By using Shopify Flow, Cozykids automated inventory management for out-of-stock and low-stock products, eliminating the need for staff to manually monitor inventory levels. Additionally, Cozykids used Flow to automate customer interactions with out-of-stock products, allowing customers to pre-order at a discounted price and sign up for notifications when the products were back in stock. This automation was particularly important for the marketing team, as it helped them know when to stop promoting low-stock items and focus on other products.

For launching and promoting new products, Cozykids used Shopify LaunchPad to automate these processes. With both Flow and LaunchPad, Cozykids increased eCommerce website traffic by 40% and revenue by 80%. Additionally, the automated processes significantly reduced the time staff spent monitoring inventory levels, decreased errors from manual operations, and enhanced operational efficiency.

Website: https://cozykids.gr/en

Industry: Children’s products

Traffic: 61,781/month

Rank: #12,177 (Greece) & #1,386,032 (Global)

Final Words

eCommerce automation not only helps brands optimize their operational processes but also creates a better shopping experience for customers. The aforementioned brands have successfully used Shopify to enhance business efficiency and build customer trust. Shopify has proven to be a powerful and flexible tool, supporting businesses of all sizes and across various industries.

Need advice on implementing eCommerce automation with Shopify Plus? Contact SECOMM today!

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What is Sustainable eCommerce? How to Become a Responsible Merchant?

eCommerce has become an integral part of our daily lives, offering unparalleled convenience and access to a vast array of products. However, as the industry continues to grow, so does its environmental footprint. From excessive packaging waste to carbon emissions from shipping, the environmental impact of eCommerce cannot be ignored. This brings us to the concept of sustainable eCommerce—a transformative approach that seeks to minimize the negative environmental effects of online retail while promoting ethical business practices.

Sustainable eCommerce is not just a trend; it’s a response to the increasing consumer demand for environmentally friendly and socially responsible products. A survey shows that 72% of respondents reported that they were actively buying more environmentally friendly products than they did five years ago, while 81% said they expected to buy even more over the next five years.

In this blog, we will delve into the essence of sustainable eCommerce, explore its importance, examine the growing demand for it, and provide practical steps on how you can become a responsible merchant.

What is sustainable eCommerce?

Sustainable eCommerce refers to the practice of conducting online business in a way that minimizes environmental impact and promotes social responsibility. At its core, it involves making mindful decisions at every stage of the business process, from product sourcing and manufacturing to packaging, shipping, and customer engagement. The goal is to reduce the carbon footprint, minimize waste, and ensure that ethical standards are upheld throughout the supply chain.

Key components of sustainable eCommerce

There are some common components in the eCommerce sustainability, including:

2.1 Eco-Friendly Products

Offering products that are made from sustainable materials, are biodegradable, or have a lower environmental impact is crucial. This means choosing materials that are renewable, such as organic cotton or bamboo, over conventional materials that may deplete natural resources or cause pollution. Additionally, promoting products that are ethically sourced ensures that they are produced under fair labor conditions, respecting workers’ rights and contributing to social sustainability.

2.2 Sustainable Packaging

Sustainable packaging involves using materials that can be recycled, are biodegradable, or are made from recycled content. For instance, using cardboard boxes made from recycled paper or packing peanuts that are biodegradable can greatly reduce the environmental footprint. This approach not only minimizes waste but also appeals to environmentally conscious consumers.

2.3 Energy Efficiency

Reducing energy consumption in the warehousing and logistics aspects of eCommerce is another critical component. This can be achieved by:

  • Using Renewable Energy: Powering warehouses and offices with solar, wind, or other renewable energy sources.
  • Optimizing Delivery Routes: Using route optimization software to minimize fuel usage and emissions during delivery.
  • Investing in Energy-Saving Technologies: Implementing LED lighting, energy-efficient HVAC systems, and other technologies that reduce overall energy consumption.

2.4 Waste Reduction

Minimizing waste throughout the entire eCommerce process is essential. This involves:

  • Efficient Inventory Management: Using systems that prevent overstocking and reduce the likelihood of unsold goods going to waste.
  • Recycling Programs: Implementing robust recycling programs in warehouses and encouraging customers to recycle packaging materials.
  • Designing Durable Products: Creating products with a longer life cycle, which reduces the need for frequent replacements and lowers the overall waste generated.

2.5 Ethical Business Practices

Ensuring that all business practices are ethical and transparent is fundamental to sustainable eCommerce. This includes:

  • Fair Labor Practices: Treating all employees and suppliers fairly, ensuring safe working conditions, and providing fair wages.
  • Supporting Fair Trade: Sourcing products that adhere to fair trade principles, which support better prices, decent working conditions, and fair terms of trade for farmers and workers in developing countries.
  • Transparency: Being open and honest with consumers about the sustainability efforts and practices of the business. This can build trust and loyalty among customers who value ethical and responsible business operations.

By integrating these key components to strategies, eCommerce businesses can significantly reduce their environmental impact, support social responsibility, and meet the growing demand from consumers for more sustainable and ethical products.

Why is eCommerce sustainability important?

Understanding the importance of eCommerce sustainability is crucial for businesses looking to thrive in today’s market. Here are several reasons why adopting sustainable practices in eCommerce is vital:

3.1 Environmental Impact

The environmental impact of traditional eCommerce practices is significant. From the excessive use of plastic packaging to the carbon emissions from shipping and logistics, the eCommerce industry contributes to environmental degradation. By adopting sustainable practices, businesses can significantly reduce their carbon footprint, decrease pollution, and help conserve natural resources. Sustainable eCommerce practices, such as using eco-friendly packaging and optimizing delivery routes, play a vital role in mitigating the industry’s environmental impact.

3.2 Consumer Behavior

Consumer behavior is shifting towards sustainability. More and more customers are becoming environmentally conscious and prefer to purchase from brands that align with their values. Studies show that a growing number of consumers are willing to pay a premium for products that are sustainably produced and packaged. By adopting sustainable practices, eCommerce businesses can meet this demand, attract a broader customer base, and enhance customer loyalty. Being a responsible and eco-friendly brand can also differentiate a business in a crowded market.

3.3 Business Benefits

Sustainable eCommerce practices can lead to significant business benefits. These include cost savings from reduced waste and energy consumption, improved brand reputation, and increased customer loyalty. Businesses that prioritize sustainability can also access new markets and opportunities, such as partnerships with other eco-friendly brands and certifications that can enhance credibility. Additionally, sustainable practices can lead to innovation, as companies find new ways to reduce their environmental impact and improve efficiency.

3.4 Regulatory Compliance

Governments and regulatory bodies are increasingly implementing stricter environmental regulations. Businesses that do not comply with these regulations risk facing fines, penalties, and damage to their reputation. By adopting sustainable practices, eCommerce businesses can stay ahead of regulatory changes, ensure compliance, and avoid potential legal issues. Proactively embracing sustainability also positions businesses as leaders in their industry, setting an example for others to follow.

3.5 Long-Term Viability

Sustainability is essential for the long-term viability of businesses. As natural resources become scarcer and environmental issues become more pressing, companies that do not adopt sustainable practices may face higher costs and supply chain disruptions. By integrating sustainability into their business model, eCommerce companies can ensure they are resilient to future challenges and are better prepared for a changing market landscape. Sustainable practices also contribute to a positive corporate image, which can attract investors and stakeholders who prioritize responsible business operations.

How to become a sustainable eCommerce business

Becoming a sustainable eCommerce business involves implementing practices that minimize environmental impact and promote social responsibility. Here are key steps to help you achieve sustainability:

4.1 Optimize Supply Chain

Optimizing your supply chain is crucial for sustainability. This involves sourcing materials and products from suppliers who adhere to ethical and environmental standards.

  • Ethical Sourcing: Choose suppliers that provide eco-friendly materials, such as recycled or renewable resources. Ensure that these suppliers follow fair labor practices and maintain high environmental standards.
  • Local Suppliers: Whenever possible, source products locally to reduce the carbon footprint associated with long-distance transportation.
  • Supplier Audits: Regularly audit your suppliers to ensure they comply with your sustainability criteria and make improvements where necessary.

4.2 Optimize Shipping Strategy

Shipping is a significant contributor to the environmental footprint of eCommerce. Optimizing your shipping strategy can help reduce emissions and improve efficiency.

  • Route Optimization: Use software to plan the most efficient delivery routes, reducing fuel consumption and emissions.
  • Eco-Friendly Shipping Options: Offer customers eco-friendly shipping options, such as slower shipping methods that are less carbon-intensive.
  • Carbon Offsetting: Invest in carbon offset programs to compensate for the emissions generated by shipping activities. This can include projects like reforestation or renewable energy initiatives.

4.3 Offer Recyclable Packaging

Packaging is a major source of waste in eCommerce. Switching to recyclable packaging can significantly reduce environmental impact.

  • Sustainable Materials: Use packaging materials that are recyclable, biodegradable, or made from recycled content, such as cardboard, paper, or compostable plastics.
  • Minimal Packaging: Design packaging to be minimal yet protective, reducing the amount of material used.
  • Customer Education: Include clear instructions on how customers can recycle or dispose of packaging materials responsibly. You can also encourage customers to reuse packaging for other purposes.

4.4 Join Environmental Charities

Supporting environmental charities and initiatives can enhance your sustainability efforts and demonstrate your commitment to making a positive impact.

  • Partnerships: Partner with environmental organizations to support projects like reforestation, conservation, or clean energy. This not only contributes to environmental sustainability but also enhances your brand image.
  • Donations: Allocate a portion of your profits to donate to environmental causes. Publicize these efforts to show customers that their purchases contribute to a greater good.
  • Employee Engagement: Encourage your employees to participate in environmental volunteer activities and promote sustainability within your organization.

By implementing these strategies, your eCommerce business can significantly reduce its environmental impact, meet the growing demand for sustainable practices, and build a loyal customer base that values social responsibility. Adopting sustainability is not only good for the planet but also beneficial for your business’s long-term success.

Final words

eCommerce sustainability is no longer a luxury but a necessity. Consumers are increasingly prioritizing eco-friendly and socially responsible brands, and businesses must adapt to meet this demand. Embracing sustainable eCommerce practices, businesses can make informed decisions that contribute to a healthier planet.

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14 Brands Migrate from WooCommerce to Shopify Plus
Top 14+ Brands Migrate from WooCommerce to Shopify Plus Pt3

Building upon the narratives in parts 1 and 2, this third part invites you to delve into the stories of the remaining brands within the series of 14 that migrate from WooCommerce to Shopify Plus. Explore how this strategic decision has led to their success in terms of sales and paved the way for sustainable growth in the future.

1. Alternative BrewingAlternative Brewing

Alternative Brewing is a leading brand in Australia specializing in providing high quality coffee making equipment and utensils. After operating on WooCommerce, Alternative Brewing encountered a problem. WooCommerce eCommerce websites require constant maintenance, causing a lot of worry on shopping occasions like Black Friday or Cyber Monday.

Within 4 months of converting to the Shopify Plus platform, Alternative Brewing’s new eCommerce website loaded faster and had faster checkout, helping the brand significantly increase average order value. Shopify Plus platform with an intuitive, user-friendly interface, Alternative Brewing does not need to deal with a lot of complicated code. This allows the Alternative Brewing team to focus on growing their business and make more informed decisions with Shopify’s in-depth reports and analytics.

Website: https://alternativebrewing.com.au/

Industry: FnB

Traffic: 919,295/month

Rank: #3,071 (Australia) & #144,195 (Global)

2. DuradryDuradry

Duradry is a leading personal care brand that offers effective antiperspirant products. Operating on WooCommerce costs Duradry a lot of money when testing many different marketing campaigns. The brand migrated to the Shopify Plus platform to take advantage of many exclusive tools and solutions that help them optimize operations and deploy marketing processes more effectively.

Duradry also leverages Shopify Collabs to partner with popular content creators to drive marketing success, bringing Duradry products to more potential customers. The result was 250 content creators joining Duradry’s community, $50k in sales through Shopify Collabs in less than 7 months.

Website: https://duradry.com/?view=hero-a

Industry: Beauty & Cosmetics

Traffic: 386,080/month

Rank: #119,405 (USA) & #445,775 (Global)

3. AMR Hair & BeautyAMR Hair & Beauty

AMR Hair & Beauty is one of the leading suppliers of hair care and beauty products in Australia. Established in 2004, AMR has quickly grown to become a trusted destination for hair salons and individual consumers.

Although WooCommerce has served AMR Hair & Beauty well for many years, with the rapid growth of the business, the platform began to show its limitations. Among them are limited scalability, difficult order management, poor security, and suboptimal customer support.

After switching to Shopify Plus, AMR Hair & Beauty leveraged the B2B on Shopify solution to build a wholesale store and further customize advanced search features and filtering options. This means AMR Hair & Beauty’s B2B customers can quickly narrow down search results and view products along with prices and offers. As a result, AMR Hair & Beauty increased sales by 200%, average B2B order value by 77%, and conversion rate by 93%.

Website: https://amr.com.au/

Industry: Beauty & Cosmetics

Traffic: 258,448/month

Rank: #8,360 (Australia) & #381,873 (Global)

4. Abode LivingAbode Living

Abode Living was founded in 1991 and since then the brand has become Australia’s leading supplier of luxury bed linen, using the highest quality European fabrics and sewing products in its own factories. I’m in Australia.

With the need to increase online sales in Australia and other markets, and upgrade customer experience. However, the previous platform the company used, WooCommerce, did not offer enough flexibility to customize advanced features. WooCommerce also doesn’t give Abode Living the ability to add international marketplaces to its existing eCommerce system. Switching to Shopify Plus met all of Abode Living’s goals. The brand saw a 15% increase in average order value, faster page load speeds, and faster responses.

Website: https://www.abodeliving.com/

Industry: Home Funishing

Traffic: 16,645/month

Rank: #57,874 (Australia) & #2,352,607 (Global)

Final Words

So, SECOMM has gathered insights from 14 representative brands that courageously stepped out of the “WooCommerce world” to revamp their eCommerce websites with Shopify Plus. These brands prioritize customer experience and streamlined processes, inspiring others to confidently opt for platform migration.

Contact SECOMM or call directly at (+84)28 7108 9908 for advice and implementation of the eCommerce migration process from WooCommerce to Shopify Plus today!

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14 Brands Migrate from WooCommerce to Shopify Plus
Top 14+ Brands Migrate from WooCommerce to Shopify Plus Pt2

When it comes to brands that re-platformed from WooCommerce to Shopify Plus, it’s good to read their success stories in sales behind.

In the second part of this series, let’s continue to delve into more brands that chose to migrate their eCommerce platforms from WooCommerce to Shopify Plus, and explore how this decision paved the way for boundless success.

1. HiSmileHiSmile Shopify Plus

HiSmile is a globally renowned brand for teeth whitening products, aiming to help customers achieve a bright, confident smile. Founded in 2014 in Australia, HiSmile quickly gained attention due to its high-quality, easy-to-use, and effective products.

In the early days of its eCommerce operations, HiSmile’s WooCommerce website performed well. However, as HiSmile gained recognition and became more popular, website traffic began to surge, especially during sales events. Page load issues and site crashes cost the HiSmile team a lot of money in repairs and maintenance. Therefore, they decided to seek a more robust and stable solution and chose Shopify Plus.

With the new Shopify Plus website, HiSmile boosted its social media sales strategy and expanded into the global market. To date, HiSmile has attracted over three million social media followers, 5.5 billion social media impressions, and over 1.5 billion views on its social media videos. These numbers demonstrate the brand’s extensive customer reach. Additionally, global sales have significantly increased since the transition.

Website: https://int.hismileteeth.com/

Industry: Beauty & Cosmetics

Traffic: 4.55M/month

Rank: #10,390 (USA) & #33,392 (Global)

2. Muscle NationMuscle Nation Shopify Plus

Muscle Nation is renowned in the fitness and sports fashion industry, established with the goal of providing high-quality products tailored to the needs of fitness enthusiasts. The Muscle Nation team focuses on delivering an optimal customer experience and implements social media sales strategies. In its first year, the brand earned $1 million in revenue. At that time, Muscle Nation only had a basic website with eCommerce integration, which led to performance issues and a decline in sales.

Since transitioning to the Shopify Plus platform, Muscle Nation has leveraged the superior ecosystem of apps and tools offered by Plus to customize customer experiences and specific features. The brand uses Shopify Flow to manage high-risk orders and tag customers, Launchpad to handle product releases and event launches, and Peoplevox for warehouse management.

As a result, Muscle Nation generated over $4 million in revenue on Black Friday 2019 and handled more than 208,000 customers shopping simultaneously without any website issues.

Website: https://musclenation.org/

Industry: Fashion

Traffic: 961,900/month

Rank: #2,676 (Australia) & #137,488 (Global)

3. JunglückJunglück Shopify Plus

Junglück is a renowned cosmetics brand in Germany, known for its natural and environmentally friendly skincare products. Initially, Junglück used WooCommerce to manage its online store. However, with the brand’s rapid growth, WooCommerce began to show limitations, including slow page load speeds, poor website performance, and restricted integration and scalability.

The cosmetics brand decided to switch to the Shopify Plus platform. This transition allowed Junglück to seamlessly integrate with various third-party systems such as CRM and ERP, enhancing operational efficiency. As a result, Junglück increased its revenue sevenfold since implementing the Shopify Plus website, boosted average order value by 22%, and improved conversion rates by 34%.

Website: https://junglueck.de/

Industry: Beauty & Cosmetics

Traffic: 355,059/month

Rank: #12,653 (Germany) & #308,899 (Global)

4. LVLYLVLY Shopify Plus

LVLY is a prominent brand in the gift and fresh flower arrangement industry, known for its sophistication and modern style. Each LVLY product is meticulously designed and delivered promptly to the recipient, perfectly conveying messages of love and care.

Previously, LVLY used the WordPress platform and WooCommerce plugin to build its eCommerce website. The brand encountered many customization limitations, and the basic features gradually failed to support expansion. Particularly during major shopping events, the system became overloaded and couldn’t handle the high traffic volume. LVLY decided to switch to the Shopify Plus platform. The platform migration took less than 90 days without reducing the conversion rate. The scalability of Shopify Plus helped LVLY achieve its biggest Valentine’s Day sales ever in 2023. Personalization options and add-ons, which LVLY could not implement on its previous platform, also played a crucial role in the cross-sell/up-sell strategy during this shopping event.

Website: https://www.lvly.com.au/

Industry: Gifts & Flowers

Traffic: 354,352/month

Rank: #6,734 (Australia) & #334,427 (Global)

5. Mandaue FoamMandaue Foam Shopify Plus

Since its establishment in 1971, Mandaue Foam has become an indispensable name in the furniture industry in the Philippines. After four years of using the standard Shopify version, Mandaue Foam upgraded to Shopify Plus to seek solutions for expansion and customization.

The brand utilized LaunchPad – an exclusive feature of Shopify Plus – to schedule marketing campaigns and automate product price updates and discounts. Because LaunchPad allows tracking the performance of each campaign in real-time, the Mandaue Foam team can understand customer behavior and adjust campaigns accordingly.

Next, with Shopify Flow, Mandaue Foam automated its order management process by creating a workflow where, as soon as an order is placed, one of the 28 physical locations with inventory for that product is notified to process the order. This process ensures order fulfillment speed while eliminating the need for manual order tracking.

The platform switch and the implementation of eCommerce automation have helped Mandaue Foam increase order volume by 200%, total sales by 151% YOY, and customer return rate by 16%.

Website: https://mandauefoam.ph/

Industry: Furniture

Traffic: 486,503/month

Rank: #2,745 (Philippines) & #170,520 (Global)

Final Words

Here are the next 5 brands in the series re-platform from WooCommerce to Shopify Plus. Throughout SECOMM’s process of executing platform conversion projects, whether from WooCommerce or any other eCommerce platform to Shopify Plus, the pivotal factor determining success is a detailed and well-structured conversion plan.

Contact SECOMM or directly call the hotline at (028 7108 9908) to collaborate on devising the optimal plan for the platform migration to Shopify Plus.

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