Data holds significant value for eCommerce enterprises across all sizes, yet effectively managing and monitoring it is no simple task. Hence, the advent of ERP software emerges as a superior solution, enabling the amalgamation of all business data into a singular database for seamless accessibility, analysis, and oversight.

Nevertheless, to fully unlock the capabilities of ERP, businesses must opt for software equipped with features aligned with their specific business requirements. Recently, six prominent ERP software solutions are widely adopted by many eCommerce enterprises: Oracle Netsuite, Acumatica, Odoo, Sage x3, SAP S/4 HANA, and Microsoft Dynamics 365.

What is ERP?

ERP stands for Enterprise Resource Planning, is a software solution designed to assist businesses in gathering, storing, analyzing, and overseeing all data pertaining to their business operations from diverse internal departments, all within a single database. This data encompasses:

  • Business financial data
  • Sales and marketing data
  • Production, inventory, and supply chain data
  • Human resource management functions, and more

Integrating ERP software into eCommerce operations empowers businesses to centrally manage data originating from multi-channel sales and marketing endeavors, encompassing sources like websites, social media, mobile devices, and brick-and-mortar stores.

6 Best ERP Softwares for Enterprise-level Businesses - What is ERP
What is ERP

Types of ERP Systems

On-premise ERP

On-premise ERP software, also referred to as ERP in-house, is installed and stored directly on the business’s servers and internal infrastructure. When utilizing on-premise ERP, the business assumes responsibility for managing hardware, IT infrastructure, software updates, and maintenance.

Cloud-based ERP

Cloud-based ERP software is supplied, stored, and managed by a third-party provider. This allows users to access it remotely from any device with an internet connection and is also known as Software as a Service (SaaS). In this scenario, the provider takes charge of infrastructure management, encompassing servers, storage, data backups, updates, and software maintenance.

Hybrid ERP

Hybrid ERP software is a combination of both on-premise and cloud-based ERP solutions. In the hybrid ERP model, specific modules of the ERP system are stored on-premise, while others are stored in the cloud. This approach enables businesses to leverage advantages from both software models. For instance, critical data or modules can be kept on-premise for control and heightened security, whereas less critical data or modules can be hosted in the cloud for effortless accessibility and future expansion.

Advantages of Using ERP in eCommerce

6 Best ERP Softwares for Enterprise-level Businesses - Advantages of Using ERP in eCommerce
Advantages of Using ERP in eCommerce

Single Source of Real-time Data

One notable advantage of ERP software is its real-time integration capability, which consolidates diverse departmental data into a unified database. This consistency streamlines data management, especially considering the substantial volume of data that eCommerce businesses accumulate daily, much of which pertains to purchasing behavior.

As a result, when integrating this data with other business information, enterprises can uncover and implement distinctive approaches to:

  • Cultivate brand identity
  • Increase sales
  • Create marketing campaigns to enhance conversions
  • Trim unnecessary operational expenses, and more

For instance, ERP software provides businesses with reports encompassing details about best-selling products, canceled orders, recurring customer lists, cart abandonment rates, interactions with social media posts, and more. In turn, businesses can amalgamate all this data within a shared database to gain a holistic perspective of the current landscape and swiftly make pertinent adjustments for eCommerce expansion.

Multiple Sales & Marketing Channels Management

eCommerce enterprises employing a variety of channels in their sales and marketing strategy will likely need to evaluate sales performance and engagement levels across each channel to gauge their efficacy. ERP software assists businesses in concurrently managing sales channels within a centralized database. 

Through analyzing integrated ERP data from various channels, encompassing social media, websites, mobile apps, eCommerce platforms, and more, enterprises can understand why one sales channel surpasses others and determine which marketing campaigns yield favorable conversions and which ones require enhancement.

Boost Productivity

Insufficiently integrated business data can lead to difficulties in accessing accurate and updated information. This may compel businesses to manually input extensive data, potentially resulting in errors.

Conversely, the use of ERP can facilitate nearly impeccable automated data entry. Moreover, this software supports other automated processes, like invoice generation and marketing campaign automation, among others. This frees businesses from monotonous manual tasks, enabling them to concentrate on pivotal tasks that enhance revenue.

Top 6 eCommerce ERP Software

Oracle NetSuite

Oracle NetSuite serves as a cloud-based ERP solution, delivering a comprehensive set of tools for effectively managing business operations. This software empowers eCommerce enterprises to automate functions across multiple domains, including sales management, marketing, customer relations, financial control, inventory management, and more.

What sets Oracle NetSuite apart is its adaptability and scalability, catering to businesses of various scales and industries. It streamlines eCommerce workflows while enhancing operational efficiency, all facilitated by real-time insights available through a unified dashboard.

6 Best ERP Softwares for Enterprise-level Businesses - Oracle NetSuite
Oracle NetSuite

Key features of Oracle NetSuite encompass:

  • eCommerce Capability: Facilitating efficient management of eCommerce outlets, multichannel sales, product catalog administration, online order handling, and seamless omnichannel shopping experiences.
  • Order & Inventory Management: Optimizing order fulfillment processes and live monitoring of inventory levels and control.
  • Customer Relationship Management (CRM): Empower businesses with CRM functionalities for overseeing customer interactions, sales workflows, marketing endeavors, and personalized customer experiences.
  • Financial Management: Oracle NetSuite aids in financial oversight by providing shared ledgers, budget planning, revenue recognition, and comprehensive financial reporting.
  • Real-time Reporting & Analytics: NetSuite integrates real-time analytics and reporting tools into a customizable dashboard, offering support for data-driven decision-making.

Pros:

  • Easily accessible on multiple computer and mobile browsers.
  • User-friendly and intuitive interface suitable for a wide range of users.
  • Real-time reporting capability.
  • Easily customizable and expandable to match individual business needs.

Cons:

  • Undisclosed pricing, causing challenges in estimating deployment costs.
  • Complex deployment procedures.
  • Being primarily a cloud-based ERP, Oracle NetSuite might restrict businesses’ control.
  • Dependence on internet connectivity.
  • While NetSuite allows for customization, there are limitations on the extent of flexibility in these customizations. Hence, complex customization needs might require additional development or alternative solutions.

Cost: Estimated deployment costs for Oracle NetSuite can commence at $10,000. Nevertheless, this is not a fixed price and will be tailored according to each business’s specific deployment requirements.

Acumatica

Acumatica stands as a cloud-based ERP software designed to cater to businesses of all sizes, particularly those in rapid development. It offers adaptable cloud storage alternatives, including both public and private clouds, ensuring convenient access and secure handling of business data.

6 Best ERP Softwares for Enterprise-level Businesses - Acumatica
Acumatica

Prominent features of Acumatica including

  • eCommerce Integration: Acumatica empowers businesses to seamlessly integrate with popular eCommerce platforms like Amazon, Magento, Shopify, BigCommerce, and more. The integration process is designed to be swift and smooth, enabling businesses to harness specific eCommerce functionalities such as order management, inventory synchronization, shipping, and taxation.
  • Financial Management: Acumatica equips businesses with tools to streamline financial operations, automate accounting procedures, generate financial reports, and manage general ledgers. This ERP solution furnishes real-time insights into financial performance, supporting informed decision-making based on precise and updated financial data.
  • Inventory Management: Acumatica delivers an array of tools to efficiently manage and optimize inventory. Moreover, it facilitates real-time monitoring and predictive analysis of inventory, enabling businesses to minimize stock shortages and unnecessary inventory costs.

Pros:

  • The flexible modular structure allows businesses to register and use the modules they need, and easily add or modify modules over time based on developmental needs.
  • Real-time data delivery anytime, anywhere, and on any device.
  • The software can be easily integrated with modern technologies in the future.
  • An outstanding solution that meets the specific needs of various industries, including construction, distribution, manufacturing, and eCommerce retail.

Cons:

  • The pricing is not publicly disclosed, which makes it difficult for businesses to estimate deployment costs.
  • The flexibility in the modular structure can lead to additional costs when the demand for additional modules increases rapidly over time.

Cost: Estimated costs for deploying Acumatica can range from $15,000 to $40,000 per year. However, this is not a fixed price and will be customized based on the specific deployment needs of each business.

Odoo

Odoo is an open-source ERP software in a modular form that can be customized to support businesses in efficiently managing various aspects of their operations, such as customer relationship management (CRM), accounting, inventory management, and more. Odoo provides an optimal solution for businesses of all sizes and industries.

6 Best ERP Softwares for Enterprise-level Businesses - Odoo
Odoo

Key Features of Odoo:

Odoo offers a comprehensive set of features and modules ranging from basic to advanced, catering to all business operational needs in eCommerce. It stands out with the following features:

  • Webstore Creation: Odoo provides a web builder that enables businesses to swiftly establish and manage their online presence. Businesses can design and customize professional eCommerce websites through drag-and-drop features, utilizing available templates and features such as page creation, content management, integrated blogging, SEO, and more.
  • Customer Relationship Management (CRM): Odoo supports effective customer relationship management with features for managing potential customers, interacting with existing customers, handling sales processes, and segmenting customer groups. Moreover, the CRM module can integrate with other Odoo modules for streamlined tracking and operation.
  • Product Management: Using Odoo, businesses can efficiently manage their products by creating and organizing product catalogs, defining attributes, managing product pricing, tracking product availability, and overseeing product lifecycle stages.
  • Inventory Management: Businesses can utilize Odoo to track inventory movements and optimize order fulfillment. The system also supports features such as barcode scanning, serial number tracking, real-time batch management, and updates.
  • Marketing: Businesses can automate marketing campaigns using Odoo. From email marketing and social marketing to SMS marketing, Odoo assists businesses in creating, executing, and automating the monitoring of campaign effectiveness. Additionally, integrating Odoo with social media platforms helps businesses increase their potential customer reach, nurture leads, and achieve rapid conversions.

Pros:

  • Complete range of customizable features from basic to advanced.
  • Offers a variety of modules spanning from sales management, and marketing, to financial management and inventory control. Modules are integrated and share data with each other.
  • Intuitive and user-friendly interface.
  • Capability to display all detailed information on a single unified database.
  • High degree of customization to suit specific business needs.

Cons:

  • Complex setup process.
  • While Odoo offers customization capabilities, complex customization needs substantial investments in terms of time, costs, and technical expertise.
  • Limited customer support.
  • Performance and scalability fall short of meeting the demands of large enterprises.

Cost: Businesses receive free usage if they utilize only a single module and there’s no restriction on the number of users. However, if a business uses two or more modules, the pricing structure is determined based on:

  • Number of users
  • Number and type of modules used

Sage x3

Sage X3 is a hybrid ERP software solution designed to meet the needs of medium-sized and large enterprises in managing and operating business activities across multiple locations or countries.

6 Best ERP Softwares for Enterprise-level Businesses - Sage X3
Sage X3

Key features of Sage X3:

Sage X3 offers a range of features from basic to advanced to support business management and operations processes, with a focus on product management, supply chain management, and financial management.

  • Product Management: Sage X3 provides businesses with flexibility in managing product-related processes through solutions such as Bill of Materials (BOM) planning, Quality Control, Shop Floor Control, and Project Management.
  • Supply Chain Management: Sage X3 offers comprehensive integration of solutions including Purchasing, Inventory Management, Sales Management, and Customer Service to help businesses capture customer demands and enhance supply chain operations efficiency.
  • Financial Management: Sage X3 provides businesses with a set of solutions to monitor real-time financial data, aiding in strategic decision-making. Solutions encompass budgeting and accounting, fixed asset management, and financial reporting.

Pros:

  • Real-time data reporting and updates, enhancing financial management processes and decision-making optimization.
  • Intuitive and user-friendly interface.
  • High scalability and extensive customization options.
  • Offers tailored support for specific industry workflows.

Cons:

  • Undisclosed pricing complicates cost estimation for deployment.
  • Absence of live chat support for direct customer assistance on the website.
  • Lack of social media integration.

Cost: Estimated implementation costs for Sage ERP can commence at $128,000. However, this figure is not fixed and will be adjusted based on the unique deployment requirements of each business.

SAP S/4 HANA

SAP S/4 HANA (High-Performance Analytic Appliance) is a leading hybrid ERP software designed for large-scale enterprises. SAP S/4 HANA is considered the next-generation comprehensive ERP solution by SAP, incorporating artificial intelligence technology. It is designed to optimize business processes, cater to specific industry requirements, and support decision-making processes. The software offers solutions in financial management, supply chain management, sales management, customer relationship management, and more.

6 Best ERP Softwares for Enterprise-level Businesses - Acumatica - SAP
6 Best ERP Softwares for Enterprise-level Businesses – Acumatica – SAP

Key Features of SAP S/4 HANA:

  • In-Memory Computing Technology: With this technology, SAP S/4 HANA can process and analyze real-time data while performing calculations and accessing data about 10,000 times faster than current technologies. This enables businesses to instantly access accurate and updated data, ensuring more confident decision-making.
  • Consolidated Reporting: This ERP provides a solution for businesses to generate consolidated reports such as balance sheets, profit and loss statements, and cash flow statements. Additionally, businesses can visualize both aggregated and unaggregated financial information using SAP Analytics Cloud.
  • On-Cloud and On-Premise Deployment: This offers businesses the flexibility to choose their preferred deployment model. On-cloud deployment promotes scalability, accessibility, and reduces infrastructure costs, while on-premise deployment grants businesses more control over data and customization options.
  • User Experience: SAP S/4 HANA offers an enhanced user experience through the modern and intuitive SAP Fiori user interface. Personalized and responsive dashboards allow access to the system across multiple devices.

Pros:

  • Real-time data retrieval using in-memory computing technology.
  • Streamlined data simplification accelerates processing, enhances system performance, and ensures data consistency.
  • Diverse features and industry-specific solutions effectively tackle sector-specific business requirements and challenges.

Cons:

  • Due to its comprehensive and advanced nature, deploying it can be intricate.
  • Given the modern technologies and features of SAP S/4 HANA, businesses must have relevant knowledge and skills for successful implementation.

Cost: The pricing details for SAP S/4 HANA are not publicly disclosed, though businesses can access a 30-day free trial with certain feature limitations.

Microsoft Dynamic 365

Microsoft Dynamics 365 software stands out as a superior hybrid ERP solution tailored for large enterprises. Depending on individual business needs, the ERP system can seamlessly integrate with diverse Microsoft applications to optimize various aspects of business operations, including sales, inventory, and financial management. Microsoft Dynamics 365 is well-equipped to provide effective support for numerous industries such as manufacturing, financial services, healthcare, eCommerce, and more.

6 Best ERP Softwares for Enterprise-level Businesses - Microsoft Dynamic 365
Microsoft Dynamic 365

Key Features:

  • Supply Chain Management: Enterprises establish an intelligent and automated supply chain by harnessing real-time, in-depth data insights that aid in forecasting, planning, and inventory management.
  • Commerce Management: Businesses enable customers to make purchases anywhere, anytime, and on any device by facilitating consistent interactions across online and offline channels.
  • Marketing Management: Companies can predict, create, and distribute content through appropriate channels while delivering personalized customer experiences.
  • Intelligent Order Management: Streamlining and automating order fulfillment processes using AI technology and real-time omnichannel inventory reporting. Additionally, it proactively addresses order disruptions by restructuring order flows.
  • Customer Data Management: Utilizes AI to gather and analyze customer data, revealing new insights while maintaining a balance between personalized experiences and data security. Leveraging these insights, businesses enhance campaigns to boost customer retention and loyalty.
  • Customer Service Management: Connects with customers across all engagement channels, addressing inquiries via chatbots and remote portals. Centralizes relevant data on a single dashboard, optimizing costs and enhancing decision-making for future requirements.

Pros:

  • Smooth integration with other Microsoft products.
  • Seamless operation of interconnected modules, spanning from marketing and commerce to supply chain.
  • Automated workflows empowered by AI technology.
  • Highly adaptable and scalable, aligning with business expansion needs.
  • Cloud ecosystem facilitates effortless connectivity to on-premise systems across devices with internet access.
  • Comprehensive reporting and in-depth analysis bolster data-informed decision-making.
  • Trial support enables businesses to evaluate suitability before full deployment.

Cons:

  • The software’s utilization of AI technology and advanced functionalities demands specific knowledge and skills for successful implementation, contributing to intricate and time-consuming deployment processes.
  • Module costs are relatively elevated, ranging from $50 to over $1000 per user per month. Thus, businesses should make the most of the trial version to ensure alignment with needs and budget.
  • Storage capacity restrictions might necessitate supplementary purchases, incurring additional expenses.

Cost:

Businesses can avail of a free 30-day trial of Microsoft Dynamics 365. Depending on the module, the software offers two pricing categories:

  • First Dynamic 365 app
  • Subsequent qualifying Dynamic 365 app

Subsequent pricing is applicable solely to individuals licensed to utilize the first app.

As an example, in the Financial Management module:

  • The initial app license cost is $180 per user per month.
  • Subsequent pricing for additional apps, for users already licensed for the first app, stands at $30 per user per month.

For detailed pricing information on other modules, businesses can refer to Microsoft Dynamics 365’s pricing page.

The aforementioned is a summary of 6 eCommerce ERP software options tailored for large-scale businesses, showcasing their unique features and respective strengths and weaknesses.

To gain a more comprehensive insight into ERPs and to select the ERP software that best suits your business requirements, contact SECOMM or call the SECOMM Hotline (02871089908) for a free consultation.

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The 8 Best Cosmetics eCommerce Websites in Australia
THE 8 BEST COSMETICS ECOMMERCE WEBSITES IN AUSTRALIA

Cosmetics eCommerce in Australia has experienced significant growth and reached a total revenue milestone of 2.9 billion USD in 2023. The COVID-19 pandemic has accelerated the shift towards online shopping for beauty products in Australia.

Consumers are increasingly comfortable purchasing cosmetics online, with over 2,425 online businesses providing beauty products from various brands.

Let’s explore 8 of Australia’s most renowned cosmetic retail brands and how they solidify their positions through custom-developed eCommerce websites designed to enhance the overall customer experience.

Priceline

Priceline is not only a leading destination for cosmetics shopping but also a reliable address for those seeking professional skincare advice. This brand has secured a significant position in the Australian cosmetics market, known for organizing informative events and courses to provide customers with beauty knowledge and help them choose the right products for their skin.

Priceline’s eCommerce website, with its user-friendly interface, easy navigation, and smart search features, enables customers to find and purchase products effortlessly. Additionally, the loyalty programs and promotions are chosen by Priceline to satisfy current customers and attract more potential customers.

The 8 Best Cosmetics eCommerce Websites in Australia
Priceline
  • Website: priceline.com.au
  • Platform: SAP Commerce Cloud
  • Traffic: 10.6 M/month
  • Ranking: #208 (Australia) & #14,642 (Global)

Adore Beauty

Popular across Australia, Adore Beauty offers a diverse range of quality products from many leading cosmetic brands, providing customers with a comprehensive and unique online shopping experience. Adore Beauty invests in the customer experience on both its eCommerce website and customized mobile app to cater to various operating systems and screen sizes.

Adore Beauty also stands out by providing special features like “Adore Beauty IQ,” an intelligent personal advisory tool based on user skin information and personal preferences. This helps customers choose products that meet their skincare and beauty needs.

The 8 Best Cosmetics eCommerce Websites in Australia
Adore Beauty

Sephora 

The world’s leading cosmetics retailer, Sephora, has established a strong presence in the Australian market. With a diversity of brands and personal care products, Sephora is not just a cosmetics shopping destination but also a place to experience the latest beauty trends.

A unique feature on Sephora’s website is the “Virtual Artist,” a virtual reality technology that allows users to try cosmetics online on their faces through a webcam or personal photo. This helps customers better understand how the products will look on their skin before making a purchase.

Sephora’s loyalty program, called Sephora Beauty Pass, offers many attractive benefits for its members. Members have the opportunity to get new products before the launch date, earn points with each purchase, and gain access to exclusive events. The point system also allows users to accumulate points and exchange them for special discounts and free products.

Thanks to this loyalty program, Sephora has built a strong community of beauty enthusiasts and encourages customer loyalty.

The 8 Best Cosmetics eCommerce Websites in Australia
Sephora
  • Website: https://www.sephora.com.au/
  • Platform: PHP programming language
  • Traffic: 6.7 M/month
  • Ranking: #330 (Australia) & #23,662 (Global)

Lila Beauty

Lila Beauty has gained the trust of consumers and maintained its position in the Australian beauty industry through a diverse product portfolio that includes cosmetics, skincare, hair care, and beauty tools from prominent brands in South Korea and Japan.

In addition to unique features integrated into the eCommerce website, Lila Beauty offers attractive deals and promotions, notably the E-gift card. Lila Beauty’s E-gift cards are not just an excellent way to gift loved ones and friends but also provide a flexible shopping experience for the recipients.

Customers can easily choose the gift card value and send it via email, creating a convenient way to share the joy of beauty.

Another distinctive aspect of the brand is the Lila Beauty Wholesales (B2B) program, offering excellent collaboration opportunities for businesses and beauty professionals. This program provides high-quality wholesale solutions with discounted prices targeting retailers, spas, and other business partners.

The 8 Best Cosmetics eCommerce Websites in Australia
Lila Beauty

W Cosmetics

The W Cosmetics chain of beauty stores is a prominent name in the Australian market and has rapidly expanded to a total of 21 stores. This brand appeals to various customer segments by offering a diverse range of beauty and personal care products from major Japanese and Korean brands.

W Cosmetics’ eCommerce website for cosmetics is a frequently visited destination for Australian consumers, thanks to its optimized shopping experience and excellent customer service. The Store Locator feature is a unique point that helps customers easily identify and locate the nearest stores or retail outlets.

Additionally, customers can seek remote assistance or advice through email, live chat, and the We Chat messaging app.

The 8 Best Cosmetics eCommerce Websites in Australia
W Cosmetics

Oz Hair and Beauty

After more than 12 years in the market, Oz Hair and Beauty has become a go-to destination for beauty enthusiasts across Australia. Oz Hair and Beauty focuses on providing hair care and beauty products for both men and women.

The eCommerce website is not only a place to shop for beauty products online but also a hub for staying updated on the latest beauty knowledge and trends. Additionally, this retail brand has implemented a loyalty program in the form of a tiered system called Oz World, allowing customers to accumulate points and receive exclusive benefits when participating. 

The Virtual Beauty Consultation service from Oz Hair and Beauty is a crucial part of delivering a personalized shopping experience for customers. Customers can seek professional advice on hair care and beauty through online consultations, helping them choose products tailored to their specific needs.

This reflects Oz Hair and Beauty’s commitment to meeting and exceeding customer expectations in the beauty and hair care industry.

The 8 Best Cosmetics eCommerce Websites in Australia
Oz Hair and Beauty

Nudie Glow

The retailer Nudie Glow specializes in providing beauty products from local Australian, Japanese, and Korean brands. Gaining consumer trust through excellent service and quality products, Nudie Glow has gradually established a strong position in the Australian beauty and cosmetics market.

Nudie Glow’s eCommerce website is intelligently designed and user-friendly. The website not only provides a convenient online shopping experience but also serves as a reliable source of information on new trends, beauty tips, and success stories from the beauty community.

Nudie Glow’s wholesale program is an excellent opportunity for business partners, to offer high-quality wholesale solutions at discounted prices, facilitate brand expansion, and create long-term collaboration opportunities.

The 8 Best Cosmetics eCommerce Websites in Australia
Nudie Glow
  • Website: https://nudieglow.com/
  • Platform: Shopify Plus
  • Traffic: 907 K/month
  • Ranking: #2,764 (Australia) & #169,458 (Global)

Mecca

Mecca’s cosmetic, hair care, and personal care products are not only designed for female customers but are also the top choice for gentlemen. The brand has created an exclusive product line named MECCA COSMETICA and MECCA MAX.

Additionally, for professional medical-standard skincare advice and treatment, customers can avail themselves of the MECCA Aesthetica service with transparent and clear pricing.

MECCA also implements a customer membership program, allowing members to earn points with their purchases for gift redemptions and exclusive discounts on special occasions.

The 8 Best Cosmetics eCommerce Websites in Australia
Mecca

 

  • Website: https://www.mecca.com/en-au/
  • Platform: PHP programming language
  • Traffic: 466 M/month
  • Ranking: #20,437 (Australia) & #853,487 (Global)

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Trong nhiều năm qua, SECOMM nổi bật với bề dày kinh nghiệm hợp tác nhiều doanh nghiệp Úc để cùng xây dựng nên những website thương mại điện tử tuỳ chỉnh, đáp ứng tốt đặc thù của mỗi ngành công nghiệp. 

Nếu doanh nghiệp đang tìm kiếm một đối tác đáng tin cậy để phát triển và tối ưu hóa website thương mại điện tử của mình, hãy liên hệ ngay với SECOMM hoặc gọi (+84)28 7108 9908 ngay hôm nay!

Build your first cosmetics eCommerce website today!

Above are the top 8 favorite cosmetics eCommerce websites in Australia, each providing unique and diverse shopping experiences.

For many years, SECOMM has stood out with its extensive experience collaborating with numerous Australian businesses to create custom eCommerce websites that cater well to the specific needs of each industry.

If you’re looking for a reliable partner to develop and optimize its eCommerce website, contact SECOMM today at (+84)28 7108 9908!

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The 8 Best Wine eCommerce Websites In Australia
THE 8 BEST WINE ECOMMERCE WEBSITES IN AUSTRALIA

The wine eCommerce industry in Australia is rapidly growing and has the potential for further expansion in the future. According to IBISWorld, the revenue for this sector is projected to surpass $374 billion by 2023, with an annual growth rate of 10.51%. 

Let’s explore the websites of the 8 most beloved liquor brands in Australia that have contributed to driving the growth of wine eCommerce in this market.

Dan Murphy’s

Dan Murphy’s is a retail brand specializing in the sale of top-quality wines and alcoholic beverages in Australia. With a history of over 60 years in operation, Dan Murphy’s has built a strong reputation within the Australian consumer community.

Through its chain of traditional stores and eCommerce website, Dan Murphy’s enables customers to shop with a wide range of options and convenience.

The eCommerce website of Dan Murphy’s is where customers can experience easy and flexible online shopping. With a user-friendly interface, the website provides detailed product information, consumer reviews, and attractive promotional programs.

Customers can enjoy a comfortable and secure shopping experience with assurance regarding the quality and origin of products from this reputable brand.

The 8 Best Wine eCommerce Websites In Australia
Dan Murphy’s
  • Website: danmurphys.com.au
  • Platform: PHP programming language
  • Traffic: 4.1 M/month
  • Ranking: #216 (Australia) & #15,233 (Global)

BWS

BWS is known as a leading alcohol retail brand in Australia. The brand is renowned for its diverse product portfolio, including wines, domestic and international beers, as well as various spirits from around the world.

BWS’s wine eCommerce website provides a convenient and flexible online shopping experience. In addition to offering detailed product information and prices, the website incorporates various special features. These include exclusive promotional programs, consumer reviews, advanced search options, and one-page checkout.

In addition to the eCommerce website, BWS has developed a mobile app, allowing customers to shop conveniently anytime, anywhere.

The 8 Best Wine eCommerce Websites In Australia
BWS
  • Website: https://bws.com.au/
  • Platform: PHP programming language
  • Traffic: 1.8 M/month
  • Ranking: #517 (Australia) & #35,725 (Global)

Liquorland

Liquorland is one of the prominent names in the alcohol retail market in Australia. With over 700 stores spread across the country, Liquorland has established a strong presence in the market and has become a favorite destination for those who appreciate fine wines and exceptional beverages.

Liquorland not only focuses on providing quality products but also emphasizes a comfortable and friendly shopping experience through its eCommerce website. The website is built with various unique features such as product filtering and search, displaying products by category, showcasing customer reviews, options for delivery and in-store pickup, and one-page checkout.

The 8 Best Wine eCommerce Websites In Australia
Liquorland

First Choice Liquor 

The liquor and alcohol retail chain First Choice Liquor owns over 100 stores throughout Australia and is the choice of many consumers in the country. This retail brand offers a diverse range of products such as wines, spirits, beers, and various alcoholic beverages worldwide.

On the First Choice Liquor eCommerce website, customers can easily search, browse, and purchase products through a user-friendly and navigable interface. Several unique features are also integrated into the website to optimize the customer experience.

These include store locator functionality, choosing the nearest store, product filtering, and search, displaying detailed product information, one-page checkout, delivery and pickup options, and more.

The 8 Best Wine eCommerce Websites In Australia
First Choice Liquor

Vinomofo

Vinomofo is a renowned wine brand from Australia with a simple yet powerful slogan, “Make wine fun.” This brand has created a passionate community around wine, where people can share and enjoy the collective enthusiasm for wine culture.

Vinomofo’s eCommerce website is built with advanced features such as product filtering and search, product previews, displaying detailed product information, showing related products, and one-page checkout. In addition, Vinomofo provides customers with a shopping policy that includes various payment methods and flexible return and exchange policies.

The 8 Best Wine eCommerce Websites In Australia
Vinomofo
  • Website: https://www.vinomofo.com/
  • Platform: PHP programming language 
  • Traffic: 658.2 K/month
  • Ranking: #3,615 (Australia) & #211,091 (Global)

Wine Direct

Wine Direct is known for its diverse product portfolio, ranging from classic wine bottles to the most modern and popular options in the market. The brand also stands out for its excellent customer service, providing detailed product information and post-purchase care to ensure maximum customer satisfaction.

Wine Direct’s website is designed to be modern and user-friendly, offering an easy and comfortable online shopping experience. The website not only provides comprehensive information about each wine bottle but also integrates features such as consumer reviews and special promotional programs.

With a strong presence in the Australian market, Wine Direct continues to be a trusted destination for those who love and appreciate the art of wine tasting.

The 8 Best Wine eCommerce Websites In Australia
Wine Direct

Just Wines

With over a decade of experience, Just Wines has built a strong reputation for providing diversity and high quality to Australian consumers. What sets Just Wines apart is its focus on establishing direct connections with wine producers and top vineyards, ensuring a reliable supply of quality wines and diversity in the product catalog.

The brand takes pride in offering customers a wide selection, ranging from traditional wines to new and unique discoveries in the market.

Just Wines’ eCommerce website is designed to be simple and user-friendly, enabling consumers to easily search, compare, and conveniently purchase wines. Additionally, Just Wines implements a customer loyalty program with various exclusive deals and attractive promotions, creating favorable conditions for customers to enjoy wines at the best value.  

The 8 Best Wine eCommerce Websites In Australia
Just Wines
  • Website: https://justwines.com.au/
  • Platform: Magento
  • Traffic: 39.9 K/month
  • Ranking: #29,275 (Australia) & #1,121,766 (Global)

Trentham Estate 

Trentham Estate is a renowned wine brand with a strong presence in the Australian market. With over three decades of history, Trentham Estate has played a significant role in the development and shaping of the Australian wine industry.

The brand is well-known for producing high-quality wines from renowned grape varieties cultivated in carefully tended vineyards. Trentham Estate is not just a winemaking facility but also a smart vineyard, overseeing the process from grapevines to wine barrels.

Trentham Estate’s eCommerce website is built with Magento, allowing customization of how product information is displayed, implementation of promotional programs, optimization of the payment process, and integration of various payment methods. This contributes to providing customers with a comprehensive and flexible online shopping experience.

The 8 Best Wine eCommerce Websites In Australia
Trentham Estate

Build your first wine eCommerce website today!

Above are 8 famous wine brands in Australia and how they have built and developed their eCommerce websites. This is clear evidence of the importance of having a professional and convenient online platform in the 21st century.

With extensive experience collaborating with various Australian clients, SECOMM has established itself as a trustworthy partner in constructing and evolving eCommerce initiatives. Notably, the SECOMM team has successfully implemented eCommerce systems for numerous wine businesses across different countries, including Trentham Estate, Thewarehouse, Ishopchangi, and more.

We comprehend the distinct requirements of businesses in the alcohol and beverage sector and are dedicated to delivering optimal solutions that enhance the online shopping experience and boost overall business efficiency. 

If your business is in search of a professional partner to develop or enhance its eCommerce website, reach out to SECOMM or call (+84)28 7108 9908 today.

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The 8 Best Furniture eCommerce Websites In Australia
THE 8 BEST FURNITURE ECOMMERCE WEBSITES IN AUSTRALIA

The furniture eCommerce industry in Australia has seen significant growth in recent years, driven by a shift in consumer preferences from traditional offline shopping to online platforms.

According to IBISWorld, the industry generated a revenue of $1.7 billion in Australia in 2023, showcasing a growth rate of 5.9%. IBISWorld also predicts that by 2029, the revenue for Australia’s furniture eCommerce industry is anticipated to reach $2.4 billion.

Let’s delve into how the websites of the following 8 brands have played a role in fostering the growth of the Australian furniture eCommerce sector.

Temple and Webster

Temple and Webster is one of Australia’s leading brands in the furniture and interior decoration industry. This brand offers a diverse range of furniture and decorative items and emphasizes quality at the most favorable prices. 

Over the years, Temple and Webster, operating without physical showrooms, has focused on online sales. Therefore, the eCommerce website of Temple and Webster has been invested in extensively, featuring a series of unique functionalities to optimize the customer shopping experience.

Notable features include Product Filtering and Search, Quick View of Products, Detailed Product Views, Displaying Products within the Same Category, and Order Checking. Additionally, Temple and Webster provides popular payment options in Australia such as PayPal, Afterpay, and Zip.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
Temple and Webster

Fantastic Furniture

For over 30 years, Fantastic Furniture has become the top choice for customers seeking flexible and efficient furniture solutions. Currently, the brand owns more than 80 retail stores nationwide in Australia. In the realm of online sales, Fantastic Furniture has focused on building and expanding its eCommerce website.

Several unique features have been customized to facilitate easy shopping for customers. Some of these include Quick Product View, Product Color Selection, Product Comparison, Displaying Real Product Photos from customers’ Instagram, and diverse payment options such as Afterpay, Zip, and Latitude.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
Fantastic Furniture

Amart Furniture

The next brand on this list is Amart Furniture. With a presence in over 40 locations in the Australian and New Zealand markets, Amart Furniture has gained popularity and trust from local consumers. The brand offers a diverse range of high-quality products and unique decorative solutions.

Amart Furniture’s furniture eCommerce website is a leading shopping destination in Australia, attracting over 6 million visits each month. With an intuitive interface and numerous advanced features, the website provides customers with a convenient and comfortable online shopping experience.

Additionally, Amart Furniture offers a 5-year quality guarantee on all its products and regularly introduces attractive promotional programs to attract and retain customers.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
Amart Furniture

Freedom

Freedom is renowned for its minimalist and modern-style furniture products. The brand’s product portfolio is quite diverse, ranging from living rooms, bedrooms, kitchens, outdoor furniture, and more. Freedom’s eCommerce website is designed with a harmonious and visually appealing interface, featuring numerous unique features to provide customers with an optimal experience.

Freedom also focuses on establishing a Loyalty Program, allowing customers to create accounts to accumulate points and enjoy attractive benefits while shopping. The combination of uniqueness, quality, and convenience of online shopping contributes significantly to Freedom’s strong position in the Australian furniture market.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
Freedom
  • Website: Freedom.com.au
  • Platform: SAP Commerce Cloud
  • Traffic: 4.915M/month
  • Ranking: #403 (Australia) & #29,160 (Global)

Nick Scali

Nick Scali is a specialized Australian brand in designing sofas and retailing furniture. With over 50 years of operation, this brand has captivated customers with innovative designs and a commitment to providing sophisticated living spaces for every household.

Nick Scali’s furniture eCommerce website features several special functionalities to facilitate easy navigation and product purchases. Notably, the 360-degree product view and customization options for size and color based on customer preferences are highlighted. Additionally, the website’s minimalist and intuitive design further enhances the customer experience, making it smooth and enriching.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
Nick Scali
  • Website: nickscali.com.au
  • Platform: Magento Open Source
  • Traffic: 1.937M/month
  • Ranking: #939 (Australia) & #61,660 (Global)

Koala

Koala is well-known in both the Australian and New Zealand markets for its high-quality, modern, and innovative furniture products. Furthermore, in the years 2023 and 2024, Koala’s mattresses consecutively ranked as the most beloved on Product Review.

Koala’s furniture eCommerce website is designed to showcase the elegance and modernity of its products. With an intuitive interface, customers can easily explore and select products. Additionally, industry-specific features such as AR/VR and 360-degree viewing are integrated into the website.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
Koala
  • Website: https://koala.com/en-au
  • Platform: Shopify Plus 
  • Traffic: 1.4M/month
  • Ranking: #1,193 (Australia) & #40,802 (Global)

Life Interiors

In the Australian furniture industry, Life Interiors stands out as a prominent and well-regarded name. Over the years, it has been the preferred choice for those who appreciate contemporary styles in furniture.

The brand places a significant focus on its online presence, achieving this through the development of a furniture eCommerce website with tailored features to enhance the shopping and payment experience for customers. Furthermore, Life Interiors regularly launches enticing shopping programs as part of its efforts to attract and engage customers.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
Life Interiors

King Living

King Living is known in the Australian furniture market as an icon of luxury and innovation. The furniture eCommerce website is a reliable online shopping destination for customers seeking curated and high-standard furniture solutions. King Living has invested in developing various advanced features on the website to provide customers with the best shopping experience. 

Notable features include 360-degree viewing, VR/AR, product specification viewing and downloading, one-page checkout, and more. Thanks to these efforts, for more than 40 years, King Living has established a strong presence in the consumer community, particularly among those who value the sophistication of premium living spaces.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
King Living

Build your first furniture eCommerce website today!

Above are the top 8 furniture brands in Australia that have successfully established and maintained their online presence by building eCommerce websites and investing to develop custom features.

With years of experience in developing successful e-commerce website projects across various platforms for numerous Australian clients such as Laybyland, Jasnor, RodShop, Trentham Estate, etc., SECOMM has a team of highly experienced experts with advanced technical skills and a deep understanding of the eCommerce market.

For detailed advice, please contact SECOMM or call the hotline (+84)28 7108 9908!

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The 10 Best Magento eCommerce Websites In Australia
THE 10 BEST MAGENTO ECOMMERCE WEBSITES IN AUSTRALIA

Magento is one of the most popular platforms today, allowing businesses in every industry to build customized eCommerce websites. In Australia, Magento is also highly favored and consistently chosen as the top preference for local businesses, with nearly 4000 live stores.

Let’s take a look at the top 10 leading Magento eCommerce websites in Australia in the following article.

Pet Barn

Pet Barn is a leading brand in Australia, specializing in providing products and services for pets. Over a decade, Pet Barn has earned a strong reputation among the pet-loving community in Australia, offering a wide array of safe and high-quality products. 

The Pet Barn eCommerce website is built on the Magento platform, a robust system for eCommerce and content management. By using Magento, Pet Barn can efficiently manage and operate while optimizing the online shopping experience for customers.

The flexibility, security, and ease of customization and expansion provided by Magento continually empower the brand to improve its services and cater to the ever-evolving and diverse needs of Australian customers.

The 10 Best Magento eCommerce Websites In Australia
Pet Barn

Forever New

Forever New is an Australian fashion brand, renowned for its high-quality clothing and accessories for women with an elegant and modern style. Over a decade, Forever New has gained customer trust and secured a significant position in the Australian fashion industry. 

The brand used Magento to build the eCommerce website, striving to boost its online visibility and find the most efficient operational solutions. This move played a huge role in Forever New’s digital success, enabling remarkable growth and swift adaptation to emerging trends in the market.

The 10 Best Magento eCommerce Websites In Australia
Forever New

Dick Smith

Dick Smith is one of Australia’s leading brands specializing in consumer electronics products. With a rich history and a robust reputation, Dick Smith has established a unique position in the Australian market, recognized as a trustworthy destination for technology enthusiasts seeking top-tier products.

The great customizability and scalability of Magento helped Dick Smith efficiently manage a large product portfolio and optimize the customer experience with unique features and promotional programs.

The website design not only ensures a seamless online shopping experience but also reflects the brand’s identity with a visually appealing, innovative, and user-friendly interface. The advanced search feature and product filters make it easy for customers to find their favorite items.

The 10 Best Magento eCommerce Websites In Australia
Dick Smith

Bonds

Another widely known fashion brand throughout Australia is Bonds. This brand is famous for its diverse array of fashion products for men, women, and children, offering a variety of styles, and sizes, as well as ensuring durability and safety. 

Magento, a top-tier eCommerce platform, has delivered numerous advantages to Bonds. The flexibility in managing products, high customization, and easy scalability have aided Bonds in maintaining diversity in its collection and swiftly adapting to market trends.

The Bonds eCommerce website showcases the brand’s sophistication through a visually appealing user interface and provides advanced search features, secure payment processes, and detailed product information. This ensures that Bonds not only retains its current customer base but also attracts the attention of newcomers looking to experience the comfort and distinctive style of the brand.

The 10 Best Magento eCommerce Websites In Australia
Bonds

Bed Bath N` Table

Bed Bath N’ Table is a renowned brand in Australia, specializing in providing furniture and decorations for bedrooms, bathrooms, and dining areas. With a focus on quality and beautiful design, Bed Bath N’ Table has been promoted as an ideal destination for those seeking a luxurious and comfortable living space. 

The eCommerce website, built with Magento, offers flexible customization and scalability. The website impresses with a user-friendly interface, an advanced search system, a secure payment process, and optimization. 

Moreover, the brand provides useful information about home decor and helpful cleaning tips. To date, Bed Bath N’ Table is not only a reliable furniture shopping destination but also a place for customers to find inspiration and ideas to decorate their living spaces.

The 10 Best Magento eCommerce Websites In Australia
Bed Bath N` Table

Sussan 

Sussan, a long-established and reputable fashion brand in the Australian market, has won the hearts of consumers through the blend of modern style and comfort. Over 80 years, Sussan has become an icon in the Australian fashion industry, known for creating outfits that reflect the confidence and creativity of modern women. 

The eCommerce website of Sussan is a good destination for fashion enthusiasts seeking quality products. Developed on the Magento platform, the website helps Sussan deliver an optimal customer experience and enhance operational efficiency.

Moreover, the website integrates secure and convenient payment features, offering detailed insights into product information and origins. This creates an interesting and reliable shopping experience for Sussan’s customers.

The 10 Best Magento eCommerce Websites In Australia
Sussan

Kath Mandu

Kathmandu, a well-known brand specializing in outdoor apparel and equipment for adventure and sports, has made a notable contribution to enhancing the excitement and comfort of outdoor living. The Magento-developed eCommerce website of Kathmandu offers a rich customer experience that can be easily customized and expanded based on business needs.

Alongside the optimized shopping experience, Kathmandu provides enticing discounts and promotional programs to attract new customers and retain the loyalty of existing ones.

The 10 Best Magento eCommerce Websites In Australia
Kath Mandu

Sportsgirl

Sportsgirl, a renowned fashion brand in Australia, has dominated the market with innovation and diversity in its women’s fashion collections. Over 70 years, Sportsgirl isn’t just a shopping destination but also a source of inspiration for personal style, blending the latest fashion trends with a unique flair. 

Sportsgirl’s eCommerce website, powered by Magento, allows the brand to deliver an optimal customer experience while effortlessly customizing features and expanding the system to meet the evolving needs and trends of the market.

Moreover, Sportsgirl provides customers with appealing offers, including discounts, buy one get one free promotion, free shipping, gift card giveaways, and a variety of payment methods.

The 10 Best Magento eCommerce Websites In Australia
Sportsgirl

King Living

Another well-known Australian furniture brand on this list is King Living. This brand has become an icon of luxury and innovation in creating high-quality furniture products.

King Living’s eCommerce website is a reliable online shopping destination for customers seeking the most convenient solutions for furniture purchases. The website is built and developed on the Magento platform, allowing King Living to freely customize unique features specific to the industry to provide the best online shopping experience for customers. 

Notable features include 360-degree viewing, VR/AR capabilities, product specification viewing and downloading, one-page checkout, and more. After over 40 years, King Living has built a strong reputation in the consumer community, particularly among those who appreciate the value of upscale living spaces.

The 10 Best Magento eCommerce Websites In Australia
King Living

Chemist Direct

Chemist Direct is a leading brand in the Australian market, offering a wide range of healthcare and beauty products and services. The brand not only provides a diverse selection of medications, vitamins, and beauty items but also prioritizes delivering quality healthcare information to empower customers in effective at-home health management. 

Utilizing Magento for its eCommerce website, Chemist Direct can tailor unique features to enhance customers’ shopping experiences. The website offers a variety of products from multiple brands and diverse payment methods, including the Buy Now Pay Later option.  

Moreover, with advanced search functionality and a secure and simple payment process, the Chemist Direct website stands out, making it easy for customers to find and purchase high-quality healthcare and beauty products.

The 10 Best Magento eCommerce Websites In Australia
Chemist Direct

Build Your First Magento eCommerce Website Now!

Above are 10 eCommerce websites in Australia, notable for being built on the Magento platform. These brands have effectively utilized Magento’s customizable and flexible features to introduce unique features, ultimately enhancing the overall customer shopping experience.

With extensive experience in successfully developing Magento eCommerce projects for various Australian clients such as Laybyland, Jasnor, RodShop, Trentham Estate,

etc, SECOMM boasts a team of highly skilled experts with advanced technical skills and a deep understanding of the eCommerce landscape.

For further details about the Magento platform, please contact SECOMM or call the hotline at (+84)28 7108 9908!

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10 Leading eCommerce Websites Upgrade to Shopify Plus
10 LEADING ECOMMERCE WEBSITES UPGRADE TO SHOPIFY PLUS

Choosing to upgrade to Shopify Plus is like opening the door for you to enter a world of unparalleled flexibility, speed, and customization. Countless brands across diverse industries and business models heavily rely on Shopify. According to BuiltWith statistics, there are more than 4 million Shopify websites globally. Many well-known brands have experienced remarkable sales and conversion rate surges after upgrading.

Let’s explore 10 eCommerce websites that have upgraded from core Shopify to Plus.

Huel

Founded in 2015 by Julian Hearn and James Collier, Huel is a brand specializing in meal replacements and nutritional supplements. Their product lineup includes nutritional powder (Huel Powder), ready-to-drink meals (Huel Ready-to-Drink), snack bars (Huel Bar), and additional supplements like omega-3 oil and protein powder.

After just 5 years, the brand experienced rapid growth, expanding 9 online stores and 120 staff members globally. As a result, the brand opted to upgrade to Shopify Plus to enhance its operational efficiency.

10 Leading eCommerce Websites Upgrade to Shopify Plus
Huel

After more than 30 days of replatforming, Huel witnessed significant changes. Tasks such as adding employee accounts and assigning roles across one of the 9 stores, previously taking over 30 minutes, now only require a few minutes. 

This not only streamlines the operation of current stores but also creates favorable conditions for Huel to expand and effectively manage an increasing number of stores and personnel in the future.

  • Website: https://huel.com/
  • Industry: Meal replacements
  • Traffic: 1.4M/month
  • Ranking: 16,313 (USA) & 33,881 (Worldwide)

Negative Underwear

Negative Underwear was established in 2014 by two sisters, Lauren Schwab and Marissa Vosper. The brand’s mission is to offer women high-quality, straightforward, and comfortable lingerie. Negative Underwear quickly garnered attention for its unique designs and a philosophy focused on the wearer’s comfort and confidence.

From its early days, Negative Underwear built an eCommerce website using Shopify. As sales grew and the need for expansion became apparent, the lingerie brand decided to upgrade to Shopify Plus.

10 Leading eCommerce Websites Upgrade to Shopify Plus
Negative Underwear

Through Shopify Plus, Negative Underwear benefits from a comprehensive and consistent overview of financial and sales reports. Streamlining operational tasks for centralized inventory management has become more efficient.

Streamlining operational tasks for centralized inventory management has become more efficient. Furthermore, the lingerie brand can effortlessly devise promotional campaigns during significant year-end shopping periods, enhancing the overall customer experience for those seeking to make multiple purchases simultaneously.

ILIA

ILIA is a popular clean beauty brand that has garnered favor among consumers and earned numerous awards. With a commitment to helping users safeguard and rejuvenate their skin through safe and highly effective formulas, the brand has become a go-to choice. 

While initially running on Shopify Advanced, the eCommerce website swiftly expanded, and ILIA upgraded to Shopify Plus for enhanced customization capabilities.

10 Leading eCommerce Websites Upgrade to Shopify Plus
ILIA

Moreover, through Shopify Plus, ILIA introduced Headless Commerce to ensure customers enjoy an optimal shopping experience without compromising page load speed and overall website performance. The deployment time with Shopify Plus saw a 20% improvement, and since the upgrade, ILIA has observed a notable 18% reduction in bounce rates.

  • Website: https://iliabeauty.com/
  • Industry: Beauty & cosmetics
  • Traffic: 614.3K/month
  • Ranking: 22,043 (USA) & 91,888 (Worldwide)

Incu

Founded in 2002 by two Italian brothers, Vincent and Brian Wu, Incu swiftly rose to prominence as a leading fashion shopping destination in Sydney. Initially operating on its eCommerce platform, Incu later made the switch to the Basic Shopify.

However, with the company’s expansion and the introduction of a diverse range of products from various international brands, Incu found the need for a more robust backend system to efficiently manage the growing complexity of its eCommerce operations.

This included improving order processing workflows, inventory management, and automated updates for delivery rules and size customization based on customer location.

10 Leading eCommerce Websites Upgrade to Shopify Plus
Incu

Incu, in particular, integrated advanced solutions from Shopify Plus, including LaunchPad and Flow, and implemented automation and Script Editor to tailor the shopping cart and checkout experience.

In the first week post-upgrade to Shopify Plus, Incu experienced a 15% increase in conversion rates, a 26% rise in revenue, and an average interaction rate of 91%, along with a noteworthy 40% reduction in bounce rates.

  • Website: https://www.incu.com/
  • Industry: Fashion
  • Traffic: 438.2K/month
  • Ranking: 1,751 (Australia) 101,060 (Worldwide)

Boxraw

Boxraw is a sports fashion brand specializing in boxing, with its main headquarters situated in London, England. Established in 2017 by Ben Amanna, a professional with a background in sports and boxing, the brand aims to deliver high-quality products catering to both novice enthusiasts and professional athletes in the boxing realm.

In its early days, Amanna spent time reading Shopify blogs, building a website with the basic plan, and seeking support from the advisory team to learn about eCommerce and launch his brand.

10 Leading eCommerce Websites Upgrade to Shopify Plus
Boxraw

Particularly noteworthy is Boxraw’s use of LaunchPad, an exclusive solution tailored for Shopify Plus businesses, facilitating the creation of automated sales campaigns.

This has enabled the Boxraw team to break free from repetitive tasks, providing customers with distinctive shopping experiences at enticing prices.

  • Website: https://uk.boxraw.com/
  • Industry: Fashion
  • Traffic: 380.2K/month
  • Ranking: 79,635 (USA) & 151,443 (Worldwide)

Only Curls

In 2016, Lizzie Carter faced the challenge of finding the perfect towel to dry her naturally curly hair in London. Unable to find one, she decided to take matters into her own hands and create it herself. This led to the creation of Only Curls, which has since become the preferred shopping destination for those with curly hair.

Only Curls primarily offers a range of products, including pre-shampoo treatment oils, post-shampoo treatment oils, hair-fixing gels, and other items specifically designed to support the daily care and styling needs of curly hair.

10 Leading eCommerce Websites Upgrade to Shopify Plus
Only Curls

After initially using the basic Shopify package, Only Curls upgraded to the ‘Plus’ package due to the rapid growth of their business. With the upgrade, the brand incorporated LaunchPad and several apps from the Shopify Plus Certified App, such as Klaviyo and Gorgias, to streamline sales, marketing, and customer care processes.

This strategic decision resulted in a 19% increase in conversion rates, a 10% rise in the average order value, and a remarkable 154% surge in the total number of orders in the first month.

  • Website: https://onlycurls.com/
  • Industry: Hair care
  • Traffic: 162.8K/month
  • Ranking: 11,298 (UK) & 272,018 (Worldwide)

Aje

Aje is a renowned fashion brand headquartered in Sydney, Australia. After over a decade since its establishment, the brand has rapidly become a significant name in the international fashion industry.

Recognized for its more than 18 stores across Australia and New Zealand, each exuding an air of luxury and contemporary design, Aje aimed to mirror this aesthetic in its eCommerce presence.

10 Leading eCommerce Websites Upgrade to Shopify Plus
Aje

As a result, the brand upgraded to Shopify Plus to efficiently launch a new website with minimal downtime, ensuring a seamless integration of the online and offline customer experiences. Within just a few weeks of the upgrade, Aje observed a remarkable 135% increase in its conversion rate and a substantial decrease in bounce rates.

  • Website: https://ajeworld.com/
  • Industry: Fashion
  • Traffic: 81.6K/month
  • Ranking: 138,049 (USA) & 485,275 (Worldwide)

Animals Matter

Founded in 2008 and headquartered in California, USA, Animals Matter stands as a premier brand in the realm of luxurious pet accessories. Specializing in crafting high-end products for pets, including beds, cushions, coats, collars, and more, Animals Matter prioritizes the comfort, safety, and fashionable flair of beloved pets.

Initially, Animals Matter opted for Shopify to establish a foundational eCommerce website, complemented by the strategic use of Google Ads. As sales began to climb, the brand decided to elevate its platform to the ‘Plus’ version, granting access to exclusive and advanced solutions.

10 Leading eCommerce Websites Upgrade to Shopify Plus
Animals Matter

With a strategic focus on a Direct-to-Consumer (D2C) model and a commitment to multi-channel sales, Animals Matter seamlessly integrated its website with various social media platforms like Facebook, Instagram, Youtube, and Pinterest.

Moreover, utilizing the capabilities of ‘Plus,’ the brand employs email marketing to sustain customer engagement through diverse approaches. This includes the implementation of strategies such as abandoned cart emails, newsletters, and enticing promotional programs.

Boie

Boie, headquartered in New York, USA, is a personal care product brand that prioritizes safety and durability in its meticulously researched and crafted offerings. Boie’s products are crafted from antibacterial and recyclable materials, emphasizing a commitment to minimizing waste generation in the market.

10 Leading eCommerce Websites Upgrade to Shopify Plus
Boie

Recognizing the limitations of the basic Shopify solution in fulfilling its vision for an enriched eCommerce website user experience, Boie made the strategic move to upgrade to Shopify Plus. This flexible platform serves as a solution to address two key objectives for Boie: enhancing conversion rates, particularly for customers abandoning their carts, and optimizing SEO strategies to boost website traffic.

  • Website: https://boieusa.com/
  • Industry: Personal care
  • Traffic: 36.2K/month
  • Ranking: 640,532 (USA) & 2,651,414 (Worldwide)

al.ive body

A prominent player in the personal care product market is al.ive body. This brand emerged amid Australia’s Covid-19-induced lockdown. 

With prior success using Shopify, al.ive body decided to elevate its e-commerce website by switching to Shopify Plus, where it benefitted from valuable guidance and support from the Merchant Success team.

10 Leading eCommerce Websites Upgrade to Shopify Plus
al.ive body

Leveraging the expansive features of ‘Plus,’ al.ive body introduced a dedicated B2B eCommerce website catering to wholesale customers. Moreover, the brand employed the Functions solution to tailor the backend logic of Shopify, enhancing the customer experience, and streamlining the payment process.

Since upgrading, the company achieved over 1 million Australian dollars in revenue within four days of the Black Friday sales event. Taking advantage of the increased customer influx during the sales period, al.ive body boosted its customer conversion rate by 47% after implementing customizations aimed at simplifying the payment experience.

  • Website: https://alivebody.com.au/
  • Industry: Personal care
  • Traffic: 26.9K/month
  • Ranking: 34,956 (Australia) & 1,474,515 (Worldwide)

Upgrade to Shopify Plus today!

Above are 10 brands that have enhanced their eCommerce websites by upgrading from the core Shopify versions to the Plus version, seeking advanced solutions to streamline business processes and improve the customer experience. 

As a trusted partner for enterprises like Vinamilk, Suzuverse, SECOMM boasts a highly skilled technical team with profound knowledge of Shopify Plus.

Contact SECOMM or call the hotline to start upgrading your eCommerce website today!

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Top 10 Leading Multi-Vendor Marketplaces In Australia
TOP 10 LEADING MULTI-VENDOR MARKETPLACES IN AUSTRALIA

The eCommerce industry in Australia has experienced continual growth in recent years. Consumers are increasingly inclined to prioritize online shopping platforms for their diverse product offerings, convenience, and cost-effectiveness.

Here are 10 widely popular multi-vendor marketplaces that serve as favored shopping destinations for Australian consumers.

Learn more: Building your first multi-vendor marketplace with Marketplacer 

Amazon Australia

In late 2017, Amazon officially launched its operations in Australia, marking the establishment of Amazon Australia. Much like in many other countries, Amazon Australia provides a diverse array of products, spanning fashion, electronics, home goods, books, toys, and electronic appliances sourced from various sellers.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Amazon Australia

Beyond product sales, this retail behemoth also offers services such as Amazon Prime and Amazon Fresh, featuring expedited delivery policies and exclusive perks for members. Over the years, Amazon has solidified its position in the Australian eCommerce market, delivering a plethora of choices and a comprehensive online shopping experience for customers in the country.

  • Website: https://www.amazon.com.au/
  • Traffic: 75.6M/month
  • Country rank: #7 (Australia)
  • Global rank: #434
  • Category rank: #1 (eCommerce & Shopping > Marketplace in Australia)

eBay Australia

Unlike Amazon, the retail giant eBay has been present in the Australian market since the early years of eBay’s global expansion. eBay has created an online platform that allows both individual sellers and businesses to sell their products. On this eCommerce platform, customers can find everything from fashion, electronics, and home goods to toys, decorations, and much more.

Currently, eBay is also a dominant player in the eCommerce market in the Australia and New Zealand region, alongside Amazon. This is due to offering customers an optimal shopping experience with various promotions and attractive deals throughout the year.

Top 10 Leading Multi-Vendor Marketplaces In Australia
eBay Australia
  • Website: https://www.ebay.com.au/
  • Traffic: 54.3M/month
  • Country rank: #15 (Australia)
  • Global rank: #658 
  • Category rank: #2 (eCommerce & Shopping > Marketplace in Australia)

Kmart

The Kmart multi-vendor marketplace started its operations in Australia in 1960 and has since evolved into one of the country’s most popular retail chains. The Kmart company is a part of the Wesfarmers group. The products offered by this Australian online marketplace are diverse, including electronics, household goods, furniture, cosmetics, and fashion.

Kmart is renowned for its cost-effective pricing strategy, making its products and services accessible and convenient for a diverse customer base. Alongside its website, Kmart provides a well-designed mobile app with features that facilitate convenient shopping for customers wherever and whenever they choose.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Kmart
  • Website: https://www.kmart.com.au/
  • Traffic: 33.6M/month
  • Country rank: #24 (Australia)
  • Global rank: 1,385
  • Category rank: #3 (eCommerce & Shopping > Marketplace in Australia)

Myer

Myer has a long history, established in 1900 by Sidney Myer in Melbourne, Australia. Since then, Myer has grown into one of the major names in the retail industry in Australia. The Myer multi-vendor marketplace is built with modern technologies that make it easy to expand according to business needs. Additionally, advanced features can be developed and customized effectively to provide an exciting and optimal shopping experience for customers.

In addition to an extensive product portfolio, Myer has introduced a loyalty program called Myer One, allowing customers to collect points through shopping and redeem them for equivalent value rewards. This not only helps retain existing customers but also attracts more potential customers, making Myer one of the leading online marketplaces in the land Down Under.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Myer
  • Website: https://www.myer.com.au/
  • Traffic: 22.2M/month
  • Country rank: #37 (Australia)
  • Global rank: #2,141
  • Category rank: #4 (eCommerce & Shopping > Marketplace in Australia)

Big W

Big W is a part of the prominent retail group Wesfarmers, established in 1964. Over the years, Big W has evolved into one of Australia’s major and well-loved retail chains. In addition to showcasing products from renowned brands, Big W also offers a diverse range of in-house branded items, elevating its competitive edge and delivering significant value to customers.

Beyond its traditional brick-and-mortar stores scattered across Australia, Big W’s online marketplace features a user-friendly website and a mobile app for seamless online shopping at any time and from any location. Big W consistently rolls out enticing promotions and appealing deals, leveraging email marketing to engage with customers, ultimately driving up conversion rates and overall sales.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Big W
  • Website: https://www.bigw.com.au/
  • Traffic: 23M/month
  • Country rank: #39 (Australia)
  • Global rank: #2,268
  • Category rank: #5 (eCommerce & Shopping > Marketplace in Australia)

Target

Target is known as the retail giant in the United States, specializing in providing products across various sectors. In the Australian market, Target is also popular and serves as a shopping destination for items such as fashion, furniture, gifts, and more.

Through monthly promotional programs and offers, Target has successfully attracted numerous new customers while maintaining relationships with its existing customer base.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Target
  • Website: https://www.target.com.au/
  • Traffic: 12.6M/month
  • Country rank: #73 (Australia)
  • Global rank: #4,390
  • Category rank: #9 (eCommerce & Shopping > Marketplace in Australia)

Catch

Catch, formerly known as Catch of the Day, is an Australian multi-vendor marketplace well-known for providing substantial deals and discounts across a diverse range of product categories. The online marketplace has introduced a loyalty program named Catch Club, offering members a points-based shopping system for exclusive rewards and special items.

In addition, Catch prioritizes customer service, offering various support channels such as chat, hotline, and email to ensure customers can easily access and seek prompt assistance.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Catch
  • Website: https://www.catch.com.au/
  • Traffic: 8.1M/month
  • Country rank: #115 (Australia)
  • Global rank: #6,889
  • Category rank: #11 (eCommerce & Shopping > Marketplace in Australia)

Kogan

Kogan, headquartered in Australia, is well-known for delivering products and services at competitive prices. Established by Ruslan Kogan in 2006 in Melbourne, Australia, this multi-vendor marketplace initially focused on selling consumer electronics on its website, subsequently diversifying into multiple categories.

Through sensible policies, Kogan has established a fair online marketplace, enabling both businesses and individual sellers to engage in selling, offering buyers an extensive array of options.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Kogan
  • Website: https://www.kogan.com/au/
  • Traffic: 7.9M/month
  • Country rank: #124 (Australia)
  • Global rank: #7,466
  • Category rank: #14 (eCommerce & Shopping > Marketplace in Australia)

MyDeal

The multi-vendor marketplace MyDeal was established in 2011 in Melbourne, Australia. MyDeal originated as a website specializing in providing discount codes and shopping coupons.

MyDeal offers a diverse range of products, including fashion, household items, electronics, toys, furniture, and many other categories. They continually expand their product offerings to meet consumer needs.

MyDeal regularly creates flash sales, special discounts, and promotional programs to attract customers. With its diversity and attractive discounts, MyDeal has drawn in many consumers in Australia, becoming one of the most popular online marketplaces in the country.

Top 10 Leading Multi-Vendor Marketplaces In Australia
MyDeal
  • Website: https://www.mydeal.com.au/
  • Traffic: 4.7M/month
  • Country rank: #201 (Australia)
  • Global rank: #14,872
  • Category rank: #16 (eCommerce & Shopping > Marketplace in Australia)

Laybyland

Formerly known as an Australian eCommerce website specializing in consumer electronics, Laybyland has transitioned its business model to become a multi-vendor marketplace. This shift allows numerous individual sellers and businesses to participate in selling their products on the platform, providing buyers with affordable pricing and diverse choices.

Laybyland and SECOMM have been partners for over 10 years, collaborating on various successful eCommerce projects, including the recent Laybyland multi-vendor marketplace. The project primarily utilizes two platforms, Marketplacer and Magento 2, to enhance operational efficiency and optimize the customer user experience.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Laybyland

Learn more: The project of Laybyland

  • Website: https://www.laybyland.com.au/
  • Traffic: 80.4K/month
  • Country rank: #18,341 (Australia)
  • Global rank: #600,409
  • Category rank: #162 (eCommerce & Shopping > Marketplace in Australia)

The Bottom Line 

Above are the 10 most popular multi-vendor marketplaces in Australia, serving as the ideal online shopping destinations for local consumers.

The eCommerce industry in Australia has witnessed significant growth, with not just the mentioned 10 brands but also numerous other Australian businesses successfully implementing efficient platforms, attracting a wide customer base, and experiencing continuous growth.

If your business is still contemplating whether to establish a multi-vendor marketplace in Australia and how to go about it, feel free to contact or call our hotline at (+84)28 7108 9908 right now!

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