WHAT IS PIM? THE 5 BEST PIM SOFTWARE FOR LARGE ENTERPRISES

Author: Chloe Le
Publish date: 18/10/2023
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PIM is an essential management system that helps synchronize product information across various systems like ERP, POS, CRM, SCM, etc., and a brand’s global sales channels. It’s considered the powerful ‘right hand’ of large corporations for comprehensive information management. 

What is PIM?

PIM or Product Information Management is a system or platform used to collect, organize and manage detailed product information for businesses. PIM includes information such as product descriptions, images, prices, product attributes, customer ratings and reviews. 

What Is PIM The 5 Best PIM Software for Large Enterprises - What is PIM
What Is PIM The 5 Best PIM Software for Large Enterprises – What is PIM

PIM systems often integrate data from ERP, CRM, POS, and other business management systems related to a company’s products. Once integrated, shared data. 

Related article: What is POS? Why your eCommerce business need it?

Benefits of using PIM software 

What Is PIM The 5 Best PIM Software for Large Enterprises - Benefits of using PIM software
Benefits of using PIM software

Managing product information correctly

PIM software allows businesses to accurately and consistently collect, organize, and manage product information. This ensures that product information is updated correctly and comprehensively across all sales channels, from eCommerce websites, mobile apps, and social media to marketplaces like Shopee, Lazada, Tiki, Sendo, Amazon, and more. When accurate product information is provided to customers, businesses can enhance trust and reputation for their brand. 

Saving time and resources

A PIM system automates the processes of data entry, processing, and product information distribution. This saves time and effort for employees while reducing the risk of errors compared to manual data entry. With more efficient workflows in place, PIM allows employees to focus on other, more critical tasks. 

Enhancing analytical and measurement capabilities

PIM software enables efficient analysis and measurement of product information. By monitoring, evaluation, and data analysis of product details, businesses can gain insights into the performance of marketing campaigns, consumer trends, customer behaviors, and more. Therefore, this empowers them to make more informed and effective business decisions for the future. 

Top 5 PIM software for Vietnamese businesses 

Akeneo

Akeneo is a widely embraced PIM platform known for its broad range of services, including open-source PIM and cloud-based PIM systems, etc. 

Currently, Akeneo offers three primary PIM solution packages:

  • Community Edition: Free of charge – Designed for small and medium-sized enterprises looking to efficiently manage and distribute product information at a minimal cost.
  • Growth Edition: Starting at $25,000 per year – Tailored for mid-sized companies aiming to unlock the potential of product information management.
  • Enterprise Edition: Pricing upon request – Catered to large corporations in need of a specialized PIM system. 
What Is PIM The 5 Best PIM Software for Large Enterprises - Akeneo
Top 5 Best PIM Software for Large Enterprises: Akeneo

Pros:

  • Effective product information management: Akeneo enables businesses to easily manage product information, from data input to classification and organization, creating a precise and consistent source of product data.
  • High integration: Akeneo seamlessly integrates with other systems such as ERP, CRM, POS, and eCommerce platforms (Magento, Shopify, WooCommerce, etc).
  • Scalability: Akeneo provides APIs and an open development framework, allowing businesses to expand and customize the PIM platform based on their specific needs.

Cons:

  • High costs: The cost of using Akeneo is relatively high compared to other PIM systems.
  • Complexity: Akeneo has some highly complex features that require time and expertise to effectively implement. Moreover, training employees and managing the Akeneo PIM system may demand a certain investment.
  • Customer support: Some users find that Akeneo’s customer support can only address general knowledge and may not be able to resolve technical issues or address industry-specific concerns for each brand.

 1WorldSync

1WorldSync is a company that specializes in providing solutions for managing product information and synchronizing product data for large enterprises. Their platform is built on a global network for product data synchronization, connecting suppliers, retailers, distributors, and various stakeholders worldwide.

1WorldSync currently offers four customizable solutions tailored to the needs of large enterprises:

  • Base: Geared towards businesses looking for quick and efficient global product content management.
  • Plus: Leverages product content to boost marketing strategies and sales initiatives, and ensures compliance with transparent information policies.
  • Pro: Delivers a visual data solution along with premium support services for setting up and managing high-quality product portfolios.
  • Premier: Enhances brand visibility in the eCommerce market through carefully curated. high-quality content.
What Is PIM The 5 Best PIM Software for Large Enterprises - 1WorldSync
Top 5 Best PIM Software for Large Enterprises: 1WorldSync

Pros:

  • Comprehensive product information management: 1WorldSync offers a robust platform for managing product information, including images, descriptions, technical attributes, barcodes, and other details. This helps businesses efficiently maintain and update product information.
  • Global product data synchronization: 1WorldSync establishes a global network for product data synchronization, enabling businesses to connect and share product information with partners and customers worldwide. This network ensures the consistency of product information across various sales channels.
  • Enhancing customer experience: By providing detailed, accurate, and consistent product information across sales channels, 1WorldSync improves the shopping experience and product evaluations for customers.

Cons: 

  • High costs: Since 1WorldSync is a PIM system designed for each business, the cost of using 1WorldSync can be relatively high
  • Complex regulations and standards: Businesses must ensure that managing and sharing product information on 1WorldSync complies with legal regulations and standards, such as privacy rights, data protection, and industry standards.
  • Complex and user-unfiendly: The interface and workflow on 1WorldSync can be relatively complex and challenging to understand for new users. It requires time and resources to train employees and adapt to the new system.

Sales Layer

Sales Layer is a PIM platform tailored for efficient product data management across medium and large businesses on a global scale. This PIM solution is designed with customization in mind, and its pricing varies depending on specific business needs, with a starting cost of $1,000 per month.

Sales Layer currently offers several solution packages, including:

  • Premium: An ideal choice for businesses seeking a swift and sustainable PIM system implementation.
  • Enterprise: A comprehensive solution providing all the essential features for elevating a medium-sized business into a global enterprise.
  • Enterprise Plus: A specialized PIM solution adept at effortlessly handling intricate data challenges within businesses.
What Is PIM The 5 Best PIM Software for Large Enterprises - Sales Layer
Top 5 Best PIM Software for Large Enterprises: Sales Layer

Pros:

  • Centralized product information management: The Sales Layer provides a centralized platform for managing product information, ensuring data consistency.
  • Workflow and process control: Sales Layer offers tools for managing workflows and work processes to organize and manage product information updates and approvals, guaranteeing data quality.
  • Rapid information retrieval and search: The Sales Layer incorporates algorithms that enable swift retrieval and searching of information to meet specific user demands.

Cons: 

  • Complex implementation process: One of the drawbacks of the Sales Layer is its relatively intricate deployment and initial configuration, especially for businesses with existing and large-scale systems.
  • Specialized training requirements: Sales Layer may necessitate a certain amount of training time to become familiar with the interface and functionalities of this PIM system. Training employees and ensuring proficiency in using the Sales Layer can be time-consuming and resource-intensive.
  • Limited technical support: In the event of issues or technical problems, support from the Sales Layer may not fully meet expectations or provide a quick resolution.

Salsify

Salsify is a cloud-based product information management (PIM) platform that offers businesses a solution to efficiently manage and distribute product information across various sales channels. Salsify functions as a software a service (SaaS) application, with usage costs tailored to each business, typically ranging from $2,000 to $5,000 per month. 

What Is PIM The 5 Best PIM Software for Large Enterprises - Salsify
Top 5 Best PIM Software for Large Enterprises: Salsify

Pros:

  • Comprehensive workflow management: Salsify offers the capacity to manage workflow procedures, permitting the adaptation, monitoring, and endorsement of alterations in product data, guaranteeing accuracy and proficient control of work processes.
  • Multilingual and multiregional compatibility: Salsify backs the management of product data in several languages and geographic regions, facilitating effective expansion into international markets.
  • Seamless integration with various systems: Salsify permits integration with diverse business management systems and tools like ERP, CRM, SCM, POS, and more, streamlining business processes. 

Cons: 

  • High deployment and maintenance costs: The initial deployment and ongoing maintenance expenses for a PIM system on Salsify can be relatively high compared to other PIM systems. This might impact a business’s long-term financial resources.
  • Initial data input challenges: Importing initial product data and information into Salsify can be challenging and time-consuming, particularly when dealing with a large volume of product details from various sources. This process requires meticulous attention to ensure accuracy.
  • Complexity in usage: Salsify offers a wide array of features and product management capabilities, but it also comes with a corresponding level of of complexity. Learning how to use Salsify effectively may necessitate time spent delving into guides and documentation.

inRiver

inRiver is a PIM system developed to efficiently manage and distribute product information across various sales channels and different eCommerce platforms such as Adobe Commerce, Shopify, WooCommerce, BigCommerce, etc. The cost of using inRiver is approximately $1,000 per month. 

What Is PIM The 5 Best PIM Software for Large Enterprises - inRiver
Top 5 Best PIM Software for Large Enterprises: inRiver

Pros:

  • Product variations management: inRiver supports the management of information regarding product variations, including color options, sizes, styles, and other details. inRiver enables comprehensive and diverse product information display, effectively meeting customer needs.
  • Integration with DAM support: inRiver supports integration with Digital Asset Management (DAM) systems, allowing the management and linkage of digital assets such as images, videos, and product-related documents. This enhances the management and distribution of multimedia content related to products.
  • High scalability: inRiver is designed to expand its capabilities according to a business’s specific requirements, catering to diverse business needs and objectives.

Cons: 

  • Complex user interface: Some users may find it challenging to navigate River’s user interface due to its relatively complex nature, requiring training to become familiar with and use effectively.
  • Resource-intensive PIM system implementation: Implementing and maintaining inRiver demands a highly skilled workforce.
  • Complex customization capabilities: Customizing and integrating inRiver with existing systems and workflows can be intricate and require technical expertise. This can result in difficulties and increased costs associated with system integration and customization.

Above is a summary of the top 5 PIM software options tailored for large-scale businesses, each with its own unique set of advantages and disadvantages. Depending on the requirements for PIM system development and budget considerations, companies can explore and select the most appropriate PIM solution. 

Get in touch with SECOMM for more information!

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What is Augmented Reality (AR) How It Benefits eCommerce Brands
What is Augmented Reality (AR)? The Role of AR in eCommerce

Augmented Reality (AR) – a term that has become familiar in today’s technology world. From entertainment applications to various industries, AR is integral to our daily lives. Moreover, it offers engaging and distinctive interactive experiences for eCommerce consumers. But what exactly is AR? How does it differ from VR, and what is its important role for eCommerce businesses? Let’s explore through the following article.

1. What is Augmented Reality (AR)?

Augmented Reality (AR) is a technology brimming with potential, offering unique interactive experiences by merging real-world elements with computer-generated virtual elements. Simply put, AR allows users to “augment” the real world by adding information or virtual objects to it. This can occur via the screen of a mobile device, AR glasses or wearable devices.

One of the distinctive features of AR is its ability to create engaging interactive experiences for users without disconnecting them from the real world. Instead of separating users from their surroundings, AR serves as a bridge, seamlessly blending the virtual world and the real world together in a natural manner.

Continuously evolving, AR has progressed beyond being solely used in entertainment, opening up new possibilities in fields such as education, healthcare, advertising, and particularly eCommerce.

2. Augmented Reality (AR) vs Virtual Reality (VR): What is the difference?

Although they can be easily confused, Augmented Reality (AR) and Virtual Reality (VR) are actually two distinct technologies with their use cases. While AR emphasizes “augmenting” the real world by adding virtual elements to it, VR brings users to an entirely new world, completely separate from the real world. When wearing VR headsets, users are fully immersed in a virtual environment, no longer seeing or interacting with the real world around them.

Simply put, AR combines the real and virtual worlds, whereas VR completely transitions users into a virtual realm. This difference is also reflected in how AR and VR are used in different contexts. While VR is often used in entertainment fields such as video games and films, AR can be integrated into practical applications like repair guides, online shopping, and much more.

3. Four types of Augmented Reality in eCommerce

In the eCommerce world, various types of AR are used to create engaging interactive experiences for customers. Here are the four most common types:

3.1 Marker-Based AR

This type of AR uses markers or recognizable images to trigger and display virtual objects. Markers can be images, symbols, or QR codes. When the camera or AR device detects the marker, virtual objects appear on the screen, aligned with the position and orientation of the marker.

3.2 Markerless AR

Unlike Marker-based AR, this type doesn’t require markers to determine the position and display virtual objects. Instead, it employs technologies such as image recognition, and GPS localization to determine the user’s position and direction, and then displays corresponding virtual objects on the screen.

3.3 Projection-Based AR

This type of AR utilizes image projection devices to directly display virtual objects onto real surfaces. Instead of using a phone screen or AR glasses, AR objects are projected onto walls, screens, or other surfaces, creating the sensation that they exist in real space.

3.4 Overlay AR

This type of AR creates an experience by “overlaying” virtual objects onto the real world, similar to overlaying virtual information onto real-world images from a camera. AR objects can be interactive images, text, or 3D objects displayed on the screen of mobile devices.

4. Four benefits of adopting AR in eCommerce

Augmented Reality (AR) is not only an entertainment technology but also a powerful tool that enhances the online shopping experience and brings clear benefits to eCommerce businesses. Here are four main advantages of implementing AR in eCommerce:

4.1 Enhance the shopping experience

AR technology provides customers with a highly interactive and engaging shopping experience by allowing them to “try on” products in a real-world environment before making a purchase. With AR, customers can view products from various angles, change colors and sizes, and even test out product features or functionalities visually, enabling them to make quicker and more accurate purchasing decisions.

4.2 Boost customer interaction

AR in eCommerce captivates customer attention by introducing novel and unique shopping experiences, encouraging them to interact more with the brand. Being able to interact with virtual products on mobile screens or AR glasses makes the shopping process more enjoyable, and the ability to share this experience on social media creates a positive ripple effect for the brand.

4.3 Reduce return rates

One major issue that eCommerce businesses face is the rate of product returns. AR technology can help minimize this rate by providing customers with an accurate and detailed view of products before purchase, thereby reducing the likelihood of products being returned due to incorrect size, color, or quality.

4.4 Improve marketing efficiency

AR technology can be an effective marketing and advertising tool, enabling businesses to create powerful interactive content. Incorporating AR into marketing strategies not only helps increase brand awareness and attract new potential customers but also reinforces the loyalty of existing customers.

5. Three ways to embrace Augmented Reality (AR) in eCommerce

The use cases of AR in eCommerce are diverse and extensive. However, three primary methods stand out as the most common and favored by brands aiming to bolster customer interaction and increase sales.

5.1 Virtual Try On

One of the most popular applications of AR in eCommerce is creating a “virtual try-on” experience for customers. Instead of visiting stores to try on clothes, customers can use AR on their mobile devices to see how products look on-screen. Products that can utilize Virtual Try On include clothing, cosmetics, watches, eyeglasses, etc. Therefore, many brands worldwide have adopted this approach, such as Sephora, Bon Look, and Kylie Cosmetics.Virtual-Try-On

                                                                                                                                                   Sephora Virtual Makeup

5.2 Interactive Product Visualization

Some brands use AR technology to help customers visualize products more visually and vividly. For example, IKEA allows customers to “place” furniture products in real space through the IKEA Place app and rotate, zoom in, and zoom out to view every detail. Instead of just allowing customers to look at static images, IKEA has provided a more engaging experience to encourage the decision-making process.Interactive-Product-Visualization

                                                                                                                                                                 IKEA Place app

5.3 AR-Powered Marketing Campaigns

Some brands also leverage AR technology to create unique and impressive marketing campaigns. Coca-Cola launched an AR marketing campaign called #TakeATaste Now. This campaign allows customers to use mobile devices to scan QR codes on DOOH screens to change 3D images at will and receive a free bottle of Coca-Cola Zero Sugar. This has attracted curiosity and attention from the masses and successfully brought Coca-Cola Zero Sugar products closer to consumers.Coca-Cola

                                                                                                                                    Enjoy a free Coca-Cola Zero Sugar bottle with AR

Final Words

In summary, AR technology is not just a new trend but is also recognized as a powerful tool for optimizing eCommerce activities. With its superior flexibility, AR helps businesses build unique shopping experiences and create more engaging marketing campaigns to boost sales. You can find out more about B2B eCommerce trends here.

Ready to implement Augmented Reality (AR) in eCommerce? Contact SECOMM today!

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Top 10 Best Magento eCommerce Websites In Singapore
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Building Magento eCommerce websites has become an undeniable trend in Singapore, where the blend of technology and creativity has brought unique and appealing shopping experiences to customers. According to Builtwith, there are currently over 600 live eCommerce websites on the Magento platform, and this list is predicted to continue expanding. This indicates that businesses in the Lion City have chosen Magento to create high-quality eCommerce websites, attracting customers and boosting sales.

In this article, let’s explore the top 10 Magento websites in Singapore that have leveraged the power of Magento to enhance the customer experience.

1. Dyson SingaporeDyson

Dyson Singapore is not just an ordinary eCommerce website but also a destination for technology and premium design enthusiasts. With a range of products from vacuum cleaners to smart fans and hair dryers, Dyson continually innovates and enhances the quality of consumers’ lives.

Dyson’s Magento website is designed to provide an optimal shopping experience. From its bright and user-friendly interface to smart product search and categorization features, every detail is carefully crafted to ensure customers have the best online shopping experience. Additionally, Dyson is renowned for its excellent customer care service. From detailed product guidance to flexible return policies, they are committed to ensuring absolute satisfaction for every customer.

Website: https://www.dyson.com.sg/

Industry: Consumer Electronics

Traffic: 690,356/month

Ranking: #1,599 (Singapore) & #292,561 (Global)

2. FortyTwoFortyTwo

FortyTwo is one of the reputable destinations for household and interior decoration shopping in Singapore. With a diverse collection ranging from living room furniture, bedroom sets to household essentials, FortyTwo offers customers a convenient and varied online shopping experience.

FortyTwo’s eCommerce website is built on the Magento platform, focusing on creating a user-friendly interface. Not only does it display products clearly, but it also provides flexible product search and filtering features, making it easy for customers to find items that reflect their style and personal needs.

Website: https://www.fortytwo.sg/

Industry: Furniture

Traffic: 625,855/month

Ranking: #493 (Singapore) & #107,563 (Global)

3. COURTSCOURTS

COURTS is known as the leading retailer in Singapore, specializing in a range of diverse products from furniture, electronics to household services. With over 14 stores across the island and a convenient e-commerce website, COURTS is the ideal destination for all shopping needs of Singaporean families.

COURTS’ Magento eCommerce website is designed and built to ensure an easy and comfortable online shopping experience. Through the Magento website, COURTS customers can easily search and select from a variety of high-quality products with flexible search and sorting features.

The brand stands out not only with its diverse products but also with its professional customer service. From shopping advice to delivery and installation services, they are committed to providing maximum satisfaction for every customer.

Website: https://www.courts.com.sg/

Industry: Consumer Electronics

Traffic: 510,240/month

Ranking: #502 (Singapore) & #105,498 (Global)

4. HornyHorny

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Website: https://horny.sg/

Industry: Adult

Traffic: 482,417/month

Ranking: #1,133 (Singapore) & #193,753 (Global)

5. Saturday ClubSaturday Club

Saturday Club is not just a fashion brand but also an icon of confidence and freedom in women’s workwear fashion in Singapore. With a creative spirit and a mission to celebrate natural beauty, Saturday Club continuously brings fresh, stylish, and unique fashion collections.

Saturday Club uses Magento to develop its eCommerce website to provide customers with a smooth shopping experience with an easy-to-use interface. Customers can easily choose from a variety of products and the latest collections, with detailed information and clear images. Additionally, the brand stands out with attentive customer care service and fast and flexible delivery policies.

Website: https://sg.saturdayclub.com/

Industry: Fashion

Traffic: 406,335/month

Ranking: #2,115 (Singapore) & #240,670 (Global)

6. PupsikPupsik

Pupsik is the go-to online shopping destination for parents in Singapore, where they can find everything they need for the care and nurturing of their children. With a humane mission and special attention to the needs of families, Pupsik is committed to providing a peaceful and convenient shopping experience.

Pupsik has built its Magento website to easily customize features and shopping experiences. From smart search features to product filtering and optimized checkout pages, every detail is focused on ensuring shopping becomes easy and quick.

In particular, Pupsik is famous for the diversity and quality of products for children and mothers. From clothing, toys to everyday essentials and healthcare products, they ensure that all family needs are comprehensively met.

Website: https://pupsik.sg/

Industry: Childcare

Traffic: 264,148/month

Ranking: #3,684 (Singapore) & #677,191 (Global)

7. CellarbrationCellarbration

Cellarbration is the ideal destination in Singapore for wine and alcoholic beverage enthusiasts. This brand boasts an extensive collection of wines and alcoholic beverages from top brands worldwide.

Shopping on the eCommerce website is also efficiently optimized by Cellarbration through the power of the Magento platform. From search operations to product browsing and payment, everything is deeply customized to ensure customers have a more engaging shopping experience.

Not only prominent for the richness of products but also for professional and dedicated customer service. Cellarbration is committed to customer satisfaction by providing personalized support and diversifying payment options as well as delivery.

Website: https://cellarbration.com.sg/

Industry: Wine

Traffic: 125,878/month

Ranking#6,676 (Singapore) & #1,075,981 (Global)

8. Wine CollectionWine Collection

In Singapore, the Wine Collection brand is a favorite destination for wine enthusiasts who want to explore premium wines from the most famous wine regions in the world. Wine Collection also offers customers a rich and diverse collection of wines.

The Wine Collection’s Magento website is customized to optimize the experience, allowing customers to search for wines by origin, grape variety, explore special collections, and choose preferred payment and delivery methods.

Not only does it provide a modern and engaging online shopping space, but Wine Collection also serves as a source of wine knowledge. Customers can find articles and detailed guides on how to choose and enjoy wine to better understand the art and science behind the delicate flavors.

Website: https://wineconnection.com.sg/

Industry: Wine

Traffic: 82,788/month

Ranking: #12,447 (Singapore) & #1,701,444 (Global)

9. Far East FloraFar East flora

Far East Flora is a brand specializing in providing plant products, fresh flowers, and decorations made from greenery. The Far East Flora Magento eCommerce website is built with a priority on customer experience through a user-friendly interface and deeply developed and customized features. Customers can search for plants by filtering by type, size, and make quick payments with just one page. Additionally, Far East Flora’s fast and reliable delivery service is highly rated by customers. The brand is committed to delivering quality products to customers’ hands safely and promptly, helping them decorate living spaces beautifully and meaningfully.

Website: https://fareastfloragarden.com/

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Traffic: 40,864/month

Ranking: #20,995 (Singapore) & #2,327,136

(Global)

10. First Few Years

First New Years

First Few Years is not just a store but also a loyal companion for parents in the journey of caring for their children from the early years. With a dedicated spirit and profound understanding of children’s needs, First Few Years provides a meaningful and trustworthy shopping experience.

The Magento website of this brand is not only a place for shopping but also an important source of information and support for parents. From advising on safe toy selection and development to sharing experiences in childcare, all information is conveyed sincerely and meticulously.

Website: https://firstfewyears.com.sg/

Industry: Childcare

Traffic: 10,245/month

Ranking: #86,167 (Singapore) & #7,519,723 (Global)

The Bottom Line 

Above are 10 leading Magento eCommerce websites in Singapore, each providing customers with a unique and memorable shopping experience. From product diversity to professional customer service, each website has prioritized the mission of serving and satisfying customers.

Need more advice to build your first Magento website? Contact SECOMM today!

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The 8 Best Multi-vendor Marketplaces in Singapore

The Singapore multi-vendor marketplace market is booming, with stiff competition from Western giants like Amazon and eBay, as well as trusted local brands such as Shopee and Lazada. Statista reports that in 2023, the industry’s revenue reached $4.45 billion and is projected to hit $5 billion in 2024 and $8.2 billion by 2029. In this context, identifying and understanding the leading online marketplaces in Lion City is crucial for maximizing potential and opportunities in this rapidly evolving market.

1. Shopee SingaporeShopee

Shopee Singapore is one of the leading multi-vendor marketplaces not only in Singapore but also throughout the Southeast Asia region. The range of products available for purchase and sale on the Shopee platform is quite diverse, spanning from consumer goods to fashion, electronics, toys, and much more. Shopee Singapore is renowned not only for its convenience and flexibility in the online shopping process but also for its attractive promotional programs and fast delivery services. With its open and user-friendly business model, the eCommerce marketplace has become a popular destination for people looking for quality products at reasonable prices.

  • Website: https://shopee.sg/
  • Traffic: 45.69M/month
  • Country rank: #11 (Singapore)
  • Global rank: #3,332
  • Industry rank: #1 (eCommerce & Shopping > Marketplace in Singapore)

2. CarousellCarousell

Carousell, a well-known online marketplace based in Singapore, offers a stylish and personalized online shopping experience. It specializes in enhancing the buying and selling process both on its website and mobile app. What makes Carousell stand out is its wide range of unique items available. Beyond just new products, Carousell also serves as an eCommerce marketplace for secondhand items, spanning from clothing and electronics to household goods. This creates an engaging shopping environment for those in search of one-of-a-kind items or looking to recycle goods.

  • Website: https://www.carousell.sg/
  • Traffic: 29.02M/month
  • Country rank: #25 (Singapore)
  • Global rank: #5,100
  • Industry rank: #76 (eCommerce & Shopping > Marketplace in Singapore)

3. Amazon SingaporeAmazon

When expanding into the Singapore market, retail giant Amazon brought a top-notch and diverse online shopping experience to local customers. With an extensive array of products spanning from consumer electronics to books, fashion, household items, electronics, and cosmetics, Amazon serves as the preferred destination for customers seeking quality and variety.

A key strength of this multi-vendor marketplace lies in its reliable shipping infrastructure and customer service. With a widespread distribution network and efficient delivery services, Amazon ensures convenient and prompt product deliveries for buyers. Additionally, Amazon’s customer support service is highly regarded, as the company strives to address inquiries and issues from both sellers and buyers promptly and effectively.

  • Website: https://www.amazon.sg/
  • Traffic: 19.82M/month
  • Country rank: #38 (Singapore)
  • Global rank: #8,281
  • Industry rank: #2 (eCommerce & Shopping > Marketplace in Singapore)

4. Lazada SingaporeLazada

Lazada is one of the major players in the eCommerce world, winning over the trust of Singaporean consumers with its diverse range of services and products. Since being acquired by Alibaba, Lazada has experienced significant growth and strengthened its position in the Southeast Asian market. Today, Lazada serves not only as a platform for major brands but also as a gateway for small and medium-sized enterprises to enter the market effectively. Moreover, the online marketplace is renowned for its enticing promotional offers and swift delivery services. The incorporation of labels like “LazMall” and “LazGlobal” further simplifies the process for customers to discover and purchase quality products from brands worldwide.

  • Website: https://www.lazada.sg/#?
  • Traffic: 12.03M/month
  • Country rank: #51 (Singapore)
  • Global rank: #12,056
  • Industry rank: #4 (eCommerce & Shopping > Marketplace in Singapore)

5. Qoo10Qoo10

Qoo10, also known as Gmarket, stands as one of Singapore’s most popular and reliable eCommerce marketplaces. With its diverse range of online storefronts, Qoo10 offers users a stylish and varied online shopping experience.

A standout feature of Qoo10 is its emphasis on products from small and medium-sized retailers. Rather than focusing solely on major brands, Qoo10 provides a platform for small and medium enterprises to easily and effectively access the market. This creates a welcoming and diverse shopping environment where buyers can discover unique and high-quality products from smaller manufacturers and brands.

Moreover, the online marketplace is well-known for its appealing promotional programs and fast delivery services. The user rating and feedback system further bolsters trust and transparency in the online shopping process on this platform.

  • Website: https://www.qoo10.sg/
  • Traffic: 4.066M/month
  • Country rank: #158 (Singapore)
  • Global rank: #37,148
  • Industry rank: #8 (eCommerce & Shopping > Marketplace in Singapore)

6. eBay SingaporeeBay

eBay is a well-established and trusted name in the global eCommerce landscape. It has won over Singaporean consumers with appealing and efficient online shopping experiences. eBay Singapore is renowned for its ability to connect buyers and sellers worldwide, creating a vast global online marketplace. With millions of items available for sale on the platform, ranging from brand-new to gently used products, customers can easily discover items that suit their needs and budgets.

Furthermore, the multi-vendor marketplace offers customers flexibility in payment and delivery options. Customers can opt for popular payment methods like PayPal or credit cards and also take advantage of international shipping services to have their purchases delivered directly to their doorstep.

  • Website: https://www.ebay.com.sg/
  • Traffic: 2.632M/month
  • Country rank: #622 (Singapore)
  • Global rank: #70,776
  • Industry rank: #1,188 (eCommerce & Shopping > Marketplace in Singapore)

7. ZaloraZalora

Zalora is a popular multi-vendor marketplace in Singapore, offering fashion and style products from both local and international brands. With its diverse array of items spanning from apparel, footwear, and accessories to jewelry and cosmetics, Zalora has become the go-to destination for fashion enthusiasts seeking to express their unique style. What sets Zalora apart is its dedicated focus on the fashion and style market, delivering users a flawless online shopping experience in this realm. Beyond just a platform for purchasing products from renowned brands, the eCommerce marketplace serves as a hub for individuals to explore and cultivate their style.

  • Website: https://www.zalora.sg/
  • Traffic: 2M/month
  • Country rank: #271 (Singapore)
  • Global rank: #59,178
  • Industry rank: #1,448 (eCommerce & Shopping > Marketplace in Singapore)

8. EZbuyEZbuy

The online marketplace EZbuy is renowned for its convenient and cost-effective international shopping services. With EZbuy, customers can easily access and purchase hundreds of thousands of products from China, Korea, the US, and many other countries at reasonable prices with convenient shipping services.

Operating as an intermediary shopping model, the EZbuy eCommerce marketplace helps users circumvent complications related to import taxes, international shipping fees, and complex customs procedures. Instead of handling these procedures themselves, users can effortlessly shop for products from overseas through EZbuy and conveniently await delivery at home.

  • Website: https://ezbuy.sg/
  • Traffic: 885K/month
  • Country rank: #758 (Singapore)
  • Global rank: #173,853
  • Industry rank: #2,968 (eCommerce & Shopping > Marketplace in Singapore)

The Bottom Line

In summary, the Singapore eCommerce market is thriving with a variety of top-tier multi-vendor marketplaces. Each platform offers unique features and the best services to meet the shopping needs of customers. The success of these giants serves as motivation for many businesses to join and lays the groundwork for further development of the eCommerce market in Singapore in the future.

Need more advice for multi-vendor marketplace development? Contact SECOMM today!

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IT Outsourcing Destination China India Or Vietnam
IT Outsourcing Destination: China, India Or Vietnam?

The IT Outsourcing market worldwide is projected to grow annually by 10.99%, reaching a market value of US$777.70 billion by 2028.

While India and China have long been the go-to nations for IT dedicated teams, new players like Vietnam are gaining ground. Companies have various choices based on language, cost, culture, and government support.

In this blog, SECOMM will explore the advantages and disadvantages of outsourcing IT functions to India, China, or Vietnam. This analysis will help companies make informed decisions about which country aligns best with their resources and strategic objectives.

1. Key Considerations for Choosing an IT Outsourcing PartnerKey Considerations for Choosing an IT Outsourcing Partner

Before going further into the main points of the three countries, there are some key points that companies should be aware of when choosing an IT outsourcing partner.

1.1 Balancing Cost And Value

Selecting a partner who can provide both quality and competitive pricing is vital for the company’s campaign success. When assessing cost benefits, look beyond immediate savings. Consider the long-term expenses of communication, travel, staff turnover, and management tasks. These factors can impact your financial outcomes over time. For example, a company outsourcing to a country with low English proficiency may lead to communication challenges. To address this, the company might need to employ a local translator to ensure smooth operations.

1.2 Evaluating The Experience And Expertise Of The Outsourcing Units

A Deloitte study reveals that 59% of companies outsource software development for specialized skills and expertise. It’s important to choose partners known for providing skilled IT professionals and delivering projects akin to yours. Experience in similar projects or industries is a plus, as partners with relevant domain knowledge can offer valuable insights and tailored solutions. For example, in Vietnam, SECOMM is one of many companies proud of its ability to handle big projects globally easily due to its past experiences of working with many big names in the eCommerce industry.

1.3 Communication & Cultural Alignment

Cultural alignment and good communication are important but often ignored in outsourcing partnerships. Your partner should have values, work ethics, and communication methods similar to your company’s. Communication should be transparent and frequent throughout the project. Choosing a partner with staff who speak a language that both parties understand is important to avoid language barriers that could slow down progress.

1.4 Quality Assurance & Security Measures

Quality control is vital for software that’s free of bugs. Your outsourcing partner should follow the best practices in data security and software development. Quality assurance tests should be part of the development process to catch and fix issues early. Security is equally important for outsourced DevOps services. Check their security measures, data protection policies, and compliance with industry standards. They must protect sensitive data according to industry regulations and have clear methods for protecting intellectual property and confidential information.

2. Deep Dive into Each Country 

2.1 China

Outsourcing to China is a strategic choice for many Western companies, largely due to the cost-effective services and access to a highly skilled workforce. China’s e-commerce market is the largest globally, and the country offers a stable economic environment, low corporate taxes, and numerous top-tier seaports. Moreover, China boasts one of the world’s largest and most proficient tech talent pools, adding to its appeal as an outsourcing hub.

A. Why Should You Choose China?China

Inexpensive Workforce

Outsourcing IT to China offers clear financial benefits. Chinese developers provide services at competitive rates, which can lead to significant cost savings for businesses. This affordability doesn’t come at the expense of talent, as China has a large pool of skilled developers. The salaries for these developers are generally lower than in the US where Chinese professionals often charge around $50 to $100 an hour, with an average of around $29,840 a year.

Skilled Workforce

Moreover, China is a leading tech hub with one of the largest and most skilled IT dedicated teams in the world. By 2024, the global number of developers is expected to reach 28.7 million, with China contributing significantly to this growth. The country’s developer population is growing at a rate of 6% to 8%. China also prioritizes high-quality education, with 24 of its universities ranked among the top 200 worldwide. The Chinese government is actively launching educational initiatives to enhance technical skills, preparing its citizens for the evolving digital world.

Supportive Government Policies

The government invests in projects and infrastructure to aid these companies and streamline outsourcing. In 2020, China announced a massive $1.4 trillion investment to enhance public digital infrastructure. This investment is a boon for companies considering China for digital outsourcing, as it simplifies the integration of local talent.

B. Issues When Outsourcing To China

Additionally, there are still some issues that companies need to be aware of when contacting the IT dedicated team in China. Firstly, language barriers are significant when outsourcing to China, as not all IT professionals are proficient in English, potentially causing miscommunications and project delays. Cultural variances can also affect how communication is perceived and managed.

Additionally, on the topic of intellectual property, China’s laws may vary from those in other nations, posing a risk to the security of your ideas. Moreover, stringent data privacy and security regulations by the Chinese government can pose operational challenges for foreign IT service providers.

2.2 India

India has consistently been a dominant force in the global IT outsourcing sector, attributed to its extensive talent pool of IT experts and a favorable business ecosystem. The industry is projected to witness a compound annual growth rate (CAGR) of 17.58% between 2024 and 2028, culminating in a projected market value of USD 20.09 billion by 2028.

Clients within India’s IT outsourcing market demand cost-effective, high-caliber services. They seek partnerships with firms that offer comprehensive services, including software development, maintenance, and support, and value providers with industry-specific experience who can deliver solutions tailored to their precise needs. Additionally, India is ideal for businesses seeking experienced developers with strong communication skills for complex projects.

A. Why Should You Choose India?India

Cost-Effective

Local outsourcing providers efficiently manage the entire process, including procurement, installation, and testing, ensuring a cost-effective and seamless experience. For example, establishing a website or developing a mobile application can be expensive, but outsourcing to India can reduce these costs by nearly 50%.

Furthermore, India’s lower living costs result in more affordable labor compared to countries like the United States. To illustrate, the average yearly salary for an IT employee based on Glassdoor in India is around $20,464, starkly contrasting the U.S. average of $109,829.

Large Labour Pool

The country’s diverse population contributes to a workforce that includes programmers, scientists, financial experts, MBAs, journalists, and virtual assistants with exceptional skills.

India’s government-funded higher education system is the third-largest globally, after the US and China. According to Statistica, India has over 6.5 million graduates each year, significantly more than the Philippines, which is a major competitor in the BPO and outsourcing sector.

B. Issues When Outsourcing To India

Communication

While Indians are proficient in English, the accent may sometimes lead to misunderstandings in verbal communication. It’s advisable to conduct most communication in writing, through emails and chats, to reduce miscommunication risks and maintain a written record for reference if needed.

Privacy And Security Legislation

In software development and IT, the risk of intellectual property (IP) being copied is significant. Without proper safeguards, there’s no guarantee of protection, as projects might be resold.

To protect your interests, it’s wise to sign an NDA with your outsourcing partner. Be careful with IP issues and consider getting legal advice for big projects with substantial financial stakes.

2.3 Vietnam 

Vietnam has gained prominence in the IT outsourcing industry over the last ten years. It’s now a significant force globally, with a focus on software development, digital content, and BPO. The growth of Vietnam’s IT outsourcing sector is attributed to its youthful, talented workforce, competitive labor costs, and supportive government policies. Plus, its strategic position in Southeast Asia adds to its appeal as an outsourcing hub for regional and international businesses.

A. Why Should You Choose Vietnam?Vietnam

Cost-Effectiveness

Outsourcing to Vietnam offers a key benefit: access to skilled tech talent at affordable rates. Vietnam, located in one of the world’s most cost-effective regions, has leveraged this to become the 6th top destination for software development. In 2022, Vietnam was rated 99.6/100 for low manufacturing costs by US NEWS and is among the lowest in Asia.

This results in significantly reduced IT outsourcing costs compared to other countries. For instance, the average annual income for a developer in Vietnam is approximately $7, 173, which is the lowest among the three. This represents a cost reduction of up to 94% compared to the US, 65% compared to India, and 76% compared to China.

Qualified IT Human Resources

Vietnam’s pool of highly educated and tech-savvy young professionals, many of whom have studied or worked abroad, makes it an attractive destination for outsourcing. Additionally, Vietnam offers technical training in various programming languages through its universities and technical schools, producing around 400,000 IT engineering graduates and 50,000 IT students annually.

Overall, Vietnam is well-equipped to meet the skilled workforce demands of employers seeking outsourcing opportunities, with a lower turnover rate compared to other countries in the field. Companies in Vietnam experience an IT-related turnover rate of less than 5%, making it an appealing choice for businesses.

Capable Of Working With The Giants

Major multinational companies and tech giants, including Intel and Microsoft, have established a strong presence in Vietnam by outsourcing software development and IT support services. Additionally, other firms like IBM, Cisco, and Bayer are also expanding their IT roles in Vietnam.

Comparison of IT Outsourcing in China, India and Vietnam
                                                                                Comparison of IT Outsourcing in China, India and Vietnam

The involvement of these esteemed organizations serves as a testament to Vietnam’s adeptness in managing substantial outsourced or offshore software development initiatives, despite its status as a relatively small emerging nation in contrast to larger, more developed counterparts such as India and China.

3. Choosing the Right Partner!

Overall, China’s large, albeit aging, labor force and developed infrastructure are offset by rising costs and regulatory concerns. While India shines with its vast, young talent pool, cost-effectiveness, and robust infrastructure, making it a strong contender for scalability and quality. Finally, Vietnam emerges as a compelling choice with its youthful, tech-savvy workforce, competitive costs, and rapidly improving infrastructure.

Read more: IT Outsourcing in Vietnam: Benefits and Challenges

SECOMM stands out with over a decade of experience for organizations seeking a reliable IT-dedicated team in Vietnam. Engaging with SECOMM means your IT projects are in the hands of exceptional talent, driving innovation and advancing your business objectives. To explore a partnership with SECOMM, reach out or dial the hotline at (+84) 28 7108 9908 for a collaboration that can elevate your IT capabilities.

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Top 10 IT outsourcing countries
TOP 10 IT OUTSOURCING COUNTRIES IN 2024

With the economic challenges post-COVID-19, IT outsourcing has become a go-to solution for businesses aiming to use their budgets effectively. They’re partnering with outsourcing companies for IT tasks instead of solely depending on in-house teams.

Meanwhile, the IT sector is rapidly growing, fueled by ongoing tech advancements. Outsourcing is crucial to this growth, which is expected to soar to USD 525.2 billion by 2030, growing at a CAGR of 9.4% from 2023 to 2030. This points to a sustained high demand for IT outsourcing well into the decade.

When considering outsourcing software tasks, it’s crucial to identify the best countries for the job. The ideal locations are those that excel in technological expertise, offer favorable business environments, lead in innovation, and have strong English language proficiency. The following list will highlight the top 10 countries with stand-out IT dedicated teams that could be considered prime choices for IT outsourcing services.

1. IndiaIndia

India has consistently been at the forefront of the outsourcing sector and is renowned for its extensive pool of IT and software development talent. The country’s cost-effective services, proficiency in English, and solid tech infrastructure have established it as a preferred choice for global businesses. With more than 1.5 million IT graduates each year, India ensures a continuous influx of skilled professionals to satisfy the increasing demands of the outsourcing market in Asia.

Moreover, India’s cost structure is generally more affordable than Western countries, making it an attractive option for companies looking to outsource development tasks. For instance, according to Upwork, software developers in India typically charge between $18 and $39 per hour, which is significantly lower than the $50 to $60 per hour rate in the United States or Germany, with the average rate from $150 to $250 per hour. This combination of a large, skilled workforce and competitive pricing positions India favorably against other leading IT outsourcing destinations.

2. ChinaChina

Just like India, China’s massive talent pool and diverse skill set make it one of the best countries for outsourcing, and it has emerged as an IT outsourcing power dominating the labor market. With an education system that promotes Math and Science, China provides some of the world’s best technology and IT services.

In terms of talent pool, China is one of the largest producers of IT graduates worldwide, boasting over 3 million IT graduates a year (this number is quite significant compared to India due to its large population). This vast number of highly educated and skilled individuals further solidifies China’s position as a desirable destination for outsourcing.

Additionally, the Chinese government actively supports IT development and invests in education to build a strong talent base. It focuses on advancing STEM (science, technology, engineering, and mathematics) education, which is essential for the IT sector. This approach improves learning in science and math, which is foundational for IT expertise.

In 2024, China remains a competitive choice for outsourcing, with an average IT outsourcing salary of about $20-$45 an hour, striking a balance between cost-effectiveness and quality output. This affordable rate and the country’s commitment to technological advancement make China an appealing choice for businesses worldwide.

3. PhilippinesPhilippines

The Philippines is a sought-after hub for software development outsourcing and BPO is favored for its cost-effective labor and proficient workforce. English is the official language, simplifying communication and aligning with the country’s strong cultural connections to the US. This understanding of Western work culture is a significant advantage, especially since 94% of the population speaks English.

With around 190,000 developers stationed in key BPO centres like Manila, Cebu, Davao, and Bacolod, the Philippines is recognized as a leading IT outsourcing hub, especially in the healthcare and fintech sectors.

The educational system in the Philippines annually produces approximately 200,000 IT graduates, emphasizing IT and technical skills to create an adaptable and globally competitive workforce. In 2024, the average IT outsourcing salary stood at around $20-$60 an hour, affirming the Philippines’ position as one of the most economical offshore outsourcing destinations.

4. BrazilBrazil

Similar to the Philippines, Brazil shares cultural affinities with the US, which translates into high-quality IT services at competitive rates. This cultural resonance, coupled with its strategic location, makes Brazil a preferred partner for North American IT firms.

Brazil’s commitment to building a skilled tech workforce is reflected in the production of about 150,000 IT graduates each year. The government’s efforts to perfect the technological education infrastructure set Brazil apart as a top destination for offshore software development.

Although Brazil’s outsourcing costs are slightly high, with the average IT outsourcing salary at approximately $20-$50 an hour and an annual software engineer salary of around $12,000, it remains a competitive market. The country’s youthful population, 38% of which are young, positions Brazil as an ideal locale for hiring junior developers, underlining its robust and skilled tech workforce.

5. VietnamVietnam

Vietnam is advancing as a notable destination for IT outsourcing, backed by a vast pool of skilled IT professionals. The country’s educational system, with over 300 IT-focused universities and centres, produces around 57,000 IT graduates each year. The Vietnamese government’s dedication to the IT sector is evident through supportive policies and incentives, contributing to Vietnam’s ranking within the top 50 digital nations.

The IT outsourcing market in Vietnam is forecasted to reach $698.90 million in revenue in 2024, with an anticipated annual growth rate of 16.38%, leading to a market volume of $1,282.00 million by 2028. The enterprise software segment is expected to achieve a market size of $247.3 million by the end of 2024. Moreover, the average spend per IT outsourcing employee is projected to be $11.80 an hour in 2024. These figures highlight a dynamic IT outsourcing market with an outstanding IT dedicated team in Vietnam, with growing employment and increasing value per employee, reflecting the nation’s investment in education and technological infrastructure.

6. PolandPoland

Poland is a standout choice for IT outsourcing within Europe. Its central position in Europe and EU membership and a strong pool of software engineering talent make it an attractive base for businesses looking to grow in the European market.

The country’s IT industry is well-developed and supported by numerous universities that provide computer science education. Recent reports indicate that there are between 63,000 and 78,000 students enrolled in IT and ICT degree programs, with an annual graduation rate of about 10,500 to 13,500.

A significant draw for the IT Outsourcing market in Poland is the cost-effective yet highly skilled workforce, which is more affordable than in many other European nations. The cost for offshore software development services in Poland typically ranges from $40 to $56 per hour, depending on the project. This positions Poland as one of the leading Eastern European countries for cost-efficient programming expertise.

7. MalaysiaMalaysia

Malaysia is gaining traction in the IT outsourcing industry due to its cost-effective solutions and skilled workforce. Over 60% of Malaysians speak English, which, along with strong government support, makes the country an appealing outsourcing destination.

Annually, Malaysia produces around 100,000 IT graduates, reflecting its commitment to digital skills development. The government bolsters this with initiatives like tax incentives and funding for R&D.

In Malaysia’s tech sector, the average monthly salary is about $3,500, with an hourly rate of $14. These rates are lower than in the US or Western Europe. Moreover, a key development in Malaysia’s IT outsourcing is the growth of cloud computing and mobile app development. IT firms are investing in these technologies to offer better and more cost-effective services.

8. ArgentinaArgentina

Argentina’s IT industry is attractive to US and European clients due to English proficiency, cultural similarities, and time zone alignment. Competitive pricing and a highly skilled workforce add to its appeal. Web developers’ costs vary from $20 to $60 per hour, or around $14,100 yearly, based on experience.

With over 115,000 developers, many from top universities, Argentina’s education quality is evident. The country’s 2023 QS World University Rankings featured over 40 renowned computer science programs, 14 of which are in Buenos Aires, ensuring well-educated IT professionals.

9. EgyptEgypt

Egypt’s rise in the IT outsourcing market is attributed to its skilled workforce and cost-competitive services. The country’s low labor costs, combined with a large pool of engineering and development talent, make it a lucrative option for companies seeking IT outsourcing services.

The average hourly rate for IT outsourcing in Egypt in 2024 was between $25 and $50, presenting a budget-friendly choice for businesses. The ITIDA reports that an IT professional’s average annual salary in Egypt is about $10,000, significantly below the global average of $45,000.

Egypt’s educational system contributes around 50,000 IT graduates each year to the industry, ensuring a steady supply of technically skilled professionals. The Egyptian government is proactively enhancing the IT sector by offering incentives and training to expand the talent pool. This initiative is expected to grow the industry significantly.

10. MexicoMexico

Mexico’s IT Outsourcing market is attractive for several reasons, including cost savings, access to a pool of skilled talent, and the ability to quickly scale operations.

In 2024, the average hourly rate for IT outsourcing in Mexico was estimated to be between $20 and $40. While this rate is slightly higher than some other outsourcing destinations, it is balanced by the advantages of geographical closeness, time zone compatibility with the US, and a deep understanding of Western business practices.

Mexico’s higher education system is on par with that of the United States and Europe, contributing to the supply of skilled IT professionals, with approximately 120,000 IT graduates produced annually.

The Mexican IT Outsourcing industry has seen steady growth over the past decade and is currently ranked as the fourth-largest IT outsourcing destination in Latin America. The industry’s expansion is expected to continue, driven by increasing demand for services such as software development, data analytics, and cloud computing.

To Sum Up!

The IT outsourcing market in 2024 is a strategic asset for businesses aiming to innovate and grow. It offers cost-effective access to skilled talent, driving operational efficiency and competitive advantage. Outsourcing is no longer just an option; it’s a strategic necessity that allows companies to focus on core competencies while outsourcing non-core activities to experts worldwide.

At Secomm, we can provide you with the best of our IT dedicated team, who have more than 10 years of experience in the IT sector. Feel free to contact SECOMM or call our hotline at (+84) 28 7108 9908 to ensure that your IT operations are handled by top-tier talent, fostering innovation and propelling your business forward.

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What is Cloud eCommerce Benefits from Cloud eCommerce
WHAT IS CLOUD ECOMMERCE? 4 KEY BENEFITS OF CLOUD ECOMMERCE

eCommerce has been booming more than ever, driving the demand for new technologies to adapt to the continuous growth of the market. Some emerging eCommerce technologies include VR/AR, MSI (Multi-Source Inventory), PWA (Progressive Web Apps), Headless Commerce, etc. However, among these, the technology that developers and businesses are currently paying the most attention to is Cloud eCommerce.

What is Cloud eCommerce?

Cloud eCommerce utilizes server clusters and cloud computing systems from cloud service providers to process large transaction volumes and online sales channel traffic. In simpler terms, Cloud eCommerce involves renting Internet servers based on cloud platforms to process, store, or use applications for various eCommerce business purposes.

What is Cloud eCommerce Benefits from Cloud eCommerce-What is Cloud eCommerce
What is Cloud eCommerce?

Before cloud-based eCommerce platforms and other solutions emerged, traditional eCommerce platforms like IBM WebSphere and Oracle ATG required on-premise server setups and continuous maintenance. Unlike those “on-premise” eCommerce solutions, cloud-based eCommerce allows companies to outsource their IT infrastructure without the need to invest in equipment and continuous maintenance as before.

This solution helps businesses adapt to the increasing demands of customers, enhance security, simplify maintenance, and integrate new eCommerce applications as needed. For these reasons, Cloud eCommerce is often combined with eCommerce platforms such as Shopify Plus, Salesforce, Magento, etc.

Cloud eCommerce Solutions

There are several cloud eCommerce solutions to choose from, including IaaS, PaaS, and SaaS, each with different resource requirements.

What is Cloud eCommerce Benefits from Cloud eCommerce-Cloud eCommerce Solutions
Cloud eCommerce Solutions: IaaS, PaaS and SaaS

IaaS eCommerce

Infrastructure as a Service (IaaS) is where businesses rent physical resources such as servers, databases, and network equipment to build a sustainable eCommerce architecture. IaaS eCommerce focuses on providing on-demand data storage on disks and virtual servers, making it easy for businesses to use database services rather than dealing with hardware. However, businesses are responsible for managing applications, data, runtime, middleware, and the operating system on this infrastructure.

Notable IaaS providers include Amazon AWS, Microsoft Azure, and Digital Ocean. IaaS is suitable for businesses wanting full control over the system without the complexity of on-premise eCommerce.

PaaS eCommerce

Platform as a Service (PaaS) is similar to IaaS but requires less infrastructure management, allowing more time to build eCommerce applications using predefined infrastructure with pre-defined operating systems and processes to handle resources, planning, and error correction.

For example, Google App Engine provides a PaaS environment for developers to build web applications without worrying about infrastructure. PaaS eCommerce is suitable for businesses needing to build specialized eCommerce applications and are willing to eliminate infrastructure-related factors in their technology stack.

SaaS eCommerce

Software as a Service (SaaS) provides ready-made eCommerce services, including complete eCommerce solutions or individual eCommerce applications like Product Information Management (PIM) software, Order Management System (OMS), etc. SaaS eCommerce providers are responsible for managing both the infrastructure and software and businesses only need to configure the desired software. Additionally, SaaS eCommerce developers can work outside the user interface with APIs to develop custom solutions without the need for custom software development.

SaaS eCommerce is suitable for businesses that want to quickly deploy eCommerce solutions without significant involvement in infrastructure and software management.

Cloud eCommerce benefits

What is Cloud eCommerce Benefits from Cloud eCommerce-Cloud eCommerce Benefits
Cloud eCommerce Benefits

High scalability

Cloud eCommerce inherits features from PaaS, making it easier to expand system functionality.

Typically, when fashion businesses start, they may not initially focus on scalability. However, from a strategic perspective, investing in technologies with scalability capabilities, such as Cloud eCommerce, can help businesses expand system functionality in each stage of eCommerce website development to foster business growth.

Improve page loading speed

According to Think with Google, if a website takes up to 6 seconds to load, the probability of users bouncing increases by 106%. That’s why businesses need to focus on page load speed.

When an eCommerce website leverages Cloud eCommerce with data stored on a cloud platform, the speed of processing queries and API calls is significantly faster.

Increase security

In the current era of the 4.0 technological revolution, the concern for data loss is a major focus for business leaders. As a response to this, numerous new technologies have emerged to address this goal.

According to PC Magazine, Cloud eCommerce provides control over data and storage locations, along with options such as physical backups and file synchronization to ensure data safety. Additionally, Cloud eCommerce supports businesses in obtaining PCI-DSS (Payment Card Industry Data Security Standard) certification, enhancing the credibility of their website.

Increased stability

Typically, businesses struggle to optimize storage capacity on their websites, especially when facing a massive surge in traffic during peak seasons, such as the “sale hunting” period. This sudden increase in workload poses a significant challenge to storage operations.

Cloud eCommerce offers a flexible solution to meet the demands of unpredictable spikes in traffic, whether seasonal or even hourly. It can dynamically scale up or down to support the real-time needs of a business. Overall, Cloud eCommerce is becoming a widely adopted technology in the digital transformation journey, helping businesses expand their functionality, improve page loading speeds, and enhance the security and stability of their websites.

However, mastering these new technologies requires programmers to possess a significant amount of specialized knowledge and hands-on experience with various complex projects. As a result, the costs associated with implementing Cloud eCommerce can be relatively high.

With over 9 years of experience designing complex eCommerce systems for companies like An Nam Gourmet, Laybyland, Jasnor, etc., SECOMM understands the challenges that businesses face when exploring new eCommerce technologies. 

Contact SECOMM today for a free consultation on detailed eCommerce system development solutions!

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