Readiness For Process And Model Transformation

Artificial Intelligence is no longer a distant technological concept or a temporary trend. According to the annual Future of Commerce Report by Shopify, 41% of retail businesses are actively integrating AI into their core systems to optimize operations in 2024. Businesses are no longer asking, “Should we use AI?”, but rather, “How can we convert this technology into tangible profit?”. 

In this article, SECOMM will deeply analyze the role of AI through practical data, detailing Strategies for Applying AI in eCommerce to Enhance Operational Efficiency and Sales

1. GenerativeAI: The Revolution in Content Production 

One of the biggest challenges for retail and manufacturing businesses is managing thousands, or even tens of thousands, of SKUs (Stock Keeping Units). Manually writing descriptions for each product is not only costly in terms of human resources but also lengthens the time it takes to bring a product to market. 

Practical Data: 

• According to a survey from the HubSpot State of AI Report, marketing professionals using AI save an average of 2.5 hours per day on repetitive tasks. 
• 63% of marketers predict that the majority of commercial content in the near future will be supported by Generative AI to ensure consistency and production speed. 

Proposed Solutions: 

• Automated Product Descriptions: Based on raw technical specifications, AI can write engaging, SEO-friendly product descriptions that are consistent with the brand’s voice in seconds. 
• Translation and Localization: For Cross-border eCommerce businesses, AI supports translation and content adjustment to suit the culture of each target market, helping to scale international business quickly. 
• Visual Content Creation: Modern AI tools can generate product images in various contexts (lifestyle images) without the need for costly physical photoshoots. 

Suggested AI Tools: 

• Content Writing (Text): Jasper AI, Copy.ai (Specialized for Marketing/Blog), or integrating the API of OpenAI (ChatGPT-4) directly into CMS/PIM. 
• Images & Videos (Visuals): Midjourney, Adobe Firefly (For generating copyrighted product images), Synthesia (For creating product introduction videos using AI avatars). 
• Translation (Localization): DeepL or Weglot (Specialized, deep, multi-language automatic translation for websites). 

2. Large-Scale Customer Experience Personalization

Customers today don’t just buy products; they buy a “validated and understood experience”. Displaying generic content is increasingly becoming the main reason for high bounce rates. 

Practical Data: 

• A deep-dive report by McKinsey on Personalization indicates that companies that excel at personalization can increase revenue by up to 40%. 
• According to Salesforce, 65% of customers expect companies to adapt to their needs immediately. 

Proposed Solutions: 

• Smart Recommendations: Instead of general suggestions, AI analyzes browsing history, purchase behavior, and real time context to provide “Hyper-personalized” recommendations, increasing the conversion rate (CR) and average order value (AOV). 
• Semantic Search: Improves internal search engines (Site Search) to understand the user’s intent rather than just matching exact keywords. For example: When a customer searches for “dark running shoes for men,” AI will understand and return accurate results even if the product description does not contain that exact phrase. 
• Virtual Shopping Assistants: Next-generation AI integrated chatbots are capable of consulting like a real salesperson, resolving queries, and supporting the checkout process 24/7. 

Suggested AI Tools: 

• Search & Merchandising: Algolia, Klevu (Noted for AI Search & NLP), Nosto (Specializes in eCommerce experience personalization). 
• Customer Care (Chatbot): Chattive, Gorgias (Deeply integrated with Shopify/Magento), Intercom Fin (AI Chatbot for automated issue resolution), Tidio. 
• Email Marketing: Klaviyo (Uses AI to predict optimal email sending time – Smart Sending Time, and segmenting abandoning customers – Churn prediction). 

3. Optimizing Product Data Management (PIM & Data Quality) 

This is the “submerged part of the iceberg” that is less often mentioned but determines the success of the eCommerce system. Messy product data lacking attributes will cause the AI tools mentioned above to perform poorly or yield incorrect results. 

Practical Data: 

• A study from Inriver also emphasized that data quality (PIM) is a prerequisite for AI deployment. 
• According to Salsify, 54% of consumers will not buy if product information is inaccurate or incomplete, and 71% of users will return items if the received goods do not match the description.

Proposed Solutions: 

• Automated Data Enrichment: AI can scan product images to automatically fill in missing attributes (such as color, material, style) into the PIM (Product Information Management) system, saving thousands of data entry hours. 
• Data Quality Control: AI detects incorrect, duplicate, or inconsistent information across sales channels, ensuring data is always “clean” and accurate. 
• Category Classification: Automatically sorts products into the correct categories on the website based on technical characteristics.

Suggested AI Tools: 

• Product Information Management (PIM): Inriver, Akeneo, Salsify (Leading global PIM platforms with built-in AI modules for data enrichment). 
• Process Automation: Zapier or Make.com (Connecting data between applications using AI logic). 

4. Challenges and Notes on AI Deployment 

Although the benefits are immense, AI deployment is not a “magic spell” without the right strategy. 

• “Garbage in, Garbage out” Principle: AI is only smart when your input data is accurate. Businesses need to build a standardized data foundation (like PIM, ERP, CRM) before expecting AI to deliver results.
• The Human Factor: AI is a support tool, not a complete replacement for humans. Strategic supervision by specialized teams is needed to ensure ethical integrity, accuracy, and alignment with brand values.
• Security: Ensure compliance with customer data privacy regulations when using third-party AI tools. 

Conclusion 

The application of AI in eCommerce is no longer a fleeting trend, but a strategic lever for businesses to break through in a fiercely competitive landscape. From content automation to customer experience optimization, AI helps businesses achieve more with fewer resources. However, this journey requires a solid technology foundation and a long-term strategic mindset. 

Is your business ready for the AI eCommerce era? 

Contact SECOMM today for a consultation on your digital transformation roadmap, building a robust eCommerce system, and integrating the latest technology solutions. 

Should Small and Medium-sized Enterprises (SMEs) invest in AI, or is it only for large corporations?

AI is now democratized. Without a multi-million-dollar budget, SMEs can fully start with cost-effective AI tools as a Service (SaaS) to automate content writing or customer service chatbots. In fact, SMEs are the biggest beneficiaries of AI because this technology helps optimize human resources, allowing a small team to handle the workload of a large enterprise.

Is integrating AI into existing eCommerce systems (like Magento, Shopify) complicated?

The level of complexity depends on your goals. If you are just installing a Chatbot or a Recommendation tool: Integration is often quick through existing APIs or Extensions. If you want to build deep AI models (like logistics demand prediction): This will require a specialized technical team for data planning and system integration. Secomm specializes in providing technical integration solutions, ensuring AI tools run smoothly on your eCommerce platform without business interruption.

Are there risks related to customer data security when using AI?

Yes, if not managed correctly. This is why businesses need to carefully choose reputable technology partners (such as Salesforce, Adobe, Algolia...) that comply with international security standards (GDPR, ISO). Secomm always advises customers to build strict security procedures when connecting the API between the website and third-party AI tools.

How does Secomm help businesses apply AI?

Secomm does not directly build AI chips; we act as a strategic solution integrator. We help you with: Consulting: Assessing where your business needs AI (Content, Customer Service, or Logistics). Technology Selection: Recommending the most suitable AI tools. Technical Deployment: Connecting (Integration) these tools to your Magento/Shopify/WooCommerce website so they operate synchronously.

According to Business Research Insights, in 2023, the global e-commerce platform market size will exceed $7 billion, with projections to surpass $24 billion by 2031. The eCommerce market is growing fast and expected to triple by 2031. Yet, many businesses still struggle with disconnected systems that slow operations and fragment data. The solution lies in connecting everything that drives your online business – eCommerce Integration. So, What is eCommerce integration?  Foundation of eCommerce automation?  

What Is eCommerce Integration?

eCommerce integration is the process of connecting all digital systems that your online business relies on  from storefronts and inventory to marketing and finance. Rather than treating each tool as a standalone platform, integration transforms them into one cohesive ecosystem where data flows freely, automatically, and accurately. 

In simple terms, integration means your ERP, CRM, OMS, payment gateways, and marketing platforms can “talk” to each other, allowing your operations to run smoothly and your teams to focus on growth, not manual tasks. 

When systems are integrated properly, your business gains transparency, speed, and scalability. You no longer need to manually update stock, export customer data, or reconcile reports – the systems do that for you, in real time. 

Why Integration Matters? 

Integration does more than link software; it creates the foundation for automation and intelligent decision-making.
When your eCommerce tools share data seamlessly, you can: 

• Eliminate duplicate work and human error 

• Offer a consistent customer experience across all channels 

• React to real-time insights faster 

• Scale your business efficiently 

In other words, integration transforms your operations from reactive to proactive — giving you full control over your business ecosystem. 

Core Integration Types Every eCommerce Business Should Have

To build a truly connected and future-ready eCommerce ecosystem, businesses need a few key types of integration that unify all aspects of their operations.

Let’s explore the main categories that make modern commerce run efficiently:

1. eCommerce Integration with Business Administration (ERP & CRM)

ERP and CRM systems form the operational core of any eCommerce business. ERP manages financials, products, and inventory, while CRM centralizes customer profiles, interactions, and engagement data. When integrated, these systems give your business a unified view of both operations and customers. 

Benefits: 

• Real-time synchronization between sales, finance, and customer records. 

• Improved forecasting and inventory control. 

• Personalized marketing and better customer retention. 

Example: Integrating SAP Business One or Odoo ERP with Salesforce or HubSpot CRM enables automatic updates from orders to invoices and customer engagement data. 

For enterprises managing massive data warehouses and fragmented data sources beyond standard CRM capabilities, implementing a Customer Data Platform (CDP) is the key to achieving a truly unified Single Customer View. Learn more about when to upgrade: What is a CDP? Comparing CDP and CRM

2. eCommerce Integration with Operations & Logistics (OMS & WMS)

Order Management Systems (OMS) and Warehouse Management Systems (WMS) ensure that every order is processed efficiently and accurately. Integration between these systems automates fulfillment, reduces human error, and provides full visibility into inventory. 

Benefits: 

• Automated order routing and warehouse synchronization. 

• Real-time stock visibility for customers and staff. 

• Faster, error-free order fulfillment. 

Example: Platforms like Manhattan Associates, NetSuite WMS, or ShipStation can integrate with eCommerce stores using middleware tools such as Boomi or Celigo. 

3. eCommerce Marketing Integration

Marketing integration bridges the gap between your online storefront and essential digital marketing ecosystems, such as Email Automation, CRM, and behavioral analytics platforms.

By establishing bi-directional data synchronization, businesses can move beyond manual processes to automate campaigns, hyper-personalize the customer journey, and measure marketing ROI with precision.

Key Benefits:

• Real-Time Segmentation: Execute campaigns based on live customer data and segmentation.

• Automated Workflows: Streamline post-purchase care chains or trigger abandoned cart reminders automatically.

• Unified Analytics: Gain a holistic view of performance by cross-referencing sales data with marketing metrics.

Practical Application: Integrating robust platforms like Shopify or Magento with tools such as Klaviyo, Mailchimp, or HubSpot Marketing Hub allows businesses to trigger automated email flows tailored specifically to user purchasing behavior.

4. eCommerce Payment Integration

Payment integration connects your website directly with secure payment gateways, ensuring that every checkout process is swift, automated, and fully transparent.

By embedding these systems, businesses create a seamless financial workflow that enhances the customer experience while optimizing backend operations.

Key Benefits:

• Streamlined Processing: Accelerates transaction speeds while significantly reducing manual entry errors.

• Automated Financials: Enables automatic transaction reconciliation and real-time financial reporting.

• Enhanced Security: Ensures strict adherence to PCI-DSS security standards, boosting brand credibility and customer trust.

Practical Application: Connecting global and local providers like Stripe, PayPal, ZaloPay, or MoMo directly to your eCommerce system ensures that every transaction is automatically updated in your accounting software and order management system.

5. eCommerce Integration with Data Analytics & Reporting

Integrating analytics tools centralizes critical information, ranging from sales and marketing to logistics into a single, unified dashboard. This creates a “Single Source of Truth” for your enterprise, eliminating data silos.

By consolidating these data streams, businesses can transition from reactive reporting to proactive, data-driven decision-making.

Key Benefits:

• 360° Business View: Gain comprehensive visibility over all operational activities.

• Real-Time Reporting: Monitor performance metrics and KPIs as they happen, not days later.

• Unified Data Consistency: Ensure all departments—from marketing to inventory—are aligned with the same accurate datasets.

Practical Application: Aggregating data streams from diverse sources (Websites, Marketing channels, CRM, and eCommerce platforms) into visualization tools like Google Looker Studio, Power BI, or Tableau. This enables deep, comprehensive analysis of omnichannel performance

. 

6. eCommerce Integration with Omnichannel Experience

Omnichannel integration bridges the gap between your branded website, physical retail locations (POS), and third-party marketplaces, delivering a truly unified experience for your customers.

By dismantling the barriers between channels, businesses ensure that the customer journey is seamless, regardless of where the transaction begins or ends.

Key Benefits:

• Unified Synchronization: Ensure pricing, promotions, and inventory levels are identical and up-to-date across every channel.

• Centralized Management: Consolidate orders from all sources into a single interface, simplifying fulfillment and logistics.

• Brand Consistency: Elevate customer loyalty and brand recognition by providing a consistent standard of service everywhere.

Practical Application: Leveraging middleware solutions like Celigo or Make.com to connect core platforms (e.g., Shopify Plus, Magento) with marketplaces like Shopee or Lazada. This ensures inventory, pricing, and customer data are synchronized in real-time.

The Business Impact of eCommerce Integration 

Integration directly impacts every core metric that matters to online retailers: 

• Efficiency: Teams spend less time on repetitive tasks. 

• Accuracy: Data stays consistent across departments. 

• Customer Experience: Faster, more personalized service. 

• Scalability: Easier expansion into new channels or markets. 

• Profitability: Reduced costs and higher operational visibility. 

Put simply, integration is no longer a technical upgrade; it’s a strategic necessity for sustainable eCommerce growth. 

Conclusion 

As the digital commerce landscape becomes more complex, integration defines how efficiently a business can operate and how quickly it can grow. It connects people, processes, and platforms into one intelligent system, laying the foundation for automation, innovation, and long-term success. 

Secomm helps businesses design, build, and optimize integrated eCommerce ecosystems, transforming disconnected operations into streamlined, automated growth engines. 

FAQ 

1. Why is integration required before automation?

Automation can only deliver value when systems share accurate, synchronized data. If your store, inventory, or CRM operate separately, automation may simply replicate existing errors at a faster scale. Integration connects every system - ensuring that when one action occurs (like a sale), all related platforms update instantly. In short, integration builds the data consistency automation needs to function correctly, preventing mismatched orders, duplicate records, or inaccurate reports.

2. Which systems should be integrated first?

Every eCommerce business should begin with the core operational systems: ERP (Enterprise Resource Planning): Manages products, stock, and financial data. CRM (Customer Relationship Management): Stores customer profiles, behaviors, and engagement history. OMS (Order Management System): Coordinates orders, fulfillment, and returns. Integrating these three first creates a unified operational core, where product updates, customer data, and order tracking flow automatically. Once this foundation is stable, you can expand integration into marketing, payments, and analytics systems for full automation.

3. How long does an integration project take?

The duration depends on system complexity, data volume, and API readiness. For smaller businesses with standard platforms (e.g., Shopify + HubSpot + Xero), integration may take 2-4 weeks. For mid- to large-scale enterprises using custom ERP or multi-store setups, timelines can extend to 3-6 months. At Secomm, integration projects follow a structured process: discovery → mapping → development → testing → optimization. This ensures stability, scalability, and security before automation is implemented.

4. Should small businesses invest in integration?

Absolutely, integration isn’t only for enterprises, it’s one of the most cost-effective growth enablers for small and mid-sized businesses. By connecting sales channels, payment gateways, and inventory systems, even small online stores can: Reduce repetitive manual work (like updating stock or customer lists). Improve order accuracy and processing speed. Gain visibility into performance across all channels. As your business grows, integrated systems make scaling seamless, without the need to rebuild your entire digital infrastructure.

In today’s fast-paced digital world, eCommerce has become a crucial aspect of how businesses operate and grow. As global internet access and adoption rapidly increase, with over five billion internet users worldwide, the number of people making purchases online is ever-increasing. In 2024, retail eCommerce sales are estimated to exceed 6.3 trillion U.S. dollars worldwide, and this figure is expected to reach new heights in the coming years.

Knowing this, companies are constantly seeking ways to enhance efficiency, reduce errors, and provide a seamless customer experience. This is where eCommerce automation comes into play.

By leveraging advanced technologies and tools, businesses can automate repetitive tasks, streamline operations, and scale their efforts without the need for proportional increases in manual labor.

In this blog, we’ll dive into the concept of eCommerce automation, exploring its benefits and drawbacks to help you understand how it can transform your online business. Whether you’re a small startup or a large enterprise, understanding eCommerce automation can be a game-changer in optimizing your operations and staying competitive in the market.

1. What is eCommerce Automation?

At its core, eCommerce automation involves the use of software, tools, and technologies to streamline and automate various aspects of online business operations. This includes a wide range of tasks, from inventory management and order processing to marketing campaigns and customer service.

Essentially, eCommerce automation aims to reduce the need for manual intervention in repetitive and time-consuming processes, allowing you to operate more efficiently and effectively. By automating routine tasks, you can free up valuable time and resources, enabling them to focus on strategic initiatives, innovation, and providing exceptional customer experiences. Whether it’s automatically updating inventory levels, sending personalized marketing emails, or providing instant customer support through chatbots, eCommerce automation empowers your team to work smarter, not harder, in today’s digital marketplace.

2. Five tasks you should automate

There are numerous tasks ripe for automation, but here are five crucial ones: inventory management, order processing, marketing campaigns, customer service, and reporting/analytics.

2.1 Inventory Management

Imagine you run an online store selling various products. Keeping track of inventory levels manually can be time-consuming and prone to errors. With automation, you can set up systems that automatically update your stock levels whenever a purchase is made or new stock arrives. Additionally, you can configure alerts to notify you when certain items are running low, prompting you to reorder them before they run out.

2.2 Order Processing

When a customer places an order on your website, there are several steps involved in processing and fulfilling that order. Automation can streamline this process by automatically routing orders to the appropriate fulfillment center or warehouse. It can also generate packing slips and shipping labels, ensuring that orders are processed quickly and accurately. With automated order tracking, both you and your customers can easily monitor the status of their orders from placement to delivery.

2.3 Marketing Campaigns

Marketing is essential for promoting your products and attracting customers to your online store. Automation can help you save time and reach a larger audience by automating email marketing campaigns and social media posts. You can set up automated email sequences to welcome new subscribers, nurture leads, and recover abandoned carts. Similarly, you can schedule social media posts in advance, ensuring consistent engagement with your audience across different platforms.

2.4 Customer Service

Providing excellent customer service is crucial for building trust and loyalty with your customers. However, managing customer inquiries and support tickets manually can be overwhelming, especially as your business grows. Automation can help lighten the load by using chatbots and automated response systems to handle common inquiries and support requests. These systems can provide instant responses to frequently asked questions, route complex queries to human agents, and even offer 24/7 support, improving the overall customer experience.

2.5 Reporting and Analytics

To make informed decisions and track the performance of your online store, you need access to accurate data and analytics. Manually collecting and analyzing data from various sources can be time-consuming and prone to errors. Automation can simplify this process by automatically collecting data from your website, sales platforms, and marketing channels. It can then generate customized reports and dashboards, providing valuable insights into your sales performance, customer behavior, and marketing ROI. With automated reporting and analytics, you can make data-driven decisions to optimize your eCommerce operations and drive business growth.

By automating these five key tasks, you can streamline your eCommerce operations, improve efficiency, and focus your time and resources on growing your business and providing exceptional customer experiences.

3. Benefits of eCommerce automation

Adopting eCommerce automation can brings your business many benefits. Here are some of them

3.1 Efficiency

Automation streamlines your business processes by taking care of repetitive tasks, freeing up your time to focus on more strategic activities. Instead of manually updating inventory or processing orders, automation tools can handle these tasks quickly and efficiently, allowing you to operate more smoothly and effectively.

3.2 Accuracy

By reducing reliance on manual data entry and human intervention, eCommerce automation helps minimize the risk of errors. Whether it’s updating inventory levels or processing customer orders, automated systems can perform tasks with a high level of accuracy, ensuring that your business operations run smoothly and your customers receive the correct products on time.

3.3 Scalability

As your eCommerce business grows, automation allows you to scale your operations without a proportional increase in workload. Whether you’re handling a handful of orders or thousands of transactions per day, automated systems can adapt to the increasing demands of your business, ensuring that you can meet customer needs efficiently and effectively.

3.4 Cost Savings

While there may be initial investments required to implement automation tools and systems, the long-term cost savings can be significant. By streamlining your operations, reducing errors, and improving efficiency, eCommerce automation helps lower your overall operational costs, allowing you to allocate resources more effectively and invest in other areas of your business.

3.5 Enhanced Customer Experience

In today’s competitive eCommerce landscape, providing exceptional customer service is essential for building brand loyalty and driving repeat business. Automation plays a key role in enhancing the customer experience by providing quicker and more consistent service. Whether it’s responding to customer inquiries instantly with chatbots or delivering personalized marketing messages based on customer preferences, eCommerce automation helps create a seamless and enjoyable shopping experience for your customers, ultimately leading to higher satisfaction and loyalty.

By leveraging the benefits of eCommerce automation, you can streamline your operations, reduce costs, and deliver a superior customer experience, ultimately driving growth and success in the competitive online marketplace.

4. Drawbacks of eCommerce automation

While eCommerce automation offers numerous benefits, there are also some drawbacks to consider.

4.1 Initial Costs

Implementing eCommerce automation systems can incur significant upfront expenses. You may need to invest in software licenses, hardware infrastructure, and training for employees to effectively use these systems. For enterprises with limited financial resources, or don’t want to invest too much in this aspect, these initial costs can be a barrier to adoption.

4.2 Complexity

Adopting eCommerce automation often involves navigating complex systems and technologies. You may encounter challenges in integrating automation tools with your existing workflows and processes. Additionally, employees may require time and training to familiarize themselves with the new systems, leading to potential productivity disruptions during the transition period.

4.3 Over-reliance

While automation can enhance efficiency and streamline operations, your team risk becoming overly dependent on technology. Reliance on automated systems may leave you vulnerable to disruptions such as technical failures or system downtimes. Without proper contingency plans in place, these disruptions could significantly impact business operations and customer satisfaction.

4.4 Customization Limits 

Off-the-shelf automation solutions may not always fully align with the unique needs and requirements of every business. Customizing and tailoring automation tools to fit specific business processes can be challenging and time-consuming. You may find yourself constrained by the limitations of pre-built automation solutions, hindering your ability to fully optimize your eCommerce operations.

4.5 Impact on Jobs

One of the most significant concerns surrounding eCommerce automation is its potential impact on employment. As your business automate repetitive and manual tasks, there is a risk of job displacement for workers whose roles are replaced by automated systems. This could lead to workforce reductions and require you to invest in reskilling and retraining programs for affected employees.

By understanding and addressing these drawbacks, you can make informed decisions about the extent to which you adopt eCommerce automation, mitigating potential challenges and maximizing the benefits of automation for your operations.

5. Case Study: Success Stories

5.1 Amazon

Background: Amazon, founded by Jeff Bezos in 1994, has evolved from an online bookstore to one of the world’s largest eCommerce platforms. With a vast array of products and a global customer base, Amazon’s success lies in its ability to innovate and optimize its operations continuously.

Automation Implemented: Amazon has heavily invested in automation across various aspects of its eCommerce operations.

• Inventory Management: To manage its extensive inventory efficiently, Amazon utilizes robots and automated sorting systems in its warehouses. These robots navigate through the aisles, retrieving items and bringing them to human workers for packing and shipping.
• Order Fulfillment: Amazon’s order fulfillment process is highly automated. Automated packing machines pack orders quickly and accurately, while conveyor belts transport packages to shipping stations. Robotic arms label and sort packages, ensuring that orders are dispatched promptly.

Results: Amazon’s automation efforts have yielded several significant benefits:

• Increased Efficiency and Speed: By automating tasks such as inventory management and order fulfillment, Amazon has significantly increased its operational efficiency. Orders are processed and shipped faster, reducing delivery times and improving overall customer satisfaction.
• Reduced Errors in Order Processing: Automation has minimized the risk of errors in order processing. With robotic systems handling tasks such as picking and packing, the likelihood of mistakes is greatly reduced, ensuring that customers receive the correct items in their orders.
• Enhanced Customer Satisfaction with Quicker Delivery Times: Faster order processing and shipping have led to quicker delivery times for Amazon customers. With the implementation of automation, Amazon can fulfill orders more rapidly, meeting customer expectations for speedy delivery and enhancing their overall shopping experience.

5.2 Sephora

Background: Sephora is a leading global beauty retailer known for its wide range of cosmetics, skincare, and fragrance products. With a strong presence both in physical stores and online, Sephora has built a reputation for offering high-quality products and exceptional customer service.

Automation Implemented: Sephora has leveraged automation to enhance its personalized marketing efforts, catering to the unique preferences of individual customers.

• Data-driven Product Recommendations: Sephora utilizes customer data to analyze purchase history, browsing behavior, and product preferences. Based on this data, Sephora’s website and mobile app generate personalized product recommendations for each customer, suggesting items that align with their interests and needs.
• Automated Email Campaigns Tailored to Individual Customer Preferences: Sephora sends automated email campaigns tailored to each customer’s preferences and shopping habits. These emails include personalized product recommendations, exclusive offers, and reminders about new product launches or promotions. By segmenting its customer base and sending targeted emails, Sephora ensures that its marketing messages resonate with each recipient.

Results: Sephora’s automation efforts have yielded several positive outcomes:

• Improved Customer Engagement and Loyalty: By delivering personalized marketing messages, Sephora has strengthened its relationship with customers, leading to increased engagement and loyalty. Customers appreciate receiving relevant product recommendations and exclusive offers tailored to their preferences, leading to a deeper connection with the brand.
• Increased Sales Through Targeted Marketing: Sephora’s targeted marketing campaigns have proven highly effective in driving sales. By delivering personalized recommendations and promotions, Sephora encourages customers to make additional purchases, increasing their overall spend and lifetime value. The combination of personalized marketing and seamless shopping experiences has resulted in higher conversion rates and revenue growth for Sephora’s eCommerce platform.

Final Words

eCommerce automation offers significant benefits like increased efficiency and enhanced customer satisfaction, but it also poses challenges such as initial costs and job displacement. However, by carefully implementing automation tools and strategies, businesses can streamline operations and drive growth. Case studies of companies like Amazon and Sephora demonstrate the transformative impact of automation on eCommerce success.

Ready to take your eCommerce empire to the next level? Contact SECOMM today!

Over the past decade, Magento has solidified its position as one of the leading eCommerce platforms in the market. With its robust capabilities, the platform serves not only B2C businesses but is also a popular choice for enterprises.

By combining Magento’s strength with the specific requirements of B2B Commerce, you can leverage this platform’s powerful benefits. In the following part of the article, let’s explore 10 reasons why Magento is the ideal choice for deploying this great business model.

1. What is B2B Commerce?

Business-to-business commerce (B2B Commerce) refers to the buying and selling of goods or services between businesses rather than between a business and end consumers (B2C). In the B2B environment, transactions often occur on a large scale and involve large orders, long-term contracts, and strategic partnerships.

This business model has distinct characteristics and requirements compared to B2C Commerce. In the B2B world, businesses typically have more complex demands regarding product management, order management, customer management, and compatibility with enterprise resource planning (ERP), customer relationship management (CRM), and other systems.

Additionally, the business model often requires features such as order confirmation, complex payment processes, batch ordering, and wholesale pricing. For B2B enterprises, choosing a suitable eCommerce platform is crucial to ensuring business efficiency and delivering the best user experience for their partners and customers.

2. What is Magento?

Magento is a powerful and flexible eCommerce platform developed by Magento Inc., a subsidiary of Adobe. Launched in 2008, it quickly became one of the top choices for you looking to build and operate professional online stores.

It allows you to create custom eCommerce websites. This platform provides a range of features, including product management, order management, payment integration, customer management, and many others, enabling you to easily manage and operate your online stores efficiently.

It is built on open-source code, meaning that you can access and customize the platform’s source code based on specific technical requirements.

3. Ten reasons why you should choose Magento for B2B Commerce

Reason 1: Customization and scalability

Magento’s open-source platform characteristic enables businesses to easily and effectively expand their business scale. This is particularly important as businesses grow and must enhance the system’s scalability.

Additionally, the platform provides high customization capabilities, allowing businesses to adjust to their specific business needs flexibly. This also means that the shopping experience can be customized to become unique and tailored to the target customers.

Reason 2: The Comprehensive B2B platform

In addition to offering built-in Magento B2B features, the platform allows businesses to seamlessly and quickly integrate with many third-party applications and systems, thereby creating a comprehensive and automated eCommerce system. Some integrated systems may include:

• Enterprise Resource Planning (ERP) systems
• Customer Relationship Management (CRM) systems
• Product Information Management (PIM) systems
• Point of Sale (POS) systems, and so on.

Reason 3: Order management

Magento B2B provides a variety of order management features, from creating and editing orders to tracking and processing orders efficiently. This helps B2B businesses easily monitor and manage their orders accurately and consistently.

Additionally, it offers tools and features that allow tracking and analysing their orders’ performance. From generating overview reports to tracking order history and purchasing trends, the eCommerce model deployed, you can better understand your activities and make informed strategic decisions.

Reason 4: Payment and shipping options

Implementing Magento B2B allows you to offer more payment methods to customers, from online payments through electronic payment gateways to cash on delivery (COD).

Additionally, you can integrate various payment gateways through Magento, such as PayPal, Stripe, Authorize.Net, and many more. This ensures security and convenience in the payment process for both businesses and customers.

Reason 5: Segmentation

Magento B2B provides features and tools to implement customer segmentation strategies effectively. Among these, the most notable is the Advanced Reporting feature, which provides a dashboard for tracking and analyzing sales data.

With this feature, businesses can segment customers and customize experiences based on web browsing behavior, purchase history, and various other criteria.

Reason 6: Custom user roles and permissions

Customizing user roles and permissions is an important part of optimizing the B2B purchasing process. This feature allows B2B customers to create multiple accounts with different contact details for purchasing, ordering, quoting, negotiating, and payment. Additionally, Magento B2B allows sellers to create and assign admin accounts to manage specific customers.

Reason 7: Manage pricing through shared catalogs

In B2B Commerce, Magento helps manage quotations through shared catalogs, which effectively provides product information and prices to B2B partners and customers. These catalogs can be created based on criteria such as product type, product group, or other suitable business needs.

Within each shared catalog, administrators can define prices and special conditions for each product or product group. This helps create customized quotations that meet the specific requirements of each customer.

Reason 8: Advanced inventory management

Inventory management is a challenging task for businesses implementing B2B Commerce. The eCommerce platform provides advanced features to effectively manage and control your inventory levels. These features allow administrators to track inventory quantities and forecast future inventory needs.

Additionally, Magento B2B helps manage special types of inventory such as damaged goods, special inventory items, or batch inventory.

Reason 9: Enhanced security

Security is an important issue when building and developing online stores in general. Magento provides many advanced features to help B2B businesses to secure their eCommerce systems. Among these, PCI Compliance, 2FA, WAF, DDoS protection, and preventing CSRF and XSS attacks are notable.

Reason 10: Technical support

Technical support plays a crucial role in maintaining and operating an efficient online store. Magento B2B provides tools and support services to help users address technical issues and optimize the performance of their eCommerce websites.

This includes expert support via phone, email, or online. Additionally, Magento has a large and vibrant community of developers, experts, and end-users. You can search and ask questions on the forum to receive assistance from the community.

Build your first Magento B2B site today!

In the context of the increasingly developing and fiercely competitive eCommerce market, using a powerful eCommerce platform is extremely important to ensure the success. With its unique features and superior flexibility, Magento has proven to be a top choice for building and developing B2B stores.

Need more deep advice? Contact SECOMM or call (+84)28 7108 9908 now!

Upgrading to Shopify Plus is a strategic decision for growing ecommerce enterprises. Many merchants have encountered the challenges and opportunities this upgrade brings along their journey.

From optimizing business performance to expanding operations globally, upgrading to Shopify Plus isn’t just a technical step but also an opportunity to transform ecommerce activities into a springboard for market breakthroughs.

In this article, let’s explore the steps to upgrade to Shopify Plus and some critical considerations.

1. What is Shopify Plus?

This is the premium version of the Shopify platform, specially designed to meet the needs of large and rapidly growing ecommerce businesses. With Shopify Plus, you can experience many powerful features and services that help optimize operations, expand scale, and enhance customer experiences.

One notable aspect of Shopify Plus is its flexibility and ease of customization. You can leverage features such as multi-store management, integration with ERP and CRM systems, creating multilingual and multi-channel websites, as well as adjusting interfaces and features according to your specific needs.

In particular, Shopify Plus provides a secure and easily scalable infrastructure that is capable of handling large volumes of traffic and online transactions robustly. With Plus, you can ensure that your website operates smoothly and seamlessly, even during peak shopping seasons.

2. Why upgrade to the Shopify Plus plan?

Upgrading from the standard versions of the Shopify platform to the Plus version is a significant milestone in the transformation of ecommerce businesses. Below are eight benefits and also eight main reasons driving businesses to undergo the transition:

Enhanced customization & scalability

Shopify Plus offers a range of powerful features and tools to customize and expand ecommerce websites flexibly and efficiently. These include customizing checkout pages, personalizing customer experiences, and customizing product displays.

Additionally, you can utilize some exclusive solutions, such as LaunchPad, Shopify Scripts, and Shopify Functions, to customize shopping experiences and automate sales processes.

Increased bandwidth and staff accounts

High traffic volumes will require a large amount of bandwidth to maintain a stable website. Shopify Plus allows you to access unlimited bandwidth, 200TB of storage, and unlimited staff accounts to handle large transaction volumes efficiently.

Optimized transaction costs

Upgrading to Shopify Plus can help optimize transaction costs. If you use Shopify Payments, transaction fees are the lowest in all Shopify pricing plans but will be customized based on geographical regions. Conversely, Plus merchants must pay 0.2% per transaction for security and compliance costs.

Deploy Headless Commerce

In the Plus version, you’ll be provided with tools and solutions to build a Headless ecommerce website. Through the Hydrogen + Oxygen solution, you can leverage the power of Headless architecture to create more customized and flexible customer experiences.

Deploy B2B Commerce

Shopify Plus provides features and tools to expand your B2B operations. The recent Shopify Editions Winter ’24 update introduced new features to optimize B2B Commerce activities.

From Headless B2B and advanced order management to integrated payment systems and unique features for B2B customers, Shopify Plus helps you streamline your operations and enhance customer relationships.

Expand international sales

With Shopify Plus’s multilingual and multi-channel capabilities, you can efficiently expand your operations to international markets. Shopify Plus provides tools and features to customize websites according to each market’s needs, from handling currencies to managing orders and shipping.

Ultilize POS Pro

The Plus merchants can utilize the exclusive POS Pro system for free. With advanced features, POS Pro allows seamless integration of multi-channel sales operations into the website, enables unlimited staff account access, and provides professional retail reports. This helps enhance customers’ shopping experience and optimize your offline and online sales activities.

Advanced customer support

When upgrading, you can expect more in-depth customer support services, especially in terms of consultation and technical support by a team of experts. Through hotlines, emails, and live chat, you can access the 24/7 support team.

Additionally, to help clients better understand this platform, Shopify offers a free learning program called Shopify Plus Academy. There, you can access detailed tutorials on setting up stores, customizing store interfaces, and much more.

3. When to upgrade to the Shopify Plus plan?

You currently on one of Shopify’s standard pricing plans may consider upgrading to Shopify Plus under the following circumstances:

• Monthly revenue exceeds $800,000 with over 100 transactions per minute. In such cases, a more robust system is needed to handle high traffic volumes without compromising user experience, and to effectively manage and optimize business performance.

• Expanding sales to international markets requires flexibility in managing multilingual, multi-currency, and region-specific inventory.

• Desire to harness the advantages of Headless Commerce architecture to enhance user experience and achieve deeper customization of user interface and technical infrastructure.

4. What to prepare before upgrading to Shopify Plus?

Before deciding to upgrade to Shopify Plus, there are four important steps that businesses need to take to ensure a smooth and effective upgrade process:

Define business goals

Firstly, you have to clarify your needs and wants. This includes evaluating the current and future growth of the business, as well as the necessary features to meet specific needs.

Prepare the data and Infrastructure

Next, you’ll need to prepare data and technical infrastructure for the transition process. This may involve backing up current data, checking the compatibility of current applications and features, as well as ensuring that the technical infrastructure is robust enough to satisfy your requirements.

Define features and tools in need

Finally, you’ll identify the specific features and services you desire from Plus. This may include considering features such as multi-store management, integration with ERP and CRM systems, multi-language and multi-currency support, as well as special features like deploying Headless Commerce and accessing POS Pro systems.

Set up a Shopify Plus store

Setting up a Plus store will differ from deploying previous standard pricing plans. Plus usage fees start from $2,300 per month, and this price isn’t fixed but customized based on each case’s specific needs. Therefore, you’ll need to contact the Shopify Plus team for advice. When collaborating with a Shopify Plus agency, the developer will work with the platform to provide a specific pricing quote.

5. The six-step process to upgrade to Shopify Plus

Below are six specific steps for the entire process of upgrading your ecommerce website system from a lower version to Shopify Plus:

Step 1: Partner with a professional Shopify Plus agency

The first and most important step is collaborating with experienced teams specialising in Shopify Plus to optimize the upgrade process and post-operation, especially concerning costs.

To select a suitable Shopify Plus development partner, you should consider previous Shopify Plus projects they have completed, how they identify and solve problems in each project, and feedback from previous clients regarding those projects.

Step 2: Evaluate and plan

The next step is equally important as it determines the effectiveness of the conversion and future operations. You and your development partners need to clarify business goals, identify necessary features and data to be transferred, and develop a specific deployment schedule based on these goals.

You’ll also need to ensure data backup and updates are safely conducted to avoid data loss during the conversion process.

Step 3: Execute deployment

After assessment and planning, proceed with upgrading to Shopify Plus. The development partner will set up and configure new features, migrate data from the old platform to the new one, and test compatibility to ensure the website operates smoothly.

Step 4: Test and adjust

After deployment, test and adjust the Shopify Plus website to ensure all features and functions work correctly. The development partner’s QA/QC team will collaborate with you to check the quality of the website experience as actual end-users and correct any issues that arise.

Step 5: Golive

Once testing is complete, the new ecommerce website will be launched into the market, and promotional campaigns will be deployed to attract initial traffic and orders.

Step 6: Train staff

Finally, employees should be trained to use and manage the new website on the Shopify Plus platform. You’ll provide detailed instructions on new features and how to use them to optimize the performance. Additionally, since Plus has unlimited staff accounts, personnel allocation should be reasonable and planned accordingly.

The Final Words

While upgrading to Shopify Plus can be complex, it significantly benefits business growth. From high flexibility and customization to scalability and deep customer service, Shopify Plus is the perfect choice for expansion.

Various insights and a systematic 6-step deployment process make the upgrade process more manageable. However, to increase efficiency and maintain the stability of the new website, businesses need a professional development partner to accompany them.

Contact SECOMM or call us at (+84)28 7108 9908 to plan your deployment today!

According to research from Omnisend, campaigns that use three or more channels achieve a purchase rate approximately 287% higher than single-channel campaigns. Omnichannel customers also have an average lifetime value around 30% greater than customers who shop through only one channel. In today’s highly competitive landscape, adopting AI in omnichannel retail is no longer a “nice-to-have” but a “must-have”.

This article explores how AI-driven omnichannel strategies are revolutionizing the retail landscape, offering businesses new ways to leverage technology for long-term, sustainable growth

Personalization and Customer Insights 

AI enables retailers to deliver personalized experiences by leveraging customer data from multiple sources. With machine learning (ML) algorithms, businesses can analyze browsing behavior, purchase history, and even social media interactions to build a comprehensive customer profile. This profile is then used to power product recommendations, services, and content tailored to each individual. Key AI applications in personalization and customer intelligence include: 

Personalized Product Recommendations 

AI-driven recommendation engines analyze data across all channels to suggest the most relevant products to each customer, thereby increasing conversion rates. For instance, when a shopper searches for a product on a mobile app, AI algorithms can recommend related items based on their purchase history and browsing behavior across platforms. Around 80% of consumers are willing to buy more from brands that offer a personalized experience. 

Dynamic Content and Offers 

With AI, retailers can trigger timely promotions for the right customer segments. If a shopper views a product on the website but leaves without purchasing, AI can automatically send a personalized discount code via email or mobile push notification to encourage them to return and complete the order. This approach boosts engagement and significantly reduces cart abandonment. 

Behavioral Customer Segmentation 

AI supports behavioral segmentation, allowing retailers to cluster customers based on how they shop and interact with the brand. Frequent shoppers can be rewarded with VIP privileges, while low-frequency customers can be targeted with limited-time offers designed to re-engage them and increase purchase frequency. 

Chatbots and Virtual Assistants 

AI-powered chatbots deliver personalized support by accessing customer profiles, order history, and browsing activity. Operating 24/7, chatbots can handle FAQs, assist with product discovery, and even cross-sell or upsell complementary items to increase average order value. A survey from PwC indicates that roughly 87% of consumers believe AI has improved their shopping experience, and 73% are willing to use AI chatbots for customer service during their purchase journey. 

Inventory Optimization with AI in Omnichannel Commerce 

Inventory management in a traditional omnichannel environment is complex and often leads to stockouts or overstock. AI-powered inventory management systems streamline this process, enabling retailers to maintain optimal stock levels across all channels. 

Demand Forecasting 

AI can forecast future demand by analyzing historical sales data, current trends, and external factors such as seasonality. With more accurate demand forecasting, retailers can avoid both out-of-stock situations and excess inventory, reducing markdowns and storage costs. Studies show that AI-driven demand forecasting can reduce forecast error by up to 30%. 

Automated Replenishment 

Leveraging predictive analytics, AI can automate replenishment orders so that best-selling products are always available while minimizing the risk of dead stock. AI can also detect regional demand differences, allowing businesses to fine-tune inventory levels at each store. This creates a more responsive supply chain and can reduce stockout events by up to 40%. 

Omnichannel Inventory Visibility 

AI provides real-time inventory visibility across all channels: online, in-store, and warehouse. Customers benefit from accurate stock information, while retailers can confidently implement services such as “Buy Online, Pick Up In-Store” (BOPIS) without operational friction. This level of visibility also supports more efficient inventory allocation, especially during peak demand periods. 

Supply Chain Optimization 

AI-driven supply chain analytics help retailers optimize logistics and distribution. Algorithms can determine the most efficient delivery routes, streamline warehouse operations, and predict potential disruptions. This is particularly critical for retailers offering same-day or next-day delivery, where AI can identify the fastest and most cost-effective path from fulfillment centers to customers. 

Read more: What is eCommerce Integration? Foundation of eCommerce Automation

Elevating Customer Service in Omnichannel Retail 

Customer service is a core component of the omnichannel experience, and AI is redefining how retailers engage with shoppers across touchpoints. From virtual assistants to AI-powered analytics, these tools ensure every interaction is more efficient and more relevant. 

Predictive Customer Service 

AI can anticipate support needs before customers submit a ticket. For example, if a customer repeatedly returns a specific product, AI can flag this pattern and alert the customer service team to proactively reach out. This level of predictive service helps reduce churn and strengthens brand loyalty. 

24/7 Support 

AI-powered chatbots and virtual assistants provide round-the-clock support across all channels, reducing waiting times and enhancing customer satisfaction. These virtual agents can handle routine inquiries, track orders, and assist with returns, freeing human agents to focus on complex, high-value interactions. 

Customer Sentiment Analysis 

AI-based sentiment analysis tools allow retailers to monitor customer satisfaction by analyzing feedback across social media, email, and support tickets. The technology can detect negative sentiment in real time, enabling teams to take immediate corrective action to protect the customer experience. 

Voice and Visual Search 

With AI, retailers can offer voice search, allowing customers to find products without typing, which is especially impactful on mobile. Visual search lets shoppers upload images to discover similar items, delivering a more intuitive and convenient product discovery experience aligned with modern consumer behavior. 

Real-Time Pricing Strategies for Omnichannel Commerce 

Dynamic pricing is another powerful AI use case, allowing retailers to adjust prices in real time based on demand, competition, and other market variables. This is particularly important for omnichannel retail, where price consistency and responsiveness are critical to customer trust. 

Competitive Price Monitoring 

AI algorithms can continuously monitor competitors’ prices and adjust a retailer’s prices accordingly, helping maintain competitiveness while protecting margins. This is essential in an environment where customers can compare prices across platforms within seconds. 

Dynamic Pricing Models 

By leveraging historical sales data, seasonal trends, and customer behavior, AI models can determine optimal price points to maximize both revenue and profit. For instance, AI can increase prices during peak demand periods or trigger markdowns for slow-moving inventory to accelerate sell-through. 

Personalized Pricing 

Personalized pricing focuses on offering individual discounts or loyalty incentives based on each customer’s shopping behavior. By analyzing purchase frequency, loyalty, and spending patterns, AI can generate tailored offers that drive engagement and increase customer lifetime value. 

AI-Enhanced Omnichannel Marketing Campaigns

AI-generated insights empower retailers to design and execute more precise marketing campaigns, ensuring they reach the right customers at the right time. Multichannel data analysis makes marketing strategies more targeted and more efficient. 

Omnichannel Marketing Campaigns 

AI enables retailers to orchestrate integrated omnichannel marketing campaigns that reach customers via email, social media, mobile apps, and other digital touchpoints. This integration ensures consistent messaging, regardless of where customers interact with the brand. 

Predictive Analytics for Campaign Optimization 

Predictive analytics can identify which customer segments are most likely to respond to a given promotion, allowing marketers to optimize budget allocation. Campaigns can be adjusted in real time based on performance metrics, increasing ROI and engagement rates. 

Customer Journey Mapping 

With AI, retailers can build detailed customer journey maps to understand how each touchpoint influences purchase decisions. This data supports hyper-targeted marketing at every stage-from awareness and consideration to conversion-enabling businesses to design strategies aligned with customer needs at each step. 

Challenges of Applying AI in Omnichannel Retail 

While AI offers transformative advantages for Omnichannel retail, practical implementation remains fraught with strategic hurdles. To fully harness the potential of this technology, enterprises must identify and resolve four core challenges: 

• Data Ethics and Security: Data privacy, cybersecurity, and algorithmic bias are paramount concerns. AI applications must ensure transparency, ethical integrity, and strict compliance with global legal regulations.  

• Operational Adaptation: Transitioning from traditional models to AI integrated systems requires high agility in operational processes across all customer touchpoints.  

• Resources and Governance: Maximizing AI’s utility demands structured investment in staff training, standardized data management systems, and continuous system maintenance.  

• System Innovation: The most significant barrier lies in the seamless synchronization of data between legacy systems and modern platforms to create a centralized, consistent data architecture. 

Faced with complex operational and data architecture challenges, businesses require a partner with proven technical expertise. With extensive experience in deploying complex eCommerce systems, SECOMM stands as a reliable partner, helping enterprises mitigate technical risks, optimize costs, and accelerate time-to-market. 

Read more: Strategies for Applying AI in eCommerce to Enhance Operational Efficiency and Sales

Conclusion: Are You Ready for the Omnichannel AI Era? 

AI is transforming omnichannel retail by enabling seamless integration across all customer touchpoints, from personalized recommendations to intelligent inventory management. As retailers continue to innovate, AI-driven omnichannel strategies will sit at the heart of superior shopping experiences, stronger brand loyalty, and sustainable profitability. 

Are you ready for a new wave of retail transformation in 2026? With more than 10 years of experience delivering specialized eCommerce solutions for leading enterprises in Vietnam and overseas markets, SECOMM is ready to partner with you to build a secure, scalable, and high-performing omnichannel ecosystem. 

Contact SECOMM today for tailored omnichannel consulting that aligns with your business model and long-term growth strategy. 

Vietnam’s eCommerce market is growing rapidly, driven by the rising demand for digitalization and automation among both local and international businesses. Along with this trend, many Vietnamese eCommerce Development companies have emerged as strategic partners in eCommerce platform development, offering end-to-end solutions from consulting and system development to operations and marketing. Below is a list of the top 10 leading eCommerce solution providers in Vietnam for 2025. 

1. SECOMM

SECOMM is a full-service provider of eCommerce solutions, developing bespoke suits that work in any complex system. With deep expertise across B2B and B2C sectors, SECOMM helps brands build scalable, conversion-focused platforms on Magento, Shopify, Headless Commerce, and more. Their services deliver full-circle ecommerce solutions from initial consulting to complete product deployment.  

What sets SECOMM apart is their commitment to agile execution, dedicated development teams, and a strong client-centric approach. Trusted by leading enterprises like Changi Airport Group, Vinamilk, Annam Group, Landnow, Suzuverse, My Market,… which across Vietnam, Singapore, Australia, and beyond. 

Key Services: 

• Ecommerce Consulting: Activate your eCommerce business with a clear and strategic roadmap. They provide in-depth business analysis, platform evaluation, and system architecture planning tailored to your goals. 

• Ecommerce Development: Develop high-efficiency eCommerce systems across websites, mobile apps, and headless platforms. Their solutions are scalable, customizable, and quality assured to fit diverse business models. 

• Ecommerce Operations: Ensure optimal system performance with ongoing maintenance, 24/7 monitoring, data security, and incremental updates to keep your platform running smoothly. 

• Ecommerce Marketing: Scale your business with integrated strategies including content marketing, SEO, and social media. They focus on data-driven performance to elevate brand visibility and engagement. 

• Management System Development: Integrate ERP, CRM, OMS, CDP and POS systems to streamline operations and improve cross-functional efficiency, all tailored to your business processes. 

• Customer Experience Solutions: Design and implement loyalty programs and omnichannel strategies that enhance engagement and build long-term customer relationships. 

• Team Outsourcing: build an in-house team or deploy a dedicated team for a specific project. They manage recruitment, training, and ongoing coordination

2. Kyanon Digital  

Kyanon Digital a digital transformation solution consulting and implementation company, especially solutions related to e-commerce and omnichannel experience platform. With an experienced team, Kyanon Digital is gradually becoming a reliable tech partner of many large retail corporations in the region from consulting on digital transformation models, choosing and implementing appropriate technology solutions to e-commerce logistics operations. In addition, Kyanon Digital is also chosen to be a strategic partner of many international technology companies in the same field. 

Key services: 

• Consulting on digital transformation and omnichannel experience. 

• Consulting on solutions for e-commerce technology and customer experience. 

• Develop and upgrade website/mobile application/super app. 

• E-commerce & logistics operation, customer service and system management. 

3. MAGENEST

Magenest is one of Vietnam’s most recognized eCommerce solution providers, focusing on digital transformation and enterprise integration. As an official Adobe (Magento) and Odoo partner, Magenest helps global brands build scalable, secure, and data-driven eCommerce systems. Magenest stands out for its holistic approach, bridging the gap between technology, operations, and marketing for medium to large enterprises. 

Key Services: 

• B2B & B2C eCommerce website development (Magento/Adobe Commerce, Shopify) 

• ERP and CRM integration (Odoo, Salesforce, HubSpot) 

• Cloud infrastructure and DevOps solutions (AWS, Google Cloud) 

• Digital marketing and automation 

4. BSS Commerce 

BSS Commerce is a powerhouse in the Magento ecosystem, offering a full suite of B2B extensions, custom development, and integration services. With years of experience serving international clients, BSS Commerce is known for delivering highly functional and scalable B2B commerce systems. Their B2B suite for Magento is widely adopted by enterprises seeking to enhance their online business workflows and customer experience. 

Key Services: 

• Commerce website development (Magento, Shopify) 

• B2B eCommerce solutions and extensions 

• Headless commerce and PWA development 

• System maintenance and optimization 

5. TECHVIFY Software 

TECHVIFY Software is a rapidly growing software development company providing custom eCommerce, web, and mobile solutions for global clients. Their strength lies in combining cutting-edge technologies with an agile development approach. TECHVIFY’s solutions are tailored for scalability, enabling businesses to optimize efficiency while enhancing user engagement. 

Key Services: 

• Custom B2B/B2C eCommerce website development 

• Mobile app development and integration 

• Cloud-based SaaS and automation solutions 

• AI-powered personalization and analytics 

6. CMC Software Solution 

Part of CMC Corporation, one of Vietnam’s largest IT groups, CMC Software Solution provides enterprise-grade digital transformation and eCommerce services. Their expertise covers complex system integration and high-level cybersecurity. CMC’s ability to integrate technology into large organizations makes them a preferred partner for enterprises transitioning into digital commerce. 

Key Services: 

• B2B and B2C eCommerce platform development 

• Enterprise software integration (ERP, CRM, SCM) 

• Cloud and cybersecurity solutions 

• Data analytics and business intelligence 

7. SmartOSC 

Founded in 2006, SmartOSC is an award-winning eCommerce agency with a global presence across Asia, Europe, and the U.S. They provide comprehensive digital commerce services that help brands scale internationally. SmartOSC is trusted by major global brands for its technical excellence, customer-centric approach, and strategic execution. 

Key Services: 

• Enterprise-level eCommerce development (Adobe, Shopify Plus, BigCommerce) 

• Experience design and UX optimization 

• Cloud infrastructure, DevOps, and system integration 

• B2B commerce strategy and digital transformation consulting 

8. OnPoint E-commerce 

OnPoint is Vietnam’s leading eCommerce enabler, helping brands manage and grow their online presence across multiple marketplaces and platforms. Unlike pure tech developers, OnPoint provides full eCommerce operation services tailored for B2B and B2C brands. With a strong local market presence, OnPoint enables global and domestic brands to succeed in Vietnam’s fast-growing eCommerce landscape. 

Key Services: 

• E-commerce operations and store management 

• Digital marketing and performance optimization 

• Fulfillment, warehousing, and logistics support 

• Marketplace and omnichannel management 

9. SotaTek 

SotaTek is a global software development company offering blockchain, web, and eCommerce solutions. Their development team delivers tailored B2B commerce platforms powered by modern technologies. SotaTek’s versatility and deep tech expertise make it a solid partner for businesses looking to build advanced, future-ready eCommerce ecosystems. 

Key Services: 

• Custom eCommerce website and app development 

• Blockchain integration for eCommerce 

• ERP/CRM integration and API development 

• Cloud-based solutions and AI automation 

10. Tigren 

Tigren is a specialized Magento development company with extensive experience in B2B and B2C eCommerce solutions. Known for its cost-effective and high-quality services, Tigren caters to clients worldwide. Tigren’s focus on performance and usability makes it ideal for businesses seeking reliable and affordable Magento-based eCommerce solutions. 

Key Services: 

• E-Commerce Website development 

• Progressive Web App Development 

• Hybrid Mobile App Development 
• Website Enhancements 

Final words 

Vietnam’s eCommerce industry is entering a booming phase, marked by the rise of reputable technology companies with international standards. Companies like SECOMM, SmartOSC, Magenest, BSS Commerce, TECHVIFY, and Kyanon Digital not only empower businesses to build robust eCommerce platforms but also accompany them on their journey of digital transformation, market expansion, and customer experience enhancement. 

If your business is looking to develop a fully optimized eCommerce system tailored to your needs, don’t hesitate to contact SECOMM, our team is always ready to support you every step of the way. 

The cosmetics eCommerce industry in Singapore is witnessing explosive growth and continuous innovation, becoming one of the most promising and dynamic markets in the Southeast Asia region. With the increasing demand for beauty and personal care products from consumers, coupled with support from advanced technology and digital infrastructure, online cosmetics businesses in Singapore have been seizing opportunities to expand market share and enhance customer experiences.

Below are cosmetics 8 eCommerce websites trusted by Singaporean consumers for shopping.

1. Watsons Singapore

The cosmetics and healthcare retail chain Watsons has gained fame across Asia, and Singapore is no exception. As a member of the A.S. Watson Group, Watsons has solidified its position with thousands of stores worldwide and a robust eCommerce website.

Watsons Singapore is renowned for its extensive product portfolio, ranging from cosmetics and skincare to haircare and healthcare products. The eCommerce website of Watsons Singapore is built on the SAP Commerce Cloud platform, providing customers with a smooth and diverse shopping experience. Search, product filtering, and cart features are optimized and customized, while encouraging customers to create accounts to enjoy exclusive benefits. This helps track and measure customer behavior on the website, leading to the most effective sales and marketing strategies.

• Website: watsons.com.sg
• Platform: SAP Commerce Cloud
• Traffic: 1.852M/month
• Ranking: #322 (Singapore) & #69,750 (Global)

2. Guardian Singapore

Guardian is a retail chain specializing in healthcare, cosmetics, and other consumer products. Guardian has a presence in many countries and regions worldwide, including Singapore, offering a range of products from renowned and reliable brands.

The eCommerce website of Guardian is built on the SAP Commerce Cloud platform, providing many useful features for users. Customers can easily search for and purchase products, manage their shopping carts, and make convenient payments. Additionally, the website offers promotions and online support services to help customers have a comfortable and secure online shopping experience. Furthermore, customers can also review and provide feedback on products, providing useful information for other users.

• Website: https://guardian.com.sg/
• Platform: SAP Commerce Cloud
• Traffic: 1.349M/month
• Ranking: #676 (Singapore) & #126,366 (Global)

3. Sephora Singapore

Similar to Guardian, Sephora is a global retail chain specializing in cosmetics and beauty, known for offering a variety of beauty products from leading brands worldwide. Currently, Sephora has a presence in the Singapore market with physical stores in major shopping centers and an eCommerce system, including a website and app for customers. Sephora is loved for its product diversity, customer care services, and innovation in the online cosmetics shopping experience.

Sephora’s eCommerce system in Singapore is built on Vue.js and Nuxt.js programming languages. With this system, Sephora’s customers can quickly search for and explore products through smart search bars and diverse filters. The online shopping experience is optimized with detailed product information, crisp images, and customer reviews.

The Sephora app is also highly regarded, making shopping easier for customers with features like “Virtual Artist” and receiving notifications about promotions. Overall, Sephora provides a range of features and services to meet customers’ cosmetics shopping needs, creating a professional and convenient online shopping experience.

• Website: https://www.sephora.sg/
• Programming language: Vue.js, Nuxt.js
• Traffic: 1.287M/month
• Ranking: #605 (Singapore) & #93,279 (Global)

4. Venus Beauty

Venus Beauty is one of the retail chains for cosmetics and personal care present in most shopping centers across Singapore, beloved for its product diversity and quality. Since its establishment in 2002, Venus Beauty has continuously grown and expanded, becoming a familiar destination for many local consumers.

The eCommerce website of Venus Beauty is built and developed on the Magento platform, with superior customization and scalability. Customers can easily search for and purchase products thanks to the intuitive and user-friendly website interface. Venus Beauty also regularly offers attractive promotional programs to attract customers to shop more on the website and app.

• Website: venusbeauty.com.sg
• Platform: Magento Open Source
• Traffic: 325,090/month
• Ranking: #2,211 (Singapore) & #321,368 (Global)

5. LanCôme Singapore

Lancôme Singapore is the branch of the renowned cosmetics brand Lancôme, part of the globally famous L’Oréal Group. Lancôme is known for its high-quality skincare products, makeup, and fragrances, always endorsed by beauty experts and celebrities. In Singapore, Lancôme not only offers premium products suitable for various skin types but also provides optimal online shopping experiences for customers.

The Lancôme website is developed on the Salesforce Commerce Cloud infrastructure with a user-friendly interface, allowing customers to browse, search, view products, and make purchases easily and quickly. The website also integrates AR technology to provide a “Virtual Try-On” experience, allowing customers to try on lipsticks, eyeshadows, and other products realistically before making purchasing decisions.

• Website: lancome.com.sg
• Platform: Salesforce Commerce Cloud
• Traffic: 170,443/month
• Ranking: #7,671 (Singapore) & #1,007,547 (Global)

6. Cocomo Singapore

Cocomo is an eCommerce website specializing in beauty and personal care products from Korean brands. Cocomo boasts a rich product portfolio, including cosmetics, skincare products, haircare, and various other beauty items, catering to all customer beauty needs.

The Shopify website of Cocomo Singapore is designed with a clear, intuitive interface, making it easy for users to search for and select products. Product categories are organized logically, along with efficient search tools, making shopping quick and convenient. Cocomo frequently offers promotions, discounts, and special deals, helping customers save money. These promotional offers are regularly updated and can be easily found on the homepage or product category pages.

• Website: https://www.cocomo.sg/
• Platform: Shopify
• Traffic: 138,532/month
• Ranking: #13,831 (Singapore) & #1,356,641 (Global)

7. Paula’s Choice

In Singapore, the skincare brand Paula’s Choice is just as renowned as in other markets. Founded by skincare expert Paula Begoun, the brand is famous for its science-backed skincare products, known to be safe and effective, free from harmful ingredients like fragrances or dyes.

Paula’s Choice eCommerce website is built on Shopify Plus. The website offers a range of skincare products, including cleansers, toners, serums, moisturizers, sunscreens, and specialized treatments like BHA, AHA, and retinol. These products cater to all skin types, from oily, dry, sensitive, acne-prone to aging skin. Each product on the website comes with detailed descriptions of ingredients, usage instructions, benefits, and supporting scientific research.

Paula’s Choice Singapore regularly runs discount programs, bundled gifts, and special offers for customers. Additionally, customers can easily access support from the customer service team via hotline, email, or live chat.

• Website: https://paulaschoice.sg/
• Platform: Shopify Plus
• Traffic: 132,171/month
• Ranking: #7,064 (Singapore) & #839,402 (Global)

8. Hush Singapore

Hush is a familiar destination for Singaporean consumers when they need to shop for cosmetics online. This retail giant specializes in providing beauty and personal care products from various leading brands worldwide such as Laneige, Aveeno, Bioderma, CeraVe, and more.

The Hush website is designed to be simple, modern, and user-friendly. Customers can easily search and browse through products thanks to clear categories and efficient search tools. Additionally, customers can make payments by registering an account or as a guest. Hush also offers fast and free delivery services, allowing customers to track their orders and estimated delivery times.

• Website: https://hush.sg/
• Programming language: Ruby
• Traffic: 77,937/month
• Ranking: #10,733 (Singapore) & #1,548,638 (Global)

Lời kết

In summary, the cosmetics eCommerce industry in Singapore has seen significant growth over the years with the presence of many reputable and well-known names. From international brands like Watsons, Lancôme, and Paula’s Choice to local eCommerce platforms like Cocomo and Hush, consumers have countless options to search for and purchase high-quality beauty and personal care products. Each website offers unique and convenient shopping experiences, catering to the increasingly diverse needs of customers.

Hopefully, the list above will help motivate many other beauty businesses to confidently build their own eCommerce websites.

Need more in-depth advice? Contact SECOMM today!

According to research by Harvard Business Review, only 15% of professionals feel they have a comprehensive view of their customer data, making it extremely challenging to create effective online experiences. A common problem is data silos existing between Sales, Marketing, Customer Service, and Product teams. Today, this issue can be resolved with a CDP. So, what is a CDP? How does it differ from CRM, and which platform suits your business best? 

1. What is a CDP? 

A Customer Data Platform (CDP) is a customer data management system that collects, unifies, and analyzes data from various sources such as websites, mobile apps, social media, CRM systems, and point-of-sale (POS) systems. CDPs enable businesses to create a comprehensive 360-degree customer profile, providing a full view of the customer journey and allowing for personalized experiences at every touchpoint. 

Unlike isolated storage systems, a CDP automatically gathers, cleanses, and synchronizes first-party data (directly owned by the business) in real-time, creating a solid foundation for data analysis and marketing automation. 

Benefits of Implementing a CDP in Business 

By adopting a CDP, businesses gain numerous advantages: 

• Consolidation of multi-source data: CDPs gather data from diverse systems, eliminate departmental data silos, and allow comprehensive customer behavior analysis. 

• Creation of a unified customer profile: By merging all data about each customer into a centralized profile, businesses can easily personalize messages and experiences. 

• Enhanced personalized marketing: With accurate and complete data, CDPs enable marketing campaigns to target individual customer needs precisely, increasing conversion rates and revenue. 

• Cost and resource savings: Businesses reduce data duplication, target audiences more effectively, optimize ad spend, and cut down manual tasks. 

• Improved analytics and forecasting: CDPs provide a centralized analytics platform, helping businesses develop loyalty programs, plan customer care, and expand customer lifetime value (CLV). 

Who Should Use a CDP? 

CDPs are ideal for medium to large businesses that pursue customer-centric strategies or are undergoing digital transformation. 

Specifically: 

• Omnichannel businesses need unified data from websites, social media, stores, hotlines, etc., for a consistent customer view. 

• Companies in eCommerce, finance, telecommunications, and retail aim to deploy large-scale personalized marketing. 

• Marketing and customer service teams want to reduce IT dependency and independently run campaigns based on unified data. 

Application of CDP in eCommerce 

Personalized Multichannel Marketing Campaigns

An eCommerce company uses a CDP to gather customer behavior data from its website, social media, email, and mobile app. When a customer frequently searches for sports products, the CDP automatically segments them and sends personalized email recommendations and timely promotions, delivers relevant content on Facebook, and displays personalized banners during website visits. This leads to significantly higher conversion rates and sales across marketing channels. 

Optimizing Sales Processes and Upselling

Sales teams access consolidated CDP data: purchase history, interaction frequency, product search behavior to identify prospects likely to buy during weekends. The system can send short-term offers or related product promotions, increasing upsell and cross-sell opportunities. 

Customer Journey Coordination and Performance Measurement

CDPs help marketers design seamless customer journeys from discovery to purchase and post-sale care. Businesses can identify and act on customers’ “golden moments” (e.g., purchase decisions triggered by free shipping vouchers). Detailed reports on conversion rates, average order value (AOV), customer acquisition cost (CAC), and effective customer segments optimize marketing strategy and budget. 

CDP vs CRM Comparison

What is CRM? 

Customer Relationship Management (CRM) software or solutions help businesses store, organize, and manage contact information and interaction histories with customers, potential clients, and current clients. CRMs track calls, emails, appointments, transactions, and service feedback and automate many sales and customer service processes. This supports improving customer experience, increasing revenue, and better customer retention. 

Read more: https://secomm.vn/what-is-crm-top-5-benefits-of-using-crm-software/

CDP vs CRM Comparison 

When to Use CDP or CRM? 

• CDP: Ideal when businesses seek deep customer behavior insights, marketing automation, and personalized multi-channel marketing with real-time data management. 

• CRM: Suited for companies focusing on managing existing customer care, sales pipeline or increasing customer satisfaction. 

In Conclusion 

In today’s competitive market, delivering a personalized customer experience is no longer optional; it’s a key driver for optimizing marketing efforts and accelerating business growth. Whether you choose a CDP or a CRM platform, selecting the right solution for your specific business needs is essential to improving operational efficiency and customer engagement. 

If you’re looking for a trusted partner to help you implement, operate, and optimize your eCommerce ecosystem, don’t hesitate to reach out to SECOMM. We’re here to support you with expert guidance and tailored solutions to power your long-term growth. 

FAQ 

What is a CDP and how does it work?

A Customer Data Platform (CDP) is a technology system that connects, collects, cleans, and analyzes customer data from various sources to create a unified customer profile. This supports personalization and optimization of the customer journey.

What’s the main difference between CDP and CRM?

A Customer Data Platform (CDP) is a technology system that connects, collects, cleans, and analyzes customer data from various sources to create a unified customer profile. This supports personalization and optimization of the customer journey.

Which businesses should use a CDP?

CDPs fit omnichannel businesses with multiple customer data sources aiming for personalized marketing or marketing automation. If you need centralized data management and marketing optimization, CDP is the right choice.

Is CDP implementation complex and what is needed?

Implementing a CDP requires quality source data, standardized data input processes, cross-department collaboration, and selecting software that fits your business scale. Having a clear digital transformation plan, objectives, and reliable vendors is essential.

Does CDP guarantee increased leads or revenue?

A CDP optimizes data usage and campaign effectiveness but does not guarantee lead or revenue growth. Business outcomes depend on strategy execution and marketing capability.

Is the data stored on a CDP secure?

Most CDP software complies with high data security standards and regulations like GDPR and CCPA. Businesses should choose providers with proper certifications and implement internal data controls.

In today’s eCommerce world, staying ahead of the competition requires not only a great product but also effective tools to manage and optimize your store’s operations. Shopify, one of the leading eCommerce platforms, offers a variety of features designed to help businesses thrive. Among these is Shopify LaunchPad, a powerful tool aimed at automating and streamlining promotional events. 

In this blog post, we’ll dive into what Shopify LaunchPad is, how it works, and the key features that make it a valuable asset for online store owners. We’ll also explore the benefits and drawbacks of using this tool, helping you decide if it’s the right fit for your business needs. Whether you’re planning a major sale, a product launch, or a special campaign, understanding the capabilities of Shopify LaunchPad can help you execute your strategies more efficiently and effectively. 

1. What is Shopify LaunchPad? 

Shopify LaunchPad is a specialized feature within the Shopify platform designed to facilitate the management and execution of promotional events for e-commerce businesses. It serves as a comprehensive toolset that allows store owners to automate the setup, scheduling, and execution of events such as product launches, flash sales, and holiday promotions.  

Essentially, Shopify LaunchPad enables businesses to plan and implement their marketing strategies more efficiently by automating repetitive tasks and ensuring timely execution of events, thereby enhancing overall store management and customer engagement.

2. How does it work?

There are two common ways to utilize Shopify LaunchPad. One is creating new events, another is modifying the existing events. Let’s break it down: 

To create a new LaunchPad event, you’ll follow these steps: 

• Access the dedicated section within your Shopify dashboard for LaunchPad events. 

• Specify event details such as event type (e.g., sale, product launch), start and end dates, and discount percentages. 

• Customize other parameters relevant to your promotional strategy. 

• Confirm the setup to automate the activation and deactivation of events based on scheduled dates. 

To modifying the existing LaunchPad events, you’ll need to: 

Navigate to the LaunchPad events section in your Shopify dashboard. 

• Locate the event you wish to modify. 

• Adjust event details such as dates, discounts, and promotional content as needed. 

• Save the changes to update the event, ensuring your promotions remain relevant and effective throughout the campaign period. 

3. Key features of Shopify LaunchPad 

Shopify LaunchPad offers a comprehensive suite of features designed to enhance the management and execution of promotional events for eCommerce businesses. 

Automated Event Scheduling: LaunchPad automates the activation and deactivation of events based on preset start and end dates, eliminating the need for manual intervention and ensuring timely execution of promotional campaigns. 

Event Customization: Businesses can extensively customize their promotional events within LaunchPad. This includes defining event types such as sales, product launches, or holiday promotions, setting specific start and end dates (including time zones for global campaigns), configuring discounts (whether percentage-based or fixed amounts), excluding certain products or collections, and customizing promotional messaging and banners to align with branding strategies. 

Integration Capabilities: Shopify LaunchPad seamlessly integrates with other Shopify features and third-party apps. It syncs with Shopify’s inventory management to ensure accurate stock availability during promotions, integrates with email marketing tools for targeted promotional campaigns, and connects with analytics platforms to track campaign performance and customer behavior. 

Performance Analytics: The platform provides robust analytics and reporting capabilities, offering insights into event performance metrics such as total revenue generated, units sold, average order value, click-through rates, conversion rates, customer acquisition cost, top-performing products, best-selling categories, and geographic sales distribution. This data empowers businesses to make data-driven decisions to optimize future promotions and marketing strategies. 

4. Benefits of using Shopify LaunchPad 

Using Shopify LaunchPad offers several key benefits for eCommerce businesses: 

Time-saving through automation: Shopify LaunchPad automates the entire process of setting up and managing promotional events. This includes scheduling events to start and end at specific times, activating discounts or special offers automatically, and deactivating them once the event concludes. By automating these tasks, businesses can save significant time that would otherwise be spent manually coordinating promotions. 

Improved sales management: By automating event activation and deactivation, LaunchPad ensures precise control over sales periods, product launches, and promotional campaigns. Businesses can schedule events in advance, allowing for strategic planning and coordination across different channels. This capability not only improves the efficiency of sales management but also enhances the effectiveness of promotional efforts by ensuring timely execution and optimized sales strategies. 

Enhanced customer experience: Streamlined and well-managed promotional events contribute directly to a better shopping experience for customers. With LaunchPad, businesses can communicate promotions clearly and effectively to their audience, reducing confusion and improving transparency. Timely execution of promotions also enhances customer satisfaction by delivering on expectations and providing a seamless shopping experience. 

Reach new potential customers: Shopify LaunchPad is instrumental in helping businesses reach new audiences and expand their customer base. Whether through targeted promotions, cross-channel campaigns, or innovative marketing strategies, LaunchPad enables businesses to attract and engage with new potential customers effectively. 

5. Limits of Shopify LaunchPad 

While Shopify LaunchPad offers significant benefits, it also has certain limitations that businesses should consider: 

Dependence on Proper Setup: The effectiveness of LaunchPad heavily relies on the accurate setup of events, including dates, discounts, and promotional content. Improper configuration or oversight in setup can lead to inconsistencies in promotions or missed opportunities to maximize sales. 

Analytics and Reporting Depth: While LaunchPad provides basic analytics and reporting on event performance, businesses looking for advanced analytics capabilities or deeper insights may find the built-in features somewhat limited. Integrating with external analytics tools may be necessary for more comprehensive data analysis. 

6. Real-world examples 

• Cheak 

Cheak, an innovative sportswear brand, leveraged Shopify LaunchPad to streamline its product launches and manage seasonal sales effectively. By scheduling product releases and flash sales in advance, Cheak was able to create buzz and anticipation among its customer base. The automation provided by LaunchPad ensured that promotions started and ended precisely as planned, enhancing the overall shopping experience and boosting sales during peak periods. By using Shopify LaunchPad, Cheak increased 20% month-on-month growth in online store traffic, 100% month-on-month rise in Malaysian expansion store visits, and reduced product launch time, from 1 week to 2 days. 

• Bauer 

Bauer, a renowned hockey equipment manufacturer, used Shopify LaunchPad after re-platform from Salesforce Commerce Cloud to coordinate large-scale promotional events across multiple regions. By utilizing LaunchPad’s scheduling and automation features, Bauer was able to synchronize discounts and special offers for major events like Black Friday and Cyber Monday. This approach not only simplified the management of these complex campaigns but also maximized their impact, resulting in significant increases in both online traffic and sales. 

Shopify Plus and the LaunchPad feature has helped Bauer with 60% revenue increase, 30% order increase, 20% cost savings, 18% conversion rate increase since moving to Shopify, within 6 months year-over-year. 

• Cozykids 

Cozykids, a popular children’s clothing retailer, implemented Shopify LaunchPad to manage its frequent sales and special promotions. The brand utilized LaunchPad to automate discount application and promotional messaging, ensuring a seamless and consistent customer experience. With LaunchPad, Cozykids could easily modify ongoing events and respond quickly to market trends, leading to improved customer engagement and satisfaction. By using LaunchPad, Cozykids has seen: 40% site traffic increased, 82% revenue increased, human error reduced and stock management efficiency increased.

7. Final Words 

Shopify LaunchPad is a powerful tool that can transform the way eCommerce businesses manage and execute promotional events. By automating event scheduling, enhancing sales management, and improving customer experiences, LaunchPad offers significant benefits. However, it also has limitations that businesses need to consider. Real-world examples like Cheak, Bauer, and Cozykids showcase its potential to drive sales and engagement effectively. Overall, Shopify LaunchPad is a valuable asset for any eCommerce store looking to streamline its promotional strategies and achieve better results. 

Want to implement Shopify LaunchPad right now? Contact SECOMM for free consultation! 

In today’s digital age, eCommerce automation not only helps businesses optimize their sales processes but also creates a seamless shopping experience for customers. Shopify Plus has become one of the most popular SaaS eCommerce platforms, helping both large and small brands automate and enhance their business efficiency. Below is a list of leading brands that have successfully automated their eCommerce with Shopify Plus. 

1. Good American

Good American, the renowned fashion brand co-founded by Khloé Kardashian, achieved $1 million in sales on the first day of operating its sales system on the Shopify Plus platform. Building on this success, the brand established multiple automated processes to eliminate manual tasks, allowing its team to focus on providing customers with a rich shopping experience and excellent support services. 

Good American utilized Shopify Flow to automatically tag products as “Out of Stock” on their website for items that are sold out and “Low Stock” for items that have reached a certain inventory threshold. This not only improved inventory management but also encouraged customers to purchase items that were running low. Additionally, for out-of-stock products, customers could sign up to be notified when the items were back in stock, helping Good American reclaim potential lost sales. 

With Shopify Flow, Good American was able to create nine automated processes in less than a day, significantly contributing to the overall efficiency of their eCommerce operations. 

• Website: https://www.goodamerican.com/en-vn/ 
• Industry: Fashion 
• Traffic: 2.9M/month 
• Rank: #9,462 (USA) & #48,565 (Global) 

2. Boody

Boody is an Australian brand specializing in eco-friendly clothing, founded in 2012. After operating on the complex Magento platform for several years, the brand decided to switch to Shopify Plus for its specialized solutions and user-friendly interface. This transition allowed Boody to easily customize and provide their customers with a more engaging and seamless online shopping experience while expanding into international markets. 

After switching platforms, Boody leveraged Shopify Flow to automate several key eCommerce processes, including order processing, email marketing, payments, and inventory management. This automation enabled Boody’s team to focus more on business strategies and market expansion. As a result, Boody has expanded to 10 different international stores and increased its online revenue share from 0% to 70%. 

• Website: https://www.boody.com.au/ 
• Industry: Fashion 
• Traffic: 1.1M/month 
• Rank: #1,420 (Australia) & #85,881 (Global) 

3. Paperlike

Paperlike is known for producing and supplying accessories for iPads. Given the small team and limited technological resources at Paperlike, operational efficiency is a top priority for their eCommerce activities. After running their eCommerce website on the standard Shopify platform for a long time, Paperlike switched to Shopify Plus to find solutions to handle their increasing sales volume. 

Despite having a small team, Paperlike successfully operates their Shopify Plus store thanks to unique automation tools such as Flow, LaunchPad, and Script. 

• Website: https://paperlike.com/ 

• Industry: iPad accessories 

• Traffic: 1.1M/month 

• Rank: #68,046 (USA) & #149,026 (Global) 

4. Mandaue Foam

Since its establishment in 1971, Mandaue Foam has become an indispensable name in the furniture industry in the Philippines. After four years of using the standard version of Shopify, Mandaue Foam upgraded to Shopify Plus to seek solutions for expansion and customization. 

The brand utilized LaunchPad—a feature exclusive to Shopify Plus—to schedule marketing campaigns and automate product price updates and discounts. Since LaunchPad allows real-time tracking of each campaign’s performance, the Mandaue Foam team could understand customer behavior and adjust their campaigns accordingly. 

Additionally, using Shopify Flow, Mandaue Foam automated their order management process. They created a workflow where, once an order is placed, one of their 28 physical locations with inventory for that product is notified to process the order. This ensured swift order fulfillment while eliminating the need for manual order tracking. 

The platform switch and the implementation of eCommerce automation helped Mandaue Foam achieve a 200% increase in order volume, a 151% year-over-year increase in total sales, and a 16% increase in customer return rate. 

• Website: https://mandauefoam.ph/ 

• Industry: Furniture 

• Traffic: 486,503/month 

• Rank: #2,745 (Philippines) & #170,520 (Global) 

5. Fathead

Fathead is a provider of decorative products and decals featuring famous cartoon characters, superstars, and top athletes. The eCommerce system at Fathead encountered numerous issues over time, including frequent errors, poor performance, and time-consuming manual processes. 

To address these challenges, Fathead decided to migrate to Shopify Plus for its easy and flexible customization options on a user-friendly interface. Fathead leveraged Shop Pay to simplify the checkout process, providing a streamlined shopping experience and boosting conversion rates. The brand also utilized Shopify Flow to set up multiple automated processes, including optimizing order processing. As a result, Fathead increased average order value by 46%, conversion rates by 10%, and overall revenue by 50%. 

• Website: https://fathead.com/ 
• Industry: Sport 
• Traffic: 478,683/month 
• Rank: #45,624 (USA) & #268,411 (Global) 

6. Doe Beauty

Doe Beauty is a beloved Korean cosmetics brand across Asia. From the early days of eCommerce, Doe Beauty built its website on the Shopify platform. Later, witnessing rapid growth and the need for system expansion, Doe Beauty decided to switch to Shopify Plus. Since then, 80% of the operations on their Shopify Plus store have been automated. 

Thanks to Shopify Flow, Doe Beauty’s team can focus on creative and strategic business aspects. The order processing and inventory management are optimized and automatically monitored, enabling faster delivery. As a result, Doe Beauty provides customers with a smooth and convenient shopping experience. E-commerce automation with Shopify Plus has helped the Doe Beauty team save an average of 4 hours and increase the average order value by 5%. 

• Website: https://doebeauty.com/ 

• Industry: Cosmetics 

• Traffic: 294,315/month 

• Rank: #47,193 (USA) & #291,920 (Global) 

7. Jack Rogers

For over 60 years, Jack Rogers’ sandals and shoes have been loved by generations of consumers across the United States. Dissatisfied with their existing eCommerce system, Jack Rogers switched to Shopify Plus. This move provided access to a comprehensive infrastructure and outstanding solutions, optimizing inventory management—a persistent issue for Jack Rogers over the years. 

After transitioning to the Shopify Plus store, the brand leveraged Shopify Flow to automate several operational processes, freeing their team from time-consuming manual tasks. The intuitive and user-friendly interface of Shopify Plus allowed the Jack Rogers team to easily add and edit products and categories, set up sales campaigns, and run advertisements. This led to remarkable growth in a short time, with website traffic increasing by over 60% and conversion rates by more than 30%. 

• Website: https://www.jackrogersusa.com/ 

• Industry: Fashion 

• Traffic: 257,196/month 

• Rank: #54,465 (USA) & #340,679 (Global) 

8. Cozykids 

Cozykids is a popular destination for children’s products in Greece. The old WordPress-based system at Cozykids faced numerous issues due to manual operations and inadequate performance. As a result, Cozykids switched to Shopify Plus in search of a solution for performance and automation problems. 

By using Shopify Flow, Cozykids automated inventory management for out-of-stock and low-stock products, eliminating the need for staff to manually monitor inventory levels. Additionally, Cozykids used Flow to automate customer interactions with out-of-stock products, allowing customers to pre-order at a discounted price and sign up for notifications when the products were back in stock. This automation was particularly important for the marketing team, as it helped them know when to stop promoting low-stock items and focus on other products. 

For launching and promoting new products, Cozykids used Shopify LaunchPad to automate these processes. With both Flow and LaunchPad, Cozykids increased eCommerce website traffic by 40% and revenue by 80%. Additionally, the automated processes significantly reduced the time staff spent monitoring inventory levels, decreased errors from manual operations, and enhanced operational efficiency. 

• Website: https://cozykids.gr/en 

• Industry: Children’s products 

• Traffic: 61,781/month 

• Rank: #12,177 (Greece) & #1,386,032 (Global) 

Final Words 

eCommerce automation not only helps brands optimize their operational processes but also creates a better shopping experience for customers. The aforementioned brands have successfully used Shopify to enhance business efficiency and build customer trust. Shopify has proven to be a powerful and flexible tool, supporting businesses of all sizes and across various industries. 

Need advice on implementing eCommerce automation with Shopify Plus? Contact SECOMM today!