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In recent years, BigCommerce has achieved a significant milestone as it emerges as one of the preferred platforms for eCommerce website development among numerous online businesses. According to BuiltWith, there are presently 45,952 operational websites utilizing this platform.
This article will highlight 10 notable eCommerce websites from around the world, spanning various industries, that have adopted BigCommerce for their operations.
Skullcandy opened its first store in 2015 in Park City, Utah, and it remains the company’s exclusive physical retail location in the United States due to its primary online sales strategy. Skullcandy is a technology brand known for crafting headphones and speakers with a youthful and modern style. Their eCommerce website is developed using the BigCommerce platform.
Aside from seasonal promotions, Skullcandy provides customers with diverse payment choices, including PayPal, VISA, MasterCard, and even a Buy Now, Pay Later option through Klarna.

BURROW is an online furniture brand that specializes in offering seasonal furniture and sofas with a minimalist, modern, and vibrant style. The company’s approach revolves around three key principles to deliver unique value to customers. First and foremost, they have built their eCommerce website on the BigCommerce platform, encouraging online shopping through enticing promotions, illustrative product videos, and free shipping. Secondly, their products are known for their custom designs, high durability, multifunctionality, compactness, portability, and versatility to fit into various spaces. Lastly, BURROW places a strong emphasis on building a community that connects customers from all around and enhancing brand awareness.

LARQ is renowned for its stylish and compact reusable water bottles, designed with sustainability in mind. These bottles are manufactured using advanced technologies like PureVis and NanoZero to ensure high water quality. LARQ’s bottles possess self-cleaning capabilities, utilizing UV-C LED lights to eliminate up to 99.99% of bacteria.
These exceptional features led to a significant $1 million investment from Shark Tank. LARQ has developed its eCommerce website using BigCommerce, complete with a dedicated Basq Magazine section where they share valuable insights on hydration with their customers.

The premium beauty brand, Molton Brown, hailing from the UK, has also used the BigCommerce platform to build their eCommerce website. Their product range, spanning fragrances, hand washes, essential oils, scented candles, and bath & body products, is entirely manufactured in the UK and is cruelty-free. Their product packaging is crafted from high-quality reusable glass, adhering to eco-friendly standards.
At present, the company exclusively offers online shopping services to customers in the US, Japan, and the majority of European regions. Molton Brown consistently introduces seasonal collections, special occasion sets, gender-specific product lines, and personalized gift recommendations, simplifying the shopping experience for their customers.

Tommie Copper is a brand that specializes in offering comfortable, lightweight fashion products designed to reduce pain and aid in functional recovery for both men and women. With a strong emphasis on expanding online sales, the company has invested significantly in its eCommerce website using the BigCommerce platform. They have also implemented various customer engagement programs to encourage more shopping. One notable initiative is the Customer Loyalty Program, featuring three tiers: Score, Performance, and Pro-Grade, with detailed and precise instructions on point accrual and redemption.

Saddleback Leather is a company specializing in handcrafted leather goods, and they develop their eCommerce website with BigCommerce. Their product range is extensive, encompassing items such as bags, backpacks, belts, and even intricately designed mouse pads. Visitors to their website are greeted with a distinct “Texan” design aesthetic and captivating narratives. Notably, customers can also become part of the Saddleback Club, granting them access to exclusive and appealing member-only offers.

Barron Designs stands as a top-tier brand specializing in the design and provision of premium interior and exterior products crafted from high-quality materials like wood, tiles, and stone. Their diverse product range includes wooden doors, stone fireplaces and chimneys, mailbox posts, engineered wood panels, and more. Barron Designs has developed its eCommerce website using the BigCommerce platform, offering a multitude of features to ensure the best shopping experience for customers.
When customers browse and click on their favorite products to view details, they can choose colors and select options such as fire resistance and UV protection before placing an order. The production and delivery times typically range from 2 to 4 weeks. For those interested in sampling a product, they can simply click on the option, and a complimentary mini-size sample will be sent to their doorstep. Furthermore, a discount coupon will be emailed to encourage customers to make a full-size purchase.

SugarBoo & Co is a well-known BigCommerce eCommerce website that offers a wide range of handmade products for personal and household use. It offers a diverse range of handmade products for both personal and household use, including items like notebooks, decorative pieces, ceramic dishes, baby toys, and more. To provide an excellent online shopping experience, the company offers multiple payment methods, including well-known options like ShopPay and AfterPay.
SugarBoo & Co’s blog section is filled with interesting content, regularly sharing tips on gift selection, the advantages of using ceramic products, home decorating ideas, and more. Plus, during special occasions and holidays, the website provides customers with a selection of discounted shopping suggestions.

Autograph Foliages is a prominent brand in the United States, specializing in landscaping solutions for both homes and commercial establishments. The company offers a diverse range of collections, including seasonal and holiday-themed foliage like Christmas decorations, catering to the needs of families and businesses. What sets Autograph Foliages apart is its enduring partnerships with major entities such as Walt Disney World, Universal Studio, Warner Bros, and Seaworld Parks & Entertainment, a testament to the superior quality of its foliage products.
Their website, developed on the BigCommerce platform, prominently displays new and seasonal products. To access the pricing details for specific items, customers must register an account on the website. They can also subscribe to receive weekly newsletters containing valuable tips on plant care, decoration, and more.

Established in 1999 and officially launched its products in 2000, Body Bliss specializes in a wide range of personal care items. With over two decades of development, the company has continually researched and refined its products to prioritize customer health, using gentle and environmentally friendly ingredients.
Body Bliss’s BigCommerce website follows a minimalist design, featuring well-organized product categories for easy customer navigation. The site also offers appealing incentives such as complimentary gifts and free shipping. Furthermore, the company uses Instagram to engage with customers and it is seamlessly integrated into the website to keep customers updated on the latest updates.

This is SECOMM’s summary and review of 10 eCommerce websites that have achieved success using the BigCommerce platform, effectively capturing customers and leading in their industries.

Related content: BigCommerce 2023: Pricing, Features, Pros and Cons
With a wealth of experience helping clients in various countries deploy eCommerce, SECOMM specializes in providing consulting services with professional eCommerce deployment solutions.
Get in touch with SECOMM or call the hotline at 02871089908 today to receive free support and expert guidance.

BigCommerce is one of the most popular eCommerce website-building platforms today. Its flexibility, user-friendliness, cost-effectiveness, and a wide array of built-in tools and features make it a preferred choice for businesses of all sizes.
This article aims to clarify the definition of BigCommerce, its features, pros and cons to provide businesses with valuable insights into the multitude of platforms available for selection.
Established in 2009, BigCommerce is a user-friendly platform tailored for businesses of all sizes and technical expertise to start developing their own eCommerce websites. Over the years, BigCommerce has emerged as one of the most feature-rich platforms, encompassing all the essentials for website creation, search engine optimization, marketing, and more, all at a cost-effective implementation.

In addition, BigCommerce is known as a SaaS eCommerce solution, which means businesses subscribe on a monthly basis, and the platform takes care of hosting, maintenance, and system security matters.
BigCommerce provides three pricing plans tailored for small and medium-sized businesses (Standard, Plus, Pro), priced between $29 and $299 per month, each equipped with essential features. Moreover, the platform offers a customizable plan (Enterprise) for large businesses based on their deployment requirements.
The table below illustrates the cost variations among these four pricing plans and includes some relevant factors:

Despite several differences, all four packages share some common points:
Key features of BigCommerce, available in all four pricing plans, include:
The features available in the ‘Standard’ plan are consistent across all four pricing plans. However, there are some advanced features that are not included, and businesses may need to consider upgrading their plan to access these specific features. Here’s a breakdown:
In addition to the ‘Standard’ features, this plan offers:
The ‘Pro’ plan encompasses all ‘Standard’ and ‘Plus’ features, along with:
Designed for large-scale enterprises, this top-tier package includes all features from the previous packages and introduces several advanced capabilities:

BigCommerce, designed as a SaaS platform, boasts user-friendliness catering to both tech-savvy and non-technical users. It offers a wide range of themes to facilitate swift website development and provides an array of tools for executing promotional campaigns.
When compared to other SaaS platforms, BigCommerce stands out for its capacity to offer a comprehensive set of built-in features and tools across its pricing plans. This results in cost savings for businesses, reducing their reliance on third-party applications and plugins, which can often incur extra expenses. Moreover, these features have been fine-tuned to boost performance and streamline the eCommerce management process.
BigCommerce also provides its users with the BigCommerce mobile app, enhancing the convenience of managing, monitoring, and updating their eCommerce websites.
Unlike Shopify, which offers a range of reports and analytics based on the pricing plan chosen, BigCommerce provides professional-level reporting and analytics across all its solution packages. These encompass customer reports, sales reports, financial reports, marketing reports, and more. Moreover, for businesses in need of more extensive data capabilities, BigCommerce offers a wide app library for easy integration with third-party software
BigCommerce distinguishes itself from competitors by providing multi-store support across all of its pricing plans. This feature is especially advantageous for businesses that operate multiple stores or are active in various segments, such as B2B and B2C. With the Standard plan, a business can create up to 3 stores, while the Plus and Pro plans allow for 5 and 8 stores, respectively. In contrast, Shopify, a leading SaaS platform, offers multiple store capabilities exclusively through its Shopify Plus solution, which starts at a monthly cost of $2,000.
Using BigCommerce helps businesses save costs in various aspects such as hosting, maintenance, updates, and security. BigCommerce handles these tasks, eliminating the need for additional expenses. Regardless of the chosen pricing plan, BigCommerce doesn’t impose transaction fees, provides unlimited bandwidth and file storage without extra charges, and permits the creation of an unlimited number of staff accounts.
In addition, compared to Shopify, where businesses may incur significant costs to integrate third-party apps and utilities for enhanced functionality, BigCommerce includes essential features tailored to each plan. This integrated approach results in significantly more cost-efficient operations.

When compared to other SaaS platforms like Shopify or Squarespace, the cost of using the BigCommerce platform seems relatively higher.

Plus, businesses must continue to pay this ongoing fee along with any charges for third-party services (if applicable) on a monthly basis, without ownership or control over the source code and system data.
On the other hand, open-source platforms such as Magento or OpenCart require businesses to make a one-time payment for both usage and service integration fees, granting them long-term ownership of the source code and system data.
Just like other SaaS eCommerce platforms in the market, BigCommerce retains ownership and control over the source code and data of the entire eCommerce website system.
In practical terms, this means that all of a business’s eCommerce data becomes closely tied to BigCommerce’s database. Therefore, if a business wishes to migrate to another platform in the future, it can only access CSV files containing a portion of its data.
Additionally, while it’s exceptionally rare, in the unlikely event that BigCommerce were to suddenly cease all operations, all data related to a business’s activities on this platform could potentially be lost.
At the time of writing, BigCommerce provides users with a selection of 12 free themes and approximately 180 paid themes. This count is somewhat limited in comparison to other SaaS platforms like Wix or Squarespace.
The free themes come with modern and professional interfaces, suitable for businesses to start their eCommerce website journey. However, these themes are quite similar to each other, differing mainly in color schemes.
In reality, despite the claim of having 12 themes, users often discover only around 5-6 truly distinctive options.

The paid themes, on the other hand, come with a price tag ranging from $195 to $395, and some of them may have similar designs.
However, BigCommerce offers a significant advantage: all the free and paid themes are visually appealing and highly responsive. This means that these themes can automatically adapt their layouts to suit various screen sizes, including smartphones, tablets, desktop computers, and more.
For many years providing eCommerce solutions for clients across the globe, SECOMM has observed a growing trend when it comes to eCommerce website development, particularly on the BigCommerce platform.
To gain a deeper understanding of BigCommerce and how to deploy it the right way, feel free to reach out to us or call our hotline at 02871089908 for free consultations.

Point of Sale (POS) is a system employed by businesses to handle sales transactions, monitor inventory levels, manage customer relationships, generate revenue reports, and conduct business analysis, among other functions. By implementing POS, businesses, particularly SMEs, gain a comprehensive understanding of their operational activities and streamline their management processes.
In this article, SECOMM will evaluate and compare the five most widely-used POS software solutions among small and medium-sized enterprises, including Clover, KORONA POS, KiotViet, and POS365.
Clover is a POS software developed by Clover Network Inc, aimed at offering an integrated solution for handling sales and payments for both small and medium-sized businesses. Clover provides POS solutions across various industries, including restaurants, services, retail, and more. Specifically, the costs associated with implementing Clover’s POS for retail SMEs are categorized into three primary packages:

Ease of Use: The Clover interface is intuitive and user-friendly, making it easy to navigate on the touchscreen and access system functions.
Customization: Users have the flexibility to tailor the interface and configure the system to meet their individual needs. This includes modifying screen layouts, customizing function buttons, and setting options to align with specific business operations.
Offline Support: Clover is equipped to function offline, a valuable feature in the event of an internet connection disruption. Transaction data is securely stored and automatically synchronized once connectivity is restored, ensuring uninterrupted business operations.
High Initial Costs: Clover carries a higher initial price tag compared to alternative POS solutions, particularly for businesses choosing the comprehensive payment package. This may pose a barrier for smaller businesses operating with limited financial resources.
Invoice Formatting Limitations: Clover has some limitations regarding invoice formatting and customization, which can pose challenges for businesses with specific requirements for invoice formats and content. For example, adding special liquor consumption taxes, collecting stamps on invoices for grocery stores, and so on.
Rely on the Clover Ecosystem: Clover POS functions optimally within the Clover ecosystem and may not seamlessly integrate with diverse management systems such as CRM, ERP, etc., offered by different brands.
KORONA POS is a retail system developed by KORONA, intended to assist in sales management, payments, and inventory control for small and medium-sized businesses.
Currently, KORONA POS offers a range of solution packages for businesses to select from:

User-Friendly Interface: KORONA POS boasts a straightforward and user-friendly interface, ensuring ease of use even for employees lacking prior experience with POS systems.
Regular Updates and Upgrades: KORONA POS offers frequent updates and improvements to enhance its features and resolve issues, all while ensuring uninterrupted daily business operations.
Cross-Platform Compatibility: KORONA POS is compatible with multiple platforms, including desktops, laptops, tablets, and smartphones. This flexibility enables sales staff to process transactions and manage sales from virtually any location.
Internet Required: KORONA POS relies on a continuous internet connection to operate. Disruptions in the network connection can lead to interruptions or even render transactions and management tasks impossible.
Vendor Risk: When businesses adopt KORONA POS, they become reliant on the vendor for system maintenance and upgrades. Any issues or service deviations from the vendor can have an impact on the business’s operations.
POS System Migration Challenges: If a business has been using a different POS system and intends to switch to KORONA POS, the transition process can be intricate and may require a significant investment of time, effort, and resources to migrate all data effectively.
KiotViet is a business management and retail point-of-sale system catering to retail stores and restaurants. KiotViet provides an array of sales management features and tools, encompassing payment processing, inventory control, customer management, order handling, delivery, reporting, and business analysis.
KiotViet offers three options for implementing their POS system:

Ease of Use: KiotViet has a user-friendly interface with tailored support for Vietnamese users, eliminating the need for extensive technical expertise during setup and operation.
Seamless Integration: KiotViet offers flexible integration with various peripherals like printers, barcode scanners, payment devices, and other applications such as inventory management, HR management, and financial systems. This results in a comprehensive POS system for effective business management.
Efficient Inventory Management: KiotViet facilitates efficient inventory management, simplifying the process of updating product information and merchandise categories. Therefore, businesses can maintain control over inventory levels, monitor stock movements, and ensure on-time product availability.
License fee: KiotViet necessitates monthly or yearly license fee, which may pose challenges for small or recently formed businesses operating with limited funds.
Limited customization: While KiotViet provides some customization options, the capacity for complex customization to cater to individual business requirements may be limited.
Limitations in Niches Industries: KiotViet primarily targets retail and restaurant businesses, which implies that certain features or management procedures may not be well-suited or could be restricted for niche industries such as electronics, pets, agriculture, and others.
VNPAY-POS, an ‘All-in-one’ solution developed by VNPAY, consolidates numerous features into a single device to comprehensively fulfill a business’s sales and payment management requirements.
VNPAY currently extends two primary options to businesses and organization using VNPAY-POS:

Diverse Payment Methods: VNPAY-POS allows businesses and individuals to accept payments from customers using a range of electronic payment methods, including e-wallets, bank cards, QR codes, and bank transfers.
Appealing Incentives and Comprehensive Support: In addition to its core features, the solution offers advanced functionalities like support for 0% installment plans, cross-selling services, quick and professional 24/7 registration assistance.
Optimized Sales and Business Management: A VNPAY SmartPOS device goes beyond payment processing, performing various tasks such as digital menu display, item selection, order placement, invoice printing, sales management, data extraction, and more. This streamlines operational costs for businesses.
Ongoing Costs: VNPAY POS may entail increasing monthly ongoing costs or transaction charges for payment processing, potentially straining businesses with limited financial resources.
Feature Limitations: In comparison to certain other POS systems, VNPAY-POS has limitations in its feature set, particularly in tailoring solutions to meet the specific needs of individual businesses.
Hardware Compatibility: VNPAY-POS mandates specific hardware prerequisites for operation, such as tablets or mobile devices supported by VNPAY. This could necessitate an initial investment for adopting VNPAY-POS.
POS365 is a cloud-based POS system developed by 365 Technology Corporation. POS365 provides a comprehensive solution for retail businesses, restaurants, cafes, and related industries.
Currently, POS365 offers three packages for businesses:

Vietnamese business-friendly: POS365 has a modern interface that’s easy to navigate, with features thoughtfully tailored to Vietnamese business practices.
Diverse Features: POS365 offers a comprehensive set of sales and business management tools, encompassing inventory control, order processing, warehouse management, customer relations, staff oversight, and business reporting.
Multi-Branch Management: POS365 facilitates the management of multiple branches and sales points through a unified system, simplifying business expansion and operation oversight.
Limited customization: POS365 comes with certain limitations regarding customization and specific business requirements adjustments. This can pose challenges for businesses with unique needs or customization preferences.
Internet required: POS365 relies on a stable internet connection to function. If there’s an internet disruption, payment processing and business management may experience interruptions.
Limited security: Because POS365 is an online system, there’s a higher risk of cyberattacks or data breaches. Businesses need to implement appropriate security measures to safeguard customer information and business data.
Related content: Top 5 best POS software for large-scale enterprises in 2023
Above is a brief overview of 5 POS software solutions widely used by SMEs to enhance business efficiency. Businesses need to consider various factors to select the most suitable POS system.

Much like searching for the right eCommerce platform that fits a business model, the quest for a suitable POS system can be equally challenging, especially for large enterprises.
In this article, SECOMM will delve into the top five widely favored POS software solutions by large corporations today, including Square, Lightspeed Retail, LS Retail, Heartland Retail, and Shopify POS.
Square POS, developed by Square, is a highly favored POS system among many international large-scale enterprises due to its cost-free setup. However, Square applies fees for each transaction executed on the POS, amounting to 2.6% and 10 cents for every tap, dip, or swipe. For the ‘Buy Now, Pay Later’ payment scheme, the fees are 6% and 30 cents. Furthermore, Square provides a tailored POS package for businesses generating revenue exceeding $250,000.

Types of POS system: Tablet-based POS system, Mobile POS system, Cloud-based POS system.
It’s free: Square software is completely free to use, without any charges for setup or monthly licenses.
It’s User-Friendly: Square offers a straightforward and intuitive user interface, making it easy for users to quickly adapt to and utilize the system effectively.
It’s flexible: Square empowers businesses to execute sales transactions from virtually anywhere using mobile devices like smartphones or tablets. This flexibility enables businesses to reach and serve customers at any time and place.
Costs Increase with Each Transaction: Square applies transaction fees (2.6% + 10 cents) to every payment processed. While its fee structure is relatively competitive, businesses with substantial sales volumes may find these fees impacting their overall profitability.
Limited Hardware Compatibility: Typically, POS systems are designed to work seamlessly with hardware provided by Square. This means that businesses might encounter challenges when attempting to utilize hardware from alternative suppliers or integrate with existing brand-specific POS systems.
Feature Constraints: Square does have some feature limitations compared to other POS systems. For instance, functionalities like multi-store management, membership card integration, or compatibility with various other business management software may be limited.
Lightspeed Retail is a tailored POS solution crafted for businesses operating across diverse industries. It earns praise for its wide-ranging features, high level of customization, and its seamless integration capabilities with various applications and services.

Types of POS system: Tablet-based POS system, Mobile POS system, and Cloud-based POS system.
Multi-Industry: Lightspeed Retail is specifically crafted to cater to a wide array of industries, including retail, restaurants, coffee shops, spas, salons, and more. This versatility positions Lightspeed as a multifunctional solution across various sectors.
Integration and Scalability: Lightspeed seamlessly integrates with numerous other applications and services, encompassing inventory management systems, online ordering platforms, integration with online sales channels, and much more. This flexibility enables businesses to scale and tailor the system to meet their unique requirements.
Customer Support: Lightspeed earns accolades for its top-notch customer support, offering assistance through phone, email, and online channels. The friendly and professionally trained support team is adept at resolving a multitude of issues.
High Costs: Lightspeed is associated with a higher price point in comparison to several other available POS solutions in the market.
Complex Initial Setup: The initial setup and configuration of Lightspeed can prove intricate for users lacking prior tech experience. Accurate installation, coupled with appropriate configuration, is essential to guarantee stable operation.
Internet Required: As an online POS system, Lightspeed relies on a consistent internet connection for optimal performance. Any disruptions or instability in the internet connection can lead to transaction processing issues and hinder system access.
LS Retail stands as a top-tier provider of POS and ERP software grounded in the Microsoft Dynamics platform. It is meticulously tailored to oversee the entirety of business operations across diverse sectors, including retail, restaurants, hotels, pharmacies, and gas stations.

LS Retail extends three solution packages for businesses to select from:
Types of POS system: Tablet-based POS system, Mobile POS system, and Cloud-based POS system.
Holistic Management: LS Retail offers an integrated POS and ERP solution, facilitating the synchronization of business data and more efficient management across both systems.
Multi-Channel Sales: LS Retail supports a diverse array of sales channels, encompassing traditional brick-and-mortar stores, eCommerce websites, and mobile point-of-sale (mPOS) kiosks. This broadens business horizons, reaching a larger pool of potential customers.
Efficient Inventory Management: LS Retail delivers real-time inventory management algorithms, empowering businesses to govern stock levels, item locations, and optimize procurement processes. This results in reduced shortages and excess inventory, ultimately enhancing operational efficiency.
High Costs: As LS Retail is a comprehensive POS and ERP solution, both ownership and maintenance costs may be considerably high for businesses.
Technical Expertise Required: Implementing LS Retail mandates that your business’s workforce possesses specialized technical skills and undergoes dedicated training
Dependency on Microsoft Dynamics: LS Retail is built on the Microsoft Dynamics platform, meaning the implementation and enhancement of the LS Retail system hinge on the evolution of Microsoft Dynamics, influencing bug fixes and the incorporation of the latest updates to some degree.
Heartland Retail is a cloud-based point-of-sale (POS) platform tailor-made for retail businesses.
As of now, Heartland levies a fee of $89 per month per point of sale for their POS software. Furthermore, this platform provides payroll services starting at $89 per month for 1-5 employees and payment processing services with a cost of 2.6% per successful transaction, alongside 10 cents for each tap, dip, or swipe.

Type of POS system: Cloud-based POS system
User-Friendly Interface: Heartland Retail boasts a user-friendly and intuitive interface. Sales staff can easily navigate between functions, process payments, and engage with customers effortlessly.
Smart Reporting and Analysis: Heartland Retail offers sophisticated analytical tools and reporting capabilities, empowering businesses to gain a deeper insight into their performance and consumer trends.
Integration with Auxiliary Systems: Heartland Retail is equipped to seamlessly integrate with various auxiliary systems, including accounting, human resources management, and customer relationship management (CRM) systems. This integration facilitates the creation of a comprehensive information system, enhancing the efficiency of different departments within the organization.
Inefficient Customer Support: Numerous customer feedback reports cite limitations in customer support, with varying response times from Heartland Retail’s support team and inconsistent answers or solutions. This can pose difficulties for businesses requiring swift assistance or specific solutions.
Multi-Store Management Constraints: Heartland Retail lacks robust and flexible multi-store management features for companies operating beyond the U.S., as the company’s primary headquarters is exclusively located in the U.S.
Limited New Features and Updates: Heartland Retail doesn’t frequently introduce new features and updates, unlike some other POS systems. This limitation may hinder the adoption of the latest technologies and trends in the industry.
Shopify POS is a POS solution designed by Shopify, catering to businesses utilizing their platform and seeking sales management software to effectively manage their business affairs. The usage cost for Shopify POS amounts to $89 per month per location, with a reduced rate of $79 per month per location for businesses opting for an annual subscription.

Ease of Use: Shopify POS boasts a straightforward and friendly admin interface, designed for quick staff adaptation, reducing training time, and minimizing data entry errors.
Seamless Integration with the Shopify Platform: It smoothly integrates with eCommerce websites built on the Shopify platform, enabling businesses to efficiently manage both physical and online stores from one centralized platform, resulting in time and resource savings.
Customization: Shopify POS enables businesses to customize the interface, product labels, invoices, and create brand introduction pages for brick-and-mortar stores, among other features.
Types of POS system: Tablet-based POS system, Mobile POS system, Cloud-based POS system
Exclusive to the Shopify System: Since this software is built by Shopify, it can only be integrated with this platform.
Complexity with Multiple Stores: While Shopify POS offers multi-store management capabilities, handling and configuring various stores can become intricate as the number of stores grows. Businesses must invest sufficient time in meticulous management, maintenance, and information updates for each individual store.
High Transaction Fees: When using Shopify POS, businesses are required to pay transaction fees (ranging from 2.4% to 2.6%) for each transaction. These fees can add up, especially for businesses with a large volume of transactions.
Above is a brief comparison of five POS software systems widely used by many large businesses to enhance the efficiency of their operations. Businesses need to consider various factors to select the most suitable POS system.

The Point of Sale (POS) software system stands as a crucial management system for all types of enterprises, be it online, offline, or O2O (online to offline) businesses.
POS or Point of Sales is sales management software that empowers businesses to efficiently monitor all their business activities, anytime and anywhere. In essence, POS is a complete system comprising both hardware and software components, or it can be as straightforward as a point-of-sale device, such as a computer, tablet, smartphone, receipt printer, and so on.

With its robust management capabilities, POS helps businesses oversee and process sales transactions, calculate payments, generate invoices, manage inventory, handle customer relationships, and deliver crucial insights regarding sales performance.
There are four main types of POS systems that businesses commonly use today, including Legacy POS system, Tablet-based POS system, Mobile POS system and Cloud-based POS system.

The Legacy POS system, also known as on-premise POS, is a type of point-of-sale system that relies on conventional hardware and software to handle sales transactions and manage local data. This means that all transactions and information are stored on a single device, with businesses only able to access the data from that specific device.
As a result, traditional POS systems often require installation and configuration at each individual point of sale, and they typically lack remote accessibility. This can slow down the integration process with eCommerce systems.
For example, some legacy POS systems include Aloha, Oracle MICROS, Squirrel Systems, and more.
A Tablet-based POS system is a type of POS system that employs tablets as the main devices for processing sales transactions, rather than relying on conventional computers or standalone POS equipment.
Due to its reliance on hardware that is familiar to many, integrating this POS system with eCommerce platforms and training staff tends to be more straightforward compared to legacyPOS systems.
Examples of well-known Tablet-based POS systems include Lightspeed POS, Square, Shopify POS, and others.
A Mobile POS system is a type of POS that employs mobile devices like smartphones, tablets, or wearable devices for handling sales transactions. This allows sales staff to move freely within the store or conduct transactions directly at the customer’s location.
This functionality enables sales associates to access product details and customer records via the Mobile POS system, facilitating inventory checks and offering personalized recommendations to customers. Just like Tablet-based POS systems, integrating and training staff to use Mobile POS systems is generally uncomplicated.
Some widely used Mobile POS systems include Lightspeed POS, Clover, Square, and others.
A Cloud-based POS system leverages cloud computing technology to store and process sales data. Instead of keeping data on local computers or in-house servers, this system adopts an online approach to manage and access data from any device with an internet connection.
The majority of modern POS systems are cloud-based because they offer various advantages, including remote accessibility, flexibility, easy integration, and scalability. They enable businesses to oversee multiple points of sale from a unified platform, providing real-time data and insights for informed decision-making. Furthermore, Cloud-based POS systems reduce hardware demands and installation costs when compared to other POS solutions.
Some prominent examples of top Cloud-based POS systems for businesses include Lightspeed POS, Square, Clover, and others.

The POS system streamlines and automates the sales process, ensuring faster and efficient transactions. Businesses can swiftly process payments, precisely calculate totals, and produce invoices or receipts within mere seconds.
The POS system empowers businesses to actively monitor and manage their inventory in real-time, receiving alerts when products are running low and automatically initiating reorder processes. This helps prevent stock shortages or excess inventory, ultimately optimizing inventory levels and reducing storage expenses.
The POS system offers the ability to analyze and report detailed revenue data, empowering businesses to monitor their performance, understand consumer trends, identify favored products, and so forth. Consequently, this data forms the basis for businesses to strategize for the future.
The POS system simplifies the process of monitoring each employee’s sales volume, work hours, and performance indicators. Consequently, businesses can obtain precise data for calculating individual commissions, streamline payroll processing, and identify high-performing team members or those requiring further training.
Overall, POS stands as a vital management software within any eCommerce business framework. Businesses should conduct thorough research on different POS system types to choose the most fitting and effective management software in line with their business model and strategy.
Contact SECOMM or dial our Hotline at (02871089908) for consultation and the implementation of your POS system

The 2022 Headless CMS market was valued at approximately $592.43 million and is projected to reach $672.09 million by the end of 2023. These figures come as no surprise as Headless CMS has become increasingly popular in recent years due to the numerous benefits it offers to businesses. These benefits include cost-effectiveness, the ability to distribute and repurpose content across various channels, high customization and flexibility to work with any technology or framework, a future-proof architecture that can seamlessly integrate with third-party services, and adaptability to emerging technologies.
These advantages have encouraged businesses to adopt Headless CMS to enhance their online presence. However, the first crucial step is selecting the most suitable platform from the many excellent options available.
This article will provide an overview of the top 10 leading Headless CMS platforms, highlighting their distinctive features, as well as their pros and cons, to assist businesses in making an informed choice
Sanity stands out as a cloud-based Headless CMS platform that provides businesses with a suite of tools for content creation, editing, organization, and publication. Renowned for its remarkable flexibility and impressive scalability, this platform accommodates projects of varying complexity, from straightforward to intricate. Sanity offers robust support for developers working with an array of frameworks including React, Vue, Next.js, Nust.js, Remix, Svelte, Eleventy, Gatsby, and more.
Moreover, it extends its compatibility to multiple programming languages like JavaScript, PHP, Rust, and others, enabling businesses to seamlessly integrate with diverse platforms such as Shopify, BigCommerce, Algolia, Commerce Layer, Mux, Cloudinary, Transifex, and more.

Sanity offers four solution packages for businesses to choose from:

Storyblok is a leading API-first Headless CMS that prioritizes businesses’ ability to effortlessly generate, oversee, and disseminate content across multiple platforms. This software offers a user-friendly interface, empowering content marketers to efficiently oversee and adapt content without demanding extensive technical proficiency. Storyblok also aids developers through various APIs like GraphQL, Management API, and Content Delivery API, and is compatible with frameworks such as React, Vue.js, Angular, Nuxt.js, Next.js, and Gatsby.

Storyblok offers a variety of solution packages for businesses, including:

Contentful stands out as an API-first Headless CMS, prized for its adaptability and remarkable scalability. It enables businesses to effortlessly craft, oversee, and distribute content across diverse channels and devices, encompassing websites, applications, IoT gadgets, and beyond. Contentful boasts a rich assortment of APIs, such as REST, GraphQL, Content Management API, Content Delivery API, and Content Preview API, among others.

Contentful currently offers three solution packages:

Strapi is an open-source JavaScript-based Headless CMS celebrated for its robust customization and expansive capabilities. Strapi provides developers with a wide array of APIs, including REST, GraphQL, Entity Service, Query Engine APIs, and more. Furthermore, it seamlessly integrates with popular frameworks such as Vue.js, Angular, React, Next.js, Eleventy, Svelte, and more.
Notably, Strapi boasts a user-friendly interface, empowering content marketers to swiftly create, edit, and publish content without the need for extensive programming skills. This reduces reliance on developers. Additionally, Strapi shines with its Omnichannel capabilities, enabling content dissemination across diverse channels, including websites, apps, and IoT devices.

Strapi offers four solution packages for businesses to choose from:
Self-hosted (self-hosted by the business)
Cloud (hosted by Strapi)

Hygraph is a federated content platform that enables the integration of content data from various sources and backends into a single storage repository through a GraphQL API without the need to move or create multiple copies of that content.

Headless CMS vs Federated Content Platform
user interface, enabling the distribution of content across various digital channels. However, in line with technological advancements, CMS providers are attempting to consolidate all content data within the CMS itself, creating what is known as a Content Hub, from which they distribute content.
Nonetheless, this approach has its drawbacks as it necessitates continuous data synchronization, which may not always ensure data accuracy when delivered to diverse channels. In such scenarios, a Federated Content Platform offers a pragmatic solution by integrating and storing content and data from any third-party system via GraphQL API or REST API, subsequently distributing the original data to multiple channels.

Looking at the scenario with Hygraph, it serves as a central hub for integrating and storing data from various sources. Acting as an API gateway, any changes made to the original data are first updated within Hygraph and then distributed to one or more front-end platforms. Users of Hygraph can access this updated data from multiple sources but are unable to make direct edits, preventing the proliferation of multiple data versions.
Hygraph offers three main solution packages for businesses:
Brands that use Hygraph include Samsung, Shure, Booking.com, Philips, Telenor, Ashley, Dr. Oetker, Neat, Dmarket, Flybondi.com, etc.
To learn more about Headless CMS and choose the right deployment platform, please contact SECOMM or call our hotline at (028) 7108 9908 for a free consultation.

OpenCart and Magento have consistently been pitted against each other as open-source platforms for businesses in need of building specialized eCommerce websites, particularly for enterprises and corporations.
So, which of these open-source eCommerce platforms, OpenCart or Magento, is the right fit for your business?
OpenCart is a freely developed open-source eCommerce platform designed in PHP. It’s favored for its user-friendliness and simplicity, boasting an easy-to-navigate admin dashboard that allows product management, promotions, order processing, and reporting without requiring technical expertise.

OpenCart offers two options for businesses:
As per Build With data, OpenCart has been adopted by over 400,000 websites, primarily by small to medium-sized businesses in the United States, Russia, the United Kingdom, Ukraine, and Brazil.
Related Reading: What is OpenCart? Key Pros and Cons of OpenCart
Magento (Adobe Commerce), much like OpenCart, is an open-source eCommerce platform developed using the PHP programming language. Magento stands as the ‘pinnacle’ among all open-source eCommerce platforms due to its comprehensive control and high scalability, offering a plethora of specialized features.
At present, Magento provides three primary editions, which are:

According to BuildWith, Magento supports over 160,000 websites, with significant popularity among large businesses in the United States, the United Kingdom, the Netherlands, and Germany.
Given the differences in service offerings between the paid versions of OpenCart and Magento, this SECOMM article will focus on comparing the two free versions.
Related Reading: What is Magento? Key Pros and Cons of Magento

Overall, OpenCart and Magento are both open-source platforms developed using PHP. They are both robust eCommerce platforms with powerful features and a multitude of additional utilities.
The usage costs of OpenCart and Magento are quite alike, as both offer free enterprise versions that can be downloaded and installed without any charges.
Since they are open-source platforms, both possess exceptional customization capabilities for integrating third-party add-ons.
This enables businesses to effortlessly install and manage various management systems like POS, ERP, CRM, and others within a single system.
OpenCart offers an extensive library of extensions, with approximately 13,000 extensions at your disposal. Likewise, Magento boasts a vast collection of extensions, with over 5,000 to choose from.
Both platforms enable businesses to enhance their eCommerce websites with a plethora of additional features using these extensions, eliminating the need for coding concerns.
OpenCart is recognized as being more user-friendly for beginners, primarily due to its intuitive interface and straightforward installation process. However, businesses should still possess a basic level of technical knowledge related to hosting, FTP (File Transfer Protocol), security upgrades, and the like.
Within the admin dashboard, users can effortlessly navigate through sections such as ‘Catalog,’ “Extensions”, “Sales”, “System”, “Reports”, and “Help”.

Magento isn’t a “playground” suited for beginners due to its intricate installation process, which demands a high level of technical expertise to set up.
While Magento 2 is considered more user-friendly than Magento 1, the admin dashboard still offers a multitude of options that can pose challenges for newcomers, especially when it comes to understanding Magento-specific terminology, resulting in a time-consuming learning curve.

OpenCart provides around 500 themes, available in both free and paid options (ranging from $60 to $70), catering to diverse industries. This platform enables businesses to preview their website’s appearance with various themes before making a purchase. Subsequently, businesses can customize these themes according to their specific needs.

In the case of Magento, businesses have three options for creating user interfaces:
In summary, both OpenCart and Magento offer a wide selection of budget-friendly themes, but Magento allows for more extensive customization to optimize the eCommerce website’s interface.

In terms of scalability, OpenCart is suitable for small and medium-sized business websites because it can only handle a limited number of products and transactions. On the other hand, Magento is specifically designed to manage large and complex eCommerce websites, capable of handling thousands of products and daily transactions without performance issues.
When it comes to flexibility, OpenCart provides a variety of extensions and add-ons to enhance website functionality. However, its flexibility may be somewhat constrained when dealing with intricate custom requirements. In contrast, Magento offers a higher degree of flexibility, enabling businesses to customize every aspect of their website. It boasts a comprehensive system of modules and better compatibility with third-party integrations, allowing businesses to tailor and expand their website to suit their specific needs.
Overall, Magento surpasses OpenCart in terms of scalability for eCommerce websites.
OpenCart offers two types of support to its users:
Magento provides a Help Center, but its support staff primarily focuses on Adobe Commerce, which may not fully address the needs of businesses using Open Source. However, Magento boasts a global developer community of over 13,000 individuals, making it relatively straightforward to find solutions.
OpenCart doesn’t assume responsibility for the security of eCommerce websites as it operates on an open-source platform. This means that OpenCart’s code and framework are publicly available, rendering websites more susceptible to potential attacks.
In contrast, despite also being an open-source platform, Magento places a strong emphasis on security. Magento has consistently released security patches since 2015 to identify vulnerabilities. This commitment ensures that eCommerce websites built on Magento maintain a high level of security, instilling confidence in online shoppers.
Through the use of third-party tools such as Mage Report and Mage Scan, businesses can assess their security status. Additionally, Magento employs CSP (Content Security Policy), which offers a structured set of principles for restricting browser content to trusted services only. This allows browsers to determine which web tools to block and which ones to trust.
Even though both OpenCart and Magento are provided with free licenses, there is a significant difference in the development costs for eCommerce websites.

While Magento comes with a higher implementation cost than OpenCart, it offers a plethora of features for eCommerce websites. These include advanced search capabilities with Elasticsearch and OpenSearch, content editing tools that don’t require coding, support for categorizing a wider range of product types, and advanced shipping configuration, among others. In contrast, adding these features to OpenCart would necessitate the use of numerous extensions and increased storage resources to ensure efficient operation.
Considering the evaluations presented earlier, OpenCart proves to be a suitable choice for small and medium-sized enterprises (SMEs) seeking to establish their eCommerce websites. In contrast, Magento is an excellent fit for both SMEs and large corporations with specific and highly customizable eCommerce system requirements. Magento allows businesses to own a tailor-made system by either starting with a basic eCommerce website and gradually enhancing it or by creating a comprehensive system from the ground up.
With our extensive experience in implementing eCommerce solutions for clients across diverse countries, SECOMM comprehends the challenges and complexities that businesses encounter when selecting the ideal platform for constructing a professional eCommerce system.
Contact SECOMM today or call our Hotline at (02871089908) for a complimentary consultation.

Data holds significant value for eCommerce enterprises across all sizes, yet effectively managing and monitoring it is no simple task. Hence, the advent of ERP software emerges as a superior solution, enabling the amalgamation of all business data into a singular database for seamless accessibility, analysis, and oversight.
Nevertheless, to fully unlock the capabilities of ERP, businesses must opt for software equipped with features aligned with their specific business requirements. Recently, six prominent ERP software solutions are widely adopted by many eCommerce enterprises: Oracle Netsuite, Acumatica, Odoo, Sage x3, SAP S/4 HANA, and Microsoft Dynamics 365.
ERP stands for Enterprise Resource Planning, is a software solution designed to assist businesses in gathering, storing, analyzing, and overseeing all data pertaining to their business operations from diverse internal departments, all within a single database. This data encompasses:
Integrating ERP software into eCommerce operations empowers businesses to centrally manage data originating from multi-channel sales and marketing endeavors, encompassing sources like websites, social media, mobile devices, and brick-and-mortar stores.

On-premise ERP software, also referred to as ERP in-house, is installed and stored directly on the business’s servers and internal infrastructure. When utilizing on-premise ERP, the business assumes responsibility for managing hardware, IT infrastructure, software updates, and maintenance.
Cloud-based ERP software is supplied, stored, and managed by a third-party provider. This allows users to access it remotely from any device with an internet connection and is also known as Software as a Service (SaaS). In this scenario, the provider takes charge of infrastructure management, encompassing servers, storage, data backups, updates, and software maintenance.
Hybrid ERP software is a combination of both on-premise and cloud-based ERP solutions. In the hybrid ERP model, specific modules of the ERP system are stored on-premise, while others are stored in the cloud. This approach enables businesses to leverage advantages from both software models. For instance, critical data or modules can be kept on-premise for control and heightened security, whereas less critical data or modules can be hosted in the cloud for effortless accessibility and future expansion.

One notable advantage of ERP software is its real-time integration capability, which consolidates diverse departmental data into a unified database. This consistency streamlines data management, especially considering the substantial volume of data that eCommerce businesses accumulate daily, much of which pertains to purchasing behavior.
As a result, when integrating this data with other business information, enterprises can uncover and implement distinctive approaches to:
For instance, ERP software provides businesses with reports encompassing details about best-selling products, canceled orders, recurring customer lists, cart abandonment rates, interactions with social media posts, and more. In turn, businesses can amalgamate all this data within a shared database to gain a holistic perspective of the current landscape and swiftly make pertinent adjustments for eCommerce expansion.
eCommerce enterprises employing a variety of channels in their sales and marketing strategy will likely need to evaluate sales performance and engagement levels across each channel to gauge their efficacy. ERP software assists businesses in concurrently managing sales channels within a centralized database.
Through analyzing integrated ERP data from various channels, encompassing social media, websites, mobile apps, eCommerce platforms, and more, enterprises can understand why one sales channel surpasses others and determine which marketing campaigns yield favorable conversions and which ones require enhancement.
Insufficiently integrated business data can lead to difficulties in accessing accurate and updated information. This may compel businesses to manually input extensive data, potentially resulting in errors.
Conversely, the use of ERP can facilitate nearly impeccable automated data entry. Moreover, this software supports other automated processes, like invoice generation and marketing campaign automation, among others. This frees businesses from monotonous manual tasks, enabling them to concentrate on pivotal tasks that enhance revenue.
Oracle NetSuite serves as a cloud-based ERP solution, delivering a comprehensive set of tools for effectively managing business operations. This software empowers eCommerce enterprises to automate functions across multiple domains, including sales management, marketing, customer relations, financial control, inventory management, and more.
What sets Oracle NetSuite apart is its adaptability and scalability, catering to businesses of various scales and industries. It streamlines eCommerce workflows while enhancing operational efficiency, all facilitated by real-time insights available through a unified dashboard.

Key features of Oracle NetSuite encompass:
Pros:
Cons:
Cost: Estimated deployment costs for Oracle NetSuite can commence at $10,000. Nevertheless, this is not a fixed price and will be tailored according to each business’s specific deployment requirements.
Acumatica stands as a cloud-based ERP software designed to cater to businesses of all sizes, particularly those in rapid development. It offers adaptable cloud storage alternatives, including both public and private clouds, ensuring convenient access and secure handling of business data.

Prominent features of Acumatica including
Pros:
Cons:
Cost: Estimated costs for deploying Acumatica can range from $15,000 to $40,000 per year. However, this is not a fixed price and will be customized based on the specific deployment needs of each business.
Odoo is an open-source ERP software in a modular form that can be customized to support businesses in efficiently managing various aspects of their operations, such as customer relationship management (CRM), accounting, inventory management, and more. Odoo provides an optimal solution for businesses of all sizes and industries.

Key Features of Odoo:
Odoo offers a comprehensive set of features and modules ranging from basic to advanced, catering to all business operational needs in eCommerce. It stands out with the following features:
Pros:
Cons:
Cost: Businesses receive free usage if they utilize only a single module and there’s no restriction on the number of users. However, if a business uses two or more modules, the pricing structure is determined based on:
Sage X3 is a hybrid ERP software solution designed to meet the needs of medium-sized and large enterprises in managing and operating business activities across multiple locations or countries.

Key features of Sage X3:
Sage X3 offers a range of features from basic to advanced to support business management and operations processes, with a focus on product management, supply chain management, and financial management.
Pros:
Cons:
Cost: Estimated implementation costs for Sage ERP can commence at $128,000. However, this figure is not fixed and will be adjusted based on the unique deployment requirements of each business.
SAP S/4 HANA (High-Performance Analytic Appliance) is a leading hybrid ERP software designed for large-scale enterprises. SAP S/4 HANA is considered the next-generation comprehensive ERP solution by SAP, incorporating artificial intelligence technology. It is designed to optimize business processes, cater to specific industry requirements, and support decision-making processes. The software offers solutions in financial management, supply chain management, sales management, customer relationship management, and more.

Key Features of SAP S/4 HANA:
Pros:
Cons:
Cost: The pricing details for SAP S/4 HANA are not publicly disclosed, though businesses can access a 30-day free trial with certain feature limitations.
Microsoft Dynamics 365 software stands out as a superior hybrid ERP solution tailored for large enterprises. Depending on individual business needs, the ERP system can seamlessly integrate with diverse Microsoft applications to optimize various aspects of business operations, including sales, inventory, and financial management. Microsoft Dynamics 365 is well-equipped to provide effective support for numerous industries such as manufacturing, financial services, healthcare, eCommerce, and more.

Key Features:
Pros:
Cons:
Cost:
Businesses can avail of a free 30-day trial of Microsoft Dynamics 365. Depending on the module, the software offers two pricing categories:
Subsequent pricing is applicable solely to individuals licensed to utilize the first app.
As an example, in the Financial Management module:
For detailed pricing information on other modules, businesses can refer to Microsoft Dynamics 365’s pricing page.
The aforementioned is a summary of 6 eCommerce ERP software options tailored for large-scale businesses, showcasing their unique features and respective strengths and weaknesses.
To gain a more comprehensive insight into ERPs and to select the ERP software that best suits your business requirements, contact SECOMM or call the SECOMM Hotline (02871089908) for a free consultation.

In today’s landscape, ERP software plays a pivotal role in the efficient management and operation of eCommerce activities. Among them, Odoo ERP stands out as pre-configured management software, tailor-made for businesses for easy downloading and utilization, providing a range of solutions to support various business facets like sales, marketing, inventory, customer service, and more. The subsequent article aims to elucidate the concept of Odoo ERP and delve into its strengths and weaknesses when integrated within enterprises.
Odoo, also known as Odoo ERP and previously called OpenERP, is a versatile open-source business management software. It comes with complete integration and customization capabilities, catering to offer a comprehensive solution for overseeing diverse facets of eCommerce operations.

Among its noteworthy functionalities are sales and marketing management, customer relations, project oversight, manufacturing, inventory control, accounting, human resource administration, customer service handling, and a plethora of other applications. As a result, Odoo is adept at fulfilling the real-world business requirements of enterprises spanning all sizes and budget ranges, across many industries.
There are various editions of the Odoo software, with the most recent being Odoo 16; additionally, Odoo 17 is anticipated for release towards the end of 2023. With respect to version 16, the development team has incorporated numerous features and tools to bolster business efficiency, concurrently concentrating on refining a host of existing attributes. Odoo 16 stands as a source of pride, being the swiftest, most visually appealing, and intuitively designed version.
The Odoo management software is available in two primary editions that every business should thoroughly explore before implementation.

This version of Odoo is free for users to download and use. The Odoo Community edition offers a wide range of features and modules that support essential business operations such as sales management, marketing, customer relationship management, inventory management, accounting, and more.
The Odoo Enterprise edition is a premium, paid version with multiple editions tailored to businesses of all sizes. The Enterprise edition is designed to provide advanced features and modules that enhance operational workflows. The cost of the Odoo Enterprise edition is determined by five factors: the number of users, the number of utilized apps, hosting type, deployment services, and integration with third-party systems.

The Odoo interface boasts a simple and intuitive design, with modules logically and systematically organized. As a result, new users will quickly become proficient without investing an excessive amount of time.
Odoo offers an expansive array of features and modules, spanning from fundamental to advanced, to address all requirements for effective business management and operations. These encompass tasks such as sales management, marketing, customer support, accounting, inventory control, and manufacturing.
As businesses embark on Odoo implementation, they can initially utilize the complimentary Community edition and subsequently migrate to the paid Enterprise edition, unlocking the full spectrum of capabilities, modules, services, and progressive enhancements.
Previously, businesses used to store information and data within individual department databases, leading to challenges in accessing and sharing information across departments. With Odoo, apart from providing the necessary modules for management and operations, it also aids businesses by integrating and storing data from all departments in a unified database, facilitating quicker and more convenient management and tracking.
Besides storage and integration, Odoo also holds the advantage of presenting comprehensive information. For instance, the ability to showcase detailed and complete data assists businesses in effectively managing product inventory levels on a daily or monthly basis, encompassing future shipments that have not yet been recorded.
Moreover, businesses can better control working capital by gaining insight into their inventory status. Furthermore, the availability of all information in a unified database fosters collaboration and streamlines the accomplishment of complex tasks. This results in improved workflow processes, enabling businesses to effortlessly monitor interdepartmental processes with efficiency.
Another benefit of Odoo software pertains to its customization potential. Odoo allows users to tailor the software to their requirements without the necessity of writing code. Thanks to its intuitive and user-friendly interface, individuals without extensive programming skills can also make adjustments.
Comparatively, the cost of utilizing Odoo is quite reasonable in comparison to other ERPs. For businesses with a single function requirement, there is no charge for using Odoo, allowing for long-term usage. However, when utilizing two or more functions, businesses receive a 15-day trial period, followed by a moderately priced subscription.
Costs escalate further if the customization and programming of additional modules are aligned with the business’s direction are required. If a business possesses an internal team to perform these tasks, the development costs can be avoided. In practice, businesses will need to seek support from specialized Odoo experts.

Because of constrained resources and a vast user base, Odoo is unable to offer top-notch customer support to every client. Certain customers have found themselves dissatisfied as their concerns weren’t entirely resolved during their initial support interactions. Furthermore, the cost of Odoo training is quite substantial, rendering it unfeasible for small businesses to establish a specialized Odoo support team.
Much like other present-day ERP software, Odoo’s structure can pose difficulties during the initial setup for businesses adopting it for the first time. This can result in a time-consuming and effort-intensive process of addressing setup-related issues
While Odoo provides numerous built-in functionalities, being a universal ERP solution for diverse business models worldwide means that adapting Odoo to a particular business type or a specific country requires customization.
Odoo does offer customization options, but for highly specific or complex customization requirements, it might necessitate developers with extensive technical expertise and experience. This could potentially lead to extra costs for customization and overall maintenance.
Although Odoo can meet the deployment requirements for a variety of business scales, its performance, and scalability may raise considerations for larger enterprises with substantial transaction volumes. Hence, businesses should strategize their development and assess scalability aspects prior to choosing, ensuring effective operations.
With many years of eCommerce deployment and integration of various ERP systems for numerous global enterprises, SECOMM comprehends the challenges businesses face when implementing the Odoo ERP system.
Contact SECOMM or call the Hotline (02871089908) now to receive consultation on Odoo implementation.

In Headless eCommerce architecture, the user interface (frontend) is separated from the business logic and database (backend), operating independently and communicating with each other through Application Programming Interfaces (APIs). The backend of the eCommerce system can be linked to multiple frontends to deliver a seamless omnichannel experience for customers.
This omnichannel capability has driven many businesses to adopt Headless eCommerce to adapt to market trends and attract a large customer base across all potential channels.
However, from the planning stage to achieving the goals, it’s a long journey with several crucial steps that require dedicated efforts from businesses. Among them, selecting the right platform for Headless eCommerce development is essential. Currently, there are four prominent platforms in the market: Adobe Commerce, Shopify Plus, BigCommerce Enterprise, and Commercetools.
This article will focus on helping you as a business make the right decision by listing the selection criteria and pros and cons of each platform.
You need to ensure that the chosen platform supports the Headless architecture, allowing the separation of the frontend user interface from the backend system. The separation provides omnichannel capabilities, enabling you to deliver seamless and consistent customer experiences across all channels (e.g., websites, mobile devices, IoT devices, etc.).

APIs are crucial for integrating with various different user interfaces. Therefore, you should seek a platform with the ability to provide customizable APIs for seamless data exchange.

Next, you need to consider the scalability of the platform, especially for large-scale enterprises with extensive and complex product catalogs or significant inventory management needs. A highly scalable platform can easily adjust its size based on requirements, handle high traffic, and ensure top-notch performance even during peak shopping seasons.
The ability to integrate with third-party solutions is also crucial when selecting a platform. Third-party tools serve specific business needs and drive eCommerce efficiency. You can prioritize platforms with strong integration capabilities and compatibility with a wide range of third-party tools and services, including payment gateways, shipping, content management systems (CMS), analytics tools, and more.

Alongside performance and scalability, customization capability holds great significance for any business pursuing a platform to deploy Headless eCommerce. Evaluating the platform’s flexibility in design and user experience becomes crucial, ensuring effortless customization of frontend to meet specific business needs.
Security is of utmost importance for any eCommerce platform. When choosing, you must ensure the platform adheres to standard security measures, such as secure payment PCI DSS, SSL encryption, and more.
Data analytics and reporting play a vital role in optimizing eCommerce operations and making informed decisions. Therefore, you should seek a platform with powerful analytics and reporting capabilities to provide comprehensive insights into customer behavior, sales effectiveness, conversion rates, and other essential metrics.
Opting for a Headless eCommerce development on a platform that provides valuable support resources like developer documentation, forums, and support communities, or responsive customer service directly from the platform, can bring significant benefits. You should ensure they have access to necessary assistance throughout the entire implementation process.
Ultimately, the cost is a determining factor for any eCommerce business’s choice. These costs may encompass licensing fees, hosting, development, maintenance, or integration expenses with third-party services. You must assess these costs in relation to the platform’s capabilities, ensuring they align with your budget and long-term business goals.
By considering these criteria, you can select an appropriate Headless eCommerce platform that meets their business needs, provides a seamless customer experience, and supports their long-term growth objectives.

Magento is renowned as the world’s leading open-source eCommerce platform and currently ranks third in the market share among eCommerce platforms, following WooCommerce and Shopify
Magento has 2 editions:
Related Reading: What is PWA? 4 Key Benefits of Developing PWA
Shopify stands out as a leading SaaS eCommerce platform in the market, boasting over 3.75 million active stores in 2022.
Presently, Shopify provides two main editions:
Usage cost: Starts from $2,000/month and increases based on revenue.
Related Reading: What is Shopify Plus? The Pros and Cons of Shopify Plus
Similar to Shopify, BigCommerce is also one of the leading SaaS eCommerce platforms with notable features that help businesses establish a fast and easy online presence.
The BigCommerce Enterprise edition serves large-scale enterprises with various optimized business operation solutions. Among them, the BigCommerce Headless eCommerce solution stands out, enabling businesses to create a consistent customer experience along with many other supportive solutions that ensure quick website launch and easy customization.
Usage cost: Starts from $400/month and can go up to $20,000/month
commercetools is a pioneering platform for Headless eCommerce worldwide. Developed based on MACH principles (Microservice-based, API-first, Cloud-native, and Headless), Commercetools supports businesses in building and customizing eCommerce solutions tailored to their needs and their customers’ needs.
Usage cost: The pricing is not publicly available, and businesses need to contact Commercetools for further discussion. However, here are some reference points. The implementation cost starts from $300,000, and the licensing fee begins at $200,000 per year.
With extensive experience in advising platform selection and supporting eCommerce implementation for numerous businesses worldwide, SECOMM always emphasizes that choosing the right platform is the first step towards success.
Contact SECOMM or call directly at the hotline number (02871089908) now for a free consultation.

Previously, Traditional Content Management Systems (CMS) were the go-to solution for businesses to develop websites and establish an online presence. However, the Fourth Industrial Revolution and the rise of the Internet of Things (IoT) have brought about a redefinition of online presence.
Today, businesses worldwide compete to attract more customers from various digital channels like mobile apps, social media, and IoT devices. They can strive to deliver high-quality content across these channels to enhance the customer experience.
As a result, Headless CMS has gained popularity and replaced Traditional CMS. Headless CMS enables effective multi-channel content distribution, meeting the needs of businesses in the modern era.
This article explains what Headless CMS is and how it differs from Traditional CMS.
This is a content management system that separates the backend, where the content is stored (the body), from the frontend, the user interface (the head). That’s why it is called Headless.
Thanks to this separation, developers can use any technology they want for the backend without worrying about affecting the frontend. Meanwhile, marketers can create and store content once and deploy it across any digital channel because the content isn’t locked into a specific channel.
Simply because Headless CMS uses APIs to deliver a set of content across multiple channels, which is why it is sometimes referred to as an “API-first” CMS. Therefore, Headless CMS is particularly useful for implementing Omnichannel strategies to provide a consistent experience for customers.

Unlike Headless CMS, Traditional CMS architecture tightly links the backend with the frontend. Traditional CMS controls content creation, storage, and display through a single channel, typically a web browser. The tight coupling of the backend and frontend results in content getting intertwined with frontend code, making it challenging to reuse content across channels and significantly impacting the Omnichannel strategy.
While Headless CMS has gained widespread popularity as a flexible solution for multi-channel content distribution, Traditional CMS still plays a significant role in the business growth journey for many companies
Hence, when making a decision on which CMS approach to adopt, you need to carefully consider their development requirements and weigh the pros and cons of both Traditional CMS and Headless CMS.






Considering the pros and cons of both Traditional CMS and Headless CMS, it is evident that small and medium-sized businesses with simpler data structures, limited technical expertise, and programming skills may find Traditional CMS a better choice.
However, the advent of Headless CMS has provided a boost for businesses seeking to thrive in the digital race and adapt to the trends of Industry 4.0. Therefore, Headless CMS is particularly suitable for medium to large enterprises that deal with substantial content volumes. With Headless CMS, businesses can effectively manage their extensive content repositories, ensuring scalability and performance even under high traffic conditions.
The structured content storage backend allows businesses to reuse content across various digital channels. Furthermore, the API-based content distribution of Headless CMS enables seamless multi-channel content delivery, effectively enhancing the reach of target customers. Additionally, the flexibility and integration capabilities of Headless CMS make it easier for businesses to integrate the latest technologies into their existing systems and maintain robust security measures.
Overall, Headless CMS provides businesses in the digital era with outstanding capabilities for efficient content management, optimized distribution, and flexible adaptation to ever-changing market trends.
With years of experience collaborating with businesses worldwide, SECOMM understands that effectively managing and distributing large volumes of content is a key goal for every eCommerce enterprise.
Contact SECOMM or call our hotline (02871089908) today to receive expert advice on effective multi-channel content distribution solutions, stand out from the competition, and adapt to the Industry 4.0 trends with Headless CMS.

The eCommerce platforms are often considered the “backbone” of any experienced business in the market. To embark on the eCommerce journey, your business needs to choose the right eCommerce platform to build your website.
In addition to Magento, WooCommerce, Shopify, Squarespace, PrestaShop, etcOpenCart become a popular choice for many international SMEs.
OpenCart is an open-source eCommerce platform based on the PHP programming language, developed by Daniel Kerr in 1998. Currently, OpenCart offers two versions: Free and Cloud Store (Paid).

For the Cloud Store version, you have three solution options to build your eCommerce website:
According to BuiltWith, there are over 2,500 websites built on this platform. Some famous brands using OpenCart include WeLoveFine, GT Omega, Arrowfile, and Kleshna.

OpenCart is a user-friendly platform, even for those without technical experience. You don’t need to invest much time in training staff to manage products, orders, customer information, or other features on the website.
Over the years, OpenCart’s marketplace has offered more than 13,000 functional modules and ready-to-use themes. You can find suitable themes for any industry along with 3rd-party extensions, payment gateways, shipping providers, marketing tools, analytics, and reporting, which enrich your journey of building an eCommerce system.
With its nature as an open-source eCommerce platform, OpenCart has the ability to be flexibly customized. Also, you can own and control the entire source code. That said, you’ll customize code components, create updates, or even develop new features within the system based on your needs.
In addition, OpenCart also has good scalability, enabling you to upgrade to multiple languages and currencies for your global expansion goals.
For eCommerce platforms like Shopify, and BigCommerce, operating on a licensing model. This means they charge fees for platform usage on a monthly/yearly basis. These platforms typically charge an average transaction fee of 1.5% to 2% per transaction. On the contrary, OpenCart’s Cloud Store version charges no fees.

OpenCart is an open-source platform built with one of the most complex programming languages — PHP. That means, to successfully develop your own eCommerce website, you should build a skilled in-house team or collaborate with an experienced agency.
Although OpenCart offers many features, it may not be sufficient for you to manage and operate your complex eCommerce website. It’s different when compared to another PHP-based open-source eCommerce platform like Adobe Commerce (also known as Magento). Adobe Commerce allows you to expand from one website to multiple websites while managing them under the same system effectively.
It’s worth noting that OpenCart doesn’t charge transaction fees and it’s affordable cost of using OpencCart’s Cloud Store compared to other platforms. However, you need to add up the expenses for integrating various extensions. Each extension typically costs a minimum of $20 per month.
But if you want to create a comprehensive eCommerce website system, you may need at least 10 extensions. As a result, when opting for OpenCart, you should be aware of the potential hidden costs associated with these extensions.
OpenCart, with its own set of pros and cons, is generally a suitable eCommerce platform for small and medium-sized enterprises (SMEs). However, large-sized businesses looking for open-source eCommerce solutions may find platforms like Magento or Shopify Plus more fitting.
Having in-depth expertise and a track record of successfully developing complex eCommerce systems on Magento, such as Laybyland (Australia, US, New Zealand), Jasnor (Australia, New Zealand), and An Nam Group (Vietnam), SECOMM understands the challenges that businesses encounter when selecting and implementing an open-source eCommerce platform.
Get in touch with SECOMM today or call directly to the hotline at 02871089908 for a free consultation on tailored solutions for your eCommerce system development needs!

Shopify Plus is a platform designed for high-growth eCommerce businesses. Over the years, Shopify Plus has been the top choice for leading global brands such as GymShark, Fashion Nova, Kylie Cosmetics, and more.
Simply because the platform successfully provides its customers with exceptional features to optimize the customer experience and enhance the effectiveness of sales and marketing strategy.
Here are the top 6 core Shopify Plus features that benefit enterprise-level brands in eCommerce website development.
Related Readings: Top 10 Most Successful Shopify Plus eCommerce Websites
For retailers targeting sales in the global market, Shopify Plus is the go-to choice platform.
The platform provides a multi-store feature that allows businesses to create up to 9 additional stores in 20 different locations apart from the main store to track inventory and fulfill orders.

Each additional store will have its own domain, design, products, and customer data which can be managed from a single Shopify Plus account. This means businesses can easily switch between stores and manage everything from a single dashboard.
Not only Shopify Plus supports businesses in building a comprehensive eCommerce website while also facilitating Omnichannel implementation. The platform also allows businesses to provide their customers with a consistent shopping experience across channels, including websites, mobile apps, online marketplaces, social media, and physical stores.

The Shopify POS feature helps seamlessly integrate sales points from online to offline. Businesses can use Shopify POS to track orders and inventory at all active sales channels.

Shopify Flow is an eCommerce automation solution encouraged by Shopify for business implementing Shopify Plus.
Shopify Flow helps businesses handle repetitive tasks such as inventory management, fraud prevention, setting up loyalty programs, and fulfillment management quickly and automatically. This allows businesses to focus more on their core operations.
With Flow, businesses can rapidly build customized eCommerce automation workflows using visual, code-free blocks called triggers, conditions, and actions.
For example, an automated workflow to add customers to a loyalty program could unfold as follows:
LaunchPad allows businesses to set up and automate the essential processes for organizing promotional events, flash sales, and product launches.
Using LaunchPad, businesses can:
If standard Shopify businesses need to leverage apps or alternative solutions, Shopify Plus businesses have access to Shopify Scripts.
This feature is exclusively available for Shopify Plus merchants and allows for personalized customer experiences at the cart and checkout stages. Businesses can use the Script Editor app to gain more control over how customers interact with their eCommerce website by creating special offers, and discounts, adding upsells, cross-sells, and customizing the checkout experience.

With Shopify Scripts‘ high level of autonomy, businesses can freely experiment to deliver unique experiences for their customers.
Three types of scripts include
Here are some examples of scripts that can be customized:
Shopify Plus meets the highest standards of online security, and all Shopify Plus businesses have SSL certificates used to encrypt sensitive information, such as credit card details.
Moreover, Shopify Plus provides two-factor authentication and account recovery features to protect websites from unauthorized access.

In particular, businesses can obtain an Extended Validation SSL certificate, which offers the highest level of protection available on Shopify Plus. In this case, a green padlock icon will be displayed in the browser’s address bar, assuring customers that the business’s website is secure to use.
Shopify Plus also offers fraud analysis tools that allow businesses to monitor their website for detecting any suspicious activities. For example, when any fraudulent orders are detected, the tool will flag them for the business to decide whether to cancel or fulfill the order.”
Shopify Plus offers a range of features to support B2B eCommerce operations, including:

Additionally, businesses can set up wholesale channels to cater to customers with bulk purchasing needs.
Those are the 6 core features of Shopify Plus that you can leverage to boost your business operations efficiency and give your customers the best shopping experience.
Contact or call directly to the SECOMM hotline (02871089908) for a free consultation.

Shopify Plus is one of the most popular eCommerce platforms tailored for large-scale enterprises experiencing rapid growth. Currently, there are more than 27000 live webstores based on this platform.
Below, we highlight 10 brands that have achieved remarkable success in captivating customers through their online shopping experience by deploying eCommerce websites using Shopify Plus.
The success of the Kylie Cosmetics brand lies on the fame and influence of Kylie Jenner on social media along with the smart business strategy that focuses on leveraging the power of eCommerce.

The brand chose to build their eCommerce website on Shopify Plus platform with a design that emphasizes simplicity, using pink and white as the main color tones. In addition, their website only displays products from the collection that they are currently promoting. This is also their core business strategy – they limit the quantity of products sold to target the customers’ FOMO mentality.
Another famous brand that deploys their Shopify Plus eCommerce website is GymShark. Established in 2012, the brand specializes in providing accessories and sportswear, with an initial value was around 1 million USA. Over the years, GymShark ultimately becomes a billion-dollar brand and makes their presence known in over 131 markets.

The GymShark website showcases an extensive product catalog for men, women, and children, offering a wide range of styles and sizes. Moreover, the brand integrates Instagram into their website to reach and engage with the growing users of this social media platform. Also, GymShark leverages their Instagram account to create outfit mix-and-match inspiration, using their own products, thereby encouraging purchases.
Fashion Nova is a well-known fashion brand in North America and Europe, offering a wide range of fashion products and accessories for men, women, and children, with diverse styles, colors, and sizes that conform to the US-UK. fashion standard. In 2018, Fashion Nova topped the list of the most searched fashion brands on the internet.

Their eCommerce website is based on the Shopify Plus platform, enabling it to handle a massive amount of traffic, approximately 25.5 million visitors per month. The website features all the necessary functionalities with a distinct design specific to the fashion industry. Furthermore, Fashion Nova regularly releases new seasonal collections accompanied by enticing promotions to attract customers to shop on their website.
Cettire is one of the leading online retailers of luxury fashion in Australia. The brand specializes in providing clothing, footwear, and accessories from over 1300 renowned luxury brands worldwide, such as Saint Laurent, Prada, Balenciaga, Gucci, and more. In 2020, Cettire was listed on the Australian Securities Exchange (ASX), with a total revenue of 124 million AUD for the fiscal year 2021.

The brand built their eCommerce website with the Shopify Plus platform. This helps the website attract the attention of fashion enthusiasts everywhere, not only because it is a destination for online shopping of luxury fashion brands but also because of its minimalist yet modern design with captivating videos and graphics.
Decathlon has a vast product catalog that can meet every need for sports training, ranging from gym clothes, running shoes, swimming goggles, and camping tents, to hiking backpacks. Therefore, it’s not surprising that Decathlon chose Shopify Plus to develop its eCommerce website to leverage the platform’s flexible customization and high scalability.

To keep up with the digital transformation trend, Decathlon places special emphasis on two sales channels: the website and the app, offering attractive promotional programs exclusively for customers who make purchases through these channels. Additionally, Decathlon integrates multiple payment methods and utilizes SSL encryption to ensure a safe and efficient online shopping experience.
Supersports is the next sportswear and accessories brand on the list that uses Shopify Plus for its eCommerce website. It is a reliable shopping destination for genuine fashion items from major brands such as Puma, Under Armour, Fila, Crocs, Adidas, Nike, and more.

The brand regularly offers attractive promotional programs for customers shopping on their website. Also, Supersports dedicates a page on their website for customers to easily check ongoing promotional activities at their outlets. To ensure customers don’t miss out on any shopping deals, the company implements an exit popup that encourages customers to sign up and receive information about new products, special offers, and vouchers via their email.
No one is unfamiliar with Durex. In addition to focusing on enhancing their presence on social media platforms, Durex has also invested in developing their eCommerce website meticulously on the Shopify Plus platform to enrich the online shopping experience for their customers.

Swee Lee is one of the leading music instrument brands in Vietnam. The company’s eCommerce website is built on Shopify Plus, equipped with all the core features to operate and provide customers with the best shopping experience.

Swee Lee implements an exit popup to collect user emails for email marketing campaigns. The products available on the Swee Lee website are diverse, ranging from guitars, ukuleles, to pianos, with various attributes (e.g. models, prices, and brands).
The renowned American shoe brand, Skechers, also leverages Shopify Plus to build its eCommerce website. Skechers develops high-quality and comfortable product lines that align with current fashion trends. In addition to footwear for men, women, and children, the brand is also expanding its range to include clothing and accessories.

To encourage customers to shop more on the website, Skechers Vietnam consistently launches attractive promotional programs along with various gifts and vouchers.
The website of Trollbeads, a renowned jewelry brand, is using the Shopify Plus eCommerce platform. As a pioneer in the world of exquisite gemstone jewelry, Trollbeads offers their customers luxurious and intricately crafted high-end jewelry pieces. Both men and women can customize their jewelry, including bracelets, rings, necklaces, and earrings, to suit their preferences, personalities, and individual stories.

Furthermore, on special occasions, Trollbeads showcases appropriate products on the website to facilitate easy selection for customers. Clear product images presented from multiple angles allow customers to observe the intricate design details and exquisite patterns of each jewelry item. Furthermore, the website has a dedicated section sharing the craftsmanship of artisanal handicrafts, the stories behind the gemstones, and jewelry care.
SECOMM has listed out 10 successful eCommerce websites using the Shopify Plus platform, which have conquered customers and become leaders in their respective fields.
Related article: Shopify Plus vs Adobe Commerce: Key differences 2023
With years of experience successfully implementing eCommerce solutions for clients in multiple countries, SECOMM specializes in providing consulting services with comprehensive eCommerce deployment solutions.
Contact SECOMM or call our hotline (+842871089908) today to receive free support and consultation.

commercetools is a cloud-based eCommerce platform that provides a multi-channel approach, supporting businesses to build and manage eCommerce websites, mobile applications, and other sales channels seamlessly. Moreover, commercetools is a pioneer of Headless eCommerce.
Therefore, as businesses focus on enhancing multi-channel marketing and sales efforts to meet the increasing customer shopping experience demands, commercetools becomes particularly prominent.
Here are 10 brands that have utilized the commercetools platform to actualize their revenue and customer experience goals.
Chronext is a renowned global brand specializing in buying and selling luxury watches, boasting a collection of over 7,000 products. Offering a wide array of watches, including new, pre-owned, and classic pieces, Chronext’s expert watchmakers thoroughly inspect each watch before sale and provide a 24-month warranty.

Chronext has implemented an eCommerce website using commercetools, contributing to a 300% increase in page loading speed, a 40% boost in SEO ranking, and a 10% increase in conversion rate. As a result, Chronext has achieved a solid reputation in the luxury watch industry, becoming a trusted destination for watch enthusiasts
Promod is a French brand established in 1975, specializing in providing ready-to-wear fashion for women. This brand is currently present in France, Belgium, Luxembourg, Switzerland, and Malta.

Promod has utilized commercetools to develop an exceptional eCommerce website, aiming to achieve the expected revenue level and deliver a seamless shopping experience for customers.
Since opening its first store in 1990, Ulta Beauty has evolved into the largest cosmetics retailer in the United States and a premier beauty destination for cosmetics enthusiasts. The brand offers over 25,000 products from around 500 beauty brands, including its own Ulta Beauty Collection with attractive pricing.

With the need for rapid-scale expansion and the flexibility to implement changes to the platform, Ulta Beauty chose commercetools for its Headless eCommerce solution. In 2022, Ulta Beauty officially launched an entirely new eCommerce website, enabling the brand to manage an extensive product portfolio with over 1.3 million SKUs. This upgrade enhanced the shopping experience with features like the Buy Online, Pickup In-Store (BOPIS) solution.
Since 1928, 66°North has been providing protective clothing for Iceland’s rescue teams, and this successful collaboration has driven the company to continue developing outdoor clothing and accessories with diverse designs. Today, 66°North has become a leading global brand in producing protective workwear suitable for all outdoor activities.

The 66°North website employs commercetools to transition from a monolithic model to a more flexible microservices-based system, tailored to the specific needs of 66°North. This collaboration has led to a 35% increase in average order value, a 75% repeat purchase rate, and a 50% increase in transactions per minute for the 66°North eCommerce website.
Danone is a leading global food and beverage company operating in four main business areas including Dairy and Plant-Based Products, Waters, and Nutritional Products for infants and patients. Danone currently sells products in over 120 markets.

During the crisis period of the Covid-19 pandemic, Danone accelerated its Direct-to-Consumer (D2C) eCommerce strategy and transitioned to a MACH model using commercetools to address shortages of infant formula in Europe. This move also aimed to adapt to sudden supply chain changes and local consumer demands. The addition of cart functionality to the brand websites helped customers access products more swiftly. Furthermore, this strategy allowed the company to expand its web capacity without encountering issues due to the sudden increase in access traffic.
Anyone with a passion for photography is likely familiar with Tamron – a global leader headquartered in Japan. This company specializes in supplying camera lenses of varying focal lengths, catering to all types of cameras. Their products are distributed through a network of partners, local agents, and online platforms such as Amazon.

As part of their strategy to explore new markets, the company embraced Headless eCommerce through the utilization of commercetools on their subsidiary’s online store in Europe, operating under the name Tamron Europe and based in Germany. The beauty of Headless eCommerce lies in its ability to decouple the user interface (frontend) from the underlying data storage (backend), allowing Tamron Europe to construct and personalize their online store to meet both present and future requirements.
With over 2 million mattresses sold and revenue exceeding 645 million euros in 2021, Emma The Sleep Company has become one of the fastest-growing sleep brands in the world.

Emma chose to partner with commercetools to develop a large-scale eCommerce platform to accommodate high traffic volumes. To encourage customer shopping on the website, the company introduced various attractive sales policies such as 0% financing, free shipping, free returns, and a 365-day trial period. Additionally, Emma’s eCommerce website is integrated with Instagram to interact more with customers by encouraging them to share images of their product experiences and tag Emma. As a result, the brand has attracted a considerable number of potential customers.
John Lewis & Partners (formerly known as John Lewis) is a renowned British retail brand with a rich history spanning over 150 years. The brand has utilized commercetools to aim towards the goal of transitioning from its legacy eCommerce platform to a microservices-led cloud service and flexible API-first approach.

The new John Lewis website offers a wide range of high-quality products, including clothing, household appliances, electronics, and beauty products. John Lewis provides a seamless shopping experience from offline stores to the app and eCommerce website. Through quality products, excellent customer care, and optimized payment policies, John Lewis has gradually established itself as a leading and trustworthy retail brand in the United Kingdom, catering to the diverse multi-channel shopping experiences of its customers.
Kmart is a renowned discount retail store chain in Australia, founded in 1969. To date, Kmart has over 200 stores across Australia and New Zealand, recognized as one of the most profitable discount retail chains in the land down under.

Kmart has undergone a transformation to a cloud-based platform – commercetools, leveraging serverless capabilities with a microservices architecture. By embracing this new technology, Kmart can flexibly customize and expand its eCommerce website to provide the best online shopping experience for customers, while also driving its digital transformation strategy.
Express is one of the world’s most renowned fashion brands, specializing in clothing and accessories for both men and women across various segments. Recognizing that the monolithic platform posed challenges to its growth, Express turned to Commercetools for a flexible, agile, and highly scalable eCommerce solution to adapt to market trends and the ever-changing shopping preferences of customers.

With a focus on stylish fashion products, Express’s website is designed with a minimalist yet modern and elegant aesthetic. Alongside a diverse range of promotional programs, Express offers customers multiple payment solutions to enhance their shopping experience, such as Buy Now, Pay Later (BNPL), Buy Online, Pick Up In Store (BOPIS), and Express credit card.
Above are 10 businesses that have developed eCommerce websites with commercetools and achieved success in both branding and revenue. This success has become a source of inspiration for other businesses seeking solutions to elevate their business operations and enhance their competitive edge in the market.
With extensive experience deploying eCommerce solutions for clients in various countries, SECOMM understands the difficulties and challenges that businesses face during the implementation process.
Contact SECOMM today or call our hotline number (02871089908) directly for a free consultation.
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