With over 200,000 websites worldwide, Magento is today’s most widely used eCommerce platform. Magento is always the best choice for businesses to use because of the benefits of open source code and specialized features for the eCommerce market.

Businesses must carefully study the strategy and consider the needs of the website system when deciding between Magento Open Source and Magento Commerce to implement eCommerce on the Magento platform.

Magento Open Source là gì?

Magento Open Source was initially known as Magento Community Edition (CE), a free version of the Magento open source platform. This version provides a flexible framework for building eCommerce websites, which is popular among many businesses.

.

What is Magento Commerce?

Magento Commerce, formerly known as Magento Enterprise Edition (EE), is a website system used by large businesses with complex website system requirements. 

This instance provides an on-premises solution as well as a hosted solution as a service (Magento Commerce Cloud), which aids in website performance and user experience. As a result, the annual fee for using this version is $24.000.

Comparison between Magento Open Source and Magento Commerce

Hosting

The platform will charge an additional $2.000/year for the included hosting service when using Magento Commerce to ensure that the business’s website system is constantly updated and upgraded, allowing it to handle high traffic and bills of lading more quickly.

Meanwhile, Magento Open Source is free to select a hosting provider that meets the business’s requirements and budget.

Feature

The following table compares the features that distinguish the two versions of Magento:

Magento Open Source has fewer features than Magento Commerce because it is a free version. Businesses, on the other hand, businesses can build the necessary functions themselves using extensions from the Magento ecosystem, the community of extension developers, or the project developers with whom Magento collaborates.

Cost

Magento Open Source will require a lower investment than Magento Commerce, from hosting and domains to website development. Nevertheless, the technology infrastructure is the same, so the costs of interfaces and extensions are calculated similarly.

Technical assistance

While Magento Commerce provides global technical support, including cloud service integration, Magento Open Source is not directly supported by the Magento technical team. However, the current Magento Open Source website developers continue to ensure expertise so that the business website is constantly updated and effectively operated.

Should businesses choose the Magento Open Source or Magento Commerce version?

Magento Open Source will be ideal for startups, SMEs (small and medium enterprises), businesses new to eCommerce, and even large corporations that do not yet require Magento Commerce’s advanced functionality system. Because using Magento Open Source is advantageous:

• Spending less money: Eliminate license costs, opt for more affordable hosting, and avoid paying for unnecessary specialized functions.
• Choosing to develop essential business features: Creating specialized functions to address industry and product-specific issues.
• Appropriate for all stages of business growth: Businesses can create basic features and then gradually improve them.

Meanwhile, Magento Commerce will be appropriate for large businesses because:

• Complex functional systems are available: such as Advanced Marketing, Bill of Lading, and Delivery Process Management, to meet global sales needs.
• Dedicated Hosting Service for Websites: Using the same service from Magento developers will ensure that the website works more efficiently.

Choosing the best Magento version will be determined by each company’s long-term eCommerce strategy. However, it is also critical to implement those versions. They must collaborate with professional Magento developers to consult on and implement the best eCommerce solution.

With in-depth experience and developing many complex eCommerce systems on Magento, SECOMM understands the obstacles in choosing a platform and implementing Ecommerce businesses face.

Get in touch with us now for FREE eCommerce development consultancy and solutions 

The growth of the grocery eCommerce industry in the Vietnamese market in 2021 is undeniable. According to the Google report, online grocery-related searches will increase by 223% in 2021, 3.6 times in June, and 11 times in July during Vietnam’s lockdown due to Covid-19 in several provinces.

Recognizing the market’s enormous potential, the need for a professional eCommerce website for online grocery businesses has grown significantly to expand the business system, supporting digital transformation and long-term revenue growth. Some of Vietnam’s largest grocery businesses, including Annam Gourmet Market, Bach Hoa Xanh, Organica, Farmer’s Market, and WinMart, have led the way in developing an eCommerce website system and have seen great success.

Choosing the right platform to build an eCommerce website makes the above brands successful. Platforms play a significant role in developing and operating an effective online grocery website. Along with well-known names such as Shopify, BigCommerce, and WooCommerce, Magento is considered the best online grocery support platform.

The advantages of creating eGrocery websites on the Magento platform

Various approaches to designing a website interface

Businesses have many options when designing the eGrocery website interface on the Magento platform, including using available themes, customizing themes, and creating their own.

Businesses can find Magento-specific themes in the grocery field, developer community, or partner using available themes. It helps businesses reduce the cost of interface design, but it limits businesses’ brand positioning because the interface is easy to duplicate with other websites.

Businesses can save money and add brand identity elements such as colors, fonts, layout, and so on by customizing their themes. However, businesses need a team with extensive Magento expertise and experience to set up and customize the interface efficiently.

Businesses will have a one-of-a-kind website for their brand if they design their interface. However, it will require an enormous investment in development costs and a professional team.

When choosing Magento to develop an eCommerce website, most grocery stores often customize or use their themes to support an in-depth eCommerce business.

Various eCommerce functional systems

The Magento platform provides a comprehensive set of features, ranging from basic to advanced, for the development of professional eCommerce websites. Additionally, Magento allows you to create custom functions to solve specialized grocery industry problems.

Basic functions to assist businesses in running an efficient and smooth website system, such as

• Catalog Management: Manage all data, processes, categories, attributes, prices, inventory quantities, and images/videos to operate and optimize the efficiency of the online grocery store.
• Store Management: Manage product inventory and each branch’s business activities and personnel.
• Cart and Checkout: Manage the shopping cart and customers’ information when they check out.
• Customer Management: Manage customer information to increase marketing efficiency, purchase experience, and customer satisfaction.
• Marketing Management: Optimize SEO and implement marketing strategies with tools to increase business sales.
• Sales Management: Create and manage sales, order, payment, and shipping processes.
• Content Management: Create and optimize all content elements for CMS pages, image storage, customize themes, and design websites.
• System Management: Delegate administrators to review the best methods for website security and maintenance
• Analysis and Report: Support tracking and measuring eCommerce system performance and developing future strategies.

Advanced functions that improve consumers’ online shopping experiences, such as advanced search (Elasticsearch, live-search), MSI (Multi-Source Inventory), abandoned cart, similar product recommendations, PWA (Progressive Web Apps), multi-layered product catalog, and so on.

In addition, industry-specific functions assist businesses in dealing with their problems and reducing mistakes in the online grocery industry, such as order tracking, fast delivery, delivery time and location options, etc.

The ability to expand the system in the future

The high flexibility of Magento open source is an outstanding advantage that helps the system not only operate effectively at present but also expand the system to accompany businesses in the future.

Grocery businesses can fully integrate 3rd party services with Magento, making eCommerce operations efficient and smooth: 

• Payment: Integrating with card payments (ATM, VISA, Master Card); e-wallet (MOMO, Zalo Pay); payment gateways (OnePay, VNPay, Paypal), and COD that helps diversify the payment experience.
• Delivery: Integrating with delivery companies like Giao Hang Nhanh, Giao Hang Tiet Kiem, Viettel Post, and order tracking applications aid in the processing and optimizing delivery processes.
• Management software: Integrating with software like ERP, CRM, POS (SAP), Salesforce, and Oracle that help run all businesses’ resources.
• Business analysis tool: Integrating with business analysis tools (Business Intelligence-BI) like Power BI, Tableau, and Looker assists in the improvement of the business strategy and growth plan

Marketing: Integrating with marketing software from Email Marketing (Mailchimp, Getresponse) to advertisement (Facebook, Google, Zalo, Tik Tok) to optimize eCommerce business

Besides that, Magento also allows businesses to expand from one website, and one store to many websites, and stores, and convert multi-language, and multi-currency flexibly while still being able to manage all data at the same time.

As a result, Magento is a suitable platform for a wide range of business models, including B2C, B2B, B2B2C, and O2O, as well as a wide range of business sizes, including new businesses entering the eCommerce market, startups, SMEs (small and medium enterprises), and large corporations.

Outstanding security

In the path to building a website, security is another significant benefit that makes the Magento platform the preferred platform for online grocery stores.

Magento includes a security scan tool that helps identify problems and propose security solutions to handle arising errors, effectively optimizing the security of grocery eCommerce websites. Moreover, to improve admin account security, Magento requires admins to use advanced passwords with at least 7 characters, including letters, numbers, and special symbols. Simultaneously, password complexity can be added to lowercase and uppercase passwords or re-login after a certain amount of login session time. Furthermore, Magento supports two-factor authentication, such as OTP or CAPTCHA code, to strengthen the security of the grocery eCommerce website system.

Diverse ecosystems

The Magento platform has a worldwide developer community that includes many experienced and professional Magento developers.

Magento is also part of the Adobe ecosystem, helping businesses easily access new technology trends and use Adobe’s available application store.

With such a strong development community, online grocery store businesses will receive the most assistance in resolving technical issues and consulting on building eCommerce solutions that are appropriate for their business model.

Difficulties in creating an eGrocery website on the Magento platform

High development cost

Although Magento is highly appreciated for its features and performance, the cost issue is still a significant obstacle that makes many eGrocery businesses hesitate to choose Magento.

Implementing a complete eCommerce website system built on Magento costs between $10,000 and $250,000.

The table comparing Magento construction costs

Take time to implement

A complete Magento project typically requires 3 to 6 months, with some projects requiring up to a year. As a result, businesses frequently waste time because of the complex functional system and the scarcity of Magento experts.

Professional team required

Businesses require a professional team with a deep understanding of Magento as well as practical experience on highly complex systems to implement an effective eGrocery website using Magento.

Annam Gourmet’s case study

Although Annam Gourmet has previously owned a website, it is primarily used for brand development, and the effectiveness of eCommerce activities has not been prioritized. As a result, this website system is not comprehensive and is limited to crucial eCommerce functions. Furthermore, to transition into the “new normal”, Annam Gourmet must expand its online sales channel more intensively and effectively.

In order to meet the needs mentioned earlier, as well as to support the company’s long-term development goals in the Vietnamese market, Secomm and Synova successfully built a complete eCommerce website system on the Magento 2 platform.

The Magento 2 website system is operationally stable and effective with other components in Annam Gourmet’s operating system. As a result, Annam Gourmet’s eCommerce website, with typical grocery industry elements, is capable of meeting all business needs, such as operating effectively in a highly complex system, quickly processing huge amounts of data about products, customers, and orders, and seamlessly syncing with ERP, CRM, POS, and so on.

In general, when building a grocery eCommerce website with Magento, businesses can master everything from interface design to feature system, leveraging a diverse ecosystem, a system capable of flexible customization, and superior security. On the other hand, businesses must prepare and invest in a budget, time, and team to successfully and effectively implement it.

Our company – SECOMM, has been partnering with many big enterprises such as An Nam Group (Vietnam), Jasnor (Australia), and Changi Airport Group (Singapore). As a result, we are aware of the challenges and worries firms face while developing an eCommerce website system.

Get in touch with us now for FREE eCommerce consultancy and solutions in eGrocery businesses.

Along with the eCommerce market growth comes an increase in business demand for a separate eCommerce website system to maximize online business.

The platform’s role in developing and operating an effective eCommerce website system is enormous because choosing the right platform will help businesses save time in building a team, saving system development costs, reaching potential customers, boosting sales, and seizing long-term sustainable development opportunities.

Among today’s popular platforms such as Shopify, BigCommerce, WooCommerce, and others, Magento is widely regarded as the best platform for developing eCommerce websites, with over 186,000 websites in use worldwide.

What is Magento?

This is an open-source platform designed specifically for the eCommerce industry. In addition, it is the most challenging source code platform in the PHP programming language. As a result, Magento can handle a company’s specialized needs in a constantly changing and evolving market like eCommerce.

Many major brands and corporations, including HP, Asus, Puma, and Walmart, have used the platform. In addition, some famous brands in Vietnam use Magento websites, including CellphoneS, Vua Nem, Kids Plaza, Mobile Viet, and so on.

Classification

Magento currently offers two versions: Magento Open Source and Magento Commerce.

Magento Open Source

Magento Open Source was initially called Magento Community Edition, a free version of Magento. This version provides a “framework” to build eCommerce websites flexibly, so it is very popular with many businesses.

Some websites use Magento Open Source in Vietnam, such as Canifa, Kids Plaza, Bach Long Mobile, etc.

Magento Commerce

Magento Commerce was previously known as Magento Enterprise Edition. This version is appropriate for significant businesses that require a website system with complex functions.

In addition, this edition provides an on-premises or a hosted solution as a service (Magento Commerce Cloud), which aids in website performance. The minimum fee for using this version is $24,000 per year.

The brands using Magento Commerce in Vietnam are CGV, Bibo Mart, Rohto, etc.

The Pros

Functional systems from basic to advanced

Magento includes all of the features required for a complete eCommerce website, including category management, content management, sales management, marketing management, and customer management, as well as analysis and reporting. 

In addition, Magento owns many extensions with advanced features such as Headless Commerce, PWA (Progressive Web Apps), MSI (Multi-Source Inventory), ElasticSearch, etc to meet all eCommerce needs for businesses.

Furthermore, Magento has a global technical support community comprised of many experienced experts and professional development units to assist with meeting all business requirements.

Flexible customization capabilities

Magento possesses all the advantages of an open-source platform with flexible customization capabilities. Owning and controlling the entire source code, in particular, allows businesses to customize parts of the code in the system, easily update, or even develop new functions based on each business specificity.

High scalability

In addition to customizing, Magento also has very useful website scalability. Magento allows businesses to scale from one website to many websites, one store to many stores, but the management is still on the same system. Besides, Magento supports multi-language and currency conversion, helping businesses expand globally.

Superior security capabilities

Magento’s high security is also an outstanding advantage, with the ability to control the system regularly, propose security solutions, improve security for administrators, and prevent bots or unauthorized malware, among other things. As a result, this platform assists businesses in reducing potential risks associated with the data and transaction processes.

The Cons

High development cost

The cost of owning a Magento website is high due to its many outstanding benefits, such as the functional system, customizability, scalability, and good security. However, depending on the system’s complexity, a website built on the Magento platform costs between $10.000 and $100.000.

Take time to implement

A comprehensive Magento project requires implementation time ranging from 3 months to 1 year. A complete Magento project requires implementation time ranging from 3 months to 1 year. As a result, it slows down businesses’ digital transformation processes and makes it difficult for them to keep up with competitors’ development rates and market trends.

A team of qualified technicians is required

Businesses require a technical team with high expertise and experience with the Magento platform to build and operate an intensive eCommerce website system customized to the unique characteristics of each product and category.

As a whole, Magento is an eCommerce platform that is appropriate for all types of businesses, including startups, SMEs (small and medium enterprises), and large corporations. However, budget, time, and professional team issues have caused many SMEs businesses to be hesitant to use Magento to develop eCommerce websites. That is why Magento frequently be used in large corporations to build complex eCommerce systems.

Our company – SECOMM, has been partnering with many big enterprises such as An Nam Group (Vietnam), Jasnor (Australia), and Changi Airport Group (Singapore). As a result, we are aware of the challenges and worries firms face while developing an eCommerce website system. 

Contact SECOMM now for a free consultation on detailed eCommerce system development solutions!

According to Statista, the size of the Vietnamese ecommerce market in 2021 was $13 billion and is expected to reach $39 billion in 2025, ranking second in Southeast Asia behind only Indonesia. The spectacular breakthrough of the grocery eCommerce industry has coincided with the explosion of the eCommerce market. As a result, online grocery shopping has become a part of 53 percent of consumers’ habits. 

Grocery companies should create their eCommerce website as soon as possible to jump into the bigger game and develop online grocery business activities to capitalize on the enormous potential of the eGrocery market and gradually transition to digital transformation.

SECOMM has outlined the journey to create a comprehensive eGrocery website for the Vietnamese market with over 7 years of experience in eCommerce.

The initial stage: Basic eGrocery website development 

Setting goals for the development of the eGrocery website

The first step for grocery businesses is to set goals and prioritize those goals to plan the result of an appropriate eCommerce website for each stage.

Businesses can consider long-term goals such as brand positioning, exploitation of potential customers, and product online business capability.

Short-term goal activities such as revenue growth, customer monitoring and analysis, campaign effectiveness evaluation, and so on should prioritize by businesses. 

Furthermore, the user experience factor, which includes services such as payment, logistics, online customer care, and so on, is critical to increasing interaction, support, customer consultation, and problem resolution as quickly as possible.

In terms of duration, businesses can choose to deploy quickly to penetrate the eGrocery market or gradually adapt to the market at this stage. When deploying a grocery ecommerce website, the budget will be determined by each business’s strategy and financial potential.

Selecting a basic eGrocery website development platform

Two popular platforms assist businesses in developing eCommerce websites: SaaS (Software as a service) and Open Source. Here are some of the best Saas eCommerce platforms: Haravan, Shopify, and BigCommerce.

• Pros: Rapidity, reasonable price, no IT experience requirement
• Cons: Operating costs rise over time as a result of annual/monthly service license payments, platform developer reliance due to lack of ownership of source code and data, and limited functions such as the ability to integrate and expand the website system.

Open Source eCommerce Platforms widely used in the Vietnamese market include WooCommerce, OpenCart, and Magento. 

• Pros: The user owns the source code and data, has more interfaces and functions, and has better integration and extensibility than SaaS platforms.
• Cons: It takes more time and cost to develop the website initially than SaaS platforms. Also, it requires an experienced IT team to handle its system.

Due to the significant differences between SaaS Platforms and Open Source Platforms, stage businesses prefer to use SaaS Platforms in the initial stages of basic eGrocery

Designing the interface of the eGrocery website

Businesses have to meet the following criteria when designing the website interface: UI/UX standardization, displaying the brand’s and the eGrocery industry’s characteristics, and product presentation synchronization to provide the best experience to customers.

There are three approaches to designing the interface: using available themes, customizing themes, or creating their own. Businesses frequently use the available themes in this stage to save the most money. Still, some companies with financial potential will choose the other two options for better branding.

Adding functions to the eGrocery website

When operating a grocery eCommerce system, businesses can prioritize the development of basic functions to meet the essential needs during this time.

Some basic functions required in eGrocery websites, such as:

• Catalog Management: Manage all data, processes, categories, attributes, prices, inventory quantities, and images/videos to operate and optimize the efficiency of the online grocery store.
• Store Management: Manage product inventory and each branch’s business activities and personnel.
• Cart and Checkout: Manage the shopping cart and customers’ information when they check out.
• Customer Management: Manage customer information to increase marketing efficiency, purchase experience, and customer satisfaction.
• Marketing Management: Optimize SEO and implement marketing strategies with tools to increase business sales.
• Sales Management: Create and manage sales, order, payment, and shipping processes.
• Content Management: Create and optimize all content elements for CMS pages, image storage, customize themes, and design websites.
• System Management: Delegate administrators to review the best methods for website security and maintenance
• Analysis and Report: Help track and measure eCommerce system performance and develop future strategies.

Finalizing the legal procedures

According to Decree 52/2013/ND-CP of the Government, every individual or organization that owns a sales eCommerce website must notify or register with the Ministry of Industry and Trade on the eCommerce Operation Management Portal. 

Websites that exceed the time limit or fail to register/notify the competent management agency within the time frame specified will be administratively sanctioned by regulations.

The following stage: Advanced eGrocery website development

Re-targeting

As the company grows and the market changes, the goals must be adjusted accordingly. This is also the time for leaders to rethink the business strategy’s target and money to invest in the grocery eCommerce website system. During this time, businesses frequently focus on the short and long-term goals of expanding the online grocery store system.

Long-term business goals can include expanding market segments, developing loyalty programs, forming consumer online shopping habits, etc.

Short-term goals for businesses can include capturing more new potential customers, increasing revenue, and supporting Ecommerce Marketing strategy.

Selecting platforms for conversion

When SaaS platforms are no longer effective enough to help businesses expand their online grocery store website systems, they have to turn to Open Source platforms like Magento, WooCommerce, and OpenCart to build advanced eGrocery websites.

In this stage, platform selection criteria include:

• Professional website interface, UX / UI standardization, displaying the brand’s and the eGrocery industry’s characteristics.
• Comprehensive functional system from basic; advanced to industry-specific
• Flexible customization and extensibility, allowing businesses to integrate with a wide range of third-party utilities and support multiple websites, multi-language, and multi-currency.
• High security, assisting businesses in avoiding network attacks, and assisting with data backup when needed 

Absolutely, businesses will face more challenges when switching platforms from SaaS to Open Source, such as changing costs, time to train personnel on open platforms, and data loss or errors during the conversion.

Selecting the development resources (In-house team or Project developer)

Businesses must choose the right resources to develop their website to build eCommerce website on an open source platform.  Typically, companies can create an in-house team or find a project developer. Regardless of the resource, professional knowledge and practical experience about the chosen platform are required.

Businesses should recruit and train IT and eCommerce personnel with expertise and experience in the chosen platform. Building the right team will take a lot of time and money. Still, it will help businesses manage resources better and actively edit or develop the website system according to the requirements.

Businesses should look for project developers based on the following criteria to collaborate with them: 

• Ecommerce experience (the number of years of experience, the quantity and the quality of projects they have done, and the complexity of projects).
• The professional team (solution consultants, IT personnel, customer service).
• Good process (analyzing, proposing solutions, developing, testing, and maintaining).
• Fast processing and support capabilities.
• Warranty and maintenance commitments. 

This will help businesses learn expertise, gain experience, and develop a website in all aspects of the eGrocery industry. Still, companies and their partners must collaborate effectively to achieve a better result.

Re-designing the interface of the eGrocery website

Businesses can keep things the same while switching platforms. There is no need to change the current website interface. Many companies, however, will rebuild the website interface to match the new strategy and platform.

Similar to the previous stage, businesses have several options when designing the interface of a grocery eCommerce website: using available themes, customizing the themes, or creating their own. At this stage, however, businesses frequently choose to customize or design their own theme to reflect the characteristics of the eGrocery brand and industry.

Converting platform

After selecting the appropriate conversion platform, the conversion should be carried out carefully to limit the risk of data loss or enterprise error. To avoid errors, the conversion is usually done as automatically as possible.

The platform conversion process includes steps to extract data from the old system and record it into the new system. After converting the platform, businesses need to double-check to ensure that the converted data is fully and correctly according to the plan.

Upgrading functional system

In addition to the basic functions, businesses should focus on developing a more complex system of functions, including advanced and industry-specific functions for the eGrocery industry.

Advanced functions include order tracking, abandoned cart, similar product recommendations, advanced product search, multilayer product catalog, and others that improve the consumer experience and speed up the shopping process.

Industry-specific functions aid in thoroughly resolving the challenges of implementing intensive departmental eCommerce, meeting the needs of customer segments and businesses such as fast delivery, delivery time selection, and so on.

Furthermore, businesses must constantly update and develop user-friendly functions to stay competitive in the market.

Operating and maintaining the eGrocery website system

When putting the grocery eCommerce website system through testing, businesses must review and test the entire website and functionality in a specific time frame to ensure order processing speed, website stability, and so on. In addition, businesses must immediately contact the in-house team or the developer if issues arise to adjust and improve the website before going live.

After the grocery eCommerce website system has stabilized, businesses should focus on Ecommerce Marketing strategies (SEO, SEM, Email Marketing, Content Marketing, Social Marketing, and so on) or implement Omni-channel to grow their online eGrocery business.

For long-term sales growth, businesses should maintain, update, and upgrade their website system regularly, quickly adapting to changes in the eCommerce market in general and the grocery market in particular.

In general, developing comprehensive eGrocery websites for the Vietnamese market is complex. It requires businesses to invest significant time and money in researching the best eCommerce strategy for each stage of business development.

Our company – SECOMM, has been partnering with many big enterprises such as An Nam Group (Vietnam), Jasnor (Australia), and Changi Airport Group (Singapore). As a result, we are aware of the challenges and worries firms face while developing an eCommerce website system.

Get in touch with us now for FREE eCommerce consultancy and solutions in eGrocery businesses.

Grocery eCommerce is a trend in eCommerce that allows customers to buy goods online. This is regarded as the leading industry in the eCommerce market, particularly in Vietnam. According to an iPrice report, when people began staying at home to avoid the Covid-19 epidemic, traffic to websites specializing in the grocery business increased 45% faster than before. This trend remained stable after the social distancing was reduced, increasing by 10% at the end of the year. Online grocery is the only category that has seen consistent growth throughout the pandemic, with search demand continuing to rise.

Bach Hoa Xanh 

Bach Hoa Xanh is one of the most popular grocery store chain owned by Mobile World Joint Stock Company that specializes in selling fresh food and necessities. Bach Hoa Xanh currently operates nearly 2,000 stores in the South, East, and South Central provinces. This is the most visited website in the top five most visited websites in the Vietnam market, behind only the top four eCommerce platforms today, namely Shopee, Lazada, Tiki, and Sendo (According to iPrice).

– Website: https://www.bachhoaxanh.com/ 

– Traffic: 1.1M/month

WinMart

Organica

Farmer’s Market

Annam Gourmet

Annam Gourmet arose from the two Annam Group founders’ deep love of European cuisine. Annam Gourmet chain stores have been successfully operating in the Vietnamese market for over 20 years, offering high-quality imported product lines such as high-end food, wine, beverages, and cosmetics.

– Website: https://shop.annam-gourmet.com/ 

-Traffic: 8.7K/month

Grocery eCommerce Solutions

With a 200% annual growth rate, the future potential of grocery eCommerce in the Vietnamese market is undeniable (according to Statista). There are numerous opportunities in the eGrocery industry. Recently, many challenges have arisen, necessitating careful consideration of tactics by business managers in order to take the most effective steps.

The eGrocery businesses have opportunities and challenges, requiring business managers to consider tactics to take the most effective steps. Finding a partner is tricky and building an in-house team is tough. Businesses must incur significant opportunity costs and time to reach the goal.

Our company – SECOMM has been partnering with many big enterprises such as An Nam Group (Vietnam), Jasnor (Australia), and Changi Airport Group (Singapore). We are aware of the challenges and worries faced by firms while developing an e-commerce website system.

Get in touch with us now for FREE eCommerce consultancy and solutions in eGrocery businesses.

According to the VISA’s data in 2021 – the world’s leading electronic payment technology company, up to 87% of Vietnamese consumers surveyed are currently using home delivery services, of which 82% said that the first time they used this service was since the Covid-19 outbreak occurred.

That further confirms that social distancing and work-from-home models have led to significant consumer shopping behavior changes. In particular, the transition from the direct shopping experience to e-commerce has taken place rapidly in just a few months. One of the industries that have benefited the most from the boom in the e-commerce market is eGrocery.

So, what is eGrocery?

eGrocery (or Grocery Ecommerce) includes online business activities of grocery products such as food (both fresh and prepackaged), household products, healthcare, personal care, etc. Product display, ordering to pay, and shipping are all done on the website of eGrocery businesses.

Some successful eGrocery businesses in the Vietnamese market are Bach Hoa Xanh, An Nam Gourmet, Organica, Farmer’s Market, etc.

The potential of Vietnam’s eGrocery market

Covid-19 is a powerful catalyst, one of the impulses to boost the grocery industry’s demand for shopping for essential products. According to a report from iPrice, websites specializing in the grocery business grew by 45% in traffic when people started staying at home to prevent the epidemic. After the social distancing eases, this trend remains stable, increasing by 10% by the end of 2021. eGrocery is the only industry that has maintained solid growth throughout the pandemic since the beginning of the pandemic, with search demand still increasing steadily.

Additionally, with revenue coming from the U.S, the worldwide eGrocery market is also highly active. The grocery e-commerce business is anticipated to surpass $20 billion in 2021 and $24 billion in 2023 (Statista). According to Redseer’s report, India’s eGrocery market is estimated to reach $10.5 billion by 2023.

Seeing the vast potential that the eGrocery market may bring, now there are many “big guys” not from the traditional grocery industry who also jump in to fight for this lucrative “piece of cake” like Con Cung, Kids Plaza, etc.

Case Study

BigBasket – The giant in the eGrocery market in India

BigBasket was founded in 2011 by V.S. Sudhakar, Hari Menon, V.S. Ramesh, Vipul Parekh, and Abhinay Choudhari. In May 2021, Tata Group’s acquisition of 64% of BigBasket shares helped push BigBasket’s valuation to $1.85 billion.

By promoting the research and development of transportation services and expanding the logistics function system in the enterprise’s e-commerce website, in 2016, BigBasket made fast deliveries within 60 minutes. In the same year, BigBasket also built a B2B delivery service to serve the food needs of restaurants and customers in major Indian cities. This business strategy has been a solid stepping stone for the BigBasket brand in the Indian online department since 2017

Blinkit (Formerly Grofers) – Fastest Delivery Business in India

Grofers is India’s 3rd largest grocery e-commerce platform, with about 13% of the market share, behind only BigBasket (37%) and Amazon (15%). Founded in 2013 by two technology engineers, Albinder Dhindsa and Saurabh Kumar, after the two founders noticed a massive gap in the local logistics services.

Initially, Grofers only specialized in supplying grocery products such as packaged food, bakery products, mother and baby care, pets, etc., to local grocery stores, medical, restaurants, or supermarkets. But thanks to the advancements in technology successfully applied in the e-commerce strategy, Blinkit has rapidly expanded its business successfully in 28 Indian cities.

On December 13, 2021, Grofers officially changed its brand name to Blinkit to deliver within 10 minutes. Like BigBasket, Blinkit also focuses on developing its logistics system and expanding its network of partner brands on its e-commerce website. Blinkit has more than 60 partners in New Delhi, more than 30 partners in Gurgaon, and many in Mumbai, Kolkata, Bengaluru, etc.

Bach Hoa Xanh – MWG’s strategic card in the eGrocery market

Bach Hoa Xanh is a mini supermarket chain selling fresh food and necessities under the Mobile World Joint Stock Company (MWG). Bach Hoa Xanh has nearly 2,000 stores across the South, East, and South Central provinces. According to iPrice, this website is in the top 5 most visited e-commerce websites in Vietnam, just behind four e-commerce platforms (Shopee, Lazada, Tiki, and Sendo).\

Since its establishment in 2015, Bach Hoa Xanh has advocated two key campaigns, competing with traditional markets and developing e-commerce websites. At first, Bach Hoa Xanh set up branches at selling points near the market, but in suburban areas and provinces, the space rental cost is much more affordable than in the central area. At the same time, the company creates a website system to boost online sales channels and draw in customers who enjoy making purchases online, particularly young people.

These days, the company has officially entered the Vietnamese retail “triad association” with Saigon Coop and WinMart (formerly VinMart), achieving a record of 26,300 billion VND in revenue in 2021 – an increase of 38% compared to the first 11 months of 2020.

Besides Bach Hoa Xanh, some other successful businesses have been applying grocery e-commerce, such as An Nam Market (specializing in serving foreign customers or former international students in Vietnam); Organica (focusing on offering customers from around the world ecologically friendly items), etc.

eGrocery is still in development and has not yet formally taken off. Thus the market’s growth potential is still tremendous despite the existence of several major companies. To confidently enter this lucrative market, grocery stores in Vietnam can use the lessons learned from their forebears and select a platform to construct a website system that fits the e-commerce business model.

Our company – SECOMM has been partnering with many big enterprises such as An Nam Group (Vietnam), Jasnor (Australia), and Changi Airport Group (Singapore). We are aware of the challenges and worries faced by firms while developing an e-commerce website system.

Get in touch with us now for FREE ecommerce consultancy and solutions in eGrocery businesses.

Grocery e-commerce is an inevitable business trend in the current Vietnamese e-commerce market. Some grocery stores have implemented e-commerce very early and have achieved great success, such as An Nam Gourmet, Bach Hoa Xanh, WinMart, and Co.op Online.

However, not all businesses are fortunate to deploy effective e-commerce because risks and wrong decisions when doing business can happen in any market, not only in the eGrocery market.

Some mistakes are fixable, but there are mistakes no matter how much budget and time it takes to make up. Here are some online grocery store mistakes that eGrocery business leaders need to know.

Building operating procedures for complex e-commerce systems

The grocery store business process in chain stores and e-commerce websites is entirely different. However, when implementing e-commerce, many businesses put the entire existing process on the website system without any customization or modification to conform to general operating procedures.

To shift business from offline to online, businesses must face difficulties such as synchronizing data from POS (Point of sale), e-commerce platforms, and e-commerce websites for other systems like CRM, ERP, BI, etc.

Grocery e-commerce is an extraordinary industry, with many complex features such as products with many units, selling methods, weight differences, constantly changing prices (day/week/month/year), expired products that need to be canceled, or imported new must have specific data, complicated payment processes, cumbersome warehousing operations, etc.

In particular, most products in the grocery store are fresh and fast food, so the damage rate is high, and the delivery time needs to be faster than in other fields. In addition, for these items, “housewives” also need to choose the correct delivery time.

Because of the complexity of the operation process, the requirements for the e-commerce system are also more unique compared to other industries, making it difficult for managers to grasp the business situation and not be able to manage the number of products in stock in each branch.

Enterprises should build their in-house team or look for experienced grocery e-commerce developers to design the system operation process for specific industry and business problems that SaaS platforms cannot provide.

Wrong choice of an e-commerce platform for egrocery

An e-commerce platform is software that businesses use to build an e-commerce website. Choosing a platform is always the first step in the e-commerce business process, so choosing the wrong one will lead to the entire online grocery store strategy going down.

After a period of using the unsuitable platform, businesses are required to “change blood” with another platform. This mistake wastes time and budget to build an e-commerce website for businesses without bringing about the expected results. It takes time to recruit and train employees to get used to the new platform.

To avoid this unnecessary mistake, businesses need to clearly define short-term and long-term goals for the brand, thereby building the criteria for choosing the most suitable e-commerce platform. To do that, businesses can do their research or seek professional advice before making a final decision. Of course, this takes time, but it will save time in the long run for the business.

Currently, businesses that want to implement e-commerce step by step often choose Saas (Software as a service) platforms such as Shopify, BigCommerce, and Haravan in the early stages. This helps businesses save budget and time in the short term, market exploration, etc. Then, switch to open source platforms (Open Source) such as WooCommerce, OpenCart, and Magento to upgrade and expand the website system with convenient features for users and businesses.

Businesses with a long-term e-commerce business orientation often choose open source platforms right from the start to long-term companionship with businesses. Starting and developing continuously on an open source platform helps businesses save money and time to switch platforms, and own and fully control the system from source code to customer data, efficiently and proactively develop new features suitable for users and markets.

However, similar to building an operating process, choosing an e-commerce platform does not have a typical “recipe” for all businesses. Hence, each business needs to understand its business strategy, operating model carefully, and so on. in each stage of development.

Not investing in website interface design

The interface is essential in the grocery business, and it is necessary to meet UI (User Interface) and UX (User Experience – User Experience) standards. These are two crucial factors in any e-commerce website. However, many businesses forget these two factors when designing websites, leading to consequences such as an unattractive interface, not showing the characteristics of the business and the grocery, poor website performance, and page loading—slow, poor navigation, and few specialized functions for e-commerce, etc.

The UI / UX standard design has not been emphasized. However, the user experience on the enterprise’s website becomes worse, unable to retain users, affecting the revenue and brand positioning of the business.

So when choosing an e-commerce platform, businesses should also choose platforms that can help businesses customize the interface and functionality of the source code.

Currently, there are 3 ways to design the interface for a website:

• First, use existing themes (interfaces): Businesses can choose from themes available in the market, development community, or cooperation units. This will help businesses save costs, but brand awareness is low because it is easy to duplicate with other websites.
• Customize the interface based on the existing theme: Similar to the above, businesses can customize their characteristics by affecting the code in the front end. From there, businesses both save costs and express their characteristics.
• Design your interface: This is often more expensive than using a theme, but it meets the business’s most specific and specific needs.

Inappropriate feature build roadmap

At the right time, the functional system is not what “needs not to have” and “what has is not needed.” For example, in the early stages of entering the e-commerce market, businesses often do not have a certain number of users, so the functions of the Loyalty Program (loyalty program) are not necessary. Instead, businesses should focus on building functions that help exploit potential customers. Then, after having a stable number of users, businesses can gradually build more specialized functions, solving industry-specific problems.

Building a functional system that is not suitable for users’ needs at each time will waste time and cost to build a website without providing a satisfactory shopping experience, affecting revenue efficiency and can be left behind competitors in the industry.

In general, egrocery is the “golden opportunity” for businesses to implement e-commerce. However, to capture opportunities and market share, businesses need to pay attention to many factors, especially the mistakes to avoid mentioned in this article.

With experience in successfully implementing complex grocery e-commerce systems like An Nam Gourmet, SECOMM understands grocery businesses’ obstacles. Contact SECOMM now for a free consultation on detailed e-commerce system development solutions!

When grocery business activities face many obstacles such as strict lockdown measures by Covid-19, shortage of necessities, and geographical distance, the demand for egrocery increases daily.

Ecommerce marketplaces such as Tiki (Tiki Ngon), Lazada (Lazada Supermarket), Shopee (Shopee Fresh), and super apps like Momo (Online shopping), Grab (Grab Mart), etc. all, in turn, deploy egrocery to respond to consumer needs promptly. In particular, grocery stores’ eCommerce websites such as Bach Hoa Xanh, WinMart, and Co.opmart quickly seized the opportunity and grew impressively!

The egrocery market continued to thrive after the lockdown period was removed, indicating the expanding potential of the grocery eCommerce business.

Not only was grocery eCommerce appearing in the Vietnamese market but also globalization. For example, in the United States market, egrocery has an annual growth rate of 200% (according to Statista).

Businesses must swiftly develop an eCommerce system fit for industry and customers to capture changes in the market. However, administrators must consider several concerns while implementing grocery eCommerce to efficiently engage in the market.

Choose the right eCommerce platform

Choosing the right eCommerce platform is essential for any business, not just the grocery industry. An eCommerce platform compatible with business strategies will help companies save time, accelerate the digital transformation process, and save money on deploying eCommerce websites in both the short and long term. In addition, businesses do not need to switch platforms many times, saving time and budget for recruiting and training personnel to familiarize themselves with the system.

Some grocery business eCommerce platforms include Ziel Commerce, Haravan, Shopify, WooCommerce, and Magento. In particular, Ziel Commerce is a platform designed explicitly for eGrocery businesses.

SaaS platforms like Haravan and Shopify are suitable for SMEs (small and medium enterprises), startups, or new entrants to eCommerce. WooCommerce is ideal for businesses that need to own the source code and customize the website at an affordable cost. The Magento platform is suitable for many different business models (B2C, B2B, B2B2C, etc) and many different business sizes (SME, startup, large corporation, etc).

This platform meets the needs of building an industry-specific eCommerce website under its characteristics, with full ownership of the source code and the ability to customize the website. However, due to the prolonged deployment time and high prices, many businesses are hesitant to use Magento, while many enterprises trust it.

Building a system of industry-specific features

A big problem that egrocery businesses need to pay attention to is that the grocery industry has a relatively complicated operation.

Grocery products have many units of measure, weight differences, and different ways of selling; prices constantly fluctuate and update continuously by day/week/month/year.

The import and export of warehouses are complicated (general warehouse, store warehouse, warehouse for each area in the store), so when deploying an online grocery store, businesses need to synchronize the price and quantity of products so that when restocking, the data will not be lost. Weight and cost data on branches are changed under control, avoiding the lack of synchronization between frontend and backend, causing data processing to be interrupted.

At the same time, grocery products are mainly fresh foods such as meat, fish, eggs, milk, etc, so they need to be refrigerated, delivered quickly, or selected with the correct delivery time.

Handling all the problems in the complex operating process of the grocery industry requires a team of highly qualified IT and eCommerce personnel to design an eCommerce system that is suitable for the specific process and requirements of the business – something current SaaS platforms are not enough to meet.

Enhance customer experience

When running an online grocery store, the user experience requirements are very high; from navigating shopping behavior to the checkout process, order delivery needs to be optimized. Because user experience increases the likelihood of customers placing their first order, it also gives customers more reasons to buy again, contributing to a competitive advantage over competitors in the same industry.

There are many ways for businesses to enhance the user experience, such as layering product categories to navigate customers more intuitively and building specialized functions such as quick add products to cart, fast checkout, search enhancements, and product recommendations based on collected data, etc.

At the same time, personalizing the user experience is an essential factor in the customer’s shopping journey. Businesses exploit, analyze, and leverage data to build the right customer journey, match consumer behavior, and increase the user experience level of personalization.

Personalize from CMS content and display products to navigate the shopping journey for businesses to increase loyalty and customer lifetime value (CLV).

Implement attractive promotions

The secret of doing an online grocery business is building incentive programs suitable for customer segments.

Some popular promotions that businesses can apply in the early stages include free shipping, buy one get one free, gifts/vouchers, or promotions with specific conditions (certain items reach a particular value).

After that, businesses can deploy loyalty programs such as accumulating points for purchases, VIP membership, converting reward points into discount codes, donating bonus points to charities associated with the brand, subscription plans, etc.

Applying omni-channel

Omni-channel is one of the inevitable eCommerce trends in 2022; the application of Omni-channel will help businesses do online grocery business more conveniently.

Omni-channel will help customers’ shopping experience be seamless from the physical store to the website, helping businesses follow customers from eCommerce platforms, social networks, websites, etc.

In addition, by collecting and analyzing information from Omni-channel, businesses can efficiently study customer behavior, preferences, and psychology and know whether they are satisfied with the product, service quality, or not to take reasonable measures to change.

It can be said that the grocery eCommerce business has both opportunities and challenges, requiring business managers to think carefully about tactics to make the most effective steps. But, of course, that work is not easy, finding a companion is also tricky, building an in-house team is not easy, and businesses have to pay a lot of opportunity costs and time to reach the “finish line” themselves. 

With experience in successfully implementing complex grocery eCommerce systems like An Nam Gourmet, SECOMM understands grocery businesses’ obstacles. Contact SECOMM now for a free consultation on detailed eCommerce system development solutions!

With the boom in recent years, ecommerce is a potential business form pursued by many businesses, especially egrocery stores. According to Statista, the grocery ecommerce market in the United States is likely to exceed $24 billion by 2023.

Realizing the potential of the egrocery market, several businesses have deployed grocery ecommerce websites early and experienced breakthrough growth, such as Grofers (Blinkit) and BigBasket in India, Bach Hoa Xanh, An Nam Gourmet, Farmer’s Market, WinMart, and Organica in Vietnam.

The common thing that makes the success of the above brands lies in the ecommerce platform. Therefore, to develop and operate an effective ecommerce website, the role of platforms is enormous.

So which ecommerce platforms are suitable for the grocery industry?

Platform selection criteria

User interface and administration interface

For the website interface, in addition to meeting basic needs such as UI/UX standards and showing the brand’s characteristics and the eGrocery industry, businesses also need to focus on the presented product images. Therefore, on the website, everything needs to be synchronized and precise.

The administrator interface (admin) must be easy to use, navigate, control, and manage all data in the system.

Functional system

With eGrocery, the system of ecommerce features needs to be diverse from basic to advanced, solving complex characteristics of the grocery industry such as products with multiple units, weight difference, and price volatility, export-import complex warehouse, and synchronized data throughout the system.

Some functions required in a grocery ecommerce website system such as:

• Primary functions: Meet the most basic needs when operating an ecommerce system, such as order management, checkout, payment, shipping, etc
• Advanced Functions: Functions that enhance the consumer experience and accelerate the shopping process such as order tracking, abandoned cart recovery, similar product recommendations, product search fast products, multi-layered product portfolio, etc
• Specific functions: Functions that help to thoroughly solve the difficulties of implementing specialized grocery ecommerce, meeting the needs of customer segments and businesses such as fast delivery, choice of time delivery point, etc

Integration capabilities

To have a seamless online volatility store system with multiple sales channels, businesses must integrate their ecommerce website with other payment services, shipping services, management software, analysis, report, and distribution systems:

• Payment: Integrate various payment methods from domestic cards to international cards, such as payment gateways (Paypal, Stripe, OnePay), e-wallets (Momo, ZaloPay), etc.
•  Shipping: Integrate with international shipping providers like DHL Express, Fedex, Ups, USPS, and popular shipping providers in Vietnam like Fast Delivery, Economy Delivery, Ninja Van, etc. With order tracking applications to help process and operate the delivery processes
• Management software: Easily integrate CRM, ERP, and POS software to get a seamless connection on all supply channels from offline to online
• Analysis and reporting: Integrate analysis and reporting software such as Business Intelligent, Google Analytics, Facebook Pixel, etc.

This integration helps businesses overcome the limitations of the “rice-powered” process, increase the automation of the system, limit business mistakes, and ensure high accuracy and performance.

Ability to extension

To accompany businesses to develop over time, from startups, and SMEs (small and medium enterprises), to large corporations, from B2B, B2C, and D2C business models to B2B2C, commerce electronics platforms must be highly scalable. High scalability helps meet all future business growth needs, such as multi-site, multi-country, and multi-currency, all manageable on “one screen.” Not only that, but highly scalable platforms also support businesses to operate the system stably regardless of the traffic in promotion campaigns.

Evaluate 5 ecommerce platforms for egrocery business based on each criterion

Ziel Commerce

Ziel Commerce is a readymade grocery ecommerce platform with all the features designed to support an online grocery store business.

Website interface

Ziel Commerce provides a repository of themes specifically for the grocery industry, allowing businesses to customize according to their needs, helping to both reflect the characteristics of the industry and position the brand image.

Remarkably, the interface for administrators is also invested by the founders to make it most accessible for businesses to use. But currently, Ziel Commerce is not popular in the Vietnamese market, so there is no Vietnamese version for businesses.

Functional system

As a platform designed specifically for the eGrocery industry, Ziel Commerce can meet all the most specialized needs of businesses, including fundamental to advanced functionality systems and existing industry-specific solutions.

Integration capabilities

Ziel Commerce has a significant drawback in integrating the website system. In addition, this platform only supports add-ons available in its ecosystem, so businesses will not be able to link with the ERP, POS, CRM, BI, etc., systems in use. Therefore, when using Ziel Commerce, companies need to transfer all existing data to the server of this platform.

Ability of extension

Although it does not own the source code, Ziel Commerce is still a highly appreciated platform for its scalability compared to SaaS platforms. Ziel Commerce supports businesses to expand their ecommerce website system from one to many stores/websites, multi-language, multi-currency without many obstacles. However, in the long run, Ziel Commerce cannot support businesses to expand or develop new functions because firms cannot affect the source code; if it affects it, it will cause instability for the commercial website system. 

→ Rating: 3/4

Ziel Commerce provides an almost comprehensive online grocery store website building solution for businesses, from website interface and functional system to scalability. However, the implementation cost is relatively high, about $50,000/project in 6 months. Therefore, Ziel Commerce is only popular with retail chains, has high functional demand, and operates mainly abroad. However, when using Ziel Commerce, businesses should consider adding the platform’s integration, limiting instability in the operation when 3rd party systems are not compatible with the platform.

Shopify

Shopify is a SaaS ecommerce platform favored by the international ecommerce business community because of its fast implementation time and reasonable starting cost.

Website interface

Shopify provides a variety of interfaces, including grocery industry and UI/UX standards, but cannot be edited according to the characteristics of the business.

Functional system

Shopify’s functional system is relatively complete, meeting the basic needs of businesses. But to use advanced functions, companies have to pay a certain amount of money every month, leading to an increased cost of using the functional system. In addition, even Shopify can barely provide eGrocery industry-specific resolution functions.

Integration capabilities

Because it is a SaaS platform, businesses cannot affect the source code, and it is not easy to integrate with many 3rd parties. Companies can only integrate utilities provided by Shopify or a platform partner.

Some utilities that companies can integrate with Shopify include:

• Payment: Paypal, Stripe, SagePay, AliPay Global, etc
• Shipping: DHL Express, USPS, UPS, etc
• Administration: Microsoft Dynamic 365 (ERP), Oracle NetSuite (ERP), Acumatica (ERP), etc
• Marketing: Google Tools, MailChimp, Facebook Pixel, etc

Ability of extension

Similar to the ability to integrate, the scalability on Shopify is not high because businesses cannot influence the source code to edit and upgrade the website. Therefore, online grocery businesses can only use Shopify for the first time.

→ Rating: 2/4

Shopify is only suitable for businesses new to the ecommerce market, startups, or SMEs (small and medium enterprises) because of the reasonable development cost and time to deploy an online grocery store business website.

Haravan

Founded in 2014, Haravan is an ecommerce platform based on Shopify. Currently, Haravan is a popular platform in the Vietnamese market with more than 50,000 business people and trusted brands.

Website interface

Haravan has many standard UI/UX interfaces suitable for the grocery industry, including free and paid. At the same time, the interface for administrators supports Vietnamese and is easy to use, so businesses do not face many difficulties when using it.

Functional system

Haravan provides many utilities – functions for online grocery stores in Vietnam.

In addition, similar to Shopify, to use more advanced functions, businesses have to pay a monthly application fee of about 100,000 VND/month/app.

However, businesses can’t find parts that deal with the grocery’s specifics in Haravan’s app store and can’t develop in terms of specific functions. Enterprises can only use the functions included in the package and app store.

Integration capabilities

For integration capabilities, Haravan can integrate with Haravan’s partners such as transportation (Economic Delivery, Fast Delivery, Ahamove, GrabExpress, etc.), payment (Ngan Luong, VNPAY, Napas, PayPal, etc.), etc.).

It is difficult for businesses to integrate for 3rd party utilities outside Haravan’s ecosystem on their ecommerce website.

Ability of extension

As for the extension of the ecommerce website system, Haravan can only support the multi-language – currency but cannot expand from one to many websites/stores. It is challenging to manage all the data on a foundation.

As the business gradually grows and expands, Haravan will no longer be functional enough to maintain an online grocery store business. As a result, companies are forced to switch to more specialized platforms such as Magento, WooCommerce, and OpenCart. But, of course, switching platforms will create many other problems such as costs, time, personnel, etc.

→ Rating: 2/4

Similar to Shopify, Haravan is only suitable for businesses new to the ecommerce market, startups, and SMEs. But Shopify can support online grocery business globally, and Haravan only stops at the Vietnamese market.

Woocommerce

WooCommerce is an open-source platform in the form of a WordPress plugin, allowing businesses to use it completely free.

Website interface

WooCommerce and the community provide businesses with various themes designed for the grocery industry. At the same time, this platform also allows influencing the source code to customize according to needs, helping businesses quickly convey brand messages and images.

Since WooCommerce is a WordPress plugin, the admin will continue to manage the website on the WordPress interface itself. This makes it easy for businesses using WordPress to adapt, use, and navigate on the WooCommerce dashboard.

Functional system

WooCommerce supports a variety of features, from basic to advanced. However, this platform has some limitations on features specific to the grocery industry because interfering with developing these functions will easily cause instability for the website system.

Integration capabilities

Thanks to the advantages of the open source platform, WooCommerce has flexible customization capabilities and supports integration with many 3rd party utilities.

In payment, businesses can use amount plugins such as Stripe, PayPal, Apple Pay, and Square to their ecommerce website system with high security and safety. In addition, companies can integrate with many shipping providers such as Fedex, Ups, USPS, and DHL Express. The WooCommerce platform also allows businesses to integrate with management software such as Odoo, Square POS, WP ERP, and Marketing software such as Google Listings, Google Ads, and Facebook Pixel to support businesses in effective business management. More fruitful.

Ability of extension

Contrary to the integration capabilities, the extensibility of WooCommerce is not appreciated. Because the system is easily overloaded with plugin themes, and the number of products does not exceed 2000 SKUs (Stock Keeping Unit). Therefore, businesses wishing to expand their website system need to consider when using this platform in the long run.

→ Rating: 3/4

WooCommerce is the right platform for grocery businesses that use WordPress and are looking to develop an ecommerce system. But when using WooCommerce, companies should consider the limitations of integration, extensibility, and customizability of specific features.

Magento

Magento is a popular open source commerce platform in ecommerce, with nearly 200,000 websites in use. Currently, Magento has 2 versions: Magento Open Source (free) and Magento Commerce (paid).

Website interface

Although Magento does not own a rich theme store like other ecommerce platforms, businesses can look to the developer community, market (Envato), or design their own. Having many options when designing the interface helps Magento websites to have their uniqueness, avoid overlapping the interface with many different websites and bring a higher shopping experience.

Previously, the admin interface on Magento 1 was often considered difficult to use and took a long time to adapt. As a result, Magento publishers developed Magento 2 with a more intuitive and easy-to-navigate dashboard to overcome this problem.

Functional system

The Magento platform has a highly diverse system of features from basic and advanced to industry-specific to help grocery businesses quickly build and develop a sustainable system.

A basic functional system, including catalog management, product management, customer management, report analysis, etc., helps meet the basic needs of a convenient online grocery store business.

In particular, Magento also has many advanced functions for ecommerce, such as multi-language support, multi-currency, multi-store, PWA, MSI, ElasticSearch, etc. Shopping happens faster.

Magento does not have built-in features only for the grocery industry regarding specific features. Still, businesses can quickly build a system of particular features such as category classification, quick search, and delivery time selection thanks to flexible customization on open source code.

Integration capabilities

Thanks to the advantages of the open source platform, the Magento website can be easily integrated with any 3rd party utilities, from payment, shipping, and business administration.

Regarding payment, Magento easily connects with today’s popular payment methods such as card payments (domestic cards, VISA, Mastercard), e-wallets (MOMO, Zalopay), and payment gateways (OnePay, VNPay, etc.) PayPal) or COD, which helps to diversify payment methods.

Magento can integrate with shipping providers such as Fast Delivery, Economy Delivery, Viettel Post, and order tracking applications.

Magento can be integrated into back-office management software (ERP, CRM, POS) such as SAP, Salesforce, and Oracle to help operate all resources and processes seamlessly in the enterprise.

In addition, Magento also supports integration with business analysis tools such as Power BI, Tableau, and Looker and analysis and reporting utilities such as Google Analytics, Google Tag Manager, and Facebook Pixels to exploit all data from the system. As a result, Magento plans to improve its business strategy.

Ability of extension

Magento allows businesses to expand from one website to many different websites on the same system to meet the needs of business development. In addition, with the available support for language and currency conversion from Magento, businesses can build a grocery ecommerce system with content suitable for a diverse audience of customers around the globe.

In addition, open source customization enables Magento developers to build functional solutions specific to the grocery industry. This advantage makes Magento expand the system of capabilities according to each business size, from small businesses to large-scale corporations.

→ Rating: 4/4

Because Magento possesses many outstanding advantages, from website interface and functional system to the ability to integrate and expand, Magento is suitable for a variety of grocery business models from B2B, B2C to B2B2C, a multiform of enterprise-scale such as startup, SME, enterprise (large corporation). However, the time to deploy ecommerce on Magento is usually long – from 6 months to 1 year, with high construction costs of about 50,000 – 100,000 USD/project. At the same time, businesses also need to have a professional team or cooperate with experienced units to develop an effective grocery ecommerce system. Therefore, Magento is popularly used in the community of large-scale businesses that need many functions to increase user experience.

Choosing the right platform is the first and most significant step when building a grocery ecommerce website. Selecting the right ecommerce platform will help businesses save budget and time in building a website while increasing competitive advantage and sustainable growth. On the contrary, choosing the wrong forum will cost businesses a lot of time and budget to deploy and switch platforms. Therefore, companies need to consider the goals and problems in the current model to choose the most suitable platform.

With experience in successfully implementing complex grocery ecommerce systems like An Nam Gourmet, SECOMM understands grocery businesses’ obstacles.

Contact SECOMM now for a free consultation on detailed ecommerce system development solutions!

Trends in consumer shopping are shifting from offline to online, especially among the younger generation—an important factor impacting the new economy. Building an ecommerce website is crucial for the success of ecommerce businesses in today’s digital economy. So, what should businesses do to build a professional ecommerce website?

Define the goals of the ecommerce website

Objectives:

Businesses need to determine the purpose of the website and the priority of each goal to plan the development of the website according to each stage:

• Increase revenue: Add a sales channel to boost sales activities.
• Brand positioning: Build a brand to establish a strong presence in the ecommerce market.
• Marketing support for the business: Use tools like Google Analytics and Facebook Pixel to analyse customer behaviour, build a suitable Ecommerce Marketing strategy, reach more potential customers, and increase conversion.
• Enhance user experience and interaction: Support payment services and backend services to increase interaction, support, and provide customer advice more efficiently.

Requirements:

The ecommerce website needs to have a powerful configuration, a professional interface, and a diverse system of functions to meet the growing needs of customers. When designing the website, businesses should pay attention to:

• Website performance needs to ensure page load speed, large storage capacity, and compatibility with all devices.
• The interface is considered the face of the brand when customers visit the website. To create a good impression and keep them engaged, the interface must meet basic criteria:
  • Professional and brand-image-conveying interface.
  • Scientifically designed structure, compatible with customer behaviour.

Example: The structure of some common pages of an effective e-commerce website:

• Home page: Program banners and product or service categories.
• Product category page: General description of the category and products in the category.
• Product detail page: Description of product attributes, images/videos, prices, promotions, inventory information, customer reviews, and suggestions for similar products.
• Account registration page: Request basic information (Name, Email, Phone, Gender).
• Account management page: Personal information, password changes, order status.
• Shopping cart page: Avatar, product name, quantity, price, discount code.
• Checkout page: Order information, payment, shipping, invoice generation.
• Contact page: Hotline, email, business branches, contact form.

To maximize the customer experience, the ecommerce website needs to integrate features that support personalized customer experiences, aligning with their shopping behavior.

Example: Some common features:

• Product category management: Unlimited product quantity, multi-level category navigation, custom filters, and extensions supporting SEO indexing.
• Sales management: Order control, payment, shipping, staff responsible for handling.
• Customer management: Update customer information, register/log in through social media accounts such as Facebook/Google.
• Marketing management: Set up supporting tools like Google Analytics, Google Tag Manager, Google AdWords.
• Content management: Integrate SEO tools, customize menu layouts, CMS content.
• Inventory management: Use management tools to process orders, inventory management, and distribution systems.
• Reporting and Analysis: Analyze sales activities to assess customer insights, forecast business results, and propose business strategies.

Determine the time and budget for implementation

Depending on the goals and complexity of the e-commerce website, determine the time and budget. To accurately determine the time and budget, businesses should seek advice from experienced and professional units.

Choose an ecommerce website development platform

Each platform has its advantages and disadvantages. Businesses need to consider choosing a website development platform that is suitable for their e-commerce business strategy. Some popular platforms include:

Magento:

• Pros: Open-source platform specialized for e-commerce, versatile, highly customizable.
• Cons: High development costs, requires expertise and experience during implementation.

Suitable for businesses investing in the long term, saving budgets in the long run.

Shopify:

• Pros: Easy to use, many ready-made interfaces and widgets, 24/7 support.
• Cons: High costs (ongoing high cost), unstable website speed.

Suitable for building simple and less customized e-commerce websites.

OpenCart:

• Pros: Simple, easy to use for businesses, many templates.
• Cons: Limited features, poor security, suitable for building e-commerce websites for new brands entering the e-commerce market with limited budgets.

BigCommerce:

• Pros: Supports payment features and integrates various marketing tools.
• Cons: Limited annual revenue. Standard package: $29.95/month, revenue limit: $50,000/year.

Suitable for building e-commerce websites for new businesses with relatively low revenue.

WooCommerce:

• Pros: Simple, easy to use, many templates.
• Cons: Cannot be edited for a unique style, suitable for building e-commerce websites for new businesses and small-scale enterprises.

Choose an ecommerce website design unit

When building an e-commerce website, businesses need to collaborate with units based on certain criteria:

• Deep experience in e-commerce: Number of years of experience, quantity, and quality (type of projects, complexity, etc.) of completed projects.
• Professional team: Solution consulting staff, IT staff, customer service staff.
• Clear process from business analysis, proposed solutions, development, testing, and maintenance.
• Available system.
• Efficient handling and support.
• Commitment to warranty and maintenance.
• Upgrade and maintenance services for the e-commerce website.

Some ecommerce website design units in Vietnam include:

• Magento: Secomm, SmartOSC, MoniGroup, Co-well Asia, etc.
• Shopify: Webico, Meowcart, Duyalex, etc.
• BigCommerce: Itexpress, Websolution, etc.

Purchase domain name and hosting

Criteria for choosing a domain name: Short, easy to remember.

Criteria for choosing hosting providers:

• Examine the configuration: Disk Space, Bandwidth, Parked Domain, CPU, RAM, FTP accounts, MySQL accounts, dedicated IP, etc.
• Support services: Data backup, 24/7 live chat support, submitting a ticket to resolve issues.

Develop the ecommerce website

Coordinate with the development unit to ensure a smooth development process. Businesses should regularly update the project progress according to the approved solution. Simultaneously, update changes and coordinate with the cooperating unit. During the User Acceptance Test (UAT), businesses should test according to a checklist to ensure that the website development process meets expectations.

During the development process, businesses also need to work with payment and shipping units to provide services for the ecommerce website. When signing contracts with payment units, attention should be paid to security, compatibility between the website platform and the payment platform, and service fees. Some common online payment gateways in Vietnam include Paypal, Ngan Luong, VNPay, Airpay, and e-wallets such as Momo, ZaloPay. When cooperating with shipping units, businesses should consider the quality of services, shipping staff, packaging, and storage of goods to avoid affecting the user experience

A website is a powerful tool for supporting ecommerce (Electronic Commerce) business, serving as a bridge between businesses and customers in the online shopping market, facilitating the entire process of buying and selling goods, and boosting sales. Therefore, building an ecommerce website is crucial for the ecommerce business of a company, requiring not only serious investment but also a long-term strategy.

However, there are still many ecommerce websites facing certain issues that need to be addressed promptly! Here are some common problems:

Low Page Load Speed

To evaluate the speed of a website, tools like Google PageSpeed Insights, WebPageTest, Pingdom Speed Test, Uptrends, etc., can be used.

Scores range from 0 to 100, where 0-49 indicates relatively low speed, 50-89 indicates average speed that needs improvement, and 90-100 indicates excellent speed.

Slow page load speed affects user experience, conversion rates, customer retention, and SEO ranking.

Causes:

• Large product catalogues and diverse products with various attributes.
• Numerous high-resolution images.
• Increasing data in customer information, marketing, content, product catalogue, sales, and operations.
• Hosting quality and configuration issues.

Solutions:

• Compress or resize images, choose efficient image formats (e.g., jpg or .webp instead of .png).
• Utilize browser caching to reduce data load time, optimize the database by minimizing CSS, JavaScript, and HTML, and use tools like CDN/cache to reduce the time to retrieve large amounts of access data.
• Choose hosting providers with suitable caching memory, and web server configurations (Apache/Nginx/PHP/MySQL…), and use CDN to save bandwidth.

Unprofessional Ecommerce Website Interface

Issues with graphic design, colour schemes, inconsistent images and fonts, lack of brand representation, and non-optimal website structure affect the professionalism of the interface.

Consequences:

• Unattractive and unimpressive website interface.
• Reduced professionalism in the eyes of customers leading to decreased customer return rates.
• Decreased user experience, ineffective product search, suggestions, and quick purchase.

Causes:

• Insufficient research on consumer behaviour during the website structure design.
• Lack of expertise in evaluating the aesthetic appeal of the ecommerce website.

Solution:

• Use tools like Google Consumer Surveys, Facebook Audience Insight, and Prisync for market research, customer research, and competitor price tracking.
• Explore design trends such as Dark Mode, Gradient, 3D, and Lai Landing pages.
• Collaborate with experienced interface design providers for an attractive and brand-aligned ecommerce website interface.

Suboptimal Product Categories

Poorly structured product categories and incomplete product information negatively impact the user experience.

Issues:

• Lack of detailed and organized product categories.
• Incomplete product information related to attributes, images, videos, inventory, pricing, promotions, etc.

Consequences:

• Difficulty for customers to search for products.
• Inability to suggest relevant products.
• Prolonged decision-making time for customers, affecting sales.

Solutions:

• Establish a layered category structure, apply filtering and sorting features, and supplement detailed information for each product.
• Implement SEO campaigns for the ecommerce website, including keyword research, category content planning, proper robots.txt configuration, optimized website structure, and URL optimization for category pages.

Lack of Features to Enhance the Shopping Process

Websites should support customer search, and provide convenient and quick shopping processes.

Issues:

• Lack of effective features for searching and suggesting suitable products.
• Inefficient processes in cart addition, checkout, and payment.

Consequences:

• Incomplete shopping experience for customers.
• Slow and complicated purchasing processes lead to reduced conversion rates and revenue.

Causes:

• Absence of a strategic plan for deploying features according to customer buying behaviour.
• Suboptimal implementation by developers.

Solutions:

• Develop a comprehensive strategy with costs and timelines for integrating features into the business model.
• Collaborate with experienced solution providers to ensure successful integration.

Lack of Synchronization with Other Business Systems

Failure to link sales channels (social media, ecommerce platforms, ecommerce websites) with internal business systems like CRM, and ERP for synchronization can lead to misinformation and management difficulties.

Issues:

• Inconsistent information across sales channels.
• Challenges in managing customer, product, order, and store data.

Consequences:

• Impacted online sales due to uncontrolled product/service data.
• Lack of centralized data for reporting, analysis, business forecasting, and customer care activities.

Causes:

• More critical issues in the current ecommerce website system.
• Lack of a suitable strategy regarding costs and time for implementation.

Solution:

• Devise a plan including costs, timelines, and testing methods for the integration of data synchronization functionality into the ecommerce website system.
• Seek solution providers with experience, industry knowledge, and comprehensive services from consultation to development, maintenance, and optimization.

When deploying an ecommerce website, Magento is the top choice of platform that businesses are aiming for, including global giants like Nike, ASUS, HP, and Burger King, as well as leading Vietnamese enterprises such as Canifa, CellphoneS, Trung Nguyen, and CGV Vietnam.

With outstanding advantages ranging from a diverse ecosystem and flexible customisation capabilities to absolute security, Magento is considered the ‘ultimate boss’ among ecommerce website development platforms today.

So, what are the superior points of Magento?

A ecommerce platform functions from basic to advanced

Magento possesses all the features for a complete ecommerce website:

• Category Management: Control all data and functions related to products, categories, attributes, pricing systems, inventory, images, and videos.
• Content Management: Develop and optimise content for CMS pages (Content Management System), store images, customise themes, and website design.
• Sales Management: Control and operate sales processes, orders, payments, and shipping.
• Marketing Management: Support the building and implementation of marketing programmes with available support tools.
• Customer Management: Manage and collect customer information to enhance the user experience.
• Inventory Management: Continuously meet goods supply for the supply chain with inventory management tools and shipping route navigation.
• Reporting: Exploit data through reporting features on the system to improve and enhance business efficiency.
• Analysis: Support tracking and measuring system performance through integrated tools such as Google Analytics, Facebook Pixels, and Google Tag Manager.

In addition to the basic features of a complete ecommerce website, Magento also owns a diverse system of extensions with many advanced functions in themes, products, marketing, optimal payment solutions, shipping, etc. to meet every operational need and ensure sustainable development of ecommerce for businesses.

When building an ecommerce website, Magento also supports businesses to integrate and link third-party services for efficient ecommerce website operation, such as:

• Payment: Support all forms of payment, from COD, card payments, and e-wallets to online payment gateways, helping businesses diversify the payment experience for customers.
• Shipping: Easily integrate with many shipping units and popular shipping tracking applications to optimise the shipping process for customers.
• Management and operation software: Support the integration of back-office software such as ERP, CRM, POS, etc. to operate human resources more efficiently.
• Business intelligence (BI) analysis tools: Support the integration of business analysis tools such as Power BI, Tableau, and Looker… to improve business strategies for enterprises.
• Omnichannel: Unify all sales channels on the same Magento system to process and control data and seamlessly handle business processes from offline to online.

Furthermore, Magento also has a global technical support community, including many rich experts and professional developers to meet all the requirements of businesses.

High customisation and scalability

The Magento ecommerce website platform possesses all the advantages of open-source software with flexible customisation capabilities to operate the ecommerce website more effectively.

• Customisation: Owning and controlling the entire source code makes it easy for businesses to customise code sections in the system, enabling them to build innovative and improved solutions according to the specific business characteristics of each enterprise.
• Scalability: Magento allows businesses to expand from one website or store to many different websites or stores on the same system. Besides, Magento supports language and currency conversion, helping businesses expand their market to many countries.

High security

High security is also a superior advantage of Magento compared to other ecommerce website platforms, helping businesses minimise potential risks from data systems and transaction processes on the system. 

Some outstanding points of Magento’s security features include:

• Regularly control the system, propose security solutions, and improve website performance.
• Enhanced security for administrators.
• Advanced security for user accounts.
• Ability to block unauthorised bots and codes.

With the advantages of having all ecommerce website functions, from basic to advanced, high customisation capabilities, and high security, Magento is the top choice for businesses when deploying an ecommerce website system. However, issues related to costs, time, and the requirement for a highly specialised technical team make it challenging for many businesses to implement an ecommerce website system with Magento.

Contact SECOMM now for FREE CONSULTATION SUPPORT!

Business-to-Consumer (B2C) ecommerce is online transactions between businesses and consumers.

B2C ecommerce is considered a potential market for Vietnamese businesses at present. According to the 2020 Ecommerce White Paper, B2C ecommerce in Vietnam reached 11.8 billion USD, ranking 3rd in the ASEAN region, with a 41% increase in new participants, the highest in the region.

This type of ecommerce is currently popular with a global scale of 4,280 billion USD in 2020. Examples include the B2C websites of Mobile World (Top 5 with 16,606,700 visits), Bach Hoa Xanh (Top 9 with 5,440,000 visits), and FPT Shop (Top 10 with 4,213,300 visits).

Why do businesses need to implement B2C ecommerce?

B2C Ecommerce: Maximize business and brand positioning

Changes in consumer shopping habits have influenced the B2C ecommerce market. Customers tend to spend on brands in the online market rather than shopping and experiencing directly at physical stores. Therefore, implementing B2C ecommerce helps not only to position the brand in the market but also to maximize revenue and profit for businesses.

Brand positioning

Effective Ecommerce Marketing campaigns help businesses reach more potential customers. On popular social media platforms (Facebook, Instagram, TikTok, Zalo), businesses can reach customers through advertising tools and directly interact with customers, supporting the brand’s presence in the subconscious of customers. Additionally, customer search habits for product information help businesses that have implemented SEO and SEM attract a large amount of traffic to their ecommerce websites, increasing the conversion rate of orders.

Maximize revenue

Establishing an additional online sales channel helps businesses maximize revenue. Unlike physical stores, ecommerce websites operate 24/7, supporting customers in shopping at any time. They also provide features to facilitate the online shopping process for consumers, such as quick search, product comparison, fast cart, recommended products, and quick payment. This speeds up the online shopping process, improves order conversion rate, and boosts business sales.

Moreover, in 2020, businesses that implemented B2C ecommerce demonstrated its importance when social distancing due to Covid-19 occurred. B2C businesses with ecommerce maintained their business activities compared to traditional businesses.

Minimize costs

With the nature of unlimited time and location for shopping, online stores help businesses solve cost-related problems more effectively.

• Save fixed costs: Costs such as rent, personnel…
• Reduce variable costs: Apply advances in online payment, E-logistics, Marketing, etc., to minimize business operation costs.
• Reduce intermediary costs: Directly transact with customers through the Internet, reducing dependence on intermediary channels like traditional models.

B2C Ecommerce: More efficient data exploitation and analysis

In the current era of “Big Data,” data plays a crucial role… When deploying their ecommerce systems, businesses can easily:

Synchronize data about:

• Marketing: Advertising, communication, sales channels…
• Content: Images, messages on the website or Marketing campaigns…
• Customers: Shopping behaviour, potential customer segments
• Sales: Revenue, order quantity per campaign…
• Operations: Payment process, delivery process…

Report and analyse business:

• Marketing is based on the effectiveness of each campaign, searched keywords, etc.
• Sales in terms of sales, orders, payments, taxes, etc.
• Customer based on shopping history, order value, favourite products…
• Products based on customer reviews, best-selling products, product views…

Business forecasting: Examine scenarios that data has shown regarding developments in the B2C ecommerce market, thereby devising more suitable business strategies.

Business development and direction: Upgrade B2C ecommerce systems to adapt to market changes. Introduce innovations in new products and accompanying services (payment, shipping…).

B2C Ecommerce: Better business management

When a business successfully transitions to the B2C ecommerce business model, issues related to sales, marketing, and operations are improved.

For Sales and Marketing systems

Automate the sales process:

• Automatically collect customer data.
• Automatically process orders: Order creation, store selection, automatic storage location selection.
• Automatically receive and respond to common issues through features like Livechat, and Chatbot.
• Automatically send order confirmations, generate invoices, and handle shipping through features like Auto Email…

Order processing speed is faster:

• Order processing for faster delivery from order creation, order picking, packaging, and delivery.
• Faster error handling: All data is stored on the system, so handling arising errors is faster.
• Minimize errors from manual processes.

Improve Marketing campaigns:

• Build suitable Marketing: Use social media to reach customers, SEM & SEO to increase website traffic, Ecommerce Marketing to increase conversion rates…
• After-sales, ensure customer retention rate: Email Marketing about unpaid orders in the cart, promotional programs…

Improve Customer Support:

Personalize the user experience at each stage through:

• Website: Structure, interface, features (Chatbox & Livechat)…
• Email: Personalize the sender’s name, and desired service/product.
• Telesale: Based on data to sell suitable products and services.

Build better return/exchange policies:

• Applicable cases: Check system data on time, and validate product status.
• Return/exchange methods: Customers send returns by mail, courier services, or directly.

• Refund methods: Online payment via local ATM, Visa/Mastercard, or E-wallet.

For Operations systems

• Prepare orders: Use warehouse management software to check goods, label/barcode, categorize, and set up product storage categories to operate the warehouse scientifically, thereby speeding up delivery.
• Packaging: Apply mechanization technology to package products faster.
• Delivery: Map location technology helps build delivery routes for shippers, and delivery times are faster. Example: Tiki’s 2-hour delivery or Hasaki.
• Warehouse management system: Identify suitable locations to rent/build warehouses to save transportation time and inventory management.

After understanding the importance of B2C ecommerce for business development, the next important thing businesses need to do is learn about effective and flexible methods to deploy this system. 

With more than 9 YEARS OF EXPERIENCE providing comprehensive ecommerce solutions for many businesses in various countries, SECOMM provides solutions such as:

• Ecommerce solution consulting: Consult on technology solutions and resources to develop a suitable B2C ecommerce business strategy.
• B2C ecommerce system development: Provide professional B2C ecommerce system development services using Magento or according to requirements.
• B2C ecommerce system care: Provide maintenance and system upgrade services for B2C ecommerce systems, such as hosting and system maintenance services, and app system care.
• B2C ecommerce growth: Provide B2C ecommerce growth services such as Omnichannel, Ecommerce Marketing, and SEO.

Contact SECOMM now for FREE CONSULTATION SUPPORT!