Magento is known as the ‘golden standard’ for many eCommerce businesses. With its scalability and flexible customization, Magento can provide a unique shopping experience.

However, the complexity of deploying, managing, and maintaining the system has led many brands to step out of the ‘Magento world’ in search of more optimal solutions. Shopify Plus is one of the popular choices today for streamlining the migration.

Let’s delve into why the following five brands opted to migrate from the Magento platform to Shopify Plus for their eCommerce websites, and how this strategic decision has contributed to increased conversion rates and sales.

Learn more: 15 Reasons You Should Migrate to Shopify Plus

Gymshark

Established in 2012, Gymshark, a renowned athletic wear retail brand, adopted Shopify Plus. However, before making the switch, the brand had built and developed its eCommerce website using Magento. 

For a fashion retailer, year-end shopping seasons, especially Black Friday, represent opportunities for sales growth. Simultaneously, Gymshark’s rapid expansion since its inception required more from a platform capable of managing spikes in traffic and consistently scaling with its business objectives. 

Dissatisfied with the existing system, the Gymshark team faced not only the time-consuming setup and operation but also significant costs – amounting to thousands of dollars – for repairing and maintaining the system that crashed precisely during the Black Friday event.

According to Ben Francis, the founder of Gymshark, the eCommerce website was down for about 8 hours, resulting in an estimated damage of over £100,000. 

Therefore, Gymshark overhauled its platform with Plus, leveraging Shopify POS and Shopify Script solutions to bridge the gap between offline and online shopping experiences. They enhanced these shopping experiences with custom code snippets at the checkout page.

With these tools, Gymshark only needed to customize based on its specific needs and goals. In contrast, developing such features on Magento could have consumed considerable time and budget. 

The platform switch to Shopify Plus helped Gymshark achieve a retail turnover of £41 million and garner over 5.1 million social media followers in 2017, propelling the business to become one of the fastest-growing brands globally.

• Website: https://row.gymshark.com/
• Industry: Fashion
• Traffic: 8.6M/month
• Ranking: 2,686 (USA) & 4,977 (Worldwide)

Bombas

Arising from an inspiring founding narrative, Bombas, a U.S.-based sock manufacturer and retailer, committed to donating a pair of socks for each pair sold to those facing homelessness. The company garnered successful funding on Shark Tank in 2013, capturing the interest of both investors and American consumers.

However, the joy quickly turned to dismay when Bombas secured a deal with investor Daymond John, and their Magento eCommerce website suffered not one but two crashes—first during the initial airing and then during the subsequent rerun of the episode.

Compounding the issue, the most disastrous moment for Bombas occurred when their Magento website collapsed amid the peak shopping season of Black Friday and Cyber Monday (BFCM).

The system failure hindered customers from completing transactions, resulting in Bombas incurring significant financial losses, additional expenses, and extended downtime for system repairs.

Therefore, Bombas needed a more reliable eCommerce platform that could effectively address the issues they encountered, leading them to choose Shopify Plus.

The infrastructure of Shopify Plus facilitated Bombas in effortlessly and seamlessly expanding their system. Moreover, the eCommerce website system consistently withstood the demands of major shopping events like BFCM and reruns of the Shark Tank program.

Despite the substantial cost of migrating from Magento to Shopify Plus, Bombas swiftly recovered the investment, generating $17.2 million in revenue during the first year of Shopify Plus deployment—a 300% increase compared to the same period the previous year.

The positive outcomes of transitioning to the Shopify Plus platform are evident not only in financial metrics but also in how Bombas has bolstered its reputation and image in the eyes of customers, delivering a premium shopping experience.

• Website: https://row.gymshark.com/
• Industry: Fashion
• Traffic: 8.6M/month
• Ranking: 2,686 (USA) & 4,977 (Worldwide)

Puravida Bracelets

In 2010, from the beaches of Costa Rica, two young entrepreneurs, Griffin Thall, and Paul Goodman, started Puravida Bracelets with a mission to collaborate and provide better income opportunities for bracelet artisans in Costa Rica and around the world.

The Puravida Bracelets story gained attention on social media as customers became curious about the close-to-nature lifestyle in South America, particularly in Costa Rica. Over time, the brand expanded its product portfolio to include necklaces, anklets, earrings, and hair ties.

Similar to many other businesses, Puravida Bracelets began its eCommerce journey with the Magento platform.

However, both Thall and Goodman were ambitious young entrepreneurs who desired rapid growth and development for their bracelet brand. Therefore, the challenge was to scale the eCommerce website system while ensuring the most optimal deployment costs. 

This led Thall and Goodman to deploy Shopify Plus to find a solution to seamlessly integrate and combine various tools and applications to manage business operations more efficiently, provide a more engaging shopping experience, and increase sales. 

The decision to switch from the Magento platform to Shopify Plus helped Puravida Bracelets increase retail revenue by 50% compared to the same period the previous year. Email sign-ups increased by 350%, and email revenue quadrupled compared to before the platform revamp.

• Website: https://www.puravidabracelets.com/
• Industry: Jewelry
• Traffic: 1.1M/month
• Ranking: 10,022 (USA) & 52,491 (Worldwide)

PittaRosso

PittaRosso is a renowned footwear retail brand from Italy with over 150 retail stores across Europe. The brand’s goal is to provide customers with an omnichannel shopping experience and implement several enhancements for its eCommerce website. 

However, issues related to poor website performance, leading to suboptimal product pages on search engines, made PittaRosso hesitate before deciding to pursue the next goal with Magento. The complexity, time, and budget associated with Magento led PittaRosso to revamp its platform with Shopify Plus.

Simultaneously, they implemented a headless architecture for the eCommerce system and redesigned the SEO architecture and content strategy.

The footwear brand customized the frontend and integrated the CMS platform into the Shopify Plus backend to improve page loading speed, user experience, and SEO results. PittaRosso’s strategic shift coincided with the significant growth of eCommerce spurred by the Covid-19 pandemic, boosting the business’s eCommerce sales in 2021.

By 2022, the sales figures even surpassed expectations, with a 37% increase in net profit compared to the same period the previous year.

Building on this success, PittaRosso implemented payment integrations and automation to optimize multichannel sales operations and the overall shopping experience.

Re-platforming from Magento to Shopify Plus helped the business maintain a steady annual increase in conversion rates, sales, and notably, Black Friday Cyber Monday (BFCM) sales.

Learn more: What is Headless Shopify?

• Website: https://www.pittarosso.com/it
• Industry: Retail
• Traffic: 942.1K/month
• Ranking: 1,107 (Italy) & 48,288 (Worldwide)

International Military Antiques (IMA)

After six years of using Magento, the world’s largest retailer of military surplus and collectibles, IMA, fell victim to a hacker attack that resulted in the theft of a considerable amount of customer credit card information.

This incident led to IMA facing substantial fines from VISA, and Alex Cranmer, the Vice President of IMA, criticized Magento for its delayed notification to merchants about this security vulnerability.

IMA spent over $50,000 and three months rectifying security flaws in its system. Shortly after, Magento announced the discontinuation of support for older versions, implying that IMA needed to upgrade to a higher version, incurring potentially tens to hundreds of thousands of dollars in expenses and an extended timeline for completion.

In response, IMA decided to replatform from Magento to Shopify Plus, seeking a more secure solution for IMA’s system and enhancing the customer experience. Besides security and customization, some unique solutions such as Shopify Flow and LaunchPad significantly boosted IMA’s profit margins.

The costs associated with platform usage, maintenance, operations, and updates were notably reduced compared to deploying Magento.

Cranmer admitted to being complacent, thinking that Shopify was only suitable for individuals selling a small volume of products.

However, the Plus version surprised him with its specialized solutions and features designed explicitly for large, unlimited-growth businesses on their journey.

• Website: https://www.ima-usa.com/
• Industry: Military Antiques 
• Traffic: 428.5K/month
• Ranking: 24,197 (USA) & 102,517 (Worldwide)

Ready to migrate from Magento to Shopify Plus?

Here are five brands that have witnessed a remarkable change in sales by migrating to Shopify Plus. An important point to note is that while Magento provides high scalability and customization, the process demands a substantial budget and an extended deployment timeline.

Additionally, there is a need for technical expertise to determine when and how the system should expand. Sometimes, businesses may even face security vulnerabilities, as in the case of IMA.

On the other hand, Plus provides flexible customization with optimized costs, a faster time to market, and simplified maintenance and updates, following the platform’s rules.

Through accumulated experience in numerous eCommerce platform migrations, SECOMM is not only a solution provider but also a reliable partner for every business on its eCommerce journey.

Contact SECOMM or call directly on the hotline (028 7108 9908) for professional advice on planning the migration from Magento to Shopify Plus, unlocking unlimited development opportunities in the digital age.

eCommerce is undergoing a revolution, where businesses no longer need to strictly bind to traditional eCommerce models like Monolithic Commerce. Instead, they can create distinctive and adaptable customer experiences across a variety of digital channels through a methodology known as Headless Commerce.

Headless Commerce involves the separation of the frontend and backend of an eCommerce website. This allows the backend to transmit content through APIs to diverse frontends, including websites, mobile apps, IoT, POS, and more. Headless Commerce also gives you greater flexibility in customizing frontends compared to monolithic systems.

Learn more: Monolithic, Headless, Composable or MACH artchitecture

Among the prominent eCommerce platforms today, Shopify stands out with numerous effective solutions for headless deployment. This article on Headless Shopify delves into the concept, advantages and disadvantages, and solutions, and offers insights to help determine whether it is a suitable fit for every business.

What is Headless Shopify?

It is a way to build an eCommerce website using Shopify but separate the frontend (user interface) and backend (product management, order processing, payment system).

With this headless solution, businesses have the flexibility to use their preferred content management system (CMS) or frontend technology and then connect it to Shopify’s backend through the Storefront API. 

Key features of a Headless Shopify store include:

• Frontend: The freedom to utilize and customize preferred frontend technologies, such as HTML, React, Vue.js, to enhance the user experience.
• Backend: Shopify handles the “commerce” aspects of the store, including product management, orders, payments, shipping, and more.
• Headless CMS: Integration of Headless CMS platforms like Contentful, Storyblok, Builder.io to store and distribute content data.

Learn more:

• What is Headless CMS?
• 10 Headless CMS software (P1)
• 10 Headless CMS software (P2) 

Pros of Headless Shopify

• Full design control

Headless Shopify provides extensive customization for interface design and personalized user experiences. While the themes, including both free and premium options, boast attractive and modern designs with diverse choices for various business niches, these themes still come with constraints in terms of customization and features.

By using it, you can maximize customization for both interface design and user experience, creating a unique identity and enhancing your competitive edge.

• Unlimited frontend technology

It imposes no limitations on the type of devices or platforms that can display content. Content created and managed on the backend system can be displayed on any device or platform that the business desires.

In other words, content data from the Headless Shopify system is distributed in API format to various modern frontend technologies, such as websites, mobile apps, IoT, POS, etc. This facilitates the distribution of user-tailored content across different devices and platforms, ensuring seamless and optimized multichannel selling.

• Sell in the international market

With Headless Shopify, you can customize frontend interfaces, integrate Headless CMS, and incorporate local payment systems to distribute content and provide a shopping experience tailored to users in each market. This customization includes aspects such as domain, language, currency, payment gateways, and local payment methods.

Plus, you can leverage the Shopify Markets solution, which offers a full range of features, both basic and advanced, enabling you to expand your reach globally.

Cons of Headless Shopify

• Requires high programming knowledge and skills

Traditionally, Shopify has provided businesses with a ‘Plug-and-play’ solution, meaning that applications or utilities can be integrated into an online store and activated for easy use without the need for complex programming.

However, The headless solution provides you with advanced customization and scalability, requiring a higher level of technical expertise and complexity.

To address this challenge, you can partner with specialized developers like SECOMM for tailored guidance throughout deployment. These experts can provide insights on the recommended customizations to enhance system performance and user experience.

• High cost

When deploying Headless architecture, there are three types of fees to consider: platform fees, development fees, and maintenance fees.

• Platform fees: Using the platform, Headless CMS, or third-party platforms (ERP, PIM, CRM) incur monthly fees determined by each platform’s regulations.
• Development fees: The cost you need to pay to collaborate with a development agency for Headless Shopify implementation ranges from $150,000 to $500,000 per project. Payments can be made in installments based on the agreement with the development agency.
• Maintenance fees: Monthly maintenance fees, ranging from $100,000 to $150,000, are necessary for businesses to pay to the development agency.

As deploying Headless Commerce requires high technical expertise, the development cost will be significantly higher than implementing a Monolithic Commerce model.

Moreover, going Headless with SaaS platforms such as Shopify or CMS, ERP, PIM, and CRM requires monthly payment fees, making cash flow management challenging due to the potential fluctuations in platform usage, affecting monthly expenses.

Learn more:

• What is Headless CMS?
• On-premise vs On-cloud CRM
• 10 Enterprise CRM Software (P1)
• 10 Enterprise CRM Software (P2)

Ways to deploy Headless Shopify

Throughout the evolution of eCommerce technology, Shopify has accurately anticipated and provided solutions to meet the deployment needs of businesses worldwide.

Notably, the trend of adopting Headless Commerce has been shaping the global landscape for several years, and Shopify has offered outstanding solutions for businesses to implement Headless based on its platform infrastructure.

• Storefront API: It is a GraphQL-based API, enabling you to connect your frontend website to Shopify’s backend seamlessly, facilitating easy access to eCommerce data and functionality.
• Hydrogen + Oxygen: This exceptional solution includes the Hydrogen framework based on React and the Oxygen hosting. It helps you build Headless Commerce websites rapidly and efficiently.
• Commerce Components: This innovative tech stack, designed specifically for large enterprises adopting Headless Commerce or Composable Commerce, allows you to integrate independent ‘components’ to customize and enhance the eCommerce experience.

Brands deploy Headless Shopify successfully

• Victoria Beckham Beauty

The beauty brand Victoria Beckham Beauty was launched in 2019, aiming to provide an optimal user experience across multiple global markets with high performance. To achieve this, the company deployed Headless Shopify Plus to manage products, orders, and payments.

It integrated Contentful as a Headless CMS to store and distribute content data to frontends, including the website and mobile app, through the Storefront API.

• Paul Valentine

Since its establishment in 2015, Paul Valentine has become a major global jewelry brand with over 12 local stores, each with its dedicated sub-domain, to cater to diverse user demographics.

To streamline content management for these 12 stores within a centralized system, Paul Valentine has developed a Headless eCommerce website using the Vue.js framework on the Shopify Plus platform for backend management.

The Headless CMS platform, Contentful, is seamlessly integrated into the Shopify Plus backend system, enhancing the efficiency of content management and distribution across the interfaces of the 12 local stores, spanning both the website and mobile app through the Storefront API layer.

• Vinamilk

To meet the requirement of integrating an eCommerce website and a corporate information website into a unified user experience, SECOMM has supported Vinamilk in restructuring the system with a Headless architecture. Shopify Plus manages the ‘eCommerce’ aspect, while a Headless CMS platform is utilized for storing, managing, and delivering content to user interfaces. This results in a comprehensive custom Headless Commerce + Headless CMS model.

Learn more: 15 brands deploy Headless Commerce with Shopify Plus

Does Headless Shopify suit all types of businesses?

The answer is no.

While both the core and the Plus can implement Headless Commerce, the high flexibility of Shopify Plus makes the process easier, especially when utilizing the Headless solutions.

In essence, headless architecture is better suited for businesses with high demands for flexibility, customization, and scalability, as well as a desire for uniqueness to craft a diverse and seamless customer experience. If your business simply wishes to engage in straightforward online selling, core Shopify is sufficient.

On the other hand, for those seeking a balance between flexibility and stability, Plus is a viable option.

With a wealth of experience going headless for major enterprises like Vinamilk and Suzuverse, SECOMM boasts a highly skilled technical team with deep expertise in Shopify and the execution of Headless solutions on this platform.

Contact or call SECOMM’s hotline directly at (028 7108 9908) to receive advice on deploying Headless Shopify that is suitable for each business model. The team will also provide a detailed development roadmap divided into different stages.

Salesforce Commerce Cloud and Adobe Commerce (Magento) are two leading platforms in the field of eCommerce, trusted by many large enterprises. However, both of these platforms have significant differences. 

Let’s explore the important aspects of both with SECOMM to help businesses decide which platform is suitable for the brand’s business needs.

Overview

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud, formerly known as Demandware, is a cloud-based eCommerce platform. Salesforce Commerce Cloud operates on the SaaS (Software-as-a-Service) model, providing high scalability and a range of features and capabilities to help businesses create a seamless and effective shopping experience for their customers.

Within Salesforce Commerce Cloud, there are three main editions for building eCommerce websites: Salesforce B2C Commerce, Salesforce B2B Commerce, and most recently, Salesforce B2B2C Commerce.

In the B2C model, there are three solution packages:

• Starter: Based on 1% Gross Merchandise Value (GMV)
• Growth: Based on 2% Gross Merchandise Value  (GMV)
• Plus: Based on 3% Gross Merchandise Value (GMV)

Similarly, the B2B model is also divided into 2 solution packages, including:

• Starter: Based on 1% Gross Merchandise Value (GMV)
• Growth: Based on 2% Gross Merchandise Value (GMV)

For the B2B2C model, it will be calculated based on 1% Gross Merchandise Value (GMV).

Related article: Top 10 Websites Built On Salesforce Commerce Cloud

What is Adobe Commerce?

Adobe Commerce (formerly known as Magento) is an open-source eCommerce platform designed under the PaaS (Platform-as-a-Service) model, assisting businesses in constructing professional eCommerce websites.

Adobe Commerce can be categorized into two main types:

• On-premise: Installation and management of the website on the company’s servers
• On-cloud: Adobe will host and manage the website for the business

Additionally, Adobe Commerce still supports the Magento Open Source version – a free version that can be downloaded and used by anyone.

Related article: Top 20 eCommerce Websites Using Adobe Commerce (Magento)

In summary, Salesforce Commerce Cloud and Adobe Commerce are two leading eCommerce platforms with significant differences.

Cost Comparison

Salesforce Commerce Cloud Cost

The cost of Salesforce Commerce Cloud depends on various factors but largely hinges on the scale of the business. 

Operating as a SaaS solution, businesses pay a monthly fee based on the number of users and the revenue generated by the website. Costs start from depending on the GMV, averaging around $2,500 per month and can increase to tens of thousands of dollars for larger enterprises.

Adobe Commerce (Magento)

The cost of Adobe Commerce (Magento) also depends on various factors, including the chosen version and the monthly revenue of the business. 

Adobe Commerce is a PaaS solution, meaning businesses must purchase software licenses annually and then pay a monthly fee for hosting and support if needed. License costs start from around $22,000, and hosting costs start from approximately $3,000 per year.

It can be observed that the costs of Salesforce Commerce Cloud and Adobe Commerce (Magento) may vary depending on the business scale, specific requirements, and customization levels. 

For instance, for a business with a GMV of $25 million, the platform usage cost for Salesforce Commerce Cloud might be around $250,000/month, whereas for Adobe Commerce Cloud, it could be approximately $120,000/month.

In general, Salesforce Commerce Cloud tends to have higher costs compared to Adobe Commerce.

Related article: The Cost Of Building An Adobe Commerce (Magento) Website

Architecture Comparison

Adobe Commerce (Magento) is built on an open-source architecture, allowing high customization and flexibility. Users can modify a significant amount of source code, making this platform suitable for complex eCommerce needs.

Salesforce Commerce Cloud utilizes a cloud-native, multi-tenant architecture. While this architecture provides significant customization capabilities, it is less flexible for modifying deep code segments compared to open-source architectures like Adobe Commerce (Magento).

Ecosystem Comparison

Salesforce Commerce Cloud is part of Salesforce, the leading Customer Relationship Management (CRM) platform today. Salesforce is renowned for its CRM services, including sales, customer, and marketing management. 

Consequently, Salesforce Commerce Cloud seamlessly integrates with Salesforce CRM, providing a unified platform for managing and interacting with customers. This tight integration can be a significant advantage for companies heavily reliant on Salesforce for customer management. 

Additionally, Salesforce Commerce Cloud seamlessly integrates with the Customer 360 ecosystem, including business management software like data, AI, or third-party utilities partnered with Salesforce.

On the other hand, Adobe Commerce Cloud is part of the Adobe Experience Cloud, a comprehensive set of solutions for marketing and customer experience. 

Thus, Adobe Commerce Cloud integrates with other Adobe tools to support seamless multi-channel customer experience and marketing. 

Some commonly used utilities in Adobe Experience Cloud include:

• Experience Manager: A comprehensive content management system (CMS) allowing businesses to create, manage, and distribute content across all channels.
• Analytics: A data analytics platform enabling businesses to collect, analyze, and understand customer data.
• Target: An automated marketing platform helping businesses personalize content and experiences for each customer.
• Audience Manager: A customer data platform (CDP) aiding businesses in collecting and combining customer data from various sources.
• Journey Optimizer: A customer journey management (CJM) platform helping businesses create seamless and effective customer journeys.
• Experience Platform: A customer data platform (CDP) providing access, management, and analysis of customer data from various sources.

Moreover, Adobe Commerce Cloud offers various integration options and supports third-party extensions and plugins. This means Adobe Commerce can integrate with a wide range of systems such as CRM, POS, WMS, OMS, ERP, etc.

Feature Comparison

Salesforce Commerce Cloud and Adobe Commerce (Magento) are two widely used leading eCommerce platforms in the market, partially due to their incredibly powerful and diverse feature sets. 

Below is a comparison of features between Salesforce Commerce Cloud and Adobe Commerce:

Content and Product Management:

• Salesforce Commerce Cloud: Provides robust content and product management tools. Supports managing rich product catalogues with advanced options to optimize the user experience.
• Adobe Commerce: Also has diverse content and product management capabilities, renowned for high scalability and flexible management of thousands of SKUs.

User Experience:

• Salesforce Commerce Cloud: Integrates intelligent marketing platforms to optimize user experiences based on customer data.
• Adobe Commerce: Utilizes Adobe Experience Cloud to create personalized and flexible online shopping experiences.

Order Management and Customer Accounts:

• Salesforce Commerce Cloud: Integrates order and customer account management features to improve the shopping process and customer interactions.
• Adobe Commerce: Possesses powerful order and customer account management capabilities, supporting multi-channel features and comprehensive customer management.

B2B Functionality:

• Salesforce Commerce Cloud: Provides strong B2B customer management with the ability to track and manage business accounts, batch ordering, and tiered pricing.
• Adobe Commerce: Offers powerful features specifically designed for B2B eCommerce operations. Sellers can operate both traditional and online stores from a single admin panel.

Integration and Scalability:

• Salesforce Commerce Cloud: Integrates well with other Salesforce products and provides additional applications through AppExchange.
• Adobe Commerce: With an open-source architecture, allows flexible integration and source code customization to meet specific business needs.

Security and Compliance:

• Salesforce Commerce Cloud: Ensures high-security standards and compliance with data security regulations.
• Adobe Commerce: Emphasizes security and provides security features to protect customer and business information.

Salesforce Commerce Cloud vs Adobe Commerce (Magento): Which is the most suitable platform?

Salesforce Commerce Cloud and Adobe Commerce (Magento) are both powerful eCommerce platforms. However, Salesforce Commerce Cloud is suitable for large enterprises seeking a tightly integrated eCommerce solution with their CRM system. 

On the other hand, Adobe Commerce would be a better choice for businesses with high customization needs and a desire for more control over the eCommerce platform.

The selection of the most suitable eCommerce platform for each business will depend heavily on the core needs of the brand.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

• Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
• Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
• Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
• Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

The jewelry world always holds mystical and captivating beauty. Capitalizing the eCommerce development, many jewelry brands have embraced the opportunity to connect with users worldwide and establish a distinctive presence through their eCommerce websites.

Shopify, renowned for its versatility, is a favored platform for crafting unique and dynamic interfaces and user experiences, captivating millions of jewelry enthusiasts across the globe.

Below is a list of the top 10 most prominent Shopify eCommerce jewelry websites, where creativity meets technological solutions to create unique art pieces that have won the hearts of jewelry enthusiasts everywhere.

Learn more: What opportunities are open to Jewelry eCommerce?

ANA LUISA (USA)

Originating from New York, USA, ANA LUISA is a prominent jewelry brand with a beauty-centric vision, offering unique and elegant jewelry pieces. ANA LUISA carefully selects premium materials such as 14k gold, 925 silver, lab-grown diamonds, and cultured pearls to craft diverse jewelry collections suitable for every style and personality. 

By leveraging Shopify, the ANA LUISA jewelry website has streamlined its development process, swiftly bringing products to market.

The website features a simple and elegant design with a white color scheme, well-suited to the accessories and jewelry industry. ANNA LUISA focuses on developing advanced features to provide the best online shopping experience for customers.

Notable features include Order Tracking by order number and zip code; Quick View of products; Pre-order with notification alerts; Product recommendations based on viewing history, and displaying the quantity of products sold in the last 24 hours.

• Website: https://www.analuisa.com/
• Traffic: 766.5K/month
• Ranking: 16,224 (USA) & 63,302 (Worldwide)

PD Paola (Spain)

PD Paola is a famous jewelry brand from Spain, drawing inspiration from the blend of modern and refined designs with classical lines. PD Paola often presents diverse jewelry collections, including necklaces, rings, earrings, and more.

The brand is committed to ensuring sustainability in the production process, making its products beautiful and environmentally friendly.

The Shopify Plus eCommerce platform is known not only for its flexibility and high customization but also for its ability to integrate with a variety of apps in the Shopify Plus Certified App, optimizing customer experiences, managing sales, shipping, etc.

The eCommerce world continues to evolve, and choosing the right integrated apps can be a crucial factor in the successful deployment of an eCommerce website.

This article introduces 10 Shopify Plus apps that businesses should consider integrating into their eCommerce websites. These apps not only help optimize operational processes but also ensure that businesses meet all customer needs, create effective campaigns, and increase conversion rates.

What is Shopify Plus App?

Shopify Plus is the premium version of Shopify, offering superior customization and scalability designed to meet the needs of large-scale businesses. Shopify Plus apps are third-party applications or services integrated with the Shopify Plus system to provide management capabilities for various aspects of eCommerce operations, such as marketing, sales, order and shipping management, analytics, and performance reporting.

Using Shopify Plus apps can bring various benefits to businesses, including:

• Scalability and Customization: Shopify Plus apps help you scale and customize their eCommerce websites to optimize business processes. They provide unique features to create an engaging shopping experience, satisfying customer needs.
• Efficient Management: The apps are developed to help you efficiently manage orders, inventory, and marketing. They help save time and resources, reduce errors, and improve operational processes.
• Enhanced Customer Experience: By utilizing Shopify Plus apps, you can enhance the shopping experience for customers. This includes personalized marketing, loyalty programs, live chat, and more.

Top must-have Shopify Plus App on your eCommerce website

Judge.me Product Reviews

Judge.me is an excellent app designed for businesses using the Shopify Plus platform. This app focuses on collecting, managing, and displaying product reviews and ratings from customers.

Rating: 5/5

Reviews: 18,391

Core features:

• Display authentic customer reviews
• Automatically send review requests to customers
• No limit on review requests via email
• Synchronize and group product reviews seamlessly from various products and stores
• Centrally manage and moderate product reviews from the dashboard.

Price: The Judge.me app offers two available solution plans, including:

• Forever Free: Free to use, unlimited review requests.
• Awesome: $15/month, enables setting up reviews on Google Shopping.

Rebuy Personalization Engine 

This is a Shopify Plus app that allows businesses to design personalized customer experiences. This app ensures that the business website provides suggestions and offers products that customers truly care about to satisfy them and thereby increase sales.

Rating: 4.9/5

Reviews: 508

Core features:

• Utilizes intelligent algorithms to suggest products for each customer
• Allows customers to save favorite products and return them for future purchases
• Predicts shopping trends and evaluates product fit for each customer, aiding in advertising campaigns
• Tracks and reports customer interactions with the website and products.

Giá: Rebuy offers Shopify Plus users three solution plans, including:

• Try it: Free installation, unlimited order volume
• Scale: $99/month, additional revenue through Rebuy up to $4,000/month
• Pro: $249/month, additional revenue through Rebuy up to $10,000/month

Smile: Loyalty & Rewards

Among the Shopify Plus apps recommended for eCommerce websites, Smile is frequently mentioned for its Loyalty program applications. This Shopify Plus app helps businesses build and manage customer loyalty programs on Shopify Plus stores to enhance customer interactions, increase conversion rates, and attract potential customers.

Rating: 4.8/5

Reviews: 5,354

Core features:

• Create and customize loyalty programs with point-earning and redemption rules.
• Seamless integration with other apps like Klaviyo, Gorgias, Shopify POS, Judge.me
• Automatically translate the entire loyalty program into one of Smile’s six available languages, including English, French, Portuguese, German, Spanish, and Chinese.
• Allows non-members to earn and redeem points.

Price: Smile offers three solution plans:

• Free: Free installation, up to 200 orders per month
• Starter: $49/month, up to 500 orders per month
• Growth: $199/month, up to 2,500 orders per month
• Plus: $999/month, up to 7,500 orders per month

Shogun Landing Page Builder

Another popular Shopify Plus app is the Shogun Landing Page Builder. This app allows retailers to create beautiful and effective landing pages by providing a visual drag-and-drop editor, enabling Shopify Plus merchants to create custom landing pages without requiring any programming skills.

Rating: 4.8/5

Reviews: 3,216

Core features:

• Provides a visual editor with easy drag-and-drop capabilities for landing page elements, images, videos, and content.
• Rich theme library suitable for various use cases.
• Flexible customization of every aspect of the page to align with the brand, including colors, fonts, layout, and interface.
• Seamlessly integrates with other apps within the Shopify Plus ecosystem.  

Price: Shogun offers four solution plans for Shopify Plus businesses:

• Free: Free installation, limited to 1 landing page
• Build: $29/month, limited to 10 landing pages
• Grow: $199/month, unlimited landing pages
• Advanced: $499/month, unlimited landing pages

Referral Candy & Affiliate 

Referral is a Shopify Plus app that allows merchants to create and manage referral and affiliate programs. This Shopify Plus app offers a range of features and options to help businesses encourage customers and influencers to refer to their products or services.

Rating: 4.8/5

Reviews: 2,049

Core features:

• Set up referral and affiliate programs within 30 minutes.
• Tailor rewards for customers for both one-time purchases and sign-ups.
• Personalize the referral program by incorporating brand logos, images, and colors.
• Track and manage referrals, rewards, and performance from the dashboard.
• Create and customize email templates for referral invitations, reminders, and notifications.
• Seamless integration with platforms such as Klaviyo, Recharge, Skio, Apptle, Stay, and Seal.

Price: Referral offers two solution plans with a 14-day free trial:

• Premium: $59/month, +3.5% commission on sales
• Plus: $299/month, +1.5% commission on sales

AfterShip Returns

AfterShip Returns by Shopify Plus is an optimal solution for businesses seeking to improve the return experience and enhance customer loyalty. The app provides many user-friendly features and options, allowing businesses to automate the return and refund processes and optimize inventory costs.

Rating: 4.6/5

Reviews: 2,118

Core features:

• User-friendly return portal allowing customers to independently process returns. 
• Automatic email notifications on return status
• Various options for exchange or refund
• Automated refund and inventory updates
• Multilingual support for global customers

Price: AfterShip offers three solution plans for Shopify Plus businesses:

• Free: Free installation, up to 3 returns per month
• Essentials: $35/month, up to 100 returns per month
• Premium: $239/month, up to 200 returns per month

Recharge Subscriptions

Recharge Subscription is a popular Shopify Plus app that enables businesses to build a seamless shopping journey to maximize revenue and create long-term loyal customers.

With Recharge’s outstanding features, businesses can easily, quickly, and effectively create subscription plans for products or services.

Rating: 4.5/5

Reviews: 1,488

Core features:

• Easy setup and management of subscription plans
• Customizable payment processes for subscription plans
• Flexible payment options weekly, monthly, quarterly, and easily customizable
• Provides a customer portal empowering subscribers to manage their subscriptions

Price: Recharge offers a 30-day free trial for businesses.

• Standard: $99/month, 1.25% + 19¢ per transaction
• Pro: $499/month, 1% + 19¢ per transaction

Gorgias – Helpdesk & Live Chat

Gorgias is an app designed for Shopify Plus businesses, focusing on customer service management and online support. Deeply integrated into the Shopify Plus store, Gorgias provides a range of features to help businesses optimize support processes and enhance the customer experience.

Rating: 4.4/5

Reviews: 632

Core features:

• Manage customer requests from various channels in one centralized dashboard. 
• Access the customer’s context throughout the shopping journey to provide comprehensive support
• View, edit, and cancel Shopify orders directly in Gorgias’ customer view
• Set up predefined responses for common customer requests
• Support for multiple languages through integrated translation services

Price: Gorgias offers a 7-day free trial with four solution plans.

• Starter: $10/month
• Basic: $60/month
• Pro: $360/month
• Advanced: $900/month

Klaviyo: Email Marketing & SMS

Among the Shopify Plus apps, Klaviyo stands out as an application specializing in automated email & SMS marketing. This app helps businesses build and manage automated email or SMS campaigns based on customer data to optimize interactions with customers.

Rating: 3.9/5

Reviews: 1,758

Core features:

• Create automated marketing campaigns, including welcome emails, abandoned cart emails, etc.
• Drag-and-drop email builder, allowing customization of emails based on available themes or fully tailored to specific needs
• Automatically sync customer data, orders, and products
• Provides detailed tracking and performance analysis tools

Price: Klaviyo offers three solution plans for businesses.

• Free: Free installation, up to 500 email contacts, and 150 SMS/MMS messages
• Email: $30/month, for 501 to 1,000 contacts
• SMS: $15/month, up to 1,250 SMS/MMS messages

ShipStation

ShipStation is a popular application for managing shipping and delivery processes, integrated into the app store of Shopify Plus. This app helps businesses efficiently manage shipping and delivery processes, optimize label printing, and expedite delivery times.

Rating: 3.6/5

Reviews: 674

Core features:

• Full control over orders at each stage of the shipping process
• Integration and synchronization of orders from various sales channels to manage and process all orders centrally
• Quickly create shipping discount codes for all online orders
• Significantly save time through automation, tagging, splitting, and grouping orders
• Inventory management and automatic notifications when stock is running low.

Price: ShipStation offers a 30-day free trial for businesses.

• Starter: $9.99/month, up to 50 shipments
• Bronze: $29.99/month, up to 500 shipments
• Gold: $99.99/month, up to 2,000 shipments
• Enterprise: $229.99/month, up to 7,500 shipments

The Bottom Line

Above are the top 10 Shopify Plus apps in the Shopify Plus Certified App Store. The introduced apps in this article are designed to help businesses optimize the shopping experience, improve sales management, and create more effective marketing campaigns.

However, not all of them may be suitable for every business. Businesses must research and carefully consider before deciding to install and integrate these Shopify Plus apps.

Contact or call SECOMM directly at their hotline (028 7108 9908) for advice on selecting the most suitable apps for your Shopify Plus eCommerce website. 

Salesforce Commerce Cloud is a scalable cloud-based eCommerce platform that enables brands to meet growing business demands. 

Below is a list of the top 10 websites currently using Salesforce Commerce Cloud for reference by businesses.

Cotton:On

Cotton:On is a well-known fashion brand from Australia, established in 1991. This brand specializes in youthful and dynamic fashion products suitable for the younger generation, including clothing for men, women, children, accessories, and travel items. 

When using Salesforce Commerce Cloud, Cotton:On quickly built a multi-channel eCommerce website and activated 10 different websites globally within just 12 months.

“Salesforce has helped us scale our multi-channel capability and meet demand for more personal journeys” – Brendan Sweeney, General Manager, Cotton:On Group.

• Website: https://cottonon.com/ 
• Industry: Fashion
• Traffic: 7.9 million/month
• Ranking: 174 (Australia) and 6,116 (Global)

Versace

Versace is a luxury fashion brand from Italy, founded in 1978 by Gianni Versace. The brand specializes in high-end fashion products, including clothing, footwear, accessories, furniture, and fragrances.

Salesforce Commerce Cloud has helped Versace create an optimized user experience for its eCommerce website, making it easy for customers to search, shop, and make payments. The website is designed to be simple, user-friendly, and suitable for the brand’s upscale customer base.

• Website: https://versace.com/ 
• Industry: Luxury Fashion
• Traffic: 4.2M/monthly
• Ranking: 8,471 (Italy) and 15,009 (Global)

Bvlgari

Bvlgari is a luxury fashion brand from Italy that has used Salesforce Commerce Cloud to build its eCommerce website. This website is designed to provide an enhanced personalized shopping experience for Bvlgari’s customers.

Bvlgari has developed personalized product features that allow customers to create their own profiles and store information about their shopping preferences, purchase history, and delivery addresses. This feature helps Bvlgari better understand customer needs and provide them with personalized product recommendations and services.

• Website: https://www.bulgari.com/ 
• Industry: Jewelry
• Traffic: 2M/monthly
• Ranking: 21,986 (Italy) and 26,258 (Global)

Samsonite

Samsonite is a multinational manufacturer of luggage and travel accessories based in the United States. The company was founded in 1910 by Jesse Shwayder in Denver, Colorado, USA. Since then, Samsonite has become one of the world’s largest luggage manufacturers, with products sold in over 120 countries.

Samsonite has implemented Salesforce Commerce Cloud to enhance user experience, increase online sales, and analyze customer shopping behaviour.

• Website: https://samsonite.com/ 
• Industry: Luggage
• Traffic: 1.3M/monthly
• Ranking: 10,492 (Luxembourg) and 42,507 (Global)

Callaway Golf

Callaway Golf is an American golf equipment manufacturing company established in 1982 by Ely Callaway. The company specializes in designing, manufacturing, marketing, and selling golf equipment, specifically clubs and balls, as well as accessories like bags, gloves, and hats.

Callaway Golf has utilized the product filtering feature of Salesforce Commerce Cloud to help customers easily find products based on their needs. The brand has also employed the product recommendation feature to assist customers in discovering new products.

• Website: https://www.callawaygolf.com/ 
• Industry: Sports
• Traffic: 1.1M/monthly
• Ranking: 12,930 (United States) and 55,697 (Global)

ECCO

ECCO started as a multinational footwear business based in Denmark, founded in 1963 by Karl Toosbuy. The company specializes in designing, manufacturing, and selling shoes, bags, and other fashion accessories.

In early 2015, ECCO USA began testing the Endless Aisle, a supplementary feature of Salesforce B2C Commerce, along with other functionalities. This feature helps prevent lost sales by allowing collaborators to place orders based on online inventory.

• Website: https://us.ecco.com/ 
• Industry: Fashion
• Traffic: 1M/monthly
• Ranking: 1,475 (United States) and 10,696 (Global)

Jimmy Choo

Jimmy Choo is a luxury fashion brand from the United Kingdom specializing in shoes, handbags, accessories, and fragrances. The company was founded in 1996 by Malaysian-born haute couture shoe designer Jimmy Choo and British Vogue accessories editor Tamara Mellon.

Salesforce Commerce Cloud has helped Jimmy Choo enhance user experience, increase online sales, and analyze customer shopping behaviour. The brand has successfully leveraged Salesforce Commerce Cloud to drive the brand’s growth.

• Website: https://www.jimmychoo.com/ 
• Industry: Fashion
• Traffic: 928K/monthly
• Ranking: 68,776 (Egypt) and 23,540 (Global)

Brunello Cucinelli

Brunello Cucinelli is a luxury fashion brand from Italy founded in 1978 by Brunello Cucinelli. The company is known for its cashmere sweaters, tailored suits, and other high-end fashion items.

Brunello Cucinelli has utilized Salesforce Commerce Cloud to build an eCommerce website with features supporting user experience and boosting online sales.

• Website: https://shop.brunellocucinelli.com/ 
• Industry: Fashion
• Traffic: 515.1K/monthly
• Ranking: 55,035 (United States) and 93,310 (Global)

GODIVA

GODIVA is a premium chocolate brand from Belgium, established in 1926 by Pierre Draps. The company specializes in high-quality chocolate made from the finest ingredients and crafted using traditional methods.

Salesforce Commerce Cloud has helped GODIVA analyze customer shopping behaviour. This data is utilized to enhance the customer shopping experience, develop new products and services, and optimize marketing strategies.

• Website: https://www.godiva.com/ 
• Industry: Confectionery
• Traffic: 494.6K/monthly
• Ranking: 20,816 (United States) and 112,662 (Global)

Toys”R”Us

Toys”R”Us is a leading retailer of toys, games, entertainment, and educational products in Asia. Headquartered in Hong Kong, the company operates over 470 stores with more than 10,000 members across Asia, including Brunei, China, Hong Kong, Macau, Taiwan, Japan, Malaysia, Singapore, the Philippines, and Thailand.

Tim Halaska, Regional Manager for Digital Strategy at Toys”R”Us Asia, acknowledges that traditional stores will always have a certain place in the company. However, COVID-19 and changes in consumer preferences have led to a more significant focus on eCommerce.

The Salesforce Commerce Cloud solution has helped Toys”R”Us streamline online sales and provide a unified experience that caters to consumer needs across Asia.

“Our challenge now is to capture the magic of that in-store experience and bring it online.” – Tim Halaska, Regional General Manager Of Digital Strategy, Toy”R”Us Asia.

• Website: https://www.toysrus.com/ 
• Industry: Toys
• Traffic: 440.7K/monthly
• Ranking: 29,973 (United States) and 124,603 (Global)

Above are the top 10 websites built by Salesforce Commerce Cloud that have achieved success in both brand recognition and revenue. This success serves as inspiration for other businesses seeking the most suitable solutions to compete in the market.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

• Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
• Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
• Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
• Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

According to Builtwith, Salesforce Commerce Cloud is a platform used by over 12,000 eCommerce websites worldwide. This number has consistently increased over the years, reflecting the platform’s growing popularity. 

Here is an analysis of the number of websites using Salesforce Commerce Cloud in different regions:

• North America: 6,437 (48%)
• Europe: 3,512 (26%)
• Asia-Pacific: 2,271 (17%)
• South America: 864 (6%)
• Middle East and Africa: 331 (3%)

The United States is the largest country, with over 2,106 websites utilizing this platform.

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud is a cloud-based eCommerce platform that helps businesses drive online sales and large enterprises. 

This platform provides a comprehensive set of tools to manage every aspect of eCommerce business, from product catalogue management and order fulfilment to marketing and customer service.

Salesforce Commerce Cloud Architecture

All static content (JS, CSS, and images) is distributed through CDN and eCDN (Embedded Content Delivery Network). Additionally, the platform can be configured to use external CDNs through the capabilities of the native platform. This ensures that platform resources are not consumed for static content. The remaining information and data will be handled by Salesforce servers. Data centres are distributed globally, placing them physically closer to end users.

In terms of structure, in such data centres, Salesforce can maintain multiple PODs (Point of Delivery). PODs allow for sharing and providing additional resources to stakeholders if there is a sudden surge in demand for those resources. PODs include firewalls, switches, load balancers, computing power, and file systems.

Salesforce Commerce Cloud Usage Costs

Salesforce Commerce Cloud has two main versions for building eCommerce websites: Salesforce B2C Commerce and Salesforce B2B Commerce, and more recently, B2B2C.

For the B2C model, it is further divided into three solution packages, including:

• Starter: Based on 1% Gross Merchandise Value, around $2,500/month
• Growth: Based on 2% Gross Merchandise Value, around $5,000/month
• Plus: Based on 3% Gross Merchandise Value, around $25,000/month

Similarly, the B2B model is divided into two solution packages, including:

• Starter: Based on 1% Gross Merchandise Value, around $2,500/month
• Growth: Based on 2% Gross Merchandise Value, around $5,000/month

For the B2B2C model, it will be calculated based on 1% Gross Merchandise Value.

Key Features of Salesforce Commerce Cloud

Salesforce Commerce Cloud provides a range of powerful features to help businesses grow their eCommerce ventures, including:

Headless Commerce

Salesforce Commerce Cloud is one of the rare platforms that supports Headless Commerce by integrating with popular technologies and frameworks such as React, Angular, and Vue.js. This enables businesses to develop custom user interfaces tailored to the specific needs of the brand.

Related article: 

• 4 Leading Platforms For Headless eCommerce Development
• Top 10 Best Enterprise Headless CMS Platforms (P1)
• Top 10 Best Enterprise Headless CMS Platforms (P2)

AI-Based Personalization

In mid-2023, Salesforce introduced two new-generation AI products, including Marketing GPT and Commerce GPT, at the company’s Connections conference.

Marketing GPT and Commerce GPT empowers Salesforce’s Marketing Cloud and Commerce Cloud, allowing businesses to eliminate repetitive tasks, save time in their workflows, and deliver personalized campaigns and shopping experiences on a large scale.

With Marketing GPT, businesses can automatically generate more personalized emails and create smarter audience segments. With Commerce GPT, brands can provide personalized shopping experiences and customized promotions tailored to customer needs, utilizing the dynamic shopping journey provided by GPT.

Omnichannel

Salesforce Commerce Cloud supports Omnichannel, meaning you can provide a seamless shopping experience across all channels, including websites, mobile apps, social media platforms (Facebook, Instagram, Zalo, etc), and eCommerce marketplaces (TikTok Shop, Shopee, Lazada, Sendo, etc). 

This allows businesses to easily sell on multiple channels without the need to build and maintain separate solutions for each channel.

Scalability

Salesforce Commerce Cloud is built on a cloud platform, making it easy for businesses to scale their eCommerce operations without worrying about investing in hardware and software. Salesforce Commerce Cloud also provides features and tools to help businesses efficiently manage traffic and performance, ensuring a seamless shopping experience for customers.

Brands Using Salesforce Commerce Cloud

Salesforce Commerce Cloud is utilized by numerous large retailers and B2B enterprises worldwide to create and manage eCommerce websites, reaching a wider customer base.

Hugo Boss

Hugo Boss is one of the world’s leading premium fashion brands from Germany, established in 1924, with a widespread retail network including stores, distributors, and an eCommerce website. Hugo Boss employed Salesforce Commerce Cloud to build its eCommerce website in 2021. 

The platform provides features that help Hugo Boss create a seamless shopping experience, including synchronized product catalogues, cross-channel payments, and shipping and returns. Additionally, Hugo Boss’s website offers personalized features, such as product recommendations based on customer shopping history.

Bvlgari

Bvlgari, a luxury fashion brand from Italy, has utilized Salesforce Commerce Cloud to develop its eCommerce website. The website is designed to enhance a personalized shopping experience for Bvlgari’s customers. 

A notable personalized feature on Bvlgari’s new eCommerce website is the “My Bvlgari” feature, which allows customers to create their own profiles and store information about shopping preferences, purchase history, and delivery addresses. This feature helps Bvlgari better understand customer needs and provides them with tailored product suggestions and services.

Ralph Lauren

Ralph Lauren is a premium American fashion brand founded in 1967, specializing in luxury fashion products for men, women, and children, including clothing, footwear, accessories, and fragrances. 

Salesforce Commerce Cloud assists Ralph Lauren in synchronizing its product catalogue across all channels, including the website, mobile app, and physical stores. This ensures that customers can easily find the products they want to purchase, regardless of the channel they are using.

Salesforce Commerce Cloud is a powerful and flexible eCommerce platform, particularly well-suited for large enterprises to conduct online business more efficiently.

Related article: Top 10 websites built on Salesforce Commerce Cloud

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

• Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
• Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
• Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
• Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

Headless Commerce is one of the fastest-growing trends that contributes to changing how businesses approach eCommerce. Interestingly, Shopify Plus is known as a leading platform in providing superior solutions and tools for businesses to implement Headless Commerce.

The article below lists 15 top brands from various industries that have deployed headless eCommerce websites on the Shopify Plus platform to deliver a more memorable online shopping experience to customers.

Learn more: 15 reasons to switch to Shopify Plus

Babylist

Babylist was founded in 2011 by Natalie Gordon when she was pregnant and faced difficulty selecting gifts for her baby shower. Babylist is a platform that allows parents to create a list of products they need for their child. This helps party attendees or gift buyers know what items are essential. 

It’s crucial for Babylist to optimize for two distinct customer journeys:

• One allows parents to easily create a wishlist and add product URLs they want from any website on the internet, not just Babylist.
• One allows friends or relatives to purchase products from the wishlist from anywhere on the internet.

This illustrates that shopping involves more than just selecting items from a product catalog; it also extends to registries created by parents, housing product URLs from various sources on the internet. The complexity increases as Babylist enables users to make online purchases and collect items in-store. 

Therefore, Babylist has adopted Headless Commerce with Shopify Plus to customize the customer journey more easily and optimize the management processes of product listings, orders, payments, and inventory. In addition, Babylist also uses a Headless CMS – Contentful to distribute content to the website and mobile app interfaces.

• Website: https://www.babylist.com/
• Industry: Maternity & Baby
• Lưu lượng truy cập: 9.9 triệu/tháng
• Xếp hạng: 1,087 (Hoa Kỳ) & 5,431 (Toàn cầu)

Figs

Figs is a high-end medical apparel brand with a focus on minimalist design.

The brand specializes in manufacturing and distributing medical clothing and accessories for healthcare professionals, including households, doctors, dentists, and individuals working in the healthcare industry. Figs’ product range includes medical clothing, jackets, hats, socks, gloves, and shoes.

Prioritizing online sales, Figs has implemented a Headless Commerce strategy using Shopify Plus for backend functions such as product management, order processing, payments, shipping, and more. However, on the frontend, Figs has taken an independent approach to crafting a distinctive and personalized user experience.

In particular, Figs has utilized Unbounce to create unique and tailored landing pages for products or promotional campaigns. Furthermore, they’ve integrated Next.js to link these customized landing pages seamlessly with the product pages on Shopify.

This approach ensures that when customers visit a specific custom landing page, they can easily locate and purchase products. Therefore, Figs has enhanced the shopping experience for customers, providing a seamless and user-friendly journey to quickly find the products of their interest.

• Website: https://www.wearfigs.com/
• Lĩnh vực: Thời trang 
• Lưu lượng truy cập: 4.3 triệu/tháng
• Xếp hạng: 2,207 (Hoa Kỳ) & 9,573 (Toàn cầu)

Allbirds

Allbirds is an athletic and footwear brand founded in 2014 by Tim Brown and Joey Zwillinger. The brand is well-known for crafting shoes from sustainable sources and featuring simple, aesthetically pleasing designs. With the slogan “We make shoes to thank the earth,” Allbirds has experienced rapid growth, becoming a prominent name in the fashion industry as a whole and specifically in the footwear sector. 

To provide an optimal online shopping experience for customers, Allbirds has deployed Headless Shopify Plus. The Headless architecture allows the brand to customize and control the user interface (frontend) flexibly and efficiently, while Shopify Plus is utilized for managing data and eCommerce operations on the backend.

The deployment of Headless Commerce has enabled Allbirds to create a user-friendly and distinctive interface, providing a unique shopping experience with advanced features.

• Website: https://www.allbirds.com/
• Industry: Fashion
• Traffic: 2.2M/month
• Ranking: 4,212 (USA) & 21,427 (Worldwide)

Rothy’s

Headquartered in San Francisco, California, Rothy’s is a well-known fashion brand that specializes in producing footwear from recycled materials, primarily utilizing post-consumer plastic fibers, especially PET. Rothy’s has become an icon capturing consumer interest by combining fashion elements with an environmentally-friendly mindset.

With a desire to “do things differently,” Rothy’s has embraced a Headless architecture to easily expand its presence to various international markets. The Headless architecture allows the brand the freedom to seamlessly integrate preferred technologies into the Shopify Plus eCommerce system.

Meanwhile, Rothy’s can develop independent frontends for each market, enabling adjustments in elements such as pricing and language to suit the specific consumers of each market. This approach helps Rothy’s create a unique and tailored shopping experience for the target customers in each market they serve.

• Website: https://rothys.com/
• Industry: Fashion
• Traffic: 1.6M/month
• Ranking: 6,083 (USA) & 31,084 (Worldwide)

Inkbox

Inkbox is a brand specializing in temporary tattoos that can be easily applied to the skin and nails. It allows users to have the temporary tattoos they desire without the commitment of a permanent one. Inkbox’s ink is made from natural ingredients, ensuring it is skin-friendly with the “Freehand Ink” technology. The brand is an example of leveraging creativity and technology to offer a temporary change for self-expression and image creation on the skin and nails uniquely and excitingly. 

Inkbox has implemented Headless Commerce with Shopify Plus to provide an optimal shopping experience for customers, featuring prominent functionalities such as:

• Search suggestions with popular keywords
• Displaying products by size, category, and theme
• Allowing users to customize their tattoos
• Integrating multiple payment methods: PayPal, Apple Pay, Google Pay, Sezzle, and Afterpay.

• Website: https://inkbox.com/
• Industry: Beauty
• Traffic: 1.3M/month
• Ranking: 9,560 (USA) & 31,846 (Worldwide)

Kylie Cosmetics

Since its establishment in 2014, Kylie Cosmetics has been widely embraced by consumers throughout North America, and Kylie Jenner was notably honored as a business genius by Forbes. Following the success of Kylie-branded cosmetics, in 2019 Kylie Jenner marked a new milestone by introducing the skincare line named Kylie Skin.

Quick to embrace the Headless Commerce trend, Kylie Cosmetics has implemented Shopify Plus for core functionalities on the backend, such as payment and delivery.

In addition, this platform provides the brand with exceptional flexibility to integrate third-party services for a more diverse range of custom operations on the frontend.

This enables Kylie Cosmetics to offer a unique and appealing online shopping experience for customers while benefiting from the robust and stable infrastructure of Shopify Plus.

• Website: https://kyliecosmetics.com/
• Industry: Cosmetics 
• Traffic: 678.7K/month
• Ranking: 24,950 (USA) & 74,263 (Worldwide)

Vinamilk

Vinamilk is the national brand of Vietnam, offering a wide range of trusted dairy products such as fresh milk, yogurt, condensed milk, ice cream, and more. In 2023, Vinamilk implemented a repositioning strategy to strengthen its position in the domestic market and expand its business activities internationally. 

As part of this strategy, Vinamilk integrated its eCommerce website and corporate website to provide a more consistent and seamless customer experience, as well as to manage data more efficiently.

Vinamilk collaborated with SECOMM to make a decisive move towards implementing the Headless Commerce + Headless CMS model based on the Shopify Plus eCommerce platform and a Headless CMS system.

The revamped appearance of Vinamilk’s website signifies a transformation from traditional to modern, from segregation to integration, and from focusing solely on sales to enhancing the overall customer experience.

• Website: https://new.vinamilk.com.vn/
• Industry: Dairy
• Traffic: 635.8K/month
• Ranking: 2,197 (Vietnam) & 103,735 (Worldwide)

ILIA 

ILIA is a beloved clean beauty brand that has won numerous consumer awards. The brand was created to help users protect and restore their skin through safe and highly effective formulas.

Initially running on Shopify Advanced, ILIA’s eCommerce website quickly grew and upgraded to Shopify Plus for more flexible customization capabilities.

ILIA implemented Headless to provide diverse and impressive visuals, helping customers find the exact type of cosmetics suitable for their skin without creating a cluttered web experience that could impact performance and page loading speed.

By deploying Headless Commerce on Shopify Plus, ILIA’s developers have the freedom to experiment with various types and formats of content. This approach has significantly improved the frontend capabilities, such as faster page loading speed, and has provided customers with an enhanced shopping experience, including the “Find My Shade” feature.

• Website: https://iliabeauty.com/
• Industry: Cosmetics
• Traffic: 530K/month
• Ranking: 20,571 (USA) & 107,803 (Worldwide)

Bols

Established in 1575, Bols is a brand specializing in cocktails that has been present in bars, restaurants, and airplanes worldwide for many years. After years of operation, the brand aimed to sell its products to consumers on a global scale. Therefore, Bols built an eCommerce website for both B2B and B2C models, placing a strong emphasis on customer experience.

By deploying Headless Commerce on the Shopify Plus platform, Bols can flexibly customize the layout and design of the frontend interface, allowing customers to purchase cocktails, book events, buy event tickets, and register for mixology courses.

To date, Bols has built a community of over 20 thousand followers on Instagram and has integrated this social network into the website to share the latest cocktail recipes.

• Website: https://bols.com/
• Industry: FnB
• Traffic: 482.7K/month
• Ranking: 23,098 (Holland) & 619,828 (Worldwide)

Victoria Beckham Beauty

Victoria Beckham is known as an icon in the global fashion industry, and her talent and dedication are recognized by professionals and fans alike.

Victoria’s passion extends beyond fashion to the realm of beauty. Thus, in 2019, she co-founded the beauty brand Victoria Beckham Beauty.

The brand launched an eCommerce website with a focus on high performance, fast page loading speed, and smooth operation with a multilingual, multicurrency interface.

Therefore, Victoria Beckham Beauty decided to implement a Headless architecture, leveraging Shopify Plus Storefront API, Netlify hosting, combined with the Contentful Content Management System (CMS).

Shopify Plus assists this business in managing customers, orders, and inventory, and integrating multiple payment methods to provide a multi-currency experience. Meanwhile, Contentful provides outstanding CMS features to manage the rich data of Victoria Beckham Beauty.

• Website: https://victoriabeckhambeauty.com/
• Industry: Cosmetics
• Traffic: 365.7K/month
• Ranking: 41,886 (USA) & 126,562 (Worldwide)

Kotn

Kotn was founded with a mission to set standards for creativity and conscious consumerism, designing clothing based on principles that ensure quality, honest value, and a positive impact on society. 

After launching a Headless eCommerce website with Shopify Plus in 2014, the brand continued to expand its product portfolio to meet customer demands. To provide customers with an exceptional experience, Kotn adjusted its approach for future development.

Kotn utilized the Shopify Storefront API to consolidate two stores into one, integrating with a new CMS system and customizing product pages and payment processes. This reduced the need for custom apps and related solutions, empowering staff to manage inventory, sales, and customer experiences more efficiently.

• Website: https://kotn.com/
• Industry: Fashion
• Traffic: 336.3K/month
• Ranking: 4,834 (Canada) & 122,434 (Worldwide)

Paul Valentine

Paul Valentine is a brand specializing in crafting and offering timeless and elegant jewelry. In just 8 years since its establishment in 2015, Paul Valentine has officially become a reputable jewelry brand, serving hundreds of customers worldwide.

While the Paul Valentine website had previously been operated on Shopify Plus, a reset in its setup made content management across 12 local stores complex and less efficient.

Therefore, implementing the Headless architecture was deemed the most suitable approach to address this issue. Accordingly, Paul Valentine built a custom frontend interface using the Shopify Storefront API and the Vue.js framework. 

Additionally, they integrated the Contentful system into the backend to unify content management and distribution across all stores.

This streamlined the management and operation of Paul Valentine’s eCommerce website, accelerated page loading speed, and ensured a smooth and consistent user experience.

• Website: https://int.paul-valentine.com/
• Industry: Jewelry
• Traffic: 168K/month
• Ranking: 16,087 (Germany) & 284,438 (Worldwide)

Veloretti

Veloretti is a well-known bicycle brand from the Netherlands, specializing in the production and supply of high-quality bicycles and accessories. The introduction of their first modern electric bicycle prompted Veloretti to completely rebuild its eCommerce website.

While competitors focus on technology, Veloretti chooses to design its website with a strong emphasis on fashion and lifestyle, utilizing unique layouts and video content.

For non-electric bicycle product pages, Veloretti uses a bright theme, while a dark theme is employed for electric bicycle product pages, ensuring the provision of sufficient technical information without sacrificing the brand’s fashion and core values.

To achieve this, Veloretti has implemented the Headless architecture, with Shopify Plus serving as the backend platform. In addition, they use the Shopify Storefront API to connect the frontend and backend, facilitating easy and flexible access to data and functionality from Shopify.

Furthermore, Veloretti utilizes the React framework to build a custom frontend interface, providing customers with a unique and fashion-forward shopping experience.  

• Website: https://www.veloretti.com/
• Industry: Consumer electronics
• Traffic: 145.4K/month
• Ranking: 8,114 (Holland) & 304,131 (Worldwide)

BonLook

BonLook is a renowned eyewear brand based in Montreal, with 37 branch stores across Canada. In addition to selling ready-made glasses, BonLook offers prescription lens-cutting services. Customers can upload their prescriptions, and choose lens materials, anti-blue light and anti-fatigue capabilities, frame sizes, and styles.

BonLook has developed a Headless omnichannel solution with Shopify Plus to provide a seamless shopping experience across various channels, from online to offline, incorporating unique features such as AR technology with “Virtual Try-On.” The brand also leverages applications within Shopify Plus Certified Apps to enhance conversion rates and foster loyalty through promotional programs and seasonal offers, attracting customers to return for more shopping.

• Website: https://www.bonlook.ca/
• Industry: Fashion
• Traffic: 112.8K/month
• Ranking: 7,778 (USA) & 294,314 (Worldwide)

Grass Roots Farmers’ Cooperative

Grass Roots is a cooperative of small-scale family farmers in the United States specializing in the production and sale of clean products such as pork, beef, chicken, lamb, and bone broth.

To provide users with the optimal online shopping experience, Grass Roots decided to implement a Headless Commerce solution on the Shopify Plus platform.

This allows Grass Roots to access the latest web technologies to create its unique customer experience with features such as

• Allowing customers to select product sizes and automatically display prices.
• Integrating a loyalty program with a referral rewards program.
• Integrating diverse payment methods such as Shop Pay, PayPal, and Google Pay.

• Website: https://grassrootscoop.com/
• Industry: FnB
• Traffic: 68.7K/month
• Ranking: 105,894 (USA) & 649,318 (Worldwide)

Go Headless with Shopify Plus today!

Here are specific examples showcasing the unique and engaging customer experiences of 15 brands across various industries when implementing Headless on the Shopify Plus platform.

With its outstanding customization and scalability capabilities, Shopify Plus is one of the preferred SaaS platforms for large enterprises considering the adoption of Headless Commerce models, thanks to optimal solutions like Storefront API, Hydrogen + Oxygen, and Commerce Components.

Over the years, SECOMM has become a reliable partner for many large enterprises such as Vinamilk and Suzuverse in establishing Headless architectures for eCommerce websites. We take on the roles of consulting, planning, and accompanying businesses in building Headless Shopify Plus websites through each stage.

Contact SECOMM or call directly on the hotline (028 7108 9908) to start your Headless deployment project with Shopify Plus today!

Freedom in creativity and technical flexibility have ushered eCommerce into a new era with the Headless Commerce trend. In this scenario, Shopify Plus shines with its exceptional solutions that have positioned numerous businesses at the forefront of this trend.

Learn more: Brands go Headless with Shopify Plus

The combination of Shopify Plus infrastructure and the Headless architecture opens up various ways for businesses to create unique and customizable shopping experiences for their customers. Below are three common methods for implementing Headless Commerce with Shopify Plus.

Method 1: Employ the Storefront API

The Shopify Storefront API is a GraphQL-based API – a query language for APIs. It enables businesses to connect the frontend of their website to the backend of Shopify, facilitating easy access to data and eCommerce functionalities. Therefore, businesses can use the Storefront API to create unique and personalized customer experiences across various digital channels.

Pros

High flexibility: The Storefront API allows you to create independent websites. Instead of adhering to the constraints of pre-built themes, you can flexibly design product pages, homepages, and shopping carts in a style that accurately reflects your brand. The Storefront API also ensures flexibility in integrating with third-party systems while easily adapting the website to embrace new design trends.

Full data access: Through the Storefront API, you can access every aspect of the Shopify Plus database, including detailed information about products, orders, and customer data. This helps manage, monitor, assess trends, and optimize eCommerce data accurately.

Born for Headless Commerce deployment: Embracing the Headless Commerce model, which decouples the frontend and backend, allows for significant flexibility in eCommerce development and operations. The Storefront API is strategically optimized to seamlessly connect Shopify Plus’ backend with diverse frontends, ensuring a cohesive user experience across various channels and devices.

Cons

High technical skills required: Deploying Headless Shopify Plus using the Storefront API is a complex process that demands in-depth knowledge of the Shopify Plus platform, programming languages, and frameworks, as well as problem-solving skills to quickly address technical requirements. Particularly, you need to understand the data structure of Shopify, including how customer data, product information, and transactions are organized and stored within the system.

Hard to manage: The flexibility of the Storefront API complicates the process of managing and maintaining the system. While the flexibility of the Storefront API allows to customize every aspect of the eCommerce website, from the homepage to the checkout process, these custom configurations need to be well-managed. When there are too many custom configurations, updates may lead to compatibility issues within the overall system.

Method 2: Utilize the Shopify Hydrogen solution

The Shopify Hydrogen + Oxygen solution was introduced in 2021, and designed for large enterprises implementing Headless Commerce with Shopify Plus. Specifically, Hydrogen is a React-based framework – a popular framework for building user interfaces, enabling businesses to construct unique and visually appealing storefronts.

On the other hand, Oxygen is a global hosting solution capable of storing custom content. Shopify Oxygen is backed by Shopify’s infrastructure with over 100 server locations positioned worldwide. You don’t need to worry about finding third-party hosting providers or managing technical issues.

Pros

High customizability: Shopify Hydrogen allows you to customize the Headless website interface and implement necessary extensions. This means that merchants can use the latest technologies to build a Headless eCommerce website without worrying about impacting the system’s functionality.

Create personalized experiences: The Shopify Hydrogen solution offers high flexibility and customization, enabling you to implement Headless Commerce with this solution to easily create and deliver personalized shopping experiences for customers.

Diverse integrations: To help you create a seamless omnichannel experience, Shopify provides the capability to integrate the Headless Hydrogen website with various third-party applications such as Klaviyo, Gorgias, etc., as well as Headless CMS systems like Contentful, Sanity, Builder.io, etc.

Cons

High technical skills required: Shopify Hydrogen is a technically intensive solution and doesn’t have a drag-and-drop builder. Therefore, the process of implementing Headless Commerce with Shopify Hydrogen will demand a high level of technical expertise from the business.

Depend on Shopify API: This solution is developed exclusively for Shopify’s API. This means that the Hydrogen framework can only be used to build the Shopify website interface.

Third-party app integration: While Shopify allows you to easily integrate with 3rd-party apps and CMS, if you want to use a CMS or app for your online store that isn’t compatible with the Hydrogen framework, you’ll need to integrate it through a middleware app.

Method 3: Leverage the Commerce Components solution

The third method to adopt Headless Commerce with Shopify Plus is by using Shopify’s latest solution – Commerce Components. This is a modular component tech stack developed by Shopify specifically for large enterprises aiming to build Headless eCommerce websites. Shopify Commerce Components offer 30 components, encompassing core features across various business aspects such as Cart, Checkout, Data, Shipping, and more.

You can integrate these components based on deployment needs to create a customized solution for your Headless Shopify website. Since its launch, many world-leading businesses, including Mattel, JB Hifi, Glossier, Coty, Steve Madden, Spanx, and Staples, have utilized this new tech stack from Shopify.

Pros

Flexible modular architecture: Commerce Components with a modular architecture provide unlimited API connections. This means you can integrate and use an unlimited number of components, while also easily adding, removing, and customizing these components without fear of affecting the system.

Cost optimization: Commerce Components have a pricing model based on the number of components used, meaning businesses pay for exactly what they use. Additionally, the cost of Commerce Components is billed annually, making it easier for businesses to accurately predict the fees they will incur.

Cons

Complex Integration: The process of integrating multiple components can be complex and time-consuming. Businesses need to ensure that the components operate independently and seamlessly within the same system efficiently.

Planning required: To ensure the effective operation of the components on the system, you need to meticulously plan which eCommerce components will be integrated, choose suppliers, deployment solutions, and deployment stages.

High technical skills required: Building and maintaining a Headless website system using the Commerce Components solution will demand a certain level of technical expertise and knowledge of integration and technology. You can invest in developing an in-house technical team or collaborate with highly specialized agencies.

Security and Compliance: Each provider for each eCommerce component will have its security protocols and compliance rules. You must ensure compliance with these rules when integrating their components, while also ensuring that this compliance doesn’t impact the operation of the remaining components and the entire system.

Choose your best-fit Headless Commerce deployment!

On the journey of building a Headless eCommerce website with Shopify Plus, choosing the deployment method is a crucial decision to ensure system flexibility and performance while providing the optimal customer experience.

If you need detailed guidance or want to explore how Shopify Plus can support your Headless deployment strategy, please contact SECOMM or call directly at (+84)28 7108 9908 to receive advice and assistance from our experts in choosing the right Headless Shopify Plus deployment method for the business model and goals.

According to the Deloitte 2022 Retail Industry Outlook, up to 67% of businesses acknowledge that the eCommerce platform is their top investment priority due to issues they face with deploying outdated platforms.

Plus, a survey by Digital Commerce 360 revealed that about 27% of businesses are trying to switch their eCommerce platforms despite the associated costs.

Among the myriad of leading platforms today, Shopify Plus stands out as a perfect choice for businesses when deciding to re-platform. 

This article will show you 15 reasons why you should migrate to Shopify Plus. Why the platform gains the attention of business leaders and how it can be the key to your development and success in today’s eCommerce landscape.

What is Shopify Plus?

It is a premium solution of the popular eCommerce platform – Shopify. This version is specifically designed to meet the needs of large businesses with a high investment budget for eCommerce.

It offers flexibility, scalability, and integration, not only helping efficiently build and run an eCommerce website but also providing advanced tools and features to optimize the customer shopping experience.

Why Re-platforming to Shopify Plus?

Here are 15 notable advantages that the platform offers for your business growth, laying the groundwork for you to consider migrating to Shopify Plus.

Intuitive Interface

The dashboard interface is designed to be intuitive and user-friendly, catering to end-users and administrators who directly manage the Shopify store. The intuitive interface allows you to concentrate on developing business strategies and enhancing the customer experience, minimizing the learning curve on how to use the system.

Easy-to-Estimate Costs

The second reason to migrate to Shopify Plus is the transparency in estimating and managing deployment costs. Typically, when using this platform, you may consider platform fees, transaction fees, app and add-on fees.

• Platform fee: Starting at $2000/month and increasing based on revenue
• Transaction fee: 0.15% when employing third-party payment gateways, with no charge when using Shopify Payments.
• App and add-on fee: These vary depending on the number of apps and extensions you use, ranging from a few dollars to several hundred dollars per month.

The Shopify Plus pricing system is clear and understandable, helping you know all the fees you need to pay monthly. This helps financial planning, avoiding unexpected fees during the deployment process. 

Plus, if you partner with highly specialized technical development teams like SECOMM, we’ll conduct a detailed analysis and propose a phased deployment plan for the Shopify Plus eCommerce website. This approach allows you to gain clarity on how your system will be deployed at each stage, facilitating easy adjustments and flexible optimization of financial resources.

Automation    

Another advantage of Shopify Plus is the automation feature. The platform provides two exclusive tools to help you facilitate this process: Shopify Flow and LaunchPad.

• Shopify Flow:  A comprehensive automation tool that addresses various aspects of the Shopify Plus store. You can create automated rules to handle tasks such as automatic order identification and categorization, automated email sending, and automatic inventory updates.
• Shopify Launchpad: A tool for managing and coordinating significant events, from product launches to major promotional campaigns. You can automate tasks such as changing product prices, managing website content, and even opening/closing the Shopify Plus store based on preset schedules.

These automation tools help enhance efficiency and save time by streamlining various processes, allowing you to focus on strategic aspects of your operations.

Omnichannel

Shopify Plus allows you to reach a broader audience through various sales channels, spanning from offline to online, including leveraging social media for sales and implementing B2B business models.

Plus, you can integrate the Shopify POS solution into their offline stores to offer services such as BOPIS (Buy Online, Pick Up In-Store) and BORIS (Buy Online, Return In-Store). This allows customers to shop in the manner that suits them, combining both online and in-store shopping experiences.

Global Selling

In 2021, Shopify introduced a comprehensive cross-border selling solution called Shopify Markets. With Shopify Markets, you can easily customize their stores for each specific target market. This includes setting prices, languages, payment methods, and delivery options to align with the preferences of local customers.

Flexible Customization

The robust customization is another reason for businesses to switch to Shopify Plus. This platform allows you to freely customize from the frontend to the backend without being constrained by any limits. In particular, you can easily customize the backend with Shopify Functions and Function APIs. Some use cases for Shopify Functions include:

• Customizing discounts
• Customizing the shopping cart and checkout
• Customizing payment options
• Customizing order fulfillment and delivery

Extensive App Store

With the popularity of Shopify and Shopify Plus globally, it’s not surprising that Shopify owns a host of useful applications, some of which are specifically developed for businesses deploying Shopify Plus. Moreover, the ‘Plus’ provides diverse documentation and resources (Shopify Plus Certified App Program) for developers to create applications and extensions, contributing to the vast ecosystem of Shopify applications.

Rich Integration with Third Parties

Beyond integrating with solutions within Shopify, you can also integrate with third-party systems such as:

• Management software: ERP, CRM, PIM
• Social media platforms: Facebook, Instagram, Snapchat, Twitter, Pinterest
• Online marketplace: Amazon, Walmart, Ebay, Etsy
• Payment systems: Apple Pay, PayPal, Google Pay

High Performance and stability

Shopify’s cloud infrastructure can cater to over 600,000 merchants and process speeds of up to 80,000 requests per second during peak periods. This system is built on a dedicated server cluster running Docker and utilizes Rails applications, alongside integrated additional features based on the AWS platform.

Therefore, Shopify Plus can provide powerful processing speed not only for the website but also during the checkout process. It can handle a massive number of visits while maintaining speed and ensuring a positive customer experience, processing over 10,000 orders per minute.

With unlimited bandwidth and flexible infrastructure, Shopify Plus can effortlessly scale to manage increased traffic during peak shopping seasons such as Black Friday, Cyber Monday, and Christmas. This enables you to handle high volumes of customers during peak times without concerns about technical issues or website disruptions.

Deploy Headless Commerce

The flexible customization of Shopify Plus also extends to providing maximum support for deploying Headless Commerce. Moreover, in 2021, the platform introduced the Hydrogen solution – an outstanding tech stack that can meet the highest requirements for building a Headless Commerce system.

Deploy Composable Commerce 

As the demand for flexibility and scalability continues to rise, alongside Headless Commerce, large businesses worldwide are increasingly focusing on the Composable Commerce model. Fortunately, Shopify is keenly attuned to customer needs and has recently introduced the Commerce Components by Shopify solution in early 2023.

As of the time of writing, Shopify stands as the first SaaS platform to provide a tech stack that can address nearly all the development needs of Composable Commerce.

Quick to Go-live Process

While you may require considerable time to tailor your Shopify Plus store to your specific needs, the nature of SaaS ensures that the go-live process for Shopify Plus remains quicker compared to open-source platforms like Magento.

On average, the deployment and go-live time for the Shopify Plus platform is around 2-5 months, whereas with Magento, businesses take from 6-12 months to deploy and go live.

High Security

Shopify Plus provides a range of security measures and features to ensure that business data, customer information, and payment transactions are safeguarded to the highest extent possible. This includes:

• Compliance with 6 types of PCI standards (Payment Card Industry).
• Implementation of the highest level of data encryption.
• Provision of tools to detect potentially fraudulent transactions.
• Automated verification and adjustment of payment information to ensure actual transactions match payment profiles.
• Automatic data backups.
• Protection against Bot and DDoS attacks.

24/7 Customer Support

Similar to other eCommerce platforms, Shopify Plus provides businesses with 24/7 support through hotlines, emails, and video calls in various languages. Additionally, this platform offers instructional materials, API documentation, and the Shopify Plus Merchant Success program where businesses can access:

• Shopify Plus Academy
• Exclusive events and workshops
• Shopify Experts & Shopify Plus Partners

User-friendly ecosystem

Shopify Plus has a vast and diverse user ecosystem, including businesses, developers, and marketing experts. With numerous leading global businesses choosing Shopify Plus as a key tool to drive their growth and success, it is undoubtedly a testament to the excellence of this platform.

Renowned names such as Gymshark, Glossier, MZ Wallace, and Emma Bridgewater have leveraged the power of Shopify Plus to create customized shopping experiences, expand sales volumes, and reach a broader customer base. Their presence has added another reason encouraging you to switch to Shopify Plus.

Ready to migrate to Shopify Plus?

With flexible customization, scalability, and support from a reliable team of experts, the decision to deploy eCommerce with Shopify Plus or migrate from another platform to Shopify Plus has been right for sustained and competitive growth in the eCommerce landscape. 

Contact SECOMM or call the hotline at 028 7108 9908 for advice and support to swiftly and effectively switch to Shopify Plus.

The global B2B eCommerce market is expected to reach $18.771.4 trillion by 2027.

According to McKinsey & Company, B2B enterprises are expanding their touchpoints in eCommerce, with 80% making online channels perform better than offline channels.

Therefore, B2B eCommerce is a rapidly growing market, with projected sales expected to reach 12.2 trillion USD by 2023. To succeed in this market, businesses always need a robust eCommerce platform.

What to Consider When Building a B2B eCommerce Website?

It is crucial for businesses to clearly define the specificities and considerations of B2B eCommerce before deciding on which eCommerce platform to implement. 

Specifically, Business-to-Business (B2B) eCommerce involves commercial transactions between businesses. As a result, B2B eCommerce has distinct characteristics compared to Business-to-Consumer (B2C) eCommerce, namely:

• Target customers are businesses and organizations with the need for bulk purchasing and wholesale prices.
• Transactions are more complex, often requiring negotiations and contract agreements.
• High competitive, as numerous businesses offer similar products and services.

To succeed in B2B eCommerce, businesses need to take note of the following considerations:

Bulk and Wholesale Ordering

Bulk and wholesale ordering are crucial factors in the revenue of B2B businesses. The quantity and pricing can vary for each business depending on the customer group and the purchased product categories.

To efficiently handle these orders in B2B eCommerce, businesses need to use order management systems and establish clear, detailed, and appropriate order processing workflows.

Quick Ordering and Reordering

The feature of quick ordering is often provided by B2B eCommerce platforms, allowing customers to create and place orders with just a few clicks. Quick ordering can be implemented through various methods, such as:

• Automating the ordering process: Using automation solutions enables customers to place orders without manually entering information.
• Integration with ERP systems: Integrating with ERP systems allows customers to place orders directly from the ERP system.
• Integration with mobile apps: Integrating with mobile apps allows customers to place orders from their mobile devices.

Unlike individual customers, B2B customers often repeat purchases of specific product categories in seasonal quantities. Therefore, B2B businesses should also incorporate a feature to remember previous orders for quick reordering.

Quote Management

Quote management in B2B eCommerce is a crucial process that helps businesses provide accurate and timely pricing information to customers, ultimately increasing sales and improving profits. 

Specifically, in quote management, negotiating prices with multiple quote versions or from different suppliers is an important part of many B2B eCommerce models, allowing businesses to negotiate prices for large or complex transactions.

Agent Management

Managing information about agents, such as agent details, agent approval processes, agent hierarchies, credit limits, stock management for each agent, and managing discounts/commissions for agents, is essential. 

Additionally, for B2B models involving multiple manufacturers and distributors, there may be a need for additional management of relationships between these entities and agents.

Therefore, depending on the current offline business model and the B2B eCommerce business model that the business aims to establish the most effective agent management process should be detailed.

Top 5 eCommerce Platforms for B2B Businesses

Below are the top 5 eCommerce platforms for B2B businesses, capable of addressing the specificities of B2B eCommerce.

SAP Commerce Cloud

SAP Commerce Cloud is a powerful eCommerce platform suitable for B2B eCommerce businesses. 

Here are some ways in which SAP Commerce Cloud can cater to B2B eCommerce:

• Complex Product Management: Allows the management of a range of complex products and services, including custom products and product categorizations. This is particularly useful for B2B businesses with a wide range of products and variations.

• Integration with Other SAP Applications: SAP Commerce Cloud can integrate with other SAP applications, such as SAP Sales Cloud and SAP Service Cloud, creating a comprehensive business system.
• Data Analytics: Provides data analytics tools to help B2B businesses track business performance, understand customer behaviour, and make data-driven decisions.

Therefore, SAP Commerce Cloud can align with B2B eCommerce by offering features and customization capabilities to meet the specific requirements of businesses in the B2B industry.

Salesforce B2B Commerce

Salesforce B2B Commerce is an eCommerce platform designed for large enterprises, including B2B businesses.

Here are some specific features and functionalities of Salesforce B2B Commerce that are suitable for B2B eCommerce:

• Authorized Purchase Workflow: Allows B2B businesses to have full control over purchasing transactions, enabling the modification of certain details from previous orders before reordering.
• Inventory Management: Streamlines the order fulfilment process and provides a clear and consistent view of inventory for both the eCommerce website and offline channels.
• Order Management: Provides robust features for order management, including the ability to automate processes, track order progress, and integrate with shipping services.

In summary, the B2B functionalities of Salesforce B2B Commerce help B2B businesses enhance sales and customer service effectiveness.

OroCommerce

OroCommerce is an open-source eCommerce platform designed for B2B enterprises. This platform provides powerful and flexible features, catering to the needs of B2B businesses of all sizes.

OroCommerce offers several features and functionalities specifically suitable for B2B eCommerce, including:

• B2B Customization: Provides features and functionalities for customizing the online store to align with the needs of B2B businesses, such as the ability to create price lists, request quotes, and place batch orders.
• Integration with ERP and CRM Systems: OroCommerce can be integrated with ERP and CRM systems to create a seamless sales and backend process.
• User Experience: Delivers a user experience designed specifically for B2B businesses, including the ability to create customer accounts, manage orders, and track purchase history.

Overall, OroCommerce is a robust eCommerce platform worth considering for B2B enterprises.

Shopify Plus

Shopify Plus is a cloud-based SaaS eCommerce platform designed for large enterprises, especially B2B businesses.

Shopify Plus provides powerful features and functionalities to meet the needs of B2B enterprises, including:

• Integration with ERP and CRM Systems: Shopify Plus can be integrated with popular ERP and CRM systems, allowing businesses to connect with existing business systems.
• Price Negotiation Feature: Provides price negotiation features, allowing businesses to negotiate prices with customers.
• Multilingual Feature: Shopify Plus can be used to create multilingual stores, enabling businesses to reach customers in multiple countries.
• Scalability: Websites built with Shopify Plus can be scaled to meet the growing needs of the business.

Some notable features of Shopify Plus that businesses can leverage include Shopify Flow, Shopify Launchpad, Shopify Payments, Shopify POS, etc.

Therefore, Shopify Plus is also an excellent choice for B2B businesses looking for a robust, flexible, and scalable eCommerce platform.

Xem thêm: 15 Lý do để chuyển đổi sang nền tảng Shopify Plus

Adobe Commerce (Magento)

Adobe Commerce (Magento) is a powerful and flexible eCommerce platform suitable for various types of businesses, including B2B enterprises. 

Adobe Commerce offers many features and functionalities that are well-suited for B2B eCommerce, including:

• Product Catalog Management: Provides features for managing the product catalogue, including the ability to create complex product catalogues, manage pricing and promotions, and track inventory.
• Order Management: Offers features for order management, including the ability to automate processes, track order progress, and integrate with shipping services.
• Customer Management: Provides features for managing customers, including the ability to create customer profiles, track purchase history, and send marketing emails.
• Customization Capability: As an open-source platform, it allows businesses to customize to meet specific needs.

Moreover, Adobe Commerce can quickly deploy B2B-specific features thanks to its diverse ecosystem. It is also the most customizable platform among the five mentioned.

Additionally, Adobe Commerce has a large and active user community, providing support and resources for B2B businesses.

Read more: Shopify Plus vs Adobe Commerce: Key Differences 2023

Above are 5 popular platforms preferred by B2B businesses to build eCommerce websites, serving online business goals for brands. 

However, choosing the most suitable platform for each business will depend on various factors, including business strategy, budget, deployment timeline, and the long-term direction set by business managers.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

• Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
• Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
• Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
• Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

The global B2C eCommerce market is valued at 4.44 trillion USD in 2023 and is projected to reach 7.45 trillion USD by 2030, with a compound annual growth rate (CAGR) of 7.6% during the forecast period from 2021 to 2030.

This demonstrates that eCommerce is increasingly thriving, becoming a crucial sales channel for B2C businesses. To build and develop a successful online store, businesses need to choose an eCommerce platform that aligns with their needs and business objectives.

Key elements for building B2C eCommerce

Visual User Experience

B2C eCommerce platforms typically provide a seamless shopping journey, and user-friendly interfaces, allowing customers to easily navigate, search for items, and complete transactions quickly.

This is achieved through professional UI/UX design and advanced functionality systems for eCommerce websites.

An exemplary example is CHARLES & KEITH, a fashion eCommerce website, designed with sophistication and appeal, along with easy navigation and search capabilities.

Mobile Optimization

According to Statista’s statistics, the expected number of smartphone users worldwide is projected to reach 4.96 billion by 2025. This indicates that mobile commerce is virtually indispensable in B2C eCommerce strategies.

Consumers increasingly desire the ability to shop anytime, anywhere, even while on the move, and optimizing eCommerce websites for mobile devices will meet this consumer demand.

Choosing a suitable eCommerce platform will support a range of mobile-optimized themes catering to various industries and preferences, enabling businesses to establish an effective online store and navigate for mobile users.

Simplifying the Checkout Process

Leading B2C eCommerce platforms will have a streamlined order processing system, ensuring a hassle-free payment experience for both business owners and buyers.

OneStep Checkout is a typical example that allows customers to complete their order payment on a single page. This simplifies and facilitates the payment process for customers, potentially increasing conversion rates.

Businesses can refer to PNJ’s Checkout page for comprehensive information on streamlining the shipping process all within one webpage.

Personalizing Experience

Personalization tools allow businesses to tailor content and promotions based on consumer behaviour and preferences, supported by AI.

By integrating personalized features at relevant touchpoints within an eCommerce website, businesses can enhance conversion rates and ROI (Return on Investment).

Major eCommerce brands like Amazon, Alibaba, Best Buy, etc., consistently incorporate product recommendation features to encourage shopping behaviour from customers.

High Page Loading Speed

Another crucial aspect of B2C eCommerce is the ability for pages to load quickly and efficiently, ensuring the website maintains stable performance and effectively delivers content on all devices.

To ensure website performance, businesses should opt for major eCommerce platforms such as Adobe Commerce (Magento), Shopify Plus, BigCommerce Enterprise, etc. These platforms offer advanced performance features and robust caching mechanisms, tailored for various industries and preferences, enabling businesses to establish online stores with responsive feedback and faster page loading.

Top 5 eCommerce platforms for B2C eCommerce

Below are the top 5 eCommerce platforms that SECOMM has evaluated as suitable for businesses following the B2C model.

BigCommerce

BigCommerce is an eCommerce platform designed for ease of use to assist businesses in initiating their journey to build an eCommerce website. 

After years of development, BigCommerce has become one of the feature-rich platforms available for creating websites, optimizing search tools, marketing, etc., with reasonable deployment costs.

Compared to other popular platforms mentioned in this article, the performance, features, and application ecosystem of BigCommerce are not overly outstanding. However, BigCommerce remains a good choice for small, and medium-sized businesses, or those entering the market.

Read more: Shopify vs BigCommerce: Which platform is right for you?

WooCommerce

WooCommerce is a free WordPress plugin that enables brands to establish an eCommerce website by adding eCommerce functionality to an existing WordPress site. The WooCommerce plugin helps transform a regular WordPress website into an eCommerce site with all the necessary features, easily customizable with just a few clicks.

Businesses can leverage the extensive ecosystem of WooCommerce to upgrade both functionality and design for the most suitable interface. Therefore, WooCommerce is also a good choice for small or medium-sized B2C businesses, especially those that have previously used WordPress.

Shopify

Shopify is one of the popular eCommerce platforms that businesses can use to build, develop, and manage online stores. 

Shopify operates on the SaaS (Software as a Service) model, so businesses pay a monthly fee to use the platform and must adhere to its regulations.

However, Shopify manages hosting and takes responsibility for technical issues to ensure the safety and efficient operation of the business’s eCommerce website. 

The platform provides the necessary features and benefits for businesses to successfully build and develop an online store. In terms of suitability for B2C businesses, Shopify is most suitable for small to medium-sized enterprises or those entering the eCommerce market.

Shopify Plus

Shopify Plus is the enterprise-level version of the eCommerce platform provided by Shopify, specifically designed for large brands with an annual transaction value of over 1 million USD and high growth rates.

Unlike Shopify, Shopify Plus follows the PaaS (Platform as a Service) model, allowing businesses to utilize the development environment of Shopify Plus to develop databases, web servers, functionality, etc., for their eCommerce system.

The initial cost for using Shopify Plus is around $2,000 per month and increases gradually based on revenue. Therefore, using this platform to meet the needs of B2C eCommerce or any industry-specific requirements is relatively straightforward. 

However, Shopify Plus is more suitable for medium to large-scale businesses as it requires technical knowledge and involves relatively high usage costs.

Read more: 

• 6 Key Shopify Plus Features To Build eCommerce Website
• Shopify Hydrogen: Your Key Gateway To Headless Success
• Shopify Commerce Components: All You Need To Know

Adobe Commerce (Magento)

Adobe Commerce is an open-source eCommerce platform specially designed to serve medium to large-scale businesses, offering high customization and scalability. Currently, Adobe Commerce has two main versions: Adobe Commerce Cloud and Magento Open Source.

• Magento Open Source: This is the free version, available for download and use by anyone. However, businesses using this version need to take responsibility for additional fees.
• Adobe Commerce Cloud: This is the paid version, deployed and managed on the cloud by Adobe. This version is further divided into two types: on-premise, allowing businesses to have control over hosting, and on-cloud, providing hosting with a certain fee.

As one of the leading platforms in eCommerce, Adobe Commerce is consistently highly regarded across all scales and industries, including B2C eCommerce businesses.

Read more: 

• The Cost Of Building An Adobe Commerce (Magento) Website
• Adobe Commerce vs WooCommerce: Detailed Comparison In 2023
• Shopify Plus vs Adobe Commerce: Key Differences 2023

Above are the 5 popular platforms that B2C businesses prefer to use for building eCommerce websites, catering to online business goals for their brands.

However, choosing the most suitable platform for each business will depend on various factors such as business strategy, budget, deployment time, and the long-term direction set by business managers.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

• Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
• Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
• Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
• Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

Headless Commerce is a significant revolution in the technology sector, changing the way businesses approach eCommerce. In this field, Adobe Commerce leads in providing solutions and tools for implementing Headless Commerce. 

Below is a list of 10 well-known brands currently utilizing Adobe Commerce and Headless Commerce.

Samsung

Samsung is a multinational conglomerate based in South Korea, operating in various sectors, with its most prominent being consumer electronics, generating a revenue of $234 billion in 2022.

Samsung’s eCommerce website is built on the Adobe Commerce Cloud platform, utilizing Headless Commerce technology as its core. Thanks to this, Samsung has developed a virtual assistant to support customers in online and in-store shopping. In the U.S. market, customers can use this assistant to view product demos, receive usage instructions, and make online purchases. Customers have highly praised this feature for providing a more comfortable and convenient shopping experience.

• Website: https://www.samsung.com/ 
• Industry: Consumer Electronics
• Platform: Adobe Commerce
• Traffic: 1.2B/month
• Ranking: 125 (South Korea) & 37 (Global)

Target

Target Corporation is a major retail company in the United States, offering a wide range of products and services, including clothing, footwear, electronics, household goods, toys, and furniture. According to the financial report of Target Corporation in 2022, the revenue reached $106.8 billion, a growth of 8.4% compared to 2021.

Target recognized that the brand was losing revenue as customers began their shopping journey on one device and ended it on another. The retailer has implemented Headless Commerce to deploy omnichannel sales to increase conversion rates on various devices, thereby making it easier for customers to complete their purchase transactions.

• Website: https://www.target.com/ 
• Industry: Retail
• Platform: Adobe Commerce
• Traffic: 154.7M/month
• Ranking: 52 (United States) & 194 (Global)

Toyota

Toyota is one of the largest automobile manufacturers in the world, selling over 10 million vehicles globally each year. Toyota produces a variety of vehicles and accessories, including cars, trucks, buses, and sports utility vehicles, as well as engines, transmissions, and auto parts.

Toyota’s website utilizes Headless Commerce to leverage Application Programming Interfaces (APIs) for integration with legacy systems and inventory management, providing a personalized omnichannel experience.

• Website: https://www.toyota.com/ 
• Industry: Automotive
• Platform: Adobe Commerce
• Traffic: 17.2M/month
• Ranking: 506 (United States) & 2,371 (Global)

Under Armour

Under Armour is an American sportswear company founded in 1996 by Kevin Plank. The company is headquartered in Baltimore, Maryland, and specializes in the production of sportswear, footwear, and accessories, with an annual revenue of over $10 billion.

Currently, Under Armour is using Headless Commerce to enhance the personalized fitness experience based on location, purchase history, and workout activities, as well as training logs. The Under Armour website features notable functionalities such as inventory alerts, traffic history, payment information, and content management using data from the order management system.

• Website: https://www.underarmour.com/ 
• Industry: Sportswear
• Platform: Adobe Commerce
• Traffic: 10.7M/month
• Ranking: 1,154 (United States) & 5,100 (Global)

Kirkland’s

Kirkland’s is a chain of home décor, furniture, textiles, accessories, and gift stores in the United States. The company is headquartered in Brentwood, Tennessee, and operates 431 stores in 35 states and an eCommerce website.

Kirkland’s has implemented Headless Commerce to address website-related issues such as flexibility, custom design, and providing a smooth shopping experience (single-click login and biometric payment capabilities).

• Website: https://www.kirklands.com/ 
• Industry: Furniture
• Platform: Adobe Commerce
• Traffic: 6.1M/month
• Ranking: 1,550 (United States) & 8,295 (Global)

Coca-Cola 

Coca-Cola is a carbonated beverage brand established in 1886. It is currently the world’s best-selling beverage brand, available in over 200 countries and territories, with over 2 billion cans sold every day.

The Coca-Cola website utilizes Headless Commerce technology to leverage API integration, providing a seamless end-to-end omnichannel experience for global customers. This technology allows the business to expand through its markets, customize experiences, and integrate with third-party suppliers and solutions.

• Website: https://www.coca-cola.com/ 
• Industry: Beverage
• Platform: Adobe Commerce
• Traffic: 4.1M/month
• Ranking: 4,950 (United States) & 14,961 (Global)

Technodom

Technodom is one of the largest retailers in Central Asia, with an annual revenue of $800 million. This retail giant has around 9,000 employees, offering over 60,000 products and 4,000 categories.

Technodom has implemented Headless Commerce on Magento with a page load speed of under one second, thanks to the PWA (Progressive Web App) pre-rendering solution. Additionally, the website’s backend is integrated with Akeneo PIM (Product Information Management) and ESB (Enterprise Service Bus), essential components for businesses to efficiently manage and distribute their databases.

• Website: https://www.technodom.kz/ 
• Industry: Retail
• Platform: Magento Open Source 2 (Backend), ScandiPWA (Frontend)
• Traffic: 2.8M/month
• Ranking: 69 (Kazakhstan) & 19,778 (Global)

Helly Hansen

Helly Hansen is a renowned Norwegian company that manufactures and retails clothing, sports gear, and outdoor accessories. Established in 1877, the company is now one of the world’s leading fashion and lifestyle brands, with a revenue of $2.8 billion in 2022.

Initially, Helly Hansen’s eCommerce website was built on the Magento platform. After a period of business operations, Helly Hansen decided to transition to Adobe Commerce to implement Headless Commerce. As a result, Helly Hansen’s website quickly saw a 24% increase in traffic, a 48% increase in mobile traffic, and a more than 45% increase in total revenue.

• Website: https://www.hellyhansen.com/ 
• Industry: Fashion
• Platform: Adobe Commerce
• Traffic: 1.5M/month
• Ranking: 16,097 (Norway) & 28,402 (Global)

Kaporal

Kaporal is a French fashion brand specializing in jeans, T-shirts, shirts, jackets, and accessories. The brand was established in 2004 and is currently present in over 30 countries worldwide.

Similar to many longstanding Magento businesses, Kaporal has migrated its platform from Magento 1 to Magento 2 to take advantage of the Headless Commerce features from PWA Studio, addressing issues related to slow speed and poor mobile performance.

• Website: https://www.kaporal.com/ 
• Industry: Fashion
• Platform: Magento Open Source 2 (Backend), FrontCommerce (Frontend)
• Traffic: 212,200/month
• Ranking: 5,204 (France) & 161,873 (Global)

G-SP

G-SP is a brand specializing in the business of spare parts and digital accessories, established in 2009. This Swedish company currently has offices in Sweden, the Netherlands, and China, offering over 10,000 products.

Similar to many other Magento stores, G-SP faced issues with website performance and stability. Therefore, G-SP opted for Headless PWA to enhance their digital conversions. The implementation of Headless PWA accelerated the mobile website speed by 2.7 times, which is particularly crucial for a complex Magento website with numerous plugins and categories like G-SP.

• Website: https://www.g-sp.se/ 
• Industry: Electronic Accessories
• Platform: Magento Open Source 2
• Traffic: 15,500/month
• Ranking: 13,116 (Sweden) & 1,216,288 (Global)

Above is the list of the top 10 eCommerce websites currently using the Adobe Commerce (Magento) eCommerce platform and Headless Commerce globally.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

• Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
• Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
• Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
• Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

Magento and Adobe Commerce are considered popular eCommerce platforms, used by hundreds of thousands of businesses worldwide. 

Both platforms have strong growth potential in the future, given the increasing trend of eCommerce and the demand for robust and flexible eCommerce solutions.

Overview

Magento is an open-source eCommerce platform used by over 300,000 eCommerce websites before being officially acquired by Adobe in 2018. Magento is known for its performance, user-friendliness, scalability, and security, especially in Magento 2.0.

Since its establishment, Magento has provided two main versions for businesses:

• Magento Open Source (also known as Community Edition): A free version that requires the integration of various extensions and technical knowledge for building and managing an eCommerce website.
• Magento Commerce: A paid version suitable for large enterprises seeking a customizable experience, unlimited features, and scalability for all deployment scales.

Currently, there are two main versions: 

Magento Open Source and Adobe Commerce. Adobe Commerce is further divided into two versions, On-Premise (referred to as Adobe Commerce) and On-Cloud (referred to as Adobe Commerce Cloud).

What is Magento Open Source?

Magento Open Source is a free, open-source eCommerce platform that requires users to have technical knowledge and skills to install, build, and manage the website. This platform also takes time and money to deploy basic to advanced features.

Key features include:

• Category Management: Control over product data, product features, categories, prices, inventory quantities, images/videos for operations and optimized business.
• Store Management: Management of product inventory, control of business operations, and personnel for each branch.
• Cart & Checkout: Management of the shopping cart, and customer checkout information.
• Customer Management: Managing customer information to improve marketing efficiency, shopping experience, and customer satisfaction.
• Marketing Management: SEO optimization and implementation of marketing programs using support tools to boost sales for businesses.
• Sales Management: Setting up and operating sales processes, orders, payments, and shipping.
• Content Management: Development and optimization of content elements for CMS pages, image storage, theme customization, and website design.
• System Management: Role-based admin permissions, reviewing the best security methods, maintenance, and system care.
• Analysis & Reporting: Support for tracking, and measuring the performance of eCommerce systems, and planning for future strategies.

Depending on the complexity of the system, the cost of deploying a Magento website can fluctuate around $50,000 for the first year.

What is Adobe Commerce?

This is a paid on-premises service from Adobe, so this platform includes all the premium features of Magento Open Source and more. 

After merging with Adobe, Magento Commerce was renamed Adobe Commerce and is considered part of the Adobe Experience Cloud—a set of solutions designed to help businesses make informed decisions and provide enhanced customer experiences based on detailed information and data.

Adobe Commerce is often integrated with Adobe Experience Manager, Adobe Analytics, and Adobe Target. Through Adobe Commerce, businesses have access to smart business services provided by Adobe, as well as machine learning capabilities and personalization provided by Adobe Sensei.

This makes Adobe Commerce the perfect eCommerce platform for businesses with complex needs and a desire to leverage leading capabilities to provide superior experiences for customers across multiple devices and channels. However, due to the relatively complex functional eCommerce website system on Adobe Commerce, businesses will need to be autonomous in the complex infrastructure as well.

The following diagram illustrates the reference architecture for deploying Adobe Commerce on AWS infrastructure. Other cloud service providers such as Azure, Google Cloud, and Alibaba Cloud also have similar infrastructure designs and services.

With all the reasons mentioned above, Adobe Commerce will have relatively high deployment costs, around $130,000 per project for the first year, depending on the complexity of the website system.

What is Adobe Commerce Cloud?

In contrast to the self-hosted version like Adobe Commerce, Adobe Commerce Cloud is a version that includes cloud services. 

Specifically, this platform includes all the features of Adobe Commerce along with enhanced Adobe Cloud infrastructure, including integrated GIT (distributed source code management software) and specific environments for development, staging, and building the website system. 

This means that developers using this platform can write code, test, and deploy on suitable environments, ensuring smooth performance.

Similar to Adobe Commerce, Adobe Commerce Cloud is also suitable for large enterprises with special requirements because this version can meet all specialized needs, with flexibility and scalability through available management features. 

However, the cost for enterprises to deploy Adobe Commerce Cloud will be higher than Adobe Commerce, around $150,000 per project for the first year, depending on the complexity of the website system.

Read more: The cost of building an Adobe Commerce (Magento) website

Adobe Commerce vs Magento: Notable Differences

Although Adobe Commerce and Magento share the same core technology platform, they have functional differences. Magento includes some core features, and businesses can develop or integrate additional features through extensions. 

On the other hand, Adobe Commerce includes features from Magento Open Source, along with additional features developed by the Adobe team. 

Similarly, Adobe Commerce Cloud includes features from Adobe Commerce, along with advanced and more specialized features designed to address specific challenges for each business.

Besides the features, Magento and Adobe Commerce (both versions) also have some other differences.

Magento and Adobe Commerce are both powerful eCommerce platforms that can meet the needs of businesses of all sizes. However, there are some notable differences between these two platforms.

Choosing the right eCommerce platform for a brand depends on the specific needs and budget of each business. If a business is a small to medium-sized enterprise, newly entering the market, and only requires basic and advanced features, then Magento Open Source is a good choice.

However, if the business is large and complex, requiring extensive features and scalability, then Adobe Commerce is a better choice.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

• Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
• Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
• Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
• Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

Read more: 

• Adobe Commerce vs WooCommerce: Detailed Comparison in 2023
• Shopify Plus vs Adobe Commerce: Key Differences 2023
• The cost of building an Adobe Commerce (Magento) website

Adobe Commerce (Magento) is a powerful and feature-rich eCommerce platform that can help businesses build and operate professional eCommerce websites. 

Therefore, Adobe Commerce is trusted by many businesses, especially medium to large enterprises, with over 100,000 websites, including the Magento Open Source version (According to Builtwith).

So, what is the cost to build a website on Adobe Commerce (Magento)?

What is Adobe Commerce?

Adobe Commerce is an open-source eCommerce platform designed specifically to cater to medium to large-scale businesses, offering high customization and scalability.

Formerly known as Magento Commerce, it was founded in 2007 in Culver City, California, USA. After several changes in ownership, in 2018, Adobe acquired Magento for $1.68 billion and rebranded it as Adobe Commerce.

Today, Adobe Commerce has become an integral part of the Adobe Experience Cloud, a suite of products and services designed to help businesses build, manage, and deliver digital experiences.

Currently, Adobe Commerce has two main versions: Adobe Commerce Cloud and Magento Open Source.

• Magento Open Source: A free version that can be downloaded and used by anyone. However, this version requires businesses to take responsibility for additional fees.
• Adobe Commerce Cloud: A paid version deployed and managed in the cloud by Adobe. This version is further divided into on-premise, allowing businesses to have control over hosting, and on-cloud, which provides hosting with a specific fee.

Cost of Building an eCommerce Website on Adobe Commerce (Magento)

Magento Open Source

Magento Open Source (referred to as Magento) is a free version that can be downloaded and used by anyone. This version provides essential functions for creating and managing online stores, including:

• Category Management: Control data, product features, categories, prices, inventory quantities, and images/videos to operate and optimize business.
• Store Management: Manage the quantity of product inventory, and control the operations and personnel of each branch.
• Cart & Checkout: Manage the shopping cart and customer checkout information.
• Customer Management: Manage customer information to improve marketing efficiency, and shopping experience, and enhance customer satisfaction.
• Marketing Management: Optimize SEO and implement marketing programs with supporting tools to boost sales for businesses.
• Sales Management: Set up and operate sales processes, orders, payments, and shipping.
• Content Management: Develop and optimize all content aspects for CMS pages, image storage, customised themes, and website design.
• System Management: Administer permissions, and review the best practices for security, maintenance, and system care.
• Analysis & Reporting: Support tracking, measuring the performance of the eCommerce system, and planning for future strategies.

However, businesses using the free Magento version do not necessarily mean that the cost of building an eCommerce website will be low, as additional costs need to be considered by the business.

Depending on the complexity of the system, the cost to deploy a Magento website can be lower or higher than $60,000 for the first year.

Read more: The Significant Differences between Magento 1 and Magento 2

Adobe Commerce

Formerly known as Magento Enterprise Edition (EE) or Magento Commerce On-Premise (On-Prem), Adobe Commerce is an enterprise-level option that doesn’t require businesses to manage performance or hosting.

Adobe Commerce is specifically designed for businesses engaged in more complex eCommerce operations, fully supported by Adobe’s technically skilled team. Its built-in features provide businesses with more control without the need for integrating many extensions, as seen in Magento Open Source.

Key features of Adobe Commerce include:

• Making data-driven decisions with an enhanced Business Intelligence Dashboard.
• Loyalty programs through point accumulation, gift card exchanges, and special promotions.
• Marketing support with advanced strategies such as defining customer attributes, segmentation, upselling, cross-selling, and related products.
• A page builder that reduces costs and time for page construction through drag-and-drop operations and content automation.
• On-demand support with access to technical support from Adobe Commerce experts.

Below is the licensing fee table for Adobe Commerce for businesses based on annual revenue.

In addition to the license usage fee, businesses need to independently manage other fees such as hosting, domain, interface, website development, extensions, and system maintenance. Therefore, the cost to implement Adobe Commerce will be relatively high, around $130,000 per project for the first year, depending on the complexity of the website system.

Related article: Magento Open Source vs Magento Commerce Real Comparison

Adobe Commerce Cloud

Adobe Commerce Cloud is a free version that includes hosting services, technical support specialists, and specialized features to build and operate successful online stores.

The most significant highlight of Adobe Commerce Cloud is the hosting service built on AWS cloud servers and performance monitoring tools such as New Relic and Blackfire.io, reducing additional costs and providing optimal performance for the website system.

Another advantage of Adobe Commerce Cloud is that businesses don’t need to take responsibility for serious issues; all incidents are handled directly by Adobe’s personnel.

Furthermore, the functionality of Adobe Commerce Cloud is also rated higher than Adobe Commerce On-Premise.

Source: Adobe Commerce Pricing

Here is the licensing fee table for using Adobe Commerce Cloud for businesses based on annual revenue.

For the On-Cloud version, businesses also need to consider additional costs such as domain, interface, website development, and extensions. The cost to complete an Adobe Commerce Cloud website will be around $150,000/project for the first year, depending on the complexity of the website system.

In general, Adobe Commerce (Magento) is a perfect choice for large businesses with high feature requirements, so the cost of building an eCommerce website on this platform will be relatively high compared to other eCommerce platforms.

However, finding the best-suited platform will depend on various factors such as strategic models, business scale, deployment time, and budget.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

• Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
• Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
• Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
• Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

Related article: 

• Adobe Commerce vs WooCommerce: Detailed Comparison in 2023
• Shopify Plus vs Adobe Commerce: Key Differences 2023