OpenCart is an open-source eCommerce platform based on the PHP programming language, utilizing the MySQL database and HTML components to build eCommerce websites. According to Builtwith, the platform powers over 2,500 websites, with the majority in the United States and Russia. 

OpenCart offers businesses various options for building eCommerce websites: Free (Open Source) and Cloud Store (Paid). Due to the flexibility of open-source code, many businesses choose this platform to meet specialized requirements in website development.

Below are some brands that have used OpenCart to create dedicated eCommerce websites

Bensound

Bensound is the brainchild of musician Benjamin Tissot, founded in 2012. It is an eCommerce website specializing in providing free and licensed music, as well as sound effects. Initially, Benjamin Tissot composed and licensed only his songs on this platform.

However, as the service grew, Benjamin Tissot started accepting musical works from other artists, making it an ideal destination for content creators on platforms like YouTube, Facebook, and Instagram.

• Website: https://www.bensound.com/  
• Industry: Music
• Traffic: 632.3K/month
• Ranking: #69,810 (USA) & #86,312 (Worldwide)

Vicrez

Vicrez is an online automotive parts retailer established in 2014 in the city of Whittier, Southern California, USA. What sets Vicrez apart is that customers can shop online for any external car parts and accessories to customize their vehicles according to their individual preferences.

• Website: https://www.vicrez.com/ 
• Industry: Auto parts
• Traffic: 335.3K/month
• Ranking: #67,964 (USA) & #218,262 (Worldwide)

Pharmacy Direct

Pharmacy Direct is the first online pharmacy to follow the eCommerce model, owned and operated by pharmacists in Australia since 1996. Initially, the brand operated on a small scale, serving local customers. However, as the demand for health products in Australia steadily increased, Pharmacy Direct experienced remarkable growth. 

The business invested more in its eCommerce website to offer over 17,000 products, including vitamins, supplements, beauty products, fragrances, childcare products, prescription medications, and over-the-counter medicines from reputable pharmaceutical brands. This expansion allowed Pharmacy Direct to provide online services to the Australian population.

• Website: https://www.pharmacydirect.com.au/ 
• Industry: Pharmacy
• Traffic: 247.4K/month
• Ranking: #2,005 (Australia) & #126,629 (Worldwide)

Get Laid Beds

Get Laid Beds is a business specializing in handcrafting solid wood beds, founded in 2012 by John and Jean, a pair of architect and carpenter friends.

After more than 10 years of development, Get Laid Beds has expanded its product lines to include bedroom furniture, focusing on building its eCommerce website and enhancing customer service. This brand has gained popularity among customers in the UK and the US.

• Website: https://www.getlaidbeds.co.uk/ 
• Lĩnh vực: Nội thất
• Lưu lượng truy cập: 209.1 nghìn/tháng
• Xếp hạng: #7,415 (Anh) và #186,306 (Toàn cầu)

Self Edge 

Self Edge is a men’s fashion brand with a vintage style, established in 2006 by the American couple Kiya and Demitra Babzani. Currently, Self Edge has a presence in major cities such as San Francisco, New York, Los Angeles, Portland, and San Jose del Cabo.

Additionally, Self Edge focuses on developing its eCommerce website to reach new customers across the United States and Mexico.

• Website: https://www.selfedge.com/ 
• Industry: Fashion
• Traffic: 194.5K/month
• Ranking: #67,298 (USA) & #223,754 (Worldwide)

BNA Model World

BNA Model World is a model business established in 2007 in Australia. Since its establishment, the brand’s management has focused on the eCommerce market and gradually upgraded its products/services. Currently, BNA Model World offers over 100,000 products from more than 1,000 manufacturers, serving over 104,000 customers worldwide.

• Website: https://www.bnamodelworld.com/ 
• Industry: Model
• Traffic: 142.7K/month
• Ranking: #8,314 (Australia) & #226,563 (Worldwide)

Godukkan

Godukkan is a consumer electronics retail business established in 2017 and headquartered in Dubai, United Arab Emirates (UAE). Godukkan’s main goal is to become the number one eCommerce website in the UAE, offering a wide range of products, including laptops, mobile phones, tablets, PCs, gaming equipment, and more.

• Website: https://www.godukkan.com/ 
• Industry: Consumer Electronics 
• Traffic: 136.4K/month
• Ranking: #2,893 (UAE) & #274,790 (Worldwide)

Get Er Brewed

Get Er Brewed is a beverage brand specializing in brewing beer, wine, tea, etc., as well as supplying fermentation ingredients and brewing equipment. The business was established in 2013 and is based in Northern Ireland.

In recent years, Get Er Brewed has expanded its reach by launching an OpenCart website to cater to an international customer base, achieving certain successes, particularly in securing contracts for the installation of fermentation and brewing systems.

• Website: https://www.geterbrewed.com/ 
• Industry: Beverage
• Traffic: 110.0K/month
• Ranking: #38,209 (UK) và #380,234 (Worldwide)

CatSmart

With over 20 years of experience in the pet industry, brothers Raymond and Roger decided to establish CatSmart, the largest cat-centric brand in Singapore. Currently, CatSmart is actively investing in its OpenCart website and expanding its presence beyond traditional retail branches in the “Lion City.”

• Website: https://catsmart.com.sg/ 
• Industry: Pet
• Traffic: 48.8K/month
• Ranking: #850,172 (Singapore) & #9,174 (Worldwide)

Derails 

Derails is a business specializing in designing and selling model trains, established in 2010. With the boom of eCommerce, Derails began building an OpenCart website to adapt to the changing market.

• Website: https://derails.co.uk/ 
• Industry: Model railways
• Traffic: 26.2K/month
• Ranking: #104,013 (UK) & #1,926,389 (Worldwide)

The Bottom Line

Here are 10 brands that have developed OpenCart websites and achieved success in both branding and revenue. This success serves as inspiration for other businesses seeking solutions to break through their operations and enhance competitiveness in the market.

Learn more: OpenCart vs Magento: Which Fits Your Business Best?

With extensive experience in deploying eCommerce for clients in many countries, SECOMM understands the difficulties and challenges that businesses face during implementation.

Contact SECOMM now or call the hotline at 02871089908 today for a free consultation.

The eCommerce world is growing, and the significance of building and developing eCommerce websites has never been more crucial. Among the popular SaaS platforms, Shopify stands out as a name that commands attention.

Shopify is a SaaS platform and an outstanding solution that helps thousands worldwide turn their online business ideas into reality.

So, what is it? Why it is the top choice for eCommerce businesses, ranging from small-scale to large-scale operations. Let’s explore the power of Shopify in this article.

What is Shopify?

Shopify is a widely used eCommerce platform that allows businesses to build, develop, and manage their online store. With its user-friendly interface, even those with limited technical expertise can effortlessly navigate it easily.

How does Shopify work?

Shopify operates as a Software as a Service (SaaS), requiring businesses to pay a monthly fee for usage and adhere to the platform’s regulations. However, the platform manages hosting and takes responsibility for technical issues, ensuring the security and efficient operation of the business’s eCommerce website.

Shopify pricing

• Pricing plans

Until now, businesses have been familiar with 5 main solutions: Starter, Basic, Shopify, Advanced, and Plus. Recently, the platform introduced a new advanced solution called Commerce Components. This solution allows businesses to use the platform as a modular service,  paying only for the features they need. It’s worth noting that this new solution is currently exclusive to the U.S. market.

• Transaction fees

For the Basic, Shopify, Advanced, and Plus plans, transaction fees are waived when businesses use Shopify Payments. However, in reality, this payment method isn’t available for all countries. Currently, it only supports countries in this list.

Conversely, transaction fees will apply at rates of 2%, 1%, 0.5%, and 0.15%, respectively. For the Starter plan, whether or not using it, transaction fees still apply and are relatively high at 5%.

Plus businesses using this payment method will enjoy no transaction fees. However, this exemption doesn’t apply to businesses in Austria, Belgium, and Sweden, even though these countries are included in the list.

Pros of Shopify

Ease of use

The platform is designed with an intuitive interface, allowing users with limited technical expertise to navigate it effortlessly. The platform offers a drag-and-drop editor, enabling businesses to easily add or remove products and make quick customizations.

Businesses also have the flexibility to customize layouts, colors, fonts, and font sizes, and add or remove elements and widgets from both free and premium themes. 

Moreover, it offers businesses documentation and tutorial videos, ensuring a seamless and efficient setup and utilization experience.

Affordable initial costs

The platform provides a range of cost-effective solutions suitable for startups and small to medium-sized businesses entering the eCommerce market. However, larger enterprises often prefer the Shopify Plus solution, given its reasonable costs of around $2,000, offering customization and scalability comparable to open-source platforms.

Moreover, as a SaaS platform, businesses pay a monthly fee for using it based on actual Gross Merchandise Volume (GMV), eliminating the need for a substantial one-time payment common with open-source platforms.

Feature-rich

This is a versatile eCommerce platform suitable for businesses of all sizes and deployment needs. Whether for individuals, startups, or medium to large enterprises, it can provide features and tailored solutions to meet the specific needs of the business.

Some standout features that the platform brings to businesses include:

• POS: Manages online, offline, and omnichannel sales transactions.
• Marketplace Connect (formerly Codisto): Connects and sells on major eCommerce platforms such as Amazon, eBay, and Walmart (available only in the United States).
• Shopify Payments: Superior integrated online payment gateway.
• Checkout: Incorporates Shop Pay for optimized payments and provides multiple delivery options (available in select countries).
• Markets: Centrally manage multiple local domains, languages, and currencies.
• Shopify Email: Automates Email Marketing campaigns.
• Shopify Hydrogen: A React-based framework for building Headless eCommerce websites.

A vast app store

Beyond a diverse range of solutions and outstanding features, the platform offers businesses over 6,000 applications and integrations across various categories, from marketing, analytics, and shipping to inventory management and customer care. Each application is designed to address specific challenges and goals in the development of eCommerce.

Most applications and integrations in the App Store are developed by third-party businesses or independent developers. It provides resources, documentation, and tools for developers to create and release their applications on the store. While some apps offer a free version, it often comes with limited features, and businesses need to pay a monthly fee to access the full functionality.

Mobile app

Compared to other SaaS platforms, Shopify provides businesses with up to three mobile applications for effective remote management of eCommerce operations:

• Shopify app: Manage orders, and inventory, and view updated sales reports.
• Shopify POS: Manage transactions for online, offline, and omnichannel sales.
• Shopify Inbox: Manage customer interactions and conduct direct sales within the chatbox.

Customer support

The SaaS platform offers 24/7 customer support through chat, hotline, and email to address any customer issues throughout the eCommerce website development process. The level of support is equivalent for both small and large businesses. Moreover, it provides Shopify Experts services to offer businesses in-depth technical support, including web development, web design, marketing, and sales.

Cons of Shopify

Ongoing costs

While the fees for using the plans seem reasonable, depending on the need for additional features, apps, or extensions, monthly costs may increase significantly, posing challenges for cash flow management, especially for larger businesses.

Limited customization & scalability

While this popular SaaS platform serves as a versatile eCommerce platform, its regular plans come with limitations in terms of customization and scalability. If a business requires a unique design or seeks freedom in designing the website interface, customizing themes on it can be restrictive and may require advanced programming skills. 

Moreover, customizing third-party features and apps may add extra costs and dependencies. As an eCommerce website grows and expands, performance may be affected by increased traffic, accompanied by significant cost increases due to transaction fees (if not using Shopify Payments), app fees, and platform fees.

In such cases, the regular pricing plans (Basic, Shopify, Advanced) may not meet the business’s expectations for scalability, and businesses should consider transitioning to the Plus platform for long-term goals.

Platform dependency

As a SaaS platform, Shopify has full control over the source code and data within the entire eCommerce website system. This means that all data related to the eCommerce operations will be locked into the platform’s database. 

If it declares bankruptcy or ceases operations, all business data on this platform could be lost. However, this risk is highly unlikely. In the second scenario, when a business switches to another eCommerce platform, the exported data is typically provided in the form of a CSV file.

Get started with Shopify today!

When Tobias Lütke transformed Shopify from a snowboard-selling website to an eCommerce platform for businesses, he probably couldn’t have envisioned the significant impact it would have on the global business and technology landscape. The figure of 4.5 million active eCommerce websites is sure to increase substantially in the coming years.

Having accompanied many businesses, both domestically and internationally, in deploying Shopify website, the SECOMM team has accumulated extensive experience in web development and a deep understanding of the platform.

Contact SECOMM or call the hotline at 028 7108 9908 to get started!

In the era of growing eCommerce, building an eCommerce website has become an essential part of how businesses approach and interact with customers. To successfully build and manage an online store, businesses will need to choose the right eCommerce platform that aligns with their business needs and wants. CS-Cart is one such eCommerce platform chosen by many medium and large-scale businesses. 

According to BuiltWith, the platform currently supports approximately 13,232 websites globally, with Russia (about 3,772 websites) and the United States (about 2,809 websites) being the most prevalent markets.

In this article, SECOMM will share insights into what CS-Cart is and the advantages and disadvantages of this eCommerce platform.

What is CS-Cart?

CS-Cart is an open-source eCommerce platform that utilizes a SaaS (Software as a Service) model and was developed by Simbirsk Technologies Ltd. Launched for the first time in 2005, CS-Cart has gradually become one of the popular and trusted solutions used by many businesses worldwide.

Some eCommerce websites currently using the CS-Cart platform include TechAble (USA), Yumbles (UK), Bakeshop (Australia), ToolBrothers (Germany), Inasbay (Canada), Nguyễn Kim (Vietnam), and more.

Currently, CS-Cart offers two main solutions: No-Code (a no-code e-commerce website builder) and On-Premises (an open-source eCommerce solution for website customization).

No-Code solution pricing:

• Basic: $95/month – For businesses with up to 500 products
• Pro: $155/month – For businesses with up to 5,000 products
• Advanced: $295/month – For businesses with up to 200,000 products

On-Premises solution pricing:

• Standard: $1,250/year – For businesses needing basic system customization
• Plus: $3,150/year – For businesses using open source for mobile applications
• Ultimate: $6,950/year – For businesses with multiple global markets and requiring centralized management
• Unlim: Contact for pricing – For businesses needing a permanent solution with a one-time payment.

Moreover, CS-Cart provides a free open-source version for businesses to freely apply for building eCommerce websites.

Advantages of building CS Cart website

Flexible customization

One of the standout features of the CS-Cart platform is its flexibility, supporting businesses of both moderate and large scales in the eCommerce market.

Beyond employing open-source with the PHP language, CS-Cart also implements Headless architecture, allowing businesses extensive customization capabilities. This flexibility empowers businesses to create eCommerce websites tailored to their specific needs, delivering a unique and memorable shopping experience for customers.

Various features

CS-Cart provides a comprehensive range of features from A to Z for operating an eCommerce system for businesses, including over 500 features and 2,000 available add-ons. From product management and order processing to marketing and SEO optimization, among others

This richness helps businesses minimize the need to integrate numerous third-party plugins, streamlining the technology stack of the eCommerce website.

Support multi-providers

CS-Cart is highly praised for its ability to connect and manage multiple suppliers with customers. This multi-vendor capability optimizes the management of different sellers, inventory, and payments, making the website system an ideal solution for businesses looking to oversee multiple suppliers on a single platform.

Disadvantages of building CS Cart website

High costs

The paid versions, No-Code, and On-Premises, are considered to have relatively high usage costs. Additionally, the free version of CS-Cart may not be sufficient to meet the needs of building an eCommerce website for businesses, especially larger ones.

Businesses should note that many advanced features and functionalities will require purchasing licenses or additional add-ons. The costs associated with these add-ons and development and customization expenses can accumulate, particularly for small businesses or startups with limited budgets.

Limited scalability

While CS-Cart is suitable for a variety of business scales, it may not be the most scalable solution for rapidly growing businesses with high levels of traffic and transactions. As businesses expand, performance issues may arise, necessitating improvements to the system’s performance or a transition to another platform.

Depend on extensions

Although CS-Cart provides many comprehensive features, some businesses feel the need for specific functionalities, requiring the purchase or development of additional third-party add-ons outside the CS-Cart ecosystem.

Relying heavily on third-party add-ons can lead to issues of compatibility, security concerns, and difficulties during the upgrade process.

The Bottom Line

In general, CS-Cart is an eCommerce platform suitable for businesses seeking an open-source solution, especially those with a medium scale. However, when upgrading to a more specialized and complex eCommerce website system, businesses will need to invest additional costs and resources to scale up the system.

These are the details about CS Cart, along with its notable advantages and disadvantages that businesses should consider when developing an eCommerce website.

After years of implementing eCommerce solutions for various businesses across different countries, SECOMM has accumulated valuable experience in helping businesses build and develop effective eCommerce websites. 

Contact SECOMM or call the hotline at 02871089908 for advice on choosing a platform and deploying eCommerce today!

Businesses going headless aim to integrate with third-party applications or services to extend capabilities, boost performance, and enhance the flexibility of their eCommerce systems. Therefore, they have to understand eCommerce APIs or application programming interfaces.

This article will provide a brief overview of what eCommerce APIs are, how they work, the types, and roles for going headless, and the advantages gained through their integration.

Learn more: What is Headless Commerce?

What are eCommerce APIs?

eCommerce APIs are application programming interfaces (APIs) that enable external applications and systems to access and interact with the functionalities and data of an eCommerce platform.

For example, an eCommerce API allows businesses to access product information, place orders, handle payments, manage inventory, or integrate with third-party services such as shipping, analytics, email marketing, and delivery.

How do eCommerce APIs work?

They operate based on a request-and-response model. When an application or system intends to access or perform a function on the eCommerce system, it sends a request to the API through an HTTP method such as GET, POST, PUT, or DELETE.

This request contains information like the URL address of the API and necessary data. Then, eCommerce APIs process the request and respond to the application or system that initiated the preceding request. This response includes an HTTP code indicating the outcome of the request (success or failure) and may contain data in formats like JSON, XML, etc.

APIs in the field of eCommerce are often published in the form of documentation known as “API documentation”. This documentation contains detailed instructions on how to establish connections and share data through the API. This helps businesses and developers understand how to use each type of API effectively.

Types of eCommerce APIs

There are various types of eCommerce APIs depending on their functions and specific use cases. Some common include:

• Product API: Provides product information, allowing the display of product lists, product details, and product category management on an eCommerce website. Examples include Shopify Product API, BigCommerce Product API, WooCommerce Product API,…
• Order API: Supports order management, from creating orders, and updating order status to handling returns and refunds. Examples include Shopify Order API, BigCommerce Order API, Magento Order API,…
• Payment API: Enables online payment processing, integrates payment gateways, and ensures secure payment transaction processing. Examples include Stripe API, PayPal API, Braintree API,…
• Inventory API: Manages inventory information, including available product quantities, updates inventory after each order, and tracks inventory levels. Examples include Shopify Inventory API, BigCommerce Inventory API, Magento Inventory API, WooCommerce Inventory API,…
• Shipping API: Provides integrated shipping and order tracking, helping customers view shipping information and predict delivery times. Examples include ShipStation API, FedEx API, Shippo API,…
• Marketing API: Allows integration with email marketing tools, paid advertising, or social media platforms. Examples include Mailchimp API, HubSpot API, Google Ads API,…
• Localization & Currency Conversion API: Allows customization and formatting of eCommerce websites to suit different customer demographics in various countries and territories. Examples include Shopify Multi-Currency API, Stripe Localization API, PayPal Localization API,…

The Role of eCommerce APIs in Headless Commerce

Headless is an eCommerce model that allows the separation of the user interface (frontend) and the management system (backend) of an eCommerce website.  is also referred to as the “API-first” approach because the frontend and backend communicate with each other through an API layer.

Therefore, eCommerce APIs play a crucial role in connecting the frontend and backend. For instance, when a customer accesses a business’s eCommerce website and places an order, the website’s frontend can use eCommerce APIs to send requests to the backend to check product availability, calculate the order value, and create the order.

The backend can then process these requests and provide the necessary information to display to the customer.

eCommerce APIs allow the frontend to access and interact with the functions and data of the backend. They also enable the backend to integrate with third-party services and systems such as CMS, CRM, ERP, and DXP. Additionally, eCommerce APIs help businesses create various user interfaces for diverse sales channels and devices, including websites, mobile apps, voice commerce, wearables, AR/VR.

These eCommerce APIs empower businesses to go headless flexibly, providing not only a multi-channel shopping experience but also facilitating rapid and efficient expansion and development in the international market.

Benefits of integrating eCommerce APIs

• Enhance system capabilities

Businesses can add new functions and features to their eCommerce websites by using available APIs or creating their own APIs. This allows businesses to easily expand the capabilities of their eCommerce systems, providing customers with an enhanced shopping experience.

• Boost performance

Businesses can optimize the performance of their eCommerce websites by leveraging eCommerce APIs to automate business processes, minimizing potential errors. For example, a business can use APIs to synchronize data across different systems for more efficient management and operations.

• Flexible customization

Businesses have the freedom to customize their eCommerce websites according to their needs and preferences by integrating APIs to connect with third-party applications and systems. For example, businesses can use APIs to create a unique user experience, incorporating new technologies such as AI, AR/VR, and blockchain.

• Improved security

Third-party applications and systems, especially payment systems, often include strict security protocols. Therefore, integrating them into a business’s website through APIs enhances the security of the site. This helps safeguard business data, customer information, and payment details from the risk of theft.

• Multi-Channel Expansion

APIs enable businesses to integrate with various user interfaces, allowing them to expand their business operations across multiple sales channels, including websites, mobile apps, and even social media.

The Bottom Line

Here is what you need to know about eCommerce APIs – application programming interfaces that enable various applications and systems to interact with each other efficiently within the eCommerce system. In other words, eCommerce APIs act as a bridge between the frontend and backend in the Headless model, allowing businesses to customize operations flexibly and provide customers with a unique and seamless shopping experience.

Contact SECOMM or call the hotline at 028 7108 9908 to learn more about integrating eCommerce APIs and going headless. We have a team of experienced and specialized experts to turn your business ideas into reality and accompany businesses on their eCommerce journey.

Trong thời đại thương mại điện tử đang ngày càng lên ngôi như hiện nay, việc thu thập, phân tích và ứng dụng thông tin kinh doanh là một yếu tố quan trọng để nắm bắt được các cơ hội mới trong thị trường. 

In the current era dominated by eCommerce, gathering, analyzing, and applying business information is crucial to seize new opportunities in the market. Business intelligence (BI) can be an invaluable tool for managing corporate data for enterprises.

So, what is Business Intelligence, and what makes it the perfect choice for large businesses? 

What is Business Intelligence?

Business Intelligence (BI), often referred to as intelligent business or corporate intelligence, is an information technology management system involved in collecting, organizing, analyzing, and transforming business data into valuable information to support decision-making and guide business strategy for enterprises. 

BI systems help businesses track and measure key business performance indicators such as revenue, profit, profitability, customer satisfaction, consumer behaviour, favourite products, etc. Through the analysis and comparison of this collected data, BI systems enable the visualization of trends and the most suitable business models, thereby assisting corporate managers in developing appropriate business strategies.

The main components of the BI system

A BI system is a collection of technologies, tools, and methods used to deploy the BI process in a business. This BI system typically includes components such as:  

• Data Warehouse: This is where all business data from various sources is stored. The Data Warehouse is designed to aggregate and store data in a standard structure, easily accessible, ensuring consistency and reliability of data for analysis activities.
• ETL (Extract, Transform, Load): The ETL process involves extracting data from sources, applying rules and transformation processes to standardize data, and then loading the transformed data into the Data Warehouse. 
• Data Mining: This is the process of analyzing data to discover hidden information and trends within the data. Data Mining techniques include applying algorithms and models to find patterns, rules, and useful information from the data. Tools and techniques of Data Mining help in making predictions, classifications, and detecting correlations in data. 
• Data Visualization: This process transforms data into charts, graphs, maps, or other visual images. Data Visualization helps to display data visually, clearly, and understandably, helping users grasp important information and find the relationships between data. 
• Reporting and Dashboards: These tools provide reports and summarized information on business performance and key metrics. Reporting provides detailed reports on business indicators, while Dashboards provide an overview and visual insight into the business situation through charts, graphs, and control panels.

Top 5 Business Intelligence Tools for Large Enterprises

Tableau

Tableau is an interactive data visualization software focused on business intelligence. Established in 2003 in Mountain View, California, and now headquartered in Seattle, Washington, Tableau was acquired by Salesforce in 2019 for $15.7 billion. 

Advantages:  

• Ease of Use: Tableau is ranked by G2 as one of the top 3 most user-friendly business intelligence software packages that allows for easy creation of reports and data visualizations without needing technical knowledge. 
• Multiple Data Source Connections: Tableau supports connecting and integrating data from various sources such as relational databases, Excel files, cloud data, and many other data sources. 
• Advanced Data Visualization: Tableau enables users to transform data into attractive, easy-to-understand, intuitive charts and graphs, facilitating the easy identification of trends and important information from data. 

Disadvantages:  

• Large Data Handling: Although Tableau can process large data sets, its performance may decrease with excessively large data volumes, requiring robust hardware configuration for better processing capabilities. 
• High Hardware and Resource Requirements: Tableau demands powerful hardware configurations and substantial system resources to ensure optimal performance. Deploying Tableau on low-specification computers can lead to poor performance and slow response times. 
• Limited Geolocation Capabilities: While Tableau offers data display on maps, its geolocation capabilities might be limited in some cases. Enterprises may need to use GIS (Geographic Information Systems) tools to fully exploit the geolocation potential.

Microsoft Power BI

Microsoft Power BI is an interactive data visualization software developed by Microsoft in 2011, with a primary focus on business intelligence.  

Advantages:  

• High Integration with Microsoft Ecosystem: Power BI is highly compatible with other Microsoft products and services such as Azure, Office 365, and SQL Server. This allows users to fully leverage their existing systems and easily integrate data from various Microsoft sources. 
• Strong Support for DAX Language: Power BI supports the powerful Data Analysis Expressions (DAX) language, enabling users to perform complex calculations and data processing to create indices, measurements, and analytical formulas. 
• Advanced Data Visualization: Power BI offers a range of charts and graphs for data visualization, including bar charts, pie charts, line charts, geographical maps, and many other visualization forms. 

Disadvantages:  

• Technical Knowledge Requirement: While the Power BI user interface is friendly, full utilization of Power BI’s potential requires knowledge and skills in data analysis, DAX language queries, and basic BI concepts. 
• Limitations in Graphics and Customization: Power BI has limitations in interface customization and graphics. Some complex customizations might require the use of additional tools or the creation of custom extensions. 
• Limitations in the Free Version: The free version of Power BI has limitations in data connection and processing capabilities, security features, and access rights, and does not allow integration with some services and complex data sources.

Looker

Looker is a popular BI system used for data visualization and analysis in large enterprises. This system allows users to access, explore, and analyze data most intuitively. 

Advantages:  

• Flexible Query Tool: Looker provides a powerful querying tool, allowing users to build complex query structures. Users can perform calculations, filter, and group data to obtain useful analytical information. 
• Real-Time Data Integration: Looker enables users to monitor and analyze data in real-time, which is extremely useful in tracking metrics, reports, and continuous data updates. 
• Automation and Scheduling: Looker offers the ability to automate data analysis processes and schedule tasks. Users can set up automatic schedules for data updates, report generation, and automatic notifications, saving time and improving work efficiency. 

Disadvantages:  

• Complex Configuration and Deployment Requirements: Looker requires quite complex initial configuration, demanding technical knowledge and an understanding of the system for setup and integration into the existing environment. 
• Programming Skills Requirement: To fully utilize Looker’s potential, users need knowledge of programming languages like SQL and programming skills to customize and optimize queries and reports.

Amazon QuickSight

Amazon QuickSight is a serverless BI service operating on the cloud, developed by Amazon and released on February 22, 2022. Amazon QuickSight provides tools for data visualization, interactive dashboards, and machine-learning-supported data analysis.  

Advantages:  

• Easy to Use: Amazon QuickSight has a user-friendly interface that is easy to navigate. Users do not need deep technical knowledge to start using it, and creating reports, visualizing data, or interacting with data is quite simple. 
• Well-Integrated with AWS Services: Amazon QuickSight is tightly integrated with other AWS services like Amazon Redshift, Amazon RDS, and Amazon S3. This facilitates easy access and analysis of data from AWS data sources. 
• High Scalability: Built on the AWS cloud infrastructure, Amazon QuickSight allows flexible scaling and ensures high availability. 

Disadvantages:  

• Dependency on AWS Infrastructure: Amazon QuickSight is entirely dependent on AWS infrastructure and services. This could be a limitation if users do not want or do not have AWS infrastructure available or if they are already using other cloud service providers. 
• Limited in Complex Data Visualization: While Amazon QuickSight provides data visualization tools, its capabilities in visualizing complex data might be more limited compared to other data analysis tools like Tableau, Power BI, or Looker.

ThoughtSpot

ThoughtSpot is a self-service BI system developed in 2012. This system allows users to easily search, query, and visualize data, making it a popular choice among businesses. 

Advantages:  

• Quick Data Retrieval: ThoughtSpot enables users to retrieve data quickly and efficiently. With its automatic search technology and code-free querying, users can search and access information from various data sources in just a few seconds. 
• Self-Service and Easy to Use: ThoughtSpot is designed to make data retrieval and analysis simple and user-friendly. Users do not need technical knowledge or programming skills to understand and use it. 
• Support for Cloud and On-Premise Platforms: ThoughtSpot supports deployment on cloud platforms like AWS, Microsoft Azure, and Google Cloud Platform, as well as on-premise environments. This allows businesses flexibility in deploying and using ThoughtSpot. 

Disadvantages:  

• Dependence on Standardized Data: If data is not standardized or has quality issues, searching and querying data with ThoughtSpot can be challenging and yield inaccurate results. 
• Limitations in Handling Large Data Sets: ThoughtSpot may face limitations in processing large volumes of data. As datasets become more complex, performance and response times can be affected. 
• Limitations in Customizing Reports: ThoughtSpot has some limitations in creating and customizing complex reports. Advanced features like detailed chart creation, custom calculations, and enhanced analytical functions may be limited compared to other data analysis tools.

View more: What is PIM? The 5 best PIM software for large enterprises

The above is a summary of 5 BI software options for large-scale enterprises, detailing the individual advantages and disadvantages of each system. Depending on the needs for BI system development and budget planning, businesses can consider and choose the most suitable BI solutions.

Contact SECOMM to learn more detailed information!

eCommerce has become an essential trend for successful business in the Vietnamese market. According to a report from Facebook’s SYNC Southeast Asia and consulting firm Bain & Company, Vietnam is expected to be the fastest-growing eCommerce market in Southeast Asia by 2026, with a total eCommerce goods value reaching $56 billion, 4.5 times that of 2021, ranking second in the region.

To harness the advantages of this thriving market, businesses need an eCommerce website system with a full range of functionalities, from basic to advanced. Therefore, planning a step-by-step construction of the functional system is crucial to avoid situations where there are ‘missing essentials’ or ‘unnecessary features’ for the business.

Here are some specialized functionalities that any eCommerce website system for businesses in this lucrative market should have!

Display High-Resolution Images and Videos

Images and videos play a crucial role in allowing customers to evaluate the quality of products, especially high-involvement items like jewellery, watches, gemstones, etc.

Additionally, businesses can incorporate features such as 360-degree views, Augmented Reality (AR), or Virtual Reality (VR) to help customers get a comprehensive and realistic view of the product’s quality on the eCommerce website.

In today’s era where ‘good wood comes with good paint,’ investing in high-quality images or videos enhances the impression of a business’s products in the eyes of consumers and demonstrates the professionalism of the brand. Consequently, businesses can keep customers engaged on the website for longer periods, reduce bounce rates, and boost online sales.

Advanced Product Filtering and Search Functionality

One of the essential features of modern eCommerce systems is the ability to filter and search for products effectively, such as live search or ElasticSearch in Magento.

This feature plays a role in directing customers to the detailed product information they are looking to purchase, enhancing the overall customer experience and shortening the shopping journey.

As a result, businesses can improve customer satisfaction and streamline the purchasing process.

Wishlist

Sometimes, customers may be interested in a particular product but decide to purchase it later, or they might find an intriguing product and want to check detailed information before making a buying decision. In such cases, a wishlist allows customers to store these products for easy retrieval when they are ready to make a purchase decision.

Attractive promotions

Although promotional programs are not unfamiliar to consumers in the eCommerce market, this feature has never gone out of fashion for businesses. According to Google, up to 75% of customers view advertisements before making a purchase, and 84% of customers use information from ads to research product details.

Frequently displaying promotional programs/deals such as flash sales, D-Day promotions, festive season offers, etc., will stimulate customers’ ‘sale hunting’ desires, increase website traffic significantly, and boost sales for businesses.

Up-selling and Cross-selling

After leveraging and analyzing the collected data from customers, an advanced eCommerce website system can provide suggestions for similar or related products, aiming to increase the quantity and value of orders. This, in turn, contributes to the growth of online sales revenue for the business.

Up-selling is a technique aimed at selling a more expensive version of a product that a customer already has or intends to purchase by adding new features or accessories to that product. Meanwhile, Cross-selling is a technique aimed at selling complementary products, items that may be related to the product a customer has purchased or intends to buy.

In addition to suggestions for similar and related products on the homepage, product category page, product detail page, and search results page, Up-selling and Cross-selling are also designed to appear on the checkout page to encourage customers to spend more.

Quick order

The quick order placement feature is an essential function for an eCommerce website. To expedite the shopping process, it’s not enough to have a step-by-step ordering process. Businesses need to design a ‘quick order’ function that allows customers to add products to the checkout page immediately. This will be a significant advantage for businesses to expedite the customer’s ‘order confirmation’ process, thereby generating a surge in online sales.

One-step Checkout

Typically, the default checkout process on an eCommerce website is a step-by-step procedure, meaning that each step is completed automatically only after the customer finishes the previous one until the entire process is completed.

According to a report from Adobe, 88% of customers abandon their purchases simply because the checkout process takes too much time and is complicated. To streamline this cumbersome payment process, the One Step Checkout feature has been introduced. This feature provides essential information to customers in just one step, facilitating faster transactions and creating a smoother payment process.

Various payment methods

Diverse payment methods, including card payments (local cards, VISA, Mastercard), e-wallets (MOMO, Zalopay), payment gateways (OnePay, VNPay, PayPal, Stripe), and Cash on Delivery (COD), will enhance the shopping experience for customers. Additionally, businesses should stay updated on emerging payment trends in the eCommerce market, such as creating their digital wallets, implementing Buy Now – Pay Later options, etc., to build a Loyalty Program and provide more payment choices for customers.

However, to diversify payment methods, businesses should choose open-source eCommerce platforms such as Magento, WooCommerce, and OpenCart to have high integration capabilities and ensure compatibility between payment software and the company’s website.

Product reviews

According to a report from Customer Gauge, 92% of customers will read product reviews from other users before making a purchasing decision. Therefore, the product review feature is always prioritized by businesses to be included in the functionality system from the beginning to enhance the brand’s credibility. 

A website with many positive comments from previous users will attract attention and trust from potential new customers, laying the foundation for revenue growth for the business. In addition, negative reviews will help businesses identify the weaknesses of the product, thereby motivating them to improve product quality and services for the future.

Compatible on multiple devices

In addition to a visually appealing interface and standard UI/UX, the ability to be compatible across multiple devices such as desktops, smartphones, and tablets is a mandatory feature that must be present on the interface of an eCommerce website. This is not only a factor affecting the Omnichannel experience of customers but also a criterion that influences SEO and rankings from Google.

Furthermore, many other features need to be considered for integration into the functional system of the eCommerce website of the business. This will depend on the strategy and business model of each enterprise, as well as the eCommerce platform the business is using. 

With SaaS platforms, businesses will not have many options for features since these systems are pre-built, making it difficult to modify the source code and potentially causing instability if there are automatic edits or additions/removals of features. 

In contrast, with open-source platforms, businesses have the freedom to choose features to build at each stage of brand development, as well as the ability to integrate with third-party utilities more easily than SaaS platforms.

With deep expertise and experience in developing complex eCommerce systems across multiple countries such as Vietnam, Australia, the US, and New Zealand, SECOMM understands the challenges in the process of building and deploying eCommerce functions that businesses are currently facing. 

Contact SECOMM now for a free consultation on detailed eCommerce system development solutions!

Mini Apps or Mini Programs are small applications developed within Super Apps, allowing users to access them without the need for frequent downloads or updates like Native Apps (applications for Android and iOS) or Hybrid Apps (cross-platform applications)

Currently, there are various types of these apps, but the most popular ones include:

• On social media Super Apps: Facebook, Zalo
• On eCommerce Super Apps: Shopee, Tiki, Lazada
• On financial Super Apps: MoMo

For example: Mini App on Momo

In addition to internal apps like ‘Heo Đất Momo’ or ‘Đi bộ cùng MoMo,’ MoMo has ambitious plans to expand its ecosystem by integrating these apps from partner brands. This e-wallet has allowed the integration of these apps from various brands in different sectors such as 7Eleven, AhaMart, Highlands Coffee, etc.

Advantages

No registration fees

All Super Apps such as MoMo, Tiki, Shopee, Lazada, and Zalo allow other brands to register for free. However, businesses must pay for in-house IT teams or outsource to external units to develop these apps. 

Save time

Compared to Native Apps or Hybrid Apps, Mini Apps have a simpler framework (pre-written code segments) and useful APIs (Application Programming Interfaces), enabling developers to deploy applications quickly within a cost-effective budget.

Leverage the ecosystem and users of Super Apps

When businesses release these apps on Super Apps such as MoMo, Zalo, Tiki, Lazada, and Shopee, these brands gain access to and leverage millions of existing users. Here are the user statistics for some of these platforms:

• MoMo: +25 million regular users (“Mobile App 2021” – Appota)
• Zalo: +64 million regular users (Zalo official announcement)
• Shopee: +77.8 million visits/month (iPrice)
• Lazada: +21.4 million visits/month (iPrice)
• Tiki: +17.5 million visits/month (iPrice)

Moreover, these apps can also take advantage of the existing utilities within the ecosystem of these “Giant” Apps, such as online payment, delivery services, marketing tools, etc.

Enhance user experience

These apps typically have very low file sizes, averaging around 10MB. This allows these applications to deliver a smooth user experience. By leveraging the ecosystem provided by “Giant” Apps, customers can have a seamless experience encompassing various activities such as shopping, payment, order tracking, customer support communication, voucher accumulation, etc., all within a single application.

Make a stepping stone in the process of creating your eCommerce website

During the eCommerce journey, businesses go through various stages: Social media commerce (Facebook, Zalo) → Selling on eCommerce platforms (Shopee, Lazada, Tiki, Sendo) → Mini App → Basic eCommerce website and app → Advanced eCommerce website and app.

Among these, these apps serves as a perfect stepping stone for businesses to adapt to technological infrastructure, navigate the eCommerce environment, and launch more effective online business campaigns.

Disadvantages

Scarcity of development units

While these apps are no longer unfamiliar globally, the term is still relatively new in Vietnam. Currently, in Vietnam, only Tiki has a dedicated team developing Mini Apps for businesses on the Tiki platform (Tini App). To develop these apps on other Super Apps, businesses must engage with development teams or agencies specialising in this area.

Not owning data

When releasing a Mini App, businesses must trade off the risk of customer data being in the hands of the ‘big players’ because all source code and data are stored on the servers of the “Giant” Apps.

Not expressing the full uniqueness of the business

Not expressing the full uniqueness of the business: Although each app is unique to individual businesses, it has to adhere to certain standards set by the “Giant” Apps, including frameworks, APIs, UI components, etc., to synchronize the interface with the ‘parent app.’ While this can provide a consistent user experience, it may not showcase the brand’s distinct personality.

In general, these apps serve as a perfect stepping stone for any business looking to enter the eCommerce market by leveraging the advantages of “Giant” Apps. However, limitations such as technical resources, user data, and brand positioning need to be carefully weighed before making a final decision.

In just a decade, eCommerce has become the epicentre of the online business market, undergoing continuous and robust growth. This is evident in the explosion of mobile commerce (m-commerce), the emergence of social commerce, and shifts in consumer behaviour and expectations.

So, how can businesses adapt to the ceaseless changes in the market? The answer lies in embracing new eCommerce technologies, one of which is Headless Commerce.

What is Headless Commerce?

Today, businesses have many choices for building an eCommerce website, but fundamentally, the structure of a website includes the following main parts:

• Frontend: Everything that users see and interact with when accessing a website, including the interface, content, features, etc., is received from the backend.
• Backend: All the parts of a website or app that users cannot see, such as the database system, design tools, management tools, and custom functions.

In traditional eCommerce models, businesses often use the monolithic model, which was developed over two decades ago. At that time, the monolithic architecture was the only choice for eCommerce businesses because there were no alternatives other than building, continuously updating, and maintaining.

In the Monolithic Model, the frontend and backend are tightly connected, so any changes to the website require improvements in both. Therefore, every frontend change leads to a change in the backend structure and vice versa. Hence, every technology decision becomes riskier, and more complex, directly impacting the entire eCommerce website system.

On the other hand, Headless Commerce is an eCommerce architecture in which the frontend is separated from the backend, and connected through APIs. This allows businesses to easily customize and update functionality without interfering with the user interface or CMS pages.

For that reason, Headless Commerce has many competitive advantages compared to Monolithic Model:

Comparison table between Headless Commerce and Monolithic Model

According to Forbes, more than $1.65 billion in funding has been raised for Headless Commerce technologies during the 2020-2021 period.

Several platforms support Headless Commerce technology, including Magento Commerce (or Adobe Commerce), Shopify Plus, BigCommerce Enterprise, SAP, etc.

Benefits when applying Headless Commerce

Increase customization

In Headless Commerce application platforms, separating frontend and backend into distinct components allows businesses to achieve limitless customization for designing an eCommerce system. For example, optimizing eCommerce functionalities and customizing the user interface can be done independently without impacting the overall system’s operation. As a result, businesses can better seize new opportunities in this competitive market.

Increase scalability

Another crucial aspect of the Headless Commerce architecture is the connections between the frontend and backend through APIs. Thanks to these API connections, businesses can easily modify existing functionalities and develop new features when expanding the system and business model.

Increase page loading speed

In platforms applying Headless Commerce technology, the frontend and backend are no longer tightly integrated into a unified entity. This separation allows for more independent and centralized data storage through API connections. This approach significantly accelerates the processing of API calls compared to traditional eCommerce platforms.

This enhancement reduces the amount of user data to be received and downloaded, thereby improving page loading speed. Given that page loading speed is a component of SEO (Search Engine Optimization), improving this aspect helps boost the website’s ranking on search engines such as Google, Safari, Cốc Cốc, and others.

Seamless integration

Another notable advantage of API connections is the seamless integration they offer for eCommerce systems. This is particularly evident in the integration with various third-party services and utilities, such as CRM, ERP, PIM, BI, or other pre-integrated tools. Additionally, this architecture enables businesses to rapidly test services, and utilities, and measure their suitability for eCommerce campaigns.

This flexibility in integration allows businesses to adapt their technology stack to evolving needs and take advantage of the latest tools and services in the market, fostering innovation and efficiency.

Omnichannel sales

In the Headless Commerce structure, API connections facilitate seamless integration with various sales channels, including eCommerce platforms, websites, mobile apps, social media, or any future channels with available APIs.

Simultaneously, Headless CMS (Headless Content Management System) aids in optimizing content across devices such as desktop, tablet, and mobile, connected through the Internet of Things (IoT), to provide a seamless shopping experience for customers. This approach ensures that content is consistently delivered and tailored for diverse devices, enhancing the overall customer journey.

Headless Commerce application

Headless Commerce finds widespread applications in eCommerce implementation. Some common use cases include:

Backend System Management

Allows administrators to manage products, marketing campaigns, and inventory through the eCommerce website’s backend system.

Changes in the backend system do not impact the frontend user interface, and APIs can be controlled to display information on the user’s mobile app frontend.

Augmented Reality (AR) Integration

Utilized by eCommerce businesses to implement AR technology.

Users can view dynamic simulated images of products through augmented reality devices, acting as a frontend linked to the backend through APIs in a Headless Commerce application.

PIM & CRM

PIM (Product Information Management) and CRM (Customer Relationship Management) function as back-office software for processing product information and customer data in the backend system.

In a Headless Commerce structure, backend data can be controlled and displayed on various frontend interfaces through API links, such as eCommerce platforms, websites, mobile apps, and social media.

Parallel eCommerce Deployment

Enables businesses to deploy eCommerce concurrently with Headless Commerce, offering various advantages.

The decision to adopt Headless Commerce depends on the long-term eCommerce business strategies of a company.

In summary, the implementation of Headless Commerce alongside eCommerce is becoming a realistic option for businesses with long-term market strategies, thanks to the numerous benefits it offers. Whether or not to adopt Headless Commerce and when depends on various eCommerce business strategies.

With over 8 years of experience designing complex eCommerce systems for companies like An Nam Gourmet, Laybyland, Jasnor, etc., SECOMM understands the challenges that businesses face when exploring new eCommerce technologies. 

Contact SECOMM now for a free consultation on detailed eCommerce system development solutions!

eCommerce has been booming more than ever, driving the demand for new technologies to adapt to the continuous growth of the market. Some emerging eCommerce technologies include VR/AR, MSI (Multi-Source Inventory), PWA (Progressive Web Apps), Headless Commerce, etc. However, among these, the technology that developers and businesses are currently paying the most attention to is Cloud eCommerce.

What is Cloud eCommerce?

Cloud eCommerce utilizes server clusters and cloud computing systems from cloud service providers to process large transaction volumes and online sales channel traffic. In simpler terms, Cloud eCommerce involves renting Internet servers based on cloud platforms to process, store, or use applications for various eCommerce business purposes.

Before cloud-based eCommerce platforms and other solutions emerged, traditional eCommerce platforms like IBM WebSphere and Oracle ATG required on-premise server setups and continuous maintenance. Unlike those “on-premise” eCommerce solutions, cloud-based eCommerce allows companies to outsource their IT infrastructure without the need to invest in equipment and continuous maintenance as before.

This solution helps businesses adapt to the increasing demands of customers, enhance security, simplify maintenance, and integrate new eCommerce applications as needed. For these reasons, Cloud eCommerce is often combined with eCommerce platforms such as Shopify Plus, Salesforce, Magento, etc.

Cloud eCommerce Solutions

There are several cloud eCommerce solutions to choose from, including IaaS, PaaS, and SaaS, each with different resource requirements.

IaaS eCommerce

Infrastructure as a Service (IaaS) is where businesses rent physical resources such as servers, databases, and network equipment to build a sustainable eCommerce architecture. IaaS eCommerce focuses on providing on-demand data storage on disks and virtual servers, making it easy for businesses to use database services rather than dealing with hardware. However, businesses are responsible for managing applications, data, runtime, middleware, and the operating system on this infrastructure.

Notable IaaS providers include Amazon AWS, Microsoft Azure, and Digital Ocean. IaaS is suitable for businesses wanting full control over the system without the complexity of on-premise eCommerce.

PaaS eCommerce

Platform as a Service (PaaS) is similar to IaaS but requires less infrastructure management, allowing more time to build eCommerce applications using predefined infrastructure with pre-defined operating systems and processes to handle resources, planning, and error correction.

For example, Google App Engine provides a PaaS environment for developers to build web applications without worrying about infrastructure. PaaS eCommerce is suitable for businesses needing to build specialized eCommerce applications and are willing to eliminate infrastructure-related factors in their technology stack.

SaaS eCommerce

Software as a Service (SaaS) provides ready-made eCommerce services, including complete eCommerce solutions or individual eCommerce applications like Product Information Management (PIM) software, Order Management System (OMS), etc. SaaS eCommerce providers are responsible for managing both the infrastructure and software and businesses only need to configure the desired software. Additionally, SaaS eCommerce developers can work outside the user interface with APIs to develop custom solutions without the need for custom software development.

SaaS eCommerce is suitable for businesses that want to quickly deploy eCommerce solutions without significant involvement in infrastructure and software management.

Cloud eCommerce benefits

High scalability

Cloud eCommerce inherits features from PaaS, making it easier to expand system functionality.

Typically, when fashion businesses start, they may not initially focus on scalability. However, from a strategic perspective, investing in technologies with scalability capabilities, such as Cloud eCommerce, can help businesses expand system functionality in each stage of eCommerce website development to foster business growth.

Improve page loading speed

According to Think with Google, if a website takes up to 6 seconds to load, the probability of users bouncing increases by 106%. That’s why businesses need to focus on page load speed.

When an eCommerce website leverages Cloud eCommerce with data stored on a cloud platform, the speed of processing queries and API calls is significantly faster.

Increase security

In the current era of the 4.0 technological revolution, the concern for data loss is a major focus for business leaders. As a response to this, numerous new technologies have emerged to address this goal.

According to PC Magazine, Cloud eCommerce provides control over data and storage locations, along with options such as physical backups and file synchronization to ensure data safety. Additionally, Cloud eCommerce supports businesses in obtaining PCI-DSS (Payment Card Industry Data Security Standard) certification, enhancing the credibility of their website.

Increased stability

Typically, businesses struggle to optimize storage capacity on their websites, especially when facing a massive surge in traffic during peak seasons, such as the “sale hunting” period. This sudden increase in workload poses a significant challenge to storage operations.

Cloud eCommerce offers a flexible solution to meet the demands of unpredictable spikes in traffic, whether seasonal or even hourly. It can dynamically scale up or down to support the real-time needs of a business. Overall, Cloud eCommerce is becoming a widely adopted technology in the digital transformation journey, helping businesses expand their functionality, improve page loading speeds, and enhance the security and stability of their websites.

However, mastering these new technologies requires programmers to possess a significant amount of specialized knowledge and hands-on experience with various complex projects. As a result, the costs associated with implementing Cloud eCommerce can be relatively high.

With over 9 years of experience designing complex eCommerce systems for companies like An Nam Gourmet, Laybyland, Jasnor, etc., SECOMM understands the challenges that businesses face when exploring new eCommerce technologies. 

Contact SECOMM today for a free consultation on detailed eCommerce system development solutions!

For businesses that are just entering the market, the term “eCommerce” is often recognized through eCommerce marketplaces. Most managers are often unsure of where to start, including which systems to use, which eCommerce platform to choose for development, and what steps to take next.

Therefore, in this article, SECOMM will share comprehensive information from basics to advanced levels to kickstart eCommerce business in Vietnam.

Learn about eCommerce business

According to Decree No. 52/2013/ND-CP on eCommerce: “eCommerce activities involve conducting all or part of the commercial process through electronic means connected to the Internet, mobile telecommunications networks, or other open networks.”

In simpler terms, eCommerce business is the activity of buying and selling goods or services online.

Popular eCommerce models

B2C

B2C (Business to Customer) involves transactions between businesses and customers. This is also the most common model in the Vietnamese market.

Example: Thế Giới Di Động is the number one retail model in Vietnam’s eCommerce market for devices such as phones, laptops, tablets, and accessories.

• Website: https://www.thegioididong.com/ 
• Monthly traffic: 62.23 million
• Website ranking: #19 (Vietnam), #758 (Global)

B2B

B2B (Business to Business) involves commercial transactions between two businesses.

Example: TELIO is Vietnam’s first B2B eCommerce platform, facilitating the connection between small-scale traditional retailers and brands by aggregating demand, providing more choices, better prices, and more efficient logistics support.

• Website: https://www.telio.vn/ 
• Monthly traffic: 5 million
• Website ranking: #112,909 (Vietnam), #6,105,937 (Global)

B2B2C

B2B2C (Business to Business to Customer) is a business model that involves collaboration between two businesses (B2B) to create and deliver products or services to end consumers (B2C).

Example: Shopee is the most popular eCommerce platform in Vietnam. Shopee Vietnam initially operated under a C2C model, serving as an intermediary in the buying and selling process between individuals. However, Shopee Vietnam has evolved into a B2B2C hybrid model by offering various services and conveniences to support the shopping process for both businesses and consumers.

• Website: https://shopee.vn/ 
• Monthly traffic: 105.5 million
• Website ranking: #6 (Vietnam), #295 (Global)

C2C

C2C (Consumer to Consumer) is a form of business where transactions occur directly between two individuals rather than involving businesses.

Example: Chợ Tốt is an eCommerce website that facilitates transactions between individual sellers and buyers for items such as real estate, cars, job postings, used electronics, pets, and various home services.

• Website: https://www.chotot.com/ 
• Monthly traffic: 13.19 million
• Website ranking: #54 (Vietnam), #2,980 (Global)

D2C

D2C (Direct to Customer) is a business model that delivers products directly from the business to the customer, bypassing intermediary distribution channels.

Example: Coolmate is a men’s fashion startup established in 2019. Within just 2 years of operation, the brand raised a rapid $500,000 in funding for Sharktank.

• Website: https://www.coolmate.me/ 
• Monthly traffic: 1.204 million
• Website ranking: #861 (Vietnam), #46,051 (Global)

Steps to start a sustainable eCommerce business

Step 1. Make an eCommerce business plan

When starting to plan a business, the first step that managers should take is market research to understand the overall market situation, details about competitors, trends, and consumer behaviour. Some free and reputable sources businesses can refer to include the White Paper on eCommerce in Vietnam by IDEA, the e-Conomy SEA report by Google & Temasek, the eCommerce Index report by Vecom, etc.

After conducting market research, the next thing businesses should pay attention to is defining objectives, such as adding sales channels to increase revenue, positioning the brand in the eCommerce market, supporting marketing campaigns, enhancing user experience and interaction, etc.

Following market research and goal setting, businesses should also budget and plan the implementation timeline for each stage of eCommerce operations. Depending on the goals and strategies, each business will set budgets and timelines for the most effective eCommerce operations.

Step 2. Build an eCommerce system

Next, businesses need to choose an eCommerce platform to build a system that aligns with the brand’s scale and strategy. The components of an eCommerce system typically include a website and an eCommerce website application.

There are two main types of platforms nowadays: SaaS (Software as a Service) and Open Source.

For Open Source platforms:

• Advantages: Full ownership of source code and data, the ability to build advanced features, flexible customization, easy integration, and scalability.
• Disadvantages: High initial development costs and specialized expertise required, often requiring experienced professionals for implementation.
• Popular Open Source platforms: Magento, WooCommerce, OpenCart, PrestaShop, etc.
• Target users: Suitable for businesses looking for a long-term investment, aiming to save costs in the future.

For SaaS platforms:

• Advantages: User-friendly, many pre-built interfaces and features, low initial costs.
• Disadvantages: Increasing usage fees over time, limited customization and scalability, and challenging integration with external tools.
• Popular SaaS platforms: Haravan, Shopify Plus, BigCommerce, Squarespace, Wix, etc.
• Target users: Suitable for businesses needing a simple website with minimal customization.

Once the eCommerce platform is selected, businesses have two options for resources to build the website: building an in-house team or using services from developers.

For building an in-house team, businesses need to recruit and train IT and eCommerce professionals with expertise and experience on the chosen platform. This process may take time and budget to build a suitable team but provides better control over resources, allowing adjustments or developments according to specific requirements.

For collaborating with development firms, businesses should seek developers based on criteria such as deep experience in eCommerce, an experienced team, a clear process, quick handling and support, and commitments to warranty and maintenance. This approach helps businesses gain professional expertise, enhance experience, and develop a suitable website.

Step 3. Set up eCommerce payment methods

In the eCommerce market, there are various payment methods, with Cash on Delivery (COD) being the most common. However, due to the rise of “cashless” payment trends amid the Covid-19 pandemic, electronic payment methods are gaining more prominence.

Some payment methods chosen by eCommerce businesses include:

• Bank Transfer: Transferring money from the buyer’s bank account to the seller’s bank account to pay for products or services. Internet Banking and Mobile Banking are gradually replacing traditional ATM transfers.
• Online Payment Gateways: Systems connecting banks, buyers, and sellers, allowing the seller to receive funds immediately when online transactions are completed. Some popular gateways in Vietnam such as VNPay, ZaloPay, Payoo, Paypal, Onepay, etc.
• E-wallets: Payment through e-wallets involves linking a bank account, depositing money into the wallet, and making simple and convenient payments for linked services. Some popular E-wallets in Vietnam such as Momo, ZaloPay, VNPay.
• Scratch Cards: Allowing users to pay or top up their electronic accounts by purchasing scratch cards from mobile network providers such as Viettel, Mobifone, Vinaphone, etc. However, this payment method is often limited to certain eCommerce platforms and specific websites.
• Brand-Specific Cards/Wallets: Payment methods designed and allowed for use within the system of a specific brand or business. Some popular wallets such as Shopee Wallet, Lazada’s eM Wallet, Starbucks Card, VinID by VinGroup.
• E-vouchers: Also known as online discount vouchers/codes provided by eCommerce businesses like Shopee, Lazada, Tiki, etc.

Step 4. Build a fulfilment process

Usually, a fulfilment process includes the following steps: Importing goods or manufacturing → Shipping to warehouse/distribution centre → Warehousing → Processing goods upon request (Shipping, invoicing, packaging, labelling) → Delivery → Handling post-sale requests (Returns, refunds, exchanges).

Therefore, a comprehensive eCommerce system needs to build or integrate functionalities such as eLogistics, blockchain, QR codes, etc., to automate the shipping process, track orders, and thereby enhance the quality of delivery to end consumers.

Step 5. Improve customer care system

A Customer Relationship Management (CRM) system is an essential component in the operation of eCommerce businesses. Building and continuously improving the CRM system, as well as implementing a multi-channel customer care centre, helps expedite the processing of complaints, returns, and refunds. Additionally, a CRM system assists businesses in gaining insights into customer needs, facilitating the establishment of interactions between the brand and its customers.

Step 6: eCommerce System Maintenance

Maintaining the eCommerce system 24/7, continually updating and upgrading it helps businesses promptly address arising issues, achieve sustainable sales growth, and adapt quickly to the ever-changing market. Simultaneously, continuous monitoring and maintaining eCommerce operations aim to prevent risks from hackers, data breaches, etc.

Step 7: eCommerce Growth Strategy

One of the crucial strategies in current eCommerce operations is omnichannel selling. By following customers’ “footprints” across eCommerce platforms (Shopee, Lazada, Tiki, Sendo), social media (Facebook, TikTok, Instagram, Zalo), websites, and eCommerce apps, this strategy centralizes customer data, reaches diverse shopping behaviours, and optimizes personalized experiences in the eCommerce system. Additionally, various eCommerce marketing campaigns are being developed, such as Affiliate Marketing, Shoppertainment, SEO, Email Marketing, etc. This strategy optimizes brand visibility and boosts online sales.

Step 8: Optimization of eCommerce Business Operations

Building reporting functions to exploit the efficiency of data, including reports on Sales, Marketing, Customers, Inventory, and Operational Performance, to improve and enhance business efficiency. Integrating analytical tools such as Google Analytics, Facebook Pixels, Microsoft Power BI, etc., supports tracking and measuring system performance to provide detailed reports on business results in eCommerce.

In summary, conducting eCommerce based on the above 8 steps is not an easy task for business managers. To stay competitive in the eCommerce race, various factors come into play, including financial strength, human resources, the general economic situation, changes in consumer behaviour, etc. Therefore, managers need to be cautious when making critical decisions to bring business efficiency.

With over 9 years of experience in designing complex eCommerce systems for companies like Annam Gourmet, Laybyland, and Jasnor, SECOMM understands the challenges businesses face in researching and efficiently implementing eCommerce.

Contact SECOMM now for free consultation on detailed eCommerce system development solutions!

In recent times, SaaS platforms like Shopify and BigCommerce have gained popularity thanks to the growing demand for eCommerce. While BigCommerce currently supports over 45 thousand active online stores globally, Shopify surpasses it with around 4.5 million active websites. Although Shopify and BigCommerce share typical features of SaaS platforms, there are notable differences between the two.

This article will compare the distinctions between Shopify and BigCommerce, providing valuable insights to help you, as a business make informed decisions quickly.

Learn more: Shopify Plus vs BigCommerce Enterprise

Shopify vs BigCommerce: Pros and Cons 

Shopify vs BigCommerce: So sánh nhanh

Shopify vs BigCommerce: Detailed Comparison

Ease of Use

New businesses often find Shopify more user-friendly than BigCommerce when it comes to setup and usage. Adding or removing products, customization, and editing layouts on Shopify are all straightforward tasks.

This doesn’t mean that the user experience of BigCommerce is less intuitive than the other. Both platforms are similar, providing drag-and-drop store editors, detailed documentation, and quick support. However, BigCommerce offers many built-in features that are expandable and customizable.

Users, though, may find themselves completing several different steps for each setup task, which can be overwhelming and time-consuming.

Staff Accounts

Shopify sets account staff limits for each pricing plan. Specifically, the Basic package allows 2 staff accounts, Shopify allows 5 staff accounts, and Advanced allows 15 staff accounts.

In this regard, BigCommerce has a significant advantage by providing unlimited account access for all solution packages. This flexibility can benefit businesses with many employees needing access to the eCommerce website system.

Pricing

• Pricing plans

By using BigCommerce pricing plans, you can enjoy a 15-day free trial. The other offers a 3-day free trial for its 3 pricing plans, followed by a payment of only $1 per month for the initial 3 months. This gives you more time to experience the platform at a highly affordable cost.

• Transaction fee

The transaction fee is a drawback of Shopify. If you opt for third-party payment gateways, you’ll incur a transaction fee of 2%, 1%, and 0.5% for the Basic, Shopify, and Advanced plans, respectively. On the other hand, this fee is waived if you use Shopify Payments. However, Shopify Payments is limited to certain countries, some businesses may not have access. This, in turn, makes BigCommerce more appealing as it doesn’t impose transaction fees on any pricing plan.

Annual Sales Limits

BigCommerce sets annual sales limits to $50k for the ‘Standard’ plan, $180k for ‘Plus,’ and $400k for ‘Pro’, while the ‘Enterprise’ plan can be negotiated. To exceed these limits, you must upgrade to a higher pricing plan. 

However, your business may not need the features offered in higher-tier plans and may be hesitant to pay additional fees for an upgrade. Therefore, the sales volume limit on the BigCommerce platform is a crucial factor that requires thoughtful consideration. In contrast, Shopify doesn’t impose any annual sales limits on any of its pricing plans.

Features

• Point of Sale (POS)

The POS feature isn’t limited to eCommerce transactions but also extends to traditional brick-and-mortar stores. Both BigCommerce and Shopify allow you to implement POS on mobile devices (smartphones, tablets) and other hardware (cash registers, barcode scanners).

To use POS with BigCommerce, you need to integrate with software like Clover, Vend, Square, PayPal Zettle, and others. Hence, if you are currently using a third-party POS system may appreciate the flexibility offered by BigCommerce.

Conversely, Shopify offers built-in POS features, starting with the ‘POS Lite’ plan within its pricing plans. However, to access more advanced POS features, you can opt for the ‘POS Pro’ plan at $89 per month per location, added to the chosen pricing plan. If you choose the annual payment option, the ‘POS Pro’ plan is only $79 per month per location.

Shopify POS solution caters to diverse needs, including single-store transactions, multi-store transactions, event transactions, online and offline sales, as well as omnichannel operations.

• Email Marketing

In eCommerce, email marketing is crucial when it comes to customer attraction and substantial sales growth. Hence, it’s a feature you should prioritize when selecting an eCommerce platform.

Beyond the Shopify POS solution, Shopify offers you the built-in Shopify Email feature, designed for Email Marketing campaigns and automating email processes (Welcome Email, Winback Email, Upsell Email).

Meanwhile, for Email Marketing on BigCommerce, you need to integrate with third-party service providers like Klaviyo, MailChimp, Omnisend, and others.

• Blogging

When you utilize blogging effectively, it can be one of the best sources to attract organic traffic. Both BigCommerce and Shopify come with built-in blogging features at a basic level, offering attractive templates that help you create SEO-optimized blog content to draw in potential customers. Moreover, you can seamlessly integrate with WordPress or other CMS platforms for more advanced blogging features

• Multilingual, multicurrency

Cross-border selling is currently a common goal for many eCommerce businesses. Fortunately, both Shopify and BigCommerce provide features and tools to help businesses expand into the global market

Shopify Markets, introduced in 2021, is a feature that allows you to select the specific markets you want to sell in. It’s an all-in-one feature that helps you centrally manage multiple local domains, languages, currencies, and payment gateways.

Plus, Shopify Markets utilizes the IP address of visitors outside the default ‘market’ that you previously defined to prompt them to select a location and the appropriate currency.

On the other hand, with BigCommerce, you can choose the currency for transactions on your eCommerce website instead of opting for a ‘market’ like Shopify. Additionally, the currency is automatically converted based on the customer’s IP address.

While language conversion capabilities are built into Shopify when the Shopify Markets feature is enabled, for BigCommerce websites, you’ll need to integrate with a third-party service to achieve the same, such as Weglot, which offers free conversion for 1 language and 2000 words. In contrast, Shopify provides free conversion for 20 languages across all pricing plans.

• Mobile app

While BigCommerce has only one app to help you manage sales, interact with customers, and access basic reports, Shopify you up to 3 apps to improve efficiency in eCommerce operations.

• Shopify: The main app for order and product management, along with viewing updated reports.
• Shopify POS: Manages online, offline, and omnichannel sales transactions.
• Shopify Inbox: Facilitates customer interaction, product sharing, and direct sales within the chat interface.

Themes & Apps

• Themes

Both BigCommerce and Shopify offer you a variety of free and paid themes. For BigCommerce, the platform provides 12 free themes, but in reality, there are around 5-6 distinct free themes as the layouts are quite similar. As for paid themes, BigCommerce has approximately 185 themes ranging from $150 to $400 per theme.

On Shopify, the platform offers 12 free themes and 141 paid themes with prices ranging from $170 to $380 per theme. Both Shopify and BigCommerce provide users with drag-and-drop theme editors to modify layouts, colors, fonts, and text sizes and add/remove elements and widgets. 

However, Shopify’s themes, both free and paid, are widely favored for their modern and contemporary styles. Additionally, Shopify offers a diverse selection of fonts for you to choose from. In contrast, BigCommerce has around 8 font options.

• Apps

Alongside their built-in features, Shopify and BigCommerce both offer extensive app stores to help you optimize your eCommerce activities. Both app stores offer free versions of apps, but certain features may be limited. To access the full functionality, you’ll need to subscribe to the paid versions, which often involve monthly fees. The number of apps available on Shopify and BigCommerce differs significantly, with Shopify boasting over 6000 apps, while BigCommerce has over 1000.

Customer Support

In the process of deploying an eCommerce website, both BigCommerce and Shopify offer 24/7 support through hotlines, chat, and email. Plus, if you seek advice and support in addressing specialized issues related to technology, design, and marketing, BigCommerce provides Partner Directory services, while Shopify offers Shopify Experts.

Final Thoughts

Above are the comparisons between Shopify and BigCommerce. However, it’s challenging to determine which platform is the best in 2023 for developing an eCommerce website. The choice will depend on your specific needs and wants.

With years of experience advising and collaborating with numerous businesses both domestically and internationally on implementing eCommerce websites on both Shopify and BigCommerce, SECOMM has gathered valuable insights to help your business streamline your eCommerce development process, optimize your website performance, and swiftly generate conversions. 

Contact SECOMM today or call directly at the hotline 028 7108 9908 for free and detailed consultations.

Shopify and Shopify Plus are two leading eCommerce platforms globally, used by millions of businesses to deploy eCommerce websites. The Shopify platform is designed for small and medium-sized enterprises, providing basic, user-friendly features for building and managing eCommerce websites. According to Builtwith, over 4 million active Shopify stores are currently worldwide.

On the other hand, Shopify Plus is specifically crafted for large-scale enterprises, offering advanced features, customization options, and flexible scalability. Builtwith statistics indicate that there are over 44 thousand active Shopify Plus websites globally.

What are the differences between Shopify and Shopify Plus? Which platform should you choose to build your eCommerce websites? This article will focus on clarifying the differences between Shopify and Shopify Plus in three aspects: cost, features, and support capabilities, to help you choose the most suitable platform for your needs and goals.

Shopify vs Shopify Plus: Pricing

The first distinction and crucial criterion to consider between Shopify and Shopify Plus are the license fees and transaction fees. Shopify and Shopify Plus offer different solution packages with varying pricing to suit businesses with different budgets and scales.

Shopify Pricing 

Shopify offers three main pricing plans: Basic, Shopify, and Advanced, priced at $25, $65, and $399 per month, respectively. Also, Shopify has a special solution package called Shopify Starter at $5/month, enabling you to sell on social media and chat apps.

*Note: The mentioned fees apply to the Vietnamese market, and platform license fees may vary depending on the region or country.

Beyond the license fees, you also need to consider the transaction fee when using different payment methods. Shopify offers its payment method called Shopify Payments, allowing you to effortlessly accept all major payment methods on your eCommerce website.

If using Shopify Payments, you don’t have to pay any transaction fee to Shopify.

On the other hand, If you don’t use Shopify Payments and select one of many third-party payment service providers supported by Shopify, you’ll pay transaction fees of 2%, 1%, and 0,5% for the Basic, Shopify, and Advanced plans, respectively.

Shopify Plus Pricing

Since Shopify Plus is designed for large businesses, the pricing structure for the Shopify Plus package is variable and depends on the individual deployment requirements and revenue of each business. According to Shopify, the initial cost for using Shopify Plus is $2,000/month, with subsequent increases based on monthly revenue.

Specifically, when the revenue of a Shopify Plus store reaches $800,000/month, the platform will apply a charge of 0.25% of the monthly revenue. It’s worth noting that the fee will not exceed $40,000/month and $480,000/year.

Similar to the Shopify pricing plans, Shopify Plus supports both Shopify Payments and third-party payment service providers. However, the transaction fees associated with Shopify Plus are lower compared to regular Shopify plans. If you don’t use Shopify Payments, you’ll incur a transaction fee of 0.15% on each transaction.

Shopify vs Shopify Plus: Feature

When it comes to features, Shopify Plus excels by providing a range of advanced features for you to customize your eCommerce websites, aiming to deliver a unique experience for customers.

Related Reading: 6 key Shopify Plus features

Custom checkout page & cart

Most Shopify businesses typically utilize either the available free or paid themes on Shopify, encountering several limitations when customizing the checkout or cart pages. However, with the implementation of Shopify Plus, you can leverage Shopify Scripts to tailor small code segments, enabling the creation of a personalized shopping experience for customers at the cart and checkout pages.

Automation

The Shopify pricing plans provide a set of built features for businesses to automate eCommerce and marketing operations. On the other hand, with the deployment of Shopify Plus, businesses can utilize specialized tools to automate eCommerce processes, such as:

• Shopify Flow: The most advanced eCommerce automation tool recommended by Shopify for all businesses implementing Shopify Plus.
• LaunchPad: An automated scheduling tool for running promotional campaigns, flash sales, or launching events for new product releases.

Shopify POS

For all Shopify businesses, the Shopify POS feature is included in the standard service package known as POS Lite, but it has limitations in terms of features and POS usage locations. To unlock more advanced features and extend the POS capabilities, Shopify businesses need to upgrade to the POS Pro package, priced at $89 per month per location.

On the other hand, Shopify Plus businesses enjoy free access to POS Pro for their initial 20 locations. This implies that businesses implementing Shopify Plus can leverage advanced POS features, including BOPIS deployment, unlimited user accounts, omnichannel selling, inventory management, and more.

B2B Feature 

This feature is specifically designed for Shopify Plus businesses, facilitating B2B transactions directly through the eCommerce website without reliance on third-party apps or alternative solutions. You can set up catalogs, payment terms, and company profiles, and customize prices specifically for B2B customers.

This provides the flexibility to develop a website that serves B2B and B2C customers or craft a specialized platform dedicated to B2B clients.

Wholesale feature

The wholesale feature is specifically designed for Shopify Plus merchants. This feature allows you to customize the wholesale website interface differently from the regular eCommerce site, adjust pricing, and establish a distinct ordering process specifically for wholesale customers. You can also choose to showcase products intended for wholesale transactions exclusively on the Shopify Plus wholesale website.

Shopify vs Shopify Plus: Resources

Shopify 

For Shopify businesses, they can access support 24/7 throughout the entire process of building and advancing their eCommerce website through channels like the hotline, email, or chatbox. Additionally, Shopify provides resources for businesses to enhance their eCommerce operations, including:

• Shopify Learn: Numerous free online courses featuring leading experts in eCommerce, including Daymond John, a renowned figure from the popular TV show Shark Tank. The courses cover topics such as goal setting, effective marketing, sales strategies, and efficient customer care.
• Shopify Blog: The blog articles on Shopify delve into the latest trends in eCommerce marketing. These regularly updated posts, enriched by the unique perspectives of top experts, can prove valuable for startups or businesses venturing into the realm of eCommerce.

Shopify Plus

In addition to the support services available through the hotline, email, or chatbox, businesses utilizing Shopify Plus enjoy enhanced access to educational resources and support:

• Merchant Success Program: This program connects businesses with Shopify’s specialized team, offering assistance throughout the implementation of their eCommerce website, covering aspects such as customization and integration.
• Shopify Plus Partner: A collaborative platform for developers, solution providers, and technology experts, facilitating the deployment of eCommerce solutions specifically tailored for Shopify Plus.
• Shopify Plus Academy: Offering a variety of courses and webinars, this resource helps businesses optimize the development of their Shopify Plus website.
• Shopify Plus Facebook Community: A dedicated space for Shopify Plus businesses to connect, share practical insights, discuss business solutions, and explore potential collaborations. 

Shopify vs Shopify Plus: Which version is right for you?

Here is an overview of the significant differences between Shopify and Shopify Plus platforms. The decision on which platform is most suitable depends on each business’s scale and deployment requirements.

For startups or small to medium-sized enterprises with minimal customization requirements and a desire for quick product launches, regular Shopify solutions may be more suitable.

On the other hand, large-scale enterprises with high integration and customization needs should prioritize Shopify Plus. 

With years of experience deploying Shopify Plus eCommerce websites for leading businesses such as Vinamilk and Suzuverse, SECOMM boasts a professional team with exceptional technical skills and in-depth knowledge of the Shopify Plus platform.

Contact SECOMM or call the hotline at 028 7108 9908 to deploy Shopify Plus today!

The eCommerce sector is experiencing rapid growth, with global retail sales reaching 5.7 trillion USD in 2022 and projected to hit 6.3 trillion USD in 2023, as reported by Insider Intelligence. This requires businesses to adopt more efficient and flexible eCommerce architectural solutions to meet customer demands for online shopping experiences. 

However, there is no one-size-fits-all eCommerce architectural solution. Each architecture comes with its own set of advantages and disadvantages, catering to different goals and requirements. Hence, businesses must discern between eCommerce architectures to choose the most fitting one for their business model. 

This article will introduce the four most common eCommerce architectures: Monolithic, Headless, Composable, and MACH. Also, it’ll compare and evaluate these architectures based on criteria such as cost, scalability, customization, security, and performance.

Monolithic Architecture

Monolithic architecture is a traditional and long-standing model in eCommerce development. In this approach, the entire eCommerce website is built as a unified application on a single source codebase.

This means that both the user interface (frontend) and business logic (backend) are combined and implemented within a comprehensive “all-in-one” system. So, modifications to specific eCommerce components may have repercussions on the overall functionality of the system.

Pros:

• Ease of Deployment: Utilizing the monolithic architecture simplifies the management of a single source codebase and a unified database system for the entire application. This streamlines the processes of deployment, updates, and application modifications.
• Performance: eCommerce components are tightly connected, so for a simple and uncomplicated system, the Monolithic architecture can provide high performance.

Cons: 

• Limited Scalability: The monolithic architecture, being a unified block, faces challenges in scalability and customization, especially as the system grows larger and more complex.
• Maintenance and Updates Difficulty: The tight integration of components within the system makes challenges in maintaining a website under a Monolithic architecture, making it both challenging and costly. Also, any modifications or updates to one component can impact others and the overall system’s functionality.
• Innovation Constraints: While traditional eCommerce architectures are considered stable and reliable, their limitations in scalability and customization make it difficult to keep up with the latest technological advancements.
• Increasing Costs: Initially, implementing a Monolithic system may not be overly complex or expensive. However, as businesses aim to scale, customize, or perform maintenance and updates, costs tend to escalate significantly.

The Monolithic architecture can be used in case your business is implementing a small-scale, straightforward eCommerce system, seeking a rapid market launch without immediate plans for significant future development. However, architectures like Headless or Composable would be more appropriate as the system grows and expands, requiring increased customization and scalability

Headless Architecture

The Headless architecture is a popular architectural solution in eCommerce, where the user interface (frontend) of the eCommerce website is decoupled from the operational system (backend). The Headless architecture is often called “API-first” because the frontend and backend communicate with each other through an API layer.

Many businesses opt for the Headless Commerce model to create and customize user interfaces (frontends) to provide customers with a rich and seamless shopping experience across various channels such as websites, mobile apps, IoT, and POS. These user interfaces can connect to a single backend system through an API layer, enabling businesses to engage in multi-channel commerce and rapidly expand internationally.

Pros:

• Flexibility: Businesses can utilize any technology and tools to develop the frontend, creating a unique and customized user interface and shopping experience without being restricted by predefined themes.
• Ease of Integration: Seamless connection and integration with third-party tools and services through APIs, eliminating the need to rewrite source code.
• High Performance: Since the frontend and backend operate independently, businesses can optimize performance for both, enhancing the overall performance and page loading speed of the eCommerce website.
• Scalability: Businesses can easily customize, add, or remove components of the frontend or backend flexibly without affecting the overall system’s operation. 

Cons:

• Complex Deployment: Because the frontend and backend are separated and developed independently, the deployment process is more time-consuming compared to Monolithic, and ensuring the interaction and efficient operation of both parts can be challenging.
• Specialized Expertise: Headless Commerce allows seamless integration with third-party technologies and systems, requiring technical skills and knowledge of APIs, as well as a certain understanding of different systems.
• High Costs: Utilizing various third-party services implies additional expenses, alongside costs for the development and maintenance of the system.

Deploying Headless Commerce may be suitable for businesses that require flexibility to create and customize multiple user interfaces for multi-channel sales purposes and expand their business globally. In particular, businesses that demand independent development of both frontend and backend, as well as the need for integration with various third-party systems, should prioritize the Headless architecture.

Composable Architecture

If the standout feature of the Headless architecture is the separation of frontend and backend, providing scalability and flexible customization, then the Composable architecture, also known as Module-driven architecture, takes it a step further by decoupling all eCommerce components such as Search, Payment, Cart, etc.

This allows businesses to select components and package them into Packaged Business Capabilities (PBC) to create a specialized and comprehensive eCommerce website solution.

Pros:

• High Flexibility: Implementing Composable Commerce allows businesses to integrate components that best suit their deployment needs. This enables businesses to stay abreast of the latest eCommerce development trends.
• High Customization and Scalability: Components are developed independently, and altering any component does not impact the others. Similarly, customizing and expanding components to meet business objectives can be done without the need to overhaul the entire system architecture.
• Ease of Maintenance: With components in the eCommerce system being separate and developed entirely independently, maintaining and updating each component individually becomes more straightforward, avoiding disruptions or temporary halts to the system’s operation.
• Vendor Independence: The flexibility to seamlessly integrate components from various providers has helped businesses deploying Composable Commerce avoid dependence on a specific service provider. This allows businesses to change providers for any component whenever needed, while also leveraging the latest and optimal technologies for their eCommerce system.

Cons: 

• High Costs: The cost of using each component varies, so the more components integrated, the higher the overall cost, not to mention maintenance costs for each component.
• High Expertise Requirements: Implementing Composable Commerce requires advanced technical skills and specific knowledge of the technologies in use to ensure a quick and effective deployment process.
• Complex Management: Utilizing numerous components means that a business has to work with multiple different providers, each with its own security protocols and compliance requirements. As the eCommerce system scales up, the business needs to collaborate with providers to ensure that each component is developed, expanded, and remains compatible, preventing any negative impacts on the system.

Composable architecture is suitable for cases where businesses undertake large projects, have high demands for flexibility and customization, need to integrate multiple services and third-party systems, as well as require complete independence between the components of the eCommerce system.

MACH Architecture

The MACH architecture is the most modern approach for building and developing highly flexible eCommerce websites. This architecture allows businesses to integrate leading technologies into a single system, incorporating Microservices-based, API-first, Cloud-native, and Headless components.

• M (Microservices-based): Independent small applications are developed, deployed, and managed separately. These applications are designed to perform specific business functions.
• A (API-first): All components of the eCommerce system are connected through an Application Programming Interface (API), enabling different components to operate efficiently within the same system.
• C (Cloud-native): The development of the eCommerce system takes place in the cloud, providing a scalable infrastructure, and technology services are automatically updated by the provider.
• H (Headless): Implementing Headless allows the separation of the user interface (frontend) and the operational system (backend) for eCommerce website deployment. This enables the creation and customization of unique and seamless user experiences.

Pros: 

• High Flexibility: Businesses can choose and modify tools and services according to business needs, making it easy to customize and expand services when there is a need to scale the business.
• Easy Integration: APIs are at the core of the MACH architecture, facilitating easy connections with third-party services and applications.
• High Performance and Security: Because businesses can leverage state-of-the-art technologies, it ensures system operational performance, page loading speed, user experience, and high security.  

Cons: 

• High Complexity: The separation of many components and technologies makes the deployment of the MACH architecture complex. This requires high technical skills and experience to ensure an effective deployment, management, and operation of the system.
• High Costs: Integrating multiple technologies or incorporating various third-party services can result in higher expenses, such as integration fees, training fees, or hiring a deployment team, along with maintenance and update-related costs.

MACH architecture is suitable for businesses with ample budgets aiming to implement large projects based on the four MACH technologies and with high requirements for customization and scalability. It is also beneficial if they have in-house expertise or collaborate with highly specialized development teams.

Monolithic, Headless, Composable and MACH: Which is the right choice?

Above is a summary of the essence of the four eCommerce website deployment architectures: Monolithic, Headless, Composable, and MACH. While Monolithic may seem outdated and has many limitations, the Composable and MACH architectures are innovative, providing more optimal and flexible development solutions, but their deployment and operation processes are complex, requiring a highly skilled development team. Therefore, Headless becomes a valuable architectural solution compared to the other three choices for implementing eCommerce websites at the current time.

Headless Commerce is the most popular solution today, with a 25% increase in demand for Headless Commerce deployment in the past two years. Implementing Headless allows businesses to create a customized and multi-channel user experience by integrating with leading tools and technologies. To effectively develop Headless Commerce, businesses need to collaborate with a development team with high skills and expertise, as well as a well-thought-out strategy.

With extensive technical experience and high expertise in the e-commerce field, SECOMM has successfully consulted and implemented Headless Commerce for leading businesses such as Vinamilk, and Suzuverse, based on one of Shopify’s three solutions:

• Shopify Hydrogen + Oxygen: This superior solution includes the Hydrogen framework based on React and the Oxygen hosting, enabling businesses to quickly and effectively deploy an eCommerce website using the Headless architecture.
• Commerce Components: A breakthrough tech stack developed specifically for large enterprises implementing Headless Commerce or Composable Commerce. This solution allows businesses to integrate independent components to customize and enhance the eCommerce experience.

Contact SECOMM or call directly on the hotline (02871089908) to explore how we can support businesses in maximizing the potential of Headless Commerce and enhancing competitiveness in the eCommerce market.

When learning the significant changes in eCommerce over the past decade, one concept that cannot be ignored is Headless Commerce. It isn’t a mere trend; rather, it presents a revolutionary solution for how businesses implement eCommerce, aiming to provide flexibility and enhanced efficiency in delivering a seamless shopping experience for customers.

The following statistics contribute to proving that Headless Commerce is one of the fastest-growing trends in eCommerce:

• Headless Commerce deployment has increased by 50% in the past two years.
• By 2025, 35% of businesses plan to transition from the Traditional Commerce model to Headless Commerce.
• 60% of top retailers in North America are predicted to implement Headless by 2025.
• Headless Commerce platforms have seen a 40% increase in usage during the Covid period.
• Businesses implementing Headless report a 20% reduction in website loading time and an average revenue increase of 24%.

So, what is Headless Commerce, and why is it considered a modern and flexible approach to eCommerce deployment? Let’s explore this in the following article.

What is Headless Commerce?

Headless Commerce is an eCommerce architecture that separates the user interface (Frontend) from the data management and functionality (Backend) of an eCommerce website. This separation allows the frontend and backend to be built entirely independently and connected through eCommerce Application Programming Interfaces (APIs).

Going Headless allows you to use any technology or tool you prefer to design and customize the user interface without being dependent on the existing eCommerce platform. You can also update and modify the backend without affecting the frontend.

Learn more: Everything to know about eCommerce APIs

What is the difference between Headless Commerce and Monolithic Commerce?

Trước khi giải pháp Headless Commerce, hầu hết các website thương mại điện tử đều được xây dựng với kiến trúc Monolithic – tức là phần frontend và backend được liên kết chặt chẽ với nhau trong một hệ thống duy nhất. Đây là cách tiếp cận truyền thống và đơn giản, giúp doanh nghiệp dễ dàng xây dựng và quản lý website thương mại điện tử của mình.

However, Monolithic Commerce comes with several limitations, especially when you aim to develop and scale your eCommerce systems. Some common issues encountered when implementing Monolithic Commerce include:

• Limited Customizations: The tight integration between the frontend and backend in Monolithic Commerce imposes constraints when you want to redesign or modify features on your website. So, you have to customize both parts which leads to compatibility and performance issues.
• Limited Scalability: When an eCommerce website experiences a significant increase in the number of products, transactions, and traffic, you need to upgrade and expand the system to meet the growth requirements. The Monolithic architecture makes this process difficult and expensive, as you are required to update the entire system, potentially resulting in a temporary suspension of eCommerce website operations
• Lack of innovation and competition: In the digital age, you should update your eCommerce websites with new technological trends to innovate and enhance, aiming to attract and retain customers while gaining a competitive edge. However, the Monolithic Commerce model hinders this process, as any minor change can affect the entire system, potentially causing unintended errors or issues and requiring a slow and cautious approach.

In contrast to Monolithic Commerce, Headless architecture brings several benefits when developing eCommerce. Some of these include: 

• Easy Customization: In the Headless Commerce model, you are free to use your preferred development technologies and tools to build a comprehensive eCommerce system from frontend to backend, aiming to deliver a unique and appealing shopping experience for customers. Plus, you can easily modify either the frontend or backend without affecting the other or the overall operation of the entire system.
• Easy Scalability:  Headless Commerce provides you with a seamless way to scale your eCommerce website. You can effortlessly adjust or streamline integrations in the backend to meet demand or integrate with diverse sales channels, creating multiple frontends (websites, mobile apps, IoT) that operate seamlessly on a unified backend system through APIs. This flexibility allows you to reach a wider audience, boost conversion rates, and drive increased revenue.
• Boost Innovation & Competition: Going Headless allows you to swiftly and flexibly innovate and enhance your eCommerce websites. You can freely experiment with new features or integrate with diverse third-party systems without concerns about compatibility and performance issues. Moreover, you can integrate cutting-edge technologies like artificial intelligence (AI), machine learning (ML), and virtual reality (AR/VR) to deliver an optimized experience for customers.

Top 5 Benefits of Headless Commerce

Offer Omnichannel Experience

The Headless Commerce model allows you to customize and create a unique user experience across various channels (website, mobile app, IoT). This not only avoids impacting the backend system but also helps you reach more potential customers and boost conversion capabilities.

Easy Integration

You can effortlessly integrate and merge various third-party systems (CRM, CMS, ERP, DXP) into the backend using APIs. This integration enhances the efficiency of managing and executing eCommerce activities, enabling you to leverage the superior capabilities of multiple services without concerns about website compatibility or performance issues.

Offer Personalized Experience

Through seamless integration with various systems, you can collect and consolidate customer data from various sources such as CRM, advertising campaigns, or data from previous shopping experiences.

Going Headless, you can create a customized interface based on customer data and personal information, displaying unique content, products, and messages for each customer based on their preferences, shopping behavior, and transaction history.

Sell Internationally

Deploying Headless Commerce enables you to expand your operations into international markets by adapting their activities to effectively cater to diverse markets. Specifically, you can customize the user interface, manage content, and offer distinct views for each customer segment in various markets.

Moreover, you can seamlessly integrate local options for payment, delivery, language, and currency to enhance the local customer experience.

Optimized Performance

In the Headless architecture, the frontend and backend operate independently through APIs, allowing businesses to optimize the performance of both parts. For example, you can enhance the navigation and page loading speed of frontends (website, mobile app, IoT) without heavily relying on the backend’s performance.

Similarly, you can optimize the backend to efficiently handle product requests, transactions, or inventory without impacting the page loading speed of the frontends

Does Headless Commerce suit all types of businesses?

Headless Commerce is a highly innovative eCommerce solution. However, that doesn’t mean this solution is suitable for every business. Therefore, before deciding to implement Headless for an eCommerce website, you need to consider the following factors:

• Business objectives: You need to clearly define your business objectives and determine whether Headless Commerce can help achieve those goals. If the objective is to establish a straightforward and efficient eCommerce website, the Monolithic architecture might be sufficient and a more fitting choice. However, if the goal involves delivering customers a distinctive and seamless shopping experience across diverse sales channels, going Headless is recommended..
• Budget & Resources: You should carefully assess your budget and resources when implementing Headless Commerce. Since deploying Headless requires utilizing eCommerce APIs to connect the frontend and backend, you will need an experienced and highly skilled technical team to design, develop, and maintain these APIs, as well as to handle complex customizations. You also need to allocate funds for API services, hosting, security, and the integrations in use. Without sufficient budget and resources, businesses may face difficulties and risks of failure when implementing this model.
• Deployment & Golive: The Headless architecture is quite complex, so it will take a considerable amount of time to build, customize, and perfect an eCommerce website, potentially extending the planned go-live time. To mitigate this risk, you should schedule a detailed deployment timeline for each task that needs to be completed. Plus, you need to regularly monitor and update the APIs, frontend, and backend to ensure the system operates smoothly. Therefore, if you require a quick website go-live and have minimal need for extensive system adjustments, it may not be necessary to implement Headless Commerce at this time.

Ready to go Headless?

Over time, Headless Commerce has played a crucial role in reshaping how businesses implement eCommerce. This model provides you with many benefits in terms of customization, scalability, and delivering a multi-channel experience for customers. However, before deciding to deploy Headless, you’ll need to consider issues related to business goals, budget and resources, development needs, and the go-live timeline.

When ready to implement Headless, you’ll choose top platforms supporting Headless Commerce. One of these platforms is Shopify, a renowned SaaS platform that has introduced several solutions for businesses to deploy Headless.

• Shopify Hydrogen + Oxygen: This superior solution includes the Hydrogen framework based on React and the Oxygen hosting. It helps quickly and efficiently deploy a Headless eCommerce website.
• Commerce Components: This groundbreaking tech stack is developed specifically for large enterprises deploying Headless Commerce or Composable Commerce. This solution allows you to combine independent components to customize and enhance the eCommerce experience.

With extensive technical expertise and high specialization in the eCommerce domain, SECOMM has successfully consulted and implemented Headless Commerce using one of Shopify’s three solutions for leading enterprises such as Vinamilk, Suzuverse, and more.

Contact SECOMM or call directly at the hotline (02871089908) to explore how we can support businesses in maximizing the potential of Headless Commerce and enhancing competitiveness in the eCommerce market.

When it comes to Customer Relationship Management (CRM) software, businesses often have two choices: On-premise CRM and On-cloud CRM. This article will focus on clarifying the key differences and pros and cons of each option.

Understanding the distinctions between On-premise and On-cloud CRM can help businesses make well-informed decisions, optimize customer relationship management, and succeed in today’s business landscape.

Related Reading: What is CRM? Top 5 benefits of using CRM software in 2023

On-Premise CRM Software

On-premise CRM is a type of CRM software installed and hosted on the servers and infrastructure owned by the business. When deploying On-premise CRM, the business takes responsibility for all aspects of the CRM system, including hardware, software, maintenance, security, and database management.

Pros

• Data Control: Businesses have complete control over their CRM data, which is particularly crucial for safeguarding sensitive and essential information.
• Customization: On-premise CRM systems frequently provide a high level of customization, allowing businesses to tailor the software to meet their specific needs and operational workflows.
• Security: With full data control, businesses can implement their security measures and protocols to ensure the protection of both customer and business data.
• Operational Efficiency: On-premise CRM software can offer robust operational efficiency and faster data access as it is stored and operated entirely on the internal servers and infrastructure of the business.
• Cost Efficiency: On-premise CRM requires businesses to pay for hardware and software licenses upfront. However, ongoing costs can be significantly lower than cloud-based CRM, making on-premise CRM cost-effective in the long run.

Cons

• High Initial Costs: Implementing on-premise CRM entails substantial initial payments for acquiring servers, obtaining software licenses, and establishing the necessary infrastructure. This considerable upfront investment might pose challenges for some businesses.
• Maintenance:  Businesses have responsibility for all maintenance tasks, security measures, updates, and issue resolutions. This can consume a lot of resources and requires a highly skilled technical team.
• Limited Accessibility: On-premise CRM software is quite limited in terms of remote access, making this system less appealing to businesses with multiple branches in different locations.
• Limited Scalability: Scaling up the on-premise CRM system can be complex and incur significant costs for purchasing and configuring additional hardware and software.
• Software Backup: Businesses must deploy their own data backup solutions to ensure the availability of data in case the CRM system encounters unforeseen issues.

Some popular on-premise CRMs like Microsoft Dynamics, Oracle Siebel CRM,…

On-Cloud CRM Software

On-Cloud CRM is a form of customer relationship management software hosted on the remote servers of a third-party provider. With this software, businesses are relieved from the task of managing and maintaining fundamental infrastructure like servers and central databases, as those responsibilities are handled by the On-Cloud CRM provider.

Businesses can access the CRM system from anywhere with an internet connection through a web browser or mobile application.

Pros

• Easy Deployment: On-cloud CRM systems are typically deployed quickly because they don’t require complex hardware setups or software installations.
• Low initial costs: Cloud CRM solutions often have lower upfront costs compared to on-premise CRM solutions because businesses don’t need to invest in servers and infrastructure.
• Scalability: Cloud CRM can easily scale to meet the growing number of users and changing business needs without the need for additional hardware investments.
• Accessibility: Cloud CRM users can access the system from anywhere with an internet connection, making this software appealing to businesses with multiple branches in different locations.
• Automatic Updates: On-cloud CRM providers are responsible for handling updates and maintenance, ensuring users quickly access the latest features and improvements.
• Data Security: On-cloud CRM providers are highly regarded for their ability to offer optimal security measures to protect customer data.

Cons

• Data Control: The entire data is stored on servers owned by the third-party provider. This raises concerns about data control and security, as well as risks from the provider’s end.
• Dependency on the Internet: Cloud CRM operations rely on Internet connectivity. If the connection is slow or interrupted, it may impact the overall system performance.
• Customization Limitations:  While many cloud CRM solutions are highly configurable, compared to on-premise CRM solutions, they still have limitations in terms of customization.
• Subscription Costs:  Using on-cloud CRM, businesses will incur ongoing monthly or annual usage fees. Initially, the upfront costs may be lower than on-premise CRM, but there are ongoing fees such as user quantity fees, customization fees, etc., which businesses will continuously have to pay throughout the deployment process. This leads to an increase in the total cost of using the cloud CRM system over time.

Some popular Cloud CRMs include Salesforce Sales Cloud, SAP Sales Cloud, Oracle CRM On Demand,…

Related Reading: 

• Explore the 10 best CRM software for large enterprises Pt1
• Explore the 10 best CRM software for large enterprises Pt2

What is The Difference Between On-Premise and Cloud CRM?

On-Premise CRM vs On-Cloud CRM: Which is The Better Choice?

The choice between On-premise and On-cloud CRM becomes a crucial decision in the strategy of deploying CRM. Each type comes with its own set of advantages. On-premise CRM offers high control and customization, while On-cloud CRM is convenient, flexible, and helps reduce the burden of infrastructure and initial costs. 

The ultimate decision depends on the deployment needs, data control requirements, and budget.  Nevertheless, both can serve as valuable tools for businesses to manage customer relationships and amplify operational efficiency. 

Contact SECOMM or call the hotline at 02871089908 today to learn more about deploying and developing a comprehensive CRM system and determine the optimal choice between On-premise and On-cloud.