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SECOMM provides the latest news on the ecommerce market, as well as the significant issues facing ecommerce businesses towards a comprehensive solution.
08/01/2024
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The jewelry world always holds mystical and captivating beauty. Capitalizing the eCommerce development, many jewelry brands have embraced the opportunity to connect with users worldwide and establish a distinctive presence through their eCommerce websites.
Shopify, renowned for its versatility, is a favored platform for crafting unique and dynamic interfaces and user experiences, captivating millions of jewelry enthusiasts across the globe.
Below is a list of the top 10 most prominent Shopify eCommerce jewelry websites, where creativity meets technological solutions to create unique art pieces that have won the hearts of jewelry enthusiasts everywhere.
Learn more: What opportunities are open to Jewelry eCommerce?
Originating from New York, USA, ANA LUISA is a prominent jewelry brand with a beauty-centric vision, offering unique and elegant jewelry pieces. ANA LUISA carefully selects premium materials such as 14k gold, 925 silver, lab-grown diamonds, and cultured pearls to craft diverse jewelry collections suitable for every style and personality.
By leveraging Shopify, the ANA LUISA jewelry website has streamlined its development process, swiftly bringing products to market.
The website features a simple and elegant design with a white color scheme, well-suited to the accessories and jewelry industry. ANNA LUISA focuses on developing advanced features to provide the best online shopping experience for customers.
Notable features include Order Tracking by order number and zip code; Quick View of products; Pre-order with notification alerts; Product recommendations based on viewing history, and displaying the quantity of products sold in the last 24 hours.
PD Paola is a famous jewelry brand from Spain, drawing inspiration from the blend of modern and refined designs with classical lines. PD Paola often presents diverse jewelry collections, including necklaces, rings, earrings, and more.
The brand is committed to ensuring sustainability in the production process, making its products beautiful and environmentally friendly.
PD PaolaPD Paola has built a Shopify website to showcase its products to a large potential customer base on the internet. Through the eCommerce website, PD Paola has incorporated several unique features to enhance the online shopping experience, including Image Zoom, Cross-sell product recommendations, and Recently viewed product display.
Or, Product size options, Payment options with credit cards and PayPal, Intelligent search suggestions with popular, recent, and trending keywords, and Scheduling appointments at offline stores.
Learn more: The Journey of Building a Jewelry eCommerce Website
Missoma is a jewelry brand based in London, UK, specializing in gold and silver recycled jewelry with modern, sophisticated, and distinctive designs. The brand features several outstanding jewelry collections, such as Lucy Williams, Harris Reed, Savi, Zenyu, Molten, and many more.
The design of Missoma’s eCommerce website reflects the elegance and minimalism of the jewelry industry. The decision to deploy a Shopify website has brought the ability to integrate diverse and user-friendly third-party apps, providing customers with a more enriching and high-quality shopping experience.
MissomaSome advanced features of Missoma include Diverse payment methods integration, including Buy Now Pay Later with Klarna; Automatic multi-currency feature that converts currencies based on the user’s IP; Product filtering based on material, and size; Integration of The Rewards Stack loyalty program.
Founded by Michael Saiger in 2008, Miansai is a leading American jewelry brand. Miansai specializes in creating simple, elegant, and unique men’s and women’s jewelry, using carefully selected and handcrafted raw materials.
The brand offers various jewelry collections, including necklaces, bracelets, rings, earrings, keychains, and many other accessories.
MiansaiMiansai has also built and developed a Shopify jewelry website to provide customers with industry-specific features, including Product size selection; Filtering and searching for products and collections; Automatic currency conversion based on the user’s IP. Or, Search suggestions; Integration with social media platforms such as Facebook, Pinterest, Instagram.
Astrid & Miyu, a London-based fashion jewelry brand, has long been a familiar name in the international jewelry industry. One of the notable features of Astrid & Miyu is the ability to flexibly combine their jewelry products.
The brand focuses on creating designs that can layer and combine creatively. This allows users to create unique jewelry experiences and express their style.
Astrid & MiyuAstrid & Miyu’s jewelry website is built on the Shopify platform to provide an optimal shopping experience for customers with unique features. Among these features are Zoom product view; Product color options; and In-store product availability check.
Or, Search suggestions; Loyalty points accumulation; Gift options; Payment options (Amazon Pay, Shop Pay, Google Pay); and Scheduling appointments at any store.
QALO is a special jewelry brand that focuses on producing silicone rings, especially those that combine a variety of designs and purposes. The name “QALO” stands for “Quality, Athletics, Love, Outdoors,” indicating that the brand emphasizes quality, athletic features, family love, and readiness for outdoor adventures.
QALOQALO also built their eCommerce website with Shopify, a platform chosen by many leading jewelry brands. Some unique features of the QALO jewelry website include displaying products by category, showcasing popular products, color and size options for products, and the option of Buy Now Pay Later (BNPL) with Shop Pay.
Additionally, QALO allows order tracking, reviewing product viewing history, and shopping on “My Shop.”
Daisy Jewellery is a famous jewelry brand with origins in the United Kingdom. The brand stands out with unique jewelry designs that often incorporate natural elements, honoring the natural beauty of flowers, leaves, and gemstones.
Daisy Jewellery focuses on using natural gemstones, including rose quartz, pearls, and sunstone. Their products are often made from sterling silver 925 or thin layers of gold, ensuring quality and durability.
Daisy JewelleryThe brand has implemented Shopify to enhance its online presence. Daisy Jewellery’s eCommerce website provides users with a unique shopping experience, featuring outstanding features such as displaying product images and videos, size, and material options (Gold or Silver).
Or, showing product recommendations on the product and cart pages, displaying product reviews, payment options with Shop Pay, PayPal, Google Pay, Klarna, packaging options, gift order options, and automatic international shipping fees.
STONE AND STRAND is a jewelry brand established in 2013 in the United States. STONE AND STRAND offers a range of jewelry products, including rings, necklaces, earrings, and various other jewelry designs. All products are meticulously designed with exquisite details, reflecting the brand’s creative vision.
STONE AND STRAND Shopify websiteLike many jewelry brands worldwide, STONE AND STRAND has implemented Shopify for its eCommerce website. The website features an easy-to-navigate product catalog and search functionality, along with order tracking via email and integration of multiple payment methods, including Buy Now Pay Later with Affirm.
Shashi is a fashion jewelry brand founded in 2009 by founder Shashi Singapuri.
Based in New York, the brand is renowned for its unique, innovative, and stylish jewelry products. Shashi creates various types of jewelry, including necklaces, bracelets, earrings, and rings. Vibrant color palettes and distinctive details are highlights of Shashi’s products.
Shashi jewelry websiteThe interface of Shashi’s Shopify eCommerce website features a minimalist style, focusing on showcasing its best-selling and newly launched products. Additionally, the website provides prominent features to enrich the shopping experience for customers.
Some features of Shashi’s jewelry website include color and size options for products, a quick view of the shopping cart, automatic currency conversion based on the user’s IP, and payment options such as Shop Pay and Amazon Pay.
V by Laura Vann is a jewelry brand based in the United Kingdom. Founded by the talented jewelry designer Laura Vann, the brand showcases a creative vision and in-depth knowledge of the jewelry industry. With her innovative vision, Laura Vann has crafted a series of unique and beautiful jewelry designs.
V By Laura Vann’s websiteThe brand’s jewelry website has long been deployed on Shopify to provide customers with an optimal shopping experience, offering various outstanding features through integrations.
Among these features, notable ones include payment options such as Shop Pay (Shopify), Google Pay, credit cards, or BNPL with Klarna; packaging options; and custom designs for jewelry and wedding jewelry.
Above are the top 10 jewelry websites that have made a mark on jewelry enthusiasts worldwide through the implementation of Shopify.
It is evident that owning an optimized eCommerce website not only helps jewelry businesses stand out on the internet but also opens up endless business opportunities. Shopify proves to be a suitable platform for businesses to achieve this quickly.
Learn more: 5 eCommerce platforms for building Jewelry websites
With a dedicated and experienced team, SECOMM can accompany businesses in deploying an outstanding Shopify jewelry website.
Contact SECOMM or call directly at our hotline (028 7108 9908) to embark on the eCommerce journey for jewelry with Shopify today and seize the opportunity to bring your brand and products to millions of potential customers globally.
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Headless Commerce is one of the fastest-growing trends that contributes to changing how businesses approach eCommerce. Interestingly, Shopify Plus is known as a leading platform in providing superior solutions and tools for businesses to implement Headless Commerce.
The article below lists 15 top brands from various industries that have deployed headless eCommerce websites on the Shopify Plus platform to deliver a more memorable online shopping experience to customers.
Learn more: 15 reasons to switch to Shopify Plus
Babylist was founded in 2011 by Natalie Gordon when she was pregnant and faced difficulty selecting gifts for her baby shower. Babylist is a platform that allows parents to create a list of products they need for their child. This helps party attendees or gift buyers know what items are essential.
It’s crucial for Babylist to optimize for two distinct customer journeys:
This illustrates that shopping involves more than just selecting items from a product catalog; it also extends to registries created by parents, housing product URLs from various sources on the internet. The complexity increases as Babylist enables users to make online purchases and collect items in-store.
Therefore, Babylist has adopted Headless Commerce with Shopify Plus to customize the customer journey more easily and optimize the management processes of product listings, orders, payments, and inventory. In addition, Babylist also uses a Headless CMS – Contentful to distribute content to the website and mobile app interfaces.
Figs is a high-end medical apparel brand with a focus on minimalist design.
The brand specializes in manufacturing and distributing medical clothing and accessories for healthcare professionals, including households, doctors, dentists, and individuals working in the healthcare industry. Figs’ product range includes medical clothing, jackets, hats, socks, gloves, and shoes.
Prioritizing online sales, Figs has implemented a Headless Commerce strategy using Shopify Plus for backend functions such as product management, order processing, payments, shipping, and more. However, on the frontend, Figs has taken an independent approach to crafting a distinctive and personalized user experience.
In particular, Figs has utilized Unbounce to create unique and tailored landing pages for products or promotional campaigns. Furthermore, they’ve integrated Next.js to link these customized landing pages seamlessly with the product pages on Shopify.
This approach ensures that when customers visit a specific custom landing page, they can easily locate and purchase products. Therefore, Figs has enhanced the shopping experience for customers, providing a seamless and user-friendly journey to quickly find the products of their interest.
Allbirds is an athletic and footwear brand founded in 2014 by Tim Brown and Joey Zwillinger. The brand is well-known for crafting shoes from sustainable sources and featuring simple, aesthetically pleasing designs. With the slogan “We make shoes to thank the earth,” Allbirds has experienced rapid growth, becoming a prominent name in the fashion industry as a whole and specifically in the footwear sector.
To provide an optimal online shopping experience for customers, Allbirds has deployed Headless Shopify Plus. The Headless architecture allows the brand to customize and control the user interface (frontend) flexibly and efficiently, while Shopify Plus is utilized for managing data and eCommerce operations on the backend.
The deployment of Headless Commerce has enabled Allbirds to create a user-friendly and distinctive interface, providing a unique shopping experience with advanced features.
Headquartered in San Francisco, California, Rothy’s is a well-known fashion brand that specializes in producing footwear from recycled materials, primarily utilizing post-consumer plastic fibers, especially PET. Rothy’s has become an icon capturing consumer interest by combining fashion elements with an environmentally-friendly mindset.
With a desire to “do things differently,” Rothy’s has embraced a Headless architecture to easily expand its presence to various international markets. The Headless architecture allows the brand the freedom to seamlessly integrate preferred technologies into the Shopify Plus eCommerce system.
Meanwhile, Rothy’s can develop independent frontends for each market, enabling adjustments in elements such as pricing and language to suit the specific consumers of each market. This approach helps Rothy’s create a unique and tailored shopping experience for the target customers in each market they serve.
Inkbox is a brand specializing in temporary tattoos that can be easily applied to the skin and nails. It allows users to have the temporary tattoos they desire without the commitment of a permanent one. Inkbox’s ink is made from natural ingredients, ensuring it is skin-friendly with the “Freehand Ink” technology. The brand is an example of leveraging creativity and technology to offer a temporary change for self-expression and image creation on the skin and nails uniquely and excitingly.
Inkbox has implemented Headless Commerce with Shopify Plus to provide an optimal shopping experience for customers, featuring prominent functionalities such as:
Since its establishment in 2014, Kylie Cosmetics has been widely embraced by consumers throughout North America, and Kylie Jenner was notably honored as a business genius by Forbes. Following the success of Kylie-branded cosmetics, in 2019 Kylie Jenner marked a new milestone by introducing the skincare line named Kylie Skin.
Quick to embrace the Headless Commerce trend, Kylie Cosmetics has implemented Shopify Plus for core functionalities on the backend, such as payment and delivery.
In addition, this platform provides the brand with exceptional flexibility to integrate third-party services for a more diverse range of custom operations on the frontend.
This enables Kylie Cosmetics to offer a unique and appealing online shopping experience for customers while benefiting from the robust and stable infrastructure of Shopify Plus.
Vinamilk is the national brand of Vietnam, offering a wide range of trusted dairy products such as fresh milk, yogurt, condensed milk, ice cream, and more. In 2023, Vinamilk implemented a repositioning strategy to strengthen its position in the domestic market and expand its business activities internationally.
As part of this strategy, Vinamilk integrated its eCommerce website and corporate website to provide a more consistent and seamless customer experience, as well as to manage data more efficiently.
Vinamilk collaborated with SECOMM to make a decisive move towards implementing the Headless Commerce + Headless CMS model based on the Shopify Plus eCommerce platform and a Headless CMS system.
The revamped appearance of Vinamilk’s website signifies a transformation from traditional to modern, from segregation to integration, and from focusing solely on sales to enhancing the overall customer experience.
ILIA is a beloved clean beauty brand that has won numerous consumer awards. The brand was created to help users protect and restore their skin through safe and highly effective formulas.
Initially running on Shopify Advanced, ILIA’s eCommerce website quickly grew and upgraded to Shopify Plus for more flexible customization capabilities.
ILIA implemented Headless to provide diverse and impressive visuals, helping customers find the exact type of cosmetics suitable for their skin without creating a cluttered web experience that could impact performance and page loading speed.
By deploying Headless Commerce on Shopify Plus, ILIA’s developers have the freedom to experiment with various types and formats of content. This approach has significantly improved the frontend capabilities, such as faster page loading speed, and has provided customers with an enhanced shopping experience, including the “Find My Shade” feature.
Established in 1575, Bols is a brand specializing in cocktails that has been present in bars, restaurants, and airplanes worldwide for many years. After years of operation, the brand aimed to sell its products to consumers on a global scale. Therefore, Bols built an eCommerce website for both B2B and B2C models, placing a strong emphasis on customer experience.
By deploying Headless Commerce on the Shopify Plus platform, Bols can flexibly customize the layout and design of the frontend interface, allowing customers to purchase cocktails, book events, buy event tickets, and register for mixology courses.
To date, Bols has built a community of over 20 thousand followers on Instagram and has integrated this social network into the website to share the latest cocktail recipes.
Victoria Beckham is known as an icon in the global fashion industry, and her talent and dedication are recognized by professionals and fans alike.
Victoria’s passion extends beyond fashion to the realm of beauty. Thus, in 2019, she co-founded the beauty brand Victoria Beckham Beauty.
The brand launched an eCommerce website with a focus on high performance, fast page loading speed, and smooth operation with a multilingual, multicurrency interface.
Therefore, Victoria Beckham Beauty decided to implement a Headless architecture, leveraging Shopify Plus Storefront API, Netlify hosting, combined with the Contentful Content Management System (CMS).
Shopify Plus assists this business in managing customers, orders, and inventory, and integrating multiple payment methods to provide a multi-currency experience. Meanwhile, Contentful provides outstanding CMS features to manage the rich data of Victoria Beckham Beauty.
Kotn was founded with a mission to set standards for creativity and conscious consumerism, designing clothing based on principles that ensure quality, honest value, and a positive impact on society.
After launching a Headless eCommerce website with Shopify Plus in 2014, the brand continued to expand its product portfolio to meet customer demands. To provide customers with an exceptional experience, Kotn adjusted its approach for future development.
Kotn utilized the Shopify Storefront API to consolidate two stores into one, integrating with a new CMS system and customizing product pages and payment processes. This reduced the need for custom apps and related solutions, empowering staff to manage inventory, sales, and customer experiences more efficiently.
Paul Valentine is a brand specializing in crafting and offering timeless and elegant jewelry. In just 8 years since its establishment in 2015, Paul Valentine has officially become a reputable jewelry brand, serving hundreds of customers worldwide.
While the Paul Valentine website had previously been operated on Shopify Plus, a reset in its setup made content management across 12 local stores complex and less efficient.
Therefore, implementing the Headless architecture was deemed the most suitable approach to address this issue. Accordingly, Paul Valentine built a custom frontend interface using the Shopify Storefront API and the Vue.js framework.
Additionally, they integrated the Contentful system into the backend to unify content management and distribution across all stores.
This streamlined the management and operation of Paul Valentine’s eCommerce website, accelerated page loading speed, and ensured a smooth and consistent user experience.
Veloretti is a well-known bicycle brand from the Netherlands, specializing in the production and supply of high-quality bicycles and accessories. The introduction of their first modern electric bicycle prompted Veloretti to completely rebuild its eCommerce website.
While competitors focus on technology, Veloretti chooses to design its website with a strong emphasis on fashion and lifestyle, utilizing unique layouts and video content.
For non-electric bicycle product pages, Veloretti uses a bright theme, while a dark theme is employed for electric bicycle product pages, ensuring the provision of sufficient technical information without sacrificing the brand’s fashion and core values.
To achieve this, Veloretti has implemented the Headless architecture, with Shopify Plus serving as the backend platform. In addition, they use the Shopify Storefront API to connect the frontend and backend, facilitating easy and flexible access to data and functionality from Shopify.
Furthermore, Veloretti utilizes the React framework to build a custom frontend interface, providing customers with a unique and fashion-forward shopping experience.
BonLook is a renowned eyewear brand based in Montreal, with 37 branch stores across Canada. In addition to selling ready-made glasses, BonLook offers prescription lens-cutting services. Customers can upload their prescriptions, and choose lens materials, anti-blue light and anti-fatigue capabilities, frame sizes, and styles.
BonLook has developed a Headless omnichannel solution with Shopify Plus to provide a seamless shopping experience across various channels, from online to offline, incorporating unique features such as AR technology with “Virtual Try-On.” The brand also leverages applications within Shopify Plus Certified Apps to enhance conversion rates and foster loyalty through promotional programs and seasonal offers, attracting customers to return for more shopping.
Grass Roots is a cooperative of small-scale family farmers in the United States specializing in the production and sale of clean products such as pork, beef, chicken, lamb, and bone broth.
To provide users with the optimal online shopping experience, Grass Roots decided to implement a Headless Commerce solution on the Shopify Plus platform.
This allows Grass Roots to access the latest web technologies to create its unique customer experience with features such as
Go Headless with Shopify Plus today!
Here are specific examples showcasing the unique and engaging customer experiences of 15 brands across various industries when implementing Headless on the Shopify Plus platform.
With its outstanding customization and scalability capabilities, Shopify Plus is one of the preferred SaaS platforms for large enterprises considering the adoption of Headless Commerce models, thanks to optimal solutions like Storefront API, Hydrogen + Oxygen, and Commerce Components.
Over the years, SECOMM has become a reliable partner for many large enterprises such as Vinamilk and Suzuverse in establishing Headless architectures for eCommerce websites. We take on the roles of consulting, planning, and accompanying businesses in building Headless Shopify Plus websites through each stage.
Contact SECOMM or call directly on the hotline (028 7108 9908) to start your Headless deployment project with Shopify Plus today!
04/01/2024
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Headless Commerce is a significant revolution in the technology sector, changing the way businesses approach eCommerce. In this field, Adobe Commerce leads in providing solutions and tools for implementing Headless Commerce.
Below is a list of 10 well-known brands currently utilizing Adobe Commerce and Headless Commerce.
Samsung is a multinational conglomerate based in South Korea, operating in various sectors, with its most prominent being consumer electronics, generating a revenue of $234 billion in 2022.
Samsung’s eCommerce website is built on the Adobe Commerce Cloud platform, utilizing Headless Commerce technology as its core. Thanks to this, Samsung has developed a virtual assistant to support customers in online and in-store shopping. In the U.S. market, customers can use this assistant to view product demos, receive usage instructions, and make online purchases. Customers have highly praised this feature for providing a more comfortable and convenient shopping experience.
Target Corporation is a major retail company in the United States, offering a wide range of products and services, including clothing, footwear, electronics, household goods, toys, and furniture. According to the financial report of Target Corporation in 2022, the revenue reached $106.8 billion, a growth of 8.4% compared to 2021.
Target recognized that the brand was losing revenue as customers began their shopping journey on one device and ended it on another. The retailer has implemented Headless Commerce to deploy omnichannel sales to increase conversion rates on various devices, thereby making it easier for customers to complete their purchase transactions.
Toyota is one of the largest automobile manufacturers in the world, selling over 10 million vehicles globally each year. Toyota produces a variety of vehicles and accessories, including cars, trucks, buses, and sports utility vehicles, as well as engines, transmissions, and auto parts.
Toyota’s website utilizes Headless Commerce to leverage Application Programming Interfaces (APIs) for integration with legacy systems and inventory management, providing a personalized omnichannel experience.
Under Armour is an American sportswear company founded in 1996 by Kevin Plank. The company is headquartered in Baltimore, Maryland, and specializes in the production of sportswear, footwear, and accessories, with an annual revenue of over $10 billion.
Currently, Under Armour is using Headless Commerce to enhance the personalized fitness experience based on location, purchase history, and workout activities, as well as training logs. The Under Armour website features notable functionalities such as inventory alerts, traffic history, payment information, and content management using data from the order management system.
Kirkland’s is a chain of home décor, furniture, textiles, accessories, and gift stores in the United States. The company is headquartered in Brentwood, Tennessee, and operates 431 stores in 35 states and an eCommerce website.
Kirkland’s has implemented Headless Commerce to address website-related issues such as flexibility, custom design, and providing a smooth shopping experience (single-click login and biometric payment capabilities).
Coca-Cola is a carbonated beverage brand established in 1886. It is currently the world’s best-selling beverage brand, available in over 200 countries and territories, with over 2 billion cans sold every day.
The Coca-Cola website utilizes Headless Commerce technology to leverage API integration, providing a seamless end-to-end omnichannel experience for global customers. This technology allows the business to expand through its markets, customize experiences, and integrate with third-party suppliers and solutions.
Technodom is one of the largest retailers in Central Asia, with an annual revenue of $800 million. This retail giant has around 9,000 employees, offering over 60,000 products and 4,000 categories.
Technodom has implemented Headless Commerce on Magento with a page load speed of under one second, thanks to the PWA (Progressive Web App) pre-rendering solution. Additionally, the website’s backend is integrated with Akeneo PIM (Product Information Management) and ESB (Enterprise Service Bus), essential components for businesses to efficiently manage and distribute their databases.
Helly Hansen is a renowned Norwegian company that manufactures and retails clothing, sports gear, and outdoor accessories. Established in 1877, the company is now one of the world’s leading fashion and lifestyle brands, with a revenue of $2.8 billion in 2022.
Initially, Helly Hansen’s eCommerce website was built on the Magento platform. After a period of business operations, Helly Hansen decided to transition to Adobe Commerce to implement Headless Commerce. As a result, Helly Hansen’s website quickly saw a 24% increase in traffic, a 48% increase in mobile traffic, and a more than 45% increase in total revenue.
Kaporal is a French fashion brand specializing in jeans, T-shirts, shirts, jackets, and accessories. The brand was established in 2004 and is currently present in over 30 countries worldwide.
Similar to many longstanding Magento businesses, Kaporal has migrated its platform from Magento 1 to Magento 2 to take advantage of the Headless Commerce features from PWA Studio, addressing issues related to slow speed and poor mobile performance.
G-SP is a brand specializing in the business of spare parts and digital accessories, established in 2009. This Swedish company currently has offices in Sweden, the Netherlands, and China, offering over 10,000 products.
Similar to many other Magento stores, G-SP faced issues with website performance and stability. Therefore, G-SP opted for Headless PWA to enhance their digital conversions. The implementation of Headless PWA accelerated the mobile website speed by 2.7 times, which is particularly crucial for a complex Magento website with numerous plugins and categories like G-SP.
Above is the list of the top 10 eCommerce websites currently using the Adobe Commerce (Magento) eCommerce platform and Headless Commerce globally.
With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.
Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!
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Adobe Commerce is an open-source eCommerce platform designed specifically for businesses ranging from medium to very large scales with high growth and significant customization and scalability needs.
Adobe Commerce has two versions, including:
According to reports from W3Techs and Adobe Commerce, as of July 2023, there are a total of over 367,000 eCommerce websites using Magento and Adobe Commerce. Among them, Magento holds about 5% of the global eCommerce market share, and Adobe Commerce holds about 3% of the global eCommerce market share.
See more: What is Adobe Commerce? Should we use Adobe Commerce?
Here is a list of 10 famous international brands and 10 famous brands in Vietnam currently using Adobe Commerce.
HP is a multinational IT company based in Palo Alto, California, specializing in the development of personal computers, printers, and related supplies, as well as 3D printing solutions.
HP deployed its first Magento Open Source 1 (formerly known as Magento Commerce) website in Thailand and Indonesia in 2013. When opening stores in China, they decided to switch to the Adobe Commerce version to support customers searching for products globally.
With Adobe Commerce, HP can further optimize the shopping experience and implement new features more quickly, helping the business achieve its eCommerce goals.
ASUS is an abbreviation for Asus Software Unit Systems, a multinational conglomerate headquartered in Taiwan, specializing in the manufacturing of electronic products and computer hardware. ASUS was founded in 1989 and is currently one of the world’s largest computer manufacturers.
ASUS aimed to have a unified platform for both B2B and B2C eCommerce, so the business chose Adobe Commerce for its flexibility in integration, high customization, and streamlining of support processes.
Hydro Flask is a brand of thermal flasks and water bottles established in 2009 in Seattle, Washington, USA. The brand is known for its high-quality, well-insulated, and visually appealing products.
Hydro Flask utilized Magento Open Source to build and develop its eCommerce website due to its ability to provide the necessary features and functionalities.
Filson is an outdoor gear manufacturing company based in Seattle, Washington, USA. The company was established in 1897 by Charles Filson, a tailor and cobbler. Filson specializes in producing high-quality, durable products designed for outdoor activities such as camping, fishing, hiking, etc.
In 2022, Filson adopted Magento 2 to build its eCommerce website. With the microservices architecture of Magento 2, Filson can easily customize and scale its eCommerce website as needed.
Alshaya is one of the major franchise operators globally, managing brands such as American Eagle Outfitters, H&M, Debenhams, Victoria’s Secret, Bath & Body Works, The Body Shop, Boots, and M.A.C in the United Arab Emirates (UAE). As shopping habits began to change, Alshaya gradually shifted towards developing its eCommerce sector and decided to choose Adobe Commerce to build its website in 2017.
“Thankfully, when COVID-19 hit, we had already built up the digital framework to launch new websites quickly. And because we had built our approach on the Adobe Commerce global reference architecture, we were able to leverage parent configurations rather than building new sites from scratch. With IT complexity removed from the equation, we were able to roll out the new sites in a matter of weeks.” – Marc van der Heijden, Chief Technology Officer, Alshaya Group.
Catbird is a high-end jewelry brand established in 2004 in New York City, USA. The brand is known for its delicate and artistic designs. Catbird’s products are crafted from various materials, including gold, silver, gemstones, etc.
Catbird has utilized Adobe Commerce to build custom functionalities for the jewelry eCommerce industry, including notifications for available, and out-of-stock items, and advance delivery notices to ensure customers can view complete inventory. According to Ali Ahmed, the Founder of Imagination Media, “Like Catbird, Adobe Commerce is a truly robust, dazzling, and creative platform that allows us to build and create basically whatever we want because it is open and extensible”.
DKNY, short for Donna Karan New York, is a high-end fashion and apparel brand founded by designer Donna Karan in 1989. DKNY is known for its youthful, modern, and highly practical fashion products.
DKNY leveraged Magento to build its fashion eCommerce website in 2023. Thanks to the advantages of open source, DKNY prioritizes user interface personalization, showcasing its distinctive brand style, and providing advanced features such as intelligent product search, product previews, and product customization.
Ranking: 95,191 (US) & 173,066 (Global)
Volkswagen Classic Parts is a part of the Volkswagen Group, responsible for supplying genuine replacement parts for classic Volkswagen vehicles. Volkswagen Classic Parts is headquartered in Wolfsburg, Germany, and operates in over 100 countries worldwide.
The eCommerce website for Volkswagen parts features around 60,000 accessories, catering to the needs of both new and seasoned Volkswagen enthusiasts, bringing joy to fans of classic Volkswagen vehicles.
Initially, Volkswagen used Magento Commerce 1 for several years and reaped significant benefits from this open-source platform. Recently, Volkswagen Classic Parts decided to upgrade to Adobe Commerce and utilize Adobe Experience Manager to further develop the brand in the eCommerce market.
Laybyland is a ‘Buy Now, Pay Later’ retail business for consumer electronics established by Stuart Duff in 2012 in Australia. After two years of operation, Laybyland realized that the current CMS system using Drupal was not meeting the operational requirements and struggled to handle the growing data volume.
Therefore, Laybyland chose SECOMM to migrate the website to a robust eCommerce platform like Magento Open Source. With over 10 years of operation, thanks to a unique business strategy—the exclusive Lay-by payment process allowing customers to customize the time and frequency of instalments when shopping online—and a professionally controlled eCommerce system by SECOMM, Laybyland expanded the ‘Buy Now, Pay Later’ retail system to two other major markets, the United States and New Zealand.
“SECOMM’s technical expertise allowed us to successfully overcome these development challenges and deploy a website that has performed exactly as we wanted from day one.” – Stuart Duff, CEO at Laybyland
Covento is a young business in the renewable energy sector, operating in five countries: Denmark, Germany, Spain, the Netherlands, and France. At Covento, users can find the necessary spare parts/components for turbine models from various manufacturers and suppliers.
Jill Ashley Brandt, CEO of Covento, plans to leverage the continuous improvements of Adobe Commerce to make Covento more user-friendly for buyers and suppliers in the U.S. market, serving the goal of expanding the business.
Di Dong Viet is a reputable brand in the field of electronic devices and a strategic partner of global technology conglomerates such as Apple, Samsung, OPPO, Sony, ASUS, and more.
By using Magento Open Source, Di Dong Viet has successfully built a high-quality eCommerce website with features such as product management, shopping cart, online payment, order management, and various other extended features to create a convenient online shopping experience for customers.
CGV is one of the top 5 largest cinema chains globally and is a major film distributor and cinema chain in Vietnam, alongside Galaxy, Lotte Cinema, BHD Star Cineplex, and CineStar.
CGV has built an eCommerce website on the Magento Enterprise platform (the paid version of Magento, now known as Adobe Commerce) to meet the feature requirements suitable for large enterprises like CGV.
Established in 2009, Kids Plaza is a major player in the eCommerce race in the Baby industry. Kids Plaza has deployed an eCommerce website on the Magento platform to efficiently manage a diverse and extensive product portfolio. The brand regularly runs promotional programmes such as gift shopping promotions, flash sales, buy 5 get 1 free, and loyalty point accumulation for attractive rewards.
This has contributed significantly to the increase in website traffic on every promotional occasion, and deploying Magento can enhance customization and scalability to handle sudden traffic increases. On average, the website receives about 1 million visits per month.
Hoang Phuc International is a high-end fashion retailer for Kappa, Ecko Unltd, Superga, Replay, and Staple, established in 1989. After three decades of traditional business development, the brand decided to transition to participate in the eCommerce market.
To successfully develop the current eCommerce website, Hoang Phuc has used and converted many platforms. As of now, the business is using the Magento platform – an open-source eCommerce platform specializing in eCommerce.
Bach Long is one of the popular retailers of smartphones, tablets, and technology accessories in Vietnam. Similar to other consumer electronics retailers like CellphoneS, Di Dong Viet, Bach Long Mobile also chose the Magento platform to build their websites.
Therefore, the brand’s website has seen significant improvements in features, customization capabilities, and performance, helping the company attract more customers, grow its market share, and increase revenue and profits.
On Off is a lingerie brand established in 2005 with a mission to bring daily comfort to everyone.
On Off has chosen the Magento Open Source version, the free version of Magento, to build its eCommerce website to meet the company’s specific needs for features, customization capabilities, and system scalability.
EROPI is another prominent jewelry brand in Vietnam, specialising in distributing various types of gold, silver, jewelry, gemstones, pearls, wedding jewelry, and feng shui jewelry. After many years of operation, the company has not only expanded its chain of stores nationwide but also developed an online sales channel to meet the shopping needs of customers.
The primary online channel that EROPI focuses on is the eCommerce website built on the Magento Open Source platform with superior customization capabilities. This allows EROPI to develop advanced features and flexible scalability, ensuring the long-term development goals of the business.
At first, the company was established in 2006 under the name Uma Furniture Supermarket and officially changed its name to Baya Furniture and Decoration Supermarket in 2019. Despite the name change, the brand still retains its core values and brings customers high-quality furniture with simple, elegant designs, in line with contemporary trends, featuring neutral colours, and each piece having its own beauty.
As of the current time, Baya’s website attracts nearly 100,000 visits per month, thanks to the proper investment in building an eCommerce furniture website with the open-source Magento platform. The website features an attractive, captivating interface that is user-friendly.
Rohto is a well-known Japanese pharmaceutical and cosmetic brand established in 1899, specialising in manufacturing and selling eye care, skincare, lip care, hair care, cosmetics, pharmaceuticals, etc.
Rohto Vietnam’s eCommerce website is built on the Magento Enterprise version. Through Magento, the website is designed with an attractive and user-friendly interface, integrating features and customer support services to make shopping easier and more convenient.
Annam Gourmet, born out of a deep passion for European cuisine by the founders of the Annam Group, has been a strong player in the Vietnamese market for over 20 years. The Annam Gourmet store chain has expanded significantly, offering imported high-quality products such as premium food, wine, beverages, and cosmetics.
While Annam Gourmet had an existing online presence, it was primarily used for brand development, and the effectiveness of eCommerce was not a primary focus. To ensure the website is fully developed and operates smoothly, Annam Gourmet chose SECOMM and strategic partner Synova to develop the eCommerce website on the Magento Open Source 2 platform.
Here is a list of the top 20 eCommerce websites using the Adobe Commerce (Magento) eCommerce platform in both the international and Vietnamese markets.
With deep experience and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and implementing eCommerce that businesses are facing.
Contact SECOMM now or call directly on the hotline (028 7108 9908) for free advice on developing eCommerce on the Adobe Commerce (Magento) platform!
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WooCommerce is an open-source plugin for WordPress, that enables businesses to turn their brand’s content website into an online store. According to WooCommerce’s report, as of July 2023, over 6 million eCommerce websites are using WooCommerce, capturing more than 25% of the global eCommerce market share.
Here are some well-known brands using WooCommerce in both the international and Vietnamese markets.
Established by Dr. William Mathias Scholl over 110 years ago, Dr. Scholl’s has become a trusted name in foot health care. The brand is known for various innovative products, from shoe insoles and foot-shaping tools to specialized treatment methods.
Despite being a globally renowned brand, Dr. Scholl’s continues to advance with strategies to maximize online sales. By utilizing the open-source eCommerce platform WooCommerce, Dr. Scholl’s has streamlined the process of building an eCommerce website and rationalized the online sales process.
Wienerschnitzel is the world’s largest hot dog chain, founded by John Galardi in 1961. Currently serving over 120 million hot dogs annually, Wienerschnitzel’s website is built using WooCommerce to enter the eCommerce market.
This system also connects franchisees with the main management system, allowing customers to easily locate the nearest restaurants through Google Maps API.
Superdrug Health Clinics is the second-largest well-known health clinic in the UK, with a presence throughout the United Kingdom. The clinics at Superdrug offer various eCommerce pharmaceutical services such as vaccinations for children, sexual health screenings, flu vaccinations, and occupational health services.
By building a basic eCommerce website using WooCommerce, customers can schedule free consultations with nurses/pharmacists or book appointments at specific locations.
GoComics is a popular online comic and cartoon business in the United States. Some iconic cartoons associated with GoComics include Calvin and Hobbes, Garfield, Peanuts, and The Far Side, alongside recent successes like Pearls Before Swine, The Boondocks, and Foxtrot.
By building a WooCommerce website, users can choose between two membership options – free and premium – to gain personalized access to the GoComics library and shop online for items such as art prints, books, and calendars, ideal for comic enthusiasts of all ages.
The Kind Pen is a vape (electronic cigarette) manufacturing company based in Ocean City, New Jersey, USA. With a lifetime warranty and over 1,000,000 satisfied customers, this brand has quickly become a trusted name in the industry.
Kind Pen has decided to use WooCommerce to enhance the user experience on its online store. Images are optimized and converted into fast-loading formats without compromising quality, CSS and JavaScript files are compressed and merged, and with WordPress and WooCommerce extensions, the results have yielded unexpected benefits for user experience, such as a more than 35% increase in website loading speed.
Badeloft is an online retailer of bathroom fixtures founded by Cedric Christiani in Berlin, Germany, in 2009. After achieving certain successes in their home country, Cedric set his sights on the U.S. market. He recruited some high school friends, Eric Jensen and Tyler Kuhlman, and together, they established Badeloft USA at the end of 2013. Today, the company has rapidly expanded to the point where its sales have surpassed the European market.
In 2017, Badeloft decided to transition its eCommerce website platform from X-Cart to WooCommerce due to its customization capabilities and the availability of numerous extensions.
All Blacks is the national rugby team of New Zealand and is the most successful international sports team in the past 100 years. With such a long and illustrious history, it’s no surprise that the team’s jerseys, training gear, and support equipment are highly favoured by fans worldwide.
This provided the foundation for All Blacks to establish an online store for the brand on WooCommerce, offering a variety of products for supporters of all ages.
“We selected WooCommerce as it allowed for easy integration into the team’s other back-office systems.“– Norm McKenzie, Meta Digital
Telldus is a Swedish brand specializing in home automation products, aiming to provide simple solutions to everyday problems to enhance one’s quality of life tremendously.
“We believe that simple solutions to small everyday problems can increase one’s quality of life tremendously.”
To expand its customer base in Sweden, Tellus chose WooCommerce to build its website due to its customization capabilities and support for integration with enterprise resource planning (ERP) systems and product information management (PIM).
Grace Loves Lace is a wedding fashion brand founded by Megan Ziems in 2011 in Australia. The brand is renowned for its beautiful, handcrafted, and custom-fitted wedding attire.
After years of development in both offline and online markets, Grace Loves Lace has become one of the most popular and successful eCommerce websites for wedding fashion nationwide. The success is, in part, attributed to the WooCommerce website system designed to focus on professional product images and optimized for high conversion rates and mobile-friendliness.
Daelmans Stroopwafels is the world’s leading company in Stroopwafels (traditional Dutch syrup waffles). Established in 1909, Daelmans has elevated the stroopwafel to become a globally popular pastry.
Over the years, the small bakery in Vlijmen has evolved into an international business. Therefore, building a WooCommerce website is essential, allowing customers to shop online and design their custom stroopwafel boxes.
Established in 1991, Hải Triều has over 30 years of experience in the watch market. To become the leading watch retailer in Vietnam, Hải Triều has combined its eCommerce strategy on the WooCommerce platform with a unique business model to adapt to changes in the market and consumer preferences.
As of now, Hai Trieu’s eCommerce website has over 2 million monthly visits and is a prominent figure consistently topping the rankings in the fashion eCommerce sector in Vietnam (according to iPrice).
Dien Thoai Vui – The name carries a commitment to bring joy and happiness to customers with damaged phones or other electronic devices such as laptops, tablets, smartwatches, etc.
After many years of operation, Dien Thoai Vui has become a familiar destination for many customers both online and offline. The website system of Dien Thoai Vui is built on WooCommerce, allowing customization to a certain extent for the consumer electronics industry’s functionalities, as well as supporting integration with many third-party services.
Clickbuy is a well-known retail system for technology products in Vietnam, established in 2012. Currently, the Clickbuy system has expanded to include 5 stores and 2 modern service centres in Hanoi and Ho Chi Minh City.
Similar to Dien Thoai Vui, Clickbuy is also built on WooCommerce due to its customization capabilities and integration with many third-party services through WordPress.
Nha Thuoc Than Thien is a retail pharmacy chain meeting GPP standards in Vietnam. This brand specializes in prescription drugs, over-the-counter medicines, and some other healthcare products.
The business combines an offline pharmacy model with an online pharmacy through its main sales channel, an eCommerce website developed with WooCommerce. The website is designed for easy navigation, featuring basic functionalities that help customers easily search for products, make purchases, and track orders.
Paula’s Choice is a skincare and cosmetics brand founded by Paula Begoun, a leading expert in beauty and skincare. This brand is renowned for producing high-quality and meticulously researched skincare products, often recognized for their simplicity and transparency in ingredient disclosure.
After establishing a presence in the Vietnamese market, Paula’s Choice decided to build a website on the WooCommerce platform for the ability to customize the website and leverage the existing functional system.
Beauty enthusiasts in Ho Chi Minh City undoubtedly know about Bo Shop, a brand that offers a wide range of quality cosmetics from skincare to makeup at specific and affordable prices, catering to all beauty care needs.
To become the leading cosmetics retail brand in Vietnam, the company swiftly developed an eCommerce website with WooCommerce to align with modern business trends.
AB Beauty World (ABBW) emerged amid the Covid-19 pandemic in 2020, positioning itself as the leading family cosmetics hypermarket in Vietnam. Despite the seemingly untimely launch, the brand did not succumb to adversity.
Just two years after opening its first store, AB Beauty World has grown and expanded to nearly 20 branches across districts and neighbourhoods in Ho Chi Minh City, thanks to timely adaptation and a focus on eCommerce development.
The cosmetics selling website of AB Beauty World is built with WooCommerce, featuring industry-specific design and functionality. In a short time since its launch, the website has garnered high traffic for a newcomer in the digital transformation race.
Founded in 2004, Orchard is the destination for over 200 premium perfume brands worldwide. To become the number one perfume retail brand in Vietnam, Orchard early on implemented eCommerce to tap into the ‘gold mine’ of this market.
To date, Orchard’s eCommerce website, built with WooCommerce, is the top choice for customers who love to shop for perfumes online.
With a minimalist and cosy interior design style, Nhà Xinh (Beautiful Home) chooses simplicity for each of its products. This is evident in the eCommerce website’s interface, which is built on the WooCommerce platform, and features a simple and user-friendly design.
In addition, Nha Xinh’s website incorporates 360-degree technology, allowing customers to experience the company’s furniture products remotely in a realistic manner, exploring every nook and cranny of the room and every angle of the product with detailed information and pricing for each item.
Established in 2007, Vietnam Wine Cellar Co., Ltd. is one of the largest wine companies in Vietnam, specializing in providing a wide range of products, including wine, beer, whiskey, food, mineral water, tea, and high-quality ceramics.
Winecellar pursues an eCommerce business model by investing in building a website on the WooCommerce platform. Through this, the company can easily reach numerous potential customers in the online market.
Above is a list of the top 20 eCommerce websites using the WooCommerce platform in both the international and Vietnamese markets.
With deep expertise and experience in developing complex eCommerce systems on WooCommerce for various clients such as Laybyland (Australia, the US, New Zealand), Jasnor (Australia, New Zealand), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and implementing eCommerce solutions that businesses are currently facing.
Contact SECOMM today or call directly on the hotline (028 7108 9908) for a free consultation on deploying a WooCommerce website for your brand.
29/12/2023
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The jewelry eCommerce sector is a promising market experiencing swift growth. According to statistics, the global eCommerce jewelry market is currently valued at about 57.4 billion USD and is anticipated to reach approximately 117 billion USD by 2027.
Jewelry eCommerce involves selling various jewelry items, including necklaces, rings, earrings, bracelets, gold, silver, diamonds, pearls, gemstones, and other pieces, conducted through online channels.
This type of eCommerce involves the purchase and sale of jewelry products through websites, applications, or online marketplaces.
Jewelry eCommerce is increasingly thriving, especially in the context of the COVID-19 pandemic. According to a report from the Vietnam eCommerce Association (VECOM), the Vietnamese jewelry eCommerce market is estimated to reach 10 trillion VND in 2022, showing a growth of 25% compared to 2021.
Several factors are driving the potential of jewelry eCommerce, including:
According to the World Bank report, the middle class in Vietnam is steadily increasing, from 13% of the population in 2016 to 26% in 2026. It is expected that the middle class in Vietnam will continue to grow in the coming years.
On a global scale, according to the McKinsey Global Institute report, the global middle class is projected to increase from 1.8 billion people in 2020 to 4.9 billion people in 2030. This growth will generate significant demand for premium products and services, including jewelry and gemstones.
According to Metric report, as of June 2023, Vietnam has over 100,000 eCommerce websites, a 20% increase compared to 2022. The most popular product categories on Vietnam’s online marketplaces include fashion, home appliances, electronics, and jewelry.
On the international market, according to Statista’s report, as of June 2023, there are over 280 million active eCommerce websites worldwide.
The growth of online shopping channels, specifically individual eCommerce websites, has created many opportunities for jewelry eCommerce businesses to reach a larger audience, including customers in distant regions away from the main stores.
The advancement of technology is one of the crucial factors driving the potential of jewelry eCommerce. When integrating innovative technologies like VR/AR, and AI into your jewelry website will enrich the online shopping experience, making it more engaging and appealing to customers.
Alongside the opportunities, jewelry brands still have to confront the challenges of the market
The jewelry industry faces intense competition, with numerous businesses, both large and small, vying for market share. This requires jewelry brands to exert efforts to compete in terms of pricing, product quality, and the services they provide on their eCommerce website.
Counterfeit goods are often made from low-quality materials and are significantly cheaper than genuine products. This poses a significant challenge for the online jewelry market, as consumers struggle to differentiate between authentic and fake items, leading to adverse effects on jewelry brands.
Market trends are always changing, particularly in the jewelry eCommerce industry. It requires you to stay constantly updated to cater to evolving customer demands.
When purchasing jewelry products, customers desire an online shopping experience similar to in-store shopping. Because they want to view products directly, read reviews from other customers, and receive guidance from sales staff.
Tiffany & Co. is a premium jewelry brand headquartered in New York, USA, established in 1837 by master jeweler Charles Lewis Tiffany. The company embraced eCommerce early on and has become one of the largest online jewelry retailers globally.
Tiffany & Co.’s eCommerce website is built on the Adobe Enterprise Cloud platform, enabling the business to provide flexibility and scalability to meet customization needs and long-term development goals.
Leveraging resources from the leading Adobe Commerce eCommerce platform, the business has utilized Adobe Experience Platform Launch, Adobe Target, Adobe Experience Platform Identity Service, and more to deliver customized and personalized services for its customers.
Pandora is a retail jewelry brand established in 1982 by Per Enevoldsen in Copenhagen, Denmark. The brand is known for customizable bracelets and other specially designed jewelry lines.
Pandora’s eCommerce website for the US and UK markets is built on the Salesforce Commerce Cloud platform, while the Vietnamese market utilizes Haravan. Therefore, the US and UK versions will have more specialized features such as wishlists, quick view, product comparison, loyalty programs, etc.
PNJ, or Phu Nhuan Jewelry, is a reputable jewelry brand with a long history and a widespread network of stores across Vietnam. Founded in 1988 in Phu Nhuan District, Ho Chi Minh City, Vietnam.
Initially, PNJ’s eCommerce website was built on the CS-Cart platform. As it grew, PNJ re-platform to WooCommerce to design its eCommerce website. This move benefits the PNJ website with many amazing features, including diverse payment method integration, product size customization, store location search based on province/city and district, and the flexibility of choosing between home delivery and in-store pickup.
The Bottom Line
In general, jewelry brands face numerous challenges and opportunities to make strides in the eCommerce landscape. Achieving success in this industry requires innovation, responsiveness to customer demands, and staying abreast of the latest technological trends.
Learn more: 10 Jewelry eCommerce Websites in Vietnam & Worldwide
Understanding both the opportunities and challenges when deploying jewelry eCommerce websites, SECOMM has a team of experts and a wide range of solutions to help you make it a reality.
Contact us or call the hotline at 028 7108 9908 to get started!
29/12/2023
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Jewelry eCommerce is a significant playground for many players. Exquisite jewelry pieces made from gemstones, gold, and silver are brought closer to consumers through eCommerce websites.
Brands worldwide, including those in Vietnam, not only strive to introduce a series of creatively innovative collections but also emphasize providing a better online shopping experience for customers.
Learn more: What opportunities are open to the jewelry eCommerce?
Let’s explore the allure of the jewelry world through the list of the 10 most notable jewelry eCommerce websites in Vietnam and around the world.
With a history spanning over a century, Cartier has firmly established itself as a symbol of luxury and sophistication in the jewelry market.
Renowned for its exquisite and unique jewelry creations made from the finest gemstones and precious metals, including gold and silver, Cartier goes beyond merely producing and selling products.
The brand also offers services such as care, repairs, and gift packaging.
Cartier’s eCommerce website is meticulously crafted on the Salesforce Commerce Cloud, a leading open-source platform for eCommerce development. This choice ensures that the online shopping experience on Cartier’s platform is optimized to reflect the brand’s spirit and values.
The website design embraces a minimalist approach and incorporates various features such as AR, allowing customers to examine products from different angles visually. Additionally, it features an intelligent search system that provides accurate results even if customers make typing errors and allows for checking product availability at any store.
Tiffany & Co. stands as a premier and globally renowned jewelry brand. Its product range includes exquisite jewelry items such as rings, necklaces, earrings, and watches, crafted from precious metals like silver, gold, and platinum, along with precious gemstones such as diamonds, pearls, and green beryl.
Tiffany & Co.’s eCommerce website is built on the Adobe Commerce platform. offers flexibility and scalability to meet custom needs and long-term development goals. Similar to Cartier, Tiffany also provides customers with various services, including product selection advice and product care.
Notably, Tiffany’s website includes an outstanding store locator feature based on the radius, enabling customers to easily identify the nearest stores based on city, zip code, and offered services, facilitating a seamless shopping experience.
With over 30 years of reputation in the crafting and selling of high-end jewelry, PNJ is one of the most renowned jewelry and diamond brands in Vietnam.
PNJ offers customers a diverse and extensive selection of jewelry, catering to every need and aesthetic preference, from wedding jewelry, feng shui jewelry, diamond jewelry, colored stone jewelry, and Italian gold jewelry, to Disney and STYLE by PNJ jewelry.
PNJ’s eCommerce website is built using the PHP programming language, a popular and effective language for developing web applications. The website features a user-friendly interface, allowing customers to quickly and conveniently view, search, compare, and purchase jewelry products.
The website also includes several notable features, such as integrated diverse payment methods, product size selection, store search by province/city and district, and options for home delivery or in-store pickup.
Originating from New York, USA, ANA LUISA is a prominent jewelry brand with a vision of enhancing life through unique and luxurious jewelry pieces. ANA LUISA selects premium materials such as 14k gold, 925 sterling silver, lab-grown diamonds, and cultured pearls to create diverse collections suitable for every style and personality.
The eCommerce website of ANA LUISA is built and developed on the Shopify SaaS platform. The website features a simple and elegant design with a white color scheme, fitting seamlessly into the accessory and jewelry industry. ANA LUISA focuses on enhancing features to provide the best online shopping experience for customers.
Features include order tracking by order number and zip code, quick product view, pre-ordering with notifications upon availability, product recommendations based on viewing history, and displaying the number of products sold within the last 24 hours.
Missoma is a jewelry brand hailing from London, UK, specializing in gold and silver recycled jewelry with modern, refined, and distinctive designs. The brand features several standout jewelry collections, including Lucy Williams, Harris Reed, Savi, Zenyu, Molten, and many more.
The eCommerce website design of Missoma reflects the inherent sophistication and minimalism of the jewelry industry. The website is built and developed using Shopify, facilitating easy integration with a variety of third-party applications to enhance the customer shopping experience with richness and quality.
Some notable features of Missoma include the integration of diverse payment methods, including Buy Now Pay Later with Klarna; an automatic multi-currency conversion feature based on the user’s IP; product filtering based on material and size; and the incorporation of the loyalty program “The Rewards Stack” for loyal customers.
Founded by Michael Saiger in 2008, Miansai is a leading American jewelry brand. Miansai specializes in creating simple, elegant, and unique designs for both men’s and women’s jewelry, using carefully selected and handcrafted raw materials. The brand offers various jewelry collections, including necklaces, bracelets, rings, earrings, keychains, and many other accessories.
Miansai also utilizes the Shopify platform to build its eCommerce website, incorporating industry-specific features such as product size selection, product and collection filtering and searching, automatic currency conversion based on the user’s IP, search suggestions, and integration with social media platforms like Facebook, Pinterest, and Instagram.
Catbird is a high-end jewelry brand established in 2004 in New York City, USA. The brand is known for its sophisticated and artistic designs. Catbird’s products are crafted from various materials, including gold, silver, gemstones, and more.
The eCommerce platform of the Catbird jewelry website is Magento Open Source, offering exceptional flexibility that allows the brand to build a range of enhanced features for a smooth and enriching shopping experience for customers.
Some notable features on the Catbird eCommerce website include product search and filtering, product size selection, personalized jewelry customization options, and automatic currency conversion based on the user’s IP.
Notably, the Catbird website includes a “Web Accessibility” feature, allowing customization of website accessibility, including adjusting viewing modes for users, modifying content size and alignment, and changing interface colors.
Huy Thanh Jewelry is one of the renowned jewelry brands in Vietnam. With a mission to bring beauty and value through each piece of jewelry, the brand has made a mark in the hearts of consumers with its exquisite and unique products, handcrafted from precious gemstones and metals such as gold and silver.
The Huy Thanh Jewelry eCommerce website is built on the Haravan Enterprise platform, one of the popular eCommerce platforms in Vietnam. Some notable features of the Huy Thanh Jewelry website include product filtering and search, customization of size, material, and color, as well as integration with various social platforms and payment methods.
EROPI is another prominent jewelry brand in Vietnam specializing in distributing various types of gold, silver, jewelry, gemstones, pearls, wedding jewelry, and feng shui jewelry. After many years of operation, the company has expanded its chain of stores nationwide and developed an online sales channel to meet the shopping needs of customers.
EROPI’s primary online channel is its eCommerce website, which has been invested in and built on the Magento Open Source platform. With excellent customization capabilities, this platform allows EROPI to create advanced features and flexible expansion capabilities, ensuring the long-term development goals of the business.
STONE AND STRAND is a jewelry brand established in 2013 in the United States. STONE AND STRAND offers a range of jewelry products, including rings, necklaces, earrings, and various other jewelry designs. All products are designed with exquisite craftsmanship and perfect details, reflecting the brand’s creative vision.
The STONE AND STRAND website is built on the Shopify eCommerce platform, one of the preferred platforms for many jewelry brands worldwide. In addition to an easily filterable and searchable product portfolio, the website also features order tracking via email and integrates multiple payment methods, including Buy Now Pay Later with Affirm.
Above are 10 amazing jewelry eCommerce websites in Vietnam and worldwide. This is evident that modern jewelry brands are not only focusing on developing their business through traditional retail channels but have rapidly embraced and expanded in the online space.
A well-designed and appealing eCommerce website not only helps these brands connect with a large pool of potential customers but also reflects their professionalism and vision.
With an in-depth understanding of eCommerce and a wealth of experience in successfully developing jewelry website projects, SECOMM will help you enhance your online presence quickly and effectively.
Contact us or call the hotline at 02871089908 to start deploying your first jewelry eCommerce website today!
22/12/2023
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In the ever-growing digital age, online drugstores have become an ideal destination for global users seeking convenient and safe ways to care for their health and purchase medications online. The robust growth of eCommerce and changes in user behavior have driven the expansion of this pharmaceutical eCommerce industry.
Below are some crucial insights into why pharmaceutical eCommerce has become an essential component of the modern healthcare system.
Pharmaceutical eCommerce has become a promising business model in recent years. According to the “Healthcare eCommerce Global Market Report” compiled by The Business Research Company, pharmaceutical eCommerce is categorized into three main models:
This is a model that enables consumers to order and purchase various products such as prescription drugs, over-the-counter medications, vitamins, dietary supplements, healthcare, personal care, etc., through online shopping channels.
Some well-known pharmaceutical eCommerce by type examples include Droga Raia (Brazil), Netmeds (India), Pharmacity (Vietnam), etc.
Consumers can access healthcare consultation, advice, and diagnostic services through various applications for this type of pharmaceutical eCommerce. Under this model, consumers typically subscribe to and pay for these services through packages or on a subscription basis (monthly or yearly).
Companies adopting this service-oriented eCommerce model include Teladoc (USA), iCliniq (India), SBB Healthcare (Vietnam), and others.
This pharmaceutical eCommerce model often involves websites or applications created by hospitals/clinics to assist patients in scheduling appointments, offering healthcare packages, prescription medications, and more.
Examples of hospitals/clinics following the eCommerce model by end-users include The Royal Melbourne Hospital (Australia), NYC Health+ Hospital (USA), Vinmec (Vietnam), and others.
Certainly, Covid has not only led to a rise in traditional healthcare expenditures but has also acted as a driving force for pharmaceutical eCommerce. In the United States, telehealth visits witnessed a remarkable surge of 2,600% in March 2020 (during the peak of the COVID-19 outbreak in the U.S.) compared to the same month in 2019.
The growth of the pharmaceutical eCommerce market seems unabated. According to a recent report by CMS, total healthcare spending in the United States reached $3.8 trillion, marking a 4.6% increase in 2022. The Asia-Pacific region is anticipated to experience rapid growth in healthcare eCommerce, with a projected CAGR of 20.5% from 2020 to 2027.
Nielsen predicts that the pharmaceutical eCommerce market in Vietnam will attain a value of $10 billion by 2025.
Some other reasons for the rise of pharmaceutical eCommerce include:
Apollo Pharmacy is a well-known retail pharmacy chain in India, affiliated with the Apollo Hospitals. After years of operation in the healthcare sector, Apollo decided to establish an eCommerce website to serve millions of customers nationwide. The Apollo eCommerce website is built on the Magento platform, ensuring the capability to manage an extensive product catalog.
Beyond selling prescription and non-prescription drugs, as well as health care products, Apollo also provides various related services. Among these, notable offerings include online consultation services, health check-up appointments, vaccination appointments, and insurance sales.
Teladoc Health, Inc. is an American healthcare technology company headquartered in Purchase, New York. The company provides remote healthcare services, including video consultations, phone consultations, and remote health monitoring.
By rapidly deploying a website and eCommerce application, along with the utilization of cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), and data analytics, Teladoc has been able to enhance customer experience and deliver improved remote healthcare services.
Mayo Clinic was founded in 1889 by Dr. William W. Mayo and his two sons, Dr. Charles and Dr. William J. Mayo. Initially, Mayo Clinic was a small clinic specializing in providing healthcare services to the local community. However, the hospital quickly expanded and became one of the leading hospitals in the world.
Much of Mayo Clinic’s success can be attributed to the early adoption of eCommerce, allowing patients to schedule appointments, check test results, and purchase medications online. This has helped patients save time and effort, contributing to Mayo Clinic’s overall success.
Learn more: The 10 Best Remarkable Pharmacy eCommerce Websites
The Bottom Line
Pharmaceutical eCommerce not only brings convenience and diverse choices for consumers but also presents attractive business opportunities for healthcare enterprises. If invested systematically and guided correctly, businesses in this field can seize significant opportunities in this promising market.
With extensive experience in implementing eCommerce for customers in various countries, SECOMM understands the difficulties and challenges that businesses face during the deployment process.
Contact SECOMM now or call directly at the hotline number (02871089908) today for a free consultation
21/12/2023
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Trong thời đại thương mại điện tử đang ngày càng lên ngôi như hiện nay, việc thu thập, phân tích và ứng dụng thông tin kinh doanh là một yếu tố quan trọng để nắm bắt được các cơ hội mới trong thị trường.
In the current era dominated by eCommerce, gathering, analyzing, and applying business information is crucial to seize new opportunities in the market. Business intelligence (BI) can be an invaluable tool for managing corporate data for enterprises.
So, what is Business Intelligence, and what makes it the perfect choice for large businesses?
Business Intelligence (BI), often referred to as intelligent business or corporate intelligence, is an information technology management system involved in collecting, organizing, analyzing, and transforming business data into valuable information to support decision-making and guide business strategy for enterprises.
BI systems help businesses track and measure key business performance indicators such as revenue, profit, profitability, customer satisfaction, consumer behaviour, favourite products, etc. Through the analysis and comparison of this collected data, BI systems enable the visualization of trends and the most suitable business models, thereby assisting corporate managers in developing appropriate business strategies.
A BI system is a collection of technologies, tools, and methods used to deploy the BI process in a business. This BI system typically includes components such as:
Tableau is an interactive data visualization software focused on business intelligence. Established in 2003 in Mountain View, California, and now headquartered in Seattle, Washington, Tableau was acquired by Salesforce in 2019 for $15.7 billion.
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Microsoft Power BI is an interactive data visualization software developed by Microsoft in 2011, with a primary focus on business intelligence.
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Looker is a popular BI system used for data visualization and analysis in large enterprises. This system allows users to access, explore, and analyze data most intuitively.
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Amazon QuickSight is a serverless BI service operating on the cloud, developed by Amazon and released on February 22, 2022. Amazon QuickSight provides tools for data visualization, interactive dashboards, and machine-learning-supported data analysis.
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ThoughtSpot is a self-service BI system developed in 2012. This system allows users to easily search, query, and visualize data, making it a popular choice among businesses.
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View more: What is PIM? The 5 best PIM software for large enterprises
The above is a summary of 5 BI software options for large-scale enterprises, detailing the individual advantages and disadvantages of each system. Depending on the needs for BI system development and budget planning, businesses can consider and choose the most suitable BI solutions.
Contact SECOMM to learn more detailed information!
21/12/2023
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Mini Apps or Mini Programs are small applications developed within Super Apps, allowing users to access them without the need for frequent downloads or updates like Native Apps (applications for Android and iOS) or Hybrid Apps (cross-platform applications)
Currently, there are various types of these apps, but the most popular ones include:
For example: Mini App on Momo
In addition to internal apps like ‘Heo Đất Momo’ or ‘Đi bộ cùng MoMo,’ MoMo has ambitious plans to expand its ecosystem by integrating these apps from partner brands. This e-wallet has allowed the integration of these apps from various brands in different sectors such as 7Eleven, AhaMart, Highlands Coffee, etc.
All Super Apps such as MoMo, Tiki, Shopee, Lazada, and Zalo allow other brands to register for free. However, businesses must pay for in-house IT teams or outsource to external units to develop these apps.
Compared to Native Apps or Hybrid Apps, Mini Apps have a simpler framework (pre-written code segments) and useful APIs (Application Programming Interfaces), enabling developers to deploy applications quickly within a cost-effective budget.
When businesses release these apps on Super Apps such as MoMo, Zalo, Tiki, Lazada, and Shopee, these brands gain access to and leverage millions of existing users. Here are the user statistics for some of these platforms:
Moreover, these apps can also take advantage of the existing utilities within the ecosystem of these “Giant” Apps, such as online payment, delivery services, marketing tools, etc.
These apps typically have very low file sizes, averaging around 10MB. This allows these applications to deliver a smooth user experience. By leveraging the ecosystem provided by “Giant” Apps, customers can have a seamless experience encompassing various activities such as shopping, payment, order tracking, customer support communication, voucher accumulation, etc., all within a single application.
During the eCommerce journey, businesses go through various stages: Social media commerce (Facebook, Zalo) → Selling on eCommerce platforms (Shopee, Lazada, Tiki, Sendo) → Mini App → Basic eCommerce website and app → Advanced eCommerce website and app.
Among these, these apps serves as a perfect stepping stone for businesses to adapt to technological infrastructure, navigate the eCommerce environment, and launch more effective online business campaigns.
While these apps are no longer unfamiliar globally, the term is still relatively new in Vietnam. Currently, in Vietnam, only Tiki has a dedicated team developing Mini Apps for businesses on the Tiki platform (Tini App). To develop these apps on other Super Apps, businesses must engage with development teams or agencies specialising in this area.
When releasing a Mini App, businesses must trade off the risk of customer data being in the hands of the ‘big players’ because all source code and data are stored on the servers of the “Giant” Apps.
Not expressing the full uniqueness of the business: Although each app is unique to individual businesses, it has to adhere to certain standards set by the “Giant” Apps, including frameworks, APIs, UI components, etc., to synchronize the interface with the ‘parent app.’ While this can provide a consistent user experience, it may not showcase the brand’s distinct personality.
In general, these apps serve as a perfect stepping stone for any business looking to enter the eCommerce market by leveraging the advantages of “Giant” Apps. However, limitations such as technical resources, user data, and brand positioning need to be carefully weighed before making a final decision.
21/11/2023
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The eCommerce landscape in SEA is experiencing robust growth, with a CAGR of 11.43%. The anticipated total revenue for 2023 is projected to reach USD 109 billion, as reported by Statista. Moreover, there are over 2000 eCommerce websites built on the Magento platform within this market.
For most Magento deployment projects, collaboration with experienced developers on this platform is crucial. This partnership ensures joint planning, design, and development of customized websites tailored to the specific requirements of each business.
This article will delve into why Magento remains the preferred platform for eCommerce website development and spotlight the top 5 Magento developers in the SEA region, including Kemana (Indonesia), Lime Commerce (Indonesia), SECOMM (Vietnam), Sweetmag (Malaysia), and 1902 Software (Philippines).
Magento is an open-source eCommerce platform built using the PHP programming language and the Zend Framework. In 2018, Adobe officially acquired Magento and rebranded it as Adobe Commerce, aiming to integrate this platform into Adobe’s suite of digital solutions.
This merger has enhanced Magento’s capabilities and provided businesses with a more comprehensive eCommerce solution powered by Adobe.
Magento has two main versions: Magento Open Source – a free version (formerly known as Magento Community Edition) and the paid version called Adobe Commerce (formerly Magento Commerce).
The paid version offers users two options: on-premise and on-cloud, with numerous upgraded features and enhancements to meet higher demands for customization and scalability.
Being an open-source platform, Magento provides businesses with the flexibility to access and modify source code, functionalities, themes, and extensions. Moreover, Magento can efficiently handle up to 500,000 daily visits and imposes no restrictions on annual sales volumes.
According to BuiltWith, there are currently over 144,000 active Magento websites including several global brands experiencing significant traffic, such as:
Notably, some high-traffic eCommerce websites in the Southeast Asian market are also using Magento, such as:
These leading brands leverage the Magento platform to execute complex customizations for their eCommerce systems, enhancing their capabilities in handling high traffic, extensive product catalogs, and substantial sales volumes. Therefore, for any business seeking a highly customizable and scalable eCommerce platform, Magento is likely the first name that comes to mind.
Headless Commerce is an eCommerce trend with 80% of businesses planning to adopt this approach within the next two years, according to Salesforce’s “State of Commerce” report.
For the demands of Headless architecture, the open-source Magento platform stands out as an optimal choice. Unlike traditional Magento architecture, Headless Magento utilizes GraphQL API to support various frontend designs for different devices and screens. This setup is optimized and integrated into the existing backend system to deliver a seamless omnichannel experience.
Moreover, Adobe offers enterprises an advanced suite to enhance the efficiency of Headless Commerce operations. This suite includes Adobe Experience Manager (Content Management), Adobe Analytics (In-depth analytics reporting), and Adobe Marketo Engage (Marketing automation).
According to Emergen Research, the global Progressive Web App (PWA) market is expected to reach 10.44 billion USD by 2027. Therefore, it’s not surprising that many businesses are turning to Magento’s PWA Studio features. This toolkit facilitates the rapid development, launch, and maintenance of PWAs.
Moreover, businesses adopting Headless Commerce can seamlessly integrate with PWA Studio to customize frontend designs. PWAs are often combined with Headless architecture to create Headless PWAs, replacing conventional frontends with PWA storefronts to enhance website performance.
Moreover, Magento PWA utilizes Service Worker technology for device caching, significantly boosting page load speeds by 2 to 3 times.
Magento boasts a thriving and engaged community comprising developers, designers, and users. This community consistently generates modules, themes, plugins, and integrated add-ons for the Magento platform.
Moreover, there are many Magento developers in the market, making it easy for businesses to find a suitable partner.
In addition, prominent forums like Reddit, Quora, Substack, Slack Groups, and online conferences provide platforms for Magento users to exchange knowledge and experiences.
Hence, beyond direct support from collaborative partners, these forums serve as invaluable resources whenever businesses face challenges or require assistance throughout the Magento deployment journey.
Magento is designed to meet almost every need when it comes to creating professional and custom eCommerce websites.
However, not all businesses have the technical expertise and understanding of Magento to start and successfully implement this platform. This is why many businesses seek to collaborate with Magento developers to bring their ideas and business goals to life.
Below are 5 Magento agencies in South East Asia, boasting exceptional experience and expertise.
SECOMM (Vietnam)
SECOMM is known as a provider of comprehensive and specialized eCommerce solutions tailored to each business model and requirement.
Established in 2014, SECOMM has successfully collaborated on and developed Magento eCommerce websites for numerous major clients spanning from Australia, Singapore, Hong Kong to Vietnam, including LaybyLand, Changi Airport Group, My Market, Annam Group, and Vinamilk.
Going beyond Magento website development collaborations, SECOMM and its clients strategically outline sustainable short and long-term development plans, ensuring continued leadership in the targeted markets.
With vast experience in executing over 300 custom Magento website development projects for clients worldwide, SECOMM has firmly established itself as a premier professional Magento developer in Vietnam.
Established in 2011, Kemana Technology is a private company consisting of a team of experts with over a decade of experience in the eCommerce industry. Recognized as an official Silver partner of Adobe, Kemana stands out as a leading Magento developer in the broader APAC region and specifically in Indonesia.
When it comes to eCommerce website development services, Magento is the core technology solution that the company suggests to its clients.
Moreover, Kemana leverages Magento’s exceptional customization capabilities to deliver Omnichannel deployment solutions for retailers, offering two primary services: Click & Collect (Pick Up In-store) and Ship From Store.
Similar to Kemana Technology, Lime Commerce is also among the top Magento developers in Indonesia. Established in 2014, the company holds the Bronze partnership status in the Adobe Solution Partner Program. Lime Commerce provides personalized solutions tailored to meet the deployment needs of each customer segment.
As a dedicated eCommerce development company focusing on Magento, Lime Commerce offers a range of comprehensive services and solutions related to the Magento platform.
This includes custom design and development of Magento eCommerce websites, system maintenance and updates, optimization of website performance and security, and implementation of various crucial integrations.
Established in 2008, Sweetmag Solutions has distinguished itself as a premier provider of Magento website development solutions in Malaysia, offering a range of associated web services. Over the years, Sweetmag has achieved Bronze-level partnership status in the Adobe Solution Partner program.
Sweetmag provides a seasoned team to build Magento eCommerce websites to meet specific requirements and objectives related to customer experience and conversion.
Through collaborations with prominent brands like Padini, Innisfree Malaysia, Parkson Online, and Caring Pharmacy, the company has firmly established its position in the Malaysian eCommerce market.
Founded and operated since 1998 by Danish programmer Peter, 1902 Software has evolved into a prominent software development and eCommerce solutions company in the Philippines. Their key services include AI development, eCommerce solutions, custom software development, and innovative design, all of which contribute to their notable reputation.
In the realm of eCommerce development, the company excels in delivering solutions for creating powerful, flexible, and scalable Magento websites. With a track record of successful projects, 1902 Software has earned positive reviews from satisfied clients.
The effectiveness and popularity of Magento are demonstrated by the numerous businesses, spanning from medium-sized enterprises to large corporations, that have successfully implemented and operated their eCommerce websites on this platform. Moreover, the global Magento developer community is extensive, and the Southeast Asian region is no exception, featuring top-notch specialists with high technical expertise and extensive experience in Magento, as mentioned in the article.
Contact or call SECOMM’s hotline at (+84)28 7108 9908 to build your Magento eCommerce website today!
21/11/2023
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As per Statista’s data, Social Commerce worldwide generated 992 billion USD in revenue in 2022, with projections indicating a potential surge to 2.9 trillion USD by 2026. This positions Social Commerce as a highly valued and potential trend in the future of eCommerce.
Social Commerce is a term that combines two key concepts: “Social” and “Commerce”.
It represents a business model that seamlessly integrates social media and eCommerce, aiming to create a shopping experience that is more interactive and connected for customers.
Social Commerce enables users to view and purchase products directly through social media platforms such as Facebook, Instagram, TikTok, etc.
This approach allows customers to delve into product details, read reviews, engage with comments from other users, and even make direct purchases through business posts, advertisements, or social platform storefronts.
The Social Commerce model often comes with interactive features, product-sharing capabilities, and personalized product recommendations.
Social Commerce takes advantage of the widespread popularity and extensive user base on social media platforms to naturally amplify the reach and influence of products and brands.
Social Commerce and eCommerce are two distinct online business models, yet they share the common goal of online commerce. Here are the differences between these two models:
There are various popular types of social commerce, and the choice depends entirely on the scope and objectives of each business. Here are some common types of social commerce:
Social Commerce facilitates businesses in reaching millions of users across various social media platforms, particularly globally popular ones like TikTok, Facebook, Instagram, and Pinterest.
This approach not only boosts brand awareness but also promotes businesses’ products and services to the extensive user base on these platforms, creating organic traction through user sharing and interaction.
The renowned sportswear brand Nike has successfully implemented Social Commerce by leveraging engaging posts, videos, and advertisements on social media platforms such as Facebook, Instagram, and Twitter.
The brand consistently runs advertising campaigns encouraging users to share their product experiences. Through user-generated posts and the strategic use of specific hashtags, Nike has sparked natural virality, resulting in an increased level of brand recognition.
A key feature of social commerce is its focus on creating a seamless online shopping experience for users, simplifying the transition from product browsing to actual purchases. Customers can buy directly from posts, advertisements, or online stores on social media platforms.
This not only streamlines the shopping process but also enables businesses to optimize customer experiences, save time, and boost the eCommerce sales volume for the brands.
The cosmetics brand L’Oréal has created various TikTok channels for each target market in its beauty chain, such as lorealparis (global), lorealparisusa (U.S. market), lorealparis_vn (Vietnamese market), lorealparisid_shop (Indonesian market), lorealparisth_store (Thai market), and so on.
This approach not only allows the brand to reach the right target audience but also takes advantage of TikTok Shop, enabling customers to purchase products directly through L’Oréal’s TikTok channel.
Presently, social media platforms offer comprehensive analytics and data measurement tools for businesses. For instance, Instagram Insights provides demographic information such as gender, age groups, and geographic locations.
Facebook Audience Insights goes a step further in collecting detailed data about a business’s target audience, while TikTok Pixel allows tracking vital metrics like clicks, views, and conversion rates, and assessing the effectiveness of advertising campaigns.
Leveraging these data sources assists businesses in creating more efficient social commerce campaigns compared to traditional retail operations. A noteworthy example of the successful implementation of Social Commerce with optimized tracking and measurement is Fashion Nova.
This prominent American fashion brand specializes in offering women’s clothing and accessories. Fashion Nova’s Instagram posts often incorporate sharing and user tracking features, enhancing the dissemination of information about products and the brand.
Furthermore, Fashion Nova utilizes Instagram’s measurement features and analytical tools to evaluate the effectiveness of the brand’s marketing and advertising campaigns.
Embracing social commerce enables businesses to seamlessly engage in direct interactions with customers and gather their feedback regarding the brand or product through posts, direct conversations, comment responses, and messages.
This facilitates quick customer support, addresses inquiries promptly, fosters satisfaction and fortifies customer relationships. Moreover, based on this valuable customer feedback, businesses can refine their products/services to align with customer expectations.
Tarte Cosmetics, a renowned cosmetics brand specializing in makeup and skincare products, has effectively utilized social media platforms such as Instagram, Facebook, and Twitter to implement social commerce. The brand consistently engages with customers across social media channels.
The administrative team promptly responds to user comments and messages, addressing inquiries and offering technical support. This approach builds trust and satisfaction among customers, actively strengthening positive customer relationships.
Here are insights, advantages, and examples of businesses effectively embracing Social Commerce. Depending on each business’s strategy, administrators can blend social media and eCommerce to engage customers and establish a brand in the current digital era.
Related Reading: eCommerce: Inbound Marketing vs Outbound Marketing
Contact SECOMM or directly call the hotline at 02871089908 today for complimentary guidance on implementing eCommerce Marketing overall and Social Commerce specifically.
14/11/2023
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The eCommerce trend has quickly extended to various sectors of the economy. The explosion of online pharmacies, both domestically and internationally, demonstrates the significant impact this trend is having on the pharmaceutical industry.
Typically, the first step in the online presence strategy of these pharmacies is the professional establishment of an eCommerce website.
Here are 10 pharmaceutical brands in Vietnam and on the global stage that have effectively launched eCommerce websites and swiftly captured a significant share of this market.
CVS Health is a major player in the U.S. healthcare sector and stands as the largest retail pharmacy chain in the country, boasting over 9,900 physical stores. CVS also offers an array of healthcare services, encompassing general health check-ups, diagnostics, and dental care.
The CVS pharmacy eCommerce website is built upon the Oracle Commerce platform, equipped with numerous features to ensure an optimal user experience and scalability for the future. Notably, it includes a prescription management feature that empowers customers to oversee their prescriptions through their CVS accounts, request prescription refills, and receive medication deliveries at their doorstep. Furthermore, the online drugstore allows customers to schedule appointments with two options: in-person clinic visits or remote telehealth consultations via video calls.
Established in 1890, Droga Raia has continually grown and, over the years, has become one of the foremost pharmacy chains in Brazil. Despite its long-standing legacy, Droga Raia hasn’t lagged in the eCommerce trend.
With an average monthly website traffic of 19.8 million, Droga Raia opted for Magento to facilitate its pharmacy eCommerce website. This choice was well-founded, given the platform’s superior flexibility for customization and scalability, ensuring the capability to manage high traffic volumes and cater to future system expansion needs.
Apollo Pharmacy, a well-known retail pharmacy chain in India, operates as a subsidiary of Apollo Hospital. Over the years, Apollo has expanded its chain of stores to thousands, serving cities and towns across India.
Apollo built its online pharmacy on the Magento platform, equipped to manage a vast product portfolio. In addition to offering both prescription and non-prescription medications, as well as healthcare products, Apollo provides various related services. These services encompass online consultations, health check-up appointment scheduling, vaccination bookings, and insurance sales. Currently, the website garners 12.7 million monthly visits.
Another well-known online drugstore in India is Netmeds. In addition to prescription and non-prescription drugs, this brand offers a diverse range of healthcare products, including items for maternity and baby care, medical equipment, and dietary supplements for fitness enthusiasts, vegetarians, and those with diabetes. Netmeds also relies on Magento to develop its pharmacy eCommerce website, featuring various capabilities to enhance the user experience. These include product categorization with accompanying images, non-prescription product search recommendations, real-time product availability checks at specific stores, prescription upload options, and home delivery requests. At present, Netmeds’ website averages around 10.4 million monthly visits.
Nahdi Online is the leading pharmacy eCommerce website in Saudi Arabia and ranks among the region’s largest retail pharmacy chains. This marks the fourth pharmacy on the list utilizing the Magento platform to craft a user-friendly website enriched with advanced features, facilitating product-specific searches, in-depth product descriptions, and price comparisons for customers. Moreover, through Nahdi’s online pharmacy, users can access various online consultation and healthcare services or book appointments at the clinic.
An Khang Pharmacy, one of the most trusted pharmacy chains in Vietnam, was established in 2012 and has since expanded to over 500 pharmacies nationwide. Additionally, the brand has introduced a pharmacy eCommerce website and a mobile app to cater to consumers’ online pharmaceutical needs, complete with a variety of enticing offers.
An Khang provides a wide array of products, including medications, dietary supplements, medical equipment, personal care items, and cosmetics. Moreover, the An Khang website features a dedicated section for disease lookup, allowing customers not only to make purchases but also to access information on various common diseases, including their causes, symptoms, treatment methods, and prevention.
FPT Long Chau, established in 2015, has a presence in over 1,000 stores across all 63 provinces in Vietnam and is a pioneer in the modern online pharmacy model. Both its pharmacy eCommerce website and app have gained strong favor from consumers for their rich and seamless shopping experience.
Notably, Long Chau leads the way in offering a Buy Now, Pay Later service with 0% interest, helping to ease the financial burden on patients. Furthermore, customers can access guidance from Long Chau’s experienced pharmacists through a hotline or chat service. Currently, the Long Chau website attracts approximately 5.2 million monthly visitors.
In the pharmaceutical market of Vietnam, Pharmacity is the third name mentioned in the fierce “three-horse race” taking place in both the online and offline channels. This company was founded in 2011 and currently has over 1,000 stores nationwide. Similar to An Khang and Long Chau, Pharmacity has also launched an eCommerce website and app with various promotional programs to provide customers and patients with a convenient and quick shopping experience, along with online consultation services from a team of highly professional pharmacists. Currently, the Pharmacity website attracts an average of 2.7 million monthly visitors.
This is one of the most reputable and high-quality online pharmacy systems in Vietnam. The pharmacy offers a wide range of genuine pharmaceutical products, dietary supplements, health, and beauty care items from major global brands. Central Pharmacy’s drugstore provides various features to enhance the shopping experience for customers, such as search suggestions, search filters, and integration of messaging applications (FB Messenger and Zalo) on the website for customer support, prescription uploads, and home delivery requests. To date, the website has attracted more than 587,000 monthly visitors.
Nha Thuoc Than Thien is a retail chain that meets GPP standards in Vietnam. Specializing in prescription and over-the-counter medications, as well as various healthcare products, this establishment has embraced a hybrid model, combining both offline and online pharmacy services. The primary sales channel is its user-friendly eCommerce website, developed using WooCommerce. The website is intuitively designed, incorporating essential features to facilitate customer product searches, seamless transactions, and order tracking. With around 410 thousand monthly visits, the website continues to serve a significant audience.
Here are the top 10 eCommerce websites, including leading online pharmacies, in both the Vietnamese and international markets. These brands demonstrate their adaptability to consumer trends and their efforts in developing technological infrastructure to compete in the multibillion-dollar market.
With a wealth of experience in successfully implementing eCommerce solutions for numerous clients across various countries in recent years, SECOMM specializes in providing consulting services with professional eCommerce deployment solutions tailored to the specific needs of each industry.
Feel free to contact or call SECOMM’s hotline directly at (02871089908) for a free consultation.
13/11/2023
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Inbound Marketing and Outbound Marketing are two widely used marketing approaches that businesses often mix. Although they are common, many businesses still need to distinguish between these two types of marketing. Which is the most suitable strategy for businesses to implement Inbound Marketing and Outbound Marketing in the eCommerce world?
Inbound Marketing is a marketing approach that focuses on engaging customers by offering valuable content and delivering a meaningful customer experience.
Key strategies employed in Inbound Marketing include:
Outbound Marketing is a conventional marketing approach where businesses proactively reach out to customers by sending marketing messages to a broad targeted audience.
Here are some primary methods employed in Outbound Marketing:
Inbound Marketing centers around the customer, prioritizing the attraction of potential customers through valuable content and experiences. In the realm of eCommerce, Inbound Marketing primarily revolves around establishing relationships and engaging with customers through the business’s website or eCommerce app.
Conversely, Outbound Marketing takes a product-centric approach, aiming to send marketing messages to a wider audience. Outbound Marketing involves reaching potential customers through diverse channels like advertising, direct mail, or telemarketing.
Inbound Marketing focuses on attracting and connecting with specific, targeted audiences through the creation of relevant and valuable content. Its goal is to draw in potential customers actively seeking information or solutions related to the business’s products or services.
On the other hand, Outbound Marketing establishes a broader network and targets a wider audience, typically relying on demographics or general interests. The goal of Outbound Marketing is to reach a large number of people with the hope of grabbing the attention of potential customers.
Inbound Marketing promotes two-way communication, where businesses actively participate in conversations with potential customers, giving priority to listening, understanding customer needs, and offering valuable information or solutions.
Outbound Marketing typically involves one-way communication, with businesses delivering marketing messages to the audience without immediate interaction. The primary objective is to raise awareness and generate interest in the business’s products or services.
Inbound Marketing tends to have a long-term orientation as it revolves around building trust and credibility over time, nurturing potential customers until they are ready to make a purchase. However, it may require some time to see results.
On the other hand, Outbound Marketing is typically linked to immediate outcomes or short-term goals. Its primary focus is on generating potential customers or immediate sales by actively promoting products and services through channels such as paid advertising or telemarketing.
Inbound Marketing can offer long-term cost savings as this strategy relies on creating valuable content, optimizing online presence, and leveraging channels that the business controls, such as optimizing the eCommerce website/app, SEO, and managing social media pages. While it may require an initial investment of resources and time, the returns on this investment can be significant over time.
Conversely, Outbound Marketing often entails upfront expenses, such as advertising costs. The expenses can vary depending on the selected channels and the scale of the target audience.
In the world of eCommerce, Inbound Marketing employs the principles and strategies of Inbound Marketing to attract and engage potential customers. Here are several common Inbound Marketing methods applied in eCommerce:
In the eCommerce world, Outbound Marketing employs the methods and strategies of Outbound Marketing to build brand recognition among a broad customer base with the objective of boosting online sales. Here are some common Outbound Marketing techniques typically utilized in eCommerce:
In essence, Outbound Marketing in eCommerce can rapidly establish brand recognition and reach a large online audience, but it also necessitates consideration of effectiveness and the response of potential customers, with the ultimate goal of increasing online sales.
Here is a summary of the basic information about Inbound Marketing and Outbound Marketing in eCommerce. Depending on their individual needs, businesses will allocate time and budget for Inbound Marketing and Outbound Marketing accordingly.
Contact or call the SECOMM hotline at 02871089908 today for a free consultation on the implementation of eCommerce Marketing.
25/10/2023
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The global business landscape has faced significant challenges due to the Covid-19 pandemic. In response to this, many businesses across various sectors, particularly in the Baby industry, have prioritized the implementation of eCommerce strategies to connect with online customers and drive sales. Furthermore, to align with the broader economic trends, these retailers have transitioned from traditional business models to robust eCommerce operations to ensure growth and market expansion.
The following list showcases 15 successful Baby brands in Vietnam and around the world that have effectively adopted eCommerce websites, thus facilitating the swift participation of numerous other businesses.
Ava Kids is the Baby eCommerce website of The Gioi Di Dong Corporation, offering a range of enticing online shopping benefits to customers. These include a 1-month return policy, complimentary shipping, special discounts for new customers, a rewards program, and informative guides for maternal and child health care.
Having been in operation for over a year, Ava Kids’ eCommerce website now enjoys over 2.1 million monthly visitors and has expanded its offline store network from 5 to 66 outlets.
Established in 2011, Con Cung has grown to become Vietnam’s leading retail chain specializing in products for expectant mothers and babies, boasting over 700 stores across the country.
In recent years, Con Cung has made significant strides in developing its eCommerce website, catering to the online shopping demands of its customers. This expansion has enabled them to provide a rich shopping experience with a wide range of enticing offers, flexible payment methods, and 1-hour delivery services.
Founded in 2009, Kids Plaza is a major player in the eCommerce competition for the Baby industry. Kids Plaza has built an eCommerce website on the Magento platform to efficiently manage a vast and diverse product catalog. The brand consistently runs enticing promotional campaigns, offering gift-with-purchase deals, flash sales, buy-5-get-1-free offers, and a loyalty points system for redeemable rewards. These efforts have significantly driven up website traffic during promotional events, making Magento’s customization and scalability features indispensable for handling sudden surges in visitor numbers. On average, the website garners approximately 1 million visits per month.
Founded in 2006, Bibo Mart, a retail chain dedicated to serving expectant mothers and babies, offers a diverse range of products, including maternity clothing, diapers, formula, and strollers. Just like its competitors, Bibo Mart is a strong contender in the eCommerce race.
To enhance the customer shopping experience, Bibo Mart opted for Magento Enterprise Edition (aka Adobe Commerce) to develop a custom eCommerce website. This platform enables the implementation of attractive promotions and a Loyalty Program. Presently, the website enjoys more than 500,000 monthly visitors.
Shop Trẻ Thơ stands as a well-known brand in the Maternity & Baby sector. The company is dedicated to establishing and advancing its eCommerce website alongside its network of 22 physical stores. This strategic move is aimed at staying in sync with the online shopping trend and securing a competitive edge in the realm of eCommerce.
Beyond a diverse product catalog, Shop Trẻ Thơ offers various enticing incentives to encourage online shopping, such as Buy 1 Get 1, cost-saving combos, gifts with purchase, discounts for new customers, and more. Currently, the website maintains a stable traffic of over 100,000 visitors per month.
Tuticare is considered a prominent brand in the Maternity & Baby industry with a chain of 55 stores across Vietnam. Tuticare’s products undergo stringent checks, from their origins to their quality, providing a sense of assurance to mothers during their shopping experience.
The company has started an eCommerce website to provide customers with an optimized online shopping experience, along with various attractive programs and offers like a Tuti Gift Card, a subscription for diapers and milk, and more. Additionally, Tuticare offers diverse payment options, including eWallets and buy now pay later.
Mothercare, a brand focused on Baby products from the United Kingdom, offers a diverse range of fashion and essential items for expectant mothers and children of various age groups. Despite its recent inception, Mothercare has rapidly garnered attention, primarily due to its commitment to providing high-quality products at affordable prices.
The Mothercare website is strategically developed using the Magento platform, effectively catering to the online shopping preferences of their customers. Beyond attractive promotional programs, the Mothercare website also provides valuable insights on caring for newborns and young children through its dedicated blog section.
Soc & Brothers is a rising name in the Baby eCommerce market, offering a diverse range of products for expectant mothers and children, including clothing, formula, diapers, strollers, and toys. The company has built an eCommerce website using Haravan and receives approximately 28,000 monthly visitors. Moreover, Soc & Brothers has implemented a Loyalty Program with three tiers: Silver, Gold, and Diamond, which can be utilized for purchases and point accumulation both at their offline retail stores and various online channels.
Carter’s is a well-known children’s clothing brand in the North American region. Carter’s offers a wide range of products suitable for children of all ages, heights, and weights. Their website is built on Salesforce Commerce Cloud and features a primary color scheme of blue and white, emphasizing minimalism and cuteness. Currently, the website receives about 8.4 million monthly visits. Moreover, customers can purchase physical or eGift cards through the website, which can be customized in terms of design, value, and personal messages.
Hanna Andersson is a well-known Swedish brand that specializes in children’s clothing, offering beautiful designs and a wide range of styles, sizes, and types of clothing, from everyday wear to sleepwear and swimwear. Hanna Andersson’s eCommerce website is built and developed using the Salesforce Commerce Cloud platform and garners more than 1.4 million monthly visitors. Hanna provides a personalized shopping experience by inviting its customers to participate in clothing selection consultations, parenting advice, and direct communication for new customers.
OshKosh, a globally beloved children’s clothing brand, has achieved significant success by utilizing Salesforce Commerce Cloud to create an eCommerce website that delivers an exceptional online shopping experience. Presently, the website receives more than 900,000 monthly visitors and provides numerous appealing shopping incentives to its customers, including a rewards program that offers unexpected gifts, birthday presents, and discount vouchers.
Janie and Jack, another children’s fashion brand, has built an eCommerce website using the Salesforce Commerce Cloud platform. The company provides a wide variety of products for boys, girls, infants, as well as items such as jewelry and home decor. Notably, Janie and Jack has entered into a collaboration with Disney to offer fashion items featuring beloved Disney characters for children.
Additionally, the brand offers a gift-wrapping service that allows customers to select their preferred products, gift boxes, wrapping paper, and greeting cards. Customers can choose to wrap gifts themselves or take advantage of Janie and Jack’s professional gift-wrapping service.
Children Salon, established in 1952, is one of the leading brands in high-end fashion for children. They offer many products, including clothing, shoes, and hats for boys, girls, and teenagers. The company specializes in designing and producing children’s fashion collections for top global brands such as Versace, Givenchy, Burberry, Dolce & Gabbana, Calvin Klein, and more. Additionally, customers who purchase these designer products on the Children Salon website can enjoy discounts of up to 60%.
Children Salon’s eCommerce website is built on the Magento platform, featuring advanced functions like filtering products by size and age, displaying available sizes, and currency conversion for product prices, among others. The website currently receives over 600,000 monthly visits.
Motherhood Maternity’s eCommerce website is a well-known and trusted fashion shopping destination for expectant mothers. The website, built on the Shopify platform, garners around 400,000 monthly visits.
Beyond its wide array of clothing and supportive accessories, Motherhood offers an “Expert Guide” section dedicated to sharing valuable knowledge about prenatal healthcare. Furthermore, the “Preggie Perks” program allows customers who shop on the website to have the chance to receive discount vouchers or unique gifts, conveniently delivered with their products to their doorstep.
HATCH Collection, a renowned global brand, specializes in offering fashion and beauty products for expectant mothers. Despite its establishment in 2011, the brand has chosen to maintain only two physical stores in California and New York, as HATCH’s primary focus lies in online retail.
Operating through its eCommerce website, HATCH has introduced several programs for their customers. One notable initiative is “NIKKI’s List,” wherein customers respond to specific questions, enabling HATCH to generate personalized product recommendations. The HATCH website is constructed and managed using the Shopify platform and receives approximately 223,000 monthly visits.
The surge of the Covid-19 pandemic has made a significant impact on consumer shopping habits, particularly in the Baby sector, where a profound shift from offline to online shopping has been witnessed.
Presented here are 15 eCommerce websites, showcasing leading brands in the Mother & Baby industry, both in Vietnam and internationally. These brands exemplify their adaptability in capturing consumer trends and their commitment to enhancing technological infrastructure to compete for a share in the billion-dollar market.
With a track record of successfully implementing eCommerce solutions for a diverse clientele across various countries in recent years, SECOMM specializes in offering expert consultation and tailored eCommerce deployment solutions, tailored to the specific requirements of each industry.
For a free consultation, contact us or call directly to the SECOMM hotline at (02871089908).