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Top 10 Reasons to Choose Magento for B2B Commerce
TOP 10 REASONS TO CHOOSE MAGENTO FOR B2B COMMERCE
28/03/2024
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Over the past decade, Magento has solidified its position as one of the leading eCommerce platforms in the market. With its robust capabilities, the platform serves not only B2C businesses but is also a popular choice for enterprises.

By combining Magento’s strength with the specific requirements of B2B Commerce, you can leverage this platform’s powerful benefits. In the following part of the article, let’s explore 10 reasons why Magento is the ideal choice for deploying this great business model.

What is B2B Commerce?

Business-to-business commerce (B2B Commerce) refers to the buying and selling of goods or services between businesses rather than between a business and end consumers (B2C). In the B2B environment, transactions often occur on a large scale and involve large orders, long-term contracts, and strategic partnerships.

This business model has distinct characteristics and requirements compared to B2C Commerce. In the B2B world, businesses typically have more complex demands regarding product management, order management, customer management, and compatibility with enterprise resource planning (ERP), customer relationship management (CRM), and other systems.

Additionally, the business model often requires features such as order confirmation, complex payment processes, batch ordering, and wholesale pricing. For B2B enterprises, choosing a suitable eCommerce platform is crucial to ensuring business efficiency and delivering the best user experience for their partners and customers.

What is Magento?

Magento is a powerful and flexible eCommerce platform developed by Magento Inc., a subsidiary of Adobe. Launched in 2008, it quickly became one of the top choices for you looking to build and operate professional online stores.

It allows you to create custom eCommerce websites. This platform provides a range of features, including product management, order management, payment integration, customer management, and many others, enabling you to easily manage and operate your online stores efficiently.

It is built on open-source code, meaning that you can access and customize the platform’s source code based on specific technical requirements.

Ten reasons why you should choose Magento for B2B Commerce

Reason 1: Customization and scalability

Top 10 Reasons to Choose Magento for B2B Commerce
Customization & Scalability

Magento’s open-source platform characteristic enables businesses to easily and effectively expand their business scale. This is particularly important as businesses grow and must enhance the system’s scalability.

Additionally, the platform provides high customization capabilities, allowing businesses to adjust to their specific business needs flexibly. This also means that the shopping experience can be customized to become unique and tailored to the target customers.

Reason 2: The Comprehensive B2B platform

TOP 10 REASONS TO CHOOSE MAGENTO FOR B2B COMMERCE
Reason 2

In addition to offering built-in Magento B2B features, the platform allows businesses to seamlessly and quickly integrate with many third-party applications and systems, thereby creating a comprehensive and automated eCommerce system. Some integrated systems may include:

  • Enterprise Resource Planning (ERP) systems
  • Customer Relationship Management (CRM) systems
  • Product Information Management (PIM) systems
  • Point of Sale (POS) systems, and so on.

Reason 3: Order management

Top 10 Reasons to Choose Magento for B2B Commerce
Order management

Magento B2B provides a variety of order management features, from creating and editing orders to tracking and processing orders efficiently. This helps B2B businesses easily monitor and manage their orders accurately and consistently.

Additionally, it offers tools and features that allow tracking and analysing their orders’ performance. From generating overview reports to tracking order history and purchasing trends, the eCommerce model deployed, you can better understand your activities and make informed strategic decisions.

Reason 4: Payment and shipping options

Top 10 Reasons to Choose Magento for B2B Commerce
Payment & shipping options

Implementing Magento B2B allows you to offer more payment methods to customers, from online payments through electronic payment gateways to cash on delivery (COD).

Additionally, you can integrate various payment gateways through Magento, such as PayPal, Stripe, Authorize.Net, and many more. This ensures security and convenience in the payment process for both businesses and customers.

Reason 5: Segmentation

Top 10 Reasons to Choose Magento for B2B Commerce
Segmentation

Magento B2B provides features and tools to implement customer segmentation strategies effectively. Among these, the most notable is the Advanced Reporting feature, which provides a dashboard for tracking and analyzing sales data.

With this feature, businesses can segment customers and customize experiences based on web browsing behavior, purchase history, and various other criteria.

Reason 6: Custom user roles and permissions

Top 10 Reasons to Choose Magento for B2B Commerce
Custom user roles

Customizing user roles and permissions is an important part of optimizing the B2B purchasing process. This feature allows B2B customers to create multiple accounts with different contact details for purchasing, ordering, quoting, negotiating, and payment. Additionally, Magento B2B allows sellers to create and assign admin accounts to manage specific customers.

Reason 7: Manage pricing through shared catalogs

Top 10 Reasons to Choose Magento for B2B Commerce
Manage pricing

In B2B Commerce, Magento helps manage quotations through shared catalogs, which effectively provides product information and prices to B2B partners and customers. These catalogs can be created based on criteria such as product type, product group, or other suitable business needs.

Within each shared catalog, administrators can define prices and special conditions for each product or product group. This helps create customized quotations that meet the specific requirements of each customer.

Reason 8: Advanced inventory management

Top 10 Reasons to Choose Magento for B2B Commerce
Advanced inventory management

Inventory management is a challenging task for businesses implementing B2B Commerce. The eCommerce platform provides advanced features to effectively manage and control your inventory levels. These features allow administrators to track inventory quantities and forecast future inventory needs.

Additionally, Magento B2B helps manage special types of inventory such as damaged goods, special inventory items, or batch inventory.

Reason 9: Enhanced security

Top 10 Reasons to Choose Magento for B2B Commerce
Enhanced security

Security is an important issue when building and developing online stores in general. Magento provides many advanced features to help B2B businesses to secure their eCommerce systems. Among these, PCI Compliance, 2FA, WAF, DDoS protection, and preventing CSRF and XSS attacks are notable.

Reason 10: Technical support

Top 10 Reasons to Choose Magento for B2B Commerce
Technical support

Technical support plays a crucial role in maintaining and operating an efficient online store. Magento B2B provides tools and support services to help users address technical issues and optimize the performance of their eCommerce websites.

This includes expert support via phone, email, or online. Additionally, Magento has a large and vibrant community of developers, experts, and end-users. You can search and ask questions on the forum to receive assistance from the community.

Build your first Magento B2B site today!

In the context of the increasingly developing and fiercely competitive eCommerce market, using a powerful eCommerce platform is extremely important to ensure the success. With its unique features and superior flexibility, Magento has proven to be a top choice for building and developing B2B stores.

Need more deep advice? Contact SECOMM or call (+84)28 7108 9908 now!

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The 6 Crucial Steps To Upgrade to Shopify Plus Effectively
THE 6 CRUCIAL STEPS TO UPGRADE TO SHOPIFY PLUS EFFECTIVELY
28/03/2024
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Upgrading to Shopify Plus is a strategic decision for growing ecommerce enterprises. Many merchants have encountered the challenges and opportunities this upgrade brings along their journey.

From optimizing business performance to expanding operations globally, upgrading to Shopify Plus isn’t just a technical step but also an opportunity to transform ecommerce activities into a springboard for market breakthroughs.

In this article, let’s explore the steps to upgrade to Shopify Plus and some critical considerations.

What is Shopify Plus?

This is the premium version of the Shopify platform, specially designed to meet the needs of large and rapidly growing ecommerce businesses. With Shopify Plus, you can experience many powerful features and services that help optimize operations, expand scale, and enhance customer experiences.

One notable aspect of Shopify Plus is its flexibility and ease of customization. You can leverage features such as multi-store management, integration with ERP and CRM systems, creating multilingual and multi-channel websites, as well as adjusting interfaces and features according to your specific needs.

In particular, Shopify Plus provides a secure and easily scalable infrastructure that is capable of handling large volumes of traffic and online transactions robustly. With Plus, you can ensure that your website operates smoothly and seamlessly, even during peak shopping seasons.

Why upgrade to the Shopify Plus plan?

Upgrading from the standard versions of the Shopify platform to the Plus version is a significant milestone in the transformation of ecommerce businesses. Below are eight benefits and also eight main reasons driving businesses to undergo the transition:

The 6 Crucial Steps To Upgrade to Shopify Plus Effectively
Why upgrade to Shopify Plus?

Enhanced customization & scalability

Shopify Plus offers a range of powerful features and tools to customize and expand ecommerce websites flexibly and efficiently. These include customizing checkout pages, personalizing customer experiences, and customizing product displays.

Additionally, you can utilize some exclusive solutions, such as LaunchPad, Shopify Scripts, and Shopify Functions, to customize shopping experiences and automate sales processes.

Increased bandwidth and staff accounts

High traffic volumes will require a large amount of bandwidth to maintain a stable website. Shopify Plus allows you to access unlimited bandwidth, 200TB of storage, and unlimited staff accounts to handle large transaction volumes efficiently.

Optimized transaction costs

Upgrading to Shopify Plus can help optimize transaction costs. If you use Shopify Payments, transaction fees are the lowest in all Shopify pricing plans but will be customized based on geographical regions. Conversely, Plus merchants must pay 0.2% per transaction for security and compliance costs.

Deploy Headless Commerce

In the Plus version, you’ll be provided with tools and solutions to build a Headless ecommerce website. Through the Hydrogen + Oxygen solution, you can leverage the power of Headless architecture to create more customized and flexible customer experiences.

Deploy B2B Commerce

Shopify Plus provides features and tools to expand your B2B operations. The recent Shopify Editions Winter ’24 update introduced new features to optimize B2B Commerce activities.

From Headless B2B and advanced order management to integrated payment systems and unique features for B2B customers, Shopify Plus helps you streamline your operations and enhance customer relationships.

Expand international sales

With Shopify Plus’s multilingual and multi-channel capabilities, you can efficiently expand your operations to international markets. Shopify Plus provides tools and features to customize websites according to each market’s needs, from handling currencies to managing orders and shipping.

Ultilize POS Pro

The Plus merchants can utilize the exclusive POS Pro system for free. With advanced features, POS Pro allows seamless integration of multi-channel sales operations into the website, enables unlimited staff account access, and provides professional retail reports. This helps enhance customers’ shopping experience and optimize your offline and online sales activities.

Advanced customer support

When upgrading, you can expect more in-depth customer support services, especially in terms of consultation and technical support by a team of experts. Through hotlines, emails, and live chat, you can access the 24/7 support team.

Additionally, to help clients better understand this platform, Shopify offers a free learning program called Shopify Plus Academy. There, you can access detailed tutorials on setting up stores, customizing store interfaces, and much more.

When to upgrade to the Shopify Plus plan?

You currently on one of Shopify’s standard pricing plans may consider upgrading to Shopify Plus under the following circumstances:

  • Monthly revenue exceeds $800,000 with over 100 transactions per minute. In such cases, a more robust system is needed to handle high traffic volumes without compromising user experience, and to effectively manage and optimize business performance.
  • Expanding sales to international markets requires flexibility in managing multilingual, multi-currency, and region-specific inventory.
  • Desire to harness the advantages of Headless Commerce architecture to enhance user experience and achieve deeper customization of user interface and technical infrastructure.

What to prepare before upgrading to Shopify Plus?

Before deciding to upgrade to Shopify Plus, there are four important steps that businesses need to take to ensure a smooth and effective upgrade process:

The 6 Crucial Steps To Upgrade to Shopify Plus Effectively
What to prepare before upgrading?

Define business goals

Firstly, you have to clarify your needs and wants. This includes evaluating the current and future growth of the business, as well as the necessary features to meet specific needs.

Prepare the data and Infrastructure

Next, you’ll need to prepare data and technical infrastructure for the transition process. This may involve backing up current data, checking the compatibility of current applications and features, as well as ensuring that the technical infrastructure is robust enough to satisfy your requirements.

Define features and tools in need

Finally, you’ll identify the specific features and services you desire from Plus. This may include considering features such as multi-store management, integration with ERP and CRM systems, multi-language and multi-currency support, as well as special features like deploying Headless Commerce and accessing POS Pro systems.

Set up a Shopify Plus store

Setting up a Plus store will differ from deploying previous standard pricing plans. Plus usage fees start from $2,300 per month, and this price isn’t fixed but customized based on each case’s specific needs. Therefore, you’ll need to contact the Shopify Plus team for advice. When collaborating with a Shopify Plus agency, the developer will work with the platform to provide a specific pricing quote.

The six-step process to upgrade to Shopify Plus

Below are six specific steps for the entire process of upgrading your ecommerce website system from a lower version to Shopify Plus:

The 6 Crucial Steps To Upgrade to Shopify Plus Effectively
The six-steps process to upgrade to Shopify Plus

Step 1: Partner with a professional Shopify Plus agency

The first and most important step is collaborating with experienced teams specialising in Shopify Plus to optimize the upgrade process and post-operation, especially concerning costs.

To select a suitable Shopify Plus development partner, you should consider previous Shopify Plus projects they have completed, how they identify and solve problems in each project, and feedback from previous clients regarding those projects.

Step 2: Evaluate and plan

The next step is equally important as it determines the effectiveness of the conversion and future operations. You and your development partners need to clarify business goals, identify necessary features and data to be transferred, and develop a specific deployment schedule based on these goals.

You’ll also need to ensure data backup and updates are safely conducted to avoid data loss during the conversion process.

Step 3: Execute deployment

After assessment and planning, proceed with upgrading to Shopify Plus. The development partner will set up and configure new features, migrate data from the old platform to the new one, and test compatibility to ensure the website operates smoothly.

Step 4: Test and adjust

After deployment, test and adjust the Shopify Plus website to ensure all features and functions work correctly. The development partner’s QA/QC team will collaborate with you to check the quality of the website experience as actual end-users and correct any issues that arise.

Step 5: Golive

Once testing is complete, the new ecommerce website will be launched into the market, and promotional campaigns will be deployed to attract initial traffic and orders.

Step 6: Train staff

Finally, employees should be trained to use and manage the new website on the Shopify Plus platform. You’ll provide detailed instructions on new features and how to use them to optimize the performance. Additionally, since Plus has unlimited staff accounts, personnel allocation should be reasonable and planned accordingly.

The Final Words

While upgrading to Shopify Plus can be complex, it significantly benefits business growth. From high flexibility and customization to scalability and deep customer service, Shopify Plus is the perfect choice for expansion.

Various insights and a systematic 6-step deployment process make the upgrade process more manageable. However, to increase efficiency and maintain the stability of the new website, businesses need a professional development partner to accompany them.

Contact SECOMM or call us at (+84)28 7108 9908 to plan your deployment today!

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Compare Shopify Plus vs Salesforce Commerce Cloud
COMPARE SHOPIFY PLUS VS SALESFORCE COMMERCE CLOUD
19/03/2024
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Shopify Plus vs Salesforce Commerce Cloud are two leading platforms chosen by large enterprises worldwide to build eCommerce websites. Each platform has its advantages, from the flexibility and user-friendliness of Shopify Plus to the comprehensive solutions offered by SFCC. 

Understanding each system’s differences and strengths is crucial before deciding between these two platforms. Let’s explore and compare the capabilities of Shopify Plus and SFCC in detail to make the most suitable decision.

Read more: Shopify Plus vs Advanced: Which one is right for you?

What is Shopify Plus?

Shopify Plus is a premium scalable platform version tailor-made for large enterprises. Launched in 2014, It rapidly emerged as the preferred option for those seeking efficient and adaptable expansion of their online operations. Unlike a fixed pricing model, Shopify Plus is customized according to specific deployment needs.

 

Compare Shopify Plus vs Salesforce Commerce Cloud
Shopify Plus

Pros of Shopify Plus

  • User-friendly interface: The user-friendly interface of Shopify Plus allows you to quickly set up online stores with just a few simple steps
  • High customization and scalability: You can customize many aspects of the eCommerce website, integrate apps, and expand bandwidth to handle large transaction volumes. However, effective customization requires high technical skills.
  • Support for Headless Commerce deployment: Plus provides many tools and features that enable businesses to deploy Headless Commerce effectively. Businesses can build custom Headless eCommerce websites through the Hydrogen solution to deliver a unique customer experience. 
  • Shopify B2B: With exclusive solutions, businesses can quickly build B2B eCommerce systems with a simple customer experience similar to B2C systems. 
  • Shopify POS: The integrated Shopify POS Pro tool allows Plus merchants to create seamless online and offline shopping experiences. 
  • Bán hàng quốc tế: The integrated Shopify Market Pro tool allows Plus merchants to expand operations to global markets and explore new opportunities.
Compare Shopify Plus vs Salesforce Commerce Cloud
Pros of Shopify Plus

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud (formerly known as Demandware) is a robust cloud-based eCommerce platform built on Salesforce’s infrastructure, one of the world’s largest CRM software companies.

SFCC provides a comprehensive system for operating online stores, from building and deploying shopping websites to managing orders, marketing, and customer service. With robust integration capabilities and intelligent analytics tools, SFCC helps businesses create unique online shopping experiences and enhance customer interaction.

Compare Shopify Plus vs Salesforce Commerce Cloud
Salesforce Commerce Cloud

Pros of Salesforce Commerce Cloud

  • Support for Headless Commerce Deployment: SFCC allows you to seamlessly integrate with your favorite tech stack to develop custom website interfaces to optimize the customer shopping experience.
  • Building personalized experiences with AI: SFCC’s Marketing GPT and Commerce GPT enable you to eliminate repetitive tasks, save time in workflows, and provide personalized campaigns and shopping experiences on a large scale.
  • Support for Omnichannel Commerce Deployment: SFCC makes it easy for you to develop and maintain multiple effective and consistent sales channels.
  • High Scalability: SFCC operates on a cloud platform, allowing you to quickly scale their eCommerce operations without worrying about investing in hardware and software.
Compare Shopify Plus vs Salesforce Commerce Cloud
Pros of SFCC

Shopify Plus vs Salesforce Commerce Cloud: Detailed

License fee

  • Shopify Plus

The Plus version costs from $2300/month but is not fixed and will be customized based on specific needs. For merchants reaching a revenue threshold of $800,000/month, the Plus usage fee will gradually increase based on GMV (0.25% GMV for months with revenue exceeding $800,000). Merchants often must spend an additional $1K – $5K/month to integrate third-party applications.

  • Salesforce Commerce Cloud

There are no exact figures for SFCC, as the cost is determined based on each merchant’s requirements. However, SFCC merchants with revenues around $20 million may have to pay about $200,000 – $600,000/year. Larger-scale enterprises with higher revenues may have platform fees totalling millions annually.

Target audience

  • Shopify Plus: It targets large-scale merchants with complex needs, but it’s best for those just starting out and those rapidly expanding their business..
  • Salesforce Commerce Cloud: It targets large enterprises with complex needs, especially those already using other Salesforce products and services and seeking to integrate e-commerce functionality into their existing systems.

Customization

  • Shopify Plus:

+ Customizes unique storefront with Hydrogen.

+ Seamless third-party integrations

+ Ultilize cutting-edge technologies like AI, VR/AR for enhanced customer experience

  • Salesforce Commerce Cloud:

+ Offers flexibility for complex customizations

+ Requires expertise in SFCC and specific technical skills

Scalability

  • Shopify Plus:

+ Easily scales without slowing down website performance.

+ Provides a clear roadmap with over 100 product updates released twice a year

+ Continuously improves to keep your business ahead in eCommerce

  • Salesforce Commerce Cloud:

+ Integrates seamlessly with other Salesforce systems but struggles with third-party apps

+ Updates regularly but at a slower pace compared to Shopify

Features and Functionality

Both platforms have rich features, differing mainly in focus and approach

  • Shopify Plus

Plus focuses on flexibility and ease of use, providing merchants with a more intuitive interface than SFCC. This platform is renowned for its seamless integration with various payment options, marketing tools, and sales channels. This flexibility has made Plus attractive and accessible to most merchants.

Additionally, Shopify Plus offers their merchants exclusive and custom solutions to effectively handle various aspects of eCommerce, such as Shopify POS, Shopify Market, Shopify Hydrogen, Shopify Checkouts, B2B on Shopify, and more.

  • Salesforce Commerce Cloud

SFCC, on the other hand, emphasises enterprise-level features such as integrated sales management tools, advanced search, order management, and promotion creation. Additionally, this platform excels in supporting international sales, advanced customer segmentation and personalization, as well as real-time dashboards and reports.

All of these features help businesses optimize eCommerce operations and drive growth.

When choosing Shopify Plus?

Shopify Plus will be the ideal choice in the following cases:

  • Large-scale and fast-growing

Plus is designed specifically for large retailers with high demands for scale. With a range of exclusive solutions developed and continuously updated, this flexible eCommerce platform can effectively meet growth needs, allowing for easy scalability and customization.

  • Budget and time limits

With lower license fees compared to SFCC and the ability for quick deployment, Shopify Plus is a suitable option for businesses with moderate budgets or those needing to implement projects in a short time frame.

  • Priority on flexibility and ease of use

Plus is known for its user-friendly interface and high flexibility. Its drag-and-drop builder ensures that users of all technical levels can easily and efficiently set up an online store.

  • Need for rapid integration with third parties:

Shopify Plus’s infrastructure provides a seamless integration system with third-party applications and tools. This is a significant advantage if you need to integrate quickly with CRM applications, marketing tools, or other online sales channels.

  • Focus on customer experience

If customer experience is a top priority, Shopify Plus offers many tools and features to easily and effectively optimize shopping experiences and customer interactions.

When choosing Salesforce Commerce Cloud?

SFCC is a suite of solutions your eCommerce system needs to grow rapidly. If the following criteria apply, SFCC may be the more suitable choice:

  • Already using SFCC products and services

If you have already used other Salesforce products and services such as Salesforce CRM, Marketing Cloud, or Service Cloud, choosing SFCC will optimize workflows and integrate customer data across your entire system.

  • Requires deep integration and complex customization

SFCC is often the top choice for large enterprises with high deployment demands requiring flexibility in managing online stores. The platform provides powerful tools and features for customizing interfaces, managing complex product catalogs, and integrating with distinct business processes.

  • Prioritizes security and reliability

Built on the infrastructure of Salesforce, one of the world’s largest cloud technology service providers, SFCC offers high levels of security and reliability, best for those with important customer data and information.

  • Wants to leverage intelligent analytics features

SFCC provides tools to help you better understand customer shopping behavior and optimize business strategies. This enhances the shopping experience and increases sales revenue.

The Final Words

In today’s highly competitive eCommerce landscape, selecting the appropriate platform is crucial for your business success. This article has provided an overview of the top two choices, Shopify Plus and SFCC.

When it comes to making a decision, careful consideration of the specific needs is essential, from scale and goals to budget and technical requirements, to make the most appropriate choice.

Need help making the right decision? Contact SECOMM or call (028) 7108 9908 immediately!

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The 10 Leading Shopify Plus Agencies In Australia
THE 10 LEADING SHOPIFY PLUS AGENCIES IN AUSTRALIA
18/03/2024
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The Shopify Plus agencies in Australia are more than just experts in this eCommerce platform; they’re also dependable allies in your online business growth. The Australian eCommerce market has experienced significant expansion in recent years, so choosing the right Shopify Plus development partner is a pivotal strategic move. 

In this article, we’ll outline Australia’s top 10 premier Shopify Plus developers and the criteria for selecting the ideal partner for your eCommerce development project.

Read more: Top 10 Shopify Plus eCommerce websites in Australia

What is Shopify Plus?

Shopify Plus is an advanced eCommerce platform tailored for large enterprises that aim to expand their business operations and elevate their customers’ online shopping experience. It offers a robust infrastructure for building custom eCommerce websites and flexible scalability for seamless integration with third-party applications.

Moreover, the platform continuously evolves and enhances its exclusive solutions, empowering businesses to operate more efficiently and deliver an exceptional customer experience.

The 10 Leading Shopify Plus Agencies In Australia
Shopify Plus

Read more: 15 reasons to migrate to Shopify Plus

Why partner with Shopify Plus agencies?

This is an important question that many businesses often ask when starting their eCommerce projects. Below are some reasons why collaborating with a Shopify Plus development company:

Professional Expertise

Shopify Plus developers typically have teams of experts highly skilled in this platform. Most companies will participate in the Shopify Plus Partners program, receiving technical support, educational resources, commissions, and branding.

Moreover, these developers must demonstrate that they meet the standards to become official Shopify Plus partners. Therefore, collaborating with them will help businesses launch their eCommerce websites quickly while utilizing features and integrations to optimize business performance.

Cost and Time Optimization

Partnering with Shopify Plus agencies can save time and costs compared to independently building and managing an eCommerce website.

Collaboration becomes even more valuable when tight deadlines and rapid online store deployment are required. These developers already have the tools, processes, and experience to efficiently and swiftly deploy projects.

Ongoing Support

It is crucial to ensure smooth and stable website operation after launch. Shopify Plus developers often provide continuous support services after the project is completed.

This involves the ongoing maintenance and management of the website, along with technical assistance, to ensure seamless operation and constant alignment with Shopify Plus’s latest features.

Read more: Shopify Plus and Advanced: Which one is right for you?

The 10 Leading Shopify Plus Agencies In Australia
3 reasons for partnering with a Shopify Plus agency

Four criteria for choosing the right Shopify Plus agency in Australia

Partnering with any development company in Australia can greatly influence the success or failure of a Shopify Plus implementation project. Here are four key criteria to consider when seeking a suitable developer:

Shopify Plus Expertise

A thorough understanding and experience with this platform are essential when developing an eCommerce project with Shopify Plus. Therefore, this is the primary point to evaluate any potential development agency.

You must ensure that the chosen developer has the knowledge and skills to implement the Shopify Plus platform. They need a team of capable experts to build, customize, and optimize eCommerce websites based on specific.

Insight into the Australian eCommerce Scene

Designing and building a website with a customized shopping experience tailored to the needs of Australian consumers isn’t an easy task. This requires technical skills and expertise in the Shopify Plus platform and a deep understanding of how the Australian eCommerce market operates.

Therefore, developers need to understand the target audience, their shopping behaviours, legal regulations, and other factors related to the distinctive business culture in this country.

Client Testimonials

Evaluating feedback from previous clients can be valuable in the decision-making process. You can check reviews from various sources and clients to ensure objectivity and transparency. The Shopify Plus developer must have the necessary skills and experience to complete the eCommerce project as required.

Post-Deployment Support and Maintenance

When your Shopify Plus website is done and launched, you must pay attention to technical support and maintenance. That’s why should opt for a development agency dedicated to providing prompt support and ongoing maintenance after completing the project.

This ensures the website’s stability, swift resolution of technical glitches, and consistent security updates to keep the site current with the latest platform versions.

The 10 Leading Shopify Plus Agencies In Australia
4 things to keep in mind when choosing your true partner

Top 10 Shopify Plus Agencies in Australia

The continuous growth of the Australian eCommerce market has led to an increasing demand for collaboration with top-notch developers, especially those specializing in the Shopify Plus platform. Below are the top 10 Shopify Plus development companies in Australia:

SECOMM

With over 10 years of experience in the eCommerce industry, SECOMM is one of the trustworthy Shopify Plus developers in Australia. SECOMM can design and build Shopify Plus eCommerce websites, implement Headless Shopify Hydrogen, migrate platforms to Shopify Plus, and provide related services. 

Moreover, the company offers various custom solutions based on different technology platforms such as Magento, WordPress, WooCommerce, and commercetools. With a team of talented and professional experts, SECOMM ensures the success of eCommerce projects collaborating with Australian clients. Notable among these are Laybyland, Trentham Estate, The Rod Shop, and Seconds Deals.

The 10 Leading Shopify Plus Agencies In Australia
SECOMM

Drive Digital

Dive Digital provides eCommerce consulting services, UI/UX design, and Shopify website development. Its solutions optimise customers’ online shopping experiences and enhance business performance.

10SQ

10SQ aims to become the leading Shopify Plus development company in Australia, making it easy for businesses to access specialized services for this platform. Here, businesses can find customized solutions to expand and enhance their eCommerce systems efficiently.

Aron Web Solutions

Aron gathers highly skilled eCommerce developers proficient in various platforms and technologies, including Shopify Plus. The company has expanded its operations to many countries beyond Australia, such as the United States, the United Kingdom, and India.

Clean Commit 

Clean Commit is a reliable partner with high expertise in developing and optimizing websites on the Shopify Plus platform. They are committed to providing effective and sustainable solutions for businesses.

Magneto IT Solutions

Magneto IT Solutions is a Shopify Plus developer with diverse industry experience. They offer customized and professional solutions to meet the specific requirements of businesses.

Acidgreen

In Australia, Acidgreen is renowned as a leading developer of eCommerce websites, excelling in Magento and Shopify Plus. The team’s experience and expertise in open-source and SaaS platforms are sufficient to maintain the company’s position in the market

30 Acres

This company develops solutions for businesses in Australia and New Zealand looking to implement eCommerce with Shopify Plus. Additionally, they provide continuous support even after the project is completed.

Pipelabs

Pipelabs’ solutions aim to deploy Omnichannel eCommerce on the Shopify Plus platform. Numerous projects’ success and positive reviews from previous clients attest to Pipelabs’ capabilities.

Moustache Republic

Moustache Republic is among the clients looking to implement Shopify Plus and BigCommerce. They provide solutions for eCommerce deployment based on these two platforms and offer seamless and efficient platform migration solutions.

The Final Words

The partners mentioned above are just a few of Australia’s skilled and trustworthy Shopify Plus developers. Choosing the most suitable partner to ensure your eCommerce objectives’ success and sustainable growth depends on your project’s specific requirements.

Start with Shopify Plus today with specialised solutions from SECOMM. Contact us or call (+84)28 7108 9908 for a free consultation!

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Shopify Plus vs Advanced: Which One Is Right For You?
SHOPIFY PLUS VS ADVANCED: WHICH ONE IS RIGHT FOR YOU?
15/03/2024
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Shopify Plus vs Advanced are the two most essential versions of Shopify. They provide your business with many solutions and features to build and optimise eCommerce websites quickly.

Each version has advantages, from Advanced’s advanced features and cost-effectiveness to Plus’s flexible customization. Therefore, the question ‘Which is the right choice?’ becomes challenging for many eCommerce businesses. 

In this article, let’s find a reasonable answer so each business can make the most appropriate decision.

Read more: What is Shopify? Pros and Cons of Shopify

What is Shopify Advanced?

Shopify Advanced is a pricing plan offered by Shopify, designed to support medium-sized businesses in developing their eCommerce operations. The Advanced includes all the features of the Basic and Shopify plans while also providing optimized transaction fees and additional advanced features.

These features include custom reporting and analytics, enhanced live chat, optimized checkout, 3rd-party calculated shipping rates, and more.

Pros of Shopify Advanced

Scaling businesses will need many advanced features to optimize their eCommerce operations. Therefore, the Advanced plan offers many outstanding advantages that enhance the ability to manage and grow your business flexibly and efficiently.

  • Custom reports and analytics

This version excels in terms of reporting and analytics compared to standard plans. This feature lets you track and evaluate your business performance based on specific criteria, facilitating informed decisions.

  •  Attractive transaction fee

The Advanced ensures lower transaction fees than the two standard plans, helping you save costs and enhance profitability. These lower transaction fees optimize profit opportunities and make the transaction process more appealing and sustainable.

  • International Sales

The  Advanced also emphasizes its ability to support international sales through Shopify Markets, a tightly integrated platform. This helps you expand your business scope into the global market efficiently and flexibly, leveraging growth potential from diversifying sales revenue.

  • 3rd -party calculated shipping rates

The Advanced plan allows you to integrate and manage shipping fees by third-party carriers, providing customers with more options. This integration capability helps optimize the shipping process and reduces any complexity associated with shipping costs, thereby creating the best online shopping experience for customers.

Shopify Plus vs Advanced: Which One Is Right For You?
Pros of Shopify Advanced

What is Shopify Plus?

This premium version is tailored for large-scale, multinational, and fast-growing businesses. The Plus offers advanced features, superior customization, and scalability. Unlike the regular version, Plus does not have a fixed price; instead, costs are customized based on the business’s specific needs.

Businesses with high sales revenue, large product catalogues, and complex customization needs would be suitable targets for Shopify Plus.

Pros of Shopify Plus

The Plus version brings superior capabilities to help businesses create an optimized eCommerce experience for customers and achieve the expected revenue.

  • Customization and Scalability

Shopify Plus offers high customization and flexibility in developing eCommerce websites. You can customize many aspects of the website, integrate applications, and expand functionality. This helps create an optimal online shopping experience and enhances customer interaction.

  • B2B on Shopify

The B2B solution set with exclusive features is only available to Shopify Plus merchants. These features are regularly enhanced to optimize the B2B process, from ordering to customer management, providing a unique and efficient experience.

  • Headless Commerce

With its flexibility, Shopify Plus can fully support the implementation needs of Headless Commerce. Furthermore, through the exclusive solution Hydrogen, Shopify allows businesses to build custom Headless eCommerce websites to provide the most unique customer experience.

  • Omnichannel Commerce

With Shopify POS Pro integrated, Shopify Plus supports omnichannel commerce deployment, helping you create a seamless shopping experience across multiple channels, from eCommerce websites to brick-and-mortar stores. 

Through the Winter ’24 Editions update, Shopify recently added two new features: POS Terminal and Ship From Store. These features optimize customers’ payment processes and simplify merchant experiences

  • International Sales

The Plus version supports large-scale expansion and international outreach. The integrated Shopify Market Pro solution allows you to efficiently optimize your eCommerce operations and seize opportunities in the global market.

Shopify Plus vs Advanced: Which One Is Right For You?
Pros of Shopify Plus

Shopify Plus vs Advanced: Detailed Comparison

Pricing

  • Shopify Advanced

The platform usage fee for the Advanced service package is $299 per month. This pricing is reasonable for medium-scale businesses seeking advanced features to develop their eCommerce websites. Additionally, the transaction fee for the Advanced package is 0.6% per transaction, lower than the Basic and Shopify packages.

  • Shopify Plus

The usage fee for the Plus package typically starts at $2,300 per month and is not fixed but customized based on deployment needs. At this price point, you’ll gain access to numerous advanced features and exclusive solutions that are regularly fine-tuned and improved to meet the increasing demands of eCommerce development.

Online transaction fees will vary by geographic region. Businesses using Shopify Payments will have this fee waived.

Target Audience

  • Shopify Advanced: Targets medium and large businesses seeking to enhance flexibility and customization without requiring colossal investment.
  • Shopify Plus: Targets large businesses with extensive product catalogues, high sales volumes, and special needs for features, solutions, and support.

Customization & Scalability

  • Shopify Advanced: It provides high customization and scalability capabilities but with limitations compared to the Plus version.
  • Shopify Plus: Designed to meet premium customization and scalability needs, with seamless integration and flexibility with other systems.

Resources

  • Shopify Advanced: Resources and learning materials are provided to help you operate and manage eCommerce websites more effectively. These include blogs, free online courses, developer documentation, and the “Helps” portal.
  • Shopify Plus: Plus merchants can find numerous exclusive resources valuable for eCommerce operations such as the Plus blog, Plus Academy, API documentation, Shopify experts, and Plus partners.

Customer Support

  • Shopify Advanced:

With the Advanced plan, you can seek 24/7 support from the Shopify team through in-depth live chat. Additionally, many Shopify merchants’ community groups are on Facebook and Slack.

  • Shopify Plus:

Shopify Plus merchants can expect deep customer care services 24/7 through email, hotline, and live chat. They will receive technical support and valuable business advice from Shopify’s top experts. Additionally, businesses can join the Plus merchant community on Facebook to share and learn from each other’s experiences.

Security

  • Shopify Advanced

Advanced offers robust security features, including protection for personal information and payment data. However, its security level is lower than that of the Plus plan.

  • Shopify Plus

Plus provides a range of security measures and features to protect business data, customer information, and payment transactions as much as possible. This includes:

  • Compliance with six types of PCI (Payment Card Industry) standards
  • Providing the highest level of data encryption
  • Providing specific tools to detect potentially fraudulent transactions
  • Automatically matching and adjusting payment information to ensure actual transactions match payment profiles
  • Automatic data backups
  • Protecting against Bot and DDoS attacks.

When choosing Shopify Advanced?

This is an important question that many businesses are seeking answers to. If your business is on a growth trajectory and has high demands for flexibility and customization, Shopify Advanced is a worthy consideration. 

First and foremost, if you desire more autonomy over the store interface and user experience, Shopify Advanced provides customizable reporting and analytics tools, enabling you to track business performance in the way you want to make informed decisions.

Furthermore, Shopify Advanced could be an ideal companion if you’re looking for a cost-effective solution and don’t want to be constrained by fundamental limitations. With lower usage fees than higher-tier packages, Advanced offers financial benefits while keeping the eCommerce website running smoothly.

When choosing Shopify Plus?

Plus will be the perfect choice for large-scale businesses with high flexibility, performance, and support demands. If the following characteristics apply, Plus is very likely to be the more suitable choice:

  • High sales volume and extensive product catalogue: Shopify Plus infrastructure is robust enough to easily customize and scale according to a business’s needs and handle large transaction volumes daily.
  • Go Headless: Shopify Plus’s Hydrogen solution offers a significant advantage for businesses that want to deploy a headless commerce model that separates the front and back end.
  • Requirement for deep support services: Plus’s flexibility requires specific technical expertise to leverage the platform’s sophisticated infrastructure effectively. Therefore, Plus provides 24/7 technical support to address issues and optimize the user experience promptly.

The Final Words

The decision between Shopify Plus and Advanced is not just about choosing a platform but also about building an eCommerce system that reflects your business’s true values and long-term goals.

Shopify Advanced is a flexible solution for medium to large businesses seeking flexibility and low costs. On the other hand, Shopify Plus is an excellent choice for larger enterprises, where premium features and support are key to strong and efficient growth.

With the development and fluctuations of the market, the choice between Shopify Plus and Shopify Advanced is not only a current decision but also a long-term strategy to shape the future of your business.

Need help to make decisions? Contact SECOMM or call (028) 7108 9908 now!

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Shopify Editions Winter '24 At A Glance: What's New?
SHOPIFY EDITIONS WINTER ’24 AT A GLANCE: WHAT’S NEW?
08/03/2024
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Shopify Editions Winter ’24 is the latest update with a host of new features and notable improvements. Especially, the SaaS platform has dedicated research efforts to bring about some groundbreaking updates that could be highly beneficial for large-scale eCommerce enterprises.

Let’s go through the 5 most important updates that large brands should pay attention to.

B2B On Shopify

Shopify Editions Winter '24 At A Glance: What's New?
B2B on Shopify

Best for: All the ‘Plus’ plan B2B merchants 

Bobby Morrison, Shopify’s Chief Revenue Officer, confidently states that B2B is the next big opportunity for businesses of all sizes in 2024 and beyond. 

Since the launch of the B2B solution, the platform has consistently rolled out updates to enhance this solution. In this particular update, Shopify focuses on upgrading the flexible infrastructure to help businesses optimize operations and deliver a unique customer experience.

  • Go headless with B2B: Build a unique eCommerce experience by using your favourite tech stack with a Headless B2B storefront.  
  • Sales Rep permissions: Your sales reps can only place orders and view customer information for their own accounts.
  • B2B discount: Create promotional discounts just for your B2B customers using third-party or custom apps powered by Shopify Functions.
  • B2B digital products: Beyond physical products, ‘Plus’ merchants now can offer non-physical products, like digital downloads, warranties, and services

Shopify POS

Best for: All retail merchants, including merchants not on Shopify

In Editions Winter ’24, the POS solution has been fine-tuned and improved, addressing some minor issues and simplifying the experience for sellers. Among these enhancements, two new top-notch features are POS Terminal and POS Ship From Store.

Shopify Editions Winter '24 At A Glance: What's New?

Shopify POS

POS Terminal

Accept tap, chip, and swipe payments and power your busiest sales days with solid Wi-Fi and Ethernet connectivity, backed by the 99.9% platform uptime.

  • Match your display to your brand: Display custom images and logos throughout the checkout process to maintain consistency and a seamless brand presence during payment.
  • Capture customer emails: Offer one-tap digital receipts and easily collect emails and marketing opt-ins
  • Manage UI extensions: Allow retailers to manage and customize UI extensions at various retail locations through the admin.
  • Customized receipts: The new Liquid code editor for printed receipts is an easy-to-use editor that customizes the presentation of printed receipts, so they can reflect your brand.

POS Ship From Store

Assigned staff members can easily process orders directly in POS at multiple retail locations. They can view, pick up, pack, and fulfil orders through the new feature, POS Ship From Store.

  • Retail inventory transfers: Optimize inventory management, allowing easy tracking and control of shipments between retail locations directly within Shopify POS. 
  • Attribute online sales: The Send Cart feature can incentivize staff to close more online sales and boost credit points, as those online sales will be credited to each staff member’s retail location. 
  • Return process: Simplify the return process with pre-defined return reasons in POS, ensuring efficiency in handling returns and improving product replenishment through return reason reports. 
  • Manage taxes, cancel orders, and void payments: Shopify Tax is now supported in POS, so your retail sales can be accurately taxed at the same rate as your online store. You can also cancel and void orders within 15 minutes of completing a transaction to correct errors or return payments without incurring transaction fees. 
  • Enhanced security: Implement a 4-, 5-, or 6-digit PIN code to manage employee access at retail locations and enhance security.

Checkout Extensibility

Shopify Editions Winter '24 At A Glance: What's New?

Checkout ExtensibilityBest for: all Shopify merchants

The checkout page also significantly shapes the customer experience. Therefore, in this Shopify Editions Winter ’24 update, numerous changes and improvements will be introduced to help businesses optimize the payment process and enhance conversion rates.

  • Customer account extensibility: Build extensions directly into new customer accounts with the same UI components as Shopify Checkout, alongside new components, extension APIs, and external network calls. Bring apps closer to customers and add powerful functionality to new customer accounts
  • Checkout extensibility: The platform adds 14 new APIs and 90+ new apps for the customized payment experience unlocking powerful features such as Upsells, Cross-sells, Loyalty Programs, Post-pushase surveys, and more.
  • Checkout Sheet Kit: This kit enables seamless checkout from the web to the native mobile app, improving conversion rates. It is compatible with both iOS and Android operating systems.

 AI

Shopify Editions Winter '24 At A Glance: What's New?

AIBest for: All Shopify merchants

AI technology is currently significantly boosting the performance and operational efficiency of individuals and businesses in the eCommerce sector. The Shopify Magic solution integrates free AI-supported features across the entire platform.

  • Produce images: Create professional product photos with new AI-enabled image editing features. Instantly generate, match, or remove the background of your existing images using just a few clicks or keywords. No design skills needed 
  • Semantic Search: One of our new AI-powered storefront search features goes beyond keyword matching to better understand the intent behind a customer’s search. Customers can use more natural words and phrases and get richer, more relevant results. 
  • Sidekick: This is an AI assistant who is always available whenever you need it. Sidekick will act as your very own advisor, guiding you with tailored, skilled advice to strengthen your business.

Product variant Limits Increase

Best for: All Shopify merchants with a high number of product variants, especially enterprises and B2B brands.

Shopify has released new product APIs that allow increasing the limit to 2000 variants per product. Compared to the previous Shopify Editions Summer ’23, the product variant limit was only up to 100. This change in the product variant limit is a groundbreaking improvement, making it an ideal choice for businesses intending to switch from platforms like Magento or Salesforce Commerce Cloud.

Similarly, this enhancement also brings many benefits for B2B merchants.

Final Thoughts

The features and improvements in the Editions Winter ’24 demonstrate that Shopify has invested significantly in research to create solutions tailored to the needs of large businesses. These are just a few of the many enticing updates from Shopify in this release.

To delve deeper into Editions Winter ’24 and discuss your eCommerce website deployment plans on the Shopify platform, contact SECOMM or call the hotline at (+84)28 7108 9908 today for detailed advice!

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The 10 Best Shopify Plus eCommerce Websites in Australia
THE 10 BEST SHOPIFY PLUS ECOMMERCE WEBSITES IN AUSTRALIA
19/02/2024
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Shopify is a well-known SaaS platform among global e-commerce businesses, including those in Australia, where approximately 150 thousand live stores. Notably, Shopify Plus is regarded as the high-end version specially crafted for large enterprises to construct and enhance custom eCommerce websites. 

In the following article, we will examine the top 10 leading Shopify Plus eCommerce websites in Australia.

JB Hi-Fi

JB Hi-Fi is a popular Australian consumer electronics retail brand that has gained worldwide recognition since its launch in 2004. In addition to its physical stores in Australia and New Zealand, the brand has made significant investments in its online sales, particularly in eCommerce websites.

The JB Hi-Fi website is built on the Shopify Plus platform, taking full advantage of its flexible customization capabilities to establish a distinctive and secure online shopping experience for its customers.

The design is carefully created, featuring yellow and black as the primary colour scheme. The interface is user-friendly, ensuring ease of use and navigation. These design elements contribute to a more convenient search and purchase process for customers.

Furthermore, the brand has incorporated the Buy Now Pay Later payment option alongside traditional methods, creating conditions for customers to swiftly make purchase decisions for their preferred products.

The 10 Best Shopify Plus eCommerce Websites in Australia
JB Hi-Fi
  • Website: https://www.jbhifi.com.au/
  • Industry: Consumer Electronics
  • Traffic: 23.7M/month
  • Ranking: #36 (Australia) & #2,034 (Worldwide)

Koala

The Koala brand has gained significant popularity in the Australian and New Zealand regions, known for its high-quality furniture and home decor featuring modern and creative designs. Moreover, Koala’s mattress has consistently claimed the top spot as the most beloved mattress product on the Product Review ranking for both 2023 and 2024. 

To enhance customers’ online shopping experience, Koala has built its eCommerce website using Shopify Plus. By leveraging exclusive solutions developed for Shopify Plus merchants, Koala has optimized product displays and the payment process, automated shopping events, and promotional programs, among other features.

The Koala website is designed to emphasize the sophistication and modernity of its products. With an intuitive interface, customers can easily explore and select products. Moreover, industry-specific features such as AR/VR and 360-degree viewing are integrated into the website.

The 10 Best Shopify Plus eCommerce Websites in Australia
Koala
  • Website: https://koala.com/en-au
  • Industry: Furniture
  • Traffic: 1.4M/month
  • Ranking: #1,193 (Australia) & #40,802 (Worldwide)

Boody

Boody, the renowned Australian fashion brand, specializes in manufacturing and providing products made from natural and organic materials. Over the years, with a commitment to emphasizing quality and customer service, Boody has established a strong presence in the Australian and New Zealand markets. 

The brand’s eCommerce website serves as a primary business channel alongside traditional brick-and-mortar stores. Therefore, Boody has invested in building its website with Shopify Plus.

With outstanding flexibility and scalability, Shopify Plus allows Boody to customize features freely while also leveraging exclusive solutions such as Shopify Flow and Payments to optimize the customer experience. 

The design of Boody’s eCommerce website typically reflects simplicity, friendliness, and alignment with the brand’s values. Additionally, customer reviews are integrated into the website, creating a reliable and appealing online shopping space for those seeking sustainable fashion choices.

The 10 Best Shopify Plus eCommerce Websites in Australia
Boody

Life Interiors

Life Interiors is a prominent name in the Australian market, specializing in the fields of interior design and decor. With a strong presence in Australia, Life Interiors has become a leading destination for those seeking stylish and contemporary furniture.

In the online realm, Life Interiors also places significant emphasis on using Shopify Plus to build and develop its eCommerce website. With a visually appealing and user-friendly interface, along with unique customizations and integrated features, Life Interiors provides customers with an optimal online shopping experience, offering quality and sustainable products.

The 10 Best Shopify Plus eCommerce Websites in Australia
Life Interiors

Milligram

Milligram is a notable retailer in the Australian market. It specializes in office supplies, personal accessories, and unique and creative gifts. Milligram’s eCommerce website is built on the Shopify Plus platform, which provides a robust infrastructure for online business operations.

The use of Shopify Plus has helped Milligram manage online business performance flexibly and efficiently, from inventory management to order processing and customer interactions. In addition, Milligram offers a variety of payment methods and a customer loyalty program with enticing gifts to attract and retain customers.

The 10 Best Shopify Plus eCommerce Websites in Australia
Milligram
  • Website: https://milligram.com/
  • Industry: Gifts and Games
  • Traffic: 575.5K/month
  • Ranking: #3,441 (Australia) & #173,681 (Worldwide)

Alternative Brewing

In Australia, Alternative Brewing is known as a reputable retailer of products and tools related to the art of coffee brewing and creative beverages.

With a mission to provide a personalized and high-quality brewing experience for coffee enthusiasts, Alternative Brewing has quickly gained popularity and preference within the community of high-quality beverage enthusiasts.

The eCommerce website of Alternative Brewing is a convenient shopping destination for various brewing machines and tools, as the shopping and payment experience is optimized with the infrastructure of Shopify Plus. Additionally, the brand offers customers 24/7 support services, a variety of secure online payment methods, and fast delivery options.

The 10 Best Shopify Plus eCommerce Websites in Australia
Alternative Brewing

AMR Hair & Beauty

AMR Hair & Beauty is a brand specializing in products and services for hair care and beauty. The eCommerce website is built with Shopify Plus, a premium SaaS platform with numerous solutions to optimize the customer experience.

Through Shopify Plus’s infrastructure, this hair brand has developed and customized various unique features, such as displaying best-selling products, related products, and viewed products, showing store availability, and streamlining the payment process.

In addition, AMR Hair & Beauty has integrated various payment methods, including BNBL and LayBuy, into its eCommerce website.

As a result, AMR has created an online shopping space with diverse products, comprehensive information, and convenience for both professionals and consumers looking to care for their hair and appearance.

The 10 Best Shopify Plus eCommerce Websites in Australia
AMR Hair & Beauty
  • Website: https://amr.com.au/
  • Industry: Personal care
  • Traffic: 330.2K/month
  • Ranking: #5,346 (Australia) & #264,174 (Worldwide)

Beard & Blade

Beard & Blade is a leading brand in Australia, specializing in grooming products for beards and skin care for men. Initially, Beard & Blade’s eCommerce website was built on the Magento platform.

However, to enhance the shopping experience and facilitate easier management, they decided to switch to Shopify Plus – a powerful platform with premium features and flexibility.

Since making this transition, Beard & Blade has not only benefited from seamless system management and online interface but has also achieved notable successes. The flexibility of Shopify Plus has helped them optimize the sales process, enhance customer interaction, and notably improve overall business performance.

The 10 Best Shopify Plus eCommerce Websites in Australia
Beard & Blade

Desky

In 2020, Desky was officially launched. This brand specializes in providing furniture and accessories to decorate modern and comfortable workspaces, inspired by the increasing demand for home offices in Australia due to the impact of the COVID-19 pandemic.

As it quickly began to expand its scale, Desky aimed to have a robust and reliable eCommerce platform that could support rapid growth and handle large volumes of traffic. Therefore, Desky chose Shopify Plus to build and develop its eCommerce website.

Initially, the Desky team set a goal to launch their website, products, and brand within six months, but with Shopify Plus, the business achieved that in just three months.

The 10 Best Shopify Plus eCommerce Websites in Australia
Desky
  • Website: https://desky.com.au/
  • Industry: Furniture
  • Traffic: 225.4K/month
  • Ranking: #2,886 (Australia) & 178,652 (Worldwide)

DARCHE

Since its establishment in 1991, DARCHE has been a leader in the Australian camping and outdoor products market. For over three decades, DARCHE has expanded its product range, providing customers with a diverse array of choices for their outdoor needs.

DARCHE’s core business model is B2B, and although OroCommerce has provided an eCommerce solution for B2B customers, it did not meet expectations due to performance issues and a subpar user experience on the website.

However, with the transition to Shopify Plus, DARCHE has built an eCommerce website that they can proudly present to all their B2B customers, thereby boosting sales during this process.

The 10 Best Shopify Plus eCommerce Websites in Australia
Darche
  • Website: https://darche.com.au/
  • Industry: Outdoor Living
  • Traffic: 217.7K/month
  • Ranking: #12,101 (Australia) & #625,461 (Worldwide)

Build Your First Shopify Plus eCommerce Website Now!

Here are the top 10 Shopify Plus eCommerce websites, favored destinations for Australian consumers. These businesses not only prioritize product quality but also focus on enhancing the online shopping experience for customers. 

With many years of successful collaboration in deploying Shopify Plus eCommerce websites for numerous Australian clients, SECOMM boasts a team of highly experienced experts with advanced technical skills and a deep understanding of the eCommerce market.

Contact SECOMM or call the hotline (+84)28 7108 9908 for more detailed information about the Shopify Plus platform!

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The 10 Best Magento eCommerce Websites In Australia
THE 10 BEST MAGENTO ECOMMERCE WEBSITES IN AUSTRALIA
19/02/2024
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Magento is one of the most popular platforms today, allowing businesses in every industry to build customized eCommerce websites. In Australia, Magento is also highly favored and consistently chosen as the top preference for local businesses, with nearly 4000 live stores.

Let’s take a look at the top 10 leading Magento eCommerce websites in Australia in the following article.

Pet Barn

Pet Barn is a leading brand in Australia, specializing in providing products and services for pets. Over a decade, Pet Barn has earned a strong reputation among the pet-loving community in Australia, offering a wide array of safe and high-quality products. 

The Pet Barn eCommerce website is built on the Magento platform, a robust system for eCommerce and content management. By using Magento, Pet Barn can efficiently manage and operate while optimizing the online shopping experience for customers.

The flexibility, security, and ease of customization and expansion provided by Magento continually empower the brand to improve its services and cater to the ever-evolving and diverse needs of Australian customers.

The 10 Best Magento eCommerce Websites In Australia
Pet Barn

Forever New

Forever New is an Australian fashion brand, renowned for its high-quality clothing and accessories for women with an elegant and modern style. Over a decade, Forever New has gained customer trust and secured a significant position in the Australian fashion industry. 

The brand used Magento to build the eCommerce website, striving to boost its online visibility and find the most efficient operational solutions. This move played a huge role in Forever New’s digital success, enabling remarkable growth and swift adaptation to emerging trends in the market.

The 10 Best Magento eCommerce Websites In Australia
Forever New

Dick Smith

Dick Smith is one of Australia’s leading brands specializing in consumer electronics products. With a rich history and a robust reputation, Dick Smith has established a unique position in the Australian market, recognized as a trustworthy destination for technology enthusiasts seeking top-tier products.

The great customizability and scalability of Magento helped Dick Smith efficiently manage a large product portfolio and optimize the customer experience with unique features and promotional programs.

The website design not only ensures a seamless online shopping experience but also reflects the brand’s identity with a visually appealing, innovative, and user-friendly interface. The advanced search feature and product filters make it easy for customers to find their favorite items.

The 10 Best Magento eCommerce Websites In Australia
Dick Smith

Bonds

Another widely known fashion brand throughout Australia is Bonds. This brand is famous for its diverse array of fashion products for men, women, and children, offering a variety of styles, and sizes, as well as ensuring durability and safety. 

Magento, a top-tier eCommerce platform, has delivered numerous advantages to Bonds. The flexibility in managing products, high customization, and easy scalability have aided Bonds in maintaining diversity in its collection and swiftly adapting to market trends.

The Bonds eCommerce website showcases the brand’s sophistication through a visually appealing user interface and provides advanced search features, secure payment processes, and detailed product information. This ensures that Bonds not only retains its current customer base but also attracts the attention of newcomers looking to experience the comfort and distinctive style of the brand.

The 10 Best Magento eCommerce Websites In Australia
Bonds

Bed Bath N` Table

Bed Bath N’ Table is a renowned brand in Australia, specializing in providing furniture and decorations for bedrooms, bathrooms, and dining areas. With a focus on quality and beautiful design, Bed Bath N’ Table has been promoted as an ideal destination for those seeking a luxurious and comfortable living space. 

The eCommerce website, built with Magento, offers flexible customization and scalability. The website impresses with a user-friendly interface, an advanced search system, a secure payment process, and optimization. 

Moreover, the brand provides useful information about home decor and helpful cleaning tips. To date, Bed Bath N’ Table is not only a reliable furniture shopping destination but also a place for customers to find inspiration and ideas to decorate their living spaces.

The 10 Best Magento eCommerce Websites In Australia
Bed Bath N` Table

Sussan 

Sussan, a long-established and reputable fashion brand in the Australian market, has won the hearts of consumers through the blend of modern style and comfort. Over 80 years, Sussan has become an icon in the Australian fashion industry, known for creating outfits that reflect the confidence and creativity of modern women. 

The eCommerce website of Sussan is a good destination for fashion enthusiasts seeking quality products. Developed on the Magento platform, the website helps Sussan deliver an optimal customer experience and enhance operational efficiency.

Moreover, the website integrates secure and convenient payment features, offering detailed insights into product information and origins. This creates an interesting and reliable shopping experience for Sussan’s customers.

The 10 Best Magento eCommerce Websites In Australia
Sussan

Kath Mandu

Kathmandu, a well-known brand specializing in outdoor apparel and equipment for adventure and sports, has made a notable contribution to enhancing the excitement and comfort of outdoor living. The Magento-developed eCommerce website of Kathmandu offers a rich customer experience that can be easily customized and expanded based on business needs.

Alongside the optimized shopping experience, Kathmandu provides enticing discounts and promotional programs to attract new customers and retain the loyalty of existing ones.

The 10 Best Magento eCommerce Websites In Australia
Kath Mandu

Sportsgirl

Sportsgirl, a renowned fashion brand in Australia, has dominated the market with innovation and diversity in its women’s fashion collections. Over 70 years, Sportsgirl isn’t just a shopping destination but also a source of inspiration for personal style, blending the latest fashion trends with a unique flair. 

Sportsgirl’s eCommerce website, powered by Magento, allows the brand to deliver an optimal customer experience while effortlessly customizing features and expanding the system to meet the evolving needs and trends of the market.

Moreover, Sportsgirl provides customers with appealing offers, including discounts, buy one get one free promotion, free shipping, gift card giveaways, and a variety of payment methods.

The 10 Best Magento eCommerce Websites In Australia
Sportsgirl

King Living

Another well-known Australian furniture brand on this list is King Living. This brand has become an icon of luxury and innovation in creating high-quality furniture products.

King Living’s eCommerce website is a reliable online shopping destination for customers seeking the most convenient solutions for furniture purchases. The website is built and developed on the Magento platform, allowing King Living to freely customize unique features specific to the industry to provide the best online shopping experience for customers. 

Notable features include 360-degree viewing, VR/AR capabilities, product specification viewing and downloading, one-page checkout, and more. After over 40 years, King Living has built a strong reputation in the consumer community, particularly among those who appreciate the value of upscale living spaces.

The 10 Best Magento eCommerce Websites In Australia
King Living

Chemist Direct

Chemist Direct is a leading brand in the Australian market, offering a wide range of healthcare and beauty products and services. The brand not only provides a diverse selection of medications, vitamins, and beauty items but also prioritizes delivering quality healthcare information to empower customers in effective at-home health management. 

Utilizing Magento for its eCommerce website, Chemist Direct can tailor unique features to enhance customers’ shopping experiences. The website offers a variety of products from multiple brands and diverse payment methods, including the Buy Now Pay Later option.  

Moreover, with advanced search functionality and a secure and simple payment process, the Chemist Direct website stands out, making it easy for customers to find and purchase high-quality healthcare and beauty products.

The 10 Best Magento eCommerce Websites In Australia
Chemist Direct

Build Your First Magento eCommerce Website Now!

Above are 10 eCommerce websites in Australia, notable for being built on the Magento platform. These brands have effectively utilized Magento’s customizable and flexible features to introduce unique features, ultimately enhancing the overall customer shopping experience.

With extensive experience in successfully developing Magento eCommerce projects for various Australian clients such as Laybyland, Jasnor, RodShop, Trentham Estate,

etc, SECOMM boasts a team of highly skilled experts with advanced technical skills and a deep understanding of the eCommerce landscape.

For further details about the Magento platform, please contact SECOMM or call the hotline at (+84)28 7108 9908!

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Top 5 Multi-Vendor Marketplace Platforms in Australia
TOP 5 MULTI-VENDOR MARKETPLACE PLATFORMS IN AUSTRALIA
29/01/2024
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The demand for shopping on multi-vendor marketplaces has been rising in Australia recently, particularly since the Covid-19 pandemic.

Data from Statista, up to December 2023, reveals the leading players in the Australian multi-vendor marketplace market, measured by average monthly visits. This includes international giants like Amazon and eBay and local brands such as Kmart and Coles. 

Therefore, other Australian businesses still have ample opportunities to join the eCommerce landscape. The critical initial step is to choose the right platform to build an online marketplace that suits the specific business needs. 

Here 5 popular choices of many Australian eCommerce businesses. 

Learn more: 14 must-have features to build your online marketplace

Marketplacer

Marketplacer is a Software as a Service (SaaS) platform that allows you to create your multi-vendor marketplace by integrating with existing eCommerce systems like Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and commercetools. 

You can also build the Headless eCommerce marketplace by integrating custom frontends into Marketplacer’s backend through APIs. This gives you complete control over the user experience and the optimized platform operation.

Top 5 Multi-Vendor Marketplace Platforms in Australia
Marketplacer

Pros:

  • User-friendly interface
  • Large seller community
  • Rich documentation and learning resources
  • Diverse solutions for managing categories, inventory, and sellers
  • Seamless integration with various third-party systems
  • Technical support and seller support
  • High security with SSL, Encryption, Multi-Factor Authentication

Cons:

  • The platform fee isn’t public, you’ll need to contact the sales team. 
  • Require high technical skills
  • The customizability may not need the complex large online marketplace

Top features:

  • Category management
  • Inventory management
  • Seller management
  • Flexibly customize the eCommerce marketplace storefront to align with your brand
  • Seamless and secure integration with popular payment gateways
  • Localize your multi-vendor marketplace
  • SEO

Price: Pricing may vary based on specific requirements

Learn more: Build your first online marketplace with the Marketplacer platform

Magento 2

Magento 2 is a widely used eCommerce platform globally, known for its flexibility and superior scalability. The platform offers you the Multi-Vendor Marketplace Extension, allowing you to build your online marketplace with the Magento framework.

Using this extension, you can convert your Magento eCommerce website into a feature-rich marketplace like Amazon and eBay.

Top 5 Multi-Vendor Marketplace Platforms in Australia
Magento 2

Pros:

  • High customizability
  • Wide range of third-party extensions
  • Mobile-friendly design
  • Scalable for large eCommerce marketplaces
  • Excellent customer support
  • High security
  • Large user community

Cons:

  • Require high technical skills
  • Require huge time and budget
  • Resource-intensive, especially for large-scale marketplaces

Top features:

  • Admin features
  • Seller features
  • Customer features
  • Inventory management
  • Payment management
  • Category management
  • SEO

Price: Pricing may vary based on specific requirements

Learn more: Magento 1 vs Magento 2: Full Comparison

Yo!Kart

Yo!Kart is a leading self-hosted eCommerce solution that you can consider for building a customized online marketplace. Yo!Kart is designed to be user-friendly

prominent that businesses can consider for building a customized online marketplace. Designed to be user-friendly, Yo!Kart allows businesses complete control, customization, and flexible scale to manage and operate their eCommerce marketplace efficiently.

Top 5 Multi-Vendor Marketplace Platforms in Australia
Yo!Kart

Pros:

  • Full control over the system
  • Flexible customizability & scalability
  • User-friendly interface
  • 1-year technical support
  • Good customer services
  • SEO-friendly architecture

Cons:

  • Require high technical skills
  • Resource-intensive, especially for large-scale marketplaces

Top features:

  • Admin features
  • Seller features
  • Customer features
  • Built-in analytics and reporting
  • Advanced search
  • SEO
  • Mobile apps for both sellers and buyers

Price: Starting from $1099/year. However, costs may vary based on specific requirements.

CedCommerce

CedCommerce is a platform that helps you expand your online operations by creating a feature-rich eCommerce marketplace. With CedCommerce, you can easily manage multiple vendors and provide them with a robust platform to sell their products. 

One key feature of CedCommerce is its ability to integrate with various eCommerce platforms such as Magento, Shopify, BigCommerce, WooCommerce, etc. CedCommerce, with its high flexibility, offers you many customization options, including the ability to customize vendor onboarding processes, commission rates, shipping rates, and more.

Top 5 Multi-Vendor Marketplace Platforms in Australia
CedCommerce

Pros:

  • Diverse customization options
  • Mobile-friendly design
  • Flexible integration with existing eCommerce systems
  • Various add-ons support
  • Good customer services

Cons:

  • The platform fee isn’t public
  • Costs may increase based on add-on integration
  • Require high technical skills
  • Resource-intensive, especially for large-scale marketplaces

Top features:

  • Admin features
  • Seller features
  • Buyer features
  • Advanced inventory management
  • Seamless integration with multiple eCommerce platforms
  • SEO

Price: The fees aren’t public and will vary based on specific requirement

CS-Cart Multi-Vendor

CS-Cart Multi-Vendor is known as a specialized platform for building online marketplaces with superior customizability and scalability. Integrated with over 26 languages and featuring unique functionalities, this all-in-one solution is suitable for various industries and deployment needs.

Top 5 Multi-Vendor Marketplace Platforms in Australia
CS-Cart Multi-Vendor

Pros:

  • User-friendly interface
  • Mobile-friendly design
  • Diverse payment methods
  • High scalability for businesses of all sizes
  • Rich learning resources
  • Good customer services

Cons:

  • Require high technical skills
  • Resource-intensive, especially for large-scale marketplaces

Top features:

  • Admin features
  • Seller features
  • Buyer features
  • Advanced order management
  • Commission fee system
  • Seamless integration with multiple payment gateways
  • Real-time estimated shipping costs
  • SEO

Price: Pricing may vary depending on specific needs.

Build Your First Multi-Vendor Marketplace Platform Today!

Here are 5 platforms widely used by Australian businesses to build flexible, feature-rich, and optimized custom online marketplaces. With experience in deploying numerous multi-vendor marketplace projects for Australian clients such as Laybyland, Seconds Deals, etc., SECOMM has a team of highly skilled technical experts with a deep understanding of the Australian market.

If you’re ready to build an eCommerce marketplace, contact SECOMM or call (+84)28 7108 9908 today for a free consultation!

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The 5 Most Popular eCommerce Platforms in Australia
THE 5 MOST POPULAR ECOMMERCE PLATFORMS IN AUSTRALIA
24/01/2024
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The Australian eCommerce world is continually evolving alongside the constant emergence of technological solutions. As a result, there is an increasing and diverse range of choices for eCommerce platforms. 

This presents both an advantage and a challenge for businesses, as selecting the right platform for building an eCommerce website is a crucial first step.

Below are the top 5 leading eCommerce platforms in Australia.

Learn more: Top 10 most-visited eCommerce websites in Australia

Magento

Magento is a globally popular open-source platform, and its prevalence extends to Australia as well.  According to BuiltWith, there are currently more than 4000 live websites in Australia utilizing the platform.

With its high flexibility, businesses can effortlessly tailor features and scale the system according to their unique business requirements.

Presently, Magento provides businesses with two versions: Open Source (Free) and Adobe Commerce (Paid).

The 5 Most Popular eCommerce Platforms in Australia
Magento (Adobe Commerce)

Pros:

  • Best for large businesses with complex customization needs and high-budget investments.
  • High customization and scalability capabilities.
  • Rich built-in features and advanced functionalities compared to SaaS platforms.
  • No limit on sales volume.
  • Diverse range of extensions available.
  • Large user community.

Cons:

  • Requires a high level of technical expertise.
  • Deployment time is relatively long.
  • Initial costs are high.

Core feature:

  • Multi-brand solution
  • Inventory management
  • Headless Commerce implementation
  • Loyalty program development
  • Advanced search
  • High-security measures
  • Progressive Web Apps (PWA)
  • Advanced SEO

Pricing:

  • The cost to implement Magento Open Source is approximately $20,000 – $50,000 per project in the first year and the time to go live ranges from 3 to 6 months depending on the project’s complexity.
  • The estimated cost to implement Adobe Commerce is around $100,000 – $150,000 per project in the first year, with the time to go live ranging from 6 months to 1 year depending on the project’s complexity.

Learn more: Top Magento eCommerce websites in Australia

Shopify

Shopify is a popular SaaS platform with over 4.8 million active websites. In Australia alone, over 150 thousand online stores are operating on the platform.

Recently, the premium version of Shopify, ‘Plus,’ has garnered attention from businesses across various sectors in Australia.

These businesses may have previously deployed different eCommerce platforms and later switched to the Plus to seek a superior solution. Some businesses initially launched websites with core plans and later upgraded to ‘Plus’ to optimize their operations.

The 5 Most Popular eCommerce Platforms in Australia
Shopify

Learn more: Top eCommerce websites upgrade to Shopify Plus 

Pros:

  • User-friendly interface
  • Provides drag-and-drop builder
  • High scalability and customizability, especially with the ‘Plus’ package
  • Diverse range of unique themes suitable for various industries
  • Extensive app store 
  • Supports multiple local payment gateways
  • 24/7 customer support
  • Rich learning resources
  • Large user community

Cons:

  • On-going costs increase over time 
  • Limited customizability and scalability in core Shopify plans
  • The eCommerce system relies on Shopify

Core feature:

  • Point-Of-Sale (POS)
  • Email Marketing
  • Blogging
  • SEO
  • Multi-marketplace selling
  • Automation (for Plus merchants)
  • Headless Commerce (for Plus merchants)
  • Composable Commerce (for Plus merchants)
  • Omnichannel (for Plus merchants)

Pricing

Here are Shopify pricing plans:

The 5 Most Popular eCommerce Platforms in Australia
Shopify Pricing

BigCommerce

BigCommerce is another popular SaaS platform worldwide, with over 43 thousand active websites. In Australia, there are more than 2 thousand active BigCommerce websites.

The standout feature of this SaaS platform is its integrated features, enabling businesses of all sizes and technical expertise to deploy eCommerce websites quickly. In addition to standard solution packages, BigCommerce offers an ‘Enterprise’ version tailored for large businesses with custom pricing.

Learn more: Top 10 eCommerce websites using BigCommerce 

The 5 Most Popular eCommerce Platforms in Australia
BigCommerce

Pros:

  • User-friendly interface
  • Best for businesses of all sizes
  • Rich integrated features
  • 24/7 customer support
  • Diverse affordable pricing plans
  • No transaction fee
  • More than 65 popular payment gateways
  • Variety of themes and extensions

Cons:

  • Limited online sales volumes
  • On-going costs increase over time
  • Limited customizability
  • The eCommerce system relies on BigCommerce

Core feature:

  • Point-Of-Sales (POS)
  • Blogging
  • SEO
  • In-depth analytics and reporting
  • Multi-marketplace selling
  • Headless Commerce (Best for ‘Enterprise’ businesses)
  • Automation (Best for ‘Enterprise’ businesses)
  • Omnichannel (Best for ‘Enterprise’ businesses)

Pricing

Here are BigCommerce pricing plans:

The 5 Most Popular eCommerce Platforms in Australia
BigCommerce pricing

WooCommerce

WooCommerce, a free and open-source WordPress plugin, enables brands to integrate eCommerce functionality into their existing WordPress websites.

With just a few clicks, the WooCommerce plugin helps convert a standard WordPress site into a fully-featured eCommerce platform, complete with essential features and easy customization.

Learn more: 20 websites using WooCommerce

The 5 Most Popular eCommerce Platforms in Australia
WooCommerce

Pros:

  • Free and open-source
  • Seamless integration with WordPress
  • User-friendly interface
  • Large user community
  • In-depth analytics and reporting
  • Support for various products and payment methods

Cons:

  • Lack of support for technical and security issues
  • Some integrations demand advanced technical skills
  • Relies on the WordPress system
  • Multilingual deployment may sometimes have limitations.
  • Potential costs may accrue over time

Core feature:

  • Multi-marketplace selling
  • Selling a diverse range of products
  • Remote operation with a mobile app
  • Customization and expansion
  • Blogging
  • SEO

Pricing: Free to use. However, some integrations with other plugins may incur charges.

OpenCart

OpenCart is a globally popular open-source platform, powering over 900 thousand active websites worldwide. In Australia, it has gained popularity with more than 2 thousand active OpenCart websites, establishing itself as a favored open-source platform in the country, following Magento.

Founded by Daniel Kerr in 1998, OpenCart operates as open-source software, utilizing the PHP programming language. It currently offers two versions: Free (Free-to-use version) and Cloud Store (Paid version).

The 5 Most Popular eCommerce Platforms in Australia
OpenCart

Learn more: Top OpenCart websites

Pros:

  • User-friendly interface
  • Extensive library of themes and apps
  • Flexible customizability and scalability
  • No transaction fees

Cons:

  • Requires strong technical skills
  • Lacks advanced extension features
  • Many hidden costs

Core feature:

  • Diverse payment and delivery methods
  • Multilingual capabilities
  • Multi-marketplace selling
  • Seamless management of products, orders, and inventory
  • Headless Commerce deployment
  • Blogging
  • SEO

Pricing:

Free for the Free version. For the Cloud Store version, the specific costs are as follows:

The 5 Most Popular eCommerce Platforms in Australia
OpenCart pricing

On Final Words

Above are 10 eCommerce platforms preferred by businesses in Australia when establishing their online stores. Each business will make its decision based on factors like scale, business model, and specific deployment requirements. 

With over 10 years of experience collaborating with various Australian businesses such as Laybyland, RodShop, Trentham Estate, Jasnor, etc., to build eCommerce websites, SECOMM now possesses a team of highly skilled technical experts and a deep understanding of the Australian market.

For personalized advice on the best-suited platforms for your business, contact us or call the hotline (+84)28 7108 9908 today!

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Migrating from Magento to Shopify Plus: Is It Worth It?
MIGRATING FROM MAGENTO TO SHOPIFY PLUS: IS IT WORTH IT? AND HOW?
10/01/2024
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Migrating from Magento to Shopify Plus is a strategic decision that many businesses are considering. While Magento holds a prominent position in the eCommerce market, the ongoing trend of switching to Shopify Plus has raised questions about its reasons, prompting a comparison between the two platforms. Join us in exploring these aspects in this article.

Learn more: Adobe Commerce vs Shopify Plus

What is Magento?

Magento is an open-source eCommerce platform with over 140,000 active websites and was acquired by Adobe in 2018. It offers many advanced features, allowing you to tailor your eCommerce websites. 

It has two versions: Magento Open Source, a free option to download and install on your servers, and Adobe Commerce (formerly Magento Enterprise), a paid version with premium features such as Adobe’s hosting and security services.

What is Shopify Plus?

Shopify Plus stands out as Shopify’s advanced SaaS eCommerce platform tailored for large and rapidly growing enterprises. With high scalability, it can handle surges in traffic and sales volumes reaching billions of dollars. 

By leveraging Shopify Plus, you can benefit from a robust infrastructure that facilitates easy customization and centralized management of multiple stores, brands, languages, and currencies through a dashboard.

Also, the platform offers a range of superior solutions to enhance eCommerce operations, including Shop Pay, Shopify Flow, LaunchPad, Shopify Scripts, and more.

Why do businesses move away from Magento?

Many businesses opt to move away from the Magento platform in pursuit of a more optimal solution for their eCommerce websites. However, the following two reasons are widely regarded as the most prevalent.

Magento 1 is no longer available

After launching the Magento 2 (M2) version, the company has declared they’ll no longer support the Magento 1 (M1) version. This means that if you’re using the older version, you won’t receive security updates, bug fixes, and technical assistance. 

So, the platform encourages their customers to upgrade to M2 to ensure continued technical support, enhanced security, and access to a variety of new and advanced features.

However, the upgrade process is complex, requiring significant investment in terms of cost and time for source code and interface customization. It may force you to halt your eCommerce operations.

In case you want to keep operating M1 alongside the update process, there’s a potential risk of disrupting system operations, causing significant disruptions to the customer experience, and ultimately affecting sales.

Moreover, there’s also a potential risk of compatibility issues, as some features and modules initially built on M1 may require significant customization to operate effectively on M2.

Faced with these risks, some businesses opt not to upgrade but rather switch to an alternative eCommerce platform. Frequently, these businesses turn to SaaS platforms that offer robust technical support and readily available solutions.

Learn more: M1 vs M2

Magento 2 requires high technical skills

Some businesses that have upgraded and used M2 for a while have realized that it may not be the best choice. Developing and maintaining a M2 website requires high technical expertise, especially if you want to integrate and customize specific features.

If you don’t have a sufficiently professional technical team or inefficiently collaborate with deployment partners, the customization process is even more complex. 

Plus, while the open-source platform offers high scalability, it lacks flexibility. So, if you don’t set up and build your system properly, it may get issues during peak shopping times, leading to crashes and interruptions.

This, in turn, customers to be unable to access the website for purchases, causing significant harm to your brand.

Learn more: The costs of building a Magento eCommerce website

Migrating from Magento to Shopify Plus: Is It Worth It?
Reasons to move away from Magento

Reasons to move to Shopify Plus

  • Easy to use: The platform is well-designed with an intuitive interface, allowing you to efficiently manage and enhance your eCommerce websites without the need for advanced technical skills, unlike Magento.
  • Swift Time-To-Launch: Using Shopify Plus infrastructure, you can launch your eCommerce website in just 2 to 5 months. In comparison, launching with Magento typically takes around 3-6 months.
  • App Ecosystem: With Shopify Plus Certified Apps, you have easy access to an application ecosystem specially developed for ‘Plus’, as well as third-party applications.
  • Automated Scaling:  ‘Plus’ uses cloud architecture and automatic scaling processes, allowing the website to automatically scale when there is a need for additional resources. This ensures the website can withstand sudden traffic increases, particularly crucial during major shopping events. In contrast, Magento requires IT team intervention, and each adjustment may impact system operations.
  • Seamless Integration: Shopify Plus offers APIs, helping you with smooth and straightforward integration with third-party systems such as ERP, CRM, and PIM to improve data management and streamline business processes. Conversely, integrating with third-party systems on the open-source platform is more complex, requiring significant technical intervention and a knowledgeable technical team to ensure successful integration.  

Learn more: 15 reasons why you should migrate to Shopify Plus

Migrating from Magento to Shopify Plus: Is It Worth It?
Why you should move to the ‘Plus’

Brands migrate from Magento to Shopify Plus

Below are some brands that have previously embraced eCommerce using Magento and switched to Shopify Plus to reduce technical complexities and costs.

Gymshark

Gymshark, a UK-based brand specializing in sportswear and fitness fashion, has emerged as a prominent and favored global sportswear brand since its inception in 2012.

Facing a website crash during the bustling Black Friday shopping season, Gymshark, previously on Magento, made the strategic decision to switch to Shopify Plus.

Despite time and financial investments in repairing and maintaining the system, there was no guarantee of long-term effectiveness. 

Upon switching to Shopify Plus, Gymshark capitalized on available solutions such as Shopify POS to elevate both online and offline shopping experiences. The implementation of Shopify Scripts, an exclusive tool for the ‘Plus’ merchants, allowed them to customize and optimize the checkout process.

By using this advanced SaaS platform, Gymshark significantly boosted conversion rates and sales, particularly during major year-end shopping events. This success has firmly established Gymshark as one of the fastest-growing brands globally.

Migrating from Magento to Shopify Plus: Is It Worth It?
Gymshark

Bombas

Founded in the United States in 2013, Bombas is a brand specializing in the manufacturing and retail of socks. Renowned for its “buy one, donate one” approach, Bombas pledges to donate a pair of socks to those in need for every pair sold. 

Bombas faced website crashes on its previous Magento platform, occurring during Shark Tank program airings and major shopping events like Black Friday and Cyber Monday. These disruptions led to substantial financial losses and incurred significant fees for system repairs over an extended period.

To capitalize on the seamless scalability offered by Shopify Plus, Bombas moved away from the previous. The Bombas website remained resilient during significant year-end shopping events.

The brand not only recouped its investment quickly but also witnessed a remarkable 300% surge in sales compared to the same period the previous year.

Migrating from Magento to Shopify Plus: Is It Worth It?
Bombas

Jack Rogers

Jack Rogers, an iconic American brand specializing in footwear and fashion accessories, has enjoyed widespread recognition globally for an extended period. The brand is not only distinguished for its use of the highest-quality materials in crafting sophisticated and luxurious footwear but also for its global prestige. 

After running on the Magento platform for a while, Jack Roger’s eCommerce website started experiencing issues. Each minor update incurred significant time and costs, leading to the decision to switch to Shopify Plus. This move aimed to find a cost-effective solution for operations and maintain the overall stability of the system.

Jack Rogers implemented Shopify Flow to automate both operational and sales processes. The brand also integrated various third-party applications such as Smile, Gorgias, and more to augment the eCommerce efficiency.                                                                                                                                                                                                                                          

Learn more

 

Migrating from Magento to Shopify Plus: Is It Worth It?
Jack Rogers

Things to keep in mind when migrating from Magento to Shopify Plus

Below are some notes to consider during the platform migration process.

Data migration

There are several methods to migrate data to the Shopify Plus system, such as automated migration, manual migration, and data import/export. You can choose one of these methods or deploy all of them to streamline the migration process and enhance data accuracy. 

Customer data

  • Customer Accounts: Ensure that all customer account information, including names, addresses, emails, and purchase history, is accurately migrated.
  • Passwords: You can provide customers with the opportunity to reset their passwords or use verification methods to ensure the security of the information.

Product data

  • Product Information: Accurately convert product descriptions, images, prices, and detailed information.
  • Product Categories: Ensure that the product category structure is uniformly converted, and each product is assigned to the correct category.

Transaction data

  • Order History: Convert the entire order history of customers to maintain transaction information and shopping history.
  • Payment Information: Ensure that customer payment information is converted without compromising security.

System architecture re-design

Switching an eCommerce platform in general and specifically migrating from Magento to Shopify Plus is a complex process that demands detailed planning, precision, and an investment in both budget and time, along with technical expertise.

Therefore, solution architects need to strategize to redesign the system, encompassing system architecture, infrastructure, technology, performance monitoring tools, etc.

Website optimization

When deciding to switch to Shopify Plus, there are some things related to website optimization you need to keep in mind. The URL structure of the two platforms differ, so you should check the navigation of all web pages to ensure the preservation of SEO value and user redirection to the correct pages. 

During the platform migration process, a temporary decrease in rankings on search engines like Google or Bing is normal and not a cause for concern. These search engines may take a few days to process the new website and update essential indices.

Migrating from Magento to Shopify Plus: Is It Worth It?
What to consider for the platform migration

Looking for a professional partner?

Lately, Shopify Plus has emerged as the preferred choice for businesses making the move from the Magento world.

Having extensive experience in developing eCommerce websites on both eCommerce platforms, and successfully executing the Shopify Plus migrations, SECOMM has become a reliable technology partner for many large enterprises such as Vinamilk and Suzuverse.

Contact SECOMM or call directly at the hotline (028 7108 9908) to start the project of the Magento to Shopify Plus platform migration process tailored to your business.

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15 Brands Migrate from Magento to Shopify Plus Pt.3
15 BRANDS MIGRATE FROM MAGENTO TO SHOPIFY PLUS PT.3
09/01/2024
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Building upon the narratives in parts 1 and 2, this third part invites you to delve into the stories of the remaining brands within the series of 15 that migrate from Magento to Shopify Plus. Explore how this strategic decision has led to their success in terms of sales and paved the way for sustainable growth in the future.

Learn more:

Beard & Blade

Beard & Blade is a wholesale business specializing in providing products for hair styling, beard care, and beauty and skincare for men. The brand is known for offering high-quality products tailored for men who aim to maintain their appearance and well-being.

Beard & Blade’s wholesale website was initially built and developed on the Magento eCommerce platform. However, according to the Beard & Blade team, operating the wholesale system on this platform proved to be challenging and required numerous manual tasks.

This resulted in time loss, and the overall cost for their wholesale system to operate on Magento was a considerable amount. Therefore, the brand decided to revamp its platform with Shopify Plus.

After considerable efforts, Beard & Blade’s Shopify Plus wholesale website for men’s products was officially launched.

By utilizing Shopify Plus’s dedicated solutions for wholesalers, Beard & Blade was able to automate inventory management, customize product pricing, and set discount levels based on the quantity of products ordered.

In contrast to the previous operational experience on Magento, wholesale orders on Shopify Plus are processed consistently, without interruptions, and without requiring manual tasks, thus avoiding disruptions to the customer experience.

Since the launch of the new website on Shopify Plus, Beard & Blade’s wholesale revenue has increased by 100%, and the average order value (AOV) for wholesale is five times higher than the retail AOV.

15 Brands Migrate from Magento to Shopify Plus Pt.3
Beard & Blade

Milligram

Milligram is a fashion and stationery brand headquartered in Melbourne, Australia. The brand primarily focuses on producing and providing stationery products, including notebooks, pens, and bags made from premium materials with unique designs.

Initially, Milligram built its eCommerce website on the Shopify platform, and later, in pursuit of brand growth, switched to using the Magento platform. After a while, as Milligram expanded its scale with more offline stores, the Magento website system started to operate slowly, and the backend database was overloaded.

Errors and delays occurred during updates, causing disruptions beyond the normal timeframe. Therefore, Milligram returned to Shopify, but this time opting for the advanced version – Shopify Plus.

Leveraging the available solutions of Shopify Plus, Milligram built and customized advanced features, such as an enhanced search function, to provide an optimal shopping experience for customers.

The platform transition from Magento to Shopify Plus was swift and smooth. Milligram easily executes promotional campaigns, uploads products without requiring technical skills, and finds managing and operating the Shopify Plus system more straightforward compared to Magento.

This allows Milligram to focus wholeheartedly on sales, marketing, and enhancing customer relationships.

15 Brands Migrate from Magento to Shopify Plus Pt.3
Milligram
  • Website: https://milligram.com/
  • Industry: Home Furnishing
  • Traffic: 152.7K/month
  • Ranking: 4,971 (Australia) & 262,058 (Worldwide)

Eden Park

Eden Park is a prestigious fashion brand originating from France, renowned for its high-end sportswear and fashion products. The brand specializes in providing premium sports and fashion items, with their collections often combining a blend of comfortable and luxurious styles.

In 2021, Eden Park turned its attention to Shopify when contemplating entry into the U.S. market. Moreover, at that time, Eden Park’s eCommerce website faced numerous operational issues.

Bastien Borget, the eCommerce Director of Eden Park, admitted that the business spent approximately 80% of its time operating the Magento website, yet the system consistently experienced errors, and the maintenance incurred substantial costs.

During Black Friday, the Magento website crashed due to overload from a sudden surge in traffic. At that point, Eden Park decided to revamp its platform with Shopify Plus, utilizing solutions within the Shopify ecosystem such as Shopify Payment and Shopify Flow.

Additionally, the superior integration capabilities of Shopify Plus allowed Eden Park to seamlessly integrate with third-party applications like Klaviyo, Gorgias, and Babak.

Eden Park’s Shopify Plus eCommerce website took less than 2 months to launch. One year after the introduction of the new website, Eden Park’s revenue increased by 30%, and the conversion rate rose by 48%.

The solutions provided by Shopify Plus alleviated the operational burden for Eden Park, allowing the business to allocate more time to marketing and sales rather than website maintenance, contributing to impressive business results.

15 Brands Migrate from Magento to Shopify Plus Pt.3
Eden Park

Jack Rogers

Jack Rogers is a renowned footwear and fashion accessories brand headquartered in New York, USA. The brand is known for producing stylish sandals with traditional designs and premium materials, making Jack Rogers an icon of aristocratic fashion.

For a prominent fashion brand like Jack Rogers, utilizing a website as a potential sales channel remains crucial. However, the Jack Rogers website operating on the Magento platform began experiencing errors after a certain period.

Tasks such as repairs, changes, system operations, or running marketing campaigns consumed a significant amount of time for the technical team, leading to higher costs for Jack Rogers.

Moreover, inventory management posed challenges, with overselling issues occurring, and inaccuracies in the system’s quantity calculations resulting in revenue loss and a suboptimal customer experience.

Therefore, the Jack Rogers team sought to simplify their system, implement automation processes, and reduce technical burdens to focus on more critical business tasks.

The migration from the Magento platform to Shopify Plus helped Jack Rogers address these challenges. The new Jack Rogers website leveraged Shopify Flow solutions to automate operational, marketing, and sales processes, saving considerable time and labor compared to the manual processes of the previous Magento website.

Jack Rogers also utilized Shopify Plus Certified App applications to enhance the customer experience, including Returnly, Smile, Gorgias, and others.

During the Covid-19 social distancing period, Jack Rogers’ Shopify Plus website became the primary sales channel for the brand, experiencing a 60% increase in website traffic and a 30% increase in conversion rates.

15 Brands Migrate from Magento to Shopify Plus Pt.3
Jack Rogers

Skin Inc

Skin Inc is a skincare brand based in Singapore, specializing in providing personalized skincare products based on scientific principles and advanced technology. The brand is renowned for creating diverse and high-quality skincare products, particularly serums and unique skincare items.

With pride in their personalized products, Skin Inc also aimed to build an optimal online shopping experience with a high degree of personalization for customers. However, the business lacked the tools to achieve this.

Each time the technical team made a few changes, the website system immediately slowed down, lagged, and sometimes even had to temporarily suspend operations, causing disruptions to customer shopping.

This issue occurred frequently, especially during major year-end shopping seasons, resulting in substantial losses for Skin Inc, amounting to thousands of dollars.

Therefore, Skin Inc needed an alternative eCommerce solution that could be easily customized to deliver the best customer experience. Skin Inc transitioned from Magento to Shopify Plus and swiftly found solutions to enhance the customer experience.

With multi-store management features, Skin Inc could create multiple versions of eCommerce websites to tailor the experience for different customer segments in various markets.

In addition, Skin Inc implemented Shopify Flow and LaunchPad solutions to automate operational and sales processes. The seamless integration capabilities of Shopify Plus enabled Skin Inc to easily integrate with third-party applications to enhance marketing campaigns and customer loyalty programs.

As a result, this renowned beauty brand was able to reduce operational time by 50% and increase conversion rates by 200%.

15 Brands Migrate from Magento to Shopify Plus Pt.3
Skin Inc
  • Website: https://iloveskininc.us/
  • Industry: Cosmetics
  • Traffic: 40.8K/month
  • Ranking: 177,765 (USA) & 1,088,558 (Worldwide)

Replatform from Magento to Shopify Plus today!

So, SECOMM has gathered insights from 15 representative brands that courageously stepped out of the “Magento world” to revamp their eCommerce websites with Shopify Plus. These brands prioritize customer experience and streamlined processes, inspiring others to confidently opt for platform migration.

Contact SECOMM or call directly at (+84)28 7108 9908 for advice and implementation of the eCommerce migration process from Magento to Shopify Plus today!

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15 Brands Migrate from Magento to Shopify Plus Pt.2
15 BRANDS MIGRATE FROM MAGENTO TO SHOPIFY PLUS PT.2
09/01/2024
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When it comes to brands that migrate from Magento to Shopify Plus, it’s good to read their success stories in sales behind. In the second part of this series, let’s continue to delve into more brands that chose to migrate their eCommerce platforms from Magento to Shopify Plus, and explore how this decision paved the way for boundless success.

Boody

Originally established as a wholesaler distributing high-quality underwear through pharmacies, Boody later identified new growth opportunities by venturing into online sales for environmentally conscious fashion enthusiasts.

Boody initially deployed an eCommerce website on the Magento platform, but the absence of a dedicated technology team severely limited management, operations, and customization capabilities.

Also, inconsistencies between the frontend on mobile devices and laptops, utilizing different technological solutions, resulted in a non-uniform user experience and inefficient use of system resources. 

To address these challenges and pursue goals of international expansion, Boody sought a platform that could alleviate the burden of management and operations while providing a consistent customer experience.

The fashion brand switched from Magento to Shopify Plus, promptly implementing automated solutions for processes such as email and security checks using Shopify Flow. Boody also adopted Shopify Payments to facilitate online transactions without the need for integration with third-party payment service providers.

The platform overhaul with Shopify Plus significantly enhanced the operations. Leveraging the robust integration capabilities of Shopify Plus, Boody seamlessly integrated with third-party systems to strengthen customer relationships, including platforms like Klaviyo, Gorgias, and Odoo.

Benefiting from the flexibility and solutions offered by Shopify Plus, Boody developed a customized eCommerce website without requiring extensive technical expertise. This allowed the Boody team to focus on multi-channel sales strategies and international expansion.

Shortly after the platform transition, Boody rapidly expanded into 10 international stores, witnessing a 70% increase in online sales and a 5% rise in conversion rates. With Shopify Plus, Boody is realizing its mission to become the world’s most beloved sustainable underwear brand.

Learn more: 15 brands migrate from Magento to Shopify Plus Pt.1

15 Brands Migrate from Magento to Shopify Plus Pt.2
Boody

Alessi

Alessi is a renowned Italian brand specializing in the design and manufacturing of high-quality household and interior decoration products. The brand was established in 1921 and has since become one of the icons of Italian art and design. 

Alessi pays attention to every detail in product design while relying on third-party units to enhance the aesthetics of its website design.

However, the Magento eCommerce platform, which Alessi had been using for a long time, suddenly announced the end of support for older versions, obliging merchants to upgrade to a higher version.

Faced with the complex and time-consuming upgrade process, Alessi decided to seek an alternative solution.

Moreover, the outbreak of the Covid-19 pandemic in Italy and across Europe prompted Alessi to make necessary changes to maximize online sales. The business executives aimed to re-establish the platform within just 12 weeks.

In reality, Boody achieved the goal in less than 3 months by completing the e-commerce platform transition from Magento to Shopify Plus.

Since implementing Shopify Plus, Alessi has seen a 233% increase in page views, a 109% increase in conversion rates, a 222% increase in transaction volume, and a 210% increase in total online revenue.

Alessi can now rest assured that customers will have an engaging shopping experience on the website, reflecting the true brand image that the business has spent a century building.

15 Brands Migrate from Magento to Shopify Plus Pt.2
Alessi
  • Website: https://alessi.com/
  • Industry: Home furnishing
  • Traffic: 244.6K/month
  • Ranking: 14,490 (Italy) & 168,613 (Worldwide)

Rebecca Minkoff

Rebecca Minkoff, a renowned high-end fashion brand from the United States, is well-known for its handbags, footwear, and fashion accessories. The brand’s products often embody a blend of alluring, practical, and creative styles.

Rebecca Minkoff not only focuses on creating aesthetically pleasing fashion items but also consistently leverages technology to provide customers with novel shopping experiences over the past decade.

In addition to this, the customer’s online shopping experience on the brand’s eCommerce website is a particular area of emphasis. The migration from the Magento eCommerce platform to the Shopify Plus platform is also part of Rebecca Minkoff’s strategy.

Utilizing solutions available within the Shopify Plus ecosystem, coupled with robust and seamless integration capabilities, has enabled this fashion brand to implement 3D and AR (Augmented Reality) technologies.

These technologies aim to enhance customers’ unique, detailed, and realistic views of products, ranging from styles to materials.

According to the company, individuals interacting with 3D models are 44% more likely to add that model to their shopping carts compared to those who do not interact. Among visitors who engage with 3D models, they have a 27% higher likelihood of placing an order compared to non-interacting individuals.

Rebecca Minkoff notes that when customers view a product in AR, their likelihood of making a purchase increases by 65%.

This positive step in eCommerce has significantly contributed to business growth. According to Rebecca Minkoff, 65% of customers interacting with AR products tend to make purchasing decisions swiftly, and with 3D technology, this figure is 27%.

15 Brands Migrate from Magento to Shopify Plus Pt.2
Rebecca Minkoff

Blakely

Established in 2012 in the United Kingdom, Blakely is a unisex fashion brand known for its youthful and dynamic style. Blakely’s product range includes t-shirts, hoodies, sweaters, leggings, jeans, and fashion accessories. The brand aims to provide high-quality, beautifully designed, durable products that align with current fashion trends.

Blakely’s eCommerce website was initially built on the Magento platform. However, the system frequently experienced crashes, especially during peak shopping periods like Black Friday, affecting customer shopping experiences and the brand’s revenue.

Another concern for Blakely with the previous platform was its limitations in integrating with third-party applications, posing challenges in reaching target customers and efficiently managing customer data to drive real growth. Furthermore, the lack of tools for data management led to issues in the personalization and localization of the customer experience.

Therefore, after careful consideration, Blakely decided to migrate from the Magento platform to Shopify Plus. With the implementation of Shopify Plus, Blakely successfully launched two additional eCommerce websites specifically catering to EU and U.S. customers, enabling the brand to sell more efficiently in international markets.

Blakely also utilized Shopify Plus’s available themes and seamlessly integrated with third-party tools to not only provide an optimal shopping experience for customers but also support effective data management.

Switching to Shopify Plus brought about significant positive changes for Blakely in terms of sales. Specifically, the conversion rate increased from 1.4% to 2.6%, and the EU store witnessed an impressive 30% growth since its launch. Global sales increased by 49%, with a 130% increase in sales in the U.S. and a 60% increase in sales in the EU.

15 Brands Migrate from Magento to Shopify Plus Pt.2
Blakely

Peepers

Peepers is a fashion brand specializing in reading glasses and sunglasses with its main headquarters located in Michigan, USA. The brand is known for blending modern design with quality, offering high-quality products at affordable prices.

Despite several redesigns that consumed considerable time and budget, Peepers’ Magento website failed to meet expectations.

The brand aimed to enhance page loading speed and provide customer-centric features, but the costs associated with each change or system update on Magento proved to be a significant expense for Peepers.

Therefore, Peepers made the switch to Shopify Plus to leverage the platform’s flexible customization capabilities with a more cost-effective approach than Magento.

Furthermore, offering a customized payment experience enhances the security of customers’ personal and payment information, thereby increasing customer trust when shopping on the Peepers website.

Since transitioning from the Magento platform to Shopify Plus, this fashion brand has witnessed a 30% increase in conversion rates and a 20% increase in the average order value (AOV).

15 Brands Migrate from Magento to Shopify Plus Pt.2
Peepers

The Bottom Line

Here are the next 5 brands in the series re-platform from Magento to Shopify Plus. While Boody’s motivation for the switch is to ease the burdens of management and operations, Alessi, in contrast, seeks to avoid the expenses and time involved in upgrading to a higher platform version.

Rebecca Minkoff, however, aims to capitalize on the existing ecosystem of Shopify to implement 3D and AR technology solutions for their eCommerce website.

Similarly, Blakely and Peepers overhauled their platforms to streamline operational time and costs, leveraging the advanced integration capabilities of Shopify Plus to deliver a distinctive customer experience. 

Throughout SECOMM’s process of executing platform migration, the pivotal factor determining success is a detailed and well-structured conversion plan.

Contact SECOMM or directly call the hotline at (028 7108 9908) to collaborate on devising the optimal plan for the platform migration.

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15 Brands Migrate from Magento to Shopify Plus Pt.1
15 BRANDS MIGRATE FROM MAGENTO TO SHOPIFY PLUS PT.1
09/01/2024
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Magento is known as the ‘golden standard’ for many eCommerce businesses. With its scalability and flexible customization, Magento can provide a unique shopping experience.

However, the complexity of deploying, managing, and maintaining the system has led many brands to step out of the ‘Magento world’ in search of more optimal solutions. Shopify Plus is one of the popular choices today for streamlining the migration.

Let’s delve into why the following five brands opted to migrate from the Magento platform to Shopify Plus for their eCommerce websites, and how this strategic decision has contributed to increased conversion rates and sales.

Learn more: 15 Reasons You Should Migrate to Shopify Plus

Gymshark

Established in 2012, Gymshark, a renowned athletic wear retail brand, adopted Shopify Plus. However, before making the switch, the brand had built and developed its eCommerce website using Magento. 

For a fashion retailer, year-end shopping seasons, especially Black Friday, represent opportunities for sales growth. Simultaneously, Gymshark’s rapid expansion since its inception required more from a platform capable of managing spikes in traffic and consistently scaling with its business objectives. 

Dissatisfied with the existing system, the Gymshark team faced not only the time-consuming setup and operation but also significant costs – amounting to thousands of dollars – for repairing and maintaining the system that crashed precisely during the Black Friday event.

According to Ben Francis, the founder of Gymshark, the eCommerce website was down for about 8 hours, resulting in an estimated damage of over £100,000. 

Therefore, Gymshark overhauled its platform with Plus, leveraging Shopify POS and Shopify Script solutions to bridge the gap between offline and online shopping experiences. They enhanced these shopping experiences with custom code snippets at the checkout page.

With these tools, Gymshark only needed to customize based on its specific needs and goals. In contrast, developing such features on Magento could have consumed considerable time and budget. 

The platform switch to Shopify Plus helped Gymshark achieve a retail turnover of £41 million and garner over 5.1 million social media followers in 2017, propelling the business to become one of the fastest-growing brands globally.

15 Brands Migrate from Magento to Shopify Plus Pt.1
Gymshark

Bombas

Arising from an inspiring founding narrative, Bombas, a U.S.-based sock manufacturer and retailer, committed to donating a pair of socks for each pair sold to those facing homelessness. The company garnered successful funding on Shark Tank in 2013, capturing the interest of both investors and American consumers.

However, the joy quickly turned to dismay when Bombas secured a deal with investor Daymond John, and their Magento eCommerce website suffered not one but two crashes—first during the initial airing and then during the subsequent rerun of the episode.

Compounding the issue, the most disastrous moment for Bombas occurred when their Magento website collapsed amid the peak shopping season of Black Friday and Cyber Monday (BFCM).

The system failure hindered customers from completing transactions, resulting in Bombas incurring significant financial losses, additional expenses, and extended downtime for system repairs.

Therefore, Bombas needed a more reliable eCommerce platform that could effectively address the issues they encountered, leading them to choose Shopify Plus.

The infrastructure of Shopify Plus facilitated Bombas in effortlessly and seamlessly expanding their system. Moreover, the eCommerce website system consistently withstood the demands of major shopping events like BFCM and reruns of the Shark Tank program.

Despite the substantial cost of migrating from Magento to Shopify Plus, Bombas swiftly recovered the investment, generating $17.2 million in revenue during the first year of Shopify Plus deployment—a 300% increase compared to the same period the previous year.

The positive outcomes of transitioning to the Shopify Plus platform are evident not only in financial metrics but also in how Bombas has bolstered its reputation and image in the eyes of customers, delivering a premium shopping experience.

15 Brands Migrate from Magento to Shopify Plus Pt.1
Bombas

Puravida Bracelets

In 2010, from the beaches of Costa Rica, two young entrepreneurs, Griffin Thall, and Paul Goodman, started Puravida Bracelets with a mission to collaborate and provide better income opportunities for bracelet artisans in Costa Rica and around the world.

The Puravida Bracelets story gained attention on social media as customers became curious about the close-to-nature lifestyle in South America, particularly in Costa Rica. Over time, the brand expanded its product portfolio to include necklaces, anklets, earrings, and hair ties.

Similar to many other businesses, Puravida Bracelets began its eCommerce journey with the Magento platform.

However, both Thall and Goodman were ambitious young entrepreneurs who desired rapid growth and development for their bracelet brand. Therefore, the challenge was to scale the eCommerce website system while ensuring the most optimal deployment costs. 

This led Thall and Goodman to deploy Shopify Plus to find a solution to seamlessly integrate and combine various tools and applications to manage business operations more efficiently, provide a more engaging shopping experience, and increase sales. 

The decision to switch from the Magento platform to Shopify Plus helped Puravida Bracelets increase retail revenue by 50% compared to the same period the previous year. Email sign-ups increased by 350%, and email revenue quadrupled compared to before the platform revamp.

15 Brands Migrate from Magento to Shopify Plus Pt.1
Puravida Bracelets

PittaRosso

PittaRosso is a renowned footwear retail brand from Italy with over 150 retail stores across Europe. The brand’s goal is to provide customers with an omnichannel shopping experience and implement several enhancements for its eCommerce website. 

However, issues related to poor website performance, leading to suboptimal product pages on search engines, made PittaRosso hesitate before deciding to pursue the next goal with Magento. The complexity, time, and budget associated with Magento led PittaRosso to revamp its platform with Shopify Plus.

Simultaneously, they implemented a headless architecture for the eCommerce system and redesigned the SEO architecture and content strategy.

The footwear brand customized the frontend and integrated the CMS platform into the Shopify Plus backend to improve page loading speed, user experience, and SEO results. PittaRosso’s strategic shift coincided with the significant growth of eCommerce spurred by the Covid-19 pandemic, boosting the business’s eCommerce sales in 2021.

By 2022, the sales figures even surpassed expectations, with a 37% increase in net profit compared to the same period the previous year.

Building on this success, PittaRosso implemented payment integrations and automation to optimize multichannel sales operations and the overall shopping experience.

Re-platforming from Magento to Shopify Plus helped the business maintain a steady annual increase in conversion rates, sales, and notably, Black Friday Cyber Monday (BFCM) sales.

Learn more: What is Headless Shopify?

15 Brands Migrate from Magento to Shopify Plus Pt.1
PittaRosso

International Military Antiques (IMA)

After six years of using Magento, the world’s largest retailer of military surplus and collectibles, IMA, fell victim to a hacker attack that resulted in the theft of a considerable amount of customer credit card information.

This incident led to IMA facing substantial fines from VISA, and Alex Cranmer, the Vice President of IMA, criticized Magento for its delayed notification to merchants about this security vulnerability.

IMA spent over $50,000 and three months rectifying security flaws in its system. Shortly after, Magento announced the discontinuation of support for older versions, implying that IMA needed to upgrade to a higher version, incurring potentially tens to hundreds of thousands of dollars in expenses and an extended timeline for completion.

In response, IMA decided to replatform from Magento to Shopify Plus, seeking a more secure solution for IMA’s system and enhancing the customer experience. Besides security and customization, some unique solutions such as Shopify Flow and LaunchPad significantly boosted IMA’s profit margins.

The costs associated with platform usage, maintenance, operations, and updates were notably reduced compared to deploying Magento.

Cranmer admitted to being complacent, thinking that Shopify was only suitable for individuals selling a small volume of products.

However, the Plus version surprised him with its specialized solutions and features designed explicitly for large, unlimited-growth businesses on their journey.

15 Brands Migrate from Magento to Shopify Plus Pt.1
International Military Antiques (IMA)
  • Website: https://www.ima-usa.com/
  • Industry: Military Antiques 
  • Traffic: 428.5K/month
  • Ranking: 24,197 (USA) & 102,517 (Worldwide)

Ready to migrate from Magento to Shopify Plus?

Here are five brands that have witnessed a remarkable change in sales by migrating to Shopify Plus. An important point to note is that while Magento provides high scalability and customization, the process demands a substantial budget and an extended deployment timeline.

Additionally, there is a need for technical expertise to determine when and how the system should expand. Sometimes, businesses may even face security vulnerabilities, as in the case of IMA.

On the other hand, Plus provides flexible customization with optimized costs, a faster time to market, and simplified maintenance and updates, following the platform’s rules.

Through accumulated experience in numerous eCommerce platform migrations, SECOMM is not only a solution provider but also a reliable partner for every business on its eCommerce journey.

Contact SECOMM or call directly on the hotline (028 7108 9908) for professional advice on planning the migration from Magento to Shopify Plus, unlocking unlimited development opportunities in the digital age.

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What is Headless Shopify? Pros & Cons of Headless Shopify
WHAT IS HEADLESS SHOPIFY? 5 KEY PROS & CONS OF HEADLESS SHOPIFY
09/01/2024
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eCommerce is undergoing a revolution, where businesses no longer need to strictly bind to traditional eCommerce models like Monolithic Commerce. Instead, they can create distinctive and adaptable customer experiences across a variety of digital channels through a methodology known as Headless Commerce.

Headless Commerce involves the separation of the frontend and backend of an eCommerce website. This allows the backend to transmit content through APIs to diverse frontends, including websites, mobile apps, IoT, POS, and more. Headless Commerce also gives you greater flexibility in customizing frontends compared to monolithic systems.

Learn more: Monolithic, Headless, Composable or MACH artchitecture

Among the prominent eCommerce platforms today, Shopify stands out with numerous effective solutions for headless deployment. This article on Headless Shopify delves into the concept, advantages and disadvantages, and solutions, and offers insights to help determine whether it is a suitable fit for every business.

What is Headless Shopify?

It is a way to build an eCommerce website using Shopify but separate the frontend (user interface) and backend (product management, order processing, payment system).

What is Headless Shopify? Pros & Cons of Headless Shopify
What it is

With this headless solution, businesses have the flexibility to use their preferred content management system (CMS) or frontend technology and then connect it to Shopify’s backend through the Storefront API. 

Key features of a Headless Shopify store include:

  • Frontend: The freedom to utilize and customize preferred frontend technologies, such as HTML, React, Vue.js, to enhance the user experience.
  • Backend: Shopify handles the “commerce” aspects of the store, including product management, orders, payments, shipping, and more.
  • Headless CMS: Integration of Headless CMS platforms like Contentful, Storyblok, Builder.io to store and distribute content data.

Learn more:

Pros of Headless Shopify

What is Headless Shopify? Pros & Cons of Headless Shopify
Advantages
  • Full design control

Headless Shopify provides extensive customization for interface design and personalized user experiences. While the themes, including both free and premium options, boast attractive and modern designs with diverse choices for various business niches, these themes still come with constraints in terms of customization and features.

By using it, you can maximize customization for both interface design and user experience, creating a unique identity and enhancing your competitive edge.

  • Unlimited frontend technology

It imposes no limitations on the type of devices or platforms that can display content. Content created and managed on the backend system can be displayed on any device or platform that the business desires.

In other words, content data from the Headless Shopify system is distributed in API format to various modern frontend technologies, such as websites, mobile apps, IoT, POS, etc. This facilitates the distribution of user-tailored content across different devices and platforms, ensuring seamless and optimized multichannel selling.

  • Sell in the international market

With Headless Shopify, you can customize frontend interfaces, integrate Headless CMS, and incorporate local payment systems to distribute content and provide a shopping experience tailored to users in each market. This customization includes aspects such as domain, language, currency, payment gateways, and local payment methods.

Plus, you can leverage the Shopify Markets solution, which offers a full range of features, both basic and advanced, enabling you to expand your reach globally.

Cons of Headless Shopify

What is Headless Shopify? Pros & Cons of Headless Shopify
Disadvantages
  • Requires high programming knowledge and skills

Traditionally, Shopify has provided businesses with a ‘Plug-and-play’ solution, meaning that applications or utilities can be integrated into an online store and activated for easy use without the need for complex programming.

However, The headless solution provides you with advanced customization and scalability, requiring a higher level of technical expertise and complexity.

To address this challenge, you can partner with specialized developers like SECOMM for tailored guidance throughout deployment. These experts can provide insights on the recommended customizations to enhance system performance and user experience.

  • High cost

When deploying Headless architecture, there are three types of fees to consider: platform fees, development fees, and maintenance fees.

  • Platform fees: Using the platform, Headless CMS, or third-party platforms (ERP, PIM, CRM) incur monthly fees determined by each platform’s regulations.
  • Development fees: The cost you need to pay to collaborate with a development agency for Headless Shopify implementation ranges from $150,000 to $500,000 per project. Payments can be made in installments based on the agreement with the development agency.
  • Maintenance fees: Monthly maintenance fees, ranging from $100,000 to $150,000, are necessary for businesses to pay to the development agency.

As deploying Headless Commerce requires high technical expertise, the development cost will be significantly higher than implementing a Monolithic Commerce model.

Moreover, going Headless with SaaS platforms such as Shopify or CMS, ERP, PIM, and CRM requires monthly payment fees, making cash flow management challenging due to the potential fluctuations in platform usage, affecting monthly expenses.

Learn more:

Ways to deploy Headless Shopify

Throughout the evolution of eCommerce technology, Shopify has accurately anticipated and provided solutions to meet the deployment needs of businesses worldwide.

Notably, the trend of adopting Headless Commerce has been shaping the global landscape for several years, and Shopify has offered outstanding solutions for businesses to implement Headless based on its platform infrastructure.

  • Storefront API: It is a GraphQL-based API, enabling you to connect your frontend website to Shopify’s backend seamlessly, facilitating easy access to eCommerce data and functionality.
  • Hydrogen + Oxygen: This exceptional solution includes the Hydrogen framework based on React and the Oxygen hosting. It helps you build Headless Commerce websites rapidly and efficiently.
  • Commerce Components: This innovative tech stack, designed specifically for large enterprises adopting Headless Commerce or Composable Commerce, allows you to integrate independent ‘components’ to customize and enhance the eCommerce experience.

Brands deploy Headless Shopify successfully

  • Victoria Beckham Beauty

The beauty brand Victoria Beckham Beauty was launched in 2019, aiming to provide an optimal user experience across multiple global markets with high performance. To achieve this, the company deployed Headless Shopify Plus to manage products, orders, and payments.

It integrated Contentful as a Headless CMS to store and distribute content data to frontends, including the website and mobile app, through the Storefront API.

What is Headless Shopify? Pros & Cons of Headless Shopify - Victoria Beckham Beauty
Victoria Beckham Beauty website
  • Paul Valentine

Since its establishment in 2015, Paul Valentine has become a major global jewelry brand with over 12 local stores, each with its dedicated sub-domain, to cater to diverse user demographics.

To streamline content management for these 12 stores within a centralized system, Paul Valentine has developed a Headless eCommerce website using the Vue.js framework on the Shopify Plus platform for backend management.

The Headless CMS platform, Contentful, is seamlessly integrated into the Shopify Plus backend system, enhancing the efficiency of content management and distribution across the interfaces of the 12 local stores, spanning both the website and mobile app through the Storefront API layer.

What is Headless Shopify? Pros & Cons of Headless Shopify - Paul Valentine
Paul Valentine website
  • Vinamilk

To meet the requirement of integrating an eCommerce website and a corporate information website into a unified user experience, SECOMM has supported Vinamilk in restructuring the system with a Headless architecture. Shopify Plus manages the ‘eCommerce’ aspect, while a Headless CMS platform is utilized for storing, managing, and delivering content to user interfaces. This results in a comprehensive custom Headless Commerce + Headless CMS model.

Learn more: 15 brands deploy Headless Commerce with Shopify Plus

What is Headless Shopify? Pros & Cons of Headless Shopify - Vinamilk
Vinamilk website

Does Headless Shopify suit all types of businesses?

The answer is no.

While both the core and the Plus can implement Headless Commerce, the high flexibility of Shopify Plus makes the process easier, especially when utilizing the Headless solutions.

In essence, headless architecture is better suited for businesses with high demands for flexibility, customization, and scalability, as well as a desire for uniqueness to craft a diverse and seamless customer experience. If your business simply wishes to engage in straightforward online selling, core Shopify is sufficient.

On the other hand, for those seeking a balance between flexibility and stability, Plus is a viable option.

With a wealth of experience going headless for major enterprises like Vinamilk and Suzuverse, SECOMM boasts a highly skilled technical team with deep expertise in Shopify and the execution of Headless solutions on this platform.

Contact or call SECOMM’s hotline directly at (028 7108 9908) to receive advice on deploying Headless Shopify that is suitable for each business model. The team will also provide a detailed development roadmap divided into different stages.

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