Having a large market share worldwide, Amazon takes a powerful attraction when targeting the Vietnamese market. The Amazon presence carries out both opportunities and challenges for the e-business in Vietnam. Since then, there have been plenty of opinions assuming that Amazon aims at stimulating the market competition among Alibaba (Lazada), JD.com (Tiki), or Shopee (an ecommerce giant from Singapore).

1. The growth of e-business in Vietnam

One of the factors stimulating e-business growth is the high demand for the internet, in which Vietnam is the top-country in terms of internet users. Therefore, online selling has a fast-growing rate with impressive recorded statistics and contributes to the country’s market economy in many ways. The following is the large-scale blooming of e-business in Vietnam.

Besides, online businesses can easily access the market while just using about 1/10 of the marketing channels’ cost. Low advertising costs have increased the popularity of online sales, which grows not only on the domestic scale but also globally.

ecommerce growth for e-business in Vietnam
Impressive recorded statistics have shown the blooming era of ecommerce

Since 2016, e-businesses in Vietnam have undergone significant breakthroughs by cooperating with international partners, making businesses participate in the e-business market, and marking the premise for the outstanding growth of e-businesses at present.

2. Opportunities for e-business in Vietnam when Amazon enters the market

The Amazon penetration into the Vietnam market has come up with new opportunities for a huge community of e-business in Vietnam. The country has a strong potential for traditional handicrafts, which are considered unique and ideal for selling online. With that strength, Vietnam will promote domestic products to international markets at competitive prices.

Under the support of Amazon Global Selling, Vietnam brands can integrate with international e-markets with significant growth, which is a step toward the digital economy in Vietnam.

Vietnam has expertise in producing goods, so Amazon Global Selling’s participation meaningfully contributes to accelerating the market-expanding process for both international partners and consumers. That contribution can boost the working process for Vietnamese businesses and the ecommerce market share of the economy.

3. Challenges from the penetration

Besides wide-open opportunities, e-business in Vietnam quite faces significant challenges from the Amazon advent. Firstly, Amazon makes domestic ecommerce in the face of fierce competition. The Vietnam market had welcomed Alibaba previously. Nevertheless, it was not overly ambitious because large enterprises had their proven capability in this field, namely Shopee, Tiki, Sendo. However, the long-term race invisibly extends a boundary for SMEs to cross over or get close to the same level.

amazon's penetration
The penetration not only brings the opportunities, but challenges

Secondly, publishing products in the international ecommerce field increases expenses. The more giants join the ecommerce game, the more earnestly and competitively the race of spending money becomes. However, plenty of e-businesses focus on the spending process of selling 1 billion dollars of goods without having correct forecasts on long-term expenses. In the long run, over-spending will require more investment, affecting the bottom-line growth, namely the businesses’ net profits.

On the other hand, the origin and quality of goods need to be guaranteed. Regarding the current ecommerce market in Vietnam, fake or counterfeit products have not been solved thoroughly up to now. As a result, selling on Amazon will face restrictions if businesses can not control their goods’ quality. Simultaneously, it requires policies from the government to promote ethical businesses within the Vietnamese economy.

In general, Amazon has created a new breeze for e-business in Vietnam. It plays a vital role in stimulating market competitiveness, improving product quality, and user experience for great customer-oriented support. However, to do that, businesses need to have the right strategies in addressing challenges and difficulties to shorten the cooperation process with both partners and international customers.

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top 10 incredible winery ecommerce websites in vietnam 2022
TOP 10 INCREDIBLE WINERY ECOMMERCE WEBSITE IN VIETNAM 2022

Many businesses have promoted winery eCommerce in the context of the Covid-19 pandemic, which has been described as a “nightmare” for many economic sectors but appears to be “luck” for eCommerce.

According to Rabobank, eCommerce sales in the wine industry will reach USD 6 billion in 2021, up 4% from the same period in 2020. As said by Forbes, the percentage of online wine orders increased significantly compared to previous years before the pandemic.

Recognizing the potential of this field, many wineries in Vietnam have begun to develop eCommerce websites in order to quickly establish a market position.

Nam An Market

Nam An Market is a retail chain of healthy food stores that Nam An International Investment Co., Ltd. invested in in 2012. Its eCommerce website, which receives over 100,000 visits per month, was built successfully on the Haravan platform.

Aside from fruits, vegetables, meat, and fish, alcoholic beverages, particularly wines, are popular on Nam An’s website. Furthermore, the online shopping experience focuses on safety, convenience, speed, reasonable prices, and various appealing incentives.

top-10-incredible-winery-ecommerce-websites-in-vietnam-2022
Nam An Market’s eCommerce website
  • Website: https://namanmarket.com/
  • eCommerce platform: Haravan 
  • Traffic: 101.3K/month 
  • Ranking: 9,079 (Vietnam); 404,452 (Worldwide)

Winemart

Winemart was founded in 2015 to provide consumers with the best services and products possible. Currently, Winemart operates in two main areas:

  • Premium wine brand distribution
  • Design and package Tet gifts for businesses and customers as needed.

Winemart’s eCommerce website receives over 60,000 visits and is regarded as one of Vietnam’s most prestigious online wine suppliers.

top-10-incredible-winery-ecommerce-websites-in-vietnam-2022
Winemart’s eCommerce website
  • Website: https://winemart.vn/
  • eCommerce platform: WooCommerce 
  • Traffic: 66.4K/month
  • Ranking: 17,459 (Vietnam); 730,667 (Worldwide)

Sieu Thi Ruou Ngoai

Sieu Thi Ruou Ngoai is not only an eCommerce website that sells imported foreign wine but also a knowledge system about culture, history, and how to choose, preserve, and enjoy wines from around the world, allowing people who are passionate about or want to learn about wine culture to share and improve their understanding.

Sieu Thi Ruou Ngoai now has its own eCommerce website system, which receives over 50,000 visits per month and is highly regarded by customers for both product quality and online shopping experience.

top-10-incredible-winery-ecommerce-websites-in-vietnam-2022
Sieu Thi Ruou Ngoai’s eCommerce website

Ruou Vang Cao Minh

Cao Minh was founded and developed by CEO Thanh Dung, a wine enthusiast who is passionate about learning about wine culture. After many years of research, learning, and improving service quality, Cao Minh has fully converged all the factors to become Vietnam’s leading wine supplier.

Cao Minh’s website is written in PHP and includes all the necessary features and an easy-to-use interface. Cao Minh Wine has become a household name among customers who prioritize online wine shopping.

top-10-incredible-winery-ecommerce-websites-in-vietnam-2022
Ruou Vang Cao Minh’s eCommerce website
  • Website: https://ruouvangcaominh.vn/
  • eCommerce platform: PHP language 
  • Traffic: 45.9K/month
  • Ranking: 22,324 (Vietnam); 982,166 (Worldwide)

Kho Ruou

Kho Ruou, also known as Kho Ruou Co., Ltd., is Vietnam’s leading importer and distributor of foreign wines and spirits, with over 3000 products of wine, spirits, beer, Japanese sake, and genuine high-end accessories.

Kho Ruou pursues an eCommerce business model by investing in developing a website using the WooCommerce platform. As a result, the company can easily reach a large number of potential customers both online and offline.

top-10-incredible-winery-ecommerce-websites-in-vietnam-2022
Kho Ruou’s eCommerce website
  • Website: https://khoruou.com/
  • eCommerce platform: WooCommerce 
  • Traffic: 32.9K/month 
  • Ranking: 52,372 (Vietnam); 2,140,674 (Worldwide)

Ruou Tot

When eCommerce is a new trend widely praised by the Covid-19 pandemic. To keep up with that trend, Wine Tot built an eCommerce website with WooCommerce, which helped to increase brand coverage and reach a large number of potential customers on the Internet.

top-10-incredible-winery-ecommerce-websites-in-vietnam-2022
Ruou Tot’s eCommerce website
  • Website: https://ruoutot.net/
  • eCommerce platform: WooCommerce 
  • Traffic: 36.3K/month 
  • Ranking: 21,489 (Vietnam); 943,255 (Worldwide)

Ruou Nhap Khau

Ruou Nhap Khau is a wine eCommerce website operated by Ham Ruou Vietnam Co., Ltd, one of Vietnam’s leading import and distribution businesses.

Ruou Nhap Khau creates an e-commerce website with the PHP programming language. With an easy-to-use interface and good product quality and service, the company has gradually gained customer trust for its imported wine product lines ranging from popular to high-end.

top-10-incredible-winery-ecommerce-websites-in-vietnam-2022
Ruou Nhap Khau’s eCommerce website
  • Website: https://ruounhapkhau.com/
  • eCommerce platform: PHP language
  • Traffic: 28.3K/month
  • Ranking: 31,246 (Vietnam); 1,334,043 (Worldwide)

Sanh Vang

Sanh Vang is a wine distribution brand founded in 2015 by Saigon Hoang Kim Investment and Trading Company Limited. Sanh Vang has expanded its branch network to many provinces, including Ha Noi, Ho Chi Minh City, Bien Hoa (Dong Nai), and Buon Ma Thuot.

Furthermore, Sanh Vang’s eCommerce website receives over 25,000 visits per month, and the brand receives many positive reviews from customers due to its wine quality, competitive price, available stock, and variety.

top-10-incredible-winery-ecommerce-websites-in-vietnam-2022
Sanh Vang’s eCommerce website
  • Website: https://sanhvang.com/
  • eCommerce platform: WooCommerce 
  • Traffic: 25.4K/month 
  • Ranking: 545,398 (Vietnam); 1,735,237 (Worldwide)

Winecellar

Winecellar, founded in 2007, is one of Vietnam’s largest wine companies, specializing in high-quality wine, beer, whiskey, food, mineral water, tea, and ceramic products. Winecellar, like Kho Ruou and Sanh Vang, uses the WooCommerce platform to implement eCommerce.

top-10-incredible-winery-ecommerce-websites-in-vietnam-2022
Winecellar’s eCommerce website
  • Website: https://winecellar.vn/
  • eCommerce platform: WooCommerce
  • Traffic: 21K/month 
  • Ranking: 48,961 (Vietnam); 2,063,194 (Worldwide)

The Warehouse

The Warehouse is a wine and spirits distributor in the Vietnamese market, as well as one of An Nam Group’s retail brands.

With a long-term and sustainable eCommerce business in mind, this brand has decided to invest in developing its own eCommerce website on the open-source Magento platform and continuously upgrading this system to provide a better eCommerce experience for customers.

top-10-incredible-winery-ecommerce-websites-in-vietnam-2022
The Warehouse’s eCommerce website
  • Website: https://warehouse-asia.com/
  • eCommerce platform: Magento
  • Traffic: 5K/month 
  • Ranking: 78,311 (Vietnam); 3,571,809 (Worldwide)

In general, Vietnamese wine brands are reaping numerous market successes after successfully developing their own eCommerce websites. However, the wine eCommerce business necessitates careful consideration of tactics to take the most effective steps not only in the short term but also in the long term.

Furthermore, wineries need to find a support unit or build a highly qualified in-house team to help them to achieve a common goal.

With many years of experience implementing eCommerce in many countries, SECOMM provides free consulting services with professional eCommerce solutions.

Contact us today for free support and advice!

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Top 5 prominent eCommerce super apps in Vietnamese market
TOP 5 PROMINENT ECOMMERCE SUPER APPS IN VIETNAMESE MARKET

According to the latest of Ministry of Industry and Trade of the Socialist Republic of Vietnam in 2022, the eCommerce industry’s revenue is estimated at 13.7 billion USD, increase 16% compared to 2020 and accounting for 6.5% of the total retail revenue of Vietnam. Due to e-Commerce SEA, Vietnam’s eCommerce will grow by an average of 25% per year from 2022 – 2025, possibly reaching 35 billion USD in 2025. 

The impact of the Covid-19 epidemic and social distancing orders, as well as changes in consumer behaviour, are driving the growth of this industry.

Thanks to super apps, such as Shopee, Lazada, Tiki, MoMo, and Zalo, it’s easier to deploy mini apps, creating a premise for inexperienced brands to build eCommerce systems to enter this billion-dollar market.

Shopee

Shopee is the most popular eCommerce market in Southeast Asia and Taiwan. Shopee was founded in 2015 to provide people with an easy, safe, and quick online buying experience.

Top 5 prominent eCommerce super apps in Vietnamese market-Shopee
Top 5 prominent eCommerce super apps in Vietnamese market – Shopee

 

Shopee is gradually becoming an eCommerce super app, not only offering online shopping services but also owning various mini-apps such as Shopee Food, Shopee Mart, Shopee Wallet, insurance services from banks, booking flights, hotels and so on.

  • Head office: Singapore
  • Countries: Singapore, Malaysia, Indonesia, Thailand, Philippines, Taiwan, Brazil, Mexico, Colombia, Finland and Spain
  • Rating: 4.3 stars out of 1.62M reviews (CH Play), 4.4 stars out of 1M reviews (App Store)

Lazada

Lazada, founded in 2012, is one of Southeast Asia’s biggest eCommerce marketplaces. This brand has always been a pioneer in fostering regional development via commerce and technology, intending to service 300 million consumers across Southeast Asia by 2030.

Top 5 prominent eCommerce super apps in Vietnamese market-Lazada
Top 5 prominent eCommerce super apps in Vietnamese market – Lazada

Like Shopee, Lazada has many mini apps and utilities for its own e-commerce business strategies, such as eM wallet, card and eVoucher recharge, online shopping, etc.

  • Head office: Singapore
  • Countries: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam
  • Rating: 4.7 stars out of 19.5M reviews (CH Play), 4.7 stars out of 1.8M reviews (App Store)

Tiki

Tiki is one of Vietnam’s most successful eCommerce marketplaces. Tiki was founded in March 2010 as an online English book-selling site. Since then, Tiki has evolved into an eCommerce super app, focusing on delivering hundreds of thousands of goods from a variety of product categories.

Top 5 prominent eCommerce super apps in Vietnamese market-Tiki
Top 5 prominent eCommerce super apps in Vietnamese market – Tiki

Tiki has been a pioneering marketplace in applying digital currency to business concepts, as proven by the launch of Astra, to boost up eCommerce. At the same time, Tiki refined its ecosystem by creating a series of extensions with mini apps from brands in various industries, including finance, gaming, food, shopping, health, insurance, entertainment, lifestyle, tourism, and community.

  • Head office: Singapore
  • Countries: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam
  • Rating: 4.2 stars out of 242K reviews (CH Play), 4.8 stars out of 368.7K reviews (App Store)

MoMo

MoMo is an e-wallet created by Online Mobile Services Joint Stock Company (M Service) that allows users to make mobile payments and transactions. Through partnerships with more than 90% of Vietnam’s banks and 10,000 local businesses, the company dominates more than 80% of the market for digital payments. As of 2022, MoMo e-wallet has more than 31 million users.

Top 5 prominent eCommerce super apps in Vietnamese market-Momo
Top 5 prominent eCommerce super apps in Vietnamese market – Momo

Since 2022, MoMo has developed a mini app technology, formally identifying itself as a super-payment app, helping small and medium companies to “climb on the shoulders of giants,” and construct an ecosystem for MoMo. In particular, utilities from businesses such as online shopping, restaurants, transportation services, tourism and hotels, investing and banking, medical services and so on.

  • Head office: Vietnam
  • Countries: Vietnam
  • Rating: 3.2 stars out of 401K reviews (CH Play), 4.4 stars out of 201.3K reviews (App Store)

Zalo

Zalo was formally launched in December 2012, with the essence of a cross-platform instant messaging software built by the Vietnamese startup VNG. Zalo is a blend of Zing (a VNG-created social network) and alo (a phrase used to pick up a phone in Vietnam). Zalo has progressed to become a multi-functional, multi-platform social networking super app.

Top 5 prominent eCommerce super apps in Vietnamese market-Zalo
Top 5 prominent eCommerce super apps in Vietnamese market – Zalo

Like MoMo, Zalo created a new brand named Zalo Mini App to help other brands reach 65 million regular users on Zalo, and make diversity for this messaging platform. Since then, Zalo has also supported other services, primarily through partnerships with brands in finance, eCommerce, entertainment, games, restaurants and hotels.

  • Head office: Vietnam
  • Countries: USA, Japan, Taiwan, Korea, Australia, Germany, Myanmar and Singapore
  • Rating: 3.9 stars out of 2.03M reviews (CH Play), 3.0 stars out of 62.6K reviews (App Store)

As can be seen, the future of Vietnam’s eCommerce industry will continue to rely on these “giants,” thus businesses should incorporate eCommerce super apps into their business models as soon as possible to reap the full advantages of these applications. However, companies should not rely on these apps for long periods of time since it will result in a loss of customer data, income from commission per order, and so on.

With more than 8 years of experience in consulting and deploying eCommerce systems, SECOMM understands the challenges businesses face in implementing eCommerce business effectively. 

So we provide a free eCommerce consultation to help businesses catch on to this industry!

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Top 10 Outstanding Fashion eCommerce Websites In Vietnam
TOP 10 OUTSTANDING FASHION ECOMMERCE WEBSITE IN VIETNAM

Fashion eCommerce is growing increasingly influential, particularly in markets with a young population, such as Vietnam, where demand for fashion and lifestyle is diversified.

Recognising this, several fashion brands have begun developing their own eCommerce websites to join this lucrative business swiftly.

1. Coolmate 

Coolmate is a men’s fashion business started in 2019. With a D2C eCommerce strategy as the centre for business development, after only 2 years of implementation, Coolmate had a successful capital call on Sharktank with Nguyen Hoa Binh for 500,000 USD. By 2021, Coolmate’s sales may reach VND 139 billion, an increase of 3.5 times compared to 2020, setting the 2022 revenue expectation at 440 billion.

Top 10 Outstanding Fashion eCommerce Websites In Vietnam - Coolmate
Website interface of Coolmate
  • Fashion field: Menswear
  • Website: https://www.coolmate.me/ 
  • eCommerce platform: Laravel
  • Traffic: 1.5M/month
  • Rating: 854 (Vietnam), 55,047 (Global)
  • Estimated value: $16,781

2. Hải Triều

Hai Trieu, which was founded in 1991, has over 30 years of expertise in the watch industry. To adapt to the changing industry and consumers, Hai Trieu has incorporated an eCommerce strategy into its business model with the objective of becoming a dominant watch retailer in Vietnam. Hai Trieu’s eCommerce website has received over 1 million monthly visits and is ranked among the top sites in the fashion eCommerce industry in Vietnam. (according to iPrice).

Top 10 Outstanding Fashion eCommerce Websites In Vietnam - Hai Trieu
Website interface of Hai Trieu
  • Fashion field: Watches
  • Website: https://donghohaitrieu.com/ 
  • eCommerce platform: WooCommerce
  • Traffic: 1.1M/month
  • Rating: 807 (Vietnam), 51,641 (Global)
  • Estimated value: $19.016

3. PNJ

The official name of PNJ is Phu Nhuan Jewelry Joint Stock Company, which was founded in 1988. PNJ has spent a long time developing a fashion eCommerce website to apply the omnichannel sales strategy. Because of the early adoption of eCommerce, PNJ has surmounted the tumultuous year of 2021 with net sales of over VND 19,547 billion, an increase of 12% over 2020.

Top 10 Outstanding Fashion eCommerce Websites In Vietnam - PNJ
Website interface of PNJ
  • Fashion field: Jewelry
  • Website: https://www.pnj.com.vn/ 
  • eCommerce platform: CS Cart
  • Traffic: 926.9K/month
  • Rating: 791 (Vietnam), 49,842 (Global)
  • Estimated value: $21,007

4. Juno 

Founded in 2005, Juno is a brand known for its line of women’s fashion shoes and bags. Juno saw the enormous potential of the e-commerce sector and invested early in technologies to make the online company more efficient. As a result, the eCommerce website of Juno is currently the highest-visited website in the fashion line of shoes and bags in Vietnam.

Juno has usually cultivated the clothes and accessories area to suit its clients’ increasingly broad consumer demands.

Top 10 Outstanding Fashion eCommerce Websites In Vietnam - Juno
Website interface of Juno
  • Fashion field: Womenswear
  • Website: https://juno.vn/ 
  • eCommerce platform: Haravan
  • Traffic: 899.3K/month
  • Rating: 1,242 (Vietnam), 80,279 (Global)
  • Estimated value: $20,688

5. Canifa

Canifa is a family fashion brand established in 1997, under Hoang Duong Service and Trading Joint Stock Company – a large fashion retailer in Vietnam. Canifa has built an eCommerce business with a reputation achieved in traditional fashion since 2012. Because of its long-term and sustainable eCommerce business strategy, this company opted to invest in establishing its own eCommerce website on the open-source platform – Magento and regularly upgrading this system to provide clients with the better eCommerce experience possible.

Top 10 Outstanding Fashion eCommerce Websites In Vietnam - Canifa
Website interface of Canifa
  • Fashion field: Familyswear
  • Website: https://canifa.com/ 
  • eCommerce platform: Magento
  • Traffic: 286.2K/month
  • Rating: 2,537 (Vietnam), 155,488 (Global)
  • Estimated value: $8,383

6. Hoang Phuc International

Hoang Phuc International (Hoang Phuc) was established in 1989 as a luxury fashion retailer of Kappa, Ecko Unltd, Superga, Replay, and Staple. This brand has decided to enter the eCommerce industry after three decades of using traditional strategy.  Hoang Phuc has utilised and changed numerous platforms to create the successful eCommerce website that it is now. This business is currently employing the Magento platform – an open-source platform specialised in eCommerce.

This firm utilizes KOL and Livestream strategies to boost market penetration, besides constantly improving its own eCommerce website for selling apparel online.

Top 10 Outstanding Fashion eCommerce Websites In Vietnam - Hoang Phuc
Website interface of Hoang Phuc
  • Fashion field: Retail of luxury products
  • Website: https://hoang-phuc.com/ 
  • eCommerce platform: Magento
  • Traffic: 258.0K/month
  • Rating: 2,338 (Vietnam), 144,530 (Global)
  • Estimated value: $19,895

7. Biti’s

Bitis began as a small factory in 1982 and has grown to become the market’s top shoe and footwear brand. However, when user behaviour changes and new “players” enter the market, this business appears to fall behind. After a long period of lagging, Biti’s new CEO, Vuu Le Quyen – the eldest daughter of Mr. Vu Khai Thanh – chose to change strategy, focusing on investing in eCommerce business model to accelerate and catching up with the market.

Bitis’s has made a dramatic recovery due to this new strategy, vying directly with worldwide brands such as Nike, and Adidas in the Vietnamese market after a number of years of losing market share.

Top 10 Outstanding Fashion eCommerce Websites In Vietnam - Bitis
Website interface of Bitis
  • Fashion field: Footwear
  • Website: https://bitis.com.vn/ 
  • eCommerce platform: Haravan
  • Traffic: 206.6K/month
  • Rating: 2,549 (Vietnam), 149,642 (Global)
  • Estimated value: $8,966

8. Orchard

Orchard, which was founded in 2004, is a supplier of more than 200 luxury perfume brands from across the world. Orchard has implemented eCommerce promptly to tap the “gold mine” of this industry and become the No. 1 perfume retail brand in Vietnam. Orchard’s eCommerce website is now the favorite destination for customers who want to buy perfume online.

Top 10 Outstanding Fashion eCommerce Websites In Vietnam - Orchard
Website interface of Orchard
  • Fashion field: Perfume
  • Website: https://orchard.vn/ 
  • eCommerce platform: WooCoomerce
  • Traffic: 134.8K/month
  • Rating: 6,800 (Vietnam), 372,708 (Global)
  • Estimated value: $4,437

9. ONOFF

ONOFF was established in 2005 with the goal of providing daily comfort to everyone. ONOFF has advocated for adopting an eCommerce strategy by investing in building Magento websites like Canifa in 2016. As a result, the brand is gradually synchronizing on online and offline channels, with a customer loyalty rate of 80% maintained at all times, allowing ONOFF to more firmly believe in its goal of becoming the leading lingerie brand in Vietnam and a chance to conquering the ASEAN market in the next three years.

Top 10 Outstanding Fashion eCommerce Websites In Vietnam - OnOff
Website interface of OnOff
  • Fashion field: Lingerie
  • Website: https://onoff.vn/ 
  • eCommerce platform: Magento
  • Traffic: 79.5K/month
  • Rating: 10,061 (Vietnam), 518,911 (Global)
  • Estimated value: $9,289

10. Rabity

Rabity is a children’s fashion brand that was launched in 2000. Currently, Rabity is the sole Disney and Marvel partner with image rights for children’s fashion lines ranging from 0 to 14 years old. Rabity is pleased to have been the pioneer in deploying the first eCommerce for children’s fashion in Vietnam. Rabity is now present on all eCommerce channels and has its own eCommerce website.

Top 10 Outstanding Fashion eCommerce Websites In Vietnam - Rabity
Website interface of Rabity
  • Fashion field: Childrenswear
  • Website: https://rabity.vn/ 
  • eCommerce platform: Haravan
  • Traffic: 12.3K/month
  • Rating: 43,904 (Vietnam), 1,972,408 (Global)
  • Estimated value: $15,335

Overall, fashion businesses are achieving several successes after developing their own eCommerce websites. However, the fashion eCommerce industry needs careful consideration of tactics to take the most successful actions in the short term and in the long run. Of course, to do that challenging task, fashion companies must find a well-known or build skilled IT team.

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Fashion eCommerce 2022 Potential, Advantages & Case studies
FASHION ECOMMERCE 2022: POTENTIAL, ADVANTAGES & CASE STUDIES

eCommerce has become an essential business model that fashion brands must utilize not only to survive during the COVID-19 pandemic but also to assist companies in adapting to changing customer behavior, providing competitive advantages for future breakthroughs.
As a result, fashion eCommerce has become a crucial business trend for many fashion businesses today, from start-ups to “giant” corporations.

Fashion eCommerce 2022 Potential, Advantages & Case studies
Fashion eCommerce 2022 Potential, Advantages & Case studies

1. The potential of eCommerce in the fashion industry

According to Statista, the compound annual growth rate (CAGR) of the fashion eCommerce market is predicted to be 14.2% from 2017 to 2025. The CAGR is forecast to reach a value of USD 1 trillion by 2025, in which the US market accounts for about 20%, equivalent to 204.9 billion USD.

In the Vietnamese market, fashion eCommerce is the second most important sector, just after eGrocery (The Vietnam eCommerce White Paper in 2021).

Fashion eCommerce 2022 Potential, Advantages & Case studies - Table
Types of goods/services that are bought online (Source: The Vietnam eCommerce White Paper in 2021)

2. The advantages of implementing eCommerce in the fashion industry

2.1. Increase the breadth of your business

The use of eCommerce will provide fashion firms with a new sales channel, along with offline commercial activity in showrooms. For geographical factors, eCommerce transcends place and time to allow customers to purchase whenever and wherever they choose.

Fashion eCommerce 2022 Potential, Advantages & Case studies - Pros 1
Increase the breadth of your business

Simultaneously, eCommerce is a prominent avenue for reaching customers, particularly in the sphere of fast fashion for women. Marketing activities such as Livestream, Shoppertainment (Shopping with entertainment), Affiliate, and so on are more effectively carried out, leading to the extension of the commercial scope for enterprises.

2.2. Adapting to changing customer behavior

Following the COVID-19 epidemic and the social distancing order, consumer behavior has shifted dramatically, with the transition from physical to online buying rising over time in all categories. In the fashion business alone, the percentage of online customers climbed from 18% to 48% in 2020–2021. As a result, it is critical for fashion businesses to implement eCommerce.

Fashion eCommerce 2022 Potential, Advantages & Case studies - Pros 2
Adapting to changing customer behavior

After the epidemic, consumer behavior altered drastically, such as waiting until D-Day to purchase items.  Furthermore, by utilizing eCommerce technologies, organizations can follow, analyze, and synthesize the consumption behavior of each target group, something offline purchasing cannot accomplish. This ensures that businesses always have enough aggregated and forecasted data to implement business plans.

2.3. Improve the user experience 

When technologies that improve user experience in e-commerce are used, customer purchases will be made faster.

Visual experiences such as photos, movies, virtual reality experiences, and so on provide customers with full product information and expertise, enabling a speedier purchasing process. VR / AR technology enables people to shop for garments, accessories, and shoes online in the same way they would in a store.

For example, the American Apparel company has used AR to show shoppers more product information, like detailed descriptions, availability, colors, and buyer reviews.

Fashion eCommerce 2022 Potential, Advantages & Case studies - Pros 3
Improve the user experience

eCommerce allows businesses to tailor the experience for consumers by collecting, evaluating easily, and summarizing the consumption habits of each target group, often with the following features: Recommend products, Products seen, and so on.

eCommerce provides a seamless experience for customers across many channels such as social media (Facebook, Instagram, Tiktok, Zalo, etc), eCommerce marketplace (Shopee, Lazada, Tiki, Sendo, etc), eCommerce website, and mobile app.

3. Case study

3.1. Shein – The unicorn of the fashion eCommerce industry

Shein is a Chinese eCommerce site created in 2008 that specializes in apparel and accessories. With the motto “everyone can enjoy the beauty of fashion,” the company pushes to give consumers a diverse selection of product options. Shein is currently regarded as a fashion “empire” with a valuation of $ 100 billion – more than Zara ($ 69 billion) and H&M (23 billion) combined.

Fashion eCommerce 2022 Potential, Advantages & Case studies - Shein
Shein – The unicorn of the fashion eCommerce industry

Shein focuses on the youthful client sector of Gen Y and Gen Z, who use the Internet often. As a result, this brand has used technical components to reach more consumers in an appropriate and exact manner.

Shein created an eCommerce system that included a website and a mobile app to target overseas markets such as Europe, America, Australia, and the Middle East. Shein then advocated Social Commerce, Ecommerce Marketing, Affiliate Marketing, KOC, and other tactics to improve brand awareness and engagement.

In 2021, Shein’s mobile app exceeded 7 million monthly active users in the US alone (Airnow Data), and the hashtag #Shein garnered more than 10 billion views on TikTok (Jing Daily). Revenue reached $15.7 billion in 2021, up 60% from 2020 ($9.8 billion). It can be seen that Shein is a clear example of the effective application of eCommerce to capture market share in the fashion industry.

3.2. Coolmate – The missiles in the realm of fashion eCommerce in Vietnam

Coolmate is a menswear startup that was established in 2019. Coolmate is a mix of the words “cool” and “mate,” which means that the brand’s major purpose is to be a fashion buddy for customers. After barely two years of operation, this company received a $500,000 funding call from Sharktank Vietnam.

Fashion eCommerce 2022 Potential, Advantages & Case studies - Coolmate
Coolmate – The missiles in the realm of fashion eCommerce in Vietnam

Coolmate utilizes the Direct to Customer Ecommerce (D2C eCommerce) model and concentrates on developing its own fashion website to provide a quick and cost-effective buying experience. At the same time, this brand prioritizes product quality, which is 100% made in Vietnam and meets export standards at low costs. Furthermore, to implement e-commerce faster, Coolmate advocates thoroughly apply the strategy of Ecommerce Marketing, Affiliate Marketing, Email Marketing, etc.

Aside from the $500,000 agreement for a 12.5% interest, 2.5% of the consultancy shares pledged, this fledgling business has other noteworthy statistics. Coolmate’s sales will reach VND 139 billion in 2021, up 3.5 times from 2020, with revenue expected to reach VND 440 billion in 2022 and an IPO (Initial Public Offering) by 2025. In general, eCommerce has considerably contributed to Coolmate’s development, as well as providing the groundwork for fashion businesses to follow to grow by market trends.

3.3. Yody – The behemoth chose to compete in the fashion eCommerce race

Yody (previously Hi5) is a family apparel label that was founded in 2014. To provide Vietnamese fashion goods made of high-quality materials to customers in various regions of Vietnam and throughout the world. Yody now employs over 700 people and has 90 outlets around Vietnam.

Fashion eCommerce 2022 Potential, Advantages & Case studies - Yody
Yody – The behemoth chose to compete in the fashion eCommerce race

This fashion brand prioritizes the “tripod” of human resource development, product quality, and technology investment. Yody focuses on talent recruiting and culture training to engage employees in human resource development. In terms of products, Yody designs for comfort and convenience, and can be utilized in various situations, such as going to work, going out, attending meetings, and so on.

Regarding technology, Yody focuses on implementing an online sales strategy across Omni-channel such as eCommerce marketplaces, an eCommerce website, Facebook, Livestream, and so on to compete in the eCommerce race, as well as adapting to changing consumer behavior.

In 2016, Yody was selected as one of the ten outstanding young start-ups in Vietnam. By 2021, Yody’s physical sales will have dropped by 65%, but the internet segment has increased by more than 10%. Therefore, the company continues to aim to increase online revenue by 20% in the next year.

In a nutshell, how to apply fashion e-commerce will depend on the size and strategy of each company, but eCommerce is a prerequisite for successful business in this industry.

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TOP 10 MOST VISITED MAGENTO WEBSITES IN VIETNAM
TOP 10 MOST VISITED MAGENTO WEBSITES IN VIETNAMESE MARKET

Magento is the leading open source eCommerce platform, powering over 186,000 websites worldwide. However, this platform has not been widely used in Vietnam, particularly among the community of new businesses entering the eCommerce market.

What is the Magento platform?

Magento is an open-source eCommerce platform written in the PHP programming language. Magento currently has two versions: Magento Open Source (free) and Magento Commerce (paid).

Why should businesses develop eCommerce websites on the Magento platform?

Inheriting outstanding advantages of open source eCommerce platform:

  • Magento has a comprehensive set of features, ranging from basic to advanced, to serve all types of businesses, including B2C, B2B, and B2B2C eCommerce models.
  • Customizability and extensibility make editing, building new functionality, and upgrading your eCommerce system easier.
  • A diverse ecosystem and global technical support community provide diverse and continuous solutions, comprehensively and quickly resolving many eCommerce problems.
  • High security, particularly for the administrator account, so that businesses can control data and reduce risks from website system transactions.

Top 10 most popular eCommerce websites in Vietnam using Magento

CellphoneS

In Vietnam, CellphoneS is a well-known retail system for technological products. The company is currently operating in Ho Chi Minh City, Hanoi, Binh Duong, Hai Duong, Hai Phong, Bac Ninh, Vinh Phuc, Thai Nguyen, and Vung Tau.

top 10 most visited websites in vietnamese market
CellphoneS is a well-known retail system for technological products in Vietnam
  • Website: https://cellphones.com.vn/ 
  • Traffic: 9.08M/month 
  • Expected online sales revenue: $49K+ 
  • Expected website investment cost: $500+ 
  • Used Version: Magento Open Source 1.9

Viet Mobile

Viet Mobile is a reputable electronics brand and a strategic partner of global technology corporations such as Apple, Samsung, Apple, OPPO, Sony, ASUS, and others.

top 10 most visited websites in vietnamese market
Viet Mobile is a reputable electronics brand and a strategic partner of global technology corporations
  • Website: https://didongviet.vn/ 
  • Traffic: 1.98M/month
  • Expected online sales revenue: $45K+
  • Expected website investment cost: $1000+
  • Used Version: Magento Open Source 2.3

Vua Nem

Vua Nem is a leading retail chain of mattresses, blankets, sheets, pillows and accessories with more than 100 stores spanning from North to South.

top 10 most visited websites in vietnamese market
Vua Nem is a leading retail chain of mattresses, blankets, sheets, pillows, and accessories with more than 100 stores spanning from North to South.
  • Website: https://vuanem.com/ 
  • Traffic: 1.44M/month
  • Expected online sales revenue: $500+ 
  • Expected website investment cost: $64K+
  • Used Version: Magento Open Source 2.2

Kidsplaza

Kidsplaza is a big star in the mother and baby industry, with over 133 locations nationwide.\

top 10 most visited websites in vietnamese market
Kidsplaza is a big star in the mother and baby industry, with over 133 locations nationwide.
  • Website: https://www.kidsplaza.vn/ 
  • Traffic: 816.17K/month
  • Expected online sales revenue: $500+
  • Expected website investment cost: $64K+
  • Used Version: Magento Open Source 2.3

CGV

CGV, along with Galaxy, Lotte Cinema, BHD Star Cineplex, and CineStar, is one of the top five largest cinema clusters in the world and a major distributor and cinema cluster in Vietnam.

top 10 most visited websites in vietnamese market
CGV is one of the top 5 largest cinema clusters globally and is a major distributor and cinema cluster in Vietnam
  • Website: https://www.cgv.vn/ 
  • Traffic: 674.80K/month
  • Expected online sales revenue: $1.5M+
  • Expected website investment cost: $2000+
  • Used Version: Magento Commerce

Canifa

CANIFA is a fashion brand that specializes in designing clothes, accessories, and retailing casual wear for families. It is currently owned by the Hoang Duong Textile Group.

top 10 most visited websites in vietnamese market
CANIFA is a fashion brand that specializes in designing clothes, accessories and retailing casual wear for families
  • Website: https://canifa.com/ 
  • Traffic: 293.41K/month
  • Expected online sales revenue: $156K+
  • Expected website investment cost: $2000+
  • Used Version: Magento Open Source 2.3

Bach Long Mobile

Bach Long is one of the popular retailers of smartphones, tablets, and technology accessories in Vietnam.

top 10 most visited websites in vietnamese market
Bach Long is one of Vietnam’s popular retailers of smartphones, tablets, and technology accessories.
  • Website: https://bachlongmobile.com/ 
  • Traffic: 283.79K/month 
  • Expected online sales revenue: $47K+ 
  • Expected website investment cost: $500+
  • Used Version: Magento Open Source 1.9

Bibomart

Bibo Mart is a Vietnamese supermarket chain that sells and services to mothers and babies. Bibomart used eCommerce in 2019 to reach customers and expand its online business.

top 10 most visited websites in vietnamese market
Bibo Mart is a Vietnamese supermarket chain that sells and services to mothers and babies.
  • Website: https://bibomart.com.vn/ 
  • Traffic: 217.45K/month 
  • Expected online sales revenue: $1.5M/month 
  • Expected website investment cost: $2000+
  • Used Version: Magento Open Source 2

On Off

On Off is a lingerie brand founded in 2005 to bring everyone comfort every day.

top 10 most visited websites in vietnamese market
On Off is a lingerie brand that was founded in 2005
  • Website: https://onoff.vn/   
  • Traffic: 162.29K/month
  • Expected online sales revenue: $31K+
  • Expected website investment cost: $250+ 
  • Used VersionMagento Open Source 2

20 Again

20 Again is a women’s fashion brand with 3 main product lines: Office Wear, Dress Design, and Street Wear.

top 10 most visited websites in vietnamese market
20 Again is a women’s fashion brand in Vietnam
  • Website: http://20again.vn/ 
  • Traffic: 1K/month
  • Expected online sales revenue: $24k+
  • Expected website investment cost: $250+
  • Used Version: Magento Open Source 2

Are you looking for the best Magento website development solution?

Contact SECOMM now for a free consultation on eCommerce development roadmap on Magento platform.

  • Comprehensive understanding: Providing comprehensive eCommerce solutions from consulting, development, operation to eCommerce system growth.
  • Expertise: Over 7 years of experience in implementing complex eCommerce systems for many customers from many countries (Australia, Singapore, USA, New Zealand, Denmark, Vietnam).
  • Flexible schedule: The project’s time and progress can be adjusted to meet the specific needs of the business.
  • Reasonable budget: Own a Magento website quickly with a reasonable budget, saving 80% for businesses.
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5 outstanding furniture eCommerce website in Vietnam
5 OUTSTANDING FURNITURE ECOMMERCE WEBSITE IN VIETNAM

Businesses may quickly detect a change in consumer behavior throughout the course of the pandemic as online purchasing steadily expands from basic necessities like food and medicine to a variety of other industries like fashion, wine, and furniture.

Also, customers’ awareness of a pleasant, modern, and healthy lifestyle has grown dramatically, which has given the furniture business a chance to go online and serve as a catalyst for Vietnamese eCommerce furniture to see breakthrough growth.

Realizing the great potential of this field, Vietnamese furniture enterprises have been embarking on building an eCommerce website system, which is considered an important factor leading to the success of this modern business trend.

Baya

Initially founded in 2006 under the name Sieu Thi Noi That Uma, the business has only recently (in 2019) changed its name to Sieu Thi Noi That Trang Tri Baya.

Although the brand’s name has changed, its essential values haven’t. It still offers clients high-quality furniture with a clean, sophisticated, trendy design in a neutral tone, and each piece is beautiful in its own right.

Thanks to the wise investment in developing a professional eCommerce website with the Magento open-source platform with an attractive and user-friendly interface, Baya’s website currently receives more than 100,000 visits each month. 

In order to give clients the best eCommerce experience, this furniture manufacturer is constantly improving the system.

In addition, the company demonstrated its awareness of market trends by creating an app called My Baya with a QR payment method and positioning it as one of the primary categories on an eCommerce website to draw consumers’ attention to the website.

5 outstanding furniture eCommerce website in Vietnam
Baya’s eCommerce website
  • Website: ​​https://baya.vn/
  • eCommerce platform: Magento 
  • Traffic: 103.9K/month
  • Ranking: 11,388 (Vietnam); 526,185 (Worldwide)

Hoa Phat Furniture

With nearly 30 years of market experience and a wide range of clients, Hoa Phat Furniture is one of the top furniture suppliers and manufacturers in Vietnam.

All of Hoa Phat’s items are designed with a contemporary, opulent, and refined aesthetic in mind. In addition to a business strategy that is flexibly adjusted to the changes in the market, the company fully exploits the potential of eCommerce by building a professional and well-organized website on the BigCommerce platform.

From there, businesses increase their coverage and brand awareness on the Internet and reach more customers thanks to effective marketing methods.

5 outstanding furniture eCommerce website in Vietnam
Hoa Phat Furniture’s eCommerce website

Moho

The Moho furniture brand was established in March 2020 and is a subsidiary of Savimex, a company with over 35 years of expertise in the production and export of furniture. In order to fulfill the goal of sustainable development, Moho has kept offering clients furniture goods with affordable pricing and quality in accordance with international standards.

With more than 50,000 monthly visitors and a popular Haravan platform, Moho’s eCommerce website is well-liked by customers for their online buying experience.

5 outstanding furniture eCommerce website in Vietnam
Moho’s eCommerce website
  • Website: https://moho.com.vn/
  • eCommerce platform: Haravan 
  • Traffic: 53.6K/month
  • Ranking: 16,983 (Vietnam); 751,671 (Worldwide)

Cozy

COZY is a famous furniture brand present in the market since 1995 with high-class Italian-style designs. All products distributed by COZY are subjected to quality checks. With more than 25 years of establishment and development, COZY is one of the leading prestigious units in Vietnam in importing furniture from high-end brands from Europe.

In order to increase sales channels and reach a large number of potential customers online, COZY invested in developing an eCommerce website using the Shopify platform in addition to the showroom system dispersed around the districts of Ho Chi Minh City.

Because of the website’s elegantly crafted, opulent, and smart user interface, it receives an astonishing 45,000 visitors each month.

5 outstanding furniture eCommerce website in Vietnam
Cozy’s eCommerce website
  • Website: https://cozyliving.com.vn/
  • eCommerce platform: Shopify 
  • Traffic: 45.3K/month
  • Ranking: 23,596 (Vietnam); 1,033,514 (Worldwide)

Nha Xinh

​​​​Nha Xinh chooses a simple and intimate interior design style for each of the company’s products. The WooCommerce platform’s straightforward and user-friendly design of Nha Xinh’s eCommerce website’s interface amply illustrates this.

Furthermore, Nha Xinh’s website uses 360-degree technology to enable buyers to experience the company’s interior items from a distance in an accurate manner, providing information and a complete price list for each item from every angle of the room and product.

The eCommerce website now receives more than 40,000 visitors each month because of its painstaking attention to every last detail.

5 outstanding furniture eCommerce website in Vietnam
Nha Xinh’s eCommerce website
  • Website: https://nhaxinh.com/
  • eCommerce platform: WooCommerce 
  • Traffic: 41.1K/month
  • Ranking: 15,415 (Vietnam); 696,229 (Worldwide)

Customers can save a ton of time and money when shopping online, especially when purchasing furniture. However, there are a lot of potential hazards associated with this type of business, particularly with regard to product quality and information security, and safety during the shopping and payment processes.

The furniture eCommerce sites discussed in this blog post are well-known destinations that have been active on the market for a long time and have serviced and satiated the wide range and expanding needs of clients.

These companies demonstrate their efforts to create the technological infrastructure that will enhance customers’ online shopping experiences, and they take priority on the development of a professional, well-invested supply chain that will expedite shipments while maintaining the quality of the goods until they are received by the customer.

When Vietnamese furniture businesses launch their own fully-functional eCommerce websites, professionalism, adaptability, and speed are the key success criteria.

Nevertheless, in order for the furniture eCommerce firm to succeed, business managers must carefully and comprehensively take into account the growing client wants and the continuously shifting market trends.

In particular, the task is to lay out a solid and methodical company plan so that the best short- and long-term actions can be taken. Completing that difficult task will take a lot of time and resources. As a result, many furniture companies opt for a more straightforward approach to the issue, enlisting the assistance of a highly qualified and dependable unit.

With many years of experience in successfully implementing eCommerce for many customers in many countries, SECOMM specializes in providing consulting services with comprehensive and professional e-commerce implementation solutions. , repertoires.

Contact SECOMM today for free support and advice.

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