SECOMM Company Trip 2019 – PHU YEN

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In the ending stage of all projects, SECOMM do appreciate our Secommers with their every single contribution. 2019 has officially ended in the vibes of “WORK HARD, PLAY HARDER”, also finished with a memorable trip to Phu Yen.
company trip
The breakfast was fully loaded. Let’s go!

SECOMM Day 1

Said hello to Phu Yen at 7:30 a.m; we had gorgeous moments to enjoy the crisp, fresh air at the railway station, then followed the way leading to Mang Lang Church. The church stayed about 30km far from Tuy Hoa City to the north, was a Roman catholic construction built-in 1892 with two bells at the peak and the cross in the middle. Classic scenery created a fantastic background in many photos of us.

Mang Lang church
Mang Lang church owns a picturesque shape

We continued moving to Da Dia Reef (or Ganh Da Dia in Vietnamese) on the same route. Everybody needed to walk along a small path from the entrance gate to see the basalt rock area.

Da Dia Reef
Way to the basalt rock area! The sky was windy at that time

As the Phu Yen natives, rock structure seemed like a giant beehive with stacking pillars from various shape-rocks, from circular looks to polygonal appearances.

Basalt rock
The sea was waving us. So sexy!
Da Dia Reef
The surface is quite slippery; you should be careful on the go
Toi Thay Hoa Vang Tren Co Xanh - Film studio
There was a long beach in front with blue sea and massive waves

In the next stopping-place, all the Secommers chose to walk together at the famous coastal land that appeared in the film “Yellow flowers on the green grass”.For ending the day-one-journey, we went to Nhan Tower in the evening. There was no particular expectation for that place, but its beauty truly caught our eyes. The tower looked mystic and fanciful under the warm light by night and was shining in the middle of the high land.

Nhan Tower
Nhan Tower is the symbol and worship of Cham people

We went back to the hotel then joined an exciting SECOMM game show. It was a puzzle game for the three teams. However, what made it challenging to play was that the topic focused on everyday work and other areas of life.The atmosphere was getting more intense towards the end, and the winner finally came out to gain the worthy prize. Above all, the award could not be as crucial as the memorable moments we spent together.

SECOMM game show
Congratulations to the luckiest team on winning the prize!

SECOMM Day 2

On the second day, we spent the whole morning discovering the easternmost of Vietnam – Dai Lanh Cape. Walking on a small path leading to the Cape with lots of stairs, we also caught Mon Beach’s view. It was a small beach surrounded by mountains, white sand, and clear water. What a picturesque view!

On the path to Dai Lanh Cape
The path to Dai Lanh Cape was a little bit far. Instead, we spent time capturing the stunning view of Mon beach (Bai Mon) on the other side
Dai Lanh Cape
Finally, we set foot on Dai Lanh Cape
Secommers at Dai Lanh Cape
…so, let’s capture that lovely memory!
Secommers and the easternmost of Vietnam
…and that one!

It was then lunchtime. We continued to drive to the eco-floating rafts at Vung Ro Bay to eat all kinds of seafood.

eco-floating rafts at Vung Ro Bay
The woody entrance leading to the raft

We traveled around the city at night and bought some souvenirs, then took time to relax and prepare for the flight back to Sai Gon the next morning.

Goodbye, Phu Yen, SECOMM will be back!

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Clutch Acknowledges SECOMM As A Top 2022 ECommerce Developers In Vietnam

SECOMM is a trusted provider of full-service ecommerce solutions. Founded in 2014, we’ve been helping growing brands, and renowned companies get a steady foothold in the ecommerce space.

We enable our partners to overcome any challenges brought by the evolving digital age through expertise and innovation.

Today, we’re honored to announce that we’re among the top B2B companies on Clutch in Vietnam. The ratings and reviews platform’s 2022 research states that we’re one of the leading ecommerce development companies in Vietnam this year.

Clutch Acknowledges SECOMM as a Top 2022 E-Commerce Developer in Vietnam
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For context, Clutch is a B2B ratings and reviews platform committed to helping small, mid-market, and enterprise businesses connect with capable service providers. Clutch serves as a valuable resource to businesses when it comes to market research. The platform guarantees unbiased information by interviewing clients of registered vendors directly.

Take a look at some of the 5-star ratings we’ve recently acquired:

“The professionalism of the company is second to none! They are extremely responsive, and their communication is concise and informative.”

— Rick Thurlow, Senior Business Manager, Jasnor (Australia)

Jasnor-Clutch Acknowledges SECOMM as a Top 2022 E-Commerce Developer in Vietnam
“They are extremely responsive, and their communication is concise and informative.” – Senior Business Manager, Jasnor (Australia)

“I think the best thing about working with SECOMM is how quickly they can respond to a change you would like them to implement or to fix an error that you identify.

Even when it came to us changing things on this project that weren’t in the original scope, they would talk that change through with us to identify the best way of handling it, and then implement that change in a timely manner.”

— Stuart Duff, Founder & CEO, Laybyland Pty Ltd

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“Any concerns that we raised throughout the journey were addressed in a timely manner.”-Founder & CEO, Laybyland Pty Ltd

We would like to thank our partners who took the time and effort to write their descriptive, helpful feedback about our work. Don’t forget to check out the full case studies on our Clutch profile.

For inquiries about our full-service ecommerce development, please get in touch with us today!

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About TECH TALK 2020 – Magento Understanding

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SECOMM BLOG B255 EN
What is Sustainable eCommerce? How to Become a Responsible Merchant?

eCommerce has become an integral part of our daily lives, offering unparalleled convenience and access to a vast array of products. However, as the industry continues to grow, so does its environmental footprint. From excessive packaging waste to carbon emissions from shipping, the environmental impact of eCommerce cannot be ignored. This brings us to the concept of sustainable eCommerce—a transformative approach that seeks to minimize the negative environmental effects of online retail while promoting ethical business practices.

Sustainable eCommerce is not just a trend; it’s a response to the increasing consumer demand for environmentally friendly and socially responsible products. A survey shows that 72% of respondents reported that they were actively buying more environmentally friendly products than they did five years ago, while 81% said they expected to buy even more over the next five years.

In this blog, we will delve into the essence of sustainable eCommerce, explore its importance, examine the growing demand for it, and provide practical steps on how you can become a responsible merchant.

What is sustainable eCommerce?

Sustainable eCommerce refers to the practice of conducting online business in a way that minimizes environmental impact and promotes social responsibility. At its core, it involves making mindful decisions at every stage of the business process, from product sourcing and manufacturing to packaging, shipping, and customer engagement. The goal is to reduce the carbon footprint, minimize waste, and ensure that ethical standards are upheld throughout the supply chain.

Key components of sustainable eCommerce

There are some common components in the eCommerce sustainability, including:

Eco-Friendly Products

Offering products that are made from sustainable materials, are biodegradable, or have a lower environmental impact is crucial. This means choosing materials that are renewable, such as organic cotton or bamboo, over conventional materials that may deplete natural resources or cause pollution. Additionally, promoting products that are ethically sourced ensures that they are produced under fair labor conditions, respecting workers’ rights and contributing to social sustainability.

Sustainable Packaging

Sustainable packaging involves using materials that can be recycled, are biodegradable, or are made from recycled content. For instance, using cardboard boxes made from recycled paper or packing peanuts that are biodegradable can greatly reduce the environmental footprint. This approach not only minimizes waste but also appeals to environmentally conscious consumers.

Energy Efficiency

Reducing energy consumption in the warehousing and logistics aspects of eCommerce is another critical component. This can be achieved by:

  • Using Renewable Energy: Powering warehouses and offices with solar, wind, or other renewable energy sources.
  • Optimizing Delivery Routes: Using route optimization software to minimize fuel usage and emissions during delivery.
  • Investing in Energy-Saving Technologies: Implementing LED lighting, energy-efficient HVAC systems, and other technologies that reduce overall energy consumption.

Waste Reduction

Minimizing waste throughout the entire eCommerce process is essential. This involves:

  • Efficient Inventory Management: Using systems that prevent overstocking and reduce the likelihood of unsold goods going to waste.
  • Recycling Programs: Implementing robust recycling programs in warehouses and encouraging customers to recycle packaging materials.
  • Designing Durable Products: Creating products with a longer life cycle, which reduces the need for frequent replacements and lowers the overall waste generated.

Ethical Business Practices

Ensuring that all business practices are ethical and transparent is fundamental to sustainable eCommerce. This includes:

  • Fair Labor Practices: Treating all employees and suppliers fairly, ensuring safe working conditions, and providing fair wages.
  • Supporting Fair Trade: Sourcing products that adhere to fair trade principles, which support better prices, decent working conditions, and fair terms of trade for farmers and workers in developing countries.
  • Transparency: Being open and honest with consumers about the sustainability efforts and practices of the business. This can build trust and loyalty among customers who value ethical and responsible business operations.

By integrating these key components to strategies, eCommerce businesses can significantly reduce their environmental impact, support social responsibility, and meet the growing demand from consumers for more sustainable and ethical products.

Why is eCommerce sustainability important?

Understanding the importance of eCommerce sustainability is crucial for businesses looking to thrive in today’s market. Here are several reasons why adopting sustainable practices in eCommerce is vital:

Environmental Impact

The environmental impact of traditional eCommerce practices is significant. From the excessive use of plastic packaging to the carbon emissions from shipping and logistics, the eCommerce industry contributes to environmental degradation. By adopting sustainable practices, businesses can significantly reduce their carbon footprint, decrease pollution, and help conserve natural resources. Sustainable eCommerce practices, such as using eco-friendly packaging and optimizing delivery routes, play a vital role in mitigating the industry’s environmental impact.

Consumer Behavior

Consumer behavior is shifting towards sustainability. More and more customers are becoming environmentally conscious and prefer to purchase from brands that align with their values. Studies show that a growing number of consumers are willing to pay a premium for products that are sustainably produced and packaged. By adopting sustainable practices, eCommerce businesses can meet this demand, attract a broader customer base, and enhance customer loyalty. Being a responsible and eco-friendly brand can also differentiate a business in a crowded market.

Business Benefits

Sustainable eCommerce practices can lead to significant business benefits. These include cost savings from reduced waste and energy consumption, improved brand reputation, and increased customer loyalty. Businesses that prioritize sustainability can also access new markets and opportunities, such as partnerships with other eco-friendly brands and certifications that can enhance credibility. Additionally, sustainable practices can lead to innovation, as companies find new ways to reduce their environmental impact and improve efficiency.

Regulatory Compliance

Governments and regulatory bodies are increasingly implementing stricter environmental regulations. Businesses that do not comply with these regulations risk facing fines, penalties, and damage to their reputation. By adopting sustainable practices, eCommerce businesses can stay ahead of regulatory changes, ensure compliance, and avoid potential legal issues. Proactively embracing sustainability also positions businesses as leaders in their industry, setting an example for others to follow.

Long-Term Viability

Sustainability is essential for the long-term viability of businesses. As natural resources become scarcer and environmental issues become more pressing, companies that do not adopt sustainable practices may face higher costs and supply chain disruptions. By integrating sustainability into their business model, eCommerce companies can ensure they are resilient to future challenges and are better prepared for a changing market landscape. Sustainable practices also contribute to a positive corporate image, which can attract investors and stakeholders who prioritize responsible business operations.

How to become a sustainable eCommerce business

Becoming a sustainable eCommerce business involves implementing practices that minimize environmental impact and promote social responsibility. Here are key steps to help you achieve sustainability:

Optimize Supply Chain

Optimizing your supply chain is crucial for sustainability. This involves sourcing materials and products from suppliers who adhere to ethical and environmental standards.

  • Ethical Sourcing: Choose suppliers that provide eco-friendly materials, such as recycled or renewable resources. Ensure that these suppliers follow fair labor practices and maintain high environmental standards.
  • Local Suppliers: Whenever possible, source products locally to reduce the carbon footprint associated with long-distance transportation.
  • Supplier Audits: Regularly audit your suppliers to ensure they comply with your sustainability criteria and make improvements where necessary.

Optimize Shipping Strategy

Shipping is a significant contributor to the environmental footprint of eCommerce. Optimizing your shipping strategy can help reduce emissions and improve efficiency.

  • Route Optimization: Use software to plan the most efficient delivery routes, reducing fuel consumption and emissions.
  • Eco-Friendly Shipping Options: Offer customers eco-friendly shipping options, such as slower shipping methods that are less carbon-intensive.
  • Carbon Offsetting: Invest in carbon offset programs to compensate for the emissions generated by shipping activities. This can include projects like reforestation or renewable energy initiatives.

Offer Recyclable Packaging

Packaging is a major source of waste in eCommerce. Switching to recyclable packaging can significantly reduce environmental impact.

  • Sustainable Materials: Use packaging materials that are recyclable, biodegradable, or made from recycled content, such as cardboard, paper, or compostable plastics.
  • Minimal Packaging: Design packaging to be minimal yet protective, reducing the amount of material used.
  • Customer Education: Include clear instructions on how customers can recycle or dispose of packaging materials responsibly. You can also encourage customers to reuse packaging for other purposes.

Join Environmental Charities

Supporting environmental charities and initiatives can enhance your sustainability efforts and demonstrate your commitment to making a positive impact.

  • Partnerships: Partner with environmental organizations to support projects like reforestation, conservation, or clean energy. This not only contributes to environmental sustainability but also enhances your brand image.
  • Donations: Allocate a portion of your profits to donate to environmental causes. Publicize these efforts to show customers that their purchases contribute to a greater good.
  • Employee Engagement: Encourage your employees to participate in environmental volunteer activities and promote sustainability within your organization.

By implementing these strategies, your eCommerce business can significantly reduce its environmental impact, meet the growing demand for sustainable practices, and build a loyal customer base that values social responsibility. Adopting sustainability is not only good for the planet but also beneficial for your business’s long-term success.

Final words

eCommerce sustainability is no longer a luxury but a necessity. Consumers are increasingly prioritizing eco-friendly and socially responsible brands, and businesses must adapt to meet this demand. Embracing sustainable eCommerce practices, businesses can make informed decisions that contribute to a healthier planet.

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SECOMM BLOG B244 EN
Top 14+ Brands Migrate from WooCommerce to Shopify Plus Pt3

Building upon the narratives in parts 1 and 2, this third part invites you to delve into the stories of the remaining brands within the series of 14 that migrate from WooCommerce to Shopify Plus. Explore how this strategic decision has led to their success in terms of sales and paved the way for sustainable growth in the future.

1. Alternative BrewingAlternative Brewing

Alternative Brewing is a leading brand in Australia specializing in providing high quality coffee making equipment and utensils. After operating on WooCommerce, Alternative Brewing encountered a problem. WooCommerce eCommerce websites require constant maintenance, causing a lot of worry on shopping occasions like Black Friday or Cyber Monday.

Within 4 months of converting to the Shopify Plus platform, Alternative Brewing’s new eCommerce website loaded faster and had faster checkout, helping the brand significantly increase average order value. Shopify Plus platform with an intuitive, user-friendly interface, Alternative Brewing does not need to deal with a lot of complicated code. This allows the Alternative Brewing team to focus on growing their business and make more informed decisions with Shopify’s in-depth reports and analytics.

Website: https://alternativebrewing.com.au/

Industry: FnB

Traffic: 919,295/month

Rank: #3,071 (Australia) & #144,195 (Global)

2. DuradryDuradry

Duradry is a leading personal care brand that offers effective antiperspirant products. Operating on WooCommerce costs Duradry a lot of money when testing many different marketing campaigns. The brand migrated to the Shopify Plus platform to take advantage of many exclusive tools and solutions that help them optimize operations and deploy marketing processes more effectively.

Duradry also leverages Shopify Collabs to partner with popular content creators to drive marketing success, bringing Duradry products to more potential customers. The result was 250 content creators joining Duradry’s community, $50k in sales through Shopify Collabs in less than 7 months.

Website: https://duradry.com/?view=hero-a

Industry: Beauty & Cosmetics

Traffic: 386,080/month

Rank: #119,405 (USA) & #445,775 (Global)

3. AMR Hair & BeautyAMR Hair & Beauty

AMR Hair & Beauty is one of the leading suppliers of hair care and beauty products in Australia. Established in 2004, AMR has quickly grown to become a trusted destination for hair salons and individual consumers.

Although WooCommerce has served AMR Hair & Beauty well for many years, with the rapid growth of the business, the platform began to show its limitations. Among them are limited scalability, difficult order management, poor security, and suboptimal customer support.

After switching to Shopify Plus, AMR Hair & Beauty leveraged the B2B on Shopify solution to build a wholesale store and further customize advanced search features and filtering options. This means AMR Hair & Beauty’s B2B customers can quickly narrow down search results and view products along with prices and offers. As a result, AMR Hair & Beauty increased sales by 200%, average B2B order value by 77%, and conversion rate by 93%.

Website: https://amr.com.au/

Industry: Beauty & Cosmetics

Traffic: 258,448/month

Rank: #8,360 (Australia) & #381,873 (Global)

4. Abode LivingAbode Living

Abode Living was founded in 1991 and since then the brand has become Australia’s leading supplier of luxury bed linen, using the highest quality European fabrics and sewing products in its own factories. I’m in Australia.

With the need to increase online sales in Australia and other markets, and upgrade customer experience. However, the previous platform the company used, WooCommerce, did not offer enough flexibility to customize advanced features. WooCommerce also doesn’t give Abode Living the ability to add international marketplaces to its existing eCommerce system. Switching to Shopify Plus met all of Abode Living’s goals. The brand saw a 15% increase in average order value, faster page load speeds, and faster responses.

Website: https://www.abodeliving.com/

Industry: Home Funishing

Traffic: 16,645/month

Rank: #57,874 (Australia) & #2,352,607 (Global)

Final Words

So, SECOMM has gathered insights from 14 representative brands that courageously stepped out of the “WooCommerce world” to revamp their eCommerce websites with Shopify Plus. These brands prioritize customer experience and streamlined processes, inspiring others to confidently opt for platform migration.

Contact SECOMM or call directly at (+84)28 7108 9908 for advice and implementation of the eCommerce migration process from WooCommerce to Shopify Plus today!

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SECOMM BLOG B243 EN
Top 14+ Brands Migrate from WooCommerce to Shopify Plus Pt2

When it comes to brands that re-platformed from WooCommerce to Shopify Plus, it’s good to read their success stories in sales behind.

In the second part of this series, let’s continue to delve into more brands that chose to migrate their eCommerce platforms from WooCommerce to Shopify Plus, and explore how this decision paved the way for boundless success.

1. HiSmileHiSmile Shopify Plus

HiSmile is a globally renowned brand for teeth whitening products, aiming to help customers achieve a bright, confident smile. Founded in 2014 in Australia, HiSmile quickly gained attention due to its high-quality, easy-to-use, and effective products.

In the early days of its eCommerce operations, HiSmile’s WooCommerce website performed well. However, as HiSmile gained recognition and became more popular, website traffic began to surge, especially during sales events. Page load issues and site crashes cost the HiSmile team a lot of money in repairs and maintenance. Therefore, they decided to seek a more robust and stable solution and chose Shopify Plus.

With the new Shopify Plus website, HiSmile boosted its social media sales strategy and expanded into the global market. To date, HiSmile has attracted over three million social media followers, 5.5 billion social media impressions, and over 1.5 billion views on its social media videos. These numbers demonstrate the brand’s extensive customer reach. Additionally, global sales have significantly increased since the transition.

Website: https://int.hismileteeth.com/

Industry: Beauty & Cosmetics

Traffic: 4.55M/month

Rank: #10,390 (USA) & #33,392 (Global)

2. Muscle NationMuscle Nation Shopify Plus

Muscle Nation is renowned in the fitness and sports fashion industry, established with the goal of providing high-quality products tailored to the needs of fitness enthusiasts. The Muscle Nation team focuses on delivering an optimal customer experience and implements social media sales strategies. In its first year, the brand earned $1 million in revenue. At that time, Muscle Nation only had a basic website with eCommerce integration, which led to performance issues and a decline in sales.

Since transitioning to the Shopify Plus platform, Muscle Nation has leveraged the superior ecosystem of apps and tools offered by Plus to customize customer experiences and specific features. The brand uses Shopify Flow to manage high-risk orders and tag customers, Launchpad to handle product releases and event launches, and Peoplevox for warehouse management.

As a result, Muscle Nation generated over $4 million in revenue on Black Friday 2019 and handled more than 208,000 customers shopping simultaneously without any website issues.

Website: https://musclenation.org/

Industry: Fashion

Traffic: 961,900/month

Rank: #2,676 (Australia) & #137,488 (Global)

3. JunglückJunglück Shopify Plus

Junglück is a renowned cosmetics brand in Germany, known for its natural and environmentally friendly skincare products. Initially, Junglück used WooCommerce to manage its online store. However, with the brand’s rapid growth, WooCommerce began to show limitations, including slow page load speeds, poor website performance, and restricted integration and scalability.

The cosmetics brand decided to switch to the Shopify Plus platform. This transition allowed Junglück to seamlessly integrate with various third-party systems such as CRM and ERP, enhancing operational efficiency. As a result, Junglück increased its revenue sevenfold since implementing the Shopify Plus website, boosted average order value by 22%, and improved conversion rates by 34%.

Website: https://junglueck.de/

Industry: Beauty & Cosmetics

Traffic: 355,059/month

Rank: #12,653 (Germany) & #308,899 (Global)

4. LVLYLVLY Shopify Plus

LVLY is a prominent brand in the gift and fresh flower arrangement industry, known for its sophistication and modern style. Each LVLY product is meticulously designed and delivered promptly to the recipient, perfectly conveying messages of love and care.

Previously, LVLY used the WordPress platform and WooCommerce plugin to build its eCommerce website. The brand encountered many customization limitations, and the basic features gradually failed to support expansion. Particularly during major shopping events, the system became overloaded and couldn’t handle the high traffic volume. LVLY decided to switch to the Shopify Plus platform. The platform migration took less than 90 days without reducing the conversion rate. The scalability of Shopify Plus helped LVLY achieve its biggest Valentine’s Day sales ever in 2023. Personalization options and add-ons, which LVLY could not implement on its previous platform, also played a crucial role in the cross-sell/up-sell strategy during this shopping event.

Website: https://www.lvly.com.au/

Industry: Gifts & Flowers

Traffic: 354,352/month

Rank: #6,734 (Australia) & #334,427 (Global)

5. Mandaue FoamMandaue Foam Shopify Plus

Since its establishment in 1971, Mandaue Foam has become an indispensable name in the furniture industry in the Philippines. After four years of using the standard Shopify version, Mandaue Foam upgraded to Shopify Plus to seek solutions for expansion and customization.

The brand utilized LaunchPad – an exclusive feature of Shopify Plus – to schedule marketing campaigns and automate product price updates and discounts. Because LaunchPad allows tracking the performance of each campaign in real-time, the Mandaue Foam team can understand customer behavior and adjust campaigns accordingly.

Next, with Shopify Flow, Mandaue Foam automated its order management process by creating a workflow where, as soon as an order is placed, one of the 28 physical locations with inventory for that product is notified to process the order. This process ensures order fulfillment speed while eliminating the need for manual order tracking.

The platform switch and the implementation of eCommerce automation have helped Mandaue Foam increase order volume by 200%, total sales by 151% YOY, and customer return rate by 16%.

Website: https://mandauefoam.ph/

Industry: Furniture

Traffic: 486,503/month

Rank: #2,745 (Philippines) & #170,520 (Global)

Final Words

Here are the next 5 brands in the series re-platform from WooCommerce to Shopify Plus. Throughout SECOMM’s process of executing platform conversion projects, whether from WooCommerce or any other eCommerce platform to Shopify Plus, the pivotal factor determining success is a detailed and well-structured conversion plan.

Contact SECOMM or directly call the hotline at (028 7108 9908) to collaborate on devising the optimal plan for the platform migration to Shopify Plus.

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