Cosmetics eCommerce in Australia has experienced significant growth and reached a total revenue milestone of 2.9 billion USD in 2023. The COVID-19 pandemic has accelerated the shift towards online shopping for beauty products in Australia.

Consumers are increasingly comfortable purchasing cosmetics online, with over 2,425 online businesses providing beauty products from various brands.

Let’s explore 8 of Australia’s most renowned cosmetic retail brands and how they solidify their positions through custom-developed eCommerce websites designed to enhance the overall customer experience.

Priceline

Priceline is not only a leading destination for cosmetics shopping but also a reliable address for those seeking professional skincare advice. This brand has secured a significant position in the Australian cosmetics market, known for organizing informative events and courses to provide customers with beauty knowledge and help them choose the right products for their skin.

Priceline’s eCommerce website, with its user-friendly interface, easy navigation, and smart search features, enables customers to find and purchase products effortlessly. Additionally, the loyalty programs and promotions are chosen by Priceline to satisfy current customers and attract more potential customers.

• Website: priceline.com.au
• Platform: SAP Commerce Cloud
• Traffic: 10.6 M/month
• Ranking: #208 (Australia) & #14,642 (Global)

Adore Beauty

Popular across Australia, Adore Beauty offers a diverse range of quality products from many leading cosmetic brands, providing customers with a comprehensive and unique online shopping experience. Adore Beauty invests in the customer experience on both its eCommerce website and customized mobile app to cater to various operating systems and screen sizes.

Adore Beauty also stands out by providing special features like “Adore Beauty IQ,” an intelligent personal advisory tool based on user skin information and personal preferences. This helps customers choose products that meet their skincare and beauty needs.

• Website: https://www.adorebeauty.com.au/
• Platform: BigCommerce
• Traffic: 7.5 M/month
• Ranking: #514 (Australia) & #30,211 (Global)

Sephora 

The world’s leading cosmetics retailer, Sephora, has established a strong presence in the Australian market. With a diversity of brands and personal care products, Sephora is not just a cosmetics shopping destination but also a place to experience the latest beauty trends.

A unique feature on Sephora’s website is the “Virtual Artist,” a virtual reality technology that allows users to try cosmetics online on their faces through a webcam or personal photo. This helps customers better understand how the products will look on their skin before making a purchase.

Sephora’s loyalty program, called Sephora Beauty Pass, offers many attractive benefits for its members. Members have the opportunity to get new products before the launch date, earn points with each purchase, and gain access to exclusive events. The point system also allows users to accumulate points and exchange them for special discounts and free products.

Thanks to this loyalty program, Sephora has built a strong community of beauty enthusiasts and encourages customer loyalty.

• Website: https://www.sephora.com.au/
• Platform: PHP programming language
• Traffic: 6.7 M/month
• Ranking: #330 (Australia) & #23,662 (Global)

Lila Beauty

Lila Beauty has gained the trust of consumers and maintained its position in the Australian beauty industry through a diverse product portfolio that includes cosmetics, skincare, hair care, and beauty tools from prominent brands in South Korea and Japan.

In addition to unique features integrated into the eCommerce website, Lila Beauty offers attractive deals and promotions, notably the E-gift card. Lila Beauty’s E-gift cards are not just an excellent way to gift loved ones and friends but also provide a flexible shopping experience for the recipients.

Customers can easily choose the gift card value and send it via email, creating a convenient way to share the joy of beauty.

Another distinctive aspect of the brand is the Lila Beauty Wholesales (B2B) program, offering excellent collaboration opportunities for businesses and beauty professionals. This program provides high-quality wholesale solutions with discounted prices targeting retailers, spas, and other business partners.

• Website: https://lilabeauty.com.au/
• Platform: Shopify 
• Traffic: 2 M/month
• Ranking: #750 (Australia) & #48,383 (Global)

W Cosmetics

The W Cosmetics chain of beauty stores is a prominent name in the Australian market and has rapidly expanded to a total of 21 stores. This brand appeals to various customer segments by offering a diverse range of beauty and personal care products from major Japanese and Korean brands.

W Cosmetics’ eCommerce website for cosmetics is a frequently visited destination for Australian consumers, thanks to its optimized shopping experience and excellent customer service. The Store Locator feature is a unique point that helps customers easily identify and locate the nearest stores or retail outlets.

Additionally, customers can seek remote assistance or advice through email, live chat, and the We Chat messaging app.

• Website: https://www.wcosmetics.com.au/
• Platform: Shopify Plus
• Traffic: 1.8 M/month
• Ranking: #1,472 (Australia) & #98,043 (Global)

Oz Hair and Beauty

After more than 12 years in the market, Oz Hair and Beauty has become a go-to destination for beauty enthusiasts across Australia. Oz Hair and Beauty focuses on providing hair care and beauty products for both men and women.

The eCommerce website is not only a place to shop for beauty products online but also a hub for staying updated on the latest beauty knowledge and trends. Additionally, this retail brand has implemented a loyalty program in the form of a tiered system called Oz World, allowing customers to accumulate points and receive exclusive benefits when participating. 

The Virtual Beauty Consultation service from Oz Hair and Beauty is a crucial part of delivering a personalized shopping experience for customers. Customers can seek professional advice on hair care and beauty through online consultations, helping them choose products tailored to their specific needs.

This reflects Oz Hair and Beauty’s commitment to meeting and exceeding customer expectations in the beauty and hair care industry.

• Website: https://www.ozhairandbeauty.com/
• Platform: Shopify Plus
• Traffic: 1.4 M/month
• Ranking: #1,837 (Australia) & #104,733 (Global)

Nudie Glow

The retailer Nudie Glow specializes in providing beauty products from local Australian, Japanese, and Korean brands. Gaining consumer trust through excellent service and quality products, Nudie Glow has gradually established a strong position in the Australian beauty and cosmetics market.

Nudie Glow’s eCommerce website is intelligently designed and user-friendly. The website not only provides a convenient online shopping experience but also serves as a reliable source of information on new trends, beauty tips, and success stories from the beauty community.

Nudie Glow’s wholesale program is an excellent opportunity for business partners, to offer high-quality wholesale solutions at discounted prices, facilitate brand expansion, and create long-term collaboration opportunities.

• Website: https://nudieglow.com/
• Platform: Shopify Plus
• Traffic: 907 K/month
• Ranking: #2,764 (Australia) & #169,458 (Global)

Mecca

Mecca’s cosmetic, hair care, and personal care products are not only designed for female customers but are also the top choice for gentlemen. The brand has created an exclusive product line named MECCA COSMETICA and MECCA MAX.

Additionally, for professional medical-standard skincare advice and treatment, customers can avail themselves of the MECCA Aesthetica service with transparent and clear pricing.

MECCA also implements a customer membership program, allowing members to earn points with their purchases for gift redemptions and exclusive discounts on special occasions.

• Website: https://www.mecca.com/en-au/
• Platform: PHP programming language
• Traffic: 466 M/month
• Ranking: #20,437 (Australia) & #853,487 (Global)

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Build your first cosmetics eCommerce website today!

Above are the top 8 favorite cosmetics eCommerce websites in Australia, each providing unique and diverse shopping experiences.

For many years, SECOMM has stood out with its extensive experience collaborating with numerous Australian businesses to create custom eCommerce websites that cater well to the specific needs of each industry.

If you’re looking for a reliable partner to develop and optimize its eCommerce website, contact SECOMM today at (+84)28 7108 9908!