In recent years, the online consumer electronics industry in Australia has seen unprecedented growth. According to IBISWorld, the revenue for this sector reached $5.3 billion in 2023, with a compound annual growth rate (CAGR) of 15.7% over the past 5 years. 

Let’s explore the websites of 8 consumer electronics brands that have significantly contributed to the industry’s development through optimized online shopping experiences tailored to the satisfaction of Australian customers.

Samsung

When mentioning Samsung, people immediately think of cutting-edge smartphones and tablets. However, this tech giant doesn’t stop there. Other products like smart TVs and home appliances are also particularly favoured by global consumers. 

In Australia, Samsung’s eCommerce website is the ideal online shopping destination for consumer electronics. With a modern, user-friendly interface and smooth navigation, the website provides customers with a seamless experience in every aspect of browsing, product exploration, and payment.

Additionally, the website features a dedicated section called #Explore, offering numerous shares and helpful tips to sync with modern life.

• Website: https://www.samsung.com/au/
• Programming language: Java
• Traffic: 3.6 B/month
• Ranking: #100 (Australia) & #34 (Global)

Apple

Apple’s website is also the preferred shopping destination for Australian consumers, alongside its nationwide chain of offline stores. With the perfect blend of elegant design and cutting-edge technology, this website is not just a place to explore and purchase high-quality Apple products but also an immersive experience in modernity and luxury.

Additionally, exclusive policies and top-notch customer service contribute to Apple maintaining a large base of loyal customers in Australia and worldwide.

• Website: https://www.apple.com/au/
• Framework: Next.js
• Traffic: 1.4 B/month
• Ranking: #77 (Australia) & #85 (Global)

JB Hi-Fi

JB Hi-Fi is a consumer electronics brand in Australia that has gained worldwide recognition after more than 50 years of operation. In addition to investing in marketing and sales operations in its chain of offline stores across Australia, JB Hi-Fi’s eCommerce website is also given significant attention.

With a user-friendly and easy-to-navigate interface, JB Hi-Fi’s website enables consumers to easily search for and choose from thousands of products. Competitive pricing policies and excellent customer service are the factors that JB Hi-Fi consistently commits to, aiming to provide the best online shopping experience for Australian customers.

• Website: https://www.jbhifi.com.au/
• Platform: Shopify Plus
• Traffic: 63.75 M/month
• Ranking: #57 (Australia) & #3,113 (Global)

The Good Guys

The Good Guys is a prominent and reputable name in the Australian consumer electronics market. Over the years, they have built up a vast product portfolio, including TVs, refrigerators, laptops, audio devices, and washing machines from leading global brands.

Attentive customer care services have also been a positive aspect that has earned The Good Guys favour among Australian consumers for many decades.

The Good Guys’ consumer electronics website allows customers to conveniently shop with a diverse range of choices. Additionally, attractive promotions and deals are regularly applied to attract customers. Furthermore, this retailer has implemented a Loyalty Program to satisfy their loyal customers.

• Website: https://www.thegoodguys.com.au/
• Platform: HCL Commerce
• Traffic: 21.98 M/month
• Ranking: #146 (Australia) & #10,171 (Global)

Appliances Online

The Appliances Online consumer electronics website is considered a paradise where customers can find the most suitable items for their needs and budget. The intuitive website interface makes it easy for customers to search for and compare products, providing detailed information and user reviews to help them make informed purchasing decisions.

Appliances Online also offers various attractive customer services such as free shipping, product trade-ins and recycling, and 24/7 support via a hotline. The flexible payment methods are also an advantage of this retail site, allowing customers to choose between credit cards, electronic wallets, or instalment payments with a Buy Now Pay Later option.

• Website: https://www.appliancesonline.com.au/
• Programming language: TypeScript
• Traffic: 7.6 M/month
• Ranking: #341 (Australia) & #23,769 (Global)

Dick Smith

Since its launch in 1968, Dick Smith has firmly established its position in the Australian consumer electronics market. In its early years, Dick Smith focused on providing electronic products and components. It quickly expanded its product portfolio from electronics and home appliances to computers, mobile phones, cameras, tech toys, and other technology and entertainment-related items.

Dick Smith has invested in building an eCommerce website with advanced features on the Magento platform. The intuitive and user-friendly interface of the Dick Smith website makes it easy for Australian consumers to search for and compare products, as well as enjoy special offers and attractive discounts.

• Website: https://www.dicksmith.com.au/da/
• Platform: Magento Open Source
• Traffic: 4.2 M/month
• Ranking: #788 (Australia) & #46,940 (Global)

Jaycar Electronics

With a simple yet effective mission to provide a convenient and quality shopping experience, Jaycar Electronics has quickly become a reliable companion for Australian consumers. Jaycar Electronics offers a diverse range of products, including printers, USB ports, audio speakers, solar energy batteries, security cameras, and smart home products.

Jaycar Electronics’s eCommerce website is designed for easy navigation, allowing customers to quickly find and view products by category. The checkout process is also streamlined to shorten the payment process and reduce cart abandonment rates.

Additionally, customers have various shopping options, such as online purchases, in-store pickup, online purchases with free delivery, and buy now pay later. Jaycar Electronics has also introduced a Loyalty program to encourage customers to shop with exclusive benefits.

• Website: https://www.jaycar.com.au/
• Platform: SAP Commerce Cloud 
• Traffic: 3.9 M/month
• Ranking: #639 (Australia) & #44,172 (Global)

Centre Com

After many years of operation, Centre Com is recognized as one of the leading destinations where consumers can experience diversity and quality across a range of products. Centre Com’s consumer electronics website offers products such as PCs, laptops, CPUs, keyboards, cables, and audio speakers.

The website has been developed and customized with many advanced features to make searching, browsing, ordering, and payment easier.

When it comes to payment, the brand applies Buy Now Pay Later options with Afterpay and Zip, in addition to traditional payment methods, providing customers with more choices and flexibility without hesitation when making purchases.

• Website: https://www.centrecom.com.au/
• Framework: Vue.js
• Traffic: 3.7 M/month
• Ranking: #680 (Australia) & #45,715 (Global)

Build your first consumer electronics website today!

Here are the top 10 consumer electronics websites in Australia. By deploying superior platforms such as Magento, Shopify Plus, and SAP, these brands have provided an optimal online shopping experience and successfully captivated both local and international consumers.

Throughout years of development, SECOMM and many Australian clients have collaborated to create proud eCommerce websites. Projects with Laybyland, Jasnor, Rod Shop, and others stand out.

Contact SECOMM or call directly at hotline 028 7108 9908 to start today!