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15 Brands Adopt International Expansion With Shopify Plus Part 2
In Part 2 of our series, we delve into the journeys of Oh My Cream, Koh, LSKD, Glamlite, and GIVA. Each of these brands brings unique offerings to the global market, from skincare and household products to activewear and gourmet cosmetics. We explore how these companies have navigated the complexities of international expansion, overcoming challenges and seizing opportunities with the support of Shopify Plus.
GIVA
GIVA is India’s leading brand for providing luxurious and elegant gold and silver jewelry at affordable prices. Since its launch in 2019, the brand has been loved by both domestic and international customers. Consequently, within just four years, the company achieved remarkable growth, leading to the need for a more robust eCommerce system.
Initially, GIVA’s D2C system operated on Shopify, but to handle the large and increasing volume of transactions, the company upgraded to Shopify Plus. Through Shopify Plus, GIVA quickly launched additional stores in the USA and Sri Lanka, and also set up an expansion store for its sub-brand, AVNI.
GIVA leveraged the exclusive Shopify Plus feature, organizational admin setting, to seamlessly and efficiently perform actions across multiple stores, rather than managing each store individually. As a result, GIVA experienced a 100% year-over-year revenue increase compared to 2021, a 193% increase in its global customer base from April 2021 to April 2022, and reached customers in three different geographical regions.
Website: https://www.giva.co/
Industry: Jewelry
Traffic: 7.160M/month
Rank: #1,523 (India) & #21,585 (Global)
LSKD
Founded in 2007, LSKD (short for ‘Loose Kid’) is an Australian-based apparel brand specializing in high-quality athletic wear with a street style and a focus on fitness functionality. Although LSKD began as a wholesaler, it has since reinvented itself as a vibrant consumer-oriented brand with online retail at the core of its operations. The company has also made a name for itself in physical retail, opening several stores both domestically and internationally.
As LSKD planned its international expansion into the United States, the brand aimed to ensure a highly personalized customer experience. Despite having a system capable of serving shoppers in multiple countries, LSKD needed a more flexible and easily manageable system. Consequently, LSKD transitioned to Shopify Plus and used the expansion store feature to quickly and easily create a new store targeting the US market. Using the online store in the US as a springboard, LSKD opened a physical store in San Diego and pop-up shops at sports events nationwide. All these operations were smoothly run on Shopify POS.
Website: https://www.lskd.co/
Industry: Fashion
Traffic: 2.112M/month
Rank: #1,182 (Australia) & #70,075 (Global)
Oh My Cream
Oh My Cream is a French cosmetics brand founded in 2012, with an omnichannel strategy as its core focus. Oh My Cream currently operates both physical stores and an eCommerce website. As of now, the company has expanded internationally with over 20 retail stores, including two in London, and a bilingual website.
To customize and optimize the omnichannel experience, Oh My Cream implemented Shopify Plus. The unique and superior omnichannel features of Shopify Plus met Oh My Cream’s expectations. Additionally, Oh My Cream transitioned its outdated payment system to Shopify POS to collect more comprehensive customer data. After optimizing the omnichannel experience with Shopify Plus, Oh My Cream increased the average customer lifetime value by 50%, the average basket value by 25%, and enhanced data collection to implement a loyalty program.
Website: https://www.ohmycream.com/
Industry: Cosmetics
Traffic: 602,976/month
Rank: #7,537 (France) & #180,940 (Global)
Glamlite
Glamlite, a cosmetics brand founded in 2018 in Los Angeles, is renowned for its colorful lipsticks and eyeshadow palettes. Glamlite launched its e-commerce website using Shopify Plus from the beginning and initially sold products internationally. However, their growth rate was not promising due to high USPS shipping costs, long delivery times, and the inability to track international packages.
The lack of international tracking by USPS left Glamlite and their customers unaware of the whereabouts of shipments, with some customers never receiving their orders. Unsurprisingly, Glamlite’s customer retention rate and international sales were significantly lower than expected. However, after implementing Shopify Market Pro, Glamlite overcame these issues, resulting in:
- 2.25 times growth in international sales
- A 24% increase in the average order value of international sales
- A 65% increase in conversion rates in the UK market
- A 77% increase in conversion rates in the German market
Website: https://glamlite.com/
Industry: Cosmetics
Traffic: 376,734/month
Rank: #56,604 (USA) & #316,746 (Global)
Koh
Koh is a brand specializing in producing and supplying chemical-free, eco-friendly cleaning products. Two years after its establishment, Koh achieved $50 million in revenue. The eCommerce website was converting well but started to look outdated. The product line was also expanding, creating opportunities for upselling, cross-selling, and promotions that were not being fully utilized. Global expansion was also on the agenda, and Koh’s founder, Alexander, wanted a solution that would allow Koh to grow without limitations.
After operating on Shopify for some time, Koh decided to upgrade to Shopify Plus. The expansion store feature of Shopify Plus enabled Koh to scale seamlessly into new regions with custom payment tools to improve conversion rates. For example, Koh could customize the checkout process using third-party apps like Rebuy for comprehensive personalization, upselling, and cross-selling with A/B testing, and Klaviyo for better product recommendations. Finally, the Launchpad scheduling tool allowed the team at Koh to quickly set up and schedule promotional and sales events.
Website: https://koh.com/
Industry: Home and Garden
Traffic: 371,270/month
Rank: #5,902 (Australia) & #310,539 (Global)
Final Words
The stories of Oh My Cream, Koh, LSKD, Glamlite, and GIVA showcased in Part 2 of our series exemplify the dynamic possibilities that emerge when innovative brands embrace Shopify Plus for international growth. From pioneering new markets to enhancing customer experiences through tailored eCommerce solutions, these brands have demonstrated resilience, creativity, and strategic foresight in their expansion efforts.
Stay tuned for Part 3 of our series, where we’ll uncover more success stories and strategies as brands continue to thrive with Shopify Plus on their path to global expansion.
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1 04/07/2024
B2B ECOMMERCE: THE NEXT BIG OPPORTUNITY IN 2024 AND BEYOND
Business-to-business (B2B) eCommerce is becoming increasingly important in the modern business world. In this arena, businesses interact and conduct transactions with each other through eCommerce platforms.
When it comes to this field’s growth potential, Bobby Morrison, Shopify’s Chief Revenue Officer, confidently asserts that B2B eCommerce will be the next significant opportunity for businesses of all scales in 2024 and the years that follow.
Read more: What’s new Shopify Editions Winter ’24?
What is B2B eCommerce?
Business-to-business (B2B) eCommerce is a form of commercial transactions between businesses through eCommerce platforms. In this model, businesses don’t focus on selling directly to end consumers (as in B2C commerce); instead, they prioritize creating value for fellow business partners.
B2B eCommerce transactions may involve the exchange of goods and services, the sharing of information, and collaboration on big projects. Such interactions commonly occur between businesses operating within the same industry or along the same supply chain.
In the realm of B2B eCommerce, these transactions often have prominent scales, and high values, and are typically carried out through reliable online transaction management systems, databases, and platforms.
B2B vs B2C eCommerce: What are the differences?
Types of B2B eCommerce
In B2B eCommerce, businesses often use several common models to interact and conduct transactions. Here are four main models:
- B2B2C (Business-to-Business-to-Consumer): This model combines the essence of both B2B and B2C. In B2B2C, two businesses collaborate to provide products and services specifically to end customers (2C).
- Distributor: They will distribute the manufacturer’s products to the market. They act as intermediaries in the manufacturer’s supply chain, spanning from the production stage to the selling stage.
- Wholesale: Wholesalers represent individuals or companies that purchase products in large quantities from manufacturers and sell them in bulk to retailers.
- Manufacturer: They specialize in producing products. They may sell directly to end customers or through wholesale agents and distributors.
B2B eCommerce Platforms
B2B eCommerce is rapidly developing, and various online platforms are emerging to help brands implement this business model efficiently. Here are three popular platforms that B2B brands commonly use to build eCommerce websites. Each brand will choose the most suitable depending on the scale, objectives, and budget.
Adobe Commerce (Magento)
Pros:
- Offer great customization for complex needs
- High scalability
- No limits on sales volume
- A diverse range of extensions
Cons:
- High requirements for knowledge and technical skills
- Lengthy implementation time
- High initial costs
Salesforce B2B Commerce
Pros:
- Salesforce B2B solution with outstanding features and continuous improvements
- High scalability and flexible customization
- Seamless integration with various other Salesforce systems
Cons:
- High requirements for knowledge and technical skills
- Lengthy implementation time
- High initial costs
Shopify Plus
Pros:
- Diverse exclusive solutions for Shopify Plus merchants
- The B2B on Shopify with outstanding features and continuous improvements
- Superior customization and scalability compared to many other SaaS platforms
Cons:
- High requirements for knowledge and technical skills
- Platform lock-in risk
Read more: Top 5 B2B eCommerce platform
B2B eCommerce Brands
Brooklinen
Booklinen is a trusted online marketplace specializing in premium bed linens. Established in 2014 with a focus on end consumers, the brand later diversified into the B2B sector as demand for larger-quantity orders grew.
Leveraging the B2B on Shopify solution, Booklinen created a visually appealing and user-friendly B2B eCommerce website, addressing the intricate needs of B2B sales operations. Furthermore, the brand can offer customers a personalized online shopping experience based on their buying behaviour, aiming to boost interaction and conversion rates.
Kulani Kinis
Launched in 2015, Kulani Kinis aims to offer budget-friendly swimwear without compromising on superior quality and style. With a strong desire to expand wholesale operations like retail, Kulani Kinis has built an intuitive, user-friendly B2B eCommerce website similar to its retail site.
The B2B website enables wholesale customers to easily place orders from its extensive portfolio of over 800 products.
A notable feature is the custom collection page with a slider displaying the quantity available for all swimwear sizes. This allows customers to add multiple sizes and large quantities of products to their cart seamlessly, enabling them to enhance their shopping experience without leaving the collection page.
eJuices
eJuices is a well-known brand in producing and supplying high-quality electronic liquids. The brand focuses on using safe and high-quality ingredients, ensuring that each eJuice bottle delivers excellent flavour and meets the highest safety and health standards in the vaping industry.
In addition to implementing a B2C model, eJuices is recognized as a genuine B2B eCommerce business. The brand has efficiently addressed inventory challenges, optimising its business operations while providing significant value to retail partners and enhancing collaborative relationships.
Build Your first b2b e-commerce website today!
Comprehending and effectively applying B2B eCommerce in your business strategy will undoubtedly open up promising new opportunities. B2B eCommerce is the key to unlocking continuous possibilities in the rapidly changing world. It isn’t just a passing trend; it presents a significant opportunity for every business’s growth and development.
If your company is considering establishing an eCommerce website and refining strategies to serve B2B customers, contact SECOMM or call the hotline (+84)28 7108 9908 today. Together, we can shape your business’s effective and sustainable future.
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