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TOP 5 ECOMMERCE PLATFORMS FOR B2C ECOMMERCE
The global B2C eCommerce market is valued at 4.44 trillion USD in 2023 and is projected to reach 7.45 trillion USD by 2030, with a compound annual growth rate (CAGR) of 7.6% during the forecast period from 2021 to 2030.
This demonstrates that eCommerce is increasingly thriving, becoming a crucial sales channel for B2C businesses. To build and develop a successful online store, businesses need to choose an eCommerce platform that aligns with their needs and business objectives.
Key elements for building B2C eCommerce
Visual User Experience
B2C eCommerce platforms typically provide a seamless shopping journey, and user-friendly interfaces, allowing customers to easily navigate, search for items, and complete transactions quickly.
This is achieved through professional UI/UX design and advanced functionality systems for eCommerce websites.
An exemplary example is CHARLES & KEITH, a fashion eCommerce website, designed with sophistication and appeal, along with easy navigation and search capabilities.
Mobile Optimization
According to Statista’s statistics, the expected number of smartphone users worldwide is projected to reach 4.96 billion by 2025. This indicates that mobile commerce is virtually indispensable in B2C eCommerce strategies.
Consumers increasingly desire the ability to shop anytime, anywhere, even while on the move, and optimizing eCommerce websites for mobile devices will meet this consumer demand.
Choosing a suitable eCommerce platform will support a range of mobile-optimized themes catering to various industries and preferences, enabling businesses to establish an effective online store and navigate for mobile users.
Simplifying the Checkout Process
Leading B2C eCommerce platforms will have a streamlined order processing system, ensuring a hassle-free payment experience for both business owners and buyers.
OneStep Checkout is a typical example that allows customers to complete their order payment on a single page. This simplifies and facilitates the payment process for customers, potentially increasing conversion rates.
Businesses can refer to PNJ’s Checkout page for comprehensive information on streamlining the shipping process all within one webpage.
Personalizing Experience
Personalization tools allow businesses to tailor content and promotions based on consumer behaviour and preferences, supported by AI.
By integrating personalized features at relevant touchpoints within an eCommerce website, businesses can enhance conversion rates and ROI (Return on Investment).
Major eCommerce brands like Amazon, Alibaba, Best Buy, etc., consistently incorporate product recommendation features to encourage shopping behaviour from customers.
High Page Loading Speed
Another crucial aspect of B2C eCommerce is the ability for pages to load quickly and efficiently, ensuring the website maintains stable performance and effectively delivers content on all devices.
To ensure website performance, businesses should opt for major eCommerce platforms such as Adobe Commerce (Magento), Shopify Plus, BigCommerce Enterprise, etc. These platforms offer advanced performance features and robust caching mechanisms, tailored for various industries and preferences, enabling businesses to establish online stores with responsive feedback and faster page loading.
Top 5 eCommerce platforms for B2C eCommerce
Below are the top 5 eCommerce platforms that SECOMM has evaluated as suitable for businesses following the B2C model.
BigCommerce
BigCommerce is an eCommerce platform designed for ease of use to assist businesses in initiating their journey to build an eCommerce website.
After years of development, BigCommerce has become one of the feature-rich platforms available for creating websites, optimizing search tools, marketing, etc., with reasonable deployment costs.
Compared to other popular platforms mentioned in this article, the performance, features, and application ecosystem of BigCommerce are not overly outstanding. However, BigCommerce remains a good choice for small, and medium-sized businesses, or those entering the market.
Read more: Shopify vs BigCommerce: Which platform is right for you?
WooCommerce
WooCommerce is a free WordPress plugin that enables brands to establish an eCommerce website by adding eCommerce functionality to an existing WordPress site. The WooCommerce plugin helps transform a regular WordPress website into an eCommerce site with all the necessary features, easily customizable with just a few clicks.
Businesses can leverage the extensive ecosystem of WooCommerce to upgrade both functionality and design for the most suitable interface. Therefore, WooCommerce is also a good choice for small or medium-sized B2C businesses, especially those that have previously used WordPress.
Shopify
Shopify is one of the popular eCommerce platforms that businesses can use to build, develop, and manage online stores.
Shopify operates on the SaaS (Software as a Service) model, so businesses pay a monthly fee to use the platform and must adhere to its regulations.
However, Shopify manages hosting and takes responsibility for technical issues to ensure the safety and efficient operation of the business’s eCommerce website.
The platform provides the necessary features and benefits for businesses to successfully build and develop an online store. In terms of suitability for B2C businesses, Shopify is most suitable for small to medium-sized enterprises or those entering the eCommerce market.
Shopify Plus
Shopify Plus is the enterprise-level version of the eCommerce platform provided by Shopify, specifically designed for large brands with an annual transaction value of over 1 million USD and high growth rates.
Unlike Shopify, Shopify Plus follows the PaaS (Platform as a Service) model, allowing businesses to utilize the development environment of Shopify Plus to develop databases, web servers, functionality, etc., for their eCommerce system.
The initial cost for using Shopify Plus is around $2,000 per month and increases gradually based on revenue. Therefore, using this platform to meet the needs of B2C eCommerce or any industry-specific requirements is relatively straightforward.
However, Shopify Plus is more suitable for medium to large-scale businesses as it requires technical knowledge and involves relatively high usage costs.
Read more:
- 6 Key Shopify Plus Features To Build eCommerce Website
- Shopify Hydrogen: Your Key Gateway To Headless Success
- Shopify Commerce Components: All You Need To Know
Adobe Commerce (Magento)
Adobe Commerce is an open-source eCommerce platform specially designed to serve medium to large-scale businesses, offering high customization and scalability. Currently, Adobe Commerce has two main versions: Adobe Commerce Cloud and Magento Open Source.
- Magento Open Source: This is the free version, available for download and use by anyone. However, businesses using this version need to take responsibility for additional fees.
- Adobe Commerce Cloud: This is the paid version, deployed and managed on the cloud by Adobe. This version is further divided into two types: on-premise, allowing businesses to have control over hosting, and on-cloud, providing hosting with a certain fee.
As one of the leading platforms in eCommerce, Adobe Commerce is consistently highly regarded across all scales and industries, including B2C eCommerce businesses.
Read more:
- The Cost Of Building An Adobe Commerce (Magento) Website
- Adobe Commerce vs WooCommerce: Detailed Comparison In 2023
- Shopify Plus vs Adobe Commerce: Key Differences 2023
Above are the 5 popular platforms that B2C businesses prefer to use for building eCommerce websites, catering to online business goals for their brands.
However, choosing the most suitable platform for each business will depend on various factors such as business strategy, budget, deployment time, and the long-term direction set by business managers.
Looking for a suitable eCommerce Website Development Solution?
With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.
- Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
- Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
- Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
- Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.
Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!
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B2B ECOMMERCE: WHY YOU SHOULD IMPLEMENT IT?
Business-to-Consumer (B2C) ecommerce is online transactions between businesses and consumers.
B2C ecommerce is considered a potential market for Vietnamese businesses at present. According to the 2020 Ecommerce White Paper, B2C ecommerce in Vietnam reached 11.8 billion USD, ranking 3rd in the ASEAN region, with a 41% increase in new participants, the highest in the region.
This type of ecommerce is currently popular with a global scale of 4,280 billion USD in 2020. Examples include the B2C websites of Mobile World (Top 5 with 16,606,700 visits), Bach Hoa Xanh (Top 9 with 5,440,000 visits), and FPT Shop (Top 10 with 4,213,300 visits).
Why do businesses need to implement B2C ecommerce?
B2C Ecommerce: Maximize business and brand positioning
Changes in consumer shopping habits have influenced the B2C ecommerce market. Customers tend to spend on brands in the online market rather than shopping and experiencing directly at physical stores. Therefore, implementing B2C ecommerce helps not only to position the brand in the market but also to maximize revenue and profit for businesses.
Brand positioning
Effective Ecommerce Marketing campaigns help businesses reach more potential customers. On popular social media platforms (Facebook, Instagram, TikTok, Zalo), businesses can reach customers through advertising tools and directly interact with customers, supporting the brand’s presence in the subconscious of customers. Additionally, customer search habits for product information help businesses that have implemented SEO and SEM attract a large amount of traffic to their ecommerce websites, increasing the conversion rate of orders.
Maximize revenue
Establishing an additional online sales channel helps businesses maximize revenue. Unlike physical stores, ecommerce websites operate 24/7, supporting customers in shopping at any time. They also provide features to facilitate the online shopping process for consumers, such as quick search, product comparison, fast cart, recommended products, and quick payment. This speeds up the online shopping process, improves order conversion rate, and boosts business sales.
Moreover, in 2020, businesses that implemented B2C ecommerce demonstrated its importance when social distancing due to Covid-19 occurred. B2C businesses with ecommerce maintained their business activities compared to traditional businesses.
Minimize costs
With the nature of unlimited time and location for shopping, online stores help businesses solve cost-related problems more effectively.
- Save fixed costs: Costs such as rent, personnel…
- Reduce variable costs: Apply advances in online payment, E-logistics, Marketing, etc., to minimize business operation costs.
- Reduce intermediary costs: Directly transact with customers through the Internet, reducing dependence on intermediary channels like traditional models.
B2C Ecommerce: More efficient data exploitation and analysis
In the current era of “Big Data,” data plays a crucial role… When deploying their ecommerce systems, businesses can easily:
Synchronize data about:
- Marketing: Advertising, communication, sales channels…
- Content: Images, messages on the website or Marketing campaigns…
- Customers: Shopping behaviour, potential customer segments
- Sales: Revenue, order quantity per campaign…
- Operations: Payment process, delivery process…
Report and analyse business:
- Marketing is based on the effectiveness of each campaign, searched keywords, etc.
- Sales in terms of sales, orders, payments, taxes, etc.
- Customer based on shopping history, order value, favourite products…
- Products based on customer reviews, best-selling products, product views…
Business forecasting: Examine scenarios that data has shown regarding developments in the B2C ecommerce market, thereby devising more suitable business strategies.
Business development and direction: Upgrade B2C ecommerce systems to adapt to market changes. Introduce innovations in new products and accompanying services (payment, shipping…).
B2C Ecommerce: Better business management
When a business successfully transitions to the B2C ecommerce business model, issues related to sales, marketing, and operations are improved.
For Sales and Marketing systems
Automate the sales process:
- Automatically collect customer data.
- Automatically process orders: Order creation, store selection, automatic storage location selection.
- Automatically receive and respond to common issues through features like Livechat, and Chatbot.
- Automatically send order confirmations, generate invoices, and handle shipping through features like Auto Email…
Order processing speed is faster:
- Order processing for faster delivery from order creation, order picking, packaging, and delivery.
- Faster error handling: All data is stored on the system, so handling arising errors is faster.
- Minimize errors from manual processes.
Improve Marketing campaigns:
- Build suitable Marketing: Use social media to reach customers, SEM & SEO to increase website traffic, Ecommerce Marketing to increase conversion rates…
- After-sales, ensure customer retention rate: Email Marketing about unpaid orders in the cart, promotional programs…
Improve Customer Support:
Personalize the user experience at each stage through:
- Website: Structure, interface, features (Chatbox & Livechat)…
- Email: Personalize the sender’s name, and desired service/product.
- Telesale: Based on data to sell suitable products and services.
Build better return/exchange policies:
- Applicable cases: Check system data on time, and validate product status.
- Return/exchange methods: Customers send returns by mail, courier services, or directly.
- Refund methods: Online payment via local ATM, Visa/Mastercard, or E-wallet.
For Operations systems
- Prepare orders: Use warehouse management software to check goods, label/barcode, categorize, and set up product storage categories to operate the warehouse scientifically, thereby speeding up delivery.
- Packaging: Apply mechanization technology to package products faster.
- Delivery: Map location technology helps build delivery routes for shippers, and delivery times are faster. Example: Tiki’s 2-hour delivery or Hasaki.
- Warehouse management system: Identify suitable locations to rent/build warehouses to save transportation time and inventory management.
After understanding the importance of B2C ecommerce for business development, the next important thing businesses need to do is learn about effective and flexible methods to deploy this system.
With more than 9 YEARS OF EXPERIENCE providing comprehensive ecommerce solutions for many businesses in various countries, SECOMM provides solutions such as:
- Ecommerce solution consulting: Consult on technology solutions and resources to develop a suitable B2C ecommerce business strategy.
- B2C ecommerce system development: Provide professional B2C ecommerce system development services using Magento or according to requirements.
- B2C ecommerce system care: Provide maintenance and system upgrade services for B2C ecommerce systems, such as hosting and system maintenance services, and app system care.
- B2C ecommerce growth: Provide B2C ecommerce growth services such as Omnichannel, Ecommerce Marketing, and SEO.
Contact SECOMM now for FREE CONSULTATION SUPPORT!
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