commercetools is a cloud-based eCommerce platform that provides a multi-channel approach, supporting businesses to build and manage eCommerce websites, mobile applications, and other sales channels seamlessly. Moreover, commercetools is a pioneer of Headless eCommerce.

Therefore, as businesses focus on enhancing multi-channel marketing and sales efforts to meet the increasing customer shopping experience demands, commercetools becomes particularly prominent.

Here are 10 brands that have utilized the commercetools platform to actualize their revenue and customer experience goals.

Chronext

Chronext is a renowned global brand specializing in buying and selling luxury watches, boasting a collection of over 7,000 products. Offering a wide array of watches, including new, pre-owned, and classic pieces, Chronext’s expert watchmakers thoroughly inspect each watch before sale and provide a 24-month warranty.

Chronext has implemented an eCommerce website using commercetools, contributing to a 300% increase in page loading speed, a 40% boost in SEO ranking, and a 10% increase in conversion rate. As a result, Chronext has achieved a solid reputation in the luxury watch industry, becoming a trusted destination for watch enthusiasts

• Website: https://www.chronext.com/
• Industry: Fashion
• Traffic: 161,7K/month
• Ranking: 377,247 (USA) & 302,679 (Global)

Promod

Promod is a French brand established in 1975, specializing in providing ready-to-wear fashion for women. This brand is currently present in France, Belgium, Luxembourg, Switzerland, and Malta.

Promod has utilized commercetools to develop an exceptional eCommerce website, aiming to achieve the expected revenue level and deliver a seamless shopping experience for customers.

• Website: https://www.promod.com/en/
• Industry: Fashion
• Traffic: 82.9K/month
• Ranking: 38,707 (France) & 310,507 (Global)

Ulta Beauty

Since opening its first store in 1990, Ulta Beauty has evolved into the largest cosmetics retailer in the United States and a premier beauty destination for cosmetics enthusiasts. The brand offers over 25,000 products from around 500 beauty brands, including its own Ulta Beauty Collection with attractive pricing.

With the need for rapid-scale expansion and the flexibility to implement changes to the platform, Ulta Beauty chose commercetools for its Headless eCommerce solution. In 2022, Ulta Beauty officially launched an entirely new eCommerce website, enabling the brand to manage an extensive product portfolio with over 1.3 million SKUs. This upgrade enhanced the shopping experience with features like the Buy Online, Pickup In-Store (BOPIS) solution.

• Website: https://www.ulta.com/
• Industry: Cosmetics
• Traffic: 34.8M/month
• Ranking: 241 (USA) & 1,214 (Global)

66°North

Since 1928, 66°North has been providing protective clothing for Iceland’s rescue teams, and this successful collaboration has driven the company to continue developing outdoor clothing and accessories with diverse designs. Today, 66°North has become a leading global brand in producing protective workwear suitable for all outdoor activities.

The 66°North website employs commercetools to transition from a monolithic model to a more flexible microservices-based system, tailored to the specific needs of 66°North. This collaboration has led to a 35% increase in average order value, a 75% repeat purchase rate, and a 50% increase in transactions per minute for the 66°North eCommerce website.

• Website: https://www.66north.com/
• Industry: Fashion
• Traffic: 141,8K/month
• Ranking: 557 (Iceland) & 304,892 (Global)

Danone

Danone is a leading global food and beverage company operating in four main business areas including Dairy and Plant-Based Products, Waters, and Nutritional Products for infants and patients. Danone currently sells products in over 120 markets.

During the crisis period of the Covid-19 pandemic, Danone accelerated its Direct-to-Consumer (D2C) eCommerce strategy and transitioned to a MACH model using commercetools to address shortages of infant formula in Europe. This move also aimed to adapt to sudden supply chain changes and local consumer demands. The addition of cart functionality to the brand websites helped customers access products more swiftly. Furthermore, this strategy allowed the company to expand its web capacity without encountering issues due to the sudden increase in access traffic.

• Website: https://www.danone.com/
• Industry: eGrocery
• Traffic: 362.7K/month
• Ranking: 34,589 (France) & 126,173 (Global)

Tamron

Anyone with a passion for photography is likely familiar with Tamron – a global leader headquartered in Japan. This company specializes in supplying camera lenses of varying focal lengths, catering to all types of cameras. Their products are distributed through a network of partners, local agents, and online platforms such as Amazon. 

As part of their strategy to explore new markets, the company embraced Headless eCommerce through the utilization of commercetools on their subsidiary’s online store in Europe, operating under the name Tamron Europe and based in Germany. The beauty of Headless eCommerce lies in its ability to decouple the user interface (frontend) from the underlying data storage (backend), allowing Tamron Europe to construct and personalize their online store to meet both present and future requirements.

• Website: https://www.tamron.eu/en-GB
• Industry: Manufacture
• Traffic: 121,5K/month
• Ranking: 44,336 (Germany) & 337,575 (Global)

Emma The Sleep Company

With over 2 million mattresses sold and revenue exceeding 645 million euros in 2021, Emma The Sleep Company has become one of the fastest-growing sleep brands in the world.

Emma chose to partner with commercetools to develop a large-scale eCommerce platform to accommodate high traffic volumes. To encourage customer shopping on the website, the company introduced various attractive sales policies such as 0% financing, free shipping, free returns, and a 365-day trial period. Additionally, Emma’s eCommerce website is integrated with Instagram to interact more with customers by encouraging them to share images of their product experiences and tag Emma. As a result, the brand has attracted a considerable number of potential customers.

• Website: https://www.emma-sleep.com/
• Industry: online retail
• Traffic: 160,8K/month
• Ranking: 67,098 (Germany) & 326,056 (Global)

John Lewis & Partners

John Lewis & Partners (formerly known as John Lewis) is a renowned British retail brand with a rich history spanning over 150 years. The brand has utilized commercetools to aim towards the goal of transitioning from its legacy eCommerce platform to a microservices-led cloud service and flexible API-first approach.

The new John Lewis website offers a wide range of high-quality products, including clothing, household appliances, electronics, and beauty products. John Lewis provides a seamless shopping experience from offline stores to the app and eCommerce website. Through quality products, excellent customer care, and optimized payment policies, John Lewis has gradually established itself as a leading and trustworthy retail brand in the United Kingdom, catering to the diverse multi-channel shopping experiences of its customers.

• Website: https://www.johnlewis.com/
• Industry: eGrocery
• Traffic: 21.3M/month
• Ranking: 87 (UK) &1,986 (Global)

Kmart

Kmart is a renowned discount retail store chain in Australia, founded in 1969. To date, Kmart has over 200 stores across Australia and New Zealand, recognized as one of the most profitable discount retail chains in the land down under.

Kmart has undergone a transformation to a cloud-based platform – commercetools, leveraging serverless capabilities with a microservices architecture. By embracing this new technology, Kmart can flexibly customize and expand its eCommerce website to provide the best online shopping experience for customers, while also driving its digital transformation strategy.

• Website: https://www.kmart.com.au/
• Industry: eGrocery
• Traffic: 24.4M/month
• Ranking: 32 (Australia) & 2,013 (Global)

Express

Express is one of the world’s most renowned fashion brands, specializing in clothing and accessories for both men and women across various segments. Recognizing that the monolithic platform posed challenges to its growth, Express turned to Commercetools for a flexible, agile, and highly scalable eCommerce solution to adapt to market trends and the ever-changing shopping preferences of customers.

With a focus on stylish fashion products, Express’s website is designed with a minimalist yet modern and elegant aesthetic. Alongside a diverse range of promotional programs, Express offers customers multiple payment solutions to enhance their shopping experience, such as Buy Now, Pay Later (BNPL), Buy Online, Pick Up In Store (BOPIS), and Express credit card.

• Website: https://www.express.com/
• Industry: Fashion
• Traffic: 13.3M/month
• Ranking: 629 (USA) & 3,337 (Global)

Above are 10 businesses that have developed eCommerce websites with commercetools and achieved success in both branding and revenue. This success has become a source of inspiration for other businesses seeking solutions to elevate their business operations and enhance their competitive edge in the market.

With extensive experience deploying eCommerce solutions for clients in various countries, SECOMM understands the difficulties and challenges that businesses face during the implementation process.

Contact SECOMM today or call our hotline number (02871089908) directly for a free consultation.