SECOMM and Antsomi have partnered to connect eCommerce infrastructure with a customer data platform, enabling businesses to better leverage customer data and deliver more personalized experiences.
According to a study by Harvard Business Review involving 46,000 shoppers, 73% of consumers use multiple channels during their shopping journey including websites, mobile applications, social media, and physical stores.

However, in many organizations, customer data is often scattered across multiple systems such as eCommerce platforms, CRM systems, POS systems, marketing tools, and advertising platforms. This fragmentation makes it difficult for businesses to build a unified view of their customers and effectively leverage data.

In this context, connecting eCommerce infrastructure with a Customer Data Platform (CDP) is becoming a key factor for businesses to build efficient digital commerce ecosystems and drive sustainable growth.

1. SECOMM – An eCommerce Infrastructure Solution Provider for Businesses

Founded in 2014, SECOMM is a technology partner providing comprehensive eCommerce solutions that help businesses build and operate large-scale eCommerce systems.

SECOMM offers a wide range of services, from eCommerce strategy consulting and platform development to system integration, operational optimization, and digital marketing support. Its solutions are implemented across various technology platforms such as Magento, Shopify, WooCommerce, and other enterprise systems.

With experience in deploying hundreds of eCommerce systems and working with businesses across Vietnam and international markets, SECOMM aims to become a trusted technology partner in enterprises’ digital transformation journey.

The SECOMM Team

2. ANTSOMI – A Customer Data Platform for Businesses

Antsomi is a MarTech company that develops Customer Data Platform (CDP) solutions designed to help businesses manage and leverage customer data more effectively. One of its key solutions is Antsomi CDP 365, an AI-powered customer data platform that enables businesses to collect, unify, and analyze customer data from multiple sources.

Through CDP 365, businesses can build a 360-degree customer view, enabling them to implement personalized marketing strategies and enhance customer experiences across multiple channels.

SECOMM × ANTSOMI: Connecting eCommerce Infrastructure with Customer Data

Through this partnership, SECOMM and Antsomi aim to connect eCommerce infrastructure with customer data platforms, helping businesses build a data-driven digital commerce ecosystem.

In this collaboration:

• SECOMM is responsible for implementing and optimizing eCommerce infrastructure, including website development, system integration, and eCommerce platform operations.
• Antsomi provides the Customer Data Platform that collects, unifies, and analyzes customer data from multiple sources.

Learn more about SECOMM’s eCommerce solutions at: https://secomm.vn/ 
For more information about Antsomi’s customer data platform, visit:https://www.antsomi.com/

By combining the strengths of both companies, businesses can not only build effective eCommerce systems but also leverage customer data more comprehensively to improve decision-making and customer engagement.

From left: Mr. Dinh Le Dat, Co-founder & Chairman of Antsomi; Mr. Teck Choon Serm, Co-founder of Antsomi.

3. Key Value of the Partnership for Businesses

• Unifying Omnichannel Customer Data: By integrating eCommerce platforms with a CDP, customer data from various sources such as websites, applications, CRM systems, and POS systems can be consolidated into a unified system. This enables businesses to create a single customer view, allowing them to better understand customer behavior and preferences. 
• PersonalizingCustomerExperiences: When customer data is properly organized and analyzed, businesses can implement personalized marketing strategies across multiple channels, including email marketing, digital advertising, and website experiences. Personalization helps improve customer engagement and increases conversion rates. 
• Optimizing Marketing and Growth Strategies: The integration of customer data with eCommerce systems allows businesses to better understand customer journeys and evaluate the effectiveness of marketing campaigns. With deeper insights into customer behavior, companies can optimize marketing strategies, improve conversion rates, and increase customer lifetime value. 
• Building a Data-DrivenCommerceEcosystem: In today’s competitive eCommerce landscape, businesses need more than just a powerful sales platform. They also need the ability to leverage data to make faster and more accurate decisions. 

By combining SECOMM’s eCommerce infrastructure expertise with Antsomi’s customer data platform, businesses can build a data-driven commerce ecosystem that supports long-term scalability and sustainable growth. 

4. Conclusion

The partnership between SECOMM and Antsomi marks an important step in connecting eCommerce infrastructure with customer data platforms, enabling businesses to build more effective digital commerce ecosystems.

By combining SECOMM’s expertise in eCommerce implementation with Antsomi’s customer data platform capabilities, businesses can leverage customer data to personalize experiences, optimize operations, and drive sustainable growth in the digital commerce era.