Ziel Commerce is a readymade grocery ecommerce platform with all the features designed to support an online grocery store business.
Ecommerce platform Ziel Commerce
Website interface
Ziel Commerce provides a repository of themes specifically for the grocery industry, allowing businesses to customize according to their needs, helping to both reflect the characteristics of the industry and position the brand image.
Remarkably, the interface for administrators is also invested by the founders to make it most accessible for businesses to use. But currently, Ziel Commerce is not popular in the Vietnamese market, so there is no Vietnamese version for businesses.
Functional system
As a platform designed specifically for the eGrocery industry, Ziel Commerce can meet all the most specialized needs of businesses, including fundamental to advanced functionality systems and existing industry-specific solutions.
Integration capabilities
Ziel Commerce has a significant drawback in integrating the website system. In addition, this platform only supports add-ons available in its ecosystem, so businesses will not be able to link with the ERP, POS, CRM, BI, etc., systems in use. Therefore, when using Ziel Commerce, companies need to transfer all existing data to the server of this platform.
Ability of extension
Although it does not own the source code, Ziel Commerce is still a highly appreciated platform for its scalability compared to SaaS platforms. Ziel Commerce supports businesses to expand their ecommerce website system from one to many stores/websites, multi-language, multi-currency without many obstacles. However, in the long run, Ziel Commerce cannot support businesses to expand or develop new functions because firms cannot affect the source code; if it affects it, it will cause instability for the commercial website system.
→ Rating: 3/4
Ziel Commerce provides an almost comprehensive online grocery store website building solution for businesses, from website interface and functional system to scalability. However, the implementation cost is relatively high, about $50,000/project in 6 months. Therefore, Ziel Commerce is only popular with retail chains, has high functional demand, and operates mainly abroad. However, when using Ziel Commerce, businesses should consider adding the platform’s integration, limiting instability in the operation when 3rd party systems are not compatible with the platform.
Shopify
Shopify is a SaaS ecommerce platform favored by the international ecommerce business community because of its fast implementation time and reasonable starting cost.
Ecommerce platform Shopify
Website interface
Shopify provides a variety of interfaces, including grocery industry and UI/UX standards, but cannot be edited according to the characteristics of the business.
Functional system
Shopify’s functional system is relatively complete, meeting the basic needs of businesses. But to use advanced functions, companies have to pay a certain amount of money every month, leading to an increased cost of using the functional system. In addition, even Shopify can barely provide eGrocery industry-specific resolution functions.
Integration capabilities
Because it is a SaaS platform, businesses cannot affect the source code, and it is not easy to integrate with many 3rd parties. Companies can only integrate utilities provided by Shopify or a platform partner.
Some utilities that companies can integrate with Shopify include:
Marketing: Google Tools, MailChimp, Facebook Pixel, etc
Ability of extension
Similar to the ability to integrate, the scalability on Shopify is not high because businesses cannot influence the source code to edit and upgrade the website. Therefore, online grocery businesses can only use Shopify for the first time.
→ Rating: 2/4
Shopify is only suitable for businesses new to the ecommerce market, startups, or SMEs (small and medium enterprises) because of the reasonable development cost and time to deploy an online grocery store business website.
Haravan
Founded in 2014, Haravan is an ecommerce platform based on Shopify. Currently, Haravan is a popular platform in the Vietnamese market with more than 50,000 business people and trusted brands.
Ecommerce platform Haravan
Website interface
Haravan has many standard UI/UX interfaces suitable for the grocery industry, including free and paid. At the same time, the interface for administrators supports Vietnamese and is easy to use, so businesses do not face many difficulties when using it.
Functional system
Haravan provides many utilities – functions for online grocery stores in Vietnam.
In addition, similar to Shopify, to use more advanced functions, businesses have to pay a monthly application fee of about 100,000 VND/month/app.
However, businesses can’t find parts that deal with the grocery’s specifics in Haravan’s app store and can’t develop in terms of specific functions. Enterprises can only use the functions included in the package and app store.
Integration capabilities
For integration capabilities, Haravan can integrate with Haravan’s partners such as transportation (Economic Delivery, Fast Delivery, Ahamove, GrabExpress, etc.), payment (Ngan Luong, VNPAY, Napas, PayPal, etc.), etc.).
It is difficult for businesses to integrate for 3rd party utilities outside Haravan’s ecosystem on their ecommerce website.
Ability of extension
As for the extension of the ecommerce website system, Haravan can only support the multi-language – currency but cannot expand from one to many websites/stores. It is challenging to manage all the data on a foundation.
As the business gradually grows and expands, Haravan will no longer be functional enough to maintain an online grocery store business. As a result, companies are forced to switch to more specialized platforms such as Magento, WooCommerce, and OpenCart. But, of course, switching platforms will create many other problems such as costs, time, personnel, etc.
→ Rating: 2/4
Similar to Shopify, Haravan is only suitable for businesses new to the ecommerce market, startups, and SMEs. But Shopify can support online grocery business globally, and Haravan only stops at the Vietnamese market.
Woocommerce
WooCommerce is an open-source platform in the form of a WordPress plugin, allowing businesses to use it completely free.
Ecommerce platform WooCommerce
Website interface
WooCommerce and the community provide businesses with various themes designed for the grocery industry. At the same time, this platform also allows influencing the source code to customize according to needs, helping businesses quickly convey brand messages and images.
Since WooCommerce is a WordPress plugin, the admin will continue to manage the website on the WordPress interface itself. This makes it easy for businesses using WordPress to adapt, use, and navigate on the WooCommerce dashboard.
Functional system
WooCommerce supports a variety of features, from basic to advanced. However, this platform has some limitations on features specific to the grocery industry because interfering with developing these functions will easily cause instability for the website system.
Integration capabilities
Thanks to the advantages of the open source platform, WooCommerce has flexible customization capabilities and supports integration with many 3rd party utilities.
In payment, businesses can use amount plugins such as Stripe, PayPal, Apple Pay, and Square to their ecommerce website system with high security and safety. In addition, companies can integrate with many shipping providers such as Fedex, Ups, USPS, and DHL Express. The WooCommerce platform also allows businesses to integrate with management software such as Odoo, Square POS, WP ERP, and Marketing software such as Google Listings, Google Ads, and Facebook Pixel to support businesses in effective business management. More fruitful.
Ability of extension
Contrary to the integration capabilities, the extensibility of WooCommerce is not appreciated. Because the system is easily overloaded with plugin themes, and the number of products does not exceed 2000 SKUs (Stock Keeping Unit). Therefore, businesses wishing to expand their website system need to consider when using this platform in the long run.
→ Rating: 3/4
WooCommerce is the right platform for grocery businesses that use WordPress and are looking to develop an ecommerce system. But when using WooCommerce, companies should consider the limitations of integration, extensibility, and customizability of specific features.
Magento
Magento is a popular open source commerce platform in ecommerce, with nearly 200,000 websites in use. Currently, Magento has 2 versions: Magento Open Source (free) and Magento Commerce (paid).
Ecommerce platform Magento
Website interface
Although Magento does not own a rich theme store like other ecommerce platforms, businesses can look to the developer community, market (Envato), or design their own. Having many options when designing the interface helps Magento websites to have their uniqueness, avoid overlapping the interface with many different websites and bring a higher shopping experience.
Previously, the admin interface on Magento 1 was often considered difficult to use and took a long time to adapt. As a result, Magento publishers developed Magento 2 with a more intuitive and easy-to-navigate dashboard to overcome this problem.
Functional system
The Magento platform has a highly diverse system of features from basic and advanced to industry-specific to help grocery businesses quickly build and develop a sustainable system.
A basic functional system, including catalog management, product management, customer management, report analysis, etc., helps meet the basic needs of a convenient online grocery store business.
In particular, Magento also has many advanced functions for ecommerce, such as multi-language support, multi-currency, multi-store, PWA, MSI, ElasticSearch, etc. Shopping happens faster.
Magento does not have built-in features only for the grocery industry regarding specific features. Still, businesses can quickly build a system of particular features such as category classification, quick search, and delivery time selection thanks to flexible customization on open source code.
Integration capabilities
Thanks to the advantages of the open source platform, the Magento website can be easily integrated with any 3rd party utilities, from payment, shipping, and business administration.
Regarding payment, Magento easily connects with today’s popular payment methods such as card payments (domestic cards, VISA, Mastercard), e-wallets (MOMO, Zalopay), and payment gateways (OnePay, VNPay, etc.) PayPal) or COD, which helps to diversify payment methods.
Magento can integrate with shipping providers such as Fast Delivery, Economy Delivery, Viettel Post, and order tracking applications.
Magento can be integrated into back-office management software (ERP, CRM, POS) such as SAP, Salesforce, and Oracle to help operate all resources and processes seamlessly in the enterprise.
In addition, Magento also supports integration with business analysis tools such as Power BI, Tableau, and Looker and analysis and reporting utilities such as Google Analytics, Google Tag Manager, and Facebook Pixels to exploit all data from the system. As a result, Magento plans to improve its business strategy.
Ability of extension
Magento allows businesses to expand from one website to many different websites on the same system to meet the needs of business development. In addition, with the available support for language and currency conversion from Magento, businesses can build a grocery ecommerce system with content suitable for a diverse audience of customers around the globe.
In addition, open source customization enables Magento developers to build functional solutions specific to the grocery industry. This advantage makes Magento expand the system of capabilities according to each business size, from small businesses to large-scale corporations.
→ Rating: 4/4
Because Magento possesses many outstanding advantages, from website interface and functional system to the ability to integrate and expand, Magento is suitable for a variety of grocery business models from B2B, B2C to B2B2C, a multiform of enterprise-scale such as startup, SME, enterprise (large corporation). However, the time to deploy ecommerce on Magento is usually long – from 6 months to 1 year, with high construction costs of about 50,000 – 100,000 USD/project. At the same time, businesses also need to have a professional team or cooperate with experienced units to develop an effective grocery ecommerce system. Therefore, Magento is popularly used in the community of large-scale businesses that need many functions to increase user experience.
Top 5 ecommerce platforms for egrocery
Choosing the right platform is the first and most significant step when building a grocery ecommerce website. Selecting the right ecommerce platform will help businesses save budget and time in building a website while increasing competitive advantage and sustainable growth. On the contrary, choosing the wrong forum will cost businesses a lot of time and budget to deploy and switch platforms. Therefore, companies need to consider the goals and problems in the current model to choose the most suitable platform.
With experience in successfully implementing complex grocery ecommerce systems like An Nam Gourmet, SECOMM understands grocery businesses’ obstacles.
Contact SECOMM now for a free consultation on detailed ecommerce system development solutions!
A SaaS eCommerce Platform is a service delivery paradigm for developing a software-based website system. Data is kept on the provider’s server system under this approach, and that platform is in charge of dealing with technical concerns for the business.
Many Vietnamese firms use SaaS platforms like Haravan, Shopify, and BigCommerce
Advantages of SaaS eCommerce Platform
Available eCommerce system
The provider pre-designs the SaaS platform for the full system, from hosting, interface, and features to technological infrastructure maintenance. As a result, organizations can quickly create and manage a website system without worrying about technological concerns.
Furthermore, the platform developer offers firms 24/7 assistance through live chat, desk help, or a hotline while the platform is in operation.
The SaaS eCommerce Platform includes a multitude of functionality and appealing UX/UI interfaces, making it suitable for a variety of businesses.
Furthermore, these platforms include a wide range of essential eCommerce functions, including product administration, order management, customer management, marketing, business analysis, and reporting to let firms quickly develop an e-commerce website. Moreover, extensions such as Omni-channel, Affiliate Marketing, E-Payment, E-Logistic, and so on are constantly added to these platforms to strengthen the e-commerce system.
Quick implementation
The time it takes to establish a website on a SaaS eCommerce Platform is quite fast, ranging from 1 to 7 days on average, depending on the website’s setup.
Affordable investment budget
The initial building cost is pretty cheap because firms would pay monthly or yearly use fees (subscription-based) to establish a website using SaaS eCommerce Platforms, such as:
Haravan:
Standard (200,000 VND/month): Appropriate for independent sellers
Pro (600,000 VND/month): For organizations who wish to implement Omnichannel
Grow (1,500,000 VND/month): For firms need automating processes to take care of and resell current customers
Scale (3,000,000 VND/month): Help establish loyal customers
Shopify:
Basic Shopify ($29/month): Suitable for new businesses with small sales.
Shopify ($79/month): Appropriate for growing online enterprises
Advanced Shopify ($299/month): Ideal for firms that need to expand and want advanced reporting capabilities.
BigCommerce:
Standard: $29.95/month for businesses with more than $50,000 in revenue
Plus: $79.95/month for enterprises with more than $180,000 in revenue
Pro: $299.95/month for companies with more than $400.000 in revenue
Enterprise: For firms with high sales volumes, costs will be calculated depending on the brand’s online sales
Aside from the monthly/yearly licensing charge, businesses must pay extra expenditures such as interface fees, new features, expanding the number of backend users, and POS (Point of Sale) to grow the eCommerce system.
Disadvantages of SaaS eCommerce Platform
Having no control over the source code and data
Because the enterprise’s whole website system is housed on the provider’s server, ownership and control of the website source code will belong to that platform, not the firm. Businesses who transfer platforms can no longer utilize the previous site source code and must rebuild from scratch on the new platform. Moreover, data loss or misalignment is usually unavoidable.
The enterprise’s data, like the source code, is likewise kept on the provider’s server, thus ownership and control over the data remains constrained. There are many difficulties for not owning and controlling data, such as linking data between departments, customizing users, and so on.
Poor scalability and flexibility
Because the website system depends on the SaaS platform, customization and expansion are currently limited. When it comes to upgrading existing features, developing new functions for the company’s development, in line with the particular requirements of the product and industry, and optimizing the user experience, SaaS platforms are frequently unable to adapt. As a result, switching platforms after a period of usage is unavoidable, and of course, this change will take significant time and money for the company.
Usage costs increase over time
Because you must pay monthly or yearly license fees, the longer you use the higher the overall cost of use. Furthermore, the SaaS eCommerce Platform charges on the revenue online sales.
For example, various Shopify apps, such as DCart (Create Discount Codes on Cart), OctaneAI (Similar Product Suggestions), Ali Reviews (Product Reviews), and others, would charge a monthly fee, average $10 /month/features. The more applications that are installed, the more the monthly or yearly expenses will be.
Businesses need to pay about $10/month/additional functionality on Shopify
Businesses can use the SaaS platform if they wish to enter the e-commerce industry rapidly, have minimal need for customization, and do not need to enhance the system. As a result, SaaS systems are frequently selected by startups, SMEs (small and medium enterprises), and businesses just getting started in the e-commerce industry.
Open Source eCommerce Platform
Open Source is software whose source code is publicly available and freely used by anyone.
Because the data and source code will be housed on a separate server system, Open Source eCommerce Platforms have the opposite aspects of SaaS platforms. Businesses that use open source platforms must collaborate with professional website developers or build a highly specialized in-house team for the website system to achieve maximum efficiency.
The most popular Open Source E-Commerce Platforms are Magento, WooCommerce (WordPress plugin), OpenCart, and PrestaShop
Advantages of Open Source eCommerce Platform
Control the data and own the source code.
Businesses have complete ownership and control over the source code and data on the system due to the characteristic of being housed on a separate server system. As a consequence, while deploying an eCommerce website, companies only need to pay development expenses in order to utilize the source code, rather than monthly/yearly license fees just like SaaS platforms. At this point, you could reuse the previous source code if you change developers or platforms. Furthermore, security is improved, reducing hacker attacks, server failures, and technical faults from staff and consumers.
Owning the source code and controlling the data is the great advantage of open source eCommerce platforms
Customize the interface to meet your requirements.
Businesses have more choices in developing their website’s interface to boost brand image and maximize revenue since they use Open Source eCommerce Platforms.
Currently, there are three methods for designing interfaces:
Use pre-existing themes: Like SaaS platforms, organizations can select and use pre-existing themes from the market, development community, or cooperation unit. This method will help businesses save the most money since a standard UX/UI theme costs between $50 and $200 on average.
Customize the interface based on an existing theme: Similar to the preceding method, but instead of purchasing and using the same theme, firms may design their own traits by rewriting the website’s code at the front-end. Since then, organizations have cut expenses while also expressing their own distinct characteristics.
Create your own user interface: To effectively position the brand on the website, the interface should be created individually. This is typically more expensive than utilizing a theme, but it addresses the most particular and specific requirements of the company.
Full of features and add-ons
In terms of website system features, Open Source eCommerce Platforms are quite superior to SaaS platforms. Not only have basic functions, but Open Source eCommerce Platforms also have many advanced features such as quick search, similar product suggestions, abandoned cart notifications, real-time products, and so on.
In addition, the Open Source eCommerce Platforms also has many add-ons that are improved, provided, and shared by the developer community.
Great flexibility
Because organizations control their own source code, they can simply update the functional system, build new features, or expand the system to suit business demands and meet consumer needs. At the same time, the open-source code’s flexibility allows businesses to easily link with third-party utilities in order to run the system.
Disadvantages of Open Source eCommerce Platform
Require a professional team or experienced developer
It is hard to build “tailor-made” systems for each firm with a system of various e-commerce features ranging from basic to complex, therefore systems developed on open source e-commerce platforms frequently have high accuracy. As a result, in order to build and function efficiently, a specialized team or development organization must have strong knowledge and several years of experience.
Prolonged setup time
Deployment times for open source e-commerce platforms are frequently lengthier than those for SaaS platforms. Depending on the complexity of the functional system, the average amount of time for the IT team to build a website varies from 3 months to 1 year.
Expensive development
Using an open-source platform is basically free, but having a full e-commerce system from website to mobile app needs a significant commitment of your own labor. The in-house IT team will design interfaces and functions. As a result, the initial cost of developing an e-commerce website using an open-source platform is pretty expensive, an average of $10,000 per project.
The initial cost of developing an e-commerce website using an open-source platform is around $10,000 per project
The Open Source eCommerce Platform is suited for all sorts of enterprises due to its numerous features. However, budget and implementation time restrictions have kept many small and medium-sized businesses from utilizing it. Large firms frequently engage in these platforms to construct specialized and specialized eCommerce systems.
In general, the decision of which eCommerce platform to select will be determined by each firm’s business plan, budget, and time of eCommerce development.
In the early stages, firms who are new to eCommerce or have a restricted budget would often use a SaaS platform to develop a simple eCommerce website. Following that, companies will switch to an Open Source eCommerce Platform to develop a comprehensive eCommerce website. However, due to budget constraints and the prolonged time required to move platforms, firms must exercise caution while selecting these platforms. Nowadays, some organizations have decided to begin an eCommerce business with an Open Source eCommerce Platform and then progressively enhance their websites over time in order to gain the lead in the market and avoid switching platforms.
SECOMM has spent over 7 years implementing complicated e-commerce systems in a variety of nations, we know the challenges that businesses face.
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Nevertheless, at the same time, it also raises the requirement to improve the capacity and digital skills of all existing human resources. Information technology skills have gradually become an essential condition for each individual to fully meet the labour market’s basic needs, especially when ecommerce becomes a trend worldwide. However, the ecommerce market also needs to improve data security issues, logistics, and payment security to gain the highest trust from customers and further development in the future.
The interactions between market and business are often subject to significant impacts from common development tendencies, technological advancements, and other digital transformation issues that make sense to be continuously updated and changed procedures to suffice customer needs and experience. Within those interactions, businesses will perform digital transformation responsibilities from the market requirements and vice versa; the market is the environment showing the exact business outcomes. When having reached the capacity and position, businesses can create a different market themselves with a stable and sustainable customer source.
Digital transformation is an essential process of multiple scales, in which digitization is only a small layer. However, this layer is a critical core value of the whole digital transformation process.
Data digitization gives businesses many significant advantages to meet the digital transformation process’s basic requirements, converting the format of data platforms. Forms of storing and managing data are also quite diverse, and businesses can choose the right way to manage their digital data sources. However, technology is not the main factor for success, so is multiple platforms usage. Considering the correct strategies, data systems based on appropriate technology platforms will lead businesses closer to expected results.
Data digitization is transforming from paper-works to digital formats and then storing the digital database in computerized data management systems. Those systems are made up of the technology-implementation to store data intelligently, making data retrieval more manageable and faster. Therefore, data becomes more proactive and brings substantial value-in-use to the business.
Data digitization will create a more seamless working process while ensuring strictly systematic and complete data sources, building a comprehensive digital infrastructure for businesses. It simultaneously is the digital transformation process’s kernel, forming the foundation for all the remaining layers. Up to now, data digitization is an optimal solution ensuring the integrity and security of data systems in the long run, which significantly reduces operating costs.
Additionally, database management systems are the most critical archives that can maximize data access and exploitation efficiency. MySQL is an excellent example among the most popular DMS today, owning multiple useful features based on open source code while ensuring data speed and safety, even large-capacity data systems in the ecommerce field. Accompanying other DMS such as SQL Server, Oracle, PostgreSQL, MySQL can meet most of the data-usage requirements of storage performance, security, and data-safety standards.
These outstanding advantages help MySQL get more appreciation from technological experts by implementing them in many highly-complex technology industries.
Process and business model digitalization (PMD)
Based on the digital data’s core, the process and business model digitalization form a more widespread layer covering the core inside. This classification is highly complex and embraces various forms depending on the operations’ ways and objectives. PMD refers to the transformation relying on technology infrastructures and digital data frameworks to form a digital platform.
To complete the digitalization is to analyze issues in operating processes and business models. From an in-depth analysis, they can provide the right direction and strategy for transformation decisions. This transformation layer has supported businesses to meet the DT requirements, which fully are:
Customer connection in the business process;
Maintenance, development of the appropriate technological initiatives;
And over-the-time human resources optimization.
At the same time, a business needs to combine digital solutions to create customer values and build operating models.
Currently, businesses have successfully applied CRM platforms or ERP systems to optimize operational processes in terms of time and resources. It is well-known management platforms such as Zoho CRM, Microsoft Dynamics CRM, or Salesforce CRM that almost all businesses implement for stable development. Those names are tremendous supporting tools to create the business departments’ continuity of processes and operational processes.
Both CRM or ERP systems effectively help businesses achieve targeted sales and effectively disentangle complex manual processes or issues related to data controllability and preservation.
3 layers of digital transformation process
Digital transformation (DT) is the largest category, the complete model to bring businesses closer to the 4.0 digital economy. DT represents the whole process of digitizing data and digitalizing operating processes, business models. DT’s ultimate goal is people-orientation, and at the same time, combining the corporate culture with the customer-centric foundation. DT sets macro-objectives of people’s direction in building strategies, corporate culture, digital technologies, and adapting to these digital transformations.
Generally, most companies carrying out DT encounter significant barriers. They frequently ignore a complete data digitization plan while only focusing on refining more macro-plans in the process and model digitalization layer, which does not bring the high-volume transformation effect due to the initial preparing step not been done thoroughly.
Also, preliminary estimates of time and the limited budget will present a significant challenge for DT tasks in specific periods. Multiples of businesses are unable to catch the expected results. However, despite the existing challenges that they have confronted recently (the COVID-19 crisis), digital transformation will provide comprehensive support on data systems and digital platforms, exclude all social distances, and connect the world easily anytime.
2. The finishing-point of digital transformation – ecommerce?
The digital transformation process has made both efficiency and sales for numerous B2C and B2B businesses. In detail, ecommerce is the most typical manifestation, having recorded impressive growth since 2017. B2C companies have also strengthened the development of a more powerful ecommerce channel than ever.
Meanwhile, B2B models pay much more attention to transforming chains/systems/processes such as production or goods distribution processes by gradually turning into online methods to adapt to the flexibility and rapidity of the 4.0 supply chain.
The digital age witnesses traditional commerce becoming e-commerce with fully-transformation
Up to now, ecommerce can be considered as the complete performance of the digital transformation process. Ecommerce channels can update information quickly and continuously while also ensuring UI/UX optimization to provide perfect user experience, excellent customer experience, and as a result, increase sales. These are also the requirements to digitalize the markets and perfect the business’ operating system. Depending on the DT objectives, the company will stop at the stage that best suits its business model. Some of the businesses only need to digitize data for more effortless operation.
However, from a much more general perspective, almost all companies convert to an ecommerce system to control their business independently and connect directly with customers, partners and come closer to the DT outcomes. Those objectives are also the straightforward development orientation of most retailers today. They focus abundant resources on developing the ecommerce channel to expand the business scale.
For instance, The Coffee House is a case study of the F&B industry’s impressive DT outcomes in Vietnam. The brand has achieved their ordering application for more intensive data resource management and operation. This application was initially built on a requirement to increase the loyalty program’s ease and improve customer care service quality.
However, until now, this sales channel has grown more than that and has become a mainstream business channel that seamlessly integrates with the brand’s existing offline stores.
The Coffee House has implemented impressive digital transformation outcomes in Vietnam’s F&B industry
The TCH app aims to connect and interact directly with customers based on the D2C model, allowing app-users to create membership accounts to earn points and order quickly. These features allow brands to access customer data and shopping habits easily. In-depth data analysis will contribute to new product strategies or menu amendments to better suit the customer’s taste.
Digital transformation is a long-term journey that needs to be done with a detailed and complete strategy while meeting the time and budget, matching the current business’s capabilities. Digitization/digitalization layers also need to fully play their role in digital platforms, transforming entirely and efficiently. A complete ecommerce system considerations are also required for supply chains currently in the marketplace. Ecommerce will be the most agile driver of digital transformation; however, make sure that you can implement a strategy with the right priority in the current situation to give the best effect.