On-premise CRM is a type of CRM software installed and hosted on the servers and infrastructure owned by the business. When deploying On-premise CRM, the business takes responsibility for all aspects of the CRM system, including hardware, software, maintenance, security, and database management.
Data Control: Businesses have complete control over their CRM data, which is particularly crucial for safeguarding sensitive and essential information.
Customization: On-premise CRM systems frequently provide a high level of customization, allowing businesses to tailor the software to meet their specific needs and operational workflows.
Security: With full data control, businesses can implement their security measures and protocols to ensure the protection of both customer and business data.
Operational Efficiency: On-premise CRM software can offer robust operational efficiency and faster data access as it is stored and operated entirely on the internal servers and infrastructure of the business.
Cost Efficiency: On-premise CRM requires businesses to pay for hardware and software licenses upfront. However, ongoing costs can be significantly lower than cloud-based CRM, making on-premise CRM cost-effective in the long run.
High Initial Costs: Implementing on-premise CRM entails substantial initial payments for acquiring servers, obtaining software licenses, and establishing the necessary infrastructure. This considerable upfront investment might pose challenges for some businesses.
Maintenance: Businesses have responsibility for all maintenance tasks, security measures, updates, and issue resolutions. This can consume a lot of resources and requires a highly skilled technical team.
Limited Accessibility: On-premise CRM software is quite limited in terms of remote access, making this system less appealing to businesses with multiple branches in different locations.
Limited Scalability: Scaling up the on-premise CRM system can be complex and incur significant costs for purchasing and configuring additional hardware and software.
Software Backup: Businesses must deploy their own data backup solutions to ensure the availability of data in case the CRM system encounters unforeseen issues.
On-Cloud CRM is a form of customer relationship management software hosted on the remote servers of a third-party provider. With this software, businesses are relieved from the task of managing and maintaining fundamental infrastructure like servers and central databases, as those responsibilities are handled by the On-Cloud CRM provider.
Businesses can access the CRM system from anywhere with an internet connection through a web browser or mobile application.
Easy Deployment: On-cloud CRM systems are typically deployed quickly because they don’t require complex hardware setups or software installations.
Low initial costs: Cloud CRM solutions often have lower upfront costs compared to on-premise CRM solutions because businesses don’t need to invest in servers and infrastructure.
Scalability: Cloud CRM can easily scale to meet the growing number of users and changing business needs without the need for additional hardware investments.
Accessibility: Cloud CRM users can access the system from anywhere with an internet connection, making this software appealing to businesses with multiple branches in different locations.
Automatic Updates: On-cloud CRM providers are responsible for handling updates and maintenance, ensuring users quickly access the latest features and improvements.
Data Security: On-cloud CRM providers are highly regarded for their ability to offer optimal security measures to protect customer data.
Data Control: The entire data is stored on servers owned by the third-party provider. This raises concerns about data control and security, as well as risks from the provider’s end.
Dependency on the Internet: Cloud CRM operations rely on Internet connectivity. If the connection is slow or interrupted, it may impact the overall system performance.
Customization Limitations: While many cloud CRM solutions are highly configurable, compared to on-premise CRM solutions, they still have limitations in terms of customization.
Subscription Costs: Using on-cloud CRM, businesses will incur ongoing monthly or annual usage fees. Initially, the upfront costs may be lower than on-premise CRM, but there are ongoing fees such as user quantity fees, customization fees, etc., which businesses will continuously have to pay throughout the deployment process. This leads to an increase in the total cost of using the cloud CRM system over time.
What is The Difference Between On-Premise and Cloud CRM?
On-Premise CRM vs On-Cloud CRM: Which is The Better Choice?
The choice between On-premise and On-cloud CRM becomes a crucial decision in the strategy of deploying CRM. Each type comes with its own set of advantages. On-premise CRM offers high control and customization, while On-cloud CRM is convenient, flexible, and helps reduce the burden of infrastructure and initial costs.
The ultimate decision depends on the deployment needs, data control requirements, and budget. Nevertheless, both can serve as valuable tools for businesses to manage customer relationships and amplify operational efficiency.
Contact SECOMM or call the hotline at 02871089908 today to learn more about deploying and developing a comprehensive CRM system and determine the optimal choice between On-premise and On-cloud.
Following Part 1, here are 5 other CRM software options for large enterprises worth considering.
Dynamic 365 Sales
Dynamics 365 Sales is a comprehensive Customer Relationship Management (CRM) solution developed by Microsoft. The software is designed to assist businesses in managing and streamlining customer interactions, enhancing the sales process’s efficiency.
Its notable capability for scalability and flexible customization has made Dynamics 365 Sales one of the most suitable choices for the complex deployment needs of large enterprises.
Communication Management: Harness the power of Dynamics 365 and Microsoft Teams to enhance team collaboration effectiveness and interact more efficiently with customers.
Revenue Acceleration: Optimize the sales process and revenue with suggested next actions proposed by Microsoft, helping businesses prioritize their sales activities.
Predict & Manage Pipeline: Analyze individual and team sales processes to provide automatic in-depth insights and deliver the most accurate forecasts.
Real-time Insight: Provide real-time insights from sales calls, including customer emotions, market competition, and more, enabling businesses to assess and guide their sales teams effectively.
Dynamics 365 Sales Professional
Dynamics 365 Sales Enterprise
Dynamics 365 Sales Premium
Microsoft Relationship Sales
Seamless integration with other Microsoft products.
Intuitive interface, easy to set up, and shares similarities with other Microsoft solutions.
Collects customer data from multiple sources and stores it centrally in a single platform.
High flexibility and scalability for customization.
Rigorous configuration, challenging to change after setup.
For users unfamiliar with Microsoft products, the interface may be cluttered and challenging to navigate.
Requires a high technical proficiency and a specific understanding of Microsoft products for deployment and customization.
Some advanced features may necessitate additional module purchases
Oracle CRM On Demand
Oracle CRM On Demand is a cloud-based CRM designed to assist businesses in managing sales activities, marketing, and customer interactions, and providing in-depth analytical reporting. It is the SaaS version of Oracle’s renowned on-premise software, Siebel CRM. Businesses can use both of these software applications and link them through the ‘Oracle Application Integration Architecture’ and ‘Oracle Fusion Middleware’ software.
Browser & Cloud Support: The software is accessible on mobile browsers and various web browsers such as Chrome, Firefox, and Bing, enabling businesses to access customer data and manage all sales activities remotely.
Workflow Automation: Create and automate sales, marketing, approval processes, and daily tasks for the team to enhance the overall efficiency of business operations.
Analytics & Reporting: Additional factors are incorporated into reports, such as personalized content, and enhanced custom sales history, to provide in-depth insights that assist businesses in making better business decisions.
Costs: Oracle CRM On Demand doesn’t publicly disclose its pricing on the website. Therefore, businesses are advised to contact the provider directly for consultation and a price quote.
Intuitive interface with step-by-step setup and usage guidance.
Flexible and highly customizable with extensive scalability.
Seamless integration with other Oracle products and third-party applications.
Provides in-depth reporting and analysis.
Requires internet access for use.
The pricing for using Oracle CRM On Demand is not disclosed, making it challenging for businesses to calculate deployment budgets.
While Oracle provides setup instructions, businesses still need technical expertise and a certain level of understanding of Oracle products for deployment and customization.
Related Reading: On-Premise CRM vs On-Cloud CRM: Key Differences
Infor CRM is a cloud-based customer relationship management (CRM) software designed to assist large businesses in developing and maintaining customer relationships.
Infor CRM is known for its flexibility, scalability, and high configurability, offering a range of features to help businesses better understand their customers, personalize customer experiences, and enhance the effectiveness of sales operations.
Customers 360º views: Provides businesses with a comprehensive overview of customer transaction history, preferences, and behavior.
Reporting and Analytics: Infor CRM’s in-depth reporting and analytics offer crucial insights for making informed decisions.
Email Integration: Seamlessly integrates with email platforms such as Outlook and Gmail to retrieve information directly from Infor CRM and send emails to customers at any time.
Costs: Infor CRM doesn’t publicly disclose its pricing on the website. Therefore, businesses are advised to contact the provider directly for consultation and a price quote.
Intuitive interface, easy to set up and use
Seamless integration with other Infor solutions
Smooth integration with third-party applications and services
High flexibility and scalability for customization.
Requires internet connectivity
The usage cost of Infor CRM is not publicly disclosed, making it challenging for businesses to estimate deployment budgets.
Technical expertise and a certain level of understanding of Infor CRM are necessary for deployment and customization.
LeadSquared Sales + Mobile CRM
LeadSquared Sales + Mobile CRM is a cloud-based CRM solution that enables businesses to enhance sales productivity and manage relationships with customers and potential customers.
This CRM solution integrates the features of Sales CRM and Mobile CRM, allowing businesses to access customer data and perform essential sales tasks from anywhere, at any time.
Lead Distribution: Evaluate transaction scale, customers, language preferences, and various other critical factors to distribute suitable potential customers to each sales team member.
Sales Smartviews: Eliminate clutter and boost the productivity of the sales team by displaying tasks in order of priority.
Mobility: Track and manage the remote activities of the sales team, including automatic check-in/check-out, automatic detection of incorrect check-in locations, automatic reminders for the next meeting, and expedited document sharing and uploading processes.
Automates sales and marketing processes.
Enables the search for potential customers from multiple channels, minimizing the risk of losing potential customers.
Manages and nurtures potential customers for conversion with AI-built functionalities.
No free trial version is available.
Requires technical expertise and understanding of LeadSquared for implementation.
Occasionally encounters server-related issues or problems with internet connectivity.
Compared to other CRM software, LeadSquared is somewhat limited in providing in-depth reports.
Pipedrive is a popular CRM software solution used by businesses of all sizes and industries. In recent times, large enterprises have shown particular favor for Pipedrive CRM due to its advanced features that assist in managing sales opportunities and swiftly converting potential customers into clients.
Customizable Sales Pipeline: Set up a customizable sales process with multiple stages to align with the existing sales cycle.
Segment Leads: Filter, sort, and segment potential customers to create target customer lists for personalized interaction activities.
Contact History: Track and manage the entire history of all calls, emails, meetings, and notes related to every transaction and contact.
Revenue Forecasting: Predict transaction volume and revenue within the CRM system. Track and automatically calculate revenue as transactions are updated.
Reporting & Dashboards: Receive detailed reports on sales activities and sales figures. Monitor progress and achievements in the dashboard.
Intuitive and user-friendly interface.
14-day free trial available.
Automation of sales and marketing processes in most service packages.
Unlimited customization of sales processes through API.
Multilingual and multicurrency support.
Phone customer support is only available with premium packages.
Pipedrive is somewhat limited in providing in-depth reports compared to other CRM software.
Occasionally, emails sent from the Pipedrive system may encounter errors.
Limited seamless integration with third-party apps and services.
Choose the best CRM software!
So, the article about the 10 CRM software systems part 1 + part 2 has come to a close with the hope that businesses will choose a platform suitable for their development needs.
By implementing a CRM solution, businesses can quickly build and develop relationships with customers while enhancing collaboration among internal departments.
Contact or call SECOMM’s Hotline directly at (02871089908) for advice and CRM implementation.
According to G2‘s and rankings based on user satisfaction, here are the top 10 CRM software solutions best suited for large-scale enterprises.
Salesforce Sales Cloud
Salesforce Sales Cloud is a part of the renowned Salesforce CRM platform, developed to assist large enterprises in optimizing business operations and maintaining better customer relationships.
Opportunity Management: Provides details about transactions, including product information, deal stages, pricing, and competitors Allows sales personnel to access real-time information for each transaction.
Marketing Automation: Automatically creates, deploys, and manages effective online marketing campaigns. Enables collaboration between sales and marketing teams to search, evaluate potential customers, and streamline the sales process.
Lightning Voice: Allows making calls to customers directly within Salesforce with just a click. Sales representatives can view all contact information updated in real-time to be prepared for any customer conversation.
Workflows and Approvals: Saves time and simplifies the approval of business requests by designing and automating sales processes with simple drag-and-drop actions. Approval requests include deal discounts, expense reports, purchase orders, etc.
File Sync and Share: This enables the sales team to quickly search and share up-to-date and accurate content such as presentations, proposals, and contracts from anywhere, helping the business close more deals in less time.
Reports and Dashboards: Easily create and customize dashboards and real-time data reports to support the decision-making process for the next business steps.
Sales Forecasting: This enables viewing sales forecasts and specific adjustments suggested for each sales team.
For small businesses with a maximum of 10 users.
For businesses of all sizes.
For large enterprises with deep customization needs.
For large enterprises with unlimited software usage and demanding support requirements.
Enables a 360-degree view of the customer interaction journey
Offers tools for automating business processes
Includes a demo for every deployed feature
High level of customization and scalability
Superior data security system
Internet access is required to use the software.
While Salesforce Sales Cloud offers extensive customization, you will face additional charges for adding features or utilities, leading to increased software usage costs.
The platform provides advanced features, but for new users, navigating through all the features and options available on the dashboard may not be intuitive. You will need to invest significant time in training their teams to effectively utilize the software.
Migrating data from existing systems to Salesforce Sales Cloud can be time-consuming and may require technical expertise. Businesses can contact the Salesforce consulting team for assistance in addressing this issue.
SAP Sales Cloud
Recognized as a top on-cloud CRM software for large enterprises, SAP Sales Cloud assists businesses in creating an internal collaborative environment, optimizing business processes, and fostering efficient interactions with customers.
Omnichannel Engagement: Provides omnichannel interaction features to enhance customer engagement, streamline the sales process, and complete transactions.
Email & Calendar Integration: Integrates with productivity tools like Microsoft Outlook and Google Gmail to automatically synchronize customer data and important information from the current system.
Predictive Analytics & Machine Learning: Real-time scoring and prediction features help businesses identify potential customers, guide them through the sales process, and offer personalized recommendations for products, sales representatives, and pricing to optimize contract opportunities.
Sales Performance: Offers detailed sales guidance to help businesses actualize their sales strategy while tracking progress and results with comprehensive information on each salesperson’s actions. Additionally, businesses can integrate with the SAP CX solution suite to boost business goals.
Productivity & Personalization: Provides features that enhance the efficiency of the sales process, such as tagging, flagging, scheduling, and personalizing fields, reports, and custom fields for easy access and use by sales representatives.
Back-office Integration & Connection: Integrates with SAP ERP and SAP CX solutions to leverage real-time, valuable information and details to understand sales cycles and seize transaction-closing opportunities.
Cost: SAP Sales Cloud doesn’t publicly disclose its pricing on the website. Therefore, businesses are advised to contact the provider directly for consultation and a price quote.
User-friendly interface that is easy to use.
Seamless integration with other services in the SAP system, facilitating the sharing of information and data across departments within the business.
Provide demos for each deployed feature.
Offers advanced analytics capabilities for customer information and market trends to optimize sales strategies.
High customization and scalability.
Ensures the security, regular updates, and accuracy of customer-related information and data.
Automates business processes.
The usage cost is not publicly disclosed, making it challenging for businesses to accurately estimate deployment expenses
The seamless integration capability with other SAP services, while advantageous, can be a drawback as businesses become heavily dependent on the SAP system, leading to limitations if a few services from a different provider are used.
Integrating SAP Sales Cloud with external services is not straightforward and requires significant expertise and resources.
The high customization capability of SAP Sales Cloud demands technical proficiency and a certain level of understanding of SAP, making it time-consuming for new users to familiarize themselves with the platform.
HubSpot Sales Hub
When it comes to leading CRM providers, HubSpot is a very familiar name for most businesses. The HubSpot Sales Hub solution offers businesses outstanding features to build relationships with customers, manage the sales funnel effectively, and close more deals.
Sales Automation: Set up a series of automated and personalized tasks and emails to streamline the sales process and close deals.
Conversation Intelligence: Utilize AI tools to record calls with customers to understand how each sales representative interacts with customers and provide timely evaluations and improvement guidance.
Document Tracking: Support the sales team in creating and sharing sales content, while tracking which type of content customers open, view, or forward, and which content leads to deal closures
Email Tracking: Use tools like Gmail, Outlook, and HubSpot to send tracked emails and receive notifications for any potential customer interaction with tracked emails.
Call Tracking: Prioritize daily sales calls based on the HubSpot database. Automatically record call details for contacts in the CRM system.
Pipeline Management: Create, customize, and control the sales process visually with the “Deal Pipeline Management” feature. On the “Sales Dashboard” page, you can view detailed sales activities, track customer movement through the funnel, and identify and address issues for each customer case to quickly close deals.
Sales Analytics & Reporting: Choose from available reports or customize individual reports to monitor the progress and performance of the sales team with in-depth and accurate analytical data.
Provides 24/7 customer support via live chat, email, and hotline.
Intuitive platform interface and user-friendly CRM features.
Offers a demo for each deployed feature.
Provides tools for automating business processes.
The ‘tracking’ features are well-designed and systematically meet the requirements for monitoring and controlling the entire sales process.
Although HubSpot Sales Hub is designed to be user-friendly, the initial setup, customization, and management of the CRM system may require a significant amount of time.
Internet access is required to access and use the software.
The free trial version limits features and permissions, making it challenging for businesses to accurately assess the capabilities of this CRM system.
Migrating data from existing systems to HubSpot Sales Hub can be time-consuming and may require technical expertise.
Zoho is a renowned CRM solution with a variety of features designed to suit businesses of all sizes, enabling them to build and manage customer relationships and optimize sales processes.
Sales Force Automation: Automates sales tasks such as scheduling sales appointments, sending follow-up emails, tracking leads, and updating sales opportunities.
Marketing Automation: Provides tools to efficiently run marketing campaigns and deliver high-quality leads to the sales department.
Performance Management: Streamlines business processes, and enhances sales capabilities with insights relevant to changing market trends.
Product Customization: Use custom fields, buttons, layouts, link data, localize language and currency, and test before deployment.
Omnichannel Management: Enables businesses to connect with customers across various channels while collecting essential data to support sales calls.
User interface is intuitive and easy to use.
Allows integration with multiple applications and services to create a unified CRM system.
Utilizes artificial intelligence to predict customer behavior and suggest relevant actions.
High-level security features.
Offers a 15-day free trial version.
Customer support service is not yet fully optimized.
Customization process requires technical expertise and significant resources.
The trial version limits many features, making it challenging to evaluate the platform’s capabilities.
Another prominent CRM software for large enterprises is NetSuite CRM. This is a cloud-based CRM platform designed to help businesses manage interactions with current and potential customers, partners, and suppliers.
Sales Force Automation: Provides businesses with an integrated sales process, covering lead management, upselling, cross-selling, and quoting to sales forecasting, order management, order fulfillment, and commissions.
Marketing Automation: Builds, deploys, and measures the effectiveness of marketing campaigns. Tracks potential customers and identifies the moment they are ready to make a purchase, transferring potential customer information to the sales department.
Customer Service Management: Creates and automates the management process of customer cases, ensuring that customer inquiries are quickly addressed with the answers they need.
Partner Relationship Management: Controls all aspects of the sales and marketing process between the business and its partners with real-time updated information.
Costs: NetSuite CRM doesn’t publicly disclose its pricing on the website. Therefore, businesses are advised to contact the provider directly for consultation and a price quote.
An all-in-one solution for various aspects of eCommerce such as sales, marketing, and customer service.
Exceptional customization capabilities to meet the specific deployment needs of each business
The usage cost is not publicly disclosed, making it challenging for businesses to accurately estimate deployment costs.
Businesses are required to pay the entire deployment cost upfront for the initial setups.
Users must subscribe to an annual license, incurring additional fees before using this tool.
Related Reading: Explore the 10 best CRM software for large enterprises Pt2
The Bottom Line
Leveraging years of valuable experience supporting various businesses in the deployment of CRM solutions, SECOMM offers valuable insights to help businesses swiftly identify appropriate software and expedite the implementation process.
Contact or call directly to SECOMM’s hotline at 02871089908 for free consultation.
Maxbhi is an eCommerce venture operated by Elcotek India Private Limited in India. The CS-Cart website is dedicated to offering a wide range of accessories for electronic devices, including mobile phones, tablets, laptops, and more, specifically within the Indian market.
Launched in 2004 in Ghaziabad, India, this CS-Cart eCommerce website has grown to become one of the largest and most enduring online stores for phone accessories in the country.
Harvey Norman is a leading retailer in New Zealand, offering a diverse range of products including computers, electronics, furniture, bedding, and household appliances from renowned global brands.
This initiative is part of the franchise system operated by Harvey Norman Holdings Limited, a publicly listed company on the Australian Securities Exchange Limited. The company’s main activities encompass retail, franchise operations, real estate, and digital enterprises.
Enter stands out as one of Moldova’s major retailers in the consumer electronics sector. Boasting a network of 25 traditional stores across the country, Enter focuses on delivering a wide range of electronic devices, including mobile phones, tech accessories, home appliances, and more.
Moreover, Enter has established itself as a trusted authorized dealer for renowned brands such as Apple, Samsung, Xiaomi, Dyson, Lenovo, LG, and others. With future plans in mind, the company aims to further expand its brick-and-mortar stores and enhance its eCommerce website for an even more convenient shopping experience for customers
Mobilier1 is a Romanian CS-Cart eCommerce website specializing in the furniture industry. With over a decade of experience, the company remains focused on manufacturing and selling furniture within the eCommerce market. Mobilier1 consistently earns praise for the high quality of its products and services, providing competitive pricing compared to other market players.
Furthermore, Mobilier1 offers additional services such as nationwide free delivery and a 365-day return policy, ensuring a seamless experience for its customers.
Butor1 is a Hungarian business specializing in the distribution of furniture and interior accessories. Over the past decade, the company has formed direct partnerships with renowned furniture manufacturers to offer customers products at reasonable prices.
Recently, Butor1 has taken a step further by combining CS-Cart eCommerce website operations with sustainable practices, pledging to plant a tree for each successfully placed order, demonstrating its commitment to environmental responsibility.
Siriust is a CS-Cart eCommerce website under the umbrella of Profi, a leading retail chain in Russia. Specializing in tech accessories like smartphones, laptops, wireless devices, and repair tools, Siriust boasts a catalog of over 16,000 products.
With 50 physical stores in major Russian cities, the company has strategically introduced a CS-Cart website, enabling customers to conveniently make online purchases and pick up their orders from the nearest store.
Topsto is an online store serving customers in both B2B and B2C sectors in the Crimea region, Ukraine. With an expansive product catalog comprising over 280,000 items, Topsto’s CS-Cart website gained favor among customers for its varied product range, affordable pricing, and swift delivery services across the Crimea region.
UcuzKitapal is a Turkish online book retail business with a loyal customer base of over 85,000. The store offers a vast collection of books covering diverse genres, including education, literature, economics, self-development, and more.
Through the early adoption of a CS-Cart eCommerce website, the business consistently satisfies book-buying needs with highly competitive prices, swift delivery, and attractive offers.
Riviera Vaudoise is a paint and coating business established 40 years ago in the “Riviera Vaudoise” region in western Switzerland. Renowned for its picturesque landscapes, traditional villages, rose gardens, and idyllic lakeside views, the region provides an exquisite backdrop.
Over the years, Riviera Vaudoise has evolved into the premier destination for oil-based paints in the area, catering to diverse needs such as automotive, residential, and wood applications.
Currently, the company has built its CS-Cart website to extend its business footprint into the realm of eCommerce, aiming to connect with a broader audience of potential customers throughout Switzerland.
Here are 10 CS-Cart eCommerce websites that have not only successfully developed their online presence but have also achieved notable success in their respective industries. This triumph serves as inspiration for other businesses looking for effective solutions to elevate their operations and enhance competitiveness in the market.
Drawing on substantial experience in implementing eCommerce solutions for clients across diverse countries, SECOMM comprehends the challenges and hurdles businesses encounter during the deployment process.
Contact SECOMM today or call the hotline at 02871089908 for a free consultation.
In 2020, Sendo was a pioneer in eCommerce by early adoption of BNPL through collaboration with financial solution provider Atome, offering Buy Now Pay Later services. With BNPL, Sendo aims to make shopping more convenient for customers, removing concerns about financial issues often associated with credit cards, such as increasing interest rates for late payments over an extended period.
Since the beginning of 2022, Tiki has collaborated with two financial service providers, Home Credit and Lotte Finance, to launch the ‘Buy Now Pay Later’ project, enhancing smart payment solutions directly within the Tiki app. This initiative not only supplements intelligent payment options for Tiki users but also empowers customers to manage their personal finances better when engaging in online shopping, thereby further enriching the overall eCommerce experience for consumers.
Laybyland – The leading brand in the Buy Now Pay Later model in Australia
Laybyland was established in 2012 in Australia with two key eCommerce business models: Layby (Pay Later) and Shop Now Pay Later (Shopzero). Over its 10 years of eCommerce operations in the Australian market, the business has witnessed remarkable growth. Starting with +10,000 products across two initial websites, it has expanded to offer over +400,000 products daily across five online stores, including Laybyland, Shopzero, Mylayby, and Layawayland.
Shopzero, a part of Laybyland, provides BNPL services through seven main partners: Afterpay, Zip, Openpay, Humm, Latitude, Klarna, and Wizpay. Notably, Shopzero maintains complete control and operation over all BNPL activities and payment processes within its system. Pioneering the BNPL market has brought Shopzero significant success, especially in the electronics, office supplies, fashion, cosmetics, furniture, gardening tools, children’s toys, and travel sectors.
It is evident that BNPL is contributing to a significant revolution in consumer payment habits, shifting from a payment method choice to a crucial factor in customer purchasing decisions.
With extensive experience in implementing eCommerce solutions in various countries, especially in the Buy Now Pay Later market, SECOMM understands the challenges businesses face when exploring how to establish Buy Now Pay Later systems.
Contact SECOMM now or call us via hotline (+84)28 7108 9908 for a free consultation on detailed eCommerce system development solutions!
The online revenue of the wine market reached more than 261 billion USD in 2022 and is expected to grow at 10.51% annually from 2022 to 2025.
According to IWSR, the global wine eCommerce market value will reach $42 billion by 2024.
An estimated 1.6% of the total liquor market revenue in 2023 will be generated from online sales.
The average annual growth rate of wine eCommerce in the US is around 20%.
Key drivers of wine eCommerce growth
In the midst of the global pandemic-related crises, the wine business, like many others, saw a breakthrough in the speed of online purchasing.
When the pandemic breakout occurred, 44% of American consumers placed their first-ever online wine and liquor orders.
The year 2020 saw a 42% increase in wine eCommerce as a result. Online wine sales increased from just $1 billion in 2018 to $6 billion by 2021.
Young wine consumer
In the US, according to Avalara, Millennials and the legal drinking age population are steadily increasing.
By 2023, the Millennial generation is estimated to account for nearly 45% of the LDA (Legal Drinking Age) population under the age of 80. By 2030, this number is projected to be 54%.
In Vietnam, Millennials (25–38 years old) and Gen Z (18–24 years old), often known as MillennialZ, currently make up 47% of the population or about 45 million people who are of drinking age. The population structure of the MillennialZ generation is expected to keep growing.
The primary factors influencing the growth of the eCommerce sector as well as the digital economy of Vietnam will also be the young people’s awareness of and keeping up with new trends in digital technology compared to previous generations.
iShop Changi Wines
The Duty Free Shop Group (DFS) and Changi Airport Group (CAG) collaborated on the iShop Changi Wines eCommerce online project, which offers world-renowned and premium wines and spirits with exclusive discounts to visitors to Changi Airport, particularly those who are CAG members.
The iShop Changi Wines website is cutting-edge and exquisitely styled, showcasing the distinctive qualities of the wine industry as well as the aesthetics from page layout, color, font text, logo, and banner, all of which are guaranteed to optimize the purchasing experience while also, and this is crucial, emphasizing the identity and brand-development elements for both CAG and DFS.
Due to the fact that this is a project of well-known companies, the iShop Changi Wines website has consistently received a lot of traffic, averaging approximately 592 thousand views each month since its introduction.
Therefore, to combat the unexpected surge in traffic and orders during the busiest shopping seasons of the year, the eCommerce system must be continually enhanced and optimized.
The fact that major corporations CAG and DFS both started and developed successful wine eCommerce websites shows the enormous potential of this industry now and in the future.
Previously, the business scope of wine businesses was quite limited, but now that limit has been broken thanks to the dominance of the Internet and the rise of eCommerce.
Moreover, the government’s assistance in lowering legal restrictions has given wine producers the assurance to confidently market their goods to a significant number of potential buyers in several nations across the world.
The Warehouse, established in 2001, is renowned as a top supplier of wines and spirits in Vietnam, offering more than 16 different varieties of wine from numerous nations.
In addition, along with Annam Gourmet Market, Yves Rocher, and Flormar, this is another well-known retail brand of the Nam Group. Before being formally put on the market, products at The Warehouse are consistently inspected and carefully chosen to fulfill quality criteria.
The company has so far increased the reach of its distribution network across the nation, including Ho Chi Minh City, Hanoi, Da Nang, Nha Trang, Hoi An, Quang Ninh, and Phu Quoc.
The Warehouse achieved its objective of serving the wine market with B2B and B2C business models by utilizing the Magento platform.
This implies that the business will broaden the retail channel to include private customers in addition to distributing wines to restaurants, hotels, resorts, pubs, and lounges.
A series of symbols, logos, and banners created especially to fit the characteristics of the wine industry are combined with Bordeaux red to create a website interface that is focused on UI/UX perfection.
The Warehouse is flexible, secure, and has quick ordering, payment, and delivery options. Therefore, customers can place orders through phone, mobile app, or eCommerce website.
Customers can then pick up their purchases from the store or, in major cities like HCM, Hanoi, and Da Nang, the company will deliver them quickly within 2 to 3 hours. In other places, conventional courier delivery takes 2 to 5 days.
The Warehouse has been successful in raising brand recognition, expanding its customer base, and increasing both offline and online sales as a result of the timely growth of its business model and digital transformation
Long-standing Australian company Trentham Estate Winery, founded in 1988, focuses on the manufacture and distribution of wine.
After many years in business, the company is well regarded for its creativity in the wine-making process, which resulted in a variety of wines with different delicious flavors. Also, the brand has received hundreds of medals, titles, and other industry awards.
In the beginning, the business created and ran a WordPress website system for branding purposes.
Trentham Estate, however, has been forced to increase its company scale by making a substantial investment in an entire eCommerce website system due to the growth of eCommerce and the increasingly varied purchasing needs of potential clients.
In the beginning, the business created and ran a WordPress website system for branding purposes. Trentham Estate, however, has been forced to increase its company scale by making a substantial investment in an entire eCommerce website system due to the growth of eCommerce and the increasingly varied purchasing needs of potential clients.
That is what led to the creation of the website trenthamestate.com.au, which has a modern interface while still accurately capturing the distinctive features of the wine industry.
Similar to The Warehouse, Trentham Estate likewise creates an eCommerce website based on the Magento platform with a variety of features that satisfies eCommerce requirements and wine industry specifics.
Therefore, businesses can access and serve a wide range of large customer files not only in Australia and internationally thanks to effective marketing and branding strategies, towards a sustainable business model along with the changes of the digital age.
It would be hard to believe that an industry as sensitive as wine could be traded online so easily and efficiently. In that efficiency and convenience, there is a great contribution of the trend of eCommerce and the comprehensive National Digital Transformation program that is committed to supporting by the Government. This is an extremely appropriate time for wine businesses to confidently deploy eCommerce because of the support from the Government and the push from the market.
However, planning to implementation are two completely different categories. Businesses are required to have a practical strategy and technical assistance from highly skilled firms to hasten the success journey and help advance the National Digital Transformation goal.
SECOMM has many years of expertise in effectively executing eCommerce for numerous customers in various countries. We specialize in offering free consultation services with qualified eCommerce implementation solutions.
Contact us right away for free counsel and assistance.
According to data from Mordor Intelligence, the digital transformation age is shining in practically “every nook” of the global economy, confirming that this is not a “soon to fade” trend but rather a new and sustainable development orientation following the pandemic crisis.
The estimated value of the global market for digital transformation is $998.99 billion in 2022 and is expected to reach $2744.68 billion by 2026. The compound annual growth is 17.42%.
Global spending on digital transformation is expected to reach $1.6 trillion by the end of 2022 and surpass $3.4 trillion by 2026.
Over 90% of global businesses, both large and small, are adopting digital initiatives.
97% of business executives say the COVID-19 pandemic has spurred digital transformation efforts.
95% of startups have a digital business plan compared to 87% of traditional, established companies.
According to statistics, currently, only 13% of jobs do not require digital skills, and 33% are jobs that require proficiency and advanced digital skills.
In Vietnam alone, the government has established a National Digital Transformation Program for 2025, with a vision to 2030, with particular targets to shorten the distance with other countries around the world, including:
80% of online public services at level 4 are performed on mobile devices.
90% of work records at ministerial and provincial levels are online while 80 percent of work records at the district level and 60 percent of work records at the commune level are processed online.
All national databases including those for population, land, business registration, finance, and insurance are online and connected, with shared data on a government reporting information system.
50% of banking operations by customers are to be fully online.
50% of the population has a digital checking account.
70% of customer transactions are made through digital channels.
50% of decisions on lending, small and consumer loans of individual customers made digitally and are automated.
The digital economy accounts for 20% of GDP.
The rate of the digital economy in each industry, and each field accounts for at least 10%, and labor productivity increases by at least 7%.
Vietnam is among the top 50 leading countries in information technology, the top 30 countries in innovation, and the top 50 countries on the competitiveness index.
Fiber optic network infrastructure covers 80% of households and 100% of communes.
Universalize 4G/5G mobile networks and use smartphones in remote areas.
The percentage of the population with electronic payment accounts is over 50%
Why is Digital Transformation important?
The fact that the goals are stated in great detail in the national digital transformation program with a focus on 2030 demonstrates how seriously the Vietnamese government takes the significance of digital transformation for the prosperous growth of the nation.
Think about the global Industrial Revolution 4.0 wave that is currently in motion. With the aid of connection provided by the Internet of Things (IoT), real-time data access, and the introduction of cyber-physical systems, the Industrial Revolution 4.0, also known as Industry 4.0, primarily focuses on advancing modern digital technology to an entirely new level.
Every Government, organization, corporation, and individual throughout the world must transform its business model, and the manner of working from non-digital to digital operation, in order to keep up with this current technology and immerse itself in the Industry 4.0 wave. The name of this procedure is “digital transformation”.
Vietnam, despite having a minor economy compared to other countries, is a crucial part of the massive Industrial Revolution 4.0 that is currently underway. Vietnam must therefore undergo a digital transformation in order to compete.
The goal will be challenging to accomplish if just businesses execute digital transformation because the capital and costs are quite high; therefore, businesses require assistance from the government budget and outside finance.
On the other hand, even with a massive budget, it can be challenging for businesses to implement effective digital transformation if the government does not go digital, but continues to run in the old manner, handles administrative procedures slowly, lacks direction, and supports businesses clearly and methodically.
Furthermore, without the support of the people, the National Digital Transformation process to catch up with the global Industry 4.0 wave will be impossible. However, the public needs the government to inform, direct, and inspire digital transformation.
Also, businesses must create useful digital transformation strategies that both before and after implementation considerably raise people’s quality of life.
Vietnam must structure three main areas of digital transformation: the government, businesses, and people, or in other words, the digital government, digital economy, and digital society, if national digital transformation is the outcome it seeks to achieve in order to gradually join the Industrial Revolution 4.0.
These three crucial overlapping and interdependent relationships make up the National Digital Transformation.
The current state of Vietnam’s National Digital Transformation
Throughout the earlier years, Vinasa reports that in 2019, 40.6% of organizations and businesses confirmed that they have resources available for digital transformation and that 23.6% of them are putting it into practice. However, 30.7% of them are uncertain of what to do despite doing some research, and 38% are unsure of where to begin.
Due to the Prime Minister’s approval of the “National Digital Transformation Program to 2025, with a vision to 2030” and the abrupt change brought on by the impact of the global pandemic, Digital Transformation is now regarded as the process’ starting year. This makes it a top priority to maintain Vietnam’s economy.
The government and Vietnamese enterprises have been able to promote awareness of the importance and urgency of digital transformation in order to help the country overcome the obstacle thanks to the economic crisis brought on by the effects of the Covid-19 outbreak.
According to the UN, Vietnam’s digital government statistics are better than the average for the area. Vietnam specifically saw a rise of 2 places in 2020, moving up to rank 86th out of 193 UN member states globally and 6th out of 11 Southeast Asian nations.
The establishment of the National Digital Transformation Committee and the decision to appoint October 10 of each year as National Digital Transformation Day in accordance with the National Digital Transformation policy for a better life for the people are two additional significant events that will forever be remembered in Vietnam in the years 2021 and 2022.
As a result, leaders and people are more conscious of the significance, function, and advantages of digital transformation, and there are coordinated actions throughout the entire system, from the government to the general populace.
According to data from the Ministry of Information and Communications, the databases that Vietnam has built up to the second quarter of 2022 include:
Citizen data: Approximately 78 million data including birth registration, marriage registration, death registration,…
Social insurance data: Over 17 million records.
Vaccination data: Over 133 million records.
Data of officials and employees: Over 570,000 records.
Citizen ID card with the chip: Nearly 72 million records.
Additionally, the percentage of qualified online public services offered to individuals and enterprises has surpassed 97.3%; the percentage of these services that produce dossiers has gotten to 67.8% and the percentage of administrative procedures handled online has gotten to 43.2%.
Moreover, the economic sector has seen some very good improvements as a result of digital transformation. The Ministry of Information and Communications predicts that by the first quarter of 2022, the value of Vietnam’s digital economy will be 53 billion USD and that there would be 500 more newly founded digital technology businesses than there were at the same point in 2021.
The number of monthly users on Vietnamese mobile digital platforms climbed by more than 100 million compared to the same period in 2021, and the percentage of the digital economy in GDP increased to 10.41% in the first half of the year from 9.6% in the end of 2021.
3 key factors make National Digital Transformation successful
Based on specific analysis and data on the situation of National Digital Transformation in Vietnam, it is clear that there are 3 main pillars that lay the foundation for the success of the National Digital Transformation process: Digital Government, Digital Economy, and Digital Society.
In order to increase operational efficiency and develop new operating models and alter the way services are offered using digital technology and data, a government must transition all of its operations to a digital environment. This allows enterprises to take part in the service delivery process. In other words, this is how the government is becoming digital.
Vietnamese citizens have been instructed in the past to finish the registration processes necessary to access the Citizen Identity Card with a chip, which is gradually replacing the previous ID card. This serves as one illustration of how well the digital government is progressing in Vietnam.
The process of processing dossiers and issuing ID Cards in the early stages is not really effective because the National Database on Civil is still under construction and staff training on how to use digital technology and digitize paper data on the data system is still limited. However, the procedure for issuing chip-based ID cards in addition to the cost is public and transparent.
As a result, when people arrive at the location where the chip-based ID card is made, processing will go more quickly if their information is already in the National Database; otherwise, they will need to provide more birth certificates and household registration information and will have to wait a long time for staff to check, enter data, and complete related procedures.
After that, the chip-based ID card will be sent to the registered address by post, but for the above reason, this process also takes quite a while.
The Public Service Portal of the Ministry of Public Security, however, is currently supported by the government and simply requires people to visit the location to capture pictures and fingerprints.
This demonstrates the government’s prompt responsiveness in streamlining business procedures while also saving time for both citizens and employees. This is evidence of the Government’s ongoing attempts to modernize itself digitally.
In addition, on the CCCD chip, more than 14 information fields of citizens are stored: (1) CCCD number; (2) Full name, other names; (3) Date of birth, month, and year; (4) Gender; (5) Nationality; (6) Ethnicity; (7) Religion; (8) Hometown; (9) Place of permanent residence registration; (10) Identification characteristics; (11) Date of issue; (12) Expiration date;
(13) Full name of parent, spouse; (14) issued 9-digit ID card number; (15) Portrait photos; (16) Features of fingerprint extraction and selection of two index fingers; backup for iris images, and other information.
Moreover, a chip-based ID card can replace important papers such as Identity Cards, Health Insurance (HI), Social Insurance (Social Insurance), Birth Certificate, Marriage Certificate, and Household Registration Books….
It is clear that switching from conventional ID cards to chip-based ID cards has several advantages for both the general public and the government. People’s personal information is highly secure, preventing the creation of fake documents.
Also, ID cards with chips make paperwork and transactions straightforward because many pieces of crucial information are combined onto a single card, saving time and preventing the scenario where someone forgets to bring the necessary paperwork and causing the processing of documents to be interrupted.
The government made a wise choice by implementing chip-based ID cards.
The government can save, control, and check information about a specific individual quickly and efficiently with the use of chip-based ID cards and the National Database, helping to effectively control the situation of local security and order as well as national security.
Also, this helps free up labor for government employees who deal with people, handle paperwork, and maintain correctness, speed, and synchronization.
The second factor that makes the success of the National Digital Transformation process is the Digital Economy.
Digital Economy is an economy that maintains and develops constantly based on modern digital technology. The digital economy is also known as the Internet Economy, the New Economy, or the Web Economy. This particular economy is made up of electronic transactions over the internet.
According to the definition from the Vietnam Private Economic Forum, the digital economy is all economic activities based on digital platforms. Digital economy development is the use of digital technology and data to create a new model of cooperation and business, in line with the development trend of modern technology.
Therefore, everyone would immediately think of eCommerce when discussing the digital economy or the most prominent business model of the trend of digital transformation, and the strong push that this industry provides for high-volume industries catches the trend of digital transformation.
Few people anticipate that the conventional market model, which has become ingrained in Vietnamese culture, would soon be replaced by the market model 4.0, which accepts cashless payments. In several of Hai Phong’s traditional markets, this novel method of buying and selling was introduced for the first time, to the delight of the locals.
The Viettel Money application of Viettel Military Telecom Group, a pioneer in the digital transformation of market 4.0 models in 63 provinces/cities, enables all small businesses and individuals to purchase and sell things at the market by scanning QR codes or transferring money via phone number.
Moreover, cashless payment makes it easier for customers to shop at the market without worrying about issues like carrying change or budgeting extra cash for purchases. Also, many shopkeepers in the market are afraid of this issue pretty much.
Previously, if customers paid in cash with a denomination that was too big, shopkeepers would have to run everywhere to change money, causing time-consuming for both parties and other customers waiting to be served, the issue is now solved with just one smartphone.
Following the success of Hai Phong’s 4.0 market model, many other localities have also implemented this model and received positive feedback signals from the people such as Da Nang, Quang Ninh, Thai Nguyen, Lang Son, etc.
The market 4.0 model has spread to every nook and cranny of the nation’s small trading places, including farmers’ markets, grocery stores, sidewalk shops, amusement parks, parking lots, and more.
The digital transformation trend has quickly extended to places where it was previously impossible, helping to advance the digital economy and achieve the objective of a comprehensive national digital transformation.
Finally, the term “digital society” refers to all human activities in a broad sense. Digital technology, which is based on the exponential growth of information and data, is the primary driver behind digital society.
It transforms all facets of social structure, from the government and business to the individual. In a limited sense, “digital society” refers to both digital citizenship and digital culture.
From this perspective, the three pillars of a digital nation are the digital society, the digital government, and the digital economy.
Teachers, parents, and students all adore the eLearning model, which is developing into a popular teaching and learning trend, especially in light of the recent pandemic and widespread implementation of social distancing policies.
Students can access lessons at any time, studying at home, using simply an electronic device with an Internet connection. As a result, teachings can be discussed and interacted with by professors and students without them having to actually meet.
This model also supports student doing teamwork well because it is not time- or space-constrained, saving on travel expenses in addition to using many other helpful resources.
However, for eLearning to really replace traditional teaching and learning methods, it takes a lot of effort from both the Government, the school system, and the student’s parents.
In fact, eLearning is only a small part of the digital society effort besides many other important aspects of society that need to be digitally transformed to make life more convenient for people.
National Digital Transformation has become one of Vietnam’s top goals and this is also a rare project that has received special attention from the highest levels of leadership and international support. Since then, Vietnam has had a full foundation to hope to realize the goal of becoming a digital country from now to 2030.
The development of a digital society, economy, and government, in particular, is a necessary and sufficient condition for a successful national digital transformation.
In fact, every citizen, from intellectuals to regular citizens, is gradually demonstrating a certain understanding in their own way about the digital transformation and awareness that the country is in a transition period to match the general development trend of the times.
This is in addition to the efforts of businesses and the support from the government.
Especially for businesses, digital transformation is an imperative remedy to withstands to withstand the tsunami of eradication brought on by the pandemic’s rapid shift in new business patterns.
Following Covid-19, business digital transformation flowed slowly, gently, and steadily, assisting the economy’s continued rotation.
The first step of the digital transformation journey for businesses is to start implementing eCommerce.
With many years of experience in successfully implementing eCommerce for many customers in many countries, SECOMM specializes in providing consulting services with comprehensive and professional eCommerce implementation solutions.
Data digitization is transforming from paper-works to digital formats and then storing the digital database in computerized data management systems. Those systems are made up of the technology-implementation to store data intelligently, making data retrieval more manageable and faster. Therefore, data becomes more proactive and brings substantial value-in-use to the business.
Data digitization will create a more seamless working process while ensuring strictly systematic and complete data sources, building a comprehensive digital infrastructure for businesses. It simultaneously is the digital transformation process’s kernel, forming the foundation for all the remaining layers. Up to now, data digitization is an optimal solution ensuring the integrity and security of data systems in the long run, which significantly reduces operating costs.
Additionally, database management systems are the most critical archives that can maximize data access and exploitation efficiency. MySQL is an excellent example among the most popular DMS today, owning multiple useful features based on open source code while ensuring data speed and safety, even large-capacity data systems in the ecommerce field. Accompanying other DMS such as SQL Server, Oracle, PostgreSQL, MySQL can meet most of the data-usage requirements of storage performance, security, and data-safety standards.
These outstanding advantages help MySQL get more appreciation from technological experts by implementing them in many highly-complex technology industries.
Process and business model digitalization (PMD)
Based on the digital data’s core, the process and business model digitalization form a more widespread layer covering the core inside. This classification is highly complex and embraces various forms depending on the operations’ ways and objectives. PMD refers to the transformation relying on technology infrastructures and digital data frameworks to form a digital platform.
To complete the digitalization is to analyze issues in operating processes and business models. From an in-depth analysis, they can provide the right direction and strategy for transformation decisions. This transformation layer has supported businesses to meet the DT requirements, which fully are:
Customer connection in the business process;
Maintenance, development of the appropriate technological initiatives;
And over-the-time human resources optimization.
At the same time, a business needs to combine digital solutions to create customer values and build operating models.
Currently, businesses have successfully applied CRM platforms or ERP systems to optimize operational processes in terms of time and resources. It is well-known management platforms such as Zoho CRM, Microsoft Dynamics CRM, or Salesforce CRM that almost all businesses implement for stable development. Those names are tremendous supporting tools to create the business departments’ continuity of processes and operational processes.
Both CRM or ERP systems effectively help businesses achieve targeted sales and effectively disentangle complex manual processes or issues related to data controllability and preservation.
Digital transformation (DT) is the largest category, the complete model to bring businesses closer to the 4.0 digital economy. DT represents the whole process of digitizing data and digitalizing operating processes, business models. DT’s ultimate goal is people-orientation, and at the same time, combining the corporate culture with the customer-centric foundation. DT sets macro-objectives of people’s direction in building strategies, corporate culture, digital technologies, and adapting to these digital transformations.
Generally, most companies carrying out DT encounter significant barriers. They frequently ignore a complete data digitization plan while only focusing on refining more macro-plans in the process and model digitalization layer, which does not bring the high-volume transformation effect due to the initial preparing step not been done thoroughly.
Also, preliminary estimates of time and the limited budget will present a significant challenge for DT tasks in specific periods. Multiples of businesses are unable to catch the expected results. However, despite the existing challenges that they have confronted recently (the COVID-19 crisis), digital transformation will provide comprehensive support on data systems and digital platforms, exclude all social distances, and connect the world easily anytime.
2. The finishing-point of digital transformation – ecommerce?
The digital transformation process has made both efficiency and sales for numerous B2C and B2B businesses. In detail, ecommerce is the most typical manifestation, having recorded impressive growth since 2017. B2C companies have also strengthened the development of a more powerful ecommerce channel than ever.
Meanwhile, B2B models pay much more attention to transforming chains/systems/processes such as production or goods distribution processes by gradually turning into online methods to adapt to the flexibility and rapidity of the 4.0 supply chain.
Up to now, ecommerce can be considered as the complete performance of the digital transformation process. Ecommerce channels can update information quickly and continuously while also ensuring UI/UX optimization to provide perfect user experience, excellent customer experience, and as a result, increase sales. These are also the requirements to digitalize the markets and perfect the business’ operating system. Depending on the DT objectives, the company will stop at the stage that best suits its business model. Some of the businesses only need to digitize data for more effortless operation.
However, from a much more general perspective, almost all companies convert to an ecommerce system to control their business independently and connect directly with customers, partners and come closer to the DT outcomes. Those objectives are also the straightforward development orientation of most retailers today. They focus abundant resources on developing the ecommerce channel to expand the business scale.
For instance, The Coffee House is a case study of the F&B industry’s impressive DT outcomes in Vietnam. The brand has achieved their ordering application for more intensive data resource management and operation. This application was initially built on a requirement to increase the loyalty program’s ease and improve customer care service quality.
However, until now, this sales channel has grown more than that and has become a mainstream business channel that seamlessly integrates with the brand’s existing offline stores.
The TCH app aims to connect and interact directly with customers based on the D2C model, allowing app-users to create membership accounts to earn points and order quickly. These features allow brands to access customer data and shopping habits easily. In-depth data analysis will contribute to new product strategies or menu amendments to better suit the customer’s taste.
Digital transformation is a long-term journey that needs to be done with a detailed and complete strategy while meeting the time and budget, matching the current business’s capabilities. Digitization/digitalization layers also need to fully play their role in digital platforms, transforming entirely and efficiently. A complete ecommerce system considerations are also required for supply chains currently in the marketplace. Ecommerce will be the most agile driver of digital transformation; however, make sure that you can implement a strategy with the right priority in the current situation to give the best effect.
In general, customer-centric is a long-term transformation requiring businesses to have a proper awareness of their target customers. This awareness should also form in every staff of the company to make brands transform. Besides, this customer-in-center philosophy acts as a value connecting businesses with their customers; but not a task to be completed and to get rid of.
3. Challenge-utilizing to turn into opportunities
The digital age witnessed rapid and unpredictable changes requiring businesses to have timely adaptive solutions. Products are not only produced for quality but for customer convenience. Other customer needs are also considerable except for products themselves, namely membership programs, accompanying promotional gifts. Customers also tend to shop more on ecommerce websites, which leads to a requirement to manage information, data, and technology platforms. Epidemics also become dangerous, increasing unforeseen risks for businesses.
Utilizing the challenges will be sure leverage when brands transform into the digital age. Besides, people are still the critical factor, no matter how advanced technology is. Therefore, businesses first need to focus on the internal structure: human resources, processes, products, and customer services to complete the transformation.
The COVID-19 crisis has globally worsened since the Government issued a social-distancing-order as the number of confirmed coronavirus cases continues to increase. However, recently, the ecommerce industry has had a speedy growth, as people now prefer to shop online while staying home. This time is much higher challenging for every business in Vietnam and an opportunity to make brands transform themselves.
At SECOMM, we will accompany clients on every ecommerce step to ensure comprehensive solution-providing for their ecommerce transformation. The brands transform successfully in a digital age when they are operated with a sustainable website platform. We will be the starting point for this revolution. Contact Us for more detail.