The eCommerce industry in Australia has experienced continual growth in recent years. Consumers are increasingly inclined to prioritize online shopping platforms for their diverse product offerings, convenience, and cost-effectiveness.

Here are 10 widely popular multi-vendor marketplaces that serve as favored shopping destinations for Australian consumers.

Learn more: Building your first multi-vendor marketplace with Marketplacer 

Amazon Australia

In late 2017, Amazon officially launched its operations in Australia, marking the establishment of Amazon Australia. Much like in many other countries, Amazon Australia provides a diverse array of products, spanning fashion, electronics, home goods, books, toys, and electronic appliances sourced from various sellers.

Beyond product sales, this retail behemoth also offers services such as Amazon Prime and Amazon Fresh, featuring expedited delivery policies and exclusive perks for members. Over the years, Amazon has solidified its position in the Australian eCommerce market, delivering a plethora of choices and a comprehensive online shopping experience for customers in the country.

• Website: https://www.amazon.com.au/
• Traffic: 75.6M/month
• Country rank: #7 (Australia)
• Global rank: #434
• Category rank: #1 (eCommerce & Shopping > Marketplace in Australia)

eBay Australia

Unlike Amazon, the retail giant eBay has been present in the Australian market since the early years of eBay’s global expansion. eBay has created an online marketplace that allows both individual sellers and businesses to sell their products. On this eCommerce platform, customers can find everything from fashion, electronics, and home goods to toys, decorations, and much more.

Currently, eBay is also a dominant player in the eCommerce market in the Australia and New Zealand region, alongside Amazon. This is due to offering customers an optimal shopping experience with various promotions and attractive deals throughout the year.

• Website: https://www.ebay.com.au/
• Traffic: 54.3M/month
• Country rank: #15 (Australia)
• Global rank: #658 
• Category rank: #2 (eCommerce & Shopping > Marketplace in Australia)

Kmart

The Kmart multi-vendor marketplace started its operations in Australia in 1960 and has since evolved into one of the country’s most popular retail chains. The Kmart company is a part of the Wesfarmers group. The products offered by this Australian online marketplace are diverse, including electronics, household goods, furniture, cosmetics, and fashion.

Kmart is renowned for its cost-effective pricing strategy, making its products and services accessible and convenient for a diverse customer base. Alongside its website, Kmart provides a well-designed mobile app with features that facilitate convenient shopping for customers wherever and whenever they choose.

• Website: https://www.kmart.com.au/
• Traffic: 33.6M/month
• Country rank: #24 (Australia)
• Global rank: 1,385
• Category rank: #3 (eCommerce & Shopping > Marketplace in Australia)

Myer

Myer has a long history, established in 1900 by Sidney Myer in Melbourne, Australia. Since then, Myer has grown into one of the major names in the retail industry in Australia. The Myer multi-vendor marketplace is built with modern technologies that make it easy to expand according to business needs. Additionally, advanced features can be developed and customized effectively to provide an exciting and optimal shopping experience for customers.

In addition to an extensive product portfolio, Myer has introduced a loyalty program called Myer One, allowing customers to collect points through shopping and redeem them for equivalent value rewards. This not only helps retain existing customers but also attracts more potential customers, making Myer one of the leading online marketplaces in the land Down Under.

• Website: https://www.myer.com.au/
• Traffic: 22.2M/month
• Country rank: #37 (Australia)
• Global rank: #2,141
• Category rank: #4 (eCommerce & Shopping > Marketplace in Australia)

Big W

Big W is a part of the prominent retail group Wesfarmers, established in 1964. Over the years, Big W has evolved into one of Australia’s major and well-loved retail chains. In addition to showcasing products from renowned brands, Big W also offers a diverse range of in-house branded items, elevating its competitive edge and delivering significant value to customers.

Beyond its traditional brick-and-mortar stores scattered across Australia, Big W’s online marketplace features a user-friendly website and a mobile app for seamless online shopping at any time and from any location. Big W consistently rolls out enticing promotions and appealing deals, leveraging email marketing to engage with customers, ultimately driving up conversion rates and overall sales.

• Website: https://www.bigw.com.au/
• Traffic: 23M/month
• Country rank: #39 (Australia)
• Global rank: #2,268
• Category rank: #5 (eCommerce & Shopping > Marketplace in Australia)

Target

Target is known as the retail giant in the United States, specializing in providing products across various sectors. In the Australian market, Target is also popular and serves as a shopping destination for items such as fashion, furniture, gifts, and more.

Through monthly promotional programs and offers, Target has successfully attracted numerous new customers while maintaining relationships with its existing customer base.

• Website: https://www.target.com.au/
• Traffic: 12.6M/month
• Country rank: #73 (Australia)
• Global rank: #4,390
• Category rank: #9 (eCommerce & Shopping > Marketplace in Australia)

Catch

Catch, formerly known as Catch of the Day, is an Australian multi-vendor marketplace well-known for providing substantial deals and discounts across a diverse range of product categories. The online marketplace has introduced a loyalty program named Catch Club, offering members a points-based shopping system for exclusive rewards and special items.

In addition, Catch prioritizes customer service, offering various support channels such as chat, hotline, and email to ensure customers can easily access and seek prompt assistance.

• Website: https://www.catch.com.au/
• Traffic: 8.1M/month
• Country rank: #115 (Australia)
• Global rank: #6,889
• Category rank: #11 (eCommerce & Shopping > Marketplace in Australia)

Kogan

Kogan, headquartered in Australia, is well-known for delivering products and services at competitive prices. Established by Ruslan Kogan in 2006 in Melbourne, Australia, this multi-vendor marketplace initially focused on selling consumer electronics on its website, subsequently diversifying into multiple categories.

Through sensible policies, Kogan has established a fair online marketplace, enabling both businesses and individual sellers to engage in selling, offering buyers an extensive array of options.

• Website: https://www.kogan.com/au/
• Traffic: 7.9M/month
• Country rank: #124 (Australia)
• Global rank: #7,466
• Category rank: #14 (eCommerce & Shopping > Marketplace in Australia)

MyDeal

The multi-vendor marketplace MyDeal was established in 2011 in Melbourne, Australia. MyDeal originated as a website specializing in providing discount codes and shopping coupons.

MyDeal offers a diverse range of products, including fashion, household items, electronics, toys, furniture, and many other categories. They continually expand their product offerings to meet consumer needs.

MyDeal regularly creates flash sales, special discounts, and promotional programs to attract customers. With its diversity and attractive discounts, MyDeal has drawn in many consumers in Australia, becoming one of the most popular online marketplaces in the country.

• Website: https://www.mydeal.com.au/
• Traffic: 4.7M/month
• Country rank: #201 (Australia)
• Global rank: #14,872
• Category rank: #16 (eCommerce & Shopping > Marketplace in Australia)

Laybyland

Formerly known as an Australian eCommerce website specializing in consumer electronics, Laybyland has transitioned its business model to become a multi-vendor marketplace. This shift allows numerous individual sellers and businesses to participate in selling their products on the platform, providing buyers with affordable pricing and diverse choices.

Laybyland and SECOMM have been partners for over 10 years, collaborating on various successful eCommerce projects, including the recent Laybyland multi-vendor marketplace. The project primarily utilizes two platforms, Marketplacer and Magento 2, to enhance operational efficiency and optimize the customer user experience.

Learn more: The project of Laybyland

• Website: https://www.laybyland.com.au/
• Traffic: 80.4K/month
• Country rank: #18,341 (Australia)
• Global rank: #600,409
• Category rank: #162 (eCommerce & Shopping > Marketplace in Australia)

The Bottom Line 

Above are the 10 most popular multi-vendor marketplaces in Australia, serving as the ideal online shopping destinations for local consumers.

The eCommerce industry in Australia has witnessed significant growth, with not just the mentioned 10 brands but also numerous other Australian businesses successfully implementing efficient platforms, attracting a wide customer base, and experiencing continuous growth.

If your business is still contemplating whether to establish a multi-vendor marketplace in Australia and how to go about it, feel free to contact or call our hotline at (+84)28 7108 9908 right now!