Ecommerce Business Model: B2C

B2C (Business To Customer) involves transactions between businesses and customers. This is also the most popular model in the Vietnamese market.

The Gioi Di Dong is the number 1 retail model in Vietnam for electronic devices such as phones, laptops, tablets, and accessories.

• Website: https://www.thegioididong.com/
• Traffic: 49,447,704 (7/2021)
• Website ranking: #18 (Vietnam), #1,075 (Global)

Ecommerce Business Model: B2B

B2B (Business To Business) involves commerce between two businesses.

TELIO is the first B2B e-commerce platform in Vietnam, connecting small-scale traditional retailers with brands and wholesalers on a centralized platform. By aggregating needs, Telio can provide small retailers with more choices, better prices, and more efficient backend support through economies of scale.

• Website: https://www.telio.vn/
• Traffic: 16,109 (7/2021)
• Website ranking: #37,337 (Vietnam), #2,041,569 (Global)

Ecommerce Business Model: B2B2C

B2B2C (Business To Business To Customer) is a collaborative business model between two businesses (B2B) to create and deliver products, services to end consumers (B2C).

Shopee is the most popular e-commerce platform in Vietnam. Shopee Vietnam initially operated as a C2C model, acting as an intermediary in the buying and selling process between individuals. However, Shopee Vietnam has now evolved into a B2B2C model by providing many services and utilities to support the shopping process for both businesses and consumers.

• Website: https://shopee.vn/
• Traffic: 108,842,585 (7/2021)
• Website ranking: #4 (Vietnam), #325 (Global)

Ecommerce Business Model: C2C

C2C (Consumer To Consumer) is a form of business between two individuals, not businesses.

Chotot is a C2C e-commerce website supporting individuals in buying and selling real estate, cars, recruiting, used electronics, pets, and home services.

• Website: https://www.chotot.com/
• Traffic: 36,610,361 (7/2021)
• Website ranking: #50 (Vietnam), #3,369 (Global)

Ecommerce Business Model: D2C

D2C (Direct to Customer) is a form of providing products directly from businesses to customers, bypassing intermediary distribution steps.

Lavender specializes in directly supplying premium bed sheets for homes and hotels in the e-commerce market without relying on any distributors.

• Website: http://lavendervn.com/
• Traffic: 14,036 (7/2021)
• Website ranking: #96,325 (Vietnam), #4,886,255 (Global)

Ecommerce Business Model: DROPSHIPPING

Dropshipping is a business model that allows online stores to operate without storing inventory, owning products, and shipping products to customers.

Selly is an e-commerce platform that supports business sellers without the need for capital, or inventory storage and takes care of shipping to consumers.

• Website: https://www.selly.vn/
• Traffic: 24,936 (7/2021)
• Website ranking: #58,359 (Vietnam), #2,747,670 (Global)

To inquire about free consultation on ecommerce solutions, please contact SECOMM for expert advice.