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Top 10 websites built on Salesforce Commerce Cloud
TOP 10 WEBSITES BUILT ON SALESFORCE COMMERCE CLOUD
08/01/2024
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Salesforce Commerce Cloud is a scalable cloud-based eCommerce platform that enables brands to meet growing business demands. 

Below is a list of the top 10 websites currently using Salesforce Commerce Cloud for reference by businesses.

Cotton:On

Cotton:On is a well-known fashion brand from Australia, established in 1991. This brand specializes in youthful and dynamic fashion products suitable for the younger generation, including clothing for men, women, children, accessories, and travel items. 

Top 10 websites built on Salesforce Commerce Cloud-Cotton_On
Cotton:On

When using Salesforce Commerce Cloud, Cotton:On quickly built a multi-channel eCommerce website and activated 10 different websites globally within just 12 months.

“Salesforce has helped us scale our multi-channel capability and meet demand for more personal journeys” – Brendan Sweeney, General Manager, Cotton:On Group.

  • Website: https://cottonon.com/ 
  • Industry: Fashion
  • Traffic: 7.9 million/month
  • Ranking: 174 (Australia) and 6,116 (Global)

Versace

Versace is a luxury fashion brand from Italy, founded in 1978 by Gianni Versace. The brand specializes in high-end fashion products, including clothing, footwear, accessories, furniture, and fragrances.

Top 10 websites built on Salesforce Commerce Cloud-Versace
Versace

Salesforce Commerce Cloud has helped Versace create an optimized user experience for its eCommerce website, making it easy for customers to search, shop, and make payments. The website is designed to be simple, user-friendly, and suitable for the brand’s upscale customer base.

  • Website: https://versace.com/ 
  • Industry: Luxury Fashion
  • Traffic: 4.2M/monthly
  • Ranking: 8,471 (Italy) and 15,009 (Global)

Bvlgari

Bvlgari is a luxury fashion brand from Italy that has used Salesforce Commerce Cloud to build its eCommerce website. This website is designed to provide an enhanced personalized shopping experience for Bvlgari’s customers.

Top 10 websites built on Salesforce Commerce Cloud-Bulgari
Bulgari

Bvlgari has developed personalized product features that allow customers to create their own profiles and store information about their shopping preferences, purchase history, and delivery addresses. This feature helps Bvlgari better understand customer needs and provide them with personalized product recommendations and services.

Samsonite

Samsonite is a multinational manufacturer of luggage and travel accessories based in the United States. The company was founded in 1910 by Jesse Shwayder in Denver, Colorado, USA. Since then, Samsonite has become one of the world’s largest luggage manufacturers, with products sold in over 120 countries.

Top 10 websites built on Salesforce Commerce Cloud-Samsonite
Samsonite

Samsonite has implemented Salesforce Commerce Cloud to enhance user experience, increase online sales, and analyze customer shopping behaviour.

  • Website: https://samsonite.com/ 
  • Industry: Luggage
  • Traffic: 1.3M/monthly
  • Ranking: 10,492 (Luxembourg) and 42,507 (Global)

Callaway Golf

Callaway Golf is an American golf equipment manufacturing company established in 1982 by Ely Callaway. The company specializes in designing, manufacturing, marketing, and selling golf equipment, specifically clubs and balls, as well as accessories like bags, gloves, and hats.

Top 10 websites built on Salesforce Commerce Cloud-Callaway Golf
Callaway Golf

Callaway Golf has utilized the product filtering feature of Salesforce Commerce Cloud to help customers easily find products based on their needs. The brand has also employed the product recommendation feature to assist customers in discovering new products.

ECCO

ECCO started as a multinational footwear business based in Denmark, founded in 1963 by Karl Toosbuy. The company specializes in designing, manufacturing, and selling shoes, bags, and other fashion accessories.

Top 10 websites built on Salesforce Commerce Cloud-ECCO
ECCO

In early 2015, ECCO USA began testing the Endless Aisle, a supplementary feature of Salesforce B2C Commerce, along with other functionalities. This feature helps prevent lost sales by allowing collaborators to place orders based on online inventory.

  • Website: https://us.ecco.com/ 
  • Industry: Fashion
  • Traffic: 1M/monthly
  • Ranking: 1,475 (United States) and 10,696 (Global)

Jimmy Choo

Jimmy Choo is a luxury fashion brand from the United Kingdom specializing in shoes, handbags, accessories, and fragrances. The company was founded in 1996 by Malaysian-born haute couture shoe designer Jimmy Choo and British Vogue accessories editor Tamara Mellon.

Top 10 websites built on Salesforce Commerce Cloud-Jimmy Choo
Jimmy Choo

Salesforce Commerce Cloud has helped Jimmy Choo enhance user experience, increase online sales, and analyze customer shopping behaviour. The brand has successfully leveraged Salesforce Commerce Cloud to drive the brand’s growth.

Brunello Cucinelli

Brunello Cucinelli is a luxury fashion brand from Italy founded in 1978 by Brunello Cucinelli. The company is known for its cashmere sweaters, tailored suits, and other high-end fashion items.

Top 10 websites built on Salesforce Commerce Cloud-Brunello Cucinelli
Brunello Cucinelli

Brunello Cucinelli has utilized Salesforce Commerce Cloud to build an eCommerce website with features supporting user experience and boosting online sales.

GODIVA

GODIVA is a premium chocolate brand from Belgium, established in 1926 by Pierre Draps. The company specializes in high-quality chocolate made from the finest ingredients and crafted using traditional methods.

Top 10 websites built on Salesforce Commerce Cloud-GODIVA
GODIVA

Salesforce Commerce Cloud has helped GODIVA analyze customer shopping behaviour. This data is utilized to enhance the customer shopping experience, develop new products and services, and optimize marketing strategies.

  • Website: https://www.godiva.com/ 
  • Industry: Confectionery
  • Traffic: 494.6K/monthly
  • Ranking: 20,816 (United States) and 112,662 (Global)

Toys”R”Us

Toys”R”Us is a leading retailer of toys, games, entertainment, and educational products in Asia. Headquartered in Hong Kong, the company operates over 470 stores with more than 10,000 members across Asia, including Brunei, China, Hong Kong, Macau, Taiwan, Japan, Malaysia, Singapore, the Philippines, and Thailand.

Top 10 websites built on Salesforce Commerce Cloud-Toys_R_Us
Toys”R”Us

Tim Halaska, Regional Manager for Digital Strategy at Toys”R”Us Asia, acknowledges that traditional stores will always have a certain place in the company. However, COVID-19 and changes in consumer preferences have led to a more significant focus on eCommerce.

The Salesforce Commerce Cloud solution has helped Toys”R”Us streamline online sales and provide a unified experience that caters to consumer needs across Asia.

“Our challenge now is to capture the magic of that in-store experience and bring it online.” – Tim Halaska, Regional General Manager Of Digital Strategy, Toy”R”Us Asia.

  • Website: https://www.toysrus.com/ 
  • Industry: Toys
  • Traffic: 440.7K/monthly
  • Ranking: 29,973 (United States) and 124,603 (Global)

Above are the top 10 websites built by Salesforce Commerce Cloud that have achieved success in both brand recognition and revenue. This success serves as inspiration for other businesses seeking the most suitable solutions to compete in the market.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

  • Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
  • Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
  • Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
  • Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

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Salesforce Commerce Cloud 2024 Key Features & Benefits
SALESFORCE COMMERCE CLOUD 2024: KEY FEATURES & BENEFITS
08/01/2024
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According to Builtwith, Salesforce Commerce Cloud is a platform used by over 12,000 eCommerce websites worldwide. This number has consistently increased over the years, reflecting the platform’s growing popularity. 

Here is an analysis of the number of websites using Salesforce Commerce Cloud in different regions:

  • North America: 6,437 (48%)
  • Europe: 3,512 (26%)
  • Asia-Pacific: 2,271 (17%)
  • South America: 864 (6%)
  • Middle East and Africa: 331 (3%)

The United States is the largest country, with over 2,106 websites utilizing this platform.

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud is a cloud-based eCommerce platform that helps businesses drive online sales and large enterprises. 

Salesforce Commerce Cloud 2024 Key Features & Benefits-What is Salesforce Commerce Cloud
What is Salesforce Commerce Cloud?

This platform provides a comprehensive set of tools to manage every aspect of eCommerce business, from product catalogue management and order fulfilment to marketing and customer service.

Salesforce Commerce Cloud Architecture

All static content (JS, CSS, and images) is distributed through CDN and eCDN (Embedded Content Delivery Network). Additionally, the platform can be configured to use external CDNs through the capabilities of the native platform. This ensures that platform resources are not consumed for static content. The remaining information and data will be handled by Salesforce servers. Data centres are distributed globally, placing them physically closer to end users.

In terms of structure, in such data centres, Salesforce can maintain multiple PODs (Point of Delivery). PODs allow for sharing and providing additional resources to stakeholders if there is a sudden surge in demand for those resources. PODs include firewalls, switches, load balancers, computing power, and file systems.

Salesforce Commerce Cloud 2024 Key Features & Benefits-Salesforce Commerce Cloud Architecture
Salesforce Commerce Cloud Architecture: Source Medium

Salesforce Commerce Cloud Usage Costs

Salesforce Commerce Cloud has two main versions for building eCommerce websites: Salesforce B2C Commerce and Salesforce B2B Commerce, and more recently, B2B2C.

For the B2C model, it is further divided into three solution packages, including:

  • Starter: Based on 1% Gross Merchandise Value, around $2,500/month
  • Growth: Based on 2% Gross Merchandise Value, around $5,000/month
  • Plus: Based on 3% Gross Merchandise Value, around $25,000/month
Salesforce Commerce Cloud 2024 Key Features & Benefits-Differences between 2 Salesforce B2B Commerce solution packages
Differences between 2 Salesforce B2B Commerce solution packages

Similarly, the B2B model is divided into two solution packages, including:

  • Starter: Based on 1% Gross Merchandise Value, around $2,500/month
  • Growth: Based on 2% Gross Merchandise Value, around $5,000/month
Salesforce Commerce Cloud 2024 Key Features & Benefits-Differences between 3 Salesforce B2C Commerce solution packages
Differences between 3 Salesforce B2C Commerce solution packages

For the B2B2C model, it will be calculated based on 1% Gross Merchandise Value.

Key Features of Salesforce Commerce Cloud

Salesforce Commerce Cloud provides a range of powerful features to help businesses grow their eCommerce ventures, including:

Headless Commerce

Salesforce Commerce Cloud is one of the rare platforms that supports Headless Commerce by integrating with popular technologies and frameworks such as React, Angular, and Vue.js. This enables businesses to develop custom user interfaces tailored to the specific needs of the brand.

Related article: 

AI-Based Personalization

In mid-2023, Salesforce introduced two new-generation AI products, including Marketing GPT and Commerce GPT, at the company’s Connections conference.

Marketing GPT and Commerce GPT empowers Salesforce’s Marketing Cloud and Commerce Cloud, allowing businesses to eliminate repetitive tasks, save time in their workflows, and deliver personalized campaigns and shopping experiences on a large scale.

With Marketing GPT, businesses can automatically generate more personalized emails and create smarter audience segments. With Commerce GPT, brands can provide personalized shopping experiences and customized promotions tailored to customer needs, utilizing the dynamic shopping journey provided by GPT.

Omnichannel

Salesforce Commerce Cloud supports Omnichannel, meaning you can provide a seamless shopping experience across all channels, including websites, mobile apps, social media platforms (Facebook, Instagram, Zalo, etc), and eCommerce marketplaces (TikTok Shop, Shopee, Lazada, Sendo, etc). 

This allows businesses to easily sell on multiple channels without the need to build and maintain separate solutions for each channel.

Scalability

Salesforce Commerce Cloud is built on a cloud platform, making it easy for businesses to scale their eCommerce operations without worrying about investing in hardware and software. Salesforce Commerce Cloud also provides features and tools to help businesses efficiently manage traffic and performance, ensuring a seamless shopping experience for customers.

Brands Using Salesforce Commerce Cloud

Salesforce Commerce Cloud is utilized by numerous large retailers and B2B enterprises worldwide to create and manage eCommerce websites, reaching a wider customer base.

Hugo Boss

Hugo Boss is one of the world’s leading premium fashion brands from Germany, established in 1924, with a widespread retail network including stores, distributors, and an eCommerce website. Hugo Boss employed Salesforce Commerce Cloud to build its eCommerce website in 2021. 

Salesforce Commerce Cloud 2024 Key Features & Benefits-Hugo Boss
Hugo Boss

The platform provides features that help Hugo Boss create a seamless shopping experience, including synchronized product catalogues, cross-channel payments, and shipping and returns. Additionally, Hugo Boss’s website offers personalized features, such as product recommendations based on customer shopping history.

Bvlgari

Bvlgari, a luxury fashion brand from Italy, has utilized Salesforce Commerce Cloud to develop its eCommerce website. The website is designed to enhance a personalized shopping experience for Bvlgari’s customers. 

Salesforce Commerce Cloud 2024 Key Features & Benefits-Bvlgari
Bvlgari

A notable personalized feature on Bvlgari’s new eCommerce website is the “My Bvlgari” feature, which allows customers to create their own profiles and store information about shopping preferences, purchase history, and delivery addresses. This feature helps Bvlgari better understand customer needs and provides them with tailored product suggestions and services.

Ralph Lauren

Ralph Lauren is a premium American fashion brand founded in 1967, specializing in luxury fashion products for men, women, and children, including clothing, footwear, accessories, and fragrances. 

Salesforce Commerce Cloud 2024 Key Features & Benefits-Ralph Lauren
Ralph Lauren

Salesforce Commerce Cloud assists Ralph Lauren in synchronizing its product catalogue across all channels, including the website, mobile app, and physical stores. This ensures that customers can easily find the products they want to purchase, regardless of the channel they are using.

Salesforce Commerce Cloud is a powerful and flexible eCommerce platform, particularly well-suited for large enterprises to conduct online business more efficiently.

Related article: Top 10 websites built on Salesforce Commerce Cloud

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

  • Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
  • Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
  • Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
  • Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

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Top 5 eCommerce platforms for B2B eCommerce
TOP 5 ECOMMERCE PLATFORMS FOR B2B ECOMMERCE
05/01/2024
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The global B2B eCommerce market is expected to reach $18.771.4 trillion by 2027.

According to McKinsey & Company, B2B enterprises are expanding their touchpoints in eCommerce, with 80% making online channels perform better than offline channels.

Top 5 eCommerce platforms for B2B eCommerce-How have B2B businesses established their eCommerce channels compared to offline channels
How have B2B businesses established their eCommerce channels compared to offline channels?

Therefore, B2B eCommerce is a rapidly growing market, with projected sales expected to reach 12.2 trillion USD by 2023. To succeed in this market, businesses always need a robust eCommerce platform.

What to Consider When Building a B2B eCommerce Website?

It is crucial for businesses to clearly define the specificities and considerations of B2B eCommerce before deciding on which eCommerce platform to implement. 

Specifically, Business-to-Business (B2B) eCommerce involves commercial transactions between businesses. As a result, B2B eCommerce has distinct characteristics compared to Business-to-Consumer (B2C) eCommerce, namely:

  • Target customers are businesses and organizations with the need for bulk purchasing and wholesale prices.
  • Transactions are more complex, often requiring negotiations and contract agreements.
  • High competitive, as numerous businesses offer similar products and services.

To succeed in B2B eCommerce, businesses need to take note of the following considerations:

Top 5 eCommerce platforms for B2B eCommerce-What to Consider When Building a B2B eCommerce Website
What to Consider When Building a B2B eCommerce Website?

Bulk and Wholesale Ordering

Bulk and wholesale ordering are crucial factors in the revenue of B2B businesses. The quantity and pricing can vary for each business depending on the customer group and the purchased product categories.

To efficiently handle these orders in B2B eCommerce, businesses need to use order management systems and establish clear, detailed, and appropriate order processing workflows.

Quick Ordering and Reordering

The feature of quick ordering is often provided by B2B eCommerce platforms, allowing customers to create and place orders with just a few clicks. Quick ordering can be implemented through various methods, such as:

  • Automating the ordering process: Using automation solutions enables customers to place orders without manually entering information.
  • Integration with ERP systems: Integrating with ERP systems allows customers to place orders directly from the ERP system.
  • Integration with mobile apps: Integrating with mobile apps allows customers to place orders from their mobile devices.

Unlike individual customers, B2B customers often repeat purchases of specific product categories in seasonal quantities. Therefore, B2B businesses should also incorporate a feature to remember previous orders for quick reordering.

Quote Management

Quote management in B2B eCommerce is a crucial process that helps businesses provide accurate and timely pricing information to customers, ultimately increasing sales and improving profits. 

Specifically, in quote management, negotiating prices with multiple quote versions or from different suppliers is an important part of many B2B eCommerce models, allowing businesses to negotiate prices for large or complex transactions.

Agent Management

Managing information about agents, such as agent details, agent approval processes, agent hierarchies, credit limits, stock management for each agent, and managing discounts/commissions for agents, is essential. 

Additionally, for B2B models involving multiple manufacturers and distributors, there may be a need for additional management of relationships between these entities and agents.

Therefore, depending on the current offline business model and the B2B eCommerce business model that the business aims to establish the most effective agent management process should be detailed.

Top 5 eCommerce Platforms for B2B Businesses

Below are the top 5 eCommerce platforms for B2B businesses, capable of addressing the specificities of B2B eCommerce.

Top 5 eCommerce platforms for B2B eCommerce-Overview of the relevance of platforms for B2B businesses
Overview of the relevance of platforms for B2B businesses

SAP Commerce Cloud

SAP Commerce Cloud is a powerful eCommerce platform suitable for B2B eCommerce businesses. 

Top 5 eCommerce platforms for B2B eCommerce-SAP Commerce Cloud
SAP Commerce Cloud

Here are some ways in which SAP Commerce Cloud can cater to B2B eCommerce:

  • Complex Product Management: Allows the management of a range of complex products and services, including custom products and product categorizations. This is particularly useful for B2B businesses with a wide range of products and variations.
  • Integration with Other SAP Applications: SAP Commerce Cloud can integrate with other SAP applications, such as SAP Sales Cloud and SAP Service Cloud, creating a comprehensive business system.
  • Data Analytics: Provides data analytics tools to help B2B businesses track business performance, understand customer behaviour, and make data-driven decisions.

Therefore, SAP Commerce Cloud can align with B2B eCommerce by offering features and customization capabilities to meet the specific requirements of businesses in the B2B industry.

Salesforce B2B Commerce

Salesforce B2B Commerce is an eCommerce platform designed for large enterprises, including B2B businesses.

Top 5 eCommerce platforms for B2B eCommerce-Salesforce B2B Commerce
Top 5 eCommerce platforms for B2B eCommerce-Salesforce B2B Commerce

Here are some specific features and functionalities of Salesforce B2B Commerce that are suitable for B2B eCommerce:

  • Authorized Purchase Workflow: Allows B2B businesses to have full control over purchasing transactions, enabling the modification of certain details from previous orders before reordering.
  • Inventory Management: Streamlines the order fulfilment process and provides a clear and consistent view of inventory for both the eCommerce website and offline channels.
  • Order Management: Provides robust features for order management, including the ability to automate processes, track order progress, and integrate with shipping services.

In summary, the B2B functionalities of Salesforce B2B Commerce help B2B businesses enhance sales and customer service effectiveness.

OroCommerce

OroCommerce is an open-source eCommerce platform designed for B2B enterprises. This platform provides powerful and flexible features, catering to the needs of B2B businesses of all sizes.

Top 5 eCommerce platforms for B2B eCommerce-OroCommerce
Top 5 eCommerce platforms for B2B eCommerce-OroCommerce

OroCommerce offers several features and functionalities specifically suitable for B2B eCommerce, including:

  • B2B Customization: Provides features and functionalities for customizing the online store to align with the needs of B2B businesses, such as the ability to create price lists, request quotes, and place batch orders.
  • Integration with ERP and CRM Systems: OroCommerce can be integrated with ERP and CRM systems to create a seamless sales and backend process.
  • User Experience: Delivers a user experience designed specifically for B2B businesses, including the ability to create customer accounts, manage orders, and track purchase history.

Overall, OroCommerce is a robust eCommerce platform worth considering for B2B enterprises.

Shopify Plus

Shopify Plus is a cloud-based SaaS eCommerce platform designed for large enterprises, especially B2B businesses.

Top 5 eCommerce platforms for B2B eCommerce-Shopify Plus
Shopify Plus

Shopify Plus provides powerful features and functionalities to meet the needs of B2B enterprises, including:

  • Integration with ERP and CRM Systems: Shopify Plus can be integrated with popular ERP and CRM systems, allowing businesses to connect with existing business systems.
  • Price Negotiation Feature: Provides price negotiation features, allowing businesses to negotiate prices with customers.
  • Multilingual Feature: Shopify Plus can be used to create multilingual stores, enabling businesses to reach customers in multiple countries.
  • Scalability: Websites built with Shopify Plus can be scaled to meet the growing needs of the business.

Some notable features of Shopify Plus that businesses can leverage include Shopify Flow, Shopify Launchpad, Shopify Payments, Shopify POS, etc.

Therefore, Shopify Plus is also an excellent choice for B2B businesses looking for a robust, flexible, and scalable eCommerce platform.

Xem thêm: 15 Lý do để chuyển đổi sang nền tảng Shopify Plus

Adobe Commerce (Magento)

Adobe Commerce (Magento) is a powerful and flexible eCommerce platform suitable for various types of businesses, including B2B enterprises. 

Top 5 eCommerce platforms for B2B eCommerce-Adobe Commerce (Magento)
Adobe Commerce (Magento)

Adobe Commerce offers many features and functionalities that are well-suited for B2B eCommerce, including:

  • Product Catalog Management: Provides features for managing the product catalogue, including the ability to create complex product catalogues, manage pricing and promotions, and track inventory.
  • Order Management: Offers features for order management, including the ability to automate processes, track order progress, and integrate with shipping services.
  • Customer Management: Provides features for managing customers, including the ability to create customer profiles, track purchase history, and send marketing emails.
  • Customization Capability: As an open-source platform, it allows businesses to customize to meet specific needs.

Moreover, Adobe Commerce can quickly deploy B2B-specific features thanks to its diverse ecosystem. It is also the most customizable platform among the five mentioned.

Additionally, Adobe Commerce has a large and active user community, providing support and resources for B2B businesses.

Read more: Shopify Plus vs Adobe Commerce: Key Differences 2023

Above are 5 popular platforms preferred by B2B businesses to build eCommerce websites, serving online business goals for brands. 

However, choosing the most suitable platform for each business will depend on various factors, including business strategy, budget, deployment timeline, and the long-term direction set by business managers.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

  • Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
  • Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
  • Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
  • Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

Read More
Top 5 eCommerce platforms for B2C eCommerce
TOP 5 ECOMMERCE PLATFORMS FOR B2C ECOMMERCE
05/01/2024
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The global B2C eCommerce market is valued at 4.44 trillion USD in 2023 and is projected to reach 7.45 trillion USD by 2030, with a compound annual growth rate (CAGR) of 7.6% during the forecast period from 2021 to 2030.

Source Precedence Research-Top 5 eCommerce platforms for B2C eCommerce
Source: Precedence Research

This demonstrates that eCommerce is increasingly thriving, becoming a crucial sales channel for B2C businesses. To build and develop a successful online store, businesses need to choose an eCommerce platform that aligns with their needs and business objectives.

Key elements for building B2C eCommerce

Visual User Experience

B2C eCommerce platforms typically provide a seamless shopping journey, and user-friendly interfaces, allowing customers to easily navigate, search for items, and complete transactions quickly.

This is achieved through professional UI/UX design and advanced functionality systems for eCommerce websites.

An exemplary example is CHARLES & KEITH, a fashion eCommerce website, designed with sophistication and appeal, along with easy navigation and search capabilities.

Detailed product page of CHARLES & KEITH’s website-Top 5 eCommerce platforms for B2C eCommerce
Detailed product page of CHARLES & KEITH’s website

Mobile Optimization

According to Statista’s statistics, the expected number of smartphone users worldwide is projected to reach 4.96 billion by 2025. This indicates that mobile commerce is virtually indispensable in B2C eCommerce strategies.

Consumers increasingly desire the ability to shop anytime, anywhere, even while on the move, and optimizing eCommerce websites for mobile devices will meet this consumer demand.

Choosing a suitable eCommerce platform will support a range of mobile-optimized themes catering to various industries and preferences, enabling businesses to establish an effective online store and navigate for mobile users.

Simplifying the Checkout Process

Leading B2C eCommerce platforms will have a streamlined order processing system, ensuring a hassle-free payment experience for both business owners and buyers.

OneStep Checkout is a typical example that allows customers to complete their order payment on a single page. This simplifies and facilitates the payment process for customers, potentially increasing conversion rates.

Businesses can refer to PNJ’s Checkout page for comprehensive information on streamlining the shipping process all within one webpage.

Payment page of PNJ’s website-Top 5 eCommerce platforms for B2C eCommerce
Payment page of PNJ’s website

Personalizing Experience

Personalization tools allow businesses to tailor content and promotions based on consumer behaviour and preferences, supported by AI.

By integrating personalized features at relevant touchpoints within an eCommerce website, businesses can enhance conversion rates and ROI (Return on Investment).

Major eCommerce brands like Amazon, Alibaba, Best Buy, etc., consistently incorporate product recommendation features to encourage shopping behaviour from customers.

Product recommendation feature at Best Buy’s website-Top 5 eCommerce platforms for B2C eCommerce
Product recommendation feature at Best Buy’s website

High Page Loading Speed

Another crucial aspect of B2C eCommerce is the ability for pages to load quickly and efficiently, ensuring the website maintains stable performance and effectively delivers content on all devices.

To ensure website performance, businesses should opt for major eCommerce platforms such as Adobe Commerce (Magento), Shopify Plus, BigCommerce Enterprise, etc. These platforms offer advanced performance features and robust caching mechanisms, tailored for various industries and preferences, enabling businesses to establish online stores with responsive feedback and faster page loading.

Top 5 eCommerce platforms for B2C eCommerce

Below are the top 5 eCommerce platforms that SECOMM has evaluated as suitable for businesses following the B2C model.

Overview of the relevance of platforms for B2C businesses-Top 5 eCommerce platforms for B2C eCommerce
Overview of the relevance of platforms for B2C businesses

BigCommerce

BigCommerce is an eCommerce platform designed for ease of use to assist businesses in initiating their journey to build an eCommerce website. 

After years of development, BigCommerce has become one of the feature-rich platforms available for creating websites, optimizing search tools, marketing, etc., with reasonable deployment costs.

Compared to other popular platforms mentioned in this article, the performance, features, and application ecosystem of BigCommerce are not overly outstanding. However, BigCommerce remains a good choice for small, and medium-sized businesses, or those entering the market.

BigCommerce review by-Top 5 eCommerce platforms for B2C eCommerce
BigCommerce review by Influencer Marketing Hub

Read more: Shopify vs BigCommerce: Which platform is right for you?

WooCommerce

WooCommerce is a free WordPress plugin that enables brands to establish an eCommerce website by adding eCommerce functionality to an existing WordPress site. The WooCommerce plugin helps transform a regular WordPress website into an eCommerce site with all the necessary features, easily customizable with just a few clicks.

Businesses can leverage the extensive ecosystem of WooCommerce to upgrade both functionality and design for the most suitable interface. Therefore, WooCommerce is also a good choice for small or medium-sized B2C businesses, especially those that have previously used WordPress.

WooCommerce review by-Top 5 eCommerce platforms for B2C eCommerce
WooCommerce review by Influencer Marketing Hub

Shopify

Shopify is one of the popular eCommerce platforms that businesses can use to build, develop, and manage online stores. 

Shopify operates on the SaaS (Software as a Service) model, so businesses pay a monthly fee to use the platform and must adhere to its regulations.

However, Shopify manages hosting and takes responsibility for technical issues to ensure the safety and efficient operation of the business’s eCommerce website. 

The platform provides the necessary features and benefits for businesses to successfully build and develop an online store. In terms of suitability for B2C businesses, Shopify is most suitable for small to medium-sized enterprises or those entering the eCommerce market.

Shopify review by-Top 5 eCommerce platforms for B2C eCommerce
Shopify review by Influencer Marketing Hub

Shopify Plus

Shopify Plus is the enterprise-level version of the eCommerce platform provided by Shopify, specifically designed for large brands with an annual transaction value of over 1 million USD and high growth rates.

Unlike Shopify, Shopify Plus follows the PaaS (Platform as a Service) model, allowing businesses to utilize the development environment of Shopify Plus to develop databases, web servers, functionality, etc., for their eCommerce system.

The initial cost for using Shopify Plus is around $2,000 per month and increases gradually based on revenue. Therefore, using this platform to meet the needs of B2C eCommerce or any industry-specific requirements is relatively straightforward. 

However, Shopify Plus is more suitable for medium to large-scale businesses as it requires technical knowledge and involves relatively high usage costs.

Shopify Plus review by SECOMM-Top 5 eCommerce platforms for B2C eCommerce
Shopify Plus review by SECOMM-Top 5 eCommerce platforms for B2C eCommerce

Read more: 

Adobe Commerce (Magento)

Adobe Commerce is an open-source eCommerce platform specially designed to serve medium to large-scale businesses, offering high customization and scalability. Currently, Adobe Commerce has two main versions: Adobe Commerce Cloud and Magento Open Source.

  • Magento Open Source: This is the free version, available for download and use by anyone. However, businesses using this version need to take responsibility for additional fees.
  • Adobe Commerce Cloud: This is the paid version, deployed and managed on the cloud by Adobe. This version is further divided into two types: on-premise, allowing businesses to have control over hosting, and on-cloud, providing hosting with a certain fee.

As one of the leading platforms in eCommerce, Adobe Commerce is consistently highly regarded across all scales and industries, including B2C eCommerce businesses.

Adobe Commerce (Magento) review by SECOMM-Top 5 eCommerce platforms for B2C eCommerce
Adobe Commerce (Magento) review by SECOMM

Read more: 

Above are the 5 popular platforms that B2C businesses prefer to use for building eCommerce websites, catering to online business goals for their brands.

However, choosing the most suitable platform for each business will depend on various factors such as business strategy, budget, deployment time, and the long-term direction set by business managers.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

  • Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
  • Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
  • Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
  • Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

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10 website Adobe Commerce (Magento) với Headless Commerce
10 WEBSITES ADOBE COMMERCE (MAGENTO) WITH HEADLESS COMMERCE
04/01/2024
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Headless Commerce is a significant revolution in the technology sector, changing the way businesses approach eCommerce. In this field, Adobe Commerce leads in providing solutions and tools for implementing Headless Commerce. 

Below is a list of 10 well-known brands currently utilizing Adobe Commerce and Headless Commerce.

Samsung

Samsung is a multinational conglomerate based in South Korea, operating in various sectors, with its most prominent being consumer electronics, generating a revenue of $234 billion in 2022.

10 websites Adobe Commerce (Magento) with Headless Commerce-Samsung
Samsung’s website

Samsung’s eCommerce website is built on the Adobe Commerce Cloud platform, utilizing Headless Commerce technology as its core. Thanks to this, Samsung has developed a virtual assistant to support customers in online and in-store shopping. In the U.S. market, customers can use this assistant to view product demos, receive usage instructions, and make online purchases. Customers have highly praised this feature for providing a more comfortable and convenient shopping experience.

  • Website: https://www.samsung.com/ 
  • Industry: Consumer Electronics
  • Platform: Adobe Commerce
  • Traffic: 1.2B/month
  • Ranking: 125 (South Korea) & 37 (Global)

Target

Target Corporation is a major retail company in the United States, offering a wide range of products and services, including clothing, footwear, electronics, household goods, toys, and furniture. According to the financial report of Target Corporation in 2022, the revenue reached $106.8 billion, a growth of 8.4% compared to 2021.

10 websites Adobe Commerce (Magento) with Headless Commerce-Target
Target’s website

Target recognized that the brand was losing revenue as customers began their shopping journey on one device and ended it on another. The retailer has implemented Headless Commerce to deploy omnichannel sales to increase conversion rates on various devices, thereby making it easier for customers to complete their purchase transactions.

  • Website: https://www.target.com/ 
  • Industry: Retail
  • Platform: Adobe Commerce
  • Traffic: 154.7M/month
  • Ranking: 52 (United States) & 194 (Global)

Toyota

Toyota is one of the largest automobile manufacturers in the world, selling over 10 million vehicles globally each year. Toyota produces a variety of vehicles and accessories, including cars, trucks, buses, and sports utility vehicles, as well as engines, transmissions, and auto parts.

10 websites Adobe Commerce (Magento) with Headless Commerce-Toyota
Toyota’s website

Toyota’s website utilizes Headless Commerce to leverage Application Programming Interfaces (APIs) for integration with legacy systems and inventory management, providing a personalized omnichannel experience.

  • Website: https://www.toyota.com/ 
  • Industry: Automotive
  • Platform: Adobe Commerce
  • Traffic: 17.2M/month
  • Ranking: 506 (United States) & 2,371 (Global)

Under Armour

Under Armour is an American sportswear company founded in 1996 by Kevin Plank. The company is headquartered in Baltimore, Maryland, and specializes in the production of sportswear, footwear, and accessories, with an annual revenue of over $10 billion.

10 website Adobe Commerce (Magento) với Headless Commerce-Under Armour
Under Armour’s website

Currently, Under Armour is using Headless Commerce to enhance the personalized fitness experience based on location, purchase history, and workout activities, as well as training logs. The Under Armour website features notable functionalities such as inventory alerts, traffic history, payment information, and content management using data from the order management system.

  • Website: https://www.underarmour.com/ 
  • Industry: Sportswear
  • Platform: Adobe Commerce
  • Traffic: 10.7M/month
  • Ranking: 1,154 (United States) & 5,100 (Global)

Kirkland’s

Kirkland’s is a chain of home décor, furniture, textiles, accessories, and gift stores in the United States. The company is headquartered in Brentwood, Tennessee, and operates 431 stores in 35 states and an eCommerce website.

10 websites Adobe Commerce (Magento) with Headless Commerce-Kirkland’s
Kirkland’s website

Kirkland’s has implemented Headless Commerce to address website-related issues such as flexibility, custom design, and providing a smooth shopping experience (single-click login and biometric payment capabilities).

  • Website: https://www.kirklands.com/ 
  • Industry: Furniture
  • Platform: Adobe Commerce
  • Traffic: 6.1M/month
  • Ranking: 1,550 (United States) & 8,295 (Global)

Coca-Cola 

Coca-Cola is a carbonated beverage brand established in 1886. It is currently the world’s best-selling beverage brand, available in over 200 countries and territories, with over 2 billion cans sold every day.

10 websites Adobe Commerce (Magento) with Headless Commerce-Coca-Cola
Coca-Cola’s website

The Coca-Cola website utilizes Headless Commerce technology to leverage API integration, providing a seamless end-to-end omnichannel experience for global customers. This technology allows the business to expand through its markets, customize experiences, and integrate with third-party suppliers and solutions.

  • Website: https://www.coca-cola.com/ 
  • Industry: Beverage
  • Platform: Adobe Commerce
  • Traffic: 4.1M/month
  • Ranking: 4,950 (United States) & 14,961 (Global)

Technodom

Technodom is one of the largest retailers in Central Asia, with an annual revenue of $800 million. This retail giant has around 9,000 employees, offering over 60,000 products and 4,000 categories.

10 websites Adobe Commerce (Magento) with Headless Commerce-Technodom
Technodom’s website

Technodom has implemented Headless Commerce on Magento with a page load speed of under one second, thanks to the PWA (Progressive Web App) pre-rendering solution. Additionally, the website’s backend is integrated with Akeneo PIM (Product Information Management) and ESB (Enterprise Service Bus), essential components for businesses to efficiently manage and distribute their databases.

  • Website: https://www.technodom.kz/ 
  • Industry: Retail
  • Platform: Magento Open Source 2 (Backend), ScandiPWA (Frontend)
  • Traffic: 2.8M/month
  • Ranking: 69 (Kazakhstan) & 19,778 (Global)

Helly Hansen

Helly Hansen is a renowned Norwegian company that manufactures and retails clothing, sports gear, and outdoor accessories. Established in 1877, the company is now one of the world’s leading fashion and lifestyle brands, with a revenue of $2.8 billion in 2022.

10 websites Adobe Commerce (Magento) with Headless Commerce-Helly Hansen
Helly Hansen’s website

Initially, Helly Hansen’s eCommerce website was built on the Magento platform. After a period of business operations, Helly Hansen decided to transition to Adobe Commerce to implement Headless Commerce. As a result, Helly Hansen’s website quickly saw a 24% increase in traffic, a 48% increase in mobile traffic, and a more than 45% increase in total revenue.

  • Website: https://www.hellyhansen.com/ 
  • Industry: Fashion
  • Platform: Adobe Commerce
  • Traffic: 1.5M/month
  • Ranking: 16,097 (Norway) & 28,402 (Global)

Kaporal

Kaporal is a French fashion brand specializing in jeans, T-shirts, shirts, jackets, and accessories. The brand was established in 2004 and is currently present in over 30 countries worldwide.

10 websites Adobe Commerce (Magento) with Headless Commerce-Kaporal
Kaporal’s website

Similar to many longstanding Magento businesses, Kaporal has migrated its platform from Magento 1 to Magento 2 to take advantage of the Headless Commerce features from PWA Studio, addressing issues related to slow speed and poor mobile performance.

  • Website: https://www.kaporal.com/ 
  • Industry: Fashion
  • Platform: Magento Open Source 2 (Backend), FrontCommerce (Frontend)
  • Traffic: 212,200/month
  • Ranking: 5,204 (France) & 161,873 (Global)

G-SP

G-SP is a brand specializing in the business of spare parts and digital accessories, established in 2009. This Swedish company currently has offices in Sweden, the Netherlands, and China, offering over 10,000 products.

10 websites Adobe Commerce (Magento) with Headless Commerce-G-SP
G-SP’s website

Similar to many other Magento stores, G-SP faced issues with website performance and stability. Therefore, G-SP opted for Headless PWA to enhance their digital conversions. The implementation of Headless PWA accelerated the mobile website speed by 2.7 times, which is particularly crucial for a complex Magento website with numerous plugins and categories like G-SP.

  • Website: https://www.g-sp.se/ 
  • Industry: Electronic Accessories
  • Platform: Magento Open Source 2
  • Traffic: 15,500/month
  • Ranking: 13,116 (Sweden) & 1,216,288 (Global)

Above is the list of the top 10 eCommerce websites currently using the Adobe Commerce (Magento) eCommerce platform and Headless Commerce globally.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

  • Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
  • Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
  • Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
  • Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

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Adobe Commerce vs Magento Noteworthy Differences
ADOBE COMMERCE VS MAGENTO: NOTEWORTHY DIFFERENCES
04/01/2024
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Magento and Adobe Commerce are considered popular eCommerce platforms, used by hundreds of thousands of businesses worldwide. 

Both platforms have strong growth potential in the future, given the increasing trend of eCommerce and the demand for robust and flexible eCommerce solutions.

Overview

Magento is an open-source eCommerce platform used by over 300,000 eCommerce websites before being officially acquired by Adobe in 2018. Magento is known for its performance, user-friendliness, scalability, and security, especially in Magento 2.0.

Since its establishment, Magento has provided two main versions for businesses:

  • Magento Open Source (also known as Community Edition): A free version that requires the integration of various extensions and technical knowledge for building and managing an eCommerce website.
  • Magento Commerce: A paid version suitable for large enterprises seeking a customizable experience, unlimited features, and scalability for all deployment scales.

Currently, there are two main versions: 

Magento Open Source and Adobe Commerce. Adobe Commerce is further divided into two versions, On-Premise (referred to as Adobe Commerce) and On-Cloud (referred to as Adobe Commerce Cloud).

What is Magento Open Source?

Magento Open Source is a free, open-source eCommerce platform that requires users to have technical knowledge and skills to install, build, and manage the website. This platform also takes time and money to deploy basic to advanced features.

Key features include:

  • Category Management: Control over product data, product features, categories, prices, inventory quantities, images/videos for operations and optimized business.
  • Store Management: Management of product inventory, control of business operations, and personnel for each branch.
  • Cart & Checkout: Management of the shopping cart, and customer checkout information.
  • Customer Management: Managing customer information to improve marketing efficiency, shopping experience, and customer satisfaction.
  • Marketing Management: SEO optimization and implementation of marketing programs using support tools to boost sales for businesses.
  • Sales Management: Setting up and operating sales processes, orders, payments, and shipping.
  • Content Management: Development and optimization of content elements for CMS pages, image storage, theme customization, and website design.
  • System Management: Role-based admin permissions, reviewing the best security methods, maintenance, and system care.
  • Analysis & Reporting: Support for tracking, and measuring the performance of eCommerce systems, and planning for future strategies.

Depending on the complexity of the system, the cost of deploying a Magento website can fluctuate around $50,000 for the first year.

What is Adobe Commerce?

This is a paid on-premises service from Adobe, so this platform includes all the premium features of Magento Open Source and more. 

After merging with Adobe, Magento Commerce was renamed Adobe Commerce and is considered part of the Adobe Experience Cloud—a set of solutions designed to help businesses make informed decisions and provide enhanced customer experiences based on detailed information and data.

Adobe Commerce is often integrated with Adobe Experience Manager, Adobe Analytics, and Adobe Target. Through Adobe Commerce, businesses have access to smart business services provided by Adobe, as well as machine learning capabilities and personalization provided by Adobe Sensei.

This makes Adobe Commerce the perfect eCommerce platform for businesses with complex needs and a desire to leverage leading capabilities to provide superior experiences for customers across multiple devices and channels. However, due to the relatively complex functional eCommerce website system on Adobe Commerce, businesses will need to be autonomous in the complex infrastructure as well.

The following diagram illustrates the reference architecture for deploying Adobe Commerce on AWS infrastructure. Other cloud service providers such as Azure, Google Cloud, and Alibaba Cloud also have similar infrastructure designs and services.

Adobe Commerce vs Magento Noteworthy Differences-Adobe Commerce on-premises infrastructure
Adobe Commerce on-premises infrastructure

With all the reasons mentioned above, Adobe Commerce will have relatively high deployment costs, around $130,000 per project for the first year, depending on the complexity of the website system.

What is Adobe Commerce Cloud?

In contrast to the self-hosted version like Adobe Commerce, Adobe Commerce Cloud is a version that includes cloud services. 

Specifically, this platform includes all the features of Adobe Commerce along with enhanced Adobe Cloud infrastructure, including integrated GIT (distributed source code management software) and specific environments for development, staging, and building the website system. 

This means that developers using this platform can write code, test, and deploy on suitable environments, ensuring smooth performance.

Adobe Commerce vs Magento Noteworthy Differences-Adobe Commerce Cloud infrastructure model
Adobe Commerce Cloud infrastructure model

Similar to Adobe Commerce, Adobe Commerce Cloud is also suitable for large enterprises with special requirements because this version can meet all specialized needs, with flexibility and scalability through available management features. 

However, the cost for enterprises to deploy Adobe Commerce Cloud will be higher than Adobe Commerce, around $150,000 per project for the first year, depending on the complexity of the website system.

Read more: The cost of building an Adobe Commerce (Magento) website

Adobe Commerce vs Magento: Notable Differences

Although Adobe Commerce and Magento share the same core technology platform, they have functional differences. Magento includes some core features, and businesses can develop or integrate additional features through extensions. 

On the other hand, Adobe Commerce includes features from Magento Open Source, along with additional features developed by the Adobe team. 

Similarly, Adobe Commerce Cloud includes features from Adobe Commerce, along with advanced and more specialized features designed to address specific challenges for each business.

Adobe Commerce vs Magento Noteworthy Differences-Compare features between Magento and Adobe Commerce
Compare features between Magento and Adobe Commerce
Adobe Commerce vs Magento Noteworthy Differences-Compare features between Adobe Commerce On-Premise vs On-Cloud
Compare features between Adobe Commerce On-Premise vs On-Cloud

Besides the features, Magento and Adobe Commerce (both versions) also have some other differences.

Adobe Commerce vs Magento Noteworthy Differences-Comparison between Magento vs Adobe Commerce
Comparison between Magento vs Adobe Commerce

Magento and Adobe Commerce are both powerful eCommerce platforms that can meet the needs of businesses of all sizes. However, there are some notable differences between these two platforms.

Choosing the right eCommerce platform for a brand depends on the specific needs and budget of each business. If a business is a small to medium-sized enterprise, newly entering the market, and only requires basic and advanced features, then Magento Open Source is a good choice.

However, if the business is large and complex, requiring extensive features and scalability, then Adobe Commerce is a better choice.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

  • Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
  • Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
  • Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
  • Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

Read more: 

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Adobe Commerce vs WooCommerce Detailed Comparison in 2023
ADOBE COMMERCE VS WOOCOMMERCE: DETAILED COMPARISON IN 2023
04/01/2024
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Among the eCommerce platforms that businesses consider choosing to develop their online stores, the two names Adobe Commerce and WooCommerce are always put on the scale for comparison. 

Both are suitable for small and large businesses to build websites due to their flexible customization capabilities and high scalability. However, there are significant differences between WooCommerce and Adobe Commerce that are worth noting.

Overview

What is Adobe Commerce?

Adobe Commerce, formerly known as Magento Commerce, is an open-source eCommerce solution designed for medium to large-scale businesses, particularly those undergoing rapid growth and with high demands for customization and scalability.

Adobe Commerce vs WooCommerce Detailed Comparison in 2023-What is Adobe Commerce
What is Adobe Commerce?

Currently, Adobe Commerce offers two different version options:

  • Adobe Commerce (formerly Magento Enterprise): A paid version, further divided into two types—On-Premise version allows businesses to self-manage storage, and On-Cloud version provides hosting services with a fixed fee.
  • Magento Open Source: A free version available for download and use by the general public. This version provides essential features businesses need to build and manage online stores.

Related article: Top 20 eCommerce websites using Adobe Commerce (Magento)

What is WooCommerce?

WooCommerce is an open-source eCommerce plugin developed for the WordPress platform, a widely used Content Management System (CMS) for creating and managing websites. 

Adobe Commerce vs WooCommerce Detailed Comparison in 2023-What is WooCommerce
What is WooCommerce?

Consequently, WooCommerce is favoured by many businesses utilizing WordPress to develop their eCommerce websites.

Related article: Top 20 eCommerce websites using WooCommerce

Adobe Commerce vs WooCommerce

Adobe Commerce and WooCommerce are two popular eCommerce platforms, but each platform serves different business needs due to differences in deployment costs, feature systems, scalability, and security.

Deployment Cost

The deployment costs of Adobe Commerce will depend largely on the version chosen by the business.

Adobe Commerce vs WooCommerce Detailed Comparison in 2023-Compare costs of Adobe Commerce vs Magento Open Source
Compare costs of Adobe Commerce vs Magento Open Source

It can be seen that the deployment cost for an eCommerce website on Adobe Commerce is relatively high, starting from $15,000 per project for the Magento version and $130,000 per project for the first year with the Adobe Commerce version.

In contrast, the cost of using WooCommerce is entirely free, and the website construction cost is also relatively more budget-friendly compared to Adobe Commerce. Below are some estimated costs for deploying an eCommerce website on WooCommerce:

Adobe Commerce vs WooCommerce Detailed Comparison in 2023-Cost of developing WooCommerce website
Cost of developing WooCommerce website

Note: These are only cost estimates. Actual costs may vary depending on factors such as needs, service providers, and optional features.

Feature System

Adobe Commerce and WooCommerce are both comprehensive eCommerce platforms covering everything from A to Z. Both have their advantages and disadvantages, catering to the diverse functional needs of businesses.

Adobe Commerce vs WooCommerce Detailed Comparison in 2023-Compare the basic functional system between Adobe Commerce vs WooCommerce
Compare the basic functional system between Adobe Commerce vs WooCommerce

In addition to the basic feature set, businesses also need to consider advanced features that the system can accommodate.

  • Headless Commerce: Adobe Commerce provides a Headless Commerce solution using technologies such as JavaScript, React, and Vue.js, while WooCommerce does not have a specific Headless Commerce solution.
  • Omnichannel Deployment: Adobe Commerce can integrate with various sales channels, such as Amazon, eBay, Etsy, etc., while WooCommerce does not offer as many options as Adobe Commerce.
  • Customer Management: Adobe Commerce has its own Customer Relationship Management (CRM) system, allowing businesses to track customer information, such as purchase history, and preferences, while WooCommerce does not have one and requires integration with third-party CRM solutions.
  • Revenue Management: Adobe Commerce has tools to help businesses manage revenue, such as tracking sales, performance analytics, etc. WooCommerce does not have integrated revenue management tools but can integrate with third-party solutions.

It can be seen that the feature system of Adobe Commerce is more comprehensive than WooCommerce, covering both basic and advanced functionalities. 

Therefore, for small to medium-sized businesses just starting in eCommerce, WooCommerce is a suitable choice. If the brand is a large enterprise with the need to build a large, complex online store, Adobe Commerce would be a perfect choice.

Read more: Top 10 Features To Increase eCommerce Website Revenue

Customization and Scalability

Adobe Commerce vs WooCommerce Detailed Comparison in 2023-Customization and Scalability
Customization and Scalability

Customization

Adobe Commerce is an open-source platform, especially the Magento Open Source version, meaning developers can access the source code, making customization easier. This allows businesses to create features and integrate customizations to meet specific needs. 

Similarly, WooCommerce also provides high customization capability with numerous available themes, plugins, and apps. 

However, as a WordPress plugin, WooCommerce’s customization capability is not as extensive as Adobe Commerce.

Scalability

Both platforms have high scalability to handle traffic and large transaction volumes. However, Adobe Commerce’s scalability is higher than WooCommerce’s, especially for businesses with large, complex product catalogues or significant inventory management needs.

In summary, Adobe Commerce offers higher customization and scalability capabilities compared to WooCommerce. Still, the website development process with Adobe Commerce is more complex, requiring developers with substantial experience and technical expertise.

Security Capability

Adobe Commerce and WooCommerce both provide features and tools for securing customer and business data. However, there are some notable differences in security capabilities between these two platforms.

Adobe Commerce vs WooCommerce Detailed Comparison in 2023-Security Capability
Security Capability

Adobe Commerce offers a range of security features and tools, including:

  • Security Scanning Tools: Adobe Commerce is equipped with regular security scanning tools to identify security issues or malicious software. It also updates patches and notifications, suggesting security solutions to address emerging issues.
  • Enhanced Passwords for Admin Accounts: Administrator passwords must have a minimum length of 7 characters, including letters, numbers, and special characters, and require re-login after a certain login session duration.
  • CAPTCHA Security: Using CAPTCHA helps the system prevent spam from bots and unauthorized code intrusion.
  • 2FA (Two-Factor Authentication): After logging in, the account needs to be verified with a one-time password (OTP) sent to the registered phone number during the account registration, limiting unauthorized access and enhancing user protection.

WooCommerce also provides some security features and tools, including:

  • SSL Integration: WooCommerce supports SSL integration with hosting service providers.
  • Security Plugins: Several security plugins for WooCommerce can help businesses enhance security for their eCommerce stores.
  • Violation Detection and Feedback Tools: Several violation detection and feedback tools can be integrated with WooCommerce.

Similar to the above factors, Adobe Commerce is generally considered to have higher security compared to WooCommerce.

Conclusion

It can be seen that Adobe Commerce is rated higher than WooCommerce in many aspects. However, while WooCommerce is known for being a user-friendly platform, making it easy for businesses without strong technical capabilities to quickly deploy, Adobe Commerce requires a professional team to build and manage a highly customized, scalable, and complex system.

In general, WooCommerce is suitable for small to large businesses using WordPress, wanting to start e-commerce deployment, and requiring basic customization and expansion solutions. However, Adobe Commerce offers flexibility, customization, and scalability, making it more suitable for corporations with complex system requirements.

In reality, the more flexible and customizable platforms with high scalability, the more complex and costly the deployment process becomes. Therefore, businesses need to consider the scale and development needs to make an appropriate choice.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

  • Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
  • Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
  • Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
  • Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

Read more: Shopify Plus vs Adobe Commerce: Key Differences 2023

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Top 20 eCommerce websites using Adobe Commerce (Magento)
TOP 20 ECOMMERCE WEBSITES USING ADOBE COMMERCE (MAGENTO)
03/01/2024
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Adobe Commerce is an open-source eCommerce platform designed specifically for businesses ranging from medium to very large scales with high growth and significant customization and scalability needs.

Adobe Commerce has two versions, including:

  • Magento Open Source: The free version, deployed and managed on the business’s servers.
  • Adobe Commerce Cloud: The paid version, is deployed and managed on the cloud by Adobe.

According to reports from W3Techs and Adobe Commerce, as of July 2023, there are a total of over 367,000 eCommerce websites using Magento and Adobe Commerce. Among them, Magento holds about 5% of the global eCommerce market share, and Adobe Commerce holds about 3% of the global eCommerce market share.

See more: What is Adobe Commerce? Should we use Adobe Commerce?

Here is a list of 10 famous international brands and 10 famous brands in Vietnam currently using Adobe Commerce.

HP

HP is a multinational IT company based in Palo Alto, California, specializing in the development of personal computers, printers, and related supplies, as well as 3D printing solutions.

Top 20 eCommerce websites using Adobe Commerce (Magento)-HP
HP

HP deployed its first Magento Open Source 1 (formerly known as Magento Commerce) website in Thailand and Indonesia in 2013. When opening stores in China, they decided to switch to the Adobe Commerce version to support customers searching for products globally.

With Adobe Commerce, HP can further optimize the shopping experience and implement new features more quickly, helping the business achieve its eCommerce goals.

  • Website: https://www.hp.com/ 
  • Platform Used: Adobe Commerce
  • Industry: Consumer Electronics
  • Traffic: 61.7M/month
  • Ranking: 624 (United States) & 736 (Global)

ASUS

ASUS is an abbreviation for Asus Software Unit Systems, a multinational conglomerate headquartered in Taiwan, specializing in the manufacturing of electronic products and computer hardware. ASUS was founded in 1989 and is currently one of the world’s largest computer manufacturers.

Top 20 eCommerce websites using Adobe Commerce (Magento)-ASUS
ASUS

ASUS aimed to have a unified platform for both B2B and B2C eCommerce, so the business chose Adobe Commerce for its flexibility in integration, high customization, and streamlining of support processes.

  • Website: https://www.asus.com/ 
  • Platform Used: Adobe Commerce
  • Industry: Consumer Electronics
  • Traffic: 48.8M/month
  • Ranking: 998 (Taiwan) & 2,375 (Global)

Hydro Flask

Hydro Flask is a brand of thermal flasks and water bottles established in 2009 in Seattle, Washington, USA. The brand is known for its high-quality, well-insulated, and visually appealing products.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Hydro Flask
Hydro Flask

Hydro Flask utilized Magento Open Source to build and develop its eCommerce website due to its ability to provide the necessary features and functionalities.

  • Website: https://www.hydroflask.com/ 
  • Platform Used: Magento Open Source
  • Industry: Home & Living
  • Traffic: 1.6M/month
  • Ranking: 6,679 (USA) & 31,775 (Global)

Filson

Filson is an outdoor gear manufacturing company based in Seattle, Washington, USA. The company was established in 1897 by Charles Filson, a tailor and cobbler. Filson specializes in producing high-quality, durable products designed for outdoor activities such as camping, fishing, hiking, etc.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Filson
Filson

In 2022, Filson adopted Magento 2 to build its eCommerce website. With the microservices architecture of Magento 2, Filson can easily customize and scale its eCommerce website as needed.

  • Website: https://www.filson.com/ 
  • Platform Used: Magento Open Source
  • Industry: Fashion
  • Traffic: 1M/month
  • Ranking: 11,546 (USA) & 55,840 (Global)

Alshaya Group

Alshaya is one of the major franchise operators globally, managing brands such as American Eagle Outfitters, H&M, Debenhams, Victoria’s Secret, Bath & Body Works, The Body Shop, Boots, and M.A.C in the United Arab Emirates (UAE). As shopping habits began to change, Alshaya gradually shifted towards developing its eCommerce sector and decided to choose Adobe Commerce to build its website in 2017.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Alshaya Group
Alshaya Group

Thankfully, when COVID-19 hit, we had already built up the digital framework to launch new websites quickly. And because we had built our approach on the Adobe Commerce global reference architecture, we were able to leverage parent configurations rather than building new sites from scratch. With IT complexity removed from the equation, we were able to roll out the new sites in a matter of weeks.” – Marc van der Heijden, Chief Technology Officer, Alshaya Group.

  • Website: https://www.alshaya.com/ 
  • Platform Used: Adobe Commerce
  • Industry: Retail
  • Traffic: 681.7K/month
  • Ranking: 747 (UAE) & 63,003 (Global)

Catbird

Catbird is a high-end jewelry brand established in 2004 in New York City, USA. The brand is known for its delicate and artistic designs. Catbird’s products are crafted from various materials, including gold, silver, gemstones, etc.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Catbird
Catbird

Catbird has utilized Adobe Commerce to build custom functionalities for the jewelry eCommerce industry, including notifications for available, and out-of-stock items, and advance delivery notices to ensure customers can view complete inventory. According to Ali Ahmed, the Founder of Imagination Media, “Like Catbird, Adobe Commerce is a truly robust, dazzling, and creative platform that allows us to build and create basically whatever we want because it is open and extensible”.

  • Website: https://www.catbirdnyc.com/ 
  • Platform Used: Adobe Commerce
  • Industry: Jewelry
  • Traffic: 487.6K/month
  • Ranking: 20,501 (US) & 95,772 (Global)

DKNY

DKNY, short for Donna Karan New York, is a high-end fashion and apparel brand founded by designer Donna Karan in 1989. DKNY is known for its youthful, modern, and highly practical fashion products.

Top 20 eCommerce websites using Adobe Commerce (Magento)-DKNY
DKNY

DKNY leveraged Magento to build its fashion eCommerce website in 2023. Thanks to the advantages of open source, DKNY prioritizes user interface personalization, showcasing its distinctive brand style, and providing advanced features such as intelligent product search, product previews, and product customization.

  • Website: https://www.dkny.com/ 
  • Platform Used: Magento Open Source
  • Industry: Fashion
  • Traffic: 258K/month

Ranking: 95,191 (US) & 173,066 (Global)

Volkswagen Classic Parts

Volkswagen Classic Parts is a part of the Volkswagen Group, responsible for supplying genuine replacement parts for classic Volkswagen vehicles. Volkswagen Classic Parts is headquartered in Wolfsburg, Germany, and operates in over 100 countries worldwide.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Volkswagen Classic Parts
Volkswagen Classic Parts

The eCommerce website for Volkswagen parts features around 60,000 accessories, catering to the needs of both new and seasoned Volkswagen enthusiasts, bringing joy to fans of classic Volkswagen vehicles.

Initially, Volkswagen used Magento Commerce 1 for several years and reaped significant benefits from this open-source platform. Recently, Volkswagen Classic Parts decided to upgrade to Adobe Commerce and utilize Adobe Experience Manager to further develop the brand in the eCommerce market.

Laybyland

Laybyland is a ‘Buy Now, Pay Later’ retail business for consumer electronics established by Stuart Duff in 2012 in Australia. After two years of operation, Laybyland realized that the current CMS system using Drupal was not meeting the operational requirements and struggled to handle the growing data volume.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Laybyland
Laybyland

Therefore, Laybyland chose SECOMM to migrate the website to a robust eCommerce platform like Magento Open Source. With over 10 years of operation, thanks to a unique business strategy—the exclusive Lay-by payment process allowing customers to customize the time and frequency of instalments when shopping online—and a professionally controlled eCommerce system by SECOMM, Laybyland expanded the ‘Buy Now, Pay Later’ retail system to two other major markets, the United States and New Zealand.

“SECOMM’s technical expertise allowed us to successfully overcome these development challenges and deploy a website that has performed exactly as we wanted from day one.” – Stuart Duff, CEO at Laybyland

  • Website: https://www.laybyland.com.au/ 
  • Platform Used: Magento Open Source
  • Industry: ‘Buy Now, Pay Later’ Retail
  • Traffic: 80.6K/month
  • Ranking: 13,263 (Australia) & 641,341 (Global)

Covento

Covento is a young business in the renewable energy sector, operating in five countries: Denmark, Germany, Spain, the Netherlands, and France. At Covento, users can find the necessary spare parts/components for turbine models from various manufacturers and suppliers.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Covento
Covento

Jill Ashley Brandt, CEO of Covento, plans to leverage the continuous improvements of Adobe Commerce to make Covento more user-friendly for buyers and suppliers in the U.S. market, serving the goal of expanding the business.

  • Website: https://covento.com/ 
  • Platform Used: Adobe Commerce
  • Industry: Energy
  • Traffic: 27.1K/month
  • Ranking: 52,014 (Australia) & 3,204,045 (Global)

Di Dong Viet

Di Dong Viet is a reputable brand in the field of electronic devices and a strategic partner of global technology conglomerates such as Apple, Samsung, OPPO, Sony, ASUS, and more.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Di Dong Viet
Di Dong Viet

By using Magento Open Source, Di Dong Viet has successfully built a high-quality eCommerce website with features such as product management, shopping cart, online payment, order management, and various other extended features to create a convenient online shopping experience for customers.

  • Website: https://didongviet.vn/ 
  • Platform Used: Magento Open Source
  • Industry: Consumer Electronics
  • Traffic: 4.5M/month
  • Ranking: 281 (Vietnam) & 14,617 (Global)

CGV

CGV is one of the top 5 largest cinema chains globally and is a major film distributor and cinema chain in Vietnam, alongside Galaxy, Lotte Cinema, BHD Star Cineplex, and CineStar.

Top 20 eCommerce websites using Adobe Commerce (Magento)-CGV
CGV

CGV has built an eCommerce website on the Magento Enterprise platform (the paid version of Magento, now known as Adobe Commerce) to meet the feature requirements suitable for large enterprises like CGV.

  • Website: https://www.cgv.vn/ 
  • Platform Used: Magento Enterprise (Adobe Commerce)
  • Industry: Film
  • Traffic: 2M/month
  • Ranking: 600 (Vietnam) & 31,466 (Global)

Kids Plaza

Established in 2009, Kids Plaza is a major player in the eCommerce race in the Baby industry. Kids Plaza has deployed an eCommerce website on the Magento platform to efficiently manage a diverse and extensive product portfolio. The brand regularly runs promotional programmes such as gift shopping promotions, flash sales, buy 5 get 1 free, and loyalty point accumulation for attractive rewards.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Kids Plaza
Kids Plaza

This has contributed significantly to the increase in website traffic on every promotional occasion, and deploying Magento can enhance customization and scalability to handle sudden traffic increases. On average, the website receives about 1 million visits per month.

  • Website: https://www.kidsplaza.vn/ 
  • Platform Used: Magento Open Source
  • Industry: Mother & Baby
  • Traffic: 1.3M/month
  • Ranking: 1,047 (Vietnam) & 54,186 (Global)

Hoang Phuc International

Hoang Phuc International is a high-end fashion retailer for Kappa, Ecko Unltd, Superga, Replay, and Staple, established in 1989. After three decades of traditional business development, the brand decided to transition to participate in the eCommerce market.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Hoang Phuc International
Hoang Phuc International

To successfully develop the current eCommerce website, Hoang Phuc has used and converted many platforms. As of now, the business is using the Magento platform – an open-source eCommerce platform specializing in eCommerce.

  • Website: https://hoang-phuc.com/ 
  • Platform Used: Magento Open Source
  • Industry: Fashion
  • Traffic: 248.3K/month
  • Ranking: 3,602 (Vietnam) & 171,782 (Global)

Bach Long Mobile

Bach Long is one of the popular retailers of smartphones, tablets, and technology accessories in Vietnam. Similar to other consumer electronics retailers like CellphoneS, Di Dong Viet, Bach Long Mobile also chose the Magento platform to build their websites.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Bach Long Mobile
Bach Long Mobile

Therefore, the brand’s website has seen significant improvements in features, customization capabilities, and performance, helping the company attract more customers, grow its market share, and increase revenue and profits.

  • Website: https://bachlongmobile.com/
  • Platform Used: Magento Open Source
  • Industry: Consumer Electronics
  • Traffic: 197.3K/month
  • Ranking: 5,472 (Vietnam) & 254,860 (Global)

On Off

On Off is a lingerie brand established in 2005 with a mission to bring daily comfort to everyone. 

Top 20 eCommerce websites using Adobe Commerce (Magento)-On Off
On Off

On Off has chosen the Magento Open Source version, the free version of Magento, to build its eCommerce website to meet the company’s specific needs for features, customization capabilities, and system scalability.

  • Website: https://onoff.vn/
  • Platform Used: Magento Open Source
  • Industry: Fashion
  • Traffic: 156.9K/month
  • Ranking: 7,196 (Vietnam) & 326,722 (Global)

EROPI

EROPI is another prominent jewelry brand in Vietnam, specialising in distributing various types of gold, silver, jewelry, gemstones, pearls, wedding jewelry, and feng shui jewelry. After many years of operation, the company has not only expanded its chain of stores nationwide but also developed an online sales channel to meet the shopping needs of customers.

Top 20 eCommerce websites using Adobe Commerce (Magento)-EROPI
EROPI

The primary online channel that EROPI focuses on is the eCommerce website built on the Magento Open Source platform with superior customization capabilities. This allows EROPI to develop advanced features and flexible scalability, ensuring the long-term development goals of the business.

  • Website: https://eropi.com/ 
  • Platform Used: Magento Open Source
  • Industry: Jewelry
  • Traffic: 95.8K/month
  • Ranking: 13,832 (Vietnam) & 602,063 (Global)

Baya

At first, the company was established in 2006 under the name Uma Furniture Supermarket and officially changed its name to Baya Furniture and Decoration Supermarket in 2019. Despite the name change, the brand still retains its core values and brings customers high-quality furniture with simple, elegant designs, in line with contemporary trends, featuring neutral colours, and each piece having its own beauty.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Baya
Baya

As of the current time, Baya’s website attracts nearly 100,000 visits per month, thanks to the proper investment in building an eCommerce furniture website with the open-source Magento platform. The website features an attractive, captivating interface that is user-friendly.

  • Website: https://baya.vn/ 
  • Platform Used: Magento Open Source
  • Industry: Furniture
  • Traffic: 76K/month
  • Ranking: 7,544 (Vietnam) & 352,023 (Global)

Rohto Vietnam

Rohto is a well-known Japanese pharmaceutical and cosmetic brand established in 1899, specialising in manufacturing and selling eye care, skincare, lip care, hair care, cosmetics, pharmaceuticals, etc.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Rohto Vietnam
Rohto Vietnam

Rohto Vietnam’s eCommerce website is built on the Magento Enterprise version. Through Magento, the website is designed with an attractive and user-friendly interface, integrating features and customer support services to make shopping easier and more convenient.

  • Website: https://shop.rohto.com.vn/ 
  • Platform Used: Magento Enterprise
  • Industry: Health
  • Traffic: 69.7K/month
  • Ranking: 24,537 (Vietnam) & 853,571 (Global)

Annam Gourmet

Annam Gourmet, born out of a deep passion for European cuisine by the founders of the Annam Group, has been a strong player in the Vietnamese market for over 20 years. The Annam Gourmet store chain has expanded significantly, offering imported high-quality products such as premium food, wine, beverages, and cosmetics.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Annam Gourmet
Annam Gourmet

While Annam Gourmet had an existing online presence, it was primarily used for brand development, and the effectiveness of eCommerce was not a primary focus. To ensure the website is fully developed and operates smoothly, Annam Gourmet chose SECOMM and strategic partner Synova to develop the eCommerce website on the Magento Open Source 2 platform.

  • Website: https://shop.annam-gourmet.com/ 
  • Platform Used: Magento Open Source
  • Industry: Food & Beverage
  • Traffic: 49.4K/month
  • Ranking: 16,711 (Vietnam) & 643,508 (Global)

Here is a list of the top 20 eCommerce websites using the Adobe Commerce (Magento) eCommerce platform in both the international and Vietnamese markets.

Is the Adobe Commerce (Magento) development solution suitable?

With deep experience and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and implementing eCommerce that businesses are facing.

Contact SECOMM now or call directly on the hotline (028 7108 9908) for free advice on developing eCommerce on the Adobe Commerce (Magento) platform!

  • Comprehensive understanding: Provide a comprehensive eCommerce solution from consulting, development, and operation to the growth of the eCommerce system.
  • Deep expertise: Over 8 years of experience in implementing complex eCommerce systems for clients from various countries.
  • Customized solutions: Propose eCommerce solutions including technology architecture and a suitable team for each business.
  • Flexible progress: The project timeline and progress are adjusted according to the specific needs of the business.
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Top 20 eCommerce websites using WooCommerce
TOP 20 ECOMMERCE WEBSITES USING WOOCOMMERCE
02/01/2024
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WooCommerce is an open-source plugin for WordPress, that enables businesses to turn their brand’s content website into an online store. According to WooCommerce’s report, as of July 2023, over 6 million eCommerce websites are using WooCommerce, capturing more than 25% of the global eCommerce market share.

Here are some well-known brands using WooCommerce in both the international and Vietnamese markets.

Dr. Scholl’s

Established by Dr. William Mathias Scholl over 110 years ago, Dr. Scholl’s has become a trusted name in foot health care. The brand is known for various innovative products, from shoe insoles and foot-shaping tools to specialized treatment methods.

Top 20 eCommerce websites using WooCommerce-Dr. Scholl’s
Dr. Scholl’s

Despite being a globally renowned brand, Dr. Scholl’s continues to advance with strategies to maximize online sales. By utilizing the open-source eCommerce platform WooCommerce, Dr. Scholl’s has streamlined the process of building an eCommerce website and rationalized the online sales process.

Wienerschnitzel 

Wienerschnitzel is the world’s largest hot dog chain, founded by John Galardi in 1961. Currently serving over 120 million hot dogs annually, Wienerschnitzel’s website is built using WooCommerce to enter the eCommerce market. 

Top 20 eCommerce websites using WooCommerce-Wienerschnitzel
Wienerschnitzel

This system also connects franchisees with the main management system, allowing customers to easily locate the nearest restaurants through Google Maps API.

Superdrug Health Clinics

Superdrug Health Clinics is the second-largest well-known health clinic in the UK, with a presence throughout the United Kingdom. The clinics at Superdrug offer various eCommerce pharmaceutical services such as vaccinations for children, sexual health screenings, flu vaccinations, and occupational health services.

Top 20 eCommerce websites using WooCommerce-Superdrug Health Clinics
Superdrug Health Clinics

By building a basic eCommerce website using WooCommerce, customers can schedule free consultations with nurses/pharmacists or book appointments at specific locations.

GoComics

GoComics is a popular online comic and cartoon business in the United States. Some iconic cartoons associated with GoComics include Calvin and Hobbes, Garfield, Peanuts, and The Far Side, alongside recent successes like Pearls Before Swine, The Boondocks, and Foxtrot.

Top 20 eCommerce websites using WooCommerce-GoComics
GoComics

By building a WooCommerce website, users can choose between two membership options – free and premium – to gain personalized access to the GoComics library and shop online for items such as art prints, books, and calendars, ideal for comic enthusiasts of all ages.

The Kind Pen

The Kind Pen is a vape (electronic cigarette) manufacturing company based in Ocean City, New Jersey, USA. With a lifetime warranty and over 1,000,000 satisfied customers, this brand has quickly become a trusted name in the industry.

Top 20 eCommerce websites using WooCommerce-The Kind Pen
The Kind Pen

Kind Pen has decided to use WooCommerce to enhance the user experience on its online store. Images are optimized and converted into fast-loading formats without compromising quality, CSS and JavaScript files are compressed and merged, and with WordPress and WooCommerce extensions, the results have yielded unexpected benefits for user experience, such as a more than 35% increase in website loading speed.

Badeloft

Badeloft is an online retailer of bathroom fixtures founded by Cedric Christiani in Berlin, Germany, in 2009. After achieving certain successes in their home country, Cedric set his sights on the U.S. market. He recruited some high school friends, Eric Jensen and Tyler Kuhlman, and together, they established Badeloft USA at the end of 2013. Today, the company has rapidly expanded to the point where its sales have surpassed the European market.

Top 20 eCommerce websites using WooCommerce-Badeloft
Badeloft

In 2017, Badeloft decided to transition its eCommerce website platform from X-Cart to WooCommerce due to its customization capabilities and the availability of numerous extensions.

All Blacks

All Blacks is the national rugby team of New Zealand and is the most successful international sports team in the past 100 years. With such a long and illustrious history, it’s no surprise that the team’s jerseys, training gear, and support equipment are highly favoured by fans worldwide.

Top 20 eCommerce websites using WooCommerce-All Blacks
All Blacks

This provided the foundation for All Blacks to establish an online store for the brand on WooCommerce, offering a variety of products for supporters of all ages.

We selected WooCommerce as it allowed for easy integration into the team’s other back-office systems.“– Norm McKenzie, Meta Digital

  • Website: https://allblackshop.com/ 
  • Industry: Fashion
  • Traffic: 87.6K/month
  • Ranking: 6,757 (New Zealand) & 434,042 (Global)

Telldus

Telldus is a Swedish brand specializing in home automation products, aiming to provide simple solutions to everyday problems to enhance one’s quality of life tremendously.

Top 20 eCommerce websites using WooCommerce-Telldus
Telldus

We believe that simple solutions to small everyday problems can increase one’s quality of life tremendously.”

To expand its customer base in Sweden, Tellus chose WooCommerce to build its website due to its customization capabilities and support for integration with enterprise resource planning (ERP) systems and product information management (PIM).

  • Website: https://telldus.com/ 
  • Industry: Consumer Electronics
  • Traffic: 86.7K/month
  • Ranking: 7,721 (Sweden) & 449,029 (Global)

Grace Loves Lace

Grace Loves Lace is a wedding fashion brand founded by Megan Ziems in 2011 in Australia. The brand is renowned for its beautiful, handcrafted, and custom-fitted wedding attire.

Top 20 eCommerce websites using WooCommerce-Grace Loves Lace
Grace Loves Lace

After years of development in both offline and online markets, Grace Loves Lace has become one of the most popular and successful eCommerce websites for wedding fashion nationwide. The success is, in part, attributed to the WooCommerce website system designed to focus on professional product images and optimized for high conversion rates and mobile-friendliness.

Daelmans Stroopwafels

Daelmans Stroopwafels is the world’s leading company in Stroopwafels (traditional Dutch syrup waffles). Established in 1909, Daelmans has elevated the stroopwafel to become a globally popular pastry.

Top 20 eCommerce websites using WooCommerce-Daelmans Stroopwafels
Daelmans Stroopwafels

Over the years, the small bakery in Vlijmen has evolved into an international business. Therefore, building a WooCommerce website is essential, allowing customers to shop online and design their custom stroopwafel boxes.

Hai Trieu

Established in 1991, Hải Triều has over 30 years of experience in the watch market. To become the leading watch retailer in Vietnam, Hải Triều has combined its eCommerce strategy on the WooCommerce platform with a unique business model to adapt to changes in the market and consumer preferences.

Top 20 eCommerce websites using WooCommerce-Hai Trieu
Hai Trieu

As of now, Hai Trieu’s eCommerce website has over 2 million monthly visits and is a prominent figure consistently topping the rankings in the fashion eCommerce sector in Vietnam (according to iPrice).

Dien Thoai Vui

Dien Thoai Vui – The name carries a commitment to bring joy and happiness to customers with damaged phones or other electronic devices such as laptops, tablets, smartwatches, etc.

Top 20 eCommerce websites using WooCommerce-Dien Thoai Vui
Dien Thoai Vui

After many years of operation, Dien Thoai Vui has become a familiar destination for many customers both online and offline. The website system of Dien Thoai Vui is built on WooCommerce, allowing customization to a certain extent for the consumer electronics industry’s functionalities, as well as supporting integration with many third-party services.

Clickbuy

Clickbuy is a well-known retail system for technology products in Vietnam, established in 2012. Currently, the Clickbuy system has expanded to include 5 stores and 2 modern service centres in Hanoi and Ho Chi Minh City.

Top 20 eCommerce websites using WooCommerce-Clickbuy
Clickbuy

Similar to Dien Thoai Vui, Clickbuy is also built on WooCommerce due to its customization capabilities and integration with many third-party services through WordPress.

  • Website: https://clickbuy.com.vn/ 
  • Industry: Consumer Electronics
  • Traffic: 1.2M/month
  • Ranking: 1,254 (Vietnam) & 64,647 (Global)

Nha Thuoc Than Thien

Nha Thuoc Than Thien is a retail pharmacy chain meeting GPP standards in Vietnam. This brand specializes in prescription drugs, over-the-counter medicines, and some other healthcare products.

Top 20 eCommerce websites using WooCommerce-Nha Thuoc Than Thien
Nha Thuoc Than Thien

The business combines an offline pharmacy model with an online pharmacy through its main sales channel, an eCommerce website developed with WooCommerce. The website is designed for easy navigation, featuring basic functionalities that help customers easily search for products, make purchases, and track orders.

Paula’s Choice

Paula’s Choice is a skincare and cosmetics brand founded by Paula Begoun, a leading expert in beauty and skincare. This brand is renowned for producing high-quality and meticulously researched skincare products, often recognized for their simplicity and transparency in ingredient disclosure.

Top 20 eCommerce websites using WooCommerce-Paula's Choice
Paula’s Choice

After establishing a presence in the Vietnamese market, Paula’s Choice decided to build a website on the WooCommerce platform for the ability to customize the website and leverage the existing functional system.

  • Website: https://paulaschoice.vn/ 
  • Industry: Cosmetics
  • Traffic: 211.5K/month
  • Ranking: 4,170 (Vietnam) & 197,732 (Global)

Bo Shop

Beauty enthusiasts in Ho Chi Minh City undoubtedly know about Bo Shop, a brand that offers a wide range of quality cosmetics from skincare to makeup at specific and affordable prices, catering to all beauty care needs.

Top 20 eCommerce websites using WooCommerce-Bo Shop
Bo Shop

To become the leading cosmetics retail brand in Vietnam, the company swiftly developed an eCommerce website with WooCommerce to align with modern business trends.

  • Website: https://www.boshop.vn/ 
  • Industry: Cosmetics
  • Traffic: 186.8K/month
  • Ranking: 6,409 (Vietnam) & 298,796 (Global)

AB Beauty World

AB Beauty World (ABBW) emerged amid the Covid-19 pandemic in 2020, positioning itself as the leading family cosmetics hypermarket in Vietnam. Despite the seemingly untimely launch, the brand did not succumb to adversity.

Top 20 eCommerce websites using WooCommerce-AB Beauty World
AB Beauty World

Just two years after opening its first store, AB Beauty World has grown and expanded to nearly 20 branches across districts and neighbourhoods in Ho Chi Minh City, thanks to timely adaptation and a focus on eCommerce development.

The cosmetics selling website of AB Beauty World is built with WooCommerce, featuring industry-specific design and functionality. In a short time since its launch, the website has garnered high traffic for a newcomer in the digital transformation race.

Orchard 

Founded in 2004, Orchard is the destination for over 200 premium perfume brands worldwide. To become the number one perfume retail brand in Vietnam, Orchard early on implemented eCommerce to tap into the ‘gold mine’ of this market.

Top 20 eCommerce websites using WooCommerce-Orchard
Orchard

To date, Orchard’s eCommerce website, built with WooCommerce, is the top choice for customers who love to shop for perfumes online.

  • Website: https://orchard.vn/ 
  • Industry: Perfume
  • Traffic: 67.2K/month
  • Ranking: 19,314 (Vietnam) & 772,251 (Global)

Nha Xinh

With a minimalist and cosy interior design style, Nhà Xinh (Beautiful Home) chooses simplicity for each of its products. This is evident in the eCommerce website’s interface, which is built on the WooCommerce platform, and features a simple and user-friendly design.

Top 20 eCommerce websites using WooCommerce-Nha Xinh
Nha Xinh

In addition, Nha Xinh’s website incorporates 360-degree technology, allowing customers to experience the company’s furniture products remotely in a realistic manner, exploring every nook and cranny of the room and every angle of the product with detailed information and pricing for each item.

  • Website: https://nhaxinh.com/ 
  • Industry: Furniture
  • Traffic: 41.6K/month
  • Ranking: 41,251 (Vietnam) & 1,547,325 (Global)

Winecellar

Established in 2007, Vietnam Wine Cellar Co., Ltd. is one of the largest wine companies in Vietnam, specializing in providing a wide range of products, including wine, beer, whiskey, food, mineral water, tea, and high-quality ceramics.

Top 20 eCommerce websites using WooCommerce-Winecellar
Winecellar

Winecellar pursues an eCommerce business model by investing in building a website on the WooCommerce platform. Through this, the company can easily reach numerous potential customers in the online market.

  • Website: https://winecellar.vn/ 
  • Industry: Wine
  • Traffic: 31.4K/month
  • Ranking: 73,054 (Vietnam) & 3,034,069 (Global)

Above is a list of the top 20 eCommerce websites using the WooCommerce platform in both the international and Vietnamese markets.

With deep expertise and experience in developing complex eCommerce systems on WooCommerce for various clients such as Laybyland (Australia, the US, New Zealand), Jasnor (Australia, New Zealand), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and implementing eCommerce solutions that businesses are currently facing.

Contact SECOMM today or call directly on the hotline (028 7108 9908) for a free consultation on deploying a WooCommerce website for your brand.

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The Journey of Building a Jewelry eCommerce Website
THE JOURNEY OF BUILDING E JEWELRY ECOMMERCE WEBSITE
02/01/2024
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According to Grand View Research, the global jewelry eCommerce market is predicted to reach USD 117.8 billion by 2027, with a CAGR of 12.2% from 2022 to 2027. According to Research and Markets, the United States is the largest jewelry eCommerce market in the world, with expected revenue of USD 45.6 billion by 2027. Other regions, including China, India, and Southeast Asia, are also experiencing rapid growth.

Several jewelry brands have successfully implemented eCommerce early on and achieved unexpected success, such as Cartier, Tiffany & Co., PNJ, ANA LUISA, Missoma, etc. The common characteristic of these brands lies in comprehensive eCommerce websites that cater to customers’ needs for purchasing jewelry and gemstones.

For more information:

With nearly 10 years of experience in eCommerce, SECOMM has outlined the common journey of building jewelry eCommerce websites in Vietnamese businesses.

Phase 1: Building the basic jewelry eCommerce website

The Journey of Building a Jewelry eCommerce Website-Phase 1-Building the basic jewelry eCommerce website
Phase 1: Building the basic jewelry eCommerce website

Determining Objectives

Firstly, businesses in the jewelry industry need to clearly define their goals and prioritize each of these goals when planning the development of an eCommerce website.

In the long-term vision, businesses may be interested in building and strengthening their brand presence in the online market, exploring the potential of online customers, and optimizing business operations from online to offline.

For short-term objectives, businesses may prioritize monitoring and analyzing customer behaviour on the website, assessing the effectiveness of online marketing campaigns to improve sales performance.

When setting objectives, the timeframe is also a crucial factor. Businesses may choose to deploy quickly to penetrate the eCommerce market or even opt for a gradual deployment to have time for testing, evaluation, and adaptation to this large and competitive market.

Choosing an eCommerce Platform

Currently, two popular types of platforms support the development of eCommerce websites: SaaS (Software as a Service) and open source.

The Journey of Building a Jewelry eCommerce Website-Comparison table of SaaS vs Open Source platforms
Comparison table of SaaS vs Open Source platforms

Read more:

Typically, new businesses entering the eCommerce market will choose SaaS platforms to save time and costs during the initial stage of building an eCommerce website. Subsequently, businesses may transition to open-source platforms for the development of more advanced eCommerce websites.

However, businesses can also choose an open-source platform right from the start to build a basic eCommerce website and later upgrade the system over time on the same platform to avoid the need for platform migration in later stages.

Design website interface

When designing the website interface, businesses need to meet basic criteria such as UI/UX standards, reflecting the brand’s characteristics, presenting products consistently, providing complete usage instructions, etc.

The Journey of Building a Jewelry eCommerce Website-Bvlgari eCommerce website interface
Bvlgari eCommerce website interface

Currently, there are three ways to design the interface, including:

  • Use ready-made themes: Optimize interface design costs but may limit the brand positioning due to the risk of theme duplication with other websites.
  • Customize themes according to needs: Save costs while adding some brand identity elements such as colours, fonts, layout, etc. However, effective theme customization requires a specialized and experienced team.
  • Design a custom theme: Businesses will have a website tailored to their brand. However, this approach requires more investment in design costs and time.

In this stage, businesses often choose ready-made themes to save costs, but some financially stronger businesses may opt for the other two methods to better position their brand.

Build features for the website

In this stage, businesses can prioritize the development of basic functions to meet the most fundamental needs when operating a jewelry eCommerce website. Some essential functions that should be included in a jewelry eCommerce website are:

  • Category Management: Control data, product functions, categories, prices, inventory quantities, and images/videos for smooth operation and optimized business.
  • Store Management: Manage inventory quantities, and control business operations, and personnel for each branch.
  • Cart & Checkout: Manage the shopping cart and customer checkout information.
  • Customer Management: Manage customer information to improve marketing efficiency, shopping experience, and overall customer satisfaction.
  • Marketing Management: Optimize SEO and implement marketing programs using supportive tools to boost sales for the business.
  • Sales Management: Establish and operate sales processes, orders, payments, and shipping.
  • Content Management: Develop and optimize all content-related aspects for CMS pages, image storage, theme customization, and website design.
  • System Management: Assign administrator roles for system operation, and review the best methods for security, maintenance, and overall system care.
  • Analysis & Reporting: Support track, measure the performance of the eCommerce system, and plan for future strategies.

Complete Legal Procedures

After successfully completing the features, testing, and launching of the website, the business needs to fulfil legal procedures related to eCommerce operations. According to Decree 52/2013/ND-CP issued by the Government of Vietnam, individuals or organizations owning eCommerce websites for sales are required to notify or register with the Ministry of Industry and Trade through the Public Service Portal of the Ministry of Industry and Trade.

Note: Websites that operate for an extended period or fail to register/notify the competent management authority within the specified time frame may be subject to administrative penalties as stipulated by the regulations.

Phase 2: Building an Advanced eCommerce Jewelry Website

The Journey of Building a Jewelry eCommerce Website-Phase 2-Building an Advanced eCommerce Jewelry Website
Phase 2: Building an Advanced eCommerce Jewelry Website

Reevaluate Objectives

When a business is in the development phase and the market is undergoing significant changes, adjusting objectives becomes necessary. This is particularly crucial when leadership needs to review the business strategy and make decisions regarding investing in an eCommerce website, including both time and budget considerations.

In this phase, businesses often focus on setting short-term and long-term goals for the online jewelry business system. For long-term objectives, businesses may consider expanding the brand presence in the market, building a loyal customer program, and promoting the purchasing habits of jewelry and gemstone customers in the middle and upper classes. These goals lay the foundation for sustainable development and prosperity in the future.

Regarding short-term goals, businesses may concentrate on attracting additional potential customers, increasing revenue, and supporting the eCommerce marketing strategy. Tools such as Influencer Marketing may be prioritized to drive rapid growth and create immediate business opportunities.

Overall, establishing specific goals and adjusting them based on market conditions and business development is a crucial part of managing and succeeding in the eCommerce jewelry industry.

Platform Selection for Transition

When basic SaaS platforms are no longer sufficient to support the expansion of the website system, businesses will need to transition to more specialized platforms such as Adobe Commerce, Shopify Plus, BigCommerce Enterprise to develop a more advanced eCommerce jewelry website.

The Journey of Building a Jewelry eCommerce Website-Comparison Table Adobe Commerce vs Shopify Plus vs BigCommerce Enterprise
Comparison Table Adobe Commerce vs Shopify Plus vs BigCommerce Enterprise

Read more: 

Of course, when switching platforms, businesses will face challenges such as conversion costs, time required for staff training on the new platform, and potential data loss during the platform migration.

Choosing development resources

To build a professional and complex eCommerce website, businesses need to choose suitable resources to implement the project. Generally, there are two main options: building an in-house team or partnering with a professional development partner. Regardless of the choice, specialized knowledge and experience in the chosen field are crucial.

When deciding to build an in-house team, businesses need to recruit and train IT and eCommerce personnel with knowledge and practical experience on the chosen platform. This may require a significant amount of time and financial resources to build a suitable workforce. However, this approach allows the business to have better control over resources and the ability to make adjustments, developing the website system according to specific requirements.

Another option is to collaborate with a professional development partner. In this case, businesses should seek a partner with extensive experience in eCommerce, a professional team, clear work processes, and the ability to handle complex projects. Collaborating with specialized units helps businesses learn and accumulate more experience while developing an eCommerce website that suits the specific characteristics of the jewelry industry.

Therefore, the choice between building an in-house resource and collaborating with a development partner depends on the goals, resources, and specific requirements of the business.

Redesigning the website interface

During the platform transition process, businesses may decide to keep the current website interface if the brand believes it still aligns with the strategy and the new platform. However, many businesses often choose to redesign the interface to ensure that the eCommerce website reflects the brand’s business strategy and the new platform accurately.

The Journey of Building a Jewelry eCommerce Website-Chopard eCommerce website interface
Chopard eCommerce website interface

Similar to the previous stage, businesses have several options when designing the eCommerce website interface: using ready-made themes available on the market, customizing themes, and designing a unique interface.

In the jewelry industry, customizing or designing a unique interface is often prioritized to showcase the uniqueness and sophistication of the products. However, the final decision should be based on the business strategy and resources available.

Platform Conversion and Data Migration

After choosing a suitable conversion platform, the redesign of the system and platform conversion is crucial. This requires a high level of expertise from solution architects to design a system that can address the challenges the business is facing and align with the long-term development journey and business model of the enterprise.

In addition, the process of migrating data also needs to be carried out carefully to limit the risk of data loss or errors for the business. Typically, data conversion is automated as much as possible to avoid potential errors.

The platform conversion process includes the following steps:

The Journey of Building a Jewelry eCommerce Website-Platform Conversion and Data Migration
Platform Conversion and Data Migration
  • Current State Analysis: Detailed evaluation of the existing system, including the database, interface design, integrations, and any custom options implemented.
  • Modeling: Detailed data modelling, determining source and target systems, data formats, and data structures to visualize how data will move and plan the most appropriate conversion.
  • Conversion Planning: Develop a detailed plan for the conversion process, including timelines, resources, and participants.
  • Integration and Data Transfer: Extract data from the old system and record it in the new system, including information about products, orders, customers, and other relevant data. Common conversion methods include data file import/export, manual conversion, and automated conversion.
  • Testing and Quality Assurance: Conduct comprehensive testing to identify and fix errors to ensure that the conversion is carried out according to the plan, the system operates smoothly and securely, and that the data has been fully and accurately migrated.

Upgrade System Functions

In addition to basic functions, at this stage, businesses should focus on building more sophisticated system functions, including advanced and industry-specific features for the jewelry sector.

The Journey of Building a Jewelry eCommerce Website-Upgrade System Functions
Upgrade System Functions
  • Virtual Try-On: Integrate augmented reality (AR) or virtual reality (VR) tools to allow customers to visualize how jewelry items will look when worn.
  • Wishlist: Enable customers to save favourite items for future reference, encouraging revisits and conversions.
  • Product Recommendations: Utilize artificial intelligence (AI) technology to deploy product recommendation tools based on customer behaviour and preferences.
  • Loyalty Program: Establish a loyalty program to reward frequent customers with discounts, exclusive offers for new collections, and other incentives.

Furthermore, businesses need to continuously innovate and update to develop user-friendly functions and keep up with market trends.

Operations & System Maintenance

Operating an eCommerce system is an ongoing process that businesses must carry out to ensure the system operates smoothly and efficiently. This process includes the following crucial tasks:

The Journey of Building a Jewelry eCommerce Website-Operations & System Maintenance
Operations & System Maintenance
  • Resource Management: This involves monitoring and managing fundamental resources such as server hardware, application software, data, and IT personnel. This ensures that the system is provided with sufficient resources to operate smoothly.
  • Process Management: Ensuring that all system operation processes are carried out efficiently. This may include processes for new development, deployment, daily operations, and regular maintenance.
  • Incident Management: For any system, incidents can occur. The incident management process involves identifying the cause of the incident, swiftly and effectively addressing it, and establishing preventive measures to avoid similar incidents in the future.
  • Change Management: When there are changes in the system, change management ensures that the impacts of these changes are carefully assessed. Implementing changes must be done safely and effectively to avoid unintended incidents.

Additionally, continuous care, maintenance, updates, and upgrades of the website system are essential for businesses to sustain sustainable growth and adapt quickly to changes in the eCommerce market, especially in the jewelry and gemstone product sector.

Implementing Growth Strategies

After a period of operation, businesses should shift their focus to eCommerce marketing strategies or omnichannel strategies to boost the sales of jewelry products.

Implementing omnichannel involves setting up a seamless sales, marketing, and management system through various channels such as the website, social media platforms (Facebook, Instagram, Zalo, TikTok Shop), and eCommerce platforms (Shopee, Tiki, Lazada, Sendo) to optimize the customer experience and enhance business efficiency.

Developing a comprehensive marketing strategy and plan based on key eCommerce marketing channels such as Content Marketing, SEO/SEM, Email Marketing, and Affiliate Marketing is essential for rapid business growth.

In conclusion, the journey of building an eCommerce website for the jewelry market in Vietnam is not an easy one. This journey requires businesses to invest a significant amount of time and budget to research the most suitable eCommerce strategy for each stage of their development.

Understanding the difficulties and challenges that businesses face when building an eCommerce jewelry website, SECOMM is ready to provide free consultations and detailed solutions for the development of an eCommerce system tailored to the specific needs of each business.

Contact SECOMM today or call directly at the hotline (028 7108 9908) for a free and detailed consultation.

Read More
Top 5 eCommerce Platforms for Building Jewelry Websites
TOP 5 ECOMMERCE PLATFORMS FOR BUILDING JEWELRY WEBSITES
02/01/2024
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eCommerce is increasingly thriving and becoming a popular sales channel, especially in the jewelry industry, with global eCommerce jewelry sales reaching $100 billion in 2022 and projected to reach $150 billion in 2025.

To harness the immense potential of this market, choosing the right eCommerce platform is a crucial part of the success of your jewelry business in this billion-dollar market

Read more: What opportunities are open to jewelry eCommerce?

Criteria for Choosing an eCommerce Platform for Jewelry

Professional Interface

A professional interface is one of the crucial criteria to consider when building an eCommerce website for jewelry. This criterion helps businesses create a positive impression on customers, increase conversion rates, and boost sales.

Top 5 eCommerce Platforms for Building Jewelry Websites-Professional Interface
Professional Interface

Here are some factors to note when designing the website interface:

  • Aesthetic Appeal: The interface should be beautifully designed, visually appealing, and aligned with the jewelry industry and brand identity.
  • User-Friendly: Ensure user-friendly elements, making it easy for customers to navigate and shop for products.
  • High-Quality Images/Videos: Businesses should use high-quality, clear, and high-resolution images/videos to assist customers in detailed product examination.
  • Compatibility: The interface should be compatible with various devices, especially mobile devices, to capitalize on the Mobile Commerce trend, making shopping more convenient for customers.

Specialized Functional System

When building a jewelry website, in addition to basic eCommerce functions, businesses need to focus on developing advanced features that address industry-specific needs:

  • Virtual Try-On: Integrate augmented reality (AR) or virtual reality (VR) tools to allow customers to visualize how jewelry will look when worn.
  • Wishlist: Enable customers to save favourite items for future reference, encouraging return visits and conversions.
  • Product Recommendations: Utilize artificial intelligence (AI) technology to deploy product recommendation tools based on customer behaviour and preferences.
  • Loyalty Program: Establish a loyalty program to reward frequent customers with discounts, exclusive offers for new collections, and other incentives.
Top 5 eCommerce Platforms for Building Jewelry Websites-Specialized Functional System
Specialized Functional System

High Scalability

An eCommerce jewelry website needs to have high scalability to meet the evolving needs of the business in the future. Here are some factors to consider when evaluating scalability:

  • Scalability in Size: As the business grows and requires the deployment of large-scale marketing campaigns, the website system needs to handle high traffic and large datasets.
  • Scalability in Functionality: As behaviours and markets change, businesses need to develop new features or integrate with third-party modules and applications to meet the evolving needs of the business.
  • Scalability in Design: After a period of online business, jewelry website administrators may want to customize or redesign the website interface to align with the new brand identity as well as the market and user preferences.

High Security

Jewelry is a high-value item, so an eCommerce jewelry website needs to have high security to ensure the safety of customer information and prevent fraudulent activities and theft online.  

As eCommerce jewelry websites often require customers to provide personal information such as name, address, phone number, email, credit card details, bank account numbers, etc., for ordering and payment purposes, ensuring the security of this information is crucial. If this information is compromised, customers may fall victim to scams, lose money, or have their privacy violated.

Top 5 eCommerce Platforms for Building Jewelry Websites

Shopify

Shopify is a SaaS eCommerce platform founded in 2006. Over the years, Shopify has rapidly become a leading platform in the eCommerce industry, supporting numerous businesses worldwide in establishing and growing their online presence.

Top 5 eCommerce Platforms for Building Jewelry Websites-Shopify
Shopify

The costs associated with using the Shopify platform vary and include:

  • Basic: $19/month, suitable for personal or small businesses.
  • Shopify: $79/month, suitable for small businesses.
  • Advanced: $299/month, suitable for large businesses.
  • Starter: $5/month, with features for social media payment and messaging apps for businesses.
  • Retail: $89/month, includes employee management, inventory, and loyalty program features for retail stores.
  • Commerce Components: Customized quotes, offering third-party modules for integration into the business’s eCommerce website.
  • Shopify Plus: Customized quotes, designed for large enterprises.
  • Shopify Hydrogen & Oxygen: Customized quotes, tailored for businesses with Headless Commerce deployment needs.

Read more: Top 5 benefits when applying Headless Commerce in 2023

Evaluating the suitability of Shopify for the jewelry industry:

  • Website Interface: Shopify provides a variety of visually appealing and professional website interface templates for the Basic, Shopify, and Advanced versions. Additionally, businesses can use Shopify Plus or Shopify Hydrogen to customise the website interface or design a unique look to align with their brand and business needs.
  • Functionality: Shopify supports many essential features for online businesses, but specialized features for the jewelry industry may require significant time and budget investment. However, these features operate with exceptionally high performance.
  • Scalability: Being a SaaS platform, Shopify’s scalability has some limitations, especially in terms of customization compared to open-source platforms.
  • Security: Shopify employs advanced security technologies to safeguard customer information, including customer data encryption to prevent unauthorized access, two-factor authentication to enhance customer account security, and secure payment technologies to prevent fraud.

Several jewelry businesses currently utilizing Shopify for their eCommerce websites include Made by Mary, MISSOMA, Pura Vida Bracelets, and J&CO.

Shopaccino

Shopaccino is a SaaS platform established in 2014 in India, specializing in assisting both B2C and B2B businesses in building eCommerce websites across various industries, including the jewelry sector.

Top 5 eCommerce Platforms for Building Jewelry Websites-Shopaccino
Shopaccino

Shopaccino currently offers three main solutions:

  • Starter: $200/year, suitable for newly starting eCommerce businesses.
  • Basic: $400/year, suitable for small businesses.
  • Professional: $600/year, suitable for medium-sized businesses.
  • Advanced: $1000/year, suitable for large enterprises.

Evaluating the suitability of Shopaccino for the jewelry industry:

  • Website Interface: Currently, Shopaccino provides 9 free themes for building eCommerce jewelry websites. However, businesses may find it challenging to customize these existing themes or request bespoke designs, as it may impact the entire system of this SaaS platform.
  • Functionality: Although Shopaccino has features that support building jewelry eCommerce websites, customization or integration of third-party services according to specific needs may be limited.
  • Scalability: Similar to Shopify and other SaaS platforms, the scalability of the Shopaccino platform is not highly rated.
  • Security: Shopaccino’s operational principle is to secure the existing data on the server system, relieving businesses from concerns about security issues.

Some jewelry businesses currently using Shopaccino include Navratan, KOSH, Bibelot Jewels, Greytone, Hiranya Store, Lavie Jewelz, and Euro Gems S.R.L.

Shift4Shop 

Shift4Shop is an eCommerce platform developed by Shift4 Payments, a technology payment company. Shift4Shop provides a comprehensive eCommerce solution for businesses of all sizes and industries, including jewelry businesses.

Top 5 eCommerce Platforms for Building Jewelry Websites-Shift4Shop
Shift4Shop

Currently, Shift4Shop only offers services in the U.S. market with four solutions ranging from free to fee-based:

  • End-to-End eCommerce: Free, available only when processing credit card payments through Shift4Shop in the U.S.
  • Basic Store: $29/month, suitable for businesses with limited revenue up to $100,000/year.
  • Plus Store: $79/month, suitable for businesses with limited revenue up to $250,000/year.
  • Pro Store: $229/month, suitable for businesses with limited revenue up to $1,000,000/year.
  • Enterprise Store: $1,999/month, suitable for businesses with revenue over $10,000,000/year.

Evaluating the suitability of Shift4Shop for the jewelry industry:

  • Website Interface: Shift4Shop provides 5 free themes for the jewelry industry and supports customization of these templates, but it does not support custom-designed interfaces.
  • Functionality: Shift4Shop offers all the necessary functions for basic eCommerce websites and the jewelry industry. However, customization of functions and integration of third-party services may not be straightforward.
  • Scalability: Similar to other SaaS platforms, the scalability of the Shift4Shop platform is not highly rated.
  • Security: Shift4Shop employs advanced security technologies to protect customer information, ensuring the safety of customer personal and payment information.

Some brands currently using Shift4Shop include Jewelry Supply, Too Cute Beads, Sasha’s Gemstone Jewelry, Alara Jewelry, Diamond Jewelry NY, and Just Mens Rings.

WooCommerce

WooCommerce is an open-source eCommerce plugin developed for the WordPress platform, one of the most popular content management systems (CMS) worldwide. WooCommerce allows businesses to turn their WordPress websites into online stores or integrate eCommerce features into existing websites.3

Top 5 eCommerce Platforms for Building Jewelry Websites-WooCommerce
WooCommerce

The cost of using WooCommerce depends on the complexity of each project, averaging $1,000 for a basic eCommerce website and $10,000 for a deeply customized eCommerce website.

Evaluating the suitability of WooCommerce for the jewelry industry:

  • Website Interface: WooCommerce provides numerous free and premium themes and plugins to help businesses create beautiful and professional-looking jewelry eCommerce websites. Additionally, businesses can customize or design their interfaces to align with their brand.
  • Functionality: WooCommerce offers all the necessary features for online jewelry businesses. Being open-source, businesses can customize functions or integrate function-extending plugins as needed.
  • Scalability: WooCommerce’s scalability in terms of design and functionality is relatively good. However, its ability to handle high traffic during peak sales seasons is not highly rated.
  • Security: WooCommerce is designed with robust security features to protect customer data and payments, including integrated SSL for customer data encryption, two-factor authentication, and regular security updates.

Some businesses using WooCommerce to build jewelry websites include April Soderstrom, NEWTWIST, Waufen, Hyo Silver, Alkemistry, Oxétte, Arden Jewelers, and Binenbaum Antiques & Jewelry.

Adobe Commerce (Magento)

Adobe Commerce, formerly known as Magento Commerce, is a professional and popular eCommerce system. Adobe Commerce is part of the Adobe Experience Cloud product line and is designed to help businesses build eCommerce websites.

Top 5 eCommerce Platforms for Building Jewelry Websites-Adobe Commerce (Magento)
Adobe Commerce (Magento)

Currently, Adobe Commerce offers two main versions:

  • Adobe Commerce (Magento Commerce): This is the premium version of Magento designed for large enterprises, with development costs ranging from $100,000 to $500,000 per project.
  • Magento Open Source: Formerly known as Magento Community Edition, this is the open-source, free version of Magento, with development costs ranging from $50,000 to $100,000 per project.

Read more: Magento Open Source vs Magento Commerce Real Comparison 

Evaluating the suitability of Adobe Commerce for the jewelry industry:

  • Website Interface: Adobe Commerce does not support ready-made themes like other platforms, but businesses can find templates on the marketplace or from the developer community. Additionally, businesses have the freedom to customize or design their interfaces for their website.
  • Functionality: Adobe Commerce possesses all the features needed for a complete eCommerce website. Furthermore, Adobe Commerce has a global technical support community with experienced experts and professional development units to meet any business functionality requirements.
  • Scalability: A notable feature of the Adobe Commerce platform is its high scalability, allowing businesses to add additional features and integrate external applications as needed.
  • Security: All versions of Adobe Commerce have high-security standards, including built-in SSL integration for encrypting customer and payment data, security keys to help businesses create secure URLs, two-factor authentication, protection against distributed denial-of-service (DDoS) attacks, and safeguarding website APIs from unauthorized access.

Some businesses using Adobe Commerce to build jewelry websites include True Facet, Hannoush, Judaica, Mikimoto, Charles and Colvard, J.R.DUNN, and EraGem.

Above are some eCommerce platforms suitable for the jewelry eCommerce industry. This list is just a few examples for businesses to consider, as there are many other eCommerce platforms that businesses can explore based on specific needs and available resources.

Understanding the challenges and difficulties that businesses may face when building a jewelry eCommerce website, SECOMM is ready to provide free consultations on detailed eCommerce system development solutions for businesses.

Contact SECOMM today or call directly at the hotline number (028 7108 9908) for free and detailed advice.

Read More
The 5 Best eCommerce Platforms to Build Online Pharmacy
THE 5 BEST ECOMMERCE PLATFORMS TO BUILD ONLINE PHARMACY
25/12/2023
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According to The Business Research Company, the global pharmaceutical eCommerce market is projected to reach $732.3 billion by 2027. This represents a significant opportunity for pharmacies, healthcare service providers, or hospitals/clinics to implement eCommerce and reach a broader range of potential customers. To achieve this, building an online pharmacy on a professional platform is a great idea to address industry-specific challenges. 

Things to keep in mind when building an online pharmacy

The 5 Best eCommerce Platforms to Build Online Pharmacy
Things to keep in mind when building an online pharmacy

When building a pharmacy eCommerce website, businesses must meet numerous criteria to ensure professionalism, safety, and legal compliance within this industry.

Intuitive user interface

The typical customer profile in the pharmaceutical eCommerce sector consists of individuals seeking to purchase medications, medical equipment, and other healthcare products for themselves, family, or friends.

Thus, the website interface needs to be visually appealing, and user-friendly, and prioritize colors such as blue or white to create a sense of safety and cleanliness. 

Other factors, such as layout, font choice, and imagery, should be carefully selected and coordinated to deliver the most professional user experience.

Bespoke features

When building an online pharmacy, beyond default eCommerce features, businesses should focus on developing the following features to address industry-specific needs:

  • Prescription Medications: Provide prescription medications based on the doctor’s indications and instructions.
  • Consultation Services from Doctors/Pharmacists: Offer health consultation services and online medical examinations on demand.
  • Detailed Product Information Display: Furnish comprehensive information about products, including drug names, ingredients, indications, dosage, usage instructions, side effects, warnings, expiration dates, and prices.
  • Usage Guidelines: Provide usage instructions and dosage adjustments for all medical products, about the advice of doctors/pharmacists.
  • Online Medical Records: Store patient medical records and test results on the system’s information portal.

High security

An online pharmacy is a system that contains various crucial information including personal details, payment information, and the health status of customers. Therefore, the security system of the website needs to be built and deployed carefully to ensure the safety of customer data.

Compliance with legal regulations

Pharmaceutical eCommerce is a specialized business area subject to the regulations of the healthcare/pharmaceutical industry. eCommerce pharmaceutical businesses need to comply with these regulations to ensure that their operations are legal and safe for customers.

Below are some key legal regulations that e-commerce pharmaceutical businesses need to adhere to in Vietnam:

  • Pharmaceutical Law: The Pharmaceutical Law regulates the conditions for pharmaceutical business, including requirements for pharmaceutical business licenses, facilities, equipment, personnel, and drug quality.
  • Decree 54/2017/NĐ-CP: Decree 54/2017/NĐ-CP provides detailed regulations on pharmaceutical business activities.
  • Circular 07/2018/TT-BYT: Circular 07/2018/TT-BYT guides the advertising of drugs, drug ingredients, medical equipment, and cosmetics.
  • Circular 04/2016/TT-BYT: Circular 04/2016/TT-BYT guides state management of the pharmaceutical profession.
  • Circular 34/2018/TT-BYT: Circular 34/2018/TT-BYT guides state management of drugs and drug ingredients.

In addition, pharmaceutical eCommerce businesses also need to comply with other legal regulations, such as Cybersecurity Law, Consumer Protection Law, and eCommerce Law.

Top 5 eCommerce Platforms to build an online pharmacy

Although this industry has many challenges to deploy, businesses always have eCommerce platforms to create their online pharmacies. Here are the 5 leading platforms for building online pharmacy that businesses may consider.

BigCommerce

BigCommerce is a cloud-based eCommerce platform operating on the Software as a Service (SaaS) model, enabling businesses to create and manage online stores.

The 5 Best eCommerce Platforms to Build Online Pharmacy - BigCommerce
BigCommerce eCommerce platform

Currently, BigCommerce offers four main solutions, including

The 5 Best eCommerce Platforms to Build Online Pharmacy
BigCommerce pricing plans

 

Pros:

  • Easy to use: BigCommerce is designed to be user-friendly with a drag-and-drop builder to help businesses create and manage online stores easily without the need for technical skills.
  • Multi-channel support: BigCommerce allows pharmaceutical businesses to operate across multiple platforms, including eCommerce websites, social media pages, and online marketplaces.
  • Security compliance: BigCommerce is committed to adhering to high-level security standards and protects customer personal information and transaction data.
  • Pharmaceutical solutions: BigCommerce offers a variety of features and interfaces specifically designed for the pharmaceutical industry.

Cons:

  • Ongoing costs: As a SaaS, BigCommerce requires monthly or annual fees for usage. The value of these fee packages may increase depending on the scale of the business and transaction fees per order.
  • Limited customization: While BigCommerce allows customization of eCommerce websites, it limits deeper customization. This could be an issue for businesses with specific customization requirements, such as in the pharmaceutical industry.
  • Limited scalability: While BigCommerce can scale, for large businesses or those planning rapid expansion in the future, it may be necessary to consider more specialized platforms to handle these needs.
  • Platform dependency: Businesses will rely on BigCommerce’s ecosystem to maintain and update their online stores. This could be a concern if a business needs complete control over its system.

Some famous pharmaceutical eCommerce businesses currently utilizing BigCommerce include Victoria Health, Molton Brown, LARQ, and Zyppah.

Shopify

Shopify is a SaaS eCommerce platform established in 2006. To date, Shopify has rapidly become one of the leading platforms in the eCommerce industry, supporting thousands of businesses worldwide to initiate and grow their online ventures.

The 5 Best eCommerce Platforms to Build Online Pharmacy - Shopify
Shopify eCommerce platform

The cost to use the Shopify platform is quite diverse, including these three solutions:

The 5 Best eCommerce Platforms to Build Online Pharmacy
Shopify pricing plans

In addition, Shopify provides eCommerce solutions tailored to businesses with different needs and wants, such as:

  • Starter: $5/month, leveraging payment features through social networks and messaging apps for businesses.
  • Retail: $89/month, includes employee management features, inventory tracking, and loyalty programs for retail stores.
  • Commerce Components: Custom pricing, offering third-party modules for integration into the eCommerce website.
  • Shopify Plus: Custom pricing, designed for large enterprises.
  • Shopify Hydrogen: Custom pricing, for businesses to deploy Headless Commerce.

Learn more: Top 5 benefits of Headless Commerce 

Pros:

  • Easy to use: Shopify is designed with an intuitive user interface, allowing non-technical users to easily create online stores.
  • Diverse pricing plans: Shopify offers a wide range of choices for businesses, catering to small, medium, startup, and large enterprises with various customization needs.
  • Data Security: Shopify adheres to important security standards such as PCI DSS (Payment Card Industry Data Security Standard) to keep customer’s personal and healthcare data safe.
  • Extensive Feature Set: Shopify provides many features and extensions to meet the needs of building eCommerce websites for various industries, including the pharmaceutical sector.

Cons:

  • Ongoing costs: Similar to BigCommerce, Shopify requires monthly or annual fees for service usage, and costs can escalate over time due to transaction fees, expansion of features, etc.
  • Limited Customization: Shopify offers a certain level of customization for basic packages like Basic, Shopify, Advanced, Retail, and Starter. If a business requires a highly customized eCommerce website, additional fees must be paid to use other solutions or consider alternative platforms.
  • SEO Limitations: While Shopify supports basic SEO optimization, there are some limitations in terms of more advanced SEO optimization and custom URL management.

Healthcare, pharmaceutical, and medical businesses using Shopify include Dr.Axe, 310 Nutrition, Hiya, and BUBS Naturals.

StoreHippo

StoreHippo is a SaaS eCommerce platform established in 2014 in India. Over the years, this platform has consistently updated its technologies to meet the website-building needs of businesses, particularly those in the pharmaceutical eCommerce sector.

The 5 Best eCommerce Platforms to Build Online Pharmacy - StoreHippo
StoreHippo eCommerce platform

Similar to other SaaS platforms, StoreHippo offers a variety of solutions to choose from:

The 5 Best eCommerce Platforms to Build Online Pharmacy - StoreHippo
StoreHippo pricing plans

Pros:

  • Easy to use: StoreHippo is designed with a user-friendly interface, making it quick and easy for users to create online stores.
  • Custom solutions for pharmaceutical eCommerce: StoreHippo provides dedicated solutions for various industries, including online pharmacies.
  • Continuous Updates: To address specific functions for each industry, StoreHippo has consistently improved and updated the latest technologies in e-commerce, such as Headless Commerce, PWA, Angular JS, etc.

Cons:

  • Limited customization: Although StoreHippo allows businesses to customize their eCommerce website interface, it still limits deeper customization compared to other eCommerce platforms.
  • Limited image size: StoreHippo has limitations on the size of images that businesses can upload and use in their online stores.
  • Community and Support Limitations: In comparison to larger e-commerce platforms like Shopify, Magento, or BigCommerce, StoreHippo has a smaller user community and customer support, which may slow down the resolution of technical issues or support requests.

Some brands that built their online pharmacy with StoreHippo include WoundProfessional, Kunooz, and On A Healthy Note.

WooCommerce

WooCommerce is an open-source eCommerce plugin developed for the WordPress platform, one of the most popular content management systems (CMS) globally. WooCommerce enables businesses to turn their WordPress websites into online stores or integrate eCommerce features into existing websites.

The 5 Best eCommerce Platforms to Build Online Pharmacy - WooCommerce
WooCommerce eCommerce platform

The license fee of WooCommerce depends on the complexity of each project, averaging around $1,000 for a basic eCommerce website and $10,000 for a more advanced eCommerce website.

Pros:

  • Free to use: WooCommerce is an open-source platform, so it is entirely free to use and customize. However, associated costs such as hosting, domain, themes, functionality systems, and maintenance should be considered.
  • Easy to use: WooCommerce is deeply integrated into WordPress, making the installation and management of online stores straightforward. Users familiar with WordPress will find WooCommerce’s interface user-friendly.
  • Third-party integration:  WooCommerce has a large development community and supports integration with various third-party applications and services, including features tailored for pharmaceutical eCommerce
  • High customization: Businesses can customize the eCommerce website interface using both free and premium themes. WooCommerce also allows businesses to design their interface to reflect their brand.

Cons:

  • WordPress dependency: WooCommerce is essentially a plugin for WordPress, meaning businesses must use the WordPress platform to use WooCommerce. This dependency can lead to challenges such as inconsistent support, slow data retrieval, conflicts between updates, etc.
  • Complex customization: While WooCommerce allows customization, implementing complex customizations or integrating specific features may be time-consuming and require high technical skills or support from developers.
  • Limited scalability: WooCommerce often faces difficulties in handling large online stores with thousands of products and high traffic.

Brands using WooCommerce to build online pharmacy include Dr. Scholl’s, myLAB Box, Superdrug Health Clinics, and Apothecanna.

Adobe Commerce (Magento)

Adobe Commerce, formerly known as Magento Commerce, is a professional and widely used eCommerce system. Adobe Commerce is part of the Adobe Experience Cloud product line and is designed to assist businesses in building eCommerce websites.

The 5 Best eCommerce Platforms to Build Online Pharmacy - Adobe Commerce (Magento)
Adobe Commerce (Magento) eCommerce platform

Currently, Adobe Commerce provides businesses with two main versions:

  • Adobe Commerce (Magento Commerce): This is the premium version of Magento designed for large enterprises, offering two options: on-premise and on-cloud.
  • Magento Open Source: Formerly known as Magento Community Edition, this is the open-source and free version of Magento.
The 5 Best eCommerce Platforms to Build Online Pharmacy
Adobe Commerce (Magento) pricing plans

Pros:

  • High Scalability: The Magento platform is built with high scalability, allowing businesses to add features and integrate third-party applications as needed.
  • High Security: Adobe Commerce prioritizes security, ensuring that customer data and payments are protected securely.
  • High customization: All versions of Adobe Commerce have flexible customization capabilities, addressing the complex requirements of various industries, particularly in the pharmaceutical eCommerce sector.
  • Adobe Experience Cloud Ecosystem: If a business is using other Adobe products such as Adobe Analytics or Adobe Marketing Cloud, they can integrate them with Adobe Commerce to create a comprehensive system for customer experience.

Cons:

  • High initial costs: Adobe Commerce has a higher development cost compared to other eCommerce platforms, making it preferred by medium and large businesses with complex eCommerce systems or high customization needs.
  • Require high technical skills: Adobe Commerce is developed using the PHP programming language, which is relatively complex, requiring technical personnel with expertise and experience to develop projects correctly and effectively.
  • Long deployment time: Deploying Adobe Commerce may take more time, especially for highly customized or complex eCommerce websites.

This list is just a few examples for businesses to reference; there are many other robust eCommerce platforms that businesses can consider based on specific needs and available resources. 

With extensive experience in implementing eCommerce for clients in various countries, SECOMM understands the challenges and difficulties businesses face during the deployment of pharmaceutical eCommerce.

Contact SECOMM now or call the hotline at 02871089908 today for a free consultation.

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10 Brands Built Their eCommerce Websites With OpenCart
TOP 10 OPENCART ECOMMERCE WEBSITES YOU SHOULD KNOW
22/12/2023
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OpenCart is an open-source eCommerce platform based on the PHP programming language, utilizing the MySQL database and HTML components to build eCommerce websites. According to Builtwith, the platform powers over 2,500 websites, with the majority in the United States and Russia. 

OpenCart offers businesses various options for building eCommerce websites: Free (Open Source) and Cloud Store (Paid). Due to the flexibility of open-source code, many businesses choose this platform to meet specialized requirements in website development.

Below are some brands that have used OpenCart to create dedicated eCommerce websites

Bensound

Bensound is the brainchild of musician Benjamin Tissot, founded in 2012. It is an eCommerce website specializing in providing free and licensed music, as well as sound effects. Initially, Benjamin Tissot composed and licensed only his songs on this platform.

However, as the service grew, Benjamin Tissot started accepting musical works from other artists, making it an ideal destination for content creators on platforms like YouTube, Facebook, and Instagram.

Top 10 OpenCart eCommerce Websites You Should Know - Bensound
OpenCart website: Bensound

Vicrez

Vicrez is an online automotive parts retailer established in 2014 in the city of Whittier, Southern California, USA. What sets Vicrez apart is that customers can shop online for any external car parts and accessories to customize their vehicles according to their individual preferences.

Top 10 OpenCart eCommerce Websites You Should Know - Vicrez
OpenCart website: Vicrez
  • Website: https://www.vicrez.com/ 
  • Industry: Auto parts
  • Traffic: 335.3K/month
  • Ranking: #67,964 (USA) & #218,262 (Worldwide)

Pharmacy Direct

Pharmacy Direct is the first online pharmacy to follow the eCommerce model, owned and operated by pharmacists in Australia since 1996. Initially, the brand operated on a small scale, serving local customers. However, as the demand for health products in Australia steadily increased, Pharmacy Direct experienced remarkable growth. 

The business invested more in its eCommerce website to offer over 17,000 products, including vitamins, supplements, beauty products, fragrances, childcare products, prescription medications, and over-the-counter medicines from reputable pharmaceutical brands. This expansion allowed Pharmacy Direct to provide online services to the Australian population.

Top 10 OpenCart eCommerce Websites You Should Know - Pharmacy Direct
OpenCart website: Pharmacy Direct

Get Laid Beds

Get Laid Beds is a business specializing in handcrafting solid wood beds, founded in 2012 by John and Jean, a pair of architect and carpenter friends.

After more than 10 years of development, Get Laid Beds has expanded its product lines to include bedroom furniture, focusing on building its eCommerce website and enhancing customer service. This brand has gained popularity among customers in the UK and the US.

Top 10 OpenCart eCommerce Websites You Should Know - Get Laid Beds
OpenCart website: Get Laid Beds
  • Website: https://www.getlaidbeds.co.uk/ 
  • Lĩnh vực: Nội thất
  • Lưu lượng truy cập: 209.1 nghìn/tháng
  • Xếp hạng: #7,415 (Anh) và #186,306 (Toàn cầu)

Self Edge 

Self Edge is a men’s fashion brand with a vintage style, established in 2006 by the American couple Kiya and Demitra Babzani. Currently, Self Edge has a presence in major cities such as San Francisco, New York, Los Angeles, Portland, and San Jose del Cabo.

Additionally, Self Edge focuses on developing its eCommerce website to reach new customers across the United States and Mexico.

Top 10 OpenCart eCommerce Websites You Should Know - Self Edge
OpenCart website: Self Edge

BNA Model World

BNA Model World is a model business established in 2007 in Australia. Since its establishment, the brand’s management has focused on the eCommerce market and gradually upgraded its products/services. Currently, BNA Model World offers over 100,000 products from more than 1,000 manufacturers, serving over 104,000 customers worldwide.

Top 10 OpenCart eCommerce Websites You Should Know - BNA Model World
OpenCart website: BNA Model World

Godukkan

Godukkan is a consumer electronics retail business established in 2017 and headquartered in Dubai, United Arab Emirates (UAE). Godukkan’s main goal is to become the number one eCommerce website in the UAE, offering a wide range of products, including laptops, mobile phones, tablets, PCs, gaming equipment, and more.

Top 10 OpenCart eCommerce Websites You Should Know - Godukkan
OpenCart website: Godukkan
  • Website: https://www.godukkan.com/ 
  • Industry: Consumer Electronics 
  • Traffic: 136.4K/month
  • Ranking: #2,893 (UAE) & #274,790 (Worldwide)

Get Er Brewed

Get Er Brewed is a beverage brand specializing in brewing beer, wine, tea, etc., as well as supplying fermentation ingredients and brewing equipment. The business was established in 2013 and is based in Northern Ireland.

In recent years, Get Er Brewed has expanded its reach by launching an OpenCart website to cater to an international customer base, achieving certain successes, particularly in securing contracts for the installation of fermentation and brewing systems.

Top 10 OpenCart eCommerce Websites You Should Know - Get Er Brewed
OpenCart website: Get Er Brewed

CatSmart

With over 20 years of experience in the pet industry, brothers Raymond and Roger decided to establish CatSmart, the largest cat-centric brand in Singapore. Currently, CatSmart is actively investing in its OpenCart website and expanding its presence beyond traditional retail branches in the “Lion City.”

Top 10 OpenCart eCommerce Websites You Should Know - CatSmart
OpenCart website: CatSmart
  • Website: https://catsmart.com.sg/ 
  • Industry: Pet
  • Traffic: 48.8K/month
  • Ranking: #850,172 (Singapore) & #9,174 (Worldwide)

Derails 

Derails is a business specializing in designing and selling model trains, established in 2010. With the boom of eCommerce, Derails began building an OpenCart website to adapt to the changing market.

Top 10 OpenCart eCommerce Websites You Should Know - Derails
OpenCart website: Derails
  • Website: https://derails.co.uk/ 
  • Industry: Model railways
  • Traffic: 26.2K/month
  • Ranking: #104,013 (UK) & #1,926,389 (Worldwide)

The Bottom Line

Here are 10 brands that have developed OpenCart websites and achieved success in both branding and revenue. This success serves as inspiration for other businesses seeking solutions to break through their operations and enhance competitiveness in the market.

Learn more: OpenCart vs Magento: Which Fits Your Business Best?

With extensive experience in deploying eCommerce for clients in many countries, SECOMM understands the difficulties and challenges that businesses face during implementation.

Contact SECOMM now or call the hotline at 02871089908 today for a free consultation.

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8 Steps to Start a Sustainable eCommerce Business-What is eCommerce business
8 STEPS TO START A SUSTAINABLE ECOMMERCE BUSINESS
20/12/2023
14,835
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For businesses that are just entering the market, the term “eCommerce” is often recognized through eCommerce marketplaces. Most managers are often unsure of where to start, including which systems to use, which eCommerce platform to choose for development, and what steps to take next.

Therefore, in this article, SECOMM will share comprehensive information from basics to advanced levels to kickstart eCommerce business in Vietnam.

Learn about eCommerce business

According to Decree No. 52/2013/ND-CP on eCommerce: “eCommerce activities involve conducting all or part of the commercial process through electronic means connected to the Internet, mobile telecommunications networks, or other open networks.”

In simpler terms, eCommerce business is the activity of buying and selling goods or services online.

8 Steps to Start a Sustainable eCommerce Business-What is eCommerce business
What is eCommerce business?

Popular eCommerce models

8 Steps to Start a Sustainable eCommerce Business-eCommerce Models
Popular eCommerce Models

B2C

B2C (Business to Customer) involves transactions between businesses and customers. This is also the most common model in the Vietnamese market.

Example: Thế Giới Di Động is the number one retail model in Vietnam’s eCommerce market for devices such as phones, laptops, tablets, and accessories.

8 Steps to Start a Sustainable eCommerce Business-The Gioi Di Dong
The Gioi Di Dong Website

B2B

B2B (Business to Business) involves commercial transactions between two businesses.

Example: TELIO is Vietnam’s first B2B eCommerce platform, facilitating the connection between small-scale traditional retailers and brands by aggregating demand, providing more choices, better prices, and more efficient logistics support.

8 Steps to Start a Sustainable eCommerce Business-Telio
Telio Website
  • Website: https://www.telio.vn/ 
  • Monthly traffic: 5 million
  • Website ranking: #112,909 (Vietnam), #6,105,937 (Global)

B2B2C

B2B2C (Business to Business to Customer) is a business model that involves collaboration between two businesses (B2B) to create and deliver products or services to end consumers (B2C).

Example: Shopee is the most popular eCommerce platform in Vietnam. Shopee Vietnam initially operated under a C2C model, serving as an intermediary in the buying and selling process between individuals. However, Shopee Vietnam has evolved into a B2B2C hybrid model by offering various services and conveniences to support the shopping process for both businesses and consumers.

8 Steps to Start a Sustainable eCommerce Business-Shopee
Shopee Website
  • Website: https://shopee.vn/ 
  • Monthly traffic: 105.5 million
  • Website ranking: #6 (Vietnam), #295 (Global)

C2C

C2C (Consumer to Consumer) is a form of business where transactions occur directly between two individuals rather than involving businesses.

Example: Chợ Tốt is an eCommerce website that facilitates transactions between individual sellers and buyers for items such as real estate, cars, job postings, used electronics, pets, and various home services.

8 Steps to Start a Sustainable eCommerce Business-Chotot
Cho Tot Website
  • Website: https://www.chotot.com/ 
  • Monthly traffic: 13.19 million
  • Website ranking: #54 (Vietnam), #2,980 (Global)

D2C

D2C (Direct to Customer) is a business model that delivers products directly from the business to the customer, bypassing intermediary distribution channels.

Example: Coolmate is a men’s fashion startup established in 2019. Within just 2 years of operation, the brand raised a rapid $500,000 in funding for Sharktank.

8 Steps to Start a Sustainable eCommerce Business-Coolmate
Coolmate Website

Steps to start a sustainable eCommerce business

Step 1. Make an eCommerce business plan

When starting to plan a business, the first step that managers should take is market research to understand the overall market situation, details about competitors, trends, and consumer behaviour. Some free and reputable sources businesses can refer to include the White Paper on eCommerce in Vietnam by IDEA, the e-Conomy SEA report by Google & Temasek, the eCommerce Index report by Vecom, etc.

After conducting market research, the next thing businesses should pay attention to is defining objectives, such as adding sales channels to increase revenue, positioning the brand in the eCommerce market, supporting marketing campaigns, enhancing user experience and interaction, etc.

Following market research and goal setting, businesses should also budget and plan the implementation timeline for each stage of eCommerce operations. Depending on the goals and strategies, each business will set budgets and timelines for the most effective eCommerce operations.

Step 2. Build an eCommerce system

Next, businesses need to choose an eCommerce platform to build a system that aligns with the brand’s scale and strategy. The components of an eCommerce system typically include a website and an eCommerce website application.

There are two main types of platforms nowadays: SaaS (Software as a Service) and Open Source.

For Open Source platforms:

  • Advantages: Full ownership of source code and data, the ability to build advanced features, flexible customization, easy integration, and scalability.
  • Disadvantages: High initial development costs and specialized expertise required, often requiring experienced professionals for implementation.
  • Popular Open Source platforms: Magento, WooCommerce, OpenCart, PrestaShop, etc.
  • Target users: Suitable for businesses looking for a long-term investment, aiming to save costs in the future.

For SaaS platforms:

  • Advantages: User-friendly, many pre-built interfaces and features, low initial costs.
  • Disadvantages: Increasing usage fees over time, limited customization and scalability, and challenging integration with external tools.
  • Popular SaaS platforms: Haravan, Shopify Plus, BigCommerce, Squarespace, Wix, etc.
  • Target users: Suitable for businesses needing a simple website with minimal customization.

Once the eCommerce platform is selected, businesses have two options for resources to build the website: building an in-house team or using services from developers.

For building an in-house team, businesses need to recruit and train IT and eCommerce professionals with expertise and experience on the chosen platform. This process may take time and budget to build a suitable team but provides better control over resources, allowing adjustments or developments according to specific requirements.

For collaborating with development firms, businesses should seek developers based on criteria such as deep experience in eCommerce, an experienced team, a clear process, quick handling and support, and commitments to warranty and maintenance. This approach helps businesses gain professional expertise, enhance experience, and develop a suitable website.

Step 3. Set up eCommerce payment methods

In the eCommerce market, there are various payment methods, with Cash on Delivery (COD) being the most common. However, due to the rise of “cashless” payment trends amid the Covid-19 pandemic, electronic payment methods are gaining more prominence.

Some payment methods chosen by eCommerce businesses include:

  • Bank Transfer: Transferring money from the buyer’s bank account to the seller’s bank account to pay for products or services. Internet Banking and Mobile Banking are gradually replacing traditional ATM transfers.
  • Online Payment Gateways: Systems connecting banks, buyers, and sellers, allowing the seller to receive funds immediately when online transactions are completed. Some popular gateways in Vietnam such as VNPay, ZaloPay, Payoo, Paypal, Onepay, etc.
  • E-wallets: Payment through e-wallets involves linking a bank account, depositing money into the wallet, and making simple and convenient payments for linked services. Some popular E-wallets in Vietnam such as Momo, ZaloPay, VNPay.
  • Scratch Cards: Allowing users to pay or top up their electronic accounts by purchasing scratch cards from mobile network providers such as Viettel, Mobifone, Vinaphone, etc. However, this payment method is often limited to certain eCommerce platforms and specific websites.
  • Brand-Specific Cards/Wallets: Payment methods designed and allowed for use within the system of a specific brand or business. Some popular wallets such as Shopee Wallet, Lazada’s eM Wallet, Starbucks Card, VinID by VinGroup.
  • E-vouchers: Also known as online discount vouchers/codes provided by eCommerce businesses like Shopee, Lazada, Tiki, etc.

Step 4. Build a fulfilment process

Usually, a fulfilment process includes the following steps: Importing goods or manufacturing → Shipping to warehouse/distribution centre → Warehousing → Processing goods upon request (Shipping, invoicing, packaging, labelling) → Delivery → Handling post-sale requests (Returns, refunds, exchanges).

Therefore, a comprehensive eCommerce system needs to build or integrate functionalities such as eLogistics, blockchain, QR codes, etc., to automate the shipping process, track orders, and thereby enhance the quality of delivery to end consumers.

Step 5. Improve customer care system

A Customer Relationship Management (CRM) system is an essential component in the operation of eCommerce businesses. Building and continuously improving the CRM system, as well as implementing a multi-channel customer care centre, helps expedite the processing of complaints, returns, and refunds. Additionally, a CRM system assists businesses in gaining insights into customer needs, facilitating the establishment of interactions between the brand and its customers.

Step 6: eCommerce System Maintenance

Maintaining the eCommerce system 24/7, continually updating and upgrading it helps businesses promptly address arising issues, achieve sustainable sales growth, and adapt quickly to the ever-changing market. Simultaneously, continuous monitoring and maintaining eCommerce operations aim to prevent risks from hackers, data breaches, etc.

Step 7: eCommerce Growth Strategy

One of the crucial strategies in current eCommerce operations is omnichannel selling. By following customers’ “footprints” across eCommerce platforms (Shopee, Lazada, Tiki, Sendo), social media (Facebook, TikTok, Instagram, Zalo), websites, and eCommerce apps, this strategy centralizes customer data, reaches diverse shopping behaviours, and optimizes personalized experiences in the eCommerce system. Additionally, various eCommerce marketing campaigns are being developed, such as Affiliate Marketing, Shoppertainment, SEO, Email Marketing, etc. This strategy optimizes brand visibility and boosts online sales.

Step 8: Optimization of eCommerce Business Operations

Building reporting functions to exploit the efficiency of data, including reports on Sales, Marketing, Customers, Inventory, and Operational Performance, to improve and enhance business efficiency. Integrating analytical tools such as Google Analytics, Facebook Pixels, Microsoft Power BI, etc., supports tracking and measuring system performance to provide detailed reports on business results in eCommerce.

8 Steps to Start a Sustainable eCommerce Business-Steps to start a sustainable eCommerce business
Steps to start a sustainable eCommerce business

In summary, conducting eCommerce based on the above 8 steps is not an easy task for business managers. To stay competitive in the eCommerce race, various factors come into play, including financial strength, human resources, the general economic situation, changes in consumer behaviour, etc. Therefore, managers need to be cautious when making critical decisions to bring business efficiency.

With over 9 years of experience in designing complex eCommerce systems for companies like Annam Gourmet, Laybyland, and Jasnor, SECOMM understands the challenges businesses face in researching and efficiently implementing eCommerce.

Contact SECOMM now for free consultation on detailed eCommerce system development solutions!

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BigCommerce vs Magento 2023_ A Detailed Comparison
BIGCOMMERCE VS MAGENTO 2023: A DETAILED COMPARISON
17/10/2023
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BigCommerce and Magento are trusted names representing two types of eCommerce platforms: SaaS and Open Source. The demand for developing eCommerce websites on these platforms is increasing. However, deciding between the two is a complex task. 

This article aims to highlight the pros and cons of each and provide a thorough comparison, helping you as a business make informed decisions.

Overview

What is BigCommerce?

BigCommerce is a robust SaaS eCommerce platform, boasting an array of integrated features packaged to accommodate businesses of all scales and technical proficiencies. This platform facilitates the swift development of eCommerce websites. Beyond its inherent capabilities, BigCommerce extends a diverse suite of tools and extensions covering sales, marketing, SEO, data analytics, and transformation, empowering businesses to drive eCommerce growth. 

BigCommerce vs Magento 2023_ A Detailed Comparison - What is BigCommerce
BigCommerce platform

What is Magento?

Magento (now owned by Adobe) is an open-source eCommerce platform that empowers businesses with full control over developing and managing their eCommerce websites. Known for its high level of customization and scalability, Magento offers a wide range of advanced features and extensions, making it an ideal choice for meeting the complex requirements of large-scale enterprises with ample budgets and a certain level of technical expertise. Magento currently comes in two main versions:

  • Magento Open Source: the free version
  • Adobe Commerce: the paid version with two options, on-premise and on-cloud.
BigCommerce vs Magento 2023_ A Detailed Comparison - What is Magento
Adobe Commerce (Magento) platform

BigCommerce vs Magento: Pros and Cons

BigCommerce

Pros:

  • User-friendly and easy-to-navigate interface
  • Suitable for businesses of all sizes
  • Comes with a rich set of integrated features
  • Offers a variety of reasonable pricing plans
  • Includes 65 popular global payment methods integrated with BigCommerce at no transaction cost
  • Offers a diverse selection of themes and extensions

Cons:

  • Sales volume restrictions apply
  • Deployment costs tend to rise over time
  • Customization options are limited

Magento

Pros:

  • Ideal for large enterprises with complex customization needs and ample budgets
  • High customization and scalability
  • Diverse and advanced built-in features compared to SaaS platforms
  • No sales volume limitations
  • Wide range of available extensions

Cons:

  • Requires a high level of technical expertise
  • Lengthy deployment times
  • high initial costs

BigCommerce vs Magento: Detailed Comparison

Ease of Use

Ease of use of a platform is one of the primary considerations for an eCommerce business when selecting one. A platform with an intuitive interface that is easy to set up and manage allows businesses to focus on their core operations.

BigCommerce

BigCommerce is a SaaS platform, making it more accessible for businesses that may not possess technical expertise or have a strong tech background in building eCommerce websites. It eliminates the need for complex programming; businesses simply need to provide basic information to gain access to the BigCommerce dashboard, where they can configure and manage all aspects of their online store, from product additions to layout modifications. 

What’s more, BigCommerce offers a user-friendly drag-and-drop page builder that empowers businesses to create a storefront without the necessity of coding skills. Moreover, themes and extensions can be swiftly integrated with just a few clicks. 

Magento

On the other hand, Magento users should have a certain level of technical expertise to execute tasks during the setup of an eCommerce website, including configuring FTP files and integrating themes into the Magento website, among other things. Tasks like modifying themes, integrating extensions, applying security patches, and optimizing speed require coding skills.

Therefore, many businesses opt to collaborate with Magento agencies to develop and maintain their Magento eCommerce websites. However, following the initial technical setup challenges, businesses can readily customize attributes and functionalities for their websites through the platform’s backend. 

Pricing

BigCommerce

BigCommerce vs Magento 2023_ A Detailed Comparison - BigCommerce Pricing
BigCommerce Pricing

Magento

BigCommerce vs Magento 2023_ A Detailed Comparison - Magento Pricing
Magento Pricing

Hosting

BigCommerce

Being a SaaS platform, BigCommerce offers support for various hosting-related issues, ensuring an impressive average uptime of 99.99%, quick page loading, and minimal website maintenance. 

Magento

  • Magento Open Source: Businesses purchase hosting from specialized third-party providers who are responsible for infrastructure setup, security, and maintenance, allowing businesses to focus on core operations.
  • Adobe Commerce on-premise: Businesses have complete control over configuring and managing their in-house hosting environment, offering customization options to meet specific needs.

Adobe Commerce on-cloud: Hosting for the business’s Magento eCommerce site is provided, configured, managed, and stored on virtual servers offered by cloud service providers (CSPs) like AWS and Microsoft Azure.

BigCommerce vs Magento 2023_ A Detailed Comparison - Pros & Cons
BigCommerce & Magento hosting

Features

SEO

SEO is a crucial feature that every eCommerce website needs and it’s an important factor for businesses to consider when assessing a platform. Both BigCommerce and Magento offer essential SEO optimization features, which include:

  • Google site maps
  • SEO-friendly URLs
  • URL rewriting
  • Meta descriptions
  • 301 redirect handling
  • Mobile compatibility

However, BigCommerce includes a built-in ‘blog’ feature in its solution packages, while Magento requires businesses to integrate a ‘blog’ extension to use this feature.

Plus, businesses can enhance their website’s SEO by using extensions available in the Magento and BigCommerce marketplaces. It’s worth noting that Magento offers a wider range of advanced SEO tools, although the cost of Magento extensions may be higher than those available for BigCommerce.

BigCommerce vs Magento 2023_ A Detailed Comparison - SEO extensions available for BigCommerce
SEO extensions available for BigCommerce
BigCommerce vs Magento 2023_ A Detailed Comparison - SEO extensions available for Magento
SEO extensions available for Magento

Multiple channels integration

With this feature, BigCommerce excels over Magento by pre-integrating the most prevalent sales channels like Amazon, eBay, Walmart, Facebook, and Instagram into all pricing plans. However, if businesses require integration with additional sales channels beyond these pre-set options, they can do so by utilizing apps from BigCommerce’s marketplace. 

On the other hand, Magento offers businesses the flexibility to implement multi-channel sales by integrating various desired sales channels into their eCommerce website, each with its own associated costs. Notably, Amazon integration can be done for free. 

Purchase flow

eCommerce businesses have to ensure a seamless, swift, and user-friendly customer buying journey, encompassing features like product search support and an effortless payment process. Both Magento and BigCommerce provide capabilities to facilitate online shopping, including

  • Product filtering
  • Product comparison
  • Recently viewed items
  • Wishlist
  • One-page checkout
  • Checkout as a member or visitor
  • Real-time shipping rate calculation
  • Multiple shipping addresses
  • Order tracking via registered accounts
  • Reordering

Payment options

BigCommerce provides businesses with 65 integrated payment gateways, including popular options like Apple Pay, Google Pay, and Amazon Pay, all with no transaction fee.

In contrast, Magento offers only PayPal and Authorize.net for payments, requiring businesses to integrate third-party payment providers for more choices. Magento’s marketplace features over 450 payment-related extensions with various costs, but businesses will need time to select and integrate them. 

Themes & Extensions

Aside from features, themes, and extensions also contribute significantly to the growth of an eCommerce website. Therefore, this is another factor that businesses take into account when selecting a platform.

BigCommerce

The platform provides 266 themes with prices ranging from $195 to $395, including 12 free themes. Businesses can purchase BigCommerce themes on ThemeForest at prices ranging from about $16 to $179.

These designs are modern, suitable for various industries, and offer good responsiveness across multiple screen sizes, including smartphones, tablets, and desktops. However, when compared to other SaaS platforms like Wix or Squarespace, BigCommerce’s customization options and the quantity of both free and paid themes may appear relatively limited. Moreover, the exact count of free and paid themes might not be entirely precise, as some themes share very similar layouts, differing mainly in color schemes.

BigCommerce vs Magento 2023_ A Detailed Comparison - Fortune Contrast & Fortune Bright’s layout is similar
Fortune Contrast & Fortune Bright’s layout is similar 

Magento

Unlike BigCommerce, Magento provides a limited selection of themes, with just 9 options available. Among these, only 3 themes are free, while the rest range in price from $150 to $499 each. If businesses opt to purchase Magento themes on ThemeForest, they can expect prices ranging from $39 to $299 per theme.

BigCommerce vs Magento 2023_ A Detailed Comparison - Magentos theme
Magento’s theme

Moreover, businesses have the option to create custom interfaces tailored to their unique requirements by partnering with specialized providers, incurring costs typically ranging from $1000 to $5000. 

Regarding extensions, both BigCommerce and Magento offer extensive extension libraries to support businesses in growing their eCommerce stores. However, Magento has a slight edge in this regard.

BigCommerce vs Magento 2023_ A Detailed Comparison - BigCommerce and Magento’s themes & extensions
BigCommerce and Magento’s themes & extensions

Customization & Scalability

Customization involves the capacity to adjust any feature, theme, or integrated extensions to meet specific requirements for an eCommerce website. Scalability, on the other hand, refers to the ability to maintain platform performance as the eCommerce site expands. Therefore, these factors play a vital role in platform selection.

Customization

Magento operates as an open-source platform, giving developers full access to and control over the source code.

On the other hand, BigCommerce functions as a SaaS platform, restricting businesses from making backend modifications. While certain frontend interface adjustments are possible with a few code snippets, most modifications need to be done in the backend. Hence, BigCommerce’s customization is somewhat limited compared to Magento. 

Scalability

Both Magento and BigCommerce can handle large website traffic and sales volumes. However, Magento outperforms BigCommerce in this aspect, which is also why Magento doesn’t have sales volume limits. 

Meanwhile, BigCommerce imposes annual sales volume limits based on the pricing plan being used. When businesses reach the sales volume limit of their current pricing plan, they need to upgrade to a higher-tier plan.

  • Standard: Up to $50k/year
  • Plus: Up to $180K/year
  • Pro: Up to $400K/year
  • Enterprise: Custom 

Security

Both BigCommerce and Magento are prominent names in the eCommerce industry, trusted by numerous businesses for their security features. Nevertheless, when it comes to providing security-related assistance, these platforms exhibit notable differences.

As a SaaS platform, BigCommerce includes security support as an integral component of its solution packages. This encompasses SSL certificates, firewalls, backups, and intrusion detection. In case any complications arise during the eCommerce deployment process, businesses can readily access 24/7 customer support for swift assistance.

In contrast, due to Magento’s open-source nature, businesses bear the responsibility for managing the security aspects of their Magento eCommerce websites. This entails tasks such as overseeing SSL certificates, implementing two-factor authentication, and adhering to PCI compliance. Additionally, while Magento periodically releases security updates, the manual update process can pose challenges for users without technical expertise.

Magento’s support options also present limitations when compared to BigCommerce. Businesses can seek assistance during Magento’s specified operating hours or engage with third-party intermediaries, a potentially time-consuming and complex process.

Popularity

BigCommerce and Magento are both leading options for eCommerce businesses, but their levels of popularity differ somewhat.

According to BuiltWith, at the present time, there are 142,010 active websites using Magento, whereas there are only 44,796 active websites using BigCommerce.

Thus, when it comes to popularity, Magento has the upper hand.

Well-known brands such as Coca-Cola, Nike, and Tesla utilize Magento, while renowned brands like Skullcandy, LARQ, and Molton Brown opt for BigCommerce.

After many years of implementing eCommerce solutions for clients all around the world, using both the BigCommerce and Magento platforms, SECOMM has gained invaluable experience in helping businesses develop and operate their eCommerce websites quickly and efficiently.

Contact us or call SECOMM’s hotline directly at (02871089908) for a free consultation on implementing eCommerce websites with BigCommerce or Magento.

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