The wine eCommerce industry in Australia is rapidly growing and has the potential for further expansion in the future. According to IBISWorld, the revenue for this sector is projected to surpass $374 billion by 2023, with an annual growth rate of 10.51%. 

Let’s explore the websites of the 8 most beloved liquor brands in Australia that have contributed to driving the growth of wine eCommerce in this market.

Dan Murphy’s

Dan Murphy’s is a retail brand specializing in the sale of top-quality wines and alcoholic beverages in Australia. With a history of over 60 years in operation, Dan Murphy’s has built a strong reputation within the Australian consumer community.

Through its chain of traditional stores and eCommerce website, Dan Murphy’s enables customers to shop with a wide range of options and convenience.

The eCommerce website of Dan Murphy’s is where customers can experience easy and flexible online shopping. With a user-friendly interface, the website provides detailed product information, consumer reviews, and attractive promotional programs.

Customers can enjoy a comfortable and secure shopping experience with assurance regarding the quality and origin of products from this reputable brand.

• Website: danmurphys.com.au
• Platform: PHP programming language
• Traffic: 4.1 M/month
• Ranking: #216 (Australia) & #15,233 (Global)

BWS

BWS is known as a leading alcohol retail brand in Australia. The brand is renowned for its diverse product portfolio, including wines, domestic and international beers, as well as various spirits from around the world.

BWS’s wine eCommerce website provides a convenient and flexible online shopping experience. In addition to offering detailed product information and prices, the website incorporates various special features. These include exclusive promotional programs, consumer reviews, advanced search options, and one-page checkout.

In addition to the eCommerce website, BWS has developed a mobile app, allowing customers to shop conveniently anytime, anywhere.

• Website: https://bws.com.au/
• Platform: PHP programming language
• Traffic: 1.8 M/month
• Ranking: #517 (Australia) & #35,725 (Global)

Liquorland

Liquorland is one of the prominent names in the alcohol retail market in Australia. With over 700 stores spread across the country, Liquorland has established a strong presence in the market and has become a favorite destination for those who appreciate fine wines and exceptional beverages.

Liquorland not only focuses on providing quality products but also emphasizes a comfortable and friendly shopping experience through its eCommerce website. The website is built with various unique features such as product filtering and search, displaying products by category, showcasing customer reviews, options for delivery and in-store pickup, and one-page checkout.

• Website: https://www.liquorland.com.au/
• Platform: PHP programming language
• Traffic: 1.1 M/month
• Ranking: #970 (Australia) & #61,597 (Global)

First Choice Liquor 

The liquor and alcohol retail chain First Choice Liquor owns over 100 stores throughout Australia and is the choice of many consumers in the country. This retail brand offers a diverse range of products such as wines, spirits, beers, and various alcoholic beverages worldwide.

On the First Choice Liquor eCommerce website, customers can easily search, browse, and purchase products through a user-friendly and navigable interface. Several unique features are also integrated into the website to optimize the customer experience.

These include store locator functionality, choosing the nearest store, product filtering, and search, displaying detailed product information, one-page checkout, delivery and pickup options, and more.

• Website: https://www.firstchoiceliquor.com.au/
• Platform: PHP programming language 
• Traffic: 855.8 K/month
• Ranking: #1,065 (Australia) & #71,293 (Global)

Vinomofo

Vinomofo is a renowned wine brand from Australia with a simple yet powerful slogan, “Make wine fun.” This brand has created a passionate community around wine, where people can share and enjoy the collective enthusiasm for wine culture.

Vinomofo’s eCommerce website is built with advanced features such as product filtering and search, product previews, displaying detailed product information, showing related products, and one-page checkout. In addition, Vinomofo provides customers with a shopping policy that includes various payment methods and flexible return and exchange policies.

• Website: https://www.vinomofo.com/
• Platform: PHP programming language 
• Traffic: 658.2 K/month
• Ranking: #3,615 (Australia) & #211,091 (Global)

Wine Direct

Wine Direct is known for its diverse product portfolio, ranging from classic wine bottles to the most modern and popular options in the market. The brand also stands out for its excellent customer service, providing detailed product information and post-purchase care to ensure maximum customer satisfaction.

Wine Direct’s website is designed to be modern and user-friendly, offering an easy and comfortable online shopping experience. The website not only provides comprehensive information about each wine bottle but also integrates features such as consumer reviews and special promotional programs.

With a strong presence in the Australian market, Wine Direct continues to be a trusted destination for those who love and appreciate the art of wine tasting.

• Website: https://www.winedirect.com.au/
• Platform: Magento
• Traffic: 61.3 K/month
• Ranking: #22,045 (Australia) & #933,066 (Global)

Just Wines

With over a decade of experience, Just Wines has built a strong reputation for providing diversity and high quality to Australian consumers. What sets Just Wines apart is its focus on establishing direct connections with wine producers and top vineyards, ensuring a reliable supply of quality wines and diversity in the product catalog.

The brand takes pride in offering customers a wide selection, ranging from traditional wines to new and unique discoveries in the market.

Just Wines’ eCommerce website is designed to be simple and user-friendly, enabling consumers to easily search, compare, and conveniently purchase wines. Additionally, Just Wines implements a customer loyalty program with various exclusive deals and attractive promotions, creating favorable conditions for customers to enjoy wines at the best value.  

• Website: https://justwines.com.au/
• Platform: Magento
• Traffic: 39.9 K/month
• Ranking: #29,275 (Australia) & #1,121,766 (Global)

Trentham Estate 

Trentham Estate is a renowned wine brand with a strong presence in the Australian market. With over three decades of history, Trentham Estate has played a significant role in the development and shaping of the Australian wine industry.

The brand is well-known for producing high-quality wines from renowned grape varieties cultivated in carefully tended vineyards. Trentham Estate is not just a winemaking facility but also a smart vineyard, overseeing the process from grapevines to wine barrels.

Trentham Estate’s eCommerce website is built with Magento, allowing customization of how product information is displayed, implementation of promotional programs, optimization of the payment process, and integration of various payment methods. This contributes to providing customers with a comprehensive and flexible online shopping experience.

• Website: https://trenthamestate.com.au/
• Platform: Magento
• Traffic: 15.4 K/month
• Ranking: #295,266 (Australia) & #7,979,206 (Global)

Build your first wine eCommerce website today!

Above are 8 famous wine brands in Australia and how they have built and developed their eCommerce websites. This is clear evidence of the importance of having a professional and convenient online platform in the 21st century.

With extensive experience collaborating with various Australian clients, SECOMM has established itself as a trustworthy partner in constructing and evolving eCommerce initiatives. Notably, the SECOMM team has successfully implemented eCommerce systems for numerous wine businesses across different countries, including Trentham Estate, Thewarehouse, Ishopchangi, and more.

We comprehend the distinct requirements of businesses in the alcohol and beverage sector and are dedicated to delivering optimal solutions that enhance the online shopping experience and boost overall business efficiency. 

If your business is in search of a professional partner to develop or enhance its eCommerce website, reach out to SECOMM or call (+84)28 7108 9908 today.

The furniture eCommerce industry in Australia has seen significant growth in recent years, driven by a shift in consumer preferences from traditional offline shopping to online platforms.

According to IBISWorld, the industry generated a revenue of $1.7 billion in Australia in 2023, showcasing a growth rate of 5.9%. IBISWorld also predicts that by 2029, the revenue for Australia’s furniture eCommerce industry is anticipated to reach $2.4 billion.

Let’s delve into how the websites of the following 8 brands have played a role in fostering the growth of the Australian furniture eCommerce sector.

Temple and Webster

Temple and Webster is one of Australia’s leading brands in the furniture and interior decoration industry. This brand offers a diverse range of furniture and decorative items and emphasizes quality at the most favorable prices. 

Over the years, Temple and Webster, operating without physical showrooms, has focused on online sales. Therefore, the eCommerce website of Temple and Webster has been invested in extensively, featuring a series of unique functionalities to optimize the customer shopping experience.

Notable features include Product Filtering and Search, Quick View of Products, Detailed Product Views, Displaying Products within the Same Category, and Order Checking. Additionally, Temple and Webster provides popular payment options in Australia such as PayPal, Afterpay, and Zip.

• Website: https://www.templeandwebster.com.au/
• Platform: Magento Open Source
• Traffic: 24.57M/month
• Ranking: #99 (Australia) & #6,317 (Global)

Fantastic Furniture

For over 30 years, Fantastic Furniture has become the top choice for customers seeking flexible and efficient furniture solutions. Currently, the brand owns more than 80 retail stores nationwide in Australia. In the realm of online sales, Fantastic Furniture has focused on building and expanding its eCommerce website.

Several unique features have been customized to facilitate easy shopping for customers. Some of these include Quick Product View, Product Color Selection, Product Comparison, Displaying Real Product Photos from customers’ Instagram, and diverse payment options such as Afterpay, Zip, and Latitude.

• Website: https://www.fantasticfurniture.com.au/
• Platform: SAP Commerce Cloud
• Traffic: 7.870M/month
• Ranking: #275 (Australia) & #21,372 (Global)

Amart Furniture

The next brand on this list is Amart Furniture. With a presence in over 40 locations in the Australian and New Zealand markets, Amart Furniture has gained popularity and trust from local consumers. The brand offers a diverse range of high-quality products and unique decorative solutions.

Amart Furniture’s furniture eCommerce website is a leading shopping destination in Australia, attracting over 6 million visits each month. With an intuitive interface and numerous advanced features, the website provides customers with a convenient and comfortable online shopping experience.

Additionally, Amart Furniture offers a 5-year quality guarantee on all its products and regularly introduces attractive promotional programs to attract and retain customers.

• Website: https://www.amartfurniture.com.au/
• Platform: Salesforce Commerce Cloud
• Traffic: 6.311M/month
• Ranking: #332 (Australia) & #24,865 (Global)

Freedom

Freedom is renowned for its minimalist and modern-style furniture products. The brand’s product portfolio is quite diverse, ranging from living rooms, bedrooms, kitchens, outdoor furniture, and more. Freedom’s eCommerce website is designed with a harmonious and visually appealing interface, featuring numerous unique features to provide customers with an optimal experience.

Freedom also focuses on establishing a Loyalty Program, allowing customers to create accounts to accumulate points and enjoy attractive benefits while shopping. The combination of uniqueness, quality, and convenience of online shopping contributes significantly to Freedom’s strong position in the Australian furniture market.

• Website: Freedom.com.au
• Platform: SAP Commerce Cloud
• Traffic: 4.915M/month
• Ranking: #403 (Australia) & #29,160 (Global)

Nick Scali

Nick Scali is a specialized Australian brand in designing sofas and retailing furniture. With over 50 years of operation, this brand has captivated customers with innovative designs and a commitment to providing sophisticated living spaces for every household.

Nick Scali’s furniture eCommerce website features several special functionalities to facilitate easy navigation and product purchases. Notably, the 360-degree product view and customization options for size and color based on customer preferences are highlighted. Additionally, the website’s minimalist and intuitive design further enhances the customer experience, making it smooth and enriching.

• Website: nickscali.com.au
• Platform: Magento Open Source
• Traffic: 1.937M/month
• Ranking: #939 (Australia) & #61,660 (Global)

Koala

Koala is well-known in both the Australian and New Zealand markets for its high-quality, modern, and innovative furniture products. Furthermore, in the years 2023 and 2024, Koala’s mattresses consecutively ranked as the most beloved on Product Review.

Koala’s furniture eCommerce website is designed to showcase the elegance and modernity of its products. With an intuitive interface, customers can easily explore and select products. Additionally, industry-specific features such as AR/VR and 360-degree viewing are integrated into the website.

• Website: https://koala.com/en-au
• Platform: Shopify Plus 
• Traffic: 1.4M/month
• Ranking: #1,193 (Australia) & #40,802 (Global)

Life Interiors

In the Australian furniture industry, Life Interiors stands out as a prominent and well-regarded name. Over the years, it has been the preferred choice for those who appreciate contemporary styles in furniture.

The brand places a significant focus on its online presence, achieving this through the development of a furniture eCommerce website with tailored features to enhance the shopping and payment experience for customers. Furthermore, Life Interiors regularly launches enticing shopping programs as part of its efforts to attract and engage customers.

• Website: https://lifeinteriors.com.au/
• Platform: Shopify Plus
• Traffic: 681.8K/month
• Ranking: #3,572 (Australia) & #211,036 (Global)

King Living

King Living is known in the Australian furniture market as an icon of luxury and innovation. The furniture eCommerce website is a reliable online shopping destination for customers seeking curated and high-standard furniture solutions. King Living has invested in developing various advanced features on the website to provide customers with the best shopping experience. 

Notable features include 360-degree viewing, VR/AR, product specification viewing and downloading, one-page checkout, and more. Thanks to these efforts, for more than 40 years, King Living has established a strong presence in the consumer community, particularly among those who value the sophistication of premium living spaces.

• Website: https://www.kingliving.com.au/
• Platform: Magento Open Source
• Traffic: 224.5K/month
• Ranking: #3,293 (Australia) & #195,617 (Global)

Build your first furniture eCommerce website today!

Above are the top 8 furniture brands in Australia that have successfully established and maintained their online presence by building eCommerce websites and investing to develop custom features.

With years of experience in developing successful e-commerce website projects across various platforms for numerous Australian clients such as Laybyland, Jasnor, RodShop, Trentham Estate, etc., SECOMM has a team of highly experienced experts with advanced technical skills and a deep understanding of the eCommerce market.

For detailed advice, please contact SECOMM or call the hotline (+84)28 7108 9908!

The Australian eCommerce world is continually evolving alongside the constant emergence of technological solutions. As a result, there is an increasing and diverse range of choices for eCommerce platforms. 

This presents both an advantage and a challenge for businesses, as selecting the right platform for building an eCommerce website is a crucial first step.

Below are the top 5 leading eCommerce platforms in Australia.

Learn more: Top 10 most-visited eCommerce websites in Australia

Magento

Magento is a globally popular open-source platform, and its prevalence extends to Australia as well.  According to BuiltWith, there are currently more than 4000 live websites in Australia utilizing the platform.

With its high flexibility, businesses can effortlessly tailor features and scale the system according to their unique business requirements.

Presently, Magento provides businesses with two versions: Open Source (Free) and Adobe Commerce (Paid).

Pros:

• Best for large businesses with complex customization needs and high-budget investments.
• High customization and scalability capabilities.
• Rich built-in features and advanced functionalities compared to SaaS platforms.
• No limit on sales volume.
• Diverse range of extensions available.
• Large user community.

Cons:

• Requires a high level of technical expertise.
• Deployment time is relatively long.
• Initial costs are high.

Core feature:

• Multi-brand solution
• Inventory management
• Headless Commerce implementation
• Loyalty program development
• Advanced search
• High-security measures
• Progressive Web Apps (PWA)
• Advanced SEO

Pricing:

• The cost to implement Magento Open Source is approximately $20,000 – $50,000 per project in the first year and the time to go live ranges from 3 to 6 months depending on the project’s complexity.
• The estimated cost to implement Adobe Commerce is around $100,000 – $150,000 per project in the first year, with the time to go live ranging from 6 months to 1 year depending on the project’s complexity.

Learn more: Top Magento eCommerce websites in Australia

Shopify

Shopify is a popular SaaS platform with over 4.8 million active websites. In Australia alone, over 150 thousand online stores are operating on the platform.

Recently, the premium version of Shopify, ‘Plus,’ has garnered attention from businesses across various sectors in Australia.

These businesses may have previously deployed different eCommerce platforms and later switched to the Plus to seek a superior solution. Some businesses initially launched websites with core plans and later upgraded to ‘Plus’ to optimize their operations.

Learn more: Top eCommerce websites upgrade to Shopify Plus 

Pros:

• User-friendly interface
• Provides drag-and-drop builder
• High scalability and customizability, especially with the ‘Plus’ package
• Diverse range of unique themes suitable for various industries
• Extensive app store 
• Supports multiple local payment gateways
• 24/7 customer support
• Rich learning resources
• Large user community

Cons:

• On-going costs increase over time 
• Limited customizability and scalability in core Shopify plans
• The eCommerce system relies on Shopify

Core feature:

• Point-Of-Sale (POS)
• Email Marketing
• Blogging
• SEO
• Multi-marketplace selling
• Automation (for Plus merchants)
• Headless Commerce (for Plus merchants)
• Composable Commerce (for Plus merchants)
• Omnichannel (for Plus merchants)

Pricing

Here are Shopify pricing plans:

BigCommerce

BigCommerce is another popular SaaS platform worldwide, with over 43 thousand active websites. In Australia, there are more than 2 thousand active BigCommerce websites.

The standout feature of this SaaS platform is its integrated features, enabling businesses of all sizes and technical expertise to deploy eCommerce websites quickly. In addition to standard solution packages, BigCommerce offers an ‘Enterprise’ version tailored for large businesses with custom pricing.

Learn more: Top 10 eCommerce websites using BigCommerce 

Pros:

• User-friendly interface
• Best for businesses of all sizes
• Rich integrated features
• 24/7 customer support
• Diverse affordable pricing plans
• No transaction fee
• More than 65 popular payment gateways
• Variety of themes and extensions

Cons:

• Limited online sales volumes
• On-going costs increase over time
• Limited customizability
• The eCommerce system relies on BigCommerce

Core feature:

• Point-Of-Sales (POS)
• Blogging
• SEO
• In-depth analytics and reporting
• Multi-marketplace selling
• Headless Commerce (Best for ‘Enterprise’ businesses)
• Automation (Best for ‘Enterprise’ businesses)
• Omnichannel (Best for ‘Enterprise’ businesses)

Pricing

Here are BigCommerce pricing plans:

WooCommerce

WooCommerce, a free and open-source WordPress plugin, enables brands to integrate eCommerce functionality into their existing WordPress websites.

With just a few clicks, the WooCommerce plugin helps convert a standard WordPress site into a fully-featured eCommerce platform, complete with essential features and easy customization.

Learn more: 20 websites using WooCommerce

Pros:

• Free and open-source
• Seamless integration with WordPress
• User-friendly interface
• Large user community
• In-depth analytics and reporting
• Support for various products and payment methods

Cons:

• Lack of support for technical and security issues
• Some integrations demand advanced technical skills
• Relies on the WordPress system
• Multilingual deployment may sometimes have limitations.
• Potential costs may accrue over time

Core feature:

• Multi-marketplace selling
• Selling a diverse range of products
• Remote operation with a mobile app
• Customization and expansion
• Blogging
• SEO

Pricing: Free to use. However, some integrations with other plugins may incur charges.

OpenCart

OpenCart is a globally popular open-source platform, powering over 900 thousand active websites worldwide. In Australia, it has gained popularity with more than 2 thousand active OpenCart websites, establishing itself as a favored open-source platform in the country, following Magento.

Founded by Daniel Kerr in 1998, OpenCart operates as open-source software, utilizing the PHP programming language. It currently offers two versions: Free (Free-to-use version) and Cloud Store (Paid version).

Learn more: Top OpenCart websites

Pros:

• User-friendly interface
• Extensive library of themes and apps
• Flexible customizability and scalability
• No transaction fees

Cons:

• Requires strong technical skills
• Lacks advanced extension features
• Many hidden costs

Core feature:

• Diverse payment and delivery methods
• Multilingual capabilities
• Multi-marketplace selling
• Seamless management of products, orders, and inventory
• Headless Commerce deployment
• Blogging
• SEO

Pricing:

Free for the Free version. For the Cloud Store version, the specific costs are as follows:

On Final Words

Above are 10 eCommerce platforms preferred by businesses in Australia when establishing their online stores. Each business will make its decision based on factors like scale, business model, and specific deployment requirements. 

With over 10 years of experience collaborating with various Australian businesses such as Laybyland, RodShop, Trentham Estate, Jasnor, etc., to build eCommerce websites, SECOMM now possesses a team of highly skilled technical experts and a deep understanding of the Australian market.

For personalized advice on the best-suited platforms for your business, contact us or call the hotline (+84)28 7108 9908 today!

Choosing to upgrade to Shopify Plus is like opening the door for you to enter a world of unparalleled flexibility, speed, and customization. Countless brands across diverse industries and business models heavily rely on Shopify. According to BuiltWith statistics, there are more than 4 million Shopify websites globally. Many well-known brands have experienced remarkable sales and conversion rate surges after upgrading.

Let’s explore 10 eCommerce websites that have upgraded from core Shopify to Plus.

Huel

Founded in 2015 by Julian Hearn and James Collier, Huel is a brand specializing in meal replacements and nutritional supplements. Their product lineup includes nutritional powder (Huel Powder), ready-to-drink meals (Huel Ready-to-Drink), snack bars (Huel Bar), and additional supplements like omega-3 oil and protein powder.

After just 5 years, the brand experienced rapid growth, expanding 9 online stores and 120 staff members globally. As a result, the brand opted to upgrade to Shopify Plus to enhance its operational efficiency.

After more than 30 days of replatforming, Huel witnessed significant changes. Tasks such as adding employee accounts and assigning roles across one of the 9 stores, previously taking over 30 minutes, now only require a few minutes. 

This not only streamlines the operation of current stores but also creates favorable conditions for Huel to expand and effectively manage an increasing number of stores and personnel in the future.

• Website: https://huel.com/
• Industry: Meal replacements
• Traffic: 1.4M/month
• Ranking: 16,313 (USA) & 33,881 (Worldwide)

Negative Underwear

Negative Underwear was established in 2014 by two sisters, Lauren Schwab and Marissa Vosper. The brand’s mission is to offer women high-quality, straightforward, and comfortable lingerie. Negative Underwear quickly garnered attention for its unique designs and a philosophy focused on the wearer’s comfort and confidence.

From its early days, Negative Underwear built an eCommerce website using Shopify. As sales grew and the need for expansion became apparent, the lingerie brand decided to upgrade to Shopify Plus.

Through Shopify Plus, Negative Underwear benefits from a comprehensive and consistent overview of financial and sales reports. Streamlining operational tasks for centralized inventory management has become more efficient.

Streamlining operational tasks for centralized inventory management has become more efficient. Furthermore, the lingerie brand can effortlessly devise promotional campaigns during significant year-end shopping periods, enhancing the overall customer experience for those seeking to make multiple purchases simultaneously.

• Website: https://negativeunderwear.com/
• Industry: Fashion
• Traffic: 802.8K/month
• Ranking: 9,588 (USA) & 54,893 (Worldwide)

ILIA

ILIA is a popular clean beauty brand that has garnered favor among consumers and earned numerous awards. With a commitment to helping users safeguard and rejuvenate their skin through safe and highly effective formulas, the brand has become a go-to choice. 

While initially running on Shopify Advanced, the eCommerce website swiftly expanded, and ILIA upgraded to Shopify Plus for enhanced customization capabilities.

Moreover, through Shopify Plus, ILIA introduced Headless Commerce to ensure customers enjoy an optimal shopping experience without compromising page load speed and overall website performance. The deployment time with Shopify Plus saw a 20% improvement, and since the upgrade, ILIA has observed a notable 18% reduction in bounce rates.

• Website: https://iliabeauty.com/
• Industry: Beauty & cosmetics
• Traffic: 614.3K/month
• Ranking: 22,043 (USA) & 91,888 (Worldwide)

Incu

Founded in 2002 by two Italian brothers, Vincent and Brian Wu, Incu swiftly rose to prominence as a leading fashion shopping destination in Sydney. Initially operating on its eCommerce platform, Incu later made the switch to the Basic Shopify.

However, with the company’s expansion and the introduction of a diverse range of products from various international brands, Incu found the need for a more robust backend system to efficiently manage the growing complexity of its eCommerce operations.

This included improving order processing workflows, inventory management, and automated updates for delivery rules and size customization based on customer location.

Incu, in particular, integrated advanced solutions from Shopify Plus, including LaunchPad and Flow, and implemented automation and Script Editor to tailor the shopping cart and checkout experience.

In the first week post-upgrade to Shopify Plus, Incu experienced a 15% increase in conversion rates, a 26% rise in revenue, and an average interaction rate of 91%, along with a noteworthy 40% reduction in bounce rates.

• Website: https://www.incu.com/
• Industry: Fashion
• Traffic: 438.2K/month
• Ranking: 1,751 (Australia) 101,060 (Worldwide)

Boxraw

Boxraw is a sports fashion brand specializing in boxing, with its main headquarters situated in London, England. Established in 2017 by Ben Amanna, a professional with a background in sports and boxing, the brand aims to deliver high-quality products catering to both novice enthusiasts and professional athletes in the boxing realm.

In its early days, Amanna spent time reading Shopify blogs, building a website with the basic plan, and seeking support from the advisory team to learn about eCommerce and launch his brand.

Particularly noteworthy is Boxraw’s use of LaunchPad, an exclusive solution tailored for Shopify Plus businesses, facilitating the creation of automated sales campaigns.

This has enabled the Boxraw team to break free from repetitive tasks, providing customers with distinctive shopping experiences at enticing prices.

• Website: https://uk.boxraw.com/
• Industry: Fashion
• Traffic: 380.2K/month
• Ranking: 79,635 (USA) & 151,443 (Worldwide)

Only Curls

In 2016, Lizzie Carter faced the challenge of finding the perfect towel to dry her naturally curly hair in London. Unable to find one, she decided to take matters into her own hands and create it herself. This led to the creation of Only Curls, which has since become the preferred shopping destination for those with curly hair.

Only Curls primarily offers a range of products, including pre-shampoo treatment oils, post-shampoo treatment oils, hair-fixing gels, and other items specifically designed to support the daily care and styling needs of curly hair.

After initially using the basic Shopify package, Only Curls upgraded to the ‘Plus’ package due to the rapid growth of their business. With the upgrade, the brand incorporated LaunchPad and several apps from the Shopify Plus Certified App, such as Klaviyo and Gorgias, to streamline sales, marketing, and customer care processes.

This strategic decision resulted in a 19% increase in conversion rates, a 10% rise in the average order value, and a remarkable 154% surge in the total number of orders in the first month.

• Website: https://onlycurls.com/
• Industry: Hair care
• Traffic: 162.8K/month
• Ranking: 11,298 (UK) & 272,018 (Worldwide)

Aje

Aje is a renowned fashion brand headquartered in Sydney, Australia. After over a decade since its establishment, the brand has rapidly become a significant name in the international fashion industry.

Recognized for its more than 18 stores across Australia and New Zealand, each exuding an air of luxury and contemporary design, Aje aimed to mirror this aesthetic in its eCommerce presence.

As a result, the brand upgraded to Shopify Plus to efficiently launch a new website with minimal downtime, ensuring a seamless integration of the online and offline customer experiences. Within just a few weeks of the upgrade, Aje observed a remarkable 135% increase in its conversion rate and a substantial decrease in bounce rates.

• Website: https://ajeworld.com/
• Industry: Fashion
• Traffic: 81.6K/month
• Ranking: 138,049 (USA) & 485,275 (Worldwide)

Animals Matter

Founded in 2008 and headquartered in California, USA, Animals Matter stands as a premier brand in the realm of luxurious pet accessories. Specializing in crafting high-end products for pets, including beds, cushions, coats, collars, and more, Animals Matter prioritizes the comfort, safety, and fashionable flair of beloved pets.

Initially, Animals Matter opted for Shopify to establish a foundational eCommerce website, complemented by the strategic use of Google Ads. As sales began to climb, the brand decided to elevate its platform to the ‘Plus’ version, granting access to exclusive and advanced solutions.

With a strategic focus on a Direct-to-Consumer (D2C) model and a commitment to multi-channel sales, Animals Matter seamlessly integrated its website with various social media platforms like Facebook, Instagram, Youtube, and Pinterest.

Moreover, utilizing the capabilities of ‘Plus,’ the brand employs email marketing to sustain customer engagement through diverse approaches. This includes the implementation of strategies such as abandoned cart emails, newsletters, and enticing promotional programs.

• Website: https://animalsmatter.com/
• Industry: Dog products
• Traffic: 66.1K/month
• Ranking: 285,963 (USA) & 932,263 (Worldwide)

Boie

Boie, headquartered in New York, USA, is a personal care product brand that prioritizes safety and durability in its meticulously researched and crafted offerings. Boie’s products are crafted from antibacterial and recyclable materials, emphasizing a commitment to minimizing waste generation in the market.

Recognizing the limitations of the basic Shopify solution in fulfilling its vision for an enriched eCommerce website user experience, Boie made the strategic move to upgrade to Shopify Plus. This flexible platform serves as a solution to address two key objectives for Boie: enhancing conversion rates, particularly for customers abandoning their carts, and optimizing SEO strategies to boost website traffic.

• Website: https://boieusa.com/
• Industry: Personal care
• Traffic: 36.2K/month
• Ranking: 640,532 (USA) & 2,651,414 (Worldwide)

al.ive body

A prominent player in the personal care product market is al.ive body. This brand emerged amid Australia’s Covid-19-induced lockdown. 

With prior success using Shopify, al.ive body decided to elevate its e-commerce website by switching to Shopify Plus, where it benefitted from valuable guidance and support from the Merchant Success team.

Leveraging the expansive features of ‘Plus,’ al.ive body introduced a dedicated B2B eCommerce website catering to wholesale customers. Moreover, the brand employed the Functions solution to tailor the backend logic of Shopify, enhancing the customer experience, and streamlining the payment process.

Since upgrading, the company achieved over 1 million Australian dollars in revenue within four days of the Black Friday sales event. Taking advantage of the increased customer influx during the sales period, al.ive body boosted its customer conversion rate by 47% after implementing customizations aimed at simplifying the payment experience.

• Website: https://alivebody.com.au/
• Industry: Personal care
• Traffic: 26.9K/month
• Ranking: 34,956 (Australia) & 1,474,515 (Worldwide)

Upgrade to Shopify Plus today!

Above are 10 brands that have enhanced their eCommerce websites by upgrading from the core Shopify versions to the Plus version, seeking advanced solutions to streamline business processes and improve the customer experience. 

As a trusted partner for enterprises like Vinamilk, Suzuverse, SECOMM boasts a highly skilled technical team with profound knowledge of Shopify Plus.

Contact SECOMM or call the hotline to start upgrading your eCommerce website today!

In Australia, shopping on eCommerce websites has become an essential trend. Over time, there has been a growing demand for an enhanced online shopping experience among Australian customers. This requires businesses to seek solutions to optimize their websites to provide a unique and efficient customer experience. 

Here are 10 leading Australian brands dedicated meticulous efforts to refining the eCommerce experience, thereby gaining customer satisfaction and trust.

JB Hi-Fi

JB Hi-Fi is a retail chain headquartered in Australia, specializing in electronics, household goods, and entertainment products. It was founded in 1974 in Melbourne by John Barbuto (JB) and his wife, Judy Barbuto (the JB Hi-Fi name is a combination of the initials of John’s name and Judy’s name).

Alongside its brick-and-mortar stores in Australia and New Zealand, the brand also maintains an eCommerce website and a mobile app. These two primary channels enable customers to shop online and stay updated on various offers and promotions.

Beyond offering a diverse range of high-quality consumer electronics, JB Hi-Fi places a strong emphasis on providing customer support services both online and offline, aiming to deliver the optimal customer shopping experience.

• Website: https://www.jbhifi.com.au/
• Industry: Consumer electronics
• Platform: Shopify Plus
• Traffic: 23.7M/month
• Ranking: 36 (Australia) & 2,034 (Worldwide)

Coles

Coles is a leading supermarket and retail chain in Australia. Established in 1914, the brand has since experienced impressive expansion and development, emerging as one of the major names in the Australian retail industry.

Coles offers online shopping services through its user-friendly eCommerce website and mobile app. The Australian brand also ensures competitive pricing and consistently introduces promotional initiatives, providing customers with a diverse array of options.

• Website: https://www.coles.com.au/
• Industry: Online Grocery
• Platform: HCL Commerce
• Traffic: 18.3M/month
• Ranking: 40 (Australia) & 2,270 (Worldwide)

The ICONIC

The ICONIC is an Australian eCommerce website specializing in fashion and footwear. Established in 2011, the brand swiftly captured attention, evolving into a premier online shopping destination for fashion enthusiasts in both Australia and New Zealand.

At The ICONIC, customers can easily discover their preferred products from a diverse selection of globally renowned brands, including Levi’s, Adidas, Lacoste, Polo Ralph Lauren, and more.

The ICONIC’s website is optimized to help customers browse products, place orders, and track their shipments effortlessly. Beyond providing a unique online shopping experience, The ICONIC regularly updates fashion trends and offers informative content for its customers.

• Website: https://www.theiconic.com.au/
• Industry: Fashion
• Platform: PHP programming language
• Traffic: 10.3M/month
• Ranking: 72 (Australia) & 4,157 (Worldwide)

Cotton on

Cotton On was established in 1991 by Nigel Austin in Geelong, Australia. The brand offers a wide range of fashion products, including clothing for men, women, and children, footwear, accessories, underwear, and even home goods and interior decorations in some stores.

Cotton On has an extensive network of stores worldwide, with a presence not only in Australia but also in many other countries such as the United States, Canada, the United Kingdom, and various Asian countries. Therefore, an eCommerce website system has been built and developed with Salesforce Commerce Cloud (SFCC) to cater to the specific needs of each customer segment in different markets.

• Website: https://cottonon.com/AU/
• Industry: Fashion
• Platform: Salesforce Commerce Cloud (SFCC)
• Traffic: 9.2M/month
• Ranking: 144 (Australia) & 5,182 (Worldwide)

Sephora Australia

Sephora is a leading global retail chain specializing in cosmetics and beauty products. The brand is headquartered in Paris, France, and has expanded rapidly, establishing its presence in numerous countries across Europe, North America, Asia, and the Middle East.

In Australia, Sephora is recognized as a go-to destination for purchasing cosmetics, both online and in-store. Sephora’s eCommerce website and mobile app boast various specialized features designed to elevate the customer experience. Moreover, the successful implementation of a loyalty program by Sephora across multiple markets serves as a valuable lesson for many other eCommerce enterprises.

• Website: https://www.sephora.com.au/
• Industry: Fashion
• Platform: PHP programming language
• Traffic: 2.4M/month
• Ranking: 253 (Australia) & 18,668 (Worldwide)

Forever New

Founded in Australia in 2006, Forever New is an international fashion brand that specializes in designing and manufacturing women’s fashion collections. The brand is renowned for offering customers products with a sophisticated and feminine style.

Since its inception, Forever New has experienced rapid growth and expanded its business not only in Australia but also in various other countries, including New Zealand, China, India, South Africa, and numerous European nations.

To meet the challenges of expansion and customization, Forever New opted for Magento Open Source to build its eCommerce system. Leveraging Magento, the brand has incorporated a range of advanced and specialized features alongside essential functionalities to enhance the online shopping experience for its customers.

• Website: https://www.forevernew.com.au/
• Industry: Fashion
• Platform: Magento Open Source
• Traffic: 1.7M/month
• Ranking: 393 (Australia) & 28,442 (Worldwide)

Dick Smith

Dick Smith is the name of a renowned Australian entrepreneur, Richard “Dick” Smith, who founded this brand in 1968. In its early years, Dick Smith focused on providing electronic products and components. 

The brand quickly grew and expanded its product portfolio from electronic appliances, computers, mobile phones, cameras, and tech toys to other technology and entertainment-related products.

Dick Smith’s eCommerce website is built on the Magento platform. This has helped Dick Smith enhance its presence in both online retail and traditional retail stores, allowing the brand to reach a large audience through an optimized shopping experience.

• Website: https://www.dicksmith.com.au/da/
• Industry: Consumer electronics
• Platform: Magento Open Source
• Traffic: 1.6M/month
• Ranking: 611 (Australia) & 38,095 (Worldwide)

Bed Bath N` Table

Bed Bath N’ Table is a well-known brand specializing in furniture, home decor, and household items in Australia.

Its eCommerce website offers a diverse array of products for the living room, bathroom, dining area, and bedroom. Customers can easily discover items such as blankets, pillows, bedding sets, decorations, lamps, cookware, tableware, and numerous other products.

In addition, Bed Bath N’ Table provides various payment methods and implements a loyalty program to enhance the shopping experience for customers, ultimately boosting conversion rates and sales.

Over the years, through a commitment to professionalism and prioritizing customer experience, Bed Bath N’ Table has solidified its presence throughout the regions of Australia and New Zealand.

• Website: https://www.bedbathntable.com.au/
• Industry: Lifestyle
• Platform: Magento Open Source
• Traffic: 1.2M/month
• Ranking: 591 (Australia) & 40,650 (Worldwide)

Glue Store

Established in 1990, Glue Store is an Australian fashion retail chain specializing in products from popular brands, especially those favored by the youth. Over the years, Glue Store has swiftly expanded to become a go-to fashion shopping destination in the Australia and New Zealand region.

Currently, Glue Store collaborates with a variety of renowned brands, including Adidas, Nike, Tommy Hilfiger, Calvin Klein, Puma, and various streetwear labels.

In addition to its traditional store chain, Glue Store offers customers an online shopping experience through an eCommerce website built on the Shopify platform. The website boasts a uniquely designed interface with advanced features, particularly enhancing the customer experience, notably during the checkout process.

Furthermore, Glue Store consistently introduces appealing promotional programs to attract and retain its customer base.

• Website: gluestore.com.au
• Industry: Fashion
• Platform: Shopify
• Traffic: 1.1M/month
• Ranking: 684 (Australia) & 47,751 (Worldwide)

Chemist Direct

The eCommerce website Chemist Direct has become quite familiar to Australian consumers in recent years. It is a reliable destination for purchasing beauty products, personal care items, prescription and non-prescription medications, as well as medical equipment.

With a diverse and extensive product catalog, Chemist Direct has developed its eCommerce system on Magento to leverage the flexibility and easy scalability of this platform. Through Magento, the Chemist Direct team can easily develop and customize numerous advanced features, making searching, browsing, ordering, and payment more straightforward.

When it comes to payments, the brand implements Buy Now Pay Later with Afterpay and Zip, alongside traditional payment methods, allowing customers additional choices and flexibility when making purchases.

• Website: https://www.chemistdirect.com.au/
• Industry: Online Pharmacy
• Platform: Magento Open Source
• Traffic: 209.2K/month
• Ranking: 2,889 (Australia) & 171,631 (Worldwide)

On Final Words

Here are the leading 10 eCommerce websites in Australia. Utilizing advanced platforms like Magento, Shopify, and SFCC, these brands have delivered an optimal online shopping experience, successfully attracting both local and international consumers.

Throughout years of growth, SECOMM, in collaboration with numerous Australian clients, has proudly contributed to the creation of exceptional eCommerce websites. Noteworthy projects include partnerships with Laybyland, Jasnor, Rod Shop, and others.

Contact SECOMM or call directly at the hotline (+84)28 7108 9908 to get started!

Several crucial factors impact the efficiency of running an online store. Among these, effectively implementing eCommerce integrations plays a key role in helping you streamline your operations and reduce risks. 

Below are 7 essential integrations that you should include in your eCommerce website.

PIM

PIM (Product Information Management) is one of the common eCommerce integrations. The PIM system is used to collect, organize, and manage product information, including details such as product descriptions, images, prices, product attributes, customer reviews, and ratings.

This tool helps you manage product information across diverse platforms, making it easier for customers to choose their desired products. Plus, PIM helps you save time compared to manual data entry, thereby reducing personnel costs.

Take Akeneo PIM, for instance; it is an open-source platform tailored for managing product information effectively. Akeneo is also flexible enough to seamlessly integrate with various systems such as ERP, CRM, POS, and popular eCommerce platforms like Magento, Shopify, and WooCommerce.

Currently, Akeneo offers three main PIM plans, including:

• Community Edition: Free – For small and medium-sized enterprises seeking to focus on product information management and distribution at a low cost.
• Growth Edition: Starting from $25,000 per year – For mid-sized businesses managing product information.
• Enterprise Edition: Price on request – For large enterprises looking to develop specialized PIM systems.

OMS

The Order Management System (OMS) helps you process orders in various channels.

This eCommerce integration not only helps businesses efficiently manage orders, optimizing the customer experience, but also collects and analyzes data at peak and off-peak sales times, as well as for specific orders, top-selling items, and consumer behavior.

So, you’ll easily adjust their business strategies and manage inventory effectively.

For example, Fabric OMS is a Distributed Order Management (DOM) system designed to help you streamline the order processing process, including online purchases at the store (BOPIS), delivery to the store, and in-store order fulfillment. 

Fabric’s order management solution helps you integrate and manage the entire order process on a single interface. You can optimize your order processing, minimize inventory discrepancies, and free up resources for other important tasks.

WMS

The Warehouse Management System (WMS) will help you manage the flow of goods, inventory, and shipping to facilitate sales and order fulfillment.

By automating order processing and optimizing the layout of goods in the warehouse, WMS accelerates order processing, reduces order preparation time, and enhances the ability to quickly respond to customer demands.

For example, Oracle Warehouse Management Cloud (WMS) is one of the eCommerce integrations that offers a cloud-based warehouse management system. It is well-suited if you’re looking for effective warehouse inventory management.

It automates warehouse processes such as receiving, storage, order processing, and shipping, particularly well-suited for a wide range of business scales. It also seamlessly integrates with ERP, CRM, and other supply chain solutions.

POS

POS (Point of Sale) is a system that includes both hardware and software components, or it can be as straightforward as a point-of-sale device like a computer, tablet, smartphone, or receipt printer.

POS helps you manage and execute sales transactions, calculate payments, generate receipts, manage inventory, handle customer relations, and provide crucial sales-related information.

For instance, the Square POS system, developed by Square, has garnered the interest of numerous large businesses globally due to its free features. However, each transaction conducted through the POS incurs a fee of 2.6% and 10 cents for each tap, dip, or swipe. 

For the “Buy Now Pay Later” model, the fee is 6% and 30 cents. Additionally, Square provides tailored POS packages for businesses with revenues surpassing $250,000.

Xem thêm:

• Top 5 POS software for SMEs

• Top 5 POS software for large-scale enterprises

CRM

CRM (Customer Relationship Management) helps you organize and manage customer information, including contact details, purchase history, and interactions. So, you’ll easily tap into customer needs and preferences, optimizing the shopping experience and increasing order conversion rates.

Moreover, CRM allows internal departments to interact and work on a unified and automated system, saving time and costs.

For example, Dynamics 365 Sales is one of the CRMs developed by Microsoft. With its intuitive interface, easy setup, and flexible customization capabilities, you can manage and enhance the efficiency of the sales process.

the system provides a “Real-time Insight” feature to deliver real-time insights from sales calls, such as customer emotions and sentiments. This helps businesses assess and strategize for their sales teams.

Currently, the system offers three plans:

• Dynamics 365 Sales Professional: Starting from $65 per month
• Dynamics 365 Sales Enterprise: Starting from $95 per month
• Dynamics 365 Sales Premium: Starting from $135 per month
• Microsoft Relationship Sales: Starting from $162 per month

Learn more:

• 10 best enterprise CRM softwares
• On-premise CRM vs On-cloud CRM

ERP

Instead of relying on separate, isolated software systems lacking interdepartmental cohesion, ERP (Enterprise Resource Planning) integrates all software into a unified system.

The ERP eCommerce integration helps you manage all organizational activities, from inventory control and orders to financial planning and customer interactions.

You’ll maximize time efficiency, minimize costs, boost business productivity, and reduce unnecessary workforce.

For example, Oracle ERP is one of the top global ERP software known for its outstanding features for operational efficiency.

Currently, Oracle provides three different plans tailored to specific needs:

• Advanced Financial Controls: Starting from $80/month – Designed for small-scale businesses requiring a simple system.
• Advanced Access Controls: Starting from $150/month – This service plan offers advanced features for efficient operations.
• Financial Reporting Compliance: Starting from $175/month – Oracle ERP’s premium plan provides comprehensive features suitable for various business needs.

Learn more: 6 best enterprise ERP software

BI

Business Intelligence (BI) helps you analyze data from various sources such as eCommerce websites, POS systems, CRM, and other data sources. Plus, you’ll gain a deeper understanding of customer behavior, shopping trends, and factors influencing sales performance.

By using BI, you can also predict shopping trends to formulate specific strategies, while simultaneously monitoring financial performance, including forecasting sales figures, profits, and other financial indicators. This helps you allocate resources accurately.

For example, Tableau is a widely used BI tool suitable for various individuals and organizations. With a user-friendly interface that requires minimal technical knowledge, Tableau allows users to easily create reports and visualize data. 

The ability to connect and integrate data from various sources, including cloud data, and transform it into visually appealing charts and graphs, makes it easy for users to analyze trends and information

Deploy eCommerce integrations today!

Above are 7 popular eCommerce integrations to build your eCommerce website and enhance your online presence. You’ll choose your best-suited systems depending on the strategy, estimated budget, and business direction.

With profound knowledge of the eCommerce industry and experience in deploying integrations for all sizes of businesses, SECOMM is committed to proposing cost-effective solutions to develop your high-performing eCommerce system.

Contact or call directly on the SECOMM hotline (02871089908) to get started today!

When it comes to brands that migrate from Magento to Shopify Plus, it’s good to read their success stories in sales behind. In the second part of this series, let’s continue to delve into more brands that chose to migrate their eCommerce platforms from Magento to Shopify Plus, and explore how this decision paved the way for boundless success.

Boody

Originally established as a wholesaler distributing high-quality underwear through pharmacies, Boody later identified new growth opportunities by venturing into online sales for environmentally conscious fashion enthusiasts.

Boody initially deployed an eCommerce website on the Magento platform, but the absence of a dedicated technology team severely limited management, operations, and customization capabilities.

Also, inconsistencies between the frontend on mobile devices and laptops, utilizing different technological solutions, resulted in a non-uniform user experience and inefficient use of system resources. 

To address these challenges and pursue goals of international expansion, Boody sought a platform that could alleviate the burden of management and operations while providing a consistent customer experience.

The fashion brand switched from Magento to Shopify Plus, promptly implementing automated solutions for processes such as email and security checks using Shopify Flow. Boody also adopted Shopify Payments to facilitate online transactions without the need for integration with third-party payment service providers.

The platform overhaul with Shopify Plus significantly enhanced the operations. Leveraging the robust integration capabilities of Shopify Plus, Boody seamlessly integrated with third-party systems to strengthen customer relationships, including platforms like Klaviyo, Gorgias, and Odoo.

Benefiting from the flexibility and solutions offered by Shopify Plus, Boody developed a customized eCommerce website without requiring extensive technical expertise. This allowed the Boody team to focus on multi-channel sales strategies and international expansion.

Shortly after the platform transition, Boody rapidly expanded into 10 international stores, witnessing a 70% increase in online sales and a 5% rise in conversion rates. With Shopify Plus, Boody is realizing its mission to become the world’s most beloved sustainable underwear brand.

Learn more: 15 brands migrate from Magento to Shopify Plus Pt.1

• Website: https://www.boody.com.au/
• Industry: Fashion
• Traffic: 269.7K/month
• Ranking: 2,454 (USA) & 144,568 (Worldwide)

Alessi

Alessi is a renowned Italian brand specializing in the design and manufacturing of high-quality household and interior decoration products. The brand was established in 1921 and has since become one of the icons of Italian art and design. 

Alessi pays attention to every detail in product design while relying on third-party units to enhance the aesthetics of its website design.

However, the Magento eCommerce platform, which Alessi had been using for a long time, suddenly announced the end of support for older versions, obliging merchants to upgrade to a higher version.

Faced with the complex and time-consuming upgrade process, Alessi decided to seek an alternative solution.

Moreover, the outbreak of the Covid-19 pandemic in Italy and across Europe prompted Alessi to make necessary changes to maximize online sales. The business executives aimed to re-establish the platform within just 12 weeks.

In reality, Boody achieved the goal in less than 3 months by completing the e-commerce platform transition from Magento to Shopify Plus.

Since implementing Shopify Plus, Alessi has seen a 233% increase in page views, a 109% increase in conversion rates, a 222% increase in transaction volume, and a 210% increase in total online revenue.

Alessi can now rest assured that customers will have an engaging shopping experience on the website, reflecting the true brand image that the business has spent a century building.

• Website: https://alessi.com/
• Industry: Home furnishing
• Traffic: 244.6K/month
• Ranking: 14,490 (Italy) & 168,613 (Worldwide)

Rebecca Minkoff

Rebecca Minkoff, a renowned high-end fashion brand from the United States, is well-known for its handbags, footwear, and fashion accessories. The brand’s products often embody a blend of alluring, practical, and creative styles.

Rebecca Minkoff not only focuses on creating aesthetically pleasing fashion items but also consistently leverages technology to provide customers with novel shopping experiences over the past decade.

In addition to this, the customer’s online shopping experience on the brand’s eCommerce website is a particular area of emphasis. The migration from the Magento eCommerce platform to the Shopify Plus platform is also part of Rebecca Minkoff’s strategy.

Utilizing solutions available within the Shopify Plus ecosystem, coupled with robust and seamless integration capabilities, has enabled this fashion brand to implement 3D and AR (Augmented Reality) technologies.

These technologies aim to enhance customers’ unique, detailed, and realistic views of products, ranging from styles to materials.

According to the company, individuals interacting with 3D models are 44% more likely to add that model to their shopping carts compared to those who do not interact. Among visitors who engage with 3D models, they have a 27% higher likelihood of placing an order compared to non-interacting individuals.

Rebecca Minkoff notes that when customers view a product in AR, their likelihood of making a purchase increases by 65%.

This positive step in eCommerce has significantly contributed to business growth. According to Rebecca Minkoff, 65% of customers interacting with AR products tend to make purchasing decisions swiftly, and with 3D technology, this figure is 27%.

• Website: https://www.rebeccaminkoff.com/en-vn
• Industry: Fashion
• Traffic: 233.3K/month
• Ranking: 34,143 (USA) & 192,206 (Worldwide)

Blakely

Established in 2012 in the United Kingdom, Blakely is a unisex fashion brand known for its youthful and dynamic style. Blakely’s product range includes t-shirts, hoodies, sweaters, leggings, jeans, and fashion accessories. The brand aims to provide high-quality, beautifully designed, durable products that align with current fashion trends.

Blakely’s eCommerce website was initially built on the Magento platform. However, the system frequently experienced crashes, especially during peak shopping periods like Black Friday, affecting customer shopping experiences and the brand’s revenue.

Another concern for Blakely with the previous platform was its limitations in integrating with third-party applications, posing challenges in reaching target customers and efficiently managing customer data to drive real growth. Furthermore, the lack of tools for data management led to issues in the personalization and localization of the customer experience.

Therefore, after careful consideration, Blakely decided to migrate from the Magento platform to Shopify Plus. With the implementation of Shopify Plus, Blakely successfully launched two additional eCommerce websites specifically catering to EU and U.S. customers, enabling the brand to sell more efficiently in international markets.

Blakely also utilized Shopify Plus’s available themes and seamlessly integrated with third-party tools to not only provide an optimal shopping experience for customers but also support effective data management.

Switching to Shopify Plus brought about significant positive changes for Blakely in terms of sales. Specifically, the conversion rate increased from 1.4% to 2.6%, and the EU store witnessed an impressive 30% growth since its launch. Global sales increased by 49%, with a 130% increase in sales in the U.S. and a 60% increase in sales in the EU.

• Website: https://blakelyclothing.com/
• Industry: Fashion
• Traffic: 229K/month
• Ranking: 11,386 (UK) & 186,100 (Worldwide)

Peepers

Peepers is a fashion brand specializing in reading glasses and sunglasses with its main headquarters located in Michigan, USA. The brand is known for blending modern design with quality, offering high-quality products at affordable prices.

Despite several redesigns that consumed considerable time and budget, Peepers’ Magento website failed to meet expectations.

The brand aimed to enhance page loading speed and provide customer-centric features, but the costs associated with each change or system update on Magento proved to be a significant expense for Peepers.

Therefore, Peepers made the switch to Shopify Plus to leverage the platform’s flexible customization capabilities with a more cost-effective approach than Magento.

Furthermore, offering a customized payment experience enhances the security of customers’ personal and payment information, thereby increasing customer trust when shopping on the Peepers website.

Since transitioning from the Magento platform to Shopify Plus, this fashion brand has witnessed a 30% increase in conversion rates and a 20% increase in the average order value (AOV).

• Website: https://www.peepers.com/
• Industry: Fashion
• Traffic: 198.1K/month
• Ranking: 28,102 (USA) & 152,340 (Worldwide)

The Bottom Line

Here are the next 5 brands in the series re-platform from Magento to Shopify Plus. While Boody’s motivation for the switch is to ease the burdens of management and operations, Alessi, in contrast, seeks to avoid the expenses and time involved in upgrading to a higher platform version.

Rebecca Minkoff, however, aims to capitalize on the existing ecosystem of Shopify to implement 3D and AR technology solutions for their eCommerce website.

Similarly, Blakely and Peepers overhauled their platforms to streamline operational time and costs, leveraging the advanced integration capabilities of Shopify Plus to deliver a distinctive customer experience. 

Throughout SECOMM’s process of executing platform migration, the pivotal factor determining success is a detailed and well-structured conversion plan.

Contact SECOMM or directly call the hotline at (028 7108 9908) to collaborate on devising the optimal plan for the platform migration.

eCommerce is undergoing a revolution, where businesses no longer need to strictly bind to traditional eCommerce models like Monolithic Commerce. Instead, they can create distinctive and adaptable customer experiences across a variety of digital channels through a methodology known as Headless Commerce.

Headless Commerce involves the separation of the frontend and backend of an eCommerce website. This allows the backend to transmit content through APIs to diverse frontends, including websites, mobile apps, IoT, POS, and more. Headless Commerce also gives you greater flexibility in customizing frontends compared to monolithic systems.

Learn more: Monolithic, Headless, Composable or MACH artchitecture

Among the prominent eCommerce platforms today, Shopify stands out with numerous effective solutions for headless deployment. This article on Headless Shopify delves into the concept, advantages and disadvantages, and solutions, and offers insights to help determine whether it is a suitable fit for every business.

What is Headless Shopify?

It is a way to build an eCommerce website using Shopify but separate the frontend (user interface) and backend (product management, order processing, payment system).

With this headless solution, businesses have the flexibility to use their preferred content management system (CMS) or frontend technology and then connect it to Shopify’s backend through the Storefront API. 

Key features of a Headless Shopify store include:

• Frontend: The freedom to utilize and customize preferred frontend technologies, such as HTML, React, Vue.js, to enhance the user experience.
• Backend: Shopify handles the “commerce” aspects of the store, including product management, orders, payments, shipping, and more.
• Headless CMS: Integration of Headless CMS platforms like Contentful, Storyblok, Builder.io to store and distribute content data.

Learn more:

• What is Headless CMS?
• 10 Headless CMS software (P1)
• 10 Headless CMS software (P2) 

Pros of Headless Shopify

• Full design control

Headless Shopify provides extensive customization for interface design and personalized user experiences. While the themes, including both free and premium options, boast attractive and modern designs with diverse choices for various business niches, these themes still come with constraints in terms of customization and features.

By using it, you can maximize customization for both interface design and user experience, creating a unique identity and enhancing your competitive edge.

• Unlimited frontend technology

It imposes no limitations on the type of devices or platforms that can display content. Content created and managed on the backend system can be displayed on any device or platform that the business desires.

In other words, content data from the Headless Shopify system is distributed in API format to various modern frontend technologies, such as websites, mobile apps, IoT, POS, etc. This facilitates the distribution of user-tailored content across different devices and platforms, ensuring seamless and optimized multichannel selling.

• Sell in the international market

With Headless Shopify, you can customize frontend interfaces, integrate Headless CMS, and incorporate local payment systems to distribute content and provide a shopping experience tailored to users in each market. This customization includes aspects such as domain, language, currency, payment gateways, and local payment methods.

Plus, you can leverage the Shopify Markets solution, which offers a full range of features, both basic and advanced, enabling you to expand your reach globally.

Cons of Headless Shopify

• Requires high programming knowledge and skills

Traditionally, Shopify has provided businesses with a ‘Plug-and-play’ solution, meaning that applications or utilities can be integrated into an online store and activated for easy use without the need for complex programming.

However, The headless solution provides you with advanced customization and scalability, requiring a higher level of technical expertise and complexity.

To address this challenge, you can partner with specialized developers like SECOMM for tailored guidance throughout deployment. These experts can provide insights on the recommended customizations to enhance system performance and user experience.

• High cost

When deploying Headless architecture, there are three types of fees to consider: platform fees, development fees, and maintenance fees.

• Platform fees: Using the platform, Headless CMS, or third-party platforms (ERP, PIM, CRM) incur monthly fees determined by each platform’s regulations.
• Development fees: The cost you need to pay to collaborate with a development agency for Headless Shopify implementation ranges from $150,000 to $500,000 per project. Payments can be made in installments based on the agreement with the development agency.
• Maintenance fees: Monthly maintenance fees, ranging from $100,000 to $150,000, are necessary for businesses to pay to the development agency.

As deploying Headless Commerce requires high technical expertise, the development cost will be significantly higher than implementing a Monolithic Commerce model.

Moreover, going Headless with SaaS platforms such as Shopify or CMS, ERP, PIM, and CRM requires monthly payment fees, making cash flow management challenging due to the potential fluctuations in platform usage, affecting monthly expenses.

Learn more:

• What is Headless CMS?
• On-premise vs On-cloud CRM
• 10 Enterprise CRM Software (P1)
• 10 Enterprise CRM Software (P2)

Ways to deploy Headless Shopify

Throughout the evolution of eCommerce technology, Shopify has accurately anticipated and provided solutions to meet the deployment needs of businesses worldwide.

Notably, the trend of adopting Headless Commerce has been shaping the global landscape for several years, and Shopify has offered outstanding solutions for businesses to implement Headless based on its platform infrastructure.

• Storefront API: It is a GraphQL-based API, enabling you to connect your frontend website to Shopify’s backend seamlessly, facilitating easy access to eCommerce data and functionality.
• Hydrogen + Oxygen: This exceptional solution includes the Hydrogen framework based on React and the Oxygen hosting. It helps you build Headless Commerce websites rapidly and efficiently.
• Commerce Components: This innovative tech stack, designed specifically for large enterprises adopting Headless Commerce or Composable Commerce, allows you to integrate independent ‘components’ to customize and enhance the eCommerce experience.

Brands deploy Headless Shopify successfully

• Victoria Beckham Beauty

The beauty brand Victoria Beckham Beauty was launched in 2019, aiming to provide an optimal user experience across multiple global markets with high performance. To achieve this, the company deployed Headless Shopify Plus to manage products, orders, and payments.

It integrated Contentful as a Headless CMS to store and distribute content data to frontends, including the website and mobile app, through the Storefront API.

• Paul Valentine

Since its establishment in 2015, Paul Valentine has become a major global jewelry brand with over 12 local stores, each with its dedicated sub-domain, to cater to diverse user demographics.

To streamline content management for these 12 stores within a centralized system, Paul Valentine has developed a Headless eCommerce website using the Vue.js framework on the Shopify Plus platform for backend management.

The Headless CMS platform, Contentful, is seamlessly integrated into the Shopify Plus backend system, enhancing the efficiency of content management and distribution across the interfaces of the 12 local stores, spanning both the website and mobile app through the Storefront API layer.

• Vinamilk

To meet the requirement of integrating an eCommerce website and a corporate information website into a unified user experience, SECOMM has supported Vinamilk in restructuring the system with a Headless architecture. Shopify Plus manages the ‘eCommerce’ aspect, while a Headless CMS platform is utilized for storing, managing, and delivering content to user interfaces. This results in a comprehensive custom Headless Commerce + Headless CMS model.

Learn more: 15 brands deploy Headless Commerce with Shopify Plus

Does Headless Shopify suit all types of businesses?

The answer is no.

While both the core and the Plus can implement Headless Commerce, the high flexibility of Shopify Plus makes the process easier, especially when utilizing the Headless solutions.

In essence, headless architecture is better suited for businesses with high demands for flexibility, customization, and scalability, as well as a desire for uniqueness to craft a diverse and seamless customer experience. If your business simply wishes to engage in straightforward online selling, core Shopify is sufficient.

On the other hand, for those seeking a balance between flexibility and stability, Plus is a viable option.

With a wealth of experience going headless for major enterprises like Vinamilk and Suzuverse, SECOMM boasts a highly skilled technical team with deep expertise in Shopify and the execution of Headless solutions on this platform.

Contact or call SECOMM’s hotline directly at (028 7108 9908) to receive advice on deploying Headless Shopify that is suitable for each business model. The team will also provide a detailed development roadmap divided into different stages.

The Shopify Plus eCommerce platform is known not only for its flexibility and high customization but also for its ability to integrate with a variety of apps in the Shopify Plus Certified App, optimizing customer experiences, managing sales, shipping, etc.

The eCommerce world continues to evolve, and choosing the right integrated apps can be a crucial factor in the successful deployment of an eCommerce website.

This article introduces 10 Shopify Plus apps that businesses should consider integrating into their eCommerce websites. These apps not only help optimize operational processes but also ensure that businesses meet all customer needs, create effective campaigns, and increase conversion rates.

What is Shopify Plus App?

Shopify Plus is the premium version of Shopify, offering superior customization and scalability designed to meet the needs of large-scale businesses. Shopify Plus apps are third-party applications or services integrated with the Shopify Plus system to provide management capabilities for various aspects of eCommerce operations, such as marketing, sales, order and shipping management, analytics, and performance reporting.

Using Shopify Plus apps can bring various benefits to businesses, including:

• Scalability and Customization: Shopify Plus apps help you scale and customize their eCommerce websites to optimize business processes. They provide unique features to create an engaging shopping experience, satisfying customer needs.
• Efficient Management: The apps are developed to help you efficiently manage orders, inventory, and marketing. They help save time and resources, reduce errors, and improve operational processes.
• Enhanced Customer Experience: By utilizing Shopify Plus apps, you can enhance the shopping experience for customers. This includes personalized marketing, loyalty programs, live chat, and more.

Top must-have Shopify Plus App on your eCommerce website

Judge.me Product Reviews

Judge.me is an excellent app designed for businesses using the Shopify Plus platform. This app focuses on collecting, managing, and displaying product reviews and ratings from customers.

Rating: 5/5

Reviews: 18,391

Core features:

• Display authentic customer reviews
• Automatically send review requests to customers
• No limit on review requests via email
• Synchronize and group product reviews seamlessly from various products and stores
• Centrally manage and moderate product reviews from the dashboard.

Price: The Judge.me app offers two available solution plans, including:

• Forever Free: Free to use, unlimited review requests.
• Awesome: $15/month, enables setting up reviews on Google Shopping.

Rebuy Personalization Engine 

This is a Shopify Plus app that allows businesses to design personalized customer experiences. This app ensures that the business website provides suggestions and offers products that customers truly care about to satisfy them and thereby increase sales.

Rating: 4.9/5

Reviews: 508

Core features:

• Utilizes intelligent algorithms to suggest products for each customer
• Allows customers to save favorite products and return them for future purchases
• Predicts shopping trends and evaluates product fit for each customer, aiding in advertising campaigns
• Tracks and reports customer interactions with the website and products.

Giá: Rebuy offers Shopify Plus users three solution plans, including:

• Try it: Free installation, unlimited order volume
• Scale: $99/month, additional revenue through Rebuy up to $4,000/month
• Pro: $249/month, additional revenue through Rebuy up to $10,000/month

Smile: Loyalty & Rewards

Among the Shopify Plus apps recommended for eCommerce websites, Smile is frequently mentioned for its Loyalty program applications. This Shopify Plus app helps businesses build and manage customer loyalty programs on Shopify Plus stores to enhance customer interactions, increase conversion rates, and attract potential customers.

Rating: 4.8/5

Reviews: 5,354

Core features:

• Create and customize loyalty programs with point-earning and redemption rules.
• Seamless integration with other apps like Klaviyo, Gorgias, Shopify POS, Judge.me
• Automatically translate the entire loyalty program into one of Smile’s six available languages, including English, French, Portuguese, German, Spanish, and Chinese.
• Allows non-members to earn and redeem points.

Price: Smile offers three solution plans:

• Free: Free installation, up to 200 orders per month
• Starter: $49/month, up to 500 orders per month
• Growth: $199/month, up to 2,500 orders per month
• Plus: $999/month, up to 7,500 orders per month

Shogun Landing Page Builder

Another popular Shopify Plus app is the Shogun Landing Page Builder. This app allows retailers to create beautiful and effective landing pages by providing a visual drag-and-drop editor, enabling Shopify Plus merchants to create custom landing pages without requiring any programming skills.

Rating: 4.8/5

Reviews: 3,216

Core features:

• Provides a visual editor with easy drag-and-drop capabilities for landing page elements, images, videos, and content.
• Rich theme library suitable for various use cases.
• Flexible customization of every aspect of the page to align with the brand, including colors, fonts, layout, and interface.
• Seamlessly integrates with other apps within the Shopify Plus ecosystem.  

Price: Shogun offers four solution plans for Shopify Plus businesses:

• Free: Free installation, limited to 1 landing page
• Build: $29/month, limited to 10 landing pages
• Grow: $199/month, unlimited landing pages
• Advanced: $499/month, unlimited landing pages

Referral Candy & Affiliate 

Referral is a Shopify Plus app that allows merchants to create and manage referral and affiliate programs. This Shopify Plus app offers a range of features and options to help businesses encourage customers and influencers to refer to their products or services.

Rating: 4.8/5

Reviews: 2,049

Core features:

• Set up referral and affiliate programs within 30 minutes.
• Tailor rewards for customers for both one-time purchases and sign-ups.
• Personalize the referral program by incorporating brand logos, images, and colors.
• Track and manage referrals, rewards, and performance from the dashboard.
• Create and customize email templates for referral invitations, reminders, and notifications.
• Seamless integration with platforms such as Klaviyo, Recharge, Skio, Apptle, Stay, and Seal.

Price: Referral offers two solution plans with a 14-day free trial:

• Premium: $59/month, +3.5% commission on sales
• Plus: $299/month, +1.5% commission on sales

AfterShip Returns

AfterShip Returns by Shopify Plus is an optimal solution for businesses seeking to improve the return experience and enhance customer loyalty. The app provides many user-friendly features and options, allowing businesses to automate the return and refund processes and optimize inventory costs.

Rating: 4.6/5

Reviews: 2,118

Core features:

• User-friendly return portal allowing customers to independently process returns. 
• Automatic email notifications on return status
• Various options for exchange or refund
• Automated refund and inventory updates
• Multilingual support for global customers

Price: AfterShip offers three solution plans for Shopify Plus businesses:

• Free: Free installation, up to 3 returns per month
• Essentials: $35/month, up to 100 returns per month
• Premium: $239/month, up to 200 returns per month

Recharge Subscriptions

Recharge Subscription is a popular Shopify Plus app that enables businesses to build a seamless shopping journey to maximize revenue and create long-term loyal customers.

With Recharge’s outstanding features, businesses can easily, quickly, and effectively create subscription plans for products or services.

Rating: 4.5/5

Reviews: 1,488

Core features:

• Easy setup and management of subscription plans
• Customizable payment processes for subscription plans
• Flexible payment options weekly, monthly, quarterly, and easily customizable
• Provides a customer portal empowering subscribers to manage their subscriptions

Price: Recharge offers a 30-day free trial for businesses.

• Standard: $99/month, 1.25% + 19¢ per transaction
• Pro: $499/month, 1% + 19¢ per transaction

Gorgias – Helpdesk & Live Chat

Gorgias is an app designed for Shopify Plus businesses, focusing on customer service management and online support. Deeply integrated into the Shopify Plus store, Gorgias provides a range of features to help businesses optimize support processes and enhance the customer experience.

Rating: 4.4/5

Reviews: 632

Core features:

• Manage customer requests from various channels in one centralized dashboard. 
• Access the customer’s context throughout the shopping journey to provide comprehensive support
• View, edit, and cancel Shopify orders directly in Gorgias’ customer view
• Set up predefined responses for common customer requests
• Support for multiple languages through integrated translation services

Price: Gorgias offers a 7-day free trial with four solution plans.

• Starter: $10/month
• Basic: $60/month
• Pro: $360/month
• Advanced: $900/month

Klaviyo: Email Marketing & SMS

Among the Shopify Plus apps, Klaviyo stands out as an application specializing in automated email & SMS marketing. This app helps businesses build and manage automated email or SMS campaigns based on customer data to optimize interactions with customers.

Rating: 3.9/5

Reviews: 1,758

Core features:

• Create automated marketing campaigns, including welcome emails, abandoned cart emails, etc.
• Drag-and-drop email builder, allowing customization of emails based on available themes or fully tailored to specific needs
• Automatically sync customer data, orders, and products
• Provides detailed tracking and performance analysis tools

Price: Klaviyo offers three solution plans for businesses.

• Free: Free installation, up to 500 email contacts, and 150 SMS/MMS messages
• Email: $30/month, for 501 to 1,000 contacts
• SMS: $15/month, up to 1,250 SMS/MMS messages

ShipStation

ShipStation is a popular application for managing shipping and delivery processes, integrated into the app store of Shopify Plus. This app helps businesses efficiently manage shipping and delivery processes, optimize label printing, and expedite delivery times.

Rating: 3.6/5

Reviews: 674

Core features:

• Full control over orders at each stage of the shipping process
• Integration and synchronization of orders from various sales channels to manage and process all orders centrally
• Quickly create shipping discount codes for all online orders
• Significantly save time through automation, tagging, splitting, and grouping orders
• Inventory management and automatic notifications when stock is running low.

Price: ShipStation offers a 30-day free trial for businesses.

• Starter: $9.99/month, up to 50 shipments
• Bronze: $29.99/month, up to 500 shipments
• Gold: $99.99/month, up to 2,000 shipments
• Enterprise: $229.99/month, up to 7,500 shipments

The Bottom Line

Above are the top 10 Shopify Plus apps in the Shopify Plus Certified App Store. The introduced apps in this article are designed to help businesses optimize the shopping experience, improve sales management, and create more effective marketing campaigns.

However, not all of them may be suitable for every business. Businesses must research and carefully consider before deciding to install and integrate these Shopify Plus apps.

Contact or call SECOMM directly at their hotline (028 7108 9908) for advice on selecting the most suitable apps for your Shopify Plus eCommerce website. 

Salesforce Commerce Cloud is a scalable cloud-based eCommerce platform that enables brands to meet growing business demands. 

Below is a list of the top 10 websites currently using Salesforce Commerce Cloud for reference by businesses.

Cotton:On

Cotton:On is a well-known fashion brand from Australia, established in 1991. This brand specializes in youthful and dynamic fashion products suitable for the younger generation, including clothing for men, women, children, accessories, and travel items. 

When using Salesforce Commerce Cloud, Cotton:On quickly built a multi-channel eCommerce website and activated 10 different websites globally within just 12 months.

“Salesforce has helped us scale our multi-channel capability and meet demand for more personal journeys” – Brendan Sweeney, General Manager, Cotton:On Group.

• Website: https://cottonon.com/ 
• Industry: Fashion
• Traffic: 7.9 million/month
• Ranking: 174 (Australia) and 6,116 (Global)

Versace

Versace is a luxury fashion brand from Italy, founded in 1978 by Gianni Versace. The brand specializes in high-end fashion products, including clothing, footwear, accessories, furniture, and fragrances.

Salesforce Commerce Cloud has helped Versace create an optimized user experience for its eCommerce website, making it easy for customers to search, shop, and make payments. The website is designed to be simple, user-friendly, and suitable for the brand’s upscale customer base.

• Website: https://versace.com/ 
• Industry: Luxury Fashion
• Traffic: 4.2M/monthly
• Ranking: 8,471 (Italy) and 15,009 (Global)

Bvlgari

Bvlgari is a luxury fashion brand from Italy that has used Salesforce Commerce Cloud to build its eCommerce website. This website is designed to provide an enhanced personalized shopping experience for Bvlgari’s customers.

Bvlgari has developed personalized product features that allow customers to create their own profiles and store information about their shopping preferences, purchase history, and delivery addresses. This feature helps Bvlgari better understand customer needs and provide them with personalized product recommendations and services.

• Website: https://www.bulgari.com/ 
• Industry: Jewelry
• Traffic: 2M/monthly
• Ranking: 21,986 (Italy) and 26,258 (Global)

Samsonite

Samsonite is a multinational manufacturer of luggage and travel accessories based in the United States. The company was founded in 1910 by Jesse Shwayder in Denver, Colorado, USA. Since then, Samsonite has become one of the world’s largest luggage manufacturers, with products sold in over 120 countries.

Samsonite has implemented Salesforce Commerce Cloud to enhance user experience, increase online sales, and analyze customer shopping behaviour.

• Website: https://samsonite.com/ 
• Industry: Luggage
• Traffic: 1.3M/monthly
• Ranking: 10,492 (Luxembourg) and 42,507 (Global)

Callaway Golf

Callaway Golf is an American golf equipment manufacturing company established in 1982 by Ely Callaway. The company specializes in designing, manufacturing, marketing, and selling golf equipment, specifically clubs and balls, as well as accessories like bags, gloves, and hats.

Callaway Golf has utilized the product filtering feature of Salesforce Commerce Cloud to help customers easily find products based on their needs. The brand has also employed the product recommendation feature to assist customers in discovering new products.

• Website: https://www.callawaygolf.com/ 
• Industry: Sports
• Traffic: 1.1M/monthly
• Ranking: 12,930 (United States) and 55,697 (Global)

ECCO

ECCO started as a multinational footwear business based in Denmark, founded in 1963 by Karl Toosbuy. The company specializes in designing, manufacturing, and selling shoes, bags, and other fashion accessories.

In early 2015, ECCO USA began testing the Endless Aisle, a supplementary feature of Salesforce B2C Commerce, along with other functionalities. This feature helps prevent lost sales by allowing collaborators to place orders based on online inventory.

• Website: https://us.ecco.com/ 
• Industry: Fashion
• Traffic: 1M/monthly
• Ranking: 1,475 (United States) and 10,696 (Global)

Jimmy Choo

Jimmy Choo is a luxury fashion brand from the United Kingdom specializing in shoes, handbags, accessories, and fragrances. The company was founded in 1996 by Malaysian-born haute couture shoe designer Jimmy Choo and British Vogue accessories editor Tamara Mellon.

Salesforce Commerce Cloud has helped Jimmy Choo enhance user experience, increase online sales, and analyze customer shopping behaviour. The brand has successfully leveraged Salesforce Commerce Cloud to drive the brand’s growth.

• Website: https://www.jimmychoo.com/ 
• Industry: Fashion
• Traffic: 928K/monthly
• Ranking: 68,776 (Egypt) and 23,540 (Global)

Brunello Cucinelli

Brunello Cucinelli is a luxury fashion brand from Italy founded in 1978 by Brunello Cucinelli. The company is known for its cashmere sweaters, tailored suits, and other high-end fashion items.

Brunello Cucinelli has utilized Salesforce Commerce Cloud to build an eCommerce website with features supporting user experience and boosting online sales.

• Website: https://shop.brunellocucinelli.com/ 
• Industry: Fashion
• Traffic: 515.1K/monthly
• Ranking: 55,035 (United States) and 93,310 (Global)

GODIVA

GODIVA is a premium chocolate brand from Belgium, established in 1926 by Pierre Draps. The company specializes in high-quality chocolate made from the finest ingredients and crafted using traditional methods.

Salesforce Commerce Cloud has helped GODIVA analyze customer shopping behaviour. This data is utilized to enhance the customer shopping experience, develop new products and services, and optimize marketing strategies.

• Website: https://www.godiva.com/ 
• Industry: Confectionery
• Traffic: 494.6K/monthly
• Ranking: 20,816 (United States) and 112,662 (Global)

Toys”R”Us

Toys”R”Us is a leading retailer of toys, games, entertainment, and educational products in Asia. Headquartered in Hong Kong, the company operates over 470 stores with more than 10,000 members across Asia, including Brunei, China, Hong Kong, Macau, Taiwan, Japan, Malaysia, Singapore, the Philippines, and Thailand.

Tim Halaska, Regional Manager for Digital Strategy at Toys”R”Us Asia, acknowledges that traditional stores will always have a certain place in the company. However, COVID-19 and changes in consumer preferences have led to a more significant focus on eCommerce.

The Salesforce Commerce Cloud solution has helped Toys”R”Us streamline online sales and provide a unified experience that caters to consumer needs across Asia.

“Our challenge now is to capture the magic of that in-store experience and bring it online.” – Tim Halaska, Regional General Manager Of Digital Strategy, Toy”R”Us Asia.

• Website: https://www.toysrus.com/ 
• Industry: Toys
• Traffic: 440.7K/monthly
• Ranking: 29,973 (United States) and 124,603 (Global)

Above are the top 10 websites built by Salesforce Commerce Cloud that have achieved success in both brand recognition and revenue. This success serves as inspiration for other businesses seeking the most suitable solutions to compete in the market.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

• Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
• Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
• Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
• Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

According to Builtwith, Salesforce Commerce Cloud is a platform used by over 12,000 eCommerce websites worldwide. This number has consistently increased over the years, reflecting the platform’s growing popularity. 

Here is an analysis of the number of websites using Salesforce Commerce Cloud in different regions:

• North America: 6,437 (48%)
• Europe: 3,512 (26%)
• Asia-Pacific: 2,271 (17%)
• South America: 864 (6%)
• Middle East and Africa: 331 (3%)

The United States is the largest country, with over 2,106 websites utilizing this platform.

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud is a cloud-based eCommerce platform that helps businesses drive online sales and large enterprises. 

This platform provides a comprehensive set of tools to manage every aspect of eCommerce business, from product catalogue management and order fulfilment to marketing and customer service.

Salesforce Commerce Cloud Architecture

All static content (JS, CSS, and images) is distributed through CDN and eCDN (Embedded Content Delivery Network). Additionally, the platform can be configured to use external CDNs through the capabilities of the native platform. This ensures that platform resources are not consumed for static content. The remaining information and data will be handled by Salesforce servers. Data centres are distributed globally, placing them physically closer to end users.

In terms of structure, in such data centres, Salesforce can maintain multiple PODs (Point of Delivery). PODs allow for sharing and providing additional resources to stakeholders if there is a sudden surge in demand for those resources. PODs include firewalls, switches, load balancers, computing power, and file systems.

Salesforce Commerce Cloud Usage Costs

Salesforce Commerce Cloud has two main versions for building eCommerce websites: Salesforce B2C Commerce and Salesforce B2B Commerce, and more recently, B2B2C.

For the B2C model, it is further divided into three solution packages, including:

• Starter: Based on 1% Gross Merchandise Value, around $2,500/month
• Growth: Based on 2% Gross Merchandise Value, around $5,000/month
• Plus: Based on 3% Gross Merchandise Value, around $25,000/month

Similarly, the B2B model is divided into two solution packages, including:

• Starter: Based on 1% Gross Merchandise Value, around $2,500/month
• Growth: Based on 2% Gross Merchandise Value, around $5,000/month

For the B2B2C model, it will be calculated based on 1% Gross Merchandise Value.

Key Features of Salesforce Commerce Cloud

Salesforce Commerce Cloud provides a range of powerful features to help businesses grow their eCommerce ventures, including:

Headless Commerce

Salesforce Commerce Cloud is one of the rare platforms that supports Headless Commerce by integrating with popular technologies and frameworks such as React, Angular, and Vue.js. This enables businesses to develop custom user interfaces tailored to the specific needs of the brand.

Related article: 

• 4 Leading Platforms For Headless eCommerce Development
• Top 10 Best Enterprise Headless CMS Platforms (P1)
• Top 10 Best Enterprise Headless CMS Platforms (P2)

AI-Based Personalization

In mid-2023, Salesforce introduced two new-generation AI products, including Marketing GPT and Commerce GPT, at the company’s Connections conference.

Marketing GPT and Commerce GPT empowers Salesforce’s Marketing Cloud and Commerce Cloud, allowing businesses to eliminate repetitive tasks, save time in their workflows, and deliver personalized campaigns and shopping experiences on a large scale.

With Marketing GPT, businesses can automatically generate more personalized emails and create smarter audience segments. With Commerce GPT, brands can provide personalized shopping experiences and customized promotions tailored to customer needs, utilizing the dynamic shopping journey provided by GPT.

Omnichannel

Salesforce Commerce Cloud supports Omnichannel, meaning you can provide a seamless shopping experience across all channels, including websites, mobile apps, social media platforms (Facebook, Instagram, Zalo, etc), and eCommerce marketplaces (TikTok Shop, Shopee, Lazada, Sendo, etc). 

This allows businesses to easily sell on multiple channels without the need to build and maintain separate solutions for each channel.

Scalability

Salesforce Commerce Cloud is built on a cloud platform, making it easy for businesses to scale their eCommerce operations without worrying about investing in hardware and software. Salesforce Commerce Cloud also provides features and tools to help businesses efficiently manage traffic and performance, ensuring a seamless shopping experience for customers.

Brands Using Salesforce Commerce Cloud

Salesforce Commerce Cloud is utilized by numerous large retailers and B2B enterprises worldwide to create and manage eCommerce websites, reaching a wider customer base.

Hugo Boss

Hugo Boss is one of the world’s leading premium fashion brands from Germany, established in 1924, with a widespread retail network including stores, distributors, and an eCommerce website. Hugo Boss employed Salesforce Commerce Cloud to build its eCommerce website in 2021. 

The platform provides features that help Hugo Boss create a seamless shopping experience, including synchronized product catalogues, cross-channel payments, and shipping and returns. Additionally, Hugo Boss’s website offers personalized features, such as product recommendations based on customer shopping history.

Bvlgari

Bvlgari, a luxury fashion brand from Italy, has utilized Salesforce Commerce Cloud to develop its eCommerce website. The website is designed to enhance a personalized shopping experience for Bvlgari’s customers. 

A notable personalized feature on Bvlgari’s new eCommerce website is the “My Bvlgari” feature, which allows customers to create their own profiles and store information about shopping preferences, purchase history, and delivery addresses. This feature helps Bvlgari better understand customer needs and provides them with tailored product suggestions and services.

Ralph Lauren

Ralph Lauren is a premium American fashion brand founded in 1967, specializing in luxury fashion products for men, women, and children, including clothing, footwear, accessories, and fragrances. 

Salesforce Commerce Cloud assists Ralph Lauren in synchronizing its product catalogue across all channels, including the website, mobile app, and physical stores. This ensures that customers can easily find the products they want to purchase, regardless of the channel they are using.

Salesforce Commerce Cloud is a powerful and flexible eCommerce platform, particularly well-suited for large enterprises to conduct online business more efficiently.

Related article: Top 10 websites built on Salesforce Commerce Cloud

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

• Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
• Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
• Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
• Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

According to the Deloitte 2022 Retail Industry Outlook, up to 67% of businesses acknowledge that the eCommerce platform is their top investment priority due to issues they face with deploying outdated platforms.

Plus, a survey by Digital Commerce 360 revealed that about 27% of businesses are trying to switch their eCommerce platforms despite the associated costs.

Among the myriad of leading platforms today, Shopify Plus stands out as a perfect choice for businesses when deciding to re-platform. 

This article will show you 15 reasons why you should migrate to Shopify Plus. Why the platform gains the attention of business leaders and how it can be the key to your development and success in today’s eCommerce landscape.

What is Shopify Plus?

It is a premium solution of the popular eCommerce platform – Shopify. This version is specifically designed to meet the needs of large businesses with a high investment budget for eCommerce.

It offers flexibility, scalability, and integration, not only helping efficiently build and run an eCommerce website but also providing advanced tools and features to optimize the customer shopping experience.

Why Re-platforming to Shopify Plus?

Here are 15 notable advantages that the platform offers for your business growth, laying the groundwork for you to consider migrating to Shopify Plus.

Intuitive Interface

The dashboard interface is designed to be intuitive and user-friendly, catering to end-users and administrators who directly manage the Shopify store. The intuitive interface allows you to concentrate on developing business strategies and enhancing the customer experience, minimizing the learning curve on how to use the system.

Easy-to-Estimate Costs

The second reason to migrate to Shopify Plus is the transparency in estimating and managing deployment costs. Typically, when using this platform, you may consider platform fees, transaction fees, app and add-on fees.

• Platform fee: Starting at $2000/month and increasing based on revenue
• Transaction fee: 0.15% when employing third-party payment gateways, with no charge when using Shopify Payments.
• App and add-on fee: These vary depending on the number of apps and extensions you use, ranging from a few dollars to several hundred dollars per month.

The Shopify Plus pricing system is clear and understandable, helping you know all the fees you need to pay monthly. This helps financial planning, avoiding unexpected fees during the deployment process. 

Plus, if you partner with highly specialized technical development teams like SECOMM, we’ll conduct a detailed analysis and propose a phased deployment plan for the Shopify Plus eCommerce website. This approach allows you to gain clarity on how your system will be deployed at each stage, facilitating easy adjustments and flexible optimization of financial resources.

Automation    

Another advantage of Shopify Plus is the automation feature. The platform provides two exclusive tools to help you facilitate this process: Shopify Flow and LaunchPad.

• Shopify Flow:  A comprehensive automation tool that addresses various aspects of the Shopify Plus store. You can create automated rules to handle tasks such as automatic order identification and categorization, automated email sending, and automatic inventory updates.
• Shopify Launchpad: A tool for managing and coordinating significant events, from product launches to major promotional campaigns. You can automate tasks such as changing product prices, managing website content, and even opening/closing the Shopify Plus store based on preset schedules.

These automation tools help enhance efficiency and save time by streamlining various processes, allowing you to focus on strategic aspects of your operations.

Omnichannel

Shopify Plus allows you to reach a broader audience through various sales channels, spanning from offline to online, including leveraging social media for sales and implementing B2B business models.

Plus, you can integrate the Shopify POS solution into their offline stores to offer services such as BOPIS (Buy Online, Pick Up In-Store) and BORIS (Buy Online, Return In-Store). This allows customers to shop in the manner that suits them, combining both online and in-store shopping experiences.

Global Selling

In 2021, Shopify introduced a comprehensive cross-border selling solution called Shopify Markets. With Shopify Markets, you can easily customize their stores for each specific target market. This includes setting prices, languages, payment methods, and delivery options to align with the preferences of local customers.

Flexible Customization

The robust customization is another reason for businesses to switch to Shopify Plus. This platform allows you to freely customize from the frontend to the backend without being constrained by any limits. In particular, you can easily customize the backend with Shopify Functions and Function APIs. Some use cases for Shopify Functions include:

• Customizing discounts
• Customizing the shopping cart and checkout
• Customizing payment options
• Customizing order fulfillment and delivery

Extensive App Store

With the popularity of Shopify and Shopify Plus globally, it’s not surprising that Shopify owns a host of useful applications, some of which are specifically developed for businesses deploying Shopify Plus. Moreover, the ‘Plus’ provides diverse documentation and resources (Shopify Plus Certified App Program) for developers to create applications and extensions, contributing to the vast ecosystem of Shopify applications.

Rich Integration with Third Parties

Beyond integrating with solutions within Shopify, you can also integrate with third-party systems such as:

• Management software: ERP, CRM, PIM
• Social media platforms: Facebook, Instagram, Snapchat, Twitter, Pinterest
• Online marketplace: Amazon, Walmart, Ebay, Etsy
• Payment systems: Apple Pay, PayPal, Google Pay

High Performance and stability

Shopify’s cloud infrastructure can cater to over 600,000 merchants and process speeds of up to 80,000 requests per second during peak periods. This system is built on a dedicated server cluster running Docker and utilizes Rails applications, alongside integrated additional features based on the AWS platform.

Therefore, Shopify Plus can provide powerful processing speed not only for the website but also during the checkout process. It can handle a massive number of visits while maintaining speed and ensuring a positive customer experience, processing over 10,000 orders per minute.

With unlimited bandwidth and flexible infrastructure, Shopify Plus can effortlessly scale to manage increased traffic during peak shopping seasons such as Black Friday, Cyber Monday, and Christmas. This enables you to handle high volumes of customers during peak times without concerns about technical issues or website disruptions.

Deploy Headless Commerce

The flexible customization of Shopify Plus also extends to providing maximum support for deploying Headless Commerce. Moreover, in 2021, the platform introduced the Hydrogen solution – an outstanding tech stack that can meet the highest requirements for building a Headless Commerce system.

Deploy Composable Commerce 

As the demand for flexibility and scalability continues to rise, alongside Headless Commerce, large businesses worldwide are increasingly focusing on the Composable Commerce model. Fortunately, Shopify is keenly attuned to customer needs and has recently introduced the Commerce Components by Shopify solution in early 2023.

As of the time of writing, Shopify stands as the first SaaS platform to provide a tech stack that can address nearly all the development needs of Composable Commerce.

Quick to Go-live Process

While you may require considerable time to tailor your Shopify Plus store to your specific needs, the nature of SaaS ensures that the go-live process for Shopify Plus remains quicker compared to open-source platforms like Magento.

On average, the deployment and go-live time for the Shopify Plus platform is around 2-5 months, whereas with Magento, businesses take from 6-12 months to deploy and go live.

High Security

Shopify Plus provides a range of security measures and features to ensure that business data, customer information, and payment transactions are safeguarded to the highest extent possible. This includes:

• Compliance with 6 types of PCI standards (Payment Card Industry).
• Implementation of the highest level of data encryption.
• Provision of tools to detect potentially fraudulent transactions.
• Automated verification and adjustment of payment information to ensure actual transactions match payment profiles.
• Automatic data backups.
• Protection against Bot and DDoS attacks.

24/7 Customer Support

Similar to other eCommerce platforms, Shopify Plus provides businesses with 24/7 support through hotlines, emails, and video calls in various languages. Additionally, this platform offers instructional materials, API documentation, and the Shopify Plus Merchant Success program where businesses can access:

• Shopify Plus Academy
• Exclusive events and workshops
• Shopify Experts & Shopify Plus Partners

User-friendly ecosystem

Shopify Plus has a vast and diverse user ecosystem, including businesses, developers, and marketing experts. With numerous leading global businesses choosing Shopify Plus as a key tool to drive their growth and success, it is undoubtedly a testament to the excellence of this platform.

Renowned names such as Gymshark, Glossier, MZ Wallace, and Emma Bridgewater have leveraged the power of Shopify Plus to create customized shopping experiences, expand sales volumes, and reach a broader customer base. Their presence has added another reason encouraging you to switch to Shopify Plus.

Ready to migrate to Shopify Plus?

With flexible customization, scalability, and support from a reliable team of experts, the decision to deploy eCommerce with Shopify Plus or migrate from another platform to Shopify Plus has been right for sustained and competitive growth in the eCommerce landscape. 

Contact SECOMM or call the hotline at 028 7108 9908 for advice and support to swiftly and effectively switch to Shopify Plus.

Headless Commerce is a significant revolution in the technology sector, changing the way businesses approach eCommerce. In this field, Adobe Commerce leads in providing solutions and tools for implementing Headless Commerce. 

Below is a list of 10 well-known brands currently utilizing Adobe Commerce and Headless Commerce.

Samsung

Samsung is a multinational conglomerate based in South Korea, operating in various sectors, with its most prominent being consumer electronics, generating a revenue of $234 billion in 2022.

Samsung’s eCommerce website is built on the Adobe Commerce Cloud platform, utilizing Headless Commerce technology as its core. Thanks to this, Samsung has developed a virtual assistant to support customers in online and in-store shopping. In the U.S. market, customers can use this assistant to view product demos, receive usage instructions, and make online purchases. Customers have highly praised this feature for providing a more comfortable and convenient shopping experience.

• Website: https://www.samsung.com/ 
• Industry: Consumer Electronics
• Platform: Adobe Commerce
• Traffic: 1.2B/month
• Ranking: 125 (South Korea) & 37 (Global)

Target

Target Corporation is a major retail company in the United States, offering a wide range of products and services, including clothing, footwear, electronics, household goods, toys, and furniture. According to the financial report of Target Corporation in 2022, the revenue reached $106.8 billion, a growth of 8.4% compared to 2021.

Target recognized that the brand was losing revenue as customers began their shopping journey on one device and ended it on another. The retailer has implemented Headless Commerce to deploy omnichannel sales to increase conversion rates on various devices, thereby making it easier for customers to complete their purchase transactions.

• Website: https://www.target.com/ 
• Industry: Retail
• Platform: Adobe Commerce
• Traffic: 154.7M/month
• Ranking: 52 (United States) & 194 (Global)

Toyota

Toyota is one of the largest automobile manufacturers in the world, selling over 10 million vehicles globally each year. Toyota produces a variety of vehicles and accessories, including cars, trucks, buses, and sports utility vehicles, as well as engines, transmissions, and auto parts.

Toyota’s website utilizes Headless Commerce to leverage Application Programming Interfaces (APIs) for integration with legacy systems and inventory management, providing a personalized omnichannel experience.

• Website: https://www.toyota.com/ 
• Industry: Automotive
• Platform: Adobe Commerce
• Traffic: 17.2M/month
• Ranking: 506 (United States) & 2,371 (Global)

Under Armour

Under Armour is an American sportswear company founded in 1996 by Kevin Plank. The company is headquartered in Baltimore, Maryland, and specializes in the production of sportswear, footwear, and accessories, with an annual revenue of over $10 billion.

Currently, Under Armour is using Headless Commerce to enhance the personalized fitness experience based on location, purchase history, and workout activities, as well as training logs. The Under Armour website features notable functionalities such as inventory alerts, traffic history, payment information, and content management using data from the order management system.

• Website: https://www.underarmour.com/ 
• Industry: Sportswear
• Platform: Adobe Commerce
• Traffic: 10.7M/month
• Ranking: 1,154 (United States) & 5,100 (Global)

Kirkland’s

Kirkland’s is a chain of home décor, furniture, textiles, accessories, and gift stores in the United States. The company is headquartered in Brentwood, Tennessee, and operates 431 stores in 35 states and an eCommerce website.

Kirkland’s has implemented Headless Commerce to address website-related issues such as flexibility, custom design, and providing a smooth shopping experience (single-click login and biometric payment capabilities).

• Website: https://www.kirklands.com/ 
• Industry: Furniture
• Platform: Adobe Commerce
• Traffic: 6.1M/month
• Ranking: 1,550 (United States) & 8,295 (Global)

Coca-Cola 

Coca-Cola is a carbonated beverage brand established in 1886. It is currently the world’s best-selling beverage brand, available in over 200 countries and territories, with over 2 billion cans sold every day.

The Coca-Cola website utilizes Headless Commerce technology to leverage API integration, providing a seamless end-to-end omnichannel experience for global customers. This technology allows the business to expand through its markets, customize experiences, and integrate with third-party suppliers and solutions.

• Website: https://www.coca-cola.com/ 
• Industry: Beverage
• Platform: Adobe Commerce
• Traffic: 4.1M/month
• Ranking: 4,950 (United States) & 14,961 (Global)

Technodom

Technodom is one of the largest retailers in Central Asia, with an annual revenue of $800 million. This retail giant has around 9,000 employees, offering over 60,000 products and 4,000 categories.

Technodom has implemented Headless Commerce on Magento with a page load speed of under one second, thanks to the PWA (Progressive Web App) pre-rendering solution. Additionally, the website’s backend is integrated with Akeneo PIM (Product Information Management) and ESB (Enterprise Service Bus), essential components for businesses to efficiently manage and distribute their databases.

• Website: https://www.technodom.kz/ 
• Industry: Retail
• Platform: Magento Open Source 2 (Backend), ScandiPWA (Frontend)
• Traffic: 2.8M/month
• Ranking: 69 (Kazakhstan) & 19,778 (Global)

Helly Hansen

Helly Hansen is a renowned Norwegian company that manufactures and retails clothing, sports gear, and outdoor accessories. Established in 1877, the company is now one of the world’s leading fashion and lifestyle brands, with a revenue of $2.8 billion in 2022.

Initially, Helly Hansen’s eCommerce website was built on the Magento platform. After a period of business operations, Helly Hansen decided to transition to Adobe Commerce to implement Headless Commerce. As a result, Helly Hansen’s website quickly saw a 24% increase in traffic, a 48% increase in mobile traffic, and a more than 45% increase in total revenue.

• Website: https://www.hellyhansen.com/ 
• Industry: Fashion
• Platform: Adobe Commerce
• Traffic: 1.5M/month
• Ranking: 16,097 (Norway) & 28,402 (Global)

Kaporal

Kaporal is a French fashion brand specializing in jeans, T-shirts, shirts, jackets, and accessories. The brand was established in 2004 and is currently present in over 30 countries worldwide.

Similar to many longstanding Magento businesses, Kaporal has migrated its platform from Magento 1 to Magento 2 to take advantage of the Headless Commerce features from PWA Studio, addressing issues related to slow speed and poor mobile performance.

• Website: https://www.kaporal.com/ 
• Industry: Fashion
• Platform: Magento Open Source 2 (Backend), FrontCommerce (Frontend)
• Traffic: 212,200/month
• Ranking: 5,204 (France) & 161,873 (Global)

G-SP

G-SP is a brand specializing in the business of spare parts and digital accessories, established in 2009. This Swedish company currently has offices in Sweden, the Netherlands, and China, offering over 10,000 products.

Similar to many other Magento stores, G-SP faced issues with website performance and stability. Therefore, G-SP opted for Headless PWA to enhance their digital conversions. The implementation of Headless PWA accelerated the mobile website speed by 2.7 times, which is particularly crucial for a complex Magento website with numerous plugins and categories like G-SP.

• Website: https://www.g-sp.se/ 
• Industry: Electronic Accessories
• Platform: Magento Open Source 2
• Traffic: 15,500/month
• Ranking: 13,116 (Sweden) & 1,216,288 (Global)

Above is the list of the top 10 eCommerce websites currently using the Adobe Commerce (Magento) eCommerce platform and Headless Commerce globally.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

• Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
• Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
• Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
• Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

Magento and Adobe Commerce are considered popular eCommerce platforms, used by hundreds of thousands of businesses worldwide. 

Both platforms have strong growth potential in the future, given the increasing trend of eCommerce and the demand for robust and flexible eCommerce solutions.

Overview

Magento is an open-source eCommerce platform used by over 300,000 eCommerce websites before being officially acquired by Adobe in 2018. Magento is known for its performance, user-friendliness, scalability, and security, especially in Magento 2.0.

Since its establishment, Magento has provided two main versions for businesses:

• Magento Open Source (also known as Community Edition): A free version that requires the integration of various extensions and technical knowledge for building and managing an eCommerce website.
• Magento Commerce: A paid version suitable for large enterprises seeking a customizable experience, unlimited features, and scalability for all deployment scales.

Currently, there are two main versions: 

Magento Open Source and Adobe Commerce. Adobe Commerce is further divided into two versions, On-Premise (referred to as Adobe Commerce) and On-Cloud (referred to as Adobe Commerce Cloud).

What is Magento Open Source?

Magento Open Source is a free, open-source eCommerce platform that requires users to have technical knowledge and skills to install, build, and manage the website. This platform also takes time and money to deploy basic to advanced features.

Key features include:

• Category Management: Control over product data, product features, categories, prices, inventory quantities, images/videos for operations and optimized business.
• Store Management: Management of product inventory, control of business operations, and personnel for each branch.
• Cart & Checkout: Management of the shopping cart, and customer checkout information.
• Customer Management: Managing customer information to improve marketing efficiency, shopping experience, and customer satisfaction.
• Marketing Management: SEO optimization and implementation of marketing programs using support tools to boost sales for businesses.
• Sales Management: Setting up and operating sales processes, orders, payments, and shipping.
• Content Management: Development and optimization of content elements for CMS pages, image storage, theme customization, and website design.
• System Management: Role-based admin permissions, reviewing the best security methods, maintenance, and system care.
• Analysis & Reporting: Support for tracking, and measuring the performance of eCommerce systems, and planning for future strategies.

Depending on the complexity of the system, the cost of deploying a Magento website can fluctuate around $50,000 for the first year.

What is Adobe Commerce?

This is a paid on-premises service from Adobe, so this platform includes all the premium features of Magento Open Source and more. 

After merging with Adobe, Magento Commerce was renamed Adobe Commerce and is considered part of the Adobe Experience Cloud—a set of solutions designed to help businesses make informed decisions and provide enhanced customer experiences based on detailed information and data.

Adobe Commerce is often integrated with Adobe Experience Manager, Adobe Analytics, and Adobe Target. Through Adobe Commerce, businesses have access to smart business services provided by Adobe, as well as machine learning capabilities and personalization provided by Adobe Sensei.

This makes Adobe Commerce the perfect eCommerce platform for businesses with complex needs and a desire to leverage leading capabilities to provide superior experiences for customers across multiple devices and channels. However, due to the relatively complex functional eCommerce website system on Adobe Commerce, businesses will need to be autonomous in the complex infrastructure as well.

The following diagram illustrates the reference architecture for deploying Adobe Commerce on AWS infrastructure. Other cloud service providers such as Azure, Google Cloud, and Alibaba Cloud also have similar infrastructure designs and services.

With all the reasons mentioned above, Adobe Commerce will have relatively high deployment costs, around $130,000 per project for the first year, depending on the complexity of the website system.

What is Adobe Commerce Cloud?

In contrast to the self-hosted version like Adobe Commerce, Adobe Commerce Cloud is a version that includes cloud services. 

Specifically, this platform includes all the features of Adobe Commerce along with enhanced Adobe Cloud infrastructure, including integrated GIT (distributed source code management software) and specific environments for development, staging, and building the website system. 

This means that developers using this platform can write code, test, and deploy on suitable environments, ensuring smooth performance.

Similar to Adobe Commerce, Adobe Commerce Cloud is also suitable for large enterprises with special requirements because this version can meet all specialized needs, with flexibility and scalability through available management features. 

However, the cost for enterprises to deploy Adobe Commerce Cloud will be higher than Adobe Commerce, around $150,000 per project for the first year, depending on the complexity of the website system.

Read more: The cost of building an Adobe Commerce (Magento) website

Adobe Commerce vs Magento: Notable Differences

Although Adobe Commerce and Magento share the same core technology platform, they have functional differences. Magento includes some core features, and businesses can develop or integrate additional features through extensions. 

On the other hand, Adobe Commerce includes features from Magento Open Source, along with additional features developed by the Adobe team. 

Similarly, Adobe Commerce Cloud includes features from Adobe Commerce, along with advanced and more specialized features designed to address specific challenges for each business.

Besides the features, Magento and Adobe Commerce (both versions) also have some other differences.

Magento and Adobe Commerce are both powerful eCommerce platforms that can meet the needs of businesses of all sizes. However, there are some notable differences between these two platforms.

Choosing the right eCommerce platform for a brand depends on the specific needs and budget of each business. If a business is a small to medium-sized enterprise, newly entering the market, and only requires basic and advanced features, then Magento Open Source is a good choice.

However, if the business is large and complex, requiring extensive features and scalability, then Adobe Commerce is a better choice.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

• Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
• Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
• Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
• Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

Read more: 

• Adobe Commerce vs WooCommerce: Detailed Comparison in 2023
• Shopify Plus vs Adobe Commerce: Key Differences 2023
• The cost of building an Adobe Commerce (Magento) website