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Top 5 eCommerce Platforms for International Selling

International eCommerce platforms are shaping the shopping trends of modern consumers worldwide, where geographical boundaries are no longer barriers to business activities. With the continuous development of technology and the internet, businesses have the opportunity to reach millions of customers around the globe more easily than ever. However, to succeed in the international market, choosing the right eCommerce platform is crucial.

In this article, let’s explore the top 5 platforms that effectively meet the needs of many businesses for implementing international eCommerce.

1. ShopifyTop 5 eCommerce Platforms for International Selling

Shopify is a well-known SaaS eCommerce platform for businesses worldwide. It offers an all-in-one solution called Shopify Markets, allowing businesses to start selling in over 150+ different markets and manage efficiently on a single dashboard. Shopify Markets comes in two versions:

  • Markets:

Integrated into all Shopify plans, providing core features including:

  • Translate and Adapt website content
  • Theme Editor
  • Custom domain or subdirectory settings
  • Product pricing customization by market
  • Localized checkout forms
  • Product catalogs by market
  • Managing multiple markets on a single dashboard

Fees are incurred per international transaction, including:

  • 3.9% per transaction for processing local payments
  • 0.85% per transaction for using tax and import duty calculation tools
  • 1.5% per transaction for currency conversion fees.
  • Markets Pro:

Includes all core features plus additional advanced features such as:

  • Exclusive shipping rates
  • Compliance with local taxes
  • Fraud prevention
  • Tax setup and labeling
  • Automatic tax remittance
  • Managing restrictions on international sales

The cost of Markets Pro is 6.5% per transaction, including local payment processing fees, so businesses do not need to pay this fee separately. Additionally, businesses will pay 2.5% per transaction for currency conversion fees.


  • Intuitive, user-friendly interface
  • Allows setup, optimization, and management of multiple international markets on a single dashboard
  • Supports multi-language, multi-currency configurations and setting specific prices for each market
  • Comprehensive solution without the need for third-party system support
  • Automates tax calculation and collection, optimizing expenditure planning
  • Offers local payment options without restrictions
  • Optimizes international SEO


  • Implementation costs may increase over time
  • Requires the Shopify Markets Pro version to access advanced features
  • Shopify’s website does not support language variants (e.g., Simplified/Traditional Chinese, Brazilian/European Portuguese)
  • High currency conversion fees: 1.5% per transaction for the standard version and 2.5% per transaction for the Pro version
  • Requires knowledge of international trade and a well-defined business strategy
  • Advanced or Plus plan upgrades are needed for complex customizations
  • Depend on the platform.

2. MagentoMagento

Implementing international eCommerce involves many challenges related to language, currency, and taxes, requiring websites to be optimally customized to provide the most engaging customer experience. This is why Magento is on this list.

Some standout features of Magento that support international commerce include:

  • Multi-store, multi-language, multi-currency, and multi-region management
  • URL localization, Meta Description, and targeted keywords
  • Currency selection and automatic conversion
  • Region-based tax calculation
  • Customizable formats
  • Efficient multi-location inventory management


  • Open-source code allows for easy customization and expansion of international stores.
  • Efficient centralized management of stores.
  • Optimization for international SEO.
  • Partnerships with hundreds of leading global payment gateways, enabling easy integration via API.
  • Partnerships with top shipping companies worldwide, allowing seamless integration via API.
  • Collaborations with reputable currency exchange services, ensuring competitive rates and providing customers with the best shopping experience.
  • Large Magento community, including developers and businesses, facilitating quick and effective support and collaboration.
  • In-depth technical support.


  • High initial implementation costs.
  • Complex implementation process with a typically long deployment time.
  • Requires knowledge of international trade and a well-defined business strategy.
  • Requires good technical skills for complex customizations.

3. BigCommerce


Similar to Shopify, BigCommerce is also a SaaS eCommerce platform that provides international eCommerce solutions. The platform offers features and tools to help businesses expand their operations in the international market simply and effectively.

Some standout features of BigCommerce supporting international eCommerce include:

  • Easy and quick setup of multiple stores, multi-currency, and multi-language options
  • Localization and personalization of the shopping and checkout experience for each international store
  • Management of all international stores on a single dashboard
  • Support for B2C and B2B deployment with customizable shopping experiences for each customer segment
  • A wide range of integrations for order processing and shipping


  • Intuitive, user-friendly interface
  • Quick setup and efficient centralized store management
  • Easy integration of international payment and shipping methods
  • Optimized processes for calculating and collecting taxes
  • Mobile-optimized design to reach a broader customer base
  • Support for implementing localized marketing strategies
  • Multilingual customer support services
  • Optimization for international SEO


  • Initial implementation fees are not disclosed, making it difficult to estimate costs
  • Requires knowledge of international trade and a well-defined business strategy
  • Dependence on the platform
  • Limited customization options compared to Open Source platforms
  • Restrictions on interface customization

4. OpenCartOpenCart

Similar to Magento, OpenCart is a popular open-source eCommerce platform used for international eCommerce implementation. This platform offers many useful features and tools, allowing businesses to better serve global customers.

Some standout features of OpenCart supporting international eCommerce include:

  • Management of multiple stores on a single dashboard
  • Customizable localization settings for international stores
  • Support for over 40 different languages
  • More than 36 integrated payment gateways and seamless integration with many other payment gateways available on the OpenCart marketplace
  • A wide range of popular global payment options integrated by default


  • High customization and scalability
  • Support for multiple languages and currencies
  • Partnerships with many leading global payment gateways, allowing easy integration via API
  • Partnerships with top global shipping companies, allowing seamless integration via API
  • Optimization for international SEO
  • Rich library of themes and extensions
  • Large user community


  • High initial implementation costs
  • Complex implementation process with typically long deployment times
  • Requires knowledge of international trade and a well-defined business strategy
  • Requires good technical skills for complex customizations

5. PrestaShopPrestaShop

Another widely used open-source eCommerce platform for international e-commerce implementation is PrestaShop. With excellent customization and scalability, as well as outstanding tools and features, PrestaShop is the perfect choice for businesses looking to expand globally.

Some standout features of PrestaShop supporting international eCommerce include:

  • Unlimited product and inventory management
  • Order and customer management
  • A wide range of global payment and shipping options
  • Management of multiple stores on a single dashboard
  • Advanced reporting and analytics


  • High customization and scalability
  • Partnerships with many global payment gateways, allowing integration via API
  • Partnerships with major global shipping companies, allowing seamless integration via API
  • Optimization for international SEO
  • Optimized tax calculation and collection


  • High initial implementation costs
  • Complex implementation process with typically long deployment times
  • Requires knowledge of international trade and a well-defined business strategy
  • Requires good technical skills for complex customizations
  • Occasional performance issues

The Bottom Line

The above provides an overview of the top 5 platforms for implementing international eCommerce, each with its advantages and disadvantages. Depending on the scale, budget, and technical requirements, businesses can choose the most suitable platform for themselves.

Regardless of the choice, investing in a robust and flexible eCommerce platform will help businesses effectively reach international markets, increase sales, and expand their scale.

Need advice on implementing international eCommerce? Contact SECOMM today!

Top 8 Popular Wine eCommerce Websites In Singapore
Top 8 Most-Visited Wine eCommerce Websites in Singapore

The wine eCommerce industry in Singapore is thriving, offering a wide variety of choices for consumers who appreciate fine wines and spirits from around the world. With the convenience and diversity of eCommerce websites, purchasing wine online has become easier than ever.

The following article introduces 8 leading wine eCommerce websites in Singapore, known as popular shopping destinations for modern consumers.

1. Paneco

Paneco is one of the most beloved wine eCommerce sites in Singapore, renowned for its product quality, delivery service, and customer care. Established with the aim of providing a convenient and reliable online shopping experience, Paneco offers a rich catalog ranging from wines and spirits to specialty beers and sake.

Focusing on customer experience, Paneco chose the Spree Open Source platform to build its eCommerce website, allowing for customization and scalability. Features such as inventory display, product variations, combo purchases, and bulk buying have been optimized for customization. Paneco also implemented a loyalty program, enabling customers to register as members, earn points from purchases, and enjoy exclusive prices.

  • Website: https://www.paneco.com.sg/
  • Platform: Spree Open Source
  • Traffic: 183,355/month
  • Ranking: #6,049 (Singapore) & #508,951 (Global)

2. Cellarbration

Cellarbration is an ideal destination in Singapore for wine and alcohol enthusiasts. This brand boasts an extensive collection of wines and alcoholic beverages from a wide variety of leading global brands.

Shopping on Cellarbration’s eCommerce website is highly optimized through the power of the Magento platform. Every aspect, from search functions and product browsing to checkout, is deeply customized to ensure an engaging shopping experience for customers.

Cellarbration is distinguished not only by its wide range of products but also by its professional and dedicated customer service. The brand is committed to customer satisfaction by offering personalized support and a variety of payment and delivery options.

3. The Liquor Shop

The Liquor Shop is one of the prominent brands in the wine ommerce sector in Singapore, known for its richness and variety of high-quality imported liquors. With a mission to bring customers the finest liquor products from around the world, The Liquor Shop offers a range of options, from wines, whiskies, rums, and tequilas to unique beers and sojus.

This retailer’s liquor website is built on the infrastructure of Shopify Plus, allowing for easy customization of many features such as age verification, quick purchase, product search suggestions, and upselling prompts. Additionally, Shopify Plus’ flexible system enables integration with a range of popular payment methods such as Apple Pay, Google Pay, PayPal, Visa/MasterCard.

4. Wine Connection

In Singapore, the Wine Connection brand is a favorite destination for wine enthusiasts looking to explore premium wines from the most famous wine regions worldwide. Wine Connection also offers customers a rich and diverse collection of wines.

Wine Connection’s Magento website is optimized for an enhanced experience, allowing customers to search for wines by origin, grape variety, and explore special collections, as well as choose preferred payment and delivery methods.

Not only does Wine Connection provide a modern and engaging online shopping space, but it also serves as a source of wine knowledge. Customers can find articles and detailed guides on selecting and enjoying wines to better understand the art and science behind the exquisite flavors.

5. Millesima

Founded in 1983, Millesima is a reputable brand in the global retail wine industry, particularly renowned for its specialization in premium wines. Originating from France, Millesima has expanded its operations to many countries, including Singapore, to provide consumers with the opportunity to experience high-quality wines from renowned vineyards worldwide.

Millesima’s strength lies in its meticulous selection of wine products, ensuring high quality and clear origins. The product portfolio of Millesima includes wines from Bordeaux, Burgundy, Champagne, and many other famous wine-producing regions. Customers can find classic wines, limited editions, and even internationally award-winning bottles.

Millesima’s eCommerce wine website is elegantly designed and user-friendly, making it easy for buyers to search for detailed information about products and place orders online. Additionally, Millesima offers professional advisory services to help customers select wines that suit their preferences and needs.

  • Website: https://www.millesima.sg/
  • Framework: Next.js
  • Programming language: Node.js
  • Traffic: 72,445/month
  • Ranking: #28,409 (Singapore) & #2,950,063 (Global)

6. Wine Fridge Singapore

Wine Fridge Singapore is a prominent brand in providing wine cabinets and related products for wine storage in Singapore. Known for professionalism and high quality, Wine Fridge Singapore specializes in offering wine cabinets from renowned brands, ensuring the ideal conditions for wine storage.

The strength of Wine Fridge Singapore lies not only in providing quality products but also in professional customer advisory and support services. They understand the needs of wine enthusiasts and collectors, providing suitable storage solutions to maintain the flavor and quality of wine over time.

The website of Wine Fridge Singapore provides detailed information about various wine cabinets, from small-capacity cabinets for personal needs to large cabinets for extensive wine collections. Some customized features include product comparisons, selecting products by size and color, quick payments with Shop Pay or Google Pay, etc.

  • Website: winefridge.sg
  • Platform: Shopify
  • Traffic: 69,460/month
  • Ranking: #14,757 (Singapore) & #1,874,271 (Global)

7. Wines Wholesales

The Wine Wholesales brand is known as a destination for purchasing high-quality wines, wine cabinets, and related accessories at attractive wholesale prices. This brand has built its reputation through product diversity and quality services, aiming to provide customers with smooth and convenient online wine shopping experiences.

The eCommerce website of Wine Wholesales is user-friendly, making it easy to search for and select products. Customers can easily find detailed information about each wine, including origin, flavor profile, and reviews from previous buyers. Additionally, Wine Wholesales regularly offers promotions and discounts, allowing consumers to purchase quality products at affordable prices.

  • Website: wineswholesales.com.sg
  • Platform: Shopify
  • Traffic: 58,550/month
  • Ranking: #16,845 (Singapore) & #1,961,760 (Global)

8. Wines Online Singapore

This is a prominent name in the retail wine sector in Singapore, specializing in providing premium wines from around the world. Wines Online’s strength lies in its product diversity, ranging from wines and spirits to soju and sake, especially low-alcohol or non-alcoholic beverages.

Wines Online’s eCommerce website is built on Shopify, featuring an intuitive interface that allows customers to easily search for and select products. Wines Online Singapore is also known for its fast and reliable delivery service. They ensure that products are delivered to customers safely and on time. Additionally, Wines Online’s advisory team is always available to assist customers with any inquiries or requests, ensuring that every customer has the best shopping experience.

Wrap Up!

Here are the 8 most prominent eCommerce wine websites in Singapore. Each brand brings its own unique advantages, from product diversity and service quality to convenient shopping experiences.

Looking for advice on building an eCommerce wine website? Contact SECOMM now!

Highlights of Vietnam eCommerce in Early 2024
Highlights of the Vietnam eCommerce Market in Early 2024

Despite the impact of inflation and economic recession on the Vietnamese economy, consumers are still willing to spend heavily on essential goods. As a temporary solution, they are turning to online shopping channels as one of the ways to deal with rising prices.

In the first two quarters of 2024, the eCommerce market in Vietnam has seen many significant fluctuations with Livestream and Short-video still maintaining their heat as evidenced by the fact that not only TikTok but also the eCommerce giant Shopee is investing heavily in video content. Let’s take a look at some of the highlights of the first few months of the year with SECOMM.

1. eCommerce Market Overview

Vietnam is becoming a fertile market for eCommerce development as the demand for online shopping continues to grow. It is forecast that by 2025, eCommerce (B2B, B2C) will reach approximately $24 billion with a CAGR of 22%.

According to statistics from NIQ, there are about 60 million people nationwide using online shopping systems with an average of 3.5 million daily visits to eCommerce sites.

Among eCommerce platforms, TikTok Shop is expected to continue to grow strongly in the coming time. In the first quarter of 2024, this platform’s revenue increased by more than 239% compared to the same period last year, while Lazada showed signs of a slight decrease. Shopee is still holding the upper hand and always outperforms TikTok Shop and Lazada.

A notable point in the consumer behavior of Vietnamese shoppers is that they tend to focus on social factors (social-oriented), which means that they are interested in how products are being evaluated and promoted on communities and social networks, and from there, make purchasing decisions.

2. Online Shopping is Increasingly Popular

Currently, up to 90% of users intend to maintain or even increase their online shopping frequency on eCommerce platforms in the next year.Online Shopping is Increasingly Popular

Research indicates that while price reductions and special deals are influential, they only explain 90% of consumer shopping patterns. The convenience factors offered by eCommerce, which simplifies shopping to a few quick actions on mobile devices, actually play a slightly larger role, influencing 92% of consumer choices.

This serves as a reminder for companies to prioritize their eCommerce website’s quality to enhance user experience. For instance, Vinamilk has recently revamped its brand identity and collaborated with SECOMM to refine its online system through eCommerce development services.

The Story of Vinamilk: Vinamilk & The Unprecedented Shift Using Shopify Plus

In a certain survey, only 55% of shoppers chose the shopping experience as a key determinant in their online purchasing decisions. With after-sales services such as easy returns or 24/7 customer care, sellers can easily leverage available resources to enhance the customer’s shopping experience.Factors that drive online shopping behavior

According to research from NIQ, on average, a shopper uses 3.1 different platforms within three months instead of being loyal to just one specific platform. Therefore, sellers should strengthen their presence across multiple platforms.On average a shopper uses 3,1 different platforms

3. TikTok is Still a Suitable Platform for Content Marketing

Currently, the trend of ‘Shoppertainment’ remains prevalent, with over 79% of TikTok users making purchases influenced by seller content rather than sales promotions. TikTok is Still a Suitable Platform for Content Marketing

On TikTok, content creation is crucial for merchants to maintain customer engagement and push buying decisions. Ms. Trang Pham, Channel Partner Director at TikTok Vietnam, emphasizes the importance of diversity in advertising and content strategies. She warns that a lack of variety can lead to viewer fatigue.

Consequently, sellers need to understand their customer groups well to create the most suitable content for each group, limit inappropriate content, and utilize cost.

4. Livestream Explodes as a New Touchpoint

Traditional shopping methods like browsing social media or eCommerce websites are becoming less attractive. Livestreaming, however, stands out as a dynamic way to shop online.

In Q1 2024, 95% of online shoppers made purchases through livestreaming, dedicating an average of 13 hours per week watching livestreams. Statistics reveal that 85% of users prefer livestreaming because it allows direct interaction with sellers, while 81% appreciate the ability to view products in greater detail. Notably, livestreaming can drive 64% of users to purchase unintentionally.Livestream Explodes as a New Touchpoint

5. Leveraging the Power of Influencers to Drive Sales

The rise of livestreaming has expanded the influence of content creators and social media influencers. Sellers can leverage these resources to build real connections with consumers. According to NIQ, approximately 50% of consumers are influenced by KOCs/KOLs when making purchasing decisions, with the personal care industry being the most impacted, as 60% of buyers in this category have changed their consumption habits.Leveraging the Power of Influencers to Drive Sales

Influencers and KOCs/KOLs are valued for their trust and realness. Their shared content and insights are key in guiding customers’ buying choices. With more influencers emerging, it’s the quality of their content and real-world knowledge that helps shoppers confidently choose trusted brands online.

6. Conclusion

Online shopping platforms are advancing rapidly, focusing on innovation that puts customers first. For large businesses, along with building brand awareness, improving online stores should always be kept in mind. SECOMM is ready to help companies upgrade their eCommerce platform. Contact SECOMM for a free, detailed consultation.

Top 10 Best Magento eCommerce Websites In Singapore
Top 10 Best Magento eCommerce Websites In Singapore

Building Magento eCommerce websites has become an undeniable trend in Singapore, where the blend of technology and creativity has brought unique and appealing shopping experiences to customers. According to Builtwith, there are currently over 600 live eCommerce websites on the Magento platform, and this list is predicted to continue expanding. This indicates that businesses in the Lion City have chosen Magento to create high-quality eCommerce websites, attracting customers and boosting sales.

In this article, let’s explore the top 10 Magento websites in Singapore that have leveraged the power of Magento to enhance the customer experience.

1. Dyson SingaporeDyson

Dyson Singapore is not just an ordinary eCommerce website but also a destination for technology and premium design enthusiasts. With a range of products from vacuum cleaners to smart fans and hair dryers, Dyson continually innovates and enhances the quality of consumers’ lives.

Dyson’s Magento website is designed to provide an optimal shopping experience. From its bright and user-friendly interface to smart product search and categorization features, every detail is carefully crafted to ensure customers have the best online shopping experience. Additionally, Dyson is renowned for its excellent customer care service. From detailed product guidance to flexible return policies, they are committed to ensuring absolute satisfaction for every customer.

Website: https://www.dyson.com.sg/

Industry: Consumer Electronics

Traffic: 690,356/month

Ranking: #1,599 (Singapore) & #292,561 (Global)

2. FortyTwoFortyTwo

FortyTwo is one of the reputable destinations for household and interior decoration shopping in Singapore. With a diverse collection ranging from living room furniture, bedroom sets to household essentials, FortyTwo offers customers a convenient and varied online shopping experience.

FortyTwo’s eCommerce website is built on the Magento platform, focusing on creating a user-friendly interface. Not only does it display products clearly, but it also provides flexible product search and filtering features, making it easy for customers to find items that reflect their style and personal needs.

Website: https://www.fortytwo.sg/

Industry: Furniture

Traffic: 625,855/month

Ranking: #493 (Singapore) & #107,563 (Global)


COURTS is known as the leading retailer in Singapore, specializing in a range of diverse products from furniture, electronics to household services. With over 14 stores across the island and a convenient e-commerce website, COURTS is the ideal destination for all shopping needs of Singaporean families.

COURTS’ Magento eCommerce website is designed and built to ensure an easy and comfortable online shopping experience. Through the Magento website, COURTS customers can easily search and select from a variety of high-quality products with flexible search and sorting features.

The brand stands out not only with its diverse products but also with its professional customer service. From shopping advice to delivery and installation services, they are committed to providing maximum satisfaction for every customer.

Website: https://www.courts.com.sg/

Industry: Consumer Electronics

Traffic: 510,240/month

Ranking: #502 (Singapore) & #105,498 (Global)

4. HornyHorny

Horny is a unique eCommerce website based in Singapore, focusing on providing modern adult accessories. With a mission to help customers feel confident and satisfied in their romantic lives, Horny has created an enjoyable and convenient shopping experience through the Magento platform. Horny’s Magento eCommerce website is built with a focus on creating a reliable and user-friendly online shopping space. From attractive interface layouts to clear and detailed product displays, every detail is meticulously crafted to create the best shopping experience. Additionally, Horny stands out with the diversity of fashion and accessory products. Customers can easily find items that suit their individual needs.

Website: https://horny.sg/

Industry: Adult

Traffic: 482,417/month

Ranking: #1,133 (Singapore) & #193,753 (Global)

5. Saturday ClubSaturday Club

Saturday Club is not just a fashion brand but also an icon of confidence and freedom in women’s workwear fashion in Singapore. With a creative spirit and a mission to celebrate natural beauty, Saturday Club continuously brings fresh, stylish, and unique fashion collections.

Saturday Club uses Magento to develop its eCommerce website to provide customers with a smooth shopping experience with an easy-to-use interface. Customers can easily choose from a variety of products and the latest collections, with detailed information and clear images. Additionally, the brand stands out with attentive customer care service and fast and flexible delivery policies.

Website: https://sg.saturdayclub.com/

Industry: Fashion

Traffic: 406,335/month

Ranking: #2,115 (Singapore) & #240,670 (Global)

6. PupsikPupsik

Pupsik is the go-to online shopping destination for parents in Singapore, where they can find everything they need for the care and nurturing of their children. With a humane mission and special attention to the needs of families, Pupsik is committed to providing a peaceful and convenient shopping experience.

Pupsik has built its Magento website to easily customize features and shopping experiences. From smart search features to product filtering and optimized checkout pages, every detail is focused on ensuring shopping becomes easy and quick.

In particular, Pupsik is famous for the diversity and quality of products for children and mothers. From clothing, toys to everyday essentials and healthcare products, they ensure that all family needs are comprehensively met.

Website: https://pupsik.sg/

Industry: Childcare

Traffic: 264,148/month

Ranking: #3,684 (Singapore) & #677,191 (Global)

7. CellarbrationCellarbration

Cellarbration is the ideal destination in Singapore for wine and alcoholic beverage enthusiasts. This brand boasts an extensive collection of wines and alcoholic beverages from top brands worldwide.

Shopping on the eCommerce website is also efficiently optimized by Cellarbration through the power of the Magento platform. From search operations to product browsing and payment, everything is deeply customized to ensure customers have a more engaging shopping experience.

Not only prominent for the richness of products but also for professional and dedicated customer service. Cellarbration is committed to customer satisfaction by providing personalized support and diversifying payment options as well as delivery.

Website: https://cellarbration.com.sg/

Industry: Wine

Traffic: 125,878/month

Ranking#6,676 (Singapore) & #1,075,981 (Global)

8. Wine CollectionWine Collection

In Singapore, the Wine Collection brand is a favorite destination for wine enthusiasts who want to explore premium wines from the most famous wine regions in the world. Wine Collection also offers customers a rich and diverse collection of wines.

The Wine Collection’s Magento website is customized to optimize the experience, allowing customers to search for wines by origin, grape variety, explore special collections, and choose preferred payment and delivery methods.

Not only does it provide a modern and engaging online shopping space, but Wine Collection also serves as a source of wine knowledge. Customers can find articles and detailed guides on how to choose and enjoy wine to better understand the art and science behind the delicate flavors.

Website: https://wineconnection.com.sg/

Industry: Wine

Traffic: 82,788/month

Ranking: #12,447 (Singapore) & #1,701,444 (Global)

9. Far East FloraFar East flora

Far East Flora is a brand specializing in providing plant products, fresh flowers, and decorations made from greenery. The Far East Flora Magento eCommerce website is built with a priority on customer experience through a user-friendly interface and deeply developed and customized features. Customers can search for plants by filtering by type, size, and make quick payments with just one page. Additionally, Far East Flora’s fast and reliable delivery service is highly rated by customers. The brand is committed to delivering quality products to customers’ hands safely and promptly, helping them decorate living spaces beautifully and meaningfully.

Website: https://fareastfloragarden.com/

Industry: Gardening

Traffic: 40,864/month

Ranking: #20,995 (Singapore) & #2,327,136


10. First Few Years

First New Years

First Few Years is not just a store but also a loyal companion for parents in the journey of caring for their children from the early years. With a dedicated spirit and profound understanding of children’s needs, First Few Years provides a meaningful and trustworthy shopping experience.

The Magento website of this brand is not only a place for shopping but also an important source of information and support for parents. From advising on safe toy selection and development to sharing experiences in childcare, all information is conveyed sincerely and meticulously.

Website: https://firstfewyears.com.sg/

Industry: Childcare

Traffic: 10,245/month

Ranking: #86,167 (Singapore) & #7,519,723 (Global)

The Bottom Line 

Above are 10 leading Magento eCommerce websites in Singapore, each providing customers with a unique and memorable shopping experience. From product diversity to professional customer service, each website has prioritized the mission of serving and satisfying customers.

Need more advice to build your first Magento website? Contact SECOMM today!

Top 8 Multi-vendor Marketplaces in Singapore
The 8 Best Multi-vendor Marketplaces in Singapore

The Singapore multi-vendor marketplace market is booming, with stiff competition from Western giants like Amazon and eBay, as well as trusted local brands such as Shopee and Lazada. Statista reports that in 2023, the industry’s revenue reached $4.45 billion and is projected to hit $5 billion in 2024 and $8.2 billion by 2029. In this context, identifying and understanding the leading online marketplaces in Lion City is crucial for maximizing potential and opportunities in this rapidly evolving market.

1. Shopee SingaporeShopee

Shopee Singapore is one of the leading multi-vendor marketplaces not only in Singapore but also throughout the Southeast Asia region. The range of products available for purchase and sale on the Shopee platform is quite diverse, spanning from consumer goods to fashion, electronics, toys, and much more. Shopee Singapore is renowned not only for its convenience and flexibility in the online shopping process but also for its attractive promotional programs and fast delivery services. With its open and user-friendly business model, the eCommerce marketplace has become a popular destination for people looking for quality products at reasonable prices.

  • Website: https://shopee.sg/
  • Traffic: 45.69M/month
  • Country rank: #11 (Singapore)
  • Global rank: #3,332
  • Industry rank: #1 (eCommerce & Shopping > Marketplace in Singapore)

2. CarousellCarousell

Carousell, a well-known online marketplace based in Singapore, offers a stylish and personalized online shopping experience. It specializes in enhancing the buying and selling process both on its website and mobile app. What makes Carousell stand out is its wide range of unique items available. Beyond just new products, Carousell also serves as an eCommerce marketplace for secondhand items, spanning from clothing and electronics to household goods. This creates an engaging shopping environment for those in search of one-of-a-kind items or looking to recycle goods.

  • Website: https://www.carousell.sg/
  • Traffic: 29.02M/month
  • Country rank: #25 (Singapore)
  • Global rank: #5,100
  • Industry rank: #76 (eCommerce & Shopping > Marketplace in Singapore)

3. Amazon SingaporeAmazon

When expanding into the Singapore market, retail giant Amazon brought a top-notch and diverse online shopping experience to local customers. With an extensive array of products spanning from consumer electronics to books, fashion, household items, electronics, and cosmetics, Amazon serves as the preferred destination for customers seeking quality and variety.

A key strength of this multi-vendor marketplace lies in its reliable shipping infrastructure and customer service. With a widespread distribution network and efficient delivery services, Amazon ensures convenient and prompt product deliveries for buyers. Additionally, Amazon’s customer support service is highly regarded, as the company strives to address inquiries and issues from both sellers and buyers promptly and effectively.

  • Website: https://www.amazon.sg/
  • Traffic: 19.82M/month
  • Country rank: #38 (Singapore)
  • Global rank: #8,281
  • Industry rank: #2 (eCommerce & Shopping > Marketplace in Singapore)

4. Lazada SingaporeLazada

Lazada is one of the major players in the eCommerce world, winning over the trust of Singaporean consumers with its diverse range of services and products. Since being acquired by Alibaba, Lazada has experienced significant growth and strengthened its position in the Southeast Asian market. Today, Lazada serves not only as a platform for major brands but also as a gateway for small and medium-sized enterprises to enter the market effectively. Moreover, the online marketplace is renowned for its enticing promotional offers and swift delivery services. The incorporation of labels like “LazMall” and “LazGlobal” further simplifies the process for customers to discover and purchase quality products from brands worldwide.

  • Website: https://www.lazada.sg/#?
  • Traffic: 12.03M/month
  • Country rank: #51 (Singapore)
  • Global rank: #12,056
  • Industry rank: #4 (eCommerce & Shopping > Marketplace in Singapore)

5. Qoo10Qoo10

Qoo10, also known as Gmarket, stands as one of Singapore’s most popular and reliable eCommerce marketplaces. With its diverse range of online storefronts, Qoo10 offers users a stylish and varied online shopping experience.

A standout feature of Qoo10 is its emphasis on products from small and medium-sized retailers. Rather than focusing solely on major brands, Qoo10 provides a platform for small and medium enterprises to easily and effectively access the market. This creates a welcoming and diverse shopping environment where buyers can discover unique and high-quality products from smaller manufacturers and brands.

Moreover, the online marketplace is well-known for its appealing promotional programs and fast delivery services. The user rating and feedback system further bolsters trust and transparency in the online shopping process on this platform.

  • Website: https://www.qoo10.sg/
  • Traffic: 4.066M/month
  • Country rank: #158 (Singapore)
  • Global rank: #37,148
  • Industry rank: #8 (eCommerce & Shopping > Marketplace in Singapore)

6. eBay SingaporeeBay

eBay is a well-established and trusted name in the global eCommerce landscape. It has won over Singaporean consumers with appealing and efficient online shopping experiences. eBay Singapore is renowned for its ability to connect buyers and sellers worldwide, creating a vast global online marketplace. With millions of items available for sale on the platform, ranging from brand-new to gently used products, customers can easily discover items that suit their needs and budgets.

Furthermore, the multi-vendor marketplace offers customers flexibility in payment and delivery options. Customers can opt for popular payment methods like PayPal or credit cards and also take advantage of international shipping services to have their purchases delivered directly to their doorstep.

  • Website: https://www.ebay.com.sg/
  • Traffic: 2.632M/month
  • Country rank: #622 (Singapore)
  • Global rank: #70,776
  • Industry rank: #1,188 (eCommerce & Shopping > Marketplace in Singapore)

7. ZaloraZalora

Zalora is a popular multi-vendor marketplace in Singapore, offering fashion and style products from both local and international brands. With its diverse array of items spanning from apparel, footwear, and accessories to jewelry and cosmetics, Zalora has become the go-to destination for fashion enthusiasts seeking to express their unique style. What sets Zalora apart is its dedicated focus on the fashion and style market, delivering users a flawless online shopping experience in this realm. Beyond just a platform for purchasing products from renowned brands, the eCommerce marketplace serves as a hub for individuals to explore and cultivate their style.

  • Website: https://www.zalora.sg/
  • Traffic: 2M/month
  • Country rank: #271 (Singapore)
  • Global rank: #59,178
  • Industry rank: #1,448 (eCommerce & Shopping > Marketplace in Singapore)

8. EZbuyEZbuy

The online marketplace EZbuy is renowned for its convenient and cost-effective international shopping services. With EZbuy, customers can easily access and purchase hundreds of thousands of products from China, Korea, the US, and many other countries at reasonable prices with convenient shipping services.

Operating as an intermediary shopping model, the EZbuy eCommerce marketplace helps users circumvent complications related to import taxes, international shipping fees, and complex customs procedures. Instead of handling these procedures themselves, users can effortlessly shop for products from overseas through EZbuy and conveniently await delivery at home.

  • Website: https://ezbuy.sg/
  • Traffic: 885K/month
  • Country rank: #758 (Singapore)
  • Global rank: #173,853
  • Industry rank: #2,968 (eCommerce & Shopping > Marketplace in Singapore)

The Bottom Line

In summary, the Singapore eCommerce market is thriving with a variety of top-tier multi-vendor marketplaces. Each platform offers unique features and the best services to meet the shopping needs of customers. The success of these giants serves as motivation for many businesses to join and lays the groundwork for further development of the eCommerce market in Singapore in the future.

Need more advice for multi-vendor marketplace development? Contact SECOMM today!

Top 10 largest eCommerce websites in Singapore 2024
Top 10 Largest eCommerce Websites in Singapore 2024

Online shopping has become an indispensable trend in Singapore. Therefore, consumers in this city have set higher demands for their online shopping experience, driving businesses to strive for optimizing their eCommerce websites to provide a unique and best shopping experience for customers.

Below are 10 brands heavily investing in the online shopping experience in Singapore, as collected by SECOMM from BuiltWith, AfterShip, and Similarweb.

1. Charles & KeithCK

Charles & Keith, a leading fashion brand in Singapore, was founded in 1996 by two brothers Charles and Keith Wong. Focusing on footwear, handbags, and fashion accessories, Charles & Keith quickly gained attention in the market for its modern, youthful fashion style at affordable prices.

Charles & Keith has chosen Salesforce Commerce Cloud to build its website. Thus, Charles & Keith’s website features a range of functions to create the most convenient and comfortable online shopping experience for users. These include advanced search with filtering and sorting, detailed product views with high-quality images and customer ratings, secure shopping cart and payment, along with order tracking and purchase history. Additionally, customers can enjoy loyalty rewards, seek customer support, read fashion blogs, and connect on social media to stay updated on the latest trends. With this diversity and convenience, Charles & Keith’s eCommerce website in Singapore has provided an excellent online shopping experience for users.

  • Website: https://www.charleskeith.com/
  • Industry: Fashion
  • Platform: Salesforce Commerce Cloud
  • Traffic: 2.412M/month
  • Ranking: #18,543 (Singapore) & #24,487 (Global)

2. FortyTwoForty Two

FortyTwo is a furniture and home accessories brand established in Singapore in 2007. FortyTwo offers a range of products from bedroom furniture, living room, kitchen to household items and interior decoration. The brand is known for providing quality products at competitive prices with fast delivery and attentive customer service. FortyTwo regularly updates and expands its product portfolio to meet diverse customer needs.

FortyTwo’s website is built on the Magento Open Source platform (Adobe Commerce free version). With this website, users can easily search and filter products, explore a variety of product categories from furniture to household items. Additionally, the website offers the ability to integrate attractive promotional campaigns and customer support, along with fast and secure delivery services.

  • Website: https://www.fortytwo.sg/
  • Industry: Furniture
  • Platform: Magento Open Source
  • Traffic: 625,855/month
  • Ranking: #493 (Singapore) & #107,563 (Global)


COURTS is a leading electronics retailer in Singapore, Malaysia, and Indonesia. With over 40 years of experience, COURTS offers customers a wide range of product choices, convenient services, and competitive prices.

COURTS uses Magento Open Source to build its eCommerce website. This website provides diverse and convenient online shopping experiences for users with functions such as product categories, specific product search, store information, and order tracking on the website. COURTS also provides support services and information about promotional programs and product news.

  • Website: https://www.courts.com.sg/
  • Industry: Electronics
  • Platform: Magento Open Source
  • Traffic: 510,240/month
  • Ranking: #502 (Singapore) & #105,498 (Global)

4. Guardian SingaporeGuardian

Guardian is a retail chain specializing in health care, cosmetics, and other consumer products. Guardian has a presence in many countries and regions around the world, including Singapore, with a range of products from famous and reliable brands.

Guardian’s website is built on the SAP Commerce Cloud platform, offering many useful features for users. Customers can easily search and purchase products, manage their shopping carts, and make convenient payments. At the same time, the website offers promotions and online support services to help customers have a comfortable and safe online shopping experience. Moreover, customers can also rate and provide feedback on products, providing useful information for other users.

  • Website: https://www.guardian.com.sg/
  • Industry: Cosmetics
  • Platform: SAP Commerce Cloud
  • Traffic: 429,041/month
  • Ranking: #462 (Singapore) & #110,350 (Global)

5. Sephora SingaporeSephora

Similar to Guardian, Sephora is a global retail chain of cosmetics and beauty products, known for offering a range of cosmetics, skincare, and beauty products from leading brands worldwide. Currently, Sephora has a presence in the Singapore market with physical stores in major shopping centers and an eCommerce system, including a website and app for customers. Sephora is favored for its product diversity, customer care services, and innovation in the online cosmetics shopping experience.

Sephora’s eCommerce system in Singapore is built on the Vue.js and Nuxt.js programming languages. With this system, Sephora customers can quickly search and explore products through smart search and various filters. The online shopping experience is optimized with detailed product information, sharp images, and customer reviews.

Sephora’s app is also highly rated, making shopping easier for customers with features like “Virtual Artist” and receiving notifications about promotions. In general, Sephora offers a range of features and services to meet customers’ cosmetics shopping needs, creating a professional and convenient online shopping experience.

  • Website: https://www.sephora.sg/
  • Industry: Cosmetics
  • Programming Languages: Vue.js, Nuxt.js
  • Traffic: 396,282/month
  • Ranking: #714 (Singapore) & #136,020 (Global)

6. Pet Lovers CentrePet Lovers Centre

Pet Lovers Centre is a leading pet products and services retailer in Asia. Established in 1973 in Singapore, Pet Lovers Centre now has over 160 stores in 5 countries: Singapore, Malaysia, Thailand, the Philippines, and Vietnam. Pet Lovers Centre is committed to providing quality products and services from reputable brands at competitive prices.

The Pet Lovers Centre website is built using PHP programming language and has outstanding features to provide users with a convenient online shopping experience. Users can search for products based on various criteria and use filters to select suitable products. The multi-layered product categories are classified by pet type, ensuring diversity and richness. The VIP Member program brings benefits to customer loyalty strategies. Integrating customer reviews on Google Maps helps users evaluate the quality of products and services provided by Pet Lovers Centre. Additionally, the website builds a quick shopping function to save time, customer management feature, and reorder support to efficiently manage customer information and orders.

7. HipVanHipVan

HipVan is an online retail website specializing in furniture and home decor, headquartered in Singapore. The brand was founded in 2013 with the aim of providing customers with high-quality furniture products at affordable prices, along with a convenient shopping experience and excellent customer service.

HipVan’s website is built using the Ruby on Rails and React framework, with Ruby being the primary programming language. Its notable features include building a community for sharing interior design ideas, image-based product search, and allowing customers to upload images of desired products. Particularly, the augmented reality (AR) feature enables customers to view products in their real-life space before making a purchase. Additionally, HipVan offers free interior planning services to help customers conveniently plan and design their living space.

  • Website: https://www.hipvan.com/
  • Industry: Furniture
  • Frameworks: Ruby on Rails, React
  • Traffic: 215,919/month
  • Ranking: #1,034 (Singapore) & #225,419 (Global)

8. The Hour GlassThe Hour Glass

The Hour Glass is a premium watch retailer in Singapore founded in 1974. Currently, The Hour Glass has over 50 stores worldwide and is an authorized distributor for many leading watch brands such as Rolex, Patek Philippe, Audemars Piguet, Omega, Cartier, and more.

The Hour Glass’s online store is built on the WooCommerce platform and CMS WordPress, providing a convenient platform for customers to explore and purchase watches from renowned brands like Rolex, Patek Philippe, Audemars Piguet, and other luxury brands. In addition to product offerings, the website also provides detailed information about the services offered by The Hour Glass, including repairs, maintenance, and polishing of watches, to help customers maintain and preserve their products effectively. Furthermore, the website continuously updates the latest news in the watch industry along with special events organized by The Hour Glass, creating a comprehensive and immersive experience for users.

  • Website: https://www.thehourglass.com/
  • Industry: Watches
  • Platform: WooCommerce
  • Traffic: 206,204/month
  • Ranking: #3,305 (Singapore) & #201,956 (Global)

9. MegafurnitureMegafurniture

Megafurniture is a furniture retail company in Singapore, specializing in providing a range of furniture products for living rooms, bedrooms, dining rooms, and various other spaces in homes. Megafurniture is known for offering affordable and high-quality products, attracting the interest of many consumers. Additionally, the furniture brand is also renowned for its early investment in the online store, allowing customers to conveniently shop for furniture online.

Megafurniture’s website is built on the leading Shopify Plus platform, with basic and advanced features optimized for the furniture industry. The purchasing process is designed to be simple and straightforward, providing a convenient online shopping experience for customers. Secure online payment support through various methods increases flexibility for consumers. Megafurniture also offers multiple delivery and installation options to meet customer needs. Moreover, features like quick product view and product comparison assist users in making smart and efficient purchasing decisions. This, combined with fast checkout features, significantly enhances the online shopping experience.

  • Website: https://megafurniture.sg/
  • Industry: Furniture
  • Platform: Shopify Plus
  • Traffic: 145,329/month
  • Ranking: #3,630 (Singapore) & #382,030 (Global)

10. Skin IncSkin Inc

Skin Inc is a skincare brand specializing in manufacturing and distributing high-quality skincare products. The company focuses on providing skincare solutions, including brightening, moisturizing, anti-aging, and treating various skin concerns.

Skin Inc transitioned from the Magento platform to Shopify Plus in 2019, aiming to enhance the customer experience by deploying multiple website versions for different markets and customer segments. Using the LaunchPad feature, Skin Inc employees can create sales events without developer assistance. Additionally, Shopify Plus seamlessly integrates with marketing tools and loyalty programs, enabling personalized communication and data-driven marketing strategies.


The above is a list of the top 10 eCommerce websites in Singapore. By implementing leading platforms such as Magento Open Source, Shopify Plus, and various others, these brands provide optimized online shopping experiences, attracting the interest of customers both domestically and internationally.

During its development process, SECOMM has collaborated with numerous clients from Singapore to create notable eCommerce websites, with the most prominent being the project to develop an online liquor supply system at Changi Airport.

The 8 Best Consumer Electronics Websites in Australia

In recent years, the online consumer electronics industry in Australia has seen unprecedented growth. According to IBISWorld, the revenue for this sector reached $5.3 billion in 2023, with a compound annual growth rate (CAGR) of 15.7% over the past 5 years. 

Let’s explore the websites of 8 consumer electronics brands that have significantly contributed to the industry’s development through optimized online shopping experiences tailored to the satisfaction of Australian customers.


When mentioning Samsung, people immediately think of cutting-edge smartphones and tablets. However, this tech giant doesn’t stop there. Other products like smart TVs and home appliances are also particularly favoured by global consumers. 

In Australia, Samsung’s eCommerce website is the ideal online shopping destination for consumer electronics. With a modern, user-friendly interface and smooth navigation, the website provides customers with a seamless experience in every aspect of browsing, product exploration, and payment.

Additionally, the website features a dedicated section called #Explore, offering numerous shares and helpful tips to sync with modern life.

The 8 Best Consumer Electronics Websites in Australia


Apple’s website is also the preferred shopping destination for Australian consumers, alongside its nationwide chain of offline stores. With the perfect blend of elegant design and cutting-edge technology, this website is not just a place to explore and purchase high-quality Apple products but also an immersive experience in modernity and luxury.

Additionally, exclusive policies and top-notch customer service contribute to Apple maintaining a large base of loyal customers in Australia and worldwide.

The 8 Best Consumer Electronics Websites in Australia

JB Hi-Fi

JB Hi-Fi is a consumer electronics brand in Australia that has gained worldwide recognition after more than 50 years of operation. In addition to investing in marketing and sales operations in its chain of offline stores across Australia, JB Hi-Fi’s eCommerce website is also given significant attention.

With a user-friendly and easy-to-navigate interface, JB Hi-Fi’s website enables consumers to easily search for and choose from thousands of products. Competitive pricing policies and excellent customer service are the factors that JB Hi-Fi consistently commits to, aiming to provide the best online shopping experience for Australian customers.

The 8 Best Consumer Electronics Websites in Australia
JB Hi-Fi

The Good Guys

The Good Guys is a prominent and reputable name in the Australian consumer electronics market. Over the years, they have built up a vast product portfolio, including TVs, refrigerators, laptops, audio devices, and washing machines from leading global brands.

Attentive customer care services have also been a positive aspect that has earned The Good Guys favour among Australian consumers for many decades.

The Good Guys’ consumer electronics website allows customers to conveniently shop with a diverse range of choices. Additionally, attractive promotions and deals are regularly applied to attract customers. Furthermore, this retailer has implemented a Loyalty Program to satisfy their loyal customers.

The 8 Best Consumer Electronics Websites in Australia
The Good Guys

Appliances Online

The Appliances Online consumer electronics website is considered a paradise where customers can find the most suitable items for their needs and budget. The intuitive website interface makes it easy for customers to search for and compare products, providing detailed information and user reviews to help them make informed purchasing decisions.

Appliances Online also offers various attractive customer services such as free shipping, product trade-ins and recycling, and 24/7 support via a hotline. The flexible payment methods are also an advantage of this retail site, allowing customers to choose between credit cards, electronic wallets, or instalment payments with a Buy Now Pay Later option.

The 8 Best Consumer Electronics Websites in Australia
Appliances Online


Dick Smith

Since its launch in 1968, Dick Smith has firmly established its position in the Australian consumer electronics market. In its early years, Dick Smith focused on providing electronic products and components. It quickly expanded its product portfolio from electronics and home appliances to computers, mobile phones, cameras, tech toys, and other technology and entertainment-related items.

Dick Smith has invested in building an eCommerce website with advanced features on the Magento platform. The intuitive and user-friendly interface of the Dick Smith website makes it easy for Australian consumers to search for and compare products, as well as enjoy special offers and attractive discounts.

The 8 Best Consumer Electronics Websites in Australia
Dick Smith

Jaycar Electronics

With a simple yet effective mission to provide a convenient and quality shopping experience, Jaycar Electronics has quickly become a reliable companion for Australian consumers. Jaycar Electronics offers a diverse range of products, including printers, USB ports, audio speakers, solar energy batteries, security cameras, and smart home products.

Jaycar Electronics’s eCommerce website is designed for easy navigation, allowing customers to quickly find and view products by category. The checkout process is also streamlined to shorten the payment process and reduce cart abandonment rates.

Additionally, customers have various shopping options, such as online purchases, in-store pickup, online purchases with free delivery, and buy now pay later. Jaycar Electronics has also introduced a Loyalty program to encourage customers to shop with exclusive benefits.

The 8 Best Consumer Electronics Websites in Australia
Jaycar Electronics
  • Website: https://www.jaycar.com.au/
  • Platform: SAP Commerce Cloud 
  • Traffic: 3.9 M/month
  • Ranking: #639 (Australia) & #44,172 (Global)

Centre Com

After many years of operation, Centre Com is recognized as one of the leading destinations where consumers can experience diversity and quality across a range of products. Centre Com’s consumer electronics website offers products such as PCs, laptops, CPUs, keyboards, cables, and audio speakers.

The website has been developed and customized with many advanced features to make searching, browsing, ordering, and payment easier.

When it comes to payment, the brand applies Buy Now Pay Later options with Afterpay and Zip, in addition to traditional payment methods, providing customers with more choices and flexibility without hesitation when making purchases.

The 8 Best Consumer Electronics Websites in Australia
Centre Com

Build your first consumer electronics website today!

Here are the top 10 consumer electronics websites in Australia. By deploying superior platforms such as Magento, Shopify Plus, and SAP, these brands have provided an optimal online shopping experience and successfully captivated both local and international consumers.

Throughout years of development, SECOMM and many Australian clients have collaborated to create proud eCommerce websites. Projects with Laybyland, Jasnor, Rod Shop, and others stand out.

Contact SECOMM or call directly at hotline 028 7108 9908 to start today!

The 8 Best Wine eCommerce Websites In Australia

The wine eCommerce industry in Australia is rapidly growing and has the potential for further expansion in the future. According to IBISWorld, the revenue for this sector is projected to surpass $374 billion by 2023, with an annual growth rate of 10.51%. 

Let’s explore the websites of the 8 most beloved liquor brands in Australia that have contributed to driving the growth of wine eCommerce in this market.

Dan Murphy’s

Dan Murphy’s is a retail brand specializing in the sale of top-quality wines and alcoholic beverages in Australia. With a history of over 60 years in operation, Dan Murphy’s has built a strong reputation within the Australian consumer community.

Through its chain of traditional stores and eCommerce website, Dan Murphy’s enables customers to shop with a wide range of options and convenience.

The eCommerce website of Dan Murphy’s is where customers can experience easy and flexible online shopping. With a user-friendly interface, the website provides detailed product information, consumer reviews, and attractive promotional programs.

Customers can enjoy a comfortable and secure shopping experience with assurance regarding the quality and origin of products from this reputable brand.

The 8 Best Wine eCommerce Websites In Australia
Dan Murphy’s
  • Website: danmurphys.com.au
  • Platform: PHP programming language
  • Traffic: 4.1 M/month
  • Ranking: #216 (Australia) & #15,233 (Global)


BWS is known as a leading alcohol retail brand in Australia. The brand is renowned for its diverse product portfolio, including wines, domestic and international beers, as well as various spirits from around the world.

BWS’s wine eCommerce website provides a convenient and flexible online shopping experience. In addition to offering detailed product information and prices, the website incorporates various special features. These include exclusive promotional programs, consumer reviews, advanced search options, and one-page checkout.

In addition to the eCommerce website, BWS has developed a mobile app, allowing customers to shop conveniently anytime, anywhere.

The 8 Best Wine eCommerce Websites In Australia
  • Website: https://bws.com.au/
  • Platform: PHP programming language
  • Traffic: 1.8 M/month
  • Ranking: #517 (Australia) & #35,725 (Global)


Liquorland is one of the prominent names in the alcohol retail market in Australia. With over 700 stores spread across the country, Liquorland has established a strong presence in the market and has become a favorite destination for those who appreciate fine wines and exceptional beverages.

Liquorland not only focuses on providing quality products but also emphasizes a comfortable and friendly shopping experience through its eCommerce website. The website is built with various unique features such as product filtering and search, displaying products by category, showcasing customer reviews, options for delivery and in-store pickup, and one-page checkout.

The 8 Best Wine eCommerce Websites In Australia

First Choice Liquor 

The liquor and alcohol retail chain First Choice Liquor owns over 100 stores throughout Australia and is the choice of many consumers in the country. This retail brand offers a diverse range of products such as wines, spirits, beers, and various alcoholic beverages worldwide.

On the First Choice Liquor eCommerce website, customers can easily search, browse, and purchase products through a user-friendly and navigable interface. Several unique features are also integrated into the website to optimize the customer experience.

These include store locator functionality, choosing the nearest store, product filtering, and search, displaying detailed product information, one-page checkout, delivery and pickup options, and more.

The 8 Best Wine eCommerce Websites In Australia
First Choice Liquor


Vinomofo is a renowned wine brand from Australia with a simple yet powerful slogan, “Make wine fun.” This brand has created a passionate community around wine, where people can share and enjoy the collective enthusiasm for wine culture.

Vinomofo’s eCommerce website is built with advanced features such as product filtering and search, product previews, displaying detailed product information, showing related products, and one-page checkout. In addition, Vinomofo provides customers with a shopping policy that includes various payment methods and flexible return and exchange policies.

The 8 Best Wine eCommerce Websites In Australia
  • Website: https://www.vinomofo.com/
  • Platform: PHP programming language 
  • Traffic: 658.2 K/month
  • Ranking: #3,615 (Australia) & #211,091 (Global)

Wine Direct

Wine Direct is known for its diverse product portfolio, ranging from classic wine bottles to the most modern and popular options in the market. The brand also stands out for its excellent customer service, providing detailed product information and post-purchase care to ensure maximum customer satisfaction.

Wine Direct’s website is designed to be modern and user-friendly, offering an easy and comfortable online shopping experience. The website not only provides comprehensive information about each wine bottle but also integrates features such as consumer reviews and special promotional programs.

With a strong presence in the Australian market, Wine Direct continues to be a trusted destination for those who love and appreciate the art of wine tasting.

The 8 Best Wine eCommerce Websites In Australia
Wine Direct

Just Wines

With over a decade of experience, Just Wines has built a strong reputation for providing diversity and high quality to Australian consumers. What sets Just Wines apart is its focus on establishing direct connections with wine producers and top vineyards, ensuring a reliable supply of quality wines and diversity in the product catalog.

The brand takes pride in offering customers a wide selection, ranging from traditional wines to new and unique discoveries in the market.

Just Wines’ eCommerce website is designed to be simple and user-friendly, enabling consumers to easily search, compare, and conveniently purchase wines. Additionally, Just Wines implements a customer loyalty program with various exclusive deals and attractive promotions, creating favorable conditions for customers to enjoy wines at the best value.  

The 8 Best Wine eCommerce Websites In Australia
Just Wines
  • Website: https://justwines.com.au/
  • Platform: Magento
  • Traffic: 39.9 K/month
  • Ranking: #29,275 (Australia) & #1,121,766 (Global)

Trentham Estate 

Trentham Estate is a renowned wine brand with a strong presence in the Australian market. With over three decades of history, Trentham Estate has played a significant role in the development and shaping of the Australian wine industry.

The brand is well-known for producing high-quality wines from renowned grape varieties cultivated in carefully tended vineyards. Trentham Estate is not just a winemaking facility but also a smart vineyard, overseeing the process from grapevines to wine barrels.

Trentham Estate’s eCommerce website is built with Magento, allowing customization of how product information is displayed, implementation of promotional programs, optimization of the payment process, and integration of various payment methods. This contributes to providing customers with a comprehensive and flexible online shopping experience.

The 8 Best Wine eCommerce Websites In Australia
Trentham Estate

Build your first wine eCommerce website today!

Above are 8 famous wine brands in Australia and how they have built and developed their eCommerce websites. This is clear evidence of the importance of having a professional and convenient online platform in the 21st century.

With extensive experience collaborating with various Australian clients, SECOMM has established itself as a trustworthy partner in constructing and evolving eCommerce initiatives. Notably, the SECOMM team has successfully implemented eCommerce systems for numerous wine businesses across different countries, including Trentham Estate, Thewarehouse, Ishopchangi, and more.

We comprehend the distinct requirements of businesses in the alcohol and beverage sector and are dedicated to delivering optimal solutions that enhance the online shopping experience and boost overall business efficiency. 

If your business is in search of a professional partner to develop or enhance its eCommerce website, reach out to SECOMM or call (+84)28 7108 9908 today.

The 8 Best Furniture eCommerce Websites In Australia

The furniture eCommerce industry in Australia has seen significant growth in recent years, driven by a shift in consumer preferences from traditional offline shopping to online platforms.

According to IBISWorld, the industry generated a revenue of $1.7 billion in Australia in 2023, showcasing a growth rate of 5.9%. IBISWorld also predicts that by 2029, the revenue for Australia’s furniture eCommerce industry is anticipated to reach $2.4 billion.

Let’s delve into how the websites of the following 8 brands have played a role in fostering the growth of the Australian furniture eCommerce sector.

Temple and Webster

Temple and Webster is one of Australia’s leading brands in the furniture and interior decoration industry. This brand offers a diverse range of furniture and decorative items and emphasizes quality at the most favorable prices. 

Over the years, Temple and Webster, operating without physical showrooms, has focused on online sales. Therefore, the eCommerce website of Temple and Webster has been invested in extensively, featuring a series of unique functionalities to optimize the customer shopping experience.

Notable features include Product Filtering and Search, Quick View of Products, Detailed Product Views, Displaying Products within the Same Category, and Order Checking. Additionally, Temple and Webster provides popular payment options in Australia such as PayPal, Afterpay, and Zip.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
Temple and Webster

Fantastic Furniture

For over 30 years, Fantastic Furniture has become the top choice for customers seeking flexible and efficient furniture solutions. Currently, the brand owns more than 80 retail stores nationwide in Australia. In the realm of online sales, Fantastic Furniture has focused on building and expanding its eCommerce website.

Several unique features have been customized to facilitate easy shopping for customers. Some of these include Quick Product View, Product Color Selection, Product Comparison, Displaying Real Product Photos from customers’ Instagram, and diverse payment options such as Afterpay, Zip, and Latitude.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
Fantastic Furniture

Amart Furniture

The next brand on this list is Amart Furniture. With a presence in over 40 locations in the Australian and New Zealand markets, Amart Furniture has gained popularity and trust from local consumers. The brand offers a diverse range of high-quality products and unique decorative solutions.

Amart Furniture’s furniture eCommerce website is a leading shopping destination in Australia, attracting over 6 million visits each month. With an intuitive interface and numerous advanced features, the website provides customers with a convenient and comfortable online shopping experience.

Additionally, Amart Furniture offers a 5-year quality guarantee on all its products and regularly introduces attractive promotional programs to attract and retain customers.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
Amart Furniture


Freedom is renowned for its minimalist and modern-style furniture products. The brand’s product portfolio is quite diverse, ranging from living rooms, bedrooms, kitchens, outdoor furniture, and more. Freedom’s eCommerce website is designed with a harmonious and visually appealing interface, featuring numerous unique features to provide customers with an optimal experience.

Freedom also focuses on establishing a Loyalty Program, allowing customers to create accounts to accumulate points and enjoy attractive benefits while shopping. The combination of uniqueness, quality, and convenience of online shopping contributes significantly to Freedom’s strong position in the Australian furniture market.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
  • Website: Freedom.com.au
  • Platform: SAP Commerce Cloud
  • Traffic: 4.915M/month
  • Ranking: #403 (Australia) & #29,160 (Global)

Nick Scali

Nick Scali is a specialized Australian brand in designing sofas and retailing furniture. With over 50 years of operation, this brand has captivated customers with innovative designs and a commitment to providing sophisticated living spaces for every household.

Nick Scali’s furniture eCommerce website features several special functionalities to facilitate easy navigation and product purchases. Notably, the 360-degree product view and customization options for size and color based on customer preferences are highlighted. Additionally, the website’s minimalist and intuitive design further enhances the customer experience, making it smooth and enriching.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
Nick Scali
  • Website: nickscali.com.au
  • Platform: Magento Open Source
  • Traffic: 1.937M/month
  • Ranking: #939 (Australia) & #61,660 (Global)


Koala is well-known in both the Australian and New Zealand markets for its high-quality, modern, and innovative furniture products. Furthermore, in the years 2023 and 2024, Koala’s mattresses consecutively ranked as the most beloved on Product Review.

Koala’s furniture eCommerce website is designed to showcase the elegance and modernity of its products. With an intuitive interface, customers can easily explore and select products. Additionally, industry-specific features such as AR/VR and 360-degree viewing are integrated into the website.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
  • Website: https://koala.com/en-au
  • Platform: Shopify Plus 
  • Traffic: 1.4M/month
  • Ranking: #1,193 (Australia) & #40,802 (Global)

Life Interiors

In the Australian furniture industry, Life Interiors stands out as a prominent and well-regarded name. Over the years, it has been the preferred choice for those who appreciate contemporary styles in furniture.

The brand places a significant focus on its online presence, achieving this through the development of a furniture eCommerce website with tailored features to enhance the shopping and payment experience for customers. Furthermore, Life Interiors regularly launches enticing shopping programs as part of its efforts to attract and engage customers.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
Life Interiors

King Living

King Living is known in the Australian furniture market as an icon of luxury and innovation. The furniture eCommerce website is a reliable online shopping destination for customers seeking curated and high-standard furniture solutions. King Living has invested in developing various advanced features on the website to provide customers with the best shopping experience. 

Notable features include 360-degree viewing, VR/AR, product specification viewing and downloading, one-page checkout, and more. Thanks to these efforts, for more than 40 years, King Living has established a strong presence in the consumer community, particularly among those who value the sophistication of premium living spaces.

8 Website Thương Mại Điện Tử Nội Thất Hàng Đầu Nước Úc
King Living

Build your first furniture eCommerce website today!

Above are the top 8 furniture brands in Australia that have successfully established and maintained their online presence by building eCommerce websites and investing to develop custom features.

With years of experience in developing successful e-commerce website projects across various platforms for numerous Australian clients such as Laybyland, Jasnor, RodShop, Trentham Estate, etc., SECOMM has a team of highly experienced experts with advanced technical skills and a deep understanding of the eCommerce market.

For detailed advice, please contact SECOMM or call the hotline (+84)28 7108 9908!

The 5 Most Popular eCommerce Platforms in Australia

The Australian eCommerce world is continually evolving alongside the constant emergence of technological solutions. As a result, there is an increasing and diverse range of choices for eCommerce platforms. 

This presents both an advantage and a challenge for businesses, as selecting the right platform for building an eCommerce website is a crucial first step.

Below are the top 5 leading eCommerce platforms in Australia.

Learn more: Top 10 most-visited eCommerce websites in Australia


Magento is a globally popular open-source platform, and its prevalence extends to Australia as well.  According to BuiltWith, there are currently more than 4000 live websites in Australia utilizing the platform.

With its high flexibility, businesses can effortlessly tailor features and scale the system according to their unique business requirements.

Presently, Magento provides businesses with two versions: Open Source (Free) and Adobe Commerce (Paid).

The 5 Most Popular eCommerce Platforms in Australia
Magento (Adobe Commerce)


  • Best for large businesses with complex customization needs and high-budget investments.
  • High customization and scalability capabilities.
  • Rich built-in features and advanced functionalities compared to SaaS platforms.
  • No limit on sales volume.
  • Diverse range of extensions available.
  • Large user community.


  • Requires a high level of technical expertise.
  • Deployment time is relatively long.
  • Initial costs are high.

Core feature:

  • Multi-brand solution
  • Inventory management
  • Headless Commerce implementation
  • Loyalty program development
  • Advanced search
  • High-security measures
  • Progressive Web Apps (PWA)
  • Advanced SEO


  • The cost to implement Magento Open Source is approximately $20,000 – $50,000 per project in the first year and the time to go live ranges from 3 to 6 months depending on the project’s complexity.
  • The estimated cost to implement Adobe Commerce is around $100,000 – $150,000 per project in the first year, with the time to go live ranging from 6 months to 1 year depending on the project’s complexity.

Learn more: Top Magento eCommerce websites in Australia


Shopify is a popular SaaS platform with over 4.8 million active websites. In Australia alone, over 150 thousand online stores are operating on the platform.

Recently, the premium version of Shopify, ‘Plus,’ has garnered attention from businesses across various sectors in Australia.

These businesses may have previously deployed different eCommerce platforms and later switched to the Plus to seek a superior solution. Some businesses initially launched websites with core plans and later upgraded to ‘Plus’ to optimize their operations.

The 5 Most Popular eCommerce Platforms in Australia

Learn more: Top eCommerce websites upgrade to Shopify Plus 


  • User-friendly interface
  • Provides drag-and-drop builder
  • High scalability and customizability, especially with the ‘Plus’ package
  • Diverse range of unique themes suitable for various industries
  • Extensive app store 
  • Supports multiple local payment gateways
  • 24/7 customer support
  • Rich learning resources
  • Large user community


  • On-going costs increase over time 
  • Limited customizability and scalability in core Shopify plans
  • The eCommerce system relies on Shopify

Core feature:

  • Point-Of-Sale (POS)
  • Email Marketing
  • Blogging
  • SEO
  • Multi-marketplace selling
  • Automation (for Plus merchants)
  • Headless Commerce (for Plus merchants)
  • Composable Commerce (for Plus merchants)
  • Omnichannel (for Plus merchants)


Here are Shopify pricing plans:

The 5 Most Popular eCommerce Platforms in Australia
Shopify Pricing


BigCommerce is another popular SaaS platform worldwide, with over 43 thousand active websites. In Australia, there are more than 2 thousand active BigCommerce websites.

The standout feature of this SaaS platform is its integrated features, enabling businesses of all sizes and technical expertise to deploy eCommerce websites quickly. In addition to standard solution packages, BigCommerce offers an ‘Enterprise’ version tailored for large businesses with custom pricing.

Learn more: Top 10 eCommerce websites using BigCommerce 

The 5 Most Popular eCommerce Platforms in Australia


  • User-friendly interface
  • Best for businesses of all sizes
  • Rich integrated features
  • 24/7 customer support
  • Diverse affordable pricing plans
  • No transaction fee
  • More than 65 popular payment gateways
  • Variety of themes and extensions


  • Limited online sales volumes
  • On-going costs increase over time
  • Limited customizability
  • The eCommerce system relies on BigCommerce

Core feature:

  • Point-Of-Sales (POS)
  • Blogging
  • SEO
  • In-depth analytics and reporting
  • Multi-marketplace selling
  • Headless Commerce (Best for ‘Enterprise’ businesses)
  • Automation (Best for ‘Enterprise’ businesses)
  • Omnichannel (Best for ‘Enterprise’ businesses)


Here are BigCommerce pricing plans:

The 5 Most Popular eCommerce Platforms in Australia
BigCommerce pricing


WooCommerce, a free and open-source WordPress plugin, enables brands to integrate eCommerce functionality into their existing WordPress websites.

With just a few clicks, the WooCommerce plugin helps convert a standard WordPress site into a fully-featured eCommerce platform, complete with essential features and easy customization.

Learn more: 20 websites using WooCommerce

The 5 Most Popular eCommerce Platforms in Australia


  • Free and open-source
  • Seamless integration with WordPress
  • User-friendly interface
  • Large user community
  • In-depth analytics and reporting
  • Support for various products and payment methods


  • Lack of support for technical and security issues
  • Some integrations demand advanced technical skills
  • Relies on the WordPress system
  • Multilingual deployment may sometimes have limitations.
  • Potential costs may accrue over time

Core feature:

  • Multi-marketplace selling
  • Selling a diverse range of products
  • Remote operation with a mobile app
  • Customization and expansion
  • Blogging
  • SEO

Pricing: Free to use. However, some integrations with other plugins may incur charges.


OpenCart is a globally popular open-source platform, powering over 900 thousand active websites worldwide. In Australia, it has gained popularity with more than 2 thousand active OpenCart websites, establishing itself as a favored open-source platform in the country, following Magento.

Founded by Daniel Kerr in 1998, OpenCart operates as open-source software, utilizing the PHP programming language. It currently offers two versions: Free (Free-to-use version) and Cloud Store (Paid version).

The 5 Most Popular eCommerce Platforms in Australia

Learn more: Top OpenCart websites


  • User-friendly interface
  • Extensive library of themes and apps
  • Flexible customizability and scalability
  • No transaction fees


  • Requires strong technical skills
  • Lacks advanced extension features
  • Many hidden costs

Core feature:

  • Diverse payment and delivery methods
  • Multilingual capabilities
  • Multi-marketplace selling
  • Seamless management of products, orders, and inventory
  • Headless Commerce deployment
  • Blogging
  • SEO


Free for the Free version. For the Cloud Store version, the specific costs are as follows:

The 5 Most Popular eCommerce Platforms in Australia
OpenCart pricing

On Final Words

Above are 10 eCommerce platforms preferred by businesses in Australia when establishing their online stores. Each business will make its decision based on factors like scale, business model, and specific deployment requirements. 

With over 10 years of experience collaborating with various Australian businesses such as Laybyland, RodShop, Trentham Estate, Jasnor, etc., to build eCommerce websites, SECOMM now possesses a team of highly skilled technical experts and a deep understanding of the Australian market.

For personalized advice on the best-suited platforms for your business, contact us or call the hotline (+84)28 7108 9908 today!

10 Leading eCommerce Websites Upgrade to Shopify Plus

Choosing to upgrade to Shopify Plus is like opening the door for you to enter a world of unparalleled flexibility, speed, and customization. Countless brands across diverse industries and business models heavily rely on Shopify. According to BuiltWith statistics, there are more than 4 million Shopify websites globally. Many well-known brands have experienced remarkable sales and conversion rate surges after upgrading.

Let’s explore 10 eCommerce websites that have upgraded from core Shopify to Plus.


Founded in 2015 by Julian Hearn and James Collier, Huel is a brand specializing in meal replacements and nutritional supplements. Their product lineup includes nutritional powder (Huel Powder), ready-to-drink meals (Huel Ready-to-Drink), snack bars (Huel Bar), and additional supplements like omega-3 oil and protein powder.

After just 5 years, the brand experienced rapid growth, expanding 9 online stores and 120 staff members globally. As a result, the brand opted to upgrade to Shopify Plus to enhance its operational efficiency.

10 Leading eCommerce Websites Upgrade to Shopify Plus

After more than 30 days of replatforming, Huel witnessed significant changes. Tasks such as adding employee accounts and assigning roles across one of the 9 stores, previously taking over 30 minutes, now only require a few minutes. 

This not only streamlines the operation of current stores but also creates favorable conditions for Huel to expand and effectively manage an increasing number of stores and personnel in the future.

  • Website: https://huel.com/
  • Industry: Meal replacements
  • Traffic: 1.4M/month
  • Ranking: 16,313 (USA) & 33,881 (Worldwide)

Negative Underwear

Negative Underwear was established in 2014 by two sisters, Lauren Schwab and Marissa Vosper. The brand’s mission is to offer women high-quality, straightforward, and comfortable lingerie. Negative Underwear quickly garnered attention for its unique designs and a philosophy focused on the wearer’s comfort and confidence.

From its early days, Negative Underwear built an eCommerce website using Shopify. As sales grew and the need for expansion became apparent, the lingerie brand decided to upgrade to Shopify Plus.

10 Leading eCommerce Websites Upgrade to Shopify Plus
Negative Underwear

Through Shopify Plus, Negative Underwear benefits from a comprehensive and consistent overview of financial and sales reports. Streamlining operational tasks for centralized inventory management has become more efficient.

Streamlining operational tasks for centralized inventory management has become more efficient. Furthermore, the lingerie brand can effortlessly devise promotional campaigns during significant year-end shopping periods, enhancing the overall customer experience for those seeking to make multiple purchases simultaneously.


ILIA is a popular clean beauty brand that has garnered favor among consumers and earned numerous awards. With a commitment to helping users safeguard and rejuvenate their skin through safe and highly effective formulas, the brand has become a go-to choice. 

While initially running on Shopify Advanced, the eCommerce website swiftly expanded, and ILIA upgraded to Shopify Plus for enhanced customization capabilities.

10 Leading eCommerce Websites Upgrade to Shopify Plus

Moreover, through Shopify Plus, ILIA introduced Headless Commerce to ensure customers enjoy an optimal shopping experience without compromising page load speed and overall website performance. The deployment time with Shopify Plus saw a 20% improvement, and since the upgrade, ILIA has observed a notable 18% reduction in bounce rates.

  • Website: https://iliabeauty.com/
  • Industry: Beauty & cosmetics
  • Traffic: 614.3K/month
  • Ranking: 22,043 (USA) & 91,888 (Worldwide)


Founded in 2002 by two Italian brothers, Vincent and Brian Wu, Incu swiftly rose to prominence as a leading fashion shopping destination in Sydney. Initially operating on its eCommerce platform, Incu later made the switch to the Basic Shopify.

However, with the company’s expansion and the introduction of a diverse range of products from various international brands, Incu found the need for a more robust backend system to efficiently manage the growing complexity of its eCommerce operations.

This included improving order processing workflows, inventory management, and automated updates for delivery rules and size customization based on customer location.

10 Leading eCommerce Websites Upgrade to Shopify Plus

Incu, in particular, integrated advanced solutions from Shopify Plus, including LaunchPad and Flow, and implemented automation and Script Editor to tailor the shopping cart and checkout experience.

In the first week post-upgrade to Shopify Plus, Incu experienced a 15% increase in conversion rates, a 26% rise in revenue, and an average interaction rate of 91%, along with a noteworthy 40% reduction in bounce rates.

  • Website: https://www.incu.com/
  • Industry: Fashion
  • Traffic: 438.2K/month
  • Ranking: 1,751 (Australia) 101,060 (Worldwide)


Boxraw is a sports fashion brand specializing in boxing, with its main headquarters situated in London, England. Established in 2017 by Ben Amanna, a professional with a background in sports and boxing, the brand aims to deliver high-quality products catering to both novice enthusiasts and professional athletes in the boxing realm.

In its early days, Amanna spent time reading Shopify blogs, building a website with the basic plan, and seeking support from the advisory team to learn about eCommerce and launch his brand.

10 Leading eCommerce Websites Upgrade to Shopify Plus

Particularly noteworthy is Boxraw’s use of LaunchPad, an exclusive solution tailored for Shopify Plus businesses, facilitating the creation of automated sales campaigns.

This has enabled the Boxraw team to break free from repetitive tasks, providing customers with distinctive shopping experiences at enticing prices.

  • Website: https://uk.boxraw.com/
  • Industry: Fashion
  • Traffic: 380.2K/month
  • Ranking: 79,635 (USA) & 151,443 (Worldwide)

Only Curls

In 2016, Lizzie Carter faced the challenge of finding the perfect towel to dry her naturally curly hair in London. Unable to find one, she decided to take matters into her own hands and create it herself. This led to the creation of Only Curls, which has since become the preferred shopping destination for those with curly hair.

Only Curls primarily offers a range of products, including pre-shampoo treatment oils, post-shampoo treatment oils, hair-fixing gels, and other items specifically designed to support the daily care and styling needs of curly hair.

10 Leading eCommerce Websites Upgrade to Shopify Plus
Only Curls

After initially using the basic Shopify package, Only Curls upgraded to the ‘Plus’ package due to the rapid growth of their business. With the upgrade, the brand incorporated LaunchPad and several apps from the Shopify Plus Certified App, such as Klaviyo and Gorgias, to streamline sales, marketing, and customer care processes.

This strategic decision resulted in a 19% increase in conversion rates, a 10% rise in the average order value, and a remarkable 154% surge in the total number of orders in the first month.

  • Website: https://onlycurls.com/
  • Industry: Hair care
  • Traffic: 162.8K/month
  • Ranking: 11,298 (UK) & 272,018 (Worldwide)


Aje is a renowned fashion brand headquartered in Sydney, Australia. After over a decade since its establishment, the brand has rapidly become a significant name in the international fashion industry.

Recognized for its more than 18 stores across Australia and New Zealand, each exuding an air of luxury and contemporary design, Aje aimed to mirror this aesthetic in its eCommerce presence.

10 Leading eCommerce Websites Upgrade to Shopify Plus

As a result, the brand upgraded to Shopify Plus to efficiently launch a new website with minimal downtime, ensuring a seamless integration of the online and offline customer experiences. Within just a few weeks of the upgrade, Aje observed a remarkable 135% increase in its conversion rate and a substantial decrease in bounce rates.

  • Website: https://ajeworld.com/
  • Industry: Fashion
  • Traffic: 81.6K/month
  • Ranking: 138,049 (USA) & 485,275 (Worldwide)

Animals Matter

Founded in 2008 and headquartered in California, USA, Animals Matter stands as a premier brand in the realm of luxurious pet accessories. Specializing in crafting high-end products for pets, including beds, cushions, coats, collars, and more, Animals Matter prioritizes the comfort, safety, and fashionable flair of beloved pets.

Initially, Animals Matter opted for Shopify to establish a foundational eCommerce website, complemented by the strategic use of Google Ads. As sales began to climb, the brand decided to elevate its platform to the ‘Plus’ version, granting access to exclusive and advanced solutions.

10 Leading eCommerce Websites Upgrade to Shopify Plus
Animals Matter

With a strategic focus on a Direct-to-Consumer (D2C) model and a commitment to multi-channel sales, Animals Matter seamlessly integrated its website with various social media platforms like Facebook, Instagram, Youtube, and Pinterest.

Moreover, utilizing the capabilities of ‘Plus,’ the brand employs email marketing to sustain customer engagement through diverse approaches. This includes the implementation of strategies such as abandoned cart emails, newsletters, and enticing promotional programs.


Boie, headquartered in New York, USA, is a personal care product brand that prioritizes safety and durability in its meticulously researched and crafted offerings. Boie’s products are crafted from antibacterial and recyclable materials, emphasizing a commitment to minimizing waste generation in the market.

10 Leading eCommerce Websites Upgrade to Shopify Plus

Recognizing the limitations of the basic Shopify solution in fulfilling its vision for an enriched eCommerce website user experience, Boie made the strategic move to upgrade to Shopify Plus. This flexible platform serves as a solution to address two key objectives for Boie: enhancing conversion rates, particularly for customers abandoning their carts, and optimizing SEO strategies to boost website traffic.

  • Website: https://boieusa.com/
  • Industry: Personal care
  • Traffic: 36.2K/month
  • Ranking: 640,532 (USA) & 2,651,414 (Worldwide)

al.ive body

A prominent player in the personal care product market is al.ive body. This brand emerged amid Australia’s Covid-19-induced lockdown. 

With prior success using Shopify, al.ive body decided to elevate its e-commerce website by switching to Shopify Plus, where it benefitted from valuable guidance and support from the Merchant Success team.

10 Leading eCommerce Websites Upgrade to Shopify Plus
al.ive body

Leveraging the expansive features of ‘Plus,’ al.ive body introduced a dedicated B2B eCommerce website catering to wholesale customers. Moreover, the brand employed the Functions solution to tailor the backend logic of Shopify, enhancing the customer experience, and streamlining the payment process.

Since upgrading, the company achieved over 1 million Australian dollars in revenue within four days of the Black Friday sales event. Taking advantage of the increased customer influx during the sales period, al.ive body boosted its customer conversion rate by 47% after implementing customizations aimed at simplifying the payment experience.

  • Website: https://alivebody.com.au/
  • Industry: Personal care
  • Traffic: 26.9K/month
  • Ranking: 34,956 (Australia) & 1,474,515 (Worldwide)

Upgrade to Shopify Plus today!

Above are 10 brands that have enhanced their eCommerce websites by upgrading from the core Shopify versions to the Plus version, seeking advanced solutions to streamline business processes and improve the customer experience. 

As a trusted partner for enterprises like Vinamilk, Suzuverse, SECOMM boasts a highly skilled technical team with profound knowledge of Shopify Plus.

Contact SECOMM or call the hotline to start upgrading your eCommerce website today!

Top 10 Most-Visited eCommerce Websites In Australia

In Australia, shopping on eCommerce websites has become an essential trend. Over time, there has been a growing demand for an enhanced online shopping experience among Australian customers. This requires businesses to seek solutions to optimize their websites to provide a unique and efficient customer experience. 

Here are 10 leading Australian brands dedicated meticulous efforts to refining the eCommerce experience, thereby gaining customer satisfaction and trust.

JB Hi-Fi

JB Hi-Fi is a retail chain headquartered in Australia, specializing in electronics, household goods, and entertainment products. It was founded in 1974 in Melbourne by John Barbuto (JB) and his wife, Judy Barbuto (the JB Hi-Fi name is a combination of the initials of John’s name and Judy’s name).

Top 10 Most-Visited eCommerce Websites In Australia
JB Hi-Fi

Alongside its brick-and-mortar stores in Australia and New Zealand, the brand also maintains an eCommerce website and a mobile app. These two primary channels enable customers to shop online and stay updated on various offers and promotions.

Beyond offering a diverse range of high-quality consumer electronics, JB Hi-Fi places a strong emphasis on providing customer support services both online and offline, aiming to deliver the optimal customer shopping experience.

  • Website: https://www.jbhifi.com.au/
  • Industry: Consumer electronics
  • Platform: Shopify Plus
  • Traffic: 23.7M/month
  • Ranking: 36 (Australia) & 2,034 (Worldwide)


Coles is a leading supermarket and retail chain in Australia. Established in 1914, the brand has since experienced impressive expansion and development, emerging as one of the major names in the Australian retail industry.

Top 10 Most-Visited eCommerce Websites In Australia

Coles offers online shopping services through its user-friendly eCommerce website and mobile app. The Australian brand also ensures competitive pricing and consistently introduces promotional initiatives, providing customers with a diverse array of options.

  • Website: https://www.coles.com.au/
  • Industry: Online Grocery
  • Platform: HCL Commerce
  • Traffic: 18.3M/month
  • Ranking: 40 (Australia) & 2,270 (Worldwide)


The ICONIC is an Australian eCommerce website specializing in fashion and footwear. Established in 2011, the brand swiftly captured attention, evolving into a premier online shopping destination for fashion enthusiasts in both Australia and New Zealand.

At The ICONIC, customers can easily discover their preferred products from a diverse selection of globally renowned brands, including Levi’s, Adidas, Lacoste, Polo Ralph Lauren, and more.

Top 10 Most-Visited eCommerce Websites In Australia
The Iconic

The ICONIC’s website is optimized to help customers browse products, place orders, and track their shipments effortlessly. Beyond providing a unique online shopping experience, The ICONIC regularly updates fashion trends and offers informative content for its customers.

  • Website: https://www.theiconic.com.au/
  • Industry: Fashion
  • Platform: PHP programming language
  • Traffic: 10.3M/month
  • Ranking: 72 (Australia) & 4,157 (Worldwide)

Cotton on

Cotton On was established in 1991 by Nigel Austin in Geelong, Australia. The brand offers a wide range of fashion products, including clothing for men, women, and children, footwear, accessories, underwear, and even home goods and interior decorations in some stores.

Top 10 Most-Visited eCommerce Websites In Australia
Cotton On

Cotton On has an extensive network of stores worldwide, with a presence not only in Australia but also in many other countries such as the United States, Canada, the United Kingdom, and various Asian countries. Therefore, an eCommerce website system has been built and developed with Salesforce Commerce Cloud (SFCC) to cater to the specific needs of each customer segment in different markets.

  • Website: https://cottonon.com/AU/
  • Industry: Fashion
  • Platform: Salesforce Commerce Cloud (SFCC)
  • Traffic: 9.2M/month
  • Ranking: 144 (Australia) & 5,182 (Worldwide)

Sephora Australia

Sephora is a leading global retail chain specializing in cosmetics and beauty products. The brand is headquartered in Paris, France, and has expanded rapidly, establishing its presence in numerous countries across Europe, North America, Asia, and the Middle East.

Top 10 Most-Visited eCommerce Websites In Australia

In Australia, Sephora is recognized as a go-to destination for purchasing cosmetics, both online and in-store. Sephora’s eCommerce website and mobile app boast various specialized features designed to elevate the customer experience. Moreover, the successful implementation of a loyalty program by Sephora across multiple markets serves as a valuable lesson for many other eCommerce enterprises.

  • Website: https://www.sephora.com.au/
  • Industry: Fashion
  • Platform: PHP programming language
  • Traffic: 2.4M/month
  • Ranking: 253 (Australia) & 18,668 (Worldwide)

Forever New

Founded in Australia in 2006, Forever New is an international fashion brand that specializes in designing and manufacturing women’s fashion collections. The brand is renowned for offering customers products with a sophisticated and feminine style.

Since its inception, Forever New has experienced rapid growth and expanded its business not only in Australia but also in various other countries, including New Zealand, China, India, South Africa, and numerous European nations.

Top 10 Most-Visited eCommerce Websites In Australia
Forever New

To meet the challenges of expansion and customization, Forever New opted for Magento Open Source to build its eCommerce system. Leveraging Magento, the brand has incorporated a range of advanced and specialized features alongside essential functionalities to enhance the online shopping experience for its customers.

  • Website: https://www.forevernew.com.au/
  • Industry: Fashion
  • Platform: Magento Open Source
  • Traffic: 1.7M/month
  • Ranking: 393 (Australia) & 28,442 (Worldwide)

Dick Smith

Dick Smith is the name of a renowned Australian entrepreneur, Richard “Dick” Smith, who founded this brand in 1968. In its early years, Dick Smith focused on providing electronic products and components. 

The brand quickly grew and expanded its product portfolio from electronic appliances, computers, mobile phones, cameras, and tech toys to other technology and entertainment-related products.

Top 10 Most-Visited eCommerce Websites In Australia
Dick Smith

Dick Smith’s eCommerce website is built on the Magento platform. This has helped Dick Smith enhance its presence in both online retail and traditional retail stores, allowing the brand to reach a large audience through an optimized shopping experience.

  • Website: https://www.dicksmith.com.au/da/
  • Industry: Consumer electronics
  • Platform: Magento Open Source
  • Traffic: 1.6M/month
  • Ranking: 611 (Australia) & 38,095 (Worldwide)

Bed Bath N` Table

Bed Bath N’ Table is a well-known brand specializing in furniture, home decor, and household items in Australia.

Its eCommerce website offers a diverse array of products for the living room, bathroom, dining area, and bedroom. Customers can easily discover items such as blankets, pillows, bedding sets, decorations, lamps, cookware, tableware, and numerous other products.

Top 10 Most-Visited eCommerce Websites In Australia
Bed Bath N` Table

In addition, Bed Bath N’ Table provides various payment methods and implements a loyalty program to enhance the shopping experience for customers, ultimately boosting conversion rates and sales.

Over the years, through a commitment to professionalism and prioritizing customer experience, Bed Bath N’ Table has solidified its presence throughout the regions of Australia and New Zealand.

Glue Store

Established in 1990, Glue Store is an Australian fashion retail chain specializing in products from popular brands, especially those favored by the youth. Over the years, Glue Store has swiftly expanded to become a go-to fashion shopping destination in the Australia and New Zealand region.

Currently, Glue Store collaborates with a variety of renowned brands, including Adidas, Nike, Tommy Hilfiger, Calvin Klein, Puma, and various streetwear labels.

Top 10 Most-Visited eCommerce Websites In Australia
Glue Store

In addition to its traditional store chain, Glue Store offers customers an online shopping experience through an eCommerce website built on the Shopify platform. The website boasts a uniquely designed interface with advanced features, particularly enhancing the customer experience, notably during the checkout process.

Furthermore, Glue Store consistently introduces appealing promotional programs to attract and retain its customer base.

  • Website: gluestore.com.au
  • Industry: Fashion
  • Platform: Shopify
  • Traffic: 1.1M/month
  • Ranking: 684 (Australia) & 47,751 (Worldwide)

Chemist Direct

The eCommerce website Chemist Direct has become quite familiar to Australian consumers in recent years. It is a reliable destination for purchasing beauty products, personal care items, prescription and non-prescription medications, as well as medical equipment.

Top 10 Most-Visited eCommerce Websites In Australia
Chemist Direct

With a diverse and extensive product catalog, Chemist Direct has developed its eCommerce system on Magento to leverage the flexibility and easy scalability of this platform. Through Magento, the Chemist Direct team can easily develop and customize numerous advanced features, making searching, browsing, ordering, and payment more straightforward.

When it comes to payments, the brand implements Buy Now Pay Later with Afterpay and Zip, alongside traditional payment methods, allowing customers additional choices and flexibility when making purchases.

  • Website: https://www.chemistdirect.com.au/
  • Industry: Online Pharmacy
  • Platform: Magento Open Source
  • Traffic: 209.2K/month
  • Ranking: 2,889 (Australia) & 171,631 (Worldwide)

On Final Words

Here are the leading 10 eCommerce websites in Australia. Utilizing advanced platforms like Magento, Shopify, and SFCC, these brands have delivered an optimal online shopping experience, successfully attracting both local and international consumers.

Throughout years of growth, SECOMM, in collaboration with numerous Australian clients, has proudly contributed to the creation of exceptional eCommerce websites. Noteworthy projects include partnerships with Laybyland, Jasnor, Rod Shop, and others.

Contact SECOMM or call directly at the hotline (+84)28 7108 9908 to get started!

7 Must-Have eCommerce Integrations for Your Store

Several crucial factors impact the efficiency of running an online store. Among these, effectively implementing eCommerce integrations plays a key role in helping you streamline your operations and reduce risks. 

Below are 7 essential integrations that you should include in your eCommerce website.


PIM (Product Information Management) is one of the common eCommerce integrations. The PIM system is used to collect, organize, and manage product information, including details such as product descriptions, images, prices, product attributes, customer reviews, and ratings.

7 Must-Have eCommerce Integrations for Your Store

This tool helps you manage product information across diverse platforms, making it easier for customers to choose their desired products. Plus, PIM helps you save time compared to manual data entry, thereby reducing personnel costs.

Take Akeneo PIM, for instance; it is an open-source platform tailored for managing product information effectively. Akeneo is also flexible enough to seamlessly integrate with various systems such as ERP, CRM, POS, and popular eCommerce platforms like Magento, Shopify, and WooCommerce.

Currently, Akeneo offers three main PIM plans, including:

  • Community Edition: Free – For small and medium-sized enterprises seeking to focus on product information management and distribution at a low cost.
  • Growth Edition: Starting from $25,000 per year – For mid-sized businesses managing product information.
  • Enterprise Edition: Price on request – For large enterprises looking to develop specialized PIM systems.


The Order Management System (OMS) helps you process orders in various channels.

7 Must-Have eCommerce Integrations for Your Store

This eCommerce integration not only helps businesses efficiently manage orders, optimizing the customer experience, but also collects and analyzes data at peak and off-peak sales times, as well as for specific orders, top-selling items, and consumer behavior.

So, you’ll easily adjust their business strategies and manage inventory effectively.

For example, Fabric OMS is a Distributed Order Management (DOM) system designed to help you streamline the order processing process, including online purchases at the store (BOPIS), delivery to the store, and in-store order fulfillment. 

Fabric’s order management solution helps you integrate and manage the entire order process on a single interface. You can optimize your order processing, minimize inventory discrepancies, and free up resources for other important tasks.


The Warehouse Management System (WMS) will help you manage the flow of goods, inventory, and shipping to facilitate sales and order fulfillment.

By automating order processing and optimizing the layout of goods in the warehouse, WMS accelerates order processing, reduces order preparation time, and enhances the ability to quickly respond to customer demands.

7 Must-Have eCommerce Integrations for Your Store

For example, Oracle Warehouse Management Cloud (WMS) is one of the eCommerce integrations that offers a cloud-based warehouse management system. It is well-suited if you’re looking for effective warehouse inventory management.

It automates warehouse processes such as receiving, storage, order processing, and shipping, particularly well-suited for a wide range of business scales. It also seamlessly integrates with ERP, CRM, and other supply chain solutions.


POS (Point of Sale) is a system that includes both hardware and software components, or it can be as straightforward as a point-of-sale device like a computer, tablet, smartphone, or receipt printer.

POS helps you manage and execute sales transactions, calculate payments, generate receipts, manage inventory, handle customer relations, and provide crucial sales-related information.

7 Must-Have eCommerce Integrations for Your Store

For instance, the Square POS system, developed by Square, has garnered the interest of numerous large businesses globally due to its free features. However, each transaction conducted through the POS incurs a fee of 2.6% and 10 cents for each tap, dip, or swipe. 

For the “Buy Now Pay Later” model, the fee is 6% and 30 cents. Additionally, Square provides tailored POS packages for businesses with revenues surpassing $250,000.

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CRM (Customer Relationship Management) helps you organize and manage customer information, including contact details, purchase history, and interactions. So, you’ll easily tap into customer needs and preferences, optimizing the shopping experience and increasing order conversion rates.

Moreover, CRM allows internal departments to interact and work on a unified and automated system, saving time and costs.

7 Must-Have eCommerce Integrations for Your Store

For example, Dynamics 365 Sales is one of the CRMs developed by Microsoft. With its intuitive interface, easy setup, and flexible customization capabilities, you can manage and enhance the efficiency of the sales process.

the system provides a “Real-time Insight” feature to deliver real-time insights from sales calls, such as customer emotions and sentiments. This helps businesses assess and strategize for their sales teams.

Currently, the system offers three plans:

  • Dynamics 365 Sales Professional: Starting from $65 per month
  • Dynamics 365 Sales Enterprise: Starting from $95 per month
  • Dynamics 365 Sales Premium: Starting from $135 per month
  • Microsoft Relationship Sales: Starting from $162 per month

Learn more:


Instead of relying on separate, isolated software systems lacking interdepartmental cohesion, ERP (Enterprise Resource Planning) integrates all software into a unified system.

The ERP eCommerce integration helps you manage all organizational activities, from inventory control and orders to financial planning and customer interactions.

You’ll maximize time efficiency, minimize costs, boost business productivity, and reduce unnecessary workforce.

7 Must-Have eCommerce Integrations for Your Store

For example, Oracle ERP is one of the top global ERP software known for its outstanding features for operational efficiency.

Currently, Oracle provides three different plans tailored to specific needs:

  • Advanced Financial Controls: Starting from $80/month – Designed for small-scale businesses requiring a simple system.
  • Advanced Access Controls: Starting from $150/month – This service plan offers advanced features for efficient operations.
  • Financial Reporting Compliance: Starting from $175/month – Oracle ERP’s premium plan provides comprehensive features suitable for various business needs.

Learn more: 6 best enterprise ERP software


Business Intelligence (BI) helps you analyze data from various sources such as eCommerce websites, POS systems, CRM, and other data sources. Plus, you’ll gain a deeper understanding of customer behavior, shopping trends, and factors influencing sales performance.

By using BI, you can also predict shopping trends to formulate specific strategies, while simultaneously monitoring financial performance, including forecasting sales figures, profits, and other financial indicators. This helps you allocate resources accurately.

7 Must-Have eCommerce Integrations for Your Store

For example, Tableau is a widely used BI tool suitable for various individuals and organizations. With a user-friendly interface that requires minimal technical knowledge, Tableau allows users to easily create reports and visualize data. 

The ability to connect and integrate data from various sources, including cloud data, and transform it into visually appealing charts and graphs, makes it easy for users to analyze trends and information

Deploy eCommerce integrations today!

Above are 7 popular eCommerce integrations to build your eCommerce website and enhance your online presence. You’ll choose your best-suited systems depending on the strategy, estimated budget, and business direction.

With profound knowledge of the eCommerce industry and experience in deploying integrations for all sizes of businesses, SECOMM is committed to proposing cost-effective solutions to develop your high-performing eCommerce system.

Contact or call directly on the SECOMM hotline (02871089908) to get started today!

15 Brands Migrate from Magento to Shopify Plus Pt.2

When it comes to brands that migrate from Magento to Shopify Plus, it’s good to read their success stories in sales behind. In the second part of this series, let’s continue to delve into more brands that chose to migrate their eCommerce platforms from Magento to Shopify Plus, and explore how this decision paved the way for boundless success.


Originally established as a wholesaler distributing high-quality underwear through pharmacies, Boody later identified new growth opportunities by venturing into online sales for environmentally conscious fashion enthusiasts.

Boody initially deployed an eCommerce website on the Magento platform, but the absence of a dedicated technology team severely limited management, operations, and customization capabilities.

Also, inconsistencies between the frontend on mobile devices and laptops, utilizing different technological solutions, resulted in a non-uniform user experience and inefficient use of system resources. 

To address these challenges and pursue goals of international expansion, Boody sought a platform that could alleviate the burden of management and operations while providing a consistent customer experience.

The fashion brand switched from Magento to Shopify Plus, promptly implementing automated solutions for processes such as email and security checks using Shopify Flow. Boody also adopted Shopify Payments to facilitate online transactions without the need for integration with third-party payment service providers.

The platform overhaul with Shopify Plus significantly enhanced the operations. Leveraging the robust integration capabilities of Shopify Plus, Boody seamlessly integrated with third-party systems to strengthen customer relationships, including platforms like Klaviyo, Gorgias, and Odoo.

Benefiting from the flexibility and solutions offered by Shopify Plus, Boody developed a customized eCommerce website without requiring extensive technical expertise. This allowed the Boody team to focus on multi-channel sales strategies and international expansion.

Shortly after the platform transition, Boody rapidly expanded into 10 international stores, witnessing a 70% increase in online sales and a 5% rise in conversion rates. With Shopify Plus, Boody is realizing its mission to become the world’s most beloved sustainable underwear brand.

Learn more: 15 brands migrate from Magento to Shopify Plus Pt.1

15 Brands Migrate from Magento to Shopify Plus Pt.2


Alessi is a renowned Italian brand specializing in the design and manufacturing of high-quality household and interior decoration products. The brand was established in 1921 and has since become one of the icons of Italian art and design. 

Alessi pays attention to every detail in product design while relying on third-party units to enhance the aesthetics of its website design.

However, the Magento eCommerce platform, which Alessi had been using for a long time, suddenly announced the end of support for older versions, obliging merchants to upgrade to a higher version.

Faced with the complex and time-consuming upgrade process, Alessi decided to seek an alternative solution.

Moreover, the outbreak of the Covid-19 pandemic in Italy and across Europe prompted Alessi to make necessary changes to maximize online sales. The business executives aimed to re-establish the platform within just 12 weeks.

In reality, Boody achieved the goal in less than 3 months by completing the e-commerce platform transition from Magento to Shopify Plus.

Since implementing Shopify Plus, Alessi has seen a 233% increase in page views, a 109% increase in conversion rates, a 222% increase in transaction volume, and a 210% increase in total online revenue.

Alessi can now rest assured that customers will have an engaging shopping experience on the website, reflecting the true brand image that the business has spent a century building.

15 Brands Migrate from Magento to Shopify Plus Pt.2
  • Website: https://alessi.com/
  • Industry: Home furnishing
  • Traffic: 244.6K/month
  • Ranking: 14,490 (Italy) & 168,613 (Worldwide)

Rebecca Minkoff

Rebecca Minkoff, a renowned high-end fashion brand from the United States, is well-known for its handbags, footwear, and fashion accessories. The brand’s products often embody a blend of alluring, practical, and creative styles.

Rebecca Minkoff not only focuses on creating aesthetically pleasing fashion items but also consistently leverages technology to provide customers with novel shopping experiences over the past decade.

In addition to this, the customer’s online shopping experience on the brand’s eCommerce website is a particular area of emphasis. The migration from the Magento eCommerce platform to the Shopify Plus platform is also part of Rebecca Minkoff’s strategy.

Utilizing solutions available within the Shopify Plus ecosystem, coupled with robust and seamless integration capabilities, has enabled this fashion brand to implement 3D and AR (Augmented Reality) technologies.

These technologies aim to enhance customers’ unique, detailed, and realistic views of products, ranging from styles to materials.

According to the company, individuals interacting with 3D models are 44% more likely to add that model to their shopping carts compared to those who do not interact. Among visitors who engage with 3D models, they have a 27% higher likelihood of placing an order compared to non-interacting individuals.

Rebecca Minkoff notes that when customers view a product in AR, their likelihood of making a purchase increases by 65%.

This positive step in eCommerce has significantly contributed to business growth. According to Rebecca Minkoff, 65% of customers interacting with AR products tend to make purchasing decisions swiftly, and with 3D technology, this figure is 27%.

15 Brands Migrate from Magento to Shopify Plus Pt.2
Rebecca Minkoff


Established in 2012 in the United Kingdom, Blakely is a unisex fashion brand known for its youthful and dynamic style. Blakely’s product range includes t-shirts, hoodies, sweaters, leggings, jeans, and fashion accessories. The brand aims to provide high-quality, beautifully designed, durable products that align with current fashion trends.

Blakely’s eCommerce website was initially built on the Magento platform. However, the system frequently experienced crashes, especially during peak shopping periods like Black Friday, affecting customer shopping experiences and the brand’s revenue.

Another concern for Blakely with the previous platform was its limitations in integrating with third-party applications, posing challenges in reaching target customers and efficiently managing customer data to drive real growth. Furthermore, the lack of tools for data management led to issues in the personalization and localization of the customer experience.

Therefore, after careful consideration, Blakely decided to migrate from the Magento platform to Shopify Plus. With the implementation of Shopify Plus, Blakely successfully launched two additional eCommerce websites specifically catering to EU and U.S. customers, enabling the brand to sell more efficiently in international markets.

Blakely also utilized Shopify Plus’s available themes and seamlessly integrated with third-party tools to not only provide an optimal shopping experience for customers but also support effective data management.

Switching to Shopify Plus brought about significant positive changes for Blakely in terms of sales. Specifically, the conversion rate increased from 1.4% to 2.6%, and the EU store witnessed an impressive 30% growth since its launch. Global sales increased by 49%, with a 130% increase in sales in the U.S. and a 60% increase in sales in the EU.

15 Brands Migrate from Magento to Shopify Plus Pt.2


Peepers is a fashion brand specializing in reading glasses and sunglasses with its main headquarters located in Michigan, USA. The brand is known for blending modern design with quality, offering high-quality products at affordable prices.

Despite several redesigns that consumed considerable time and budget, Peepers’ Magento website failed to meet expectations.

The brand aimed to enhance page loading speed and provide customer-centric features, but the costs associated with each change or system update on Magento proved to be a significant expense for Peepers.

Therefore, Peepers made the switch to Shopify Plus to leverage the platform’s flexible customization capabilities with a more cost-effective approach than Magento.

Furthermore, offering a customized payment experience enhances the security of customers’ personal and payment information, thereby increasing customer trust when shopping on the Peepers website.

Since transitioning from the Magento platform to Shopify Plus, this fashion brand has witnessed a 30% increase in conversion rates and a 20% increase in the average order value (AOV).

15 Brands Migrate from Magento to Shopify Plus Pt.2

The Bottom Line

Here are the next 5 brands in the series re-platform from Magento to Shopify Plus. While Boody’s motivation for the switch is to ease the burdens of management and operations, Alessi, in contrast, seeks to avoid the expenses and time involved in upgrading to a higher platform version.

Rebecca Minkoff, however, aims to capitalize on the existing ecosystem of Shopify to implement 3D and AR technology solutions for their eCommerce website.

Similarly, Blakely and Peepers overhauled their platforms to streamline operational time and costs, leveraging the advanced integration capabilities of Shopify Plus to deliver a distinctive customer experience. 

Throughout SECOMM’s process of executing platform migration, the pivotal factor determining success is a detailed and well-structured conversion plan.

Contact SECOMM or directly call the hotline at (028 7108 9908) to collaborate on devising the optimal plan for the platform migration.

What is Headless Shopify? Pros & Cons of Headless Shopify

eCommerce is undergoing a revolution, where businesses no longer need to strictly bind to traditional eCommerce models like Monolithic Commerce. Instead, they can create distinctive and adaptable customer experiences across a variety of digital channels through a methodology known as Headless Commerce.

Headless Commerce involves the separation of the frontend and backend of an eCommerce website. This allows the backend to transmit content through APIs to diverse frontends, including websites, mobile apps, IoT, POS, and more. Headless Commerce also gives you greater flexibility in customizing frontends compared to monolithic systems.

Learn more: Monolithic, Headless, Composable or MACH artchitecture

Among the prominent eCommerce platforms today, Shopify stands out with numerous effective solutions for headless deployment. This article on Headless Shopify delves into the concept, advantages and disadvantages, and solutions, and offers insights to help determine whether it is a suitable fit for every business.

What is Headless Shopify?

It is a way to build an eCommerce website using Shopify but separate the frontend (user interface) and backend (product management, order processing, payment system).

What is Headless Shopify? Pros & Cons of Headless Shopify
What it is

With this headless solution, businesses have the flexibility to use their preferred content management system (CMS) or frontend technology and then connect it to Shopify’s backend through the Storefront API. 

Key features of a Headless Shopify store include:

  • Frontend: The freedom to utilize and customize preferred frontend technologies, such as HTML, React, Vue.js, to enhance the user experience.
  • Backend: Shopify handles the “commerce” aspects of the store, including product management, orders, payments, shipping, and more.
  • Headless CMS: Integration of Headless CMS platforms like Contentful, Storyblok, Builder.io to store and distribute content data.

Learn more:

Pros of Headless Shopify

What is Headless Shopify? Pros & Cons of Headless Shopify
  • Full design control

Headless Shopify provides extensive customization for interface design and personalized user experiences. While the themes, including both free and premium options, boast attractive and modern designs with diverse choices for various business niches, these themes still come with constraints in terms of customization and features.

By using it, you can maximize customization for both interface design and user experience, creating a unique identity and enhancing your competitive edge.

  • Unlimited frontend technology

It imposes no limitations on the type of devices or platforms that can display content. Content created and managed on the backend system can be displayed on any device or platform that the business desires.

In other words, content data from the Headless Shopify system is distributed in API format to various modern frontend technologies, such as websites, mobile apps, IoT, POS, etc. This facilitates the distribution of user-tailored content across different devices and platforms, ensuring seamless and optimized multichannel selling.

  • Sell in the international market

With Headless Shopify, you can customize frontend interfaces, integrate Headless CMS, and incorporate local payment systems to distribute content and provide a shopping experience tailored to users in each market. This customization includes aspects such as domain, language, currency, payment gateways, and local payment methods.

Plus, you can leverage the Shopify Markets solution, which offers a full range of features, both basic and advanced, enabling you to expand your reach globally.

Cons of Headless Shopify

What is Headless Shopify? Pros & Cons of Headless Shopify
  • Requires high programming knowledge and skills

Traditionally, Shopify has provided businesses with a ‘Plug-and-play’ solution, meaning that applications or utilities can be integrated into an online store and activated for easy use without the need for complex programming.

However, The headless solution provides you with advanced customization and scalability, requiring a higher level of technical expertise and complexity.

To address this challenge, you can partner with specialized developers like SECOMM for tailored guidance throughout deployment. These experts can provide insights on the recommended customizations to enhance system performance and user experience.

  • High cost

When deploying Headless architecture, there are three types of fees to consider: platform fees, development fees, and maintenance fees.

  • Platform fees: Using the platform, Headless CMS, or third-party platforms (ERP, PIM, CRM) incur monthly fees determined by each platform’s regulations.
  • Development fees: The cost you need to pay to collaborate with a development agency for Headless Shopify implementation ranges from $150,000 to $500,000 per project. Payments can be made in installments based on the agreement with the development agency.
  • Maintenance fees: Monthly maintenance fees, ranging from $100,000 to $150,000, are necessary for businesses to pay to the development agency.

As deploying Headless Commerce requires high technical expertise, the development cost will be significantly higher than implementing a Monolithic Commerce model.

Moreover, going Headless with SaaS platforms such as Shopify or CMS, ERP, PIM, and CRM requires monthly payment fees, making cash flow management challenging due to the potential fluctuations in platform usage, affecting monthly expenses.

Learn more:

Ways to deploy Headless Shopify

Throughout the evolution of eCommerce technology, Shopify has accurately anticipated and provided solutions to meet the deployment needs of businesses worldwide.

Notably, the trend of adopting Headless Commerce has been shaping the global landscape for several years, and Shopify has offered outstanding solutions for businesses to implement Headless based on its platform infrastructure.

  • Storefront API: It is a GraphQL-based API, enabling you to connect your frontend website to Shopify’s backend seamlessly, facilitating easy access to eCommerce data and functionality.
  • Hydrogen + Oxygen: This exceptional solution includes the Hydrogen framework based on React and the Oxygen hosting. It helps you build Headless Commerce websites rapidly and efficiently.
  • Commerce Components: This innovative tech stack, designed specifically for large enterprises adopting Headless Commerce or Composable Commerce, allows you to integrate independent ‘components’ to customize and enhance the eCommerce experience.

Brands deploy Headless Shopify successfully

  • Victoria Beckham Beauty

The beauty brand Victoria Beckham Beauty was launched in 2019, aiming to provide an optimal user experience across multiple global markets with high performance. To achieve this, the company deployed Headless Shopify Plus to manage products, orders, and payments.

It integrated Contentful as a Headless CMS to store and distribute content data to frontends, including the website and mobile app, through the Storefront API.

What is Headless Shopify? Pros & Cons of Headless Shopify - Victoria Beckham Beauty
Victoria Beckham Beauty website
  • Paul Valentine

Since its establishment in 2015, Paul Valentine has become a major global jewelry brand with over 12 local stores, each with its dedicated sub-domain, to cater to diverse user demographics.

To streamline content management for these 12 stores within a centralized system, Paul Valentine has developed a Headless eCommerce website using the Vue.js framework on the Shopify Plus platform for backend management.

The Headless CMS platform, Contentful, is seamlessly integrated into the Shopify Plus backend system, enhancing the efficiency of content management and distribution across the interfaces of the 12 local stores, spanning both the website and mobile app through the Storefront API layer.

What is Headless Shopify? Pros & Cons of Headless Shopify - Paul Valentine
Paul Valentine website
  • Vinamilk

To meet the requirement of integrating an eCommerce website and a corporate information website into a unified user experience, SECOMM has supported Vinamilk in restructuring the system with a Headless architecture. Shopify Plus manages the ‘eCommerce’ aspect, while a Headless CMS platform is utilized for storing, managing, and delivering content to user interfaces. This results in a comprehensive custom Headless Commerce + Headless CMS model.

Learn more: 15 brands deploy Headless Commerce with Shopify Plus

What is Headless Shopify? Pros & Cons of Headless Shopify - Vinamilk
Vinamilk website

Does Headless Shopify suit all types of businesses?

The answer is no.

While both the core and the Plus can implement Headless Commerce, the high flexibility of Shopify Plus makes the process easier, especially when utilizing the Headless solutions.

In essence, headless architecture is better suited for businesses with high demands for flexibility, customization, and scalability, as well as a desire for uniqueness to craft a diverse and seamless customer experience. If your business simply wishes to engage in straightforward online selling, core Shopify is sufficient.

On the other hand, for those seeking a balance between flexibility and stability, Plus is a viable option.

With a wealth of experience going headless for major enterprises like Vinamilk and Suzuverse, SECOMM boasts a highly skilled technical team with deep expertise in Shopify and the execution of Headless solutions on this platform.

Contact or call SECOMM’s hotline directly at (028 7108 9908) to receive advice on deploying Headless Shopify that is suitable for each business model. The team will also provide a detailed development roadmap divided into different stages.


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