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THE PROVEN ROADMAP TO DEVELOP YOUR ECOMMERCE APP
Facing the boom of Mobile Commerce, businesses now have two choices: to build an eCommerce app to adapt to this boom or to ignore it and gradually fall behind.
According to Insider Intelligence’s forecast, mobile commerce market sales will reach $534.18 billion in 2024, of which two devices contributing to this incredible number are smartphones and tablets. Smartphones alone account for 87.2% of mobile commerce sales. These figures are the most convincing answer to the above consideration: Yes, businesses need to build an eCommerce app.
The Process of Creating An eCommerce App
Building an eCommerce app requires a lot of effort and serious work because it is a complex process with many stages and the involvement of many relevant. Below are 8 summarized implementation steps that will help businesses understand the building process of an eCommerce app to make their business operation more effective.
The first step of the process is to determine the objective of the eCommerce app, including deciding which products will be sold through the app and identifying the target audience. This way, businesses can build an app that meets their needs and quickly achieves the objective.
Businesses should do market research to understand their target audience’s needs, preferences, and behaviors in various ways, such as through surveys, interviews, etc. It helps them define the app’s features and the marketing strategies to promote it. Moreover, businesses should find the app’s unique selling points that differentiate it from its competitors, making it easy to attract potential customers and stand out.
Define Must-Have Feature Set
After identifying the objectives, the business proceeds to the next step: identifying the vital features of the eCommerce app. Here are some recommendations:
- Product Catalog: The app should include a catalog of the business’s products, clear product images, detailed descriptions, and comments about products.
- Search function: Not only websites, but eCommerce apps also need a search bar to help customers easily search for products they are interested in.
- Shopping cart: The shopping cart feature allows users to add products to their cart, view the list inside, and add or remove items from the cart.
- Payment integration: To help the payment process run smoothly, businesses can integrate multiple payment methods to provide customers with various options such as cash on delivery (COD), credit/debit cards, eWallets, etc.
- Social media integration: This integration not only helps customers log in quickly but also encourages them to connect with the business on social media platforms.
- Push notification: For eCommerce apps, push notifications play a crucial role as a communication channel with customers and support businesses in marketing campaigns.
Select Platform and App Type
- Select platform (iOS/Android)
The selection of a platform for building an eCommerce app depends on many factors, including target customers, budget, development stage, necessary features, expansion needs, etc. iOS and Android are two popular platforms in today’s market. In most cases, businesses will build eCommerce apps on both platforms. However, those with limited resources, start with one platform first and then expand to the other later.
Additionally, if a business is targeting customers in the European and North American markets, iOS would be the right choice because iOS dominates these markets. However, because Android has a superior market share in Asia, businesses with plans to penetrate the Asian market should consider choosing Android.
- Select App Type (Native app/Hybrid app)
Any business looking to build an eCommerce app will have to choose between a Native app and a Hybrid app. Developing a Native app refers to building a specific app for a specific platform (iOS & Android), using the respective programming languages of the platform – Swift/Objective-C for iOS and Java/Kotlin for Android. Native apps can provide great performance and user experience as they are optimized for the specific platform the app is built on. However, building Native apps can be costly and time-consuming.
Therefore, the choice between developing a Native app or a Hybrid app depends on the budget, development process, and the desired user experience. If the business has a surplus budget to invest in user experience, then developing a Native app is a good choice. However, if the business needs to bring its eCommerce app to the market quickly but has budget constraints, then it should focus on developing a Hybrid app.
Related Reading: Native App & Hybrid App: Key Differences, Pros & Cons
In-house or Outsourced App Development
In the next step, businesses decide whether to use an in-house team or collaborate with a specialized agency, which depends on the budget, experience, expertise, and resources. Below are some pros and cons of the two options: In-housing and Outsourcing.
In-house development team
- The team will control the entire development process.
- The in-house team can communicate and make decisions directly.
- The in-house team will deeply understand the project and the business goals.
- It can be expensive in terms of budget and time to recruit, train, and maintain an in-house development team.
- If the in-house expertise and resources are insufficient, it may take a long time to build the app, affecting the product launch process.
Development partner (Outsourcing):
- The business benefits from a partner with a lot of experience building eCommerce apps.
- The eCommerce app development process may be faster than an in-house team because the partner’s expertise is proven.
- Saves budget and time in recruiting, training, and maintaining an in-house team.
- It takes a lot of time for the business analysis phase so that the partner can understand the business operations and goals to make decisions on the app development.
- The communication and decision-making process between both parties may be difficult due to geographic distance.
- If choosing the wrong partner, the final result may not meet the requirements of the business.
Create UI/UX Design
The UI/UX design of an eCommerce app refers to creating a visually appealing and user-friendly interface to help users easily search for and purchase products. Here are some suggestions for businesses to consider when designing the UI/UX for eCommerce apps:
- The design should reflect the image and brand value.
- The design should be simple to enhance user experience and easy navigation.
- Use high-quality product images and keep file sizes small to minimize load times.
- Consistent design throughout the entire app, including colors, fonts, etc.
- Ensure the design is responsive and performs well on various screen sizes.
- Use clear and intuitive navigation systems to help customers find out what they need on the app.
- Collect user feedback and make necessary adjustments to improve UI/UX design.
Build the MVP
In eCommerce app development, MVP stands for Minimum Viable Product, which is typically a condensed version of the app that is launched to the market before the official launch of the full app. Building an MVP for an eCommerce app usually focuses on developing the core features and ensuring those features work effectively before adding additional features.
As listed, the most crucial core features may include a product catalog, search bar, shopping cart, payment methods, etc. When releasing an MVP, the business must ensure that it is error-free and meets the needs of the target customers. The goal of an MVP is to understand the customer’s thoughts on the product, minimize risk, and allocate resources effectively before launching the full product to the market.
After building and releasing the MVP, businesses should collect feedback from users through various channels such as social media, surveys, or reviews on the App Store or Google Play to gather their opinions on the experience when using the eCommerce app. Moreover, businesses should carefully review the feedback and use it to make decisions about how to improve the app. In particular, they should prioritize the most important issues users are facing and resolve them quickly.
Refine and Launch the app
After gathering and reviewing user feedback, businesses can will refine the app and conduct a second round of testing to ensure the app performs well and the improvements have enhanced the user experience. Once the refining and second round of testing is done, businesses can release the product to the market and run marketing campaigns to reach target customers. However, the business needs to closely monitor the performance of the eCommerce app and regularly collect feedback from customers while continuously improving to meet the ever-changing demand of users and maintain a competitive advantage in the market.
3 Things To Keep In Mind
It is a top priority factor that businesses should put their minds to when building an eCommerce application. When users download, register an account, and start using the app, their private data such as login information, personal information, and payment information will be stored on the system. Therefore, businesses should comply with general regulations related to security issues and provide customer information as well as deploy secure payment gateways, and use SSL encryption or two-factor authentication to protect user data of the eCommerce app.
The stability and reliability of an eCommerce app are crucial for a business to provide an incredible user experience. Customers typically prefer apps that run smoothly without any bugs or errors. However, releasing a flawless eCommerce app without any bugs is unrealistic. Therefore, businesses need to conduct thorough testing to identify and fix any issues before launching, while also regularly maintaining and updating the app to improve its performance and prevent or correct any errors that may arise.
This is the ability of an eCommerce app to handle increasing traffic, user volume, and shopping transactions without affecting the performance or functionality of the app. When getting started, businesses should predict the app’s future growth and place to build an app that is easily scalable when necessary. Moreover, businesses need to plan for the addition of advanced features to meet expansion needs.
In summary, security, stability, and scalability are three factors to consider when building an eCommerce app. By focusing on these three factors, businesses can provide customers with a safe, reliable, and scalable app that corresponds to the development of the business.
Above is the general process of 8 steps for building an eCommerce app with some important notes during the implementation. With years of experience implementing eCommerce for businesses from many countries, SECOMM understands the difficulties businesses will face when implementing eCommerce apps.
Contact us today for a free consultation.
NATIVE APP & HYBRID APP: KEY DIFFERENCES, PROS & CONS
According to Statista, by 2023, there will be approximately 6.9 billion smartphone users worldwide, which will lead to the emergence of mobile apps to enrich user experience. That is why many businesses find ways to build and develop mobile apps to interact with their customers. However, with many platforms and devices around, mobile app development can be a complex and costly process. There are two most popular types of mobile apps including Native Apps and Hybrid Apps.
Both apps have their own advantages and disadvantages, so businesses should consider their demand and resources to choose the right type of app.
What is Native app?
Native app is a type of mobile application that is developed specifically for a particular platform or operating system, such as iOS or Android. Native apps use different programming languages depending on the platform they are built on: Objective-C or Swift are the main programming languages for iOS, while Java or Kotlin are the main programming languages for Android.
Advantages of Native App
- Performance: Native apps are designed to run directly on the device’s operating system, which means that they can fully leverage the device’s capabilities. Therefore, the app’s performance is faster and the user experience is smoother.
- Access to device features: Native apps have full access to the hardware features of mobile devices such as the camera, GPS, contacts, microphone, etc. Developers can create mobile apps with advanced features and functionality that hybrid apps cannot help.
- User experience: Because Native apps are optimized for specific platforms, they provide an intuitive and rich user experience. Users also can use native apps even when they are not connected to the Internet.
- Security: The data security of Native apps is high because they are optimized for specific platforms, so developers must comply with certain principles for securing user data and information on each platform.
Disadvantages of Native App
In addition to outstanding advantages, Native apps still have some limitations to be aware of:
- Separate codebase: This is a major disadvantage of Native apps because it requires a high level of skills and expertise in developing tools and programming languages for each platform. Moreover, the process of maintaining and updating the application version must be done separately for each codebase, leading to a lack of consistency on iOS but not on Android, or the app versions on Android are updated regularly while on iOS they are updated slower and vice versa. Because businesses have to create a separate version of the app for each platform, this can limit the app’s reach to many target customers.
- Costly and time-consuming: Because native apps have a separate codebase for each platform, businesses will spend a lot of time and costs to develop, maintain, and update app versions.
Native apps will be suitable for businesses that want to build mobile apps with high performance, diverse features, and a focus on user experience. However, this choice requires a lot of development and maintenance costs, as well as significant time and effort to be put in.
What is Hybrid app?
Frameworks for developing hybrid apps include React Native, Flutter, Xamarin, and Ionic.
Advantages of Hybrid App
- Time and cost savings: With a single codebase that runs on multiple platforms, businesses will develop hybrid apps faster and at a lower cost. Also, maintenance will be easier since update versions are made on a single codebase and applied simultaneously across all platforms.
Disadvantages of Hybrid App
In addition to the advantages mentioned above, hybrid apps also have some drawbacks that businesses need to consider when building them.
- Performance: Compared to native apps, hybrid apps have pooper performance and sometimes experience lag or stuttering during use.
- Limited access to device features: Unlike native apps, hybrid apps have limited access to devise hardware features such as cameras, contacts, microphones, etc. This can significantly impact the user experience of the app.
- User experience: Platforms such as iOS or Android have different rules and operating methods, so a design that is used across most hybrid apps may not be suitable for each platform’s operating rules. This can result in a poor and disjointed user experience. Additionally, users may not be able to use the apps without an Internet connection.
Hybrid apps are a good choice for businesses that want to create a mobile app that works on multiple platforms and devices, with a faster development time and lower costs than native apps. However, hybrid apps still have many limitations in terms of performance, user experience, etc. Therefore, businesses should consider this before deciding to build a hybrid app.
Facing the rapid development of mobile apps, quickly building a proprietary app is an urgent mission for every business. With the set of advantages and disadvantages summarized of the two most popular types of applications today: Native app and Hybrid app, the decision will depend on the purpose of each business.
SECOMM has gained many years of experience implementing eCommerce for many customers in many countries, understanding the difficulties and challenges each business faces when deploying mobile applications.
Contact us today to receive a free consultation.
TOP 6 BENEFITS OF ECOMMERCE APPS IMPLEMENTATION
According to data compiled by Forbes Advisor, global Mobile Commerce sales reached $415 billion in 2022 and are expected to reach $710 billion in 2025.
In fact, Mobile Commerce dominates the eCommerce industry, accounting for about 73%, and the use of eCommerce apps is growing faster than any other type of app on the market, with an annual growth rate of 54%. This shows that eCommerce apps contribute significantly to sales on mobile devices and implementing eCommerce apps is considered the right path for every business in the mobile commerce era.
Boost Brand Awareness
Increasing brand awareness is one of the benefits that eCommerce apps bring to businesses. Since most customers spend hours on mobile devices (e.g smartphones), it’s easier for brands to connect with them through eCommerce apps. However, to fully leverage the other capabilities of eCommerce apps, brands need to provide a rich and high-quality mobile app experience. As Statista has noted, about 32%-34% of app users will uninstall if the app is difficult to use or has too many unwanted ads.
Offer Personalized Shopping Experience
eCommerce websites help deliver personalized shopping experiences with algorithms and support tools but eCommerce apps enable businesses to offer personalized special incentives or promotional programs right in the app without having to access the websites via browsers on desktop or mobile. As a result, among various methods, business owners can combine push notifications, and instead of sending the same push notification to all app users, they can send personalized notifications based on user behavior.
Increase Conversion Rates
As mentioned, customers tend to love and prioritize shopping on eCommerce mobile apps instead of eCommerce mobile web. Therefore, the conversion rate of the mobile app will be higher than that of the mobile web. The graph below indicates the different conversion rates between the mobile app and mobile web.
Mobile app users view products more than 286% and add items to the cart at a higher rate of 85% compared to mobile web users. Moreover, the graph shows that the conversion rate of mobile apps is over 130% higher than that of the mobile web. Naturally, when the conversion rate increases, it will lead to an increase in sales revenue and profits.
Increase Average Order Value
Building an eCommerce app not only boosts brand awareness, enhances customer experience, and improves conversion rate but also increases the average order value (AOV). This is the average dollar amount customers spend each time an order is placed on the eCommerce app.
Customers prefer shopping on eCommerce apps because it’s convenient for them to browse through products and make purchases. Therefore, they have more opportunities to browse through a wider range of products. This enables businesses to apply cross-selling and upselling techniques, suggesting complementary products to encourage customers to make additional purchases. As a result, the increased AOV drives up revenue and profits.
Reduce Cart Abandonment
Some data on cart abandonment has been reported by Ruby Garage:
One of the top reasons for that is the long and confusing checkout process. eCommerce apps will help businesses reduce cart abandonment with the optimized checkout process. When customers buy products, relevant information will be stored in the app’s system, so they don’t have to re-enter their information but complete the purchase with a few taps. In addition, businesses can also shorten the checkout process to improve cart abandonment rates by integrating various payment methods into the mobile app.
Improve Customer Retention and Loyalty
For every eCommerce business, increasing sales revenue is a valuable achievement. However, it’s crucial to point out how many regular customers contribute to this success. According to the Harvard Business Review, the cost of acquiring a new customer is more expensive than retaining and satisfying an existing one, ranging from 5-25 times higher. But, if the customer retention rate increases by just 5%, profits can increase from 5% to 95%. As a result, businesses need to put their minds to existing customers.
There is a 50% chance that customers will return to an eCommerce app within 30 days of their last purchase. In other words, businesses can increase customer retention and loyalty with their eCommerce app in several ways, including
- Leveraging customer data to provide personalized shopping experiences;
- Using push notifications as a means of communicating with customers;
- Offering exclusive incentives to encourage users to download and use the app;
- Building a loyalty program to encourage people to return to the app, shop, and interact more to earn reward points.
With the incredible benefits of mobile eCommerce apps, businesses are increasingly motivated to quickly build their app to enrich the customer shopping experience while capturing the Mobile Commerce trend.
With years of experience in implementing eCommerce for many businesses in many countries, SECOMM understands the difficulties and obstacles in developing eCommerce apps.
Contact us today for free advice.
THE 10 MOST SUCCESSFUL ECOMMERCE APPS IN VIETNAMESE MARKET
The significant increase in the number of smartphone users has contributed to the rise of Mobile Commerce trends worldwide, including in Vietnam. It’s time for retailers to focus on supporting their customers in searching and shopping through mobile devices, in addition to eCommerce websites.
Many businesses across various sectors, from shopping, healthcare to food, have performed very well in this strategy by becoming pioneers in embracing Mobile Commerce trends in Vietnam.
The SHEIN app is known as one of the most successful eCommerce apps in the world today, and now it has become the most downloaded mobile app in the shopping category in 2022 with 229 million downloads and installs from both Google Play and the App Store.
In the Vietnamese market, SHEIN is also highly rated by users for their shopping experience on the app. In the latest update, SHEIN added a discount program for some fashion items of up to 70%, as well as fixing some bugs and improving performance to provide users with a better experience.
- Downloads: +100M
- Reviews: 4.5 ★ (Google Play), 4.4 ★ (App Store)
- Rankings: #4 in the Shopping category
Download the SHEIN app: Google Play | App Store
When entering the Vietnamese market in 2019, Uniqlo quickly captured and responded to the local consumers’ fashion shopping trends, which made the brand very popular. The Uniqlo VN app stands out with many necessary functions for a consistent shopping experience between mobile devices and other channels. In order to attract more users, Uniqlo will offer a 150,000 VND discount voucher for anyone who downloads the app and signs up as a new member.
Although the Uniqlo VN app is highly rated for user experience, the brand still keeps updating and improving its features. In the latest update, Uniqlo has improved the quality of product image display and adjusted the accurate display of the number of products available in-store.
- Downloads: +500K
- Reviews: 4.7 ★ (Google Play), 4.9 ★ (App Store)
- Rankings: #10 in the Shopping category
Download the Uniqlo VN app: Google Play | App Store
Hasaki not only has nationwide brick-and-mortar stores and an eCommerce website but also develops a mobile app to offer its customers enriched shopping experiences and attractive incentives.
By using the Hasaki app, customers can conveniently search and purchase products anytime, anywhere, track their order status, and make appointments for spa and clinic services at the store. One thing that makes Hasaki special is the free delivery within 2 hours for all customers, whether shopping at the store, eCommerce website, or mobile app. Despite getting much critical feedback for usage quality, Hasaki is still very receptive, fixing bugs and optimizing performance in the recent updates.
- Downloads: +100K
- Reviews: 3.3 ★ (Google Play), 4.3 ★ (App Store)
- Rankings: #12 in the Shopping category
Download the Hasaki app: Google Play | App Store
Go! & Big C
After rebranding, the Big C supermarket chain has been renamed Go!. As a result, the mobile app of this business is now called Go! & Big C. Customers who shop on the app will enjoy many benefits, including:
- Free shipping for orders over 300,000 VND purchased on the mobile app;
- Daily promotions will be automatically updated;
- Create shopping lists directly on the app;
- Participate in weekly games to win coupons or vouchers;
- Track & accumulate points directly in the app.
The Go! & Big C app is regularly updated to improve the online shopping experience for customers. In the most recent update, the developer has improved the payment function, fixed bugs, optimized performance, and image display capabilities.
- Downloads: +1M
- Reviews: 2.8 ★ (Google Play), 2.4★ (App Store)
- Rankings: #13 in the Shopping category
Download the Go! & Big C: Google Play | App Store
Con Cung is one of the first childcare brands to develop its mobile app to provide customers with a consistent shopping experience across different channels, including physical stores, mobile apps, and eCommerce websites.
The Con Cung app has received very positive reviews from users on both Google Play and App Store for user experience, product quality, and promotional programs. However, the brand still maintains the practice of testing and improving certain features such as displaying detailed driver’s information when customers place orders for the 1-hour delivery service and fixing bugs related to payment via eWallet.
- Downloads: +1M
- Reviews: 4.7 ★ (Google Play), 4.8 ★ (App Store)
- Rankings: #24 in the Shopping category
Download the Con Cung app: Google Play | App Store
Dien May Xanh
Dien May Xanh is a big player in the Vietnamese home appliance industry that has successfully captured the market trend and quickly developed a mobile app to reach the huge smartphone user base in Vietnam – approximately 69 million users.
In addition to massive promotional programs on special occasions, Dien May Xanh also provides customers with discounted payment programs using various methods such as Buy Now Pay Later, QR Code, etc. All of these are carried out quickly and easily both on the website and the mobile app.
- Download: +1M
- Reviews: 4.0 ★ (Google Play), 2.3 ★ (App Store)
- Rankings: #31 in the Shopping category
Download the app: Google Play | App Store
The Vietnamese mobile commerce market has witnessed the entrance of another famous cosmetics retail brand, LixiBox. Similar to Hasaki, LixiBox also continuously updates its app to enhance the shopping experience of customers.
Moreover, the brand offers many special incentives to attract users such as a 20% discount for the first order placed on the app, a referral program where customers can receive 500,000 VND, a magazine section where users can update the latest beauty trends right on the app, and a LixiBox Feed section where customers can share their experiences on products and services.
- Downloads: +100K
- Reviews: 4.4 ★ (Google Play), 4.4 ★ (App Store)
- Ranking: #113 in the Shopping category
Download the LixiBox app: Google Play | App Store
When the Long Chau mobile app was launched during the Covid epidemic, it quickly received support from customers everywhere because they could buy medicine and healthcare products online and have them delivered to their door, while also earning reward points for their next purchase. In addition, the app has a call and message feature that allows users to contact pharmacists online for free in-depth advice and support. Furthermore, Long Chau is the first pharmacy to pioneer the Buy Now Pay Later service with 0% interest, helping patients and customers find a new convenient way to make purchases.
User experience is a particularly important factor that Long Chau focuses on, and the app regularly releases updates. These updates include optimizing the login function, improving the payment function, integrating payment via eWallet, synchronizing order status on the website and app, suggesting reordering, and more.
- Downloads: +1M
- Reviews: 4.5 ★ (Google Play), 4.8 ★ (App Store)
- Ranking: #1 in the Medical category
Download the Long Chau app: Google Play | App Store
Pharmacity is a mobile app developed by the convenient pharmacy chain – Pharmacity in 2018. Similar to Long Chau, the Pharmacity app was created to provide customers and patients with a convenient and fast shopping experience, along with online consultation services from a team of highly specialized pharmacists.
In its latest update, Pharmacity has improved and added some features, including a gift program for first-time users who download the app and sign up as members.
- Downloads: +100K
- Reviews: 2.2 ★ (Google Play), 3.9 ★ (App Store)
- Ranking: #4 in the Medical category
Download the Pharmacity app: Google Play | App Store
The Coffee House
In 2021, the famous beverage brand The Coffee House officially launched its mobile app with the same name, aimed at providing customers with the experience of ordering drinks for delivery or picking up at the store, along with many reward point programs for attractive incentives.
After two years of development, the new version of The Coffee House app features a completely new interface and many special features designed to enhance the customer experience both on the app and at physical stores.
- Downloads: +500K
- Reviews: 3.7 ★ (Google Play), 4.7 ★ (App Store)
- Ranking: #20 in the Cuisine category
Download the app: Google Play | App Store
Mobile eCommerce apps are one of the rising trends in mobile commerce. As a result, developing mobile shopping apps is the first smart move to achieve sustainable growth in the booming era of mobile commerce.
Contact SECOMM now for advice on how to implement and develop the best strategies to dominate the Mobile Commerce market.
TOP 5 MOST POPULAR ECOMMERCE MARKETING CHANNELS
The global pandemic has created an unprecedented boost for the eCommerce industry, forcing business leaders to go for digital transformation whether they want to or not. However, there are still many businesses that are hesitant and encounter difficulties while embracing it.
In addition to selecting an eCommerce platform and building a website, they can leverage incredible marketing channels to develop an eCommerce marketing strategy.
What is eCommerce Marketing?
eCommerce Marketing, also known as Electronic Commerce Marketing, is the practice of using various marketing channels such as social media marketing, content marketing, SEO, or email marketing to increase the efficiency of eCommerce operations. To be more specific, eCommerce Marketing does the following:
- Directs traffic to an eCommerce website;
- Helps a brand appear in front of the target audience;
- Makes it easy for people searching for products the company sells and to discover the company’s website;
- Converts website visitors into new potential customers;
- Encourage existing customers to make repeat purchases;
- Enhances the post-purchase shopping experience to increase customer satisfaction and loyalty.
- Drive more frequent and larger orders at the eCommerce website.
The purpose of eCommerce Marketing is to enhance brand awareness and boost sales. Therefore, if a business doesn’t have an eCommerce Marketing strategy, then it’s really hard for their eCommerce website to generate conversion despite the beautiful interface and well-built functional system.
Most popular eCommerce Marketing Channels
Social Media Marketing
Currently, most brands and content creators take advantage of the popularity of social media as the first step for connecting and serving their target audience with content that interests them. eCommerce businesses can do the same by using engaging content and images to grab the audience’s attention and direct traffic to their website.
In this case, the eCommerce website interface must have a high level of visual appeal, especially showcasing prominent products to create inspirational shopping. Moreover, businesses can implement social commerce to directly sell products on social media platforms like Facebook, Instagram, TikTok, and so forth.
This is an effective marketing channel that brings long-term results for eCommerce businesses as well as a sustainable branding tool for their brands. Currently, various types of content are widely used, including
- Educational content;
- User-generated content, such as images, videos, forum discussions, testimonials, etc.
The goal of content marketing is to answer questions, provide information, promote the brand, suggest and guide customers in choosing products, and even entertain them. With optimized content, customers will quickly find out the website and the business can increase the conversion rate. Moreover, the business can leverage that content for the next eCommerce marketing campaigns.
Search Engine Marketing (SEM)
SEM includes both Search Engine Optimization (SEO) and paid advertising. While SEO requires marketers to understand Google’s ranking algorithm to optimize their content to meet Google’s evaluation criteria, SEM relies on various campaigns such as pay-per-click (PPC) campaigns, display campaigns, or product advertising campaigns like Google Shopping Ads.
On Google, PPC campaigns ensure that potential customers will see the link leading to the brand’s website when they enter search terms that match the selected campaign keywords. That is the reason why eCommerce businesses frequently utilize Google Adwords and run PPC campaigns to advertise their product pages.
This way enhances the chances of searchers clicking on the link and making a purchase decision before leaving the eCommerce website, leading to a notable increase in conversion rates.
A reliable influencer can be a brand’s ‘best friend’. The introduction or endorsement of an influencer can help businesses quickly increase sales, optimize marketing ROI, and raise brand awareness. In addition, Influencer Marketing leverages the trust in an individual’s persuasive abilities and self-confidence to influence and encourage their followers to make purchasing decisions.
Influencer marketing is a highly effective eCommerce marketing channel in that eCommerce brands are more likely to continually find ways to collaborate with influential individuals to drive recognition and emotional shopping for specific products or services
This is one of the oldest categories of Digital Marketing. Today, in the eCommerce world, email marketing still plays a very special role that enables businesses to automate campaigns toward targeting subscribers from different segments or stages in the customer journey
However, businesses should be careful in selecting and categorizing the target groups in their email list, to send the right content to the right target audience. This way, businesses can maintain the trust of potential customers at a time when privacy and personal data security have become increasingly important to Internet users.
Therefore, they should be cautious in building their email list if email marketing is a part of their eCommerce marketing strategy.
With all things considered, if there is no eCommerce Marketing, eCommerce websites are virtually unknown. The only way for a website to gain brand recognition, attract more online customers, and generate consistent and regular revenue is to effectively implement target marketing activities.
With a wealth of experience successfully implementing eCommerce for many customers in various countries in recent years, SECOMM understands the difficulties and obstacles businesses face when undertaking tasks related to eCommerce marketing strategy.
Contact SECOMM today to receive free support and consultation.
THE MILESTONE OF EVERY TOP-RATED FURNITURE ECOMMERCE WEBSITE
In the context of the Covid-19 pandemic, which is seen as an “obstacle” to the business activities of most businesses, eCommerce is emerging as an efficient way to enable Vietnamese furniture businesses to participate in the typical “playground” of global digital transformation.
At the same time, it is a pressing solution for furniture products to be consumed easily and accessible to many potential customers.
Therefore, the first wise step furniture brands have been hurrying to do in order to fast access the market is developing an eCommerce website. However, this difficult path calls for a significant investment of time and energy.
With years of expertise supporting several companies, SECOMM has developed a thorough process for developing a successful eCommerce website exclusively for the furniture sector.
A brief overview of the eCommerce market
The Covid-19 pandemic’s convoluted dynamics made travel challenging, which led to a necessity and urgency that resulted in the explosion of global eCommerce. At that point, internet buying and selling, which is more practical, takes the place of on-the-spot buying and selling.
Global eCommerce sales will rise from 15% in 2019 to 21% in 2021 and then continue to rise to 22% in 2022, according to Morgan Stanley. eCommerce will likely continue to have a large surplus. The market is established, and its growth rate might rise from its current level of 3.3 trillion USD to 5.6 trillion USD in 2026 as a result of significant company penetration in all industries worldwide.
In Vietnam alone, many service sectors had negative growth as a result of the Covid-19 outbreak, although the eCommerce market continued to grow steadily. In particular, the sector for wholesale and retail fell by 0.21%, transportation and warehousing fell by 5.02%, and that for lodging and food services fell by 20.81% in comparison to 2020.
In contrast to that doom, eCommerce has consistently grown at a pace of 16%, with retail sales reaching $13.7 billion USD in 2021. Additionally, the proportion of eCommerce retail sales in all retail consumer goods and services nationally reached 7%, up 27% from the same period in 2020. (Vietnam eCommerce White Paper in 2022).
Because of this, even if the epidemic is now under control and customers are beginning to purchase again in stores, expectations about the potential and rapid growth of the post-Covid eCommerce business are well-founded. The furniture business will not be the only one promoted to extraordinary growth from that point on.
Significance of eCommerce in the Furniture industry
According to Forbes, furniture and building materials have experienced the biggest growth in eCommerce sales during the past two years of the epidemic, with a cumulative growth rate of more than 200% over the year prior to the pandemic, 2019. The category of furniture and home appliances likewise experienced a remarkable cumulative gain of more than 66% compared to the same time in 2019.
Recent findings made by Maddyness include the following intriguing details:
- The value of the worldwide furniture eCommerce market exceeds $200 billion.
- Online sales account for more than 90% of the growth of the furniture industry.
- According to estimates, 8 out of every 10 consumers who purchase furniture have made an internet purchase at least once.
- One in three consumers prefers to buy furniture online.
- 16% of sales of furniture and home goods are made online.
- Customers anticipate purchasing sofas online in 53% of cases and mattresses in 80% of cases.
Stage 1: Basic furniture eCommerce website development
The very first thing that furniture businesses need to do is to determine their short-term and long-term goals and priorities before starting to develop an eCommerce website.
To accomplish the anticipated revenue increase in the short term, firms should place a priority on promoting marketing activities, tracking and analyzing customer behaviour, and assessing the efficacy of marketing initiatives. Furthermore, user experience is a crucial consideration that furniture companies must have in mind while advertising eCommerce.
Long-term objectives for firms could include raising brand awareness and coverage as well as evaluating the viability of individual items on online marketplaces. Effective marketing campaigns are also one of the long-term objectives that firms should take into consideration if they want to increase their online consumer base.
Businesses can take a lot of advice from specialized eCommerce implementation consulting units with a lot of experience in consulting a long-term roadmap to get the right list and priority of goals for both this period and beyond since they currently have little data to analyze and evaluate for the entire process.
There are currently two categories of platforms available on the market that enable the development of expert eCommerce websites and are highly well-liked, namely SaaS platforms and Open-source platforms. When used to create eCommerce for the furniture sector, these two types of platforms will each have the following advantages and disadvantages:
A service-based software application distribution mechanism for eCommerce commercial purposes is the simplest definition of a SaaS platform. To put it another way, the service provider develops and maintains software to aid in the creation of an eCommerce website, and the firm pays a set fee to use this service.
With SaaS platforms, the provider will own and manage the source code and data because the complete enterprise website system is hosted on the provider’s server. This means that the service provider will be in charge of handling and resolving technical issues that arise during the implementation of eCommerce by businesses.
Popular SaaS platforms are especially favored by businesses today, such as Haravan, Shopify, BigCommerce, etc.
Some of the advantages of the SaaS platform include:
- Fast eCommerce site deployment: Typically, it only takes a few minutes or days for businesses to possess an eCommerce site with all the features they need for the furniture sector at a fair initial building cost.
- Ease of use: The SaaS platform is built with user-friendliness in mind, making it possible for companies without IT advantages or technical expertise to swiftly develop and manage an eCommerce website.
- Good security: SaaS providers are in charge of the security aspect since they give and maintain the platform for building eCommerce websites. As a result, eCommerce companies in general, and furniture eCommerce companies in particular, won’t need to worry too much about PCI compliance, SSL, or the possibility of websites being hacked.
- Excellent customer service: Due to the supplier’s 24/7 assistance, businesses may easily contact them by email, hotline, or live chat if their eCommerce website experiences any issues during implementation.
The leading furniture enterprises in Vietnam using the SaaS platforms to build eCommerce websites include
- Noi That Hoa Phat: The Vietnamese furniture giant has implemented eCommerce with the BigCommerce platform to maintain its position in the market.
- Noi That Moho: A rooky of the furniture village uses the Haravan platform to build a website as the first step on the journey to conquer eCommerce.
- Noi That Cozy: The European furniture import and distribution tycoon has chosen Shopify as a companion to design a website to expand sales channels in the online environment.
However, there are still several drawbacks to the SaaS platform that should be taken into account:
- Expenses rise over time: Instead of paying once and owning the platform for a long time, businesses will have to pay for interfaces, applications, extensions, marketing, and SEO, among other fees, steadily and continuously. This is in addition to having to pay for the cost of using the platform month by month and year by year. Too many expenses are incurred each month, which makes it challenging to monitor cash flow.
- Can not own the source code and data: As mentioned earlier, the business will not own and control the source code and data of the website that this right belongs to the supplier. Therefore, when you want to switch platforms, businesses will not be able to keep and bring all the source code and data to the new platform because of the Lock-in feature of SaaS.
- Limited functionality and customization: Businesses employing SaaS platforms will have fewer options for functionalities and customization in accordance with the particular requirements of each eCommerce website. To enhance clients’ online shopping experiences, the website system must be modified to reflect the company model’s growth as well as industry and product features. SaaS’s constraint, however, makes it challenging to adapt to corporate demands.
Open Source Platform is software with generally available source code that enables customers to obtain, upgrade, and modify additional features required for eCommerce company needs. Instead of being produced by a single corporation, open-source platforms are frequently created by a community of developers.
In addition, because it offers extensive customization options, this platform will be perfect for creating sophisticated eCommerce website systems tailored to a variety of industries, including the furniture industry.
This means that in order to efficiently administer the website and handle technological issues, firms either need to work with expert eCommerce website builders or develop a team of highly qualified internal workers.
In Vietnam, the most popular Open Source platforms to mention are Magento, OpenCart, WooCommerce (WordPress Plugin), etc.
The outstanding advantages of the Open-Source platform:
- Ownership of source code and data: Unlike a SaaS platform, the enterprise is the sole owner of the system’s source code and data. Businesses can thus bring all the data and reuse the existing source code when switching to a new platform.
- Flexible customization: Companies using the Open Source platform can quickly alter or expand the functional system and create new features to keep up with the rapidly shifting market. From there, companies may quickly link with systems and services provided by other parties to help run eCommerce websites more effectively. Moreover, the Open Source platform’s flexible customization capabilities enable businesses to choose between three popular options for customizing the interface design of their eCommerce website: using an existing theme, customization based on an existing interface and designing its own interface tailored to the particular requirements of the industry.
- Numerous features and add-ons: The Open Source platform includes a wide range of advanced capabilities, like advanced search, product suggestions, abandon cart, etc., in addition to the fundamental functions that facilitate eCommerce implementation. Since the Open Source platform is so well-liked, there is a sizable global developer and expert community from which add-ons are explored and shared. These add-ons are more varied and better than the SaaS platform’s utilities.
The following well-known Vietnamese furniture companies are developing their online stores using the Open Source platform:
- Sieu Thi Noi That va Trang Tri Baya: A reputable furniture retailer that serves many Vietnamese families, has created a professional eCommerce website using the Magento platform for the purpose of immediately dominating the market.
- Noi That Nha Xinh: Manufacturer and supplier of Asian-style furniture products, using the WooCommerce platform for easy and effective eCommerce website deployment.
The disadvantages worth noting when implementing eCommerce with the Open Source platform:
- Long implementation period: In comparison to SaaS systems, an open-source platform typically takes 3 months to 1 year to create an eCommerce website, depending on the complexity of the functional system.
- High building expenses: Even though companies are free to utilize the platform, it costs quite a bit of money to own a complete eCommerce website with all of its features, usually between $10,000 and $50,000 per project.
- Not easy to use: Building an eCommerce system is more difficult than building on SaaS platforms since the system of open source eCommerce features is so diverse and is made to be fine-tuned for each business model. When IT is not a strong suit for a company, this presents a significant challenge, necessitating the assistance of a highly skilled unit.
Web interface design
Businesses should focus on making sure that the website interface conforms to UI/UX standards, clearly displays the brand’s distinctive characteristics and those of the furniture industry, and is synchronous in terms of product presentation and layout when designing the interface of an eCommerce website.
So, businesses can select one of the three methods listed below to create the website interface:
- Using the available interface: In comparison to the other two payment options, this is the most affordable way for businesses to pay for the interface. With pricing ranging from $300 to $500, both SaaS and Open Source platforms offer a selection of common UI/UX interfaces.
- Customizing based on the available interface: Like the previous method, businesses will use the current interface but will modify it to suit their brand’s requirements. As a result, companies cut expenses while also expressing their brand’s distinctive qualities in part.
- Using a self-designed interface: Companies can start thinking about designing their own website interface right immediately to develop a brand image that is unique and more creative than rivals. Even while this is more expensive for businesses than adopting an already-existing interface, the “tailor-made” design interface will match the industry-specific requirements and expectations of the company during the eCommerce deployment phase.
Firms should typically only use methods 1 or 2 at this point because the functional system is still in its early phases and easily found in the available interface.
Functional system development
In phase 1, businesses can prioritize the development of a system of basic functions needed for a complete furniture eCommerce website, specifically as follows:
- Catalog management: Manage and control categories, product functions, as well as prices and images/videos for each product to optimize the operation and achieve high efficiency when doing furniture eCommerce business.
- Sales management: Manage all order information, including order status and order fulfillment process, thereby helping businesses understand and analyze customers’ shopping behavior and set up and control payment and delivery processes efficiently.
- Marketing management: Integrating basic SEO optimization support features such as URLs, meta tags, internal links, etc., and deploying effective marketing campaigns to drive sales.
- Content management: Build and optimize content for CMS pages from text, images, pagination, blocks, banners, widgets, and templates to all kinds of branded content, blogs, etc.
- Customer management: Manage and control all customer information and customer groups to improve the effectiveness of marketing campaigns, thereby providing a better shopping experience for customers.
- System management: Manage and decentralize administrators to control and operate, secure and maintain the eCommerce website system.
- Store management: Using tools to support inventory management at branches, stores, and different warehouses to ensure the continuous supply of goods for the whole system.
- Cart and checkout management: Manage and control customers’ shopping carts and payment information.
- Analysis and reporting: Support to analyze and measure the performance of the eCommerce website system, thereby offering the next effective business strategies in the future.
Legal procedures finalizing
The final step of building a basic eCommerce website is completing the necessary legal procedures for the website to be allowed to operate legally. Businesses can follow the simple registration steps as instructed at the eCommerce Management Portal.
This is a mandatory requirement of the Ministry of Industry and Trade for every individual or organization that owns an eCommerce website to sell goods and to perform the registration/notification obligation on time.
Stage 2: In-depth furniture eCommerce website development
Along the journey of business development that comes with ever-changing consumer needs, business goals and strategies need to be adjusted and reconfigured to fit the current business landscape In addition, at this stage, businesses also have problems, data, and insights about their online users, so setting goals will be easy.
In the short term, companies can use efficient marketing techniques to locate and connect with a wider pool of new potential clients online and boost online sales.
In the long run, market sector expansion and building a loyal customer base might be objectives for furniture eCommerce firms. In the second step of the trip to create a successful eCommerce website, businesses will simply develop and implement marketing strategies in accordance with the product features and individual directions of each business by identifying the target market segment.
Businesses must prioritize thinking about the time and cost of investing in a furniture eCommerce website system in addition to short- and long-term objectives because at this stage, the cost and investment budget will frequently be substantial and much higher than the above basic building phase.
eCommerce platform switching
If a company decides to use the SaaS platform to create an internal eCommerce website in the first stage, it will not be able to satisfy the expectations for development and expansion in the second stage due to its restricted customization and capability. Businesses should now convert to an open-source platform with well-known names worth considering, such as Magento, WooCommerce, Ziel Commerce, etc., in order to create an advanced furniture eCommerce website.
Following are some criteria for furniture companies to take into account when selecting an Open Source platform:
- Support to design standard UI / UX website interface with beautiful and high-quality images and videos, showing the unique characteristics of the brand and the furniture eCommerce industry.
- Provide a functional system from basic to advanced in the furniture industry
- High levels of scalability and customization enable the creation of specialized features as well as the integration of several add-ons, third-party services, and administrative support that extends from a single website to numerous websites, multiple language support, multiple currencies, etc.
- High levels of security assist businesses in reducing the dangers from illegal access to the data system and, when necessary, aid in data recovery for the eCommerce website system.
Businesses should focus on the costs associated with switching from a SaaS platform to an Open Source platform, the time required for staff to adapt to the new platform, the risk of data loss, and any errors that may occur during the changeover.
Resource selection for the deployment of an advanced system must be made with considerable thought, in contrast to the basic system development phase. Businesses have the option of creating an internal team or hiring a professional website developer to assist them.
The business will hire and train skilled and specialized IT people on the selected platform for internal team building which requires a lot of time and money, but it will improve resource management and control and actively adapt the development of the eCommerce website system in line with the original objective.
Businesses frequently consult several eCommerce website developers before choosing the finest one for their collaboration. The needs of the businesses for an eCommerce website will thus be satisfied as anticipated, the collaboration process will go smoothly, and the businesses will gain more expertise and experience in website development from that partner, which will provide them with directions consistent with the development trend of the furniture eCommerce industry.
These are the criteria that businesses should consider when choosing: In-depth knowledge and experience in eCommerce and the furniture industry; professional working team; clear and detailed working process; ability to quickly handle problems that arise during website construction.
Web interface re-design
Businesses are not required to update the website interface while switching platforms. However, the redesign of the website interface to fit the Open Source platform is now turning out to be a beneficial piece of advice given the new company development plan introduced concurrently with the implementation of eCommerce websites at a more advanced level.
Similar to the preceding period, companies have three alternatives for designing the user interfaces of their eCommerce websites: they can use the existing interface, customize it based on the existing interface, or create their own interface. To ensure the distinctiveness of the brand and the particularity of the furniture eCommerce industry, businesses should typically use methods 2 or 3 to develop the interface at this stage.
Upgrade the system with advanced and industry-specific functions
Businesses should concentrate on establishing a system of advanced and specific features of the furniture eCommerce industry to suit the new development phase, in addition to the basic functions that have been established for the eCommerce website system in the early stages.
Businesses may better grasp the challenges of implementing intense furniture eCommerce and provide solutions to address those challenges and fulfil the market’s rising expectations thanks to advanced and distinctive functions.
As a result, companies use AR technology to improve the consumer experience. While augmented reality (AR) technology is built on virtual reality (VR) technology, it focuses on fusing the actual environment and digital data to give users the ability to view digital data in the physical world. The furniture eCommerce sector makes extensive use of this technology.
Customers now only need to download the company’s AR program, turn on the camera, and evaluate the product’s fit with the area of the house rather than physically going to the store to see the things and try them on to see whether they fit.
Customers’ buying experiences are improved and made more unique by augmented reality (AR) applications, which convert traditional marketing into interactive marketing. IKEA Place App, the furniture buying an app from “big man” IKEA, is a wonderful example because it offers clients a novel and engaging shopping experience.
Customers can use their smartphones to place and try out the more than 2,000 tables, chairs, sofas, shelves, and other household appliances in a real room, change the viewing angle, and zoom in and out. Also, the software will scale items to their true size with 98% accuracy.
The eCommerce website system maintenance
A sophisticated eCommerce website system demands a great deal of experience and effort to operate and maintain. This is the procedure of continuously maintaining, updating, and upgrading the entire system to aid firms in foreseeing and resolving problems (for example, sudden increase in traffic from the promotions that stimulate shopping).
That supports sustained and persistent online sales growth, which is important for eCommerce businesses in general and furniture eCommerce in particular as they compete for a market share of this “pie,” which is “delicious” but can be challenging to consume.
Furniture eCommerce enterprises readily accomplish growth above and beyond expectations by putting into practice efficient business and marketing strategies.
Therefore, the entire process—from planning through implementation—must be structured with effective, practical solutions that have been demonstrated to work. Implementing Omnichannel, eCommerce Marketing, and SEO optimization are some suggested methods for eCommerce enterprises to accelerate growth.
eCommerce business optimization
The journey of developing an eCommerce website ends with measuring, analyzing, and optimizing eCommerce business activities.
Businesses can use analytics tools such as Google Analytics, Google Tag Manager, Facebook Pixel, etc., to track, update and measure website performance metrics as well as the effectiveness of marketing campaigns.
From there, the eCommerce business strategy for the next stage of development will be carefully and methodically planned thanks to clear and detailed reports & analysis.
Some special notes for furniture eCommerce website development
The journey of developing an eCommerce website for the furniture sector is divided into two phases with clear step-by-step instructions. Businesses will, however, be able to go in one of two strategies, each with its own advantages and drawbacks, depending on the platform they decide to use for the first phase.
Strategy no.1: Initially use an eCommerce SaaS platform before switching to an Open Source platform later on.
The quick deployment time of a SaaS platform is one of its benefits. In order to swiftly enter the market and create a simple website system, enterprises can pick SaaS at an early stage. Businesses will evaluate the furniture items’ suitability for the eCommerce market’s demands as well as their influence on upcoming consumer trends there.
The switch to an open-source platform will make it more reasonable to extend and develop a specialized website system in order to raise brand awareness and increase online sales over a period of time long enough for businesses to become accustomed to and adapt to the ever-changing market.
Businesses will save a lot of money by implementing eCommerce utilizing the SaaS platform early on as opposed to developing a website using the Open Source platform. Businesses can use that capital to invest in other activities, such as marketing strategy, which is one of the crucial components for the success of any company, not only furniture companies, because the initial cost of a SaaS platform is typically not too expensive.
The ability to conduct business while gaining knowledge and expertise in technology and how to efficiently implement eCommerce is another advantage of this approach to developing an eCommerce website. In general, running a business is challenging, and operating an eCommerce firm is even more challenging in today’s continuously shifting market and technologically complicated and varied trends.
As a result, acquiring knowledge and real-world experience is both a necessary and a sufficient condition for businesses to achieve extraordinary success. Because a SaaS platform is simple to use and doesn’t require a lot of technical knowledge, choosing one to deploy in the early stages can help businesses become comfortable with eCommerce terminology, concepts, and how to build a website at a basic level.
Due to the complex requirements of an extensive eCommerce website system, businesses will need support from a strong IT team during the second stage of switching to the Open Source platform. The collaborators and partners will then complement each other’s knowledge and experience at that point.
As was stated in the introduction to the platform, the fundamental functional system of SaaS platforms will not be sufficient to meet the needs of the eCommerce business at the growth and scalability stage.
Therefore, whether you like it or not at this moment, you must switch to the Open Source platform in order for the eCommerce system’s expansion and scalability goals to continue to be successfully implemented.
When adopting this approach for the process of developing and perfecting the website system, eCommerce firms in general, and furniture enterprises, in particular, should pay close attention to this first drawback.
Businesses will significantly reduce the initial cost of the working process by using this strategy. The initial benefit, though, later turns into a detriment in the long run. In addition to the ongoing platform usage fees that companies must pay for the SaaS platform, additional service costs are also significant enough to complicate and make cash flow management challenging to manage.
Because of the characteristic of the SaaS platform, customers are not permitted to keep the source code and data when switching platforms, thus enterprises must once again pay the initial development costs after the stage of moving to the Open Source platform. Additionally, the cost of development using an Open Source platform is rather costly, ranging between $30,000 and $50,000 on average.
Additionally, firms will “headache” from the sunk costs associated with switching platforms. The cost of staff training is seen as an additional expense rather than a true investment if you are accustomed to the new system, especially at a time when the economy is anticipated to rebound following COVID-19.
Furthermore, it is easy to make mistakes during the platform shift that result in the loss of crucial firm data, such as data that is closely tied to financial matters. With all the hazards mentioned, managing cash flow and maintaining balance is still a challenging issue that obviously affects furniture companies’ eCommerce business strategies.
Strategy no. 1 will be appropriate for startups or SMEs learning about eCommerce and entering the market safely based on the pros and disadvantages highlighted.
Strategy no.2: Implement an open-source eCommerce platform from the first phase on and use it throughout the second phase.
With the second strategy, companies develop eCommerce websites on the Open Source platform from the very beginning. Due to the smooth website development process, businesses merely need to gradually improve their functional systems in line with their growth and scale rather than switching platforms.
Long-term cost savings for enterprises are made possible by this seamlessness. In which, addition to saving money by avoiding the cost of starting over when switching platforms as a first strategy, firms also minimize the danger of data loss and spend less time and money training staff to use the brand-new platform.
The second approach, on the other hand, aids firms in laying a strong foundation right away with a professionally designed and smooth eCommerce website system and a team of essential technical personnel who are knowledgeable and well-trained from the start.
Similar to the first strategy, despite its notable benefits, the second one still has some drawbacks that companies should take into account before implementing furniture eCommerce. The market penetration will be slowed down if Open Source is chosen for the first phase of the deployment process.
All of the website’s features will be designed from the ground up because it will be built on an open-source platform. It takes the team a lot of effort, time, and brainpower to accomplish the entire process, which often takes between three months and a year.
Therefore, the lengthy implementation period is a drawback that slows down market entry, increasing the risk of falling behind in the competitive eCommerce race. Correspondingly, firms will have to pay a considerably larger upfront development fee than they would for a SaaS platform.
When companies must invest a significant sum of money in a platform upfront yet are unsure of its viability and effectiveness for adopting eCommerce, there is a risk involved.
From a business perspective, this drawback is viewed as an opportunity cost, meaning that while this strategy offers firms enormous long-term rewards, it also comes with trade-offs that present difficulties in the short term.
To meet growth and scalability objectives as well as avoid potential risks from switching platforms mentioned in advance, or to make the process of eCommerce implementation simple and efficient.
Therefore, it is incredibly appropriate to invest time and money in starting from scratch with Open Source.
The second approach can be appropriate for firms with a variety of business models, including B2B, B2C, and B2B2C, when the advantages and downsides are carefully thought.
With the high growth rate of Vietnam’s economy, eCommerce makes a significant contribution to promoting the flow of goods and services, supporting small and medium enterprises, especially those in the furniture sector, to seek effective business opportunities in the context of deep integration and the spread of the 4th Industrial Revolution.
Moreover, a qualified eCommerce website serves as a “bridge” for furniture companies to achieve that integration objective. However, building a comprehensive, modern, and professional eCommerce website is never simple and necessitates a significant financial investment.
The journey to develop an eCommerce website is described above in great detail by SECOMM with a few extra tips that furniture businesses can refer to shorten your own planning.
With many years of experience in successfully implementing eCommerce for many customers in many countries in recent years, SECOMM understands the difficulties and challenges in the process of implementing an interior eCommerce website.
Contact SECOMM today for free support and advice.
5 OUTSTANDING FURNITURE ECOMMERCE WEBSITE IN VIETNAM
Businesses may quickly detect a change in consumer behavior throughout the course of the pandemic as online purchasing steadily expands from basic necessities like food and medicine to a variety of other industries like fashion, wine, and furniture.
Also, customers’ awareness of a pleasant, modern, and healthy lifestyle has grown dramatically, which has given the furniture business a chance to go online and serve as a catalyst for Vietnamese eCommerce furniture to see breakthrough growth.
Realizing the great potential of this field, Vietnamese furniture enterprises have been embarking on building an eCommerce website system, which is considered an important factor leading to the success of this modern business trend.
Initially founded in 2006 under the name Sieu Thi Noi That Uma, the business has only recently (in 2019) changed its name to Sieu Thi Noi That Trang Tri Baya.
Although the brand’s name has changed, its essential values haven’t. It still offers clients high-quality furniture with a clean, sophisticated, trendy design in a neutral tone, and each piece is beautiful in its own right.
Thanks to the wise investment in developing a professional eCommerce website with the Magento open-source platform with an attractive and user-friendly interface, Baya’s website currently receives more than 100,000 visits each month.
In order to give clients the best eCommerce experience, this furniture manufacturer is constantly improving the system.
In addition, the company demonstrated its awareness of market trends by creating an app called My Baya with a QR payment method and positioning it as one of the primary categories on an eCommerce website to draw consumers’ attention to the website.
- Website: https://baya.vn/
- eCommerce platform: Magento
- Traffic: 103.9K/month
- Ranking: 11,388 (Vietnam); 526,185 (Worldwide)
Hoa Phat Furniture
With nearly 30 years of market experience and a wide range of clients, Hoa Phat Furniture is one of the top furniture suppliers and manufacturers in Vietnam.
All of Hoa Phat’s items are designed with a contemporary, opulent, and refined aesthetic in mind. In addition to a business strategy that is flexibly adjusted to the changes in the market, the company fully exploits the potential of eCommerce by building a professional and well-organized website on the BigCommerce platform.
From there, businesses increase their coverage and brand awareness on the Internet and reach more customers thanks to effective marketing methods.
- Website: http://noithathoaphat.com.vn/
- eCommerce platform: BigCommerce
- Traffic: 59K/month
- Ranking: 11,855 (Vietnam); 545,292 (Worldwide)
The Moho furniture brand was established in March 2020 and is a subsidiary of Savimex, a company with over 35 years of expertise in the production and export of furniture. In order to fulfill the goal of sustainable development, Moho has kept offering clients furniture goods with affordable pricing and quality in accordance with international standards.
With more than 50,000 monthly visitors and a popular Haravan platform, Moho’s eCommerce website is well-liked by customers for their online buying experience.
- Website: https://moho.com.vn/
- eCommerce platform: Haravan
- Traffic: 53.6K/month
- Ranking: 16,983 (Vietnam); 751,671 (Worldwide)
COZY is a famous furniture brand present in the market since 1995 with high-class Italian-style designs. All products distributed by COZY are subjected to quality checks. With more than 25 years of establishment and development, COZY is one of the leading prestigious units in Vietnam in importing furniture from high-end brands from Europe.
In order to increase sales channels and reach a large number of potential customers online, COZY invested in developing an eCommerce website using the Shopify platform in addition to the showroom system dispersed around the districts of Ho Chi Minh City.
Because of the website’s elegantly crafted, opulent, and smart user interface, it receives an astonishing 45,000 visitors each month.
- Website: https://cozyliving.com.vn/
- eCommerce platform: Shopify
- Traffic: 45.3K/month
- Ranking: 23,596 (Vietnam); 1,033,514 (Worldwide)
Nha Xinh chooses a simple and intimate interior design style for each of the company’s products. The WooCommerce platform’s straightforward and user-friendly design of Nha Xinh’s eCommerce website’s interface amply illustrates this.
Furthermore, Nha Xinh’s website uses 360-degree technology to enable buyers to experience the company’s interior items from a distance in an accurate manner, providing information and a complete price list for each item from every angle of the room and product.
The eCommerce website now receives more than 40,000 visitors each month because of its painstaking attention to every last detail.
- Website: https://nhaxinh.com/
- eCommerce platform: WooCommerce
- Traffic: 41.1K/month
- Ranking: 15,415 (Vietnam); 696,229 (Worldwide)
Customers can save a ton of time and money when shopping online, especially when purchasing furniture. However, there are a lot of potential hazards associated with this type of business, particularly with regard to product quality and information security, and safety during the shopping and payment processes.
The furniture eCommerce sites discussed in this blog post are well-known destinations that have been active on the market for a long time and have serviced and satiated the wide range and expanding needs of clients.
These companies demonstrate their efforts to create the technological infrastructure that will enhance customers’ online shopping experiences, and they take priority on the development of a professional, well-invested supply chain that will expedite shipments while maintaining the quality of the goods until they are received by the customer.
When Vietnamese furniture businesses launch their own fully-functional eCommerce websites, professionalism, adaptability, and speed are the key success criteria.
Nevertheless, in order for the furniture eCommerce firm to succeed, business managers must carefully and comprehensively take into account the growing client wants and the continuously shifting market trends.
In particular, the task is to lay out a solid and methodical company plan so that the best short- and long-term actions can be taken. Completing that difficult task will take a lot of time and resources. As a result, many furniture companies opt for a more straightforward approach to the issue, enlisting the assistance of a highly qualified and dependable unit.
With many years of experience in successfully implementing eCommerce for many customers in many countries, SECOMM specializes in providing consulting services with comprehensive and professional e-commerce implementation solutions. , repertoires.
Contact SECOMM today for free support and advice.
HOW ECOMMERCE MASSIVELY BOOSTS THE FURNITURE MARKET IN 2022?
The desire for home furnishings and design among consumers has significantly increased as life gets better and better. The majority of consumers still prefer to choose and purchase products in physical stores and showrooms, but online furniture shopping is an increasing tendency. Additionally, the impact of the Covid-19 pandemic on consumer purchasing habits has changed how people purchase, which has greatly aided the development of the furniture eCommerce market.
The enormous potential of eCommerce for furniture
BusinessWire estimates that the size of the furniture eCommerce market in 2021 was valued at USD 27.74 billion and that it would increase at a compound annual growth rate (CAGR) of 4.4% from 2022 to 2030 to reach USD 40.74 billion.
Recent findings made by Maddyness include the following intriguing details:
- The value of the worldwide furniture eCommerce market exceeds $200 billion.
- Online sales account for more than 90% of the growth of the furniture industry.
- According to estimates, 8 out of every 10 consumers who purchase furniture have made an internet purchase at least once.
- One in three consumers prefers to buy furniture online.
The advantages of eCommerce implementation for the furniture business
Catching up with market changes
The furniture sector has experienced a significant decrease in sales over the past few pandemic years, along with many other industries.
People are compelled to reduce their social interactions during the social withdrawal period. They now spend more time working, living, entertaining, and teaching at home. In light of the unpredictable changes of the pandemic, the necessity to clean and renovate the dwelling has therefore substantially increased.
Due to limits on leaving the house, online shopping at the time had become not only a need but also an urgent method of purchasing in place of in-person purchases. That serves as the springboard that gives eCommerce its spectacular development and propels it into other industries like fashion, grocery, wine, and even furniture.
These two elements highlight the “cake’s” enormous potential and aid many furniture companies in realizing and swiftly implementing eCommerce for market revolution and sustainable development.
Expand the business scope
Due to the Internet’s rapid expansion and the burgeoning online shopping trend, which is gradually replacing traditional offline shopping, the adoption of eCommerce will benefit furniture manufacturers by providing a new sales channel and attracting a big number of potential clients (at stores, and showrooms).
eCommerce implementation will also help to broaden the market for businesses by improving the circumstances for marketing campaigns to be more successful.
Enhance customers’ online shopping experience
When firms use technology to improve customer experience in eCommerce, furniture shopping will happen more quickly.
In the digital age, for instance, visual experiences from VR/AR technology, 3D product visualization, and 360-degree photography are very popular, gradually replacing in-store shopping while still being fully informed and realistic visualization of products, thereby increasing customer satisfaction during online shopping.
eCommerce enables businesses to quickly and effortlessly tailor the experience for customers by gathering, evaluating, and synthesizing the consumption behavior of each target group. Typically, this is done with the capabilities listed below: Products have seen, similar product recommendations, etc.
eCommerce provides clients with a seamless experience in addition to an intuitive one across a variety of channels, including social networks (Facebook, Instagram, Tiktok, Zalo, etc.), eCommerce platforms (Shopee, Lazada, Tiki, Sendo, etc.), eCommerce websites, mobile apps, etc.
The interesting story of big guys
IKEA – The iconic furniture retailer, enters eCommerce to boost online sales
IKEA, or Ingvar Kamprad Elmtaryd Agunnaryd, is the world’s largest furniture retail enterprise and specializes in delivering minimalist-styled assembled furniture, household appliances, and accessories.
IKEA was established in 1943 in Sweden by Ingvar Kamprad, who started his business at the age of 17. IKEA swiftly gained global dominance with 392 locations across 48 nations.
With the goal of offering furniture with a lovely style and wide application while keeping the price low so that as many people as possible can purchase the goods. The majority of the departments, from marketing and sales to supply chain and warehouse, share this goal.
Everybody works together to keep IKEA’s “vital” competitive edge intact so that the company can publish catalogs with thousands of products offered at long-term stable prices.
Despite being the largest furniture retailer in the world, IKEA has lagged behind eCommerce trends, according to the Financial Times. This well-known retailer started “renovating” its sales technique only when it encountered numerous internet rivals.
The biggest barrier that makes it difficult for IKEA to adjust its previously successful business model is the maze-like arrangement of store layouts to create an engaging experience of sightseeing, interior shopping, or requiring customers to drive to the store and assemble the components to make their own furniture.
But IKEA has unimaginably succeeded in launching an e-commerce website by fusing cutting-edge technology with a well-organized marketing plan. In particular, IKEA specifically uses VR/AR technology, which is seen as a new eCommerce trend and is favored by many firms, to improve users’ online purchasing experiences.
IKEA thereby covers the sales void left by the prior on-site furniture business model, but the gap won’t truly be felt until the Covid-19 pandemic and social separation restrictions are in place.
From this point, IKEA expands its consumer base both online and offline, and sales are progressively encouraged to increase significantly.
Additionally, IKEA’s eCommerce website incorporates Instagram posts of photographs of IKEA furniture goods that consumers customize, share, and tag with the hashtag #IKEA.
This not only helps this brand connect closely with Instagram users, increase its reputation and strengthen the loyalty of existing customers but above all, quick access to a large diverse customer base from the Internet in general and Instagram in particular thanks to the popularity and influence of this social network on young consumers.
Nha Xinh – The veteran warrior in furniture eCommerce
Established in 1999, Nha Xinh is a well-known furniture brand in Vietnam. It has two sizable showrooms, one each in Hanoi and Ho Chi Minh City.
As a manufacturer and supplier of living room, bedroom, dining room, and kitchen furniture with an Asian design aesthetic that favors coziness, friendliness, and simplicity above sophistication and luxury, Nha Xinh is a specialist in this field.
Nha Xinh’s website belonged to the “long-lived” row in the Vietnamese eCommerce village when it was created and launched in 2007, a period in which Vietnam was still getting used to utilizing the Internet to progressively integrate with the rest of the world.
Nha Xinh’s eCommerce website has survived many years of market ups and downs while maintaining its inherent simplicity, intimacy, and sophistication.
Product categories are arranged clearly and harmoniously in each room to make it easy for customers to search, choose products that suit their needs, and get a sense of the room’s overall layout.
Customers can choose from a variety of options because the room’s layout is available with furniture and includes a detailed price. If they prefer, they can even select a combination of the interior and decor of the room without having to spend a lot of time figuring out how to combine each item because Nha Xinh already did it.
Additionally, Nha Xinh’s website has a unique section called “360-degree store” that uses 360-degree technology to let customers view the company’s interior products from a distance in an accurate manner from every nook and cranny of the room and every angle of the product, along with comprehensive information and price lists for each item.
Additionally, Nha Xinh’s “Inspiration Corner” catalog offers a wealth of thoughts and ideas to assist clients in designing their dream living space. Nha Xinh gives home design recommendations in a variety of styles, from elegant, and gentle to strong and personable depending on the individual’s preferences.
Therefore, Nha Xinh is more than just an eCommerce site that sells furniture; it is also a handbook that provides customers with never-ending design ideas.
Noi That Hoa Phat – The giant is committed to winning the eCommerce race
Hoa Phat Furniture was founded in 1995 and over the course of over three decades has made a positive impact on Vietnamese consumers’ perceptions of quality products and exquisite design while fulfilling a variety of needs for office furniture, home, household furniture, and medical furniture.
With a consistent growth rate of 20–25% each year, the brand is getting stronger and reaffirming its position as Vietnam’s top supplier and manufacturer of furniture.
When Hoa Phat Furniture changed its name to The One Furniture in the year 2022, it left a lasting impression on the industry. The brand name change is linked to adaptable changes in strategy. The company focuses on enhancing the stature, appearance, and image connected with the growth of the nation, helping to instill a variety of ideals into society.
Hoa Phat Furniture (now The One Furniture) invests extensively in technology infrastructure to streamline the production and supply process at the same time as it aspires to expand throughout the area and the world. One might say that The One Furniture has carried on the brand’s good core principles and improved upon them in order to better suit the current market trend.
One of Hoa Phat Furniture’s greatest successes to date is the effective use of 3D printing technology in production, which has helped the company create a number of new products like the Smart Safe; sofa and chair folding in the Italian style while also reducing production costs and speeding up prototyping and increasing product accuracy.
Hoa Phat Furniture concentrates on creating an eCommerce website to reach many potential clients that have a habit or preference for online buying, in addition to being adaptable and prompt with changes in strategy.
The firm creates websites using the WooCommerce framework, a well-known and dependable open-source platform used by many companies to implement eCommerce.
Compared to the previous version of Hoa Phat Furniture, The One Furniture’s new website (noithattheone.com.vn) features a more simplified, gorgeous, and contemporary interface (noithathoaphat.com.vn).
Additionally, the business supports the growth of well-known social media platforms like Facebook, Instagram, Youtube, and TikTok to broaden brand awareness, attract more customers, and enhance coverage.
Plus, the business offers a wide range of shipping and payment choices to accommodate the various needs of clients, making online buying at The One Furniture or Hoa Phat Furniture as convenient as it can be.
It is clear that the growth of the furniture market has been hastened by the speed at which eCommerce is developing.
Today, numerous local and international furniture companies participate in and offer the greatest shopping experiences to customers through the effective implementation of an eCommerce website, including IKEA (Sweden), Nha Xinh, and Hoa Phat Furniture (Vietnam).
From there, companies may quickly connect with a wider pool of Internet users and generate conversions through efficient marketing strategies.
However, business leaders need to carefully and comprehensively take into account the growing customer expectations and rapidly shifting market trends, not to mention specifically describe a systematic and precise business strategy for taking the most advantageous actions in the short and long term.
Completing that difficult task will take a lot of time and resources. As a result, many furniture companies opt for a more straightforward approach to the issue, enlisting the assistance of a highly qualified and dependable unit.
SECOMM has many years of expertise in effectively executing eCommerce for numerous customers in various countries. We specialize in offering free consultation services with qualified eCommerce implementation solutions.
Contact us right away for free counsel and assistance.