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Top 10 Best Enterprise Headless CMS Platforms (P2)

Recently, the trend of Headless CMS deployment has significantly influenced the eCommerce landscape. The emergence of diverse platforms offering various solutions, features, and top-notch customer support can be attributed to this phenomenon. 

Building upon Part 1, this article highlights 5 more Headless CMS platforms that numerous large enterprises leverage to enhance their seamless multi-channel content distribution process.


Kontent.ai is a cloud-based Headless CMS platform that helps marketers simplify their content creation and management while providing developers the capability to deliver responsive digital experiences across various devices.

Top 10 Best Enterprise Headless CMS Platforms (P2) - Kontent.ai
Top 10 Best Enterprise Headless CMS Platforms (P2): Kontent.ai

The platform offers support for developers through a range of APIs, including REST, GraphQL, Management v2, and Custom Element JavaScript. Furthermore, Kontent.ai is compatible with programming languages such as JavaScript, .NET, PHP, Java, Ruby, and iOS. 

Key features

  • Webhooks allow businesses to integrate Kontent.ai with other applications and automate operational processes. Also, Webhooks can be programmed to notify when any changes occur.
  • Command-line interface (CLI) supports continuous integration and continuous delivery (CI/CD process), enabling businesses to safely and regularly test and deploy necessary changes.
  • Real-time collaboration optimizes content planning with clear task assignments and shared publishing schedules for easy team tracking.
  • Simultaneous Editing allows multiple team members to easily edit content without worrying about affecting the work of others.
  • Web Spotlight supports the creation of new webpages for upcoming marketing campaigns, adding content, rearranging page elements without the need for developer assistance, and providing content reusability across multiple channels and campaigns.


  • Quick technical support
  • Seamless integration with third-party services to optimize the content creation, publishing, distribution, and marketing processes.


  • Limitations in user roles and sometimes encountering obstacles when installing plugins.
  • The lack of publicly available pricing makes it challenging for businesses to estimate deployment costs.
  • The admin UI interface only supports English, which can be difficult for users who use other languages.


Kontent.ai offers three solution packages

  • Developer: Free, provides features suitable for non-commercial projects.
  • Scale: Custom pricing based on needs, offers a rich set of features for creating and distributing engaging content.
  • Enterprise: Custom pricing based on needs, provides superior solutions for delivering and managing seamless digital experiences.
Top 10 Best Enterprise Headless CMS Platforms (P2) - Clients Kontent.ai
Brands using Kontent.ai: Vogue, Algolia, Skoda, Kramp, IDEA StatiCa, a2 Milk, Hartlauer, PetCulture, Dentsu, American Bath Group, Oxford University, etc.


Contentstack stands out as a leading Headless CMS platform, facilitating seamless content distribution across multiple channels and devices, ranging from websites, and mobile apps to IoT devices. It offers robust support for popular frameworks like REACT, Vue.js, Angular, and a variety of programming languages such as JavaScript, PHP, Ruby, and Python, among others. Moreover, Contentstack allows businesses to integrate with various platforms, including BigCommerce, Commercetools, Shopify, YouTube, Vimeo, and more.

Top 10 Best Enterprise Headless CMS Platforms (P2) - Contentstack
Top 10 Best Enterprise Headless CMS Platforms (P2): Contentstack

Key features

  • Workflow & Live Preview optimizes and expedites the content creation, review, approval, and publishing process. Additionally, it enables businesses to easily preview real-time content changes across multiple channels before saving or publishing.
  • Modular Blocks help instantly create and modify website or app components through simple drag-and-drop actions, without relying on developer assistance.
  • Localization for creating and publishing content in 200 languages, meeting the seamless content distribution needs of a global audience.
  • Contentstack AI Assistant helps businesses enhance their content creation experiences. Moreover, businesses can integrate Contentstack with other AI applications to provide VR and AR experiences.
  • Headless APIs allow businesses to flexibly build interfaces and select APIs tailored to their content goals.


  • Integrating with various platforms and programming languages, including iOS and Ruby.
  • Rich learning resources and user-friendly instructional materials.
  • Fast content creation, publishing, and distribution.
  • 24/7 customer support with a ready-to-use chatbot.


  • Non-disclosed pricing makes it challenging to estimate deployment costs.
  • Occasional issues with the WYSIWYG editor.
  • Complex to deploy compared to other Headless CMS options.


Contentstack offers businesses three solution packages:

  • Start: 10 users, 30 content types, 4 system roles.
  • Grow: 10 users, 50 content types, 5 system roles.
  • Scale: 10+ users, unlimited content types, and system roles.


Top 10 Best Enterprise Headless CMS Platforms (P2) - Clients Contentstack
Brands using Contentstack include CHASE, Burberry, Cartier, Berlitz, Goftbreaks, Mitsubishi Electric, Icelandair, Dawn, Elastic, Exxact, K2 Sport, Miami Heat, Photobox, Wavin, Shell, and more.


dotCMS is an open-source Headless CMS based on Java, offering numerous solutions and features that enable businesses to create and reuse content for building personalized and seamless digital experiences across channels. dotCMS supports APIs like REST and GraphQL and can integrate with platforms such as HubSpot, Google Analytics, Salesforce, and more.

Top 10 Best Enterprise Headless CMS Platforms (P2) - dotCMS
Top 10 Best Enterprise Headless CMS Platforms (P2): dotCMS

Key features

  • Allows businesses to manage the process of creating and publishing multilingual content with localization support for publishing according to local time and predefined schedules.
  • Provides full content, layout, and workflow control through APIs and JSON data strings.
  • WYSIWYG (What You See Is What You Get) editor allows businesses to create content with text processor-like formatting.
  • Offers  APIs for real-time image resizing, cropping, and manipulation. Additionally, dotCMS supports image optimization for user devices, such as automatic resizing and image compression in WebP format.


  • Allows businesses to customize content and integrate with other platforms.
  • Provides abundant learning resources and technical support.
  • Offers quick customer support with a chatbot.


  • Many concepts and features may require businesses to invest time in learning.
  • The platform occasionally encounters errors.


dotCMS offers three solution packages for users to choose from:

  • Open Source: Free, suitable for individuals with simple needs and self-hosting.
  • Starter: $3,750/month, designed for small businesses.
  • Enterprise: Custom pricing based on needs, suitable for medium to large enterprises with advanced features and superior support.
Top 10 Best Enterprise Headless CMS Platforms (P2) - Clients dotCMS
Brands using dotCMS: Telecom, Estes, Worldline, Dairy Queen, Lennox International, RBC Royal Bank, Vodafone, HCA Healthcare, and more.

Butter CMS

Butter CMS is a Headless CMS platform that simplifies content development and management for businesses. The platform supports frameworks such as React, Vue.js, Node.js, Angular, and various programming languages like PHP, Python, Java, Swift, Kotlin, Ruby, and more.

Top 10 Best Enterprise Headless CMS Platforms (P2) - Butter CMS
Top 10 Best Enterprise Headless CMS Platforms (P2): Butter CMS

Key features

  • Developer Experience: Butter offers a variety of tech stacks for developers to deploy as needed. Developers also can configure Webhooks in their account settings to receive notifications for any content-related changes. Especially with One-click Migrations, businesses can easily create schemas or move content within the Butter CMS environment through the dashboard.
  • Launch Content Faster: Butter provides features to help businesses easily manage Content Types on a centralized dashboard and build landing pages to drive organic or advertising-generated traffic. Moreover, Butter CMS’s Blog Engine offers a set of APIs for businesses to add a blog to their website and fully customize it based on their needs.
  • Localization: Businesses can create and publish multilingual content. Furthermore, administrators have language-specific access to specific local markets, ensuring a unified collaboration process among global marketing teams.


  • One of the best user-friendly platforms for developers and content marketers.
  • Provides a headless CMS solution for various content needs, including e-commerce businesses, agencies, SaaS companies, e-commerce marketplaces, and enterprises managing multiple websites simultaneously.
  • Excellent customization capabilities.
  • Offers integration support for various frameworks, programming languages, and more.
  • Provides a chatbot for customer inquiries.
  • Offers a 30-day trial for businesses.


  • Many features and concepts but lack instructional videos, leading to difficulty in understanding and application.
  • Limited features for creating dynamic and interactive content.


Butter CMS offers a variety of solution packages, including

  • Micro: $83/month, suitable for freelancers implementing small projects for their clients.
  • Startup: $166/month, designed for startups to quickly launch projects to the market.
  • Small Business: $333/month, for growing businesses with expanding content needs and running global advertising campaigns.
  • Enterprise + Agency: Custom pricing based on specific requirements.



Top 10 Best Enterprise Headless CMS Platforms (P2) - Clients Butter CMS
Startups, agencies, and businesses using Butter CMS include Remodel Software, MD Hearing, Qatalog, Realty Austin, Skylight, Freddie’s Flowers, KeyMe, Scripted, Lambda, PickFu, and more.


Builder.io is a Headless CMS platform that allows businesses to visually build and optimize web and mobile experiences. The platform supports developers with frameworks like React, Vue.js, Gatsby, and Next.js. Additionally, businesses can integrate Builder.io with popular platforms such as Shopify, BigCommerce, Salesforce, Magento, Cloudinary, Yotpo, Commercetools, and more. 

Top 10 Best Enterprise Headless CMS Platforms (P2) - Builder.io
Top 10 Best Enterprise Headless CMS Platforms (P2): Builder.io

Key features

  • Integrate: Provides versatile and simultaneous integration capabilities. For example, it can integrate with Crowdin, Phrase, Smartling for content localization, BigCommerce, Shopify, Magento for eCommerce deployment, and Figma for design. Builder.io can even integrate with other CMS platforms like Contentstack, Contentful, and Kontent.ai.
  • Compose: Utilizes drag-and-drop tasks to customize existing design systems. Builder.io offers blocks such as text, image, video, and forms to allow users to easily create custom experiences beyond the available default designs.
  • Design: Offers responsive design capabilities, enabling users to customize content and layouts to suit various devices and create animations without the need for coding. Builder.io also supports integrating design layouts from Figma to streamline the design process.
  • Collaborate: Easily customize system roles and permissions to enhance collaboration and real-time content creation tracking. Team members can initiate chat discussions, share ideas, and update work progress with each other.
  • Optimize: Easily create multiple pages and different content for A/B testing without compromising website and app performance. It supports personalized content targeting. Furthermore, Builder.io provides analytics on click-through rates, conversions, and user interactions with published content. Businesses can also integrate data with other analysis systems like BI (Business Intelligence) and CDP (Customer Data Platform).


  • A user-friendly platform suitable for both developers and non-technical users.
  • Provides quick and seamless integration with various frameworks, programming languages, and more.
  • Offers numerous options for businesses to optimize design and create content.
  • Rich learning resources, including easy-to-understand video tutorials.
  • Includes a chatbot for customer query resolution.


  • Does not offer trial options for its solution packages.
  • Being a relatively new platform, it may be challenging for businesses to find user experience reviews on forums.


Builder.io offers a range of solution packages:

  • Free: $0/month, for quick deployment.
  • Basic: $99/month, includes all essential tools and features to get started.
  • Growth: $449/month, encompasses all tools and features for optimization and growth.
  • Enterprise: Custom pricing based on business needs.
Top 10 Best Enterprise Headless CMS Platforms (P2) - Clients Builder.io
Brands using Builder.io: Afterpay, Nuts.com, Everlane, Lovevery, Vistaprint, Gift Free, Zapier, PetLabCo., Chubbies, Alo Yoga, Fabletics, Shopstyle, Airup, and more.

So, SECOMM’s comprehensive overview of the top 10 Headless CMS platforms (P1+P2) has concluded, with the expectation that enterprises will find the platform that aligns with their development requirements. By adopting a Headless CMS, businesses can promptly establish an online presence and efficiently connect with numerous potential customers through compelling content distribution.

Feel free to get in touch with SECOMM or directly call our Hotline at (02871089908) for expert guidance and assistance in implementing a Headless CMS.

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The 2022 Headless CMS market was valued at approximately $592.43 million and is projected to reach $672.09 million by the end of 2023. These figures come as no surprise as Headless CMS has become increasingly popular in recent years due to the numerous benefits it offers to businesses. These benefits include cost-effectiveness, the ability to distribute and repurpose content across various channels, high customization and flexibility to work with any technology or framework, a future-proof architecture that can seamlessly integrate with third-party services, and adaptability to emerging technologies.

These advantages have encouraged businesses to adopt Headless CMS to enhance their online presence. However, the first crucial step is selecting the most suitable platform from the many excellent options available.

This article will provide an overview of the top 10 leading Headless CMS platforms, highlighting their distinctive features, as well as their pros and cons, to assist businesses in making an informed choice


Sanity stands out as a cloud-based Headless CMS platform that provides businesses with a suite of tools for content creation, editing, organization, and publication. Renowned for its remarkable flexibility and impressive scalability, this platform accommodates projects of varying complexity, from straightforward to intricate. Sanity offers robust support for developers working with an array of frameworks including React, Vue, Next.js, Nust.js, Remix, Svelte, Eleventy, Gatsby, and more. 

Moreover, it extends its compatibility to multiple programming languages like JavaScript, PHP, Rust, and others, enabling businesses to seamlessly integrate with diverse platforms such as Shopify, BigCommerce, Algolia, Commerce Layer, Mux, Cloudinary, Transifex, and more.

Top 10 Best Enterprise Headless CMS Platforms (P1) - Sanity
Top 10 Best Enterprise Headless CMS Platforms (P1): Sanity

Key features

  • Real-time Collaboration: Allows multiple users to collaboratively edit content in real-time.
  • Flexible Editing Environment: Supports editing across various devices and enables scheduled content releases or app updates.
  • Portable Text Format: Easily creates and manages complex content with embedded data using Portable Text.
  • Integration Capabilities: Connects services, user interfaces, applications, scripts, and devices through the Sanity API. Queries content using GROQ or GraphQL.
  • Sanity Content Lake: Cloud-hosted content storage managed entirely by Sanity. Accessible via the Sanity API, Sanity’s client libraries, or directly through the HTTP API.


  • Flexibility: Sanity allows businesses to structure content according to specific needs.
  • Customizable Content Management Interface: The content management interface can be tailored to align with brand characteristics, ensuring a consistent user experience across channels.
  • User Collaboration Transparency: User avatars are displayed when editing content, and the entire content creation and editing process can be directly tracked, enhancing team efficiency.
  • Developer-Friendly: Sanity is developer-friendly, providing numerous support tools, APIs, and frontend frameworks for easy content creation, customization, and integration.


  • Besides the costs mentioned in the pricing table, the implementation cost of Sanity will increase depending on specific needs. For example, businesses will incur additional expenses to integrate the Mux plugin for managing video content.
  • Many features and technical concepts require users to invest more time and effort in understanding and implementing.


Sanity offers four solution packages for businesses to choose from:

  • Free Forever: Provides 3 non-admin user accesses.
  • Team: $99/month/project, suitable for small businesses, offering 10 non-admin user accesses.
  • Business: $949/month/project, designed for medium-sized businesses, providing 20 non-admin user accesses.
  • Enterprise: Custom pricing based on needs, intended for large-scale businesses, offering unlimited user access.
Top 10 Best Enterprise Headless CMS Platforms (P1) - Client of Sanity
Brands using Sanity include Nike, Puma, Figma, Loom, Netlify, reMarkable, Movember, Morning Brew, Aether, DataStax, Cloudflare, Brex, Condé Nast, and SKIMS.


Storyblok is a leading API-first Headless CMS that prioritizes businesses’ ability to effortlessly generate, oversee, and disseminate content across multiple platforms. This software offers a user-friendly interface, empowering content marketers to efficiently oversee and adapt content without demanding extensive technical proficiency. Storyblok also aids developers through various APIs like GraphQL, Management API, and Content Delivery API, and is compatible with frameworks such as React, Vue.js, Angular, Nuxt.js, Next.js, and Gatsby.

Top 10 Best Enterprise Headless CMS Platforms (P1) - Storyblok
Top 10 Best Enterprise Headless CMS Platforms (P1): Storyblok

Key features

  • Visualize collaboration processes and easily create and edit content through Visual Editor and Collaboration tools.
  • Streamline content management for text, images, and videos with the Digital Asset Manager, equipped with advanced tagging and hierarchical folder organization.
  • Leverage Storyblok’s Composable Component functionality to convert inflexible templates into versatile, dynamic components that can be seamlessly integrated and reused across diverse digital platforms.
  • Achieve multilingual content distribution to international markets with Localization capabilities.


  • High flexibility and customization options enable businesses to add or remove features based on practical needs.
  • Storyblok provides in-depth documentation for every topic, assisting developers in understanding how to use features and deploy services effectively


  • Pricing currency is in EUR instead of USD.
  • The Visual Editor interface can sometimes lag.
  • Monthly bandwidth usage is limited and may require purchasing additional bandwidth at a relatively high cost.

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Storyblok offers a variety of solution packages for businesses, including:

  • Community: Free forever, includes 1 registered account per user seat.
  • Entry: €99/month, 5 registered users, up to 30 registered accounts per user seat. Suitable for small businesses and startups entering the content management system.
  • Teams: €449/month, 10 registered users, up to 40 registered accounts per user seat. Suitable for growing businesses with content distribution needs.
  • Enterprise: €2,999/month, 30 registered users, and unlimited additional registered accounts per user seat. High-level security and scalability with many outstanding features for large enterprises.
  • Enterprise Plus: Custom pricing based on needs, offering the highest level of security and scalability among solution packages.
Top 10 Best Enterprise Headless CMS Platforms (P1) - Client of Storyblok
Brands that use Storyblok include Adidas, Netflix, Tesla, Pizza Hut, Raleigh, Saint Laurent, ProWritingAid, Mindvalley, Damen Shipyards, Oatly, Claro, Marc O’Polo, Xlash, Panini, and more.


Contentful stands out as an API-first Headless CMS, prized for its adaptability and remarkable scalability. It enables businesses to effortlessly craft, oversee, and distribute content across diverse channels and devices, encompassing websites, applications, IoT gadgets, and beyond. Contentful boasts a rich assortment of APIs, such as REST, GraphQL, Content Management API, Content Delivery API, and Content Preview API, among others.

Top 10 Best Enterprise Headless CMS Platforms (P1) - Contentful
Top 10 Best Enterprise Headless CMS Platforms (P1): Contentful

Key features:

  • Quickly create projects tailored to your needs using customizable templates based on the Next.js framework and Contentful CMS, whether it’s an eCommerce website or a blog site.
  • Leverage Content Apps or integrate with third-party applications to streamline content production and publishing workflows for optimal efficiency.
  • Contentful supports content localization for global marketing strategies, enabling you to adapt and target content for international audiences.
  • Swiftly review, approve, and schedule the batch publishing of crucial content, such as product launches, advertisements, and rebranding initiatives, all at once.


  • Contentful offers a friendly and easy-to-use interface.
  • It provides extensive support and learning resources for developers to enhance their skills, particularly for complex projects.
  • Contentful includes numerous tools for efficient teamwork, such as the Compose app, Launch app, and Workflow app.


  • Contentful has limitations in terms of previewing and editing images.
  • Depending on the subscription plan, businesses are provided with a certain amount of space and components. When these limits are reached, businesses have two options: either delete items to free up space or upgrade their space. This can be inconvenient and may result in additional costs.


Contentful currently offers three solution packages:

  • Free: Designed for individual developers working on personal projects. It includes one space license, supports up to 5 users, and does not offer the option to upgrade or purchase additional space.
  • Basic: Priced at $300 per month, this package includes one space license and is suitable for teams building websites or apps. It supports a maximum of 20 users and provides the option to upgrade to the Medium plan for an additional cost of $350 per month.
  • Premium: Tailored for large enterprises, the pricing for this package is customized based on specific needs and is billed annually. It includes two space licenses, allows for a large number of users (up to thousands), and offers advanced space upgrades to Medium, Large, or Premium spaces for an additional fee.
Top 10 Best Enterprise Headless CMS Platforms (P1) - Client of Contentful
Leading global brands that use Contentful include Notion, DocuSign, Danone, Shiseido, Equinox, Aldo, Xoom, Murad, Mailchimp, Intercom, and more.


Strapi is an open-source JavaScript-based Headless CMS celebrated for its robust customization and expansive capabilities. Strapi provides developers with a wide array of APIs, including REST, GraphQL, Entity Service, Query Engine APIs, and more. Furthermore, it seamlessly integrates with popular frameworks such as Vue.js, Angular, React, Next.js, Eleventy, Svelte, and more.

Notably, Strapi boasts a user-friendly interface, empowering content marketers to swiftly create, edit, and publish content without the need for extensive programming skills. This reduces reliance on developers. Additionally, Strapi shines with its Omnichannel capabilities, enabling content dissemination across diverse channels, including websites, apps, and IoT devices.

Top 10 Best Enterprise Headless CMS Platforms (P1) - Strapi
Top 10 Best Enterprise Headless CMS Platforms (P1): Strapi

Key features

  • Support for multi-database environments, including SQLite, MongoDB, MySQL, and Postgres.
  • A single programming language – JavaScript, from frontend to backend.
  • Seamless Omnichannel capabilities for distributing content across multiple channels.
  • Unlimited support for APIs, content types, admin panel users, and more.
  • Webhooks facilitate connections between Strapi apps and other applications to notify them of events, particularly useful for informing third-party applications about the start of processes like continuous integration (CI), building, and deployment.
  • Internationalization with the i18n framework, allowing for unlimited multi-language, multi-location projects.


  • Seamless integration with Node.js.
  • Easy API customization.
  • Scalability and handling high traffic with ease.
  • Intuitive and user-friendly user interface (UI).
  • Abundant learning resources.


  • Lack of support for advanced JavaScript versions like TypeScript.
  • Limitation on the number of registered accounts per user depending on the solution package.
  • Several features and specialized concepts may require users to invest significant time and effort in understanding and implementing them.


Strapi offers four solution packages for businesses to choose from:

Self-hosted (self-hosted by the business)

  • Community Edition: Free forever
  • Enterprise Edition: Custom pricing based on needs

Cloud (hosted by Strapi)

  • Pro: $99/month/project, with a 14-day free trial
  • Team: $499/month/project, with a 14-day free trial
Top 10 Best Enterprise Headless CMS Platforms (P1) - Client of Strapi
Leading businesses currently using Strapi, include IBM, Toyota, Walmart, NASA, Mug & Snug, Delivery Hero, Societe Generale, Kyivstar, Finary, Tesco, Glean, Mindgym, and more.


Hygraph is a federated content platform that enables the integration of content data from various sources and backends into a single storage repository through a GraphQL API without the need to move or create multiple copies of that content.

Top 10 Best Enterprise Headless CMS Platforms (P1) - Hygraph
Hygraph: Content Federation

Headless CMS vs Federated Content Platform

user interface, enabling the distribution of content across various digital channels. However, in line with technological advancements, CMS providers are attempting to consolidate all content data within the CMS itself, creating what is known as a Content Hub, from which they distribute content. 

Nonetheless, this approach has its drawbacks as it necessitates continuous data synchronization, which may not always ensure data accuracy when delivered to diverse channels. In such scenarios, a Federated Content Platform offers a pragmatic solution by integrating and storing content and data from any third-party system via GraphQL API or REST API, subsequently distributing the original data to multiple channels.

Top 10 Best Enterprise Headless CMS Platforms (P1) - Headless CMS vs Federated Content Platform
Hygraph: Federated Content Platform

Looking at the scenario with Hygraph, it serves as a central hub for integrating and storing data from various sources. Acting as an API gateway, any changes made to the original data are first updated within Hygraph and then distributed to one or more front-end platforms. Users of Hygraph can access this updated data from multiple sources but are unable to make direct edits, preventing the proliferation of multiple data versions.

Key features

  • Schema Builder: Provides developers and content marketers with user-friendly tools for creating templates to meet the diverse content needs of businesses.
  • Custom Roles & Permissions: Established by the Administrator and Project Owner, it’s easy to control what users can see based on their roles within the system. There will be various system roles, but they generally include Owner, Admin, Developer, Editor, and Contributor. Owners and Admins can easily create custom roles for developers like “Create New Role” and “Update Existing Roles” using the permissions provided by the Management API. When setting up custom roles, businesses need to select all Read permissions to grant users the essential functionalities required while using the platform.
  • Hygraph’s webhooks can integrate with third-party services to quickly update changes in project content in real-time.
  • Scheduled Publishing allows content marketers to schedule content or campaigns for publication at a specific time in the future.
  • The Rich Text Editor, sometimes called WYSIWYG (What You See Is What You Get), is available for all of Hygraph’s solutions. Businesses can add the Rich Text Editor to any content section through the Schema Builder, making it easy for content marketers to create and edit text and images flexibly.
  • Localization – content localization for global marketing strategies.


  • The Content Federation capability ensures that APIs can store and deliver data accurately to various different frontends.
  • Customizable roles promote efficient collaboration in the workflow.
  • Display content performance analytics for businesses to measure traffic and engagement.


  • The API functionality is rated as somewhat slow, taking from 3 to 8 seconds.
  • Many concepts and features require time and effort to grasp.


Hygraph offers three main solution packages for businesses:

  • Community: Forever free, suitable for individuals and small projects.
  • Self-service: Suitable for businesses in development.
  • Professional: $399 per month per project.
  • Scale: $899 per month per project.
  • Enterprise: Custom pricing based on specific needs, suitable for large enterprises.

Brands that use Hygraph include Samsung, Shure, Booking.com, Philips, Telenor, Ashley, Dr. Oetker, Neat, Dmarket, Flybondi.com, etc.

To learn more about Headless CMS and choose the right deployment platform, please contact SECOMM or call our hotline at (028) 7108 9908 for a free consultation.

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What is Headless CMS Headless CMS vs Traditional CMS

Previously, Traditional Content Management Systems (CMS) were the go-to solution for businesses to develop websites and establish an online presence. However, the Fourth Industrial Revolution and the rise of the Internet of Things (IoT) have brought about a redefinition of online presence.

Today, businesses worldwide compete to attract more customers from various digital channels like mobile apps, social media, and IoT devices. They can strive to deliver high-quality content across these channels to enhance the customer experience.

As a result, Headless CMS has gained popularity and replaced Traditional CMS. Headless CMS enables effective multi-channel content distribution, meeting the needs of businesses in the modern era.

This article explains what Headless CMS is and how it differs from Traditional CMS.

What is Headless CMS?

This is a content management system that separates the backend, where the content is stored (the body), from the frontend, the user interface (the head). That’s why it is called Headless. 

Thanks to this separation, developers can use any technology they want for the backend without worrying about affecting the frontend. Meanwhile, marketers can create and store content once and deploy it across any digital channel because the content isn’t locked into a specific channel.

Simply because Headless CMS uses APIs to deliver a set of content across multiple channels, which is why it is sometimes referred to as an “API-first” CMS. Therefore, Headless CMS is particularly useful for implementing Omnichannel strategies to provide a consistent experience for customers. 

What is Headless CMS Headless CMS vs Traditional CMS - What is Headless CMS
What is Headless CMS?

Unlike Headless CMS, Traditional CMS architecture tightly links the backend with the frontend. Traditional CMS controls content creation, storage, and display through a single channel, typically a web browser. The tight coupling of the backend and frontend results in content getting intertwined with frontend code, making it challenging to reuse content across channels and significantly impacting the Omnichannel strategy.

Headless CMS vs Traditional CMS

While Headless CMS has gained widespread popularity as a flexible solution for multi-channel content distribution, Traditional CMS still plays a significant role in the business growth journey for many companies

Hence, when making a decision on which CMS approach to adopt, you need to carefully consider their development requirements and weigh the pros and cons of both Traditional CMS and Headless CMS. 

What is Headless CMS Headless CMS vs Traditional CMS - Headless CMS and Traditional CMS
Source: Tech Prastish

Traditional CMS


What is Headless CMS Headless CMS vs Traditional CMS - The Pros of Traditional CMS
The Pros of Traditional CMS
  • Simplicity & Ease of Use: Traditional CMS provides user-friendly interfaces and pre-built templates, making it easy for users to create and manage content without requiring in-depth technical knowledge or programming skills
  • All-in-one Solution: Traditional CMS will provide a comprehensive set of features, functionalities, and integrated tools for content creation, organization, publishing, and management, including SEO optimization, eCommerce capabilities, and more.
  • Rapid Development: Using Traditional CMS can help your business accelerate the website development process by leveraging ready-made templates to quickly create and launch web pages, especially for projects with time or resource constraints.
  • Support Community: You will easily find support from a large user community of Traditional CMS platforms, along with abundant documentation and a plethora of plugins and extensions. 
  • Content & Design Coupling: For Traditional CMS platforms, the content management backend is tightly integrated with the user interface frontend, ensuring a consistent and cohesive visual experience throughout the entire website. 


What is Headless CMS Headless CMS vs Traditional CMS - The Cons of Traditional CMS
The Cons of Traditional CMS
  • Limited Flexibility: Traditional CMS platforms limit customization and flexibility. These CMSs provide pre-built templates, features, and tools, so implementing unique designs or complex functionalities would require significant investment in customization and development. 
  • Platform Dependency: Developers and content creators working within the ecosystem of a specific Traditional CMS platform may face challenges when transitioning to a different CMS. They would need to migrate content and redesign the website, causing inconvenience and consuming time.
  • Content & Design Coupling: This capability is both an advantage and a disadvantage of Traditional CMS platforms, as it poses challenges for content reuse across different channels. This leads to inconsistent content distribution across all channels and impacts the customer experience. 
  • Security & Maintenance: Traditional CMS platforms can have security risks if not updated and maintained properly. Issues such as system complexity and hidden bugs in plugins or extensions require businesses to regularly update and maintain. 

Headless CMS


What is Headless CMS Headless CMS vs Traditional CMS - The Pross of Headless CMS
The Pross of Headless CMS
  • Flexibility & Customization: Headless CMS empowers developers to have full control over the frontend development process. They can choose the most suitable technologies and frameworks to meet development needs, enabling them to create flexible and innovative customizations. 
  • Omnichannel Delivery: Headless CMS excels in effortlessly distributing content through APIs to various platforms and channels, including websites, mobile applications, social media, IoT devices, and more. This ensures a seamless and consistent user experience across multiple channels.
  • Content Reusability: The separation of the backend and frontend in Headless CMS allows marketers to effortlessly reuse previously created and stored content across various digital channels. This saves your time and effort by eliminating the need to recreate content for each specific platform.
  • Performance & Flexibility: The separation of backend and frontend enables each component to concentrate on its specific tasks. It enhances performance and scalability, making Headless CMS well-suited for high-traffic websites or applications. 
  • Future-proofing architecture: Kiến trúc của Headless CMS được thiết kế linh hoạt và nhanh nhạy, có thể thích ứng với các công nghệ và nền tảng mới. Khi các công nghệ mới xuất hiện, việc tích hợp với Headless CMS khá đơn giản, giúp doanh nghiệp luôn thích nghi tốt trong bối cảnh công nghệ kỹ thuật số không ngừng thay đổi.


What is Headless CMS Headless CMS vs Traditional CMS - The Cons of Headless CMS
The Cons of Headless CMS
  • Complexibility: For non-technical users, the setup and management of a Headless CMS can pose difficulties. Developers and content creators may need to familiarize themselves with modern technologies when working with Headless CMS. Moreover, while Headless CMS offers great flexibility, integrating third-party services, managing APIs, and ensuring data consistency across various platforms and channels can be more complex compared to Traditional CMS platforms. Therefore, for a successful and efficient implementation of a Headless CMS, businesses will require a knowledgeable and technically proficient team or specialized expertise to handle the deployment.
  • Maintenance & Updates: Because of the separation between content storage and user interface, the development process in Headless CMS requires the separate management of these two aspects. Therefore, Headless CMS requires regular maintenance and updates to ensure compatibility, security, and system performance.
What is Headless CMS Headless CMS vs Traditional CMS - Headless CMS vs Traditional CMS
Headless CMS vs Traditional CMS

Who is Headless CMS best for?

Considering the pros and cons of both Traditional CMS and Headless CMS, it is evident that small and medium-sized businesses with simpler data structures, limited technical expertise, and programming skills may find Traditional CMS a better choice.

However, the advent of Headless CMS has provided a boost for businesses seeking to thrive in the digital race and adapt to the trends of Industry 4.0. Therefore, Headless CMS is particularly suitable for medium to large enterprises that deal with substantial content volumes. With Headless CMS, businesses can effectively manage their extensive content repositories, ensuring scalability and performance even under high traffic conditions.

The structured content storage backend allows businesses to reuse content across various digital channels. Furthermore, the API-based content distribution of Headless CMS enables seamless multi-channel content delivery, effectively enhancing the reach of target customers. Additionally, the flexibility and integration capabilities of Headless CMS make it easier for businesses to integrate the latest technologies into their existing systems and maintain robust security measures.

Overall, Headless CMS provides businesses in the digital era with outstanding capabilities for efficient content management, optimized distribution, and flexible adaptation to ever-changing market trends.

With years of experience collaborating with businesses worldwide, SECOMM understands that effectively managing and distributing large volumes of content is a key goal for every eCommerce enterprise.

Contact SECOMM or call our hotline (02871089908) today to receive expert advice on effective multi-channel content distribution solutions, stand out from the competition, and adapt to the Industry 4.0 trends with Headless CMS.

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