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15 Brands Adopt International Expansion With Shopify Plus Part 3
Welcome to the final installment of our three-part series on brands that have successfully embraced international expansion with Shopify Plus. In the previous parts, we explored the journeys of ten dynamic brands that leveraged Shopify Plus to navigate the complexities of global growth. In this concluding chapter, we turn our attention to five more outstanding brands: Ellana Cosmetics, Dollar Shave Club, Daniel Wellington, BONIA, and AIMER.
Dollar Shave Club
Dollar Shave Club (DSC) is a renowned American company that revolutionized the personal care industry with its subscription model for razors and personal care products.
Initially, DSC built its own custom eCommerce platform, which provided flexibility and high customization. While this allowed DSC to shape its business model in the digital landscape, managing and maintaining it became complex and resource-intensive over time. As technological solutions like Shopify emerged, offering features and tools that DSC could leverage, the company explored available solutions to integrate them into its existing system. After careful consideration, DSC transitioned to Shopify Plus to better support its profit growth and international expansion goals.
Through Shopify Plus, DSC operates and manages its subscription business model more effectively, integrating multiple applications within the Shopify ecosystem to optimize marketing campaigns and customer care. As a result, DSC reduced system maintenance resources by 40%, reached over 100 million global consumers through ShopApp, swiftly converted international stores to Shopify Plus within weeks instead of months, and increased conversion rates using Shopify’s applications.
Website: dollarshaveclub.com
Industry: Men Health
Traffic: 3.148M/month
Rank: #9,907 (USA) & #50,278 (Global)
Daniel Wellington
Launched in Sweden in 2011, Daniel Wellington is known for its elegant, minimalist watch designs and superior quality. Before Daniel Wellington adopted Shopify, they faced significant operational challenges, particularly the complexity and cost of their current technology systems, which included an e-commerce platform lacking user interface from CommerceTools and Contentful as their chosen CMS platform. The development and rollout of new features were time-consuming and cumbersome, consuming substantial resources. Additionally, Daniel Wellington used an on-premise ERP system, which increased costs and complexity. With multiple stores and integrated systems, product changes took months or even years to implement, resulting in delayed time-to-market.
Since transitioning to Shopify Plus, all these issues have been thoroughly addressed. Website features that previously took months or even years to develop and launch now take only days or weeks. This practical approach allows for quicker decision-making and agile response based on market dynamics. Other notable outcomes include the rapid launch of 12 expansion stores, a 50% reduction in platform fees, and fewer resource expenditures on maintenance and development compared to before.
Website: https://global.danielwellington.com/
Industry: Fashion
Traffic: 2.773M/month
Rank: #78,900 (USA) & #63,785 (Global)
BONIA
Established in 1974, BONIA has gradually become a prestigious and irreplaceable fashion brand in Southeast Asia. After making the strategic decision to transition from Adobe Commerce to Shopify due to previous challenges with product launch speed and website responsiveness, BONIA aimed to leverage its online presence for international expansion. Recognizing the need to provide personalized experiences for customers while maintaining a consistent brand identity across different markets, BONIA also sought to ensure that managing multiple websites wouldn’t burden its team with excessive time and costs.
Therefore, BONIA upgraded to Shopify Plus. This strategic move enabled BONIA to harness the expansive capabilities of Shopify Plus storefronts, allowing them to establish multiple online storefronts alongside their flagship Malaysian website. Leveraging this capability, BONIA seamlessly integrated themes and layouts from its Malaysian store while ensuring each new store exudes its own distinct charm and is localized to specific locations. This localization was achieved through customized adjustments tailored to each specific region. Shopify Plus’s organizational admin also played a crucial role, providing BONIA with a centralized command center for all its stores.
As a result, BONIA increased its overall revenue by 10% through expansion into Singapore and saw a 25% annual increase in website traffic.
Website: https://bonia.com/
Industry: Fashion
Traffic: 108,842/month
Rank: #27,473 (Malaysia) & #1,510,285 (Global)
Ellana Cosmetics
In 2007, Ellana Cosmetics was founded with the goal of helping global consumers achieve better skin and improve their skincare knowledge. Recognizing the opportunity to reach more customers online, the brand initially started with a basic HTML website, then moved to Adobe Commerce and later WooCommerce. However, Ellana Cosmetics was dissatisfied with the results these platforms provided. The lack of robust data management tools made it difficult to personalize customer experiences across different markets, resulting in significant online sales losses.
Ellana Cosmetics switched to Shopify when their e-commerce marketing efforts were still in their infancy in the Philippines. This allowed Ellana to strengthen its technological foundation and accelerate growth and efficiency by upgrading to Shopify Plus shortly thereafter. The company leveraged various solutions to optimize managing multiple expanded storefronts, including Shopify Flow. As a result, the average order value increased by 17%, payment failure rates decreased by 40%, and online revenue increased by 50%.
Website: https://www.ellanacosmetics.com/
Industry: Cosmetics
Traffic: 88,075/month
Rank: #61,563 (Philippines) & #2,754,014 (Global)
AIMER
Founded in 1993, AIMER is one of the leading lingerie brands in China. With over 20 years of experience in designing and creating premium and luxurious lingerie, AIMER takes pride in its continuously evolving creative design team, which has developed more than 400 new products under its five main brands: AIMER, imi’s, LA CLOVER, AIMER Men, and Aimer Kids. Supported by these innovative products, AIMER has established an international presence far beyond its homeland, including regions such as North America, Europe, and the Middle East.
International sales are a crucial part of AIMER’s development strategy. However, the brand faced challenges regarding customization, taxation, and compliance with tax rules. AIMER migrated its platform to Shopify Plus, leveraging its customization capabilities to meet the needs of customers in international markets.
Additionally, utilizing Shopify Plus’s Avalara tax automation feature helped AIMER automatically calculate taxes based on the customer’s international address. Instead of manually calculating taxes, Shopify Plus accurately computed taxes for each order based on the latest tax regulations of the target market and automatically added taxes to the final checkout page, ensuring transparency in tax costs for consumers.
As a result, AIMER saw a 105% increase in monthly site visits, a 57% increase in monthly conversion rates, and a 62% increase in monthly page views.
Website: https://aimeronline.com/
Industry: Fashion
Traffic: 32,449/month
Rank: #51,992 (Hong Kong) & #1,948,207 (Global)
Final Words
In this final part of our series, we’ve delved into the inspiring journeys of Ellana Cosmetics, Dollar Shave Club, Daniel Wellington, BONIA, and AIMER. These brands exemplify how leveraging Shopify Plus can transform the challenges of international expansion into opportunities for growth and success.
As we conclude our series, it is evident that the journey to international expansion is complex but highly rewarding with the right tools and strategies. For brands looking to embark on this path, the experiences of 15 success stories will provide valuable insights and inspiration.
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15 Brands Adopt International Expansion With Shopify Plus Part 2
In Part 2 of our series, we delve into the journeys of Oh My Cream, Koh, LSKD, Glamlite, and GIVA. Each of these brands brings unique offerings to the global market, from skincare and household products to activewear and gourmet cosmetics. We explore how these companies have navigated the complexities of international expansion, overcoming challenges and seizing opportunities with the support of Shopify Plus.
GIVA
GIVA is India’s leading brand for providing luxurious and elegant gold and silver jewelry at affordable prices. Since its launch in 2019, the brand has been loved by both domestic and international customers. Consequently, within just four years, the company achieved remarkable growth, leading to the need for a more robust eCommerce system.
Initially, GIVA’s D2C system operated on Shopify, but to handle the large and increasing volume of transactions, the company upgraded to Shopify Plus. Through Shopify Plus, GIVA quickly launched additional stores in the USA and Sri Lanka, and also set up an expansion store for its sub-brand, AVNI.
GIVA leveraged the exclusive Shopify Plus feature, organizational admin setting, to seamlessly and efficiently perform actions across multiple stores, rather than managing each store individually. As a result, GIVA experienced a 100% year-over-year revenue increase compared to 2021, a 193% increase in its global customer base from April 2021 to April 2022, and reached customers in three different geographical regions.
Website: https://www.giva.co/
Industry: Jewelry
Traffic: 7.160M/month
Rank: #1,523 (India) & #21,585 (Global)
LSKD
Founded in 2007, LSKD (short for ‘Loose Kid’) is an Australian-based apparel brand specializing in high-quality athletic wear with a street style and a focus on fitness functionality. Although LSKD began as a wholesaler, it has since reinvented itself as a vibrant consumer-oriented brand with online retail at the core of its operations. The company has also made a name for itself in physical retail, opening several stores both domestically and internationally.
As LSKD planned its international expansion into the United States, the brand aimed to ensure a highly personalized customer experience. Despite having a system capable of serving shoppers in multiple countries, LSKD needed a more flexible and easily manageable system. Consequently, LSKD transitioned to Shopify Plus and used the expansion store feature to quickly and easily create a new store targeting the US market. Using the online store in the US as a springboard, LSKD opened a physical store in San Diego and pop-up shops at sports events nationwide. All these operations were smoothly run on Shopify POS.
Website: https://www.lskd.co/
Industry: Fashion
Traffic: 2.112M/month
Rank: #1,182 (Australia) & #70,075 (Global)
Oh My Cream
Oh My Cream is a French cosmetics brand founded in 2012, with an omnichannel strategy as its core focus. Oh My Cream currently operates both physical stores and an eCommerce website. As of now, the company has expanded internationally with over 20 retail stores, including two in London, and a bilingual website.
To customize and optimize the omnichannel experience, Oh My Cream implemented Shopify Plus. The unique and superior omnichannel features of Shopify Plus met Oh My Cream’s expectations. Additionally, Oh My Cream transitioned its outdated payment system to Shopify POS to collect more comprehensive customer data. After optimizing the omnichannel experience with Shopify Plus, Oh My Cream increased the average customer lifetime value by 50%, the average basket value by 25%, and enhanced data collection to implement a loyalty program.
Website: https://www.ohmycream.com/
Industry: Cosmetics
Traffic: 602,976/month
Rank: #7,537 (France) & #180,940 (Global)
Glamlite
Glamlite, a cosmetics brand founded in 2018 in Los Angeles, is renowned for its colorful lipsticks and eyeshadow palettes. Glamlite launched its e-commerce website using Shopify Plus from the beginning and initially sold products internationally. However, their growth rate was not promising due to high USPS shipping costs, long delivery times, and the inability to track international packages.
The lack of international tracking by USPS left Glamlite and their customers unaware of the whereabouts of shipments, with some customers never receiving their orders. Unsurprisingly, Glamlite’s customer retention rate and international sales were significantly lower than expected. However, after implementing Shopify Market Pro, Glamlite overcame these issues, resulting in:
- 2.25 times growth in international sales
- A 24% increase in the average order value of international sales
- A 65% increase in conversion rates in the UK market
- A 77% increase in conversion rates in the German market
Website: https://glamlite.com/
Industry: Cosmetics
Traffic: 376,734/month
Rank: #56,604 (USA) & #316,746 (Global)
Koh
Koh is a brand specializing in producing and supplying chemical-free, eco-friendly cleaning products. Two years after its establishment, Koh achieved $50 million in revenue. The eCommerce website was converting well but started to look outdated. The product line was also expanding, creating opportunities for upselling, cross-selling, and promotions that were not being fully utilized. Global expansion was also on the agenda, and Koh’s founder, Alexander, wanted a solution that would allow Koh to grow without limitations.
After operating on Shopify for some time, Koh decided to upgrade to Shopify Plus. The expansion store feature of Shopify Plus enabled Koh to scale seamlessly into new regions with custom payment tools to improve conversion rates. For example, Koh could customize the checkout process using third-party apps like Rebuy for comprehensive personalization, upselling, and cross-selling with A/B testing, and Klaviyo for better product recommendations. Finally, the Launchpad scheduling tool allowed the team at Koh to quickly set up and schedule promotional and sales events.
Website: https://koh.com/
Industry: Home and Garden
Traffic: 371,270/month
Rank: #5,902 (Australia) & #310,539 (Global)
Final Words
The stories of Oh My Cream, Koh, LSKD, Glamlite, and GIVA showcased in Part 2 of our series exemplify the dynamic possibilities that emerge when innovative brands embrace Shopify Plus for international growth. From pioneering new markets to enhancing customer experiences through tailored eCommerce solutions, these brands have demonstrated resilience, creativity, and strategic foresight in their expansion efforts.
Stay tuned for Part 3 of our series, where we’ll uncover more success stories and strategies as brands continue to thrive with Shopify Plus on their path to global expansion.
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