Jewelry eCommerce is a significant playground for many players. Exquisite jewelry pieces made from gemstones, gold, and silver are brought closer to consumers through eCommerce websites. 

Brands worldwide, including those in Vietnam, not only strive to introduce a series of creatively innovative collections but also emphasize providing a better online shopping experience for customers.

Learn more: What opportunities are open to the jewelry eCommerce? 

Let’s explore the allure of the jewelry world through the list of the 10 most notable jewelry eCommerce websites in Vietnam and around the world.

Cartier

With a history spanning over a century, Cartier has firmly established itself as a symbol of luxury and sophistication in the jewelry market.

Renowned for its exquisite and unique jewelry creations made from the finest gemstones and precious metals, including gold and silver, Cartier goes beyond merely producing and selling products.

The brand also offers services such as care, repairs, and gift packaging.

Cartier’s eCommerce website is meticulously crafted on the Salesforce Commerce Cloud, a leading open-source platform for eCommerce development. This choice ensures that the online shopping experience on Cartier’s platform is optimized to reflect the brand’s spirit and values.

The website design embraces a minimalist approach and incorporates various features such as AR, allowing customers to examine products from different angles visually. Additionally, it features an intelligent search system that provides accurate results even if customers make typing errors and allows for checking product availability at any store.

• Website: https://www.cartier.com/en-us/home
• Platform: Salesforce Commerce Cloud
• Traffic: 4.5M/month
• Ranking: 6,451 (USA) & 13,088 (Worldwide)

Tiffany & Co

Tiffany & Co. stands as a premier and globally renowned jewelry brand. Its product range includes exquisite jewelry items such as rings, necklaces, earrings, and watches, crafted from precious metals like silver, gold, and platinum, along with precious gemstones such as diamonds, pearls, and green beryl.

Tiffany & Co.’s eCommerce website is built on the Adobe Commerce platform. offers flexibility and scalability to meet custom needs and long-term development goals. Similar to Cartier, Tiffany also provides customers with various services, including product selection advice and product care.

Notably, Tiffany’s website includes an outstanding store locator feature based on the radius, enabling customers to easily identify the nearest stores based on city, zip code, and offered services, facilitating a seamless shopping experience.

• Website: https://www.tiffany.com/
• Platform: Adobe Commerce
• Traffic: 3.9M/month
• Ranking: 3,859 (USA) & 15,330 (Worldwide)

PNJ 

With over 30 years of reputation in the crafting and selling of high-end jewelry, PNJ is one of the most renowned jewelry and diamond brands in Vietnam.

PNJ offers customers a diverse and extensive selection of jewelry, catering to every need and aesthetic preference, from wedding jewelry, feng shui jewelry, diamond jewelry, colored stone jewelry, and Italian gold jewelry, to Disney and STYLE by PNJ jewelry.

PNJ’s eCommerce website is built using the PHP programming language, a popular and effective language for developing web applications. The website features a user-friendly interface, allowing customers to quickly and conveniently view, search, compare, and purchase jewelry products.

The website also includes several notable features, such as integrated diverse payment methods, product size selection, store search by province/city and district, and options for home delivery or in-store pickup.

• Website: https://pnj.com.vn/
• Platform: WooCommerce
• Traffic: 1.5M/month
• Ranking: 609 (Vietnam) & 31,342 (Worldwide)

ANA LUISA

Originating from New York, USA, ANA LUISA is a prominent jewelry brand with a vision of enhancing life through unique and luxurious jewelry pieces. ANA LUISA selects premium materials such as 14k gold, 925 sterling silver, lab-grown diamonds, and cultured pearls to create diverse collections suitable for every style and personality.

The eCommerce website of ANA LUISA is built and developed on the Shopify SaaS platform. The website features a simple and elegant design with a white color scheme, fitting seamlessly into the accessory and jewelry industry. ANA LUISA focuses on enhancing features to provide the best online shopping experience for customers.

Features include order tracking by order number and zip code, quick product view, pre-ordering with notifications upon availability, product recommendations based on viewing history, and displaying the number of products sold within the last 24 hours.

• Website: https://www.analuisa.com/
• Platform: Shopify
• Traffic: 766.5K/month
• Ranking: 16,224 (USA) & 63,302 (Worldwide)

Missoma 

Missoma is a jewelry brand hailing from London, UK, specializing in gold and silver recycled jewelry with modern, refined, and distinctive designs. The brand features several standout jewelry collections, including Lucy Williams, Harris Reed, Savi, Zenyu, Molten, and many more.

The eCommerce website design of Missoma reflects the inherent sophistication and minimalism of the jewelry industry. The website is built and developed using Shopify, facilitating easy integration with a variety of third-party applications to enhance the customer shopping experience with richness and quality.

Some notable features of Missoma include the integration of diverse payment methods, including Buy Now Pay Later with Klarna; an automatic multi-currency conversion feature based on the user’s IP; product filtering based on material and size; and the incorporation of the loyalty program “The Rewards Stack” for loyal customers.

• Website: https://www.missoma.com/
• Platform: Shopify
• Traffic: 677.9K/month
• Ranking: 41,016 (USA) & 71,199 (Worldwide)

Miansai

Founded by Michael Saiger in 2008, Miansai is a leading American jewelry brand. Miansai specializes in creating simple, elegant, and unique designs for both men’s and women’s jewelry, using carefully selected and handcrafted raw materials. The brand offers various jewelry collections, including necklaces, bracelets, rings, earrings, keychains, and many other accessories.

Miansai also utilizes the Shopify platform to build its eCommerce website, incorporating industry-specific features such as product size selection, product and collection filtering and searching, automatic currency conversion based on the user’s IP, search suggestions, and integration with social media platforms like Facebook, Pinterest, and Instagram.  

• Website: https://www.miansai.com/
• Platform: Shopify
• Traffic: 492.8K/month
• Ranking:  25,554 (USA) & 85,542 (Worldwide)

Catbird

Catbird is a high-end jewelry brand established in 2004 in New York City, USA. The brand is known for its sophisticated and artistic designs. Catbird’s products are crafted from various materials, including gold, silver, gemstones, and more.

The eCommerce platform of the Catbird jewelry website is Magento Open Source, offering exceptional flexibility that allows the brand to build a range of enhanced features for a smooth and enriching shopping experience for customers.

Some notable features on the Catbird eCommerce website include product search and filtering, product size selection, personalized jewelry customization options, and automatic currency conversion based on the user’s IP. 

Notably, the Catbird website includes a “Web Accessibility” feature, allowing customization of website accessibility, including adjusting viewing modes for users, modifying content size and alignment, and changing interface colors.

• Website: https://www.catbirdnyc.com/
• Platform: Magento Open Source
• Traffic: 487.6K/month
• Ranking: 20,501 (USA) & 95,772 (Worldwide)

Huy Thanh Jewelry

Huy Thanh Jewelry is one of the renowned jewelry brands in Vietnam. With a mission to bring beauty and value through each piece of jewelry, the brand has made a mark in the hearts of consumers with its exquisite and unique products, handcrafted from precious gemstones and metals such as gold and silver.

The Huy Thanh Jewelry eCommerce website is built on the Haravan Enterprise platform, one of the popular eCommerce platforms in Vietnam. Some notable features of the Huy Thanh Jewelry website include product filtering and search, customization of size, material, and color, as well as integration with various social platforms and payment methods.

• Website: https://www.huythanhjewelry.vn/
• Platform: Haravan Enterprise
• Traffic: 103.8K/month
• Ranking: 8,851 (Vietnam) & 392,057 (Worldwide)

EROPI 

EROPI is another prominent jewelry brand in Vietnam specializing in distributing various types of gold, silver, jewelry, gemstones, pearls, wedding jewelry, and feng shui jewelry. After many years of operation, the company has expanded its chain of stores nationwide and developed an online sales channel to meet the shopping needs of customers.

EROPI’s primary online channel is its eCommerce website, which has been invested in and built on the Magento Open Source platform. With excellent customization capabilities, this platform allows EROPI to create advanced features and flexible expansion capabilities, ensuring the long-term development goals of the business.

• Website: https://eropi.com/
• Platform: Magento Open Source
• Traffic: 95.8K/month
• Ranking: 13,832 (Vietnam) & 602,063 (Worldwide)

STONE AND STRAND

STONE AND STRAND is a jewelry brand established in 2013 in the United States. STONE AND STRAND offers a range of jewelry products, including rings, necklaces, earrings, and various other jewelry designs. All products are designed with exquisite craftsmanship and perfect details, reflecting the brand’s creative vision.

The STONE AND STRAND website is built on the Shopify eCommerce platform, one of the preferred platforms for many jewelry brands worldwide. In addition to an easily filterable and searchable product portfolio, the website also features order tracking via email and integrates multiple payment methods, including Buy Now Pay Later with Affirm.

• Website: https://www.stoneandstrand.com/
• Platform: Shopify
• Traffic: 76.6K/month
• Ranking: 153,686 (USA) & 578,874 (Worldwide)

Start your jewelry eCommerce website today!

Above are 10 amazing jewelry eCommerce websites in Vietnam and worldwide. This is evident that modern jewelry brands are not only focusing on developing their business through traditional retail channels but have rapidly embraced and expanded in the online space.

A well-designed and appealing eCommerce website not only helps these brands connect with a large pool of potential customers but also reflects their professionalism and vision.

With an in-depth understanding of eCommerce and a wealth of experience in successfully developing jewelry website projects, SECOMM will help you enhance your online presence quickly and effectively. 

Contact us or call the hotline at 02871089908 to start deploying your first jewelry eCommerce website today!