Tag Archives: Magento

The 10 Best Magento eCommerce Websites In Australia
THE 10 BEST MAGENTO ECOMMERCE WEBSITES IN AUSTRALIA

Magento is one of the most popular platforms today, allowing businesses in every industry to build customized eCommerce websites. In Australia, Magento is also highly favored and consistently chosen as the top preference for local businesses, with nearly 4000 live stores.

Let’s take a look at the top 10 leading Magento eCommerce websites in Australia in the following article.

Pet Barn

Pet Barn is a leading brand in Australia, specializing in providing products and services for pets. Over a decade, Pet Barn has earned a strong reputation among the pet-loving community in Australia, offering a wide array of safe and high-quality products. 

The Pet Barn eCommerce website is built on the Magento platform, a robust system for eCommerce and content management. By using Magento, Pet Barn can efficiently manage and operate while optimizing the online shopping experience for customers.

The flexibility, security, and ease of customization and expansion provided by Magento continually empower the brand to improve its services and cater to the ever-evolving and diverse needs of Australian customers.

The 10 Best Magento eCommerce Websites In Australia
Pet Barn

Forever New

Forever New is an Australian fashion brand, renowned for its high-quality clothing and accessories for women with an elegant and modern style. Over a decade, Forever New has gained customer trust and secured a significant position in the Australian fashion industry. 

The brand used Magento to build the eCommerce website, striving to boost its online visibility and find the most efficient operational solutions. This move played a huge role in Forever New’s digital success, enabling remarkable growth and swift adaptation to emerging trends in the market.

The 10 Best Magento eCommerce Websites In Australia
Forever New

Dick Smith

Dick Smith is one of Australia’s leading brands specializing in consumer electronics products. With a rich history and a robust reputation, Dick Smith has established a unique position in the Australian market, recognized as a trustworthy destination for technology enthusiasts seeking top-tier products.

The great customizability and scalability of Magento helped Dick Smith efficiently manage a large product portfolio and optimize the customer experience with unique features and promotional programs.

The website design not only ensures a seamless online shopping experience but also reflects the brand’s identity with a visually appealing, innovative, and user-friendly interface. The advanced search feature and product filters make it easy for customers to find their favorite items.

The 10 Best Magento eCommerce Websites In Australia
Dick Smith

Bonds

Another widely known fashion brand throughout Australia is Bonds. This brand is famous for its diverse array of fashion products for men, women, and children, offering a variety of styles, and sizes, as well as ensuring durability and safety. 

Magento, a top-tier eCommerce platform, has delivered numerous advantages to Bonds. The flexibility in managing products, high customization, and easy scalability have aided Bonds in maintaining diversity in its collection and swiftly adapting to market trends.

The Bonds eCommerce website showcases the brand’s sophistication through a visually appealing user interface and provides advanced search features, secure payment processes, and detailed product information. This ensures that Bonds not only retains its current customer base but also attracts the attention of newcomers looking to experience the comfort and distinctive style of the brand.

The 10 Best Magento eCommerce Websites In Australia
Bonds

Bed Bath N` Table

Bed Bath N’ Table is a renowned brand in Australia, specializing in providing furniture and decorations for bedrooms, bathrooms, and dining areas. With a focus on quality and beautiful design, Bed Bath N’ Table has been promoted as an ideal destination for those seeking a luxurious and comfortable living space. 

The eCommerce website, built with Magento, offers flexible customization and scalability. The website impresses with a user-friendly interface, an advanced search system, a secure payment process, and optimization. 

Moreover, the brand provides useful information about home decor and helpful cleaning tips. To date, Bed Bath N’ Table is not only a reliable furniture shopping destination but also a place for customers to find inspiration and ideas to decorate their living spaces.

The 10 Best Magento eCommerce Websites In Australia
Bed Bath N` Table

Sussan 

Sussan, a long-established and reputable fashion brand in the Australian market, has won the hearts of consumers through the blend of modern style and comfort. Over 80 years, Sussan has become an icon in the Australian fashion industry, known for creating outfits that reflect the confidence and creativity of modern women. 

The eCommerce website of Sussan is a good destination for fashion enthusiasts seeking quality products. Developed on the Magento platform, the website helps Sussan deliver an optimal customer experience and enhance operational efficiency.

Moreover, the website integrates secure and convenient payment features, offering detailed insights into product information and origins. This creates an interesting and reliable shopping experience for Sussan’s customers.

The 10 Best Magento eCommerce Websites In Australia
Sussan

Kath Mandu

Kathmandu, a well-known brand specializing in outdoor apparel and equipment for adventure and sports, has made a notable contribution to enhancing the excitement and comfort of outdoor living. The Magento-developed eCommerce website of Kathmandu offers a rich customer experience that can be easily customized and expanded based on business needs.

Alongside the optimized shopping experience, Kathmandu provides enticing discounts and promotional programs to attract new customers and retain the loyalty of existing ones.

The 10 Best Magento eCommerce Websites In Australia
Kath Mandu

Sportsgirl

Sportsgirl, a renowned fashion brand in Australia, has dominated the market with innovation and diversity in its women’s fashion collections. Over 70 years, Sportsgirl isn’t just a shopping destination but also a source of inspiration for personal style, blending the latest fashion trends with a unique flair. 

Sportsgirl’s eCommerce website, powered by Magento, allows the brand to deliver an optimal customer experience while effortlessly customizing features and expanding the system to meet the evolving needs and trends of the market.

Moreover, Sportsgirl provides customers with appealing offers, including discounts, buy one get one free promotion, free shipping, gift card giveaways, and a variety of payment methods.

The 10 Best Magento eCommerce Websites In Australia
Sportsgirl

King Living

Another well-known Australian furniture brand on this list is King Living. This brand has become an icon of luxury and innovation in creating high-quality furniture products.

King Living’s eCommerce website is a reliable online shopping destination for customers seeking the most convenient solutions for furniture purchases. The website is built and developed on the Magento platform, allowing King Living to freely customize unique features specific to the industry to provide the best online shopping experience for customers. 

Notable features include 360-degree viewing, VR/AR capabilities, product specification viewing and downloading, one-page checkout, and more. After over 40 years, King Living has built a strong reputation in the consumer community, particularly among those who appreciate the value of upscale living spaces.

The 10 Best Magento eCommerce Websites In Australia
King Living

Chemist Direct

Chemist Direct is a leading brand in the Australian market, offering a wide range of healthcare and beauty products and services. The brand not only provides a diverse selection of medications, vitamins, and beauty items but also prioritizes delivering quality healthcare information to empower customers in effective at-home health management. 

Utilizing Magento for its eCommerce website, Chemist Direct can tailor unique features to enhance customers’ shopping experiences. The website offers a variety of products from multiple brands and diverse payment methods, including the Buy Now Pay Later option.  

Moreover, with advanced search functionality and a secure and simple payment process, the Chemist Direct website stands out, making it easy for customers to find and purchase high-quality healthcare and beauty products.

The 10 Best Magento eCommerce Websites In Australia
Chemist Direct

Build Your First Magento eCommerce Website Now!

Above are 10 eCommerce websites in Australia, notable for being built on the Magento platform. These brands have effectively utilized Magento’s customizable and flexible features to introduce unique features, ultimately enhancing the overall customer shopping experience.

With extensive experience in successfully developing Magento eCommerce projects for various Australian clients such as Laybyland, Jasnor, RodShop, Trentham Estate,

etc, SECOMM boasts a team of highly skilled experts with advanced technical skills and a deep understanding of the eCommerce landscape.

For further details about the Magento platform, please contact SECOMM or call the hotline at (+84)28 7108 9908!

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The 5 Most Popular eCommerce Platforms in Australia
THE 5 MOST POPULAR ECOMMERCE PLATFORMS IN AUSTRALIA

The Australian eCommerce world is continually evolving alongside the constant emergence of technological solutions. As a result, there is an increasing and diverse range of choices for eCommerce platforms. 

This presents both an advantage and a challenge for businesses, as selecting the right platform for building an eCommerce website is a crucial first step.

Below are the top 5 leading eCommerce platforms in Australia.

Learn more: Top 10 most-visited eCommerce websites in Australia

Magento

Magento is a globally popular open-source platform, and its prevalence extends to Australia as well.  According to BuiltWith, there are currently more than 4000 live websites in Australia utilizing the platform.

With its high flexibility, businesses can effortlessly tailor features and scale the system according to their unique business requirements.

Presently, Magento provides businesses with two versions: Open Source (Free) and Adobe Commerce (Paid).

The 5 Most Popular eCommerce Platforms in Australia
Magento (Adobe Commerce)

Pros:

  • Best for large businesses with complex customization needs and high-budget investments.
  • High customization and scalability capabilities.
  • Rich built-in features and advanced functionalities compared to SaaS platforms.
  • No limit on sales volume.
  • Diverse range of extensions available.
  • Large user community.

Cons:

  • Requires a high level of technical expertise.
  • Deployment time is relatively long.
  • Initial costs are high.

Core feature:

  • Multi-brand solution
  • Inventory management
  • Headless Commerce implementation
  • Loyalty program development
  • Advanced search
  • High-security measures
  • Progressive Web Apps (PWA)
  • Advanced SEO

Pricing:

  • The cost to implement Magento Open Source is approximately $20,000 – $50,000 per project in the first year and the time to go live ranges from 3 to 6 months depending on the project’s complexity.
  • The estimated cost to implement Adobe Commerce is around $100,000 – $150,000 per project in the first year, with the time to go live ranging from 6 months to 1 year depending on the project’s complexity.

Learn more: Top Magento eCommerce websites in Australia

Shopify

Shopify is a popular SaaS platform with over 4.8 million active websites. In Australia alone, over 150 thousand online stores are operating on the platform.

Recently, the premium version of Shopify, ‘Plus,’ has garnered attention from businesses across various sectors in Australia.

These businesses may have previously deployed different eCommerce platforms and later switched to the Plus to seek a superior solution. Some businesses initially launched websites with core plans and later upgraded to ‘Plus’ to optimize their operations.

The 5 Most Popular eCommerce Platforms in Australia
Shopify

Learn more: Top eCommerce websites upgrade to Shopify Plus 

Pros:

  • User-friendly interface
  • Provides drag-and-drop builder
  • High scalability and customizability, especially with the ‘Plus’ package
  • Diverse range of unique themes suitable for various industries
  • Extensive app store 
  • Supports multiple local payment gateways
  • 24/7 customer support
  • Rich learning resources
  • Large user community

Cons:

  • On-going costs increase over time 
  • Limited customizability and scalability in core Shopify plans
  • The eCommerce system relies on Shopify

Core feature:

  • Point-Of-Sale (POS)
  • Email Marketing
  • Blogging
  • SEO
  • Multi-marketplace selling
  • Automation (for Plus merchants)
  • Headless Commerce (for Plus merchants)
  • Composable Commerce (for Plus merchants)
  • Omnichannel (for Plus merchants)

Pricing

Here are Shopify pricing plans:

The 5 Most Popular eCommerce Platforms in Australia
Shopify Pricing

BigCommerce

BigCommerce is another popular SaaS platform worldwide, with over 43 thousand active websites. In Australia, there are more than 2 thousand active BigCommerce websites.

The standout feature of this SaaS platform is its integrated features, enabling businesses of all sizes and technical expertise to deploy eCommerce websites quickly. In addition to standard solution packages, BigCommerce offers an ‘Enterprise’ version tailored for large businesses with custom pricing.

Learn more: Top 10 eCommerce websites using BigCommerce 

The 5 Most Popular eCommerce Platforms in Australia
BigCommerce

Pros:

  • User-friendly interface
  • Best for businesses of all sizes
  • Rich integrated features
  • 24/7 customer support
  • Diverse affordable pricing plans
  • No transaction fee
  • More than 65 popular payment gateways
  • Variety of themes and extensions

Cons:

  • Limited online sales volumes
  • On-going costs increase over time
  • Limited customizability
  • The eCommerce system relies on BigCommerce

Core feature:

  • Point-Of-Sales (POS)
  • Blogging
  • SEO
  • In-depth analytics and reporting
  • Multi-marketplace selling
  • Headless Commerce (Best for ‘Enterprise’ businesses)
  • Automation (Best for ‘Enterprise’ businesses)
  • Omnichannel (Best for ‘Enterprise’ businesses)

Pricing

Here are BigCommerce pricing plans:

The 5 Most Popular eCommerce Platforms in Australia
BigCommerce pricing

WooCommerce

WooCommerce, a free and open-source WordPress plugin, enables brands to integrate eCommerce functionality into their existing WordPress websites.

With just a few clicks, the WooCommerce plugin helps convert a standard WordPress site into a fully-featured eCommerce platform, complete with essential features and easy customization.

Learn more: 20 websites using WooCommerce

The 5 Most Popular eCommerce Platforms in Australia
WooCommerce

Pros:

  • Free and open-source
  • Seamless integration with WordPress
  • User-friendly interface
  • Large user community
  • In-depth analytics and reporting
  • Support for various products and payment methods

Cons:

  • Lack of support for technical and security issues
  • Some integrations demand advanced technical skills
  • Relies on the WordPress system
  • Multilingual deployment may sometimes have limitations.
  • Potential costs may accrue over time

Core feature:

  • Multi-marketplace selling
  • Selling a diverse range of products
  • Remote operation with a mobile app
  • Customization and expansion
  • Blogging
  • SEO

Pricing: Free to use. However, some integrations with other plugins may incur charges.

OpenCart

OpenCart is a globally popular open-source platform, powering over 900 thousand active websites worldwide. In Australia, it has gained popularity with more than 2 thousand active OpenCart websites, establishing itself as a favored open-source platform in the country, following Magento.

Founded by Daniel Kerr in 1998, OpenCart operates as open-source software, utilizing the PHP programming language. It currently offers two versions: Free (Free-to-use version) and Cloud Store (Paid version).

The 5 Most Popular eCommerce Platforms in Australia
OpenCart

Learn more: Top OpenCart websites

Pros:

  • User-friendly interface
  • Extensive library of themes and apps
  • Flexible customizability and scalability
  • No transaction fees

Cons:

  • Requires strong technical skills
  • Lacks advanced extension features
  • Many hidden costs

Core feature:

  • Diverse payment and delivery methods
  • Multilingual capabilities
  • Multi-marketplace selling
  • Seamless management of products, orders, and inventory
  • Headless Commerce deployment
  • Blogging
  • SEO

Pricing:

Free for the Free version. For the Cloud Store version, the specific costs are as follows:

The 5 Most Popular eCommerce Platforms in Australia
OpenCart pricing

On Final Words

Above are 10 eCommerce platforms preferred by businesses in Australia when establishing their online stores. Each business will make its decision based on factors like scale, business model, and specific deployment requirements. 

With over 10 years of experience collaborating with various Australian businesses such as Laybyland, RodShop, Trentham Estate, Jasnor, etc., to build eCommerce websites, SECOMM now possesses a team of highly skilled technical experts and a deep understanding of the Australian market.

For personalized advice on the best-suited platforms for your business, contact us or call the hotline (+84)28 7108 9908 today!

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Top 10 Most-Visited eCommerce Websites In Australia
TOP 10 MOST-VISTED ECOMMERCE WEBSITES IN AUSTRALIA

In Australia, shopping on eCommerce websites has become an essential trend. Over time, there has been a growing demand for an enhanced online shopping experience among Australian customers. This requires businesses to seek solutions to optimize their websites to provide a unique and efficient customer experience. 

Here are 10 leading Australian brands dedicated meticulous efforts to refining the eCommerce experience, thereby gaining customer satisfaction and trust.

JB Hi-Fi

JB Hi-Fi is a retail chain headquartered in Australia, specializing in electronics, household goods, and entertainment products. It was founded in 1974 in Melbourne by John Barbuto (JB) and his wife, Judy Barbuto (the JB Hi-Fi name is a combination of the initials of John’s name and Judy’s name).

Top 10 Most-Visited eCommerce Websites In Australia
JB Hi-Fi

Alongside its brick-and-mortar stores in Australia and New Zealand, the brand also maintains an eCommerce website and a mobile app. These two primary channels enable customers to shop online and stay updated on various offers and promotions.

Beyond offering a diverse range of high-quality consumer electronics, JB Hi-Fi places a strong emphasis on providing customer support services both online and offline, aiming to deliver the optimal customer shopping experience.

Coles

Coles is a leading supermarket and retail chain in Australia. Established in 1914, the brand has since experienced impressive expansion and development, emerging as one of the major names in the Australian retail industry.

Top 10 Most-Visited eCommerce Websites In Australia
Coles

Coles offers online shopping services through its user-friendly eCommerce website and mobile app. The Australian brand also ensures competitive pricing and consistently introduces promotional initiatives, providing customers with a diverse array of options.

  • Website: https://www.coles.com.au/
  • Industry: Online Grocery
  • Platform: HCL Commerce
  • Traffic: 18.3M/month
  • Ranking: 40 (Australia) & 2,270 (Worldwide)

The ICONIC

The ICONIC is an Australian eCommerce website specializing in fashion and footwear. Established in 2011, the brand swiftly captured attention, evolving into a premier online shopping destination for fashion enthusiasts in both Australia and New Zealand.

At The ICONIC, customers can easily discover their preferred products from a diverse selection of globally renowned brands, including Levi’s, Adidas, Lacoste, Polo Ralph Lauren, and more.

Top 10 Most-Visited eCommerce Websites In Australia
The Iconic

The ICONIC’s website is optimized to help customers browse products, place orders, and track their shipments effortlessly. Beyond providing a unique online shopping experience, The ICONIC regularly updates fashion trends and offers informative content for its customers.

  • Website: https://www.theiconic.com.au/
  • Industry: Fashion
  • Platform: PHP programming language
  • Traffic: 10.3M/month
  • Ranking: 72 (Australia) & 4,157 (Worldwide)

Cotton on

Cotton On was established in 1991 by Nigel Austin in Geelong, Australia. The brand offers a wide range of fashion products, including clothing for men, women, and children, footwear, accessories, underwear, and even home goods and interior decorations in some stores.

Top 10 Most-Visited eCommerce Websites In Australia
Cotton On

Cotton On has an extensive network of stores worldwide, with a presence not only in Australia but also in many other countries such as the United States, Canada, the United Kingdom, and various Asian countries. Therefore, an eCommerce website system has been built and developed with Salesforce Commerce Cloud (SFCC) to cater to the specific needs of each customer segment in different markets.

  • Website: https://cottonon.com/AU/
  • Industry: Fashion
  • Platform: Salesforce Commerce Cloud (SFCC)
  • Traffic: 9.2M/month
  • Ranking: 144 (Australia) & 5,182 (Worldwide)

Sephora Australia

Sephora is a leading global retail chain specializing in cosmetics and beauty products. The brand is headquartered in Paris, France, and has expanded rapidly, establishing its presence in numerous countries across Europe, North America, Asia, and the Middle East.

Top 10 Most-Visited eCommerce Websites In Australia
Sephora

In Australia, Sephora is recognized as a go-to destination for purchasing cosmetics, both online and in-store. Sephora’s eCommerce website and mobile app boast various specialized features designed to elevate the customer experience. Moreover, the successful implementation of a loyalty program by Sephora across multiple markets serves as a valuable lesson for many other eCommerce enterprises.

  • Website: https://www.sephora.com.au/
  • Industry: Fashion
  • Platform: PHP programming language
  • Traffic: 2.4M/month
  • Ranking: 253 (Australia) & 18,668 (Worldwide)

Forever New

Founded in Australia in 2006, Forever New is an international fashion brand that specializes in designing and manufacturing women’s fashion collections. The brand is renowned for offering customers products with a sophisticated and feminine style.

Since its inception, Forever New has experienced rapid growth and expanded its business not only in Australia but also in various other countries, including New Zealand, China, India, South Africa, and numerous European nations.

Top 10 Most-Visited eCommerce Websites In Australia
Forever New

To meet the challenges of expansion and customization, Forever New opted for Magento Open Source to build its eCommerce system. Leveraging Magento, the brand has incorporated a range of advanced and specialized features alongside essential functionalities to enhance the online shopping experience for its customers.

  • Website: https://www.forevernew.com.au/
  • Industry: Fashion
  • Platform: Magento Open Source
  • Traffic: 1.7M/month
  • Ranking: 393 (Australia) & 28,442 (Worldwide)

Dick Smith

Dick Smith is the name of a renowned Australian entrepreneur, Richard “Dick” Smith, who founded this brand in 1968. In its early years, Dick Smith focused on providing electronic products and components. 

The brand quickly grew and expanded its product portfolio from electronic appliances, computers, mobile phones, cameras, and tech toys to other technology and entertainment-related products.

Top 10 Most-Visited eCommerce Websites In Australia
Dick Smith

Dick Smith’s eCommerce website is built on the Magento platform. This has helped Dick Smith enhance its presence in both online retail and traditional retail stores, allowing the brand to reach a large audience through an optimized shopping experience.

  • Website: https://www.dicksmith.com.au/da/
  • Industry: Consumer electronics
  • Platform: Magento Open Source
  • Traffic: 1.6M/month
  • Ranking: 611 (Australia) & 38,095 (Worldwide)

Bed Bath N` Table

Bed Bath N’ Table is a well-known brand specializing in furniture, home decor, and household items in Australia.

Its eCommerce website offers a diverse array of products for the living room, bathroom, dining area, and bedroom. Customers can easily discover items such as blankets, pillows, bedding sets, decorations, lamps, cookware, tableware, and numerous other products.

Top 10 Most-Visited eCommerce Websites In Australia
Bed Bath N` Table

In addition, Bed Bath N’ Table provides various payment methods and implements a loyalty program to enhance the shopping experience for customers, ultimately boosting conversion rates and sales.

Over the years, through a commitment to professionalism and prioritizing customer experience, Bed Bath N’ Table has solidified its presence throughout the regions of Australia and New Zealand.

Glue Store

Established in 1990, Glue Store is an Australian fashion retail chain specializing in products from popular brands, especially those favored by the youth. Over the years, Glue Store has swiftly expanded to become a go-to fashion shopping destination in the Australia and New Zealand region.

Currently, Glue Store collaborates with a variety of renowned brands, including Adidas, Nike, Tommy Hilfiger, Calvin Klein, Puma, and various streetwear labels.

Top 10 Most-Visited eCommerce Websites In Australia
Glue Store

In addition to its traditional store chain, Glue Store offers customers an online shopping experience through an eCommerce website built on the Shopify platform. The website boasts a uniquely designed interface with advanced features, particularly enhancing the customer experience, notably during the checkout process.

Furthermore, Glue Store consistently introduces appealing promotional programs to attract and retain its customer base.

  • Website: gluestore.com.au
  • Industry: Fashion
  • Platform: Shopify
  • Traffic: 1.1M/month
  • Ranking: 684 (Australia) & 47,751 (Worldwide)

Chemist Direct

The eCommerce website Chemist Direct has become quite familiar to Australian consumers in recent years. It is a reliable destination for purchasing beauty products, personal care items, prescription and non-prescription medications, as well as medical equipment.

Top 10 Most-Visited eCommerce Websites In Australia
Chemist Direct

With a diverse and extensive product catalog, Chemist Direct has developed its eCommerce system on Magento to leverage the flexibility and easy scalability of this platform. Through Magento, the Chemist Direct team can easily develop and customize numerous advanced features, making searching, browsing, ordering, and payment more straightforward.

When it comes to payments, the brand implements Buy Now Pay Later with Afterpay and Zip, alongside traditional payment methods, allowing customers additional choices and flexibility when making purchases.

  • Website: https://www.chemistdirect.com.au/
  • Industry: Online Pharmacy
  • Platform: Magento Open Source
  • Traffic: 209.2K/month
  • Ranking: 2,889 (Australia) & 171,631 (Worldwide)

On Final Words

Here are the leading 10 eCommerce websites in Australia. Utilizing advanced platforms like Magento, Shopify, and SFCC, these brands have delivered an optimal online shopping experience, successfully attracting both local and international consumers.

Throughout years of growth, SECOMM, in collaboration with numerous Australian clients, has proudly contributed to the creation of exceptional eCommerce websites. Noteworthy projects include partnerships with Laybyland, Jasnor, Rod Shop, and others.

Contact SECOMM or call directly at the hotline (+84)28 7108 9908 to get started!

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Migrating from Magento to Shopify Plus: Is It Worth It?
MIGRATING FROM MAGENTO TO SHOPIFY PLUS: IS IT WORTH IT?

Migrating from Magento to Shopify Plus is a strategic decision that many businesses are considering. While Magento holds a prominent position in the eCommerce market, the ongoing trend of switching to Shopify Plus has raised questions about its reasons, prompting a comparison between the two platforms. Join us in exploring these aspects in this article.

Learn more: Adobe Commerce vs Shopify Plus

What is Magento?

Magento is an open-source eCommerce platform with over 140,000 active websites and was acquired by Adobe in 2018. It offers many advanced features, allowing you to tailor your eCommerce websites. 

It has two versions: Magento Open Source, a free option to download and install on your servers, and Adobe Commerce (formerly Magento Enterprise), a paid version with premium features such as Adobe’s hosting and security services.

What is Shopify Plus?

Shopify Plus stands out as Shopify’s advanced SaaS eCommerce platform tailored for large and rapidly growing enterprises. With high scalability, it can handle surges in traffic and sales volumes reaching billions of dollars. 

By leveraging Shopify Plus, you can benefit from a robust infrastructure that facilitates easy customization and centralized management of multiple stores, brands, languages, and currencies through a dashboard.

Also, the platform offers a range of superior solutions to enhance eCommerce operations, including Shop Pay, Shopify Flow, LaunchPad, Shopify Scripts, and more.

Why do businesses move away from Magento?

Many businesses opt to move away from the Magento platform in pursuit of a more optimal solution for their eCommerce websites. However, the following two reasons are widely regarded as the most prevalent.

Magento 1 is no longer available

After launching the Magento 2 (M2) version, the company has declared they’ll no longer support the Magento 1 (M1) version. This means that if you’re using the older version, you won’t receive security updates, bug fixes, and technical assistance. 

So, the platform encourages their customers to upgrade to M2 to ensure continued technical support, enhanced security, and access to a variety of new and advanced features.

However, the upgrade process is complex, requiring significant investment in terms of cost and time for source code and interface customization. It may force you to halt your eCommerce operations.

In case you want to keep operating M1 alongside the update process, there’s a potential risk of disrupting system operations, causing significant disruptions to the customer experience, and ultimately affecting sales.

Moreover, there’s also a potential risk of compatibility issues, as some features and modules initially built on M1 may require significant customization to operate effectively on M2.

Faced with these risks, some businesses opt not to upgrade but rather switch to an alternative eCommerce platform. Frequently, these businesses turn to SaaS platforms that offer robust technical support and readily available solutions.

Learn more: M1 vs M2

Magento 2 requires high technical skills

Some businesses that have upgraded and used M2 for a while have realized that it may not be the best choice. Developing and maintaining a M2 website requires high technical expertise, especially if you want to integrate and customize specific features.

If you don’t have a sufficiently professional technical team or inefficiently collaborate with deployment partners, the customization process is even more complex. 

Plus, while the open-source platform offers high scalability, it lacks flexibility. So, if you don’t set up and build your system properly, it may get issues during peak shopping times, leading to crashes and interruptions.

This, in turn, customers to be unable to access the website for purchases, causing significant harm to your brand.

Learn more: The costs of building a Magento eCommerce website

Migrating from Magento to Shopify Plus: Is It Worth It?
Reasons to move away from Magento

Reasons to move to Shopify Plus

  • Easy to use: The platform is well-designed with an intuitive interface, allowing you to efficiently manage and enhance your eCommerce websites without the need for advanced technical skills, unlike Magento.
  • Swift Time-To-Launch: Using Shopify Plus infrastructure, you can launch your eCommerce website in just 2 to 5 months. In comparison, launching with Magento typically takes around 3-6 months.
  • App Ecosystem: With Shopify Plus Certified Apps, you have easy access to an application ecosystem specially developed for ‘Plus’, as well as third-party applications.
  • Automated Scaling:  ‘Plus’ uses cloud architecture and automatic scaling processes, allowing the website to automatically scale when there is a need for additional resources. This ensures the website can withstand sudden traffic increases, particularly crucial during major shopping events. In contrast, Magento requires IT team intervention, and each adjustment may impact system operations.
  • Seamless Integration: Shopify Plus offers APIs, helping you with smooth and straightforward integration with third-party systems such as ERP, CRM, and PIM to improve data management and streamline business processes. Conversely, integrating with third-party systems on the open-source platform is more complex, requiring significant technical intervention and a knowledgeable technical team to ensure successful integration.  

Learn more: 15 reasons why you should migrate to Shopify Plus

Migrating from Magento to Shopify Plus: Is It Worth It?
Why you should move to the ‘Plus’

Brands migrate from Magento to Shopify Plus

Below are some brands that have previously embraced eCommerce using Magento and switched to Shopify Plus to reduce technical complexities and costs.

Gymshark

Gymshark, a UK-based brand specializing in sportswear and fitness fashion, has emerged as a prominent and favored global sportswear brand since its inception in 2012.

Facing a website crash during the bustling Black Friday shopping season, Gymshark, previously on Magento, made the strategic decision to switch to Shopify Plus.

Despite time and financial investments in repairing and maintaining the system, there was no guarantee of long-term effectiveness. 

Upon switching to Shopify Plus, Gymshark capitalized on available solutions such as Shopify POS to elevate both online and offline shopping experiences. The implementation of Shopify Scripts, an exclusive tool for the ‘Plus’ merchants, allowed them to customize and optimize the checkout process.

By using this advanced SaaS platform, Gymshark significantly boosted conversion rates and sales, particularly during major year-end shopping events. This success has firmly established Gymshark as one of the fastest-growing brands globally.

Migrating from Magento to Shopify Plus: Is It Worth It?
Gymshark

Bombas

Founded in the United States in 2013, Bombas is a brand specializing in the manufacturing and retail of socks. Renowned for its “buy one, donate one” approach, Bombas pledges to donate a pair of socks to those in need for every pair sold. 

Bombas faced website crashes on its previous Magento platform, occurring during Shark Tank program airings and major shopping events like Black Friday and Cyber Monday. These disruptions led to substantial financial losses and incurred significant fees for system repairs over an extended period.

To capitalize on the seamless scalability offered by Shopify Plus, Bombas moved away from the previous. The Bombas website remained resilient during significant year-end shopping events.

The brand not only recouped its investment quickly but also witnessed a remarkable 300% surge in sales compared to the same period the previous year.

Migrating from Magento to Shopify Plus: Is It Worth It?
Bombas

Jack Rogers

Jack Rogers, an iconic American brand specializing in footwear and fashion accessories, has enjoyed widespread recognition globally for an extended period. The brand is not only distinguished for its use of the highest-quality materials in crafting sophisticated and luxurious footwear but also for its global prestige. 

After running on the Magento platform for a while, Jack Roger’s eCommerce website started experiencing issues. Each minor update incurred significant time and costs, leading to the decision to switch to Shopify Plus. This move aimed to find a cost-effective solution for operations and maintain the overall stability of the system.

Jack Rogers implemented Shopify Flow to automate both operational and sales processes. The brand also integrated various third-party applications such as Smile, Gorgias, and more to augment the eCommerce efficiency.                                                                                                                                                                                                                                          

Learn more

 

Migrating from Magento to Shopify Plus: Is It Worth It?
Jack Rogers

Things to keep in mind when migrating from Magento to Shopify Plus

Below are some notes to consider during the platform migration process.

Data migration

There are several methods to migrate data to the Shopify Plus system, such as automated migration, manual migration, and data import/export. You can choose one of these methods or deploy all of them to streamline the migration process and enhance data accuracy. 

Customer data

  • Customer Accounts: Ensure that all customer account information, including names, addresses, emails, and purchase history, is accurately migrated.
  • Passwords: You can provide customers with the opportunity to reset their passwords or use verification methods to ensure the security of the information.

Product data

  • Product Information: Accurately convert product descriptions, images, prices, and detailed information.
  • Product Categories: Ensure that the product category structure is uniformly converted, and each product is assigned to the correct category.

Transaction data

  • Order History: Convert the entire order history of customers to maintain transaction information and shopping history.
  • Payment Information: Ensure that customer payment information is converted without compromising security.

System architecture re-design

Switching an eCommerce platform in general and specifically migrating from Magento to Shopify Plus is a complex process that demands detailed planning, precision, and an investment in both budget and time, along with technical expertise.

Therefore, solution architects need to strategize to redesign the system, encompassing system architecture, infrastructure, technology, performance monitoring tools, etc.

Website optimization

When deciding to switch to Shopify Plus, there are some things related to website optimization you need to keep in mind. The URL structure of the two platforms differ, so you should check the navigation of all web pages to ensure the preservation of SEO value and user redirection to the correct pages. 

During the platform migration process, a temporary decrease in rankings on search engines like Google or Bing is normal and not a cause for concern. These search engines may take a few days to process the new website and update essential indices.

Migrating from Magento to Shopify Plus: Is It Worth It?
What to consider for the platform migration

Looking for a professional partner?

Lately, Shopify Plus has emerged as the preferred choice for businesses making the move from the Magento world.

Having extensive experience in developing eCommerce websites on both eCommerce platforms, and successfully executing the Shopify Plus migrations, SECOMM has become a reliable technology partner for many large enterprises such as Vinamilk and Suzuverse.

Contact SECOMM or call directly at the hotline (028 7108 9908) to start the project of the Magento to Shopify Plus platform migration process tailored to your business.

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15 Brands Migrate from Magento to Shopify Plus Pt.3
15 BRANDS MIGRATE FROM MAGENTO TO SHOPIFY PLUS PT.3

Building upon the narratives in parts 1 and 2, this third part invites you to delve into the stories of the remaining brands within the series of 15 that migrate from Magento to Shopify Plus. Explore how this strategic decision has led to their success in terms of sales and paved the way for sustainable growth in the future.

Learn more:

Beard & Blade

Beard & Blade is a wholesale business specializing in providing products for hair styling, beard care, and beauty and skincare for men. The brand is known for offering high-quality products tailored for men who aim to maintain their appearance and well-being.

Beard & Blade’s wholesale website was initially built and developed on the Magento eCommerce platform. However, according to the Beard & Blade team, operating the wholesale system on this platform proved to be challenging and required numerous manual tasks.

This resulted in time loss, and the overall cost for their wholesale system to operate on Magento was a considerable amount. Therefore, the brand decided to revamp its platform with Shopify Plus.

After considerable efforts, Beard & Blade’s Shopify Plus wholesale website for men’s products was officially launched.

By utilizing Shopify Plus’s dedicated solutions for wholesalers, Beard & Blade was able to automate inventory management, customize product pricing, and set discount levels based on the quantity of products ordered.

In contrast to the previous operational experience on Magento, wholesale orders on Shopify Plus are processed consistently, without interruptions, and without requiring manual tasks, thus avoiding disruptions to the customer experience.

Since the launch of the new website on Shopify Plus, Beard & Blade’s wholesale revenue has increased by 100%, and the average order value (AOV) for wholesale is five times higher than the retail AOV.

15 Brands Migrate from Magento to Shopify Plus Pt.3
Beard & Blade

Milligram

Milligram is a fashion and stationery brand headquartered in Melbourne, Australia. The brand primarily focuses on producing and providing stationery products, including notebooks, pens, and bags made from premium materials with unique designs.

Initially, Milligram built its eCommerce website on the Shopify platform, and later, in pursuit of brand growth, switched to using the Magento platform. After a while, as Milligram expanded its scale with more offline stores, the Magento website system started to operate slowly, and the backend database was overloaded.

Errors and delays occurred during updates, causing disruptions beyond the normal timeframe. Therefore, Milligram returned to Shopify, but this time opting for the advanced version – Shopify Plus.

Leveraging the available solutions of Shopify Plus, Milligram built and customized advanced features, such as an enhanced search function, to provide an optimal shopping experience for customers.

The platform transition from Magento to Shopify Plus was swift and smooth. Milligram easily executes promotional campaigns, uploads products without requiring technical skills, and finds managing and operating the Shopify Plus system more straightforward compared to Magento.

This allows Milligram to focus wholeheartedly on sales, marketing, and enhancing customer relationships.

15 Brands Migrate from Magento to Shopify Plus Pt.3
Milligram
  • Website: https://milligram.com/
  • Industry: Home Furnishing
  • Traffic: 152.7K/month
  • Ranking: 4,971 (Australia) & 262,058 (Worldwide)

Eden Park

Eden Park is a prestigious fashion brand originating from France, renowned for its high-end sportswear and fashion products. The brand specializes in providing premium sports and fashion items, with their collections often combining a blend of comfortable and luxurious styles.

In 2021, Eden Park turned its attention to Shopify when contemplating entry into the U.S. market. Moreover, at that time, Eden Park’s eCommerce website faced numerous operational issues.

Bastien Borget, the eCommerce Director of Eden Park, admitted that the business spent approximately 80% of its time operating the Magento website, yet the system consistently experienced errors, and the maintenance incurred substantial costs.

During Black Friday, the Magento website crashed due to overload from a sudden surge in traffic. At that point, Eden Park decided to revamp its platform with Shopify Plus, utilizing solutions within the Shopify ecosystem such as Shopify Payment and Shopify Flow.

Additionally, the superior integration capabilities of Shopify Plus allowed Eden Park to seamlessly integrate with third-party applications like Klaviyo, Gorgias, and Babak.

Eden Park’s Shopify Plus eCommerce website took less than 2 months to launch. One year after the introduction of the new website, Eden Park’s revenue increased by 30%, and the conversion rate rose by 48%.

The solutions provided by Shopify Plus alleviated the operational burden for Eden Park, allowing the business to allocate more time to marketing and sales rather than website maintenance, contributing to impressive business results.

15 Brands Migrate from Magento to Shopify Plus Pt.3
Eden Park

Jack Rogers

Jack Rogers is a renowned footwear and fashion accessories brand headquartered in New York, USA. The brand is known for producing stylish sandals with traditional designs and premium materials, making Jack Rogers an icon of aristocratic fashion.

For a prominent fashion brand like Jack Rogers, utilizing a website as a potential sales channel remains crucial. However, the Jack Rogers website operating on the Magento platform began experiencing errors after a certain period.

Tasks such as repairs, changes, system operations, or running marketing campaigns consumed a significant amount of time for the technical team, leading to higher costs for Jack Rogers.

Moreover, inventory management posed challenges, with overselling issues occurring, and inaccuracies in the system’s quantity calculations resulting in revenue loss and a suboptimal customer experience.

Therefore, the Jack Rogers team sought to simplify their system, implement automation processes, and reduce technical burdens to focus on more critical business tasks.

The migration from the Magento platform to Shopify Plus helped Jack Rogers address these challenges. The new Jack Rogers website leveraged Shopify Flow solutions to automate operational, marketing, and sales processes, saving considerable time and labor compared to the manual processes of the previous Magento website.

Jack Rogers also utilized Shopify Plus Certified App applications to enhance the customer experience, including Returnly, Smile, Gorgias, and others.

During the Covid-19 social distancing period, Jack Rogers’ Shopify Plus website became the primary sales channel for the brand, experiencing a 60% increase in website traffic and a 30% increase in conversion rates.

15 Brands Migrate from Magento to Shopify Plus Pt.3
Jack Rogers

Skin Inc

Skin Inc is a skincare brand based in Singapore, specializing in providing personalized skincare products based on scientific principles and advanced technology. The brand is renowned for creating diverse and high-quality skincare products, particularly serums and unique skincare items.

With pride in their personalized products, Skin Inc also aimed to build an optimal online shopping experience with a high degree of personalization for customers. However, the business lacked the tools to achieve this.

Each time the technical team made a few changes, the website system immediately slowed down, lagged, and sometimes even had to temporarily suspend operations, causing disruptions to customer shopping.

This issue occurred frequently, especially during major year-end shopping seasons, resulting in substantial losses for Skin Inc, amounting to thousands of dollars.

Therefore, Skin Inc needed an alternative eCommerce solution that could be easily customized to deliver the best customer experience. Skin Inc transitioned from Magento to Shopify Plus and swiftly found solutions to enhance the customer experience.

With multi-store management features, Skin Inc could create multiple versions of eCommerce websites to tailor the experience for different customer segments in various markets.

In addition, Skin Inc implemented Shopify Flow and LaunchPad solutions to automate operational and sales processes. The seamless integration capabilities of Shopify Plus enabled Skin Inc to easily integrate with third-party applications to enhance marketing campaigns and customer loyalty programs.

As a result, this renowned beauty brand was able to reduce operational time by 50% and increase conversion rates by 200%.

15 Brands Migrate from Magento to Shopify Plus Pt.3
Skin Inc
  • Website: https://iloveskininc.us/
  • Industry: Cosmetics
  • Traffic: 40.8K/month
  • Ranking: 177,765 (USA) & 1,088,558 (Worldwide)

Replatform from Magento to Shopify Plus today!

So, SECOMM has gathered insights from 15 representative brands that courageously stepped out of the “Magento world” to revamp their eCommerce websites with Shopify Plus. These brands prioritize customer experience and streamlined processes, inspiring others to confidently opt for platform migration.

Contact SECOMM or call directly at (+84)28 7108 9908 for advice and implementation of the eCommerce migration process from Magento to Shopify Plus today!

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15 Brands Migrate from Magento to Shopify Plus Pt.2
15 BRANDS MIGRATE FROM MAGENTO TO SHOPIFY PLUS PT.2

When it comes to brands that migrate from Magento to Shopify Plus, it’s good to read their success stories in sales behind. In the second part of this series, let’s continue to delve into more brands that chose to migrate their eCommerce platforms from Magento to Shopify Plus, and explore how this decision paved the way for boundless success.

Boody

Originally established as a wholesaler distributing high-quality underwear through pharmacies, Boody later identified new growth opportunities by venturing into online sales for environmentally conscious fashion enthusiasts.

Boody initially deployed an eCommerce website on the Magento platform, but the absence of a dedicated technology team severely limited management, operations, and customization capabilities.

Also, inconsistencies between the frontend on mobile devices and laptops, utilizing different technological solutions, resulted in a non-uniform user experience and inefficient use of system resources. 

To address these challenges and pursue goals of international expansion, Boody sought a platform that could alleviate the burden of management and operations while providing a consistent customer experience.

The fashion brand switched from Magento to Shopify Plus, promptly implementing automated solutions for processes such as email and security checks using Shopify Flow. Boody also adopted Shopify Payments to facilitate online transactions without the need for integration with third-party payment service providers.

The platform overhaul with Shopify Plus significantly enhanced the operations. Leveraging the robust integration capabilities of Shopify Plus, Boody seamlessly integrated with third-party systems to strengthen customer relationships, including platforms like Klaviyo, Gorgias, and Odoo.

Benefiting from the flexibility and solutions offered by Shopify Plus, Boody developed a customized eCommerce website without requiring extensive technical expertise. This allowed the Boody team to focus on multi-channel sales strategies and international expansion.

Shortly after the platform transition, Boody rapidly expanded into 10 international stores, witnessing a 70% increase in online sales and a 5% rise in conversion rates. With Shopify Plus, Boody is realizing its mission to become the world’s most beloved sustainable underwear brand.

Learn more: 15 brands migrate from Magento to Shopify Plus Pt.1

15 Brands Migrate from Magento to Shopify Plus Pt.2
Boody

Alessi

Alessi is a renowned Italian brand specializing in the design and manufacturing of high-quality household and interior decoration products. The brand was established in 1921 and has since become one of the icons of Italian art and design. 

Alessi pays attention to every detail in product design while relying on third-party units to enhance the aesthetics of its website design.

However, the Magento eCommerce platform, which Alessi had been using for a long time, suddenly announced the end of support for older versions, obliging merchants to upgrade to a higher version.

Faced with the complex and time-consuming upgrade process, Alessi decided to seek an alternative solution.

Moreover, the outbreak of the Covid-19 pandemic in Italy and across Europe prompted Alessi to make necessary changes to maximize online sales. The business executives aimed to re-establish the platform within just 12 weeks.

In reality, Boody achieved the goal in less than 3 months by completing the e-commerce platform transition from Magento to Shopify Plus.

Since implementing Shopify Plus, Alessi has seen a 233% increase in page views, a 109% increase in conversion rates, a 222% increase in transaction volume, and a 210% increase in total online revenue.

Alessi can now rest assured that customers will have an engaging shopping experience on the website, reflecting the true brand image that the business has spent a century building.

15 Brands Migrate from Magento to Shopify Plus Pt.2
Alessi
  • Website: https://alessi.com/
  • Industry: Home furnishing
  • Traffic: 244.6K/month
  • Ranking: 14,490 (Italy) & 168,613 (Worldwide)

Rebecca Minkoff

Rebecca Minkoff, a renowned high-end fashion brand from the United States, is well-known for its handbags, footwear, and fashion accessories. The brand’s products often embody a blend of alluring, practical, and creative styles.

Rebecca Minkoff not only focuses on creating aesthetically pleasing fashion items but also consistently leverages technology to provide customers with novel shopping experiences over the past decade.

In addition to this, the customer’s online shopping experience on the brand’s eCommerce website is a particular area of emphasis. The migration from the Magento eCommerce platform to the Shopify Plus platform is also part of Rebecca Minkoff’s strategy.

Utilizing solutions available within the Shopify Plus ecosystem, coupled with robust and seamless integration capabilities, has enabled this fashion brand to implement 3D and AR (Augmented Reality) technologies.

These technologies aim to enhance customers’ unique, detailed, and realistic views of products, ranging from styles to materials.

According to the company, individuals interacting with 3D models are 44% more likely to add that model to their shopping carts compared to those who do not interact. Among visitors who engage with 3D models, they have a 27% higher likelihood of placing an order compared to non-interacting individuals.

Rebecca Minkoff notes that when customers view a product in AR, their likelihood of making a purchase increases by 65%.

This positive step in eCommerce has significantly contributed to business growth. According to Rebecca Minkoff, 65% of customers interacting with AR products tend to make purchasing decisions swiftly, and with 3D technology, this figure is 27%.

15 Brands Migrate from Magento to Shopify Plus Pt.2
Rebecca Minkoff

Blakely

Established in 2012 in the United Kingdom, Blakely is a unisex fashion brand known for its youthful and dynamic style. Blakely’s product range includes t-shirts, hoodies, sweaters, leggings, jeans, and fashion accessories. The brand aims to provide high-quality, beautifully designed, durable products that align with current fashion trends.

Blakely’s eCommerce website was initially built on the Magento platform. However, the system frequently experienced crashes, especially during peak shopping periods like Black Friday, affecting customer shopping experiences and the brand’s revenue.

Another concern for Blakely with the previous platform was its limitations in integrating with third-party applications, posing challenges in reaching target customers and efficiently managing customer data to drive real growth. Furthermore, the lack of tools for data management led to issues in the personalization and localization of the customer experience.

Therefore, after careful consideration, Blakely decided to migrate from the Magento platform to Shopify Plus. With the implementation of Shopify Plus, Blakely successfully launched two additional eCommerce websites specifically catering to EU and U.S. customers, enabling the brand to sell more efficiently in international markets.

Blakely also utilized Shopify Plus’s available themes and seamlessly integrated with third-party tools to not only provide an optimal shopping experience for customers but also support effective data management.

Switching to Shopify Plus brought about significant positive changes for Blakely in terms of sales. Specifically, the conversion rate increased from 1.4% to 2.6%, and the EU store witnessed an impressive 30% growth since its launch. Global sales increased by 49%, with a 130% increase in sales in the U.S. and a 60% increase in sales in the EU.

15 Brands Migrate from Magento to Shopify Plus Pt.2
Blakely

Peepers

Peepers is a fashion brand specializing in reading glasses and sunglasses with its main headquarters located in Michigan, USA. The brand is known for blending modern design with quality, offering high-quality products at affordable prices.

Despite several redesigns that consumed considerable time and budget, Peepers’ Magento website failed to meet expectations.

The brand aimed to enhance page loading speed and provide customer-centric features, but the costs associated with each change or system update on Magento proved to be a significant expense for Peepers.

Therefore, Peepers made the switch to Shopify Plus to leverage the platform’s flexible customization capabilities with a more cost-effective approach than Magento.

Furthermore, offering a customized payment experience enhances the security of customers’ personal and payment information, thereby increasing customer trust when shopping on the Peepers website.

Since transitioning from the Magento platform to Shopify Plus, this fashion brand has witnessed a 30% increase in conversion rates and a 20% increase in the average order value (AOV).

15 Brands Migrate from Magento to Shopify Plus Pt.2
Peepers

The Bottom Line

Here are the next 5 brands in the series re-platform from Magento to Shopify Plus. While Boody’s motivation for the switch is to ease the burdens of management and operations, Alessi, in contrast, seeks to avoid the expenses and time involved in upgrading to a higher platform version.

Rebecca Minkoff, however, aims to capitalize on the existing ecosystem of Shopify to implement 3D and AR technology solutions for their eCommerce website.

Similarly, Blakely and Peepers overhauled their platforms to streamline operational time and costs, leveraging the advanced integration capabilities of Shopify Plus to deliver a distinctive customer experience. 

Throughout SECOMM’s process of executing platform migration, the pivotal factor determining success is a detailed and well-structured conversion plan.

Contact SECOMM or directly call the hotline at (028 7108 9908) to collaborate on devising the optimal plan for the platform migration.

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15 Brands Migrate from Magento to Shopify Plus Pt.1
15 BRANDS MIGRATE FROM MAGENTO TO SHOPIFY PLUS PT.1

Magento is known as the ‘golden standard’ for many eCommerce businesses. With its scalability and flexible customization, Magento can provide a unique shopping experience.

However, the complexity of deploying, managing, and maintaining the system has led many brands to step out of the ‘Magento world’ in search of more optimal solutions. Shopify Plus is one of the popular choices today for streamlining the migration.

Let’s delve into why the following five brands opted to migrate from the Magento platform to Shopify Plus for their eCommerce websites, and how this strategic decision has contributed to increased conversion rates and sales.

Learn more: 15 Reasons You Should Migrate to Shopify Plus

Gymshark

Established in 2012, Gymshark, a renowned athletic wear retail brand, adopted Shopify Plus. However, before making the switch, the brand had built and developed its eCommerce website using Magento. 

For a fashion retailer, year-end shopping seasons, especially Black Friday, represent opportunities for sales growth. Simultaneously, Gymshark’s rapid expansion since its inception required more from a platform capable of managing spikes in traffic and consistently scaling with its business objectives. 

Dissatisfied with the existing system, the Gymshark team faced not only the time-consuming setup and operation but also significant costs – amounting to thousands of dollars – for repairing and maintaining the system that crashed precisely during the Black Friday event.

According to Ben Francis, the founder of Gymshark, the eCommerce website was down for about 8 hours, resulting in an estimated damage of over £100,000. 

Therefore, Gymshark overhauled its platform with Plus, leveraging Shopify POS and Shopify Script solutions to bridge the gap between offline and online shopping experiences. They enhanced these shopping experiences with custom code snippets at the checkout page.

With these tools, Gymshark only needed to customize based on its specific needs and goals. In contrast, developing such features on Magento could have consumed considerable time and budget. 

The platform switch to Shopify Plus helped Gymshark achieve a retail turnover of £41 million and garner over 5.1 million social media followers in 2017, propelling the business to become one of the fastest-growing brands globally.

15 Brands Migrate from Magento to Shopify Plus Pt.1
Gymshark

Bombas

Arising from an inspiring founding narrative, Bombas, a U.S.-based sock manufacturer and retailer, committed to donating a pair of socks for each pair sold to those facing homelessness. The company garnered successful funding on Shark Tank in 2013, capturing the interest of both investors and American consumers.

However, the joy quickly turned to dismay when Bombas secured a deal with investor Daymond John, and their Magento eCommerce website suffered not one but two crashes—first during the initial airing and then during the subsequent rerun of the episode.

Compounding the issue, the most disastrous moment for Bombas occurred when their Magento website collapsed amid the peak shopping season of Black Friday and Cyber Monday (BFCM).

The system failure hindered customers from completing transactions, resulting in Bombas incurring significant financial losses, additional expenses, and extended downtime for system repairs.

Therefore, Bombas needed a more reliable eCommerce platform that could effectively address the issues they encountered, leading them to choose Shopify Plus.

The infrastructure of Shopify Plus facilitated Bombas in effortlessly and seamlessly expanding their system. Moreover, the eCommerce website system consistently withstood the demands of major shopping events like BFCM and reruns of the Shark Tank program.

Despite the substantial cost of migrating from Magento to Shopify Plus, Bombas swiftly recovered the investment, generating $17.2 million in revenue during the first year of Shopify Plus deployment—a 300% increase compared to the same period the previous year.

The positive outcomes of transitioning to the Shopify Plus platform are evident not only in financial metrics but also in how Bombas has bolstered its reputation and image in the eyes of customers, delivering a premium shopping experience.

15 Brands Migrate from Magento to Shopify Plus Pt.1
Bombas

Puravida Bracelets

In 2010, from the beaches of Costa Rica, two young entrepreneurs, Griffin Thall, and Paul Goodman, started Puravida Bracelets with a mission to collaborate and provide better income opportunities for bracelet artisans in Costa Rica and around the world.

The Puravida Bracelets story gained attention on social media as customers became curious about the close-to-nature lifestyle in South America, particularly in Costa Rica. Over time, the brand expanded its product portfolio to include necklaces, anklets, earrings, and hair ties.

Similar to many other businesses, Puravida Bracelets began its eCommerce journey with the Magento platform.

However, both Thall and Goodman were ambitious young entrepreneurs who desired rapid growth and development for their bracelet brand. Therefore, the challenge was to scale the eCommerce website system while ensuring the most optimal deployment costs. 

This led Thall and Goodman to deploy Shopify Plus to find a solution to seamlessly integrate and combine various tools and applications to manage business operations more efficiently, provide a more engaging shopping experience, and increase sales. 

The decision to switch from the Magento platform to Shopify Plus helped Puravida Bracelets increase retail revenue by 50% compared to the same period the previous year. Email sign-ups increased by 350%, and email revenue quadrupled compared to before the platform revamp.

15 Brands Migrate from Magento to Shopify Plus Pt.1
Puravida Bracelets

PittaRosso

PittaRosso is a renowned footwear retail brand from Italy with over 150 retail stores across Europe. The brand’s goal is to provide customers with an omnichannel shopping experience and implement several enhancements for its eCommerce website. 

However, issues related to poor website performance, leading to suboptimal product pages on search engines, made PittaRosso hesitate before deciding to pursue the next goal with Magento. The complexity, time, and budget associated with Magento led PittaRosso to revamp its platform with Shopify Plus.

Simultaneously, they implemented a headless architecture for the eCommerce system and redesigned the SEO architecture and content strategy.

The footwear brand customized the frontend and integrated the CMS platform into the Shopify Plus backend to improve page loading speed, user experience, and SEO results. PittaRosso’s strategic shift coincided with the significant growth of eCommerce spurred by the Covid-19 pandemic, boosting the business’s eCommerce sales in 2021.

By 2022, the sales figures even surpassed expectations, with a 37% increase in net profit compared to the same period the previous year.

Building on this success, PittaRosso implemented payment integrations and automation to optimize multichannel sales operations and the overall shopping experience.

Re-platforming from Magento to Shopify Plus helped the business maintain a steady annual increase in conversion rates, sales, and notably, Black Friday Cyber Monday (BFCM) sales.

Learn more: What is Headless Shopify?

15 Brands Migrate from Magento to Shopify Plus Pt.1
PittaRosso

International Military Antiques (IMA)

After six years of using Magento, the world’s largest retailer of military surplus and collectibles, IMA, fell victim to a hacker attack that resulted in the theft of a considerable amount of customer credit card information.

This incident led to IMA facing substantial fines from VISA, and Alex Cranmer, the Vice President of IMA, criticized Magento for its delayed notification to merchants about this security vulnerability.

IMA spent over $50,000 and three months rectifying security flaws in its system. Shortly after, Magento announced the discontinuation of support for older versions, implying that IMA needed to upgrade to a higher version, incurring potentially tens to hundreds of thousands of dollars in expenses and an extended timeline for completion.

In response, IMA decided to replatform from Magento to Shopify Plus, seeking a more secure solution for IMA’s system and enhancing the customer experience. Besides security and customization, some unique solutions such as Shopify Flow and LaunchPad significantly boosted IMA’s profit margins.

The costs associated with platform usage, maintenance, operations, and updates were notably reduced compared to deploying Magento.

Cranmer admitted to being complacent, thinking that Shopify was only suitable for individuals selling a small volume of products.

However, the Plus version surprised him with its specialized solutions and features designed explicitly for large, unlimited-growth businesses on their journey.

15 Brands Migrate from Magento to Shopify Plus Pt.1
International Military Antiques (IMA)
  • Website: https://www.ima-usa.com/
  • Industry: Military Antiques 
  • Traffic: 428.5K/month
  • Ranking: 24,197 (USA) & 102,517 (Worldwide)

Ready to migrate from Magento to Shopify Plus?

Here are five brands that have witnessed a remarkable change in sales by migrating to Shopify Plus. An important point to note is that while Magento provides high scalability and customization, the process demands a substantial budget and an extended deployment timeline.

Additionally, there is a need for technical expertise to determine when and how the system should expand. Sometimes, businesses may even face security vulnerabilities, as in the case of IMA.

On the other hand, Plus provides flexible customization with optimized costs, a faster time to market, and simplified maintenance and updates, following the platform’s rules.

Through accumulated experience in numerous eCommerce platform migrations, SECOMM is not only a solution provider but also a reliable partner for every business on its eCommerce journey.

Contact SECOMM or call directly on the hotline (028 7108 9908) for professional advice on planning the migration from Magento to Shopify Plus, unlocking unlimited development opportunities in the digital age.

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Compare Salesforce Commerce Cloud vs Adobe Commerce (Magento)
COMPARE SALESFORCE COMMERCE CLOUD VS ADOBE COMMERCE (MAGENTO)

Salesforce Commerce Cloud and Adobe Commerce (Magento) are two leading platforms in the field of eCommerce, trusted by many large enterprises. However, both of these platforms have significant differences. 

Let’s explore the important aspects of both with SECOMM to help businesses decide which platform is suitable for the brand’s business needs.

Overview

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud, formerly known as Demandware, is a cloud-based eCommerce platform. Salesforce Commerce Cloud operates on the SaaS (Software-as-a-Service) model, providing high scalability and a range of features and capabilities to help businesses create a seamless and effective shopping experience for their customers.

Within Salesforce Commerce Cloud, there are three main editions for building eCommerce websites: Salesforce B2C Commerce, Salesforce B2B Commerce, and most recently, Salesforce B2B2C Commerce.

In the B2C model, there are three solution packages:

  • Starter: Based on 1% Gross Merchandise Value (GMV)
  • Growth: Based on 2% Gross Merchandise Value  (GMV)
  • Plus: Based on 3% Gross Merchandise Value (GMV)
Compare Salesforce Commerce Cloud vs Adobe Commerce (Magento)-Comparison table of prices for the B2C model
Comparison table of prices for the B2C model

Similarly, the B2B model is also divided into 2 solution packages, including:

  • Starter: Based on 1% Gross Merchandise Value (GMV)
  • Growth: Based on 2% Gross Merchandise Value (GMV)
Compare Salesforce Commerce Cloud vs Adobe Commerce (Magento)-Comparison table of prices for the B2B model
Comparison table of prices for the B2B model

For the B2B2C model, it will be calculated based on 1% Gross Merchandise Value (GMV).

Compare Salesforce Commerce Cloud vs Adobe Commerce (Magento)-Feature and pricing table for the B2B2C model
Feature and pricing table for the B2B2C model

Related article: Top 10 Websites Built On Salesforce Commerce Cloud

What is Adobe Commerce?

Adobe Commerce (formerly known as Magento) is an open-source eCommerce platform designed under the PaaS (Platform-as-a-Service) model, assisting businesses in constructing professional eCommerce websites.

Adobe Commerce can be categorized into two main types:

  • On-premise: Installation and management of the website on the company’s servers
  • On-cloud: Adobe will host and manage the website for the business

Additionally, Adobe Commerce still supports the Magento Open Source version – a free version that can be downloaded and used by anyone.

Related article: Top 20 eCommerce Websites Using Adobe Commerce (Magento)

In summary, Salesforce Commerce Cloud and Adobe Commerce are two leading eCommerce platforms with significant differences.

Compare Salesforce Commerce Cloud vs Adobe Commerce (Magento)-Quick comparison table between Salesforce Commerce Cloud vs Adobe Commerce (Magento)
Quick comparison table between Salesforce Commerce Cloud vs Adobe Commerce (Magento)

Cost Comparison

Salesforce Commerce Cloud Cost

The cost of Salesforce Commerce Cloud depends on various factors but largely hinges on the scale of the business. 

Compare Salesforce Commerce Cloud vs Adobe Commerce (Magento)-Cost of using Salesforce Commerce Cloud
Cost of using Salesforce Commerce Cloud

Operating as a SaaS solution, businesses pay a monthly fee based on the number of users and the revenue generated by the website. Costs start from depending on the GMV, averaging around $2,500 per month and can increase to tens of thousands of dollars for larger enterprises.

Adobe Commerce (Magento)

The cost of Adobe Commerce (Magento) also depends on various factors, including the chosen version and the monthly revenue of the business. 

Compare Salesforce Commerce Cloud vs Adobe Commerce (Magento)-License cost to use Adobe Commerce (Magento)
License cost to use Adobe Commerce (Magento)

Adobe Commerce is a PaaS solution, meaning businesses must purchase software licenses annually and then pay a monthly fee for hosting and support if needed. License costs start from around $22,000, and hosting costs start from approximately $3,000 per year.

It can be observed that the costs of Salesforce Commerce Cloud and Adobe Commerce (Magento) may vary depending on the business scale, specific requirements, and customization levels. 

For instance, for a business with a GMV of $25 million, the platform usage cost for Salesforce Commerce Cloud might be around $250,000/month, whereas for Adobe Commerce Cloud, it could be approximately $120,000/month.

In general, Salesforce Commerce Cloud tends to have higher costs compared to Adobe Commerce.

Related article: The Cost Of Building An Adobe Commerce (Magento) Website

Architecture Comparison

Adobe Commerce (Magento) is built on an open-source architecture, allowing high customization and flexibility. Users can modify a significant amount of source code, making this platform suitable for complex eCommerce needs.

Compare Salesforce Commerce Cloud vs Adobe Commerce (Magento)-Magento Open Source 2 Architecture
Magento Open Source 2 Architecture

Salesforce Commerce Cloud utilizes a cloud-native, multi-tenant architecture. While this architecture provides significant customization capabilities, it is less flexible for modifying deep code segments compared to open-source architectures like Adobe Commerce (Magento).

Compare Salesforce Commerce Cloud vs Adobe Commerce (Magento)-Salesforce B2C Commerce Cloud Architecture
Salesforce B2C Commerce Cloud Architecture

Ecosystem Comparison

Salesforce Commerce Cloud is part of Salesforce, the leading Customer Relationship Management (CRM) platform today. Salesforce is renowned for its CRM services, including sales, customer, and marketing management. 

Consequently, Salesforce Commerce Cloud seamlessly integrates with Salesforce CRM, providing a unified platform for managing and interacting with customers. This tight integration can be a significant advantage for companies heavily reliant on Salesforce for customer management. 

Additionally, Salesforce Commerce Cloud seamlessly integrates with the Customer 360 ecosystem, including business management software like data, AI, or third-party utilities partnered with Salesforce.

Compare Salesforce Commerce Cloud vs Adobe Commerce (Magento)-Customer 360 Ecosystem
Customer 360 Ecosystem

On the other hand, Adobe Commerce Cloud is part of the Adobe Experience Cloud, a comprehensive set of solutions for marketing and customer experience. 

Thus, Adobe Commerce Cloud integrates with other Adobe tools to support seamless multi-channel customer experience and marketing. 

Some commonly used utilities in Adobe Experience Cloud include:

  • Experience Manager: A comprehensive content management system (CMS) allowing businesses to create, manage, and distribute content across all channels.
  • Analytics: A data analytics platform enabling businesses to collect, analyze, and understand customer data.
  • Target: An automated marketing platform helping businesses personalize content and experiences for each customer.
  • Audience Manager: A customer data platform (CDP) aiding businesses in collecting and combining customer data from various sources.
  • Journey Optimizer: A customer journey management (CJM) platform helping businesses create seamless and effective customer journeys.
  • Experience Platform: A customer data platform (CDP) providing access, management, and analysis of customer data from various sources.

Moreover, Adobe Commerce Cloud offers various integration options and supports third-party extensions and plugins. This means Adobe Commerce can integrate with a wide range of systems such as CRM, POS, WMS, OMS, ERP, etc.

Feature Comparison

Salesforce Commerce Cloud and Adobe Commerce (Magento) are two widely used leading eCommerce platforms in the market, partially due to their incredibly powerful and diverse feature sets. 

Below is a comparison of features between Salesforce Commerce Cloud and Adobe Commerce:

Compare Salesforce Commerce Cloud vs Adobe Commerce (Magento)-Feature Comparison
Feature Comparison

Content and Product Management:

  • Salesforce Commerce Cloud: Provides robust content and product management tools. Supports managing rich product catalogues with advanced options to optimize the user experience.
  • Adobe Commerce: Also has diverse content and product management capabilities, renowned for high scalability and flexible management of thousands of SKUs.

User Experience:

  • Salesforce Commerce Cloud: Integrates intelligent marketing platforms to optimize user experiences based on customer data.
  • Adobe Commerce: Utilizes Adobe Experience Cloud to create personalized and flexible online shopping experiences.

Order Management and Customer Accounts:

  • Salesforce Commerce Cloud: Integrates order and customer account management features to improve the shopping process and customer interactions.
  • Adobe Commerce: Possesses powerful order and customer account management capabilities, supporting multi-channel features and comprehensive customer management.

B2B Functionality:

  • Salesforce Commerce Cloud: Provides strong B2B customer management with the ability to track and manage business accounts, batch ordering, and tiered pricing.
  • Adobe Commerce: Offers powerful features specifically designed for B2B eCommerce operations. Sellers can operate both traditional and online stores from a single admin panel.

Integration and Scalability:

  • Salesforce Commerce Cloud: Integrates well with other Salesforce products and provides additional applications through AppExchange.
  • Adobe Commerce: With an open-source architecture, allows flexible integration and source code customization to meet specific business needs.

Security and Compliance:

  • Salesforce Commerce Cloud: Ensures high-security standards and compliance with data security regulations.
  • Adobe Commerce: Emphasizes security and provides security features to protect customer and business information.

Salesforce Commerce Cloud vs Adobe Commerce (Magento): Which is the most suitable platform?

Salesforce Commerce Cloud and Adobe Commerce (Magento) are both powerful eCommerce platforms. However, Salesforce Commerce Cloud is suitable for large enterprises seeking a tightly integrated eCommerce solution with their CRM system. 

On the other hand, Adobe Commerce would be a better choice for businesses with high customization needs and a desire for more control over the eCommerce platform.

The selection of the most suitable eCommerce platform for each business will depend heavily on the core needs of the brand.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

  • Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
  • Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
  • Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
  • Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

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Top 5 eCommerce platforms for B2B eCommerce
TOP 5 ECOMMERCE PLATFORMS FOR B2B ECOMMERCE

The global B2B eCommerce market is expected to reach $18.771.4 trillion by 2027.

According to McKinsey & Company, B2B enterprises are expanding their touchpoints in eCommerce, with 80% making online channels perform better than offline channels.

Top 5 eCommerce platforms for B2B eCommerce-How have B2B businesses established their eCommerce channels compared to offline channels
How have B2B businesses established their eCommerce channels compared to offline channels?

Therefore, B2B eCommerce is a rapidly growing market, with projected sales expected to reach 12.2 trillion USD by 2023. To succeed in this market, businesses always need a robust eCommerce platform.

What to Consider When Building a B2B eCommerce Website?

It is crucial for businesses to clearly define the specificities and considerations of B2B eCommerce before deciding on which eCommerce platform to implement. 

Specifically, Business-to-Business (B2B) eCommerce involves commercial transactions between businesses. As a result, B2B eCommerce has distinct characteristics compared to Business-to-Consumer (B2C) eCommerce, namely:

  • Target customers are businesses and organizations with the need for bulk purchasing and wholesale prices.
  • Transactions are more complex, often requiring negotiations and contract agreements.
  • High competitive, as numerous businesses offer similar products and services.

To succeed in B2B eCommerce, businesses need to take note of the following considerations:

Top 5 eCommerce platforms for B2B eCommerce-What to Consider When Building a B2B eCommerce Website
What to Consider When Building a B2B eCommerce Website?

Bulk and Wholesale Ordering

Bulk and wholesale ordering are crucial factors in the revenue of B2B businesses. The quantity and pricing can vary for each business depending on the customer group and the purchased product categories.

To efficiently handle these orders in B2B eCommerce, businesses need to use order management systems and establish clear, detailed, and appropriate order processing workflows.

Quick Ordering and Reordering

The feature of quick ordering is often provided by B2B eCommerce platforms, allowing customers to create and place orders with just a few clicks. Quick ordering can be implemented through various methods, such as:

  • Automating the ordering process: Using automation solutions enables customers to place orders without manually entering information.
  • Integration with ERP systems: Integrating with ERP systems allows customers to place orders directly from the ERP system.
  • Integration with mobile apps: Integrating with mobile apps allows customers to place orders from their mobile devices.

Unlike individual customers, B2B customers often repeat purchases of specific product categories in seasonal quantities. Therefore, B2B businesses should also incorporate a feature to remember previous orders for quick reordering.

Quote Management

Quote management in B2B eCommerce is a crucial process that helps businesses provide accurate and timely pricing information to customers, ultimately increasing sales and improving profits. 

Specifically, in quote management, negotiating prices with multiple quote versions or from different suppliers is an important part of many B2B eCommerce models, allowing businesses to negotiate prices for large or complex transactions.

Agent Management

Managing information about agents, such as agent details, agent approval processes, agent hierarchies, credit limits, stock management for each agent, and managing discounts/commissions for agents, is essential. 

Additionally, for B2B models involving multiple manufacturers and distributors, there may be a need for additional management of relationships between these entities and agents.

Therefore, depending on the current offline business model and the B2B eCommerce business model that the business aims to establish the most effective agent management process should be detailed.

Top 5 eCommerce Platforms for B2B Businesses

Below are the top 5 eCommerce platforms for B2B businesses, capable of addressing the specificities of B2B eCommerce.

Top 5 eCommerce platforms for B2B eCommerce-Overview of the relevance of platforms for B2B businesses
Overview of the relevance of platforms for B2B businesses

SAP Commerce Cloud

SAP Commerce Cloud is a powerful eCommerce platform suitable for B2B eCommerce businesses. 

Top 5 eCommerce platforms for B2B eCommerce-SAP Commerce Cloud
SAP Commerce Cloud

Here are some ways in which SAP Commerce Cloud can cater to B2B eCommerce:

  • Complex Product Management: Allows the management of a range of complex products and services, including custom products and product categorizations. This is particularly useful for B2B businesses with a wide range of products and variations.
  • Integration with Other SAP Applications: SAP Commerce Cloud can integrate with other SAP applications, such as SAP Sales Cloud and SAP Service Cloud, creating a comprehensive business system.
  • Data Analytics: Provides data analytics tools to help B2B businesses track business performance, understand customer behaviour, and make data-driven decisions.

Therefore, SAP Commerce Cloud can align with B2B eCommerce by offering features and customization capabilities to meet the specific requirements of businesses in the B2B industry.

Salesforce B2B Commerce

Salesforce B2B Commerce is an eCommerce platform designed for large enterprises, including B2B businesses.

Top 5 eCommerce platforms for B2B eCommerce-Salesforce B2B Commerce
Top 5 eCommerce platforms for B2B eCommerce-Salesforce B2B Commerce

Here are some specific features and functionalities of Salesforce B2B Commerce that are suitable for B2B eCommerce:

  • Authorized Purchase Workflow: Allows B2B businesses to have full control over purchasing transactions, enabling the modification of certain details from previous orders before reordering.
  • Inventory Management: Streamlines the order fulfilment process and provides a clear and consistent view of inventory for both the eCommerce website and offline channels.
  • Order Management: Provides robust features for order management, including the ability to automate processes, track order progress, and integrate with shipping services.

In summary, the B2B functionalities of Salesforce B2B Commerce help B2B businesses enhance sales and customer service effectiveness.

OroCommerce

OroCommerce is an open-source eCommerce platform designed for B2B enterprises. This platform provides powerful and flexible features, catering to the needs of B2B businesses of all sizes.

Top 5 eCommerce platforms for B2B eCommerce-OroCommerce
Top 5 eCommerce platforms for B2B eCommerce-OroCommerce

OroCommerce offers several features and functionalities specifically suitable for B2B eCommerce, including:

  • B2B Customization: Provides features and functionalities for customizing the online store to align with the needs of B2B businesses, such as the ability to create price lists, request quotes, and place batch orders.
  • Integration with ERP and CRM Systems: OroCommerce can be integrated with ERP and CRM systems to create a seamless sales and backend process.
  • User Experience: Delivers a user experience designed specifically for B2B businesses, including the ability to create customer accounts, manage orders, and track purchase history.

Overall, OroCommerce is a robust eCommerce platform worth considering for B2B enterprises.

Shopify Plus

Shopify Plus is a cloud-based SaaS eCommerce platform designed for large enterprises, especially B2B businesses.

Top 5 eCommerce platforms for B2B eCommerce-Shopify Plus
Shopify Plus

Shopify Plus provides powerful features and functionalities to meet the needs of B2B enterprises, including:

  • Integration with ERP and CRM Systems: Shopify Plus can be integrated with popular ERP and CRM systems, allowing businesses to connect with existing business systems.
  • Price Negotiation Feature: Provides price negotiation features, allowing businesses to negotiate prices with customers.
  • Multilingual Feature: Shopify Plus can be used to create multilingual stores, enabling businesses to reach customers in multiple countries.
  • Scalability: Websites built with Shopify Plus can be scaled to meet the growing needs of the business.

Some notable features of Shopify Plus that businesses can leverage include Shopify Flow, Shopify Launchpad, Shopify Payments, Shopify POS, etc.

Therefore, Shopify Plus is also an excellent choice for B2B businesses looking for a robust, flexible, and scalable eCommerce platform.

Xem thêm: 15 Lý do để chuyển đổi sang nền tảng Shopify Plus

Adobe Commerce (Magento)

Adobe Commerce (Magento) is a powerful and flexible eCommerce platform suitable for various types of businesses, including B2B enterprises. 

Top 5 eCommerce platforms for B2B eCommerce-Adobe Commerce (Magento)
Adobe Commerce (Magento)

Adobe Commerce offers many features and functionalities that are well-suited for B2B eCommerce, including:

  • Product Catalog Management: Provides features for managing the product catalogue, including the ability to create complex product catalogues, manage pricing and promotions, and track inventory.
  • Order Management: Offers features for order management, including the ability to automate processes, track order progress, and integrate with shipping services.
  • Customer Management: Provides features for managing customers, including the ability to create customer profiles, track purchase history, and send marketing emails.
  • Customization Capability: As an open-source platform, it allows businesses to customize to meet specific needs.

Moreover, Adobe Commerce can quickly deploy B2B-specific features thanks to its diverse ecosystem. It is also the most customizable platform among the five mentioned.

Additionally, Adobe Commerce has a large and active user community, providing support and resources for B2B businesses.

Read more: Shopify Plus vs Adobe Commerce: Key Differences 2023

Above are 5 popular platforms preferred by B2B businesses to build eCommerce websites, serving online business goals for brands. 

However, choosing the most suitable platform for each business will depend on various factors, including business strategy, budget, deployment timeline, and the long-term direction set by business managers.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

  • Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
  • Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
  • Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
  • Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

Read more
Top 5 eCommerce platforms for B2C eCommerce
TOP 5 ECOMMERCE PLATFORMS FOR B2C ECOMMERCE

The global B2C eCommerce market is valued at 4.44 trillion USD in 2023 and is projected to reach 7.45 trillion USD by 2030, with a compound annual growth rate (CAGR) of 7.6% during the forecast period from 2021 to 2030.

Source Precedence Research-Top 5 eCommerce platforms for B2C eCommerce
Source: Precedence Research

This demonstrates that eCommerce is increasingly thriving, becoming a crucial sales channel for B2C businesses. To build and develop a successful online store, businesses need to choose an eCommerce platform that aligns with their needs and business objectives.

Key elements for building B2C eCommerce

Visual User Experience

B2C eCommerce platforms typically provide a seamless shopping journey, and user-friendly interfaces, allowing customers to easily navigate, search for items, and complete transactions quickly.

This is achieved through professional UI/UX design and advanced functionality systems for eCommerce websites.

An exemplary example is CHARLES & KEITH, a fashion eCommerce website, designed with sophistication and appeal, along with easy navigation and search capabilities.

Detailed product page of CHARLES & KEITH’s website-Top 5 eCommerce platforms for B2C eCommerce
Detailed product page of CHARLES & KEITH’s website

Mobile Optimization

According to Statista’s statistics, the expected number of smartphone users worldwide is projected to reach 4.96 billion by 2025. This indicates that mobile commerce is virtually indispensable in B2C eCommerce strategies.

Consumers increasingly desire the ability to shop anytime, anywhere, even while on the move, and optimizing eCommerce websites for mobile devices will meet this consumer demand.

Choosing a suitable eCommerce platform will support a range of mobile-optimized themes catering to various industries and preferences, enabling businesses to establish an effective online store and navigate for mobile users.

Simplifying the Checkout Process

Leading B2C eCommerce platforms will have a streamlined order processing system, ensuring a hassle-free payment experience for both business owners and buyers.

OneStep Checkout is a typical example that allows customers to complete their order payment on a single page. This simplifies and facilitates the payment process for customers, potentially increasing conversion rates.

Businesses can refer to PNJ’s Checkout page for comprehensive information on streamlining the shipping process all within one webpage.

Payment page of PNJ’s website-Top 5 eCommerce platforms for B2C eCommerce
Payment page of PNJ’s website

Personalizing Experience

Personalization tools allow businesses to tailor content and promotions based on consumer behaviour and preferences, supported by AI.

By integrating personalized features at relevant touchpoints within an eCommerce website, businesses can enhance conversion rates and ROI (Return on Investment).

Major eCommerce brands like Amazon, Alibaba, Best Buy, etc., consistently incorporate product recommendation features to encourage shopping behaviour from customers.

Product recommendation feature at Best Buy’s website-Top 5 eCommerce platforms for B2C eCommerce
Product recommendation feature at Best Buy’s website

High Page Loading Speed

Another crucial aspect of B2C eCommerce is the ability for pages to load quickly and efficiently, ensuring the website maintains stable performance and effectively delivers content on all devices.

To ensure website performance, businesses should opt for major eCommerce platforms such as Adobe Commerce (Magento), Shopify Plus, BigCommerce Enterprise, etc. These platforms offer advanced performance features and robust caching mechanisms, tailored for various industries and preferences, enabling businesses to establish online stores with responsive feedback and faster page loading.

Top 5 eCommerce platforms for B2C eCommerce

Below are the top 5 eCommerce platforms that SECOMM has evaluated as suitable for businesses following the B2C model.

Overview of the relevance of platforms for B2C businesses-Top 5 eCommerce platforms for B2C eCommerce
Overview of the relevance of platforms for B2C businesses

BigCommerce

BigCommerce is an eCommerce platform designed for ease of use to assist businesses in initiating their journey to build an eCommerce website. 

After years of development, BigCommerce has become one of the feature-rich platforms available for creating websites, optimizing search tools, marketing, etc., with reasonable deployment costs.

Compared to other popular platforms mentioned in this article, the performance, features, and application ecosystem of BigCommerce are not overly outstanding. However, BigCommerce remains a good choice for small, and medium-sized businesses, or those entering the market.

BigCommerce review by-Top 5 eCommerce platforms for B2C eCommerce
BigCommerce review by Influencer Marketing Hub

Read more: Shopify vs BigCommerce: Which platform is right for you?

WooCommerce

WooCommerce is a free WordPress plugin that enables brands to establish an eCommerce website by adding eCommerce functionality to an existing WordPress site. The WooCommerce plugin helps transform a regular WordPress website into an eCommerce site with all the necessary features, easily customizable with just a few clicks.

Businesses can leverage the extensive ecosystem of WooCommerce to upgrade both functionality and design for the most suitable interface. Therefore, WooCommerce is also a good choice for small or medium-sized B2C businesses, especially those that have previously used WordPress.

WooCommerce review by-Top 5 eCommerce platforms for B2C eCommerce
WooCommerce review by Influencer Marketing Hub

Shopify

Shopify is one of the popular eCommerce platforms that businesses can use to build, develop, and manage online stores. 

Shopify operates on the SaaS (Software as a Service) model, so businesses pay a monthly fee to use the platform and must adhere to its regulations.

However, Shopify manages hosting and takes responsibility for technical issues to ensure the safety and efficient operation of the business’s eCommerce website. 

The platform provides the necessary features and benefits for businesses to successfully build and develop an online store. In terms of suitability for B2C businesses, Shopify is most suitable for small to medium-sized enterprises or those entering the eCommerce market.

Shopify review by-Top 5 eCommerce platforms for B2C eCommerce
Shopify review by Influencer Marketing Hub

Shopify Plus

Shopify Plus is the enterprise-level version of the eCommerce platform provided by Shopify, specifically designed for large brands with an annual transaction value of over 1 million USD and high growth rates.

Unlike Shopify, Shopify Plus follows the PaaS (Platform as a Service) model, allowing businesses to utilize the development environment of Shopify Plus to develop databases, web servers, functionality, etc., for their eCommerce system.

The initial cost for using Shopify Plus is around $2,000 per month and increases gradually based on revenue. Therefore, using this platform to meet the needs of B2C eCommerce or any industry-specific requirements is relatively straightforward. 

However, Shopify Plus is more suitable for medium to large-scale businesses as it requires technical knowledge and involves relatively high usage costs.

Shopify Plus review by SECOMM-Top 5 eCommerce platforms for B2C eCommerce
Shopify Plus review by SECOMM-Top 5 eCommerce platforms for B2C eCommerce

Read more: 

Adobe Commerce (Magento)

Adobe Commerce is an open-source eCommerce platform specially designed to serve medium to large-scale businesses, offering high customization and scalability. Currently, Adobe Commerce has two main versions: Adobe Commerce Cloud and Magento Open Source.

  • Magento Open Source: This is the free version, available for download and use by anyone. However, businesses using this version need to take responsibility for additional fees.
  • Adobe Commerce Cloud: This is the paid version, deployed and managed on the cloud by Adobe. This version is further divided into two types: on-premise, allowing businesses to have control over hosting, and on-cloud, providing hosting with a certain fee.

As one of the leading platforms in eCommerce, Adobe Commerce is consistently highly regarded across all scales and industries, including B2C eCommerce businesses.

Adobe Commerce (Magento) review by SECOMM-Top 5 eCommerce platforms for B2C eCommerce
Adobe Commerce (Magento) review by SECOMM

Read more: 

Above are the 5 popular platforms that B2C businesses prefer to use for building eCommerce websites, catering to online business goals for their brands.

However, choosing the most suitable platform for each business will depend on various factors such as business strategy, budget, deployment time, and the long-term direction set by business managers.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

  • Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
  • Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
  • Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
  • Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

Read more
The cost of building an Adobe Commerce (Magento) website
THE COST OF BUILDING AN ADOBE COMMERCE (MAGENTO) WEBSITE

Adobe Commerce (Magento) is a powerful and feature-rich eCommerce platform that can help businesses build and operate professional eCommerce websites. 

Therefore, Adobe Commerce is trusted by many businesses, especially medium to large enterprises, with over 100,000 websites, including the Magento Open Source version (According to Builtwith).

So, what is the cost to build a website on Adobe Commerce (Magento)?

What is Adobe Commerce?

Adobe Commerce is an open-source eCommerce platform designed specifically to cater to medium to large-scale businesses, offering high customization and scalability.

Formerly known as Magento Commerce, it was founded in 2007 in Culver City, California, USA. After several changes in ownership, in 2018, Adobe acquired Magento for $1.68 billion and rebranded it as Adobe Commerce.

Today, Adobe Commerce has become an integral part of the Adobe Experience Cloud, a suite of products and services designed to help businesses build, manage, and deliver digital experiences.

Currently, Adobe Commerce has two main versions: Adobe Commerce Cloud and Magento Open Source.

  • Magento Open Source: A free version that can be downloaded and used by anyone. However, this version requires businesses to take responsibility for additional fees.
  • Adobe Commerce Cloud: A paid version deployed and managed in the cloud by Adobe. This version is further divided into on-premise, allowing businesses to have control over hosting, and on-cloud, which provides hosting with a specific fee.

Cost of Building an eCommerce Website on Adobe Commerce (Magento)

Magento Open Source

Magento Open Source (referred to as Magento) is a free version that can be downloaded and used by anyone. This version provides essential functions for creating and managing online stores, including:

  • Category Management: Control data, product features, categories, prices, inventory quantities, and images/videos to operate and optimize business.
  • Store Management: Manage the quantity of product inventory, and control the operations and personnel of each branch.
  • Cart & Checkout: Manage the shopping cart and customer checkout information.
  • Customer Management: Manage customer information to improve marketing efficiency, and shopping experience, and enhance customer satisfaction.
  • Marketing Management: Optimize SEO and implement marketing programs with supporting tools to boost sales for businesses.
  • Sales Management: Set up and operate sales processes, orders, payments, and shipping.
  • Content Management: Develop and optimize all content aspects for CMS pages, image storage, customised themes, and website design.
  • System Management: Administer permissions, and review the best practices for security, maintenance, and system care.
  • Analysis & Reporting: Support tracking, measuring the performance of the eCommerce system, and planning for future strategies.

However, businesses using the free Magento version do not necessarily mean that the cost of building an eCommerce website will be low, as additional costs need to be considered by the business.

The cost of building an Adobe Commerce (Magento) website-Magento Open Source
Table of average costs to build a Magento website

Depending on the complexity of the system, the cost to deploy a Magento website can be lower or higher than $60,000 for the first year.

Read more: The Significant Differences between Magento 1 and Magento 2

Adobe Commerce

Formerly known as Magento Enterprise Edition (EE) or Magento Commerce On-Premise (On-Prem), Adobe Commerce is an enterprise-level option that doesn’t require businesses to manage performance or hosting.

Adobe Commerce is specifically designed for businesses engaged in more complex eCommerce operations, fully supported by Adobe’s technically skilled team. Its built-in features provide businesses with more control without the need for integrating many extensions, as seen in Magento Open Source.

Key features of Adobe Commerce include:

  • Making data-driven decisions with an enhanced Business Intelligence Dashboard.
  • Loyalty programs through point accumulation, gift card exchanges, and special promotions.
  • Marketing support with advanced strategies such as defining customer attributes, segmentation, upselling, cross-selling, and related products.
  • A page builder that reduces costs and time for page construction through drag-and-drop operations and content automation.
  • On-demand support with access to technical support from Adobe Commerce experts.

Below is the licensing fee table for Adobe Commerce for businesses based on annual revenue.

The cost of building an Adobe Commerce (Magento) website-Cost of Adobe Commerce
Cost Table for Adobe Commerce License Usage

In addition to the license usage fee, businesses need to independently manage other fees such as hosting, domain, interface, website development, extensions, and system maintenance. Therefore, the cost to implement Adobe Commerce will be relatively high, around $130,000 per project for the first year, depending on the complexity of the website system.

Related article: Magento Open Source vs Magento Commerce Real Comparison

Adobe Commerce Cloud

Adobe Commerce Cloud is a free version that includes hosting services, technical support specialists, and specialized features to build and operate successful online stores.

The most significant highlight of Adobe Commerce Cloud is the hosting service built on AWS cloud servers and performance monitoring tools such as New Relic and Blackfire.io, reducing additional costs and providing optimal performance for the website system.

The cost of building an Adobe Commerce (Magento) website-Adobe Commerce Cloud Infrastructure
The cost of building an Adobe Commerce (Magento) website-Adobe Commerce Cloud Infrastructure

Another advantage of Adobe Commerce Cloud is that businesses don’t need to take responsibility for serious issues; all incidents are handled directly by Adobe’s personnel.

Furthermore, the functionality of Adobe Commerce Cloud is also rated higher than Adobe Commerce On-Premise.

Feature

Adobe Commerce

Adobe Commerce Cloud
Adobe Commerce Application

Core Application Support

Single-tenant, dedicated infrastructure

Deployment Tools

Dedicated staging environment

Increased customization available

50 GB of testing

Disaster recovery and data retention

Varnish-based CDN

Image Optimization

DDoS protection and WAF

Performance Monitoring Tools

Infrastructure support

Technical Account Manager

High Availability Architecture

Automated data backup

Expansive monitoring and alerting

Scale globally on AWS and Azure

Secure & dedicated cloud infrastructure

Incident service level target

Surge capacity monitoring & response

Infrastructure security

Infrastructure level 99.9% SLA

Application level 99.9% SLA

30-minute SLT for P1

Designated cloud infrastructure resource

Planned event management support

Custom site monitoring & personalized run book

Upgrade & patching development assistance

Go-live process coaching

Dedicated escalation management

Application monitoring assistance

Source: Adobe Commerce Pricing

Here is the licensing fee table for using Adobe Commerce Cloud for businesses based on annual revenue.

The cost of building an Adobe Commerce (Magento) website-Cost of Adobe Commerce Cloud
Table of costs for using Adobe Commerce licenses

For the On-Cloud version, businesses also need to consider additional costs such as domain, interface, website development, and extensions. The cost to complete an Adobe Commerce Cloud website will be around $150,000/project for the first year, depending on the complexity of the website system.

In general, Adobe Commerce (Magento) is a perfect choice for large businesses with high feature requirements, so the cost of building an eCommerce website on this platform will be relatively high compared to other eCommerce platforms.

However, finding the best-suited platform will depend on various factors such as strategic models, business scale, deployment time, and budget.

Looking for a suitable eCommerce Website Development Solution?

With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.

  • Comprehensive Understanding: Providing comprehensive eCommerce solutions from consulting, development, and operation to the growth of eCommerce systems.
  • Deep Expertise: Over 9 years of experience in deploying complex eCommerce systems for clients from various countries.
  • Customized Solutions: Proposing eCommerce solutions, including technological architecture and a suitable team for each business.
  • Flexible Progress: Project timelines and schedules are adjusted according to the specific needs of the business.

Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!

Related article: 

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Top 20 eCommerce websites using Adobe Commerce (Magento)
TOP 20 ECOMMERCE WEBSITES USING ADOBE COMMERCE (MAGENTO)

Adobe Commerce is an open-source eCommerce platform designed specifically for businesses ranging from medium to very large scales with high growth and significant customization and scalability needs.

Adobe Commerce has two versions, including:

  • Magento Open Source: The free version, deployed and managed on the business’s servers.
  • Adobe Commerce Cloud: The paid version, is deployed and managed on the cloud by Adobe.

According to reports from W3Techs and Adobe Commerce, as of July 2023, there are a total of over 367,000 eCommerce websites using Magento and Adobe Commerce. Among them, Magento holds about 5% of the global eCommerce market share, and Adobe Commerce holds about 3% of the global eCommerce market share.

See more: What is Adobe Commerce? Should we use Adobe Commerce?

Here is a list of 10 famous international brands and 10 famous brands in Vietnam currently using Adobe Commerce.

HP

HP is a multinational IT company based in Palo Alto, California, specializing in the development of personal computers, printers, and related supplies, as well as 3D printing solutions.

Top 20 eCommerce websites using Adobe Commerce (Magento)-HP
HP

HP deployed its first Magento Open Source 1 (formerly known as Magento Commerce) website in Thailand and Indonesia in 2013. When opening stores in China, they decided to switch to the Adobe Commerce version to support customers searching for products globally.

With Adobe Commerce, HP can further optimize the shopping experience and implement new features more quickly, helping the business achieve its eCommerce goals.

  • Website: https://www.hp.com/ 
  • Platform Used: Adobe Commerce
  • Industry: Consumer Electronics
  • Traffic: 61.7M/month
  • Ranking: 624 (United States) & 736 (Global)

ASUS

ASUS is an abbreviation for Asus Software Unit Systems, a multinational conglomerate headquartered in Taiwan, specializing in the manufacturing of electronic products and computer hardware. ASUS was founded in 1989 and is currently one of the world’s largest computer manufacturers.

Top 20 eCommerce websites using Adobe Commerce (Magento)-ASUS
ASUS

ASUS aimed to have a unified platform for both B2B and B2C eCommerce, so the business chose Adobe Commerce for its flexibility in integration, high customization, and streamlining of support processes.

  • Website: https://www.asus.com/ 
  • Platform Used: Adobe Commerce
  • Industry: Consumer Electronics
  • Traffic: 48.8M/month
  • Ranking: 998 (Taiwan) & 2,375 (Global)

Hydro Flask

Hydro Flask is a brand of thermal flasks and water bottles established in 2009 in Seattle, Washington, USA. The brand is known for its high-quality, well-insulated, and visually appealing products.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Hydro Flask
Hydro Flask

Hydro Flask utilized Magento Open Source to build and develop its eCommerce website due to its ability to provide the necessary features and functionalities.

  • Website: https://www.hydroflask.com/ 
  • Platform Used: Magento Open Source
  • Industry: Home & Living
  • Traffic: 1.6M/month
  • Ranking: 6,679 (USA) & 31,775 (Global)

Filson

Filson is an outdoor gear manufacturing company based in Seattle, Washington, USA. The company was established in 1897 by Charles Filson, a tailor and cobbler. Filson specializes in producing high-quality, durable products designed for outdoor activities such as camping, fishing, hiking, etc.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Filson
Filson

In 2022, Filson adopted Magento 2 to build its eCommerce website. With the microservices architecture of Magento 2, Filson can easily customize and scale its eCommerce website as needed.

  • Website: https://www.filson.com/ 
  • Platform Used: Magento Open Source
  • Industry: Fashion
  • Traffic: 1M/month
  • Ranking: 11,546 (USA) & 55,840 (Global)

Alshaya Group

Alshaya is one of the major franchise operators globally, managing brands such as American Eagle Outfitters, H&M, Debenhams, Victoria’s Secret, Bath & Body Works, The Body Shop, Boots, and M.A.C in the United Arab Emirates (UAE). As shopping habits began to change, Alshaya gradually shifted towards developing its eCommerce sector and decided to choose Adobe Commerce to build its website in 2017.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Alshaya Group
Alshaya Group

Thankfully, when COVID-19 hit, we had already built up the digital framework to launch new websites quickly. And because we had built our approach on the Adobe Commerce global reference architecture, we were able to leverage parent configurations rather than building new sites from scratch. With IT complexity removed from the equation, we were able to roll out the new sites in a matter of weeks.” – Marc van der Heijden, Chief Technology Officer, Alshaya Group.

  • Website: https://www.alshaya.com/ 
  • Platform Used: Adobe Commerce
  • Industry: Retail
  • Traffic: 681.7K/month
  • Ranking: 747 (UAE) & 63,003 (Global)

Catbird

Catbird is a high-end jewelry brand established in 2004 in New York City, USA. The brand is known for its delicate and artistic designs. Catbird’s products are crafted from various materials, including gold, silver, gemstones, etc.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Catbird
Catbird

Catbird has utilized Adobe Commerce to build custom functionalities for the jewelry eCommerce industry, including notifications for available, and out-of-stock items, and advance delivery notices to ensure customers can view complete inventory. According to Ali Ahmed, the Founder of Imagination Media, “Like Catbird, Adobe Commerce is a truly robust, dazzling, and creative platform that allows us to build and create basically whatever we want because it is open and extensible”.

  • Website: https://www.catbirdnyc.com/ 
  • Platform Used: Adobe Commerce
  • Industry: Jewelry
  • Traffic: 487.6K/month
  • Ranking: 20,501 (US) & 95,772 (Global)

DKNY

DKNY, short for Donna Karan New York, is a high-end fashion and apparel brand founded by designer Donna Karan in 1989. DKNY is known for its youthful, modern, and highly practical fashion products.

Top 20 eCommerce websites using Adobe Commerce (Magento)-DKNY
DKNY

DKNY leveraged Magento to build its fashion eCommerce website in 2023. Thanks to the advantages of open source, DKNY prioritizes user interface personalization, showcasing its distinctive brand style, and providing advanced features such as intelligent product search, product previews, and product customization.

  • Website: https://www.dkny.com/ 
  • Platform Used: Magento Open Source
  • Industry: Fashion
  • Traffic: 258K/month

Ranking: 95,191 (US) & 173,066 (Global)

Volkswagen Classic Parts

Volkswagen Classic Parts is a part of the Volkswagen Group, responsible for supplying genuine replacement parts for classic Volkswagen vehicles. Volkswagen Classic Parts is headquartered in Wolfsburg, Germany, and operates in over 100 countries worldwide.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Volkswagen Classic Parts
Volkswagen Classic Parts

The eCommerce website for Volkswagen parts features around 60,000 accessories, catering to the needs of both new and seasoned Volkswagen enthusiasts, bringing joy to fans of classic Volkswagen vehicles.

Initially, Volkswagen used Magento Commerce 1 for several years and reaped significant benefits from this open-source platform. Recently, Volkswagen Classic Parts decided to upgrade to Adobe Commerce and utilize Adobe Experience Manager to further develop the brand in the eCommerce market.

Laybyland

Laybyland is a ‘Buy Now, Pay Later’ retail business for consumer electronics established by Stuart Duff in 2012 in Australia. After two years of operation, Laybyland realized that the current CMS system using Drupal was not meeting the operational requirements and struggled to handle the growing data volume.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Laybyland
Laybyland

Therefore, Laybyland chose SECOMM to migrate the website to a robust eCommerce platform like Magento Open Source. With over 10 years of operation, thanks to a unique business strategy—the exclusive Lay-by payment process allowing customers to customize the time and frequency of instalments when shopping online—and a professionally controlled eCommerce system by SECOMM, Laybyland expanded the ‘Buy Now, Pay Later’ retail system to two other major markets, the United States and New Zealand.

“SECOMM’s technical expertise allowed us to successfully overcome these development challenges and deploy a website that has performed exactly as we wanted from day one.” – Stuart Duff, CEO at Laybyland

  • Website: https://www.laybyland.com.au/ 
  • Platform Used: Magento Open Source
  • Industry: ‘Buy Now, Pay Later’ Retail
  • Traffic: 80.6K/month
  • Ranking: 13,263 (Australia) & 641,341 (Global)

Covento

Covento is a young business in the renewable energy sector, operating in five countries: Denmark, Germany, Spain, the Netherlands, and France. At Covento, users can find the necessary spare parts/components for turbine models from various manufacturers and suppliers.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Covento
Covento

Jill Ashley Brandt, CEO of Covento, plans to leverage the continuous improvements of Adobe Commerce to make Covento more user-friendly for buyers and suppliers in the U.S. market, serving the goal of expanding the business.

  • Website: https://covento.com/ 
  • Platform Used: Adobe Commerce
  • Industry: Energy
  • Traffic: 27.1K/month
  • Ranking: 52,014 (Australia) & 3,204,045 (Global)

Di Dong Viet

Di Dong Viet is a reputable brand in the field of electronic devices and a strategic partner of global technology conglomerates such as Apple, Samsung, OPPO, Sony, ASUS, and more.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Di Dong Viet
Di Dong Viet

By using Magento Open Source, Di Dong Viet has successfully built a high-quality eCommerce website with features such as product management, shopping cart, online payment, order management, and various other extended features to create a convenient online shopping experience for customers.

  • Website: https://didongviet.vn/ 
  • Platform Used: Magento Open Source
  • Industry: Consumer Electronics
  • Traffic: 4.5M/month
  • Ranking: 281 (Vietnam) & 14,617 (Global)

CGV

CGV is one of the top 5 largest cinema chains globally and is a major film distributor and cinema chain in Vietnam, alongside Galaxy, Lotte Cinema, BHD Star Cineplex, and CineStar.

Top 20 eCommerce websites using Adobe Commerce (Magento)-CGV
CGV

CGV has built an eCommerce website on the Magento Enterprise platform (the paid version of Magento, now known as Adobe Commerce) to meet the feature requirements suitable for large enterprises like CGV.

  • Website: https://www.cgv.vn/ 
  • Platform Used: Magento Enterprise (Adobe Commerce)
  • Industry: Film
  • Traffic: 2M/month
  • Ranking: 600 (Vietnam) & 31,466 (Global)

Kids Plaza

Established in 2009, Kids Plaza is a major player in the eCommerce race in the Baby industry. Kids Plaza has deployed an eCommerce website on the Magento platform to efficiently manage a diverse and extensive product portfolio. The brand regularly runs promotional programmes such as gift shopping promotions, flash sales, buy 5 get 1 free, and loyalty point accumulation for attractive rewards.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Kids Plaza
Kids Plaza

This has contributed significantly to the increase in website traffic on every promotional occasion, and deploying Magento can enhance customization and scalability to handle sudden traffic increases. On average, the website receives about 1 million visits per month.

  • Website: https://www.kidsplaza.vn/ 
  • Platform Used: Magento Open Source
  • Industry: Mother & Baby
  • Traffic: 1.3M/month
  • Ranking: 1,047 (Vietnam) & 54,186 (Global)

Hoang Phuc International

Hoang Phuc International is a high-end fashion retailer for Kappa, Ecko Unltd, Superga, Replay, and Staple, established in 1989. After three decades of traditional business development, the brand decided to transition to participate in the eCommerce market.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Hoang Phuc International
Hoang Phuc International

To successfully develop the current eCommerce website, Hoang Phuc has used and converted many platforms. As of now, the business is using the Magento platform – an open-source eCommerce platform specializing in eCommerce.

  • Website: https://hoang-phuc.com/ 
  • Platform Used: Magento Open Source
  • Industry: Fashion
  • Traffic: 248.3K/month
  • Ranking: 3,602 (Vietnam) & 171,782 (Global)

Bach Long Mobile

Bach Long is one of the popular retailers of smartphones, tablets, and technology accessories in Vietnam. Similar to other consumer electronics retailers like CellphoneS, Di Dong Viet, Bach Long Mobile also chose the Magento platform to build their websites.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Bach Long Mobile
Bach Long Mobile

Therefore, the brand’s website has seen significant improvements in features, customization capabilities, and performance, helping the company attract more customers, grow its market share, and increase revenue and profits.

  • Website: https://bachlongmobile.com/
  • Platform Used: Magento Open Source
  • Industry: Consumer Electronics
  • Traffic: 197.3K/month
  • Ranking: 5,472 (Vietnam) & 254,860 (Global)

On Off

On Off is a lingerie brand established in 2005 with a mission to bring daily comfort to everyone. 

Top 20 eCommerce websites using Adobe Commerce (Magento)-On Off
On Off

On Off has chosen the Magento Open Source version, the free version of Magento, to build its eCommerce website to meet the company’s specific needs for features, customization capabilities, and system scalability.

  • Website: https://onoff.vn/
  • Platform Used: Magento Open Source
  • Industry: Fashion
  • Traffic: 156.9K/month
  • Ranking: 7,196 (Vietnam) & 326,722 (Global)

EROPI

EROPI is another prominent jewelry brand in Vietnam, specialising in distributing various types of gold, silver, jewelry, gemstones, pearls, wedding jewelry, and feng shui jewelry. After many years of operation, the company has not only expanded its chain of stores nationwide but also developed an online sales channel to meet the shopping needs of customers.

Top 20 eCommerce websites using Adobe Commerce (Magento)-EROPI
EROPI

The primary online channel that EROPI focuses on is the eCommerce website built on the Magento Open Source platform with superior customization capabilities. This allows EROPI to develop advanced features and flexible scalability, ensuring the long-term development goals of the business.

  • Website: https://eropi.com/ 
  • Platform Used: Magento Open Source
  • Industry: Jewelry
  • Traffic: 95.8K/month
  • Ranking: 13,832 (Vietnam) & 602,063 (Global)

Baya

At first, the company was established in 2006 under the name Uma Furniture Supermarket and officially changed its name to Baya Furniture and Decoration Supermarket in 2019. Despite the name change, the brand still retains its core values and brings customers high-quality furniture with simple, elegant designs, in line with contemporary trends, featuring neutral colours, and each piece having its own beauty.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Baya
Baya

As of the current time, Baya’s website attracts nearly 100,000 visits per month, thanks to the proper investment in building an eCommerce furniture website with the open-source Magento platform. The website features an attractive, captivating interface that is user-friendly.

  • Website: https://baya.vn/ 
  • Platform Used: Magento Open Source
  • Industry: Furniture
  • Traffic: 76K/month
  • Ranking: 7,544 (Vietnam) & 352,023 (Global)

Rohto Vietnam

Rohto is a well-known Japanese pharmaceutical and cosmetic brand established in 1899, specialising in manufacturing and selling eye care, skincare, lip care, hair care, cosmetics, pharmaceuticals, etc.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Rohto Vietnam
Rohto Vietnam

Rohto Vietnam’s eCommerce website is built on the Magento Enterprise version. Through Magento, the website is designed with an attractive and user-friendly interface, integrating features and customer support services to make shopping easier and more convenient.

  • Website: https://shop.rohto.com.vn/ 
  • Platform Used: Magento Enterprise
  • Industry: Health
  • Traffic: 69.7K/month
  • Ranking: 24,537 (Vietnam) & 853,571 (Global)

Annam Gourmet

Annam Gourmet, born out of a deep passion for European cuisine by the founders of the Annam Group, has been a strong player in the Vietnamese market for over 20 years. The Annam Gourmet store chain has expanded significantly, offering imported high-quality products such as premium food, wine, beverages, and cosmetics.

Top 20 eCommerce websites using Adobe Commerce (Magento)-Annam Gourmet
Annam Gourmet

While Annam Gourmet had an existing online presence, it was primarily used for brand development, and the effectiveness of eCommerce was not a primary focus. To ensure the website is fully developed and operates smoothly, Annam Gourmet chose SECOMM and strategic partner Synova to develop the eCommerce website on the Magento Open Source 2 platform.

  • Website: https://shop.annam-gourmet.com/ 
  • Platform Used: Magento Open Source
  • Industry: Food & Beverage
  • Traffic: 49.4K/month
  • Ranking: 16,711 (Vietnam) & 643,508 (Global)

Here is a list of the top 20 eCommerce websites using the Adobe Commerce (Magento) eCommerce platform in both the international and Vietnamese markets.

Is the Adobe Commerce (Magento) development solution suitable?

With deep experience and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and implementing eCommerce that businesses are facing.

Contact SECOMM now or call directly on the hotline (028 7108 9908) for free advice on developing eCommerce on the Adobe Commerce (Magento) platform!

  • Comprehensive understanding: Provide a comprehensive eCommerce solution from consulting, development, and operation to the growth of the eCommerce system.
  • Deep expertise: Over 8 years of experience in implementing complex eCommerce systems for clients from various countries.
  • Customized solutions: Propose eCommerce solutions including technology architecture and a suitable team for each business.
  • Flexible progress: The project timeline and progress are adjusted according to the specific needs of the business.
Read more
10 Steps To Build Your First Baby eCommerce Websites
10 STEPS TO BUILD YOUR FIRST ECOMMERCE WEBSITES

Baby eCommerce is a promising market experiencing a steady annual growth rate (CAGR 2023-2027) of 9.86%, projected to reach a market value of approximately USD 129.40 billion by 2027. 

To tap into this market, you’ll need to develop a professional and efficient eCommerce website. Here are 10 steps to create an eCommerce website tailored for maternity and baby products.

Identify objectives

The first step is to identify your business goals and prioritize them, forming a plan tailored to develop an effective Baby eCommerce website.

Concerning long-term goals, you may focus on objectives like establishing a strong brand presence, reaching potential customers, and enhancing the efficiency of both online and offline operations.

For short-term goals, businesses can give priority to activities like monitoring, analyzing customer behavior, assessing the effectiveness of marketing campaigns, and boosting revenue.

When it comes to timeline, you can decide to deploy quickly to enter the market or proceed gradually to test and adapt to this eCommerce world.

As for the budget, it depends on your business strategy and financial capacity for this Baby eCommerce development project.

Select eCommerce platform

Currently, there are two types of eCommerce platforms to help you build your first Baby website: SaaS (Software as a Service) and Open-Source platform. 

Some popular SaaS eCommerce platforms include Shopify, BigCommerce, Squarespace, and Wix.

10 Steps To Build Your First Baby eCommerce Websites
Basic SaaS eCommerce platforms: Quick comparison

In addition, there are premium versions of these SaaS platforms such as Shopify Plus, BigCommerce Enterprise, and Goflow.

10 Steps To Build Your First Baby eCommerce Websites
Premium SaaS eCommerce platforms: Quick comparison

Some open-source platforms are widely used: Adobe Commerce (Magento), WooCommerce, OpenCart, and PrestaShop.

10 Steps To Build Your First Baby eCommerce Websites
Open-source eCommerce platforms: Quick comparison

Typically, some new businesses choose basic SaaS platforms to save time and budget in the initial phase of the Baby eCommerce website development. After a while, they may switch to a premium SaaS or an open-source platform to develop their baby websites more advanced.

In another case, some businesses opt for open-source platforms to build a basic eCommerce website and then gradually upgrade the system over time to minimize the need for platform switching in later phases.

In-house team or development agency?

Typically, most eCommerce businesses decide to initially partner with a professional development agency and gradually build their in-house team.

For establishing an in-house team, you’ll need to recruit and train IT and eCommerce professionals for expertise on the chosen platform. It’ll take you significant time and budget but allow you to have full control over your resources. You can develop and adjust your Baby eCommerce website according to your needs and wants.

10 Steps To Build Your First Baby eCommerce Websites
eCommerce development: In-house team or professional agency?

When it comes to partnering with an agency, here are some criteria you need to evaluate:

  • eCommerce experience
  • High-performing development team
  • Clear processes
  • Deadline meet 

Partnering with a professional development agency gains you specialized eCommerce knowledge, enhances your technical skills, and above all, you’ll facilitate the eCommerce website exactly what you need, tailoring it to the unique features of the maternity and baby industry.

Design UI/UX

When it comes to UI/UX design, it’s important to showcase the brand image, products, user guide, etc. There are three popular ways to make your design:

  • Using ready-made themes: Optimizing interface design costs may limit the brand positioning as ready-made themes can be similar to other websites.
  • Customizing themes: Balancing cost savings and adding some brand identity elements such as color, font, layout, etc. However, you’ll need a specialized team to customize themes effectively.
  • Designing unique themes: The design will tailored to your brand, but it’ll take your time and budget.
10 Steps To Build Your First Baby eCommerce Websites
Design UI/UX

Develop core features

Some essential features that a Baby eCommerce website should have include

  • Catalog Management: Control product data, features, categories, prices, inventory quantities, and images/videos for smooth operations and optimal business performance.
  • Store Management: Handle product inventory, control the business activities, and manage personnel for each branch.
  • Cart & Checkout: Manage the shopping cart and customer checkout information.
  • Customer Management: Manage customer information to improve marketing effectiveness, shopping experience, and overall customer satisfaction.
  • Marketing Management: Optimize SEO and implement marketing programs using supporting tools to boost sales for the business.
  • Sales Management: Establish and operate sales processes, orders, payments, and shipping.
  • Content Management: Develop and optimize all content-related aspects for CMS pages, image storage, theme customization, and website design.
  • System Management: Administer user roles, and explore best practices in terms of security, maintenance, and system care for the website.
  • Analysis & Reporting: Support track, and measure the performance of the eCommerce system and plan for future strategies.

Some advanced features for the baby eCommerce industry:

  • Fast delivery: Provides quick delivery services within 2 hours in major cities.
  • Personalized Gift Packaging: Gift packages can be designed based on the preferences and needs of each recipient, such as packages for newborns, packages for children, and packages for mothers.
  • Buy Now Pay Later: Shop for essential products/services for children without having to pay the full amount immediately, supporting those who may not have the ability to pay a large sum at once.
  • Loyalty Program: Allow customers to earn points for each purchase. These points can be used to redeem benefits such as discounts, gifts, or free services.
10 Steps To Build Your First Baby eCommerce Websites
Some advanced features should be in baby eCommerce websites

Fulfill Legal Procedures

After developing features and ensuring a successful testing and website launch, you’ll need to complete the legal procedures associated with eCommerce operations. 

According to Decree 52/2013/ND-CP by the Government of Vietnam, any individual or organization owning an eCommerce website for sales is required to notify or register with the Ministry of Industry and Trade through the online public service portal of the Ministry of Industry and Trade

Note: Websites that operate beyond the specified period or fail to register/notify the authorized management agency within the designated timeframe may be subject to administrative penalties as per regulations.

QC/Testing

When QC/testing your eCommerce website, you can leverage either the Waterfall or Agile model to test the entire system.

10 Steps To Build Your First Baby eCommerce Websites
Waterfall and Agile: Key differences

Using these models helps you review and test your entire eCommerce system, functions, and features within a specified timeframe, ensuring optimal order processing speed and overall website stability. In case of any issues, your in-house team or development partner will help you to address them before officially going live.

Go-live

When the QC/testing process is done, your baby eCommerce website is ready to launch. To ensure a smooth go-live process, here are three steps you should prepare:

  • Define the go-live objectives: The aims could be system stability, data backup and recovery capabilities, and customer shopping experience.
  • Perform testing and error resolution: Conduct comprehensive system testing to identify and rectify functional errors, security issues, and performance issues.
  • Create backup plans: Despite conducting testing and resolving errors, unforeseen issues may still arise during the go-live process. To address these issues, backup plans are a must.
10 Steps To Build Your First Baby eCommerce Websites
Go-live process

Operate the eCommerce system

Running a baby website is an ongoing effort aimed at ensuring the steady and effective functioning of the system. This involves various activities, including:

  • Resource management: Managing the system’s resources, including hardware, software, data, and personnel.
  • Process management: Managing all processes within the system, including development, deployment, operation, and maintenance processes.
  • Error management: Identifying the causes of errors, quickly and effectively resolving issues, and implementing preventive measures to avoid recurrence.
  • Modification management: Assessing the impact of changes on the system and executing modifications safely and efficiently.

Furthermore, you should regularly maintain, update, and upgrade the website system to achieve sustainable growth, adapting quickly to shifts in the eCommerce world or the maternity and baby products market.

10 Steps To Build Your First Baby eCommerce Websites
Operate the eCommerce system

Boost eCommerce growth

After a period of operation, you should shift your focus toward eCommerce marketing strategies or Omnichannel to expand your online presence in the market of maternity and baby products

businesses should redirect their focus toward implementing eCommerce marketing strategies or embracing Omnichannel approaches to expand their online presence in the market of mother and baby products.

Implementing Omnichannel involves setting up a seamless sales, marketing, and management system across channels such as the website, social media platforms (Facebook, Instagram, Zalo, TikTok Shop), and online marketplaces (Shopee, Tiki, Lazada, Sendo) to optimize the customer experience and boost business efficiency.

Developing a comprehensive marketing strategy, centered around key eCommerce marketing channels like Content Marketing, SEO/SEM, Email Marketing, and Affiliate Marketing, becomes crucial for achieving rapid sales growth.

The Bottom Line

In general, the journey of building a baby eCommerce website for the Vietnamese market isn’t an easy task. It requires you to invest a significant amount of time and budget in researching the most fitting strategies tailored to each phase of your eCommerce development. 

Understanding the difficulties and challenges that businesses may encounter when building a baby eCommerce website, SECOMM is ready to provide free consultation on detailed eCommerce solutions.

Reach out or call the SECOMM hotline at 028 7108 9908 to get started!

Read more
2 Phases & 12 Steps to Build Your First Online Pharmacy
2 PHASES & 12 STEPS TO BUILD YOUR FIRST ONLINE PHARMACY

Since the advent of the COVID-19 pandemic, the pharmaceutical industry has proven the potential of transitioning from offline to online pharmacy. In the United States, the number of remote health consultations surged by 2,600% in March 2020 (during the peak of COVID-19 in the U.S.) compared to the same month in 2019. According to Statista, the global pharmaceutical eCommerce sector is projected to reach 32 billion USD by the end of 2023.

Several brands have successfully embraced eCommerce early on, achieving unexpected successes. Examples include Apollo Pharmacy (India), FPT Long Châu (Vietnam), CVS Health (USA), and Droga Raia (Brazil). The common thread among these brands lies in their comprehensive eCommerce platforms, catering to the shopping needs of customers for healthcare, pharmaceutical, and medical products. 

With nearly 10 years of experience in the eCommerce sector, SECOMM has outlined the journey of building pharmaceutical eCommerce websites for the Vietnamese market.

Phase 1: Building a basic online pharmacy

2 Phases & 12 Steps to Build Your First Online Pharmacy
Phase 1: Building a basic online pharmacy

Identify objectives

The first thing to do is identify and prioritize goals to plan the pharmacy eCommerce website development for each phase. 

In the long run, businesses can consider goals like branding, generating potential customers, and optimizing online and offline operations. 

For short-term goals, businesses should prioritize objectives like monitoring and analyzing customer behavior, evaluating marketing campaigns, and revenue growth. 

In the first phase, businesses can decide to deploy quickly to enter the market or proceed gradually to test and adapt to this eCommerce world.

Select eCommerce platform

There are two types of platforms to help businesses facilitate pharmacy eCommerce websites: SaaS (Software as a Service) and open source.

Some popular SaaS eCommerce platforms include

  • Haravan: Founded in 2014 based on Shopify, Haravan has become popular in the Vietnamese eCommerce community for B2C businesses or those dealing with low-involvement products. It offers quick deployment with reasonable fees.
  • Shopify: It is a widely used eCommerce platform allowing businesses to build, develop, and manage their online stores. Shopify offers an intuitive interface, making it easy for users with limited technical skills to operate eCommerce efficiently.
  • BigCommerce: Designed to be easy to use, BigCommerce empowers businesses of all sizes and technical skills to start their journey to build a professional eCommerce website.
2 Phases & 12 Steps to Build Your First Online Pharmacy - SaaS eCommerce platform
SaaS eCommerce platform: Haravan, Shopify, BigCommerce

Some outstanding open-source eCommerce platforms include

  • Adobe Commerce (Magento): Adobe Commerce is an open-source eCommerce platform designed specifically for businesses ranging from medium to large scale, with high growth and extensive customization and expansion needs. It includes two main versions: Magento Open Source (free) and Adobe Commerce (paid).
  • WooCommerce: WooCommerce is a free WordPress plugin that allows brands to set up eCommerce websites by adding eCommerce functionality to an existing WordPress website.
  • OpenCart: OpenCart is an open-source eCommerce platform based on the PHP programming language, developed by Daniel Kerr in 1998, with two versions: Free (Open Source) and Cloud Store (Paid).
2 Phases & 12 Steps to Build Your First Online Pharmacy - Open-source eCommerce platform
Suggested Open-source eCommerce platforms: Adobe Commerce (Magento), WooCommerce, OpenCart

Typically, new eCommerce businesses will choose SaaS platforms to save time and budget in the initial phase of building a basic eCommerce website or an online pharmacy. Then, businesses will re-platform to an open-source platform to develop more advanced eCommerce systems.

However, some businesses decide to build their eCommerce websites in the basic phase on an open-source platform and then upgrade the system over time to remove the re-platforming step in the later phase.

Design UI/UX

When designing the interface, businesses need to meet basic criteria such as UI/UX standards, showcasing the brand’s characteristics, maintaining consistent product presentation, providing sufficient user guidance, etc.

When it comes to UI/UX design, it’s important to showcase the brand image, products, user guide, etc. 

There are three ways to design UI/UX:

  • Using ready-made themes: This way helps businesses optimize design costs but may limit brand positioning as it can lead to theme duplication with other websites
  • Customizing themes: Balancing cost savings and adding some brand identity elements such as color, font, layout, etc. However, to customize themes effectively, a specialized and experienced team is required.
  • Designing a custom theme: Businesses will have a website tailored to their brand. However, this approach requires more investment in design costs and time.

In this phase, businesses often choose ready-made themes to minimize costs, but some financially robust businesses may opt for the other two methods to better position their brand.

2 Phases & 12 Steps to Build Your First Online Pharmacy - Design UI/UX
Apollo Pharmacy UI design

Develop core features

In the basic development phase, businesses should prioritize developing core features for an online pharmacy.

2 Phases & 12 Steps to Build Your First Online Pharmacy
Developing core eCommerce features is one of the important steps

Some essential features that a pharmacy eCommerce website should have include

  • Catalog Management: Control product data, features, categories, prices, inventory quantities, and images/videos for smooth operations and optimal business performance.
  • Store Management: Handle product inventory, control the business activities, and manage personnel for each branch.
  • Cart & Checkout: Manage the shopping cart and customer checkout information.
  • Customer Management: Manage customer information to improve marketing effectiveness, shopping experience, and overall customer satisfaction.
  • Marketing Management: Optimize SEO and implement marketing programs using supporting tools to boost sales for the business.
  • Sales Management: Establish and operate sales processes, orders, payments, and shipping.
  • Content Management: Develop and optimize all content-related aspects for CMS pages, image storage, theme customization, and website design.
  • System Management: Administer user roles, and explore best practices in terms of security, maintenance, and system care for the website.
  • Analysis & Reporting: Support to track, and measure the performance of the eCommerce system, and plan for future strategies

Fulfill legal procedures

After developing features and ensuring a successful testing and website launch, businesses are obligated to complete the legal procedures associated with eCommerce operations. 

According to Decree 52/2013/ND-CP by the Government of Vietnam, any individual or organization owning an e-commerce website for sales is required to notify or register with the Ministry of Industry and Trade through the online public service portal of the Ministry of Industry and Trade. 

Note: Websites that operate beyond the specified period or fail to register/notify the authorized management agency within the designated timeframe may be subject to administrative penalties as per regulations.

Phase 2: Developing an advanced online pharmacy

2 Phases & 12 Steps to Build Your First Online Pharmacy
Phase 2: Developing an advanced online pharmacy

Redefine objectives

In the process of business development and amidst significant market changes, it’s important to realign goals to suit the evolving landscape. This time for business leaders to redefine objectives regarding the overall strategy, timeline, and budget for investing in the pharmacy eCommerce website.

During this phase, businesses often focus on short-term and long-term goals related to expanding the online pharmacy

For long-term goals, businesses may consider goals such as expanding market segments, establishing a loyalty program, and cultivating shopping habits for healthcare products, pharmaceuticals, and medical equipment.

For long-term goals, businesses may prioritize goals related to tapping into new potential customers, revenue growth, and supporting eCommerce marketing strategies such as livestreaming, gamification, affiliate marketing, and influencer marketing.

Select a platform for switching

When SaaS platforms can’t support businesses to expand the system anymore, re-platforming to another robust platform is a top choice. Platforms like Adobe Commerce, Shopify Plus, and BigCommerce Enterprise can help businesses facilitate a deeply custom pharmacy eCommerce website.

2 Phases & 12 Steps to Build Your First Online Pharmacy - Select a platform for switching
Suggested platforms for your eCommerce migration: BigCommerce Enterprise, Adobe Commerce, Shopify Plus

When re-platforming, businesses have challenges such as switching costs, time to train personnel, and data loss throughout the platform migration process.

Select development resources

To build a high-complexity online pharmacy on a professional platform, businesses need resources to facilitate it effectively. 

Businesses can decide to build an in-house team or seek a development agency. Regardless of the choice, it requires businesses to have practical experience on the selected platform. 

2 Phases & 12 Steps to Build Your First Online Pharmacy
Building an in-house team or partnering with a development agency?

For building an in-house team, businesses need to recruit and train IT and eCommerce personnel to develop on the selected platform. This option may take time and budget to establish a high-performing team but it allows the business to have better control over resources and actively adjust or develop the website system. 

In case businesses hire a development agency, here are some criteria to consider:

  • Deep Experience in eCommerce: Number of years of experience; Quantity and quality of completed projects; Complexity level of the finished projects.
  • Professional Team: Solution consulting specialists; eCommerce specialists; IT personnel; and Customer support.
  • Straightforward Process: Analysis; Proposal of solutions; Development timeline; Testing and system maintenance.
  • Handling Capabilities: Prompt support; Commitment to warranty and maintenance.

Partnering with a professional development agency will help businesses gain specialized knowledge, enhance experience, and create an online pharmacy tailored to the specific needs of the industry.

Redesign UI/UX

During the platform migration process, businesses can keep the current website design without making any changes. However, some businesses tend to redesign their websites to align with new strategies and the new platform. 

Similar to the previous phase, businesses have three options to design their pharmacy eCommerce websites: using ready-made themes, customizing themes, or designing a unique interface.

However, in phase 2, businesses often decide to customize themes or design a unique interface to express the brand image and the pharmaceutical eCommerce industry.

Switch eCommerce platform

After the right eCommerce platform for migrating, businesses should carry out the process to minimize the risk of data loss or errors. Typically, the migration process is automated as much as possible to avoid potential issues. 

The migration process includes the following steps:

  • System Analysis: Evaluate the current system in detail, including the database, interface design, integrations, and implemented customizations.
  • Migration Planning: Develop a detailed plan for the conversion process, including timelines, resources, and participants.
  • Integration and Data Migration: Extract data from the old system and transfer it to the new system, including information about products, orders, customers, and other relevant data.
  • Testing and Quality Assurance: Conduct comprehensive testing to identify and rectify errors, ensuring that the website operates smoothly and securely.

After re-platforming, the business needs to perform thorough checks to ensure that the data has been migrated completely and accurately according to the plan.

Upgrade eCommerce features

Beyond core features, businesses should focus on building a system with more complex features, including advanced and industry-specific functionalities for pharmaceutical eCommerce.

2 Phases & 12 Steps to Build Your First Online Pharmacy
Upgrade your eCommerce features
  • Prescription Medication: Provide prescription medications based on the doctor’s indications and instructions.
  • Consultation Services from Doctors/Pharmacists: Offer health consultation services and online medical examinations as needed.
  • Detailed Product Information Display: Provide comprehensive product information, including the name of the medication, ingredients, indications, dosage, usage instructions, side effects, warnings, expiration date, and pricing.
  • Usage Guidelines: Provide instructions for the use and dosage adjustment for all medical products, with a reference to the advice of doctors/pharmacists.
  • Online Medical Records: Store patient medical records and test results on the system’s information portal.

In addition, businesses need to consistently update and enhance these features to meet user needs and keep pace with market trends.

Operate & maintain system

When testing the eCommerce system, businesses need to thoroughly check the entire website and its features over a specific period to ensure order processing speed and website stability. If any issues arise, businesses should immediately contact the in-house team or development partner to adjust and improve the website accordingly before officially going live. 

Once the pharmacy eCommerce website system is stable, businesses should focus on eCommerce marketing strategies or Omnichannel approaches to enhance their online pharmacy.

Additionally, regular maintenance, updates, and continuous system upgrades are essential to sustain growth and quickly adapt to changes in the eCommerce market in general and the healthcare market in particular.

The Bottom Line

In general, the journey of building a pharmacy eCommerce website in Vietnam is not an easy task. This work demands substantial investments of time and budget from businesses to research the most suitable eCommerce strategy for each stage of their development. 

Understanding the challenges that businesses may encounter when building an online pharmacy, SECOMM is ready to provide custom solutions for developing an eCommerce system.

Contact SECOMM or call the hotline at 028 7108 9908 for a free consultation.

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The 5 Best eCommerce Platforms to Build Online Pharmacy
THE 5 BEST ECOMMERCE PLATFORMS TO BUILD ONLINE PHARMACY

According to The Business Research Company, the global pharmaceutical eCommerce market is projected to reach $732.3 billion by 2027. This represents a significant opportunity for pharmacies, healthcare service providers, or hospitals/clinics to implement eCommerce and reach a broader range of potential customers. To achieve this, building an online pharmacy on a professional platform is a great idea to address industry-specific challenges. 

Things to keep in mind when building an online pharmacy

The 5 Best eCommerce Platforms to Build Online Pharmacy
Things to keep in mind when building an online pharmacy

When building a pharmacy eCommerce website, businesses must meet numerous criteria to ensure professionalism, safety, and legal compliance within this industry.

Intuitive user interface

The typical customer profile in the pharmaceutical eCommerce sector consists of individuals seeking to purchase medications, medical equipment, and other healthcare products for themselves, family, or friends.

Thus, the website interface needs to be visually appealing, and user-friendly, and prioritize colors such as blue or white to create a sense of safety and cleanliness. 

Other factors, such as layout, font choice, and imagery, should be carefully selected and coordinated to deliver the most professional user experience.

Bespoke features

When building an online pharmacy, beyond default eCommerce features, businesses should focus on developing the following features to address industry-specific needs:

  • Prescription Medications: Provide prescription medications based on the doctor’s indications and instructions.
  • Consultation Services from Doctors/Pharmacists: Offer health consultation services and online medical examinations on demand.
  • Detailed Product Information Display: Furnish comprehensive information about products, including drug names, ingredients, indications, dosage, usage instructions, side effects, warnings, expiration dates, and prices.
  • Usage Guidelines: Provide usage instructions and dosage adjustments for all medical products, about the advice of doctors/pharmacists.
  • Online Medical Records: Store patient medical records and test results on the system’s information portal.

High security

An online pharmacy is a system that contains various crucial information including personal details, payment information, and the health status of customers. Therefore, the security system of the website needs to be built and deployed carefully to ensure the safety of customer data.

Compliance with legal regulations

Pharmaceutical eCommerce is a specialized business area subject to the regulations of the healthcare/pharmaceutical industry. eCommerce pharmaceutical businesses need to comply with these regulations to ensure that their operations are legal and safe for customers.

Below are some key legal regulations that e-commerce pharmaceutical businesses need to adhere to in Vietnam:

  • Pharmaceutical Law: The Pharmaceutical Law regulates the conditions for pharmaceutical business, including requirements for pharmaceutical business licenses, facilities, equipment, personnel, and drug quality.
  • Decree 54/2017/NĐ-CP: Decree 54/2017/NĐ-CP provides detailed regulations on pharmaceutical business activities.
  • Circular 07/2018/TT-BYT: Circular 07/2018/TT-BYT guides the advertising of drugs, drug ingredients, medical equipment, and cosmetics.
  • Circular 04/2016/TT-BYT: Circular 04/2016/TT-BYT guides state management of the pharmaceutical profession.
  • Circular 34/2018/TT-BYT: Circular 34/2018/TT-BYT guides state management of drugs and drug ingredients.

In addition, pharmaceutical eCommerce businesses also need to comply with other legal regulations, such as Cybersecurity Law, Consumer Protection Law, and eCommerce Law.

Top 5 eCommerce Platforms to build an online pharmacy

Although this industry has many challenges to deploy, businesses always have eCommerce platforms to create their online pharmacies. Here are the 5 leading platforms for building online pharmacy that businesses may consider.

BigCommerce

BigCommerce is a cloud-based eCommerce platform operating on the Software as a Service (SaaS) model, enabling businesses to create and manage online stores.

The 5 Best eCommerce Platforms to Build Online Pharmacy - BigCommerce
BigCommerce eCommerce platform

Currently, BigCommerce offers four main solutions, including

The 5 Best eCommerce Platforms to Build Online Pharmacy
BigCommerce pricing plans

 

Pros:

  • Easy to use: BigCommerce is designed to be user-friendly with a drag-and-drop builder to help businesses create and manage online stores easily without the need for technical skills.
  • Multi-channel support: BigCommerce allows pharmaceutical businesses to operate across multiple platforms, including eCommerce websites, social media pages, and online marketplaces.
  • Security compliance: BigCommerce is committed to adhering to high-level security standards and protects customer personal information and transaction data.
  • Pharmaceutical solutions: BigCommerce offers a variety of features and interfaces specifically designed for the pharmaceutical industry.

Cons:

  • Ongoing costs: As a SaaS, BigCommerce requires monthly or annual fees for usage. The value of these fee packages may increase depending on the scale of the business and transaction fees per order.
  • Limited customization: While BigCommerce allows customization of eCommerce websites, it limits deeper customization. This could be an issue for businesses with specific customization requirements, such as in the pharmaceutical industry.
  • Limited scalability: While BigCommerce can scale, for large businesses or those planning rapid expansion in the future, it may be necessary to consider more specialized platforms to handle these needs.
  • Platform dependency: Businesses will rely on BigCommerce’s ecosystem to maintain and update their online stores. This could be a concern if a business needs complete control over its system.

Some famous pharmaceutical eCommerce businesses currently utilizing BigCommerce include Victoria Health, Molton Brown, LARQ, and Zyppah.

Shopify

Shopify is a SaaS eCommerce platform established in 2006. To date, Shopify has rapidly become one of the leading platforms in the eCommerce industry, supporting thousands of businesses worldwide to initiate and grow their online ventures.

The 5 Best eCommerce Platforms to Build Online Pharmacy - Shopify
Shopify eCommerce platform

The cost to use the Shopify platform is quite diverse, including these three solutions:

The 5 Best eCommerce Platforms to Build Online Pharmacy
Shopify pricing plans

In addition, Shopify provides eCommerce solutions tailored to businesses with different needs and wants, such as:

  • Starter: $5/month, leveraging payment features through social networks and messaging apps for businesses.
  • Retail: $89/month, includes employee management features, inventory tracking, and loyalty programs for retail stores.
  • Commerce Components: Custom pricing, offering third-party modules for integration into the eCommerce website.
  • Shopify Plus: Custom pricing, designed for large enterprises.
  • Shopify Hydrogen: Custom pricing, for businesses to deploy Headless Commerce.

Learn more: Top 5 benefits of Headless Commerce 

Pros:

  • Easy to use: Shopify is designed with an intuitive user interface, allowing non-technical users to easily create online stores.
  • Diverse pricing plans: Shopify offers a wide range of choices for businesses, catering to small, medium, startup, and large enterprises with various customization needs.
  • Data Security: Shopify adheres to important security standards such as PCI DSS (Payment Card Industry Data Security Standard) to keep customer’s personal and healthcare data safe.
  • Extensive Feature Set: Shopify provides many features and extensions to meet the needs of building eCommerce websites for various industries, including the pharmaceutical sector.

Cons:

  • Ongoing costs: Similar to BigCommerce, Shopify requires monthly or annual fees for service usage, and costs can escalate over time due to transaction fees, expansion of features, etc.
  • Limited Customization: Shopify offers a certain level of customization for basic packages like Basic, Shopify, Advanced, Retail, and Starter. If a business requires a highly customized eCommerce website, additional fees must be paid to use other solutions or consider alternative platforms.
  • SEO Limitations: While Shopify supports basic SEO optimization, there are some limitations in terms of more advanced SEO optimization and custom URL management.

Healthcare, pharmaceutical, and medical businesses using Shopify include Dr.Axe, 310 Nutrition, Hiya, and BUBS Naturals.

StoreHippo

StoreHippo is a SaaS eCommerce platform established in 2014 in India. Over the years, this platform has consistently updated its technologies to meet the website-building needs of businesses, particularly those in the pharmaceutical eCommerce sector.

The 5 Best eCommerce Platforms to Build Online Pharmacy - StoreHippo
StoreHippo eCommerce platform

Similar to other SaaS platforms, StoreHippo offers a variety of solutions to choose from:

The 5 Best eCommerce Platforms to Build Online Pharmacy - StoreHippo
StoreHippo pricing plans

Pros:

  • Easy to use: StoreHippo is designed with a user-friendly interface, making it quick and easy for users to create online stores.
  • Custom solutions for pharmaceutical eCommerce: StoreHippo provides dedicated solutions for various industries, including online pharmacies.
  • Continuous Updates: To address specific functions for each industry, StoreHippo has consistently improved and updated the latest technologies in e-commerce, such as Headless Commerce, PWA, Angular JS, etc.

Cons:

  • Limited customization: Although StoreHippo allows businesses to customize their eCommerce website interface, it still limits deeper customization compared to other eCommerce platforms.
  • Limited image size: StoreHippo has limitations on the size of images that businesses can upload and use in their online stores.
  • Community and Support Limitations: In comparison to larger e-commerce platforms like Shopify, Magento, or BigCommerce, StoreHippo has a smaller user community and customer support, which may slow down the resolution of technical issues or support requests.

Some brands that built their online pharmacy with StoreHippo include WoundProfessional, Kunooz, and On A Healthy Note.

WooCommerce

WooCommerce is an open-source eCommerce plugin developed for the WordPress platform, one of the most popular content management systems (CMS) globally. WooCommerce enables businesses to turn their WordPress websites into online stores or integrate eCommerce features into existing websites.

The 5 Best eCommerce Platforms to Build Online Pharmacy - WooCommerce
WooCommerce eCommerce platform

The license fee of WooCommerce depends on the complexity of each project, averaging around $1,000 for a basic eCommerce website and $10,000 for a more advanced eCommerce website.

Pros:

  • Free to use: WooCommerce is an open-source platform, so it is entirely free to use and customize. However, associated costs such as hosting, domain, themes, functionality systems, and maintenance should be considered.
  • Easy to use: WooCommerce is deeply integrated into WordPress, making the installation and management of online stores straightforward. Users familiar with WordPress will find WooCommerce’s interface user-friendly.
  • Third-party integration:  WooCommerce has a large development community and supports integration with various third-party applications and services, including features tailored for pharmaceutical eCommerce
  • High customization: Businesses can customize the eCommerce website interface using both free and premium themes. WooCommerce also allows businesses to design their interface to reflect their brand.

Cons:

  • WordPress dependency: WooCommerce is essentially a plugin for WordPress, meaning businesses must use the WordPress platform to use WooCommerce. This dependency can lead to challenges such as inconsistent support, slow data retrieval, conflicts between updates, etc.
  • Complex customization: While WooCommerce allows customization, implementing complex customizations or integrating specific features may be time-consuming and require high technical skills or support from developers.
  • Limited scalability: WooCommerce often faces difficulties in handling large online stores with thousands of products and high traffic.

Brands using WooCommerce to build online pharmacy include Dr. Scholl’s, myLAB Box, Superdrug Health Clinics, and Apothecanna.

Adobe Commerce (Magento)

Adobe Commerce, formerly known as Magento Commerce, is a professional and widely used eCommerce system. Adobe Commerce is part of the Adobe Experience Cloud product line and is designed to assist businesses in building eCommerce websites.

The 5 Best eCommerce Platforms to Build Online Pharmacy - Adobe Commerce (Magento)
Adobe Commerce (Magento) eCommerce platform

Currently, Adobe Commerce provides businesses with two main versions:

  • Adobe Commerce (Magento Commerce): This is the premium version of Magento designed for large enterprises, offering two options: on-premise and on-cloud.
  • Magento Open Source: Formerly known as Magento Community Edition, this is the open-source and free version of Magento.
The 5 Best eCommerce Platforms to Build Online Pharmacy
Adobe Commerce (Magento) pricing plans

Pros:

  • High Scalability: The Magento platform is built with high scalability, allowing businesses to add features and integrate third-party applications as needed.
  • High Security: Adobe Commerce prioritizes security, ensuring that customer data and payments are protected securely.
  • High customization: All versions of Adobe Commerce have flexible customization capabilities, addressing the complex requirements of various industries, particularly in the pharmaceutical eCommerce sector.
  • Adobe Experience Cloud Ecosystem: If a business is using other Adobe products such as Adobe Analytics or Adobe Marketing Cloud, they can integrate them with Adobe Commerce to create a comprehensive system for customer experience.

Cons:

  • High initial costs: Adobe Commerce has a higher development cost compared to other eCommerce platforms, making it preferred by medium and large businesses with complex eCommerce systems or high customization needs.
  • Require high technical skills: Adobe Commerce is developed using the PHP programming language, which is relatively complex, requiring technical personnel with expertise and experience to develop projects correctly and effectively.
  • Long deployment time: Deploying Adobe Commerce may take more time, especially for highly customized or complex eCommerce websites.

This list is just a few examples for businesses to reference; there are many other robust eCommerce platforms that businesses can consider based on specific needs and available resources. 

With extensive experience in implementing eCommerce for clients in various countries, SECOMM understands the challenges and difficulties businesses face during the deployment of pharmaceutical eCommerce.

Contact SECOMM now or call the hotline at 02871089908 today for a free consultation.

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