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Headless Commerce is a significant revolution in the technology sector, changing the way businesses approach eCommerce. In this field, Adobe Commerce leads in providing solutions and tools for implementing Headless Commerce.
Below is a list of 10 well-known brands currently utilizing Adobe Commerce and Headless Commerce.
Samsung is a multinational conglomerate based in South Korea, operating in various sectors, with its most prominent being consumer electronics, generating a revenue of $234 billion in 2022.
Samsung’s eCommerce website is built on the Adobe Commerce Cloud platform, utilizing Headless Commerce technology as its core. Thanks to this, Samsung has developed a virtual assistant to support customers in online and in-store shopping. In the U.S. market, customers can use this assistant to view product demos, receive usage instructions, and make online purchases. Customers have highly praised this feature for providing a more comfortable and convenient shopping experience.
Target Corporation is a major retail company in the United States, offering a wide range of products and services, including clothing, footwear, electronics, household goods, toys, and furniture. According to the financial report of Target Corporation in 2022, the revenue reached $106.8 billion, a growth of 8.4% compared to 2021.
Target recognized that the brand was losing revenue as customers began their shopping journey on one device and ended it on another. The retailer has implemented Headless Commerce to deploy omnichannel sales to increase conversion rates on various devices, thereby making it easier for customers to complete their purchase transactions.
Toyota is one of the largest automobile manufacturers in the world, selling over 10 million vehicles globally each year. Toyota produces a variety of vehicles and accessories, including cars, trucks, buses, and sports utility vehicles, as well as engines, transmissions, and auto parts.
Toyota’s website utilizes Headless Commerce to leverage Application Programming Interfaces (APIs) for integration with legacy systems and inventory management, providing a personalized omnichannel experience.
Under Armour is an American sportswear company founded in 1996 by Kevin Plank. The company is headquartered in Baltimore, Maryland, and specializes in the production of sportswear, footwear, and accessories, with an annual revenue of over $10 billion.
Currently, Under Armour is using Headless Commerce to enhance the personalized fitness experience based on location, purchase history, and workout activities, as well as training logs. The Under Armour website features notable functionalities such as inventory alerts, traffic history, payment information, and content management using data from the order management system.
Kirkland’s is a chain of home décor, furniture, textiles, accessories, and gift stores in the United States. The company is headquartered in Brentwood, Tennessee, and operates 431 stores in 35 states and an eCommerce website.
Kirkland’s has implemented Headless Commerce to address website-related issues such as flexibility, custom design, and providing a smooth shopping experience (single-click login and biometric payment capabilities).
Coca-Cola is a carbonated beverage brand established in 1886. It is currently the world’s best-selling beverage brand, available in over 200 countries and territories, with over 2 billion cans sold every day.
The Coca-Cola website utilizes Headless Commerce technology to leverage API integration, providing a seamless end-to-end omnichannel experience for global customers. This technology allows the business to expand through its markets, customize experiences, and integrate with third-party suppliers and solutions.
Technodom is one of the largest retailers in Central Asia, with an annual revenue of $800 million. This retail giant has around 9,000 employees, offering over 60,000 products and 4,000 categories.
Technodom has implemented Headless Commerce on Magento with a page load speed of under one second, thanks to the PWA (Progressive Web App) pre-rendering solution. Additionally, the website’s backend is integrated with Akeneo PIM (Product Information Management) and ESB (Enterprise Service Bus), essential components for businesses to efficiently manage and distribute their databases.
Helly Hansen is a renowned Norwegian company that manufactures and retails clothing, sports gear, and outdoor accessories. Established in 1877, the company is now one of the world’s leading fashion and lifestyle brands, with a revenue of $2.8 billion in 2022.
Initially, Helly Hansen’s eCommerce website was built on the Magento platform. After a period of business operations, Helly Hansen decided to transition to Adobe Commerce to implement Headless Commerce. As a result, Helly Hansen’s website quickly saw a 24% increase in traffic, a 48% increase in mobile traffic, and a more than 45% increase in total revenue.
Kaporal is a French fashion brand specializing in jeans, T-shirts, shirts, jackets, and accessories. The brand was established in 2004 and is currently present in over 30 countries worldwide.
Similar to many longstanding Magento businesses, Kaporal has migrated its platform from Magento 1 to Magento 2 to take advantage of the Headless Commerce features from PWA Studio, addressing issues related to slow speed and poor mobile performance.
G-SP is a brand specializing in the business of spare parts and digital accessories, established in 2009. This Swedish company currently has offices in Sweden, the Netherlands, and China, offering over 10,000 products.
Similar to many other Magento stores, G-SP faced issues with website performance and stability. Therefore, G-SP opted for Headless PWA to enhance their digital conversions. The implementation of Headless PWA accelerated the mobile website speed by 2.7 times, which is particularly crucial for a complex Magento website with numerous plugins and categories like G-SP.
Above is the list of the top 10 eCommerce websites currently using the Adobe Commerce (Magento) eCommerce platform and Headless Commerce globally.
With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.
Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!
Magento and Adobe Commerce are considered popular eCommerce platforms, used by hundreds of thousands of businesses worldwide.
Both platforms have strong growth potential in the future, given the increasing trend of eCommerce and the demand for robust and flexible eCommerce solutions.
Magento is an open-source eCommerce platform used by over 300,000 eCommerce websites before being officially acquired by Adobe in 2018. Magento is known for its performance, user-friendliness, scalability, and security, especially in Magento 2.0.
Since its establishment, Magento has provided two main versions for businesses:
Currently, there are two main versions:
Magento Open Source and Adobe Commerce. Adobe Commerce is further divided into two versions, On-Premise (referred to as Adobe Commerce) and On-Cloud (referred to as Adobe Commerce Cloud).
Magento Open Source is a free, open-source eCommerce platform that requires users to have technical knowledge and skills to install, build, and manage the website. This platform also takes time and money to deploy basic to advanced features.
Key features include:
Depending on the complexity of the system, the cost of deploying a Magento website can fluctuate around $50,000 for the first year.
This is a paid on-premises service from Adobe, so this platform includes all the premium features of Magento Open Source and more.
After merging with Adobe, Magento Commerce was renamed Adobe Commerce and is considered part of the Adobe Experience Cloud—a set of solutions designed to help businesses make informed decisions and provide enhanced customer experiences based on detailed information and data.
Adobe Commerce is often integrated with Adobe Experience Manager, Adobe Analytics, and Adobe Target. Through Adobe Commerce, businesses have access to smart business services provided by Adobe, as well as machine learning capabilities and personalization provided by Adobe Sensei.
This makes Adobe Commerce the perfect eCommerce platform for businesses with complex needs and a desire to leverage leading capabilities to provide superior experiences for customers across multiple devices and channels. However, due to the relatively complex functional eCommerce website system on Adobe Commerce, businesses will need to be autonomous in the complex infrastructure as well.
The following diagram illustrates the reference architecture for deploying Adobe Commerce on AWS infrastructure. Other cloud service providers such as Azure, Google Cloud, and Alibaba Cloud also have similar infrastructure designs and services.
With all the reasons mentioned above, Adobe Commerce will have relatively high deployment costs, around $130,000 per project for the first year, depending on the complexity of the website system.
In contrast to the self-hosted version like Adobe Commerce, Adobe Commerce Cloud is a version that includes cloud services.
Specifically, this platform includes all the features of Adobe Commerce along with enhanced Adobe Cloud infrastructure, including integrated GIT (distributed source code management software) and specific environments for development, staging, and building the website system.
This means that developers using this platform can write code, test, and deploy on suitable environments, ensuring smooth performance.
Similar to Adobe Commerce, Adobe Commerce Cloud is also suitable for large enterprises with special requirements because this version can meet all specialized needs, with flexibility and scalability through available management features.
However, the cost for enterprises to deploy Adobe Commerce Cloud will be higher than Adobe Commerce, around $150,000 per project for the first year, depending on the complexity of the website system.
Read more: The cost of building an Adobe Commerce (Magento) website
Although Adobe Commerce and Magento share the same core technology platform, they have functional differences. Magento includes some core features, and businesses can develop or integrate additional features through extensions.
On the other hand, Adobe Commerce includes features from Magento Open Source, along with additional features developed by the Adobe team.
Similarly, Adobe Commerce Cloud includes features from Adobe Commerce, along with advanced and more specialized features designed to address specific challenges for each business.
Besides the features, Magento and Adobe Commerce (both versions) also have some other differences.
Magento and Adobe Commerce are both powerful eCommerce platforms that can meet the needs of businesses of all sizes. However, there are some notable differences between these two platforms.
Choosing the right eCommerce platform for a brand depends on the specific needs and budget of each business. If a business is a small to medium-sized enterprise, newly entering the market, and only requires basic and advanced features, then Magento Open Source is a good choice.
However, if the business is large and complex, requiring extensive features and scalability, then Adobe Commerce is a better choice.
With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.
Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!
Read more:
Adobe Commerce (Magento) is a powerful and feature-rich eCommerce platform that can help businesses build and operate professional eCommerce websites.
Therefore, Adobe Commerce is trusted by many businesses, especially medium to large enterprises, with over 100,000 websites, including the Magento Open Source version (According to Builtwith).
So, what is the cost to build a website on Adobe Commerce (Magento)?
Adobe Commerce is an open-source eCommerce platform designed specifically to cater to medium to large-scale businesses, offering high customization and scalability.
Formerly known as Magento Commerce, it was founded in 2007 in Culver City, California, USA. After several changes in ownership, in 2018, Adobe acquired Magento for $1.68 billion and rebranded it as Adobe Commerce.
Today, Adobe Commerce has become an integral part of the Adobe Experience Cloud, a suite of products and services designed to help businesses build, manage, and deliver digital experiences.
Currently, Adobe Commerce has two main versions: Adobe Commerce Cloud and Magento Open Source.
Magento Open Source (referred to as Magento) is a free version that can be downloaded and used by anyone. This version provides essential functions for creating and managing online stores, including:
However, businesses using the free Magento version do not necessarily mean that the cost of building an eCommerce website will be low, as additional costs need to be considered by the business.
Depending on the complexity of the system, the cost to deploy a Magento website can be lower or higher than $60,000 for the first year.
Read more: The Significant Differences between Magento 1 and Magento 2
Formerly known as Magento Enterprise Edition (EE) or Magento Commerce On-Premise (On-Prem), Adobe Commerce is an enterprise-level option that doesn’t require businesses to manage performance or hosting.
Adobe Commerce is specifically designed for businesses engaged in more complex eCommerce operations, fully supported by Adobe’s technically skilled team. Its built-in features provide businesses with more control without the need for integrating many extensions, as seen in Magento Open Source.
Key features of Adobe Commerce include:
Below is the licensing fee table for Adobe Commerce for businesses based on annual revenue.
In addition to the license usage fee, businesses need to independently manage other fees such as hosting, domain, interface, website development, extensions, and system maintenance. Therefore, the cost to implement Adobe Commerce will be relatively high, around $130,000 per project for the first year, depending on the complexity of the website system.
Related article: Magento Open Source vs Magento Commerce Real Comparison
Adobe Commerce Cloud is a free version that includes hosting services, technical support specialists, and specialized features to build and operate successful online stores.
The most significant highlight of Adobe Commerce Cloud is the hosting service built on AWS cloud servers and performance monitoring tools such as New Relic and Blackfire.io, reducing additional costs and providing optimal performance for the website system.
Another advantage of Adobe Commerce Cloud is that businesses don’t need to take responsibility for serious issues; all incidents are handled directly by Adobe’s personnel.
Furthermore, the functionality of Adobe Commerce Cloud is also rated higher than Adobe Commerce On-Premise.
Feature | Adobe Commerce | Adobe Commerce Cloud |
Adobe Commerce Application | ✔ | ✔ |
Core Application Support | ✔ | ✔ |
Single-tenant, dedicated infrastructure | ✔ | ✔ |
Deployment Tools | ✔ | ✔ |
Dedicated staging environment | ✔ | ✔ |
Increased customization available | ✔ | ✔ |
50 GB of testing | ✔ | ✔ |
Disaster recovery and data retention | ✔ | ✔ |
Varnish-based CDN | ✔ | ✔ |
Image Optimization | ✔ | ✔ |
DDoS protection and WAF | ✔ | ✔ |
Performance Monitoring Tools | ✔ | ✔ |
Infrastructure support | ✔ | ✔ |
Technical Account Manager | ✔ | ✔ |
High Availability Architecture | ✔ | ✔ |
Automated data backup | ✔ | ✔ |
Expansive monitoring and alerting | ✔ | ✔ |
Scale globally on AWS and Azure | ✔ | ✔ |
Secure & dedicated cloud infrastructure | ✔ | ✔ |
Incident service level target | ✔ | ✔ |
Surge capacity monitoring & response | ✔ | ✔ |
Infrastructure security | ✔ | ✔ |
Infrastructure level 99.9% SLA | ✔ | ✔ |
Application level 99.9% SLA | ✔ | |
30-minute SLT for P1 | ✔ | |
Designated cloud infrastructure resource | ✔ | |
Planned event management support | ✔ | |
Custom site monitoring & personalized run book | ✔ | |
Upgrade & patching development assistance | ✔ | |
Go-live process coaching | ✔ | |
Dedicated escalation management | ✔ | |
Application monitoring assistance | ✔ |
Source: Adobe Commerce Pricing
Here is the licensing fee table for using Adobe Commerce Cloud for businesses based on annual revenue.
For the On-Cloud version, businesses also need to consider additional costs such as domain, interface, website development, and extensions. The cost to complete an Adobe Commerce Cloud website will be around $150,000/project for the first year, depending on the complexity of the website system.
In general, Adobe Commerce (Magento) is a perfect choice for large businesses with high feature requirements, so the cost of building an eCommerce website on this platform will be relatively high compared to other eCommerce platforms.
However, finding the best-suited platform will depend on various factors such as strategic models, business scale, deployment time, and budget.
With deep expertise and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and deploying eCommerce that businesses are facing.
Contact SECOMM now or call directly at the hotline number (028 7108 9908) for free advice on the eCommerce website building roadmap!
Related article:
Adobe Commerce is an open-source eCommerce platform designed specifically for businesses ranging from medium to very large scales with high growth and significant customization and scalability needs.
Adobe Commerce has two versions, including:
According to reports from W3Techs and Adobe Commerce, as of July 2023, there are a total of over 367,000 eCommerce websites using Magento and Adobe Commerce. Among them, Magento holds about 5% of the global eCommerce market share, and Adobe Commerce holds about 3% of the global eCommerce market share.
See more: What is Adobe Commerce? Should we use Adobe Commerce?
Here is a list of 10 famous international brands and 10 famous brands in Vietnam currently using Adobe Commerce.
HP is a multinational IT company based in Palo Alto, California, specializing in the development of personal computers, printers, and related supplies, as well as 3D printing solutions.
HP deployed its first Magento Open Source 1 (formerly known as Magento Commerce) website in Thailand and Indonesia in 2013. When opening stores in China, they decided to switch to the Adobe Commerce version to support customers searching for products globally.
With Adobe Commerce, HP can further optimize the shopping experience and implement new features more quickly, helping the business achieve its eCommerce goals.
ASUS is an abbreviation for Asus Software Unit Systems, a multinational conglomerate headquartered in Taiwan, specializing in the manufacturing of electronic products and computer hardware. ASUS was founded in 1989 and is currently one of the world’s largest computer manufacturers.
ASUS aimed to have a unified platform for both B2B and B2C eCommerce, so the business chose Adobe Commerce for its flexibility in integration, high customization, and streamlining of support processes.
Hydro Flask is a brand of thermal flasks and water bottles established in 2009 in Seattle, Washington, USA. The brand is known for its high-quality, well-insulated, and visually appealing products.
Hydro Flask utilized Magento Open Source to build and develop its eCommerce website due to its ability to provide the necessary features and functionalities.
Filson is an outdoor gear manufacturing company based in Seattle, Washington, USA. The company was established in 1897 by Charles Filson, a tailor and cobbler. Filson specializes in producing high-quality, durable products designed for outdoor activities such as camping, fishing, hiking, etc.
In 2022, Filson adopted Magento 2 to build its eCommerce website. With the microservices architecture of Magento 2, Filson can easily customize and scale its eCommerce website as needed.
Alshaya is one of the major franchise operators globally, managing brands such as American Eagle Outfitters, H&M, Debenhams, Victoria’s Secret, Bath & Body Works, The Body Shop, Boots, and M.A.C in the United Arab Emirates (UAE). As shopping habits began to change, Alshaya gradually shifted towards developing its eCommerce sector and decided to choose Adobe Commerce to build its website in 2017.
“Thankfully, when COVID-19 hit, we had already built up the digital framework to launch new websites quickly. And because we had built our approach on the Adobe Commerce global reference architecture, we were able to leverage parent configurations rather than building new sites from scratch. With IT complexity removed from the equation, we were able to roll out the new sites in a matter of weeks.” – Marc van der Heijden, Chief Technology Officer, Alshaya Group.
Catbird is a high-end jewelry brand established in 2004 in New York City, USA. The brand is known for its delicate and artistic designs. Catbird’s products are crafted from various materials, including gold, silver, gemstones, etc.
Catbird has utilized Adobe Commerce to build custom functionalities for the jewelry eCommerce industry, including notifications for available, and out-of-stock items, and advance delivery notices to ensure customers can view complete inventory. According to Ali Ahmed, the Founder of Imagination Media, “Like Catbird, Adobe Commerce is a truly robust, dazzling, and creative platform that allows us to build and create basically whatever we want because it is open and extensible”.
DKNY, short for Donna Karan New York, is a high-end fashion and apparel brand founded by designer Donna Karan in 1989. DKNY is known for its youthful, modern, and highly practical fashion products.
DKNY leveraged Magento to build its fashion eCommerce website in 2023. Thanks to the advantages of open source, DKNY prioritizes user interface personalization, showcasing its distinctive brand style, and providing advanced features such as intelligent product search, product previews, and product customization.
Ranking: 95,191 (US) & 173,066 (Global)
Volkswagen Classic Parts is a part of the Volkswagen Group, responsible for supplying genuine replacement parts for classic Volkswagen vehicles. Volkswagen Classic Parts is headquartered in Wolfsburg, Germany, and operates in over 100 countries worldwide.
The eCommerce website for Volkswagen parts features around 60,000 accessories, catering to the needs of both new and seasoned Volkswagen enthusiasts, bringing joy to fans of classic Volkswagen vehicles.
Initially, Volkswagen used Magento Commerce 1 for several years and reaped significant benefits from this open-source platform. Recently, Volkswagen Classic Parts decided to upgrade to Adobe Commerce and utilize Adobe Experience Manager to further develop the brand in the eCommerce market.
Laybyland is a ‘Buy Now, Pay Later’ retail business for consumer electronics established by Stuart Duff in 2012 in Australia. After two years of operation, Laybyland realized that the current CMS system using Drupal was not meeting the operational requirements and struggled to handle the growing data volume.
Therefore, Laybyland chose SECOMM to migrate the website to a robust eCommerce platform like Magento Open Source. With over 10 years of operation, thanks to a unique business strategy—the exclusive Lay-by payment process allowing customers to customize the time and frequency of instalments when shopping online—and a professionally controlled eCommerce system by SECOMM, Laybyland expanded the ‘Buy Now, Pay Later’ retail system to two other major markets, the United States and New Zealand.
“SECOMM’s technical expertise allowed us to successfully overcome these development challenges and deploy a website that has performed exactly as we wanted from day one.” – Stuart Duff, CEO at Laybyland
Covento is a young business in the renewable energy sector, operating in five countries: Denmark, Germany, Spain, the Netherlands, and France. At Covento, users can find the necessary spare parts/components for turbine models from various manufacturers and suppliers.
Jill Ashley Brandt, CEO of Covento, plans to leverage the continuous improvements of Adobe Commerce to make Covento more user-friendly for buyers and suppliers in the U.S. market, serving the goal of expanding the business.
Di Dong Viet is a reputable brand in the field of electronic devices and a strategic partner of global technology conglomerates such as Apple, Samsung, OPPO, Sony, ASUS, and more.
By using Magento Open Source, Di Dong Viet has successfully built a high-quality eCommerce website with features such as product management, shopping cart, online payment, order management, and various other extended features to create a convenient online shopping experience for customers.
CGV is one of the top 5 largest cinema chains globally and is a major film distributor and cinema chain in Vietnam, alongside Galaxy, Lotte Cinema, BHD Star Cineplex, and CineStar.
CGV has built an eCommerce website on the Magento Enterprise platform (the paid version of Magento, now known as Adobe Commerce) to meet the feature requirements suitable for large enterprises like CGV.
Established in 2009, Kids Plaza is a major player in the eCommerce race in the Baby industry. Kids Plaza has deployed an eCommerce website on the Magento platform to efficiently manage a diverse and extensive product portfolio. The brand regularly runs promotional programmes such as gift shopping promotions, flash sales, buy 5 get 1 free, and loyalty point accumulation for attractive rewards.
This has contributed significantly to the increase in website traffic on every promotional occasion, and deploying Magento can enhance customization and scalability to handle sudden traffic increases. On average, the website receives about 1 million visits per month.
Hoang Phuc International is a high-end fashion retailer for Kappa, Ecko Unltd, Superga, Replay, and Staple, established in 1989. After three decades of traditional business development, the brand decided to transition to participate in the eCommerce market.
To successfully develop the current eCommerce website, Hoang Phuc has used and converted many platforms. As of now, the business is using the Magento platform – an open-source eCommerce platform specializing in eCommerce.
Bach Long is one of the popular retailers of smartphones, tablets, and technology accessories in Vietnam. Similar to other consumer electronics retailers like CellphoneS, Di Dong Viet, Bach Long Mobile also chose the Magento platform to build their websites.
Therefore, the brand’s website has seen significant improvements in features, customization capabilities, and performance, helping the company attract more customers, grow its market share, and increase revenue and profits.
On Off is a lingerie brand established in 2005 with a mission to bring daily comfort to everyone.
On Off has chosen the Magento Open Source version, the free version of Magento, to build its eCommerce website to meet the company’s specific needs for features, customization capabilities, and system scalability.
EROPI is another prominent jewelry brand in Vietnam, specialising in distributing various types of gold, silver, jewelry, gemstones, pearls, wedding jewelry, and feng shui jewelry. After many years of operation, the company has not only expanded its chain of stores nationwide but also developed an online sales channel to meet the shopping needs of customers.
The primary online channel that EROPI focuses on is the eCommerce website built on the Magento Open Source platform with superior customization capabilities. This allows EROPI to develop advanced features and flexible scalability, ensuring the long-term development goals of the business.
At first, the company was established in 2006 under the name Uma Furniture Supermarket and officially changed its name to Baya Furniture and Decoration Supermarket in 2019. Despite the name change, the brand still retains its core values and brings customers high-quality furniture with simple, elegant designs, in line with contemporary trends, featuring neutral colours, and each piece having its own beauty.
As of the current time, Baya’s website attracts nearly 100,000 visits per month, thanks to the proper investment in building an eCommerce furniture website with the open-source Magento platform. The website features an attractive, captivating interface that is user-friendly.
Rohto is a well-known Japanese pharmaceutical and cosmetic brand established in 1899, specialising in manufacturing and selling eye care, skincare, lip care, hair care, cosmetics, pharmaceuticals, etc.
Rohto Vietnam’s eCommerce website is built on the Magento Enterprise version. Through Magento, the website is designed with an attractive and user-friendly interface, integrating features and customer support services to make shopping easier and more convenient.
Annam Gourmet, born out of a deep passion for European cuisine by the founders of the Annam Group, has been a strong player in the Vietnamese market for over 20 years. The Annam Gourmet store chain has expanded significantly, offering imported high-quality products such as premium food, wine, beverages, and cosmetics.
While Annam Gourmet had an existing online presence, it was primarily used for brand development, and the effectiveness of eCommerce was not a primary focus. To ensure the website is fully developed and operates smoothly, Annam Gourmet chose SECOMM and strategic partner Synova to develop the eCommerce website on the Magento Open Source 2 platform.
Here is a list of the top 20 eCommerce websites using the Adobe Commerce (Magento) eCommerce platform in both the international and Vietnamese markets.
With deep experience and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and implementing eCommerce that businesses are facing.
Contact SECOMM now or call directly on the hotline (028 7108 9908) for free advice on developing eCommerce on the Adobe Commerce (Magento) platform!
According to Adobe’s report in January 2023, there are more than 100,000 websites built using Adobe Commerce. Among them, over 50,000 websites are actively running, and more than 50,000 websites are in the deployment phase. This is an extremely impressive number for a platform specialized in supporting large enterprises like Adobe Commerce.
In 2023, Adobe Commerce was recognized by Gartner for its outstanding achievement, ranking first in the list of leading platforms in digital commerce for seven consecutive years.
Adobe Commerce is an open-source eCommerce platform designed specifically for businesses ranging from medium to very large scale, offering high customization and scalability.
Formerly known as Magento Commerce, it was founded in 2007 by Roy Rubin and Yoav Kutner in Culver City, California, USA. After several changes of ownership, in 2018, Adobe acquired Magento for $1.68 billion and rebranded it as Adobe Commerce. Currently, Adobe Commerce is part of the Adobe Experience Cloud, a product and service suite helping businesses create, manage, and distribute digital experiences.
Adobe Commerce has two main versions: Adobe Commerce Cloud and Magento Open Source.
Adobe Commerce Cloud is a paid version, deployed and managed on the cloud by Adobe. It is divided into two types: on-premise, allowing businesses to be self-sufficient in hosting, and on-cloud, providing hosting at a specific cost.
Magento Open Source is a free version that can be downloaded and used by anyone. It provides essential functionalities for creating and managing online stores.
In addition, Adobe offers several additional versions of Adobe Commerce:
The cost of using Adobe Commerce depends on the version being used.
For Adobe Commerce Cloud (On-Cloud): Adobe provides hosting and operates Adobe Commerce on its cloud. License costs for Adobe Commerce on-cloud range from $40,000 to $190,000 per year, depending on the system’s complexity, scale, and business requirements.
For Adobe Commerce Cloud (On-Premise): Businesses need to purchase licenses and install the software on their servers. License costs for Adobe Commerce on-premise range from $22,000 to $125,000 per year, depending on system complexity, scale, and business needs.
For Magento Open Source: Magento provides a free license, and the overall cost is generally more reasonable compared to the two solutions above. However, the available built-in functionalities are limited, and additional investments are required for feature development and integration with third-party services.
In addition to license costs, businesses also need to invest in interface design, development costs, extension utility costs, and employee salaries.
Note: The cost of using Adobe Commerce can be significantly influenced by factors such as business scale, feature requirements, integration needs, and customization requirements.
Read more: Shopify Plus vs Adobe Commerce: Key differences 2023
Adobe Commerce is a powerful eCommerce platform, providing all the essential features for building and managing a comprehensive eCommerce website. From product portfolio management, content creation, and conducting transactions, to marketing campaigns and customer management, Adobe Commerce is equipped with all the necessary tools.
In addition to basic features, Adobe Commerce offers many extensions with advanced functionalities.
One of the significant strengths of Adobe Commerce is its globally experienced support community, consisting of professional developers who assist in finding and solving any technical challenges or customizations needed for businesses. This creates favourable conditions to meet every requirement and goal of the business’s eCommerce.
Adobe Commerce possesses all the advantages of an open-source platform with flexible customization capabilities. Especially with ownership and control over the entire source code, businesses can easily customize code sections within the system, easily update, or even develop new features based on specific business needs.
In addition to customization capabilities, Adobe Commerce has excellent scalability for websites. Adobe Commerce allows businesses to expand from one website to multiple websites, one store to multiple stores while still managing everything on the same system. Additionally, Adobe Commerce supports multilingual and multi-currency conversions, helping businesses expand globally.
High-security capability is also a standout advantage of Adobe Commerce with regular system monitoring, proposed security solutions, enhanced security for administrators, and the ability to prevent bots or unauthorized malicious code. This platform helps businesses minimize potential risks from data systems and transaction processes on the system
Due to its numerous outstanding features in functionality, customization capabilities, scalability, and high security, the cost of owning an Adobe Commerce website is inevitably high. As estimated earlier, websites developed on the Adobe Commerce platform often have higher costs compared to other platforms, ranging from $10,000 to $300,000 depending on the system’s complexity.
A complete Adobe Commerce project requires a deployment time ranging from 3 months to 1 year. This extended duration slows down the digital transformation process of businesses, making it challenging for them to keep up with the pace of development among competitors and stay updated with market trends.
To build and operate an in-depth eCommerce website system tailored to the specific characteristics of each product and industry with high performance, businesses require a specialized technical team with in-depth expertise. This is particularly crucial for complex Adobe Commerce projects, demanding a high level of technical specialization and experience on the Adobe Commerce platform.
As one of the world’s most renowned sportswear brands, Nike aimed to adopt a personalized eCommerce approach with a focus on mobile device experience. Hence, Nike chose Adobe Commerce to enhance its functionality, concentrating on user experience, increasing interaction, and optimizing images and CTA buttons for smaller screens.
Additionally, customizing and optimizing the eCommerce website-building method through the Headless Commerce API architecture contributed to Nike’s success, turning the brand into a market leader and gaining more market share than its competing counterparts.
Canon, a multinational corporation based in Japan specializing in manufacturing cameras, printers, optical equipment, digital imaging devices, and office equipment, needed to build an eCommerce website to meet digital transformation needs after a long period of traditional business. Canon decided to select Adobe Commerce to deploy a comprehensive eCommerce solution.
“The Commerce and Experience Manager tech stack helps us compress projects that previously took months of development time into just weeks. We can do so much more than before — if we’re developing a new component and trying to get it out within a couple of weeks, we can do that now” — Michael Lebron, Senior Director and Head of Front Office Applications
Annam Gourmet is a premium food and beverage retail brand in Vietnam established in 2001 by a French-Vietnamese couple. Although Annam Gourmet had an online presence before, it was mainly used to develop the brand, and the effectiveness of eCommerce was not emphasized. Annam Group, the parent company of Annam Gourmet, along with partner SECOMM, chose to use Magento 2 to build an eCommerce website.
Currently, Annam Gourmet’s Magento 2 website has officially launched, operating stably and effectively, helping the business successfully transform in the eCommerce market. Besides the Annam Gourmet project, Magento is also chosen by the Annam Group for other retail eCommerce systems within the group, such as The Warehouse (wine retail) and Nespresso.
In general, Adobe Commerce is a suitable eCommerce platform for businesses of all sizes, from startups and SMEs to large corporations. However, issues related to budget, time, and specialized teams have made many small and medium-sized enterprises hesitate to use Adobe Commerce for deploying eCommerce websites. Therefore, Adobe Commerce is often invested in by large enterprises to build in-depth eCommerce systems.
With profound experience and the development of numerous complex eCommerce systems on Adobe Commerce, such as Laybyland (Australia, the US, New Zealand), Jasnor (Australia, New Zealand), and The Warehouse (Vietnam), SECOMM understands the challenges in the platform selection and eCommerce deployment that businesses are facing.
Contact SECOMM today or call directly at the hotline (028 7108 9908) for a free consultation on deploying Adobe Commerce for your brand.
With over 200,000 websites worldwide, Magento is today’s most widely used eCommerce platform. Magento is always the best choice for businesses to use because of the benefits of open source code and specialized features for the eCommerce market.
Businesses must carefully study the strategy and consider the needs of the website system when deciding between Magento Open Source and Magento Commerce to implement eCommerce on the Magento platform.
Magento Open Source was initially known as Magento Community Edition (CE), a free version of the Magento open source platform. This version provides a flexible framework for building eCommerce websites, which is popular among many businesses.
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Magento Commerce, formerly known as Magento Enterprise Edition (EE), is a website system used by large businesses with complex website system requirements.
This instance provides an on-premises solution as well as a hosted solution as a service (Magento Commerce Cloud), which aids in website performance and user experience. As a result, the annual fee for using this version is $24.000.
The platform will charge an additional $2.000/year for the included hosting service when using Magento Commerce to ensure that the business’s website system is constantly updated and upgraded, allowing it to handle high traffic and bills of lading more quickly.
Meanwhile, Magento Open Source is free to select a hosting provider that meets the business’s requirements and budget.
The following table compares the features that distinguish the two versions of Magento:
Magento Open Source has fewer features than Magento Commerce because it is a free version. Businesses, on the other hand, businesses can build the necessary functions themselves using extensions from the Magento ecosystem, the community of extension developers, or the project developers with whom Magento collaborates.
Magento Open Source will require a lower investment than Magento Commerce, from hosting and domains to website development. Nevertheless, the technology infrastructure is the same, so the costs of interfaces and extensions are calculated similarly.
While Magento Commerce provides global technical support, including cloud service integration, Magento Open Source is not directly supported by the Magento technical team. However, the current Magento Open Source website developers continue to ensure expertise so that the business website is constantly updated and effectively operated.
Magento Open Source will be ideal for startups, SMEs (small and medium enterprises), businesses new to eCommerce, and even large corporations that do not yet require Magento Commerce’s advanced functionality system. Because using Magento Open Source is advantageous:
Meanwhile, Magento Commerce will be appropriate for large businesses because:
Choosing the best Magento version will be determined by each company’s long-term eCommerce strategy. However, it is also critical to implement those versions. They must collaborate with professional Magento developers to consult on and implement the best eCommerce solution.
With in-depth experience and developing many complex eCommerce systems on Magento, SECOMM understands the obstacles in choosing a platform and implementing Ecommerce businesses face.
Get in touch with us now for FREE eCommerce development consultancy and solutions
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