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TOP 5 MULTI-VENDOR MARKETPLACE PLATFORMS IN AUSTRALIA
The demand for shopping on multi-vendor marketplaces has been rising in Australia recently, particularly since the Covid-19 pandemic.
Data from Statista, up to December 2023, reveals the leading players in the Australian multi-vendor marketplace market, measured by average monthly visits. This includes international giants like Amazon and eBay and local brands such as Kmart and Coles.
Therefore, other Australian businesses still have ample opportunities to join the eCommerce landscape. The critical initial step is to choose the right platform to build an online marketplace that suits the specific business needs.
Here 5 popular choices of many Australian eCommerce businesses.
Learn more: 14 must-have features to build your online marketplace
Marketplacer
Marketplacer is a Software as a Service (SaaS) platform that allows you to create your multi-vendor marketplace by integrating with existing eCommerce systems like Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and commercetools.
You can also build the Headless eCommerce marketplace by integrating custom frontends into Marketplacer’s backend through APIs. This gives you complete control over the user experience and the optimized platform operation.
Pros:
- User-friendly interface
- Large seller community
- Rich documentation and learning resources
- Diverse solutions for managing categories, inventory, and sellers
- Seamless integration with various third-party systems
- Technical support and seller support
- High security with SSL, Encryption, Multi-Factor Authentication
Cons:
- The platform fee isn’t public, you’ll need to contact the sales team.
- Require high technical skills
- The customizability may not need the complex large online marketplace
Top features:
- Category management
- Inventory management
- Seller management
- Flexibly customize the eCommerce marketplace storefront to align with your brand
- Seamless and secure integration with popular payment gateways
- Localize your multi-vendor marketplace
- SEO
Price: Pricing may vary based on specific requirements
Learn more: Build your first online marketplace with the Marketplacer platform
Magento 2
Magento 2 is a widely used eCommerce platform globally, known for its flexibility and superior scalability. The platform offers you the Multi-Vendor Marketplace Extension, allowing you to build your online marketplace with the Magento framework.
Using this extension, you can convert your Magento eCommerce website into a feature-rich marketplace like Amazon and eBay.
Pros:
- High customizability
- Wide range of third-party extensions
- Mobile-friendly design
- Scalable for large eCommerce marketplaces
- Excellent customer support
- High security
- Large user community
Cons:
- Require high technical skills
- Require huge time and budget
- Resource-intensive, especially for large-scale marketplaces
Top features:
- Admin features
- Seller features
- Customer features
- Inventory management
- Payment management
- Category management
- SEO
Price: Pricing may vary based on specific requirements
Learn more: Magento 1 vs Magento 2: Full Comparison
Yo!Kart
Yo!Kart is a leading self-hosted eCommerce solution that you can consider for building a customized online marketplace. Yo!Kart is designed to be user-friendly
prominent that businesses can consider for building a customized online marketplace. Designed to be user-friendly, Yo!Kart allows businesses complete control, customization, and flexible scale to manage and operate their eCommerce marketplace efficiently.
Pros:
- Full control over the system
- Flexible customizability & scalability
- User-friendly interface
- 1-year technical support
- Good customer services
- SEO-friendly architecture
Cons:
- Require high technical skills
- Resource-intensive, especially for large-scale marketplaces
Top features:
- Admin features
- Seller features
- Customer features
- Built-in analytics and reporting
- Advanced search
- SEO
- Mobile apps for both sellers and buyers
Price: Starting from $1099/year. However, costs may vary based on specific requirements.
CedCommerce
CedCommerce is a platform that helps you expand your online operations by creating a feature-rich eCommerce marketplace. With CedCommerce, you can easily manage multiple vendors and provide them with a robust platform to sell their products.
One key feature of CedCommerce is its ability to integrate with various eCommerce platforms such as Magento, Shopify, BigCommerce, WooCommerce, etc. CedCommerce, with its high flexibility, offers you many customization options, including the ability to customize vendor onboarding processes, commission rates, shipping rates, and more.
Pros:
- Diverse customization options
- Mobile-friendly design
- Flexible integration with existing eCommerce systems
- Various add-ons support
- Good customer services
Cons:
- The platform fee isn’t public
- Costs may increase based on add-on integration
- Require high technical skills
- Resource-intensive, especially for large-scale marketplaces
Top features:
- Admin features
- Seller features
- Buyer features
- Advanced inventory management
- Seamless integration with multiple eCommerce platforms
- SEO
Price: The fees aren’t public and will vary based on specific requirement
CS-Cart Multi-Vendor
CS-Cart Multi-Vendor is known as a specialized platform for building online marketplaces with superior customizability and scalability. Integrated with over 26 languages and featuring unique functionalities, this all-in-one solution is suitable for various industries and deployment needs.
Pros:
- User-friendly interface
- Mobile-friendly design
- Diverse payment methods
- High scalability for businesses of all sizes
- Rich learning resources
- Good customer services
Cons:
- Require high technical skills
- Resource-intensive, especially for large-scale marketplaces
Top features:
- Admin features
- Seller features
- Buyer features
- Advanced order management
- Commission fee system
- Seamless integration with multiple payment gateways
- Real-time estimated shipping costs
- SEO
Price: Pricing may vary depending on specific needs.
Build Your First Multi-Vendor Marketplace Platform Today!
Here are 5 platforms widely used by Australian businesses to build flexible, feature-rich, and optimized custom online marketplaces. With experience in deploying numerous multi-vendor marketplace projects for Australian clients such as Laybyland, Seconds Deals, etc., SECOMM has a team of highly skilled technical experts with a deep understanding of the Australian market.
If you’re ready to build an eCommerce marketplace, contact SECOMM or call (+84)28 7108 9908 today for a free consultation!
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TOP 10 LEADING MULTI-VENDOR MARKETPLACES IN AUSTRALIA
The eCommerce industry in Australia has experienced continual growth in recent years. Consumers are increasingly inclined to prioritize online shopping platforms for their diverse product offerings, convenience, and cost-effectiveness.
Here are 10 widely popular multi-vendor marketplaces that serve as favored shopping destinations for Australian consumers.
Learn more: Building your first multi-vendor marketplace with Marketplacer
Amazon Australia
In late 2017, Amazon officially launched its operations in Australia, marking the establishment of Amazon Australia. Much like in many other countries, Amazon Australia provides a diverse array of products, spanning fashion, electronics, home goods, books, toys, and electronic appliances sourced from various sellers.
Beyond product sales, this retail behemoth also offers services such as Amazon Prime and Amazon Fresh, featuring expedited delivery policies and exclusive perks for members. Over the years, Amazon has solidified its position in the Australian eCommerce market, delivering a plethora of choices and a comprehensive online shopping experience for customers in the country.
- Website: https://www.amazon.com.au/
- Traffic: 75.6M/month
- Country rank: #7 (Australia)
- Global rank: #434
- Category rank: #1 (eCommerce & Shopping > Marketplace in Australia)
eBay Australia
Unlike Amazon, the retail giant eBay has been present in the Australian market since the early years of eBay’s global expansion. eBay has created an online marketplace that allows both individual sellers and businesses to sell their products. On this eCommerce platform, customers can find everything from fashion, electronics, and home goods to toys, decorations, and much more.
Currently, eBay is also a dominant player in the eCommerce market in the Australia and New Zealand region, alongside Amazon. This is due to offering customers an optimal shopping experience with various promotions and attractive deals throughout the year.
- Website: https://www.ebay.com.au/
- Traffic: 54.3M/month
- Country rank: #15 (Australia)
- Global rank: #658
- Category rank: #2 (eCommerce & Shopping > Marketplace in Australia)
Kmart
The Kmart multi-vendor marketplace started its operations in Australia in 1960 and has since evolved into one of the country’s most popular retail chains. The Kmart company is a part of the Wesfarmers group. The products offered by this Australian online marketplace are diverse, including electronics, household goods, furniture, cosmetics, and fashion.
Kmart is renowned for its cost-effective pricing strategy, making its products and services accessible and convenient for a diverse customer base. Alongside its website, Kmart provides a well-designed mobile app with features that facilitate convenient shopping for customers wherever and whenever they choose.
- Website: https://www.kmart.com.au/
- Traffic: 33.6M/month
- Country rank: #24 (Australia)
- Global rank: 1,385
- Category rank: #3 (eCommerce & Shopping > Marketplace in Australia)
Myer
Myer has a long history, established in 1900 by Sidney Myer in Melbourne, Australia. Since then, Myer has grown into one of the major names in the retail industry in Australia. The Myer multi-vendor marketplace is built with modern technologies that make it easy to expand according to business needs. Additionally, advanced features can be developed and customized effectively to provide an exciting and optimal shopping experience for customers.
In addition to an extensive product portfolio, Myer has introduced a loyalty program called Myer One, allowing customers to collect points through shopping and redeem them for equivalent value rewards. This not only helps retain existing customers but also attracts more potential customers, making Myer one of the leading online marketplaces in the land Down Under.
- Website: https://www.myer.com.au/
- Traffic: 22.2M/month
- Country rank: #37 (Australia)
- Global rank: #2,141
- Category rank: #4 (eCommerce & Shopping > Marketplace in Australia)
Big W
Big W is a part of the prominent retail group Wesfarmers, established in 1964. Over the years, Big W has evolved into one of Australia’s major and well-loved retail chains. In addition to showcasing products from renowned brands, Big W also offers a diverse range of in-house branded items, elevating its competitive edge and delivering significant value to customers.
Beyond its traditional brick-and-mortar stores scattered across Australia, Big W’s online marketplace features a user-friendly website and a mobile app for seamless online shopping at any time and from any location. Big W consistently rolls out enticing promotions and appealing deals, leveraging email marketing to engage with customers, ultimately driving up conversion rates and overall sales.
- Website: https://www.bigw.com.au/
- Traffic: 23M/month
- Country rank: #39 (Australia)
- Global rank: #2,268
- Category rank: #5 (eCommerce & Shopping > Marketplace in Australia)
Target
Target is known as the retail giant in the United States, specializing in providing products across various sectors. In the Australian market, Target is also popular and serves as a shopping destination for items such as fashion, furniture, gifts, and more.
Through monthly promotional programs and offers, Target has successfully attracted numerous new customers while maintaining relationships with its existing customer base.
- Website: https://www.target.com.au/
- Traffic: 12.6M/month
- Country rank: #73 (Australia)
- Global rank: #4,390
- Category rank: #9 (eCommerce & Shopping > Marketplace in Australia)
Catch
Catch, formerly known as Catch of the Day, is an Australian multi-vendor marketplace well-known for providing substantial deals and discounts across a diverse range of product categories. The online marketplace has introduced a loyalty program named Catch Club, offering members a points-based shopping system for exclusive rewards and special items.
In addition, Catch prioritizes customer service, offering various support channels such as chat, hotline, and email to ensure customers can easily access and seek prompt assistance.
- Website: https://www.catch.com.au/
- Traffic: 8.1M/month
- Country rank: #115 (Australia)
- Global rank: #6,889
- Category rank: #11 (eCommerce & Shopping > Marketplace in Australia)
Kogan
Kogan, headquartered in Australia, is well-known for delivering products and services at competitive prices. Established by Ruslan Kogan in 2006 in Melbourne, Australia, this multi-vendor marketplace initially focused on selling consumer electronics on its website, subsequently diversifying into multiple categories.
Through sensible policies, Kogan has established a fair online marketplace, enabling both businesses and individual sellers to engage in selling, offering buyers an extensive array of options.
- Website: https://www.kogan.com/au/
- Traffic: 7.9M/month
- Country rank: #124 (Australia)
- Global rank: #7,466
- Category rank: #14 (eCommerce & Shopping > Marketplace in Australia)
MyDeal
The multi-vendor marketplace MyDeal was established in 2011 in Melbourne, Australia. MyDeal originated as a website specializing in providing discount codes and shopping coupons.
MyDeal offers a diverse range of products, including fashion, household items, electronics, toys, furniture, and many other categories. They continually expand their product offerings to meet consumer needs.
MyDeal regularly creates flash sales, special discounts, and promotional programs to attract customers. With its diversity and attractive discounts, MyDeal has drawn in many consumers in Australia, becoming one of the most popular online marketplaces in the country.
- Website: https://www.mydeal.com.au/
- Traffic: 4.7M/month
- Country rank: #201 (Australia)
- Global rank: #14,872
- Category rank: #16 (eCommerce & Shopping > Marketplace in Australia)
Laybyland
Formerly known as an Australian eCommerce website specializing in consumer electronics, Laybyland has transitioned its business model to become a multi-vendor marketplace. This shift allows numerous individual sellers and businesses to participate in selling their products on the platform, providing buyers with affordable pricing and diverse choices.
Laybyland and SECOMM have been partners for over 10 years, collaborating on various successful eCommerce projects, including the recent Laybyland multi-vendor marketplace. The project primarily utilizes two platforms, Marketplacer and Magento 2, to enhance operational efficiency and optimize the customer user experience.
Learn more: The project of Laybyland
- Website: https://www.laybyland.com.au/
- Traffic: 80.4K/month
- Country rank: #18,341 (Australia)
- Global rank: #600,409
- Category rank: #162 (eCommerce & Shopping > Marketplace in Australia)
The Bottom Line
Above are the 10 most popular multi-vendor marketplaces in Australia, serving as the ideal online shopping destinations for local consumers.
The eCommerce industry in Australia has witnessed significant growth, with not just the mentioned 10 brands but also numerous other Australian businesses successfully implementing efficient platforms, attracting a wide customer base, and experiencing continuous growth.
If your business is still contemplating whether to establish a multi-vendor marketplace in Australia and how to go about it, feel free to contact or call our hotline at (+84)28 7108 9908 right now!
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