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Top 5 Multi-Vendor Marketplace Platforms in Australia
TOP 5 MULTI-VENDOR MARKETPLACE PLATFORMS IN AUSTRALIA
29/01/2024
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The demand for shopping on multi-vendor marketplaces has been rising in Australia recently, particularly since the Covid-19 pandemic.

Data from Statista, up to December 2023, reveals the leading players in the Australian multi-vendor marketplace market, measured by average monthly visits. This includes international giants like Amazon and eBay and local brands such as Kmart and Coles. 

Therefore, other Australian businesses still have ample opportunities to join the eCommerce landscape. The critical initial step is to choose the right platform to build an online marketplace that suits the specific business needs. 

Here 5 popular choices of many Australian eCommerce businesses. 

Learn more: 14 must-have features to build your online marketplace

Marketplacer

Marketplacer is a Software as a Service (SaaS) platform that allows you to create your multi-vendor marketplace by integrating with existing eCommerce systems like Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and commercetools. 

You can also build the Headless eCommerce marketplace by integrating custom frontends into Marketplacer’s backend through APIs. This gives you complete control over the user experience and the optimized platform operation.

Top 5 Multi-Vendor Marketplace Platforms in Australia
Marketplacer

Pros:

  • User-friendly interface
  • Large seller community
  • Rich documentation and learning resources
  • Diverse solutions for managing categories, inventory, and sellers
  • Seamless integration with various third-party systems
  • Technical support and seller support
  • High security with SSL, Encryption, Multi-Factor Authentication

Cons:

  • The platform fee isn’t public, you’ll need to contact the sales team. 
  • Require high technical skills
  • The customizability may not need the complex large online marketplace

Top features:

  • Category management
  • Inventory management
  • Seller management
  • Flexibly customize the eCommerce marketplace storefront to align with your brand
  • Seamless and secure integration with popular payment gateways
  • Localize your multi-vendor marketplace
  • SEO

Price: Pricing may vary based on specific requirements

Learn more: Build your first online marketplace with the Marketplacer platform

Magento 2

Magento 2 is a widely used eCommerce platform globally, known for its flexibility and superior scalability. The platform offers you the Multi-Vendor Marketplace Extension, allowing you to build your online marketplace with the Magento framework.

Using this extension, you can convert your Magento eCommerce website into a feature-rich marketplace like Amazon and eBay.

Top 5 Multi-Vendor Marketplace Platforms in Australia
Magento 2

Pros:

  • High customizability
  • Wide range of third-party extensions
  • Mobile-friendly design
  • Scalable for large eCommerce marketplaces
  • Excellent customer support
  • High security
  • Large user community

Cons:

  • Require high technical skills
  • Require huge time and budget
  • Resource-intensive, especially for large-scale marketplaces

Top features:

  • Admin features
  • Seller features
  • Customer features
  • Inventory management
  • Payment management
  • Category management
  • SEO

Price: Pricing may vary based on specific requirements

Learn more: Magento 1 vs Magento 2: Full Comparison

Yo!Kart

Yo!Kart is a leading self-hosted eCommerce solution that you can consider for building a customized online marketplace. Yo!Kart is designed to be user-friendly

prominent that businesses can consider for building a customized online marketplace. Designed to be user-friendly, Yo!Kart allows businesses complete control, customization, and flexible scale to manage and operate their eCommerce marketplace efficiently.

Top 5 Multi-Vendor Marketplace Platforms in Australia
Yo!Kart

Pros:

  • Full control over the system
  • Flexible customizability & scalability
  • User-friendly interface
  • 1-year technical support
  • Good customer services
  • SEO-friendly architecture

Cons:

  • Require high technical skills
  • Resource-intensive, especially for large-scale marketplaces

Top features:

  • Admin features
  • Seller features
  • Customer features
  • Built-in analytics and reporting
  • Advanced search
  • SEO
  • Mobile apps for both sellers and buyers

Price: Starting from $1099/year. However, costs may vary based on specific requirements.

CedCommerce

CedCommerce is a platform that helps you expand your online operations by creating a feature-rich eCommerce marketplace. With CedCommerce, you can easily manage multiple vendors and provide them with a robust platform to sell their products. 

One key feature of CedCommerce is its ability to integrate with various eCommerce platforms such as Magento, Shopify, BigCommerce, WooCommerce, etc. CedCommerce, with its high flexibility, offers you many customization options, including the ability to customize vendor onboarding processes, commission rates, shipping rates, and more.

Top 5 Multi-Vendor Marketplace Platforms in Australia
CedCommerce

Pros:

  • Diverse customization options
  • Mobile-friendly design
  • Flexible integration with existing eCommerce systems
  • Various add-ons support
  • Good customer services

Cons:

  • The platform fee isn’t public
  • Costs may increase based on add-on integration
  • Require high technical skills
  • Resource-intensive, especially for large-scale marketplaces

Top features:

  • Admin features
  • Seller features
  • Buyer features
  • Advanced inventory management
  • Seamless integration with multiple eCommerce platforms
  • SEO

Price: The fees aren’t public and will vary based on specific requirement

CS-Cart Multi-Vendor

CS-Cart Multi-Vendor is known as a specialized platform for building online marketplaces with superior customizability and scalability. Integrated with over 26 languages and featuring unique functionalities, this all-in-one solution is suitable for various industries and deployment needs.

Top 5 Multi-Vendor Marketplace Platforms in Australia
CS-Cart Multi-Vendor

Pros:

  • User-friendly interface
  • Mobile-friendly design
  • Diverse payment methods
  • High scalability for businesses of all sizes
  • Rich learning resources
  • Good customer services

Cons:

  • Require high technical skills
  • Resource-intensive, especially for large-scale marketplaces

Top features:

  • Admin features
  • Seller features
  • Buyer features
  • Advanced order management
  • Commission fee system
  • Seamless integration with multiple payment gateways
  • Real-time estimated shipping costs
  • SEO

Price: Pricing may vary depending on specific needs.

Build Your First Multi-Vendor Marketplace Platform Today!

Here are 5 platforms widely used by Australian businesses to build flexible, feature-rich, and optimized custom online marketplaces. With experience in deploying numerous multi-vendor marketplace projects for Australian clients such as Laybyland, Seconds Deals, etc., SECOMM has a team of highly skilled technical experts with a deep understanding of the Australian market.

If you’re ready to build an eCommerce marketplace, contact SECOMM or call (+84)28 7108 9908 today for a free consultation!

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Top 10 Leading Multi-Vendor Marketplaces In Australia
TOP 10 LEADING MULTI-VENDOR MARKETPLACES IN AUSTRALIA
23/01/2024
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The eCommerce industry in Australia has experienced continual growth in recent years. Consumers are increasingly inclined to prioritize online shopping platforms for their diverse product offerings, convenience, and cost-effectiveness.

Here are 10 widely popular multi-vendor marketplaces that serve as favored shopping destinations for Australian consumers.

Learn more: Building your first multi-vendor marketplace with Marketplacer 

Amazon Australia

In late 2017, Amazon officially launched its operations in Australia, marking the establishment of Amazon Australia. Much like in many other countries, Amazon Australia provides a diverse array of products, spanning fashion, electronics, home goods, books, toys, and electronic appliances sourced from various sellers.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Amazon Australia

Beyond product sales, this retail behemoth also offers services such as Amazon Prime and Amazon Fresh, featuring expedited delivery policies and exclusive perks for members. Over the years, Amazon has solidified its position in the Australian eCommerce market, delivering a plethora of choices and a comprehensive online shopping experience for customers in the country.

  • Website: https://www.amazon.com.au/
  • Traffic: 75.6M/month
  • Country rank: #7 (Australia)
  • Global rank: #434
  • Category rank: #1 (eCommerce & Shopping > Marketplace in Australia)

eBay Australia

Unlike Amazon, the retail giant eBay has been present in the Australian market since the early years of eBay’s global expansion. eBay has created an online marketplace that allows both individual sellers and businesses to sell their products. On this eCommerce platform, customers can find everything from fashion, electronics, and home goods to toys, decorations, and much more.

Currently, eBay is also a dominant player in the eCommerce market in the Australia and New Zealand region, alongside Amazon. This is due to offering customers an optimal shopping experience with various promotions and attractive deals throughout the year.

Top 10 Leading Multi-Vendor Marketplaces In Australia
eBay Australia
  • Website: https://www.ebay.com.au/
  • Traffic: 54.3M/month
  • Country rank: #15 (Australia)
  • Global rank: #658 
  • Category rank: #2 (eCommerce & Shopping > Marketplace in Australia)

Kmart

The Kmart multi-vendor marketplace started its operations in Australia in 1960 and has since evolved into one of the country’s most popular retail chains. The Kmart company is a part of the Wesfarmers group. The products offered by this Australian online marketplace are diverse, including electronics, household goods, furniture, cosmetics, and fashion.

Kmart is renowned for its cost-effective pricing strategy, making its products and services accessible and convenient for a diverse customer base. Alongside its website, Kmart provides a well-designed mobile app with features that facilitate convenient shopping for customers wherever and whenever they choose.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Kmart
  • Website: https://www.kmart.com.au/
  • Traffic: 33.6M/month
  • Country rank: #24 (Australia)
  • Global rank: 1,385
  • Category rank: #3 (eCommerce & Shopping > Marketplace in Australia)

Myer

Myer has a long history, established in 1900 by Sidney Myer in Melbourne, Australia. Since then, Myer has grown into one of the major names in the retail industry in Australia. The Myer multi-vendor marketplace is built with modern technologies that make it easy to expand according to business needs. Additionally, advanced features can be developed and customized effectively to provide an exciting and optimal shopping experience for customers.

In addition to an extensive product portfolio, Myer has introduced a loyalty program called Myer One, allowing customers to collect points through shopping and redeem them for equivalent value rewards. This not only helps retain existing customers but also attracts more potential customers, making Myer one of the leading online marketplaces in the land Down Under.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Myer
  • Website: https://www.myer.com.au/
  • Traffic: 22.2M/month
  • Country rank: #37 (Australia)
  • Global rank: #2,141
  • Category rank: #4 (eCommerce & Shopping > Marketplace in Australia)

Big W

Big W is a part of the prominent retail group Wesfarmers, established in 1964. Over the years, Big W has evolved into one of Australia’s major and well-loved retail chains. In addition to showcasing products from renowned brands, Big W also offers a diverse range of in-house branded items, elevating its competitive edge and delivering significant value to customers.

Beyond its traditional brick-and-mortar stores scattered across Australia, Big W’s online marketplace features a user-friendly website and a mobile app for seamless online shopping at any time and from any location. Big W consistently rolls out enticing promotions and appealing deals, leveraging email marketing to engage with customers, ultimately driving up conversion rates and overall sales.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Big W
  • Website: https://www.bigw.com.au/
  • Traffic: 23M/month
  • Country rank: #39 (Australia)
  • Global rank: #2,268
  • Category rank: #5 (eCommerce & Shopping > Marketplace in Australia)

Target

Target is known as the retail giant in the United States, specializing in providing products across various sectors. In the Australian market, Target is also popular and serves as a shopping destination for items such as fashion, furniture, gifts, and more.

Through monthly promotional programs and offers, Target has successfully attracted numerous new customers while maintaining relationships with its existing customer base.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Target
  • Website: https://www.target.com.au/
  • Traffic: 12.6M/month
  • Country rank: #73 (Australia)
  • Global rank: #4,390
  • Category rank: #9 (eCommerce & Shopping > Marketplace in Australia)

Catch

Catch, formerly known as Catch of the Day, is an Australian multi-vendor marketplace well-known for providing substantial deals and discounts across a diverse range of product categories. The online marketplace has introduced a loyalty program named Catch Club, offering members a points-based shopping system for exclusive rewards and special items.

In addition, Catch prioritizes customer service, offering various support channels such as chat, hotline, and email to ensure customers can easily access and seek prompt assistance.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Catch
  • Website: https://www.catch.com.au/
  • Traffic: 8.1M/month
  • Country rank: #115 (Australia)
  • Global rank: #6,889
  • Category rank: #11 (eCommerce & Shopping > Marketplace in Australia)

Kogan

Kogan, headquartered in Australia, is well-known for delivering products and services at competitive prices. Established by Ruslan Kogan in 2006 in Melbourne, Australia, this multi-vendor marketplace initially focused on selling consumer electronics on its website, subsequently diversifying into multiple categories.

Through sensible policies, Kogan has established a fair online marketplace, enabling both businesses and individual sellers to engage in selling, offering buyers an extensive array of options.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Kogan
  • Website: https://www.kogan.com/au/
  • Traffic: 7.9M/month
  • Country rank: #124 (Australia)
  • Global rank: #7,466
  • Category rank: #14 (eCommerce & Shopping > Marketplace in Australia)

MyDeal

The multi-vendor marketplace MyDeal was established in 2011 in Melbourne, Australia. MyDeal originated as a website specializing in providing discount codes and shopping coupons.

MyDeal offers a diverse range of products, including fashion, household items, electronics, toys, furniture, and many other categories. They continually expand their product offerings to meet consumer needs.

MyDeal regularly creates flash sales, special discounts, and promotional programs to attract customers. With its diversity and attractive discounts, MyDeal has drawn in many consumers in Australia, becoming one of the most popular online marketplaces in the country.

Top 10 Leading Multi-Vendor Marketplaces In Australia
MyDeal
  • Website: https://www.mydeal.com.au/
  • Traffic: 4.7M/month
  • Country rank: #201 (Australia)
  • Global rank: #14,872
  • Category rank: #16 (eCommerce & Shopping > Marketplace in Australia)

Laybyland

Formerly known as an Australian eCommerce website specializing in consumer electronics, Laybyland has transitioned its business model to become a multi-vendor marketplace. This shift allows numerous individual sellers and businesses to participate in selling their products on the platform, providing buyers with affordable pricing and diverse choices.

Laybyland and SECOMM have been partners for over 10 years, collaborating on various successful eCommerce projects, including the recent Laybyland multi-vendor marketplace. The project primarily utilizes two platforms, Marketplacer and Magento 2, to enhance operational efficiency and optimize the customer user experience.

Top 10 Leading Multi-Vendor Marketplaces In Australia
Laybyland

Learn more: The project of Laybyland

  • Website: https://www.laybyland.com.au/
  • Traffic: 80.4K/month
  • Country rank: #18,341 (Australia)
  • Global rank: #600,409
  • Category rank: #162 (eCommerce & Shopping > Marketplace in Australia)

The Bottom Line 

Above are the 10 most popular multi-vendor marketplaces in Australia, serving as the ideal online shopping destinations for local consumers.

The eCommerce industry in Australia has witnessed significant growth, with not just the mentioned 10 brands but also numerous other Australian businesses successfully implementing efficient platforms, attracting a wide customer base, and experiencing continuous growth.

If your business is still contemplating whether to establish a multi-vendor marketplace in Australia and how to go about it, feel free to contact or call our hotline at (+84)28 7108 9908 right now!

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14 Must-Have Features to Develop Your Online Marketplace
14 MUST-HAVE FEATURES TO DEVELOP YOUR ONLINE MARKETPLACE
31/10/2023
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The surge in demand for online shopping via eCommerce marketplaces over recent years has been remarkable. So, it comes as no surprise that numerous businesses are looking for ways to build their own marketplaces to diversify their product offerings and engage with a wide range of customer segments.

Operating an eCommerce marketplace differs significantly from managing an eCommerce website. The key is to ensure that the experience is user-friendly and efficient for all involved parties, including administrators, sellers, and buyers, during both the operational and transactional phases. 

Depending on the strategy, scale, budget, market, and target audience, businesses will make suitable adjustments. However, the following online marketplace features continue to be crucial when implementing the majority of eCommerce marketplaces today.

Operator Features

14 Must-Have Features to Develop Your Online Marketplace - Operator features
Operator Features

The operator, also known as an administrator or owner of the online marketplace, holds a pivotal role in managing and running the platform. They possess the authority to access and govern all data and carry the responsibility for the platform’s overall performance and growth.

As a result, essential features for operators include:

Seller Management

14 Must-Have Features to Develop Your Online Marketplace - Seller management
Seller Management

The operator’s role involves helping sellers register on the platform, gather their information, and grant access to tools that aid their business operations. Additionally, other aspects of ‘Managing Sellers’ that businesses should consider include:

  • Communication and Support Channels: This entails providing customer service and addressing seller accounts and technical issues through channels like email or a hotline.
  • Content Management:  Ensuring that products, content, images, and videos uploaded by sellers comply with the eCommerce platform’s established standards and regulations.
  • Monitoring Seller: Tracking and evaluating data related to seller activities, such as sales volumes, customer feedback, response times, and adherence to platform policies.
  • Transaction Management: This covers policies regarding commissions, transaction fees, and payments. Businesses must ensure they furnish comprehensive documentation, accurately and promptly process payments, and offer support in resolving related concerns.

Marketing Management

14 Must-Have Features to Develop Your Online Marketplace - Operator features - Marketing management
Marketing Management

To expand the pool of registered sellers and draw more customers to shop on the online marketplace, operators continually rely on marketing efforts. Some methods include optimizing SEO, leveraging influencer marketing, running targeted advertisements, devising in-platform promotional initiatives, and more.

However,  it’s crucial for businesses to possess a set of features and tools to proficiently craft and manage marketing campaigns across multiple channels. This aids in the effective promotion of their marketplaces, the attraction of additional sellers and customers, and the establishment of a distinctive presence within the competitive eCommerce landscape.

Supply Chain Management

14 Must-Have Features to Develop Your Online Marketplace - Supply chain management
Supply Chain Management

Given the substantial order volume, operators need features that offer them full control of order fulfillment. This includes inventory management, overseeing multiple warehouses, configuring automated workflows for handling and transporting orders between warehouses, and delivering them to end-users.

Plus, to optimize the delivery process, businesses can partner with third-party shipping providers to provide customers with various choices, such as standard, express, or expedited shipping methods.

Analysis & Reporting 

14 Must-Have Features to Develop Your Online Marketplace - Operator features - Analysis & reporting
Analysis & Reporting

Through comprehensive data analysis and detailed reporting, businesses can gain insights into their overall operations and make informed adjustments. Key data points include:

  • eCommerce Performance: This encompasses metrics related to sales, revenue, user engagement, and satisfaction levels to assess the current state of the platform and make strategic decisions.
  • User Behavior: This includes data on new account registrations, conversion rates, browsing habits, and search trends on the platform. It helps identify lingering issues for improvement and provides a better user experience.
  • Marketing Reports: Operators need in-depth marketing reports to assess the ROI of marketing campaigns, analyze customer acquisition channels, and evaluate the impact of various promotional programs and incentives.

Seller Features

14 Must-Have Features to Develop Your Online Marketplace - Seller Features
Seller Features

Sellers, also known as suppliers or merchants, are individuals or businesses that offer products or services on the online marketplace. Their responsibility is to manage their operations and optimize sales performance.

Therefore, eCommerce marketplace features for sellers to conduct efficient business operations include:

Easy Onboarding

14 Must-Have Features to Develop Your Online Marketplace - Easy onboarding
Easy Onboarding

Sellers have many choices in the midst of multiple online marketplaces. So, offering a swift and uncomplicated registration and store setup process is an effective way to attract a wide pool of new sellers to open their stores.

Businesses can offer detailed step-by-step guidance to sellers, from creating an account and verifying their seller identity to decorating their store and listing products. Furthermore, businesses can provide instructional videos, FAQs, and blogs to guide them on optimizing their store, promoting products on the platform, as well as understanding the fees associated with the eCommerce marketplace’s sales policies.

Product Management

14 Must-Have Features to Develop Your Online Marketplace - Product management
Product Management

Beyond listing products, helping sellers manage their product catalog effectively on the marketplace is equally important.

This includes tasks like adding and removing products, maintaining high-quality product descriptions, images, and videos, handling product variations and attributes, updating inventory, setting product prices, applying discounts, prompting product reviews, and moderating and verifying reviews based on the platform’s standard.

Marketing Management

14 Must-Have Features to Develop Your Online Marketplace - Seller Features - Marketing management
Marketing Management

Sellers need tools and features for setting up marketing campaigns to promote their stores and products, driving increased sales. These commonly used marketing tools on online marketplaces include in-site and off-site advertising, promotional messaging, flash sales, bundled deals, shipping discounts or free shipping promotions, creating discount vouchers, live-streaming sales events, and participating in platform-wide promotional activities.

Order Management

14 Must-Have Features to Develop Your Online Marketplace - Order management
Order Management

Providing sellers with effective order management capabilities also impacts the customer experience on the eCommerce marketplaces. This means offering sellers features to manage their order lists, track the status of orders, fulfill orders, handle returns, and efficiently address any issues that may arise.

Analysis & Reporting

14 Must-Have Features to Develop Your Online Marketplace - Seller Features - Analysis & reporting
Analysis & Reporting

Sellers rely on data analysis and reports to track and manage their business performance on the online marketplace effectively. These reports provide valuable insights for making data-driven decisions and optimizing their operations.

  • Sales Performance: Sellers have access to data including total sales, revenue, order volume, and average order value to evaluate the success of their products or services and make informed decisions.
  • Inventory Reports: Data related to inventory levels, inventory turnover, best-selling products, and less popular products help optimize inventory by adding popular items or reducing/limiting the sale of low-demand products.
  • User Behavior: This includes data on purchasing behavior, feedback, customer reviews, and ratings for products and services, allowing sellers to enhance the customer experience and service.
  • Expense Reports: This covers financial aspects such as transaction fees, commissions, invoices, payment receipts, and taxes. Clear financial reporting helps sellers manage cash flow efficiently while adhering to the marketplace’s policies.

Buyer Features

14 Must-Have Features to Develop Your Online Marketplace - Buyer Features
Buyer Features

Buyers, also known as customers, refer to individuals or businesses that purchase goods or services from sellers on the eCommerce marketplace. Customers play a crucial role in driving the success of the marketplace. Therefore, feature development is focused on enriching the shopping experience.

Advanced Search

14 Must-Have Features to Develop Your Online Marketplace - Advanced search
Advanced Search

When accessing an eCommerce marketplace, the first thing most users do is use the search bar to find the information and products they desire. However, the product catalog on marketplaces is extensive and can be overwhelming for buyers. 

Therefore, beyond maintaining well-structured and organized product categories, businesses should offer advanced search capabilities to simplify and enhance the customer’s product discovery experience process. Common advanced search options include filtering, image-based, or voice-based search (optimized for mobile devices).

Personalization

14 Must-Have Features to Develop Your Online Marketplace - Personalization
Personalization

Features like product recommendations, push notifications, personalized content, and customer service tailored to individual shopping behavior and preferences are crucial for enhancing the eCommerce experience. Studies have revealed that 74% of customers feel frustrated when encountering non-personalized shopping experiences on websites. 

By integrating advanced search capabilities with personalization, companies can offer a more enriching user experience, leading to greater satisfaction, higher levels of engagement, and increased customer retention. This transforms their marketplace into an ideal shopping destination for buyers.

Simple Checkout

14 Must-Have Features to Develop Your Online Marketplace - Simple checkout
Simple Checkout

Out of the various reasons for cart abandonment, issues related to long and complicated checkout procedures make up 17%, according to Baymard. it is essential for businesses to streamline the payment experience for customers, removing unnecessary steps, offering a transparent payment process, or implementing a one-page checkout. 

Moreover, businesses can diversify their payment methods to suit their target markets, including options such as Cash on Delivery (COD), credit card payments, eWallets, and buy now, pay later options.

Order Tracking

14 Must-Have Features to Develop Your Online Marketplace - Order tracking
Order Tracking

To boost the trust of buyers and sellers in the eCommerce platform, it is crucial for businesses to offer real-time order tracking and status-checking capabilities. 

Buyers can track their orders through the marketplace’s mobile app or website by using their unique order IDs. This way, both the seller and the buyer can communicate promptly if any issues arise with the order.

Review & Rating

14 Must-Have Features to Develop Your Online Marketplace - Review & Rating
Review & Rating

With a diverse range of product choices offered by different sellers, customers may find it challenging to make purchasing decisions when they lack trust in either the product or the seller. Hence, the review and rating feature is essential for building trust and expediting decisions.

The review feature allows buyers who have made purchases to leave comments, reviews, and ratings for a product, customer support, and product packaging, regardless of the seller. 

Whether these reviews and ratings are positive or negative, they have a significant impact on a buyer’s decision-making process. Therefore, this serves as a motivation for sellers to enhance the quality of their products and services and for the eCommerce marketplace owner to provide an improved user experience.

Above are the 14 essential features for operators, sellers, and buyers that businesses should keep in mind when building an online marketplace. With many years of eCommerce implementation experience for numerous clients in various countries worldwide, SECOMM has gathered valuable insights to boost the development and operation of your business’s marketplace swiftly and effectively.

Contact or call SECOMM’s hotline (02871089908) today for a free consultation.

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Build Your First eCommerce Marketplace with Marketplacer
BUILD YOUR FIRST ECOMMERCE MARKETPLACE WITH MARKETPLACER
30/10/2023
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As reported by Digital Commerce 360, global consumers have collectively expended more than $3.25 trillion on famous eCommerce marketplaces such as Amazon, Ebay, and Alibaba. This indicates the increasing significance of online marketplaces in customer shopping experiences. 

Therefore, many businesses have promptly devised strategies to enter the race for market share in eCommerce landscape. To achieve this goal, businesses must first develop their own marketplaces. The initial but crucial step in this process is selecting the ideal platform.

The following article focuses on introducing this platform as a recommendation for large businesses among countless optimal choices out there. 

What is Marketplacer?

Marketplacer is a Software as a Service (SaaS) platform hosted on AWS, providing businesses with essential tools and features for building professional and highly adaptable eCommerce marketplaces capable of rapid scalability and swift page loading.

Build Your First eCommerce Marketplace with Marketplacer - What is Marketplacer
What is Marketplacer?

This platform streamlines the management and administration of eCommerce marketplaces. It simplifies tasks like order fulfillment, product category adjustments, third-party extension integration, cross-marketplace operational synchronization, and the implementation of strategies for revenue optimization.

To date, this platform has successfully established and expanded over 100 eCommerce marketplaces, forging connections with more than 13,000 sellers spanning the globe.

How Marketplacer works?

Build Your First eCommerce Marketplace with Marketplacer - How Marketplacer works
How Marketplacer works?

The Operator portal

This platform offers businesses a Marketplace-wide API based on GraphQL API, allowing them to:

  • Build a headless frontend or seamless integration with existing eCommerce systems.
  • Access and manage all data on the online marketplace via the Operator Portal, which includes:
    • Manage Sellers
    • Manage Seller payouts and billings
    • Product category management
    • Order management
    • Delivery management
    • Content management
    • Custom reporting

Furthermore, Marketplacer provides businesses with access to Webhooks, enabling them to receive notifications from the Marketplacer platform for any changes or updates during their operations.

The Seller portal

This platform provides sellers on the marketplace with Seller API based on V2 (REST) API to

  • Automate their sales processes on the marketplace
  • Access and manage various aspects of their seller data through the Seller Portal, including:
    • Product management
    • Sales & Marketing management 
    • Order management
    • Inventory management
    • Analysis & reporting

Similar to how businesses operate their business on the marketplace, sellers also have access to webhooks for receiving notifications regarding changes throughout their selling journey.

Marketplacer implementation models

This platform offers two implementation models, allowing businesses to tailor the development of their online marketplace to align with their specific goals.

Build Your First eCommerce Marketplace with Marketplacer - Marketplacer Implementation Models
Marketplacer Implementation Models

Headless

The Headless model empowers businesses to utilize their tailor-made frontend, commonly known as the “head,” which represents the user interface. This frontend is integrated with Marketplacer’s fundamental backend through APIs to execute the marketplace. 

Therefore, opting for the Headless model is ideal for businesses seeking extensive control over the user experience while leveraging Marketplacer’s core technology to foster eCommerce growth.

Connected

In the Connected model, businesses can efficiently integrate a pre-built eCommerce system into Marketplacer’s backend, avoiding the need for an extensive time and financial resources to build from scratch. This integration allows businesses to maintain the full functionality of the pre-existing system while benefiting from this platform’s advanced infrastructure for seamless marketplace deployment.

It’s worth noting that Marketplacer currently offers pre-built connectors exclusively for three prominent platforms: Adobe Commerce, Salesforce Commerce Cloud, and commercetools. As a result, the Connected model is best suited for businesses utilizing one of these three platforms to facilitate their eCommerce.

Pros of Marketplacer

Build Your First eCommerce Marketplace with Marketplacer - Pros of Marketplacer
Pros of Marketplacer

Ease of use

This platform offers a user-friendly interface and intuitive tools, making it simple for businesses to build and manage their online marketplace. 

Flexibility & Scalability

This platform is tailored to suit online marketplaces of diverse sizes. The platform boasts excellent scalability and remarkable flexibility, empowering businesses to manage an ever-increasing volume of sellers, customers, and listing products. This facilitates seamless expansion of operations as needed.

Integrations

Businesses can easily discover well-known applications and extensions within Marketplacer’s growing collection of available integrations. Some noteworthy integrations include popular social media platforms like Facebook, Twitter, and LinkedIn, as well as payment gateways such as PayPal, Zooz, Yotpo, and advertising management tools like Fuze, Firstpage, and Citrus Ad.

Marketplacer Connected Integration

Marketplacer’s success is attributed to its ‘Connected’ technology, enabling businesses to deploy their marketplaces with two versatile options: crafting a tailored frontend or integrating seamlessly with existing systems.

Also, businesses can effortlessly blend third-party products into their current inventory, broadening their product range and portfolio with minimal investment and mitigating product lifecycle management tasks. This model is known as the Hybrid Marketplace and has been successfully adopted by enterprises like Amazon, Walmart, and others.

Cons of Marketplacer

Build Your First eCommerce Marketplace with Marketplacer - Cons of Marketplacer
Cons of Marketplacer

Costs

The license fee isn’t publicly available and businesses are required to reach out to the Marketplacer team for a personalized consultation and cost estimates. Furthermore, the platform doesn’t offer a trial version, which may pose challenges for businesses when planning their implementation budget.

Require technical skills

While this platform offers a user-friendly interface, it may pose challenges for users who are not familiar with building and operating an eCommerce marketplace. Therefore, the implementation process will require businesses to have technical expertise, or they can seek specialized assistance to efficiently build and optimize the platform.

Limited customization

Despite its flexibility and high degree of customization, Marketplacer’s ability to meet the highly complex deployment needs of large-scale eCommerce systems may pose challenges.

Support 

This platform provides 24/7 support services and offers learning resources, but there is room for improvement in the quality and responsiveness of their support. Plus, as an Australian-based company primarily serving the Australian market, some of their terminology might be less clear to international customers.

To successfully build and operate a thriving eCommerce marketplace, the first thing businesses need to do is choose a platform. This platform is one of the standout platforms that businesses should consider.

Feel free to contact or call SECOMM’s hotline at (028) 7108 9908 for free consultations.

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The Complete 9 Steps for Building an eCommerce Marketplace
THE COMPLETE 9 STEPS FOR BUILDING AN ECOMMERCE MARKETPLACE
25/10/2023
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Unlike building eCommerce websites for simpler models like B2C or B2B, implementing an online marketplace requires a higher level of technical knowledge, programming skills, database management, system administration, and more.

In this article, SECOMM will share the essential steps for successfully developing an eCommerce marketplace, from market research and business planning to designing an appealing user interface, developing functional systems, and more.

Conduct market research and business planning

Market research and business planning are essential and indispensable initial steps in starting an eCommerce marketplace or any business operation.

The Complete 9 Steps for Building an eCommerce Marketplace - Conduct market research and business planning
Conduct market research and business planning

Here are some considerations for businesses when undertaking these activities:

  • Understanding customers and market needs: Market research helps businesses gain a better understanding of their target customers, competitors, and industry-influencing factors. By exploring customer needs, preferences, and shopping behaviors, businesses can make strategic decisions to create the best online shopping experience and seize effective business opportunities.
  • Setting goals and business strategies: Business planning helps companies identify specific objectives and devise strategies to achieve them. Companies need to define their core and secondary products/services, market access strategies, customer engagement approaches, and competitive value creation methods. A business plan helps create a detailed roadmap for how the business will build, develop, and operate its eCommerce marketplace.
  • Defining USP (Unique Selling Point): Market research allows businesses to comprehend the strengths and weaknesses of their competitors. This helps businesses identify distinctive features and competitive value that their brand can provide to attract customers. Determining the USP enables businesses to leverage these elements in branding, marketing, and operational strategies to gain a competitive advantage in the eCommerce marketplace.
  • Risk and financial management: Creating a financial plan and managing risks before embarking on the online marketplace development process is crucial. Businesses need to evaluate the financial resources and requirements for project implementation and establish long-term financial plans to ensure the sustainability of the business.

Select eCommerce platform

The eCommerce platform is a crucial element in the process of building an online marketplace. If the right choice is not made from the beginning, businesses may find themselves entangled in the whirlpool of technology when implementing their marketplace.

Typically, there are two types of eCommerce platforms for businesses to choose from: SaaS and Open Source.

The Complete 9 Steps for Building an eCommerce Marketplace - Select eCommerce platform
Select eCommerce platform

SaaS platform

SaaS (Software as a Service) eCommerce platforms are a software distribution model for building websites.

In this model, data is stored on the provider’s server, and the platform is responsible for handling technical aspects for businesses. Some popular SaaS platforms today include Haravan, Shopify, BigCommerce, and more.

  • Pros: User-friendly, quick development time, high security, 24/7 customer support.
  • Cons: Increasing development costs over time, limited customization, functionality, and scalability, and businesses may not own the source code and data.

Open-source platform

An Open Source platform, or open-source software, is software with publicly available source code that anyone can use for free. Open-source platforms are an optimal choice for businesses looking to develop complex eCommerce systems, especially tailored to the specific needs of an online marketplace.

Prominent examples of Open Source online marketplaces include Magento, WooCommerce (a plugin for WordPress), OpenCart, and more.

  • Pros: These platforms offer high levels of customization and scalability, a wide range of additional features and utilities, and businesses have ownership of the source code and data.
  • Cons: They are not very user-friendly, involve high development costs, and require extended deployment times.

Each platform type has its own set of advantages and disadvantages. Therefore, businesses should either have an in-house team or collaborate with an experienced and highly skilled eCommerce marketplace development agency to effectively advise on the selection, development, and operation of the chosen platform.

Outsource or build an in-house team

The initial decision regarding resource allocation for starting an eCommerce marketplace system has a profound impact on a company’s early business direction. Companies can choose to either collaborate with specialised development firms or establish their own in-house teams.

The Complete 9 Steps for Building an eCommerce Marketplace - Outsource or build an in-house team
Outsource or build an in-house team

Opting for an in-house team entails investing time and budget into the recruitment and training of staff. However, it provides effective resource management, enabling businesses to adapt and develop the online marketplace system in alignment with their original vision.

Alternatively, when companies decide to seek external partners, they need to collaborate with various firms to identify the most reputable one. However, upon finding a partner with extensive practical experience in marketplaces across multiple platforms, businesses benefit from consultations and a multitude of solutions from diverse perspectives even before system development begins.

Moreover, these firms possess a wealth of experience in promptly addressing emerging issues during system development and operation. This not only ensures that the requirements are met as anticipated but also facilitates valuable knowledge and experience exchange among all parties involved.

Design UI/UX

The User Interface (UI) and User Experience (UX) are often considered two inseparable aspects in the process of designing the interface for an eCommerce marketplace.

The Complete 9 Steps for Building an eCommerce Marketplace - Design UIUX
Design UI/UX

Here are the key steps in the UI/UX design process:

  • User Research: Research and gain a deep understanding of the target user audience, including demographic information, behaviour, needs, and expectations. This helps the business identify important elements to focus on and design accordingly.
  • Create Wireframes: Wireframes are simplified outlines of the website’s structure and layout, helping the business determine the placement of interface elements such as menus, buttons, images, and content containers. Wireframes provide an overview of the interface and assist in building the basic layout for the marketplace.
  • Optimize User Experience (UX): Ensure the website is user-friendly, easy to navigate, and meets user needs, such as enhancing interactivity, mobile-friendliness, optimizing page loading speed, and more.
  • User Interface (UI) Design: Create UI components such as buttons, menus, forms, images, and graphics that align with the brand. Make sure to use appropriate colors, fonts, and images to create a professional interface with a touch of the brand’s identity.
  • Testing and Evaluation: After completing the UI/UX design, conduct testing with a user group or use testing tools to assess the effectiveness of the interface.

Design architecture and database

Starting from business requirements, the technical team will build the system architecture for the eCommerce marketplace based on the appropriate technology framework or platform. Various architectures can be used, such as three-tier architecture, microservices architecture, hybrid architecture, headless architecture, etc. Each type of architecture has its own advantages and limitations, so businesses need to carefully consider and work with experts on the team or partners to choose the most suitable system architecture for each stage.

The Complete 9 Steps for Building an eCommerce Marketplace - Design architecture and database
Design architecture and database

Another equally important next step is to establish security and data management. Businesses need to define security measures to protect user data, payment information, and other critical data. Ensure that data is encrypted and transmitted securely via an SSL connection. Implement data protection measures such as access control, user authentication, data encryption, and data integrity checks.

Depending on the operating model of the marketplace, system and database design may need to be customized to be suitable and effective.

Develop functional system

After completing the essential functional systems, businesses should continue to develop specific features for their online marketplace, such as:

The Complete 9 Steps for Building an eCommerce Marketplace - Develop functional system
Develop functional system

Operator Portal: Full control of platform information, including seller management, product categorization, customer segments, supply chain management, ad content control, and more.

  • User Groups and Administrative Levels: Categorizing users into various groups and granting different permissions to different users.
  • Supply Chain Management: Warehouse and inventory management, assisting sellers in order fulfilment by routing orders, and more. 
  • Marketing Tools: A range of tools support marketing strategies, including search advertising, live streaming, gamification, and more.
  • User Experience Personalization: The ability to display personalized products such as favorites, similar products, past purchases, and facilitate order communication with sellers.
  • Analysis and Reporting: Analyzing and measuring the performance of the online marketplace to develop future business strategies.
  • Integration with Other Systems: Seamless integration with external systems.

Seller Portal: Sellers self-manage their presence in the marketplace, including product listings, orders, and activities, etc

  • Category and Product Management: Add, edit, delete product categories and products within categories; manage product attributes and variations (color, size, etc.); manage inventory quantities.
  • Content Management: Create and optimize content, including text, images, videos, banners, widgets, templates, branding, messaging, and more.
  • Order Management: View order lists and their statuses. Track shipments and deliveries. Update order status (processing, delivered, canceled, etc.).
  • Advertising and Promotions: Display advertisements, banners, promotions on the website. Manage discount codes, promotional programs, and more.
  • Payment Integration and Transaction Processing: Integrate payment gateways for online payment processing. Confirm and track payment transactions.

Customer Portal: Allow users to perform and manage basic information such as phone numbers, email addresses, delivery addresses, adjust payment options, request quotes, manage shopping lists, check order status, etc.

  • Account Registration and Management: Register new user accounts (buyers and sellers), log in, and manage personal information, delivery addresses, payment methods, etc.
  • Product Search and Viewing: Search for products by keywords, categories, brands, etc. View detailed product information, including images, descriptions, prices, ratings, and more.
  • Cart and Checkout: Add products to the cart; edit product quantities, remove products from the cart, calculate and display the total amount in the cart; select payment methods; enter payment information and delivery address; confirm and place orders. 
  • Reviews and Comments: Rate and write reviews about products; view reviews and comments from other users.
  • Customer Support: Provide contact channels for customers to ask questions, request assistance; offer real-time support through direct chat, email, phone, and more.

Q/C Testing

Whether you’re building an in-house team or enlisting the services of external development agencies, the quality testing phase of a project holds immense significance. This critical stage is where businesses validate that the system functions as expected and complies with the initial requirements.

The Complete 9 Steps for Building an eCommerce Marketplace-QC-Testing
Q/C Testing

Step 1: Define Testing Objectives

Identify the objectives and scope of the testing process. Set specific criteria and requirements that the business wants to verify to ensure the platform operates accurately and meets the specified requirements.

Step 2: Test Planning

Determine a detailed test plan, including test cases, scenarios, and data. Identify the resources, timeline, and scope of the testing phases.

Step 3: Functional Testing

Verify all website functions to ensure they are working correctly as expected. If the business’s website supports multiple languages and regions, it should also verify compatibility and display of each feature in different geographical areas.

Step 4: User Interface (UI) Testing

Ensure the interface is designed beautifully and user-friendly. Evaluate information display, buttons, links, and user experience on various devices, including mobile and tablet.

Step 5: Browser Compatibility Testing

Test the website on popular browsers such as Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge to ensure compatibility and correct display on all platforms.

Step 6: Performance Testing

Assess website performance, including page load speed, concurrent processing, and scalability. Ensure the website operates smoothly and can handle the expected traffic load.

Step 7: Security Testing

Examine the platform’s security by testing intrusion potential, data security, and user authentication. Verify security methods such as SSL, data encryption, and security certificates.

Step 8: Issue Resolution

Document and track any errors and issues that arise during testing. Identify the root causes, rectify the errors, and retest until the testing process is approved, and the entire system is ready for go-live and operation.

Golive

Go-live is the final stage in the process of starting an eCommerce marketplace when the system is officially launched and becomes operational.

The Complete 9 Steps for Building an eCommerce Marketplace - Golive
Golive

To ensure a successful go-live process, businesses should prepare a checklist known as the Go-live checklist. This is a list of tasks that the deployment team needs to perform to prepare the system for go-live. The checklist includes task items, responsible individuals, status, and how they affect the system.

Pre-golive

  • Prepare the Production environment and configure the domain.
  • Ensure that the entire source code of the go-live preparation system is the final version of the quality testing process.
  • Data migration: Execute the data migration process from the old system to the new system using the established method. Then, verify the data after migration to ensure the integrity and accuracy of data in the new system.
  • Content update: Review website content, including text, images, videos, and other materials. Ensure that the content is displayed accurately without spelling or formatting error
  • Backup all website data to ensure safety and data recovery capabilities when needed
  • Identify and prepare customer guide and support materials

Finally Golive 

  • Implement the transition process from the development environment to the actual production environment.
  • Monitor website traffic and activities immediately after golive.
  • Ensure system stability and performance throughout the go-live process.

Post-golive

  • Monitor and analyze user feedback
  • Address issues and problems that arise post-go-live
  • Ensure the system’s stability and performance over an extended period after golive
  • Ensure compatibility of integrations with external systems
  • Train employees and managers to use and maintain the system effectively

Continuously update & develop features

Regularly updating the system is important for businesses to adapt to the ever-changing customer needs, improve customer experience, stay abreast of emerging technology trends, enhance competitiveness, and more. Moreover, continuous bug fixes and security patch updates enhance the brand’s credibility, safeguard users from internet threats, and so on. 

Moreover, the development of new features empowers businesses to capitalize on market opportunities and scale their operations more professionally. For example, after a period of operation and accumulating a specific customer base, businesses can introduce features tailored to loyal customers. 

The Complete 9 Steps for Building an eCommerce Marketplace - Continuously update & develop features
Continuously update & develop features

Running a thriving marketplace involves a multitude of factors, such as the business model, financial capabilities, and building strategic partnerships with diverse brands. However, a well-functioning eCommerce platform with high performance plays a vital role in the path to success. The journey of marketplace development is anything but straightforward. It requires substantial investments of time and resources for thorough research and the seamless alignment of solutions with each development phase.

Recognizing the challenges and hurdles that businesses face during the process of starting their eCommerce marketplace, feel free to contact or call SECOMM directly at (02871089908) for a free consultation.

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