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THE RISE OF ONLINE DRUGSTORE & PHARMACEUTICAL ECOMMERCE
In the ever-growing digital age, online drugstores have become an ideal destination for global users seeking convenient and safe ways to care for their health and purchase medications online. The robust growth of eCommerce and changes in user behavior have driven the expansion of this pharmaceutical eCommerce industry.
Below are some crucial insights into why pharmaceutical eCommerce has become an essential component of the modern healthcare system.
What is Pharmaceutical eCommerce?
Pharmaceutical eCommerce has become a promising business model in recent years. According to the “Healthcare eCommerce Global Market Report” compiled by The Business Research Company, pharmaceutical eCommerce is categorized into three main models:
- By type: drug, medical devices
- By application: telemedicine, caregiving services, medical consultation
- By end user: hospitals, clinics, other end users
Pharmaceutical eCommerce by Type
This is a model that enables consumers to order and purchase various products such as prescription drugs, over-the-counter medications, vitamins, dietary supplements, healthcare, personal care, etc., through online shopping channels.
Some well-known pharmaceutical eCommerce by type examples include Droga Raia (Brazil), Netmeds (India), Pharmacity (Vietnam), etc.
Pharmaceutical eCommerce by Application
Consumers can access healthcare consultation, advice, and diagnostic services through various applications for this type of pharmaceutical eCommerce. Under this model, consumers typically subscribe to and pay for these services through packages or on a subscription basis (monthly or yearly).
Companies adopting this service-oriented eCommerce model include Teladoc (USA), iCliniq (India), SBB Healthcare (Vietnam), and others.
Pharmaceutical eCommerce by End User
This pharmaceutical eCommerce model often involves websites or applications created by hospitals/clinics to assist patients in scheduling appointments, offering healthcare packages, prescription medications, and more.
Examples of hospitals/clinics following the eCommerce model by end-users include The Royal Melbourne Hospital (Australia), NYC Health+ Hospital (USA), Vinmec (Vietnam), and others.
The Potential of Pharmaceutical eCommerce
Certainly, Covid has not only led to a rise in traditional healthcare expenditures but has also acted as a driving force for pharmaceutical eCommerce. In the United States, telehealth visits witnessed a remarkable surge of 2,600% in March 2020 (during the peak of the COVID-19 outbreak in the U.S.) compared to the same month in 2019.
The growth of the pharmaceutical eCommerce market seems unabated. According to a recent report by CMS, total healthcare spending in the United States reached $3.8 trillion, marking a 4.6% increase in 2022. The Asia-Pacific region is anticipated to experience rapid growth in healthcare eCommerce, with a projected CAGR of 20.5% from 2020 to 2027.
Nielsen predicts that the pharmaceutical eCommerce market in Vietnam will attain a value of $10 billion by 2025.
Some other reasons for the rise of pharmaceutical eCommerce include:
- Population Growth and Healthcare Demand: The increasing global population and improving quality of life lead to a growing demand for healthcare.
- Advancements in Information Technology and the Internet: The development of information technology and the Internet facilitates easy access for consumers to information about healthcare products and services, fostering a greater inclination towards online pharmaceutical shopping.
- Changes in Consumer Lifestyles: Consumers are becoming busier, and there is a trend towards increased online shopping, especially after COVID-19, creating favorable conditions for the growth of online pharmacies.
Top brands built their pharmacy eCommerce websites
Apollo Pharmacy (India)
Apollo Pharmacy is a well-known retail pharmacy chain in India, affiliated with the Apollo Hospitals. After years of operation in the healthcare sector, Apollo decided to establish an eCommerce website to serve millions of customers nationwide. The Apollo eCommerce website is built on the Magento platform, ensuring the capability to manage an extensive product catalog.
Beyond selling prescription and non-prescription drugs, as well as health care products, Apollo also provides various related services. Among these, notable offerings include online consultation services, health check-up appointments, vaccination appointments, and insurance sales.
Teladoc (USA)
Teladoc Health, Inc. is an American healthcare technology company headquartered in Purchase, New York. The company provides remote healthcare services, including video consultations, phone consultations, and remote health monitoring.
By rapidly deploying a website and eCommerce application, along with the utilization of cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), and data analytics, Teladoc has been able to enhance customer experience and deliver improved remote healthcare services.
Mayo Clinic (USA)
Mayo Clinic was founded in 1889 by Dr. William W. Mayo and his two sons, Dr. Charles and Dr. William J. Mayo. Initially, Mayo Clinic was a small clinic specializing in providing healthcare services to the local community. However, the hospital quickly expanded and became one of the leading hospitals in the world.
Much of Mayo Clinic’s success can be attributed to the early adoption of eCommerce, allowing patients to schedule appointments, check test results, and purchase medications online. This has helped patients save time and effort, contributing to Mayo Clinic’s overall success.
Learn more: The 10 Best Remarkable Pharmacy eCommerce Websites
The Bottom Line
Pharmaceutical eCommerce not only brings convenience and diverse choices for consumers but also presents attractive business opportunities for healthcare enterprises. If invested systematically and guided correctly, businesses in this field can seize significant opportunities in this promising market.
With extensive experience in implementing eCommerce for customers in various countries, SECOMM understands the difficulties and challenges that businesses face during the deployment process.
Contact SECOMM now or call directly at the hotline number (02871089908) today for a free consultation
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THE 10 BEST REMARKABLE PHARMACY ECOMMERCE WEBSITE
The eCommerce trend has quickly extended to various sectors of the economy. The explosion of online pharmacies, both domestically and internationally, demonstrates the significant impact this trend is having on the pharmaceutical industry.
Typically, the first step in the online presence strategy of these pharmacies is the professional establishment of an eCommerce website.
Here are 10 pharmaceutical brands in Vietnam and on the global stage that have effectively launched eCommerce websites and swiftly captured a significant share of this market.
CVS Health (USA)
CVS Health is a major player in the U.S. healthcare sector and stands as the largest retail pharmacy chain in the country, boasting over 9,900 physical stores. CVS also offers an array of healthcare services, encompassing general health check-ups, diagnostics, and dental care.
The CVS pharmacy eCommerce website is built upon the Oracle Commerce platform, equipped with numerous features to ensure an optimal user experience and scalability for the future. Notably, it includes a prescription management feature that empowers customers to oversee their prescriptions through their CVS accounts, request prescription refills, and receive medication deliveries at their doorstep. Furthermore, the online drugstore allows customers to schedule appointments with two options: in-person clinic visits or remote telehealth consultations via video calls.
- Website: https://www.cvs.com/
- Platform: Oracle Commerce
- Traffic: 72.2M/month
- Ranking: 112 (USA) & 494 (Worldwide)
Droga Raia (Brazil)
Established in 1890, Droga Raia has continually grown and, over the years, has become one of the foremost pharmacy chains in Brazil. Despite its long-standing legacy, Droga Raia hasn’t lagged in the eCommerce trend.
With an average monthly website traffic of 19.8 million, Droga Raia opted for Magento to facilitate its pharmacy eCommerce website. This choice was well-founded, given the platform’s superior flexibility for customization and scalability, ensuring the capability to manage high traffic volumes and cater to future system expansion needs.
- Website: https://www.drogaraia.com.br/
- Platform: Magento
- Traffic: 19.8M/month
- Ranking: 138 (Brazil) & 3,304 (Worldwide)
Apollo Pharmacy (India)
Apollo Pharmacy, a well-known retail pharmacy chain in India, operates as a subsidiary of Apollo Hospital. Over the years, Apollo has expanded its chain of stores to thousands, serving cities and towns across India.
Apollo built its online pharmacy on the Magento platform, equipped to manage a vast product portfolio. In addition to offering both prescription and non-prescription medications, as well as healthcare products, Apollo provides various related services. These services encompass online consultations, health check-up appointment scheduling, vaccination bookings, and insurance sales. Currently, the website garners 12.7 million monthly visits.
- Website: https://www.apollopharmacy.in/
- Platform: Magento
- Traffic: 12.7M/month
- Ranking: 434 (India) & 5,736 (Worldwide)
Netmeds (India)
Another well-known online drugstore in India is Netmeds. In addition to prescription and non-prescription drugs, this brand offers a diverse range of healthcare products, including items for maternity and baby care, medical equipment, and dietary supplements for fitness enthusiasts, vegetarians, and those with diabetes. Netmeds also relies on Magento to develop its pharmacy eCommerce website, featuring various capabilities to enhance the user experience. These include product categorization with accompanying images, non-prescription product search recommendations, real-time product availability checks at specific stores, prescription upload options, and home delivery requests. At present, Netmeds’ website averages around 10.4 million monthly visits.
- Website: https://www.netmeds.com/
- Platform: Magento
- Traffic: 10.4M/month
- Ranking: 462 (India) & 5,864 (Worldwide)
Nahdi Online (Arab Saudi)
Nahdi Online is the leading pharmacy eCommerce website in Saudi Arabia and ranks among the region’s largest retail pharmacy chains. This marks the fourth pharmacy on the list utilizing the Magento platform to craft a user-friendly website enriched with advanced features, facilitating product-specific searches, in-depth product descriptions, and price comparisons for customers. Moreover, through Nahdi’s online pharmacy, users can access various online consultation and healthcare services or book appointments at the clinic.
- Website: https://www.nahdionline.com/en/
- Platform: Magento
- Traffic: 9.8M/month
- Ranking: 30 (Arab Saudi) & 5,818 (Worldwide)
An Khang Pharmacy (Vietnam)
An Khang Pharmacy, one of the most trusted pharmacy chains in Vietnam, was established in 2012 and has since expanded to over 500 pharmacies nationwide. Additionally, the brand has introduced a pharmacy eCommerce website and a mobile app to cater to consumers’ online pharmaceutical needs, complete with a variety of enticing offers.
An Khang provides a wide array of products, including medications, dietary supplements, medical equipment, personal care items, and cosmetics. Moreover, the An Khang website features a dedicated section for disease lookup, allowing customers not only to make purchases but also to access information on various common diseases, including their causes, symptoms, treatment methods, and prevention.
- Website: https://www.nhathuocankhang.com/
- Platform: PHP Language
- Traffic: 5.8M/month
- Ranking: 213 (Vietnam) & 12,917 (Worldwide)
FPT Long Chau (Vietnam)
FPT Long Chau, established in 2015, has a presence in over 1,000 stores across all 63 provinces in Vietnam and is a pioneer in the modern online pharmacy model. Both its pharmacy eCommerce website and app have gained strong favor from consumers for their rich and seamless shopping experience.
Notably, Long Chau leads the way in offering a Buy Now, Pay Later service with 0% interest, helping to ease the financial burden on patients. Furthermore, customers can access guidance from Long Chau’s experienced pharmacists through a hotline or chat service. Currently, the Long Chau website attracts approximately 5.2 million monthly visitors.
- Website: https://nhathuoclongchau.com.vn/
- Platform: PHP Language
- Traffic: 5.2M/month
- Ranking: 279 (Vietnam) & 15,056 (Worldwide)
Pharmacity (Vietnam)
In the pharmaceutical market of Vietnam, Pharmacity is the third name mentioned in the fierce “three-horse race” taking place in both the online and offline channels. This company was founded in 2011 and currently has over 1,000 stores nationwide. Similar to An Khang and Long Chau, Pharmacity has also launched an eCommerce website and app with various promotional programs to provide customers and patients with a convenient and quick shopping experience, along with online consultation services from a team of highly professional pharmacists. Currently, the Pharmacity website attracts an average of 2.7 million monthly visitors.
- Website: https://www.pharmacity.vn/
- Platform: WooCommerce
- Traffic: 2.7M/month
- Ranking: 511 (Vietnam) & 26,035 (Worldwide)
Central Pharmacy (Vietnam)
This is one of the most reputable and high-quality online pharmacy systems in Vietnam. The pharmacy offers a wide range of genuine pharmaceutical products, dietary supplements, health, and beauty care items from major global brands. Central Pharmacy’s drugstore provides various features to enhance the shopping experience for customers, such as search suggestions, search filters, and integration of messaging applications (FB Messenger and Zalo) on the website for customer support, prescription uploads, and home delivery requests. To date, the website has attracted more than 587,000 monthly visitors.
- Website: https://trungtamthuoc.com/
- Platform: Ngôn ngữ PHP
- Traffic: 587.1K/month
- Ranking: 2,484 (Vietnam) & 118,022 (Worldwide)
Nha Thuoc Than Thien (Vietnam)
Nha Thuoc Than Thien is a retail chain that meets GPP standards in Vietnam. Specializing in prescription and over-the-counter medications, as well as various healthcare products, this establishment has embraced a hybrid model, combining both offline and online pharmacy services. The primary sales channel is its user-friendly eCommerce website, developed using WooCommerce. The website is intuitively designed, incorporating essential features to facilitate customer product searches, seamless transactions, and order tracking. With around 410 thousand monthly visits, the website continues to serve a significant audience.
- Website: https://nhathuocthanthien.com.vn/
- Platform: WooCommerce
- Traffic: 410K/month
- Ranking: 3,391 (Vietnam) & 155,687 (Worldwide)
Here are the top 10 eCommerce websites, including leading online pharmacies, in both the Vietnamese and international markets. These brands demonstrate their adaptability to consumer trends and their efforts in developing technological infrastructure to compete in the multibillion-dollar market.
With a wealth of experience in successfully implementing eCommerce solutions for numerous clients across various countries in recent years, SECOMM specializes in providing consulting services with professional eCommerce deployment solutions tailored to the specific needs of each industry.
Feel free to contact or call SECOMM’s hotline directly at (02871089908) for a free consultation.
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