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THE 8 BEST COSMETICS ECOMMERCE WEBSITES IN AUSTRALIA
Cosmetics eCommerce in Australia has experienced significant growth and reached a total revenue milestone of 2.9 billion USD in 2023. The COVID-19 pandemic has accelerated the shift towards online shopping for beauty products in Australia.
Consumers are increasingly comfortable purchasing cosmetics online, with over 2,425 online businesses providing beauty products from various brands.
Let’s explore 8 of Australia’s most renowned cosmetic retail brands and how they solidify their positions through custom-developed eCommerce websites designed to enhance the overall customer experience.
Priceline
Priceline is not only a leading destination for cosmetics shopping but also a reliable address for those seeking professional skincare advice. This brand has secured a significant position in the Australian cosmetics market, known for organizing informative events and courses to provide customers with beauty knowledge and help them choose the right products for their skin.
Priceline’s eCommerce website, with its user-friendly interface, easy navigation, and smart search features, enables customers to find and purchase products effortlessly. Additionally, the loyalty programs and promotions are chosen by Priceline to satisfy current customers and attract more potential customers.
- Website: priceline.com.au
- Platform: SAP Commerce Cloud
- Traffic: 10.6 M/month
- Ranking: #208 (Australia) & #14,642 (Global)
Adore Beauty
Popular across Australia, Adore Beauty offers a diverse range of quality products from many leading cosmetic brands, providing customers with a comprehensive and unique online shopping experience. Adore Beauty invests in the customer experience on both its eCommerce website and customized mobile app to cater to various operating systems and screen sizes.
Adore Beauty also stands out by providing special features like “Adore Beauty IQ,” an intelligent personal advisory tool based on user skin information and personal preferences. This helps customers choose products that meet their skincare and beauty needs.
- Website: https://www.adorebeauty.com.au/
- Platform: BigCommerce
- Traffic: 7.5 M/month
- Ranking: #514 (Australia) & #30,211 (Global)
Sephora
The world’s leading cosmetics retailer, Sephora, has established a strong presence in the Australian market. With a diversity of brands and personal care products, Sephora is not just a cosmetics shopping destination but also a place to experience the latest beauty trends.
A unique feature on Sephora’s website is the “Virtual Artist,” a virtual reality technology that allows users to try cosmetics online on their faces through a webcam or personal photo. This helps customers better understand how the products will look on their skin before making a purchase.
Sephora’s loyalty program, called Sephora Beauty Pass, offers many attractive benefits for its members. Members have the opportunity to get new products before the launch date, earn points with each purchase, and gain access to exclusive events. The point system also allows users to accumulate points and exchange them for special discounts and free products.
Thanks to this loyalty program, Sephora has built a strong community of beauty enthusiasts and encourages customer loyalty.
- Website: https://www.sephora.com.au/
- Platform: PHP programming language
- Traffic: 6.7 M/month
- Ranking: #330 (Australia) & #23,662 (Global)
Lila Beauty
Lila Beauty has gained the trust of consumers and maintained its position in the Australian beauty industry through a diverse product portfolio that includes cosmetics, skincare, hair care, and beauty tools from prominent brands in South Korea and Japan.
In addition to unique features integrated into the eCommerce website, Lila Beauty offers attractive deals and promotions, notably the E-gift card. Lila Beauty’s E-gift cards are not just an excellent way to gift loved ones and friends but also provide a flexible shopping experience for the recipients.
Customers can easily choose the gift card value and send it via email, creating a convenient way to share the joy of beauty.
Another distinctive aspect of the brand is the Lila Beauty Wholesales (B2B) program, offering excellent collaboration opportunities for businesses and beauty professionals. This program provides high-quality wholesale solutions with discounted prices targeting retailers, spas, and other business partners.
- Website: https://lilabeauty.com.au/
- Platform: Shopify
- Traffic: 2 M/month
- Ranking: #750 (Australia) & #48,383 (Global)
W Cosmetics
The W Cosmetics chain of beauty stores is a prominent name in the Australian market and has rapidly expanded to a total of 21 stores. This brand appeals to various customer segments by offering a diverse range of beauty and personal care products from major Japanese and Korean brands.
W Cosmetics’ eCommerce website for cosmetics is a frequently visited destination for Australian consumers, thanks to its optimized shopping experience and excellent customer service. The Store Locator feature is a unique point that helps customers easily identify and locate the nearest stores or retail outlets.
Additionally, customers can seek remote assistance or advice through email, live chat, and the We Chat messaging app.
- Website: https://www.wcosmetics.com.au/
- Platform: Shopify Plus
- Traffic: 1.8 M/month
- Ranking: #1,472 (Australia) & #98,043 (Global)
Oz Hair and Beauty
After more than 12 years in the market, Oz Hair and Beauty has become a go-to destination for beauty enthusiasts across Australia. Oz Hair and Beauty focuses on providing hair care and beauty products for both men and women.
The eCommerce website is not only a place to shop for beauty products online but also a hub for staying updated on the latest beauty knowledge and trends. Additionally, this retail brand has implemented a loyalty program in the form of a tiered system called Oz World, allowing customers to accumulate points and receive exclusive benefits when participating.
The Virtual Beauty Consultation service from Oz Hair and Beauty is a crucial part of delivering a personalized shopping experience for customers. Customers can seek professional advice on hair care and beauty through online consultations, helping them choose products tailored to their specific needs.
This reflects Oz Hair and Beauty’s commitment to meeting and exceeding customer expectations in the beauty and hair care industry.
- Website: https://www.ozhairandbeauty.com/
- Platform: Shopify Plus
- Traffic: 1.4 M/month
- Ranking: #1,837 (Australia) & #104,733 (Global)
Nudie Glow
The retailer Nudie Glow specializes in providing beauty products from local Australian, Japanese, and Korean brands. Gaining consumer trust through excellent service and quality products, Nudie Glow has gradually established a strong position in the Australian beauty and cosmetics market.
Nudie Glow’s eCommerce website is intelligently designed and user-friendly. The website not only provides a convenient online shopping experience but also serves as a reliable source of information on new trends, beauty tips, and success stories from the beauty community.
Nudie Glow’s wholesale program is an excellent opportunity for business partners, to offer high-quality wholesale solutions at discounted prices, facilitate brand expansion, and create long-term collaboration opportunities.
- Website: https://nudieglow.com/
- Platform: Shopify Plus
- Traffic: 907 K/month
- Ranking: #2,764 (Australia) & #169,458 (Global)
Mecca
Mecca’s cosmetic, hair care, and personal care products are not only designed for female customers but are also the top choice for gentlemen. The brand has created an exclusive product line named MECCA COSMETICA and MECCA MAX.
Additionally, for professional medical-standard skincare advice and treatment, customers can avail themselves of the MECCA Aesthetica service with transparent and clear pricing.
MECCA also implements a customer membership program, allowing members to earn points with their purchases for gift redemptions and exclusive discounts on special occasions.
- Website: https://www.mecca.com/en-au/
- Platform: PHP programming language
- Traffic: 466 M/month
- Ranking: #20,437 (Australia) & #853,487 (Global)
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Nếu doanh nghiệp đang tìm kiếm một đối tác đáng tin cậy để phát triển và tối ưu hóa website thương mại điện tử của mình, hãy liên hệ ngay với SECOMM hoặc gọi (+84)28 7108 9908 ngay hôm nay!
Build your first cosmetics eCommerce website today!
Above are the top 8 favorite cosmetics eCommerce websites in Australia, each providing unique and diverse shopping experiences.
For many years, SECOMM has stood out with its extensive experience collaborating with numerous Australian businesses to create custom eCommerce websites that cater well to the specific needs of each industry.
If you’re looking for a reliable partner to develop and optimize its eCommerce website, contact SECOMM today at (+84)28 7108 9908!
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28/02/2024
UNDERSTANDING THE RISE OF OMNICHANNEL COMMERCE TRENDS
We are living in a world where the younger generation has taken the lead in setting ever-rising standards for digital experience. So, it’s important for businesses to quickly adapt to new trends for sustainable development to keep up with the shift.
Especially during a global pandemic, eCommerce has become one of the top priorities of every business owner. In order to thrive in a rapidly changing market and keep customers loyal, brick-and-mortar businesses have had to build an online presence and increase their eCommerce capabilities.
The term “Omnichannel Commerce” is defined as a “trend” that helps businesses achieve the aforementioned objectives and this trend is expected to continue to accelerate in the coming years.
What is Omnichannel Commerce?
Omnichannel Commerce is a multichannel approach that focuses on offering a seamless shopping experience by marketing and selling across all channels where potential customers are present including mobile devices, social networks, eCommerce websites, and brick-and-mortar stores.
The main differences between Single Channel, Multichannel, and Omnichannel
Single-channel Commerce
When a company sells its products or services only through one channel, that approach is known as single-channel commerce. It could be a physical store, an eCommerce website, or a marketplace like Shopee, Lazada, Tiki, etc.
Selling through a single channel could initially be quite successful, but if businesses desire to provide their customers with a richer shopping experience and increase brand awareness, they need to add multiple channels to showcase and sell their products or services.
Multichannel Commerce
When it comes to the Multichannel Commerce strategy, businesses will interact with customers and sell their products through both online and offline channels. This strategy makes use of touchpoints where customers can perform the same action at any available channel. These touchpoints, however, are independent and barely or not at all connected among channels. For example, a physical store with an eCommerce website has no inventory-sharing function.
Omnichannel Commerce
Similar to Multichannel Commerce, Omnichannel Commerce enables a company’s marketing and sales efforts to be spread across numerous channels. The main distinction is that Omnichannel Commerce prioritizes the customer, connects all touchpoints, and creates a unified buying experience. But, Multichannel Commerce aims to reach as many channels as possible, with unique content for each and customers will interact with brands through their preferred channels.
How does Omnichannel Commerce work?
An effective Omnichannel Commerce strategy includes effective operations of each sales channel that will be integrated in a seamless and consistent manner. Touchpoints should provide a unique but connected experience based on previous interactions. That experience takes customers to the end of the customer journey to get the business’s objectives.
Imagine a man who wanted to buy a new washing machine. After seeing an attractive TVC with the merchant’s information, he used his laptop to begin searching on the Internet. He discovered the merchant’s eCommerce website, and his desired product is offered at a local physical store. He decided to add that product to his shopping cart after chatting with the customer service team.
He downloaded the merchant’s app, signed into his account, and accessed his cart before heading to the store because he wanted to see and check that washing machine in person before making a purchase. He checked the app to ensure the item is still in stock, its quantity, the best payment method, and any associated special offers.
When he arrived, he checked the product’s quality and checked out with the QR Code. The transaction is finished. Under the CRM system, his information and data would be saved for upcoming marketing campaigns and post-sale efforts.
What are the benefits of Omnichannel Commerce?
Nowadays, consumers receive a ton of offers and messages from many brands day after day. This brings up many considerations when choosing a brand to engage with. Developing an Omnichannel strategy to connect with customers in a seamless manner across multiple channels will set a brand apart from the competition.
Omnichannel Commerce is a customer-centric model, connecting touchpoints and providing personalized experiences. This contributes to the company’s revenue increase as expected with cross-sell and up-sell opportunities.
Also, the branding strategy will be effective and successful, enhancing customer loyalty as well as the brand message will reach the right target audience thanks to the consistency of the Omnichannel Commerce model. It’s not only useful for increasing customer engagement but also for customer data evaluation.
Thus, businesses will have a bigger picture of the customer journey, the times and channels customers usually interact with, as well as the most effective and valuable marketing campaigns. All this data needs to be meticulously analyzed and reused in the next marketing campaigns.
3 examples of Omnichannel Commerce in the real world
Nordstrom
Omnichannel Commerce has long been a strength for Nordstrom. They created the Pincode feature that allows customers to use their smartphone to scan and access Pinterest to get a $100 Nordstrom giveaway while in the store. The brand also showcases in the store Pinterest’s best-selling products as an interesting suggestion.
In addition to Pinterest, it uses Youtube to create video tutorials for matching outfits and suggests its customers go to the physical store to meet a professional. At the store, they will receive valuable advice that may lead to a purchase decision.
Recently, Nordstrom has leveraged Instagram’s shoppable posts to inspire shopping and encourage customers to make quick decisions.
Sephora
Sephora is one of the major brands in the beauty industry that is successful with Omnichannel Commerce. The company has established a strong connection between online and offline shopping experiences. Customers can access Sephora Beauty Bag’s personal account by using available tablets in its brick-and-mortar stores.
This account allows them to look up details of the items they are interested in and try them out using virtual reality. Additionally, Sephora’s benefits, like its in-store makeup tutorials and personalized gifts, have encouraged customers to make larger purchases.
Starbucks
The world-famous beverage brand – Starbucks has launched the Starbucks Rewards App which is considered the pinnacle of Omnichannel Commerce. After creating an account, Starbucks fans can find a list of local stores, order drinks, and pay in advance so they don’t have to wait in line.
The app also regularly makes personalized recommendations for each customer based on previous orders, loyalty programs, weather, holiday seasons, or local store inventory.
Keeping up with the ever-changing business world is not easy. In fact, many big brands in the world have implemented Omnichannel Commerce early and have achieved great success. Plus, many other businesses are tending to gradually shift from Single-channel or Multichannel to Omnichannel and recognize this model as a bridge connecting customer experience between online and offline channels in a seamless way.
With many years of experience in successfully implementing eCommerce for many customers in many countries, SECOMM understands the difficulties when doing an Omnichannel Commerce strategy.
Contact our expert now to get a free consultation.
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23/03/2023