Welcome to the final installment of our three-part series on brands that have successfully embraced international expansion with Shopify Plus. In the previous parts, we explored the journeys of ten dynamic brands that leveraged Shopify Plus to navigate the complexities of global growth. In this concluding chapter, we turn our attention to five more outstanding brands: Ellana Cosmetics, Dollar Shave Club, Daniel Wellington, BONIA, and AIMER.

Dollar Shave Club

Dollar Shave Club (DSC) is a renowned American company that revolutionized the personal care industry with its subscription model for razors and personal care products.

Initially, DSC built its own custom eCommerce platform, which provided flexibility and high customization. While this allowed DSC to shape its business model in the digital landscape, managing and maintaining it became complex and resource-intensive over time. As technological solutions like Shopify emerged, offering features and tools that DSC could leverage, the company explored available solutions to integrate them into its existing system. After careful consideration, DSC transitioned to Shopify Plus to better support its profit growth and international expansion goals.

Through Shopify Plus, DSC operates and manages its subscription business model more effectively, integrating multiple applications within the Shopify ecosystem to optimize marketing campaigns and customer care. As a result, DSC reduced system maintenance resources by 40%, reached over 100 million global consumers through ShopApp, swiftly converted international stores to Shopify Plus within weeks instead of months, and increased conversion rates using Shopify’s applications.

Website: dollarshaveclub.com

Industry: Men Health

Traffic: 3.148M/month

Rank: #9,907 (USA) & #50,278 (Global)

Daniel Wellington

Launched in Sweden in 2011, Daniel Wellington is known for its elegant, minimalist watch designs and superior quality. Before Daniel Wellington adopted Shopify, they faced significant operational challenges, particularly the complexity and cost of their current technology systems, which included an e-commerce platform lacking user interface from CommerceTools and Contentful as their chosen CMS platform. The development and rollout of new features were time-consuming and cumbersome, consuming substantial resources. Additionally, Daniel Wellington used an on-premise ERP system, which increased costs and complexity. With multiple stores and integrated systems, product changes took months or even years to implement, resulting in delayed time-to-market.

Since transitioning to Shopify Plus, all these issues have been thoroughly addressed. Website features that previously took months or even years to develop and launch now take only days or weeks. This practical approach allows for quicker decision-making and agile response based on market dynamics. Other notable outcomes include the rapid launch of 12 expansion stores, a 50% reduction in platform fees, and fewer resource expenditures on maintenance and development compared to before.

Website: https://global.danielwellington.com/

Industry: Fashion

Traffic: 2.773M/month

Rank: #78,900 (USA) & #63,785 (Global)

BONIA

Established in 1974, BONIA has gradually become a prestigious and irreplaceable fashion brand in Southeast Asia. After making the strategic decision to transition from Adobe Commerce to Shopify due to previous challenges with product launch speed and website responsiveness, BONIA aimed to leverage its online presence for international expansion. Recognizing the need to provide personalized experiences for customers while maintaining a consistent brand identity across different markets, BONIA also sought to ensure that managing multiple websites wouldn’t burden its team with excessive time and costs.

Therefore, BONIA upgraded to Shopify Plus. This strategic move enabled BONIA to harness the expansive capabilities of Shopify Plus storefronts, allowing them to establish multiple online storefronts alongside their flagship Malaysian website. Leveraging this capability, BONIA seamlessly integrated themes and layouts from its Malaysian store while ensuring each new store exudes its own distinct charm and is localized to specific locations. This localization was achieved through customized adjustments tailored to each specific region. Shopify Plus’s organizational admin also played a crucial role, providing BONIA with a centralized command center for all its stores.

As a result, BONIA increased its overall revenue by 10% through expansion into Singapore and saw a 25% annual increase in website traffic.

Website: https://bonia.com/

Industry: Fashion

Traffic: 108,842/month

Rank: #27,473 (Malaysia) & #1,510,285 (Global)

Ellana Cosmetics

In 2007, Ellana Cosmetics was founded with the goal of helping global consumers achieve better skin and improve their skincare knowledge. Recognizing the opportunity to reach more customers online, the brand initially started with a basic HTML website, then moved to Adobe Commerce and later WooCommerce. However, Ellana Cosmetics was dissatisfied with the results these platforms provided. The lack of robust data management tools made it difficult to personalize customer experiences across different markets, resulting in significant online sales losses.

Ellana Cosmetics switched to Shopify when their e-commerce marketing efforts were still in their infancy in the Philippines. This allowed Ellana to strengthen its technological foundation and accelerate growth and efficiency by upgrading to Shopify Plus shortly thereafter. The company leveraged various solutions to optimize managing multiple expanded storefronts, including Shopify Flow. As a result, the average order value increased by 17%, payment failure rates decreased by 40%, and online revenue increased by 50%.

Website: https://www.ellanacosmetics.com/

Industry: Cosmetics

Traffic: 88,075/month

Rank: #61,563 (Philippines) & #2,754,014 (Global)

AIMER

Founded in 1993, AIMER is one of the leading lingerie brands in China. With over 20 years of experience in designing and creating premium and luxurious lingerie, AIMER takes pride in its continuously evolving creative design team, which has developed more than 400 new products under its five main brands: AIMER, imi’s, LA CLOVER, AIMER Men, and Aimer Kids. Supported by these innovative products, AIMER has established an international presence far beyond its homeland, including regions such as North America, Europe, and the Middle East.

International sales are a crucial part of AIMER’s development strategy. However, the brand faced challenges regarding customization, taxation, and compliance with tax rules. AIMER migrated its platform to Shopify Plus, leveraging its customization capabilities to meet the needs of customers in international markets.

Additionally, utilizing Shopify Plus’s Avalara tax automation feature helped AIMER automatically calculate taxes based on the customer’s international address. Instead of manually calculating taxes, Shopify Plus accurately computed taxes for each order based on the latest tax regulations of the target market and automatically added taxes to the final checkout page, ensuring transparency in tax costs for consumers.

As a result, AIMER saw a 105% increase in monthly site visits, a 57% increase in monthly conversion rates, and a 62% increase in monthly page views.

Website: https://aimeronline.com/

Industry: Fashion

Traffic: 32,449/month

Rank: #51,992 (Hong Kong) & #1,948,207 (Global)

Final Words

In this final part of our series, we’ve delved into the inspiring journeys of Ellana Cosmetics, Dollar Shave Club, Daniel Wellington, BONIA, and AIMER. These brands exemplify how leveraging Shopify Plus can transform the challenges of international expansion into opportunities for growth and success.

As we conclude our series, it is evident that the journey to international expansion is complex but highly rewarding with the right tools and strategies. For brands looking to embark on this path, the experiences of 15 success stories will provide valuable insights and inspiration.

Need a deep consultation? Contact SECOMM for free!

In Part 2 of our series, we delve into the journeys of Oh My Cream, Koh, LSKD, Glamlite, and GIVA. Each of these brands brings unique offerings to the global market, from skincare and household products to activewear and gourmet cosmetics. We explore how these companies have navigated the complexities of international expansion, overcoming challenges and seizing opportunities with the support of Shopify Plus.

GIVA

GIVA is India’s leading brand for providing luxurious and elegant gold and silver jewelry at affordable prices. Since its launch in 2019, the brand has been loved by both domestic and international customers. Consequently, within just four years, the company achieved remarkable growth, leading to the need for a more robust eCommerce system.

Initially, GIVA’s D2C system operated on Shopify, but to handle the large and increasing volume of transactions, the company upgraded to Shopify Plus. Through Shopify Plus, GIVA quickly launched additional stores in the USA and Sri Lanka, and also set up an expansion store for its sub-brand, AVNI.

GIVA leveraged the exclusive Shopify Plus feature, organizational admin setting, to seamlessly and efficiently perform actions across multiple stores, rather than managing each store individually. As a result, GIVA experienced a 100% year-over-year revenue increase compared to 2021, a 193% increase in its global customer base from April 2021 to April 2022, and reached customers in three different geographical regions.

Website: https://www.giva.co/

Industry: Jewelry

Traffic: 7.160M/month

Rank: #1,523 (India) & #21,585 (Global)

LSKD

Founded in 2007, LSKD (short for ‘Loose Kid’) is an Australian-based apparel brand specializing in high-quality athletic wear with a street style and a focus on fitness functionality. Although LSKD began as a wholesaler, it has since reinvented itself as a vibrant consumer-oriented brand with online retail at the core of its operations. The company has also made a name for itself in physical retail, opening several stores both domestically and internationally.

As LSKD planned its international expansion into the United States, the brand aimed to ensure a highly personalized customer experience. Despite having a system capable of serving shoppers in multiple countries, LSKD needed a more flexible and easily manageable system. Consequently, LSKD transitioned to Shopify Plus and used the expansion store feature to quickly and easily create a new store targeting the US market. Using the online store in the US as a springboard, LSKD opened a physical store in San Diego and pop-up shops at sports events nationwide. All these operations were smoothly run on Shopify POS.

Website: https://www.lskd.co/

Industry: Fashion

Traffic: 2.112M/month

Rank: #1,182 (Australia) & #70,075 (Global)

Oh My Cream

Oh My Cream is a French cosmetics brand founded in 2012, with an omnichannel strategy as its core focus. Oh My Cream currently operates both physical stores and an eCommerce website. As of now, the company has expanded internationally with over 20 retail stores, including two in London, and a bilingual website.

To customize and optimize the omnichannel experience, Oh My Cream implemented Shopify Plus. The unique and superior omnichannel features of Shopify Plus met Oh My Cream’s expectations. Additionally, Oh My Cream transitioned its outdated payment system to Shopify POS to collect more comprehensive customer data. After optimizing the omnichannel experience with Shopify Plus, Oh My Cream increased the average customer lifetime value by 50%, the average basket value by 25%, and enhanced data collection to implement a loyalty program.

Website: https://www.ohmycream.com/

Industry: Cosmetics

Traffic: 602,976/month

Rank: #7,537 (France) & #180,940 (Global)

Glamlite

Glamlite, a cosmetics brand founded in 2018 in Los Angeles, is renowned for its colorful lipsticks and eyeshadow palettes. Glamlite launched its e-commerce website using Shopify Plus from the beginning and initially sold products internationally. However, their growth rate was not promising due to high USPS shipping costs, long delivery times, and the inability to track international packages.

The lack of international tracking by USPS left Glamlite and their customers unaware of the whereabouts of shipments, with some customers never receiving their orders. Unsurprisingly, Glamlite’s customer retention rate and international sales were significantly lower than expected. However, after implementing Shopify Market Pro, Glamlite overcame these issues, resulting in:

• 2.25 times growth in international sales
• A 24% increase in the average order value of international sales
• A 65% increase in conversion rates in the UK market
• A 77% increase in conversion rates in the German market

Website: https://glamlite.com/

Industry: Cosmetics

Traffic: 376,734/month

Rank: #56,604 (USA) & #316,746 (Global)

Koh

Koh is a brand specializing in producing and supplying chemical-free, eco-friendly cleaning products. Two years after its establishment, Koh achieved $50 million in revenue. The eCommerce website was converting well but started to look outdated. The product line was also expanding, creating opportunities for upselling, cross-selling, and promotions that were not being fully utilized. Global expansion was also on the agenda, and Koh’s founder, Alexander, wanted a solution that would allow Koh to grow without limitations.

After operating on Shopify for some time, Koh decided to upgrade to Shopify Plus. The expansion store feature of Shopify Plus enabled Koh to scale seamlessly into new regions with custom payment tools to improve conversion rates. For example, Koh could customize the checkout process using third-party apps like Rebuy for comprehensive personalization, upselling, and cross-selling with A/B testing, and Klaviyo for better product recommendations. Finally, the Launchpad scheduling tool allowed the team at Koh to quickly set up and schedule promotional and sales events.

Website: https://koh.com/

Industry: Home and Garden

Traffic: 371,270/month

Rank: #5,902 (Australia) & #310,539 (Global)

Final Words

The stories of Oh My Cream, Koh, LSKD, Glamlite, and GIVA showcased in Part 2 of our series exemplify the dynamic possibilities that emerge when innovative brands embrace Shopify Plus for international growth. From pioneering new markets to enhancing customer experiences through tailored eCommerce solutions, these brands have demonstrated resilience, creativity, and strategic foresight in their expansion efforts.

Stay tuned for Part 3 of our series, where we’ll uncover more success stories and strategies as brands continue to thrive with Shopify Plus on their path to global expansion.

In today’s digital age, eCommerce automation not only helps businesses optimize their sales processes but also creates a seamless shopping experience for customers. Shopify Plus has become one of the most popular SaaS eCommerce platforms, helping both large and small brands automate and enhance their business efficiency. Below is a list of leading brands that have successfully automated their eCommerce with Shopify Plus.

1. Good American

Good American, the renowned fashion brand co-founded by Khloé Kardashian, achieved $1 million in sales on the first day of operating its sales system on the Shopify Plus platform. Building on this success, the brand established multiple automated processes to eliminate manual tasks, allowing its team to focus on providing customers with a rich shopping experience and excellent support services.

Good American utilized Shopify Flow to automatically tag products as “Out of Stock” on their website for items that are sold out and “Low Stock” for items that have reached a certain inventory threshold. This not only improved inventory management but also encouraged customers to purchase items that were running low. Additionally, for out-of-stock products, customers could sign up to be notified when the items were back in stock, helping Good American reclaim potential lost sales.

With Shopify Flow, Good American was able to create nine automated processes in less than a day, significantly contributing to the overall efficiency of their eCommerce operations.

Website: https://www.goodamerican.com/en-vn/

Industry: Fashion

Traffic: 2.9M/month

Rank: #9,462 (USA) & #48,565 (Global)

2. Boody

Boody is an Australian brand specializing in eco-friendly clothing, founded in 2012. After operating on the complex Magento platform for several years, the brand decided to switch to Shopify Plus for its specialized solutions and user-friendly interface. This transition allowed Boody to easily customize and provide their customers with a more engaging and seamless online shopping experience while expanding into international markets.

After switching platforms, Boody leveraged Shopify Flow to automate several key eCommerce processes, including order processing, email marketing, payments, and inventory management. This automation enabled Boody’s team to focus more on business strategies and market expansion. As a result, Boody has expanded to 10 different international stores and increased its online revenue share from 0% to 70%.

Website: https://www.boody.com.au/

Industry: Fashion

Traffic: 1.1M/month

Rank: #1,420 (Australia) & #85,881 (Global)

3. Paperlike

Paperlike is known for producing and supplying accessories for iPads. Given the small team and limited technological resources at Paperlike, operational efficiency is a top priority for their eCommerce activities. After running their eCommerce website on the standard Shopify platform for a long time, Paperlike switched to Shopify Plus to find solutions to handle their increasing sales volume.

Despite having a small team, Paperlike successfully operates their Shopify Plus store thanks to unique automation tools such as Flow, LaunchPad, and Script.

• Website: https://paperlike.com/
• Industry: iPad accessories
• Traffic: 1.1M/month
• Rank: #68,046 (USA) & #149,026 (Global)

4. Mandaue Foam

Since its establishment in 1971, Mandaue Foam has become an indispensable name in the furniture industry in the Philippines. After four years of using the standard version of Shopify, Mandaue Foam upgraded to Shopify Plus to seek solutions for expansion and customization.

The brand utilized LaunchPad—a feature exclusive to Shopify Plus—to schedule marketing campaigns and automate product price updates and discounts. Since LaunchPad allows real-time tracking of each campaign’s performance, the Mandaue Foam team could understand customer behavior and adjust their campaigns accordingly.

Additionally, using Shopify Flow, Mandaue Foam automated their order management process. They created a workflow where, once an order is placed, one of their 28 physical locations with inventory for that product is notified to process the order. This ensured swift order fulfillment while eliminating the need for manual order tracking.

The platform switch and the implementation of eCommerce automation helped Mandaue Foam achieve a 200% increase in order volume, a 151% year-over-year increase in total sales, and a 16% increase in customer return rate.

• Website: https://mandauefoam.ph/
• Industry: Furniture
• Traffic: 486,503/month
• Rank: #2,745 (Philippines) & #170,520 (Global)

5. Fathead

Fathead is a provider of decorative products and decals featuring famous cartoon characters, superstars, and top athletes. The eCommerce system at Fathead encountered numerous issues over time, including frequent errors, poor performance, and time-consuming manual processes.

To address these challenges, Fathead decided to migrate to Shopify Plus for its easy and flexible customization options on a user-friendly interface. Fathead leveraged Shop Pay to simplify the checkout process, providing a streamlined shopping experience and boosting conversion rates. The brand also utilized Shopify Flow to set up multiple automated processes, including optimizing order processing. As a result, Fathead increased average order value by 46%, conversion rates by 10%, and overall revenue by 50%.

Website: https://fathead.com/

Industry: Sport

Traffic: 478,683/month

Rank: #45,624 (USA) & #268,411 (Global)

6. Doe Beauty

Doe Beauty is a beloved Korean cosmetics brand across Asia. From the early days of eCommerce, Doe Beauty built its website on the Shopify platform. Later, witnessing rapid growth and the need for system expansion, Doe Beauty decided to switch to Shopify Plus. Since then, 80% of the operations on their Shopify Plus store have been automated.

Thanks to Shopify Flow, Doe Beauty’s team can focus on creative and strategic business aspects. The order processing and inventory management are optimized and automatically monitored, enabling faster delivery. As a result, Doe Beauty provides customers with a smooth and convenient shopping experience. E-commerce automation with Shopify Plus has helped the Doe Beauty team save an average of 4 hours and increase the average order value by 5%.

• Website: https://doebeauty.com/
• Industry: Cosmetics
• Traffic: 294,315/month
• Rank: #47,193 (USA) & #291,920 (Global)

7. Jack Rogers

For over 60 years, Jack Rogers’ sandals and shoes have been loved by generations of consumers across the United States. Dissatisfied with their existing eCommerce system, Jack Rogers switched to Shopify Plus. This move provided access to a comprehensive infrastructure and outstanding solutions, optimizing inventory management—a persistent issue for Jack Rogers over the years.

After transitioning to the Shopify Plus store, the brand leveraged Shopify Flow to automate several operational processes, freeing their team from time-consuming manual tasks. The intuitive and user-friendly interface of Shopify Plus allowed the Jack Rogers team to easily add and edit products and categories, set up sales campaigns, and run advertisements. This led to remarkable growth in a short time, with website traffic increasing by over 60% and conversion rates by more than 30%.

• Website: https://www.jackrogersusa.com/
• Industry: Fashion
• Traffic: 257,196/month
• Rank: #54,465 (USA) & #340,679 (Global)

8. Cozykids

Cozykids is a popular destination for children’s products in Greece. The old WordPress-based system at Cozykids faced numerous issues due to manual operations and inadequate performance. As a result, Cozykids switched to Shopify Plus in search of a solution for performance and automation problems.

By using Shopify Flow, Cozykids automated inventory management for out-of-stock and low-stock products, eliminating the need for staff to manually monitor inventory levels. Additionally, Cozykids used Flow to automate customer interactions with out-of-stock products, allowing customers to pre-order at a discounted price and sign up for notifications when the products were back in stock. This automation was particularly important for the marketing team, as it helped them know when to stop promoting low-stock items and focus on other products.

For launching and promoting new products, Cozykids used Shopify LaunchPad to automate these processes. With both Flow and LaunchPad, Cozykids increased eCommerce website traffic by 40% and revenue by 80%. Additionally, the automated processes significantly reduced the time staff spent monitoring inventory levels, decreased errors from manual operations, and enhanced operational efficiency.

Website: https://cozykids.gr/en

Industry: Children’s products

Traffic: 61,781/month

Rank: #12,177 (Greece) & #1,386,032 (Global)

Final Words

eCommerce automation not only helps brands optimize their operational processes but also creates a better shopping experience for customers. The aforementioned brands have successfully used Shopify to enhance business efficiency and build customer trust. Shopify has proven to be a powerful and flexible tool, supporting businesses of all sizes and across various industries.

Need advice on implementing eCommerce automation with Shopify Plus? Contact SECOMM today!

Building upon the narratives in parts 1 and 2, this third part invites you to delve into the stories of the remaining brands within the series of 14 that migrate from WooCommerce to Shopify Plus. Explore how this strategic decision has led to their success in terms of sales and paved the way for sustainable growth in the future.

1. Alternative Brewing

Alternative Brewing is a leading brand in Australia specializing in providing high quality coffee making equipment and utensils. After operating on WooCommerce, Alternative Brewing encountered a problem. WooCommerce eCommerce websites require constant maintenance, causing a lot of worry on shopping occasions like Black Friday or Cyber Monday.

Within 4 months of converting to the Shopify Plus platform, Alternative Brewing’s new eCommerce website loaded faster and had faster checkout, helping the brand significantly increase average order value. Shopify Plus platform with an intuitive, user-friendly interface, Alternative Brewing does not need to deal with a lot of complicated code. This allows the Alternative Brewing team to focus on growing their business and make more informed decisions with Shopify’s in-depth reports and analytics.

Website: https://alternativebrewing.com.au/

Industry: FnB

Traffic: 919,295/month

Rank: #3,071 (Australia) & #144,195 (Global)

2. Duradry

Duradry is a leading personal care brand that offers effective antiperspirant products. Operating on WooCommerce costs Duradry a lot of money when testing many different marketing campaigns. The brand migrated to the Shopify Plus platform to take advantage of many exclusive tools and solutions that help them optimize operations and deploy marketing processes more effectively.

Duradry also leverages Shopify Collabs to partner with popular content creators to drive marketing success, bringing Duradry products to more potential customers. The result was 250 content creators joining Duradry’s community, $50k in sales through Shopify Collabs in less than 7 months.

Website: https://duradry.com/?view=hero-a

Industry: Beauty & Cosmetics

Traffic: 386,080/month

Rank: #119,405 (USA) & #445,775 (Global)

3. AMR Hair & Beauty

AMR Hair & Beauty is one of the leading suppliers of hair care and beauty products in Australia. Established in 2004, AMR has quickly grown to become a trusted destination for hair salons and individual consumers.

Although WooCommerce has served AMR Hair & Beauty well for many years, with the rapid growth of the business, the platform began to show its limitations. Among them are limited scalability, difficult order management, poor security, and suboptimal customer support.

After switching to Shopify Plus, AMR Hair & Beauty leveraged the B2B on Shopify solution to build a wholesale store and further customize advanced search features and filtering options. This means AMR Hair & Beauty’s B2B customers can quickly narrow down search results and view products along with prices and offers. As a result, AMR Hair & Beauty increased sales by 200%, average B2B order value by 77%, and conversion rate by 93%.

Website: https://amr.com.au/

Industry: Beauty & Cosmetics

Traffic: 258,448/month

Rank: #8,360 (Australia) & #381,873 (Global)

4. Abode Living

Abode Living was founded in 1991 and since then the brand has become Australia’s leading supplier of luxury bed linen, using the highest quality European fabrics and sewing products in its own factories. I’m in Australia.

With the need to increase online sales in Australia and other markets, and upgrade customer experience. However, the previous platform the company used, WooCommerce, did not offer enough flexibility to customize advanced features. WooCommerce also doesn’t give Abode Living the ability to add international marketplaces to its existing eCommerce system. Switching to Shopify Plus met all of Abode Living’s goals. The brand saw a 15% increase in average order value, faster page load speeds, and faster responses.

Website: https://www.abodeliving.com/

Industry: Home Funishing

Traffic: 16,645/month

Rank: #57,874 (Australia) & #2,352,607 (Global)

Final Words

So, SECOMM has gathered insights from 14 representative brands that courageously stepped out of the “WooCommerce world” to revamp their eCommerce websites with Shopify Plus. These brands prioritize customer experience and streamlined processes, inspiring others to confidently opt for platform migration.

Contact SECOMM or call directly at (+84)28 7108 9908 for advice and implementation of the eCommerce migration process from WooCommerce to Shopify Plus today!

When it comes to brands that re-platformed from WooCommerce to Shopify Plus, it’s good to read their success stories in sales behind.

In the second part of this series, let’s continue to delve into more brands that chose to migrate their eCommerce platforms from WooCommerce to Shopify Plus, and explore how this decision paved the way for boundless success.

1. HiSmile

HiSmile is a globally renowned brand for teeth whitening products, aiming to help customers achieve a bright, confident smile. Founded in 2014 in Australia, HiSmile quickly gained attention due to its high-quality, easy-to-use, and effective products.

In the early days of its eCommerce operations, HiSmile’s WooCommerce website performed well. However, as HiSmile gained recognition and became more popular, website traffic began to surge, especially during sales events. Page load issues and site crashes cost the HiSmile team a lot of money in repairs and maintenance. Therefore, they decided to seek a more robust and stable solution and chose Shopify Plus.

With the new Shopify Plus website, HiSmile boosted its social media sales strategy and expanded into the global market. To date, HiSmile has attracted over three million social media followers, 5.5 billion social media impressions, and over 1.5 billion views on its social media videos. These numbers demonstrate the brand’s extensive customer reach. Additionally, global sales have significantly increased since the transition.

Website: https://int.hismileteeth.com/

Industry: Beauty & Cosmetics

Traffic: 4.55M/month

Rank: #10,390 (USA) & #33,392 (Global)

2. Muscle Nation

Muscle Nation is renowned in the fitness and sports fashion industry, established with the goal of providing high-quality products tailored to the needs of fitness enthusiasts. The Muscle Nation team focuses on delivering an optimal customer experience and implements social media sales strategies. In its first year, the brand earned $1 million in revenue. At that time, Muscle Nation only had a basic website with eCommerce integration, which led to performance issues and a decline in sales.

Since transitioning to the Shopify Plus platform, Muscle Nation has leveraged the superior ecosystem of apps and tools offered by Plus to customize customer experiences and specific features. The brand uses Shopify Flow to manage high-risk orders and tag customers, Launchpad to handle product releases and event launches, and Peoplevox for warehouse management.

As a result, Muscle Nation generated over $4 million in revenue on Black Friday 2019 and handled more than 208,000 customers shopping simultaneously without any website issues.

Website: https://musclenation.org/

Industry: Fashion

Traffic: 961,900/month

Rank: #2,676 (Australia) & #137,488 (Global)

3. Junglück

Junglück is a renowned cosmetics brand in Germany, known for its natural and environmentally friendly skincare products. Initially, Junglück used WooCommerce to manage its online store. However, with the brand’s rapid growth, WooCommerce began to show limitations, including slow page load speeds, poor website performance, and restricted integration and scalability.

The cosmetics brand decided to switch to the Shopify Plus platform. This transition allowed Junglück to seamlessly integrate with various third-party systems such as CRM and ERP, enhancing operational efficiency. As a result, Junglück increased its revenue sevenfold since implementing the Shopify Plus website, boosted average order value by 22%, and improved conversion rates by 34%.

Website: https://junglueck.de/

Industry: Beauty & Cosmetics

Traffic: 355,059/month

Rank: #12,653 (Germany) & #308,899 (Global)

4. LVLY

LVLY is a prominent brand in the gift and fresh flower arrangement industry, known for its sophistication and modern style. Each LVLY product is meticulously designed and delivered promptly to the recipient, perfectly conveying messages of love and care.

Previously, LVLY used the WordPress platform and WooCommerce plugin to build its eCommerce website. The brand encountered many customization limitations, and the basic features gradually failed to support expansion. Particularly during major shopping events, the system became overloaded and couldn’t handle the high traffic volume. LVLY decided to switch to the Shopify Plus platform. The platform migration took less than 90 days without reducing the conversion rate. The scalability of Shopify Plus helped LVLY achieve its biggest Valentine’s Day sales ever in 2023. Personalization options and add-ons, which LVLY could not implement on its previous platform, also played a crucial role in the cross-sell/up-sell strategy during this shopping event.

Website: https://www.lvly.com.au/

Industry: Gifts & Flowers

Traffic: 354,352/month

Rank: #6,734 (Australia) & #334,427 (Global)

5. Mandaue Foam

Since its establishment in 1971, Mandaue Foam has become an indispensable name in the furniture industry in the Philippines. After four years of using the standard Shopify version, Mandaue Foam upgraded to Shopify Plus to seek solutions for expansion and customization.

The brand utilized LaunchPad – an exclusive feature of Shopify Plus – to schedule marketing campaigns and automate product price updates and discounts. Because LaunchPad allows tracking the performance of each campaign in real-time, the Mandaue Foam team can understand customer behavior and adjust campaigns accordingly.

Next, with Shopify Flow, Mandaue Foam automated its order management process by creating a workflow where, as soon as an order is placed, one of the 28 physical locations with inventory for that product is notified to process the order. This process ensures order fulfillment speed while eliminating the need for manual order tracking.

The platform switch and the implementation of eCommerce automation have helped Mandaue Foam increase order volume by 200%, total sales by 151% YOY, and customer return rate by 16%.

Website: https://mandauefoam.ph/

Industry: Furniture

Traffic: 486,503/month

Rank: #2,745 (Philippines) & #170,520 (Global)

Final Words

Here are the next 5 brands in the series re-platform from WooCommerce to Shopify Plus. Throughout SECOMM’s process of executing platform conversion projects, whether from WooCommerce or any other eCommerce platform to Shopify Plus, the pivotal factor determining success is a detailed and well-structured conversion plan.

Contact SECOMM or directly call the hotline at (028 7108 9908) to collaborate on devising the optimal plan for the platform migration to Shopify Plus.

WooCommerce is known as the ‘golden standard’ for many eCommerce businesses. With its intuitive, user-friendly interface and free usage, WooCommerce enables businesses to start operating immediately.

However, its limitations in customization, scalability, and performance, along with the need for ongoing maintenance, have driven many brands to look for better solutions beyond the “WooCommerce world.” Shopify Plus has become a popular choice for those seeking to optimize their platform transition.

Let’s delve into why the five brands below chose to migrate their e-commerce websites from WooCommerce to Shopify Plus and how this decision has boosted their conversion rates and sales.

1. Woobles

The Woobles is a prominent brand specializing in crochet kits for beginners, with a mission to bring joy and creativity through learning to crochet. Founded with the goal of making it easy for people to access and experience the art of crochet, The Woobles provides complete kits and detailed instructions, enabling users to create adorable products within just a few hours of learning.

After a period of selling on Etsy, the company decided to build its own eCommerce website. Initially, they chose WooCommerce and took only a few weeks to set up the site. However, as The Woobles’ brand grew more popular and website traffic increased, the page loading speed became inefficient. They realized that the money saved on platform fees was far outweighed by the costs of fixing technical issues and maintaining the system.

Switching from the WooCommerce platform to Shopify Plus allowed The Woobles to optimize their investment and leverage the application ecosystem and solutions offered by Shopify and third parties. Shopify’s robust infrastructure helped The Woobles provide customers with a customized shopping experience and handle surges in traffic. Notably, The Woobles’ Shopify Plus website can maintain an uptime of up to 99.99%.

Website: https://thewoobles.com/

Industry: Toys and Gifts

Traffic: 4.997M/month

Rank: #6,216 (USA) & #31,974 (Global)

2. Wilding

Wilding is a prominent shoe brand that specializes in providing comfortable and stylish footwear for consumers. In 2018, Wilding experienced remarkable growth. However, despite a fairly high repeat customer rate, the conversion rate for new customers did not meet expectations.

With a multi-channel sales strategy, Wilding decided to transition from WooCommerce to the Shopify Plus platform to rebuild its eCommerce system. Additionally, the brand opened several showrooms in various locations across Germany and implemented the Shopify POS solution. This allows customers to try on shoes before deciding to purchase either in-store or through the website. The Shopify POS system integrates sales channels and links transactions, enabling Wilding to manage inventory, orders, and track customer behavior more easily and efficiently.

Website: wildling.shoes

Industry: Fashion

Traffic: 1.783M/month

Rank: #4,971 (Germany) & #80,383 (Global)

3. Sunology

Since its founding in 2019, Sunology has gradually established itself as one of Europe’s leading solar equipment providers. After a long period of eCommerce implementation with WooCommerce, Sunology decided to switch to Shopify Plus to seek better customization and scalability solutions to achieve its growth and global expansion goals.

Using Shopify Script allows the company to manage custom material allocations for each solar device. This way, customers can design solar power stations tailored to their specific needs. In addition to streamlining and optimizing Sunology’s management processes, Script also optimizes checkout to provide a more appealing shopping experience for customers.

Sunology also leverages the Shopify Markets tool to quickly set up and efficiently manage multiple stores from a single dashboard. This application makes it easy to translate store content from one language to another, significantly supporting Sunology’s international expansion ambitions.

Website: https://sunology.eu/

Industry: Home & Garden

Traffic: 583,349/month

Rank: #12,355 (France) & #353,837 (Global)

4. T1TAN

T1TAN is a brand specializing in the production and supply of high-quality sports equipment and accessories, particularly in the field of football. T1TAN’s flagship product is goalkeeper gloves, renowned for their durability, comfort, and superior protection. These gloves are developed to meet the most stringent standards.

With their WooCommerce system, T1TAN experienced a website crash during a sale of limited edition products at discounted prices. The T1TAN team realized they needed a more robust and flexible eCommerce platform. Since switching to Shopify Plus, T1TAN has handled multiple major shopping events with surges in traffic and transactions without any website crashes. This platform change has resulted in a 25% increase in conversion rates, zero downtime, and expansion into six additional markets across Europe.

Website: https://uk.t1tan.com/

Industry: Sport

Traffic: 492,054/month

Rank: #621,737 (USA) & #241,413 (Global)

5. RUDIS

RUDIS is a renowned brand specializing in products and equipment for wrestling, with a mission to support and enhance the performance of athletes at all levels. RUDIS products are designed using advanced technology and premium materials, ensuring durability, comfort, and high performance.

As their eCommerce business grew rapidly, RUDIS struggled to scale their existing WooCommerce system, making a platform switch the only viable solution. RUDIS chose Shopify Plus. After launching the new website, the RUDIS team quickly integrated ERP NetSuite and third-party systems to optimize sales, shipping, and payment processes. With Shopify Plus, RUDIS achieved unprecedented growth, including:

• An 80% increase in revenue
• A 70% increase in the number of orders
• A 27% increase in conversion rate

Website: https://www.rudis.com/

Industry: Sport

Traffic: 395,166/month

Rank: #42,519 (USA) & #252,797 (Global)

Final Words

Here are five brands that have witnessed a remarkable change in sales by re-platforming from WooCommerce to Shopify Plus. An important point to note is that while WooCommerce is free and easy to use, complex customizations can be costly and sometimes impractical due to limitations in WordPress and WooCommerce infrastructure. Additionally, businesses may face performance and website speed issues, leading to higher costs for system repairs and maintenance.

On the other hand, Shopify Plus provides businesses with flexible customization options at a more optimal cost, and maintenance and updates are streamlined following Shopify’s standards.

Need more help? Contact SECOMM today!

eCommerce in Singapore is continuously evolving with the emergence of new technological solutions. As a result, the options for eCommerce platforms are becoming increasingly abundant and diverse. This presents both opportunities and challenges for every merchant, as selecting the right platform to build an eCommerce website is a crucial first step.

Here are the five most commonly used eCommerce platforms in the Lion City.

1. Shopify

Shopify is a popular SaaS eCommerce platform with over 4.8 million active websites. In Australia alone, over 8 thousands live stores are operating on the Shopify platform.

Recently, the premium version of Shopify, ‘Plus,’ has garnered attention from businesses across various sectors in Singapore. These merchants may have previously deployed different eCommerce platforms and later switched to Shopify Plus to seek a superior solution. Some merchants initially launched websites with standard Shopify packages and later upgraded to ‘Plus’ to optimize their operations.

Key features:

• Point-Of-Sale (POS)
• Email Marketing
• Blogging
• SEO
• Multi-marketplace selling
• Headless Commerce
• Automation (for Shopify Plus merchants)
• Composable Commerce (for Shopify Plus merchants)
• Omnichannel (for Shopify Plus merchants)

Pros:

• User-friendly interface
• Provides drag-and-drop builder
• High scalability and customizability, especially with the ‘Plus’ package
• Diverse range of unique themes suitable for various industries
• Extensive app store
• Supports multiple local payment gateways
• 24/7 customer support
• Rich learning resources
• Large user community

Cons:

• On-going costs increase over time
• Limited customizability and scalability in core Shopify plans
• The eCommerce system relies on Shopify

Pricing:

Shopify Pricing

2. Magento

Magento is a globally popular open-source platform, and its prevalence extends to Australia as well.  According to BuiltWith, there are currently about 661 e-commerce websites operating on the Magento platform in the Lion Island.

With its high flexibility, merchants can effortlessly tailor features and scale the system according to their unique business requirements.

Presently, Magento provides two versions: Open Source (Free) and Adobe Commerce (Paid).

Key features:

• Multi-brand solution
• Inventory management
• Headless Commerce implementation
• Loyalty program development
• Advanced search
• High-security measures
• Progressive Web Apps (PWA)
• Enhanced SEO

Pros:

• Best for large businesses with complex customization needs and high-budget investments.
• High customization and scalability capabilities.
• Rich built-in features and advanced functionalities compared to SaaS platforms.
• No limit on sales volume.
• Diverse range of extensions available.
• Large user community.

Cons:

• Requires a high level of technical expertise.
• Deployment time is relatively long.
• Initial costs are high.

Pricing:

• The cost to implement Magento Open Source is approximately $20,000 – $50,000 per project in the first year and the time to go live ranges from 3 to 6 months depending on the project’s complexity.
• The estimated cost to implement Adobe Commerce is around $100,000 – $150,000 per project in the first year, with the time to go live ranging from 6 months to 1 year depending on the project’s complexity.

3. WooCommerce

WooCommerce, a free and open-source WordPress plugin, enables brands to integrate eCommerce functionality into their existing WordPress websites. With just a few clicks, the WooCommerce plugin helps convert a standard WordPress site into a fully-featured eCommerce platform, complete with essential features and easy customization. At the time of writing, there are over 13,000 WooCommerce eCommerce websites operating effectively in Singapore.

Key features:

• Multi-marketplace selling
• Selling a diverse range of products
• Remote operation with a mobile app
• Customization and expansion
• Blogging
• SEO

Pros:

• Free and open-source
• Seamless integration with WordPress
• User-friendly interface
• Large user community
• In-depth analytics and reporting
• Support for various products and payment methods

Cons:

• Lack of support for technical and security issues
• Some integrations demand advanced technical skills
• Relies on the WordPress system
• Multilingual deployment may sometimes have limitations.
• Potential costs may accrue over time

Pricing: Free to use. However, some integrations with other plugins may incur charges.

4. Open Cart

OpenCart is a globally popular open-source eCommerce platform, powering over 900 thousand active websites worldwide. In Singapore, it has gained popularity with more than 1,600 live OpenCart sites, establishing itself as a favored open-source platform in the country, following Magento.

Founded by Daniel Kerr in 1998, OpenCart operates as open-source software, utilizing the PHP programming language. It currently offers two versions: Free (Free-to-use version) and Cloud Store (Paid version).

Key features:

• Diverse payment and delivery methods
• Multilingual capabilities
• Multi-marketplace selling
• Seamless management of products, orders, and inventory
• Headless Commerce deployment
• Blogging
• SEO

Pros:

• User-friendly interface
• Extensive library of themes and apps
• Flexible customizability and scalability
• No transaction fees

Cons:

• Requires strong technical skills
• Lacks advanced extension features
• Many hidden costs

Pricing:

Free for the Free version. For the Cloud Store version, the specific costs are as follows:

The ‘Cloud Store’ version pricing plan

5. PrestaShop

Another open-source platform that is equally popular in Singapore is PrestaShop, with over 270 eCommerce websites currently in operation. The strength of PrestaShop lies in its flexibility and high customization capabilities, allowing users to easily adjust functionalities and interfaces to meet their specific needs. Additionally, with a vibrant developer community and thousands of available modules and themes, PrestaShop not only provides a comprehensive eCommerce solution but also continuous support to ensure that websites run smoothly and efficiently.

Key features:

• Flexible module approach
• Advanced product management
• Advanced order and customer management
• Multi-language and multi-currency support
• SEO integration
• Comprehensive reporting and analytics

Pros:

• User-friendly interface
• High customization and scalability
• Free license
• Large user community
• Multilingual customer support services

Cons:

• Costs may arise during deployment
• Require technical skills for optimization and customization
• Performance and page load speed issues may occur with increased traffic if not well-optimized
• Official support from the provider is limited

Pricing: Free to use, but charges apply for complex requirements

Choosing The Right eCommerce Platform

These are the five popular eCommerce platforms in Singapore that many merchants choose to build their eCommerce websites. Depending on specific implementation needs, businesses can consider the most suitable platform.

Need more advice? Contact SECOMM today!

Upgrading to Shopify Plus is a strategic decision for growing ecommerce enterprises. Many merchants have encountered the challenges and opportunities this upgrade brings along their journey.

From optimizing business performance to expanding operations globally, upgrading to Shopify Plus isn’t just a technical step but also an opportunity to transform ecommerce activities into a springboard for market breakthroughs.

In this article, let’s explore the steps to upgrade to Shopify Plus and some critical considerations.

What is Shopify Plus?

This is the premium version of the Shopify platform, specially designed to meet the needs of large and rapidly growing ecommerce businesses. With Shopify Plus, you can experience many powerful features and services that help optimize operations, expand scale, and enhance customer experiences.

One notable aspect of Shopify Plus is its flexibility and ease of customization. You can leverage features such as multi-store management, integration with ERP and CRM systems, creating multilingual and multi-channel websites, as well as adjusting interfaces and features according to your specific needs.

In particular, Shopify Plus provides a secure and easily scalable infrastructure that is capable of handling large volumes of traffic and online transactions robustly. With Plus, you can ensure that your website operates smoothly and seamlessly, even during peak shopping seasons.

Why upgrade to the Shopify Plus plan?

Upgrading from the standard versions of the Shopify platform to the Plus version is a significant milestone in the transformation of ecommerce businesses. Below are eight benefits and also eight main reasons driving businesses to undergo the transition:

Enhanced customization & scalability

Shopify Plus offers a range of powerful features and tools to customize and expand ecommerce websites flexibly and efficiently. These include customizing checkout pages, personalizing customer experiences, and customizing product displays.

Additionally, you can utilize some exclusive solutions, such as LaunchPad, Shopify Scripts, and Shopify Functions, to customize shopping experiences and automate sales processes.

Increased bandwidth and staff accounts

High traffic volumes will require a large amount of bandwidth to maintain a stable website. Shopify Plus allows you to access unlimited bandwidth, 200TB of storage, and unlimited staff accounts to handle large transaction volumes efficiently.

Optimized transaction costs

Upgrading to Shopify Plus can help optimize transaction costs. If you use Shopify Payments, transaction fees are the lowest in all Shopify pricing plans but will be customized based on geographical regions. Conversely, Plus merchants must pay 0.2% per transaction for security and compliance costs.

Deploy Headless Commerce

In the Plus version, you’ll be provided with tools and solutions to build a Headless ecommerce website. Through the Hydrogen + Oxygen solution, you can leverage the power of Headless architecture to create more customized and flexible customer experiences.

Deploy B2B Commerce

Shopify Plus provides features and tools to expand your B2B operations. The recent Shopify Editions Winter ’24 update introduced new features to optimize B2B Commerce activities.

From Headless B2B and advanced order management to integrated payment systems and unique features for B2B customers, Shopify Plus helps you streamline your operations and enhance customer relationships.

Expand international sales

With Shopify Plus’s multilingual and multi-channel capabilities, you can efficiently expand your operations to international markets. Shopify Plus provides tools and features to customize websites according to each market’s needs, from handling currencies to managing orders and shipping.

Ultilize POS Pro

The Plus merchants can utilize the exclusive POS Pro system for free. With advanced features, POS Pro allows seamless integration of multi-channel sales operations into the website, enables unlimited staff account access, and provides professional retail reports. This helps enhance customers’ shopping experience and optimize your offline and online sales activities.

Advanced customer support

When upgrading, you can expect more in-depth customer support services, especially in terms of consultation and technical support by a team of experts. Through hotlines, emails, and live chat, you can access the 24/7 support team.

Additionally, to help clients better understand this platform, Shopify offers a free learning program called Shopify Plus Academy. There, you can access detailed tutorials on setting up stores, customizing store interfaces, and much more.

When to upgrade to the Shopify Plus plan?

You currently on one of Shopify’s standard pricing plans may consider upgrading to Shopify Plus under the following circumstances:

• Monthly revenue exceeds $800,000 with over 100 transactions per minute. In such cases, a more robust system is needed to handle high traffic volumes without compromising user experience, and to effectively manage and optimize business performance.

• Expanding sales to international markets requires flexibility in managing multilingual, multi-currency, and region-specific inventory.

• Desire to harness the advantages of Headless Commerce architecture to enhance user experience and achieve deeper customization of user interface and technical infrastructure.

What to prepare before upgrading to Shopify Plus?

Before deciding to upgrade to Shopify Plus, there are four important steps that businesses need to take to ensure a smooth and effective upgrade process:

Define business goals

Firstly, you have to clarify your needs and wants. This includes evaluating the current and future growth of the business, as well as the necessary features to meet specific needs.

Prepare the data and Infrastructure

Next, you’ll need to prepare data and technical infrastructure for the transition process. This may involve backing up current data, checking the compatibility of current applications and features, as well as ensuring that the technical infrastructure is robust enough to satisfy your requirements.

Define features and tools in need

Finally, you’ll identify the specific features and services you desire from Plus. This may include considering features such as multi-store management, integration with ERP and CRM systems, multi-language and multi-currency support, as well as special features like deploying Headless Commerce and accessing POS Pro systems.

Set up a Shopify Plus store

Setting up a Plus store will differ from deploying previous standard pricing plans. Plus usage fees start from $2,300 per month, and this price isn’t fixed but customized based on each case’s specific needs. Therefore, you’ll need to contact the Shopify Plus team for advice. When collaborating with a Shopify Plus agency, the developer will work with the platform to provide a specific pricing quote.

The six-step process to upgrade to Shopify Plus

Below are six specific steps for the entire process of upgrading your ecommerce website system from a lower version to Shopify Plus:

Step 1: Partner with a professional Shopify Plus agency

The first and most important step is collaborating with experienced teams specialising in Shopify Plus to optimize the upgrade process and post-operation, especially concerning costs.

To select a suitable Shopify Plus development partner, you should consider previous Shopify Plus projects they have completed, how they identify and solve problems in each project, and feedback from previous clients regarding those projects.

Step 2: Evaluate and plan

The next step is equally important as it determines the effectiveness of the conversion and future operations. You and your development partners need to clarify business goals, identify necessary features and data to be transferred, and develop a specific deployment schedule based on these goals.

You’ll also need to ensure data backup and updates are safely conducted to avoid data loss during the conversion process.

Step 3: Execute deployment

After assessment and planning, proceed with upgrading to Shopify Plus. The development partner will set up and configure new features, migrate data from the old platform to the new one, and test compatibility to ensure the website operates smoothly.

Step 4: Test and adjust

After deployment, test and adjust the Shopify Plus website to ensure all features and functions work correctly. The development partner’s QA/QC team will collaborate with you to check the quality of the website experience as actual end-users and correct any issues that arise.

Step 5: Golive

Once testing is complete, the new ecommerce website will be launched into the market, and promotional campaigns will be deployed to attract initial traffic and orders.

Step 6: Train staff

Finally, employees should be trained to use and manage the new website on the Shopify Plus platform. You’ll provide detailed instructions on new features and how to use them to optimize the performance. Additionally, since Plus has unlimited staff accounts, personnel allocation should be reasonable and planned accordingly.

The Final Words

While upgrading to Shopify Plus can be complex, it significantly benefits business growth. From high flexibility and customization to scalability and deep customer service, Shopify Plus is the perfect choice for expansion.

Various insights and a systematic 6-step deployment process make the upgrade process more manageable. However, to increase efficiency and maintain the stability of the new website, businesses need a professional development partner to accompany them.

Contact SECOMM or call us at (+84)28 7108 9908 to plan your deployment today!

Shopify Plus vs Salesforce Commerce Cloud are two leading platforms chosen by large enterprises worldwide to build eCommerce websites. Each platform has its advantages, from the flexibility and user-friendliness of Shopify Plus to the comprehensive solutions offered by SFCC. 

Understanding each system’s differences and strengths is crucial before deciding between these two platforms. Let’s explore and compare the capabilities of Shopify Plus and SFCC in detail to make the most suitable decision.

Read more: Shopify Plus vs Advanced: Which one is right for you?

What is Shopify Plus?

Shopify Plus is a premium scalable platform version tailor-made for large enterprises. Launched in 2014, It rapidly emerged as the preferred option for those seeking efficient and adaptable expansion of their online operations. Unlike a fixed pricing model, Shopify Plus is customized according to specific deployment needs.

Pros of Shopify Plus

• User-friendly interface: The user-friendly interface of Shopify Plus allows you to quickly set up online stores with just a few simple steps
• High customization and scalability: You can customize many aspects of the eCommerce website, integrate apps, and expand bandwidth to handle large transaction volumes. However, effective customization requires high technical skills.
• Support for Headless Commerce deployment: Plus provides many tools and features that enable businesses to deploy Headless Commerce effectively. Businesses can build custom Headless eCommerce websites through the Hydrogen solution to deliver a unique customer experience. 
• Shopify B2B: With exclusive solutions, businesses can quickly build B2B eCommerce systems with a simple customer experience similar to B2C systems. 
• Shopify POS: The integrated Shopify POS Pro tool allows Plus merchants to create seamless online and offline shopping experiences. 
• Bán hàng quốc tế: The integrated Shopify Market Pro tool allows Plus merchants to expand operations to global markets and explore new opportunities.

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud (formerly known as Demandware) is a robust cloud-based eCommerce platform built on Salesforce’s infrastructure, one of the world’s largest CRM software companies.

SFCC provides a comprehensive system for operating online stores, from building and deploying shopping websites to managing orders, marketing, and customer service. With robust integration capabilities and intelligent analytics tools, SFCC helps businesses create unique online shopping experiences and enhance customer interaction.

Pros of Salesforce Commerce Cloud

• Support for Headless Commerce Deployment: SFCC allows you to seamlessly integrate with your favorite tech stack to develop custom website interfaces to optimize the customer shopping experience.
• Building personalized experiences with AI: SFCC’s Marketing GPT and Commerce GPT enable you to eliminate repetitive tasks, save time in workflows, and provide personalized campaigns and shopping experiences on a large scale.
• Support for Omnichannel Commerce Deployment: SFCC makes it easy for you to develop and maintain multiple effective and consistent sales channels.
• High Scalability: SFCC operates on a cloud platform, allowing you to quickly scale their eCommerce operations without worrying about investing in hardware and software.

Shopify Plus vs Salesforce Commerce Cloud: Detailed

License fee

• Shopify Plus

The Plus version costs from $2300/month but is not fixed and will be customized based on specific needs. For merchants reaching a revenue threshold of $800,000/month, the Plus usage fee will gradually increase based on GMV (0.25% GMV for months with revenue exceeding $800,000). Merchants often must spend an additional $1K – $5K/month to integrate third-party applications.

• Salesforce Commerce Cloud

There are no exact figures for SFCC, as the cost is determined based on each merchant’s requirements. However, SFCC merchants with revenues around $20 million may have to pay about $200,000 – $600,000/year. Larger-scale enterprises with higher revenues may have platform fees totalling millions annually.

Target audience

• Shopify Plus: It targets large-scale merchants with complex needs, but it’s best for those just starting out and those rapidly expanding their business..
• Salesforce Commerce Cloud: It targets large enterprises with complex needs, especially those already using other Salesforce products and services and seeking to integrate e-commerce functionality into their existing systems.

Customization

• Shopify Plus:

+ Customizes unique storefront with Hydrogen.

+ Seamless third-party integrations

+ Ultilize cutting-edge technologies like AI, VR/AR for enhanced customer experience

• Salesforce Commerce Cloud:

+ Offers flexibility for complex customizations

+ Requires expertise in SFCC and specific technical skills

Scalability

• Shopify Plus:

+ Easily scales without slowing down website performance.

+ Provides a clear roadmap with over 100 product updates released twice a year

+ Continuously improves to keep your business ahead in eCommerce

• Salesforce Commerce Cloud:

+ Integrates seamlessly with other Salesforce systems but struggles with third-party apps

+ Updates regularly but at a slower pace compared to Shopify

Features and Functionality

Both platforms have rich features, differing mainly in focus and approach

• Shopify Plus

Plus focuses on flexibility and ease of use, providing merchants with a more intuitive interface than SFCC. This platform is renowned for its seamless integration with various payment options, marketing tools, and sales channels. This flexibility has made Plus attractive and accessible to most merchants.

Additionally, Shopify Plus offers their merchants exclusive and custom solutions to effectively handle various aspects of eCommerce, such as Shopify POS, Shopify Market, Shopify Hydrogen, Shopify Checkouts, B2B on Shopify, and more.

• Salesforce Commerce Cloud

SFCC, on the other hand, emphasises enterprise-level features such as integrated sales management tools, advanced search, order management, and promotion creation. Additionally, this platform excels in supporting international sales, advanced customer segmentation and personalization, as well as real-time dashboards and reports.

All of these features help businesses optimize eCommerce operations and drive growth.

When choosing Shopify Plus?

Shopify Plus will be the ideal choice in the following cases:

• Large-scale and fast-growing

Plus is designed specifically for large retailers with high demands for scale. With a range of exclusive solutions developed and continuously updated, this flexible eCommerce platform can effectively meet growth needs, allowing for easy scalability and customization.

• Budget and time limits

With lower license fees compared to SFCC and the ability for quick deployment, Shopify Plus is a suitable option for businesses with moderate budgets or those needing to implement projects in a short time frame.

• Priority on flexibility and ease of use

Plus is known for its user-friendly interface and high flexibility. Its drag-and-drop builder ensures that users of all technical levels can easily and efficiently set up an online store.

• Need for rapid integration with third parties:

Shopify Plus’s infrastructure provides a seamless integration system with third-party applications and tools. This is a significant advantage if you need to integrate quickly with CRM applications, marketing tools, or other online sales channels.

• Focus on customer experience

If customer experience is a top priority, Shopify Plus offers many tools and features to easily and effectively optimize shopping experiences and customer interactions.

When choosing Salesforce Commerce Cloud?

SFCC is a suite of solutions your eCommerce system needs to grow rapidly. If the following criteria apply, SFCC may be the more suitable choice:

• Already using SFCC products and services

If you have already used other Salesforce products and services such as Salesforce CRM, Marketing Cloud, or Service Cloud, choosing SFCC will optimize workflows and integrate customer data across your entire system.

• Requires deep integration and complex customization

SFCC is often the top choice for large enterprises with high deployment demands requiring flexibility in managing online stores. The platform provides powerful tools and features for customizing interfaces, managing complex product catalogs, and integrating with distinct business processes.

• Prioritizes security and reliability

Built on the infrastructure of Salesforce, one of the world’s largest cloud technology service providers, SFCC offers high levels of security and reliability, best for those with important customer data and information.

• Wants to leverage intelligent analytics features

SFCC provides tools to help you better understand customer shopping behavior and optimize business strategies. This enhances the shopping experience and increases sales revenue.

The Final Words

In today’s highly competitive eCommerce landscape, selecting the appropriate platform is crucial for your business success. This article has provided an overview of the top two choices, Shopify Plus and SFCC.

When it comes to making a decision, careful consideration of the specific needs is essential, from scale and goals to budget and technical requirements, to make the most appropriate choice.

Need help making the right decision? Contact SECOMM or call (028) 7108 9908 immediately!

The Shopify Plus agencies in Australia are more than just experts in this eCommerce platform; they’re also dependable allies in your online business growth. The Australian eCommerce market has experienced significant expansion in recent years, so choosing the right Shopify Plus development partner is a pivotal strategic move. 

In this article, we’ll outline Australia’s top 10 premier Shopify Plus developers and the criteria for selecting the ideal partner for your eCommerce development project.

Read more: Top 10 Shopify Plus eCommerce websites in Australia

What is Shopify Plus?

Shopify Plus is an advanced eCommerce platform tailored for large enterprises that aim to expand their business operations and elevate their customers’ online shopping experience. It offers a robust infrastructure for building custom eCommerce websites and flexible scalability for seamless integration with third-party applications.

Moreover, the platform continuously evolves and enhances its exclusive solutions, empowering businesses to operate more efficiently and deliver an exceptional customer experience.

Read more: 15 reasons to migrate to Shopify Plus

Why partner with Shopify Plus agencies?

This is an important question that many businesses often ask when starting their eCommerce projects. Below are some reasons why collaborating with a Shopify Plus development company:

Professional Expertise

Shopify Plus developers typically have teams of experts highly skilled in this platform. Most companies will participate in the Shopify Plus Partners program, receiving technical support, educational resources, commissions, and branding.

Moreover, these developers must demonstrate that they meet the standards to become official Shopify Plus partners. Therefore, collaborating with them will help businesses launch their eCommerce websites quickly while utilizing features and integrations to optimize business performance.

Cost and Time Optimization

Partnering with Shopify Plus agencies can save time and costs compared to independently building and managing an eCommerce website.

Collaboration becomes even more valuable when tight deadlines and rapid online store deployment are required. These developers already have the tools, processes, and experience to efficiently and swiftly deploy projects.

Ongoing Support

It is crucial to ensure smooth and stable website operation after launch. Shopify Plus developers often provide continuous support services after the project is completed.

This involves the ongoing maintenance and management of the website, along with technical assistance, to ensure seamless operation and constant alignment with Shopify Plus’s latest features.

Read more: Shopify Plus and Advanced: Which one is right for you?

Four criteria for choosing the right Shopify Plus agency in Australia

Partnering with any development company in Australia can greatly influence the success or failure of a Shopify Plus implementation project. Here are four key criteria to consider when seeking a suitable developer:

Shopify Plus Expertise

A thorough understanding and experience with this platform are essential when developing an eCommerce project with Shopify Plus. Therefore, this is the primary point to evaluate any potential development agency.

You must ensure that the chosen developer has the knowledge and skills to implement the Shopify Plus platform. They need a team of capable experts to build, customize, and optimize eCommerce websites based on specific.

Insight into the Australian eCommerce Scene

Designing and building a website with a customized shopping experience tailored to the needs of Australian consumers isn’t an easy task. This requires technical skills and expertise in the Shopify Plus platform and a deep understanding of how the Australian eCommerce market operates.

Therefore, developers need to understand the target audience, their shopping behaviours, legal regulations, and other factors related to the distinctive business culture in this country.

Client Testimonials

Evaluating feedback from previous clients can be valuable in the decision-making process. You can check reviews from various sources and clients to ensure objectivity and transparency. The Shopify Plus developer must have the necessary skills and experience to complete the eCommerce project as required.

Post-Deployment Support and Maintenance

When your Shopify Plus website is done and launched, you must pay attention to technical support and maintenance. That’s why should opt for a development agency dedicated to providing prompt support and ongoing maintenance after completing the project.

This ensures the website’s stability, swift resolution of technical glitches, and consistent security updates to keep the site current with the latest platform versions.

Top 10 Shopify Plus Agencies in Australia

The continuous growth of the Australian eCommerce market has led to an increasing demand for collaboration with top-notch developers, especially those specializing in the Shopify Plus platform. Below are the top 10 Shopify Plus development companies in Australia:

SECOMM

With over 10 years of experience in the eCommerce industry, SECOMM is one of the trustworthy Shopify Plus developers in Australia. SECOMM can design and build Shopify Plus eCommerce websites, implement Headless Shopify Hydrogen, migrate platforms to Shopify Plus, and provide related services. 

Moreover, the company offers various custom solutions based on different technology platforms such as Magento, WordPress, WooCommerce, and commercetools. With a team of talented and professional experts, SECOMM ensures the success of eCommerce projects collaborating with Australian clients. Notable among these are Laybyland, Trentham Estate, The Rod Shop, and Seconds Deals.

Drive Digital

Dive Digital provides eCommerce consulting services, UI/UX design, and Shopify website development. Its solutions optimise customers’ online shopping experiences and enhance business performance.

10SQ

10SQ aims to become the leading Shopify Plus development company in Australia, making it easy for businesses to access specialized services for this platform. Here, businesses can find customized solutions to expand and enhance their eCommerce systems efficiently.

Aron Web Solutions

Aron gathers highly skilled eCommerce developers proficient in various platforms and technologies, including Shopify Plus. The company has expanded its operations to many countries beyond Australia, such as the United States, the United Kingdom, and India.

Clean Commit 

Clean Commit is a reliable partner with high expertise in developing and optimizing websites on the Shopify Plus platform. They are committed to providing effective and sustainable solutions for businesses.

Magneto IT Solutions

Magneto IT Solutions is a Shopify Plus developer with diverse industry experience. They offer customized and professional solutions to meet the specific requirements of businesses.

Acidgreen

In Australia, Acidgreen is renowned as a leading developer of eCommerce websites, excelling in Magento and Shopify Plus. The team’s experience and expertise in open-source and SaaS platforms are sufficient to maintain the company’s position in the market

30 Acres

This company develops solutions for businesses in Australia and New Zealand looking to implement eCommerce with Shopify Plus. Additionally, they provide continuous support even after the project is completed.

Pipelabs

Pipelabs’ solutions aim to deploy Omnichannel eCommerce on the Shopify Plus platform. Numerous projects’ success and positive reviews from previous clients attest to Pipelabs’ capabilities.

Moustache Republic

Moustache Republic is among the clients looking to implement Shopify Plus and BigCommerce. They provide solutions for eCommerce deployment based on these two platforms and offer seamless and efficient platform migration solutions.

The Final Words

The partners mentioned above are just a few of Australia’s skilled and trustworthy Shopify Plus developers. Choosing the most suitable partner to ensure your eCommerce objectives’ success and sustainable growth depends on your project’s specific requirements.

Start with Shopify Plus today with specialised solutions from SECOMM. Contact us or call (+84)28 7108 9908 for a free consultation!

Shopify Plus vs Advanced are the two most essential versions of Shopify. They provide your business with many solutions and features to build and optimise eCommerce websites quickly.

Each version has advantages, from Advanced’s advanced features and cost-effectiveness to Plus’s flexible customization. Therefore, the question ‘Which is the right choice?’ becomes challenging for many eCommerce businesses. 

In this article, let’s find a reasonable answer so each business can make the most appropriate decision.

Read more: What is Shopify? Pros and Cons of Shopify

What is Shopify Advanced?

Shopify Advanced is a pricing plan offered by Shopify, designed to support medium-sized businesses in developing their eCommerce operations. The Advanced includes all the features of the Basic and Shopify plans while also providing optimized transaction fees and additional advanced features.

These features include custom reporting and analytics, enhanced live chat, optimized checkout, 3rd-party calculated shipping rates, and more.

Pros of Shopify Advanced

Scaling businesses will need many advanced features to optimize their eCommerce operations. Therefore, the Advanced plan offers many outstanding advantages that enhance the ability to manage and grow your business flexibly and efficiently.

• Custom reports and analytics

This version excels in terms of reporting and analytics compared to standard plans. This feature lets you track and evaluate your business performance based on specific criteria, facilitating informed decisions.

•  Attractive transaction fee

The Advanced ensures lower transaction fees than the two standard plans, helping you save costs and enhance profitability. These lower transaction fees optimize profit opportunities and make the transaction process more appealing and sustainable.

• International Sales

The  Advanced also emphasizes its ability to support international sales through Shopify Markets, a tightly integrated platform. This helps you expand your business scope into the global market efficiently and flexibly, leveraging growth potential from diversifying sales revenue.

• 3rd -party calculated shipping rates

The Advanced plan allows you to integrate and manage shipping fees by third-party carriers, providing customers with more options. This integration capability helps optimize the shipping process and reduces any complexity associated with shipping costs, thereby creating the best online shopping experience for customers.

What is Shopify Plus?

This premium version is tailored for large-scale, multinational, and fast-growing businesses. The Plus offers advanced features, superior customization, and scalability. Unlike the regular version, Plus does not have a fixed price; instead, costs are customized based on the business’s specific needs.

Businesses with high sales revenue, large product catalogues, and complex customization needs would be suitable targets for Shopify Plus.

Pros of Shopify Plus

The Plus version brings superior capabilities to help businesses create an optimized eCommerce experience for customers and achieve the expected revenue.

• Customization and Scalability

Shopify Plus offers high customization and flexibility in developing eCommerce websites. You can customize many aspects of the website, integrate applications, and expand functionality. This helps create an optimal online shopping experience and enhances customer interaction.

• B2B on Shopify

The B2B solution set with exclusive features is only available to Shopify Plus merchants. These features are regularly enhanced to optimize the B2B process, from ordering to customer management, providing a unique and efficient experience.

• Headless Commerce

With its flexibility, Shopify Plus can fully support the implementation needs of Headless Commerce. Furthermore, through the exclusive solution Hydrogen, Shopify allows businesses to build custom Headless eCommerce websites to provide the most unique customer experience.

• Omnichannel Commerce

With Shopify POS Pro integrated, Shopify Plus supports omnichannel commerce deployment, helping you create a seamless shopping experience across multiple channels, from eCommerce websites to brick-and-mortar stores. 

Through the Winter ’24 Editions update, Shopify recently added two new features: POS Terminal and Ship From Store. These features optimize customers’ payment processes and simplify merchant experiences

• International Sales

The Plus version supports large-scale expansion and international outreach. The integrated Shopify Market Pro solution allows you to efficiently optimize your eCommerce operations and seize opportunities in the global market.

Shopify Plus vs Advanced: Detailed Comparison

Pricing

• Shopify Advanced

The platform usage fee for the Advanced service package is $299 per month. This pricing is reasonable for medium-scale businesses seeking advanced features to develop their eCommerce websites. Additionally, the transaction fee for the Advanced package is 0.6% per transaction, lower than the Basic and Shopify packages.

• Shopify Plus

The usage fee for the Plus package typically starts at $2,300 per month and is not fixed but customized based on deployment needs. At this price point, you’ll gain access to numerous advanced features and exclusive solutions that are regularly fine-tuned and improved to meet the increasing demands of eCommerce development.

Online transaction fees will vary by geographic region. Businesses using Shopify Payments will have this fee waived.

Target Audience

• Shopify Advanced: Targets medium and large businesses seeking to enhance flexibility and customization without requiring colossal investment.
• Shopify Plus: Targets large businesses with extensive product catalogues, high sales volumes, and special needs for features, solutions, and support.

Customization & Scalability

• Shopify Advanced: It provides high customization and scalability capabilities but with limitations compared to the Plus version.
• Shopify Plus: Designed to meet premium customization and scalability needs, with seamless integration and flexibility with other systems.

Resources

• Shopify Advanced: Resources and learning materials are provided to help you operate and manage eCommerce websites more effectively. These include blogs, free online courses, developer documentation, and the “Helps” portal.
• Shopify Plus: Plus merchants can find numerous exclusive resources valuable for eCommerce operations such as the Plus blog, Plus Academy, API documentation, Shopify experts, and Plus partners.

Customer Support

• Shopify Advanced:

With the Advanced plan, you can seek 24/7 support from the Shopify team through in-depth live chat. Additionally, many Shopify merchants’ community groups are on Facebook and Slack.

• Shopify Plus:

Shopify Plus merchants can expect deep customer care services 24/7 through email, hotline, and live chat. They will receive technical support and valuable business advice from Shopify’s top experts. Additionally, businesses can join the Plus merchant community on Facebook to share and learn from each other’s experiences.

Security

• Shopify Advanced

Advanced offers robust security features, including protection for personal information and payment data. However, its security level is lower than that of the Plus plan.

• Shopify Plus

Plus provides a range of security measures and features to protect business data, customer information, and payment transactions as much as possible. This includes:

• Compliance with six types of PCI (Payment Card Industry) standards
• Providing the highest level of data encryption
• Providing specific tools to detect potentially fraudulent transactions
• Automatically matching and adjusting payment information to ensure actual transactions match payment profiles
• Automatic data backups
• Protecting against Bot and DDoS attacks.

When choosing Shopify Advanced?

This is an important question that many businesses are seeking answers to. If your business is on a growth trajectory and has high demands for flexibility and customization, Shopify Advanced is a worthy consideration. 

First and foremost, if you desire more autonomy over the store interface and user experience, Shopify Advanced provides customizable reporting and analytics tools, enabling you to track business performance in the way you want to make informed decisions.

Furthermore, Shopify Advanced could be an ideal companion if you’re looking for a cost-effective solution and don’t want to be constrained by fundamental limitations. With lower usage fees than higher-tier packages, Advanced offers financial benefits while keeping the eCommerce website running smoothly.

When choosing Shopify Plus?

Plus will be the perfect choice for large-scale businesses with high flexibility, performance, and support demands. If the following characteristics apply, Plus is very likely to be the more suitable choice:

• High sales volume and extensive product catalogue: Shopify Plus infrastructure is robust enough to easily customize and scale according to a business’s needs and handle large transaction volumes daily.
• Go Headless: Shopify Plus’s Hydrogen solution offers a significant advantage for businesses that want to deploy a headless commerce model that separates the front and back end.
• Requirement for deep support services: Plus’s flexibility requires specific technical expertise to leverage the platform’s sophisticated infrastructure effectively. Therefore, Plus provides 24/7 technical support to address issues and optimize the user experience promptly.

The Final Words

The decision between Shopify Plus and Advanced is not just about choosing a platform but also about building an eCommerce system that reflects your business’s true values and long-term goals.

Shopify Advanced is a flexible solution for medium to large businesses seeking flexibility and low costs. On the other hand, Shopify Plus is an excellent choice for larger enterprises, where premium features and support are key to strong and efficient growth.

With the development and fluctuations of the market, the choice between Shopify Plus and Shopify Advanced is not only a current decision but also a long-term strategy to shape the future of your business.

Need help to make decisions? Contact SECOMM or call (028) 7108 9908 now!

Shopify Editions Winter ’24 is the latest update with a host of new features and notable improvements. Especially, the SaaS platform has dedicated research efforts to bring about some groundbreaking updates that could be highly beneficial for large-scale eCommerce enterprises.

Let’s go through the 5 most important updates that large brands should pay attention to.

B2B On Shopify

Best for: All the ‘Plus’ plan B2B merchants 

Bobby Morrison, Shopify’s Chief Revenue Officer, confidently states that B2B is the next big opportunity for businesses of all sizes in 2024 and beyond. 

Since the launch of the B2B solution, the platform has consistently rolled out updates to enhance this solution. In this particular update, Shopify focuses on upgrading the flexible infrastructure to help businesses optimize operations and deliver a unique customer experience.

• Go headless with B2B: Build a unique eCommerce experience by using your favourite tech stack with a Headless B2B storefront.  
• Sales Rep permissions: Your sales reps can only place orders and view customer information for their own accounts.
• B2B discount: Create promotional discounts just for your B2B customers using third-party or custom apps powered by Shopify Functions.
• B2B digital products: Beyond physical products, ‘Plus’ merchants now can offer non-physical products, like digital downloads, warranties, and services

Shopify POS

Best for: All retail merchants, including merchants not on Shopify

In Editions Winter ’24, the POS solution has been fine-tuned and improved, addressing some minor issues and simplifying the experience for sellers. Among these enhancements, two new top-notch features are POS Terminal and POS Ship From Store.

Shopify is a well-known SaaS platform among global e-commerce businesses, including those in Australia, where approximately 150 thousand live stores. Notably, Shopify Plus is regarded as the high-end version specially crafted for large enterprises to construct and enhance custom eCommerce websites. 

In the following article, we will examine the top 10 leading Shopify Plus eCommerce websites in Australia.

JB Hi-Fi

JB Hi-Fi is a popular Australian consumer electronics retail brand that has gained worldwide recognition since its launch in 2004. In addition to its physical stores in Australia and New Zealand, the brand has made significant investments in its online sales, particularly in eCommerce websites.

The JB Hi-Fi website is built on the Shopify Plus platform, taking full advantage of its flexible customization capabilities to establish a distinctive and secure online shopping experience for its customers.

The design is carefully created, featuring yellow and black as the primary colour scheme. The interface is user-friendly, ensuring ease of use and navigation. These design elements contribute to a more convenient search and purchase process for customers.

Furthermore, the brand has incorporated the Buy Now Pay Later payment option alongside traditional methods, creating conditions for customers to swiftly make purchase decisions for their preferred products.

• Website: https://www.jbhifi.com.au/
• Industry: Consumer Electronics
• Traffic: 23.7M/month
• Ranking: #36 (Australia) & #2,034 (Worldwide)

Koala

The Koala brand has gained significant popularity in the Australian and New Zealand regions, known for its high-quality furniture and home decor featuring modern and creative designs. Moreover, Koala’s mattress has consistently claimed the top spot as the most beloved mattress product on the Product Review ranking for both 2023 and 2024. 

To enhance customers’ online shopping experience, Koala has built its eCommerce website using Shopify Plus. By leveraging exclusive solutions developed for Shopify Plus merchants, Koala has optimized product displays and the payment process, automated shopping events, and promotional programs, among other features.

The Koala website is designed to emphasize the sophistication and modernity of its products. With an intuitive interface, customers can easily explore and select products. Moreover, industry-specific features such as AR/VR and 360-degree viewing are integrated into the website.

• Website: https://koala.com/en-au
• Industry: Furniture
• Traffic: 1.4M/month
• Ranking: #1,193 (Australia) & #40,802 (Worldwide)

Boody

Boody, the renowned Australian fashion brand, specializes in manufacturing and providing products made from natural and organic materials. Over the years, with a commitment to emphasizing quality and customer service, Boody has established a strong presence in the Australian and New Zealand markets. 

The brand’s eCommerce website serves as a primary business channel alongside traditional brick-and-mortar stores. Therefore, Boody has invested in building its website with Shopify Plus.

With outstanding flexibility and scalability, Shopify Plus allows Boody to customize features freely while also leveraging exclusive solutions such as Shopify Flow and Payments to optimize the customer experience. 

The design of Boody’s eCommerce website typically reflects simplicity, friendliness, and alignment with the brand’s values. Additionally, customer reviews are integrated into the website, creating a reliable and appealing online shopping space for those seeking sustainable fashion choices.

• Website: https://www.boody.com.au/
• Industry: Fashion
• Traffic: 1M/month
• Ranking: #1,580 (Australia) & #106,691 (Worldwide)

Life Interiors

Life Interiors is a prominent name in the Australian market, specializing in the fields of interior design and decor. With a strong presence in Australia, Life Interiors has become a leading destination for those seeking stylish and contemporary furniture.

In the online realm, Life Interiors also places significant emphasis on using Shopify Plus to build and develop its eCommerce website. With a visually appealing and user-friendly interface, along with unique customizations and integrated features, Life Interiors provides customers with an optimal online shopping experience, offering quality and sustainable products.

• Website: https://lifeinteriors.com.au/
• Industry: Furniture
• Traffic: 681.8K/month
• Ranking: #3,572 (Australia) & #211,036 (Worldwide)

Milligram

Milligram is a notable retailer in the Australian market. It specializes in office supplies, personal accessories, and unique and creative gifts. Milligram’s eCommerce website is built on the Shopify Plus platform, which provides a robust infrastructure for online business operations.

The use of Shopify Plus has helped Milligram manage online business performance flexibly and efficiently, from inventory management to order processing and customer interactions. In addition, Milligram offers a variety of payment methods and a customer loyalty program with enticing gifts to attract and retain customers.

• Website: https://milligram.com/
• Industry: Gifts and Games
• Traffic: 575.5K/month
• Ranking: #3,441 (Australia) & #173,681 (Worldwide)

Alternative Brewing

In Australia, Alternative Brewing is known as a reputable retailer of products and tools related to the art of coffee brewing and creative beverages.

With a mission to provide a personalized and high-quality brewing experience for coffee enthusiasts, Alternative Brewing has quickly gained popularity and preference within the community of high-quality beverage enthusiasts.

The eCommerce website of Alternative Brewing is a convenient shopping destination for various brewing machines and tools, as the shopping and payment experience is optimized with the infrastructure of Shopify Plus. Additionally, the brand offers customers 24/7 support services, a variety of secure online payment methods, and fast delivery options.

• Website: https://alternativebrewing.com.au/
• Industry: FnB
• Traffic: 404.6K/month
• Ranking: #3,038 (Australia) & #124,363 (Worldwide)

AMR Hair & Beauty

AMR Hair & Beauty is a brand specializing in products and services for hair care and beauty. The eCommerce website is built with Shopify Plus, a premium SaaS platform with numerous solutions to optimize the customer experience.

Through Shopify Plus’s infrastructure, this hair brand has developed and customized various unique features, such as displaying best-selling products, related products, and viewed products, showing store availability, and streamlining the payment process.

In addition, AMR Hair & Beauty has integrated various payment methods, including BNBL and LayBuy, into its eCommerce website.

As a result, AMR has created an online shopping space with diverse products, comprehensive information, and convenience for both professionals and consumers looking to care for their hair and appearance.

• Website: https://amr.com.au/
• Industry: Personal care
• Traffic: 330.2K/month
• Ranking: #5,346 (Australia) & #264,174 (Worldwide)

Beard & Blade

Beard & Blade is a leading brand in Australia, specializing in grooming products for beards and skin care for men. Initially, Beard & Blade’s eCommerce website was built on the Magento platform.

However, to enhance the shopping experience and facilitate easier management, they decided to switch to Shopify Plus – a powerful platform with premium features and flexibility.

Since making this transition, Beard & Blade has not only benefited from seamless system management and online interface but has also achieved notable successes. The flexibility of Shopify Plus has helped them optimize the sales process, enhance customer interaction, and notably improve overall business performance.

• Website: https://www.beardandblade.com.au/
• Industry: Personal care
• Traffic: 237.6K/month
• Ranking: #3,960 (Australia) & 200,965 (Worldwide)

Desky

In 2020, Desky was officially launched. This brand specializes in providing furniture and accessories to decorate modern and comfortable workspaces, inspired by the increasing demand for home offices in Australia due to the impact of the COVID-19 pandemic.

As it quickly began to expand its scale, Desky aimed to have a robust and reliable eCommerce platform that could support rapid growth and handle large volumes of traffic. Therefore, Desky chose Shopify Plus to build and develop its eCommerce website.

Initially, the Desky team set a goal to launch their website, products, and brand within six months, but with Shopify Plus, the business achieved that in just three months.

• Website: https://desky.com.au/
• Industry: Furniture
• Traffic: 225.4K/month
• Ranking: #2,886 (Australia) & 178,652 (Worldwide)

DARCHE

Since its establishment in 1991, DARCHE has been a leader in the Australian camping and outdoor products market. For over three decades, DARCHE has expanded its product range, providing customers with a diverse array of choices for their outdoor needs.

DARCHE’s core business model is B2B, and although OroCommerce has provided an eCommerce solution for B2B customers, it did not meet expectations due to performance issues and a subpar user experience on the website.

However, with the transition to Shopify Plus, DARCHE has built an eCommerce website that they can proudly present to all their B2B customers, thereby boosting sales during this process.

• Website: https://darche.com.au/
• Industry: Outdoor Living
• Traffic: 217.7K/month
• Ranking: #12,101 (Australia) & #625,461 (Worldwide)

Build Your First Shopify Plus eCommerce Website Now!

Here are the top 10 Shopify Plus eCommerce websites, favored destinations for Australian consumers. These businesses not only prioritize product quality but also focus on enhancing the online shopping experience for customers. 

With many years of successful collaboration in deploying Shopify Plus eCommerce websites for numerous Australian clients, SECOMM boasts a team of highly experienced experts with advanced technical skills and a deep understanding of the eCommerce market.

Contact SECOMM or call the hotline (+84)28 7108 9908 for more detailed information about the Shopify Plus platform!

Choosing to upgrade to Shopify Plus is like opening the door for you to enter a world of unparalleled flexibility, speed, and customization. Countless brands across diverse industries and business models heavily rely on Shopify. According to BuiltWith statistics, there are more than 4 million Shopify websites globally. Many well-known brands have experienced remarkable sales and conversion rate surges after upgrading.

Let’s explore 10 eCommerce websites that have upgraded from core Shopify to Plus.

Huel

Founded in 2015 by Julian Hearn and James Collier, Huel is a brand specializing in meal replacements and nutritional supplements. Their product lineup includes nutritional powder (Huel Powder), ready-to-drink meals (Huel Ready-to-Drink), snack bars (Huel Bar), and additional supplements like omega-3 oil and protein powder.

After just 5 years, the brand experienced rapid growth, expanding 9 online stores and 120 staff members globally. As a result, the brand opted to upgrade to Shopify Plus to enhance its operational efficiency.

After more than 30 days of replatforming, Huel witnessed significant changes. Tasks such as adding employee accounts and assigning roles across one of the 9 stores, previously taking over 30 minutes, now only require a few minutes. 

This not only streamlines the operation of current stores but also creates favorable conditions for Huel to expand and effectively manage an increasing number of stores and personnel in the future.

• Website: https://huel.com/
• Industry: Meal replacements
• Traffic: 1.4M/month
• Ranking: 16,313 (USA) & 33,881 (Worldwide)

Negative Underwear

Negative Underwear was established in 2014 by two sisters, Lauren Schwab and Marissa Vosper. The brand’s mission is to offer women high-quality, straightforward, and comfortable lingerie. Negative Underwear quickly garnered attention for its unique designs and a philosophy focused on the wearer’s comfort and confidence.

From its early days, Negative Underwear built an eCommerce website using Shopify. As sales grew and the need for expansion became apparent, the lingerie brand decided to upgrade to Shopify Plus.

Through Shopify Plus, Negative Underwear benefits from a comprehensive and consistent overview of financial and sales reports. Streamlining operational tasks for centralized inventory management has become more efficient.

Streamlining operational tasks for centralized inventory management has become more efficient. Furthermore, the lingerie brand can effortlessly devise promotional campaigns during significant year-end shopping periods, enhancing the overall customer experience for those seeking to make multiple purchases simultaneously.

• Website: https://negativeunderwear.com/
• Industry: Fashion
• Traffic: 802.8K/month
• Ranking: 9,588 (USA) & 54,893 (Worldwide)

ILIA

ILIA is a popular clean beauty brand that has garnered favor among consumers and earned numerous awards. With a commitment to helping users safeguard and rejuvenate their skin through safe and highly effective formulas, the brand has become a go-to choice. 

While initially running on Shopify Advanced, the eCommerce website swiftly expanded, and ILIA upgraded to Shopify Plus for enhanced customization capabilities.

Moreover, through Shopify Plus, ILIA introduced Headless Commerce to ensure customers enjoy an optimal shopping experience without compromising page load speed and overall website performance. The deployment time with Shopify Plus saw a 20% improvement, and since the upgrade, ILIA has observed a notable 18% reduction in bounce rates.

• Website: https://iliabeauty.com/
• Industry: Beauty & cosmetics
• Traffic: 614.3K/month
• Ranking: 22,043 (USA) & 91,888 (Worldwide)

Incu

Founded in 2002 by two Italian brothers, Vincent and Brian Wu, Incu swiftly rose to prominence as a leading fashion shopping destination in Sydney. Initially operating on its eCommerce platform, Incu later made the switch to the Basic Shopify.

However, with the company’s expansion and the introduction of a diverse range of products from various international brands, Incu found the need for a more robust backend system to efficiently manage the growing complexity of its eCommerce operations.

This included improving order processing workflows, inventory management, and automated updates for delivery rules and size customization based on customer location.

Incu, in particular, integrated advanced solutions from Shopify Plus, including LaunchPad and Flow, and implemented automation and Script Editor to tailor the shopping cart and checkout experience.

In the first week post-upgrade to Shopify Plus, Incu experienced a 15% increase in conversion rates, a 26% rise in revenue, and an average interaction rate of 91%, along with a noteworthy 40% reduction in bounce rates.

• Website: https://www.incu.com/
• Industry: Fashion
• Traffic: 438.2K/month
• Ranking: 1,751 (Australia) 101,060 (Worldwide)

Boxraw

Boxraw is a sports fashion brand specializing in boxing, with its main headquarters situated in London, England. Established in 2017 by Ben Amanna, a professional with a background in sports and boxing, the brand aims to deliver high-quality products catering to both novice enthusiasts and professional athletes in the boxing realm.

In its early days, Amanna spent time reading Shopify blogs, building a website with the basic plan, and seeking support from the advisory team to learn about eCommerce and launch his brand.

Particularly noteworthy is Boxraw’s use of LaunchPad, an exclusive solution tailored for Shopify Plus businesses, facilitating the creation of automated sales campaigns.

This has enabled the Boxraw team to break free from repetitive tasks, providing customers with distinctive shopping experiences at enticing prices.

• Website: https://uk.boxraw.com/
• Industry: Fashion
• Traffic: 380.2K/month
• Ranking: 79,635 (USA) & 151,443 (Worldwide)

Only Curls

In 2016, Lizzie Carter faced the challenge of finding the perfect towel to dry her naturally curly hair in London. Unable to find one, she decided to take matters into her own hands and create it herself. This led to the creation of Only Curls, which has since become the preferred shopping destination for those with curly hair.

Only Curls primarily offers a range of products, including pre-shampoo treatment oils, post-shampoo treatment oils, hair-fixing gels, and other items specifically designed to support the daily care and styling needs of curly hair.

After initially using the basic Shopify package, Only Curls upgraded to the ‘Plus’ package due to the rapid growth of their business. With the upgrade, the brand incorporated LaunchPad and several apps from the Shopify Plus Certified App, such as Klaviyo and Gorgias, to streamline sales, marketing, and customer care processes.

This strategic decision resulted in a 19% increase in conversion rates, a 10% rise in the average order value, and a remarkable 154% surge in the total number of orders in the first month.

• Website: https://onlycurls.com/
• Industry: Hair care
• Traffic: 162.8K/month
• Ranking: 11,298 (UK) & 272,018 (Worldwide)

Aje

Aje is a renowned fashion brand headquartered in Sydney, Australia. After over a decade since its establishment, the brand has rapidly become a significant name in the international fashion industry.

Recognized for its more than 18 stores across Australia and New Zealand, each exuding an air of luxury and contemporary design, Aje aimed to mirror this aesthetic in its eCommerce presence.

As a result, the brand upgraded to Shopify Plus to efficiently launch a new website with minimal downtime, ensuring a seamless integration of the online and offline customer experiences. Within just a few weeks of the upgrade, Aje observed a remarkable 135% increase in its conversion rate and a substantial decrease in bounce rates.

• Website: https://ajeworld.com/
• Industry: Fashion
• Traffic: 81.6K/month
• Ranking: 138,049 (USA) & 485,275 (Worldwide)

Animals Matter

Founded in 2008 and headquartered in California, USA, Animals Matter stands as a premier brand in the realm of luxurious pet accessories. Specializing in crafting high-end products for pets, including beds, cushions, coats, collars, and more, Animals Matter prioritizes the comfort, safety, and fashionable flair of beloved pets.

Initially, Animals Matter opted for Shopify to establish a foundational eCommerce website, complemented by the strategic use of Google Ads. As sales began to climb, the brand decided to elevate its platform to the ‘Plus’ version, granting access to exclusive and advanced solutions.

With a strategic focus on a Direct-to-Consumer (D2C) model and a commitment to multi-channel sales, Animals Matter seamlessly integrated its website with various social media platforms like Facebook, Instagram, Youtube, and Pinterest.

Moreover, utilizing the capabilities of ‘Plus,’ the brand employs email marketing to sustain customer engagement through diverse approaches. This includes the implementation of strategies such as abandoned cart emails, newsletters, and enticing promotional programs.

• Website: https://animalsmatter.com/
• Industry: Dog products
• Traffic: 66.1K/month
• Ranking: 285,963 (USA) & 932,263 (Worldwide)

Boie

Boie, headquartered in New York, USA, is a personal care product brand that prioritizes safety and durability in its meticulously researched and crafted offerings. Boie’s products are crafted from antibacterial and recyclable materials, emphasizing a commitment to minimizing waste generation in the market.

Recognizing the limitations of the basic Shopify solution in fulfilling its vision for an enriched eCommerce website user experience, Boie made the strategic move to upgrade to Shopify Plus. This flexible platform serves as a solution to address two key objectives for Boie: enhancing conversion rates, particularly for customers abandoning their carts, and optimizing SEO strategies to boost website traffic.

• Website: https://boieusa.com/
• Industry: Personal care
• Traffic: 36.2K/month
• Ranking: 640,532 (USA) & 2,651,414 (Worldwide)

al.ive body

A prominent player in the personal care product market is al.ive body. This brand emerged amid Australia’s Covid-19-induced lockdown. 

With prior success using Shopify, al.ive body decided to elevate its e-commerce website by switching to Shopify Plus, where it benefitted from valuable guidance and support from the Merchant Success team.

Leveraging the expansive features of ‘Plus,’ al.ive body introduced a dedicated B2B eCommerce website catering to wholesale customers. Moreover, the brand employed the Functions solution to tailor the backend logic of Shopify, enhancing the customer experience, and streamlining the payment process.

Since upgrading, the company achieved over 1 million Australian dollars in revenue within four days of the Black Friday sales event. Taking advantage of the increased customer influx during the sales period, al.ive body boosted its customer conversion rate by 47% after implementing customizations aimed at simplifying the payment experience.

• Website: https://alivebody.com.au/
• Industry: Personal care
• Traffic: 26.9K/month
• Ranking: 34,956 (Australia) & 1,474,515 (Worldwide)

Upgrade to Shopify Plus today!

Above are 10 brands that have enhanced their eCommerce websites by upgrading from the core Shopify versions to the Plus version, seeking advanced solutions to streamline business processes and improve the customer experience. 

As a trusted partner for enterprises like Vinamilk, Suzuverse, SECOMM boasts a highly skilled technical team with profound knowledge of Shopify Plus.

Contact SECOMM or call the hotline to start upgrading your eCommerce website today!