According to The Business Research Company, the global pharmaceutical eCommerce market is projected to reach $732.3 billion by 2027. This represents a significant opportunity for pharmacies, healthcare service providers, or hospitals/clinics to implement eCommerce and reach a broader range of potential customers. To achieve this, building an online pharmacy on a professional platform is a great idea to address industry-specific challenges. 

Things to keep in mind when building an online pharmacy

When building a pharmacy eCommerce website, businesses must meet numerous criteria to ensure professionalism, safety, and legal compliance within this industry.

Intuitive user interface

The typical customer profile in the pharmaceutical eCommerce sector consists of individuals seeking to purchase medications, medical equipment, and other healthcare products for themselves, family, or friends.

Thus, the website interface needs to be visually appealing, and user-friendly, and prioritize colors such as blue or white to create a sense of safety and cleanliness. 

Other factors, such as layout, font choice, and imagery, should be carefully selected and coordinated to deliver the most professional user experience.

Bespoke features

When building an online pharmacy, beyond default eCommerce features, businesses should focus on developing the following features to address industry-specific needs:

• Prescription Medications: Provide prescription medications based on the doctor’s indications and instructions.
• Consultation Services from Doctors/Pharmacists: Offer health consultation services and online medical examinations on demand.
• Detailed Product Information Display: Furnish comprehensive information about products, including drug names, ingredients, indications, dosage, usage instructions, side effects, warnings, expiration dates, and prices.
• Usage Guidelines: Provide usage instructions and dosage adjustments for all medical products, about the advice of doctors/pharmacists.
• Online Medical Records: Store patient medical records and test results on the system’s information portal.

High security

An online pharmacy is a system that contains various crucial information including personal details, payment information, and the health status of customers. Therefore, the security system of the website needs to be built and deployed carefully to ensure the safety of customer data.

Compliance with legal regulations

Pharmaceutical eCommerce is a specialized business area subject to the regulations of the healthcare/pharmaceutical industry. eCommerce pharmaceutical businesses need to comply with these regulations to ensure that their operations are legal and safe for customers.

Below are some key legal regulations that e-commerce pharmaceutical businesses need to adhere to in Vietnam:

• Pharmaceutical Law: The Pharmaceutical Law regulates the conditions for pharmaceutical business, including requirements for pharmaceutical business licenses, facilities, equipment, personnel, and drug quality.
• Decree 54/2017/NĐ-CP: Decree 54/2017/NĐ-CP provides detailed regulations on pharmaceutical business activities.
• Circular 07/2018/TT-BYT: Circular 07/2018/TT-BYT guides the advertising of drugs, drug ingredients, medical equipment, and cosmetics.
• Circular 04/2016/TT-BYT: Circular 04/2016/TT-BYT guides state management of the pharmaceutical profession.
• Circular 34/2018/TT-BYT: Circular 34/2018/TT-BYT guides state management of drugs and drug ingredients.

In addition, pharmaceutical eCommerce businesses also need to comply with other legal regulations, such as Cybersecurity Law, Consumer Protection Law, and eCommerce Law.

Top 5 eCommerce Platforms to build an online pharmacy

Although this industry has many challenges to deploy, businesses always have eCommerce platforms to create their online pharmacies. Here are the 5 leading platforms for building online pharmacy that businesses may consider.

BigCommerce

BigCommerce is a cloud-based eCommerce platform operating on the Software as a Service (SaaS) model, enabling businesses to create and manage online stores.

Currently, BigCommerce offers four main solutions, including

Pros:

• Easy to use: BigCommerce is designed to be user-friendly with a drag-and-drop builder to help businesses create and manage online stores easily without the need for technical skills.
• Multi-channel support: BigCommerce allows pharmaceutical businesses to operate across multiple platforms, including eCommerce websites, social media pages, and online marketplaces.
• Security compliance: BigCommerce is committed to adhering to high-level security standards and protects customer personal information and transaction data.
• Pharmaceutical solutions: BigCommerce offers a variety of features and interfaces specifically designed for the pharmaceutical industry.

Cons:

• Ongoing costs: As a SaaS, BigCommerce requires monthly or annual fees for usage. The value of these fee packages may increase depending on the scale of the business and transaction fees per order.
• Limited customization: While BigCommerce allows customization of eCommerce websites, it limits deeper customization. This could be an issue for businesses with specific customization requirements, such as in the pharmaceutical industry.
• Limited scalability: While BigCommerce can scale, for large businesses or those planning rapid expansion in the future, it may be necessary to consider more specialized platforms to handle these needs.
• Platform dependency: Businesses will rely on BigCommerce’s ecosystem to maintain and update their online stores. This could be a concern if a business needs complete control over its system.

Some famous pharmaceutical eCommerce businesses currently utilizing BigCommerce include Victoria Health, Molton Brown, LARQ, and Zyppah.

Shopify

Shopify is a SaaS eCommerce platform established in 2006. To date, Shopify has rapidly become one of the leading platforms in the eCommerce industry, supporting thousands of businesses worldwide to initiate and grow their online ventures.

The cost to use the Shopify platform is quite diverse, including these three solutions:

In addition, Shopify provides eCommerce solutions tailored to businesses with different needs and wants, such as:

• Starter: $5/month, leveraging payment features through social networks and messaging apps for businesses.
• Retail: $89/month, includes employee management features, inventory tracking, and loyalty programs for retail stores.
• Commerce Components: Custom pricing, offering third-party modules for integration into the eCommerce website.
• Shopify Plus: Custom pricing, designed for large enterprises.
• Shopify Hydrogen: Custom pricing, for businesses to deploy Headless Commerce.

Learn more: Top 5 benefits of Headless Commerce 

Pros:

• Easy to use: Shopify is designed with an intuitive user interface, allowing non-technical users to easily create online stores.
• Diverse pricing plans: Shopify offers a wide range of choices for businesses, catering to small, medium, startup, and large enterprises with various customization needs.
• Data Security: Shopify adheres to important security standards such as PCI DSS (Payment Card Industry Data Security Standard) to keep customer’s personal and healthcare data safe.
• Extensive Feature Set: Shopify provides many features and extensions to meet the needs of building eCommerce websites for various industries, including the pharmaceutical sector.

Cons:

• Ongoing costs: Similar to BigCommerce, Shopify requires monthly or annual fees for service usage, and costs can escalate over time due to transaction fees, expansion of features, etc.
• Limited Customization: Shopify offers a certain level of customization for basic packages like Basic, Shopify, Advanced, Retail, and Starter. If a business requires a highly customized eCommerce website, additional fees must be paid to use other solutions or consider alternative platforms.
• SEO Limitations: While Shopify supports basic SEO optimization, there are some limitations in terms of more advanced SEO optimization and custom URL management.

Healthcare, pharmaceutical, and medical businesses using Shopify include Dr.Axe, 310 Nutrition, Hiya, and BUBS Naturals.

StoreHippo

StoreHippo is a SaaS eCommerce platform established in 2014 in India. Over the years, this platform has consistently updated its technologies to meet the website-building needs of businesses, particularly those in the pharmaceutical eCommerce sector.

Similar to other SaaS platforms, StoreHippo offers a variety of solutions to choose from:

Pros:

• Easy to use: StoreHippo is designed with a user-friendly interface, making it quick and easy for users to create online stores.
• Custom solutions for pharmaceutical eCommerce: StoreHippo provides dedicated solutions for various industries, including online pharmacies.
• Continuous Updates: To address specific functions for each industry, StoreHippo has consistently improved and updated the latest technologies in e-commerce, such as Headless Commerce, PWA, Angular JS, etc.

Cons:

• Limited customization: Although StoreHippo allows businesses to customize their eCommerce website interface, it still limits deeper customization compared to other eCommerce platforms.
• Limited image size: StoreHippo has limitations on the size of images that businesses can upload and use in their online stores.
• Community and Support Limitations: In comparison to larger e-commerce platforms like Shopify, Magento, or BigCommerce, StoreHippo has a smaller user community and customer support, which may slow down the resolution of technical issues or support requests.

Some brands that built their online pharmacy with StoreHippo include WoundProfessional, Kunooz, and On A Healthy Note.

WooCommerce

WooCommerce is an open-source eCommerce plugin developed for the WordPress platform, one of the most popular content management systems (CMS) globally. WooCommerce enables businesses to turn their WordPress websites into online stores or integrate eCommerce features into existing websites.

The license fee of WooCommerce depends on the complexity of each project, averaging around $1,000 for a basic eCommerce website and $10,000 for a more advanced eCommerce website.

Pros:

• Free to use: WooCommerce is an open-source platform, so it is entirely free to use and customize. However, associated costs such as hosting, domain, themes, functionality systems, and maintenance should be considered.
• Easy to use: WooCommerce is deeply integrated into WordPress, making the installation and management of online stores straightforward. Users familiar with WordPress will find WooCommerce’s interface user-friendly.
• Third-party integration:  WooCommerce has a large development community and supports integration with various third-party applications and services, including features tailored for pharmaceutical eCommerce
• High customization: Businesses can customize the eCommerce website interface using both free and premium themes. WooCommerce also allows businesses to design their interface to reflect their brand.

Cons:

• WordPress dependency: WooCommerce is essentially a plugin for WordPress, meaning businesses must use the WordPress platform to use WooCommerce. This dependency can lead to challenges such as inconsistent support, slow data retrieval, conflicts between updates, etc.
• Complex customization: While WooCommerce allows customization, implementing complex customizations or integrating specific features may be time-consuming and require high technical skills or support from developers.
• Limited scalability: WooCommerce often faces difficulties in handling large online stores with thousands of products and high traffic.

Brands using WooCommerce to build online pharmacy include Dr. Scholl’s, myLAB Box, Superdrug Health Clinics, and Apothecanna.

Adobe Commerce (Magento)

Adobe Commerce, formerly known as Magento Commerce, is a professional and widely used eCommerce system. Adobe Commerce is part of the Adobe Experience Cloud product line and is designed to assist businesses in building eCommerce websites.

Currently, Adobe Commerce provides businesses with two main versions:

• Adobe Commerce (Magento Commerce): This is the premium version of Magento designed for large enterprises, offering two options: on-premise and on-cloud.
• Magento Open Source: Formerly known as Magento Community Edition, this is the open-source and free version of Magento.

Pros:

• High Scalability: The Magento platform is built with high scalability, allowing businesses to add features and integrate third-party applications as needed.
• High Security: Adobe Commerce prioritizes security, ensuring that customer data and payments are protected securely.
• High customization: All versions of Adobe Commerce have flexible customization capabilities, addressing the complex requirements of various industries, particularly in the pharmaceutical eCommerce sector.
• Adobe Experience Cloud Ecosystem: If a business is using other Adobe products such as Adobe Analytics or Adobe Marketing Cloud, they can integrate them with Adobe Commerce to create a comprehensive system for customer experience.

Cons:

• High initial costs: Adobe Commerce has a higher development cost compared to other eCommerce platforms, making it preferred by medium and large businesses with complex eCommerce systems or high customization needs.
• Require high technical skills: Adobe Commerce is developed using the PHP programming language, which is relatively complex, requiring technical personnel with expertise and experience to develop projects correctly and effectively.
• Long deployment time: Deploying Adobe Commerce may take more time, especially for highly customized or complex eCommerce websites.

This list is just a few examples for businesses to reference; there are many other robust eCommerce platforms that businesses can consider based on specific needs and available resources. 

With extensive experience in implementing eCommerce for clients in various countries, SECOMM understands the challenges and difficulties businesses face during the deployment of pharmaceutical eCommerce.

Contact SECOMM now or call the hotline at 02871089908 today for a free consultation.