Adobe Commerce is an open-source eCommerce platform designed specifically for businesses ranging from medium to very large scales with high growth and significant customization and scalability needs.

Adobe Commerce has two versions, including:

• Magento Open Source: The free version, deployed and managed on the business’s servers.
• Adobe Commerce Cloud: The paid version, is deployed and managed on the cloud by Adobe.

According to reports from W3Techs and Adobe Commerce, as of July 2023, there are a total of over 367,000 eCommerce websites using Magento and Adobe Commerce. Among them, Magento holds about 5% of the global eCommerce market share, and Adobe Commerce holds about 3% of the global eCommerce market share.

See more: What is Adobe Commerce? Should we use Adobe Commerce?

Here is a list of 10 famous international brands and 10 famous brands in Vietnam currently using Adobe Commerce.

HP

HP is a multinational IT company based in Palo Alto, California, specializing in the development of personal computers, printers, and related supplies, as well as 3D printing solutions.

HP deployed its first Magento Open Source 1 (formerly known as Magento Commerce) website in Thailand and Indonesia in 2013. When opening stores in China, they decided to switch to the Adobe Commerce version to support customers searching for products globally.

With Adobe Commerce, HP can further optimize the shopping experience and implement new features more quickly, helping the business achieve its eCommerce goals.

• Website: https://www.hp.com/ 
• Platform Used: Adobe Commerce
• Industry: Consumer Electronics
• Traffic: 61.7M/month
• Ranking: 624 (United States) & 736 (Global)

ASUS

ASUS is an abbreviation for Asus Software Unit Systems, a multinational conglomerate headquartered in Taiwan, specializing in the manufacturing of electronic products and computer hardware. ASUS was founded in 1989 and is currently one of the world’s largest computer manufacturers.

ASUS aimed to have a unified platform for both B2B and B2C eCommerce, so the business chose Adobe Commerce for its flexibility in integration, high customization, and streamlining of support processes.

• Website: https://www.asus.com/ 
• Platform Used: Adobe Commerce
• Industry: Consumer Electronics
• Traffic: 48.8M/month
• Ranking: 998 (Taiwan) & 2,375 (Global)

Hydro Flask

Hydro Flask is a brand of thermal flasks and water bottles established in 2009 in Seattle, Washington, USA. The brand is known for its high-quality, well-insulated, and visually appealing products.

Hydro Flask utilized Magento Open Source to build and develop its eCommerce website due to its ability to provide the necessary features and functionalities.

• Website: https://www.hydroflask.com/ 
• Platform Used: Magento Open Source
• Industry: Home & Living
• Traffic: 1.6M/month
• Ranking: 6,679 (USA) & 31,775 (Global)

Filson

Filson is an outdoor gear manufacturing company based in Seattle, Washington, USA. The company was established in 1897 by Charles Filson, a tailor and cobbler. Filson specializes in producing high-quality, durable products designed for outdoor activities such as camping, fishing, hiking, etc.

In 2022, Filson adopted Magento 2 to build its eCommerce website. With the microservices architecture of Magento 2, Filson can easily customize and scale its eCommerce website as needed.

• Website: https://www.filson.com/ 
• Platform Used: Magento Open Source
• Industry: Fashion
• Traffic: 1M/month
• Ranking: 11,546 (USA) & 55,840 (Global)

Alshaya Group

Alshaya is one of the major franchise operators globally, managing brands such as American Eagle Outfitters, H&M, Debenhams, Victoria’s Secret, Bath & Body Works, The Body Shop, Boots, and M.A.C in the United Arab Emirates (UAE). As shopping habits began to change, Alshaya gradually shifted towards developing its eCommerce sector and decided to choose Adobe Commerce to build its website in 2017.

“Thankfully, when COVID-19 hit, we had already built up the digital framework to launch new websites quickly. And because we had built our approach on the Adobe Commerce global reference architecture, we were able to leverage parent configurations rather than building new sites from scratch. With IT complexity removed from the equation, we were able to roll out the new sites in a matter of weeks.” – Marc van der Heijden, Chief Technology Officer, Alshaya Group.

• Website: https://www.alshaya.com/ 
• Platform Used: Adobe Commerce
• Industry: Retail
• Traffic: 681.7K/month
• Ranking: 747 (UAE) & 63,003 (Global)

Catbird

Catbird is a high-end jewelry brand established in 2004 in New York City, USA. The brand is known for its delicate and artistic designs. Catbird’s products are crafted from various materials, including gold, silver, gemstones, etc.

Catbird has utilized Adobe Commerce to build custom functionalities for the jewelry eCommerce industry, including notifications for available, and out-of-stock items, and advance delivery notices to ensure customers can view complete inventory. According to Ali Ahmed, the Founder of Imagination Media, “Like Catbird, Adobe Commerce is a truly robust, dazzling, and creative platform that allows us to build and create basically whatever we want because it is open and extensible”.

• Website: https://www.catbirdnyc.com/ 
• Platform Used: Adobe Commerce
• Industry: Jewelry
• Traffic: 487.6K/month
• Ranking: 20,501 (US) & 95,772 (Global)

DKNY

DKNY, short for Donna Karan New York, is a high-end fashion and apparel brand founded by designer Donna Karan in 1989. DKNY is known for its youthful, modern, and highly practical fashion products.

DKNY leveraged Magento to build its fashion eCommerce website in 2023. Thanks to the advantages of open source, DKNY prioritizes user interface personalization, showcasing its distinctive brand style, and providing advanced features such as intelligent product search, product previews, and product customization.

• Website: https://www.dkny.com/ 
• Platform Used: Magento Open Source
• Industry: Fashion
• Traffic: 258K/month

Ranking: 95,191 (US) & 173,066 (Global)

Volkswagen Classic Parts

Volkswagen Classic Parts is a part of the Volkswagen Group, responsible for supplying genuine replacement parts for classic Volkswagen vehicles. Volkswagen Classic Parts is headquartered in Wolfsburg, Germany, and operates in over 100 countries worldwide.

The eCommerce website for Volkswagen parts features around 60,000 accessories, catering to the needs of both new and seasoned Volkswagen enthusiasts, bringing joy to fans of classic Volkswagen vehicles.

Initially, Volkswagen used Magento Commerce 1 for several years and reaped significant benefits from this open-source platform. Recently, Volkswagen Classic Parts decided to upgrade to Adobe Commerce and utilize Adobe Experience Manager to further develop the brand in the eCommerce market.

• Website: https://www.volkswagen-classic-parts.com/ 
• Platform Used: Adobe Commerce
• Industry: Automotive
• Traffic: 155.1K/month
• Ranking: 12,821 (Germany) & 205,974 (Global)

Laybyland

Laybyland is a ‘Buy Now, Pay Later’ retail business for consumer electronics established by Stuart Duff in 2012 in Australia. After two years of operation, Laybyland realized that the current CMS system using Drupal was not meeting the operational requirements and struggled to handle the growing data volume.

Therefore, Laybyland chose SECOMM to migrate the website to a robust eCommerce platform like Magento Open Source. With over 10 years of operation, thanks to a unique business strategy—the exclusive Lay-by payment process allowing customers to customize the time and frequency of instalments when shopping online—and a professionally controlled eCommerce system by SECOMM, Laybyland expanded the ‘Buy Now, Pay Later’ retail system to two other major markets, the United States and New Zealand.

“SECOMM’s technical expertise allowed us to successfully overcome these development challenges and deploy a website that has performed exactly as we wanted from day one.” – Stuart Duff, CEO at Laybyland

• Website: https://www.laybyland.com.au/ 
• Platform Used: Magento Open Source
• Industry: ‘Buy Now, Pay Later’ Retail
• Traffic: 80.6K/month
• Ranking: 13,263 (Australia) & 641,341 (Global)

Covento

Covento is a young business in the renewable energy sector, operating in five countries: Denmark, Germany, Spain, the Netherlands, and France. At Covento, users can find the necessary spare parts/components for turbine models from various manufacturers and suppliers.

Jill Ashley Brandt, CEO of Covento, plans to leverage the continuous improvements of Adobe Commerce to make Covento more user-friendly for buyers and suppliers in the U.S. market, serving the goal of expanding the business.

• Website: https://covento.com/ 
• Platform Used: Adobe Commerce
• Industry: Energy
• Traffic: 27.1K/month
• Ranking: 52,014 (Australia) & 3,204,045 (Global)

Di Dong Viet

Di Dong Viet is a reputable brand in the field of electronic devices and a strategic partner of global technology conglomerates such as Apple, Samsung, OPPO, Sony, ASUS, and more.

By using Magento Open Source, Di Dong Viet has successfully built a high-quality eCommerce website with features such as product management, shopping cart, online payment, order management, and various other extended features to create a convenient online shopping experience for customers.

• Website: https://didongviet.vn/ 
• Platform Used: Magento Open Source
• Industry: Consumer Electronics
• Traffic: 4.5M/month
• Ranking: 281 (Vietnam) & 14,617 (Global)

CGV

CGV is one of the top 5 largest cinema chains globally and is a major film distributor and cinema chain in Vietnam, alongside Galaxy, Lotte Cinema, BHD Star Cineplex, and CineStar.

CGV has built an eCommerce website on the Magento Enterprise platform (the paid version of Magento, now known as Adobe Commerce) to meet the feature requirements suitable for large enterprises like CGV.

• Website: https://www.cgv.vn/ 
• Platform Used: Magento Enterprise (Adobe Commerce)
• Industry: Film
• Traffic: 2M/month
• Ranking: 600 (Vietnam) & 31,466 (Global)

Kids Plaza

Established in 2009, Kids Plaza is a major player in the eCommerce race in the Baby industry. Kids Plaza has deployed an eCommerce website on the Magento platform to efficiently manage a diverse and extensive product portfolio. The brand regularly runs promotional programmes such as gift shopping promotions, flash sales, buy 5 get 1 free, and loyalty point accumulation for attractive rewards.

This has contributed significantly to the increase in website traffic on every promotional occasion, and deploying Magento can enhance customization and scalability to handle sudden traffic increases. On average, the website receives about 1 million visits per month.

• Website: https://www.kidsplaza.vn/ 
• Platform Used: Magento Open Source
• Industry: Mother & Baby
• Traffic: 1.3M/month
• Ranking: 1,047 (Vietnam) & 54,186 (Global)

Hoang Phuc International

Hoang Phuc International is a high-end fashion retailer for Kappa, Ecko Unltd, Superga, Replay, and Staple, established in 1989. After three decades of traditional business development, the brand decided to transition to participate in the eCommerce market.

To successfully develop the current eCommerce website, Hoang Phuc has used and converted many platforms. As of now, the business is using the Magento platform – an open-source eCommerce platform specializing in eCommerce.

• Website: https://hoang-phuc.com/ 
• Platform Used: Magento Open Source
• Industry: Fashion
• Traffic: 248.3K/month
• Ranking: 3,602 (Vietnam) & 171,782 (Global)

Bach Long Mobile

Bach Long is one of the popular retailers of smartphones, tablets, and technology accessories in Vietnam. Similar to other consumer electronics retailers like CellphoneS, Di Dong Viet, Bach Long Mobile also chose the Magento platform to build their websites.

Therefore, the brand’s website has seen significant improvements in features, customization capabilities, and performance, helping the company attract more customers, grow its market share, and increase revenue and profits.

• Website: https://bachlongmobile.com/
• Platform Used: Magento Open Source
• Industry: Consumer Electronics
• Traffic: 197.3K/month
• Ranking: 5,472 (Vietnam) & 254,860 (Global)

On Off

On Off is a lingerie brand established in 2005 with a mission to bring daily comfort to everyone. 

On Off has chosen the Magento Open Source version, the free version of Magento, to build its eCommerce website to meet the company’s specific needs for features, customization capabilities, and system scalability.

• Website: https://onoff.vn/
• Platform Used: Magento Open Source
• Industry: Fashion
• Traffic: 156.9K/month
• Ranking: 7,196 (Vietnam) & 326,722 (Global)

EROPI

EROPI is another prominent jewelry brand in Vietnam, specialising in distributing various types of gold, silver, jewelry, gemstones, pearls, wedding jewelry, and feng shui jewelry. After many years of operation, the company has not only expanded its chain of stores nationwide but also developed an online sales channel to meet the shopping needs of customers.

The primary online channel that EROPI focuses on is the eCommerce website built on the Magento Open Source platform with superior customization capabilities. This allows EROPI to develop advanced features and flexible scalability, ensuring the long-term development goals of the business.

• Website: https://eropi.com/ 
• Platform Used: Magento Open Source
• Industry: Jewelry
• Traffic: 95.8K/month
• Ranking: 13,832 (Vietnam) & 602,063 (Global)

Baya

At first, the company was established in 2006 under the name Uma Furniture Supermarket and officially changed its name to Baya Furniture and Decoration Supermarket in 2019. Despite the name change, the brand still retains its core values and brings customers high-quality furniture with simple, elegant designs, in line with contemporary trends, featuring neutral colours, and each piece having its own beauty.

As of the current time, Baya’s website attracts nearly 100,000 visits per month, thanks to the proper investment in building an eCommerce furniture website with the open-source Magento platform. The website features an attractive, captivating interface that is user-friendly.

• Website: https://baya.vn/ 
• Platform Used: Magento Open Source
• Industry: Furniture
• Traffic: 76K/month
• Ranking: 7,544 (Vietnam) & 352,023 (Global)

Rohto Vietnam

Rohto is a well-known Japanese pharmaceutical and cosmetic brand established in 1899, specialising in manufacturing and selling eye care, skincare, lip care, hair care, cosmetics, pharmaceuticals, etc.

Rohto Vietnam’s eCommerce website is built on the Magento Enterprise version. Through Magento, the website is designed with an attractive and user-friendly interface, integrating features and customer support services to make shopping easier and more convenient.

• Website: https://shop.rohto.com.vn/ 
• Platform Used: Magento Enterprise
• Industry: Health
• Traffic: 69.7K/month
• Ranking: 24,537 (Vietnam) & 853,571 (Global)

Annam Gourmet

Annam Gourmet, born out of a deep passion for European cuisine by the founders of the Annam Group, has been a strong player in the Vietnamese market for over 20 years. The Annam Gourmet store chain has expanded significantly, offering imported high-quality products such as premium food, wine, beverages, and cosmetics.

While Annam Gourmet had an existing online presence, it was primarily used for brand development, and the effectiveness of eCommerce was not a primary focus. To ensure the website is fully developed and operates smoothly, Annam Gourmet chose SECOMM and strategic partner Synova to develop the eCommerce website on the Magento Open Source 2 platform.

• Website: https://shop.annam-gourmet.com/ 
• Platform Used: Magento Open Source
• Industry: Food & Beverage
• Traffic: 49.4K/month
• Ranking: 16,711 (Vietnam) & 643,508 (Global)

Here is a list of the top 20 eCommerce websites using the Adobe Commerce (Magento) eCommerce platform in both the international and Vietnamese markets.

Is the Adobe Commerce (Magento) development solution suitable?

With deep experience and the development of complex eCommerce systems for clients such as Changi Airport Group (Singapore), Trentham Estate (Australia), and The Warehouse (Vietnam), SECOMM understands the challenges in choosing a platform and implementing eCommerce that businesses are facing.

Contact SECOMM now or call directly on the hotline (028 7108 9908) for free advice on developing eCommerce on the Adobe Commerce (Magento) platform!

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