In the cloud infrastructure service market, there are many large enterprises, but the first name that comes to mind for large enterprises is AWS.

What is AWS?

AWS (Amazon Web Services) is a cloud solution developed by the “giant” Amazon, trusted by millions of businesses, including fast-growing startups, colossal corporations and top-tier government agencies.

At present, AWS provides a comprehensive array of over 200 fully-featured services, accessible from data centers scattered across the globe. These services encompass blockchain, cloud computing, DevOps, storage, backup, recovery, and more. 

According to estimates published by the Synergy Research Group, Amazon’s market share surged to 32% during the initial quarter of 2023, maintaining its lead in the global cloud infrastructure market and surpassing all other tech titans, including Microsoft Azure, Google Cloud, Alibaba Cloud, IBM Cloud, Salesforce, Oracle, and Tencent Cloud

Benefits of deploying AWS

Scalability

AWS provides flexible scalability, enabling businesses to adjust resources according to their needs, whether it involves scaling up to handle high traffic or accommodating growth, all without the need for investments in physical infrastructure.

Moreover, AWS offers effortless integration with various services and technologies through APIs and management tools. This allows AWS to seamlessly integrate its applications with third-party services and incorporate new technologies into the existing system.

Cutting-edge service

With AWS, businesses can leverage cutting-edge technologies to experiment and innovate more swiftly. Since its inception, AWS has consistently introduced novel technologies that businesses can utilize for their digital transformation.
For example:

Back in 2014, AWS led the way in serverless computing with the introduction of AWS Lambda, enabling developers to execute code without the need to provision or manage servers.

In 2017, AWS launched Amazon SageMaker, a managed machine learning service that empowers both developers and data scientists, regardless of their prior experience.

Security

AWS employs an end-to-end approach to secure and fortify its infrastructure, encompassing physical systems, operational systems, and software. AWS adheres to international security standards, offering compliance checks for rules and regulations such as:

• ISO/IEC 27001: The foremost international standard for information security management.
• ISO 9001: A quality management system standard developed and issued by the International Organization for Standardization.
• PCI DSS: A mandatory information security standard for businesses involved in storing, transmitting, and processing payment card data, overseen by five international payment organizations, including Visa, MasterCard, American Express, Discover, and JCB.

Furthermore, AWS extends support to various other security standards and compliance certifications such as CSA, ISO 27017, ISO 27018, SOC 1, SOC 2, SOC 3, and more.

Optimized Costs

AWS employs a pay-as-you-go payment model, allowing businesses to use resources as needed without overspending their budgets.

Furthermore, AWS has earned the trust of many large enterprises due to its optimized costs. For instance, when businesses commit to using an AWS service or a bundle of services up to a specific monetary threshold (measured in USD per hour) over a 1 or 3-year duration, AWS offers more cost-effective solutions than the On-Demand pricing.

Furthermore, businesses can receive volume-based discounts based on the amount of services and resources they utilize within AWS. For example, in the case of Amazon S3, pricing is tiered, meaning the more a business uses, the less it pays per GB.

AWS key services

AWS offers a range of cloud services, below are some key AWS services:

Amazon EC2

Amazon EC2 (Amazon Elastic Compute Cloud) is a flexible cloud computing service that provides virtual servers for running applications. It allows businesses to rent and manage virtual machines to meet their specific needs.

Use cases for Amazon EC2:

• Running cloud-based and on-premises applications: Amazon EC2 provides secure, reliable, high-performance, and cost-effective computing infrastructure to meet business needs.
• Scaling for High-Performance Computing (HPC) applications: Access infrastructure and compute power on-demand to run HPC applications faster and cost-effectively.
• Developing Apple platforms: Build, test, and validate macOS workloads on-demand. Access environments in minutes, dynamically adjust capacity as needed, and benefit from AWS’s pay-as-you-go pricing model.
• Training and deploying Machine Learning (ML) applications: Amazon EC2 offers a collection of computing services, network connectivity (up to 400 Gbps), and specialized storage to optimize price performance for ML projects.

Amazon Simple Storage Service (S3)

Amazon Simple Storage Service (S3) is a cloud storage service that enables businesses to easily store and access data with durability and high reliability.

Use cases for Amazon S3:

• Building a data lake: Run big data analytics, artificial intelligence, machine learning, and high-performance computing applications to unlock deep insights from your data.
• Backup and recovery of critical data: Meet Recovery Time Objectives (RTOs), Recovery Point Objectives (RPOs), and compliance requirements with S3’s robust replication features.
• Cost-effective data storage: Transition data storage to Amazon S3 Glacier storage classes to minimize costs, eliminate operational complexity, and gain new deep insights.
• Running cloud-native applications: Build rapidly deployable, highly mobile, and web-based cloud-native applications that can automatically scale to meet high-demand configurations.

Amazon Aurora

Amazon Aurora is a high-performance managed relational database service built with compatibility for MySQL and PostgreSQL, outperforming other relational database management systems.

Use cases for Amazon Aurora:

• Modernize enterprise applications: Operate enterprise applications like Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), supply chain, and payments with high availability and performance.
• Build SaaS applications: Support reliable, high-performance Software as a Service (SaaS) applications with the ability to scale version and storage capacity flexibly.
• Deploy globally distributed applications: Develop large-scale internet applications, such as mobile games, social networking apps, and online services, requiring scalability and recovery in multiple regions.
• Serverless technology applications: No need to manage capacity manually and only pay for the capacity used, with instant and detailed scalability to save up to 90% on costs.

Amazon DynamoDB

DynamoDB is a NoSQL database designed to handle high scalability and low-latency response time applications. Amazon DynamoDB is fully managed, serverless, and designed to run high-performance applications at any scale. 

Additionally, DynamoDB provides integrated security features, continuous backups, automatic multi-region replication, in-memory caching, and data loading and exporting tools.

Use cases for Amazon DynamoDB:

• Software application development: Build large-scale internet applications supporting super content user data and caching requirements with high synchronization and connectivity needs for millions of users and millions of requests per second.
• Create a media super data warehouse: Scale throughput and concurrency for media and entertainment workloads such as real-time live video streaming, and interactive content, while delivering lower latency with multi-region replication across AWS regions.
• Provide a seamless retail experience: Use design templates to deploy shopping carts, workflow tools, inventory tracking, and customer profiles. DynamoDB supports high-access events at a massive scale and can handle millions of requests per second.
• Scale gaming platforms: Focus on innovation without operational overhead. Build your gaming platform with player data, session history, and leaderboards for millions of users simultaneously.

Amazon RDS

Amazon RDS (Amazon Relational Database Service) is a managed relational database service for MySQL, PostgreSQL, Oracle, SQL Server, and MariaDB, designed to set up, operate, and scale relational databases in the cloud with just a few clicks.

Use cases for Amazon RDS:

• Build mobile and web applications: Support developing applications with high availability, throughput, and scalable storage capacity. Take advantage of flexible usage-based pricing policies to suit various types of application usage.
• Migrate to a managed database: Innovate and develop new applications with Amazon RDS instead of worrying about managing your own database, which can be time-consuming, complex, and costly.
• Escape from legacy databases: Free yourself from expensive commercial databases by migrating to Amazon Aurora. When you move to Aurora, you can scale, perform, and make your commercial database highly available at 1/10th the cost.

AWS Lambda

AWS Lambda is a serverless computing service that allows businesses to run code without the need to manage servers. AWS Lambda enables businesses to execute code when events occur, optimizing resource usage and reducing costs.

Use cases for AWS Lambda:

• Processing data at scale: Execute code at the capacity you need exactly when it’s required. Scale automatically to match your data volume and trigger custom events.
• Running interactive web and mobile backends: Combine AWS Lambda with other AWS services to create secure, stable, and scalable online experiences.
• Supporting powerful ML insights: Preprocess data before feeding it into your machine learning models. With access to the Amazon Elastic File System, AWS Lambda manages the scaling process and provides infrastructure to simplify scaling adjustments.
• Creating event-driven applications: Build event-driven functions to allow isolated devices to communicate easily with each other. Reduce costs by running applications at maximum demand without incidents or over-provisioning resources.

Amazon VPC

Amazon Virtual Private Cloud (Amazon VPC) allows businesses to define and launch AWS resources in a logically isolated virtual network, providing full control over the virtual network environment, including resource placement, connectivity, and security.

Use cases for Amazon VPC:

• Launching a simple website or blog: Enhance the security of your web application by enforcing rules for incoming and outgoing connections.
• Hosting multi-tier web applications: Define connectivity and network constraints between your web servers, application servers, and databases.
• Creating hybrid connections: Build and manage VPC networking compatible with AWS services and your on-premises resources.

Amazon Lightsail

Amazon Lightsail is an AWS service designed to simplify the deployment and management of applications and websites in the cloud environment. It offers an easy-to-use virtual private server with pre-configured containers, storage capacity, databases, snapshots, and more, all at an affordable monthly price.

Use cases for Amazon Lightsail:

• Launching a simple web application: Use pre-configured development stacks like LAMP, Nginx, MEAN, and Node.js to quickly and easily get your content online.
• Creating custom websites: Build and personalize your personal, e-commerce, or blog website in just a few clicks with pre-configured applications like WordPress, Magento, Prestashop, and Joomla.
• Building applications for small businesses: Kickstart your business software, such as file storage and sharing, backups, financial and accounting software, and more.
• Setting up a testing environment: Easily create, delete, and test development sandboxes and testing environments to experiment with new ideas without risk.

Amazon SageMaker 

Amazon SageMaker is a service for building, training, and deploying machine learning models for any use case with fully managed infrastructure, tools, and workflows.

The primary application of Amazon SageMaker is the development of practical machine learning applications, including product recommendations, personalization, smart shopping, robots, and voice-enabled devices.

In over 16 years since its establishment to date, AWS has provided cloud services to millions of customers worldwide with a global-scale operational experience. In the near future, AWS may continue to maintain its leading position in this over 60 billion USD market with a market share range of 32-34%.

To learn more about AWS and how to deploy AWS for your business, contact SECOMM or call the Hotline at (02871089908) for a free consultation.