Author: secommer
Publish date: 18/03/2024

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The Shopify Plus agencies in Australia are more than just experts in this eCommerce platform; they’re also dependable allies in your online business growth. The Australian eCommerce market has experienced significant expansion in recent years, so choosing the right Shopify Plus development partner is a pivotal strategic move. 

In this article, we’ll outline Australia’s top 10 premier Shopify Plus developers and the criteria for selecting the ideal partner for your eCommerce development project.

Read more: Top 10 Shopify Plus eCommerce websites in Australia

What is Shopify Plus?

Shopify Plus is an advanced eCommerce platform tailored for large enterprises that aim to expand their business operations and elevate their customers’ online shopping experience. It offers a robust infrastructure for building custom eCommerce websites and flexible scalability for seamless integration with third-party applications.

Moreover, the platform continuously evolves and enhances its exclusive solutions, empowering businesses to operate more efficiently and deliver an exceptional customer experience.

The 10 Leading Shopify Plus Agencies In Australia
Shopify Plus

Read more: 15 reasons to migrate to Shopify Plus

Why partner with Shopify Plus agencies?

This is an important question that many businesses often ask when starting their eCommerce projects. Below are some reasons why collaborating with a Shopify Plus development company:

Professional Expertise

Shopify Plus developers typically have teams of experts highly skilled in this platform. Most companies will participate in the Shopify Plus Partners program, receiving technical support, educational resources, commissions, and branding.

Moreover, these developers must demonstrate that they meet the standards to become official Shopify Plus partners. Therefore, collaborating with them will help businesses launch their eCommerce websites quickly while utilizing features and integrations to optimize business performance.

Cost and Time Optimization

Partnering with Shopify Plus agencies can save time and costs compared to independently building and managing an eCommerce website.

Collaboration becomes even more valuable when tight deadlines and rapid online store deployment are required. These developers already have the tools, processes, and experience to efficiently and swiftly deploy projects.

Ongoing Support

It is crucial to ensure smooth and stable website operation after launch. Shopify Plus developers often provide continuous support services after the project is completed.

This involves the ongoing maintenance and management of the website, along with technical assistance, to ensure seamless operation and constant alignment with Shopify Plus’s latest features.

Read more: Shopify Plus and Advanced: Which one is right for you?

The 10 Leading Shopify Plus Agencies In Australia
3 reasons for partnering with a Shopify Plus agency

Four criteria for choosing the right Shopify Plus agency in Australia

Partnering with any development company in Australia can greatly influence the success or failure of a Shopify Plus implementation project. Here are four key criteria to consider when seeking a suitable developer:

Shopify Plus Expertise

A thorough understanding and experience with this platform are essential when developing an eCommerce project with Shopify Plus. Therefore, this is the primary point to evaluate any potential development agency.

You must ensure that the chosen developer has the knowledge and skills to implement the Shopify Plus platform. They need a team of capable experts to build, customize, and optimize eCommerce websites based on specific.

Insight into the Australian eCommerce Scene

Designing and building a website with a customized shopping experience tailored to the needs of Australian consumers isn’t an easy task. This requires technical skills and expertise in the Shopify Plus platform and a deep understanding of how the Australian eCommerce market operates.

Therefore, developers need to understand the target audience, their shopping behaviours, legal regulations, and other factors related to the distinctive business culture in this country.

Client Testimonials

Evaluating feedback from previous clients can be valuable in the decision-making process. You can check reviews from various sources and clients to ensure objectivity and transparency. The Shopify Plus developer must have the necessary skills and experience to complete the eCommerce project as required.

Post-Deployment Support and Maintenance

When your Shopify Plus website is done and launched, you must pay attention to technical support and maintenance. That’s why should opt for a development agency dedicated to providing prompt support and ongoing maintenance after completing the project.

This ensures the website’s stability, swift resolution of technical glitches, and consistent security updates to keep the site current with the latest platform versions.

The 10 Leading Shopify Plus Agencies In Australia
4 things to keep in mind when choosing your true partner

Top 10 Shopify Plus Agencies in Australia

The continuous growth of the Australian eCommerce market has led to an increasing demand for collaboration with top-notch developers, especially those specializing in the Shopify Plus platform. Below are the top 10 Shopify Plus development companies in Australia:


With over 10 years of experience in the eCommerce industry, SECOMM is one of the trustworthy Shopify Plus developers in Australia. SECOMM can design and build Shopify Plus eCommerce websites, implement Headless Shopify Hydrogen, migrate platforms to Shopify Plus, and provide related services. 

Moreover, the company offers various custom solutions based on different technology platforms such as Magento, WordPress, WooCommerce, and commercetools. With a team of talented and professional experts, SECOMM ensures the success of eCommerce projects collaborating with Australian clients. Notable among these are Laybyland, Trentham Estate, The Rod Shop, and Seconds Deals.

The 10 Leading Shopify Plus Agencies In Australia

Drive Digital

Dive Digital provides eCommerce consulting services, UI/UX design, and Shopify website development. Its solutions optimise customers’ online shopping experiences and enhance business performance.


10SQ aims to become the leading Shopify Plus development company in Australia, making it easy for businesses to access specialized services for this platform. Here, businesses can find customized solutions to expand and enhance their eCommerce systems efficiently.

Aron Web Solutions

Aron gathers highly skilled eCommerce developers proficient in various platforms and technologies, including Shopify Plus. The company has expanded its operations to many countries beyond Australia, such as the United States, the United Kingdom, and India.

Clean Commit 

Clean Commit is a reliable partner with high expertise in developing and optimizing websites on the Shopify Plus platform. They are committed to providing effective and sustainable solutions for businesses.

Magneto IT Solutions

Magneto IT Solutions is a Shopify Plus developer with diverse industry experience. They offer customized and professional solutions to meet the specific requirements of businesses.


In Australia, Acidgreen is renowned as a leading developer of eCommerce websites, excelling in Magento and Shopify Plus. The team’s experience and expertise in open-source and SaaS platforms are sufficient to maintain the company’s position in the market

30 Acres

This company develops solutions for businesses in Australia and New Zealand looking to implement eCommerce with Shopify Plus. Additionally, they provide continuous support even after the project is completed.


Pipelabs’ solutions aim to deploy Omnichannel eCommerce on the Shopify Plus platform. Numerous projects’ success and positive reviews from previous clients attest to Pipelabs’ capabilities.

Moustache Republic

Moustache Republic is among the clients looking to implement Shopify Plus and BigCommerce. They provide solutions for eCommerce deployment based on these two platforms and offer seamless and efficient platform migration solutions.

The Final Words

The partners mentioned above are just a few of Australia’s skilled and trustworthy Shopify Plus developers. Choosing the most suitable partner to ensure your eCommerce objectives’ success and sustainable growth depends on your project’s specific requirements.

Start with Shopify Plus today with specialised solutions from SECOMM. Contact us or call (+84)28 7108 9908 for a free consultation!

Ready to Maximize Your eCommerce Potential? Let’s talk

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15 Brands Adopt International Expansion With Shopify Plus Part 3

Welcome to the final installment of our three-part series on brands that have successfully embraced international expansion with Shopify Plus. In the previous parts, we explored the journeys of ten dynamic brands that leveraged Shopify Plus to navigate the complexities of global growth. In this concluding chapter, we turn our attention to five more outstanding brands: Ellana Cosmetics, Dollar Shave Club, Daniel Wellington, BONIA, and AIMER.

Dollar Shave Clubthuong-hieu-su-dung-shopify-plus


Dollar Shave Club (DSC) is a renowned American company that revolutionized the personal care industry with its subscription model for razors and personal care products.

Initially, DSC built its own custom eCommerce platform, which provided flexibility and high customization. While this allowed DSC to shape its business model in the digital landscape, managing and maintaining it became complex and resource-intensive over time. As technological solutions like Shopify emerged, offering features and tools that DSC could leverage, the company explored available solutions to integrate them into its existing system. After careful consideration, DSC transitioned to Shopify Plus to better support its profit growth and international expansion goals.

Through Shopify Plus, DSC operates and manages its subscription business model more effectively, integrating multiple applications within the Shopify ecosystem to optimize marketing campaigns and customer care. As a result, DSC reduced system maintenance resources by 40%, reached over 100 million global consumers through ShopApp, swiftly converted international stores to Shopify Plus within weeks instead of months, and increased conversion rates using Shopify’s applications.


Industry: Men Health

Traffic: 3.148M/month

Rank: #9,907 (USA) & #50,278 (Global)

Daniel Wellingtonthuong-hieu-su-dung-shopify-plus


Launched in Sweden in 2011, Daniel Wellington is known for its elegant, minimalist watch designs and superior quality. Before Daniel Wellington adopted Shopify, they faced significant operational challenges, particularly the complexity and cost of their current technology systems, which included an e-commerce platform lacking user interface from CommerceTools and Contentful as their chosen CMS platform. The development and rollout of new features were time-consuming and cumbersome, consuming substantial resources. Additionally, Daniel Wellington used an on-premise ERP system, which increased costs and complexity. With multiple stores and integrated systems, product changes took months or even years to implement, resulting in delayed time-to-market.

Since transitioning to Shopify Plus, all these issues have been thoroughly addressed. Website features that previously took months or even years to develop and launch now take only days or weeks. This practical approach allows for quicker decision-making and agile response based on market dynamics. Other notable outcomes include the rapid launch of 12 expansion stores, a 50% reduction in platform fees, and fewer resource expenditures on maintenance and development compared to before.


Industry: Fashion

Traffic: 2.773M/month

Rank: #78,900 (USA) & #63,785 (Global)



Established in 1974, BONIA has gradually become a prestigious and irreplaceable fashion brand in Southeast Asia. After making the strategic decision to transition from Adobe Commerce to Shopify due to previous challenges with product launch speed and website responsiveness, BONIA aimed to leverage its online presence for international expansion. Recognizing the need to provide personalized experiences for customers while maintaining a consistent brand identity across different markets, BONIA also sought to ensure that managing multiple websites wouldn’t burden its team with excessive time and costs.

Therefore, BONIA upgraded to Shopify Plus. This strategic move enabled BONIA to harness the expansive capabilities of Shopify Plus storefronts, allowing them to establish multiple online storefronts alongside their flagship Malaysian website. Leveraging this capability, BONIA seamlessly integrated themes and layouts from its Malaysian store while ensuring each new store exudes its own distinct charm and is localized to specific locations. This localization was achieved through customized adjustments tailored to each specific region. Shopify Plus’s organizational admin also played a crucial role, providing BONIA with a centralized command center for all its stores.

As a result, BONIA increased its overall revenue by 10% through expansion into Singapore and saw a 25% annual increase in website traffic.


Industry: Fashion

Traffic: 108,842/month

Rank: #27,473 (Malaysia) & #1,510,285 (Global)

Ellana Cosmeticsthuong-hieu-su-dung-shopify-plus


In 2007, Ellana Cosmetics was founded with the goal of helping global consumers achieve better skin and improve their skincare knowledge. Recognizing the opportunity to reach more customers online, the brand initially started with a basic HTML website, then moved to Adobe Commerce and later WooCommerce. However, Ellana Cosmetics was dissatisfied with the results these platforms provided. The lack of robust data management tools made it difficult to personalize customer experiences across different markets, resulting in significant online sales losses.

Ellana Cosmetics switched to Shopify when their e-commerce marketing efforts were still in their infancy in the Philippines. This allowed Ellana to strengthen its technological foundation and accelerate growth and efficiency by upgrading to Shopify Plus shortly thereafter. The company leveraged various solutions to optimize managing multiple expanded storefronts, including Shopify Flow. As a result, the average order value increased by 17%, payment failure rates decreased by 40%, and online revenue increased by 50%.


Industry: Cosmetics

Traffic: 88,075/month

Rank: #61,563 (Philippines) & #2,754,014 (Global)



Founded in 1993, AIMER is one of the leading lingerie brands in China. With over 20 years of experience in designing and creating premium and luxurious lingerie, AIMER takes pride in its continuously evolving creative design team, which has developed more than 400 new products under its five main brands: AIMER, imi’s, LA CLOVER, AIMER Men, and Aimer Kids. Supported by these innovative products, AIMER has established an international presence far beyond its homeland, including regions such as North America, Europe, and the Middle East.

International sales are a crucial part of AIMER’s development strategy. However, the brand faced challenges regarding customization, taxation, and compliance with tax rules. AIMER migrated its platform to Shopify Plus, leveraging its customization capabilities to meet the needs of customers in international markets.

Additionally, utilizing Shopify Plus’s Avalara tax automation feature helped AIMER automatically calculate taxes based on the customer’s international address. Instead of manually calculating taxes, Shopify Plus accurately computed taxes for each order based on the latest tax regulations of the target market and automatically added taxes to the final checkout page, ensuring transparency in tax costs for consumers.

As a result, AIMER saw a 105% increase in monthly site visits, a 57% increase in monthly conversion rates, and a 62% increase in monthly page views.


Industry: Fashion

Traffic: 32,449/month

Rank: #51,992 (Hong Kong) & #1,948,207 (Global)

Final Words

In this final part of our series, we’ve delved into the inspiring journeys of Ellana Cosmetics, Dollar Shave Club, Daniel Wellington, BONIA, and AIMER. These brands exemplify how leveraging Shopify Plus can transform the challenges of international expansion into opportunities for growth and success.

As we conclude our series, it is evident that the journey to international expansion is complex but highly rewarding with the right tools and strategies. For brands looking to embark on this path, the experiences of 15 success stories will provide valuable insights and inspiration.

Need a deep consultation? Contact SECOMM for free!

thương hiệu quốc tế sử dụng shopify plus
15 Brands Adopt International Expansion With Shopify Plus Part 2

In Part 2 of our series, we delve into the journeys of Oh My Cream, Koh, LSKD, Glamlite, and GIVA. Each of these brands brings unique offerings to the global market, from skincare and household products to activewear and gourmet cosmetics. We explore how these companies have navigated the complexities of international expansion, overcoming challenges and seizing opportunities with the support of Shopify Plus.

GIVAthương hiệu quốc tế sử dụng shopify plus


GIVA is India’s leading brand for providing luxurious and elegant gold and silver jewelry at affordable prices. Since its launch in 2019, the brand has been loved by both domestic and international customers. Consequently, within just four years, the company achieved remarkable growth, leading to the need for a more robust eCommerce system.

Initially, GIVA’s D2C system operated on Shopify, but to handle the large and increasing volume of transactions, the company upgraded to Shopify Plus. Through Shopify Plus, GIVA quickly launched additional stores in the USA and Sri Lanka, and also set up an expansion store for its sub-brand, AVNI.

GIVA leveraged the exclusive Shopify Plus feature, organizational admin setting, to seamlessly and efficiently perform actions across multiple stores, rather than managing each store individually. As a result, GIVA experienced a 100% year-over-year revenue increase compared to 2021, a 193% increase in its global customer base from April 2021 to April 2022, and reached customers in three different geographical regions.


Industry: Jewelry

Traffic: 7.160M/month

Rank: #1,523 (India) & #21,585 (Global)

LSKDthương hiệu quốc tế sử dụng Shopify Plus


Founded in 2007, LSKD (short for ‘Loose Kid’) is an Australian-based apparel brand specializing in high-quality athletic wear with a street style and a focus on fitness functionality. Although LSKD began as a wholesaler, it has since reinvented itself as a vibrant consumer-oriented brand with online retail at the core of its operations. The company has also made a name for itself in physical retail, opening several stores both domestically and internationally.

As LSKD planned its international expansion into the United States, the brand aimed to ensure a highly personalized customer experience. Despite having a system capable of serving shoppers in multiple countries, LSKD needed a more flexible and easily manageable system. Consequently, LSKD transitioned to Shopify Plus and used the expansion store feature to quickly and easily create a new store targeting the US market. Using the online store in the US as a springboard, LSKD opened a physical store in San Diego and pop-up shops at sports events nationwide. All these operations were smoothly run on Shopify POS.


Industry: Fashion

Traffic: 2.112M/month

Rank: #1,182 (Australia) & #70,075 (Global)

Oh My Creamthương hiệu quốc tế sử dụng Shopify Plus


Oh My Cream is a French cosmetics brand founded in 2012, with an omnichannel strategy as its core focus. Oh My Cream currently operates both physical stores and an eCommerce website. As of now, the company has expanded internationally with over 20 retail stores, including two in London, and a bilingual website.

To customize and optimize the omnichannel experience, Oh My Cream implemented Shopify Plus. The unique and superior omnichannel features of Shopify Plus met Oh My Cream’s expectations. Additionally, Oh My Cream transitioned its outdated payment system to Shopify POS to collect more comprehensive customer data. After optimizing the omnichannel experience with Shopify Plus, Oh My Cream increased the average customer lifetime value by 50%, the average basket value by 25%, and enhanced data collection to implement a loyalty program.


Industry: Cosmetics

Traffic: 602,976/month

Rank: #7,537 (France) & #180,940 (Global)

Glamlitethương hiệu quốc tế sử dụng Shopify Plus


Glamlite, a cosmetics brand founded in 2018 in Los Angeles, is renowned for its colorful lipsticks and eyeshadow palettes. Glamlite launched its e-commerce website using Shopify Plus from the beginning and initially sold products internationally. However, their growth rate was not promising due to high USPS shipping costs, long delivery times, and the inability to track international packages.

The lack of international tracking by USPS left Glamlite and their customers unaware of the whereabouts of shipments, with some customers never receiving their orders. Unsurprisingly, Glamlite’s customer retention rate and international sales were significantly lower than expected. However, after implementing Shopify Market Pro, Glamlite overcame these issues, resulting in:

  • 2.25 times growth in international sales
  • A 24% increase in the average order value of international sales
  • A 65% increase in conversion rates in the UK market
  • A 77% increase in conversion rates in the German market


Industry: Cosmetics

Traffic: 376,734/month

Rank: #56,604 (USA) & #316,746 (Global)

Kohthương hiệu quốc tế sử dụng Shopify Plus


Koh is a brand specializing in producing and supplying chemical-free, eco-friendly cleaning products. Two years after its establishment, Koh achieved $50 million in revenue. The eCommerce website was converting well but started to look outdated. The product line was also expanding, creating opportunities for upselling, cross-selling, and promotions that were not being fully utilized. Global expansion was also on the agenda, and Koh’s founder, Alexander, wanted a solution that would allow Koh to grow without limitations.

After operating on Shopify for some time, Koh decided to upgrade to Shopify Plus. The expansion store feature of Shopify Plus enabled Koh to scale seamlessly into new regions with custom payment tools to improve conversion rates. For example, Koh could customize the checkout process using third-party apps like Rebuy for comprehensive personalization, upselling, and cross-selling with A/B testing, and Klaviyo for better product recommendations. Finally, the Launchpad scheduling tool allowed the team at Koh to quickly set up and schedule promotional and sales events.


Industry: Home and Garden

Traffic: 371,270/month

Rank: #5,902 (Australia) & #310,539 (Global)

Final Words

The stories of Oh My Cream, Koh, LSKD, Glamlite, and GIVA showcased in Part 2 of our series exemplify the dynamic possibilities that emerge when innovative brands embrace Shopify Plus for international growth. From pioneering new markets to enhancing customer experiences through tailored eCommerce solutions, these brands have demonstrated resilience, creativity, and strategic foresight in their expansion efforts.

Stay tuned for Part 3 of our series, where we’ll uncover more success stories and strategies as brands continue to thrive with Shopify Plus on their path to global expansion.

What Is eCommerce Logistics (eLogistics)? Benefits + Drawbacks
What Is eCommerce Logistics (eLogistics)? Benefits + Drawbacks

In today’s rapidly evolving digital landscape, eCommerce logistics, or eLogistics, plays a pivotal role in the seamless operation of online retail. It encompasses the intricate processes of managing and delivering goods from suppliers to customers efficiently and effectively. As businesses worldwide increasingly embrace digital platforms for sales, understanding the fundamentals of eCommerce logistics becomes indispensable for optimizing operations and staying competitive in the dynamic marketplace.

1. What is eCommerce Logistics?

eCommerce logistics, often referred to as eLogistics, is the specialized process of managing and fulfilling online orders from the point of sale to delivery to the customer’s doorstep. Unlike traditional logistics, which primarily focuses on moving goods through physical stores or distribution centers, eCommerce logistics is tailored to the unique challenges and opportunities of the online retail environment. It encompasses a range of activities including order processing, inventory management, warehousing, packaging, and transportation logistics. The goal of eCommerce logistics is to ensure that products are delivered to customers swiftly, accurately, and cost-effectively, thereby enhancing customer satisfaction and optimizing operational efficiency for online merchants.

2. Components of eCommerce Logistics (eLogistics)

The eLogistics process includes some critical components. They work together to ensure that eCommerce businesses can fulfill orders accurately, efficiently, and on time, thereby meeting customer expectations and enhancing overall operational performance.

Order Processing:

This involves receiving and confirming orders placed on the eCommerce platform. It includes order verification, payment processing, and order entry into the system.

Inventory Management:

Efficient inventory management is crucial to eCommerce logistics. It involves tracking stock levels, monitoring inventory movements, and ensuring accurate stock counts to prevent stockouts or overstock situations.


eCommerce logistics often utilizes warehouses or fulfillment centers strategically located to facilitate quick order processing and shipping. Warehouses are organized to efficiently store and pick items for orders.


Packaging in eCommerce logistics involves selecting appropriate packaging materials, ensuring products are securely packed to prevent damage during transit, and sometimes includes branding for a positive customer experience.

Shipping and Transportation:

This component includes selecting the optimal shipping method (e.g., ground, air) based on factors like delivery speed and cost-efficiency. It also involves managing logistics partners or carriers for timely delivery.

Returns Management:

Handling returns is a critical aspect of eCommerce logistics. It includes processing returned items, assessing their condition, restocking inventory, and issuing refunds or exchanges as per the company’s policies.
Technology and Integration:

eCommerce logistics relies heavily on technology for automation and integration. This includes using inventory management systems, order management systems, and transportation management systems (TMS) to streamline operations and enhance efficiency.

Customer Service:

While not always considered a logistics component, customer service plays a vital role in eCommerce logistics by managing inquiries related to orders, tracking shipments, and resolving any issues that may arise during the fulfillment process.

3. Types of eCommerce Logistics (eLogistics)Types of eCommerce Logistics (eLogistics)

There are 4 common types of eLogistics. Each type of eCommerce logistics has its own advantages and challenges, and the choice depends on factors such as business size, product characteristics, target market, and strategic goals. Selecting the right logistics strategy is crucial for optimizing operational efficiency, enhancing customer satisfaction, and supporting business growth in the competitive eCommerce landscape.

3.1 Dropshipping

Dropshipping is a fulfillment method where the online retailer (the dropshipper) does not keep products in stock. Instead, when a customer places an order, the retailer forwards the order details and shipment instructions to a third-party supplier or manufacturer. The supplier then ships the product directly to the customer.

Dropshipping is advantageous because it eliminates the need for inventory storage and management, reducing upfront costs and risks for the retailer. However, it also means the retailer has less control over fulfillment and may face challenges in maintaining consistent product availability and quality.

3.2 Third-Party Logistics (3PL)

3PL providers offer outsourced logistics and supply chain management services to eCommerce businesses. These providers specialize in warehousing, order fulfillment, inventory management, shipping, and often additional services like reverse logistics (handling returns).

eCommerce businesses can benefit from partnering with a 3PL provider by leveraging their expertise, infrastructure, and established carrier relationships. This can lead to cost savings, improved efficiency in order fulfillment, and scalability as 3PL providers can handle fluctuations in order volume and seasonal peaks. However, businesses must carefully select a 3PL partner that aligns with their specific needs and standards for service quality.

3.3 In-House Fulfillment

In-house fulfillment involves eCommerce businesses managing their own logistics operations internally. This includes setting up and managing warehouses or fulfillment centers, hiring staff for picking, packing, and shipping orders, and overseeing the entire fulfillment process.

In-house fulfillment gives businesses greater control over the entire logistics chain, allowing for customization of processes and direct management of customer interactions. However, it requires significant upfront investment in infrastructure, technology, and manpower, as well as ongoing operational costs. Businesses opting for in-house fulfillment must also ensure they have the capability to handle fluctuations in demand and maintain service levels during peak periods.

3.4 Hybrid Model

Some businesses opt for hybrid logistics models that combine elements of dropshipping, 3PL services, and in-house fulfillment. For example, a business may use dropshipping for certain products or suppliers while managing warehousing and fulfillment for core or high-demand items.

Hybrid models offer flexibility and the ability to tailor logistics strategies to specific product lines or market conditions. However, managing multiple logistics models requires careful coordination and integration to ensure seamless operations and consistent customer experience.

4. Benefits of implementing eCommerce Logistics

Implementing eLogistics brings your business many benefits. By leveraging these benefits, you optimize the logistics operations to support growth, improve customer experiences, and maintain a competitive position in the online retail market.

Cost Efficiency:

By optimizing processes such as warehousing, inventory management, and shipping, eCommerce logistics helps reduce operational costs. This includes minimizing storage expenses, improving inventory turnover, and leveraging bulk shipping discounts.

Faster Delivery Times:

Efficient eCommerce logistics enable quicker fulfillment and shipping of orders. This not only enhances customer satisfaction but also meets the expectations for fast delivery set by major eCommerce platforms.

Improved Customer Satisfaction:

Timely and accurate order fulfillment contributes to higher customer satisfaction. eCommerce logistics ensure that orders are processed promptly, shipments are tracked effectively, and customers receive their purchases in good condition.

Operational Transparency:

Modern eCommerce logistics systems often include real-time tracking and reporting capabilities. This transparency allows businesses to monitor inventory levels, track shipments, and analyze performance metrics to optimize operations continually.

Integration with Technology:

eCommerce logistics systems integrate with advanced technologies such as automation, AI-driven analytics, and cloud-based platforms. These technologies streamline processes, reduce errors, and enhance overall operational efficiency.

Enhanced Flexibility:

eCommerce logistics provide flexibility in adapting to changing market demands and seasonal fluctuations. Businesses can adjust inventory levels, shipping methods, and distribution strategies dynamically to meet customer needs and market conditions.

5. Drawbacks of implementing eCommerce Logistics

Beyond the benefits that eCommerce logistics system can offer, there are some drawbacks to consider before applying logistics to eCommerce

Initial Setup Costs:

Setting up an effective eCommerce logistics system requires significant initial investment in infrastructure, technology, and personnel. This includes costs for warehouses or fulfillment centers, inventory management systems, transportation logistics, and training staff.

Complexity and Integration Challenges:

Integrating various components of eCommerce logistics, such as inventory management, order processing, and shipping systems, can be complex. Ensuring seamless integration often requires technical expertise and may involve compatibility issues with existing systems.

Dependency on Third-Party Providers:

Many eCommerce businesses rely on third-party logistics (3PL) providers for warehousing, fulfillment, and shipping. While this outsourcing can reduce operational burdens, it also introduces dependencies on external partners. Issues like service disruptions, communication gaps, and quality control concerns can arise, affecting overall service reliability.

Logistical Errors and Delays:

Despite technological advancements, logistical errors such as inventory discrepancies, shipping delays, and order inaccuracies can occur. These errors may lead to customer dissatisfaction, increased costs for returns and replacements, and potential damage to brand reputation.

Risk of Data Breaches:

eCommerce logistics involves handling sensitive customer data, including payment information and personal details. Protecting this data from cyber threats and data breaches is crucial but requires robust cybersecurity measures and compliance with data protection regulations.

Environmental Impact: The logistics and transportation involved in eCommerce can have a significant environmental impact, including carbon emissions from shipping vehicles and packaging waste. Implementing sustainable practices, such as optimizing delivery routes and using eco-friendly packaging, can mitigate these effects but may add to operational costs.

6. Tips for success eLogistics implementation

Understand Your Requirements:

Begin by assessing your business needs, including order volume, product characteristics, target market locations, and seasonal demand fluctuations. This understanding will guide your logistics strategy and help you choose the most suitable fulfillment model.

Choose the Right Logistics Partners:

Select reliable logistics partners or 3PL providers based on their expertise, track record, scalability, and ability to meet your specific requirements. Conduct thorough due diligence and consider visiting their facilities to ensure they align with your standards.

Invest in Technology:

Implement robust eCommerce and logistics management software that integrates order processing, inventory management, and shipping operations. Automation tools can streamline processes, reduce errors, and improve efficiency in fulfillment and customer service.

Automate Repetitive Tasks:
Implement automation for repetitive tasks such as order processing, inventory updates, and shipment tracking. Use robotic process automation (RPA) or software integrations to streamline workflows and reduce manual errors. Automation not only improves efficiency but also frees up resources to focus on strategic initiatives and customer-centric activities. Regularly review processes to identify opportunities for further automation and integration with your eCommerce platform and logistics systems.

7. Leading eLogistics company in the world

In the rapidly expanding world of eCommerce logistics, several key players stand out for their comprehensive services and innovative approaches. Companies like Amazon Logistics, FedEx Supply Chain, and UPS have reshaped the landscape with their extensive networks and advanced technologies.

Amazon LogisticsAmazon Logistics

Known for its robust fulfillment network, Amazon Logistics leverages cutting-edge technology to offer fast and reliable shipping services to customers worldwide. Amazon’s fulfillment centers are strategically located, facilitating quick delivery times and efficient order processing. Their integration with Amazon Prime ensures premium shipping options and customer loyalty benefits, setting them apart in the eCommerce logistics sphere.

FedEx Supply ChainFedEx Supply Chain

FedEx Supply Chain specializes in providing end-to-end supply chain solutions tailored to eCommerce businesses. They offer warehousing, fulfillment, transportation, and reverse logistics services, supported by advanced analytics and technology-driven solutions. FedEx’s global network and commitment to innovation make them a preferred partner for businesses seeking scalable logistics solutions.


UPS is renowned for its extensive transportation and logistics capabilities, including parcel delivery, freight forwarding, and supply chain management services. UPS offers customizable logistics solutions designed to optimize efficiency and meet specific business needs. Their focus on sustainability and technological innovation, such as UPS My Choice and advanced tracking systems, enhances transparency and reliability in eCommerce logistics.

Final Words

eCommerce Logistics contributes to the success of online businesses by ensuring efficient order fulfillment, timely delivery, and enhanced customer satisfaction. From managing inventory and processing orders to optimizing shipping routes and leveraging technology, every aspect of eLogistics contributes to operational excellence in the digital marketplace.

A key takeaway from this article is the critical importance of selecting the right logistics partner. By partnering with a logistics provider that aligns with your specific business needs, you can streamline operations, mitigate logistical challenges, and position your eCommerce venture for sustained success.

SECOMM team has extensive experience of eCommerce in many APAC markets like Vietnam, Australia, NewZealand, HongKong and Singapore. We can help you apply logistics to eCommerce, optimize your customer shopping experience, streamline checkout, and more to make your eCommerce empire shine!

Contact us today for free consultation!

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What is Sustainable eCommerce? How to Become a Responsible Merchant?

eCommerce has become an integral part of our daily lives, offering unparalleled convenience and access to a vast array of products. However, as the industry continues to grow, so does its environmental footprint. From excessive packaging waste to carbon emissions from shipping, the environmental impact of eCommerce cannot be ignored. This brings us to the concept of sustainable eCommerce—a transformative approach that seeks to minimize the negative environmental effects of online retail while promoting ethical business practices.

Sustainable eCommerce is not just a trend; it’s a response to the increasing consumer demand for environmentally friendly and socially responsible products. A survey shows that 72% of respondents reported that they were actively buying more environmentally friendly products than they did five years ago, while 81% said they expected to buy even more over the next five years.

In this blog, we will delve into the essence of sustainable eCommerce, explore its importance, examine the growing demand for it, and provide practical steps on how you can become a responsible merchant.

What is sustainable eCommerce?

Sustainable eCommerce refers to the practice of conducting online business in a way that minimizes environmental impact and promotes social responsibility. At its core, it involves making mindful decisions at every stage of the business process, from product sourcing and manufacturing to packaging, shipping, and customer engagement. The goal is to reduce the carbon footprint, minimize waste, and ensure that ethical standards are upheld throughout the supply chain.

Key components of sustainable eCommerce

There are some common components in the eCommerce sustainability, including:

2.1 Eco-Friendly Products

Offering products that are made from sustainable materials, are biodegradable, or have a lower environmental impact is crucial. This means choosing materials that are renewable, such as organic cotton or bamboo, over conventional materials that may deplete natural resources or cause pollution. Additionally, promoting products that are ethically sourced ensures that they are produced under fair labor conditions, respecting workers’ rights and contributing to social sustainability.

2.2 Sustainable Packaging

Sustainable packaging involves using materials that can be recycled, are biodegradable, or are made from recycled content. For instance, using cardboard boxes made from recycled paper or packing peanuts that are biodegradable can greatly reduce the environmental footprint. This approach not only minimizes waste but also appeals to environmentally conscious consumers.

2.3 Energy Efficiency

Reducing energy consumption in the warehousing and logistics aspects of eCommerce is another critical component. This can be achieved by:

  • Using Renewable Energy: Powering warehouses and offices with solar, wind, or other renewable energy sources.
  • Optimizing Delivery Routes: Using route optimization software to minimize fuel usage and emissions during delivery.
  • Investing in Energy-Saving Technologies: Implementing LED lighting, energy-efficient HVAC systems, and other technologies that reduce overall energy consumption.

2.4 Waste Reduction

Minimizing waste throughout the entire eCommerce process is essential. This involves:

  • Efficient Inventory Management: Using systems that prevent overstocking and reduce the likelihood of unsold goods going to waste.
  • Recycling Programs: Implementing robust recycling programs in warehouses and encouraging customers to recycle packaging materials.
  • Designing Durable Products: Creating products with a longer life cycle, which reduces the need for frequent replacements and lowers the overall waste generated.

2.5 Ethical Business Practices

Ensuring that all business practices are ethical and transparent is fundamental to sustainable eCommerce. This includes:

  • Fair Labor Practices: Treating all employees and suppliers fairly, ensuring safe working conditions, and providing fair wages.
  • Supporting Fair Trade: Sourcing products that adhere to fair trade principles, which support better prices, decent working conditions, and fair terms of trade for farmers and workers in developing countries.
  • Transparency: Being open and honest with consumers about the sustainability efforts and practices of the business. This can build trust and loyalty among customers who value ethical and responsible business operations.

By integrating these key components to strategies, eCommerce businesses can significantly reduce their environmental impact, support social responsibility, and meet the growing demand from consumers for more sustainable and ethical products.

Why is eCommerce sustainability important?

Understanding the importance of eCommerce sustainability is crucial for businesses looking to thrive in today’s market. Here are several reasons why adopting sustainable practices in eCommerce is vital:

3.1 Environmental Impact

The environmental impact of traditional eCommerce practices is significant. From the excessive use of plastic packaging to the carbon emissions from shipping and logistics, the eCommerce industry contributes to environmental degradation. By adopting sustainable practices, businesses can significantly reduce their carbon footprint, decrease pollution, and help conserve natural resources. Sustainable eCommerce practices, such as using eco-friendly packaging and optimizing delivery routes, play a vital role in mitigating the industry’s environmental impact.

3.2 Consumer Behavior

Consumer behavior is shifting towards sustainability. More and more customers are becoming environmentally conscious and prefer to purchase from brands that align with their values. Studies show that a growing number of consumers are willing to pay a premium for products that are sustainably produced and packaged. By adopting sustainable practices, eCommerce businesses can meet this demand, attract a broader customer base, and enhance customer loyalty. Being a responsible and eco-friendly brand can also differentiate a business in a crowded market.

3.3 Business Benefits

Sustainable eCommerce practices can lead to significant business benefits. These include cost savings from reduced waste and energy consumption, improved brand reputation, and increased customer loyalty. Businesses that prioritize sustainability can also access new markets and opportunities, such as partnerships with other eco-friendly brands and certifications that can enhance credibility. Additionally, sustainable practices can lead to innovation, as companies find new ways to reduce their environmental impact and improve efficiency.

3.4 Regulatory Compliance

Governments and regulatory bodies are increasingly implementing stricter environmental regulations. Businesses that do not comply with these regulations risk facing fines, penalties, and damage to their reputation. By adopting sustainable practices, eCommerce businesses can stay ahead of regulatory changes, ensure compliance, and avoid potential legal issues. Proactively embracing sustainability also positions businesses as leaders in their industry, setting an example for others to follow.

3.5 Long-Term Viability

Sustainability is essential for the long-term viability of businesses. As natural resources become scarcer and environmental issues become more pressing, companies that do not adopt sustainable practices may face higher costs and supply chain disruptions. By integrating sustainability into their business model, eCommerce companies can ensure they are resilient to future challenges and are better prepared for a changing market landscape. Sustainable practices also contribute to a positive corporate image, which can attract investors and stakeholders who prioritize responsible business operations.

How to become a sustainable eCommerce business

Becoming a sustainable eCommerce business involves implementing practices that minimize environmental impact and promote social responsibility. Here are key steps to help you achieve sustainability:

4.1 Optimize Supply Chain

Optimizing your supply chain is crucial for sustainability. This involves sourcing materials and products from suppliers who adhere to ethical and environmental standards.

  • Ethical Sourcing: Choose suppliers that provide eco-friendly materials, such as recycled or renewable resources. Ensure that these suppliers follow fair labor practices and maintain high environmental standards.
  • Local Suppliers: Whenever possible, source products locally to reduce the carbon footprint associated with long-distance transportation.
  • Supplier Audits: Regularly audit your suppliers to ensure they comply with your sustainability criteria and make improvements where necessary.

4.2 Optimize Shipping Strategy

Shipping is a significant contributor to the environmental footprint of eCommerce. Optimizing your shipping strategy can help reduce emissions and improve efficiency.

  • Route Optimization: Use software to plan the most efficient delivery routes, reducing fuel consumption and emissions.
  • Eco-Friendly Shipping Options: Offer customers eco-friendly shipping options, such as slower shipping methods that are less carbon-intensive.
  • Carbon Offsetting: Invest in carbon offset programs to compensate for the emissions generated by shipping activities. This can include projects like reforestation or renewable energy initiatives.

4.3 Offer Recyclable Packaging

Packaging is a major source of waste in eCommerce. Switching to recyclable packaging can significantly reduce environmental impact.

  • Sustainable Materials: Use packaging materials that are recyclable, biodegradable, or made from recycled content, such as cardboard, paper, or compostable plastics.
  • Minimal Packaging: Design packaging to be minimal yet protective, reducing the amount of material used.
  • Customer Education: Include clear instructions on how customers can recycle or dispose of packaging materials responsibly. You can also encourage customers to reuse packaging for other purposes.

4.4 Join Environmental Charities

Supporting environmental charities and initiatives can enhance your sustainability efforts and demonstrate your commitment to making a positive impact.

  • Partnerships: Partner with environmental organizations to support projects like reforestation, conservation, or clean energy. This not only contributes to environmental sustainability but also enhances your brand image.
  • Donations: Allocate a portion of your profits to donate to environmental causes. Publicize these efforts to show customers that their purchases contribute to a greater good.
  • Employee Engagement: Encourage your employees to participate in environmental volunteer activities and promote sustainability within your organization.

By implementing these strategies, your eCommerce business can significantly reduce its environmental impact, meet the growing demand for sustainable practices, and build a loyal customer base that values social responsibility. Adopting sustainability is not only good for the planet but also beneficial for your business’s long-term success.

Final words

eCommerce sustainability is no longer a luxury but a necessity. Consumers are increasingly prioritizing eco-friendly and socially responsible brands, and businesses must adapt to meet this demand. Embracing sustainable eCommerce practices, businesses can make informed decisions that contribute to a healthier planet.

14 Brands Migrate from WooCommerce to Shopify Plus
Top 14+ Brands Migrate from WooCommerce to Shopify Plus Pt3

Building upon the narratives in parts 1 and 2, this third part invites you to delve into the stories of the remaining brands within the series of 14 that migrate from WooCommerce to Shopify Plus. Explore how this strategic decision has led to their success in terms of sales and paved the way for sustainable growth in the future.

1. Alternative BrewingAlternative Brewing

Alternative Brewing is a leading brand in Australia specializing in providing high quality coffee making equipment and utensils. After operating on WooCommerce, Alternative Brewing encountered a problem. WooCommerce eCommerce websites require constant maintenance, causing a lot of worry on shopping occasions like Black Friday or Cyber Monday.

Within 4 months of converting to the Shopify Plus platform, Alternative Brewing’s new eCommerce website loaded faster and had faster checkout, helping the brand significantly increase average order value. Shopify Plus platform with an intuitive, user-friendly interface, Alternative Brewing does not need to deal with a lot of complicated code. This allows the Alternative Brewing team to focus on growing their business and make more informed decisions with Shopify’s in-depth reports and analytics.


Industry: FnB

Traffic: 919,295/month

Rank: #3,071 (Australia) & #144,195 (Global)

2. DuradryDuradry

Duradry is a leading personal care brand that offers effective antiperspirant products. Operating on WooCommerce costs Duradry a lot of money when testing many different marketing campaigns. The brand migrated to the Shopify Plus platform to take advantage of many exclusive tools and solutions that help them optimize operations and deploy marketing processes more effectively.

Duradry also leverages Shopify Collabs to partner with popular content creators to drive marketing success, bringing Duradry products to more potential customers. The result was 250 content creators joining Duradry’s community, $50k in sales through Shopify Collabs in less than 7 months.


Industry: Beauty & Cosmetics

Traffic: 386,080/month

Rank: #119,405 (USA) & #445,775 (Global)

3. AMR Hair & BeautyAMR Hair & Beauty

AMR Hair & Beauty is one of the leading suppliers of hair care and beauty products in Australia. Established in 2004, AMR has quickly grown to become a trusted destination for hair salons and individual consumers.

Although WooCommerce has served AMR Hair & Beauty well for many years, with the rapid growth of the business, the platform began to show its limitations. Among them are limited scalability, difficult order management, poor security, and suboptimal customer support.

After switching to Shopify Plus, AMR Hair & Beauty leveraged the B2B on Shopify solution to build a wholesale store and further customize advanced search features and filtering options. This means AMR Hair & Beauty’s B2B customers can quickly narrow down search results and view products along with prices and offers. As a result, AMR Hair & Beauty increased sales by 200%, average B2B order value by 77%, and conversion rate by 93%.


Industry: Beauty & Cosmetics

Traffic: 258,448/month

Rank: #8,360 (Australia) & #381,873 (Global)

4. Abode LivingAbode Living

Abode Living was founded in 1991 and since then the brand has become Australia’s leading supplier of luxury bed linen, using the highest quality European fabrics and sewing products in its own factories. I’m in Australia.

With the need to increase online sales in Australia and other markets, and upgrade customer experience. However, the previous platform the company used, WooCommerce, did not offer enough flexibility to customize advanced features. WooCommerce also doesn’t give Abode Living the ability to add international marketplaces to its existing eCommerce system. Switching to Shopify Plus met all of Abode Living’s goals. The brand saw a 15% increase in average order value, faster page load speeds, and faster responses.


Industry: Home Funishing

Traffic: 16,645/month

Rank: #57,874 (Australia) & #2,352,607 (Global)

Final Words

So, SECOMM has gathered insights from 14 representative brands that courageously stepped out of the “WooCommerce world” to revamp their eCommerce websites with Shopify Plus. These brands prioritize customer experience and streamlined processes, inspiring others to confidently opt for platform migration.

Contact SECOMM or call directly at (+84)28 7108 9908 for advice and implementation of the eCommerce migration process from WooCommerce to Shopify Plus today!

14 Brands Migrate from WooCommerce to Shopify Plus
Top 14+ Brands Migrate from WooCommerce to Shopify Plus Pt2

When it comes to brands that re-platformed from WooCommerce to Shopify Plus, it’s good to read their success stories in sales behind.

In the second part of this series, let’s continue to delve into more brands that chose to migrate their eCommerce platforms from WooCommerce to Shopify Plus, and explore how this decision paved the way for boundless success.

1. HiSmileHiSmile Shopify Plus

HiSmile is a globally renowned brand for teeth whitening products, aiming to help customers achieve a bright, confident smile. Founded in 2014 in Australia, HiSmile quickly gained attention due to its high-quality, easy-to-use, and effective products.

In the early days of its eCommerce operations, HiSmile’s WooCommerce website performed well. However, as HiSmile gained recognition and became more popular, website traffic began to surge, especially during sales events. Page load issues and site crashes cost the HiSmile team a lot of money in repairs and maintenance. Therefore, they decided to seek a more robust and stable solution and chose Shopify Plus.

With the new Shopify Plus website, HiSmile boosted its social media sales strategy and expanded into the global market. To date, HiSmile has attracted over three million social media followers, 5.5 billion social media impressions, and over 1.5 billion views on its social media videos. These numbers demonstrate the brand’s extensive customer reach. Additionally, global sales have significantly increased since the transition.


Industry: Beauty & Cosmetics

Traffic: 4.55M/month

Rank: #10,390 (USA) & #33,392 (Global)

2. Muscle NationMuscle Nation Shopify Plus

Muscle Nation is renowned in the fitness and sports fashion industry, established with the goal of providing high-quality products tailored to the needs of fitness enthusiasts. The Muscle Nation team focuses on delivering an optimal customer experience and implements social media sales strategies. In its first year, the brand earned $1 million in revenue. At that time, Muscle Nation only had a basic website with eCommerce integration, which led to performance issues and a decline in sales.

Since transitioning to the Shopify Plus platform, Muscle Nation has leveraged the superior ecosystem of apps and tools offered by Plus to customize customer experiences and specific features. The brand uses Shopify Flow to manage high-risk orders and tag customers, Launchpad to handle product releases and event launches, and Peoplevox for warehouse management.

As a result, Muscle Nation generated over $4 million in revenue on Black Friday 2019 and handled more than 208,000 customers shopping simultaneously without any website issues.


Industry: Fashion

Traffic: 961,900/month

Rank: #2,676 (Australia) & #137,488 (Global)

3. JunglückJunglück Shopify Plus

Junglück is a renowned cosmetics brand in Germany, known for its natural and environmentally friendly skincare products. Initially, Junglück used WooCommerce to manage its online store. However, with the brand’s rapid growth, WooCommerce began to show limitations, including slow page load speeds, poor website performance, and restricted integration and scalability.

The cosmetics brand decided to switch to the Shopify Plus platform. This transition allowed Junglück to seamlessly integrate with various third-party systems such as CRM and ERP, enhancing operational efficiency. As a result, Junglück increased its revenue sevenfold since implementing the Shopify Plus website, boosted average order value by 22%, and improved conversion rates by 34%.


Industry: Beauty & Cosmetics

Traffic: 355,059/month

Rank: #12,653 (Germany) & #308,899 (Global)

4. LVLYLVLY Shopify Plus

LVLY is a prominent brand in the gift and fresh flower arrangement industry, known for its sophistication and modern style. Each LVLY product is meticulously designed and delivered promptly to the recipient, perfectly conveying messages of love and care.

Previously, LVLY used the WordPress platform and WooCommerce plugin to build its eCommerce website. The brand encountered many customization limitations, and the basic features gradually failed to support expansion. Particularly during major shopping events, the system became overloaded and couldn’t handle the high traffic volume. LVLY decided to switch to the Shopify Plus platform. The platform migration took less than 90 days without reducing the conversion rate. The scalability of Shopify Plus helped LVLY achieve its biggest Valentine’s Day sales ever in 2023. Personalization options and add-ons, which LVLY could not implement on its previous platform, also played a crucial role in the cross-sell/up-sell strategy during this shopping event.


Industry: Gifts & Flowers

Traffic: 354,352/month

Rank: #6,734 (Australia) & #334,427 (Global)

5. Mandaue FoamMandaue Foam Shopify Plus

Since its establishment in 1971, Mandaue Foam has become an indispensable name in the furniture industry in the Philippines. After four years of using the standard Shopify version, Mandaue Foam upgraded to Shopify Plus to seek solutions for expansion and customization.

The brand utilized LaunchPad – an exclusive feature of Shopify Plus – to schedule marketing campaigns and automate product price updates and discounts. Because LaunchPad allows tracking the performance of each campaign in real-time, the Mandaue Foam team can understand customer behavior and adjust campaigns accordingly.

Next, with Shopify Flow, Mandaue Foam automated its order management process by creating a workflow where, as soon as an order is placed, one of the 28 physical locations with inventory for that product is notified to process the order. This process ensures order fulfillment speed while eliminating the need for manual order tracking.

The platform switch and the implementation of eCommerce automation have helped Mandaue Foam increase order volume by 200%, total sales by 151% YOY, and customer return rate by 16%.


Industry: Furniture

Traffic: 486,503/month

Rank: #2,745 (Philippines) & #170,520 (Global)

Final Words

Here are the next 5 brands in the series re-platform from WooCommerce to Shopify Plus. Throughout SECOMM’s process of executing platform conversion projects, whether from WooCommerce or any other eCommerce platform to Shopify Plus, the pivotal factor determining success is a detailed and well-structured conversion plan.

Contact SECOMM or directly call the hotline at (028 7108 9908) to collaborate on devising the optimal plan for the platform migration to Shopify Plus.

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