Author: Jennifer Diep
Publish date: 18/10/2023

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Recent statistics indicate that Vietnam has a population of 24.7 million children and roughly 24.2 million women of childbearing age. Moreover, with an annual birth rate of approximately 1.5 million children, Vietnam stands out as a prospective market for the baby industry. As a result, it comes as no surprise that many baby brands have been progressively establishing and expanding their stores year by year. Additionally, the industry benefits from the momentum created by the pandemic and the evolving trend of transitioning from offline to online shopping.

3 reasons for baby brands to get on board with eCommerce

The Boundless Potential of The Baby eCommerce Industry - 3 reasons for baby brands to get on board with eCommerce
3 reasons for baby brands to get on board with eCommerce

Adapt to market trends

While offline businesses experienced a downturn during the period of social distancing, leading to the contraction of many retail chains, online commerce has been flourishing. Even as society progresses towards a “reopening” phase in the post-pandemic world, the preference for online shopping remains strong. The demand for various products, spanning from timepieces, cosmetics, and groceries, to mom-and-baby essentials, on eCommerce websites and marketplaces continues to steadily surge.

Hence, the solution for Baby enterprises to align with market trends involves the implementation of an O2O (Online to Offline) model. This approach integrates offline sales (leveraging existing physical store networks) with online channels. Among these channels, establishing an eCommerce website is paramount for businesses to promptly deploy sales and marketing strategies, attracting customers and preventing potential loss to competitors.

Expand to customer outreach

When physical stores are constrained by location, staffing, and operating hours, online stores remain open and accessible from anywhere worldwide. This offers Baby businesses the opportunity to extend their reach to a large pool of potential customers on the Internet.

By implementing effective strategies like optimizing SEO, running advertising campaigns, or leveraging social media, Baby businesses can swiftly boost their brand recognition, attract a diverse clientele to their eCommerce website, and facilitate round-the-clock product sales.

Top Vietnamese Baby eCommerce sites

Con Cung 

Launched in 2011, the Con Cung retail chain quickly gained recognition and became the top choice for many Vietnamese families to shop for mom-and-baby products, offering a catalog of over 2000 items. In 2016, with the investments received, Con Cung significantly expanded its store chain from 100 in 2016 to 400 in 2020 (currently at 700 stores).

Recognizing the evolving consumer landscape with a shift from offline to online shopping, the brand proactively intensified its online retail efforts through its eCommerce website and mobile app, enriching the shopping experience for its customers. With this in mind, Con Cung has set an ambitious target of reaching 1 billion USD in revenue by 2023 and aims to capture a 30% market share, envisioning a 2 billion USD in revenue by 2025, with at least 30% coming from eCommerce.

The Boundless Potential of The Baby eCommerce Industry - Con Cung
The baby eCommerce website Con Cung

Therefore, in recent times, Con Cung has made an effort to attract customers to its eCommerce website. They consistently promote various enticing programs, including “Monday Freeship Day” and the “Stuffed Animal Fiesta for 99K.”

Additionally, Con Cung has kept pace with the Mobile Commerce trend by introducing the ‘Con Cung’ mobile app, available on both App Store and Google Play. This app has garnered highly positive user feedback and currently ranks 24th in the Shopping category.

Particularly, this retailer’s delivery service has earned high praise from customers. With a network of over 700 stores across the country. Con Cung offers lighting-fast 1-hour delivery through its “Pink Warrior” delivery team. Beyond partnering with third-party delivery providers such as Grab Expres, Giao Hang Nhanh, Giao Hang Tiet Kiem, the brand also maintains a dedicated team of delivery warriors who cater to customer’s specific time preferences. 

Kids Plaza

Established in 2009, Kids Plaza offers more than 10,000 mom-and-baby products, certified safe for babies from top-notch brands in Vietnam and around the world. In the competitive race, Kids Plaza has consistently fortified its position by embracing the O2O business model.

This strategy involves harmoniously blending traditional in-store retail with a variety of online channels, including a dedicated website, eCommerce platforms, Zalo stores, mobile applications, and more. Kids Plaza has rolled out enticing customer loyalty programs such as Kicoin, the convenient Freeship policy covering a 7km radius for all purchasing channels, and exclusive discounts for expectant mothers when shopping in brick-and-mortar stores. 

The Boundless Potential of The Baby eCommerce Industry - Kids Plaza
The baby eCommerce website Kids Plaza

Customers aren’t only satisfied by the seamless shopping experience, affordable prices, and appealing promotional offers but also by exceptional product quality. All products undergo strict quality control before being officially offered for sale to provide the best experience and service, ensuring customers’ peace of mind while shopping. 

Kids Plaza also demonstrates its care for expectant moms and babies through programs like the free antenatal classes, which have been conducted for over a decade and have successfully aided numerous mothers during their childbirth journeys. Moreover, the brand hosts annual community events and maintains an insightful knowledge-sharing blog to help elevate health awareness among both mothers and children.

Bibo Mart

The mom-and-baby retail chain, Bibo Mart, was established in 2006 and specializes in offering a wide range of products for mothers and babies, including maternity clothing, diapers, formula, and strollers. Similar to Con Cung and Kids Plaza, Bibo Mart hasn’t lagged behind in the eCommerce race. After years of operation and growth, Bibo Mart has identified a new vision for investing in an eCommerce system to meet the online shopping needs of its customers.

Currently, online sales at Bibo Mart account for 14.5% of the total revenue and are expected to increase to over 30% in the next five years. Beyond frequently offering attractive incentives to encourage customers to shop on their website and app, Bibo Mart has introduced a loyalty program with four tiers: Loyal, Silver, Gold, and Diamond. Customers are assigned membership ranks based on their specified spending levels and earn BiXu points for continued exclusive benefits.

The Boundless Potential of The Baby eCommerce Industry - Bibo Mart
The baby eCommerce website Bibo Mart

Notably, customers can use a QR code on the app to scan for product info or accumulate points when shopping in physical stores. Bibo Mart also demonstrates its commitment to its customers by providing maternal and childcare knowledge through blogs and free online seminars and classes for mothers as well as those caring for their health during pregnancy and postpartum. 

The potential of the Baby eCommerce market in Vietnam is enormous, and the success of major players like Con Cung, Kids Plaza, and Bibo Mart has encouraged the participation of other businesses. However, for a Baby eCommerce business to succeed, it’s important to build a comprehensive and feasible strategy, both short-term and long-term. Particularly, eCommerce websites and mobile apps are the two crucial keys that determine the success or failure of a business in the eCommerce race.

Having partnered with many businesses in implementing eCommerce websites and apps over the years, SECOMM has accumulated practical experience to assist businesses in swift and effective deployment.

Feel free to contact us or call SECOMM’s hotline at (02871089908) for a free consultation.

Ready to Maximize Your eCommerce Potential? Let’s talk

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Top 8 Best Cosmetics eCommerce Websites in Singapore
Top 8 Most-Visited Cosmetics eCommerce Websites in Singapore

The cosmetics eCommerce industry in Singapore is witnessing explosive growth and continuous innovation, becoming one of the most promising and dynamic markets in the Southeast Asia region. With the increasing demand for beauty and personal care products from consumers, coupled with support from advanced technology and digital infrastructure, online cosmetics businesses in Singapore have been seizing opportunities to expand market share and enhance customer experiences.

Below are cosmetics 8 eCommerce websites trusted by Singaporean consumers for shopping.

1. Watsons Singapore

eCommerce website: Watson Singapore

The cosmetics and healthcare retail chain Watsons has gained fame across Asia, and Singapore is no exception. As a member of the A.S. Watson Group, Watsons has solidified its position with thousands of stores worldwide and a robust eCommerce website.

Watsons Singapore is renowned for its extensive product portfolio, ranging from cosmetics and skincare to haircare and healthcare products. The eCommerce website of Watsons Singapore is built on the SAP Commerce Cloud platform, providing customers with a smooth and diverse shopping experience. Search, product filtering, and cart features are optimized and customized, while encouraging customers to create accounts to enjoy exclusive benefits. This helps track and measure customer behavior on the website, leading to the most effective sales and marketing strategies.

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2. Guardian Singapore

eCommerce website: Guardian Singapore

Guardian is a retail chain specializing in healthcare, cosmetics, and other consumer products. Guardian has a presence in many countries and regions worldwide, including Singapore, offering a range of products from renowned and reliable brands.

The eCommerce website of Guardian is built on the SAP Commerce Cloud platform, providing many useful features for users. Customers can easily search for and purchase products, manage their shopping carts, and make convenient payments. Additionally, the website offers promotions and online support services to help customers have a comfortable and secure online shopping experience. Furthermore, customers can also review and provide feedback on products, providing useful information for other users.

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3. Sephora Singapore

eCommerce website: Sephora Singapore

Similar to Guardian, Sephora is a global retail chain specializing in cosmetics and beauty, known for offering a variety of beauty products from leading brands worldwide. Currently, Sephora has a presence in the Singapore market with physical stores in major shopping centers and an eCommerce system, including a website and app for customers. Sephora is loved for its product diversity, customer care services, and innovation in the online cosmetics shopping experience.

Sephora’s eCommerce system in Singapore is built on Vue.js and Nuxt.js programming languages. With this system, Sephora’s customers can quickly search for and explore products through smart search bars and diverse filters. The online shopping experience is optimized with detailed product information, crisp images, and customer reviews.

The Sephora app is also highly regarded, making shopping easier for customers with features like “Virtual Artist” and receiving notifications about promotions. Overall, Sephora provides a range of features and services to meet customers’ cosmetics shopping needs, creating a professional and convenient online shopping experience.

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4. Venus Beauty

eCommerce website: Venus Beauty

Venus Beauty is one of the retail chains for cosmetics and personal care present in most shopping centers across Singapore, beloved for its product diversity and quality. Since its establishment in 2002, Venus Beauty has continuously grown and expanded, becoming a familiar destination for many local consumers.

The eCommerce website of Venus Beauty is built and developed on the Magento platform, with superior customization and scalability. Customers can easily search for and purchase products thanks to the intuitive and user-friendly website interface. Venus Beauty also regularly offers attractive promotional programs to attract customers to shop more on the website and app.

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  • Ranking: #2,211 (Singapore) & #321,368 (Global)

5. LanCôme Singapore

eCommerce website: LanCôme

Lancôme Singapore is the branch of the renowned cosmetics brand Lancôme, part of the globally famous L’Oréal Group. Lancôme is known for its high-quality skincare products, makeup, and fragrances, always endorsed by beauty experts and celebrities. In Singapore, Lancôme not only offers premium products suitable for various skin types but also provides optimal online shopping experiences for customers.

The Lancôme website is developed on the Salesforce Commerce Cloud infrastructure with a user-friendly interface, allowing customers to browse, search, view products, and make purchases easily and quickly. The website also integrates AR technology to provide a “Virtual Try-On” experience, allowing customers to try on lipsticks, eyeshadows, and other products realistically before making purchasing decisions.

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6. Cocomo Singapore

eCommerce website: Cocomo Singapore

Cocomo is an eCommerce website specializing in beauty and personal care products from Korean brands. Cocomo boasts a rich product portfolio, including cosmetics, skincare products, haircare, and various other beauty items, catering to all customer beauty needs.

The Shopify website of Cocomo Singapore is designed with a clear, intuitive interface, making it easy for users to search for and select products. Product categories are organized logically, along with efficient search tools, making shopping quick and convenient. Cocomo frequently offers promotions, discounts, and special deals, helping customers save money. These promotional offers are regularly updated and can be easily found on the homepage or product category pages.

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7. Paula’s Choice

eCommerce website: Paula's Choice Singapore

In Singapore, the skincare brand Paula’s Choice is just as renowned as in other markets. Founded by skincare expert Paula Begoun, the brand is famous for its science-backed skincare products, known to be safe and effective, free from harmful ingredients like fragrances or dyes.

Paula’s Choice eCommerce website is built on Shopify Plus. The website offers a range of skincare products, including cleansers, toners, serums, moisturizers, sunscreens, and specialized treatments like BHA, AHA, and retinol. These products cater to all skin types, from oily, dry, sensitive, acne-prone to aging skin. Each product on the website comes with detailed descriptions of ingredients, usage instructions, benefits, and supporting scientific research.

Paula’s Choice Singapore regularly runs discount programs, bundled gifts, and special offers for customers. Additionally, customers can easily access support from the customer service team via hotline, email, or live chat.

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8. Hush Singapore

eCommerce website: Hush Singapore

Hush is a familiar destination for Singaporean consumers when they need to shop for cosmetics online. This retail giant specializes in providing beauty and personal care products from various leading brands worldwide such as Laneige, Aveeno, Bioderma, CeraVe, and more.

The Hush website is designed to be simple, modern, and user-friendly. Customers can easily search and browse through products thanks to clear categories and efficient search tools. Additionally, customers can make payments by registering an account or as a guest. Hush also offers fast and free delivery services, allowing customers to track their orders and estimated delivery times.

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Lời kết

In summary, the cosmetics eCommerce industry in Singapore has seen significant growth over the years with the presence of many reputable and well-known names. From international brands like Watsons, Lancôme, and Paula’s Choice to local eCommerce platforms like Cocomo and Hush, consumers have countless options to search for and purchase high-quality beauty and personal care products. Each website offers unique and convenient shopping experiences, catering to the increasingly diverse needs of customers.

Hopefully, the list above will help motivate many other beauty businesses to confidently build their own eCommerce websites.

Need more in-depth advice? Contact SECOMM today!

Top 8 Popular Wine eCommerce Websites In Singapore
Top 8 Most-Visited Wine eCommerce Websites in Singapore

The wine eCommerce industry in Singapore is thriving, offering a wide variety of choices for consumers who appreciate fine wines and spirits from around the world. With the convenience and diversity of eCommerce websites, purchasing wine online has become easier than ever.

The following article introduces 8 leading wine eCommerce websites in Singapore, known as popular shopping destinations for modern consumers.

1. Paneco

Paneco is one of the most beloved wine eCommerce sites in Singapore, renowned for its product quality, delivery service, and customer care. Established with the aim of providing a convenient and reliable online shopping experience, Paneco offers a rich catalog ranging from wines and spirits to specialty beers and sake.

Focusing on customer experience, Paneco chose the Spree Open Source platform to build its eCommerce website, allowing for customization and scalability. Features such as inventory display, product variations, combo purchases, and bulk buying have been optimized for customization. Paneco also implemented a loyalty program, enabling customers to register as members, earn points from purchases, and enjoy exclusive prices.

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2. Cellarbration

Cellarbration is an ideal destination in Singapore for wine and alcohol enthusiasts. This brand boasts an extensive collection of wines and alcoholic beverages from a wide variety of leading global brands.

Shopping on Cellarbration’s eCommerce website is highly optimized through the power of the Magento platform. Every aspect, from search functions and product browsing to checkout, is deeply customized to ensure an engaging shopping experience for customers.

Cellarbration is distinguished not only by its wide range of products but also by its professional and dedicated customer service. The brand is committed to customer satisfaction by offering personalized support and a variety of payment and delivery options.

3. The Liquor Shop

The Liquor Shop is one of the prominent brands in the wine ommerce sector in Singapore, known for its richness and variety of high-quality imported liquors. With a mission to bring customers the finest liquor products from around the world, The Liquor Shop offers a range of options, from wines, whiskies, rums, and tequilas to unique beers and sojus.

This retailer’s liquor website is built on the infrastructure of Shopify Plus, allowing for easy customization of many features such as age verification, quick purchase, product search suggestions, and upselling prompts. Additionally, Shopify Plus’ flexible system enables integration with a range of popular payment methods such as Apple Pay, Google Pay, PayPal, Visa/MasterCard.

4. Wine Connection

In Singapore, the Wine Connection brand is a favorite destination for wine enthusiasts looking to explore premium wines from the most famous wine regions worldwide. Wine Connection also offers customers a rich and diverse collection of wines.

Wine Connection’s Magento website is optimized for an enhanced experience, allowing customers to search for wines by origin, grape variety, and explore special collections, as well as choose preferred payment and delivery methods.

Not only does Wine Connection provide a modern and engaging online shopping space, but it also serves as a source of wine knowledge. Customers can find articles and detailed guides on selecting and enjoying wines to better understand the art and science behind the exquisite flavors.

5. Millesima

Founded in 1983, Millesima is a reputable brand in the global retail wine industry, particularly renowned for its specialization in premium wines. Originating from France, Millesima has expanded its operations to many countries, including Singapore, to provide consumers with the opportunity to experience high-quality wines from renowned vineyards worldwide.

Millesima’s strength lies in its meticulous selection of wine products, ensuring high quality and clear origins. The product portfolio of Millesima includes wines from Bordeaux, Burgundy, Champagne, and many other famous wine-producing regions. Customers can find classic wines, limited editions, and even internationally award-winning bottles.

Millesima’s eCommerce wine website is elegantly designed and user-friendly, making it easy for buyers to search for detailed information about products and place orders online. Additionally, Millesima offers professional advisory services to help customers select wines that suit their preferences and needs.

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  • Traffic: 72,445/month
  • Ranking: #28,409 (Singapore) & #2,950,063 (Global)

6. Wine Fridge Singapore

Wine Fridge Singapore is a prominent brand in providing wine cabinets and related products for wine storage in Singapore. Known for professionalism and high quality, Wine Fridge Singapore specializes in offering wine cabinets from renowned brands, ensuring the ideal conditions for wine storage.

The strength of Wine Fridge Singapore lies not only in providing quality products but also in professional customer advisory and support services. They understand the needs of wine enthusiasts and collectors, providing suitable storage solutions to maintain the flavor and quality of wine over time.

The website of Wine Fridge Singapore provides detailed information about various wine cabinets, from small-capacity cabinets for personal needs to large cabinets for extensive wine collections. Some customized features include product comparisons, selecting products by size and color, quick payments with Shop Pay or Google Pay, etc.

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  • Ranking: #14,757 (Singapore) & #1,874,271 (Global)

7. Wines Wholesales

The Wine Wholesales brand is known as a destination for purchasing high-quality wines, wine cabinets, and related accessories at attractive wholesale prices. This brand has built its reputation through product diversity and quality services, aiming to provide customers with smooth and convenient online wine shopping experiences.

The eCommerce website of Wine Wholesales is user-friendly, making it easy to search for and select products. Customers can easily find detailed information about each wine, including origin, flavor profile, and reviews from previous buyers. Additionally, Wine Wholesales regularly offers promotions and discounts, allowing consumers to purchase quality products at affordable prices.

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  • Traffic: 58,550/month
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8. Wines Online Singapore

This is a prominent name in the retail wine sector in Singapore, specializing in providing premium wines from around the world. Wines Online’s strength lies in its product diversity, ranging from wines and spirits to soju and sake, especially low-alcohol or non-alcoholic beverages.

Wines Online’s eCommerce website is built on Shopify, featuring an intuitive interface that allows customers to easily search for and select products. Wines Online Singapore is also known for its fast and reliable delivery service. They ensure that products are delivered to customers safely and on time. Additionally, Wines Online’s advisory team is always available to assist customers with any inquiries or requests, ensuring that every customer has the best shopping experience.

Wrap Up!

Here are the 8 most prominent eCommerce wine websites in Singapore. Each brand brings its own unique advantages, from product diversity and service quality to convenient shopping experiences.

Looking for advice on building an eCommerce wine website? Contact SECOMM now!

Top 10 Best Furniture eCommerce Websites in Singapore
Top 10 Most-Visited Furniture eCommerce Websites in Singapore

Shopping for furniture through eCommerce platforms has become a defining trend in modern living, particularly in developed nations like Singapore. Online furniture shopping offers not just convenience but also gives consumers to a diverse range of styles and price points.

The following article introduces the top 10 furniture eCommerce websites in Singapore, where you can find inspiration to develop your own similar website.

1. FortyTwoFortyTwo

FortyTwo is a furniture and home goods brand, established in 2007 in Singapore. FortyTwo offers a wide range of products from bedroom furniture, living room sets, kitchenware to home accessories and interior decor. Renowned for providing quality products at competitive prices, along with fast delivery and attentive customer service, the brand frequently updates and expands its product portfolio to meet diverse customer needs.

FortyTwo’s website is built on the Magento Open Source platform (Adobe Commerce free version). With this eCommerce website, users can easily search and filter products, explore a variety of product categories from furniture to home goods. Additionally, the website offers the capability to integrate enticing promotional tools and customer support, accompanied by fast and secure delivery services.

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BEDANDBASICS is a leading eCommerce website in Singapore, specializing in providing quality furniture at affordable prices. The BEDANDBASICS website is built on the Magento platform, one of the most popular eCommerce platforms today. This not only enables the website to have high scalability and customization but also ensures stable operational performance and security for online transactions.

Using Magento, this brand can optimize product management, orders, and inventory, while also providing a more engaging shopping experience. The inventory management system automatically updates product quantities in real-time, ensuring that customers are always aware of the stock status of the products. Additionally, the website supports various payment methods, including the buy now, pay later option with Atome.

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  • Traffic: 328,869/month
  • Ranking: #3,046 (Singapore) & #542,773 (Global)

3. HipVanHipVan

HipVan is an online retail eCommerce website for furniture and home decor based in Singapore. Established in 2013, the brand aims to provide customers with high-quality furniture products at affordable prices, along with convenient shopping experiences and attentive customer service.

HipVan’s furniture eCommerce website is built using the Ruby on Rails and React frameworks, with Ruby as the primary programming language. Prominent features of HipVan include building a community for sharing interior design ideas, image-based product search, and allowing customers to upload images of desired products. Particularly, the augmented reality (AR) feature enables customers to view products in their real-life space before purchasing. Moreover, HipVan offers free interior design planning services, helping customers conveniently ideate and plan their living spaces.

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  • Framework: Ruby on Rails, React
  • Traffic: 215,919/month
  • Ranking: #1,034 (Singapore) & #225,419 (Global)

4. JiJi.SGJiJiSG

JiJi.SG is one of the favored online shopping destinations for furniture items in Singapore. Here, customers can easily find a diverse range of high-quality products from chairs, beds, sofas to household items such as shelves, cabinets, and towels.

Built on the PrestaShop platform, JiJi.SG’s eCommerce website boasts high flexibility, making it easy to customize and expand to accommodate increasing traffic. The website allows searching and filtering products by size, color, and design, helping customers easily find items that meet their needs. JiJi.SG provides customer support services via live chat, offering a convenient and quick online shopping experience. Additionally, JiJi.SG offers a variety of payment methods, including the PayNow eWallet – one of the popular payment methods in Singapore, providing convenience and peace of mind for customers during transactions.

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  • Traffic: 186,269/month
  • Ranking: #4,927 (Singapore) & #595,711 (Global)

5. Urban MoodUrban-Mood

Urban Mood is renowned throughout Singapore and several countries in the Asian region for its finely crafted, high-quality, and contemporary furniture products. Urban Mood’s range extends from living rooms to dining rooms, from bedrooms to kitchens. All are meticulously curated to bring freshness and uniqueness to customers’ living spaces.

Urban Mood has chosen Shopify to build a customized eCommerce website aimed at selling in foreign markets and reaching a broader base of potential customers. Accordingly, Urban Mood has integrated international shipping features and customized currency display to cater to different market needs. Additionally, the brand has integrated ShopBack, allowing customers to experience cashback shopping directly on Urban Mood’s eCommerce website.

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  • Traffic: 185,599/month
  • Ranking: #2,116 (Singapore) & #382,104 (Global)

6. Comfort FurnitureComfort Furniture

Comfort Furniture is known as one of the leading furniture retail brands in Singapore. With over 20 years of presence in the market, this powerhouse has brought a wide range of quality, aesthetically pleasing products to Singaporean consumers, catering to various styles. Comfort Furniture not only emphasizes product quality but also places special emphasis on customer service. They are committed to providing fast delivery and attentive after-sales support, ensuring that customers’ shopping experiences are always excellent.

Comfort Furniture’s eCommerce website is custom-built to provide an optimal shopping experience. Customers can not only check the inventory of any product but also choose the color and size. Comfort Furniture offers a large color code list and has an experienced team available to advise customers on selecting products and coordinating suitable colors for each space.

7. MegafurnitureMegafurniture

Megafurniture is a leading furniture retail giant in the Singapore market. With a commitment to providing luxurious and convenient living spaces for customers, Megafurniture has become the perfect choice for those seeking creative ideas to design their own unique living spaces.

Megafurniture’s furniture eCommerce website is beautifully designed and optimized on the Shopify Plus platform, with clearly organized categories to help customers easily search, select, and purchase products. Especially, the website also provides detailed information about each product, including images, descriptions, and specifications, helping customers make purchasing decisions more effectively.

Megafurniture allows customers to pay upfront and pay later through flexible payment methods such as Grab and Atome, creating convenient conditions for customers in managing finances and choosing suitable payment methods.

To encourage repeat shopping activities, Megafurniture integrates ShopBack into the Shopify Plus eCommerce system to implement a cashback shopping program. This helps customers receive a portion of cash back after each purchase, increasing the competitiveness and attractiveness of shopping at Megafurniture.

8. OriginalsOriginals

Beloved across Singapore in recent years, Originals offers consumers high-end and unique furniture products. Items at Originals are impeccably designed, blending modernity with minimalist style. From sofas, dining tables, beds to decorative items, each product is designed to bring comfort and style to living spaces.

Originals leverages Shopify Plus to build an eCommerce website that focuses on user experience and interactivity. The interface is intuitively designed and minimalist, easy to navigate, allowing customers to easily search for products, make purchases, and complete transactions.

9. Grey & SandersGrey & Sanders

Grey & Sanders, a renowned furniture brand from Singapore, is known for its exquisite craftsmanship and superior quality products. Specializing in furniture made from natural wood and premium leather, from dining tables, sofas, beds to decorative accessories, all are designed to bring natural beauty and luxury to living spaces.

Grey & Sanders utilizes the Magento platform to build its eCommerce website and leverages the flexibility of this platform to handle large transaction volumes and high traffic. The interface is designed to be bright, friendly, and easy to navigate, helping users easily search for and select products. Moreover, the website integrates a geolocation feature to help customers easily locate Grey & Sanders stores on an intuitive map.

  • Website:
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  • Traffic: 45,526/month
  • Ranking: #11,668 (Singapore) & #1,600,842 (Global)

10. W.AtelierWAtelier

W.Atelier is a leading furniture retailer in Singapore, specializing in providing premium and unique products from some of the world’s most prominent brands such as Cassina, Binova, Fritz Hansen, and Geberit. Customers can find modern, sophisticated, and stylish furniture suitable for various spaces, from small apartments to luxurious villas.

The W.Atelier eCommerce website is built on the Shopcada platform, focusing on designing an easy and convenient online shopping experience, with clear product categories and detailed information. Additionally, W.Atelier is renowned for its professional customer service and thoughtful after-sales policies, ensuring that every shopping experience is smooth and satisfactory. With a commitment to quality and style, W.Atelier has become one of the leading furniture brands in Singapore, the ideal choice for those seeking perfection and sophistication in every detail of their living spaces.

  • Website:
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  • Traffic: 35,884/month
  • Ranking: #18,943 (Singapore) & #2,261,585 (Global)

Final Words

Here are 10 eCommerce furniture websites from major brands in Singapore. These websites have been the go-to online shopping destinations for consumers here for many years whenever they need inspiration to decorate their living spaces. By applying modern technologies and smart business strategies, these giants have provided customers with the most authentic furniture shopping experience in the online environment.

Need advice for building eCommerce furniture website? Contact SECOMM today!

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1. Alternative BrewingAlternative Brewing

Alternative Brewing is a leading brand in Australia specializing in providing high quality coffee making equipment and utensils. After operating on WooCommerce, Alternative Brewing encountered a problem. WooCommerce eCommerce websites require constant maintenance, causing a lot of worry on shopping occasions like Black Friday or Cyber Monday.

Within 4 months of converting to the Shopify Plus platform, Alternative Brewing’s new eCommerce website loaded faster and had faster checkout, helping the brand significantly increase average order value. Shopify Plus platform with an intuitive, user-friendly interface, Alternative Brewing does not need to deal with a lot of complicated code. This allows the Alternative Brewing team to focus on growing their business and make more informed decisions with Shopify’s in-depth reports and analytics.


Industry: FnB

Traffic: 919,295/month

Rank: #3,071 (Australia) & #144,195 (Global)

2. DuradryDuradry

Duradry is a leading personal care brand that offers effective antiperspirant products. Operating on WooCommerce costs Duradry a lot of money when testing many different marketing campaigns. The brand migrated to the Shopify Plus platform to take advantage of many exclusive tools and solutions that help them optimize operations and deploy marketing processes more effectively.

Duradry also leverages Shopify Collabs to partner with popular content creators to drive marketing success, bringing Duradry products to more potential customers. The result was 250 content creators joining Duradry’s community, $50k in sales through Shopify Collabs in less than 7 months.


Industry: Beauty & Cosmetics

Traffic: 386,080/month

Rank: #119,405 (USA) & #445,775 (Global)

3. AMR Hair & BeautyAMR Hair & Beauty

AMR Hair & Beauty is one of the leading suppliers of hair care and beauty products in Australia. Established in 2004, AMR has quickly grown to become a trusted destination for hair salons and individual consumers.

Although WooCommerce has served AMR Hair & Beauty well for many years, with the rapid growth of the business, the platform began to show its limitations. Among them are limited scalability, difficult order management, poor security, and suboptimal customer support.

After switching to Shopify Plus, AMR Hair & Beauty leveraged the B2B on Shopify solution to build a wholesale store and further customize advanced search features and filtering options. This means AMR Hair & Beauty’s B2B customers can quickly narrow down search results and view products along with prices and offers. As a result, AMR Hair & Beauty increased sales by 200%, average B2B order value by 77%, and conversion rate by 93%.


Industry: Beauty & Cosmetics

Traffic: 258,448/month

Rank: #8,360 (Australia) & #381,873 (Global)

4. Abode LivingAbode Living

Abode Living was founded in 1991 and since then the brand has become Australia’s leading supplier of luxury bed linen, using the highest quality European fabrics and sewing products in its own factories. I’m in Australia.

With the need to increase online sales in Australia and other markets, and upgrade customer experience. However, the previous platform the company used, WooCommerce, did not offer enough flexibility to customize advanced features. WooCommerce also doesn’t give Abode Living the ability to add international marketplaces to its existing eCommerce system. Switching to Shopify Plus met all of Abode Living’s goals. The brand saw a 15% increase in average order value, faster page load speeds, and faster responses.


Industry: Home Funishing

Traffic: 16,645/month

Rank: #57,874 (Australia) & #2,352,607 (Global)

Final Words

So, SECOMM has gathered insights from 14 representative brands that courageously stepped out of the “WooCommerce world” to revamp their eCommerce websites with Shopify Plus. These brands prioritize customer experience and streamlined processes, inspiring others to confidently opt for platform migration.

Contact SECOMM or call directly at (+84)28 7108 9908 for advice and implementation of the eCommerce migration process from WooCommerce to Shopify Plus today!

14 Brands Migrate from WooCommerce to Shopify Plus
Top 14+ Brands Migrate from WooCommerce to Shopify Plus Pt2

When it comes to brands that re-platformed from WooCommerce to Shopify Plus, it’s good to read their success stories in sales behind.

In the second part of this series, let’s continue to delve into more brands that chose to migrate their eCommerce platforms from WooCommerce to Shopify Plus, and explore how this decision paved the way for boundless success.

1. HiSmileHiSmile Shopify Plus

HiSmile is a globally renowned brand for teeth whitening products, aiming to help customers achieve a bright, confident smile. Founded in 2014 in Australia, HiSmile quickly gained attention due to its high-quality, easy-to-use, and effective products.

In the early days of its eCommerce operations, HiSmile’s WooCommerce website performed well. However, as HiSmile gained recognition and became more popular, website traffic began to surge, especially during sales events. Page load issues and site crashes cost the HiSmile team a lot of money in repairs and maintenance. Therefore, they decided to seek a more robust and stable solution and chose Shopify Plus.

With the new Shopify Plus website, HiSmile boosted its social media sales strategy and expanded into the global market. To date, HiSmile has attracted over three million social media followers, 5.5 billion social media impressions, and over 1.5 billion views on its social media videos. These numbers demonstrate the brand’s extensive customer reach. Additionally, global sales have significantly increased since the transition.


Industry: Beauty & Cosmetics

Traffic: 4.55M/month

Rank: #10,390 (USA) & #33,392 (Global)

2. Muscle NationMuscle Nation Shopify Plus

Muscle Nation is renowned in the fitness and sports fashion industry, established with the goal of providing high-quality products tailored to the needs of fitness enthusiasts. The Muscle Nation team focuses on delivering an optimal customer experience and implements social media sales strategies. In its first year, the brand earned $1 million in revenue. At that time, Muscle Nation only had a basic website with eCommerce integration, which led to performance issues and a decline in sales.

Since transitioning to the Shopify Plus platform, Muscle Nation has leveraged the superior ecosystem of apps and tools offered by Plus to customize customer experiences and specific features. The brand uses Shopify Flow to manage high-risk orders and tag customers, Launchpad to handle product releases and event launches, and Peoplevox for warehouse management.

As a result, Muscle Nation generated over $4 million in revenue on Black Friday 2019 and handled more than 208,000 customers shopping simultaneously without any website issues.


Industry: Fashion

Traffic: 961,900/month

Rank: #2,676 (Australia) & #137,488 (Global)

3. JunglückJunglück Shopify Plus

Junglück is a renowned cosmetics brand in Germany, known for its natural and environmentally friendly skincare products. Initially, Junglück used WooCommerce to manage its online store. However, with the brand’s rapid growth, WooCommerce began to show limitations, including slow page load speeds, poor website performance, and restricted integration and scalability.

The cosmetics brand decided to switch to the Shopify Plus platform. This transition allowed Junglück to seamlessly integrate with various third-party systems such as CRM and ERP, enhancing operational efficiency. As a result, Junglück increased its revenue sevenfold since implementing the Shopify Plus website, boosted average order value by 22%, and improved conversion rates by 34%.


Industry: Beauty & Cosmetics

Traffic: 355,059/month

Rank: #12,653 (Germany) & #308,899 (Global)

4. LVLYLVLY Shopify Plus

LVLY is a prominent brand in the gift and fresh flower arrangement industry, known for its sophistication and modern style. Each LVLY product is meticulously designed and delivered promptly to the recipient, perfectly conveying messages of love and care.

Previously, LVLY used the WordPress platform and WooCommerce plugin to build its eCommerce website. The brand encountered many customization limitations, and the basic features gradually failed to support expansion. Particularly during major shopping events, the system became overloaded and couldn’t handle the high traffic volume. LVLY decided to switch to the Shopify Plus platform. The platform migration took less than 90 days without reducing the conversion rate. The scalability of Shopify Plus helped LVLY achieve its biggest Valentine’s Day sales ever in 2023. Personalization options and add-ons, which LVLY could not implement on its previous platform, also played a crucial role in the cross-sell/up-sell strategy during this shopping event.


Industry: Gifts & Flowers

Traffic: 354,352/month

Rank: #6,734 (Australia) & #334,427 (Global)

5. Mandaue FoamMandaue Foam Shopify Plus

Since its establishment in 1971, Mandaue Foam has become an indispensable name in the furniture industry in the Philippines. After four years of using the standard Shopify version, Mandaue Foam upgraded to Shopify Plus to seek solutions for expansion and customization.

The brand utilized LaunchPad – an exclusive feature of Shopify Plus – to schedule marketing campaigns and automate product price updates and discounts. Because LaunchPad allows tracking the performance of each campaign in real-time, the Mandaue Foam team can understand customer behavior and adjust campaigns accordingly.

Next, with Shopify Flow, Mandaue Foam automated its order management process by creating a workflow where, as soon as an order is placed, one of the 28 physical locations with inventory for that product is notified to process the order. This process ensures order fulfillment speed while eliminating the need for manual order tracking.

The platform switch and the implementation of eCommerce automation have helped Mandaue Foam increase order volume by 200%, total sales by 151% YOY, and customer return rate by 16%.


Industry: Furniture

Traffic: 486,503/month

Rank: #2,745 (Philippines) & #170,520 (Global)

Final Words

Here are the next 5 brands in the series re-platform from WooCommerce to Shopify Plus. Throughout SECOMM’s process of executing platform conversion projects, whether from WooCommerce or any other eCommerce platform to Shopify Plus, the pivotal factor determining success is a detailed and well-structured conversion plan.

Contact SECOMM or directly call the hotline at (028 7108 9908) to collaborate on devising the optimal plan for the platform migration to Shopify Plus.

14 Brands Migrate from WooCommerce to Shopify Plus
Top 14+ Brands Migrate from WooCommerce to Shopify Plus Pt1

WooCommerce is known as the ‘golden standard’ for many eCommerce businesses. With its intuitive, user-friendly interface and free usage, WooCommerce enables businesses to start operating immediately.

However, its limitations in customization, scalability, and performance, along with the need for ongoing maintenance, have driven many brands to look for better solutions beyond the “WooCommerce world.” Shopify Plus has become a popular choice for those seeking to optimize their platform transition.

Let’s delve into why the five brands below chose to migrate their e-commerce websites from WooCommerce to Shopify Plus and how this decision has boosted their conversion rates and sales.

1. WooblesWoobles

The Woobles is a prominent brand specializing in crochet kits for beginners, with a mission to bring joy and creativity through learning to crochet. Founded with the goal of making it easy for people to access and experience the art of crochet, The Woobles provides complete kits and detailed instructions, enabling users to create adorable products within just a few hours of learning.

After a period of selling on Etsy, the company decided to build its own eCommerce website. Initially, they chose WooCommerce and took only a few weeks to set up the site. However, as The Woobles’ brand grew more popular and website traffic increased, the page loading speed became inefficient. They realized that the money saved on platform fees was far outweighed by the costs of fixing technical issues and maintaining the system.

Switching from the WooCommerce platform to Shopify Plus allowed The Woobles to optimize their investment and leverage the application ecosystem and solutions offered by Shopify and third parties. Shopify’s robust infrastructure helped The Woobles provide customers with a customized shopping experience and handle surges in traffic. Notably, The Woobles’ Shopify Plus website can maintain an uptime of up to 99.99%.


Industry: Toys and Gifts

Traffic: 4.997M/month

Rank: #6,216 (USA) & #31,974 (Global)

2. WildingWilding

Wilding is a prominent shoe brand that specializes in providing comfortable and stylish footwear for consumers. In 2018, Wilding experienced remarkable growth. However, despite a fairly high repeat customer rate, the conversion rate for new customers did not meet expectations.

With a multi-channel sales strategy, Wilding decided to transition from WooCommerce to the Shopify Plus platform to rebuild its eCommerce system. Additionally, the brand opened several showrooms in various locations across Germany and implemented the Shopify POS solution. This allows customers to try on shoes before deciding to purchase either in-store or through the website. The Shopify POS system integrates sales channels and links transactions, enabling Wilding to manage inventory, orders, and track customer behavior more easily and efficiently.


Industry: Fashion

Traffic: 1.783M/month

Rank: #4,971 (Germany) & #80,383 (Global)

3. SunologySunology

Since its founding in 2019, Sunology has gradually established itself as one of Europe’s leading solar equipment providers. After a long period of eCommerce implementation with WooCommerce, Sunology decided to switch to Shopify Plus to seek better customization and scalability solutions to achieve its growth and global expansion goals.

Using Shopify Script allows the company to manage custom material allocations for each solar device. This way, customers can design solar power stations tailored to their specific needs. In addition to streamlining and optimizing Sunology’s management processes, Script also optimizes checkout to provide a more appealing shopping experience for customers.

Sunology also leverages the Shopify Markets tool to quickly set up and efficiently manage multiple stores from a single dashboard. This application makes it easy to translate store content from one language to another, significantly supporting Sunology’s international expansion ambitions.


Industry: Home & Garden

Traffic: 583,349/month

Rank: #12,355 (France) & #353,837 (Global)


T1TAN is a brand specializing in the production and supply of high-quality sports equipment and accessories, particularly in the field of football. T1TAN’s flagship product is goalkeeper gloves, renowned for their durability, comfort, and superior protection. These gloves are developed to meet the most stringent standards.

With their WooCommerce system, T1TAN experienced a website crash during a sale of limited edition products at discounted prices. The T1TAN team realized they needed a more robust and flexible eCommerce platform. Since switching to Shopify Plus, T1TAN has handled multiple major shopping events with surges in traffic and transactions without any website crashes. This platform change has resulted in a 25% increase in conversion rates, zero downtime, and expansion into six additional markets across Europe.


Industry: Sport

Traffic: 492,054/month

Rank: #621,737 (USA) & #241,413 (Global)


RUDIS is a renowned brand specializing in products and equipment for wrestling, with a mission to support and enhance the performance of athletes at all levels. RUDIS products are designed using advanced technology and premium materials, ensuring durability, comfort, and high performance.

As their eCommerce business grew rapidly, RUDIS struggled to scale their existing WooCommerce system, making a platform switch the only viable solution. RUDIS chose Shopify Plus. After launching the new website, the RUDIS team quickly integrated ERP NetSuite and third-party systems to optimize sales, shipping, and payment processes. With Shopify Plus, RUDIS achieved unprecedented growth, including:

  • An 80% increase in revenue
  • A 70% increase in the number of orders
  • A 27% increase in conversion rate


Industry: Sport

Traffic: 395,166/month

Rank: #42,519 (USA) & #252,797 (Global)

Final Words

Here are five brands that have witnessed a remarkable change in sales by re-platforming from WooCommerce to Shopify Plus. An important point to note is that while WooCommerce is free and easy to use, complex customizations can be costly and sometimes impractical due to limitations in WordPress and WooCommerce infrastructure. Additionally, businesses may face performance and website speed issues, leading to higher costs for system repairs and maintenance.

On the other hand, Shopify Plus provides businesses with flexible customization options at a more optimal cost, and maintenance and updates are streamlined following Shopify’s standards.

Need more help? Contact SECOMM today!

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