As new UI/UX design trends emerge, designers must stay up-to-date to create the most engaging and user-friendly interfaces for businesses. UI/UX design plays a vital role in crafting excellent user experiences and improving online business efficiency. 

In this article, SECOMM will discuss the latest UI/UX design trends for the year 2023

What is UI/UX design?

User Interface (UI) and User Experience (UX) are often regarded as two interrelated aspects when it comes to designing interfaces for any online product or service, especially in the case of eCommerce websites.

Top 10 eCommerce UI/UX Design Trends In 2023 - What is UI_UX design
What is UI/UX design?

UI design encompasses the creation of various elements like call-to-action buttons, navigation bars, charts, and images, all based on choices of colors, layouts, fonts, and more, to craft an intuitive, appealing, and visually engaging user interface. In design, UI serves as a means to convey messages from businesses and brands to their users.

On the other hand, User Experience (UX) involves the process of shaping the overall experience for users during their interaction with a product or service. This encompasses meeting user requirements for ease of use and functionality, strategizing and structuring information, designing interaction workflows, and assessing effectiveness through research on user habits and behaviors within eCommerce websites.

The role of UI/UX design in eCommerce

Top 10 eCommerce UI/UX Design Trends In 2023 - The role of UI_UX design in eCommerce
The role of UI/UX design in eCommerce

Impress your consumers

Expertly crafted UI/UX design can leave a lasting impact on users when they visit your eCommerce website. In the highly competitive eCommerce landscape, a remarkable UI/UX design can set your business apart and create a distinctive identity among market rivals.

Increase interactivity

Effective UI/UX design can help you enhance your interaction capabilities with consumers. For example, creating social media sharing buttons, user reviews, and intuitive search tools can streamline the customer’s journey to products and more.

Increase credibility and trust

A professional UI/UX design helps you establish trust with customers and cultivate a positive brand image. By offering clear security information, SSL certificates, and secure payment procedures, you can instill confidence in customers while mitigating the risks of personal data breaches and financial fraud.

Increase conversions

Starting with an investment in UI/UX design helps convert potential customers into actual customers. Through data analysis and user feedback, businesses can gain a deeper understanding of customer behavior and make interface adjustments to improve the user experience and overall business performance.

Related article: The 10 biggest eCommerce trends set to dominate in 2023

Top 10 UI/UX design trends

Dark Mode

Although the Dark Mode design trend isn’t new to website developers, it continues to be popular in 2023. The option to switch between light and dark modes offers users more flexibility when visiting an eCommerce website. Dark Mode enhances the browsing experience, especially for users who spend extended hours in front of screens. Furthermore, it can contribute to saving battery life on mobile devices or screens equipped with OLED displays.

Top 10 eCommerce UI/UX Design Trends In 2023 - Dark Mode
Top 10 eCommerce UI/UX Design Trends In 2023: Dark Mode

3D Design

The 3D design trend is gaining more popularity in UI/UX design. 3D elements bring depth and realism to website interfaces, making them visually appealing and improving user interaction. UI/UX designers frequently utilize 3D elements for website components like CTA buttons, icons, banners, and backgrounds, or employ 3D animations for feedback and transition effects, creating a more engaging user experience that fosters a visual connection with users.

Top 10 eCommerce UI/UX Design Trends In 2023 - 3D Design
Top 10 eCommerce UI/UX Design Trends In 2023: 3D Design

Neomorphism

Neumorphism is a design trend that blends aspects of both skeuomorphism and flat design. It creates a 3D effect by using shadow and highlight effects to achieve a sleek, modern look for websites. However, UI/UX designers must be cautious not to overuse neumorphism, as it can result in a cluttered, confusing interface or create effects contrary to what a business intends to convey.

Top 10 eCommerce UI/UX Design Trends In 2023 - Neomorphism
Top 10 eCommerce UI/UX Design Trends In 2023: Neomorphism

Modern Minimalism

Modern Minimalism represents a UI/UX design trend that centers on crafting straightforward, user-friendly interfaces by removing extraneous elements and highlighting vital content. This style combines simplicity with modernity, providing users with a refined and user-friendly experience. The main challenge in implementing Modern Minimalism is finding the balance between simplicity and aesthetics, ensuring that the design remains both visually appealing and easy for users to navigate.

Top 10 eCommerce UI/UX Design Trends In 2023 - Modern Minimalism
Top 10 eCommerce UI/UX Design Trends In 2023: Modern Minimalism

Dynamic Gradient

Dynamic Gradient is a design trend that produces color gradient effects that adapt according to user interactions or the time of day. It can offer users a more personalized and sophisticated experience. However, when implementing Dynamic Gradient in UI/UX design, it’s crucial for designers to strike a balance so that color intensity doesn’t become overpowering and doesn’t compromise readability.

Top 10 eCommerce UI/UX Design Trends In 2023 - Dynamic Gradient
Top 10 eCommerce UI/UX Design Trends In 2023: Dynamic Gradient

Voice Interface

Voice Interface represents a UI/UX design trend where users can interact with an eCommerce website system using voice commands rather than traditional input methods such as keyboards, mice, or touchscreens. Voice Interface employs voice recognition technology to comprehend and respond to user commands, requests, or queries. In UI/UX design, Voice Interface introduces a fresh and user-friendly mode of interaction, thereby unlocking a plethora of opportunities for tailoring the user experience and delivering personalized services.

Top 10 eCommerce UI/UX Design Trends In 2023 - Voice Interface
Top 10 eCommerce UI/UX Design Trends In 2023: Voice Interface

Micro-interactions

Micro-interactions are a design style that incorporates small elements, including subtle animations, specific sound effects, image responses to user actions or voice commands, and more, to create an engaging experience and enhance interaction on a website. Micro-interactions can also help guide users through the website interface effortlessly. When applying Micro-interactions, UI/UX designers need to ensure they won’t distract or annoy users.

Top 10 eCommerce UI/UX Design Trends In 2023 - Micro-interactions
Top 10 eCommerce UI/UX Design Trends In 2023: Micro-interactions

Thực tế tăng cường (AR)

Augmented reality (AR) is becoming increasingly popular in the UI/UX design community, especially in eCommerce websites related to technology, interior design, cosmetics, gaming, and more. AR allows users to interact with products/services as if they were in the real world, bridging the gap between online and offline shopping. However, due to its advanced technology, AR can sometimes pose challenges for older or less tech-savvy customers. Therefore, when designing the UI/UX, businesses must ensure that AR elements are intuitive and user-friendly.

Top 10 eCommerce UI/UX Design Trends In 2023 - AR
Top 10 eCommerce UIUX Design Trends In 2023: AR

Asymmetric Layouts

Asymmetric Layouts is a UI/UX design trend where elements and components aren’t arranged in the traditional symmetrical structure. Instead, elements are placed asymmetrically and inconsistently, creating a sense of balance and noticeable uniqueness in the design. 

The strength of Asymmetric Layouts lies in their ability to capture users’ attention and create a distinctive experience through images and emphasis on essential content. However, when using Asymmetric Layouts, it’s essential to consider ensuring that the eCommerce website interface remains user-friendly, easy to navigate and maintains its aesthetic appeal.

Top 10 eCommerce UI/UX Design Trends In 2023 - Asymmetric Layouts
Top 10 eCommerce UI/UX Design Trends In 2023: Asymmetric Layouts

Data Visualization

Data Visualization is a design trend that involves presenting complex data in a clear and visual manner using graphs, charts, and images. In UI/UX design, Data Visualization is used to transform intricate information into engaging visuals, simplifying data comprehension and interaction for users.

Therefore, when incorporating Data Visualization into UI/UX design, it’s essential to carefully choose appropriate data representation methods, utilize colors and graphical elements effectively, and ensure information is conveyed clearly and attractively.

Top 10 eCommerce UI/UX Design Trends In 2023 - Data Visualization
Top 10 eCommerce UI/UX Design Trends In 2023: Data Visualization

Those are the top 10 UI/UX design trends for eCommerce website in 2023. We hope that the valuable information in this blog will help you choose your best-fit style that conveys your brand’s essence.

Contact us now or call directly to the SECOMM hotline at (028) 7108 9908 for eCommerce consulting and implementation.

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Top 5 Magento Developers In South East Asia (SEA)
TOP 5 MAGENTO DEVELOPERS IN SOUTH EAST ASIA (SEA)

The eCommerce landscape in SEA is experiencing robust growth, with a CAGR of 11.43%. The anticipated total revenue for 2023 is projected to reach USD 109 billion, as reported by Statista. Moreover, there are over 2000 eCommerce websites built on the Magento platform within this market. 

For most Magento deployment projects, collaboration with experienced developers on this platform is crucial. This partnership ensures joint planning, design, and development of customized websites tailored to the specific requirements of each business. 

This article will delve into why Magento remains the preferred platform for eCommerce website development and spotlight the top 5 Magento developers in the SEA region, including Kemana (Indonesia), Lime Commerce (Indonesia), SECOMM (Vietnam), Sweetmag (Malaysia), and 1902 Software (Philippines).

What is Magento?

Magento is an open-source eCommerce platform built using the PHP programming language and the Zend Framework. In 2018, Adobe officially acquired Magento and rebranded it as Adobe Commerce, aiming to integrate this platform into Adobe’s suite of digital solutions.

This merger has enhanced Magento’s capabilities and provided businesses with a more comprehensive eCommerce solution powered by Adobe. 

Magento has two main versions: Magento Open Source – a free version (formerly known as Magento Community Edition) and the paid version called Adobe Commerce (formerly Magento Commerce).

The paid version offers users two options: on-premise and on-cloud, with numerous upgraded features and enhancements to meet higher demands for customization and scalability.

Why do brands choose Magento?

Customization & Scalability

Being an open-source platform, Magento provides businesses with the flexibility to access and modify source code, functionalities, themes, and extensions. Moreover, Magento can efficiently handle up to 500,000 daily visits and imposes no restrictions on annual sales volumes.

According to BuiltWith, there are currently over 144,000 active Magento websites including several global brands experiencing significant traffic, such as:

  • Samsung – 1 billion/month (USA)
  • Walmart – 394 million/month (USA)
  • Nike – 141 million/month (USA)
  • Adidas – 29.2 million/month (USA)
  • Levi’s – 10.6 million/month (USA)

Notably, some high-traffic eCommerce websites in the Southeast Asian market are also using Magento, such as:

  • Didongviet – 4.4 million/month (Vietnam)
  • Abenson – 1 million/month (Philippines)
  • Klik Indomaret – 3.8 million/month (Indonesia)

These leading brands leverage the Magento platform to execute complex customizations for their eCommerce systems, enhancing their capabilities in handling high traffic, extensive product catalogs, and substantial sales volumes. Therefore, for any business seeking a highly customizable and scalable eCommerce platform, Magento is likely the first name that comes to mind.

Headless Commerce

Headless Commerce is an eCommerce trend with 80% of businesses planning to adopt this approach within the next two years, according to Salesforce’s “State of Commerce” report. 

For the demands of Headless architecture, the open-source Magento platform stands out as an optimal choice. Unlike traditional Magento architecture, Headless Magento utilizes GraphQL API to support various frontend designs for different devices and screens. This setup is optimized and integrated into the existing backend system to deliver a seamless omnichannel experience. 

Moreover, Adobe offers enterprises an advanced suite to enhance the efficiency of Headless Commerce operations. This suite includes Adobe Experience Manager (Content Management), Adobe Analytics (In-depth analytics reporting), and Adobe Marketo Engage (Marketing automation).

PWA Studio

According to Emergen Research, the global Progressive Web App (PWA) market is expected to reach 10.44 billion USD by 2027. Therefore, it’s not surprising that many businesses are turning to Magento’s PWA Studio features. This toolkit facilitates the rapid development, launch, and maintenance of PWAs.

Moreover, businesses adopting Headless Commerce can seamlessly integrate with PWA Studio to customize frontend designs. PWAs are often combined with Headless architecture to create Headless PWAs, replacing conventional frontends with PWA storefronts to enhance website performance.

Moreover, Magento PWA utilizes Service Worker technology for device caching, significantly boosting page load speeds by 2 to 3 times.

Magento Global Community

Magento boasts a thriving and engaged community comprising developers, designers, and users. This community consistently generates modules, themes, plugins, and integrated add-ons for the Magento platform.

Moreover, there are many Magento developers in the market, making it easy for businesses to find a suitable partner. 

In addition, prominent forums like Reddit, Quora, Substack, Slack Groups, and online conferences provide platforms for Magento users to exchange knowledge and experiences.

Hence, beyond direct support from collaborative partners, these forums serve as invaluable resources whenever businesses face challenges or require assistance throughout the Magento deployment journey.

Top 5 Magento Developers in SEA

Magento is designed to meet almost every need when it comes to creating professional and custom eCommerce websites.

However, not all businesses have the technical expertise and understanding of Magento to start and successfully implement this platform. This is why many businesses seek to collaborate with Magento developers to bring their ideas and business goals to life. 

Below are 5 Magento agencies in South East Asia, boasting exceptional experience and expertise.

SECOMM (Vietnam)

SECOMM is known as a provider of comprehensive and specialized eCommerce solutions tailored to each business model and requirement.

Established in 2014, SECOMM has successfully collaborated on and developed Magento eCommerce websites for numerous major clients spanning from Australia, Singapore, Hong Kong to Vietnam, including LaybyLand, Changi Airport Group, My Market, Annam Group, and Vinamilk.

Going beyond Magento website development collaborations, SECOMM and its clients strategically outline sustainable short and long-term development plans, ensuring continued leadership in the targeted markets. 

With vast experience in executing over 300 custom Magento website development projects for clients worldwide, SECOMM has firmly established itself as a premier professional Magento developer in Vietnam.

Top 5 Magento Developers In South East Asia (SEA)-SECOMM (Vietnam)
Top 5 Magento Developers In South East Asia (SEA): SECOMM (Vietnam)

Kemana Technology (Indonesia)

Established in 2011, Kemana Technology is a private company consisting of a team of experts with over a decade of experience in the eCommerce industry. Recognized as an official Silver partner of Adobe, Kemana stands out as a leading Magento developer in the broader APAC region and specifically in Indonesia. 

When it comes to eCommerce website development services, Magento is the core technology solution that the company suggests to its clients.

Moreover, Kemana leverages Magento’s exceptional customization capabilities to deliver Omnichannel deployment solutions for retailers, offering two primary services: Click & Collect (Pick Up In-store) and Ship From Store.

Top 5 Magento Developers In South East Asia (SEA)-Kemana Technology (Indonesia)
Top 5 Magento Developers In South East Asia (SEA): Kemana Technology (Indonesia)

Lime Commerce (Indonesia)

Similar to Kemana Technology, Lime Commerce is also among the top Magento developers in Indonesia. Established in 2014, the company holds the Bronze partnership status in the Adobe Solution Partner Program. Lime Commerce provides personalized solutions tailored to meet the deployment needs of each customer segment. 

As a dedicated eCommerce development company focusing on Magento, Lime Commerce offers a range of comprehensive services and solutions related to the Magento platform.

This includes custom design and development of Magento eCommerce websites, system maintenance and updates, optimization of website performance and security, and implementation of various crucial integrations.

Top 5 Magento Developers In South East Asia (SEA)-Lime Commerce (Indonesia)
Top 5 Magento Developers In South East Asia (SEA): Lime Commerce (Indonesia)

Sweetmag Solutions (Malaysia)

Established in 2008, Sweetmag Solutions has distinguished itself as a premier provider of Magento website development solutions in Malaysia, offering a range of associated web services. Over the years, Sweetmag has achieved Bronze-level partnership status in the Adobe Solution Partner program.

Sweetmag provides a seasoned team to build Magento eCommerce websites to meet specific requirements and objectives related to customer experience and conversion.

Through collaborations with prominent brands like Padini, Innisfree Malaysia, Parkson Online, and Caring Pharmacy, the company has firmly established its position in the Malaysian eCommerce market.  

Top 5 Magento Developers In South East Asia (SEA)-Sweetmag Solutions (Malaysia)
Top 5 Magento Developers In South East Asia (SEA): Sweetmag Solutions (Malaysia)

1902 Software (Philippines)

Founded and operated since 1998 by Danish programmer Peter, 1902 Software has evolved into a prominent software development and eCommerce solutions company in the Philippines. Their key services include AI development, eCommerce solutions, custom software development, and innovative design, all of which contribute to their notable reputation. 

In the realm of eCommerce development, the company excels in delivering solutions for creating powerful, flexible, and scalable Magento websites. With a track record of successful projects, 1902 Software has earned positive reviews from satisfied clients.

Top 5 Magento Developers In South East Asia (SEA)-1902 Software (Philippines)
Top 5 Magento Developers In South East Asia (SEA): 1902 Software (Philippines)

Start Your eCommerce Journey with Magento Today!

The effectiveness and popularity of Magento are demonstrated by the numerous businesses, spanning from medium-sized enterprises to large corporations, that have successfully implemented and operated their eCommerce websites on this platform. Moreover, the global Magento developer community is extensive, and the Southeast Asian region is no exception, featuring top-notch specialists with high technical expertise and extensive experience in Magento, as mentioned in the article.

Contact or call SECOMM’s hotline at (+84)28 7108 9908 to build your Magento eCommerce website today!

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What is Social Commerce? A Trend That Keeps Heating Up
WHAT IS SOCIAL COMMERCE? A TREND THAT KEEPS HEATING UP

As per Statista’s data, Social Commerce worldwide generated 992 billion USD in revenue in 2022, with projections indicating a potential surge to 2.9 trillion USD by 2026. This positions Social Commerce as a highly valued and potential trend in the future of eCommerce.

What Is Social Commerce? A Trend That Keeps Heating Up
Source: Statista

What is Social Commerce?

Social Commerce is a term that combines two key concepts: “Social” and “Commerce”.

It represents a business model that seamlessly integrates social media and eCommerce, aiming to create a shopping experience that is more interactive and connected for customers.

What Is Social Commerce? A Trend That Keeps Heating Up
What is Social Commerce?

Social Commerce enables users to view and purchase products directly through social media platforms such as Facebook, Instagram, TikTok, etc.

This approach allows customers to delve into product details, read reviews, engage with comments from other users, and even make direct purchases through business posts, advertisements, or social platform storefronts.

The Social Commerce model often comes with interactive features, product-sharing capabilities, and personalized product recommendations.

Social Commerce takes advantage of the widespread popularity and extensive user base on social media platforms to naturally amplify the reach and influence of products and brands.

How does Social Commerce work?

Social Commerce vs eCommerce

Social Commerce and eCommerce are two distinct online business models, yet they share the common goal of online commerce. Here are the differences between these two models:

What Is Social Commerce? A Trend That Keeps Heating Up
Social Commerce vs eCommerce

Types of Social Commerce

There are various popular types of social commerce, and the choice depends entirely on the scope and objectives of each business. Here are some common types of social commerce:

  • Influencer Marketing: This marketing form leverages the influence of users with large social media followings. Businesses collaborate with celebrities or influential individuals to promote their products and brands.
  • Affiliate Marketing: In this strategy, businesses empower influential individuals to promote or review their products/services in social media posts by embedding links, and incentivizing sales. In return, these affiliate partners earn a percentage of the revenue generated from those links.
  • Social Media Advertising: This type of social commerce centers around using social media platforms as advertising spaces. Businesses can run ads on platforms like Facebook, Instagram, Pinterest, TikTok, etc., to reach their target audience.
  • User-Generated Content (UGC): By encouraging customers to share their experiences using products or services on social media platforms, businesses aim to build trust among both current and potential buyers. 
  • Live Streaming: Hosting live streaming sessions on platforms like TikTok, YouTube, or Twitch allows viewers to interact directly with the business. This involves introducing products/services, fielding questions, and receiving user feedback during the broadcast, ultimately boosting online interaction and sales.

Benefits of Social Commerce

Enhance brand identity

Social Commerce facilitates businesses in reaching millions of users across various social media platforms, particularly globally popular ones like TikTok, Facebook, Instagram, and Pinterest.

This approach not only boosts brand awareness but also promotes businesses’ products and services to the extensive user base on these platforms, creating organic traction through user sharing and interaction.

The renowned sportswear brand Nike has successfully implemented Social Commerce by leveraging engaging posts, videos, and advertisements on social media platforms such as Facebook, Instagram, and Twitter.

The brand consistently runs advertising campaigns encouraging users to share their product experiences. Through user-generated posts and the strategic use of specific hashtags, Nike has sparked natural virality, resulting in an increased level of brand recognition.

What Is Social Commerce? A Trend That Keeps Heating Up
Enhance brand identity

Optimize the shopping experience

A key feature of social commerce is its focus on creating a seamless online shopping experience for users, simplifying the transition from product browsing to actual purchases. Customers can buy directly from posts, advertisements, or online stores on social media platforms.

This not only streamlines the shopping process but also enables businesses to optimize customer experiences, save time, and boost the eCommerce sales volume for the brands.

The cosmetics brand L’Oréal has created various TikTok channels for each target market in its beauty chain, such as lorealparis (global), lorealparisusa (U.S. market), lorealparis_vn (Vietnamese market), lorealparisid_shop (Indonesian market), lorealparisth_store (Thai market), and so on.

This approach not only allows the brand to reach the right target audience but also takes advantage of TikTok Shop, enabling customers to purchase products directly through L’Oréal’s TikTok channel.

What Is Social Commerce? A Trend That Keeps Heating Up
Optimize the shopping experience

Monitor & measure performance

Presently, social media platforms offer comprehensive analytics and data measurement tools for businesses. For instance, Instagram Insights provides demographic information such as gender, age groups, and geographic locations.

Facebook Audience Insights goes a step further in collecting detailed data about a business’s target audience, while TikTok Pixel allows tracking vital metrics like clicks, views, and conversion rates, and assessing the effectiveness of advertising campaigns.

Leveraging these data sources assists businesses in creating more efficient social commerce campaigns compared to traditional retail operations. A noteworthy example of the successful implementation of Social Commerce with optimized tracking and measurement is Fashion Nova.

This prominent American fashion brand specializes in offering women’s clothing and accessories. Fashion Nova’s Instagram posts often incorporate sharing and user tracking features, enhancing the dissemination of information about products and the brand.

Furthermore, Fashion Nova utilizes Instagram’s measurement features and analytical tools to evaluate the effectiveness of the brand’s marketing and advertising campaigns.

What Is Social Commerce? A Trend That Keeps Heating Up
Monitor & measure performance

Boost engagement & customer service

Embracing social commerce enables businesses to seamlessly engage in direct interactions with customers and gather their feedback regarding the brand or product through posts, direct conversations, comment responses, and messages.

This facilitates quick customer support, addresses inquiries promptly, fosters satisfaction and fortifies customer relationships. Moreover, based on this valuable customer feedback, businesses can refine their products/services to align with customer expectations.

Tarte Cosmetics, a renowned cosmetics brand specializing in makeup and skincare products, has effectively utilized social media platforms such as Instagram, Facebook, and Twitter to implement social commerce. The brand consistently engages with customers across social media channels.

The administrative team promptly responds to user comments and messages, addressing inquiries and offering technical support. This approach builds trust and satisfaction among customers, actively strengthening positive customer relationships.

What Is Social Commerce? A Trend That Keeps Heating Up
Boost engagement & customer service

The Bottom Line

Here are insights, advantages, and examples of businesses effectively embracing Social Commerce. Depending on each business’s strategy, administrators can blend social media and eCommerce to engage customers and establish a brand in the current digital era.

Related Reading: eCommerce: Inbound Marketing vs Outbound Marketing

Contact SECOMM or directly call the hotline at 02871089908 today for complimentary guidance on implementing eCommerce Marketing overall and Social Commerce specifically.

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The 10 Best Remarkable Pharmacy eCommerce Websites
THE 10 BEST REMARKABLE PHARMACY ECOMMERCE WEBSITE

The eCommerce trend has quickly extended to various sectors of the economy. The explosion of online pharmacies, both domestically and internationally, demonstrates the significant impact this trend is having on the pharmaceutical industry. 

Typically, the first step in the online presence strategy of these pharmacies is the professional establishment of an eCommerce website. 

Here are 10 pharmaceutical brands in Vietnam and on the global stage that have effectively launched eCommerce websites and swiftly captured a significant share of this market.

CVS Health (USA)

CVS Health is a major player in the U.S. healthcare sector and stands as the largest retail pharmacy chain in the country, boasting over 9,900 physical stores. CVS also offers an array of healthcare services, encompassing general health check-ups, diagnostics, and dental care.

The CVS pharmacy eCommerce website is built upon the Oracle Commerce platform, equipped with numerous features to ensure an optimal user experience and scalability for the future. Notably, it includes a prescription management feature that empowers customers to oversee their prescriptions through their CVS accounts, request prescription refills, and receive medication deliveries at their doorstep. Furthermore, the online drugstore allows customers to schedule appointments with two options: in-person clinic visits or remote telehealth consultations via video calls.

The 10 Best Remarkable Pharmacy eCommerce Websites - CVS Health
The US online drugstore — CVS Health
  • Website: https://www.cvs.com/
  • Platform: Oracle Commerce
  • Traffic: 72.2M/month
  • Ranking: 112 (USA) & 494 (Worldwide)

Droga Raia (Brazil)

Established in 1890, Droga Raia has continually grown and, over the years, has become one of the foremost pharmacy chains in Brazil. Despite its long-standing legacy, Droga Raia hasn’t lagged in the eCommerce trend.

With an average monthly website traffic of 19.8 million, Droga Raia opted for Magento to facilitate its pharmacy eCommerce website. This choice was well-founded, given the platform’s superior flexibility for customization and scalability, ensuring the capability to manage high traffic volumes and cater to future system expansion needs.

The 10 Best Remarkable Pharmacy eCommerce Websites - Droga Raia
The 10 Best Remarkable Pharmacy eCommerce Websites — Droga Raia

Apollo Pharmacy (India)

Apollo Pharmacy, a well-known retail pharmacy chain in India, operates as a subsidiary of Apollo Hospital. Over the years, Apollo has expanded its chain of stores to thousands, serving cities and towns across India. 

Apollo built its online pharmacy on the Magento platform, equipped to manage a vast product portfolio. In addition to offering both prescription and non-prescription medications, as well as healthcare products, Apollo provides various related services. These services encompass online consultations, health check-up appointment scheduling, vaccination bookings, and insurance sales. Currently, the website garners 12.7 million monthly visits.

The 10 Best Remarkable Pharmacy eCommerce Websites - Apollo Pharmacy
Apollo Pharmacy’s eCommerce website 

Netmeds (India)

Another well-known online drugstore in India is Netmeds. In addition to prescription and non-prescription drugs, this brand offers a diverse range of healthcare products, including items for maternity and baby care, medical equipment, and dietary supplements for fitness enthusiasts, vegetarians, and those with diabetes. Netmeds also relies on Magento to develop its pharmacy eCommerce website, featuring various capabilities to enhance the user experience. These include product categorization with accompanying images, non-prescription product search recommendations, real-time product availability checks at specific stores, prescription upload options, and home delivery requests. At present, Netmeds’ website averages around 10.4 million monthly visits.

The 10 Best Remarkable Pharmacy eCommerce Websites - Netmeds
Online drugstore — Netmeds

Nahdi Online (Arab Saudi)

Nahdi Online is the leading pharmacy eCommerce website in Saudi Arabia and ranks among the region’s largest retail pharmacy chains. This marks the fourth pharmacy on the list utilizing the Magento platform to craft a user-friendly website enriched with advanced features, facilitating product-specific searches, in-depth product descriptions, and price comparisons for customers. Moreover, through Nahdi’s online pharmacy, users can access various online consultation and healthcare services or book appointments at the clinic.

The 10 Best Remarkable Pharmacy eCommerce Websites - Nahdi Online
The 10 Best Remarkable Pharmacy eCommerce Websites — Nahdi Online 

An Khang Pharmacy (Vietnam)

An Khang Pharmacy, one of the most trusted pharmacy chains in Vietnam, was established in 2012 and has since expanded to over 500 pharmacies nationwide. Additionally, the brand has introduced a pharmacy eCommerce website and a mobile app to cater to consumers’ online pharmaceutical needs, complete with a variety of enticing offers. 

An Khang provides a wide array of products, including medications, dietary supplements, medical equipment, personal care items, and cosmetics. Moreover, the An Khang website features a dedicated section for disease lookup, allowing customers not only to make purchases but also to access information on various common diseases, including their causes, symptoms, treatment methods, and prevention.

The 10 Best Remarkable Pharmacy eCommerce Websites - Nha Thuoc An Khang
An Khang Pharmacy’s eCommerce website

FPT Long Chau (Vietnam)

FPT Long Chau, established in 2015, has a presence in over 1,000 stores across all 63 provinces in Vietnam and is a pioneer in the modern online pharmacy model. Both its pharmacy eCommerce website and app have gained strong favor from consumers for their rich and seamless shopping experience.

Notably, Long Chau leads the way in offering a Buy Now, Pay Later service with 0% interest, helping to ease the financial burden on patients. Furthermore, customers can access guidance from Long Chau’s experienced pharmacists through a hotline or chat service. Currently, the Long Chau website attracts approximately 5.2 million monthly visitors.

The 10 Best Remarkable Pharmacy eCommerce Websites - FPT Long Chau
Online pharmacy — FPT Long Châu

Pharmacity (Vietnam)

In the pharmaceutical market of Vietnam, Pharmacity is the third name mentioned in the fierce “three-horse race” taking place in both the online and offline channels. This company was founded in 2011 and currently has over 1,000 stores nationwide. Similar to An Khang and Long Chau, Pharmacity has also launched an eCommerce website and app with various promotional programs to provide customers and patients with a convenient and quick shopping experience, along with online consultation services from a team of highly professional pharmacists. Currently, the Pharmacity website attracts an average of 2.7 million monthly visitors. 

The 10 Best Remarkable Pharmacy eCommerce Websites - Pharmacity
Online drugstore — Pharmacity

Central Pharmacy (Vietnam)

This is one of the most reputable and high-quality online pharmacy systems in Vietnam. The pharmacy offers a wide range of genuine pharmaceutical products, dietary supplements, health, and beauty care items from major global brands. Central Pharmacy’s drugstore provides various features to enhance the shopping experience for customers, such as search suggestions, search filters, and integration of messaging applications (FB Messenger and Zalo) on the website for customer support, prescription uploads, and home delivery requests. To date, the website has attracted more than 587,000 monthly visitors.

The 10 Best Remarkable Pharmacy eCommerce Websites - Central Pharmacy
Vietnam’s online drugstore — Central Pharmacy
  • Website: https://trungtamthuoc.com/
  • Platform: Ngôn ngữ PHP
  • Traffic: 587.1K/month
  • Ranking: 2,484 (Vietnam) & 118,022 (Worldwide)

Nha Thuoc Than Thien (Vietnam)

Nha Thuoc Than Thien is a retail chain that meets GPP standards in Vietnam. Specializing in prescription and over-the-counter medications, as well as various healthcare products, this establishment has embraced a hybrid model, combining both offline and online pharmacy services. The primary sales channel is its user-friendly eCommerce website, developed using WooCommerce. The website is intuitively designed, incorporating essential features to facilitate customer product searches, seamless transactions, and order tracking. With around 410 thousand monthly visits, the website continues to serve a significant audience.

The 10 Best Remarkable Pharmacy eCommerce Websites - Nha Thuoc Than Thien
Pharmacy eCommerce website — Nha Thuoc Than Thien

Here are the top 10 eCommerce websites, including leading online pharmacies, in both the Vietnamese and international markets. These brands demonstrate their adaptability to consumer trends and their efforts in developing technological infrastructure to compete in the multibillion-dollar market.

With a wealth of experience in successfully implementing eCommerce solutions for numerous clients across various countries in recent years, SECOMM specializes in providing consulting services with professional eCommerce deployment solutions tailored to the specific needs of each industry.

Feel free to contact or call SECOMM’s hotline directly at (02871089908) for a free consultation.

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eCommerce 2023 Inbound Marketing vs Outbound Marketing
ECOMMERCE 2023: INBOUND MARKETING VS OUTBOUND MARKETING

Inbound Marketing and Outbound Marketing are two widely used marketing approaches that businesses often mix. Although they are common, many businesses still need to distinguish between these two types of marketing. Which is the most suitable strategy for businesses to implement Inbound Marketing and Outbound Marketing in the eCommerce world?

What is Inbound Marketing?

Inbound Marketing is a marketing approach that focuses on engaging customers by offering valuable content and delivering a meaningful customer experience. 

eCommerce 2023 Inbound Marketing vs Outbound Marketing - Inbound Marketing
What is Inbound Marketing?

Key strategies employed in Inbound Marketing include:

  • Blogging: Creating informative content to provide valuable insights to potential customers.
  • Social Media Marketing: Using popular social media platforms like Facebook, TikTok, Instagram, Twitter, etc., for customer engagement through the sharing of valuable content.
  • Search Engine Optimization (SEO): Optimizing websites and content to achieve higher rankings in search engine results, such as Google, Cốc Cốc, Safari, Firefox, and others, facilitating the discovery of the business by potential customers on the Internet. 
  • Email Marketing: Building email sequences tailored to customer needs and personalized to enhance customer care.
  • YouTube Marketing: Developing marketing strategies on the YouTube platform to provide useful knowledge alongside marketing messages to specific potential customers.
  • Audio Marketing (Podcast): Creating and broadcasting podcast programs related to the business or its products, allowing the brand to share information, stories, and other valuable content with potential customers through audio.
  • Lead Generation: Offering valuable content like ebooks, guidelines, webinars, etc., to gather contact information and build a database of potential customers.

What is Outbound Marketing?

Outbound Marketing is a conventional marketing approach where businesses proactively reach out to customers by sending marketing messages to a broad targeted audience.

eCommerce 2023 Inbound Marketing vs Outbound Marketing - Outbound Marketing
What is Outbound Marketing?

Here are some primary methods employed in Outbound Marketing:

  • Cold calling: Making phone calls to various phone numbers collected from diverse sources, without any prior relationship, such as potential customer lists, or business databases, to introduce products/services.
  • Cold email outreach: Sending direct mail or parcels to customer lists, much like cold calling, to announce products, services, or upcoming promotional programs.
  • Events and exhibitions: Participating in and organizing events and exhibitions to have direct contact with potential customers and promote the business’s products/services.
  • Traditional advertising: Using traditional advertising channels such as television, radio, print media, magazines, and outdoor advertising (billboards) to convey marketing messages to a large number of customers.
  • PPC (Pay Per Click) advertising: Utilizing paid online advertising forms like Google Ads, social media advertising (Facebook Ads, Instagram Ads, TikTok Ads, etc.), or various display advertising techniques to reach a diverse consumer audience.
  • Telemarketing: Making direct phone calls to potential customers to advertise products or services and generate sales.
eCommerce 2023 Inbound Marketing vs Outbound Marketing - Source Shift4Shop
Source: Shift4shop

Inbound Marketing vs Outbound Marketing: Basic Comparison

eCommerce 2023 Inbound Marketing vs Outbound Marketing -Basic comparison
Inbound Marketing vs Outbound Marketing: Basic comparison

Approach 

Inbound Marketing centers around the customer, prioritizing the attraction of potential customers through valuable content and experiences. In the realm of eCommerce, Inbound Marketing primarily revolves around establishing relationships and engaging with customers through the business’s website or eCommerce app.

Conversely, Outbound Marketing takes a product-centric approach, aiming to send marketing messages to a wider audience. Outbound Marketing involves reaching potential customers through diverse channels like advertising, direct mail, or telemarketing.

Targeting

Inbound Marketing focuses on attracting and connecting with specific, targeted audiences through the creation of relevant and valuable content. Its goal is to draw in potential customers actively seeking information or solutions related to the business’s products or services. 

On the other hand, Outbound Marketing establishes a broader network and targets a wider audience, typically relying on demographics or general interests. The goal of Outbound Marketing is to reach a large number of people with the hope of grabbing the attention of potential customers. 

Communication Style

Inbound Marketing promotes two-way communication, where businesses actively participate in conversations with potential customers, giving priority to listening, understanding customer needs, and offering valuable information or solutions.

Outbound Marketing typically involves one-way communication, with businesses delivering marketing messages to the audience without immediate interaction. The primary objective is to raise awareness and generate interest in the business’s products or services.

Timing

Inbound Marketing tends to have a long-term orientation as it revolves around building trust and credibility over time, nurturing potential customers until they are ready to make a purchase. However, it may require some time to see results. 

On the other hand, Outbound Marketing is typically linked to immediate outcomes or short-term goals. Its primary focus is on generating potential customers or immediate sales by actively promoting products and services through channels such as paid advertising or telemarketing.

Costs

Inbound Marketing can offer long-term cost savings as this strategy relies on creating valuable content, optimizing online presence, and leveraging channels that the business controls, such as optimizing the eCommerce website/app, SEO, and managing social media pages. While it may require an initial investment of resources and time, the returns on this investment can be significant over time. 

Conversely, Outbound Marketing often entails upfront expenses, such as advertising costs. The expenses can vary depending on the selected channels and the scale of the target audience.

Inbound Marketing vs Outbound Marketing: eCommerce Tactics

Inbound Marketing Tactics 

eCommerce 2023 Inbound Marketing vs Outbound Marketing - Inbound Marketing Tactics
Inbound Marketing Tactics

In the world of eCommerce, Inbound Marketing employs the principles and strategies of Inbound Marketing to attract and engage potential customers. Here are several common Inbound Marketing methods applied in eCommerce:

  • Crafting valuable content: Generating useful content relevant to the business’s products or services, such as blogs, user guides, instructional videos, infographics, and other content formats.
  • Search Engine Optimization (SEO): Optimizing the website and content to improve search engine rankings.
  • Building an online community: Using social media, blogs, forums, or other platforms to interact with potential customers and foster an online community centered around the brand and its products.
  • Email Marketing: Building an email list from potential customers and executing email marketing campaigns to deliver information, updates, promotions, and customer-specific content.
  • Creating landing pages: Creating landing pages to establish a potential customer database and engage with them through marketing campaigns.
  • Leveraging social media: Using social media platforms like Facebook, TikTok, Instagram, Twitter, and more to share content, interact with potential customers, and enhance brand recognition.

Outbound Marketing Tactics

eCommerce 2023 Inbound Marketing vs Outbound Marketing - Outbound Marketing Tactics
Outbound Marketing Tactics

In the eCommerce world, Outbound Marketing employs the methods and strategies of Outbound Marketing to build brand recognition among a broad customer base with the objective of boosting online sales. Here are some common Outbound Marketing techniques typically utilized in eCommerce:

  • PPC Advertising: Using paid online advertising channels such as Google Ads, Facebook Ads, or other online advertising formats to deliver marketing messages to potential customers.
  • Email Marketing: Sending direct advertising emails to potential customers or existing customers to announce products, promotional programs, or relevant news.
  • Direct Messaging (SMS Marketing): Sending direct messages to potential customers’ mobile phones to inform them about products, offers, or promotional programs.
  • Traditional Advertising: Using traditional advertising forms like television, radio, print media, magazines, and billboards to drive a large customer base to the eCommerce website/app for purchasing.
  • Telemarketing: Making direct phone calls to potential customers to introduce products or services, provide advice, or make sales. 

In essence, Outbound Marketing in eCommerce can rapidly establish brand recognition and reach a large online audience, but it also necessitates consideration of effectiveness and the response of potential customers, with the ultimate goal of increasing online sales.

Here is a summary of the basic information about Inbound Marketing and Outbound Marketing in eCommerce. Depending on their individual needs, businesses will allocate time and budget for Inbound Marketing and Outbound Marketing accordingly. 

Contact or call the SECOMM hotline at 02871089908 today for a free consultation on the implementation of eCommerce Marketing. 

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Top 15 Baby eCommerce Websites (Vietnam + International)
TOP 15 BABY ECOMMERCE WEBSITE (VIETNAM + INTERNATIONAL)

The global business landscape has faced significant challenges due to the Covid-19 pandemic. In response to this, many businesses across various sectors, particularly in the Baby industry, have prioritized the implementation of eCommerce strategies to connect with online customers and drive sales. Furthermore, to align with the broader economic trends, these retailers have transitioned from traditional business models to robust eCommerce operations to ensure growth and market expansion.

The following list showcases 15 successful Baby brands in Vietnam and around the world that have effectively adopted eCommerce websites, thus facilitating the swift participation of numerous other businesses.

Ava Kids 

Ava Kids is the Baby eCommerce website of The Gioi Di Dong Corporation, offering a range of enticing online shopping benefits to customers. These include a 1-month return policy, complimentary shipping, special discounts for new customers, a rewards program, and informative guides for maternal and child health care.
Having been in operation for over a year, Ava Kids’ eCommerce website now enjoys over 2.1 million monthly visitors and has expanded its offline store network from 5 to 66 outlets.

Top 15 Baby eCommerce Websites (Vietnam + International) - Ava Kids
Ava Kids’s eCommerce website 
  • Website: https://www.avakids.com/
  • Platform: PHP language
  • Traffic: 2.1M/month
  • Ranking: 560 (Vietnam) & 30,546 (Worldwide)

Con Cưng 

Established in 2011, Con Cung has grown to become Vietnam’s leading retail chain specializing in products for expectant mothers and babies, boasting over 700 stores across the country.

In recent years, Con Cung has made significant strides in developing its eCommerce website, catering to the online shopping demands of its customers. This expansion has enabled them to provide a rich shopping experience with a wide range of enticing offers, flexible payment methods, and 1-hour delivery services.

Top 15 Baby eCommerce Websites (Vietnam + International) - Con Cung
Con Cưng’s eCommerce website 
  • Website: https://concung.com/
  • Platform: PHP language
  • Traffic: 1.3M/month
  • Ranking: 891 (Vietnam) & 48,776 (Worldwide)

Kids Plaza

Founded in 2009, Kids Plaza is a major player in the eCommerce competition for the Baby industry. Kids Plaza has built an eCommerce website on the Magento platform to efficiently manage a vast and diverse product catalog. The brand consistently runs enticing promotional campaigns, offering gift-with-purchase deals, flash sales, buy-5-get-1-free offers, and a loyalty points system for redeemable rewards. These efforts have significantly driven up website traffic during promotional events, making Magento’s customization and scalability features indispensable for handling sudden surges in visitor numbers. On average, the website garners approximately 1 million visits per month.

Top 15 Baby eCommerce Websites (Vietnam + International) - Kids Plaza
Kids Plaza’s eCommerce website

Bibo Mart 

Founded in 2006, Bibo Mart, a retail chain dedicated to serving expectant mothers and babies, offers a diverse range of products, including maternity clothing, diapers, formula, and strollers. Just like its competitors, Bibo Mart is a strong contender in the eCommerce race.

To enhance the customer shopping experience, Bibo Mart opted for Magento Enterprise Edition (aka Adobe Commerce) to develop a custom eCommerce website. This platform enables the implementation of attractive promotions and a Loyalty Program. Presently, the website enjoys more than 500,000 monthly visitors.

Top 15 Baby eCommerce Websites (Vietnam + International) - Bibo Mart
Bibo Mart’s eCommerce website 
  • Website: https://bibomart.com.vn/
  • Platform: Magento Enterprise Edition (Adobe Commerce)
  • Traffic: 518K/month
  • Ranking: 2,216 (Vietnam) & 109,496 (Worldwide)

Shop Trẻ Thơ 

Shop Trẻ Thơ stands as a well-known brand in the Maternity & Baby sector. The company is dedicated to establishing and advancing its eCommerce website alongside its network of 22 physical stores. This strategic move is aimed at staying in sync with the online shopping trend and securing a competitive edge in the realm of eCommerce.

Beyond a diverse product catalog, Shop Trẻ Thơ offers various enticing incentives to encourage online shopping, such as Buy 1 Get 1, cost-saving combos, gifts with purchase, discounts for new customers, and more. Currently, the website maintains a stable traffic of over 100,000 visitors per month.

Top 15 Baby eCommerce Websites (Vietnam + International) - Shop Tre Tho
Shop Trẻ Thơ’s eCommerce website 

Tuticare  

Tuticare is considered a prominent brand in the Maternity & Baby industry with a chain of 55 stores across Vietnam. Tuticare’s products undergo stringent checks, from their origins to their quality, providing a sense of assurance to mothers during their shopping experience. 

The company has started an eCommerce website to provide customers with an optimized online shopping experience, along with various attractive programs and offers like a Tuti Gift Card, a subscription for diapers and milk, and more. Additionally, Tuticare offers diverse payment options, including eWallets and buy now pay later.

Top 15 Baby eCommerce Websites (Vietnam + International) - Tuticare
Tuticare’s eCommerce website 
  • Website: https://www.tuticare.com/
  • Platform: PHP language
  • Traffic: 113.7K/month
  • Ranking: 9,304 (Vietnam) & 435,124 (Worldwide)

Mothercare 

Mothercare, a brand focused on Baby products from the United Kingdom, offers a diverse range of fashion and essential items for expectant mothers and children of various age groups. Despite its recent inception, Mothercare has rapidly garnered attention, primarily due to its commitment to providing high-quality products at affordable prices.

The Mothercare website is strategically developed using the Magento platform, effectively catering to the online shopping preferences of their customers. Beyond attractive promotional programs, the Mothercare website also provides valuable insights on caring for newborns and young children through its dedicated blog section.

Top 15 Baby eCommerce Websites (Vietnam + International) - Mothercare
Mothercare’s eCommerce website 

Soc & Brothers

Soc & Brothers is a rising name in the Baby eCommerce market, offering a diverse range of products for expectant mothers and children, including clothing, formula, diapers, strollers, and toys. The company has built an eCommerce website using Haravan and receives approximately 28,000 monthly visitors. Moreover, Soc & Brothers has implemented a Loyalty Program with three tiers: Silver, Gold, and Diamond, which can be utilized for purchases and point accumulation both at their offline retail stores and various online channels.

Top 15 Baby eCommerce Websites (Vietnam + International) - Soc & Brothers
Soc & Brothers’s eCommerce website
  • Website: https://www.snbshop.vn/
  • Platform: Haravan
  • Traffic: 28.1K/month
  • Ranking: 46,426 (Vietnam) & 1,950,408 (Worldwide)

Carter’s

Carter’s is a well-known children’s clothing brand in the North American region. Carter’s offers a wide range of products suitable for children of all ages, heights, and weights. Their website is built on Salesforce Commerce Cloud and features a primary color scheme of blue and white, emphasizing minimalism and cuteness. Currently, the website receives about 8.4 million monthly visits. Moreover, customers can purchase physical or eGift cards through the website, which can be customized in terms of design, value, and personal messages.

Top 15 Baby eCommerce Websites (Vietnam + International) - Carter's
Carter’s eCommerce website 
  • Website: https://www.carters.com/
  • Platform: Salesforce Commerce Cloud
  • Traffic: 8.4M/month
  • Ranking: 1,127 (USA) & 5,584 (Worldwide)

Hanna Andersson

Hanna Andersson is a well-known Swedish brand that specializes in children’s clothing, offering beautiful designs and a wide range of styles, sizes, and types of clothing, from everyday wear to sleepwear and swimwear. Hanna Andersson’s eCommerce website is built and developed using the Salesforce Commerce Cloud platform and garners more than 1.4 million monthly visitors. Hanna provides a personalized shopping experience by inviting its customers to participate in clothing selection consultations, parenting advice, and direct communication for new customers.

Top 15 Baby eCommerce Websites (Vietnam + International) - Hanna Andersson
Hanna Andersson’s eCommerce website 

OshKosh B’gosh 

OshKosh, a globally beloved children’s clothing brand, has achieved significant success by utilizing Salesforce Commerce Cloud to create an eCommerce website that delivers an exceptional online shopping experience. Presently, the website receives more than 900,000 monthly visitors and provides numerous appealing shopping incentives to its customers, including a rewards program that offers unexpected gifts, birthday presents, and discount vouchers.

Top 15 Baby eCommerce Websites (Vietnam + International) - OshKosh B'gosh
OshKosh B’gosh’s eCommerce website 
  • Website: https://www.oshkosh.com/
  • Platform: Salesforce Commerce Cloud
  • Traffic: 919.4K/month
  • Ranking: 11,805 (USA) & 56,197 (Worldwide)

Janie and Jack 

Janie and Jack, another children’s fashion brand, has built an eCommerce website using the Salesforce Commerce Cloud platform. The company provides a wide variety of products for boys, girls, infants, as well as items such as jewelry and home decor. Notably, Janie and Jack has entered into a collaboration with Disney to offer fashion items featuring beloved Disney characters for children.

Additionally, the brand offers a gift-wrapping service that allows customers to select their preferred products, gift boxes, wrapping paper, and greeting cards. Customers can choose to wrap gifts themselves or take advantage of Janie and Jack’s professional gift-wrapping service.

Top 15 Baby eCommerce Websites (Vietnam + International) - Janie and Jack
Janie and Jack’s eCommerce website 

Children Salon

Children Salon, established in 1952, is one of the leading brands in high-end fashion for children. They offer many products, including clothing, shoes, and hats for boys, girls, and teenagers. The company specializes in designing and producing children’s fashion collections for top global brands such as Versace, Givenchy, Burberry, Dolce & Gabbana, Calvin Klein, and more. Additionally, customers who purchase these designer products on the Children Salon website can enjoy discounts of up to 60%.

Children Salon’s eCommerce website is built on the Magento platform, featuring advanced functions like filtering products by size and age, displaying available sizes, and currency conversion for product prices, among others. The website currently receives over 600,000 monthly visits.

Top 15 Baby eCommerce Websites (Vietnam + International) - Motherhood Maternity
Children Salon’s eCommerce website 

Motherhood Maternity

Motherhood Maternity’s eCommerce website is a well-known and trusted fashion shopping destination for expectant mothers. The website, built on the Shopify platform, garners around 400,000 monthly visits.

Beyond its wide array of clothing and supportive accessories, Motherhood offers an “Expert Guide” section dedicated to sharing valuable knowledge about prenatal healthcare. Furthermore, the “Preggie Perks” program allows customers who shop on the website to have the chance to receive discount vouchers or unique gifts, conveniently delivered with their products to their doorstep.

Top 15 Baby eCommerce Websites (Vietnam + International) - Mothercare
Motherhood’s eCommerce website 

HATCH Collection  

HATCH Collection, a renowned global brand, specializes in offering fashion and beauty products for expectant mothers. Despite its establishment in 2011, the brand has chosen to maintain only two physical stores in California and New York, as HATCH’s primary focus lies in online retail. 

Operating through its eCommerce website, HATCH has introduced several programs  for their customers. One notable initiative is “NIKKI’s List,” wherein customers respond to specific questions, enabling HATCH to generate personalized product recommendations. The HATCH website is constructed and managed using the Shopify platform and receives approximately 223,000 monthly visits.

Top 15 Baby eCommerce Websites (Vietnam + International) - HATCH Collection
HATCH Collection’s eCommerce website 

The surge of the Covid-19 pandemic has made a significant impact on consumer shopping habits, particularly in the Baby sector, where a profound shift from offline to online shopping has been witnessed.

Presented here are 15 eCommerce websites, showcasing leading brands in the Mother & Baby industry, both in Vietnam and internationally. These brands exemplify their adaptability in capturing consumer trends and their commitment to enhancing technological infrastructure to compete for a share in the billion-dollar market.

With a track record of successfully implementing eCommerce solutions for a diverse clientele across various countries in recent years, SECOMM specializes in offering expert consultation and tailored eCommerce deployment solutions, tailored to the specific requirements of each industry.

For a free consultation, contact us or call directly to the SECOMM hotline at (02871089908).

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What Is PIM The 5 Best PIM Software for Large Enterprises
WHAT IS PIM? THE 5 BEST PIM SOFTWARE FOR LARGE ENTERPRISES

PIM is an essential management system that helps synchronize product information across various systems like ERP, POS, CRM, SCM, etc., and a brand’s global sales channels. It’s considered the powerful ‘right hand’ of large corporations for comprehensive information management. 

What is PIM?

PIM or Product Information Management is a system or platform used to collect, organize and manage detailed product information for businesses. PIM includes information such as product descriptions, images, prices, product attributes, customer ratings and reviews. 

What Is PIM The 5 Best PIM Software for Large Enterprises - What is PIM
What Is PIM The 5 Best PIM Software for Large Enterprises – What is PIM

PIM systems often integrate data from ERP, CRM, POS, and other business management systems related to a company’s products. Once integrated, shared data. 

Related article: What is POS? Why your eCommerce business need it?

Benefits of using PIM software 

What Is PIM The 5 Best PIM Software for Large Enterprises - Benefits of using PIM software
Benefits of using PIM software

Managing product information correctly

PIM software allows businesses to accurately and consistently collect, organize, and manage product information. This ensures that product information is updated correctly and comprehensively across all sales channels, from eCommerce websites, mobile apps, and social media to marketplaces like Shopee, Lazada, Tiki, Sendo, Amazon, and more. When accurate product information is provided to customers, businesses can enhance trust and reputation for their brand. 

Saving time and resources

A PIM system automates the processes of data entry, processing, and product information distribution. This saves time and effort for employees while reducing the risk of errors compared to manual data entry. With more efficient workflows in place, PIM allows employees to focus on other, more critical tasks. 

Enhancing analytical and measurement capabilities

PIM software enables efficient analysis and measurement of product information. By monitoring, evaluation, and data analysis of product details, businesses can gain insights into the performance of marketing campaigns, consumer trends, customer behaviors, and more. Therefore, this empowers them to make more informed and effective business decisions for the future. 

Top 5 PIM software for Vietnamese businesses 

Akeneo

Akeneo is a widely embraced PIM platform known for its broad range of services, including open-source PIM and cloud-based PIM systems, etc. 

Currently, Akeneo offers three primary PIM solution packages:

  • Community Edition: Free of charge – Designed for small and medium-sized enterprises looking to efficiently manage and distribute product information at a minimal cost.
  • Growth Edition: Starting at $25,000 per year – Tailored for mid-sized companies aiming to unlock the potential of product information management.
  • Enterprise Edition: Pricing upon request – Catered to large corporations in need of a specialized PIM system. 
What Is PIM The 5 Best PIM Software for Large Enterprises - Akeneo
Top 5 Best PIM Software for Large Enterprises: Akeneo

Pros:

  • Effective product information management: Akeneo enables businesses to easily manage product information, from data input to classification and organization, creating a precise and consistent source of product data.
  • High integration: Akeneo seamlessly integrates with other systems such as ERP, CRM, POS, and eCommerce platforms (Magento, Shopify, WooCommerce, etc).
  • Scalability: Akeneo provides APIs and an open development framework, allowing businesses to expand and customize the PIM platform based on their specific needs.

Cons:

  • High costs: The cost of using Akeneo is relatively high compared to other PIM systems.
  • Complexity: Akeneo has some highly complex features that require time and expertise to effectively implement. Moreover, training employees and managing the Akeneo PIM system may demand a certain investment.
  • Customer support: Some users find that Akeneo’s customer support can only address general knowledge and may not be able to resolve technical issues or address industry-specific concerns for each brand.

 1WorldSync

1WorldSync is a company that specializes in providing solutions for managing product information and synchronizing product data for large enterprises. Their platform is built on a global network for product data synchronization, connecting suppliers, retailers, distributors, and various stakeholders worldwide.

1WorldSync currently offers four customizable solutions tailored to the needs of large enterprises:

  • Base: Geared towards businesses looking for quick and efficient global product content management.
  • Plus: Leverages product content to boost marketing strategies and sales initiatives, and ensures compliance with transparent information policies.
  • Pro: Delivers a visual data solution along with premium support services for setting up and managing high-quality product portfolios.
  • Premier: Enhances brand visibility in the eCommerce market through carefully curated. high-quality content.
What Is PIM The 5 Best PIM Software for Large Enterprises - 1WorldSync
Top 5 Best PIM Software for Large Enterprises: 1WorldSync

Pros:

  • Comprehensive product information management: 1WorldSync offers a robust platform for managing product information, including images, descriptions, technical attributes, barcodes, and other details. This helps businesses efficiently maintain and update product information.
  • Global product data synchronization: 1WorldSync establishes a global network for product data synchronization, enabling businesses to connect and share product information with partners and customers worldwide. This network ensures the consistency of product information across various sales channels.
  • Enhancing customer experience: By providing detailed, accurate, and consistent product information across sales channels, 1WorldSync improves the shopping experience and product evaluations for customers.

Cons: 

  • High costs: Since 1WorldSync is a PIM system designed for each business, the cost of using 1WorldSync can be relatively high
  • Complex regulations and standards: Businesses must ensure that managing and sharing product information on 1WorldSync complies with legal regulations and standards, such as privacy rights, data protection, and industry standards.
  • Complex and user-unfiendly: The interface and workflow on 1WorldSync can be relatively complex and challenging to understand for new users. It requires time and resources to train employees and adapt to the new system.

Sales Layer

Sales Layer is a PIM platform tailored for efficient product data management across medium and large businesses on a global scale. This PIM solution is designed with customization in mind, and its pricing varies depending on specific business needs, with a starting cost of $1,000 per month.

Sales Layer currently offers several solution packages, including:

  • Premium: An ideal choice for businesses seeking a swift and sustainable PIM system implementation.
  • Enterprise: A comprehensive solution providing all the essential features for elevating a medium-sized business into a global enterprise.
  • Enterprise Plus: A specialized PIM solution adept at effortlessly handling intricate data challenges within businesses.
What Is PIM The 5 Best PIM Software for Large Enterprises - Sales Layer
Top 5 Best PIM Software for Large Enterprises: Sales Layer

Pros:

  • Centralized product information management: The Sales Layer provides a centralized platform for managing product information, ensuring data consistency.
  • Workflow and process control: Sales Layer offers tools for managing workflows and work processes to organize and manage product information updates and approvals, guaranteeing data quality.
  • Rapid information retrieval and search: The Sales Layer incorporates algorithms that enable swift retrieval and searching of information to meet specific user demands.

Cons: 

  • Complex implementation process: One of the drawbacks of the Sales Layer is its relatively intricate deployment and initial configuration, especially for businesses with existing and large-scale systems.
  • Specialized training requirements: Sales Layer may necessitate a certain amount of training time to become familiar with the interface and functionalities of this PIM system. Training employees and ensuring proficiency in using the Sales Layer can be time-consuming and resource-intensive.
  • Limited technical support: In the event of issues or technical problems, support from the Sales Layer may not fully meet expectations or provide a quick resolution.

Salsify

Salsify is a cloud-based product information management (PIM) platform that offers businesses a solution to efficiently manage and distribute product information across various sales channels. Salsify functions as a software a service (SaaS) application, with usage costs tailored to each business, typically ranging from $2,000 to $5,000 per month. 

What Is PIM The 5 Best PIM Software for Large Enterprises - Salsify
Top 5 Best PIM Software for Large Enterprises: Salsify

Pros:

  • Comprehensive workflow management: Salsify offers the capacity to manage workflow procedures, permitting the adaptation, monitoring, and endorsement of alterations in product data, guaranteeing accuracy and proficient control of work processes.
  • Multilingual and multiregional compatibility: Salsify backs the management of product data in several languages and geographic regions, facilitating effective expansion into international markets.
  • Seamless integration with various systems: Salsify permits integration with diverse business management systems and tools like ERP, CRM, SCM, POS, and more, streamlining business processes. 

Cons: 

  • High deployment and maintenance costs: The initial deployment and ongoing maintenance expenses for a PIM system on Salsify can be relatively high compared to other PIM systems. This might impact a business’s long-term financial resources.
  • Initial data input challenges: Importing initial product data and information into Salsify can be challenging and time-consuming, particularly when dealing with a large volume of product details from various sources. This process requires meticulous attention to ensure accuracy.
  • Complexity in usage: Salsify offers a wide array of features and product management capabilities, but it also comes with a corresponding level of of complexity. Learning how to use Salsify effectively may necessitate time spent delving into guides and documentation.

inRiver

inRiver is a PIM system developed to efficiently manage and distribute product information across various sales channels and different eCommerce platforms such as Adobe Commerce, Shopify, WooCommerce, BigCommerce, etc. The cost of using inRiver is approximately $1,000 per month. 

What Is PIM The 5 Best PIM Software for Large Enterprises - inRiver
Top 5 Best PIM Software for Large Enterprises: inRiver

Pros:

  • Product variations management: inRiver supports the management of information regarding product variations, including color options, sizes, styles, and other details. inRiver enables comprehensive and diverse product information display, effectively meeting customer needs.
  • Integration with DAM support: inRiver supports integration with Digital Asset Management (DAM) systems, allowing the management and linkage of digital assets such as images, videos, and product-related documents. This enhances the management and distribution of multimedia content related to products.
  • High scalability: inRiver is designed to expand its capabilities according to a business’s specific requirements, catering to diverse business needs and objectives.

Cons: 

  • Complex user interface: Some users may find it challenging to navigate River’s user interface due to its relatively complex nature, requiring training to become familiar with and use effectively.
  • Resource-intensive PIM system implementation: Implementing and maintaining inRiver demands a highly skilled workforce.
  • Complex customization capabilities: Customizing and integrating inRiver with existing systems and workflows can be intricate and require technical expertise. This can result in difficulties and increased costs associated with system integration and customization.

Above is a summary of the top 5 PIM software options tailored for large-scale businesses, each with its own unique set of advantages and disadvantages. Depending on the requirements for PIM system development and budget considerations, companies can explore and select the most appropriate PIM solution. 

Get in touch with SECOMM for more information!

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