As per Statista’s data, Social Commerce worldwide generated 992 billion USD in revenue in 2022, with projections indicating a potential surge to 2.9 trillion USD by 2026. This positions Social Commerce as a highly valued and potential trend in the future of eCommerce.

What Is Social Commerce? A Trend That Keeps Heating Up
Source: Statista

What is Social Commerce?

Social Commerce is a term that combines two key concepts: “Social” and “Commerce”.

It represents a business model that seamlessly integrates social media and eCommerce, aiming to create a shopping experience that is more interactive and connected for customers.

What Is Social Commerce? A Trend That Keeps Heating Up
What is Social Commerce?

Social Commerce enables users to view and purchase products directly through social media platforms such as Facebook, Instagram, TikTok, etc.

This approach allows customers to delve into product details, read reviews, engage with comments from other users, and even make direct purchases through business posts, advertisements, or social platform storefronts.

The Social Commerce model often comes with interactive features, product-sharing capabilities, and personalized product recommendations.

Social Commerce takes advantage of the widespread popularity and extensive user base on social media platforms to naturally amplify the reach and influence of products and brands.

How does Social Commerce work?

Social Commerce vs eCommerce

Social Commerce and eCommerce are two distinct online business models, yet they share the common goal of online commerce. Here are the differences between these two models:

What Is Social Commerce? A Trend That Keeps Heating Up
Social Commerce vs eCommerce

Types of Social Commerce

There are various popular types of social commerce, and the choice depends entirely on the scope and objectives of each business. Here are some common types of social commerce:

  • Influencer Marketing: This marketing form leverages the influence of users with large social media followings. Businesses collaborate with celebrities or influential individuals to promote their products and brands.
  • Affiliate Marketing: In this strategy, businesses empower influential individuals to promote or review their products/services in social media posts by embedding links, and incentivizing sales. In return, these affiliate partners earn a percentage of the revenue generated from those links.
  • Social Media Advertising: This type of social commerce centers around using social media platforms as advertising spaces. Businesses can run ads on platforms like Facebook, Instagram, Pinterest, TikTok, etc., to reach their target audience.
  • User-Generated Content (UGC): By encouraging customers to share their experiences using products or services on social media platforms, businesses aim to build trust among both current and potential buyers. 
  • Live Streaming: Hosting live streaming sessions on platforms like TikTok, YouTube, or Twitch allows viewers to interact directly with the business. This involves introducing products/services, fielding questions, and receiving user feedback during the broadcast, ultimately boosting online interaction and sales.

Benefits of Social Commerce

Enhance brand identity

Social Commerce facilitates businesses in reaching millions of users across various social media platforms, particularly globally popular ones like TikTok, Facebook, Instagram, and Pinterest.

This approach not only boosts brand awareness but also promotes businesses’ products and services to the extensive user base on these platforms, creating organic traction through user sharing and interaction.

The renowned sportswear brand Nike has successfully implemented Social Commerce by leveraging engaging posts, videos, and advertisements on social media platforms such as Facebook, Instagram, and Twitter.

The brand consistently runs advertising campaigns encouraging users to share their product experiences. Through user-generated posts and the strategic use of specific hashtags, Nike has sparked natural virality, resulting in an increased level of brand recognition.

What Is Social Commerce? A Trend That Keeps Heating Up
Enhance brand identity

Optimize the shopping experience

A key feature of social commerce is its focus on creating a seamless online shopping experience for users, simplifying the transition from product browsing to actual purchases. Customers can buy directly from posts, advertisements, or online stores on social media platforms.

This not only streamlines the shopping process but also enables businesses to optimize customer experiences, save time, and boost the eCommerce sales volume for the brands.

The cosmetics brand L’Oréal has created various TikTok channels for each target market in its beauty chain, such as lorealparis (global), lorealparisusa (U.S. market), lorealparis_vn (Vietnamese market), lorealparisid_shop (Indonesian market), lorealparisth_store (Thai market), and so on.

This approach not only allows the brand to reach the right target audience but also takes advantage of TikTok Shop, enabling customers to purchase products directly through L’Oréal’s TikTok channel.

What Is Social Commerce? A Trend That Keeps Heating Up
Optimize the shopping experience

Monitor & measure performance

Presently, social media platforms offer comprehensive analytics and data measurement tools for businesses. For instance, Instagram Insights provides demographic information such as gender, age groups, and geographic locations.

Facebook Audience Insights goes a step further in collecting detailed data about a business’s target audience, while TikTok Pixel allows tracking vital metrics like clicks, views, and conversion rates, and assessing the effectiveness of advertising campaigns.

Leveraging these data sources assists businesses in creating more efficient social commerce campaigns compared to traditional retail operations. A noteworthy example of the successful implementation of Social Commerce with optimized tracking and measurement is Fashion Nova.

This prominent American fashion brand specializes in offering women’s clothing and accessories. Fashion Nova’s Instagram posts often incorporate sharing and user tracking features, enhancing the dissemination of information about products and the brand.

Furthermore, Fashion Nova utilizes Instagram’s measurement features and analytical tools to evaluate the effectiveness of the brand’s marketing and advertising campaigns.

What Is Social Commerce? A Trend That Keeps Heating Up
Monitor & measure performance

Boost engagement & customer service

Embracing social commerce enables businesses to seamlessly engage in direct interactions with customers and gather their feedback regarding the brand or product through posts, direct conversations, comment responses, and messages.

This facilitates quick customer support, addresses inquiries promptly, fosters satisfaction and fortifies customer relationships. Moreover, based on this valuable customer feedback, businesses can refine their products/services to align with customer expectations.

Tarte Cosmetics, a renowned cosmetics brand specializing in makeup and skincare products, has effectively utilized social media platforms such as Instagram, Facebook, and Twitter to implement social commerce. The brand consistently engages with customers across social media channels.

The administrative team promptly responds to user comments and messages, addressing inquiries and offering technical support. This approach builds trust and satisfaction among customers, actively strengthening positive customer relationships.

What Is Social Commerce? A Trend That Keeps Heating Up
Boost engagement & customer service

The Bottom Line

Here are insights, advantages, and examples of businesses effectively embracing Social Commerce. Depending on each business’s strategy, administrators can blend social media and eCommerce to engage customers and establish a brand in the current digital era.

Related Reading: eCommerce: Inbound Marketing vs Outbound Marketing

Contact SECOMM or directly call the hotline at 02871089908 today for complimentary guidance on implementing eCommerce Marketing overall and Social Commerce specifically.

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Mua trước Trả sau trong thương mại điện tử Mô hình và Ví dụ

The Juniper Research report titled “Buy Now Pay Later: Regulatory Framework, Competitive Landscape & Market Forecasts 2022-2027” predicts that the global user base for Buy Now Pay Later (BNPL) will exceed 900 million by 2027. In Vietnam, the BNPL payment method is expected to experience an annual growth of 126.4%, reaching 1,123.9 million USD in 2022.

What is Buy Now Pay Later (BNPL)?

Buy Now Pay Later (BNPL) is a short-term financial arrangement that allows consumers to make immediate purchases and defer the payment to a future date, typically without accruing interest.

How it works

In BNPL, the financial technology (Fintech) organization facilitating the service directly pays the purchase amount to the seller on behalf of the customer. The customer then repays this amount gradually to these organizations over a period, often extending from one to several months.

When using BNPL, customers can make payments through bank transfers or have the amount automatically deducted from their debit card, bank account, or credit card. While the specific terms and conditions may vary between companies offering BNPL services, the general operational mechanism is similar to credit card instalment plans. However, BNPL is often considered much simpler, and additionally, it typically does not involve interest charges; instead, late payment fees are calculated as a percentage of the product or service value.

Buy now Pay later in eCommerce Models and Examples - How BNPL works
How does Buy Now Pay Later work in eCommerce?

Pros and Cons

For customers

With the BNPL model, consumers can make immediate purchases even if they don’t have the financial capacity to pay the entire shopping cost upfront. This payment is divided into shorter instalment periods, corresponding to smaller amounts, reducing financial pressure on consumers. Additionally, BNPL typically does not entail annual fees or hidden charges, and the registration process is simple and quick, averaging less than 15 minutes. In general, BNPL companies usually only require customers to be at least 18 years old and own a bank card, without specifying a minimum personal income.

However, BNPL often comes with a relatively low consumer spending limit, typically ranging from 20 to 30 million VND, to meet the needs of purchasing items such as fashion, cosmetics, phones, laptops, electronic components, etc. If consumers do not know how to control their spending, they may easily engage in excessive shopping as there is no immediate need to pay the full amount at the time of purchase. This can lead to late payments for the instalment periods and additional penalty fees.

For businesses

Collaborating with BNPL organizations to launch BNPL programs with 0% interest can help businesses attract more customers without incurring excessive marketing costs. With this approach, businesses can encourage customers to make purchasing decisions more quickly without extensive financial consideration, thereby significantly boosting revenue. Moreover, instead of offering discounts or freebies, the ability to pay gradually without urgency and without incurring interest aligns with customer psychology and needs.

However, many businesses still hesitate to implement BNPL models due to concerns about not being able to control the debt of individual customers. Additionally, this potential model is relatively new to the Vietnamese market, so there are not many payment service providers offering BNPL services, and there is a scarcity of experienced eCommerce website development units capable of efficiently integrating this functionality.

Compare Buy Now Pay Later with Credit Cards

The BNPL model is revolutionizing the global consumer credit sector, but many people still confuse BNPL with credit card instalment plans offered by banks. 

So, what are the differences between Buy Now Pay Later and credit cards?

Format Buy Now Pay Later Credit Card
Unit accepting payment The seller allows BNPL payment method Banks issue credit cards
Registration process Register quickly, completely online The procedure requires a lot of paperwork
Time 1 to 3 minutes Have to wait for censorship, which can take up to several days, even weeks
Credit limit Depends on buyer profile Depends on buyer profile
Card maintenance fee All free Average 299,000 VND/year
Registration fee All free Average 50,000 VND/card
Conversion fee in instalments All free Average 200,000 VND/transaction, or calculated as a percentage of transaction value

Comparison table of Buy Now Pay Later with Credit Card

Despite trailing behind the global trend, the BNPL model in Vietnam is forecasted to explode due to the market falling into a favourable timeframe. This is influenced by the impact of the Covid-19 pandemic, which has significantly propelled the development of online shopping and eCommerce. Additionally, the BNPL model aligns more with the preferences of Generation Z than traditional credit cards.

Case studies

Tiki and Sendo – Two of the four kings of eCommerce participating in BNPL

Two out of the four largest eCommerce platforms in Vietnam have begun implementing BNPL, affirming the tremendous potential of this model in the online shopping market.

In 2020, Sendo was a pioneer in eCommerce by early adoption of BNPL through collaboration with financial solution provider Atome, offering Buy Now Pay Later services. With BNPL, Sendo aims to make shopping more convenient for customers, removing concerns about financial issues often associated with credit cards, such as increasing interest rates for late payments over an extended period.

Buy now Pay later in eCommerce Models and Examples - Sendo
Buy Now Pay Later program in Sendo

Since the beginning of 2022, Tiki has collaborated with two financial service providers, Home Credit and Lotte Finance, to launch the ‘Buy Now Pay Later’ project, enhancing smart payment solutions directly within the Tiki app. This initiative not only supplements intelligent payment options for Tiki users but also empowers customers to manage their personal finances better when engaging in online shopping, thereby further enriching the overall eCommerce experience for consumers.

Buy now Pay later in eCommerce Models and Examples - Tiki
Buy Now Pay Later program in Tiki

Laybyland – The leading brand in the Buy Now Pay Later model in Australia

Laybyland was established in 2012 in Australia with two key eCommerce business models: Layby (Pay Later) and Shop Now Pay Later (Shopzero). Over its 10 years of eCommerce operations in the Australian market, the business has witnessed remarkable growth. Starting with +10,000 products across two initial websites, it has expanded to offer over +400,000 products daily across five online stores, including Laybyland, Shopzero, Mylayby, and Layawayland.

Shopzero, a part of Laybyland, provides BNPL services through seven main partners: Afterpay, Zip, Openpay, Humm, Latitude, Klarna, and Wizpay. Notably, Shopzero maintains complete control and operation over all BNPL activities and payment processes within its system. Pioneering the BNPL market has brought Shopzero significant success, especially in the electronics, office supplies, fashion, cosmetics, furniture, gardening tools, children’s toys, and travel sectors.

It is evident that BNPL is contributing to a significant revolution in consumer payment habits, shifting from a payment method choice to a crucial factor in customer purchasing decisions.

Buy now Pay later in eCommerce Models and Examples - Laybyland
Buy Now Pay Later program in Laybyland

With extensive experience in implementing eCommerce solutions in various countries, especially in the Buy Now Pay Later market, SECOMM understands the challenges businesses face when exploring how to establish Buy Now Pay Later systems.

Contact SECOMM now or call us via hotline (+84)28 7108 9908 for a free consultation on detailed eCommerce system development solutions!

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Top 5 Magento Developers In South East Asia (SEA)

The eCommerce landscape in SEA is experiencing robust growth, with a CAGR of 11.43%. The anticipated total revenue for 2023 is projected to reach USD 109 billion, as reported by Statista. Moreover, there are over 2000 eCommerce websites built on the Magento platform within this market. 

For most Magento deployment projects, collaboration with experienced developers on this platform is crucial. This partnership ensures joint planning, design, and development of customized websites tailored to the specific requirements of each business. 

This article will delve into why Magento remains the preferred platform for eCommerce website development and spotlight the top 5 Magento developers in the SEA region, including Kemana (Indonesia), Lime Commerce (Indonesia), SECOMM (Vietnam), Sweetmag (Malaysia), and 1902 Software (Philippines).

What is Magento?

Magento is an open-source eCommerce platform built using the PHP programming language and the Zend Framework. In 2018, Adobe officially acquired Magento and rebranded it as Adobe Commerce, aiming to integrate this platform into Adobe’s suite of digital solutions.

This merger has enhanced Magento’s capabilities and provided businesses with a more comprehensive eCommerce solution powered by Adobe. 

Magento has two main versions: Magento Open Source – a free version (formerly known as Magento Community Edition) and the paid version called Adobe Commerce (formerly Magento Commerce).

The paid version offers users two options: on-premise and on-cloud, with numerous upgraded features and enhancements to meet higher demands for customization and scalability.

Why do brands choose Magento?

Customization & Scalability

Being an open-source platform, Magento provides businesses with the flexibility to access and modify source code, functionalities, themes, and extensions. Moreover, Magento can efficiently handle up to 500,000 daily visits and imposes no restrictions on annual sales volumes.

According to BuiltWith, there are currently over 144,000 active Magento websites including several global brands experiencing significant traffic, such as:

  • Samsung – 1 billion/month (USA)
  • Walmart – 394 million/month (USA)
  • Nike – 141 million/month (USA)
  • Adidas – 29.2 million/month (USA)
  • Levi’s – 10.6 million/month (USA)

Notably, some high-traffic eCommerce websites in the Southeast Asian market are also using Magento, such as:

  • Didongviet – 4.4 million/month (Vietnam)
  • Abenson – 1 million/month (Philippines)
  • Klik Indomaret – 3.8 million/month (Indonesia)

These leading brands leverage the Magento platform to execute complex customizations for their eCommerce systems, enhancing their capabilities in handling high traffic, extensive product catalogs, and substantial sales volumes. Therefore, for any business seeking a highly customizable and scalable eCommerce platform, Magento is likely the first name that comes to mind.

Headless Commerce

Headless Commerce is an eCommerce trend with 80% of businesses planning to adopt this approach within the next two years, according to Salesforce’s “State of Commerce” report. 

For the demands of Headless architecture, the open-source Magento platform stands out as an optimal choice. Unlike traditional Magento architecture, Headless Magento utilizes GraphQL API to support various frontend designs for different devices and screens. This setup is optimized and integrated into the existing backend system to deliver a seamless omnichannel experience. 

Moreover, Adobe offers enterprises an advanced suite to enhance the efficiency of Headless Commerce operations. This suite includes Adobe Experience Manager (Content Management), Adobe Analytics (In-depth analytics reporting), and Adobe Marketo Engage (Marketing automation).

PWA Studio

According to Emergen Research, the global Progressive Web App (PWA) market is expected to reach 10.44 billion USD by 2027. Therefore, it’s not surprising that many businesses are turning to Magento’s PWA Studio features. This toolkit facilitates the rapid development, launch, and maintenance of PWAs.

Moreover, businesses adopting Headless Commerce can seamlessly integrate with PWA Studio to customize frontend designs. PWAs are often combined with Headless architecture to create Headless PWAs, replacing conventional frontends with PWA storefronts to enhance website performance.

Moreover, Magento PWA utilizes Service Worker technology for device caching, significantly boosting page load speeds by 2 to 3 times.

Magento Global Community

Magento boasts a thriving and engaged community comprising developers, designers, and users. This community consistently generates modules, themes, plugins, and integrated add-ons for the Magento platform.

Moreover, there are many Magento developers in the market, making it easy for businesses to find a suitable partner. 

In addition, prominent forums like Reddit, Quora, Substack, Slack Groups, and online conferences provide platforms for Magento users to exchange knowledge and experiences.

Hence, beyond direct support from collaborative partners, these forums serve as invaluable resources whenever businesses face challenges or require assistance throughout the Magento deployment journey.

Top 5 Magento Developers in SEA

Magento is designed to meet almost every need when it comes to creating professional and custom eCommerce websites.

However, not all businesses have the technical expertise and understanding of Magento to start and successfully implement this platform. This is why many businesses seek to collaborate with Magento developers to bring their ideas and business goals to life. 

Below are 5 Magento agencies in South East Asia, boasting exceptional experience and expertise.

SECOMM (Vietnam)

SECOMM is known as a provider of comprehensive and specialized eCommerce solutions tailored to each business model and requirement.

Established in 2014, SECOMM has successfully collaborated on and developed Magento eCommerce websites for numerous major clients spanning from Australia, Singapore, Hong Kong to Vietnam, including LaybyLand, Changi Airport Group, My Market, Annam Group, and Vinamilk.

Going beyond Magento website development collaborations, SECOMM and its clients strategically outline sustainable short and long-term development plans, ensuring continued leadership in the targeted markets. 

With vast experience in executing over 300 custom Magento website development projects for clients worldwide, SECOMM has firmly established itself as a premier professional Magento developer in Vietnam.

Top 5 Magento Developers In South East Asia (SEA)-SECOMM (Vietnam)
Top 5 Magento Developers In South East Asia (SEA): SECOMM (Vietnam)

Kemana Technology (Indonesia)

Established in 2011, Kemana Technology is a private company consisting of a team of experts with over a decade of experience in the eCommerce industry. Recognized as an official Silver partner of Adobe, Kemana stands out as a leading Magento developer in the broader APAC region and specifically in Indonesia. 

When it comes to eCommerce website development services, Magento is the core technology solution that the company suggests to its clients.

Moreover, Kemana leverages Magento’s exceptional customization capabilities to deliver Omnichannel deployment solutions for retailers, offering two primary services: Click & Collect (Pick Up In-store) and Ship From Store.

Top 5 Magento Developers In South East Asia (SEA)-Kemana Technology (Indonesia)
Top 5 Magento Developers In South East Asia (SEA): Kemana Technology (Indonesia)

Lime Commerce (Indonesia)

Similar to Kemana Technology, Lime Commerce is also among the top Magento developers in Indonesia. Established in 2014, the company holds the Bronze partnership status in the Adobe Solution Partner Program. Lime Commerce provides personalized solutions tailored to meet the deployment needs of each customer segment. 

As a dedicated eCommerce development company focusing on Magento, Lime Commerce offers a range of comprehensive services and solutions related to the Magento platform.

This includes custom design and development of Magento eCommerce websites, system maintenance and updates, optimization of website performance and security, and implementation of various crucial integrations.

Top 5 Magento Developers In South East Asia (SEA)-Lime Commerce (Indonesia)
Top 5 Magento Developers In South East Asia (SEA): Lime Commerce (Indonesia)

Sweetmag Solutions (Malaysia)

Established in 2008, Sweetmag Solutions has distinguished itself as a premier provider of Magento website development solutions in Malaysia, offering a range of associated web services. Over the years, Sweetmag has achieved Bronze-level partnership status in the Adobe Solution Partner program.

Sweetmag provides a seasoned team to build Magento eCommerce websites to meet specific requirements and objectives related to customer experience and conversion.

Through collaborations with prominent brands like Padini, Innisfree Malaysia, Parkson Online, and Caring Pharmacy, the company has firmly established its position in the Malaysian eCommerce market.  

Top 5 Magento Developers In South East Asia (SEA)-Sweetmag Solutions (Malaysia)
Top 5 Magento Developers In South East Asia (SEA): Sweetmag Solutions (Malaysia)

1902 Software (Philippines)

Founded and operated since 1998 by Danish programmer Peter, 1902 Software has evolved into a prominent software development and eCommerce solutions company in the Philippines. Their key services include AI development, eCommerce solutions, custom software development, and innovative design, all of which contribute to their notable reputation. 

In the realm of eCommerce development, the company excels in delivering solutions for creating powerful, flexible, and scalable Magento websites. With a track record of successful projects, 1902 Software has earned positive reviews from satisfied clients.

Top 5 Magento Developers In South East Asia (SEA)-1902 Software (Philippines)
Top 5 Magento Developers In South East Asia (SEA): 1902 Software (Philippines)

Start Your eCommerce Journey with Magento Today!

The effectiveness and popularity of Magento are demonstrated by the numerous businesses, spanning from medium-sized enterprises to large corporations, that have successfully implemented and operated their eCommerce websites on this platform. Moreover, the global Magento developer community is extensive, and the Southeast Asian region is no exception, featuring top-notch specialists with high technical expertise and extensive experience in Magento, as mentioned in the article.

Contact or call SECOMM’s hotline at (+84)28 7108 9908 to build your Magento eCommerce website today!

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The 10 Best Remarkable Pharmacy eCommerce Websites

The eCommerce trend has quickly extended to various sectors of the economy. The explosion of online pharmacies, both domestically and internationally, demonstrates the significant impact this trend is having on the pharmaceutical industry. 

Typically, the first step in the online presence strategy of these pharmacies is the professional establishment of an eCommerce website. 

Here are 10 pharmaceutical brands in Vietnam and on the global stage that have effectively launched eCommerce websites and swiftly captured a significant share of this market.

CVS Health (USA)

CVS Health is a major player in the U.S. healthcare sector and stands as the largest retail pharmacy chain in the country, boasting over 9,900 physical stores. CVS also offers an array of healthcare services, encompassing general health check-ups, diagnostics, and dental care.

The CVS pharmacy eCommerce website is built upon the Oracle Commerce platform, equipped with numerous features to ensure an optimal user experience and scalability for the future. Notably, it includes a prescription management feature that empowers customers to oversee their prescriptions through their CVS accounts, request prescription refills, and receive medication deliveries at their doorstep. Furthermore, the online drugstore allows customers to schedule appointments with two options: in-person clinic visits or remote telehealth consultations via video calls.

The 10 Best Remarkable Pharmacy eCommerce Websites - CVS Health
The US online drugstore — CVS Health
  • Website:
  • Platform: Oracle Commerce
  • Traffic: 72.2M/month
  • Ranking: 112 (USA) & 494 (Worldwide)

Droga Raia (Brazil)

Established in 1890, Droga Raia has continually grown and, over the years, has become one of the foremost pharmacy chains in Brazil. Despite its long-standing legacy, Droga Raia hasn’t lagged in the eCommerce trend.

With an average monthly website traffic of 19.8 million, Droga Raia opted for Magento to facilitate its pharmacy eCommerce website. This choice was well-founded, given the platform’s superior flexibility for customization and scalability, ensuring the capability to manage high traffic volumes and cater to future system expansion needs.

The 10 Best Remarkable Pharmacy eCommerce Websites - Droga Raia
The 10 Best Remarkable Pharmacy eCommerce Websites — Droga Raia

Apollo Pharmacy (India)

Apollo Pharmacy, a well-known retail pharmacy chain in India, operates as a subsidiary of Apollo Hospital. Over the years, Apollo has expanded its chain of stores to thousands, serving cities and towns across India. 

Apollo built its online pharmacy on the Magento platform, equipped to manage a vast product portfolio. In addition to offering both prescription and non-prescription medications, as well as healthcare products, Apollo provides various related services. These services encompass online consultations, health check-up appointment scheduling, vaccination bookings, and insurance sales. Currently, the website garners 12.7 million monthly visits.

The 10 Best Remarkable Pharmacy eCommerce Websites - Apollo Pharmacy
Apollo Pharmacy’s eCommerce website 

Netmeds (India)

Another well-known online drugstore in India is Netmeds. In addition to prescription and non-prescription drugs, this brand offers a diverse range of healthcare products, including items for maternity and baby care, medical equipment, and dietary supplements for fitness enthusiasts, vegetarians, and those with diabetes. Netmeds also relies on Magento to develop its pharmacy eCommerce website, featuring various capabilities to enhance the user experience. These include product categorization with accompanying images, non-prescription product search recommendations, real-time product availability checks at specific stores, prescription upload options, and home delivery requests. At present, Netmeds’ website averages around 10.4 million monthly visits.

The 10 Best Remarkable Pharmacy eCommerce Websites - Netmeds
Online drugstore — Netmeds

Nahdi Online (Arab Saudi)

Nahdi Online is the leading pharmacy eCommerce website in Saudi Arabia and ranks among the region’s largest retail pharmacy chains. This marks the fourth pharmacy on the list utilizing the Magento platform to craft a user-friendly website enriched with advanced features, facilitating product-specific searches, in-depth product descriptions, and price comparisons for customers. Moreover, through Nahdi’s online pharmacy, users can access various online consultation and healthcare services or book appointments at the clinic.

The 10 Best Remarkable Pharmacy eCommerce Websites - Nahdi Online
The 10 Best Remarkable Pharmacy eCommerce Websites — Nahdi Online 

An Khang Pharmacy (Vietnam)

An Khang Pharmacy, one of the most trusted pharmacy chains in Vietnam, was established in 2012 and has since expanded to over 500 pharmacies nationwide. Additionally, the brand has introduced a pharmacy eCommerce website and a mobile app to cater to consumers’ online pharmaceutical needs, complete with a variety of enticing offers. 

An Khang provides a wide array of products, including medications, dietary supplements, medical equipment, personal care items, and cosmetics. Moreover, the An Khang website features a dedicated section for disease lookup, allowing customers not only to make purchases but also to access information on various common diseases, including their causes, symptoms, treatment methods, and prevention.

The 10 Best Remarkable Pharmacy eCommerce Websites - Nha Thuoc An Khang
An Khang Pharmacy’s eCommerce website

FPT Long Chau (Vietnam)

FPT Long Chau, established in 2015, has a presence in over 1,000 stores across all 63 provinces in Vietnam and is a pioneer in the modern online pharmacy model. Both its pharmacy eCommerce website and app have gained strong favor from consumers for their rich and seamless shopping experience.

Notably, Long Chau leads the way in offering a Buy Now, Pay Later service with 0% interest, helping to ease the financial burden on patients. Furthermore, customers can access guidance from Long Chau’s experienced pharmacists through a hotline or chat service. Currently, the Long Chau website attracts approximately 5.2 million monthly visitors.

The 10 Best Remarkable Pharmacy eCommerce Websites - FPT Long Chau
Online pharmacy — FPT Long Châu

Pharmacity (Vietnam)

In the pharmaceutical market of Vietnam, Pharmacity is the third name mentioned in the fierce “three-horse race” taking place in both the online and offline channels. This company was founded in 2011 and currently has over 1,000 stores nationwide. Similar to An Khang and Long Chau, Pharmacity has also launched an eCommerce website and app with various promotional programs to provide customers and patients with a convenient and quick shopping experience, along with online consultation services from a team of highly professional pharmacists. Currently, the Pharmacity website attracts an average of 2.7 million monthly visitors. 

The 10 Best Remarkable Pharmacy eCommerce Websites - Pharmacity
Online drugstore — Pharmacity

Central Pharmacy (Vietnam)

This is one of the most reputable and high-quality online pharmacy systems in Vietnam. The pharmacy offers a wide range of genuine pharmaceutical products, dietary supplements, health, and beauty care items from major global brands. Central Pharmacy’s drugstore provides various features to enhance the shopping experience for customers, such as search suggestions, search filters, and integration of messaging applications (FB Messenger and Zalo) on the website for customer support, prescription uploads, and home delivery requests. To date, the website has attracted more than 587,000 monthly visitors.

The 10 Best Remarkable Pharmacy eCommerce Websites - Central Pharmacy
Vietnam’s online drugstore — Central Pharmacy
  • Website:
  • Platform: Ngôn ngữ PHP
  • Traffic: 587.1K/month
  • Ranking: 2,484 (Vietnam) & 118,022 (Worldwide)

Nha Thuoc Than Thien (Vietnam)

Nha Thuoc Than Thien is a retail chain that meets GPP standards in Vietnam. Specializing in prescription and over-the-counter medications, as well as various healthcare products, this establishment has embraced a hybrid model, combining both offline and online pharmacy services. The primary sales channel is its user-friendly eCommerce website, developed using WooCommerce. The website is intuitively designed, incorporating essential features to facilitate customer product searches, seamless transactions, and order tracking. With around 410 thousand monthly visits, the website continues to serve a significant audience.

The 10 Best Remarkable Pharmacy eCommerce Websites - Nha Thuoc Than Thien
Pharmacy eCommerce website — Nha Thuoc Than Thien

Here are the top 10 eCommerce websites, including leading online pharmacies, in both the Vietnamese and international markets. These brands demonstrate their adaptability to consumer trends and their efforts in developing technological infrastructure to compete in the multibillion-dollar market.

With a wealth of experience in successfully implementing eCommerce solutions for numerous clients across various countries in recent years, SECOMM specializes in providing consulting services with professional eCommerce deployment solutions tailored to the specific needs of each industry.

Feel free to contact or call SECOMM’s hotline directly at (02871089908) for a free consultation.

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eCommerce 2023 Inbound Marketing vs Outbound Marketing

Inbound Marketing and Outbound Marketing are two widely used marketing approaches that businesses often mix. Although they are common, many businesses still need to distinguish between these two types of marketing. Which is the most suitable strategy for businesses to implement Inbound Marketing and Outbound Marketing in the eCommerce world?

What is Inbound Marketing?

Inbound Marketing is a marketing approach that focuses on engaging customers by offering valuable content and delivering a meaningful customer experience. 

eCommerce 2023 Inbound Marketing vs Outbound Marketing - Inbound Marketing
What is Inbound Marketing?

Key strategies employed in Inbound Marketing include:

  • Blogging: Creating informative content to provide valuable insights to potential customers.
  • Social Media Marketing: Using popular social media platforms like Facebook, TikTok, Instagram, Twitter, etc., for customer engagement through the sharing of valuable content.
  • Search Engine Optimization (SEO): Optimizing websites and content to achieve higher rankings in search engine results, such as Google, Cốc Cốc, Safari, Firefox, and others, facilitating the discovery of the business by potential customers on the Internet. 
  • Email Marketing: Building email sequences tailored to customer needs and personalized to enhance customer care.
  • YouTube Marketing: Developing marketing strategies on the YouTube platform to provide useful knowledge alongside marketing messages to specific potential customers.
  • Audio Marketing (Podcast): Creating and broadcasting podcast programs related to the business or its products, allowing the brand to share information, stories, and other valuable content with potential customers through audio.
  • Lead Generation: Offering valuable content like ebooks, guidelines, webinars, etc., to gather contact information and build a database of potential customers.

What is Outbound Marketing?

Outbound Marketing is a conventional marketing approach where businesses proactively reach out to customers by sending marketing messages to a broad targeted audience.

eCommerce 2023 Inbound Marketing vs Outbound Marketing - Outbound Marketing
What is Outbound Marketing?

Here are some primary methods employed in Outbound Marketing:

  • Cold calling: Making phone calls to various phone numbers collected from diverse sources, without any prior relationship, such as potential customer lists, or business databases, to introduce products/services.
  • Cold email outreach: Sending direct mail or parcels to customer lists, much like cold calling, to announce products, services, or upcoming promotional programs.
  • Events and exhibitions: Participating in and organizing events and exhibitions to have direct contact with potential customers and promote the business’s products/services.
  • Traditional advertising: Using traditional advertising channels such as television, radio, print media, magazines, and outdoor advertising (billboards) to convey marketing messages to a large number of customers.
  • PPC (Pay Per Click) advertising: Utilizing paid online advertising forms like Google Ads, social media advertising (Facebook Ads, Instagram Ads, TikTok Ads, etc.), or various display advertising techniques to reach a diverse consumer audience.
  • Telemarketing: Making direct phone calls to potential customers to advertise products or services and generate sales.
eCommerce 2023 Inbound Marketing vs Outbound Marketing - Source Shift4Shop
Source: Shift4shop

Inbound Marketing vs Outbound Marketing: Basic Comparison

eCommerce 2023 Inbound Marketing vs Outbound Marketing -Basic comparison
Inbound Marketing vs Outbound Marketing: Basic comparison


Inbound Marketing centers around the customer, prioritizing the attraction of potential customers through valuable content and experiences. In the realm of eCommerce, Inbound Marketing primarily revolves around establishing relationships and engaging with customers through the business’s website or eCommerce app.

Conversely, Outbound Marketing takes a product-centric approach, aiming to send marketing messages to a wider audience. Outbound Marketing involves reaching potential customers through diverse channels like advertising, direct mail, or telemarketing.


Inbound Marketing focuses on attracting and connecting with specific, targeted audiences through the creation of relevant and valuable content. Its goal is to draw in potential customers actively seeking information or solutions related to the business’s products or services. 

On the other hand, Outbound Marketing establishes a broader network and targets a wider audience, typically relying on demographics or general interests. The goal of Outbound Marketing is to reach a large number of people with the hope of grabbing the attention of potential customers. 

Communication Style

Inbound Marketing promotes two-way communication, where businesses actively participate in conversations with potential customers, giving priority to listening, understanding customer needs, and offering valuable information or solutions.

Outbound Marketing typically involves one-way communication, with businesses delivering marketing messages to the audience without immediate interaction. The primary objective is to raise awareness and generate interest in the business’s products or services.


Inbound Marketing tends to have a long-term orientation as it revolves around building trust and credibility over time, nurturing potential customers until they are ready to make a purchase. However, it may require some time to see results. 

On the other hand, Outbound Marketing is typically linked to immediate outcomes or short-term goals. Its primary focus is on generating potential customers or immediate sales by actively promoting products and services through channels such as paid advertising or telemarketing.


Inbound Marketing can offer long-term cost savings as this strategy relies on creating valuable content, optimizing online presence, and leveraging channels that the business controls, such as optimizing the eCommerce website/app, SEO, and managing social media pages. While it may require an initial investment of resources and time, the returns on this investment can be significant over time. 

Conversely, Outbound Marketing often entails upfront expenses, such as advertising costs. The expenses can vary depending on the selected channels and the scale of the target audience.

Inbound Marketing vs Outbound Marketing: eCommerce Tactics

Inbound Marketing Tactics 

eCommerce 2023 Inbound Marketing vs Outbound Marketing - Inbound Marketing Tactics
Inbound Marketing Tactics

In the world of eCommerce, Inbound Marketing employs the principles and strategies of Inbound Marketing to attract and engage potential customers. Here are several common Inbound Marketing methods applied in eCommerce:

  • Crafting valuable content: Generating useful content relevant to the business’s products or services, such as blogs, user guides, instructional videos, infographics, and other content formats.
  • Search Engine Optimization (SEO): Optimizing the website and content to improve search engine rankings.
  • Building an online community: Using social media, blogs, forums, or other platforms to interact with potential customers and foster an online community centered around the brand and its products.
  • Email Marketing: Building an email list from potential customers and executing email marketing campaigns to deliver information, updates, promotions, and customer-specific content.
  • Creating landing pages: Creating landing pages to establish a potential customer database and engage with them through marketing campaigns.
  • Leveraging social media: Using social media platforms like Facebook, TikTok, Instagram, Twitter, and more to share content, interact with potential customers, and enhance brand recognition.

Outbound Marketing Tactics

eCommerce 2023 Inbound Marketing vs Outbound Marketing - Outbound Marketing Tactics
Outbound Marketing Tactics

In the eCommerce world, Outbound Marketing employs the methods and strategies of Outbound Marketing to build brand recognition among a broad customer base with the objective of boosting online sales. Here are some common Outbound Marketing techniques typically utilized in eCommerce:

  • PPC Advertising: Using paid online advertising channels such as Google Ads, Facebook Ads, or other online advertising formats to deliver marketing messages to potential customers.
  • Email Marketing: Sending direct advertising emails to potential customers or existing customers to announce products, promotional programs, or relevant news.
  • Direct Messaging (SMS Marketing): Sending direct messages to potential customers’ mobile phones to inform them about products, offers, or promotional programs.
  • Traditional Advertising: Using traditional advertising forms like television, radio, print media, magazines, and billboards to drive a large customer base to the eCommerce website/app for purchasing.
  • Telemarketing: Making direct phone calls to potential customers to introduce products or services, provide advice, or make sales. 

In essence, Outbound Marketing in eCommerce can rapidly establish brand recognition and reach a large online audience, but it also necessitates consideration of effectiveness and the response of potential customers, with the ultimate goal of increasing online sales.

Here is a summary of the basic information about Inbound Marketing and Outbound Marketing in eCommerce. Depending on their individual needs, businesses will allocate time and budget for Inbound Marketing and Outbound Marketing accordingly. 

Contact or call the SECOMM hotline at 02871089908 today for a free consultation on the implementation of eCommerce Marketing. 

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14 Must-Have Features to Develop Your Online Marketplace

The surge in demand for online shopping via eCommerce marketplaces over recent years has been remarkable. So, it comes as no surprise that numerous businesses are looking for ways to build their own marketplaces to diversify their product offerings and engage with a wide range of customer segments.

Operating an eCommerce marketplace differs significantly from managing an eCommerce website. The key is to ensure that the experience is user-friendly and efficient for all involved parties, including administrators, sellers, and buyers, during both the operational and transactional phases. 

Depending on the strategy, scale, budget, market, and target audience, businesses will make suitable adjustments. However, the following online marketplace features continue to be crucial when implementing the majority of eCommerce marketplaces today.

Operator Features

14 Must-Have Features to Develop Your Online Marketplace - Operator features
Operator Features

The operator, also known as an administrator or owner of the online marketplace, holds a pivotal role in managing and running the platform. They possess the authority to access and govern all data and carry the responsibility for the platform’s overall performance and growth.

As a result, essential features for operators include:

Seller Management

14 Must-Have Features to Develop Your Online Marketplace - Seller management
Seller Management

The operator’s role involves helping sellers register on the platform, gather their information, and grant access to tools that aid their business operations. Additionally, other aspects of ‘Managing Sellers’ that businesses should consider include:

  • Communication and Support Channels: This entails providing customer service and addressing seller accounts and technical issues through channels like email or a hotline.
  • Content Management:  Ensuring that products, content, images, and videos uploaded by sellers comply with the eCommerce platform’s established standards and regulations.
  • Monitoring Seller: Tracking and evaluating data related to seller activities, such as sales volumes, customer feedback, response times, and adherence to platform policies.
  • Transaction Management: This covers policies regarding commissions, transaction fees, and payments. Businesses must ensure they furnish comprehensive documentation, accurately and promptly process payments, and offer support in resolving related concerns.

Marketing Management

14 Must-Have Features to Develop Your Online Marketplace - Operator features - Marketing management
Marketing Management

To expand the pool of registered sellers and draw more customers to shop on the online marketplace, operators continually rely on marketing efforts. Some methods include optimizing SEO, leveraging influencer marketing, running targeted advertisements, devising in-platform promotional initiatives, and more.

However,  it’s crucial for businesses to possess a set of features and tools to proficiently craft and manage marketing campaigns across multiple channels. This aids in the effective promotion of their marketplaces, the attraction of additional sellers and customers, and the establishment of a distinctive presence within the competitive eCommerce landscape.

Supply Chain Management

14 Must-Have Features to Develop Your Online Marketplace - Supply chain management
Supply Chain Management

Given the substantial order volume, operators need features that offer them full control of order fulfillment. This includes inventory management, overseeing multiple warehouses, configuring automated workflows for handling and transporting orders between warehouses, and delivering them to end-users.

Plus, to optimize the delivery process, businesses can partner with third-party shipping providers to provide customers with various choices, such as standard, express, or expedited shipping methods.

Analysis & Reporting 

14 Must-Have Features to Develop Your Online Marketplace - Operator features - Analysis & reporting
Analysis & Reporting

Through comprehensive data analysis and detailed reporting, businesses can gain insights into their overall operations and make informed adjustments. Key data points include:

  • eCommerce Performance: This encompasses metrics related to sales, revenue, user engagement, and satisfaction levels to assess the current state of the platform and make strategic decisions.
  • User Behavior: This includes data on new account registrations, conversion rates, browsing habits, and search trends on the platform. It helps identify lingering issues for improvement and provides a better user experience.
  • Marketing Reports: Operators need in-depth marketing reports to assess the ROI of marketing campaigns, analyze customer acquisition channels, and evaluate the impact of various promotional programs and incentives.

Seller Features

14 Must-Have Features to Develop Your Online Marketplace - Seller Features
Seller Features

Sellers, also known as suppliers or merchants, are individuals or businesses that offer products or services on the online marketplace. Their responsibility is to manage their operations and optimize sales performance.

Therefore, eCommerce marketplace features for sellers to conduct efficient business operations include:

Easy Onboarding

14 Must-Have Features to Develop Your Online Marketplace - Easy onboarding
Easy Onboarding

Sellers have many choices in the midst of multiple online marketplaces. So, offering a swift and uncomplicated registration and store setup process is an effective way to attract a wide pool of new sellers to open their stores.

Businesses can offer detailed step-by-step guidance to sellers, from creating an account and verifying their seller identity to decorating their store and listing products. Furthermore, businesses can provide instructional videos, FAQs, and blogs to guide them on optimizing their store, promoting products on the platform, as well as understanding the fees associated with the eCommerce marketplace’s sales policies.

Product Management

14 Must-Have Features to Develop Your Online Marketplace - Product management
Product Management

Beyond listing products, helping sellers manage their product catalog effectively on the marketplace is equally important.

This includes tasks like adding and removing products, maintaining high-quality product descriptions, images, and videos, handling product variations and attributes, updating inventory, setting product prices, applying discounts, prompting product reviews, and moderating and verifying reviews based on the platform’s standard.

Marketing Management

14 Must-Have Features to Develop Your Online Marketplace - Seller Features - Marketing management
Marketing Management

Sellers need tools and features for setting up marketing campaigns to promote their stores and products, driving increased sales. These commonly used marketing tools on online marketplaces include in-site and off-site advertising, promotional messaging, flash sales, bundled deals, shipping discounts or free shipping promotions, creating discount vouchers, live-streaming sales events, and participating in platform-wide promotional activities.

Order Management

14 Must-Have Features to Develop Your Online Marketplace - Order management
Order Management

Providing sellers with effective order management capabilities also impacts the customer experience on the eCommerce marketplaces. This means offering sellers features to manage their order lists, track the status of orders, fulfill orders, handle returns, and efficiently address any issues that may arise.

Analysis & Reporting

14 Must-Have Features to Develop Your Online Marketplace - Seller Features - Analysis & reporting
Analysis & Reporting

Sellers rely on data analysis and reports to track and manage their business performance on the online marketplace effectively. These reports provide valuable insights for making data-driven decisions and optimizing their operations.

  • Sales Performance: Sellers have access to data including total sales, revenue, order volume, and average order value to evaluate the success of their products or services and make informed decisions.
  • Inventory Reports: Data related to inventory levels, inventory turnover, best-selling products, and less popular products help optimize inventory by adding popular items or reducing/limiting the sale of low-demand products.
  • User Behavior: This includes data on purchasing behavior, feedback, customer reviews, and ratings for products and services, allowing sellers to enhance the customer experience and service.
  • Expense Reports: This covers financial aspects such as transaction fees, commissions, invoices, payment receipts, and taxes. Clear financial reporting helps sellers manage cash flow efficiently while adhering to the marketplace’s policies.

Buyer Features

14 Must-Have Features to Develop Your Online Marketplace - Buyer Features
Buyer Features

Buyers, also known as customers, refer to individuals or businesses that purchase goods or services from sellers on the eCommerce marketplace. Customers play a crucial role in driving the success of the marketplace. Therefore, feature development is focused on enriching the shopping experience.

Advanced Search

14 Must-Have Features to Develop Your Online Marketplace - Advanced search
Advanced Search

When accessing an eCommerce marketplace, the first thing most users do is use the search bar to find the information and products they desire. However, the product catalog on marketplaces is extensive and can be overwhelming for buyers. 

Therefore, beyond maintaining well-structured and organized product categories, businesses should offer advanced search capabilities to simplify and enhance the customer’s product discovery experience process. Common advanced search options include filtering, image-based, or voice-based search (optimized for mobile devices).


14 Must-Have Features to Develop Your Online Marketplace - Personalization

Features like product recommendations, push notifications, personalized content, and customer service tailored to individual shopping behavior and preferences are crucial for enhancing the eCommerce experience. Studies have revealed that 74% of customers feel frustrated when encountering non-personalized shopping experiences on websites. 

By integrating advanced search capabilities with personalization, companies can offer a more enriching user experience, leading to greater satisfaction, higher levels of engagement, and increased customer retention. This transforms their marketplace into an ideal shopping destination for buyers.

Simple Checkout

14 Must-Have Features to Develop Your Online Marketplace - Simple checkout
Simple Checkout

Out of the various reasons for cart abandonment, issues related to long and complicated checkout procedures make up 17%, according to Baymard. it is essential for businesses to streamline the payment experience for customers, removing unnecessary steps, offering a transparent payment process, or implementing a one-page checkout. 

Moreover, businesses can diversify their payment methods to suit their target markets, including options such as Cash on Delivery (COD), credit card payments, eWallets, and buy now, pay later options.

Order Tracking

14 Must-Have Features to Develop Your Online Marketplace - Order tracking
Order Tracking

To boost the trust of buyers and sellers in the eCommerce platform, it is crucial for businesses to offer real-time order tracking and status-checking capabilities. 

Buyers can track their orders through the marketplace’s mobile app or website by using their unique order IDs. This way, both the seller and the buyer can communicate promptly if any issues arise with the order.

Review & Rating

14 Must-Have Features to Develop Your Online Marketplace - Review & Rating
Review & Rating

With a diverse range of product choices offered by different sellers, customers may find it challenging to make purchasing decisions when they lack trust in either the product or the seller. Hence, the review and rating feature is essential for building trust and expediting decisions.

The review feature allows buyers who have made purchases to leave comments, reviews, and ratings for a product, customer support, and product packaging, regardless of the seller. 

Whether these reviews and ratings are positive or negative, they have a significant impact on a buyer’s decision-making process. Therefore, this serves as a motivation for sellers to enhance the quality of their products and services and for the eCommerce marketplace owner to provide an improved user experience.

Above are the 14 essential features for operators, sellers, and buyers that businesses should keep in mind when building an online marketplace. With many years of eCommerce implementation experience for numerous clients in various countries worldwide, SECOMM has gathered valuable insights to boost the development and operation of your business’s marketplace swiftly and effectively.

Contact or call SECOMM’s hotline (02871089908) today for a free consultation.

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Top 15 Baby eCommerce Websites (Vietnam + International)

The global business landscape has faced significant challenges due to the Covid-19 pandemic. In response to this, many businesses across various sectors, particularly in the Baby industry, have prioritized the implementation of eCommerce strategies to connect with online customers and drive sales. Furthermore, to align with the broader economic trends, these retailers have transitioned from traditional business models to robust eCommerce operations to ensure growth and market expansion.

The following list showcases 15 successful Baby brands in Vietnam and around the world that have effectively adopted eCommerce websites, thus facilitating the swift participation of numerous other businesses.

Ava Kids 

Ava Kids is the Baby eCommerce website of The Gioi Di Dong Corporation, offering a range of enticing online shopping benefits to customers. These include a 1-month return policy, complimentary shipping, special discounts for new customers, a rewards program, and informative guides for maternal and child health care.
Having been in operation for over a year, Ava Kids’ eCommerce website now enjoys over 2.1 million monthly visitors and has expanded its offline store network from 5 to 66 outlets.

Top 15 Baby eCommerce Websites (Vietnam + International) - Ava Kids
Ava Kids’s eCommerce website 
  • Website:
  • Platform: PHP language
  • Traffic: 2.1M/month
  • Ranking: 560 (Vietnam) & 30,546 (Worldwide)

Con Cưng 

Established in 2011, Con Cung has grown to become Vietnam’s leading retail chain specializing in products for expectant mothers and babies, boasting over 700 stores across the country.

In recent years, Con Cung has made significant strides in developing its eCommerce website, catering to the online shopping demands of its customers. This expansion has enabled them to provide a rich shopping experience with a wide range of enticing offers, flexible payment methods, and 1-hour delivery services.

Top 15 Baby eCommerce Websites (Vietnam + International) - Con Cung
Con Cưng’s eCommerce website 
  • Website:
  • Platform: PHP language
  • Traffic: 1.3M/month
  • Ranking: 891 (Vietnam) & 48,776 (Worldwide)

Kids Plaza

Founded in 2009, Kids Plaza is a major player in the eCommerce competition for the Baby industry. Kids Plaza has built an eCommerce website on the Magento platform to efficiently manage a vast and diverse product catalog. The brand consistently runs enticing promotional campaigns, offering gift-with-purchase deals, flash sales, buy-5-get-1-free offers, and a loyalty points system for redeemable rewards. These efforts have significantly driven up website traffic during promotional events, making Magento’s customization and scalability features indispensable for handling sudden surges in visitor numbers. On average, the website garners approximately 1 million visits per month.

Top 15 Baby eCommerce Websites (Vietnam + International) - Kids Plaza
Kids Plaza’s eCommerce website

Bibo Mart 

Founded in 2006, Bibo Mart, a retail chain dedicated to serving expectant mothers and babies, offers a diverse range of products, including maternity clothing, diapers, formula, and strollers. Just like its competitors, Bibo Mart is a strong contender in the eCommerce race.

To enhance the customer shopping experience, Bibo Mart opted for Magento Enterprise Edition (aka Adobe Commerce) to develop a custom eCommerce website. This platform enables the implementation of attractive promotions and a Loyalty Program. Presently, the website enjoys more than 500,000 monthly visitors.

Top 15 Baby eCommerce Websites (Vietnam + International) - Bibo Mart
Bibo Mart’s eCommerce website 
  • Website:
  • Platform: Magento Enterprise Edition (Adobe Commerce)
  • Traffic: 518K/month
  • Ranking: 2,216 (Vietnam) & 109,496 (Worldwide)

Shop Trẻ Thơ 

Shop Trẻ Thơ stands as a well-known brand in the Maternity & Baby sector. The company is dedicated to establishing and advancing its eCommerce website alongside its network of 22 physical stores. This strategic move is aimed at staying in sync with the online shopping trend and securing a competitive edge in the realm of eCommerce.

Beyond a diverse product catalog, Shop Trẻ Thơ offers various enticing incentives to encourage online shopping, such as Buy 1 Get 1, cost-saving combos, gifts with purchase, discounts for new customers, and more. Currently, the website maintains a stable traffic of over 100,000 visitors per month.

Top 15 Baby eCommerce Websites (Vietnam + International) - Shop Tre Tho
Shop Trẻ Thơ’s eCommerce website 


Tuticare is considered a prominent brand in the Maternity & Baby industry with a chain of 55 stores across Vietnam. Tuticare’s products undergo stringent checks, from their origins to their quality, providing a sense of assurance to mothers during their shopping experience. 

The company has started an eCommerce website to provide customers with an optimized online shopping experience, along with various attractive programs and offers like a Tuti Gift Card, a subscription for diapers and milk, and more. Additionally, Tuticare offers diverse payment options, including eWallets and buy now pay later.

Top 15 Baby eCommerce Websites (Vietnam + International) - Tuticare
Tuticare’s eCommerce website 
  • Website:
  • Platform: PHP language
  • Traffic: 113.7K/month
  • Ranking: 9,304 (Vietnam) & 435,124 (Worldwide)


Mothercare, a brand focused on Baby products from the United Kingdom, offers a diverse range of fashion and essential items for expectant mothers and children of various age groups. Despite its recent inception, Mothercare has rapidly garnered attention, primarily due to its commitment to providing high-quality products at affordable prices.

The Mothercare website is strategically developed using the Magento platform, effectively catering to the online shopping preferences of their customers. Beyond attractive promotional programs, the Mothercare website also provides valuable insights on caring for newborns and young children through its dedicated blog section.

Top 15 Baby eCommerce Websites (Vietnam + International) - Mothercare
Mothercare’s eCommerce website 

Soc & Brothers

Soc & Brothers is a rising name in the Baby eCommerce market, offering a diverse range of products for expectant mothers and children, including clothing, formula, diapers, strollers, and toys. The company has built an eCommerce website using Haravan and receives approximately 28,000 monthly visitors. Moreover, Soc & Brothers has implemented a Loyalty Program with three tiers: Silver, Gold, and Diamond, which can be utilized for purchases and point accumulation both at their offline retail stores and various online channels.

Top 15 Baby eCommerce Websites (Vietnam + International) - Soc & Brothers
Soc & Brothers’s eCommerce website
  • Website:
  • Platform: Haravan
  • Traffic: 28.1K/month
  • Ranking: 46,426 (Vietnam) & 1,950,408 (Worldwide)


Carter’s is a well-known children’s clothing brand in the North American region. Carter’s offers a wide range of products suitable for children of all ages, heights, and weights. Their website is built on Salesforce Commerce Cloud and features a primary color scheme of blue and white, emphasizing minimalism and cuteness. Currently, the website receives about 8.4 million monthly visits. Moreover, customers can purchase physical or eGift cards through the website, which can be customized in terms of design, value, and personal messages.

Top 15 Baby eCommerce Websites (Vietnam + International) - Carter's
Carter’s eCommerce website 
  • Website:
  • Platform: Salesforce Commerce Cloud
  • Traffic: 8.4M/month
  • Ranking: 1,127 (USA) & 5,584 (Worldwide)

Hanna Andersson

Hanna Andersson is a well-known Swedish brand that specializes in children’s clothing, offering beautiful designs and a wide range of styles, sizes, and types of clothing, from everyday wear to sleepwear and swimwear. Hanna Andersson’s eCommerce website is built and developed using the Salesforce Commerce Cloud platform and garners more than 1.4 million monthly visitors. Hanna provides a personalized shopping experience by inviting its customers to participate in clothing selection consultations, parenting advice, and direct communication for new customers.

Top 15 Baby eCommerce Websites (Vietnam + International) - Hanna Andersson
Hanna Andersson’s eCommerce website 

OshKosh B’gosh 

OshKosh, a globally beloved children’s clothing brand, has achieved significant success by utilizing Salesforce Commerce Cloud to create an eCommerce website that delivers an exceptional online shopping experience. Presently, the website receives more than 900,000 monthly visitors and provides numerous appealing shopping incentives to its customers, including a rewards program that offers unexpected gifts, birthday presents, and discount vouchers.

Top 15 Baby eCommerce Websites (Vietnam + International) - OshKosh B'gosh
OshKosh B’gosh’s eCommerce website 
  • Website:
  • Platform: Salesforce Commerce Cloud
  • Traffic: 919.4K/month
  • Ranking: 11,805 (USA) & 56,197 (Worldwide)

Janie and Jack 

Janie and Jack, another children’s fashion brand, has built an eCommerce website using the Salesforce Commerce Cloud platform. The company provides a wide variety of products for boys, girls, infants, as well as items such as jewelry and home decor. Notably, Janie and Jack has entered into a collaboration with Disney to offer fashion items featuring beloved Disney characters for children.

Additionally, the brand offers a gift-wrapping service that allows customers to select their preferred products, gift boxes, wrapping paper, and greeting cards. Customers can choose to wrap gifts themselves or take advantage of Janie and Jack’s professional gift-wrapping service.

Top 15 Baby eCommerce Websites (Vietnam + International) - Janie and Jack
Janie and Jack’s eCommerce website 

Children Salon

Children Salon, established in 1952, is one of the leading brands in high-end fashion for children. They offer many products, including clothing, shoes, and hats for boys, girls, and teenagers. The company specializes in designing and producing children’s fashion collections for top global brands such as Versace, Givenchy, Burberry, Dolce & Gabbana, Calvin Klein, and more. Additionally, customers who purchase these designer products on the Children Salon website can enjoy discounts of up to 60%.

Children Salon’s eCommerce website is built on the Magento platform, featuring advanced functions like filtering products by size and age, displaying available sizes, and currency conversion for product prices, among others. The website currently receives over 600,000 monthly visits.

Top 15 Baby eCommerce Websites (Vietnam + International) - Motherhood Maternity
Children Salon’s eCommerce website 

Motherhood Maternity

Motherhood Maternity’s eCommerce website is a well-known and trusted fashion shopping destination for expectant mothers. The website, built on the Shopify platform, garners around 400,000 monthly visits.

Beyond its wide array of clothing and supportive accessories, Motherhood offers an “Expert Guide” section dedicated to sharing valuable knowledge about prenatal healthcare. Furthermore, the “Preggie Perks” program allows customers who shop on the website to have the chance to receive discount vouchers or unique gifts, conveniently delivered with their products to their doorstep.

Top 15 Baby eCommerce Websites (Vietnam + International) - Mothercare
Motherhood’s eCommerce website 

HATCH Collection  

HATCH Collection, a renowned global brand, specializes in offering fashion and beauty products for expectant mothers. Despite its establishment in 2011, the brand has chosen to maintain only two physical stores in California and New York, as HATCH’s primary focus lies in online retail. 

Operating through its eCommerce website, HATCH has introduced several programs  for their customers. One notable initiative is “NIKKI’s List,” wherein customers respond to specific questions, enabling HATCH to generate personalized product recommendations. The HATCH website is constructed and managed using the Shopify platform and receives approximately 223,000 monthly visits.

Top 15 Baby eCommerce Websites (Vietnam + International) - HATCH Collection
HATCH Collection’s eCommerce website 

The surge of the Covid-19 pandemic has made a significant impact on consumer shopping habits, particularly in the Baby sector, where a profound shift from offline to online shopping has been witnessed.

Presented here are 15 eCommerce websites, showcasing leading brands in the Mother & Baby industry, both in Vietnam and internationally. These brands exemplify their adaptability in capturing consumer trends and their commitment to enhancing technological infrastructure to compete for a share in the billion-dollar market.

With a track record of successfully implementing eCommerce solutions for a diverse clientele across various countries in recent years, SECOMM specializes in offering expert consultation and tailored eCommerce deployment solutions, tailored to the specific requirements of each industry.

For a free consultation, contact us or call directly to the SECOMM hotline at (02871089908).

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