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SHOPIFY EDITIONS WINTER ’24 AT A GLANCE: WHAT’S NEW?
Shopify Editions Winter ’24 is the latest update with a host of new features and notable improvements. Especially, the SaaS platform has dedicated research efforts to bring about some groundbreaking updates that could be highly beneficial for large-scale eCommerce enterprises.
Let’s go through the 5 most important updates that large brands should pay attention to.
B2B On Shopify
Best for: All the ‘Plus’ plan B2B merchants
Bobby Morrison, Shopify’s Chief Revenue Officer, confidently states that B2B is the next big opportunity for businesses of all sizes in 2024 and beyond.
Since the launch of the B2B solution, the platform has consistently rolled out updates to enhance this solution. In this particular update, Shopify focuses on upgrading the flexible infrastructure to help businesses optimize operations and deliver a unique customer experience.
- Go headless with B2B: Build a unique eCommerce experience by using your favourite tech stack with a Headless B2B storefront.
- Sales Rep permissions: Your sales reps can only place orders and view customer information for their own accounts.
- B2B discount: Create promotional discounts just for your B2B customers using third-party or custom apps powered by Shopify Functions.
- B2B digital products: Beyond physical products, ‘Plus’ merchants now can offer non-physical products, like digital downloads, warranties, and services
Shopify POS
Best for: All retail merchants, including merchants not on Shopify
In Editions Winter ’24, the POS solution has been fine-tuned and improved, addressing some minor issues and simplifying the experience for sellers. Among these enhancements, two new top-notch features are POS Terminal and POS Ship From Store.
Shopify POS
POS Terminal
Accept tap, chip, and swipe payments and power your busiest sales days with solid Wi-Fi and Ethernet connectivity, backed by the 99.9% platform uptime.
- Match your display to your brand: Display custom images and logos throughout the checkout process to maintain consistency and a seamless brand presence during payment.
- Capture customer emails: Offer one-tap digital receipts and easily collect emails and marketing opt-ins
- Manage UI extensions: Allow retailers to manage and customize UI extensions at various retail locations through the admin.
- Customized receipts: The new Liquid code editor for printed receipts is an easy-to-use editor that customizes the presentation of printed receipts, so they can reflect your brand.
POS Ship From Store
Assigned staff members can easily process orders directly in POS at multiple retail locations. They can view, pick up, pack, and fulfil orders through the new feature, POS Ship From Store.
- Retail inventory transfers: Optimize inventory management, allowing easy tracking and control of shipments between retail locations directly within Shopify POS.
- Attribute online sales: The Send Cart feature can incentivize staff to close more online sales and boost credit points, as those online sales will be credited to each staff member’s retail location.
- Return process: Simplify the return process with pre-defined return reasons in POS, ensuring efficiency in handling returns and improving product replenishment through return reason reports.
- Manage taxes, cancel orders, and void payments: Shopify Tax is now supported in POS, so your retail sales can be accurately taxed at the same rate as your online store. You can also cancel and void orders within 15 minutes of completing a transaction to correct errors or return payments without incurring transaction fees.
- Enhanced security: Implement a 4-, 5-, or 6-digit PIN code to manage employee access at retail locations and enhance security.
Checkout Extensibility
Checkout ExtensibilityBest for: all Shopify merchants
The checkout page also significantly shapes the customer experience. Therefore, in this Shopify Editions Winter ’24 update, numerous changes and improvements will be introduced to help businesses optimize the payment process and enhance conversion rates.
- Customer account extensibility: Build extensions directly into new customer accounts with the same UI components as Shopify Checkout, alongside new components, extension APIs, and external network calls. Bring apps closer to customers and add powerful functionality to new customer accounts
- Checkout extensibility: The platform adds 14 new APIs and 90+ new apps for the customized payment experience unlocking powerful features such as Upsells, Cross-sells, Loyalty Programs, Post-pushase surveys, and more.
- Checkout Sheet Kit: This kit enables seamless checkout from the web to the native mobile app, improving conversion rates. It is compatible with both iOS and Android operating systems.
AI
AIBest for: All Shopify merchants
AI technology is currently significantly boosting the performance and operational efficiency of individuals and businesses in the eCommerce sector. The Shopify Magic solution integrates free AI-supported features across the entire platform.
- Produce images: Create professional product photos with new AI-enabled image editing features. Instantly generate, match, or remove the background of your existing images using just a few clicks or keywords. No design skills needed
- Semantic Search: One of our new AI-powered storefront search features goes beyond keyword matching to better understand the intent behind a customer’s search. Customers can use more natural words and phrases and get richer, more relevant results.
- Sidekick: This is an AI assistant who is always available whenever you need it. Sidekick will act as your very own advisor, guiding you with tailored, skilled advice to strengthen your business.
Product variant Limits Increase
Best for: All Shopify merchants with a high number of product variants, especially enterprises and B2B brands.
Shopify has released new product APIs that allow increasing the limit to 2000 variants per product. Compared to the previous Shopify Editions Summer ’23, the product variant limit was only up to 100. This change in the product variant limit is a groundbreaking improvement, making it an ideal choice for businesses intending to switch from platforms like Magento or Salesforce Commerce Cloud.
Similarly, this enhancement also brings many benefits for B2B merchants.
Final Thoughts
The features and improvements in the Editions Winter ’24 demonstrate that Shopify has invested significantly in research to create solutions tailored to the needs of large businesses. These are just a few of the many enticing updates from Shopify in this release.
To delve deeper into Editions Winter ’24 and discuss your eCommerce website deployment plans on the Shopify platform, contact SECOMM or call the hotline at (+84)28 7108 9908 today for detailed advice!
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08/03/2024