AUTHOR ARCHIVES: Ngoc Tram

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Ecommerce ecosystem grasping for efficiently business-driven
ECOMMERCE ECOSYSTEM GRASPING FOR EFFICIENTLY BUSINESS-DRIVEN
27/12/2021
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Vietnamese ecommerce businesses are welcoming transformational opportunities amidst the rapid development of technology, market, consumer, and major investor presence. However, for outstanding and sustainable growth, in addition to seizing opportunities, businesses need to build a comprehensive ecommerce ecosystem. Therefore, a best-finish of the ecosystem in general and its components, in particular, is the foundation stimulating businesses, markets, and user interactions.

So, what are the components of the ecosystem? How should the business develop the ecosystem in line with its business strategy?

What components are included in the ecommerce ecosystem?

The ecommerce ecosystem is an interconnected community implementing all interactions and connections of human organisms, social organisms, information technology and applications, and services to provide value and effectively operate the components in the ecosystem. (Based on the concept of Assoc. Prof. Dr. Nguyen Van Hong)

The ecosystem components are operated through consistent mechanisms, policies, and laws to create a secure data interchange system, ensuring the rights and duties of businesses and consumers.

Ecommerce ecosystem grasping for efficiently business-driven-Key components in the ecommerce ecosystem
Ecommerce ecosystem grasping for efficiently business-driven-Key components in the ecommerce ecosystem

The main components:

  • Ecommerce infrastructure system includes hardware (servers and devices), software (services/tools for managing and analyzing), networks, and facilities forming the basis for the remaining components and ensuring that all e-commerce processes run smoothly and efficiently.
  • Ecommerce platform is a software application to build and manage all the activities. Today’s well-known ecommerce platforms can be mentioned as Magento, Shopify, BigCommerce, WooCommerce, Haravan, Wix,…,
  • The development component provides services and solutions for ecommerce websites, systems, and processes. In Vietnam, some of the notable ecommerce service and solution providers may include SmartOSC, Isobar, SECOMM,…
  • Marketplace provides an environment and all services to support ecommerce, allowing commercial activities between plenty of sellers and buyers. The leading ecommerce marketplaces in Vietnam can point to Shopee, Lazada, Tiki, Sendo,…
  • The payment includes networks, systems, and devices processing all ecommerce transactions. Currently, jointly with the payment, card types (domestic card, Visa, Mastercard,…), payment gateways (OnePay, PayPal, …) or e-wallets ( Momo, ZaloPay, ..) have been developing in Vietnam.
  • The shipping system includes the entire process of managing and distributing goods from the warehouse, packaging and delivering to customers. Typically shipping providers are Giao Hang Tiet Kiem, Giao Hang Nhanh, ViettelPost, J&T, Ahamove,…
  • Accounting software helps manage all data on ecommerce invoices, sales revenue, and cash flows. The birth of e-invoice software such as e-invoice, MISA meInvoice, FPT.eInvoice,… has maximally supported accounting processes.
  • Marketing supports promoting brands and products, and simultaneously approaches and personalizes customer experience through strategies, channels, and tools.
  • Management system uses the resource and operational processes software to enhance the seamlessness and performance of the entire ecommerce system. The most popular management systems are ERP, CRM, IMS, POS, OFM, etc.

How has the ecommerce ecosystem developed and perfected?

Ecommerce ecosystem grasping for efficiently business-driven-The maturity process of components in the ecommerce ecosystem
The maturity process of components in the ecommerce ecosystem

Stage 1: The fundamental ecommerce ecosystem

In the 1st stage, while customers are not been aware of their purchasing needs, the ecommerce ecosystem has fundamentally formed, beginning to approach, educate and stimulate consumers’ concern about brands and products.

Basic components (4/9): Infrastructure, Platform, Marketplace, Marketing

  • Infrastructure: essentially participating in the ecosystem, mainly using desktop and network devices, data systems, and facilities to support operating other components inside the ecosystem.
  • Platform: building website on simple platforms, including simple ecommerce interface and functions.
  • Marketplace: implementing sales on the ecommerce marketplaces to run sales-efficiency experiments, increase brand popularity, and approach a wide range of users for nurturing potential customers.
  • Marketing: using social media, advertising, content, email,… to increase views, and traffic and build awareness of brands, products, and services in the potential customer mindset.

Highlight components: Marketplace, Marketing

Inchoate components: Development, Payment, Shipping, Accounting and Management

Stage 2: The basic-operating ecommerce ecosystem

Customers become aware of their needs at this stage. As a result, the ecosystem comes into operation to approach potential customer needs.

Basic components (8/9): Infrastructure, Marketplace, Platform, Development, Marketing, Payment, Shipping, Accounting

  • Infrastructure: well-developed, ensuring all the seamless processes and interactions among components.
  • Marketplace: maintaining sales operation with constantly renewed programs and events to attract potential customers.
  • Platform: operating the end-to-end system, continuously updating new versions to enhance the increasing performance.
  • Development: developing and operating the ecommerce system and continuously improving system productivity.
  • Payment: perfecting the payment processing system and fully integrating payment gateways.
  • Shipping: perfecting the shipping system and partnering with shipping providers to deliver the first orders.
  • Accounting: completing the accounting and financial system to manage all ecommerce transactions
  • Marketing:
    • Increasing web-display frequency on search engines to increase brand and product identification and attract more potential targets.
    • Continue promoting social channels, advertising, content, email,… to improve the experience, education, and conversions for target customers.

Highlight components: Marketing, Payment, Shipping, Accounting

Inchoate components: Management

Stage 3: The advance-operating ecommerce ecosystem

The ecosystem enhances operation with many essential functions to directly navigate customers’ searching and buying considerations, thereby increasing the customer funnel conversion.

Advanced components (8/9): Infrastructure, Development, Marketplace, Platform, Payment, Shipping, Accounting, Marketing

Maintaining components: Infrastructure, Development, Marketplace, Accounting

Highlight components: Platform, Payment, Shipping, Marketing

  • Platform: investing in developing the ecommerce system with a dedicated platform to operate and process complicated functions optimally.
    • Developing new functions to optimize user experience: interface renewal, promotion features (pop-up, banner,…), customer service (live-chat, chatbot),…
    • Optimizing the “Call-to-action” function and gathering emails on the website, at the same time implementing sale-off, and promotion programs to increase conversion
  • Payment: integrating more payment methods to diversify the checkout experience, from COD payment, and internet banking to VISA, Mastercard, or e-wallets.
  • Shipping: optimizing the packaging process, improving delivery speed by partnering with transportation providers or building an in-house delivery team, in addition, optimizing operational processes for instant order fulfillment.
  • Marketing:
    • Website: concentrating on blog content and optimizing product detail content.
    • Continuously maintaining Social Marketing performance
    • Focusing on the email channel to nurture and stimulate potential customers.

Inchoate components: Management

Stage 4: The optimal-operating ecommerce ecosystem

When customers transition to the decision-making stage of purchasing, the ecosystem maximizes effectiveness in all processes and operational components, simultaneously focusing on developing conversion functions through continuous improvement and innovation of marketing components.

Optimal components (9/9): Infrastructure, Development, Marketplace, Platform, Payment, Shipping, Accounting, Marketing, Management

Maintaining components: Infrastructure, Development, Marketplace, Platform, Payment, Shipping, Accounting

Highlight components: Marketing, Management

  • Marketing: focus on ecommerce marketing strategy
    • Implementing email plans to remind abandoned carts to stimulate potential customers constantly
    • Maintaining customer service using email channels to gather customer feedback and reviews while using products
    • Promoting loyalty programs with discounts, accruing points, membership cards,… to increase return customers
  • Management: 
    • Integrating ERP software to manage data, human resources, and processes more seamlessly
    • Synchronizing Website with ERP and CRM to optimize operational processes and increase customer funnel conversion

Stage 5: The complete ecommerce ecosystem

All the ecosystem components are complete and effectively interact with each other. In addition, the ecosystem is directed towards operating maintenance to support product experience, customer retention, and return-customer stimulation.

Optimal components (9/9): Infrastructure, Development, Marketplace, Platform, Payment, Shipping, Accounting, Marketing, Management

Maintaining components: Infrastructure, Marketplace, Payment, Shipping, Accounting, Marketing

Highlight components: Platform, Development, Management

  • Platform: using customer reviews to improve the quality of products, services, and system functions
  • Development: providing solutions and developing specialized functions for a much more complex ecommerce system
  • Management: seamlessly operating and managing all data, processes, and resources among website, ERP, CRM, and POS systems

Barriers Facing the ecommerce ecosystem in Vietnam

Although the ecommerce ecosystem in Vietnam is proliferating, it is being hampered by substantial barriers.

Vietnam's ecommerce ecosystem faces challenges and lacks optimal completeness due to factors from businesses, the market, and consumers
Vietnam’s ecommerce ecosystem faces challenges and lacks optimal completeness due to factors from businesses, the market, and consumers

Outside barriers

Legal issues in ecommerce

In comparison to the general Vietnam market, ecommerce would be a relatively new business. As a result, the legal framework for ecommerce remains inadequate and disorganised. In which tax, security, and information authentication in e-transactions, intellectual property rights, etc., have not been adequately safeguarded by legal means.

The disparity between the legal framework’s perfection and the faster market change makes ecommerce challenging to control or at threat of unhealthy growth.

Circular No.47/2014/TT-BCT on the management of ecommerce websites, particularly, contains guidelines on the ecommerce business registration process and procedures. However, their controlling method has not been carried out properly, resulting in fewer registered businesses than actual statistics.

Therefore, most of the legalities of starting ecommerce business have not been verified, leading to transaction fraud and other fraud. More serious are domain misappropriation and spoofing by hackers to business counterfeiting, causing severe damage to businesses and consumers.

This shows that the current legal framework needs to enforce more specific steps to prevent attacks from cybercrime.

Consumer confidence

One of the significant barriers is the reality that occurs throughout the purchase process. For example, product and service quality issues, typically the quality assurance process (for counterfeits, poor quality products), transaction frauds (credit account takeover), and shipping (fraudulent goods exchange in packaging and shipping),… all have a direct impact on customer interests and the healthy, sustainable growth of the ecommerce ecosystem.

Investment barriers

Another significant barrier is the competition and investment budgets among businesses. In particular, data security requirements and infrastructure investments are putting financial pressure on existing ecommerce businesses. As a result, the ecommerce ecosystem is primarily controlled by the expansion of marketplaces and international businesses investing in the Vietnam market.

 Inside barriers

Although the current number of ecommerce ecosystem components is fully completed, the uneven development level makes interactions and operational processes sporadic and challenging to achieve optimal growth. The challenges have mainly come from:

  • Ecommerce infrastructure: The limitations of infrastructure, facilities, and capacity to access technology in rural areas create notable gaps compared to urban areas, affecting market coverage in Vietnam.
  • Logistics: Logistics infrastructure has fallen behind ecommerce growth. The inequitable synchronization between logistics services and the lack of technology are still significant barriers for almost all SME logistics businesses in Vietnam.
  • Payment: Cash payment (COD) accounts for a high percentage, 60%, of transactions in the entire e-payment market share. This creates more risk when parcel refusal and failed deliveries make the order fulfilment process more costly and time-consuming.

Besides, the most significant barrier is the lack of a strong connection among ecosystem components to bring unifying and synchronous ecommerce solutions. The current connections are commonly between marketplaces and shipping providers or digital banking/e-wallets to provide economical and intriguing solutions for consumers.

However, that seamless and unified connectivity has not yet evolved to maximize business interactions in the ecosystem and among businesses in the ecommerce market.

Solutions for SMEs

The ecommerce ecosystem completion is a sustainable foundation for SMEs to build and implement ecommerce business plans aligned with each business stage while generating a complete ecosystem for themselves.

About the number of components

Businesses should determine the suitable components according to each business model and growth stage.

For example, a small and medium-sized enterprise would use the essential ecommerce components, such as the platform, to develop a complete ecommerce system, complete payment, shipping, and integration processes integrating more management software, namely CRM, POS, accounting, and marketing tools. 

Nevertheless, a medium/large-sized enterprise can integrate ERP for resource operation or omnichannel for efficient expansion.

About timeline

Following the identified ecosystem components, a business can estimate the appropriate timeline to promote in-time business processes, fully satisfying the market requirements and customer needs. Thereby, the satisfaction enhances the planning efficiency and the ecommerce ecosystem.

About the implementing budget
The budget would be distributed more specifically once the essential ecosystem components are clearly defined for your business model. Determining the proper budget is a critical factor for SMEs to successfully implement ecommerce and sustainably grow. This is especially important for existing SMEs due to the considerable budget pressures and the long-term investment process.

Ecommerce ecosystem grasping for efficiently business-driven-Selecting ingredients suitable for the business model helps businesses conduct ecommerce business effectively and sustainably in the long term
Selecting ingredients suitable for the business model helps businesses conduct ecommerce business effectively and sustainably in the long term

However, most of those SMEs still face many challenges in building their ecommerce plans. They have not adequately defined their business model’s needed and best-suited components, resulting in timeline and budget dilemmas.

With in-depth experience providing full-service ecommerce solutions, SECOMM will accompany businesses in respective stages of ecommerce implementation with tailor-made solutions.

Contact SECOMM to receive a comprehensive ecommerce consulting solution for your businesses.

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Checklist for successful ecommerce implementation
CHECKLIST FOR SUCCESSFUL ECOMMERCE IMPLEMENTATION
27/12/2021
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The extraordinary growth of Vietnam’s ecommerce has recently given intriguing opportunities for SMEs. With the continuous innovation of cutting-edge technologies, SMEs have a significant competitive advantage of adaptability – they are willing to make constant changes to seize the chances more expeditiously than long-standing enterprises owning cumbersome processes. However, they may face an extra point of failure if there is no specific execution plan before officially kick-starting the ecommerce journey to catch up with the market’s development.

This article will give a clear visualization of a completed checklist for successful ecommerce implementation.

Collate ecommerce business objectives

For a successful and effective ecommerce implementation, all that matters first and foremost is to confirm the core ecommerce business objectives align with the timeline and budget.

Checklist for successful ecommerce implementation-Reconcile all goals in the ecommerce business plan with the overall business plan to ensure ecommerce implementation is on track.
Reconcile all goals in the ecommerce business plan with the overall business plan to ensure ecommerce implementation is on track.

Examine ecommerce objectives

Business needs to examine and compare all objectives between the ecommerce plan and a general business plan to ensure the ecommerce implementation is heading in the right direction. Furthermore, the examination assists them in arranging and prioritizing specific objectives that need to be carried out at every stage. Therein:

  • Long-term objective: playing a navigational role, and creating a framework for ecommerce and business development. Long-term prospects could include sustainable development criteria in brand awareness, business value, total revenue, …
  • Short-term objective: execute strategic planning for specific tasks, and measurable outcomes corresponding to a particular timeline. Short-term aims are branding, ecommerce revenue growth, boosting competitiveness, product quality/diversification, and service quality…

Examine timeline

Specific timeframes must be planned with the appropriate priority in each ecommerce stage to guarantee all the objectives meet deadlines. Businesses can create an anticipated calendar based on the main stages of an ecommerce journey, which includes: ecommerce planning, development, acceleration, and maintenance. Once a timeline overview is designed, it will be easier to determine the payback period to manage the budget appropriately.

Examine budget

Another essential point to examine before formulating checklists is to review the budget section. For current Vietnamese businesses, especially SMEs, a tight budget plan helps implement an appropriate and effective ecommerce roadmap in both the short and long term.

If the budget is still limited, businesses need to prioritize the implementation of the basic components of the ecommerce system and expand further in the following stages. However, when having sufficient financial resources, businesses can execute a comprehensive plan in every department, and every stage to enhance performance and develop sustainably.

Some considerable ecommerce costs in ecommerce business:

  • Costs for operating resources, including in-house staff and outsourcing resources/partners
  • Costs for technology infrastructure: hardware, software, internet
  • Ecommerce business registration fee
  • Business fee on ecommerce marketplaces
  • Costs for ecommerce systems: website/app development, system integration (extensions, ERP, CRM,…), maintenance, …
  • Payment: invoices, adjusting and refunding for cancelled/claimed orders,…
  • Shipping: shipping fees, inventory holding cost, returning, handling arising issues…
  • Marketing cost
  • Financial management cost
  • Customer service cost
  • Other expenses

Once having examined ecommerce business objectives, including objectives, timeline, and budget, the businesses can develop a complete checklist to execute the official ecommerce implementation stage.

Checklist for ecommerce kick-start

Meet the legal requirements

To officially conduct ecommerce under the law, businesses need to meet the following elementary requirements (based on Decree No. 52/2021/ND-CP and Circular 47/2020/TT-BTC):

  • Own a business registration certificate for a business or tax identification number for an individual
  • The website has a legal domain and complies with Internet regulations on information management
  • Proceed with account registration at the Ecommerce Management Portal
  • Notify/Register with the Ministry of Industry and Trade about setting up ecommerce websites/applications
  • Basic taxes for doing ecommerce business: value-added tax, profit tax, individual income tax

Choosing suitable ecommerce products

The legality of ecommerce products

Businesses need to ensure their products are not on the list of prohibited or restricted items.

Product quality and product origin

Product quality and supply are critical criteria for businesses looking to develop a sustainable ecommerce, and enhance business value and customer reliability. Additionally, stringent product quality control helps significantly restrict counterfeits and low-quality items on the market. Therefore, businesses need to ensure the supplier properly demonstrates the origin and quality of goods by specific documents and information:

  • Supplier/seller censorship: Build a quality control team concerning legal documents proving the clear origin of goods
  • On-site product monitoring for quickly removing counterfeits/knockoffs
  • Develop the reporting/alert feature for counterfeits/knockoffs on the system, and quickly resolve the customer feedback with appropriate compensation policies, ensuring maximum customer benefit.
  • Commit to “say no to fake goods”, functioning decrees from the Ministry of Industry and Trade to support the goods controlling processes optimally, ensure the e-customer interest and the healthy market.

Human resource and infrastructure readiness

Businesses might consider various human resource solutions to ensure that they comply with the ecommerce development plan. Businesses, in particular, can invest in developing with all their internal resources or entirely work with outsourcing partners because ecommerce services, partners, and service providers have developed significantly in recent years and can support businesses in implementing comprehensive and effective ecommerce externally. Furthermore, businesses can combine the use of internal teams with outsourcing partners.

Checklist for successful ecommerce implementation-Selecting an internal workforce, hiring external personnel suitable for the Ecommerce business plan
Selecting an internal workforce, hiring external personnel suitable for the Ecommerce business plan

Whether choosing outsourcing or in-house teams, there will be both advantages and disadvantages. Simultaneously, resource usage depends on the business’s budget, size, and long-term objectives. For existing ecommerce models, most businesses tend to associate with outsourcing partners, and resources to operate some of the business processes efficiently. To shorten the timeline while efficiently carrying out the optimal operation, businesses can consider main outsourcing partners for system development, transportation, and marketing. In which: 

  • Ecommerce development partner: develop a comprehensive web/app system and ensure effective operational processes.
  • Shipping partner: businesses can link up with shipping providers to operate order processing and delivery coordination quickly and efficiently.
  • Payment partner: associate with payment service providers to develop a diverse payment system, highly supporting convenient, simple, and speedy shopping experiences.
  • Ecommerce marketing partners: develop brands and market products to approach target customers quickly and increase business productivity.

Ecommerce infrastructure

Infrastructure lays a concrete foundation to maintain end-to-end commerce operations. In detail, the main components in hardware, software, network,… need completing to maximize the business performance.

  • Hardware: Fully set up computer devices, facilities, routers, data centers, and servers… to store, access and harness data quickly, and seamlessly.
  • Software: fully equipped with system management tools, procedures, analytic tools, and APIs, assisting the efficient connections, and interactions among software.
  • Network: Make sure the businesses can communicate, and operate efficiently, safely inside-out via the Internet, DNS, firewall,…
Checklist for successful ecommerce implementation-Need to maintain all operational processes based on a comprehensive infrastructure of hardware, software, and network connectivity
Need to maintain all operational processes based on a comprehensive infrastructure of hardware, software, and network connectivity

Checklist for ecommerce development

Ecommerce channels development

Develop marketplace channel

Businesses can leverage Ecommerce platforms to initiate business operations before developing a website channel to test and measure sales effectiveness, while also increasing brand coverage and presence to reach a broader audience.

For ecommerce marketplace channel, businesses can execute the basic implementation plans below:

  • Create genuine stores or flagship stores with complete and authentic information about brands and products
  • Develop events, and shopping days with promotion codes, vouchers, and free shipping codes,… provided by ecommerce marketplaces to approach and attract potential customers continuously
  • Maintain business performance with after-sales support functions.

Develop web channel

Website is the core system that businesses need to focus on in the ecommerce implementationstage. The tasks that need completing to develop a comprehensive website system include:

  • Pick an ecommerce platform matching the business model
  • Develop a comprehensive ecommerce system with a whole interface and functions based on the selected platform.
  • Thoroughly review all front-end and back-end elements to minimize errors and optimize system performance before officially launching the website and promoting marketing campaigns at the next stage. In particular, the specific evaluation criteria can be mentioned as:
    • Review the front-end completion:
      • Home-page: Full display and navigation functions on the home-page
      • Search-page: Optimize the search page and search results, comes with advanced filtering and sorting feature to help customers seek the right needed products
      • Detailed product page: Provide complete information, images, product reviews, and display suggestion for similar products or same-brand products
      • Cart management page: The system displays full information about the products added to the cart, quantity, and total order value.
      • Payment and shipping page: Full content of delivery information, shipping options and payment methods
      • Content management page: Full brand content and ecommerce activities on the “About Brand” page, operation/privacy/return/warranty policy,…
    • Review the back-end completion of functions and processes:
      • User management: collect and manage whole data and information of every web-user
      • Cart management: help customers manage and adjust their cart conveniently with a total order value display/calculation system based on various group-pricing
      • Payment and shipping management: ensure the payment-to-shipping process is seamless to support the following order fulfillment

Develop mobile app

To enhance conversion rates and provide a multi-device user experience, businesses should consider developing an ecommerce application. Given the increasing trend of users shopping through mobile devices, an effective ecommerce app needs to address personalized customer experience factors alongside corresponding ecommerce functions on the website:

  • Program the app system with complete interface elements, functions, and APIs corresponding to the web system.
  • Develop an interface that supports user experience on every mobile device, anytime, anywhere.
  • With the app, additional push notification systems can be developed to help customers stay updated on news, promotions, events, mini-games, etc., daily to stimulate purchases.
  • Combine push notification effects with continuously changing pop-up ads in the app interface to quickly engage customers with promotional programs.
  • Implement promotional programs tailored to each customer segment: discount codes for new customers, buy one get one free for loyal customers, birthday gifts for customers, etc.
  • Optimize the customer experience with quick and convenient one-touch operations (login, payment, etc.).

Operation optimization – Inventory, Payment and Shipping

Optimizing the warehouse, payment, and shipping systems will support businesses in processing orders, coordinating, and delivering goods quickly as soon as customers complete their orders.

Payment: Businesses need to review the processes on the current system and ensure they operate according to the initial requirements of the business. At the same time, businesses also need to assess the availability and efficiency of the payment gateways currently used on the system (COD, card payment, e-wallets, etc.) to optimize for user convenience.

Warehouse management: Businesses may consider using warehouse management software from ERP systems or specialized software (warehouse management solutions like SWM, ECOUNT, Netsuite, etc.) to control the efficiency of the warehouse system and quickly coordinate order processing processes to shorten the time to complete Ecommerce orders.

Shipping: Businesses can use transportation support software to ensure that the delivery process is accurate and fast. At the same time, businesses can implement express delivery programs, same-day delivery, delivery within 2 hours, etc., to boost transportation efficiency and provide an optimal experience for customers.

Solutions that help optimize accurate and fast transportation efficiency include:

  • Planning transportation, monitoring the status of transportation/orders, and verifying delivery to ensure the correct product is delivered to the right order recipient.
  • Coordinating the transportation team and optimizing delivery routes from the system’s receiving points while controlling delivery performance helps speed up the transportation process.

Ecommerce Marketing

To promote brand positioning, optimize conversion efficiency, and maximize business effectiveness, businesses need to prepare a comprehensive plan for deploying Ecommerce Marketing.

Checklist for successful ecommerce implementation-Management systems help improve operational efficiency and ensure seamless integration between the ecommerce system and process systems within the business
Management systems help improve operational efficiency and ensure seamless integration between the ecommerce system and process systems within the business

SEO

An ecommerce website system that is optimized for SEO before its official launch greatly supports increasing search rankings and the visibility of the website. Additionally, SEO is an important factor in optimizing the user experience. To ensure that the SEO functionality works effectively throughout the system, businesses can assess through the following criteria:

  • Establish SSL security certificates for the website.
  • Create a sitemap for the website with a comprehensive page and category structure.
  • Create a robots.txt file to block indexing on pages that need to secure information or unnecessary pages for SEO: user account registration/login pages, transaction history, shopping cart, discontinued product pages, etc.
  • Optimize URL structures to support indexing and more effective customer journey navigation.
  • Improve and optimize page loading speed.
  • Integrate analytics tools to support SEO and marketing index analysis:
    • Google Search Console
    • Google Analytics
    • Google Tag Manager
    • Ahrefs
  • Regarding content:
    • Ensure high-quality, non-duplicated content from other sources.
    • Distribute keywords adequately within the content, specifically in the page URL, title, subtitle, page description, and in the detailed content, name/URL/ALT tag/caption of images.
    • Build internal links between content pages for efficient content navigation and enhance the overall website’s SEO value.
    • Establish external links to increase the website’s trustworthiness on search engines.
    • Ensure that links to the website’s social media channels are fully integrated.

Social Media

Businesses need to focus on building their brand presence on social media to pave the way for product marketing campaigns. Increasing the brand’s visibility on social media channels such as Facebook, Instagram, X (Twitter), etc., helps reach a broader audience, aims to educate users about the brand, and creates stronger attention when launching the official ecommerce platform.

Email

A smart and effective email plan helps businesses maximize conversion rates and develop a long-term network of loyal customers. A comprehensive email system needs to be continuously deployed to nurture the customer’s buying journey, including:

  • Welcome emails for new customers
  • Notification emails for promotions and new products
  • Reminder emails for abandoned carts
  • Confirmation emails for successful orders
  • Thank-you emails after placing an order
  • Announcement emails for up-selling and cross-selling programs for subsequent orders
  • Special emails for loyal customers
  • Support emails for handling returns, refunds, order cancellations, and post-purchase care

Paid Ads

Paid advertising channels play a crucial role in ecommerce marketing strategies, providing optimal conversion efficiency and rapidly driving sales growth. Businesses can leverage various forms of paid advertising to reach and attract a broader audience using popular channels such as Google Adwords, Facebook, Instagram, Coc Coc, Zalo, YouTube, and Affiliate Marketing.

After deploying ecommerce marketing channels, it’s essential to capitalize on the existing marketing effectiveness to continue optimizing business and conversion capabilities in the customer funnel.

  • Website: Optimize product content by enhancing product images, and introductory videos, and building a blog content system to stimulate customer interest in learning more about the products. Enhance interaction and increase conversion potential on the website. Additionally, businesses can develop new features on the website, such as interface innovation, advertising features, customer service through FAQ pages, and live chat/chatbots to provide customers with new experiences.
  • Social Media: Strengthen the ability to reach a diverse user base through social media channels. Provide positive reviews, useful content, and product promotions with appealing designs, directing users to the shopping page to create an optimal shopping experience for multi-channel users.
  • Advertising: Boost paid advertising campaigns through Google, social media platforms (Facebook, Instagram, TikTok, etc.), and affiliate marketing to reach a broader audience and optimize the conversion rate.

Finance

Using financial software helps businesses control and manage transaction data related to orders and customers more efficiently, providing effective support for lookup processes and quickly addressing complaints and issues arising from orders. To choose suitable electronic invoice software for ecommerce financial management processes, businesses can consider the following criteria:

  • Legal Compliance: Provide complete, valid, and reliable information to ensure compliance with relevant laws and regulations.
  • Stability: The software ensures quality and maintains stable performance during usage.
  • Security: Ensure the safety and secure storage of all data, facilitating easy access, use, and manipulation of stored data. This involves preventing unauthorized access to sensitive information.
  • Transparency: Support customers in easily looking up invoice information and assist customer service in quickly resolving issues based on data from invoices. This ensures customer rights are protected during the process of purchasing and conducting ecommerce transactions.

Management system

Integrating management systems helps businesses improve operational efficiency and ensure seamless integration between the ecommerce system and various resource and process management systems within the enterprise. Depending on the needs, budget, and business model, businesses can choose to integrate key management systems such as human resources management, customer management, supply chain management, financial management, and production management, or use comprehensive Enterprise Resource Planning (ERP) solutions to maximize operational efficiency for the business.

Checklist for ecommerce acceleration with Omni-channel

During the business optimization phase, the focus should be on customer experience and personalization in the customer journey. Therefore, a seamless and synchronized multi-channel ecommerce operation process from a centralized management system will be an optimal plan for effective revenue.

A synchronized and unified multi-channel management system will support businesses in:

  • Synchronizing all product data, customer data, promotion programs, events, and sales systems from offline to online channels.
  • Increasing interaction and touchpoints at each customer journey on each channel to understand the precise needs of customers and the issues they are facing, thereby optimizing product quality, service quality, and marketing strategy.
  • Efficiently coordinating product transportation between warehouses and from warehouses to customers.
Checklist for successful ecommerce implementation-A seamless and synchronized multichannel ecommerce operational process will be an optimal plan for efficient revenue generation
A seamless and synchronized multichannel ecommerce operational process will be an optimal plan for efficient revenue generation

Additionally, during this phase, businesses also need to upgrade the performance of the current system and develop highly specialized and complex functions to maximize the ecommerce system, support personalized customer experiences, and maintain loyal customers, thus optimizing the long-term sustainability of ecommerce business efficiency.

Common difficulties when executing the ecommerce implementation checklist

To successfully deploy ecommerce, a comprehensive checklist system will prepare the business thoroughly before officially initiating, developing, and optimizing operations. However, this preparation process requires significant investment in both budget and time to ensure that the ecommerce plan progresses on schedule, bringing short-term and long-term business effectiveness.

The challenges of time and budget for implementation and ecommerce business operations are significant barriers for most small and medium-sized enterprises (SMEs). Moreover, in the current boom of the ecommerce market, businesses also need to develop a complete ecommerce system quickly to keep up with the market.

In addition, SMEs also need to implement specific operational plans, and continuously improve the performance of the system, technology, processes, and resources to maintain business momentum and meet the demands of the digital market.

Read More
The Journey of Developing an eCommerce System-Businesses do not need to invest too much in time, development costs, and programming for a basic e-commerce website
THE JOURNEY OF DEVELOPING AN ECOMMERCE SYSTEM
26/12/2021
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Faced with various market influences, the demand for developing eCommerce systems among businesses in Vietnam is gradually becoming more defined and undergoing a stronger transformation. The Covid-19 crisis, in particular, has been a significant catalyst accelerating this transformation process rapidly.

So, how should businesses chart their journey in developing an eCommerce system to not only adapt to market and customer changes but also seize opportunities and excel in this highly competitive arena?

In general, the development journey of eCommerce systems for Vietnamese businesses, from the initiation of business to expanding the scale with a specialized eCommerce system, typically goes through three important milestones.

Businesses need to thoroughly understand these milestones and coordinate with a detailed examination of goals, budgets, and the current state of the business to devise an appropriate and tailored development journey.

Operating on eCommerce Marketplaces

The emergence of the eCommerce marketplace has efficiently addressed the online buying and selling needs not only for small online shops, startup businesses, and small to medium-sized enterprises but also for large brands.

With an extensive operational system,  eCommerce marketplaces create many favourable opportunities for businesses and individual small-scale entrepreneurs with budget constraints. By only incurring basic expenses for setting up a storefront and annual maintenance fees, businesses and store owners can quickly have their shops.

Additionally, processes such as payment, shipping, customer care, post-delivery issue resolution, and marketing programs are simplified with comprehensive support from eCommerce marketplaces. Choosing an eCommerce marketplace to initiate business is a suitable start, helping businesses increase brand coverage, competitive ability, and sales volume at cost savings.

Even large brands/brands that have developed offline are currently utilizing eCommerce marketplaces to penetrate and expand the market. For developed brands and traditional businesses looking to transition to online business,  eCommerce marketplaces are the right starting point to test eCommerce business.

From there, businesses can build a comprehensive eCommerce development strategy, from eCommerce marketplace to social commerce, brand.com website development, and implementing an omnichannel approach.

The Journey of Developing an eCommerce System-The choice of an eCommerce platform to start business is a suitable beginning for enterprises
The choice of an eCommerce platform to start business is a suitable beginning for enterprises

In Vietnam, popular eCommerce marketplaces such as Shopee, Lazada, Tiki, Sendo, etc., are favoured by many businesses. With a massive monthly user base and attractive promotion programs, diverse service systems, eCommerce marketplaces maximize support for sellers in swiftly bringing their brands and products to the market through simple steps:

  • Create a new storefront and optimize the brand: Consider deploying an official or flagship store (Shopee Mall, Official store, Lazmall, etc.) to enhance brand credibility and product quality.
  • Perfect the product system with complete information, authentication, and beautiful and appealing images.
  • Utilize the features and services provided by the eCommerce marketplace to develop sales activities. Additionally, invest in advertising programs and special events on the platform to boost sales.
  • Maintain business efficiency by taking care of existing customers with exclusive discount programs, promptly addressing order issues, and post-purchase complaints to improve the customer experience and enhance store reputation.

Despite the significant benefits of doing business on eCommerce marketplaces, businesses and individuals are subject to substantial dependence on policy and operational changes. They also face limitations in accessing and leveraging potential customer data to improve marketing efficiency or personalize the customer experience. Furthermore, businesses must directly compete with a large number of similar stores and brands on the platform regarding pricing and product quality.

Developing a Basic eCommerce System

In addition to doing business on eCommerce marketplaces, businesses can independently develop a basic eCommerce system, getting closer to potential customers and implementing their own eCommerce Marketing programs.

Developing a basic eCommerce system does not require excessive investment in time, development costs, or website programming. Businesses only need to use free website-building tools with available interfaces and features to easily create a website through simple drag-and-drop operations.

The Journey of Developing an eCommerce System-Businesses do not need to invest too much in time, development costs, and programming for a basic eCommerce website
Businesses do not need to invest too much in time, development costs, and programming for a basic eCommerce website

Some popular website building tools in the current Vietnamese market that support the development of a simple eCommerce system include Sapo, Haravan, and Nhanh.vn.

Sapo

  • The Sapo web solution supports building a responsive and visually appealing website interface with a diverse range of available interfaces for various fields.
  • A diverse product ecosystem that seamlessly supports Sapo web business: Sapo POS, Sapo Go, Sapo Omni, Sapo Express, Sapo Pay, Sapo Enterprise…
  • Integration of effective features, analysis tools, marketing, advertising, and conversion promotion.
  • Linking sales on eCommerce marketplaces and selling through Facebook social media.
  • Integration of multiple payment methods: manual payment (COD, bank transfer) and automatic payments such as e-wallets (Moca, Momo, Zalopay), payment gateways (VNPay, Paypal), card payments…
  • Collaboration with major delivery partners in Vietnam such as Giao Hàng Nhanh, Ninja Van, J&T Express…
  • Cost-effective eCommerce system development with three main solution packages:
    • Basic: 299,000 VND/month
    • Pro: 499,000 VND/month
    • Omni-channel: 599,000 VND/month

Haravan

  • Similar to Sapo, Haravan also offers a diverse range of interfaces for various fields, both free and paid, with compatibility across most devices.
  • Integration of a diverse range of applications, supporting various eCommerce business models, especially Print on Demand or Dropshipping.
  • Support for eCommerce functions with an application system that seamlessly operates marketing, order processing, payment, and shipping.
  • Collaboration with many popular domestic and international shipping partners: Giao Hàng Nhanh, ViettelPost, DHL, AhaMove, GrabExpress,…
  • Integration of payments through e-wallets (Momo/Zalopay), domestic ATM cards, international payment gateways (Paypal),…
  • Support for multi-channel business with eCommerce marketplaces (Shopee, Tiki, Lazada),…
  • Development of eCommerce business support solutions: Harafunnel chatbot solution and Harasocial Facebook sales management solution.
  • Cost-effective and tailored to the business needs of each enterprise:
    • Business startup and Omni-channel management package:
      • Standard: 200,000 VND/month
      • Pro: 600,000 VND/month
    • Business growth package:
      • Grow: 1,500,000 VND/month
      • Scale: 3,000,000 VND/month

Nhanh.web

  • Supports rapid website design tailored to each industry with a diverse interface repository.
  • Provides essential SEO and Marketing features, including Email and SMS, live chat, and analytical tools.
  • Integration of various payment methods: Bao Kim, OnePay, VNPay…
  • Collaboration with major shipping partners: Giao Hàng Nhanh, ViettelPost, Giao Hàng Tiết Kiệm,…
  • Supports sales on Facebook and seamlessly integrates sales management software from online to offline.
  • 3 options for developing an eCommerce system with Nhanh.web:
    • Basic package: 3,600,000 VND/year
    • Optimal package: 7,200,000 VND/3 years
    • Savings package: 10,800,000 VND/5 years

Based on criteria such as simplicity, availability, time and cost savings, most of these tools will meet the basic needs of developing an eCommerce system. However, available website design tools also pose several challenges, limiting business operations and eCommerce expansion:

  • Limited customization capabilities as choices rely on available options, leading to interface and design concept duplications among websites in the same industry. This makes it challenging to create a unique brand identity and store. Additionally, it complicates the development of features aligned with the customer journey, optimization of customer experience, and integration with internal systems used by the business.
  • Although the initial fixed website development costs may seem reasonable every month, businesses often incur additional costs for using extensions or invest a significant amount in developing new functions and specialized features for their systems on these platforms.
  • Lack of website source code ownership makes it difficult for businesses to control and poses a risk of losing the entire existing website. Furthermore, this situation complicates the transition of an eCommerce system to new platforms, especially concerning data migration.

Developing a Specialized eCommerce System

Typically, after a period of doing business on eCommerce platforms or using available website design tools, businesses gradually recognize the need to develop a specialized eCommerce system designed to propel a sustainable eCommerce journey.

Developing a specialized eCommerce system requires both experience and substantial investment in terms of costs and deployment time. However, this approach proves to be a cost-effective solution for the long-term business plans of companies, delivering sustainable business efficiency, and serving as a perfect transition for an independent and comprehensive eCommerce system.

The Journey of Developing an eCommerce System-A specialized eCommerce system is a cost-effective solution for the long-term business plans of enterprises
A specialized eCommerce system is a cost-effective solution for the long-term business plans of enterprises

Developing a specialized eCommerce system will maximize meeting various needs, such as:

  • Abundant Built-in Features: Comprehensive eCommerce functionalities including Product Category Management, Sales Management, Marketing Management, Customer Management, Store Management, Inventory Management, etc.
  • Easy Customization and Development: The ability to customize and develop in-depth functions, especially those related to industry-specific requirements, brand development, user preference changes, and optimizing the customer experience. This ensures meeting the business development needs and customer usage demands while allowing for the quick adoption of new technologies to stay competitive in the market.
  • Diverse Payment Integration: Proactive integration of various payment methods, from cash payments to payment gateways and e-wallets, enhancing convenience and diversifying the payment experience. Easy collaboration with multiple shipping partners in the market and internal shipper management provides customers with various delivery options.
  • Advanced Integration Capability: Enhanced integration with the systems the business is currently using, such as ERP, CRM, BI, optimizing the system and analyzing customer data, and sales data, contributing to revenue improvement, and promoting personalized features to maximize the customer experience.
  • Scalability: Easy scalability of business scope, deployment, and management of multi-channel eCommerce: website, eCommerce platforms, and social media, all within a unified system.
  • Data Ownership: Possession of all customer data without dependency, enabling businesses to proactively reach potential audiences with suitable marketing programs to optimize user experience and increase conversion rates.
  • Full Source Code Ownership: Owning the entire source code of the website system provides flexibility in developing and upgrading necessary features for customers, aligning with the business development needs.
  • Optimized Website Performance and High Security: Ensuring optimal website performance and high-security standards for eCommerce transactions.

Among the specialized eCommerce platforms widely used by businesses today, such as Shopify, BigCommerce, and WooCommerce, Magento stands out with significant advantages and caters to all business needs from simple to complex. Many multinational corporations currently leverage Magento to build sophisticated eCommerce systems, including names like Samsung, Nike, Coca-Cola, Lenovo, Olympus, Port, Pox, Nestle, BevMo, Burger King, and Murad, among others. Additionally, millions of small and medium-sized eCommerce sites worldwide are also built on this platform.

  • Magento (Adobe Commerce) possesses an extensive and diverse ecosystem. With a comprehensive set of built-in features for eCommerce, Magento also can integrate with third-party technologies, an extensive system of extensions with many advanced support features to optimize the efficiency of eCommerce operations on the system. In addition, the platform supports integration with most existing partners in payment, shipping, and management software,… and provides quick technical support from the global technical community.
  • Owning all the advantages of an open-source platform, Magento has the ability to customize designs and develop specialized functional systems for each industry, business model, and enterprise needs. At the same time, Magento’s high scalability allows businesses to operate multiple stores simultaneously with multiple languages on the same system.
  • High security ensures the safe and efficient operation of all eCommerce processes, increasing the reliability of the website and maximizing the protection of the rights of eCommerce users.

With all the outstanding advantages of a specialized eCommerce platform, Magento is undoubtedly a suitable choice for both B2B and B2C businesses, catering to businesses of all sizes, from startups to large enterprises.

Contact SECOMM for a detailed consultation on the comprehensive and sustainable development journey of your eCommerce system for businesses. 

Also, explore Magento solutions tailored specifically for SMEs in Vietnam!

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markets and businesses
INTERACTIONS BETWEEN MARKET AND BUSINESS
07/09/2021
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The business is a very diminutive part of a market; on the contrary, the market is a vast forest, including all transactions and many customers, respectively. During the operation process, the good-supply by the seller, combined with the buyer’s good-consumption, will create the circulation of goods and the business’s development. However, interactions between market and business are the main driving force for all factors to develop in orbit and increasingly innovate according to the times’ improvement and transformation.

1. How does the market contribute to business growth?

The market is the foundation for creating a business’s original values, deciding essential requirements and conditions a business needs to achieve to enter the stage of market presence. From then, customers with specific demands will choose to buy the items they want. The ultimate goal of a market is to meet the needs of commodity exchanges precisely. This process continuously compels businesses to maintain and update their business operations, immediately adapting to customer requirements and not falling behind other competitors in the same market.

business growth
A market contributes to creating the environment of its businesses inside, which can be requirements and conditions for a company to approach the target customer with itself products or services

The market helps businesses approach customer behaviors more deeply, which is very important in resource management. That also presents in data sources such as the number of selling goods, rising goods consumption, or figures showing a sharp drop in merchandise sales due to the disease’s impact. These factors will contribute to the next analysis steps from collected data, approach the operation process more accurately, simultaneously regulate the level of goods production to meet just enough customer needs, avoid goods-excess or -shortage.

A market will reflect the competitiveness, scale, and position of all businesses within the market-share concept. Determining market share will point out precisely the revenue dimension compared to other competitors, also contribute to research and development activities, clearly identify competitors, customers, strengths, weaknesses, and at the same time, aim for following strategies to improve or increase sales.

2. What a business can do for its market?

Under the control and dominance of a market, businesses also contribute their values ​​to the general development custom, creating different development orientations and characteristics for each market type.

The competition among businesses promotes a much more vibrant market. It is also the driving force for enterprises to change and perfect day-to-day operating systems, update the trend not to fall behind other similar competitors, and finally optimize the customer experience.

vibrant market
Business is the driving force for the whole market to change and perfect itself every single day

Business growth expands the market dimension and stability. A speedily growing business will supply more substantial quantities of goods, focusing on research and improving goods quality. This approach will attract more potential customers; also new companies. The full penetration of market factors (sellers and buyers) concurrently affects the market size compared to a general economic picture.

3. Interactions between market and business in the digital transformation

Over 50% of companies are aware of the impact of the Industrial Revolution 4.0 and feel it is taking place day by day. However, more than 70% of businesses do not fully understand their technology systems’ status and have yet to ascertain where and when to start deploying digital transformation.

While many other companies have quickly grasped and implemented digital transformation strategies for a long time and achieved specific success in the market, most of the remaining companies struggled with financial and technological problems. That contrary also affects the market, makes it move slowly and miss technology updates. Therefore, to successfully digital-transform, the interactions between market and business should not be overlooked.

interactions between market and businesses
The digital era has had the opportunity to witness firmer and tighter interactions between markets and businesses

First, market and business must satisfy the fundamentals of digital transformation, including connectivity and a stable internet platform. Connectivity refers to connection size and speed. Connection needs will increase continuously in the future, allowing businesses and markets to ignore their customer networks’ connections.

Next, the connection speed needs to be improved to help data transmission and processing take place faster. Since ecommerce sites have become more and more popular, customers have more options when shopping, and there is no reason to waste time waiting for a too slow-speed website. That is why the Internet platform is a vital imperative requirement to promptly meet the needs of markets, businesses, and users in the digital age. The Internet has become an essential part of daily life and a cornerstone facilitating the digital transformation process, promoting innovation, creativity, and new technology applications to the existing civilization.

Besides, focusing attention on improving digital skills for human resources is also a way to tighten the interactions between market and business. Digital transformation tends to impact old business models to upgrade and improve them into leaner and much more modern models. That prediction significantly affects human resources when some jobs have been automated and operated by artificial intelligence without humans. However, these automation jobs can produce more brand-new alternative jobs, namely quality management, market research and development, and product development.

Nevertheless, at the same time, it also raises the requirement to improve the capacity and digital skills of all existing human resources. Information technology skills have gradually become an essential condition for each individual to fully meet the labour market’s basic needs, especially when ecommerce becomes a trend worldwide. However, the ecommerce market also needs to improve data security issues, logistics, and payment security to gain the highest trust from customers and further development in the future.

The interactions between market and business are often subject to significant impacts from common development tendencies, technological advancements, and other digital transformation issues that make sense to be continuously updated and changed procedures to suffice customer needs and experience. Within those interactions, businesses will perform digital transformation responsibilities from the market requirements and vice versa; the market is the environment showing the exact business outcomes. When having reached the capacity and position, businesses can create a different market themselves with a stable and sustainable customer source.

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data digitization process
THE THOROUGH PROCESS OF DATA DIGITIZATION
27/08/2021
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In the context that the 4.0 era opens up an essential evolution for human society, data has become a priceless treasure of enterprises in researching objectives to implement business strategies comprehensively. It is also about time for businesses to admit a complete data digitization formula to optimize this process’s benefits.
Therefore, digitizing data becomes a mandatory transformation requirement that companies need to complete to adhere to modern market trends and the inevitable development era. Data digitization will be the core foundation for more extensive digital transformation layers in a more prolonged vision.

Complete preparation for the data digitization process

Data digitization is a data-transforming process from traditional paperwork to digital format databases. After digitization comes to completion, the database will be stored and managed by software or technology platforms, enhancing this data system’s security and accessibility.

This enhancement is an obligatory transformation requirement for traditional business models as most businesses face operational and management problems. At the same time, start-ups already can access new technologies and have a more modern changing mindset.

First things first, there are many difficulties in storing and preserving paper-printed documents. They are often bound to form in book-types with large sizes. Secondly, paperwork makes searching, synthesizing, and analyzing unnecessary time-consuming.

Meanwhile, digital data sources can streamline the bulk of previous paperwork while still having enough digital space to store in the data systems. Those systems especially have many advantages about security and flexibility in supporting data analysis and research for business development strategies.

An essential data digitization process goes through 3 main stages: data classification, format conversion, storage, and management.

Data classification

To fully prepare for a digital data plan, businesses can start by sorting and sifting through document types according to digitalization objectives and strategies. Specifically, retailers can prioritize the data of products, inventory, customer information, or ordering reports. Besides, operating-oriented businesses may consider using internal data sources for in-house working and managing processes such as accounting data, factory data, operating records, and other related types.

data classification
Data classification helps to select and categorize the high-volume of information resource in a business

Format conversion for data digitization preparation

In the next conversion step, paper documents will be scanned and converted to image sources such as JPG, TIFF, GIF, PNG, RAW… With a much more improved budget, an organization can take advantage of more breakthrough technologies, namely AI, Machine Learning, Big Data… to digitize paper-printed data into editable formats. The data will then become streamlined and stored in data systems for the later exploiting and editing objectives.

Data storage and management

The benefits of digital data management systems are the minimization of storing space and cost, access time, operation, and management costs, simultaneously providing the optimization of security and data mining performance. These systems operate under two main requirements: the first is to store, the second is to support data access flexibly and quickly.

store and manage data
Almost digital data management systems allow users to store huge-range data and access them flexibly

One of the essential tasks is to use the right technology at a particular milestone to optimize the process’s quality and time. When matching both the above requirements, businesses no longer need to worry about the budget-exceeds anymore.

The role of digital data management systems

Solutions for data digitization processes will be much more comprehensive by using digital data management systems tailored to the data storage and access needs. Businesses also easily use data for business research and development objectives, improve products, service quality, or produce brand-new products and services to meet customer demands. Essentially, digital data management systems can:

  • Ensure data integrity. Digital data systems are a complete alternative to physical document storage spaces (paperwork, shelves, archives, etc.). This solution will reduce the previous cumbersome data-types while restricting the loss, fragmentation, or data damage.
  • Make information more proactive. Data migration to digital systems keeps it available for mining and fast retrieval of analytical, research, and statistical reports. Data will no longer be limited, but on the contrary, businesses can access it anytime, anywhere.
  • Minimize seeking-time. Modern and innovative management systems also allow multiple users to access information simultaneously, ensuring the smoothness and seamlessness of business processes.

One of the most popular digital data management platforms is ERP systems. ERP contributes to being an entire enterprise management system capable of using data as a business operation resource.

ERP system
ERP systems can be a seamless connection for all the business workload

In particular, ERP creates a high-logical storage arrangement for all business departments to develop the ability to seamlessly and quickly access, usage, and exploit information. However, ERP is a comprehensive transformation that requires businesses to accept innovation significantly and reform the traditional operating model.

Typical case studies of data digitization

Data digitization can also be effectively applied in national public services, forming e-government to transform the traditional administrative environment’s working process. E-government creation brings a massive advantage for both the government and the citizens when managerial procedures become faster and more flexible.

Also, information and data sources in the electronic management environment are more secure, safe, and transparent. A typical example of this strength is the blockchain application in managing the e-tax system of an enterprise. Blockchain possesses a significant advantage in data security, and value-added tax transactions are also real-time done quickly, minimizing fraud and tax evasion.

E-government
The e-governments now effectively apply data digitization to transform the traditional working process

Another data digitization case study is the accelerated development of retail technology applications by Saigon Co.op. With the most astounding purpose of optimizing the customer experience, this retailer aims to partner with leading technology businesses to create a digital shopping space.

As a result, the cooperation with Momo wallet has got implementation, and the brand has become the principal e-payment method in supermarkets. The combination with the Grab delivery system is also an essential breakthrough, promising GrabExpress freight forwarding services and food delivery GrabFood applied to the entire structure of Co.opmart, Co.opXtra in Ho Chi Minh City.

However, these successful case studies in typical pioneers’ digitization process do not mean that formula will bring absolute success for almost all businesses. Data digitization strategies mostly depend on external factors. They are even contingent on business demands. That is the reason why companies need to tailor standard processes and systems before conducting data digitization.

Digital transformation is an essential process of multiple scales, in which digitization is only a small layer. However, this layer is a critical core value of the whole digital transformation process.

Data digitization gives businesses many significant advantages to meet the digital transformation process’s basic requirements, converting the format of data platforms. Forms of storing and managing data are also quite diverse, and businesses can choose the right way to manage their digital data sources.

However, technology is not the main factor for success, so is multiple platforms usage. Considering the correct strategies, data systems based on appropriate technology platforms will lead businesses closer to expected results.

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digital transformation layers
THE 3 DIGITAL TRANSFORMATION LAYERS
26/08/2021
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The Fourth Industrial Revolution has created constant changes in modern life, applying digital technology innovations’ core values. In particular, digital transformation (DT) has also gradually attracted more attention from businesses and individuals, although it has crept into the business operational processes since computers became popular in the 1990s. However, DT has marked a spectacular breakthrough when it matures a hot topic globally. This term shows itself a tremendous impact on the future of business. DT’s critical elements – data digitization, process, and model digitalization have fully demonstrated the improvement tasks for companies to overtake future opportunities. They are also essential pillars in multilayer DT systems, forming data, technology, and people’s seamlessness.

1. Terminology speaking of digital transformation and related perspectives

Digital transformation is a necessary process for traditional business models to keep pace with technologies and times. Implementing DT that is suitable for each of the businesses will increase its competitiveness in the market, thereby increasing revenue while optimizing the operation process, creating values for corporate culture and human resources. A complete DT model is a three-layered design: data, process, and business model.

The data layer is necessary to digitize data sources by using technologies for easy-management. A business will implement transformative strategies for operational processes based on transformed data in the process and model layer. Companies can change their models to suit the prolonged orientation and develop corporate culture more extensively. They can also conduct step-by-step or simultaneously implement all the layers if there is a suitable option with the business requirements and specific transformation strategies in both the short and long-term.

Data digitization

Data digitization is transforming from paper-works to digital formats and then storing the digital database in computerized data management systems. Those systems are made up of the technology-implementation to store data intelligently, making data retrieval more manageable and faster. Therefore, data becomes more proactive and brings substantial value-in-use to the business.

Data digitization will create a more seamless working process while ensuring strictly systematic and complete data sources, building a comprehensive digital infrastructure for businesses. It simultaneously is the digital transformation process’s kernel, forming the foundation for all the remaining layers. Up to now, data digitization is an optimal solution ensuring the integrity and security of data systems in the long run, which significantly reduces operating costs.

Additionally, database management systems are the most critical archives that can maximize data access and exploitation efficiency. MySQL is an excellent example among the most popular DMS today, owning multiple useful features based on open source code while ensuring data speed and safety, even large-capacity data systems in the ecommerce field. Accompanying other DMS such as SQL Server, Oracle, PostgreSQL, MySQL can meet most of the data-usage requirements of storage performance, security, and data-safety standards.

These outstanding advantages help MySQL get more appreciation from technological experts by implementing them in many highly-complex technology industries.

Process and business model digitalization (PMD)

Based on the digital data’s core, the process and business model digitalization form a more widespread layer covering the core inside. This classification is highly complex and embraces various forms depending on the operations’ ways and objectives. PMD refers to the transformation relying on technology infrastructures and digital data frameworks to form a digital platform.

To complete the digitalization is to analyze issues in operating processes and business models. From an in-depth analysis, they can provide the right direction and strategy for transformation decisions. This transformation layer has supported businesses to meet the DT requirements, which fully are:

  • Customer connection in the business process;
  • Maintenance, development of the appropriate technological initiatives;
  • And over-the-time human resources optimization.

At the same time, a business needs to combine digital solutions to create customer values and build operating models.

Currently, businesses have successfully applied CRM platforms or ERP systems to optimize operational processes in terms of time and resources. It is well-known management platforms such as Zoho CRM, Microsoft Dynamics CRM, or Salesforce CRM that almost all businesses implement for stable development. Those names are tremendous supporting tools to create the business departments’ continuity of processes and operational processes.

Both CRM or ERP systems effectively help businesses achieve targeted sales and effectively disentangle complex manual processes or issues related to data controllability and preservation.

3 layers of digital transformation
3 layers of digital transformation process

Digital transformation (DT) is the largest category, the complete model to bring businesses closer to the 4.0 digital economy. DT represents the whole process of digitizing data and digitalizing operating processes, business models. DT’s ultimate goal is people-orientation, and at the same time, combining the corporate culture with the customer-centric foundation. DT sets macro-objectives of people’s direction in building strategies, corporate culture, digital technologies, and adapting to these digital transformations.

Generally, most companies carrying out DT encounter significant barriers. They frequently ignore a complete data digitization plan while only focusing on refining more macro-plans in the process and model digitalization layer, which does not bring the high-volume transformation effect due to the initial preparing step not been done thoroughly.

Also, preliminary estimates of time and the limited budget will present a significant challenge for DT tasks in specific periods. Multiples of businesses are unable to catch the expected results. However, despite the existing challenges that they have confronted recently (the COVID-19 crisis), digital transformation will provide comprehensive support on data systems and digital platforms, exclude all social distances, and connect the world easily anytime.

2. The finishing-point of digital transformation – ecommerce?

The digital transformation process has made both efficiency and sales for numerous B2C and B2B businesses. In detail, ecommerce is the most typical manifestation, having recorded impressive growth since 2017. B2C companies have also strengthened the development of a more powerful ecommerce channel than ever.

Meanwhile, B2B models pay much more attention to transforming chains/systems/processes such as production or goods distribution processes by gradually turning into online methods to adapt to the flexibility and rapidity of the 4.0 supply chain.

ecommerce in digital transformation
The digital age witnesses traditional commerce becoming e-commerce with fully-transformation

Up to now, ecommerce can be considered as the complete performance of the digital transformation process. Ecommerce channels can update information quickly and continuously while also ensuring UI/UX optimization to provide perfect user experience, excellent customer experience, and as a result, increase sales. These are also the requirements to digitalize the markets and perfect the business’ operating system. Depending on the DT objectives, the company will stop at the stage that best suits its business model. Some of the businesses only need to digitize data for more effortless operation.

However, from a much more general perspective, almost all companies convert to an ecommerce system to control their business independently and connect directly with customers, partners and come closer to the DT outcomes. Those objectives are also the straightforward development orientation of most retailers today. They focus abundant resources on developing the ecommerce channel to expand the business scale.

For instance, The Coffee House is a case study of the F&B industry’s impressive DT outcomes in Vietnam. The brand has achieved their ordering application for more intensive data resource management and operation. This application was initially built on a requirement to increase the loyalty program’s ease and improve customer care service quality.

However, until now, this sales channel has grown more than that and has become a mainstream business channel that seamlessly integrates with the brand’s existing offline stores.

The story of The Coffee House brand
The Coffee House has implemented impressive digital transformation outcomes in Vietnam’s F&B industry

The TCH app aims to connect and interact directly with customers based on the D2C model, allowing app-users to create membership accounts to earn points and order quickly. These features allow brands to access customer data and shopping habits easily. In-depth data analysis will contribute to new product strategies or menu amendments to better suit the customer’s taste.

Digital transformation is a long-term journey that needs to be done with a detailed and complete strategy while meeting the time and budget, matching the current business’s capabilities. Digitization/digitalization layers also need to fully play their role in digital platforms, transforming entirely and efficiently. A complete ecommerce system considerations are also required for supply chains currently in the marketplace. Ecommerce will be the most agile driver of digital transformation; however, make sure that you can implement a strategy with the right priority in the current situation to give the best effect.

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ecommerce experience
HOW AI TRANSFORMS THE ECOMMERCE EXPERIENCE?
24/08/2021
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Do you think one day you can command Siri to do an online order in minutes or buy a shirt with just a picture taken by accident while driving on the road? Those are some examples that artificial intelligence (or AI) can bring to the ecommerce future. Since AI has been leveraged for optimizing and enriching the ecommerce experience, the user community has become more proactive when purchasing a product on the internet. Customers gradually have greater confidence in the quality of products and ecommerce services as they can interact much more easily and quickly thanks to the AI applications in every selected product.

1. How customers experience products in traditional shopping

Traditional shopping refers to the way customers directly buy products at stores, markets, or supermarkets. Since that trading model has emerged, the ecommerce experience about products has often originated from direct product-observation and -interaction. A consumer can hold and touch the item directly, feeling its characteristics, such as hardness, softness, size, or even color. They can quickly try one dress and exchange another one for a suitable size. This model has several benefits for shoppers:

  • Guarantee of product quality: Customers have the opportunity to interact and observe the product directly before buying. At that time, customers can choose a product with complete packaging, favorite colors, or delicious fresh food, or a skirt of a suitable length.
  • Time-saving in return and exchange policy: The traditional purchase is rooted in the amicable sale principle. Of course, the buyers will be partly responsible for goods quality due to the opportunity to touch and inspect them before buying.
  • High-satisfaction level: Customers tend to be more enthusiastic and get more exciting feelings when using products. They will not put too much doubt on the reliability of the product.
traditional shopping before transforming to ecommerce experience
This face-to-face buying assists shoppers to check the goods mostly

The benefits of experiencing products with traditional models will have many changes in online shopping models. Although customers will enjoy the convenience of freely choosing a suitable item in a wide range of goods at more bargained prices and also experience regular promotions, the limited interaction with the product pre-buying has reduced the convenience as the traditional model did before.

2. AI invention penetrating process to optimize the ecommerce experience

With the rapid development of the digital age, customer demand is a critical factor that is a priority in every development strategy and orientation. In particular, businesses also invest more in modern technologies to optimize consumer-product interaction, and AI applications are a useful option for ecommerce experience optimization process.

AI technology
AI is a great supporter for users to experience the product fully

Within the Ecommerce field, AI aims to the product experience, contributing to the efficiency of the business’s customer-centric orientation. The AI application has been integrated into search engine systems to support the creative and effective searching process with features such as “search by image” associating with material, shape, size, or brand. The display technology also invests in improving product interaction, shortening the distance between online and offline models.

Moreover, AI supports the ecommerce industry as a knowledgeable online assistant. This technology can bring two-way benefits when supporting both user experience and data analysis about user behavior trends.

Those are the two factors motivating brands to invest in developing more modern and efficient AI platforms towards a smarter, automated model for perfect customer experience.

3. AI trends for smarter ecommerce experiences in the digital age

Since applying to the ecommerce industry, various AI technology types have contributed to significantly changing consumer habits and purchasing decision-making processes, ultimately optimizing the convenience that customers received from online shopping. However, AI tools are continually developing and improving every day to enhance the user experience, and they also regularly stay updated with many popular trends.

Product 3D view

The 3D formats have been practical to enhance more excited customer-product interactions. Customers can observe different product aspects or even try placing a small decoration item at any house location to check the product’s suitability. This invisibility generally creates exciting experiences to increase interaction making customers more interested in the product.

3D-view product
3D technology in real estate and interior enhances the effectiveness of multi-dimensional sense of space which was limited before

Some interior brands have been using 3D scanning technology to perfectly experience interior space and architecture. Based on a provided video, customers can enjoy AR via remotely 3D virtual reality technology.

Mobile virtual reality fitting room

That AI ability can be a perfect solution when a store has too many customers visiting at the same time while the fitting room is overloaded. Customers can scan product images and try them out on a mobile phone screen. This technology is already available on Lacoste’s app, supporting customers to try their favorite shoes freely via their smartphone.

AR technology
Lacoste’s shoe trying app uses IR and AR technology, supporting the new-arrival models from the brand

The development of 3D and virtual reality technology has proved that nothing is impossible in the digital age. AI development is also a considerable solution for ecommerce barriers, mainly interacting with products when buying online to optimize ecommerce experience.

In the future, as many expert predictions, AI can be a modern and popular trend to optimize the ecommerce experience correctly. However, businesses also need to consider the needs of target customers to have appropriate applications and increase the number of potential customers and loyal customers in the long run.

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The concepts of a brand
CONCEPTS OF A BRAND- HOW MUCH DO YOU UNDERSTAND?
23/08/2021
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A brand needs more than just a campaign, which involves many aspects starting from the structuring identity process to brand development and maintenance activities. The concepts of a brand also include many different categories, both horizontally and vertically. However, many ideas or terms have scores of similar meanings that often confuse in a bunch of writing contexts. So, distinguishing almost identical words, spotting the essential elements in a branding model, and pointing out the most critical factors will be the first primary for a new brand.

1. Brand identity and brand awareness – what is the difference between the two concepts of a brand?

The first two common concepts of a brand are the confusion between brand awareness and brand identity when it comes to brands. The biggest problem here is, most people use them, assuming that they have the same meaning and have complementary relationships. However, the simple truth is scopes of these two concepts are entirely different, including how they create awareness and identification values.

Brand identity – a basis term of all concepts of a brand

Brand identity is a way to identify a brand in the public’s mind, using materials such as logo, slogan, company profile, design style, name card, brochure, and even colors across their designs. Brand identity usually starts from the brand’s values to create the first impressions and memories in the customers’ mindset. Among the concepts of a brand, brand identity can do more than as a brand face; it makes the brand memorable, creates a position for the brand in the market, and creates a particular attraction when the brand publishes an advertisement.

brand identity is one of the concepts of a brand

In Vietnam, Coca-Cola often appears on holidays, important occasions with two primary red-white colors and unique handwritten fonts. This brand always communicates to the public the values of reunion, family affection, inspiring people not to forget where they belong. Another example is the Apple logo’s story performing the image of “an apple with a bite” has a strong desire to reach perfect, rebellious, and unique values.

All the elements that appear, more or less, convey a specific aspect of brand value, vision, and mission. They also contribute to creating the unique memories that customers experience with the brand and stimulating closer connections.

Brand awareness – the highly-confused in concepts of brand

Brand awareness is the result of creating a set of values to make a brand different and essential. Awareness implies the mindset, perspectives of the brand’s role to customers and other market competitors.

To build a brand awareness process is to focus on connections and interactions mostly. However, it is first necessary to create an information platform that helps the audience get the whole picture of a brand. In particular, the crucial factors that can make this process done are content platform, product/service platform, and human factors.

brand awareness
Brand awareness remarks about the long-term connections and interactions of brand-and-customer

Content has a great ability to create a brand’s tone and voice while also shaping its style. This ability allows brands to set perspective and the appropriate direction usefully, similar to how Redbull conveys the messages from the “Give you wings” campaign with the desire to become the dream-maker.

On the other hand, product quality also dramatically affects the brand. Product quality is the launchpad for the next PR or marketing campaigns, but an inferior-quality product will make the brand fail no matter how good those campaigns are.

Starbucks has gone beyond the limits of a coffee shop with increasingly appreciated values. However, when it comes to Starbucks, everyone is pleased with almost all the drinks here. The excellent taste of the beverage menu has attracted and kept more customers.

Coca-Cola gets a very high level of brand awareness when almost 90% of the world population knows what Coca-Cola is. Like many other long-standing brands, Coca-Cola has created a cohesive consumer habit that can retain generation-to-generation and refreshed itself by creative advertising campaigns that add more imprints to customers’ mindsets. Did you remember the Coke bottle had your name printed? Have you ever taken a selfie with it? Yes, these name-bottles are part of the “Share A Coke” campaign – a campaign to help Coca Cola to surpass Samsung, to win the Gold Award – Brand Awareness category at The Smarties Vietnam 2015 (organized by Mobile Marketing Association in Vietnam to honor the best brands and agencies).

In another context, to maintain the identity values of perfection, rebellion, and uniqueness, Apple built its own extremely discriminating cognitive system. The brand does not narrow itself to any target market but towards a design that is everyone-friendly. It forms a unified brand culture from the inside out, including creativity and simplicity. Apple ignores the trends and competitions; it contrarily produces themed devices, generating new patterns for other brands in the technology market.

In general, brand identity emphasizes feelings of “love at first sight”. This concept tailors the brand’s face, helping customers classify the brand’s identity, functions, roles, and products. On the other hand, brand awareness conveys long-term values, internal values, and different values remaining in customers after using a brand’s products or services.

Those two concepts of a brand are not synonymous and equivalent, and brand identity is a part of a brand awareness strategy.

2. Essential elements of a comprehensive brand positioning model

Among the concepts of a brand, brand positioning models have been diverse, from the Minimal Viable Brand model provided by Eric Ries to much more complex models, namely the Brand Key (by Unilever) or Brand Pyramid (provided by Keller). There is a common-sense between these positioning models, which is the forming and maintaining values, from the root strength to the brand essence, which can eventually be long-lasting in the community’s mindset from generation to generation.

Usually, we are aware of the elements of visible benefits and measurable values. However, brands that leave an in-depth impression in the customer’s mindset create subjective and sensory values. Therefore, the positioning process worth considering includes discrimination and customer experience as well. Also, emotional and personal factors often require a high level of two-way interaction between both brands and customers, in general.

brand positioning model
A standard brand positioning model needs to adapt two-way interaction between brand and customer

Discriminations refer to values ​​making a brand different from its competitors. You can use product strengths, brand stories, or media messages to emphasize how you are different from dozens, hundreds of brands in the same field. A coffee shop with a mountain-view will be more attractive than another with small tables in 4 tight walls. Of course, the very first goal of people coming to a coffee shop is to drink coffee; however, gradually, people need more than a coffee cup when coming to the shop, such as to talk and discuss together, to work, to have group meetings, to take photos, or even dating.

People tend to be more interested in which coffee shop is suitable for taking pictures, which are tranquil enough for working. A tasty coffee-cup is one of the different values making customers frequent more; besides, people also care about the space, décor, view, etc.

Another fundamentally important factor for a branding campaign is customer experience. Experience is truly the accompanying actions or services, making customers feel they have received the attention and devotion when using certain products or services. Customer experience is one source of developing brand touchpoints and including various concepts of expertise, such as interface experience, shopping experience, or product experience of a brand.

Apple has successfully satisfied their customer experiences by designing an intelligent technology product-ecosystem to meet the seamless connection and interactions between devices and people, creating convenience and ease. Therefore, besides the brand itself’s discriminations, an excellent customer experience will be an active element for branding.

The digital age has witnessed a transformation of the brand-value system and concepts of a brand when almost all the customers are much more interested in sensory factors like emotional experience when using products. That experience requires brands to keep up with customers’ insight, creating compelling content to obtain customers’ trust.

3. Brand voice – the strength out of all the concepts of a brand

Why is brand voice important? Because it can speak up almost all the values of a brand and directly affect its audience. Voice can help personalize the brand, let itself create personality, and speak up as a human. As one of the key concepts of a brand, that is the most basic visualization of brand voice. However, brand voice is the element synchronizing and positioning brands at a higher level, shaping the brand identity and awareness. As a result, brands know what and how to reach the right audience target or market, developing both content styles and operation models consistently.

brand voice
Brand voice has a full power to personalize itself

We remember Pepsi as a symbol of dynamism, youthfulness, and positive energy. On the other side, Coca-Cola is reminiscent of family reunions, cozy and fun spaces. While Apple emphasizes the simplicity and quality of the product system, Samsung focuses much more on diversity and stunning design. These differences show that every single brand shapes the growing direction with unique concepts, then they will record in the user’s mindset of distinct characteristics and styles.

Whether branding is minimalist or sophisticated, businesses need to fully meet the most fundamental concepts of a brand to increase communication and interaction with their customers. Simultaneously, it is necessary to follow appropriate values integrating with development orientation to avoid overuse, and confusion, which then losing the discriminations brands want to convey.

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breakthrough ecommerce barriers
BREAKTHROUGH ECOMMERCE BARRIERS
22/08/2021
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Misperceptions, weak possibilities, or lack of substantial investment are significant barriers to the ecommerce industry in Vietnam today. However, the long-term effects of old business models now seem to be more accessible. Business owners also focus more on improving the management and operation of the ecommerce complex systems. The shortage of capital has also improved somewhat. To do that is to combine solutions seamlessly, take advantage of the “small rain lays great dust” idea to influence and change consumer habits and perceptions partially, then quickly breakthrough ecommerce barriers.

1. Breakthrough ecommerce barriers with customer-centric orientation

Customer-centric orientation can significantly improve the problems that consumers are suffering from shopping online. This orientation is correctly a long-term process to breakthrough ecommerce barriers, follows the business for a lifetime, creates brand values as a result, and other measurable values, such as highly-appreciated customer feedback, increasing the number of products sold.

At first glance, customer-centric orientation looks quite general and tends to imply intangible values. However, the “customer-in-center” mindset can generate both cognitive and measurable values. Before it can create measurable values, the business needs to have a clear awareness and specific purpose of this orientation, maintaining it as a unified business culture.

customer-centric orientation t breakthrough ecommerce barriers
The customer-centric mindset produces lifetime values for both businesses and customers

To get started, be customer-friendly in all aspects—organizations at first need to analyze the customer community’s needs and insights. Customer feedback, including limitations from existing products/services on the market, service quality, promotion campaigns, is the foremost factor to consider. Proactively getting customer feedback on products and services is all valuable information; thus, organizations will have time to complete both product systems and customer service.

It is an equally critical factor that improving user interface can produce oriented rather than product-centric. Many businesses assumed that the “good wine needs no bush” developing style would naturally create attraction itself. Indeed, this style is not wrong; however, it is still not powerful enough in the long run. Proactively taking care of customers, receiving the limitations of existing products are the fastest steps to improve producing more appropriate products. Products tailored to the needs make customers perfectly comfortable in the user experience.

2. Set sales goal to prevent cash-flow issues and breakthrough ecommerce barriers

To breakthrough ecommerce barriers effectively, one of the critical things is to set clear business goals. It is difficult to predict future fluctuations; however, proactively create realistic goals and prepare everything to achieve them. Businesses can start from their monthly goals about the cost, revenue, or market share achieved, then set out tasks to achieve the goal instead of declaring the whole year’s goals with an incredible number that no one could ever reach.

sales goal
The sales goal needs to be a month-to-month process instead of a whole-year forgotten promise

Besides, sales goals can give great support to an organization’s financial problem. In particular, the cash-flow factor should not become the only weapon that businesses abuse to invest endless-capital for ecommerce races. The fact has proved that enormous capital investments have made a large number of SMEs miserable. Meanwhile, ecommerce giants have received sponsorship from well-known global ecommerce organizations. They have been ready to run.

3. Strengthen product policies to breakthrough ecommerce barriers

The ecommerce market needs to tighten product policies to deal more effectively with fake or low inferior quality products. This reason is the most significant issue without any practical solutions, and it also comes from both sellers, ecommerce enterprises, and consumers. Vendors are for-profit; businesses cannot control the stores; consumers prefer low prices despite good-quality; all of them are potential factors making the issue of fake goods, counterfeit goods more widespread.

To temporarily deal with the issue of inferior quality goods, it is necessary to focus on developing return and exchange policies and accompanying preferential policies. Businesses should quickly recall counterfeit or error products if the customer has received the product, give back customers an authentic one, and may come with a discount voucher for the next purchase. This reaction shows the attitude of the proactive settlement of businesses, as well as keeps customers calm.

return and exchange policies
Return and exchange policies contribute to customer’s trustworthy enhancement

On the other hand, to maintain the product and brand values in the long term, there should be a permanent policy in product quality assurance, product censorship policy before officially selling products online—for example, the ecommerce website TIKI.VN has done well when ready to commit a 111% refund if found counterfeit, simultaneously also completed the product quality assurance process before officially opening for sale on the website.

Additionally, other ecommerce businesses also make commitments to supply genuine products much more firmly. However, this is just an effort from one side; ecommerce businesses can only fulfill their role and work to ease the issues, not the most radical solution because counterfeit or inferior quality goods had originated from when traditional trading existed. In terms of a holistic approach, significant efforts from every consumer are essential, in other words, personal consciousness. This effort is quite complicated and needs to come first from the family and society’s educational process to form consciousness in human growth and personal development.

A high sense of quality will be the most comprehensive solution, whether from consumers, sellers, or businesses, which can then create more weighty policies that maximally protect consumers’ interests not only in ecommerce but also in all other economic sectors. Comprehensive policies will significantly eliminate inferior quality goods step by step to breakthrough ecommerce barriers.

Customers, cash flow, and product quality are the keys to determining the success of an ecommerce system, also affecting many other aspects. Therefore, to do breakthrough ecommerce barriers is to come first from the leading foundations and create synergy for removing existing barriers.

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digital transformation
3 WAYS BRANDS TRANSFORM INTO THE DIGITAL AGE
21/08/2021
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As the digital age has been developed genuinely, platforms have a more robust transformation, marking a significant milestone of globalization. Brands, of course, do not accept falling behind the market and continually innovating to suit the tastes of consumers. This worthy improvement helps brands attract customers’ attention and ideally bring the best user experience. To come into the digital age, brands transform in various ways, focusing on utilizing brand touchpoints, customers, and potential opportunities.

1. Invest in touchpoints to make brands transform

With no exception, brands transform as always to keep up with the digital age’s swift trends. To complete the digital transformation, investing in brand touchpoints is a concept that worth-considering. Most generally, the brand touchpoint is the simultaneous interference from both businesses and customers, creating the highest attraction for the business and providing the best customer experience.

However, some people argue that the concept of brand-touchpoint is vague and quite broad because any existing factors can potentially affect the movement of brand touchpoint for better or worse. This argument will be recognized if businesses do not know where to start creating a touchpoint. Brand touchpoints stem from business core-values, the level of customer experience, and a little bit of difference when needed.

Systematic

System assets help businesses grow in both quantity and quality. A standardized system not only allows products to shape within the unified normative framework but also ancillary services. A complete digital transformation of a brand does not stop at the product level. Developing and continuously improving the system are the keys to meet the second requirement of the brand touchpoint: user experience. The apt system helps businesses get in touch with product-and-service convenience and can create an isolated ecosystem to make brands transform.

product system in digital transformation
A complete product system create a much more convinience for customer experience

That was how Apple had been successfully producing a technology-product ecosystem that made a stunning attraction for users. Simply put, the term ecosystem in this context implies a group of products that can interact with each other in harmony to optimize customers’ convenience. Apple has generated an almost-efficient technology ecosystem that performs seamless interactions. However, what makes Apple enthusiasts completely satisfied is the personal ID system with high privacy and data security.

To take another example, Nike has wholly changed their business since their growth stalled, and the earlier business model was no longer sufficient. The mandatory change in the brand requirements has shifted to using an online business network to interact directly with consumers. The online trading system completely replaces the traditional product-distribution through intermediaries, as well as exclusive distributors. Nike also combines the accompanying member programs with trendy and fashionable items, creating a close connection with customers. As a result, the transforming system contributed to an increase in ecommerce revenue by 38% in November 2019 (data provided by Brands Vietnam).

Brand honesty

To transform successfully in the digital age, make sure that the brand is honest and authentic. All information about the business can be delivered more quickly than ever in the internet era. A restaurant with a 1-star review will undoubtedly make customers turn away. Therefore, providing authentic information will make users feel secure and reliable when using products. Brand honesty helps create a pure life for products while contributing to the user experience’s seamlessness, making the brand touchpoint in harmony. Transparency in product quality and working manner will create a unique touchpoint system.

Brands transform with simplicity and minimalism

That viewpoint may sound strange, but most customers in the digital age need simpler products, services than cumbersome and complicated ones. Simplicity and minimalism in branding still can create brand touchpoints while focusing on the pillar values of the brand, such as strengths, target customers, differentiation, missions, quality, and messages. These keys, eliminating other complex elements, will be more focused and orientated for businesses in the long run. Simplicity and minimalism make businesses quickly adapt to the ever-changing digital age.

simplicity in brands
The brands truly need simplicity and minimalism more than a complicated system to produce brand touchpoints

2. Customer-in-center to make brands transform

Product-centric is still an essential factor in most campaigns. However, customer-centric will be the necessary combination to enhance user experience, which making brands transform. Products exist in the world with the ultimate goal of meeting customer needs. Therefore, identifying customer needs is a crucial starting point for a digital transformation campaign.

customer-in-center philosophy
Growing up with customer-in-center mindset will create more brand values than only keeping a product-centric mindset

That is how the Maggi brand cleverly introduces cuisine recipes combining with soy-sauce on their website. This action increases convenience for cooking lovers. Customers feel more excited when their everyday-cooking gets more of the brand-attention though buying only one soy-sauce bottle.

In general, customer-centric is a long-term transformation requiring businesses to have a proper awareness of their target customers. This awareness should also form in every staff of the company to make brands transform. Besides, this customer-in-center philosophy acts as a value connecting businesses with their customers; but not a task to be completed and to get rid of.

3. Challenge-utilizing to turn into opportunities

The digital age witnessed rapid and unpredictable changes requiring businesses to have timely adaptive solutions. Products are not only produced for quality but for customer convenience. Other customer needs are also considerable except for products themselves, namely membership programs, accompanying promotional gifts. Customers also tend to shop more on ecommerce websites, which leads to a requirement to manage information, data, and technology platforms. Epidemics also become dangerous, increasing unforeseen risks for businesses.

challenge-utilizing
Challenge-utilizing in the digital age is a very important to-do-step to make brands transform

Utilizing the challenges will be sure leverage when brands transform into the digital age. Besides, people are still the critical factor, no matter how advanced technology is. Therefore, businesses first need to focus on the internal structure: human resources, processes, products, and customer services to complete the transformation.

The COVID-19 crisis has globally worsened since the Government issued a social-distancing-order as the number of confirmed coronavirus cases continues to increase. However, recently, the ecommerce industry has had a speedy growth, as people now prefer to shop online while staying home. This time is much higher challenging for every business in Vietnam and an opportunity to make brands transform themselves.

At SECOMM, we will accompany clients on every ecommerce step to ensure comprehensive solution-providing for their ecommerce transformation. The brands transform successfully in a digital age when they are operated with a sustainable website platform. We will be the starting point for this revolution. Contact Us for more detail.

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barriers to the ecommerce
3 BARRIERS TO THE ECOMMERCE INDUSTRY IN VIETNAM
20/08/2021
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With impressive recorded statistics, ecommerce businesses are increasingly asserting their essential role in the economy. However, together with positive development, the e-business field contains various challenges, evolving into barriers to the ecommerce industry and getting even more complicated in the Vietnamese market.

1. Quality of goods – one of the barriers to the ecommerce industry

The variety of products published on every ecommerce website is always diversity-guaranteed to meet almost the market needs. However, ensuring the criteria of goods quality has been an unresolved question up to now, becoming one of the barriers to the ecommerce industry. The burning issues of low-quality products, counterfeit consumer goods are eventually uncontrollable and exist in the market. Those effects can be derived from a couple of factors that can be analyzed from the perspective of the sellers, ecommerce enterprises, and consumers.

quality of goods is one of the Barriers to the ecommerce industry
Low-quality products are considered to be the factor that most affects the business-reputation

The seller’s consciousness

The low-quality of goods has come from the traditional trading model operated offline, and merchants inevitably take responsibility in that case. Although consumers can contemplate the offline model seriously, the product quality is still sellers’ responsibility and control. Uncontrollable-quality sources become a critical issue when merchants provide goods with a profitable price to get much higher returns by selling fake or inferior quality products with very attractively “low” prices. In the flourishing process of online business, those unsolved issues have the chance to spread across the online-offline frontier and lose control.

The perception of ecommerce enterprises

When the quality issue emerges, e-firms are the first to be impacted. Those types, namely B2C and C2C, act as middlemen for merchant support to sell products on ecommerce exchanges.

Consequently, those enterprises restrict the source of inferior products and entirely rely on consumer feedback to address the issue in a very passive way. The quality barrier prevents enterprises from gaining consumer trust to maintain their loyalty.

The buying awareness

The spread of low-quality goods partly comes from consumer awareness. In the e-market, there is still a consumer group preferring inexpensive or on-sales items to other high-price and authentic products to save the living cost or try a variety of products. They tend to choose low-price items neglecting the origin and information while never complaining about the lack of product-clarification. Low-awareness behavior gradually contributes to the growth of uncontrollable-inferior products and as a result, the development of barriers to the ecommerce industry.

The growth of poor quality products depends on many factors and the responsibility of sellers, businesses, and consumers for the sake of a healthy and trustworthy market.

2. Buying habits – one of the barriers to the ecommerce industry

The need to change buying behavior from offline to online is also one of the barriers to the ecommerce industry in Vietnam. To certainly clarify, take a look at three fundamental behavior-levels happenings when consumers make a purchase.

buying process habits
The personas buying process has eventually constructed unchangeable habits of customers

The first group is pure traditional shoppers, who tend to see and touch what to buy. They wholeheartedly believe their eye-process can ensure more quality and conformity of the product. Therefore, they never trust any online items because of unmanageable-value. As a consequence, changing the buying habit of this group is the most challenging requirement.

The second group is hybrid buyers combining traditional and modern buying styles. That hybrid group tends to select-for-best. For instance, they can quickly add a book or ten pens to their cart because it is more convenient than buying at the bookstore. However, they will directly go to a clothing store to choose an item that fits their size and ensure the fabric quality. That behavior similarly happens when they buy shoes, bags, or other fashion items. In brief, hybrid customers have changed their buying habits in the most popular fields over the years. Hence, there will be much higher requirements for unique products such as fashion items, technology devices, motorcycles, and cars in some cases.

The last group tends to complete online shopping. They take advantage of online shopping as a convenient and speedy tool, helping them save more time during the shopping process. However, this group still has some challenges: maintaining trust-worthy and credibility to upgrade target consumers to loyal customers.

While the increasing mobile-usage has somewhat raised the online shopping demand, the user-habit transformation is a worth-factor that needs better solutions in long-term strategies or it will be one of the barriers to the ecommerce industry. In particular, the significant element affecting ecommerce user-habit is the story of quality-expectation and the reliability of online stores.

3. Barriers to the ecommerce industry in Vietnam include long-term investment

Long-term productive resources in the ecommerce market are also one of the considerable barriers to the ecommerce industry. For this purpose, the ongoing need includes warehouse management, branding & marketing, payment & shipping processes. Consequently, all of the elements should require enterprises to keep the non-stop funding on continuous losses.

long-term investment
Most ecommerce enterprises spend massive capital inflows in the long run

Along the same lines, small and medium-sized enterprises can not afford long-term competition versus the ecommerce giants in the market. For instance, international names like Alibaba, JD.com, or Amazon create an enormous distance for other SMEs to overtake.

In general, the capital investment race invisibly makes large ecommerce businesses more robust and extensive. Meanwhile, it oppositely generates more barriers to the ecommerce industry in Vietnam due to the lack of sufficient capital in the long term. Following this, depending on each organization, there will be many issues when operating an e-business. Therefore, it is necessary to have the most comprehensive outline and meticulous ecommerce study to set the oriented developing goals.

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ecommerce platform
4 PLATFORMS FOR ECOMMERCE BUSINESSES IN VIETNAM
19/08/2021
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Using an appropriate technology platform for websites is one of the keys to improving the sales channel’s operational efficiency, bringing advantages to business and brand development for ecommerce businesses in Vietnam. The ecommerce industry in recent years has become a more vibrant topic than ever before with a growth rate record and has received prominent attention and investment from the top ecommerce giants of the world.

1. The developing process of ecommerce businesses in Vietnam

To discuss the establishment of ecommerce businesses in Vietnam, firstly, it is necessary to look at the development of the website systems. Years ago, the websites primarily displayed information on the Internet for easy access from audiences. Gradually, it has become a competent tool in creating brand identity, improving reliability, and supporting businesses to collect one-click testimonials from their visitors.

processes of ecommerce business in Vietnam
Ecommerce industry has undergone a long development process

Over time, businesses want to increase productivity by selling products while saving costs and facilities. On the other hand, customers also need to buy products faster without directly going to the store. That is the reason leading to the birth of ecommerce.Today, the flash development of ecommerce allows businesses to easily access the market while increasing the opportunity to maximize user experience. In Vietnam, the ecommerce market has only been growing in recent years but has made a breakthrough with prominent brands like Shopee, Tiki, and Lazada.

2. Highly-recommended platforms should apply for ecommerce businesses in Vietnam

Magento

Magento has excellent functions, which highly create flexibility and adaptability, accommodating all sizes of ecommerce businesses in Vietnam. However, Magento is not very friendly for beginners. Instead, the platform has a massive range of features that are adaptive for almost the user-community.

Advantages

  • Optimize search engines and security
  • Include a variety of features supporting the sale and management of products
  • Support multiple currencies, languages
  • Integrate most of the payment gateways
  • SEO-friendly

Disadvantages

  • Only suitable for users having a basic understanding of code and web systems
  • Require payments for extensions

Woocommerce

WooCommerce is not an autonomous platform to build an ecommerce website. It is a type of plugin running on WordPress. In other words, WooCommerce will optimize ecommerce functions for the website community based on the WordPress foundation. Thus, enterprises can start an online development plan in a more accessible and faster way.Utterly different from Magento, WooCommerce is more comfortable to use, especially suitable for beginners. Plus, it also possesses enough extensions handling almost basic tasks from product management to payment methods that can bring a website to the top ecommerce business in Vietnam.

Advantages

  • Provide free editions
  • Quickly access to extend features and customize the store
  • Have strong support from a large user community

Disadvantages

  • Advanced features often require extensions
  • Extensions may need the other sub-extensions to support

Shopify

Pick up enormous scores from users; Shopify possesses the functions to integrate SEO, supporting the website system work, and customize fluidly. It also provides services based on the SaaS model with the main control center.

Advantages

  • Convey a considerable range of themes that can be selected depending on each category
  • Support users 24/7
  • Integrate ads and payment gateways via Visa, Mastercard, and other payments

Disadvantages

  • Require payment when using
  • Request to use the available URLs
  • Not support domestic payment gateways yet
  • Not support Vietnamese yet (High-consideration if businesses plan to develop ecommerce businesses in Vietnam)

Haravan

Haravan is an open platform allowing easy website creation with similar characteristics to Shopify and WordPress. The platform possesses various features providing more conveniently supportive sales-management tools, especially the multi-channel sale on ecommerce websites, namely Lazada, Shopee, and Tiki.

Advantages

  • Allow users to develop a variety of functions
  • Have an inexpensive cost
  • Support the Vietnamese language

Disadvantages

  • Require payments when using some of the extensions
  • Run as a local platform that is highly suitable for SMEs in Vietnam

3. Web design is the key to kick-off ecommerce businesses in Vietnam

The website system is a prerequisite to be maintained, updated regularly and continuously because it is the only interface connecting businesses and customers. For ecommerce businesses in Vietnam, designing a web system plays a crucial role in contributing to the success of an online business or its failure. This design phase is usually performed by the UI/UX team responsible for both visual and user experiences on the websites.

web design
Web design is the most critical factor contributing to ecommerce success

With the experience of developing ecommerce websites, SECOMM developers can apply most of the current platforms to meet our partners’ needs, especially ecommerce businesses in Vietnam. We always value the quality of our work and provide the most appropriate solutions to the occurring issues. Promptness, timeliness, and quality are the consistent goals that we always aim at in the process of operation.

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amazon in Vietnam
NEW OPPORTUNITY OF THE EBUSINESS IN VIETNAM- AMAZON
18/08/2021
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Having a large market share worldwide, Amazon takes a powerful attraction when targeting the Vietnamese market. The Amazon presence carries out both opportunities and challenges for the e-business in Vietnam. Since then, there have been plenty of opinions assuming that Amazon aims at stimulating the market competition among Alibaba (Lazada), JD.com (Tiki), or Shopee (an ecommerce giant from Singapore).

The growth of e-business in Vietnam

One of the factors stimulating e-business growth is the high demand for the internet, in which Vietnam is the top-country in terms of internet users. Therefore, online selling has a fast-growing rate with impressive recorded statistics and contributes to the country’s market economy in many ways. The following is the large-scale blooming of e-business in Vietnam.

Besides, online businesses can easily access the market while just using about 1/10 of the marketing channels’ cost. Low advertising costs have increased the popularity of online sales, which grows not only on the domestic scale but also globally.

ecommerce growth for e-business in Vietnam
Impressive recorded statistics have shown the blooming era of ecommerce

Since 2016, e-businesses in Vietnam have undergone significant breakthroughs by cooperating with international partners, making businesses participate in the e-business market, and marking the premise for the outstanding growth of e-businesses at present.

Opportunities for e-business in Vietnam when Amazon enters the market

The Amazon penetration into the Vietnam market has come up with new opportunities for a huge community of e-business in Vietnam. The country has a strong potential for traditional handicrafts, which are considered unique and ideal for selling online. With that strength, Vietnam will promote domestic products to international markets at competitive prices.

Under the support of Amazon Global Selling, Vietnam brands can integrate with international e-markets with significant growth, which is a step toward the digital economy in Vietnam.

Vietnam has expertise in producing goods, so Amazon Global Selling’s participation meaningfully contributes to accelerating the market-expanding process for both international partners and consumers. That contribution can boost the working process for Vietnamese businesses and the ecommerce market share of the economy.

Challenges from the penetration

Besides wide-open opportunities, e-business in Vietnam quite faces significant challenges from the Amazon advent. Firstly, Amazon makes domestic ecommerce in the face of fierce competition. The Vietnam market had welcomed Alibaba previously.

Nevertheless, it was not overly ambitious because large enterprises had their proven capability in this field, namely Shopee, Tiki, Sendo. However, the long-term race invisibly extends a boundary for SMEs to cross over or get close to the same level.

amazon's penetration
The penetration not only brings the opportunities, but challenges

Secondly, publishing products in the international ecommerce field increases expenses. The more giants join the ecommerce game, the more earnestly and competitively the race of spending money becomes. However, plenty of e-businesses focus on the spending process of selling 1 billion dollars of goods without having correct forecasts on long-term expenses. In the long run, over-spending will require more investment, affecting the bottom-line growth, namely the businesses’ net profits.

On the other hand, the origin and quality of goods need to be guaranteed. Regarding the current ecommerce market in Vietnam, fake or counterfeit products have not been solved thoroughly up to now. As a result, selling on Amazon will face restrictions if businesses can not control their goods’ quality. Simultaneously, it requires policies from the government to promote ethical businesses within the Vietnamese economy.

In general, Amazon has created a new breeze for e-business in Vietnam. It plays a vital role in stimulating market competitiveness, improving product quality, and user experience for great customer-oriented support. However, to do that, businesses need to have the right strategies in addressing challenges and difficulties to shorten the cooperation process with both partners and international customers.

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online content strategy
GRASP AN EFFECTIVE ONLINE CONTENT STRATEGY FOR B2Bs
17/08/2021
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The development of B2B businesses is increasingly affected by the quality of online content. Due to differences compared to B2C models, the B2B have specific characteristics of customers, products, and longer transitions, making the content planning process a bit differently between the two types. To conceptualize an effective online content strategy, marketers need a thorough understanding of B2B business nature.

1. An effective online content strategy has a significant impact on B2B business

Content shapes business objectives to reach the goals

Several conflicting opinions often appear, which leads to much suspicion about the actual benefits that content brings to businesses. The doubts possibly stem from different issues when implementing client research or positioning the development orientation. A B2B effective online content strategy results from a meticulous and thorough investigation of all aspects of the business, including the market, competitors, clients, entrepreneurial potential, and much more.

content effects business objectives
Content can shape all the outputs businesses want to achieve

Those factors are the initial steps for the content strategy. When the letters’ sequence creates their miracles, businesses smoothly fulfilled the original objectives to reach out to the developing goals. As a result, content shapes everything that the industry puts out, prompting customers to take action with the services or products they desire.

SEO contribution for an effective online content strategy

In other words, SEO will have no result if supportive content does not exist. With a diverse and high-end content system built in advance, SEO specialists can easily optimize the website rankings and reliability on search engines with more strategic approaches. Besides, businesses can use BLOG to develop an abundant content base, attracting more users to visit the website.

2. Effective online content strategy, how to?

Identify target audience – well begun of an effective online content strategy

Business needs to research accurately and specifically about the target audience to implement an effective online content strategy. Content creators also need to determine who they are writing for, what they are writing for, and what value are they seeking?

content strategy for B2B
It is time to take a look at a comprehensive process of creating content

First, find out information about businesses to identify audience target with the following fundamental questions:

Company size

  • Is it a multinational, international, or domestic enterprise?
  • The number of staff?
  • Portfolio of projects?
  • Portfolio of clients? Testimonials are highly appreciated.
  • Business field and business status?
  • How old are the decision-makers? Gender? Their position in the business?

The factors leading audiences to use products/services

  • Figure out the pain points of productivity, working process, finance, and other related factors.
  • Problems they want to fill?
  • What are they happy with current products/services?

The buying process

  • Who makes the buying decision? Role of every decision-maker in the buying process?
  • The personal objectives behind buying decisions: measurable KPIs, productivity, revenue
  • How long does the buying timeline take?

About the decision-maker:

  • Personal information: name, portfolio, career motivations, demographic characteristics (gender, living area, interests)
  • What are their emails or other accounts on Linkedin, Facebook, and something like that?
  • Among those accounts, which do they often use?
  • Which level of content do they prefer to read? (general information or specific topics)
  • Is their work at the office or on the go?
  • How do decision-makers seek new information?

Set clear sales goals for an effective online content strategy

Sales goals are also an important step to prepare for an effective online content strategy. These include business goals and content goals. In particular, business goals play as the direction for specific objectives and targets in businesses, including criteria on sales, market share, growth, revenue, and profit. Besides, the content target is a part of the marketing objective, a supporting factor for the business goals in developing the speed of goods/services distribution, brand positioning, value in use of the products, and loyal client creation base for the brand.

Specific content targets will create a solid foundation for a content strategy from the simplest and most basic targets. The following proposed targets will be:

  • Increase traffic to the website
  • Provide educational and training information
  • Maximize SEO tool and search engine rankings
  • Combine with other channels of marketing strategy
  • Create loyal customers for the business in the long term

It is acutely worth reminding that simultaneously achieving all the goals is impossible. That is a greedy view. Instead, prioritizing the most important ones in the short/long term and dividing the targets according to each stage of business growth.

The S.M.A.R.T principle in an effective online content strategy

In the next step, concretize the above primary goals with specific factors based on the S.M.A.R.T principle. This process will help to set more oriented goals.

S refers to “specific”. The primary goals mentioned above need to be more specific. To specify them, ask some of the questions by using the “6W” formula, namely:

Who?

  • Who is responsible for this plan?
  • Who is the target audience?
  • Who controls the strategy?

What?

  • What to do to complete the plan? Which are the best solutions?
  • What is the target audience seeking? Which of them are mostly priorities?

When?

  • When will the content strategy take place?
  • When does the strategy approximately end?
  • When is content published?

Where?

  • Where is the content distribute?

Why?

  • Why are those types of content used?
  • Why does this goal need to be completed first to carry out productivity for this content strategy?

M is “measurable”, which means the goals in detail. Those quantitative factors can be data collection, revenue, sales performance, customer satisfaction, and customer experience surveys.

A means “applicable”. No matter how specific the goals are, they need to be feasible and appropriate to the team-ability. Sometimes, to accomplish these goals, the staff need to improve their skills or undergo training processes. These are all essentials to approach closely to the previously measured goals. From that basis, marketers can estimate a suitable figure for the target. For example, if the sales revenue increases by 5% last month, setting a goal to increase sales performance by 10% this month. Oppositely, setting the 30% increase target would be unreasonable. Although there will be differences and characteristics of every single industry, measurable goals require a meticulous research process in general.

R is the beginning of “realistic” or “relevant”. To set the goal of studying abroad in Australia, make sub-objectives such as studying IELTS, finding a study abroad counseling center, applying for a VISA. However, studying Korean is not related to the whole abroad goals; it can not join the study plan. That plan is an underlying visual instance for a better understanding of relevant and real goals.

T, talks about time. The limit of time is essential to proceed with the on-time plans and break down the goals into actionable tasks. Time-bound brings a consistent and effective online content strategy in all aspects.

3. Creative, unique and impressive content ideas are highly-appreciated

Unique and innovative ideas impressively contribute to an effective online content strategy. However, they are all a plus, not compulsory. In other words, creative ideas are supportive tools that help businesses grow faster, but more than a creative-content factor needed to accompany enterprises with long-term development. To do so is to gain the foundation of Marketing understanding that distributes creative content into suitable channels.

creative content for effective online content strategy
Creativity makes a breakthrough for businesses, but not yet the most important

Generally, novelty can attract potential target audiences. Here are some of the suggestions to be more creative when brainstorming ideas to run an effective online content strategy:

  • Make a list of inherent topics that can divide into specific ideas then.
  • Search engines (Google, Bing) also help to brainstorm different opinions. It supports creating SEO-friendly content that closely approaches niche audiences.
  • Try visiting competitors’ websites or reviewing customer feedback to find new customer insights that competitors have unfortunately missed.
  • Review the earlier published content on the Blog page and pay attention to some of the not detail-clarified points.
  • Develop ideas in new posts that help web content systems be more detailed and relative. The tight, accurate content system can easily slip into specific audiences. Besides, a connective blog-post system boosts SEO performance more naturally.

B2B enterprises do not just need only one effective online content strategy. However, the effective one produces a substantial range of benefits for business, from improving the website-popularity to increasing sales revenue.

SECOMM, with expertise understanding, always seeks prudent solutions in both web structure and content system for partners in the working process. With well-trained staff, we understand how an effective online content strategy impacts brands. We hope to convey new values from old platforms and build fresh ideas from the hybrid of information based on materials.

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SECOMM workshop - TECH TALK 2020
SECOMM workshop – TECH TALK 2020
16/08/2021
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The very first workshop of the TECH TALK 2020 has officially kicked off with the GENERAL UNDERSTANDING presentation of the Magento platform.
Ivy Phan (Project Manager at SECOMM) is the speaker of that general talk. Beginning with a brief introduction, Magento truly drew the whole team to a lively discussion. This Q&A time lasted throughout the host performance for over 3 hours of Saturday morning then became eventually interesting, with questions from both dev and non-dev members.

About TECH TALK 2020 – Magento Understanding

The first workshop of TECH TALK 2020, in other words, had a great sharing time making the team connect closely. Thus, Secommers not only have time together but also got new Magento knowledge. Thanks to the framework of Ms. Ivy, the team had the opportunity to share those foundation topics:

  • Magento platform in brief
  • Store hierarchy and configuration scope allow users to install multiple websites with multiple stores and store views.
  • Introduce basic configurations in practice with the content menu and email setting.
Techtalk 2020
Ms. Ivy begins with providing a general knowledge of the Magento platform
Magento in brief
The Q&A time has effective sharing vibe
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