Shopify Plus vs Salesforce Commerce Cloud are two leading platforms chosen by large enterprises worldwide to build eCommerce websites. Each platform has its advantages, from the flexibility and user-friendliness of Shopify Plus to the comprehensive solutions offered by SFCC. 

Understanding each system’s differences and strengths is crucial before deciding between these two platforms. Let’s explore and compare the capabilities of Shopify Plus and SFCC in detail to make the most suitable decision.

Read more: Shopify Plus vs Advanced: Which one is right for you?

What is Shopify Plus?

Shopify Plus is a premium scalable platform version tailor-made for large enterprises. Launched in 2014, It rapidly emerged as the preferred option for those seeking efficient and adaptable expansion of their online operations. Unlike a fixed pricing model, Shopify Plus is customized according to specific deployment needs.

Pros of Shopify Plus

• User-friendly interface: The user-friendly interface of Shopify Plus allows you to quickly set up online stores with just a few simple steps
• High customization and scalability: You can customize many aspects of the eCommerce website, integrate apps, and expand bandwidth to handle large transaction volumes. However, effective customization requires high technical skills.
• Support for Headless Commerce deployment: Plus provides many tools and features that enable businesses to deploy Headless Commerce effectively. Businesses can build custom Headless eCommerce websites through the Hydrogen solution to deliver a unique customer experience. 
• Shopify B2B: With exclusive solutions, businesses can quickly build B2B eCommerce systems with a simple customer experience similar to B2C systems. 
• Shopify POS: The integrated Shopify POS Pro tool allows Plus merchants to create seamless online and offline shopping experiences. 
• Bán hàng quốc tế: The integrated Shopify Market Pro tool allows Plus merchants to expand operations to global markets and explore new opportunities.

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud (formerly known as Demandware) is a robust cloud-based eCommerce platform built on Salesforce’s infrastructure, one of the world’s largest CRM software companies.

SFCC provides a comprehensive system for operating online stores, from building and deploying shopping websites to managing orders, marketing, and customer service. With robust integration capabilities and intelligent analytics tools, SFCC helps businesses create unique online shopping experiences and enhance customer interaction.

Pros of Salesforce Commerce Cloud

• Support for Headless Commerce Deployment: SFCC allows you to seamlessly integrate with your favorite tech stack to develop custom website interfaces to optimize the customer shopping experience.
• Building personalized experiences with AI: SFCC’s Marketing GPT and Commerce GPT enable you to eliminate repetitive tasks, save time in workflows, and provide personalized campaigns and shopping experiences on a large scale.
• Support for Omnichannel Commerce Deployment: SFCC makes it easy for you to develop and maintain multiple effective and consistent sales channels.
• High Scalability: SFCC operates on a cloud platform, allowing you to quickly scale their eCommerce operations without worrying about investing in hardware and software.

Shopify Plus vs Salesforce Commerce Cloud: Detailed

License fee

• Shopify Plus

The Plus version costs from $2300/month but is not fixed and will be customized based on specific needs. For merchants reaching a revenue threshold of $800,000/month, the Plus usage fee will gradually increase based on GMV (0.25% GMV for months with revenue exceeding $800,000). Merchants often must spend an additional $1K – $5K/month to integrate third-party applications.

• Salesforce Commerce Cloud

There are no exact figures for SFCC, as the cost is determined based on each merchant’s requirements. However, SFCC merchants with revenues around $20 million may have to pay about $200,000 – $600,000/year. Larger-scale enterprises with higher revenues may have platform fees totalling millions annually.

Target audience

• Shopify Plus: It targets large-scale merchants with complex needs, but it’s best for those just starting out and those rapidly expanding their business..
• Salesforce Commerce Cloud: It targets large enterprises with complex needs, especially those already using other Salesforce products and services and seeking to integrate e-commerce functionality into their existing systems.

Customization

• Shopify Plus:

+ Customizes unique storefront with Hydrogen.

+ Seamless third-party integrations

+ Ultilize cutting-edge technologies like AI, VR/AR for enhanced customer experience

• Salesforce Commerce Cloud:

+ Offers flexibility for complex customizations

+ Requires expertise in SFCC and specific technical skills

Scalability

• Shopify Plus:

+ Easily scales without slowing down website performance.

+ Provides a clear roadmap with over 100 product updates released twice a year

+ Continuously improves to keep your business ahead in eCommerce

• Salesforce Commerce Cloud:

+ Integrates seamlessly with other Salesforce systems but struggles with third-party apps

+ Updates regularly but at a slower pace compared to Shopify

Features and Functionality

Both platforms have rich features, differing mainly in focus and approach

• Shopify Plus

Plus focuses on flexibility and ease of use, providing merchants with a more intuitive interface than SFCC. This platform is renowned for its seamless integration with various payment options, marketing tools, and sales channels. This flexibility has made Plus attractive and accessible to most merchants.

Additionally, Shopify Plus offers their merchants exclusive and custom solutions to effectively handle various aspects of eCommerce, such as Shopify POS, Shopify Market, Shopify Hydrogen, Shopify Checkouts, B2B on Shopify, and more.

• Salesforce Commerce Cloud

SFCC, on the other hand, emphasises enterprise-level features such as integrated sales management tools, advanced search, order management, and promotion creation. Additionally, this platform excels in supporting international sales, advanced customer segmentation and personalization, as well as real-time dashboards and reports.

All of these features help businesses optimize eCommerce operations and drive growth.

When choosing Shopify Plus?

Shopify Plus will be the ideal choice in the following cases:

• Large-scale and fast-growing

Plus is designed specifically for large retailers with high demands for scale. With a range of exclusive solutions developed and continuously updated, this flexible eCommerce platform can effectively meet growth needs, allowing for easy scalability and customization.

• Budget and time limits

With lower license fees compared to SFCC and the ability for quick deployment, Shopify Plus is a suitable option for businesses with moderate budgets or those needing to implement projects in a short time frame.

• Priority on flexibility and ease of use

Plus is known for its user-friendly interface and high flexibility. Its drag-and-drop builder ensures that users of all technical levels can easily and efficiently set up an online store.

• Need for rapid integration with third parties:

Shopify Plus’s infrastructure provides a seamless integration system with third-party applications and tools. This is a significant advantage if you need to integrate quickly with CRM applications, marketing tools, or other online sales channels.

• Focus on customer experience

If customer experience is a top priority, Shopify Plus offers many tools and features to easily and effectively optimize shopping experiences and customer interactions.

When choosing Salesforce Commerce Cloud?

SFCC is a suite of solutions your eCommerce system needs to grow rapidly. If the following criteria apply, SFCC may be the more suitable choice:

• Already using SFCC products and services

If you have already used other Salesforce products and services such as Salesforce CRM, Marketing Cloud, or Service Cloud, choosing SFCC will optimize workflows and integrate customer data across your entire system.

• Requires deep integration and complex customization

SFCC is often the top choice for large enterprises with high deployment demands requiring flexibility in managing online stores. The platform provides powerful tools and features for customizing interfaces, managing complex product catalogs, and integrating with distinct business processes.

• Prioritizes security and reliability

Built on the infrastructure of Salesforce, one of the world’s largest cloud technology service providers, SFCC offers high levels of security and reliability, best for those with important customer data and information.

• Wants to leverage intelligent analytics features

SFCC provides tools to help you better understand customer shopping behavior and optimize business strategies. This enhances the shopping experience and increases sales revenue.

The Final Words

In today’s highly competitive eCommerce landscape, selecting the appropriate platform is crucial for your business success. This article has provided an overview of the top two choices, Shopify Plus and SFCC.

When it comes to making a decision, careful consideration of the specific needs is essential, from scale and goals to budget and technical requirements, to make the most appropriate choice.

Need help making the right decision? Contact SECOMM or call (028) 7108 9908 immediately!

The Shopify Plus agencies in Australia are more than just experts in this eCommerce platform; they’re also dependable allies in your online business growth. The Australian eCommerce market has experienced significant expansion in recent years, so choosing the right Shopify Plus development partner is a pivotal strategic move. 

In this article, we’ll outline Australia’s top 10 premier Shopify Plus developers and the criteria for selecting the ideal partner for your eCommerce development project.

Read more: Top 10 Shopify Plus eCommerce websites in Australia

What is Shopify Plus?

Shopify Plus is an advanced eCommerce platform tailored for large enterprises that aim to expand their business operations and elevate their customers’ online shopping experience. It offers a robust infrastructure for building custom eCommerce websites and flexible scalability for seamless integration with third-party applications.

Moreover, the platform continuously evolves and enhances its exclusive solutions, empowering businesses to operate more efficiently and deliver an exceptional customer experience.

Read more: 15 reasons to migrate to Shopify Plus

Why partner with Shopify Plus agencies?

This is an important question that many businesses often ask when starting their eCommerce projects. Below are some reasons why collaborating with a Shopify Plus development company:

Professional Expertise

Shopify Plus developers typically have teams of experts highly skilled in this platform. Most companies will participate in the Shopify Plus Partners program, receiving technical support, educational resources, commissions, and branding.

Moreover, these developers must demonstrate that they meet the standards to become official Shopify Plus partners. Therefore, collaborating with them will help businesses launch their eCommerce websites quickly while utilizing features and integrations to optimize business performance.

Cost and Time Optimization

Partnering with Shopify Plus agencies can save time and costs compared to independently building and managing an eCommerce website.

Collaboration becomes even more valuable when tight deadlines and rapid online store deployment are required. These developers already have the tools, processes, and experience to efficiently and swiftly deploy projects.

Ongoing Support

It is crucial to ensure smooth and stable website operation after launch. Shopify Plus developers often provide continuous support services after the project is completed.

This involves the ongoing maintenance and management of the website, along with technical assistance, to ensure seamless operation and constant alignment with Shopify Plus’s latest features.

Read more: Shopify Plus and Advanced: Which one is right for you?

Four criteria for choosing the right Shopify Plus agency in Australia

Partnering with any development company in Australia can greatly influence the success or failure of a Shopify Plus implementation project. Here are four key criteria to consider when seeking a suitable developer:

Shopify Plus Expertise

A thorough understanding and experience with this platform are essential when developing an eCommerce project with Shopify Plus. Therefore, this is the primary point to evaluate any potential development agency.

You must ensure that the chosen developer has the knowledge and skills to implement the Shopify Plus platform. They need a team of capable experts to build, customize, and optimize eCommerce websites based on specific.

Insight into the Australian eCommerce Scene

Designing and building a website with a customized shopping experience tailored to the needs of Australian consumers isn’t an easy task. This requires technical skills and expertise in the Shopify Plus platform and a deep understanding of how the Australian eCommerce market operates.

Therefore, developers need to understand the target audience, their shopping behaviours, legal regulations, and other factors related to the distinctive business culture in this country.

Client Testimonials

Evaluating feedback from previous clients can be valuable in the decision-making process. You can check reviews from various sources and clients to ensure objectivity and transparency. The Shopify Plus developer must have the necessary skills and experience to complete the eCommerce project as required.

Post-Deployment Support and Maintenance

When your Shopify Plus website is done and launched, you must pay attention to technical support and maintenance. That’s why should opt for a development agency dedicated to providing prompt support and ongoing maintenance after completing the project.

This ensures the website’s stability, swift resolution of technical glitches, and consistent security updates to keep the site current with the latest platform versions.

Top 10 Shopify Plus Agencies in Australia

The continuous growth of the Australian eCommerce market has led to an increasing demand for collaboration with top-notch developers, especially those specializing in the Shopify Plus platform. Below are the top 10 Shopify Plus development companies in Australia:

SECOMM

With over 10 years of experience in the eCommerce industry, SECOMM is one of the trustworthy Shopify Plus developers in Australia. SECOMM can design and build Shopify Plus eCommerce websites, implement Headless Shopify Hydrogen, migrate platforms to Shopify Plus, and provide related services. 

Moreover, the company offers various custom solutions based on different technology platforms such as Magento, WordPress, WooCommerce, and commercetools. With a team of talented and professional experts, SECOMM ensures the success of eCommerce projects collaborating with Australian clients. Notable among these are Laybyland, Trentham Estate, The Rod Shop, and Seconds Deals.

Drive Digital

Dive Digital provides eCommerce consulting services, UI/UX design, and Shopify website development. Its solutions optimise customers’ online shopping experiences and enhance business performance.

10SQ

10SQ aims to become the leading Shopify Plus development company in Australia, making it easy for businesses to access specialized services for this platform. Here, businesses can find customized solutions to expand and enhance their eCommerce systems efficiently.

Aron Web Solutions

Aron gathers highly skilled eCommerce developers proficient in various platforms and technologies, including Shopify Plus. The company has expanded its operations to many countries beyond Australia, such as the United States, the United Kingdom, and India.

Clean Commit 

Clean Commit is a reliable partner with high expertise in developing and optimizing websites on the Shopify Plus platform. They are committed to providing effective and sustainable solutions for businesses.

Magneto IT Solutions

Magneto IT Solutions is a Shopify Plus developer with diverse industry experience. They offer customized and professional solutions to meet the specific requirements of businesses.

Acidgreen

In Australia, Acidgreen is renowned as a leading developer of eCommerce websites, excelling in Magento and Shopify Plus. The team’s experience and expertise in open-source and SaaS platforms are sufficient to maintain the company’s position in the market

30 Acres

This company develops solutions for businesses in Australia and New Zealand looking to implement eCommerce with Shopify Plus. Additionally, they provide continuous support even after the project is completed.

Pipelabs

Pipelabs’ solutions aim to deploy Omnichannel eCommerce on the Shopify Plus platform. Numerous projects’ success and positive reviews from previous clients attest to Pipelabs’ capabilities.

Moustache Republic

Moustache Republic is among the clients looking to implement Shopify Plus and BigCommerce. They provide solutions for eCommerce deployment based on these two platforms and offer seamless and efficient platform migration solutions.

The Final Words

The partners mentioned above are just a few of Australia’s skilled and trustworthy Shopify Plus developers. Choosing the most suitable partner to ensure your eCommerce objectives’ success and sustainable growth depends on your project’s specific requirements.

Start with Shopify Plus today with specialised solutions from SECOMM. Contact us or call (+84)28 7108 9908 for a free consultation!

Shopify Plus vs Advanced are the two most essential versions of Shopify. They provide your business with many solutions and features to build and optimise eCommerce websites quickly.

Each version has advantages, from Advanced’s advanced features and cost-effectiveness to Plus’s flexible customization. Therefore, the question ‘Which is the right choice?’ becomes challenging for many eCommerce businesses. 

In this article, let’s find a reasonable answer so each business can make the most appropriate decision.

Read more: What is Shopify? Pros and Cons of Shopify

What is Shopify Advanced?

Shopify Advanced is a pricing plan offered by Shopify, designed to support medium-sized businesses in developing their eCommerce operations. The Advanced includes all the features of the Basic and Shopify plans while also providing optimized transaction fees and additional advanced features.

These features include custom reporting and analytics, enhanced live chat, optimized checkout, 3rd-party calculated shipping rates, and more.

Pros of Shopify Advanced

Scaling businesses will need many advanced features to optimize their eCommerce operations. Therefore, the Advanced plan offers many outstanding advantages that enhance the ability to manage and grow your business flexibly and efficiently.

• Custom reports and analytics

This version excels in terms of reporting and analytics compared to standard plans. This feature lets you track and evaluate your business performance based on specific criteria, facilitating informed decisions.

•  Attractive transaction fee

The Advanced ensures lower transaction fees than the two standard plans, helping you save costs and enhance profitability. These lower transaction fees optimize profit opportunities and make the transaction process more appealing and sustainable.

• International Sales

The  Advanced also emphasizes its ability to support international sales through Shopify Markets, a tightly integrated platform. This helps you expand your business scope into the global market efficiently and flexibly, leveraging growth potential from diversifying sales revenue.

• 3rd -party calculated shipping rates

The Advanced plan allows you to integrate and manage shipping fees by third-party carriers, providing customers with more options. This integration capability helps optimize the shipping process and reduces any complexity associated with shipping costs, thereby creating the best online shopping experience for customers.

What is Shopify Plus?

This premium version is tailored for large-scale, multinational, and fast-growing businesses. The Plus offers advanced features, superior customization, and scalability. Unlike the regular version, Plus does not have a fixed price; instead, costs are customized based on the business’s specific needs.

Businesses with high sales revenue, large product catalogues, and complex customization needs would be suitable targets for Shopify Plus.

Pros of Shopify Plus

The Plus version brings superior capabilities to help businesses create an optimized eCommerce experience for customers and achieve the expected revenue.

• Customization and Scalability

Shopify Plus offers high customization and flexibility in developing eCommerce websites. You can customize many aspects of the website, integrate applications, and expand functionality. This helps create an optimal online shopping experience and enhances customer interaction.

• B2B on Shopify

The B2B solution set with exclusive features is only available to Shopify Plus merchants. These features are regularly enhanced to optimize the B2B process, from ordering to customer management, providing a unique and efficient experience.

• Headless Commerce

With its flexibility, Shopify Plus can fully support the implementation needs of Headless Commerce. Furthermore, through the exclusive solution Hydrogen, Shopify allows businesses to build custom Headless eCommerce websites to provide the most unique customer experience.

• Omnichannel Commerce

With Shopify POS Pro integrated, Shopify Plus supports omnichannel commerce deployment, helping you create a seamless shopping experience across multiple channels, from eCommerce websites to brick-and-mortar stores. 

Through the Winter ’24 Editions update, Shopify recently added two new features: POS Terminal and Ship From Store. These features optimize customers’ payment processes and simplify merchant experiences

• International Sales

The Plus version supports large-scale expansion and international outreach. The integrated Shopify Market Pro solution allows you to efficiently optimize your eCommerce operations and seize opportunities in the global market.

Shopify Plus vs Advanced: Detailed Comparison

Pricing

• Shopify Advanced

The platform usage fee for the Advanced service package is $299 per month. This pricing is reasonable for medium-scale businesses seeking advanced features to develop their eCommerce websites. Additionally, the transaction fee for the Advanced package is 0.6% per transaction, lower than the Basic and Shopify packages.

• Shopify Plus

The usage fee for the Plus package typically starts at $2,300 per month and is not fixed but customized based on deployment needs. At this price point, you’ll gain access to numerous advanced features and exclusive solutions that are regularly fine-tuned and improved to meet the increasing demands of eCommerce development.

Online transaction fees will vary by geographic region. Businesses using Shopify Payments will have this fee waived.

Target Audience

• Shopify Advanced: Targets medium and large businesses seeking to enhance flexibility and customization without requiring colossal investment.
• Shopify Plus: Targets large businesses with extensive product catalogues, high sales volumes, and special needs for features, solutions, and support.

Customization & Scalability

• Shopify Advanced: It provides high customization and scalability capabilities but with limitations compared to the Plus version.
• Shopify Plus: Designed to meet premium customization and scalability needs, with seamless integration and flexibility with other systems.

Resources

• Shopify Advanced: Resources and learning materials are provided to help you operate and manage eCommerce websites more effectively. These include blogs, free online courses, developer documentation, and the “Helps” portal.
• Shopify Plus: Plus merchants can find numerous exclusive resources valuable for eCommerce operations such as the Plus blog, Plus Academy, API documentation, Shopify experts, and Plus partners.

Customer Support

• Shopify Advanced:

With the Advanced plan, you can seek 24/7 support from the Shopify team through in-depth live chat. Additionally, many Shopify merchants’ community groups are on Facebook and Slack.

• Shopify Plus:

Shopify Plus merchants can expect deep customer care services 24/7 through email, hotline, and live chat. They will receive technical support and valuable business advice from Shopify’s top experts. Additionally, businesses can join the Plus merchant community on Facebook to share and learn from each other’s experiences.

Security

• Shopify Advanced

Advanced offers robust security features, including protection for personal information and payment data. However, its security level is lower than that of the Plus plan.

• Shopify Plus

Plus provides a range of security measures and features to protect business data, customer information, and payment transactions as much as possible. This includes:

• Compliance with six types of PCI (Payment Card Industry) standards
• Providing the highest level of data encryption
• Providing specific tools to detect potentially fraudulent transactions
• Automatically matching and adjusting payment information to ensure actual transactions match payment profiles
• Automatic data backups
• Protecting against Bot and DDoS attacks.

When choosing Shopify Advanced?

This is an important question that many businesses are seeking answers to. If your business is on a growth trajectory and has high demands for flexibility and customization, Shopify Advanced is a worthy consideration. 

First and foremost, if you desire more autonomy over the store interface and user experience, Shopify Advanced provides customizable reporting and analytics tools, enabling you to track business performance in the way you want to make informed decisions.

Furthermore, Shopify Advanced could be an ideal companion if you’re looking for a cost-effective solution and don’t want to be constrained by fundamental limitations. With lower usage fees than higher-tier packages, Advanced offers financial benefits while keeping the eCommerce website running smoothly.

When choosing Shopify Plus?

Plus will be the perfect choice for large-scale businesses with high flexibility, performance, and support demands. If the following characteristics apply, Plus is very likely to be the more suitable choice:

• High sales volume and extensive product catalogue: Shopify Plus infrastructure is robust enough to easily customize and scale according to a business’s needs and handle large transaction volumes daily.
• Go Headless: Shopify Plus’s Hydrogen solution offers a significant advantage for businesses that want to deploy a headless commerce model that separates the front and back end.
• Requirement for deep support services: Plus’s flexibility requires specific technical expertise to leverage the platform’s sophisticated infrastructure effectively. Therefore, Plus provides 24/7 technical support to address issues and optimize the user experience promptly.

The Final Words

The decision between Shopify Plus and Advanced is not just about choosing a platform but also about building an eCommerce system that reflects your business’s true values and long-term goals.

Shopify Advanced is a flexible solution for medium to large businesses seeking flexibility and low costs. On the other hand, Shopify Plus is an excellent choice for larger enterprises, where premium features and support are key to strong and efficient growth.

With the development and fluctuations of the market, the choice between Shopify Plus and Shopify Advanced is not only a current decision but also a long-term strategy to shape the future of your business.

Need help to make decisions? Contact SECOMM or call (028) 7108 9908 now!

Shopify Editions Winter ’24 is the latest update with a host of new features and notable improvements. Especially, the SaaS platform has dedicated research efforts to bring about some groundbreaking updates that could be highly beneficial for large-scale eCommerce enterprises.

Let’s go through the 5 most important updates that large brands should pay attention to.

B2B On Shopify

Best for: All the ‘Plus’ plan B2B merchants 

Bobby Morrison, Shopify’s Chief Revenue Officer, confidently states that B2B is the next big opportunity for businesses of all sizes in 2024 and beyond. 

Since the launch of the B2B solution, the platform has consistently rolled out updates to enhance this solution. In this particular update, Shopify focuses on upgrading the flexible infrastructure to help businesses optimize operations and deliver a unique customer experience.

• Go headless with B2B: Build a unique eCommerce experience by using your favourite tech stack with a Headless B2B storefront.  
• Sales Rep permissions: Your sales reps can only place orders and view customer information for their own accounts.
• B2B discount: Create promotional discounts just for your B2B customers using third-party or custom apps powered by Shopify Functions.
• B2B digital products: Beyond physical products, ‘Plus’ merchants now can offer non-physical products, like digital downloads, warranties, and services

Shopify POS

Best for: All retail merchants, including merchants not on Shopify

In Editions Winter ’24, the POS solution has been fine-tuned and improved, addressing some minor issues and simplifying the experience for sellers. Among these enhancements, two new top-notch features are POS Terminal and POS Ship From Store.

Shopify is a well-known SaaS platform among global e-commerce businesses, including those in Australia, where approximately 150 thousand live stores. Notably, Shopify Plus is regarded as the high-end version specially crafted for large enterprises to construct and enhance custom eCommerce websites. 

In the following article, we will examine the top 10 leading Shopify Plus eCommerce websites in Australia.

JB Hi-Fi

JB Hi-Fi is a popular Australian consumer electronics retail brand that has gained worldwide recognition since its launch in 2004. In addition to its physical stores in Australia and New Zealand, the brand has made significant investments in its online sales, particularly in eCommerce websites.

The JB Hi-Fi website is built on the Shopify Plus platform, taking full advantage of its flexible customization capabilities to establish a distinctive and secure online shopping experience for its customers.

The design is carefully created, featuring yellow and black as the primary colour scheme. The interface is user-friendly, ensuring ease of use and navigation. These design elements contribute to a more convenient search and purchase process for customers.

Furthermore, the brand has incorporated the Buy Now Pay Later payment option alongside traditional methods, creating conditions for customers to swiftly make purchase decisions for their preferred products.

• Website: https://www.jbhifi.com.au/
• Industry: Consumer Electronics
• Traffic: 23.7M/month
• Ranking: #36 (Australia) & #2,034 (Worldwide)

Koala

The Koala brand has gained significant popularity in the Australian and New Zealand regions, known for its high-quality furniture and home decor featuring modern and creative designs. Moreover, Koala’s mattress has consistently claimed the top spot as the most beloved mattress product on the Product Review ranking for both 2023 and 2024. 

To enhance customers’ online shopping experience, Koala has built its eCommerce website using Shopify Plus. By leveraging exclusive solutions developed for Shopify Plus merchants, Koala has optimized product displays and the payment process, automated shopping events, and promotional programs, among other features.

The Koala website is designed to emphasize the sophistication and modernity of its products. With an intuitive interface, customers can easily explore and select products. Moreover, industry-specific features such as AR/VR and 360-degree viewing are integrated into the website.

• Website: https://koala.com/en-au
• Industry: Furniture
• Traffic: 1.4M/month
• Ranking: #1,193 (Australia) & #40,802 (Worldwide)

Boody

Boody, the renowned Australian fashion brand, specializes in manufacturing and providing products made from natural and organic materials. Over the years, with a commitment to emphasizing quality and customer service, Boody has established a strong presence in the Australian and New Zealand markets. 

The brand’s eCommerce website serves as a primary business channel alongside traditional brick-and-mortar stores. Therefore, Boody has invested in building its website with Shopify Plus.

With outstanding flexibility and scalability, Shopify Plus allows Boody to customize features freely while also leveraging exclusive solutions such as Shopify Flow and Payments to optimize the customer experience. 

The design of Boody’s eCommerce website typically reflects simplicity, friendliness, and alignment with the brand’s values. Additionally, customer reviews are integrated into the website, creating a reliable and appealing online shopping space for those seeking sustainable fashion choices.

• Website: https://www.boody.com.au/
• Industry: Fashion
• Traffic: 1M/month
• Ranking: #1,580 (Australia) & #106,691 (Worldwide)

Life Interiors

Life Interiors is a prominent name in the Australian market, specializing in the fields of interior design and decor. With a strong presence in Australia, Life Interiors has become a leading destination for those seeking stylish and contemporary furniture.

In the online realm, Life Interiors also places significant emphasis on using Shopify Plus to build and develop its eCommerce website. With a visually appealing and user-friendly interface, along with unique customizations and integrated features, Life Interiors provides customers with an optimal online shopping experience, offering quality and sustainable products.

• Website: https://lifeinteriors.com.au/
• Industry: Furniture
• Traffic: 681.8K/month
• Ranking: #3,572 (Australia) & #211,036 (Worldwide)

Milligram

Milligram is a notable retailer in the Australian market. It specializes in office supplies, personal accessories, and unique and creative gifts. Milligram’s eCommerce website is built on the Shopify Plus platform, which provides a robust infrastructure for online business operations.

The use of Shopify Plus has helped Milligram manage online business performance flexibly and efficiently, from inventory management to order processing and customer interactions. In addition, Milligram offers a variety of payment methods and a customer loyalty program with enticing gifts to attract and retain customers.

• Website: https://milligram.com/
• Industry: Gifts and Games
• Traffic: 575.5K/month
• Ranking: #3,441 (Australia) & #173,681 (Worldwide)

Alternative Brewing

In Australia, Alternative Brewing is known as a reputable retailer of products and tools related to the art of coffee brewing and creative beverages.

With a mission to provide a personalized and high-quality brewing experience for coffee enthusiasts, Alternative Brewing has quickly gained popularity and preference within the community of high-quality beverage enthusiasts.

The eCommerce website of Alternative Brewing is a convenient shopping destination for various brewing machines and tools, as the shopping and payment experience is optimized with the infrastructure of Shopify Plus. Additionally, the brand offers customers 24/7 support services, a variety of secure online payment methods, and fast delivery options.

• Website: https://alternativebrewing.com.au/
• Industry: FnB
• Traffic: 404.6K/month
• Ranking: #3,038 (Australia) & #124,363 (Worldwide)

AMR Hair & Beauty

AMR Hair & Beauty is a brand specializing in products and services for hair care and beauty. The eCommerce website is built with Shopify Plus, a premium SaaS platform with numerous solutions to optimize the customer experience.

Through Shopify Plus’s infrastructure, this hair brand has developed and customized various unique features, such as displaying best-selling products, related products, and viewed products, showing store availability, and streamlining the payment process.

In addition, AMR Hair & Beauty has integrated various payment methods, including BNBL and LayBuy, into its eCommerce website.

As a result, AMR has created an online shopping space with diverse products, comprehensive information, and convenience for both professionals and consumers looking to care for their hair and appearance.

• Website: https://amr.com.au/
• Industry: Personal care
• Traffic: 330.2K/month
• Ranking: #5,346 (Australia) & #264,174 (Worldwide)

Beard & Blade

Beard & Blade is a leading brand in Australia, specializing in grooming products for beards and skin care for men. Initially, Beard & Blade’s eCommerce website was built on the Magento platform.

However, to enhance the shopping experience and facilitate easier management, they decided to switch to Shopify Plus – a powerful platform with premium features and flexibility.

Since making this transition, Beard & Blade has not only benefited from seamless system management and online interface but has also achieved notable successes. The flexibility of Shopify Plus has helped them optimize the sales process, enhance customer interaction, and notably improve overall business performance.

• Website: https://www.beardandblade.com.au/
• Industry: Personal care
• Traffic: 237.6K/month
• Ranking: #3,960 (Australia) & 200,965 (Worldwide)

Desky

In 2020, Desky was officially launched. This brand specializes in providing furniture and accessories to decorate modern and comfortable workspaces, inspired by the increasing demand for home offices in Australia due to the impact of the COVID-19 pandemic.

As it quickly began to expand its scale, Desky aimed to have a robust and reliable eCommerce platform that could support rapid growth and handle large volumes of traffic. Therefore, Desky chose Shopify Plus to build and develop its eCommerce website.

Initially, the Desky team set a goal to launch their website, products, and brand within six months, but with Shopify Plus, the business achieved that in just three months.

• Website: https://desky.com.au/
• Industry: Furniture
• Traffic: 225.4K/month
• Ranking: #2,886 (Australia) & 178,652 (Worldwide)

DARCHE

Since its establishment in 1991, DARCHE has been a leader in the Australian camping and outdoor products market. For over three decades, DARCHE has expanded its product range, providing customers with a diverse array of choices for their outdoor needs.

DARCHE’s core business model is B2B, and although OroCommerce has provided an eCommerce solution for B2B customers, it did not meet expectations due to performance issues and a subpar user experience on the website.

However, with the transition to Shopify Plus, DARCHE has built an eCommerce website that they can proudly present to all their B2B customers, thereby boosting sales during this process.

• Website: https://darche.com.au/
• Industry: Outdoor Living
• Traffic: 217.7K/month
• Ranking: #12,101 (Australia) & #625,461 (Worldwide)

Build Your First Shopify Plus eCommerce Website Now!

Here are the top 10 Shopify Plus eCommerce websites, favored destinations for Australian consumers. These businesses not only prioritize product quality but also focus on enhancing the online shopping experience for customers. 

With many years of successful collaboration in deploying Shopify Plus eCommerce websites for numerous Australian clients, SECOMM boasts a team of highly experienced experts with advanced technical skills and a deep understanding of the eCommerce market.

Contact SECOMM or call the hotline (+84)28 7108 9908 for more detailed information about the Shopify Plus platform!

Choosing to upgrade to Shopify Plus is like opening the door for you to enter a world of unparalleled flexibility, speed, and customization. Countless brands across diverse industries and business models heavily rely on Shopify. According to BuiltWith statistics, there are more than 4 million Shopify websites globally. Many well-known brands have experienced remarkable sales and conversion rate surges after upgrading.

Let’s explore 10 eCommerce websites that have upgraded from core Shopify to Plus.

Huel

Founded in 2015 by Julian Hearn and James Collier, Huel is a brand specializing in meal replacements and nutritional supplements. Their product lineup includes nutritional powder (Huel Powder), ready-to-drink meals (Huel Ready-to-Drink), snack bars (Huel Bar), and additional supplements like omega-3 oil and protein powder.

After just 5 years, the brand experienced rapid growth, expanding 9 online stores and 120 staff members globally. As a result, the brand opted to upgrade to Shopify Plus to enhance its operational efficiency.

After more than 30 days of replatforming, Huel witnessed significant changes. Tasks such as adding employee accounts and assigning roles across one of the 9 stores, previously taking over 30 minutes, now only require a few minutes. 

This not only streamlines the operation of current stores but also creates favorable conditions for Huel to expand and effectively manage an increasing number of stores and personnel in the future.

• Website: https://huel.com/
• Industry: Meal replacements
• Traffic: 1.4M/month
• Ranking: 16,313 (USA) & 33,881 (Worldwide)

Negative Underwear

Negative Underwear was established in 2014 by two sisters, Lauren Schwab and Marissa Vosper. The brand’s mission is to offer women high-quality, straightforward, and comfortable lingerie. Negative Underwear quickly garnered attention for its unique designs and a philosophy focused on the wearer’s comfort and confidence.

From its early days, Negative Underwear built an eCommerce website using Shopify. As sales grew and the need for expansion became apparent, the lingerie brand decided to upgrade to Shopify Plus.

Through Shopify Plus, Negative Underwear benefits from a comprehensive and consistent overview of financial and sales reports. Streamlining operational tasks for centralized inventory management has become more efficient.

Streamlining operational tasks for centralized inventory management has become more efficient. Furthermore, the lingerie brand can effortlessly devise promotional campaigns during significant year-end shopping periods, enhancing the overall customer experience for those seeking to make multiple purchases simultaneously.

• Website: https://negativeunderwear.com/
• Industry: Fashion
• Traffic: 802.8K/month
• Ranking: 9,588 (USA) & 54,893 (Worldwide)

ILIA

ILIA is a popular clean beauty brand that has garnered favor among consumers and earned numerous awards. With a commitment to helping users safeguard and rejuvenate their skin through safe and highly effective formulas, the brand has become a go-to choice. 

While initially running on Shopify Advanced, the eCommerce website swiftly expanded, and ILIA upgraded to Shopify Plus for enhanced customization capabilities.

Moreover, through Shopify Plus, ILIA introduced Headless Commerce to ensure customers enjoy an optimal shopping experience without compromising page load speed and overall website performance. The deployment time with Shopify Plus saw a 20% improvement, and since the upgrade, ILIA has observed a notable 18% reduction in bounce rates.

• Website: https://iliabeauty.com/
• Industry: Beauty & cosmetics
• Traffic: 614.3K/month
• Ranking: 22,043 (USA) & 91,888 (Worldwide)

Incu

Founded in 2002 by two Italian brothers, Vincent and Brian Wu, Incu swiftly rose to prominence as a leading fashion shopping destination in Sydney. Initially operating on its eCommerce platform, Incu later made the switch to the Basic Shopify.

However, with the company’s expansion and the introduction of a diverse range of products from various international brands, Incu found the need for a more robust backend system to efficiently manage the growing complexity of its eCommerce operations.

This included improving order processing workflows, inventory management, and automated updates for delivery rules and size customization based on customer location.

Incu, in particular, integrated advanced solutions from Shopify Plus, including LaunchPad and Flow, and implemented automation and Script Editor to tailor the shopping cart and checkout experience.

In the first week post-upgrade to Shopify Plus, Incu experienced a 15% increase in conversion rates, a 26% rise in revenue, and an average interaction rate of 91%, along with a noteworthy 40% reduction in bounce rates.

• Website: https://www.incu.com/
• Industry: Fashion
• Traffic: 438.2K/month
• Ranking: 1,751 (Australia) 101,060 (Worldwide)

Boxraw

Boxraw is a sports fashion brand specializing in boxing, with its main headquarters situated in London, England. Established in 2017 by Ben Amanna, a professional with a background in sports and boxing, the brand aims to deliver high-quality products catering to both novice enthusiasts and professional athletes in the boxing realm.

In its early days, Amanna spent time reading Shopify blogs, building a website with the basic plan, and seeking support from the advisory team to learn about eCommerce and launch his brand.

Particularly noteworthy is Boxraw’s use of LaunchPad, an exclusive solution tailored for Shopify Plus businesses, facilitating the creation of automated sales campaigns.

This has enabled the Boxraw team to break free from repetitive tasks, providing customers with distinctive shopping experiences at enticing prices.

• Website: https://uk.boxraw.com/
• Industry: Fashion
• Traffic: 380.2K/month
• Ranking: 79,635 (USA) & 151,443 (Worldwide)

Only Curls

In 2016, Lizzie Carter faced the challenge of finding the perfect towel to dry her naturally curly hair in London. Unable to find one, she decided to take matters into her own hands and create it herself. This led to the creation of Only Curls, which has since become the preferred shopping destination for those with curly hair.

Only Curls primarily offers a range of products, including pre-shampoo treatment oils, post-shampoo treatment oils, hair-fixing gels, and other items specifically designed to support the daily care and styling needs of curly hair.

After initially using the basic Shopify package, Only Curls upgraded to the ‘Plus’ package due to the rapid growth of their business. With the upgrade, the brand incorporated LaunchPad and several apps from the Shopify Plus Certified App, such as Klaviyo and Gorgias, to streamline sales, marketing, and customer care processes.

This strategic decision resulted in a 19% increase in conversion rates, a 10% rise in the average order value, and a remarkable 154% surge in the total number of orders in the first month.

• Website: https://onlycurls.com/
• Industry: Hair care
• Traffic: 162.8K/month
• Ranking: 11,298 (UK) & 272,018 (Worldwide)

Aje

Aje is a renowned fashion brand headquartered in Sydney, Australia. After over a decade since its establishment, the brand has rapidly become a significant name in the international fashion industry.

Recognized for its more than 18 stores across Australia and New Zealand, each exuding an air of luxury and contemporary design, Aje aimed to mirror this aesthetic in its eCommerce presence.

As a result, the brand upgraded to Shopify Plus to efficiently launch a new website with minimal downtime, ensuring a seamless integration of the online and offline customer experiences. Within just a few weeks of the upgrade, Aje observed a remarkable 135% increase in its conversion rate and a substantial decrease in bounce rates.

• Website: https://ajeworld.com/
• Industry: Fashion
• Traffic: 81.6K/month
• Ranking: 138,049 (USA) & 485,275 (Worldwide)

Animals Matter

Founded in 2008 and headquartered in California, USA, Animals Matter stands as a premier brand in the realm of luxurious pet accessories. Specializing in crafting high-end products for pets, including beds, cushions, coats, collars, and more, Animals Matter prioritizes the comfort, safety, and fashionable flair of beloved pets.

Initially, Animals Matter opted for Shopify to establish a foundational eCommerce website, complemented by the strategic use of Google Ads. As sales began to climb, the brand decided to elevate its platform to the ‘Plus’ version, granting access to exclusive and advanced solutions.

With a strategic focus on a Direct-to-Consumer (D2C) model and a commitment to multi-channel sales, Animals Matter seamlessly integrated its website with various social media platforms like Facebook, Instagram, Youtube, and Pinterest.

Moreover, utilizing the capabilities of ‘Plus,’ the brand employs email marketing to sustain customer engagement through diverse approaches. This includes the implementation of strategies such as abandoned cart emails, newsletters, and enticing promotional programs.

• Website: https://animalsmatter.com/
• Industry: Dog products
• Traffic: 66.1K/month
• Ranking: 285,963 (USA) & 932,263 (Worldwide)

Boie

Boie, headquartered in New York, USA, is a personal care product brand that prioritizes safety and durability in its meticulously researched and crafted offerings. Boie’s products are crafted from antibacterial and recyclable materials, emphasizing a commitment to minimizing waste generation in the market.

Recognizing the limitations of the basic Shopify solution in fulfilling its vision for an enriched eCommerce website user experience, Boie made the strategic move to upgrade to Shopify Plus. This flexible platform serves as a solution to address two key objectives for Boie: enhancing conversion rates, particularly for customers abandoning their carts, and optimizing SEO strategies to boost website traffic.

• Website: https://boieusa.com/
• Industry: Personal care
• Traffic: 36.2K/month
• Ranking: 640,532 (USA) & 2,651,414 (Worldwide)

al.ive body

A prominent player in the personal care product market is al.ive body. This brand emerged amid Australia’s Covid-19-induced lockdown. 

With prior success using Shopify, al.ive body decided to elevate its e-commerce website by switching to Shopify Plus, where it benefitted from valuable guidance and support from the Merchant Success team.

Leveraging the expansive features of ‘Plus,’ al.ive body introduced a dedicated B2B eCommerce website catering to wholesale customers. Moreover, the brand employed the Functions solution to tailor the backend logic of Shopify, enhancing the customer experience, and streamlining the payment process.

Since upgrading, the company achieved over 1 million Australian dollars in revenue within four days of the Black Friday sales event. Taking advantage of the increased customer influx during the sales period, al.ive body boosted its customer conversion rate by 47% after implementing customizations aimed at simplifying the payment experience.

• Website: https://alivebody.com.au/
• Industry: Personal care
• Traffic: 26.9K/month
• Ranking: 34,956 (Australia) & 1,474,515 (Worldwide)

Upgrade to Shopify Plus today!

Above are 10 brands that have enhanced their eCommerce websites by upgrading from the core Shopify versions to the Plus version, seeking advanced solutions to streamline business processes and improve the customer experience. 

As a trusted partner for enterprises like Vinamilk, Suzuverse, SECOMM boasts a highly skilled technical team with profound knowledge of Shopify Plus.

Contact SECOMM or call the hotline to start upgrading your eCommerce website today!

In Australia, shopping on eCommerce websites has become an essential trend. Over time, there has been a growing demand for an enhanced online shopping experience among Australian customers. This requires businesses to seek solutions to optimize their websites to provide a unique and efficient customer experience. 

Here are 10 leading Australian brands dedicated meticulous efforts to refining the eCommerce experience, thereby gaining customer satisfaction and trust.

JB Hi-Fi

JB Hi-Fi is a retail chain headquartered in Australia, specializing in electronics, household goods, and entertainment products. It was founded in 1974 in Melbourne by John Barbuto (JB) and his wife, Judy Barbuto (the JB Hi-Fi name is a combination of the initials of John’s name and Judy’s name).

Alongside its brick-and-mortar stores in Australia and New Zealand, the brand also maintains an eCommerce website and a mobile app. These two primary channels enable customers to shop online and stay updated on various offers and promotions.

Beyond offering a diverse range of high-quality consumer electronics, JB Hi-Fi places a strong emphasis on providing customer support services both online and offline, aiming to deliver the optimal customer shopping experience.

• Website: https://www.jbhifi.com.au/
• Industry: Consumer electronics
• Platform: Shopify Plus
• Traffic: 23.7M/month
• Ranking: 36 (Australia) & 2,034 (Worldwide)

Coles

Coles is a leading supermarket and retail chain in Australia. Established in 1914, the brand has since experienced impressive expansion and development, emerging as one of the major names in the Australian retail industry.

Coles offers online shopping services through its user-friendly eCommerce website and mobile app. The Australian brand also ensures competitive pricing and consistently introduces promotional initiatives, providing customers with a diverse array of options.

• Website: https://www.coles.com.au/
• Industry: Online Grocery
• Platform: HCL Commerce
• Traffic: 18.3M/month
• Ranking: 40 (Australia) & 2,270 (Worldwide)

The ICONIC

The ICONIC is an Australian eCommerce website specializing in fashion and footwear. Established in 2011, the brand swiftly captured attention, evolving into a premier online shopping destination for fashion enthusiasts in both Australia and New Zealand.

At The ICONIC, customers can easily discover their preferred products from a diverse selection of globally renowned brands, including Levi’s, Adidas, Lacoste, Polo Ralph Lauren, and more.

The ICONIC’s website is optimized to help customers browse products, place orders, and track their shipments effortlessly. Beyond providing a unique online shopping experience, The ICONIC regularly updates fashion trends and offers informative content for its customers.

• Website: https://www.theiconic.com.au/
• Industry: Fashion
• Platform: PHP programming language
• Traffic: 10.3M/month
• Ranking: 72 (Australia) & 4,157 (Worldwide)

Cotton on

Cotton On was established in 1991 by Nigel Austin in Geelong, Australia. The brand offers a wide range of fashion products, including clothing for men, women, and children, footwear, accessories, underwear, and even home goods and interior decorations in some stores.

Cotton On has an extensive network of stores worldwide, with a presence not only in Australia but also in many other countries such as the United States, Canada, the United Kingdom, and various Asian countries. Therefore, an eCommerce website system has been built and developed with Salesforce Commerce Cloud (SFCC) to cater to the specific needs of each customer segment in different markets.

• Website: https://cottonon.com/AU/
• Industry: Fashion
• Platform: Salesforce Commerce Cloud (SFCC)
• Traffic: 9.2M/month
• Ranking: 144 (Australia) & 5,182 (Worldwide)

Sephora Australia

Sephora is a leading global retail chain specializing in cosmetics and beauty products. The brand is headquartered in Paris, France, and has expanded rapidly, establishing its presence in numerous countries across Europe, North America, Asia, and the Middle East.

In Australia, Sephora is recognized as a go-to destination for purchasing cosmetics, both online and in-store. Sephora’s eCommerce website and mobile app boast various specialized features designed to elevate the customer experience. Moreover, the successful implementation of a loyalty program by Sephora across multiple markets serves as a valuable lesson for many other eCommerce enterprises.

• Website: https://www.sephora.com.au/
• Industry: Fashion
• Platform: PHP programming language
• Traffic: 2.4M/month
• Ranking: 253 (Australia) & 18,668 (Worldwide)

Forever New

Founded in Australia in 2006, Forever New is an international fashion brand that specializes in designing and manufacturing women’s fashion collections. The brand is renowned for offering customers products with a sophisticated and feminine style.

Since its inception, Forever New has experienced rapid growth and expanded its business not only in Australia but also in various other countries, including New Zealand, China, India, South Africa, and numerous European nations.

To meet the challenges of expansion and customization, Forever New opted for Magento Open Source to build its eCommerce system. Leveraging Magento, the brand has incorporated a range of advanced and specialized features alongside essential functionalities to enhance the online shopping experience for its customers.

• Website: https://www.forevernew.com.au/
• Industry: Fashion
• Platform: Magento Open Source
• Traffic: 1.7M/month
• Ranking: 393 (Australia) & 28,442 (Worldwide)

Dick Smith

Dick Smith is the name of a renowned Australian entrepreneur, Richard “Dick” Smith, who founded this brand in 1968. In its early years, Dick Smith focused on providing electronic products and components. 

The brand quickly grew and expanded its product portfolio from electronic appliances, computers, mobile phones, cameras, and tech toys to other technology and entertainment-related products.

Dick Smith’s eCommerce website is built on the Magento platform. This has helped Dick Smith enhance its presence in both online retail and traditional retail stores, allowing the brand to reach a large audience through an optimized shopping experience.

• Website: https://www.dicksmith.com.au/da/
• Industry: Consumer electronics
• Platform: Magento Open Source
• Traffic: 1.6M/month
• Ranking: 611 (Australia) & 38,095 (Worldwide)

Bed Bath N` Table

Bed Bath N’ Table is a well-known brand specializing in furniture, home decor, and household items in Australia.

Its eCommerce website offers a diverse array of products for the living room, bathroom, dining area, and bedroom. Customers can easily discover items such as blankets, pillows, bedding sets, decorations, lamps, cookware, tableware, and numerous other products.

In addition, Bed Bath N’ Table provides various payment methods and implements a loyalty program to enhance the shopping experience for customers, ultimately boosting conversion rates and sales.

Over the years, through a commitment to professionalism and prioritizing customer experience, Bed Bath N’ Table has solidified its presence throughout the regions of Australia and New Zealand.

• Website: https://www.bedbathntable.com.au/
• Industry: Lifestyle
• Platform: Magento Open Source
• Traffic: 1.2M/month
• Ranking: 591 (Australia) & 40,650 (Worldwide)

Glue Store

Established in 1990, Glue Store is an Australian fashion retail chain specializing in products from popular brands, especially those favored by the youth. Over the years, Glue Store has swiftly expanded to become a go-to fashion shopping destination in the Australia and New Zealand region.

Currently, Glue Store collaborates with a variety of renowned brands, including Adidas, Nike, Tommy Hilfiger, Calvin Klein, Puma, and various streetwear labels.

In addition to its traditional store chain, Glue Store offers customers an online shopping experience through an eCommerce website built on the Shopify platform. The website boasts a uniquely designed interface with advanced features, particularly enhancing the customer experience, notably during the checkout process.

Furthermore, Glue Store consistently introduces appealing promotional programs to attract and retain its customer base.

• Website: gluestore.com.au
• Industry: Fashion
• Platform: Shopify
• Traffic: 1.1M/month
• Ranking: 684 (Australia) & 47,751 (Worldwide)

Chemist Direct

The eCommerce website Chemist Direct has become quite familiar to Australian consumers in recent years. It is a reliable destination for purchasing beauty products, personal care items, prescription and non-prescription medications, as well as medical equipment.

With a diverse and extensive product catalog, Chemist Direct has developed its eCommerce system on Magento to leverage the flexibility and easy scalability of this platform. Through Magento, the Chemist Direct team can easily develop and customize numerous advanced features, making searching, browsing, ordering, and payment more straightforward.

When it comes to payments, the brand implements Buy Now Pay Later with Afterpay and Zip, alongside traditional payment methods, allowing customers additional choices and flexibility when making purchases.

• Website: https://www.chemistdirect.com.au/
• Industry: Online Pharmacy
• Platform: Magento Open Source
• Traffic: 209.2K/month
• Ranking: 2,889 (Australia) & 171,631 (Worldwide)

On Final Words

Here are the leading 10 eCommerce websites in Australia. Utilizing advanced platforms like Magento, Shopify, and SFCC, these brands have delivered an optimal online shopping experience, successfully attracting both local and international consumers.

Throughout years of growth, SECOMM, in collaboration with numerous Australian clients, has proudly contributed to the creation of exceptional eCommerce websites. Noteworthy projects include partnerships with Laybyland, Jasnor, Rod Shop, and others.

Contact SECOMM or call directly at the hotline (+84)28 7108 9908 to get started!

Migrating from Magento to Shopify Plus is a strategic decision that many businesses are considering. While Magento holds a prominent position in the eCommerce market, the ongoing trend of switching to Shopify Plus has raised questions about its reasons, prompting a comparison between the two platforms. Join us in exploring these aspects in this article.

Learn more: Adobe Commerce vs Shopify Plus

What is Magento?

Magento is an open-source eCommerce platform with over 140,000 active websites and was acquired by Adobe in 2018. It offers many advanced features, allowing you to tailor your eCommerce websites. 

It has two versions: Magento Open Source, a free option to download and install on your servers, and Adobe Commerce (formerly Magento Enterprise), a paid version with premium features such as Adobe’s hosting and security services.

What is Shopify Plus?

Shopify Plus stands out as Shopify’s advanced SaaS eCommerce platform tailored for large and rapidly growing enterprises. With high scalability, it can handle surges in traffic and sales volumes reaching billions of dollars. 

By leveraging Shopify Plus, you can benefit from a robust infrastructure that facilitates easy customization and centralized management of multiple stores, brands, languages, and currencies through a dashboard.

Also, the platform offers a range of superior solutions to enhance eCommerce operations, including Shop Pay, Shopify Flow, LaunchPad, Shopify Scripts, and more.

Why do businesses move away from Magento?

Many businesses opt to move away from the Magento platform in pursuit of a more optimal solution for their eCommerce websites. However, the following two reasons are widely regarded as the most prevalent.

Magento 1 is no longer available

After launching the Magento 2 (M2) version, the company has declared they’ll no longer support the Magento 1 (M1) version. This means that if you’re using the older version, you won’t receive security updates, bug fixes, and technical assistance. 

So, the platform encourages their customers to upgrade to M2 to ensure continued technical support, enhanced security, and access to a variety of new and advanced features.

However, the upgrade process is complex, requiring significant investment in terms of cost and time for source code and interface customization. It may force you to halt your eCommerce operations.

In case you want to keep operating M1 alongside the update process, there’s a potential risk of disrupting system operations, causing significant disruptions to the customer experience, and ultimately affecting sales.

Moreover, there’s also a potential risk of compatibility issues, as some features and modules initially built on M1 may require significant customization to operate effectively on M2.

Faced with these risks, some businesses opt not to upgrade but rather switch to an alternative eCommerce platform. Frequently, these businesses turn to SaaS platforms that offer robust technical support and readily available solutions.

Learn more: M1 vs M2

Magento 2 requires high technical skills

Some businesses that have upgraded and used M2 for a while have realized that it may not be the best choice. Developing and maintaining a M2 website requires high technical expertise, especially if you want to integrate and customize specific features.

If you don’t have a sufficiently professional technical team or inefficiently collaborate with deployment partners, the customization process is even more complex. 

Plus, while the open-source platform offers high scalability, it lacks flexibility. So, if you don’t set up and build your system properly, it may get issues during peak shopping times, leading to crashes and interruptions.

This, in turn, customers to be unable to access the website for purchases, causing significant harm to your brand.

Learn more: The costs of building a Magento eCommerce website

Reasons to move to Shopify Plus

• Easy to use: The platform is well-designed with an intuitive interface, allowing you to efficiently manage and enhance your eCommerce websites without the need for advanced technical skills, unlike Magento.
• Swift Time-To-Launch: Using Shopify Plus infrastructure, you can launch your eCommerce website in just 2 to 5 months. In comparison, launching with Magento typically takes around 3-6 months.
• App Ecosystem: With Shopify Plus Certified Apps, you have easy access to an application ecosystem specially developed for ‘Plus’, as well as third-party applications.
• Automated Scaling:  ‘Plus’ uses cloud architecture and automatic scaling processes, allowing the website to automatically scale when there is a need for additional resources. This ensures the website can withstand sudden traffic increases, particularly crucial during major shopping events. In contrast, Magento requires IT team intervention, and each adjustment may impact system operations.
• Seamless Integration: Shopify Plus offers APIs, helping you with smooth and straightforward integration with third-party systems such as ERP, CRM, and PIM to improve data management and streamline business processes. Conversely, integrating with third-party systems on the open-source platform is more complex, requiring significant technical intervention and a knowledgeable technical team to ensure successful integration.  

Learn more: 15 reasons why you should migrate to Shopify Plus

Brands migrate from Magento to Shopify Plus

Below are some brands that have previously embraced eCommerce using Magento and switched to Shopify Plus to reduce technical complexities and costs.

Gymshark

Gymshark, a UK-based brand specializing in sportswear and fitness fashion, has emerged as a prominent and favored global sportswear brand since its inception in 2012.

Facing a website crash during the bustling Black Friday shopping season, Gymshark, previously on Magento, made the strategic decision to switch to Shopify Plus.

Despite time and financial investments in repairing and maintaining the system, there was no guarantee of long-term effectiveness. 

Upon switching to Shopify Plus, Gymshark capitalized on available solutions such as Shopify POS to elevate both online and offline shopping experiences. The implementation of Shopify Scripts, an exclusive tool for the ‘Plus’ merchants, allowed them to customize and optimize the checkout process.

By using this advanced SaaS platform, Gymshark significantly boosted conversion rates and sales, particularly during major year-end shopping events. This success has firmly established Gymshark as one of the fastest-growing brands globally.

Bombas

Founded in the United States in 2013, Bombas is a brand specializing in the manufacturing and retail of socks. Renowned for its “buy one, donate one” approach, Bombas pledges to donate a pair of socks to those in need for every pair sold. 

Bombas faced website crashes on its previous Magento platform, occurring during Shark Tank program airings and major shopping events like Black Friday and Cyber Monday. These disruptions led to substantial financial losses and incurred significant fees for system repairs over an extended period.

To capitalize on the seamless scalability offered by Shopify Plus, Bombas moved away from the previous. The Bombas website remained resilient during significant year-end shopping events.

The brand not only recouped its investment quickly but also witnessed a remarkable 300% surge in sales compared to the same period the previous year.

Jack Rogers

Jack Rogers, an iconic American brand specializing in footwear and fashion accessories, has enjoyed widespread recognition globally for an extended period. The brand is not only distinguished for its use of the highest-quality materials in crafting sophisticated and luxurious footwear but also for its global prestige. 

After running on the Magento platform for a while, Jack Roger’s eCommerce website started experiencing issues. Each minor update incurred significant time and costs, leading to the decision to switch to Shopify Plus. This move aimed to find a cost-effective solution for operations and maintain the overall stability of the system.

Jack Rogers implemented Shopify Flow to automate both operational and sales processes. The brand also integrated various third-party applications such as Smile, Gorgias, and more to augment the eCommerce efficiency.                                                                                                                                                                                                                                          

Learn more: 

• 15 brands migrate from Magento to Shopify Plus Pt.1

• 15 brands migrate from Magento to Shopify Plus Pt.2

• 15 brands migrate from Magento to Shopify Plus Pt.3

Things to keep in mind when migrating from Magento to Shopify Plus

Below are some notes to consider during the platform migration process.

Data migration

There are several methods to migrate data to the Shopify Plus system, such as automated migration, manual migration, and data import/export. You can choose one of these methods or deploy all of them to streamline the migration process and enhance data accuracy. 

Customer data

• Customer Accounts: Ensure that all customer account information, including names, addresses, emails, and purchase history, is accurately migrated.
• Passwords: You can provide customers with the opportunity to reset their passwords or use verification methods to ensure the security of the information.

Product data

• Product Information: Accurately convert product descriptions, images, prices, and detailed information.
• Product Categories: Ensure that the product category structure is uniformly converted, and each product is assigned to the correct category.

Transaction data

• Order History: Convert the entire order history of customers to maintain transaction information and shopping history.
• Payment Information: Ensure that customer payment information is converted without compromising security.

System architecture re-design

Switching an eCommerce platform in general and specifically migrating from Magento to Shopify Plus is a complex process that demands detailed planning, precision, and an investment in both budget and time, along with technical expertise.

Therefore, solution architects need to strategize to redesign the system, encompassing system architecture, infrastructure, technology, performance monitoring tools, etc.

Website optimization

When deciding to switch to Shopify Plus, there are some things related to website optimization you need to keep in mind. The URL structure of the two platforms differ, so you should check the navigation of all web pages to ensure the preservation of SEO value and user redirection to the correct pages. 

During the platform migration process, a temporary decrease in rankings on search engines like Google or Bing is normal and not a cause for concern. These search engines may take a few days to process the new website and update essential indices.

Looking for a professional partner?

Lately, Shopify Plus has emerged as the preferred choice for businesses making the move from the Magento world.

Having extensive experience in developing eCommerce websites on both eCommerce platforms, and successfully executing the Shopify Plus migrations, SECOMM has become a reliable technology partner for many large enterprises such as Vinamilk and Suzuverse.

Contact SECOMM or call directly at the hotline (028 7108 9908) to start the project of the Magento to Shopify Plus platform migration process tailored to your business.

Building upon the narratives in parts 1 and 2, this third part invites you to delve into the stories of the remaining brands within the series of 15 that migrate from Magento to Shopify Plus. Explore how this strategic decision has led to their success in terms of sales and paved the way for sustainable growth in the future.

Learn more:

• 15 brands migrate from Magento to Shopify Plus Pt.1

• 15 brands migrate from Magento to Shopify Plus Pt.2

Beard & Blade

Beard & Blade is a wholesale business specializing in providing products for hair styling, beard care, and beauty and skincare for men. The brand is known for offering high-quality products tailored for men who aim to maintain their appearance and well-being.

Beard & Blade’s wholesale website was initially built and developed on the Magento eCommerce platform. However, according to the Beard & Blade team, operating the wholesale system on this platform proved to be challenging and required numerous manual tasks.

This resulted in time loss, and the overall cost for their wholesale system to operate on Magento was a considerable amount. Therefore, the brand decided to revamp its platform with Shopify Plus.

After considerable efforts, Beard & Blade’s Shopify Plus wholesale website for men’s products was officially launched.

By utilizing Shopify Plus’s dedicated solutions for wholesalers, Beard & Blade was able to automate inventory management, customize product pricing, and set discount levels based on the quantity of products ordered.

In contrast to the previous operational experience on Magento, wholesale orders on Shopify Plus are processed consistently, without interruptions, and without requiring manual tasks, thus avoiding disruptions to the customer experience.

Since the launch of the new website on Shopify Plus, Beard & Blade’s wholesale revenue has increased by 100%, and the average order value (AOV) for wholesale is five times higher than the retail AOV.

• Website: https://www.beardandblade.com.au/
• Industry: Beauty
• Traffic: 181.7K/month
• Ranking: 5,896 (Australia) & 247,720 (Worldwide)

Milligram

Milligram is a fashion and stationery brand headquartered in Melbourne, Australia. The brand primarily focuses on producing and providing stationery products, including notebooks, pens, and bags made from premium materials with unique designs.

Initially, Milligram built its eCommerce website on the Shopify platform, and later, in pursuit of brand growth, switched to using the Magento platform. After a while, as Milligram expanded its scale with more offline stores, the Magento website system started to operate slowly, and the backend database was overloaded.

Errors and delays occurred during updates, causing disruptions beyond the normal timeframe. Therefore, Milligram returned to Shopify, but this time opting for the advanced version – Shopify Plus.

Leveraging the available solutions of Shopify Plus, Milligram built and customized advanced features, such as an enhanced search function, to provide an optimal shopping experience for customers.

The platform transition from Magento to Shopify Plus was swift and smooth. Milligram easily executes promotional campaigns, uploads products without requiring technical skills, and finds managing and operating the Shopify Plus system more straightforward compared to Magento.

This allows Milligram to focus wholeheartedly on sales, marketing, and enhancing customer relationships.

• Website: https://milligram.com/
• Industry: Home Furnishing
• Traffic: 152.7K/month
• Ranking: 4,971 (Australia) & 262,058 (Worldwide)

Eden Park

Eden Park is a prestigious fashion brand originating from France, renowned for its high-end sportswear and fashion products. The brand specializes in providing premium sports and fashion items, with their collections often combining a blend of comfortable and luxurious styles.

In 2021, Eden Park turned its attention to Shopify when contemplating entry into the U.S. market. Moreover, at that time, Eden Park’s eCommerce website faced numerous operational issues.

Bastien Borget, the eCommerce Director of Eden Park, admitted that the business spent approximately 80% of its time operating the Magento website, yet the system consistently experienced errors, and the maintenance incurred substantial costs.

During Black Friday, the Magento website crashed due to overload from a sudden surge in traffic. At that point, Eden Park decided to revamp its platform with Shopify Plus, utilizing solutions within the Shopify ecosystem such as Shopify Payment and Shopify Flow.

Additionally, the superior integration capabilities of Shopify Plus allowed Eden Park to seamlessly integrate with third-party applications like Klaviyo, Gorgias, and Babak.

Eden Park’s Shopify Plus eCommerce website took less than 2 months to launch. One year after the introduction of the new website, Eden Park’s revenue increased by 30%, and the conversion rate rose by 48%.

The solutions provided by Shopify Plus alleviated the operational burden for Eden Park, allowing the business to allocate more time to marketing and sales rather than website maintenance, contributing to impressive business results.

• Website: https://www.eden-park.com/en
• Industry: Fashion
• Traffic: 123.9K/month
• Ranking: 11,397 (France) & 304,233 (Worldwide)

Jack Rogers

Jack Rogers is a renowned footwear and fashion accessories brand headquartered in New York, USA. The brand is known for producing stylish sandals with traditional designs and premium materials, making Jack Rogers an icon of aristocratic fashion.

For a prominent fashion brand like Jack Rogers, utilizing a website as a potential sales channel remains crucial. However, the Jack Rogers website operating on the Magento platform began experiencing errors after a certain period.

Tasks such as repairs, changes, system operations, or running marketing campaigns consumed a significant amount of time for the technical team, leading to higher costs for Jack Rogers.

Moreover, inventory management posed challenges, with overselling issues occurring, and inaccuracies in the system’s quantity calculations resulting in revenue loss and a suboptimal customer experience.

Therefore, the Jack Rogers team sought to simplify their system, implement automation processes, and reduce technical burdens to focus on more critical business tasks.

The migration from the Magento platform to Shopify Plus helped Jack Rogers address these challenges. The new Jack Rogers website leveraged Shopify Flow solutions to automate operational, marketing, and sales processes, saving considerable time and labor compared to the manual processes of the previous Magento website.

Jack Rogers also utilized Shopify Plus Certified App applications to enhance the customer experience, including Returnly, Smile, Gorgias, and others.

During the Covid-19 social distancing period, Jack Rogers’ Shopify Plus website became the primary sales channel for the brand, experiencing a 60% increase in website traffic and a 30% increase in conversion rates.

• Website: https://www.jackrogersusa.com/
• Industry: Fashion 
• Traffic: 94.6K/month
• Ranking: 87,533 (USA) & 554,978 (Worldwide)

Skin Inc

Skin Inc is a skincare brand based in Singapore, specializing in providing personalized skincare products based on scientific principles and advanced technology. The brand is renowned for creating diverse and high-quality skincare products, particularly serums and unique skincare items.

With pride in their personalized products, Skin Inc also aimed to build an optimal online shopping experience with a high degree of personalization for customers. However, the business lacked the tools to achieve this.

Each time the technical team made a few changes, the website system immediately slowed down, lagged, and sometimes even had to temporarily suspend operations, causing disruptions to customer shopping.

This issue occurred frequently, especially during major year-end shopping seasons, resulting in substantial losses for Skin Inc, amounting to thousands of dollars.

Therefore, Skin Inc needed an alternative eCommerce solution that could be easily customized to deliver the best customer experience. Skin Inc transitioned from Magento to Shopify Plus and swiftly found solutions to enhance the customer experience.

With multi-store management features, Skin Inc could create multiple versions of eCommerce websites to tailor the experience for different customer segments in various markets.

In addition, Skin Inc implemented Shopify Flow and LaunchPad solutions to automate operational and sales processes. The seamless integration capabilities of Shopify Plus enabled Skin Inc to easily integrate with third-party applications to enhance marketing campaigns and customer loyalty programs.

As a result, this renowned beauty brand was able to reduce operational time by 50% and increase conversion rates by 200%.

• Website: https://iloveskininc.us/
• Industry: Cosmetics
• Traffic: 40.8K/month
• Ranking: 177,765 (USA) & 1,088,558 (Worldwide)

Replatform from Magento to Shopify Plus today!

So, SECOMM has gathered insights from 15 representative brands that courageously stepped out of the “Magento world” to revamp their eCommerce websites with Shopify Plus. These brands prioritize customer experience and streamlined processes, inspiring others to confidently opt for platform migration.

Contact SECOMM or call directly at (+84)28 7108 9908 for advice and implementation of the eCommerce migration process from Magento to Shopify Plus today!

When it comes to brands that migrate from Magento to Shopify Plus, it’s good to read their success stories in sales behind. In the second part of this series, let’s continue to delve into more brands that chose to migrate their eCommerce platforms from Magento to Shopify Plus, and explore how this decision paved the way for boundless success.

Boody

Originally established as a wholesaler distributing high-quality underwear through pharmacies, Boody later identified new growth opportunities by venturing into online sales for environmentally conscious fashion enthusiasts.

Boody initially deployed an eCommerce website on the Magento platform, but the absence of a dedicated technology team severely limited management, operations, and customization capabilities.

Also, inconsistencies between the frontend on mobile devices and laptops, utilizing different technological solutions, resulted in a non-uniform user experience and inefficient use of system resources. 

To address these challenges and pursue goals of international expansion, Boody sought a platform that could alleviate the burden of management and operations while providing a consistent customer experience.

The fashion brand switched from Magento to Shopify Plus, promptly implementing automated solutions for processes such as email and security checks using Shopify Flow. Boody also adopted Shopify Payments to facilitate online transactions without the need for integration with third-party payment service providers.

The platform overhaul with Shopify Plus significantly enhanced the operations. Leveraging the robust integration capabilities of Shopify Plus, Boody seamlessly integrated with third-party systems to strengthen customer relationships, including platforms like Klaviyo, Gorgias, and Odoo.

Benefiting from the flexibility and solutions offered by Shopify Plus, Boody developed a customized eCommerce website without requiring extensive technical expertise. This allowed the Boody team to focus on multi-channel sales strategies and international expansion.

Shortly after the platform transition, Boody rapidly expanded into 10 international stores, witnessing a 70% increase in online sales and a 5% rise in conversion rates. With Shopify Plus, Boody is realizing its mission to become the world’s most beloved sustainable underwear brand.

Learn more: 15 brands migrate from Magento to Shopify Plus Pt.1

• Website: https://www.boody.com.au/
• Industry: Fashion
• Traffic: 269.7K/month
• Ranking: 2,454 (USA) & 144,568 (Worldwide)

Alessi

Alessi is a renowned Italian brand specializing in the design and manufacturing of high-quality household and interior decoration products. The brand was established in 1921 and has since become one of the icons of Italian art and design. 

Alessi pays attention to every detail in product design while relying on third-party units to enhance the aesthetics of its website design.

However, the Magento eCommerce platform, which Alessi had been using for a long time, suddenly announced the end of support for older versions, obliging merchants to upgrade to a higher version.

Faced with the complex and time-consuming upgrade process, Alessi decided to seek an alternative solution.

Moreover, the outbreak of the Covid-19 pandemic in Italy and across Europe prompted Alessi to make necessary changes to maximize online sales. The business executives aimed to re-establish the platform within just 12 weeks.

In reality, Boody achieved the goal in less than 3 months by completing the e-commerce platform transition from Magento to Shopify Plus.

Since implementing Shopify Plus, Alessi has seen a 233% increase in page views, a 109% increase in conversion rates, a 222% increase in transaction volume, and a 210% increase in total online revenue.

Alessi can now rest assured that customers will have an engaging shopping experience on the website, reflecting the true brand image that the business has spent a century building.

• Website: https://alessi.com/
• Industry: Home furnishing
• Traffic: 244.6K/month
• Ranking: 14,490 (Italy) & 168,613 (Worldwide)

Rebecca Minkoff

Rebecca Minkoff, a renowned high-end fashion brand from the United States, is well-known for its handbags, footwear, and fashion accessories. The brand’s products often embody a blend of alluring, practical, and creative styles.

Rebecca Minkoff not only focuses on creating aesthetically pleasing fashion items but also consistently leverages technology to provide customers with novel shopping experiences over the past decade.

In addition to this, the customer’s online shopping experience on the brand’s eCommerce website is a particular area of emphasis. The migration from the Magento eCommerce platform to the Shopify Plus platform is also part of Rebecca Minkoff’s strategy.

Utilizing solutions available within the Shopify Plus ecosystem, coupled with robust and seamless integration capabilities, has enabled this fashion brand to implement 3D and AR (Augmented Reality) technologies.

These technologies aim to enhance customers’ unique, detailed, and realistic views of products, ranging from styles to materials.

According to the company, individuals interacting with 3D models are 44% more likely to add that model to their shopping carts compared to those who do not interact. Among visitors who engage with 3D models, they have a 27% higher likelihood of placing an order compared to non-interacting individuals.

Rebecca Minkoff notes that when customers view a product in AR, their likelihood of making a purchase increases by 65%.

This positive step in eCommerce has significantly contributed to business growth. According to Rebecca Minkoff, 65% of customers interacting with AR products tend to make purchasing decisions swiftly, and with 3D technology, this figure is 27%.

• Website: https://www.rebeccaminkoff.com/en-vn
• Industry: Fashion
• Traffic: 233.3K/month
• Ranking: 34,143 (USA) & 192,206 (Worldwide)

Blakely

Established in 2012 in the United Kingdom, Blakely is a unisex fashion brand known for its youthful and dynamic style. Blakely’s product range includes t-shirts, hoodies, sweaters, leggings, jeans, and fashion accessories. The brand aims to provide high-quality, beautifully designed, durable products that align with current fashion trends.

Blakely’s eCommerce website was initially built on the Magento platform. However, the system frequently experienced crashes, especially during peak shopping periods like Black Friday, affecting customer shopping experiences and the brand’s revenue.

Another concern for Blakely with the previous platform was its limitations in integrating with third-party applications, posing challenges in reaching target customers and efficiently managing customer data to drive real growth. Furthermore, the lack of tools for data management led to issues in the personalization and localization of the customer experience.

Therefore, after careful consideration, Blakely decided to migrate from the Magento platform to Shopify Plus. With the implementation of Shopify Plus, Blakely successfully launched two additional eCommerce websites specifically catering to EU and U.S. customers, enabling the brand to sell more efficiently in international markets.

Blakely also utilized Shopify Plus’s available themes and seamlessly integrated with third-party tools to not only provide an optimal shopping experience for customers but also support effective data management.

Switching to Shopify Plus brought about significant positive changes for Blakely in terms of sales. Specifically, the conversion rate increased from 1.4% to 2.6%, and the EU store witnessed an impressive 30% growth since its launch. Global sales increased by 49%, with a 130% increase in sales in the U.S. and a 60% increase in sales in the EU.

• Website: https://blakelyclothing.com/
• Industry: Fashion
• Traffic: 229K/month
• Ranking: 11,386 (UK) & 186,100 (Worldwide)

Peepers

Peepers is a fashion brand specializing in reading glasses and sunglasses with its main headquarters located in Michigan, USA. The brand is known for blending modern design with quality, offering high-quality products at affordable prices.

Despite several redesigns that consumed considerable time and budget, Peepers’ Magento website failed to meet expectations.

The brand aimed to enhance page loading speed and provide customer-centric features, but the costs associated with each change or system update on Magento proved to be a significant expense for Peepers.

Therefore, Peepers made the switch to Shopify Plus to leverage the platform’s flexible customization capabilities with a more cost-effective approach than Magento.

Furthermore, offering a customized payment experience enhances the security of customers’ personal and payment information, thereby increasing customer trust when shopping on the Peepers website.

Since transitioning from the Magento platform to Shopify Plus, this fashion brand has witnessed a 30% increase in conversion rates and a 20% increase in the average order value (AOV).

• Website: https://www.peepers.com/
• Industry: Fashion
• Traffic: 198.1K/month
• Ranking: 28,102 (USA) & 152,340 (Worldwide)

The Bottom Line

Here are the next 5 brands in the series re-platform from Magento to Shopify Plus. While Boody’s motivation for the switch is to ease the burdens of management and operations, Alessi, in contrast, seeks to avoid the expenses and time involved in upgrading to a higher platform version.

Rebecca Minkoff, however, aims to capitalize on the existing ecosystem of Shopify to implement 3D and AR technology solutions for their eCommerce website.

Similarly, Blakely and Peepers overhauled their platforms to streamline operational time and costs, leveraging the advanced integration capabilities of Shopify Plus to deliver a distinctive customer experience. 

Throughout SECOMM’s process of executing platform migration, the pivotal factor determining success is a detailed and well-structured conversion plan.

Contact SECOMM or directly call the hotline at (028 7108 9908) to collaborate on devising the optimal plan for the platform migration.

Magento is known as the ‘golden standard’ for many eCommerce businesses. With its scalability and flexible customization, Magento can provide a unique shopping experience.

However, the complexity of deploying, managing, and maintaining the system has led many brands to step out of the ‘Magento world’ in search of more optimal solutions. Shopify Plus is one of the popular choices today for streamlining the migration.

Let’s delve into why the following five brands opted to migrate from the Magento platform to Shopify Plus for their eCommerce websites, and how this strategic decision has contributed to increased conversion rates and sales.

Learn more: 15 Reasons You Should Migrate to Shopify Plus

Gymshark

Established in 2012, Gymshark, a renowned athletic wear retail brand, adopted Shopify Plus. However, before making the switch, the brand had built and developed its eCommerce website using Magento. 

For a fashion retailer, year-end shopping seasons, especially Black Friday, represent opportunities for sales growth. Simultaneously, Gymshark’s rapid expansion since its inception required more from a platform capable of managing spikes in traffic and consistently scaling with its business objectives. 

Dissatisfied with the existing system, the Gymshark team faced not only the time-consuming setup and operation but also significant costs – amounting to thousands of dollars – for repairing and maintaining the system that crashed precisely during the Black Friday event.

According to Ben Francis, the founder of Gymshark, the eCommerce website was down for about 8 hours, resulting in an estimated damage of over £100,000. 

Therefore, Gymshark overhauled its platform with Plus, leveraging Shopify POS and Shopify Script solutions to bridge the gap between offline and online shopping experiences. They enhanced these shopping experiences with custom code snippets at the checkout page.

With these tools, Gymshark only needed to customize based on its specific needs and goals. In contrast, developing such features on Magento could have consumed considerable time and budget. 

The platform switch to Shopify Plus helped Gymshark achieve a retail turnover of £41 million and garner over 5.1 million social media followers in 2017, propelling the business to become one of the fastest-growing brands globally.

• Website: https://row.gymshark.com/
• Industry: Fashion
• Traffic: 8.6M/month
• Ranking: 2,686 (USA) & 4,977 (Worldwide)

Bombas

Arising from an inspiring founding narrative, Bombas, a U.S.-based sock manufacturer and retailer, committed to donating a pair of socks for each pair sold to those facing homelessness. The company garnered successful funding on Shark Tank in 2013, capturing the interest of both investors and American consumers.

However, the joy quickly turned to dismay when Bombas secured a deal with investor Daymond John, and their Magento eCommerce website suffered not one but two crashes—first during the initial airing and then during the subsequent rerun of the episode.

Compounding the issue, the most disastrous moment for Bombas occurred when their Magento website collapsed amid the peak shopping season of Black Friday and Cyber Monday (BFCM).

The system failure hindered customers from completing transactions, resulting in Bombas incurring significant financial losses, additional expenses, and extended downtime for system repairs.

Therefore, Bombas needed a more reliable eCommerce platform that could effectively address the issues they encountered, leading them to choose Shopify Plus.

The infrastructure of Shopify Plus facilitated Bombas in effortlessly and seamlessly expanding their system. Moreover, the eCommerce website system consistently withstood the demands of major shopping events like BFCM and reruns of the Shark Tank program.

Despite the substantial cost of migrating from Magento to Shopify Plus, Bombas swiftly recovered the investment, generating $17.2 million in revenue during the first year of Shopify Plus deployment—a 300% increase compared to the same period the previous year.

The positive outcomes of transitioning to the Shopify Plus platform are evident not only in financial metrics but also in how Bombas has bolstered its reputation and image in the eyes of customers, delivering a premium shopping experience.

• Website: https://row.gymshark.com/
• Industry: Fashion
• Traffic: 8.6M/month
• Ranking: 2,686 (USA) & 4,977 (Worldwide)

Puravida Bracelets

In 2010, from the beaches of Costa Rica, two young entrepreneurs, Griffin Thall, and Paul Goodman, started Puravida Bracelets with a mission to collaborate and provide better income opportunities for bracelet artisans in Costa Rica and around the world.

The Puravida Bracelets story gained attention on social media as customers became curious about the close-to-nature lifestyle in South America, particularly in Costa Rica. Over time, the brand expanded its product portfolio to include necklaces, anklets, earrings, and hair ties.

Similar to many other businesses, Puravida Bracelets began its eCommerce journey with the Magento platform.

However, both Thall and Goodman were ambitious young entrepreneurs who desired rapid growth and development for their bracelet brand. Therefore, the challenge was to scale the eCommerce website system while ensuring the most optimal deployment costs. 

This led Thall and Goodman to deploy Shopify Plus to find a solution to seamlessly integrate and combine various tools and applications to manage business operations more efficiently, provide a more engaging shopping experience, and increase sales. 

The decision to switch from the Magento platform to Shopify Plus helped Puravida Bracelets increase retail revenue by 50% compared to the same period the previous year. Email sign-ups increased by 350%, and email revenue quadrupled compared to before the platform revamp.

• Website: https://www.puravidabracelets.com/
• Industry: Jewelry
• Traffic: 1.1M/month
• Ranking: 10,022 (USA) & 52,491 (Worldwide)

PittaRosso

PittaRosso is a renowned footwear retail brand from Italy with over 150 retail stores across Europe. The brand’s goal is to provide customers with an omnichannel shopping experience and implement several enhancements for its eCommerce website. 

However, issues related to poor website performance, leading to suboptimal product pages on search engines, made PittaRosso hesitate before deciding to pursue the next goal with Magento. The complexity, time, and budget associated with Magento led PittaRosso to revamp its platform with Shopify Plus.

Simultaneously, they implemented a headless architecture for the eCommerce system and redesigned the SEO architecture and content strategy.

The footwear brand customized the frontend and integrated the CMS platform into the Shopify Plus backend to improve page loading speed, user experience, and SEO results. PittaRosso’s strategic shift coincided with the significant growth of eCommerce spurred by the Covid-19 pandemic, boosting the business’s eCommerce sales in 2021.

By 2022, the sales figures even surpassed expectations, with a 37% increase in net profit compared to the same period the previous year.

Building on this success, PittaRosso implemented payment integrations and automation to optimize multichannel sales operations and the overall shopping experience.

Re-platforming from Magento to Shopify Plus helped the business maintain a steady annual increase in conversion rates, sales, and notably, Black Friday Cyber Monday (BFCM) sales.

Learn more: What is Headless Shopify?

• Website: https://www.pittarosso.com/it
• Industry: Retail
• Traffic: 942.1K/month
• Ranking: 1,107 (Italy) & 48,288 (Worldwide)

International Military Antiques (IMA)

After six years of using Magento, the world’s largest retailer of military surplus and collectibles, IMA, fell victim to a hacker attack that resulted in the theft of a considerable amount of customer credit card information.

This incident led to IMA facing substantial fines from VISA, and Alex Cranmer, the Vice President of IMA, criticized Magento for its delayed notification to merchants about this security vulnerability.

IMA spent over $50,000 and three months rectifying security flaws in its system. Shortly after, Magento announced the discontinuation of support for older versions, implying that IMA needed to upgrade to a higher version, incurring potentially tens to hundreds of thousands of dollars in expenses and an extended timeline for completion.

In response, IMA decided to replatform from Magento to Shopify Plus, seeking a more secure solution for IMA’s system and enhancing the customer experience. Besides security and customization, some unique solutions such as Shopify Flow and LaunchPad significantly boosted IMA’s profit margins.

The costs associated with platform usage, maintenance, operations, and updates were notably reduced compared to deploying Magento.

Cranmer admitted to being complacent, thinking that Shopify was only suitable for individuals selling a small volume of products.

However, the Plus version surprised him with its specialized solutions and features designed explicitly for large, unlimited-growth businesses on their journey.

• Website: https://www.ima-usa.com/
• Industry: Military Antiques 
• Traffic: 428.5K/month
• Ranking: 24,197 (USA) & 102,517 (Worldwide)

Ready to migrate from Magento to Shopify Plus?

Here are five brands that have witnessed a remarkable change in sales by migrating to Shopify Plus. An important point to note is that while Magento provides high scalability and customization, the process demands a substantial budget and an extended deployment timeline.

Additionally, there is a need for technical expertise to determine when and how the system should expand. Sometimes, businesses may even face security vulnerabilities, as in the case of IMA.

On the other hand, Plus provides flexible customization with optimized costs, a faster time to market, and simplified maintenance and updates, following the platform’s rules.

Through accumulated experience in numerous eCommerce platform migrations, SECOMM is not only a solution provider but also a reliable partner for every business on its eCommerce journey.

Contact SECOMM or call directly on the hotline (028 7108 9908) for professional advice on planning the migration from Magento to Shopify Plus, unlocking unlimited development opportunities in the digital age.

The Shopify Plus eCommerce platform is known not only for its flexibility and high customization but also for its ability to integrate with a variety of apps in the Shopify Plus Certified App, optimizing customer experiences, managing sales, shipping, etc.

The eCommerce world continues to evolve, and choosing the right integrated apps can be a crucial factor in the successful deployment of an eCommerce website.

This article introduces 10 Shopify Plus apps that businesses should consider integrating into their eCommerce websites. These apps not only help optimize operational processes but also ensure that businesses meet all customer needs, create effective campaigns, and increase conversion rates.

What is Shopify Plus App?

Shopify Plus is the premium version of Shopify, offering superior customization and scalability designed to meet the needs of large-scale businesses. Shopify Plus apps are third-party applications or services integrated with the Shopify Plus system to provide management capabilities for various aspects of eCommerce operations, such as marketing, sales, order and shipping management, analytics, and performance reporting.

Using Shopify Plus apps can bring various benefits to businesses, including:

• Scalability and Customization: Shopify Plus apps help you scale and customize their eCommerce websites to optimize business processes. They provide unique features to create an engaging shopping experience, satisfying customer needs.
• Efficient Management: The apps are developed to help you efficiently manage orders, inventory, and marketing. They help save time and resources, reduce errors, and improve operational processes.
• Enhanced Customer Experience: By utilizing Shopify Plus apps, you can enhance the shopping experience for customers. This includes personalized marketing, loyalty programs, live chat, and more.

Top must-have Shopify Plus App on your eCommerce website

Judge.me Product Reviews

Judge.me is an excellent app designed for businesses using the Shopify Plus platform. This app focuses on collecting, managing, and displaying product reviews and ratings from customers.

Rating: 5/5

Reviews: 18,391

Core features:

• Display authentic customer reviews
• Automatically send review requests to customers
• No limit on review requests via email
• Synchronize and group product reviews seamlessly from various products and stores
• Centrally manage and moderate product reviews from the dashboard.

Price: The Judge.me app offers two available solution plans, including:

• Forever Free: Free to use, unlimited review requests.
• Awesome: $15/month, enables setting up reviews on Google Shopping.

Rebuy Personalization Engine 

This is a Shopify Plus app that allows businesses to design personalized customer experiences. This app ensures that the business website provides suggestions and offers products that customers truly care about to satisfy them and thereby increase sales.

Rating: 4.9/5

Reviews: 508

Core features:

• Utilizes intelligent algorithms to suggest products for each customer
• Allows customers to save favorite products and return them for future purchases
• Predicts shopping trends and evaluates product fit for each customer, aiding in advertising campaigns
• Tracks and reports customer interactions with the website and products.

Giá: Rebuy offers Shopify Plus users three solution plans, including:

• Try it: Free installation, unlimited order volume
• Scale: $99/month, additional revenue through Rebuy up to $4,000/month
• Pro: $249/month, additional revenue through Rebuy up to $10,000/month

Smile: Loyalty & Rewards

Among the Shopify Plus apps recommended for eCommerce websites, Smile is frequently mentioned for its Loyalty program applications. This Shopify Plus app helps businesses build and manage customer loyalty programs on Shopify Plus stores to enhance customer interactions, increase conversion rates, and attract potential customers.

Rating: 4.8/5

Reviews: 5,354

Core features:

• Create and customize loyalty programs with point-earning and redemption rules.
• Seamless integration with other apps like Klaviyo, Gorgias, Shopify POS, Judge.me
• Automatically translate the entire loyalty program into one of Smile’s six available languages, including English, French, Portuguese, German, Spanish, and Chinese.
• Allows non-members to earn and redeem points.

Price: Smile offers three solution plans:

• Free: Free installation, up to 200 orders per month
• Starter: $49/month, up to 500 orders per month
• Growth: $199/month, up to 2,500 orders per month
• Plus: $999/month, up to 7,500 orders per month

Shogun Landing Page Builder

Another popular Shopify Plus app is the Shogun Landing Page Builder. This app allows retailers to create beautiful and effective landing pages by providing a visual drag-and-drop editor, enabling Shopify Plus merchants to create custom landing pages without requiring any programming skills.

Rating: 4.8/5

Reviews: 3,216

Core features:

• Provides a visual editor with easy drag-and-drop capabilities for landing page elements, images, videos, and content.
• Rich theme library suitable for various use cases.
• Flexible customization of every aspect of the page to align with the brand, including colors, fonts, layout, and interface.
• Seamlessly integrates with other apps within the Shopify Plus ecosystem.  

Price: Shogun offers four solution plans for Shopify Plus businesses:

• Free: Free installation, limited to 1 landing page
• Build: $29/month, limited to 10 landing pages
• Grow: $199/month, unlimited landing pages
• Advanced: $499/month, unlimited landing pages

Referral Candy & Affiliate 

Referral is a Shopify Plus app that allows merchants to create and manage referral and affiliate programs. This Shopify Plus app offers a range of features and options to help businesses encourage customers and influencers to refer to their products or services.

Rating: 4.8/5

Reviews: 2,049

Core features:

• Set up referral and affiliate programs within 30 minutes.
• Tailor rewards for customers for both one-time purchases and sign-ups.
• Personalize the referral program by incorporating brand logos, images, and colors.
• Track and manage referrals, rewards, and performance from the dashboard.
• Create and customize email templates for referral invitations, reminders, and notifications.
• Seamless integration with platforms such as Klaviyo, Recharge, Skio, Apptle, Stay, and Seal.

Price: Referral offers two solution plans with a 14-day free trial:

• Premium: $59/month, +3.5% commission on sales
• Plus: $299/month, +1.5% commission on sales

AfterShip Returns

AfterShip Returns by Shopify Plus is an optimal solution for businesses seeking to improve the return experience and enhance customer loyalty. The app provides many user-friendly features and options, allowing businesses to automate the return and refund processes and optimize inventory costs.

Rating: 4.6/5

Reviews: 2,118

Core features:

• User-friendly return portal allowing customers to independently process returns. 
• Automatic email notifications on return status
• Various options for exchange or refund
• Automated refund and inventory updates
• Multilingual support for global customers

Price: AfterShip offers three solution plans for Shopify Plus businesses:

• Free: Free installation, up to 3 returns per month
• Essentials: $35/month, up to 100 returns per month
• Premium: $239/month, up to 200 returns per month

Recharge Subscriptions

Recharge Subscription is a popular Shopify Plus app that enables businesses to build a seamless shopping journey to maximize revenue and create long-term loyal customers.

With Recharge’s outstanding features, businesses can easily, quickly, and effectively create subscription plans for products or services.

Rating: 4.5/5

Reviews: 1,488

Core features:

• Easy setup and management of subscription plans
• Customizable payment processes for subscription plans
• Flexible payment options weekly, monthly, quarterly, and easily customizable
• Provides a customer portal empowering subscribers to manage their subscriptions

Price: Recharge offers a 30-day free trial for businesses.

• Standard: $99/month, 1.25% + 19¢ per transaction
• Pro: $499/month, 1% + 19¢ per transaction

Gorgias – Helpdesk & Live Chat

Gorgias is an app designed for Shopify Plus businesses, focusing on customer service management and online support. Deeply integrated into the Shopify Plus store, Gorgias provides a range of features to help businesses optimize support processes and enhance the customer experience.

Rating: 4.4/5

Reviews: 632

Core features:

• Manage customer requests from various channels in one centralized dashboard. 
• Access the customer’s context throughout the shopping journey to provide comprehensive support
• View, edit, and cancel Shopify orders directly in Gorgias’ customer view
• Set up predefined responses for common customer requests
• Support for multiple languages through integrated translation services

Price: Gorgias offers a 7-day free trial with four solution plans.

• Starter: $10/month
• Basic: $60/month
• Pro: $360/month
• Advanced: $900/month

Klaviyo: Email Marketing & SMS

Among the Shopify Plus apps, Klaviyo stands out as an application specializing in automated email & SMS marketing. This app helps businesses build and manage automated email or SMS campaigns based on customer data to optimize interactions with customers.

Rating: 3.9/5

Reviews: 1,758

Core features:

• Create automated marketing campaigns, including welcome emails, abandoned cart emails, etc.
• Drag-and-drop email builder, allowing customization of emails based on available themes or fully tailored to specific needs
• Automatically sync customer data, orders, and products
• Provides detailed tracking and performance analysis tools

Price: Klaviyo offers three solution plans for businesses.

• Free: Free installation, up to 500 email contacts, and 150 SMS/MMS messages
• Email: $30/month, for 501 to 1,000 contacts
• SMS: $15/month, up to 1,250 SMS/MMS messages

ShipStation

ShipStation is a popular application for managing shipping and delivery processes, integrated into the app store of Shopify Plus. This app helps businesses efficiently manage shipping and delivery processes, optimize label printing, and expedite delivery times.

Rating: 3.6/5

Reviews: 674

Core features:

• Full control over orders at each stage of the shipping process
• Integration and synchronization of orders from various sales channels to manage and process all orders centrally
• Quickly create shipping discount codes for all online orders
• Significantly save time through automation, tagging, splitting, and grouping orders
• Inventory management and automatic notifications when stock is running low.

Price: ShipStation offers a 30-day free trial for businesses.

• Starter: $9.99/month, up to 50 shipments
• Bronze: $29.99/month, up to 500 shipments
• Gold: $99.99/month, up to 2,000 shipments
• Enterprise: $229.99/month, up to 7,500 shipments

The Bottom Line

Above are the top 10 Shopify Plus apps in the Shopify Plus Certified App Store. The introduced apps in this article are designed to help businesses optimize the shopping experience, improve sales management, and create more effective marketing campaigns.

However, not all of them may be suitable for every business. Businesses must research and carefully consider before deciding to install and integrate these Shopify Plus apps.

Contact or call SECOMM directly at their hotline (028 7108 9908) for advice on selecting the most suitable apps for your Shopify Plus eCommerce website. 

Headless Commerce is one of the fastest-growing trends that contributes to changing how businesses approach eCommerce. Interestingly, Shopify Plus is known as a leading platform in providing superior solutions and tools for businesses to implement Headless Commerce.

The article below lists 15 top brands from various industries that have deployed headless eCommerce websites on the Shopify Plus platform to deliver a more memorable online shopping experience to customers.

Learn more: 15 reasons to switch to Shopify Plus

Babylist

Babylist was founded in 2011 by Natalie Gordon when she was pregnant and faced difficulty selecting gifts for her baby shower. Babylist is a platform that allows parents to create a list of products they need for their child. This helps party attendees or gift buyers know what items are essential. 

It’s crucial for Babylist to optimize for two distinct customer journeys:

• One allows parents to easily create a wishlist and add product URLs they want from any website on the internet, not just Babylist.
• One allows friends or relatives to purchase products from the wishlist from anywhere on the internet.

This illustrates that shopping involves more than just selecting items from a product catalog; it also extends to registries created by parents, housing product URLs from various sources on the internet. The complexity increases as Babylist enables users to make online purchases and collect items in-store. 

Therefore, Babylist has adopted Headless Commerce with Shopify Plus to customize the customer journey more easily and optimize the management processes of product listings, orders, payments, and inventory. In addition, Babylist also uses a Headless CMS – Contentful to distribute content to the website and mobile app interfaces.

• Website: https://www.babylist.com/
• Industry: Maternity & Baby
• Lưu lượng truy cập: 9.9 triệu/tháng
• Xếp hạng: 1,087 (Hoa Kỳ) & 5,431 (Toàn cầu)

Figs

Figs is a high-end medical apparel brand with a focus on minimalist design.

The brand specializes in manufacturing and distributing medical clothing and accessories for healthcare professionals, including households, doctors, dentists, and individuals working in the healthcare industry. Figs’ product range includes medical clothing, jackets, hats, socks, gloves, and shoes.

Prioritizing online sales, Figs has implemented a Headless Commerce strategy using Shopify Plus for backend functions such as product management, order processing, payments, shipping, and more. However, on the frontend, Figs has taken an independent approach to crafting a distinctive and personalized user experience.

In particular, Figs has utilized Unbounce to create unique and tailored landing pages for products or promotional campaigns. Furthermore, they’ve integrated Next.js to link these customized landing pages seamlessly with the product pages on Shopify.

This approach ensures that when customers visit a specific custom landing page, they can easily locate and purchase products. Therefore, Figs has enhanced the shopping experience for customers, providing a seamless and user-friendly journey to quickly find the products of their interest.

• Website: https://www.wearfigs.com/
• Lĩnh vực: Thời trang 
• Lưu lượng truy cập: 4.3 triệu/tháng
• Xếp hạng: 2,207 (Hoa Kỳ) & 9,573 (Toàn cầu)

Allbirds

Allbirds is an athletic and footwear brand founded in 2014 by Tim Brown and Joey Zwillinger. The brand is well-known for crafting shoes from sustainable sources and featuring simple, aesthetically pleasing designs. With the slogan “We make shoes to thank the earth,” Allbirds has experienced rapid growth, becoming a prominent name in the fashion industry as a whole and specifically in the footwear sector. 

To provide an optimal online shopping experience for customers, Allbirds has deployed Headless Shopify Plus. The Headless architecture allows the brand to customize and control the user interface (frontend) flexibly and efficiently, while Shopify Plus is utilized for managing data and eCommerce operations on the backend.

The deployment of Headless Commerce has enabled Allbirds to create a user-friendly and distinctive interface, providing a unique shopping experience with advanced features.

• Website: https://www.allbirds.com/
• Industry: Fashion
• Traffic: 2.2M/month
• Ranking: 4,212 (USA) & 21,427 (Worldwide)

Rothy’s

Headquartered in San Francisco, California, Rothy’s is a well-known fashion brand that specializes in producing footwear from recycled materials, primarily utilizing post-consumer plastic fibers, especially PET. Rothy’s has become an icon capturing consumer interest by combining fashion elements with an environmentally-friendly mindset.

With a desire to “do things differently,” Rothy’s has embraced a Headless architecture to easily expand its presence to various international markets. The Headless architecture allows the brand the freedom to seamlessly integrate preferred technologies into the Shopify Plus eCommerce system.

Meanwhile, Rothy’s can develop independent frontends for each market, enabling adjustments in elements such as pricing and language to suit the specific consumers of each market. This approach helps Rothy’s create a unique and tailored shopping experience for the target customers in each market they serve.

• Website: https://rothys.com/
• Industry: Fashion
• Traffic: 1.6M/month
• Ranking: 6,083 (USA) & 31,084 (Worldwide)

Inkbox

Inkbox is a brand specializing in temporary tattoos that can be easily applied to the skin and nails. It allows users to have the temporary tattoos they desire without the commitment of a permanent one. Inkbox’s ink is made from natural ingredients, ensuring it is skin-friendly with the “Freehand Ink” technology. The brand is an example of leveraging creativity and technology to offer a temporary change for self-expression and image creation on the skin and nails uniquely and excitingly. 

Inkbox has implemented Headless Commerce with Shopify Plus to provide an optimal shopping experience for customers, featuring prominent functionalities such as:

• Search suggestions with popular keywords
• Displaying products by size, category, and theme
• Allowing users to customize their tattoos
• Integrating multiple payment methods: PayPal, Apple Pay, Google Pay, Sezzle, and Afterpay.

• Website: https://inkbox.com/
• Industry: Beauty
• Traffic: 1.3M/month
• Ranking: 9,560 (USA) & 31,846 (Worldwide)

Kylie Cosmetics

Since its establishment in 2014, Kylie Cosmetics has been widely embraced by consumers throughout North America, and Kylie Jenner was notably honored as a business genius by Forbes. Following the success of Kylie-branded cosmetics, in 2019 Kylie Jenner marked a new milestone by introducing the skincare line named Kylie Skin.

Quick to embrace the Headless Commerce trend, Kylie Cosmetics has implemented Shopify Plus for core functionalities on the backend, such as payment and delivery.

In addition, this platform provides the brand with exceptional flexibility to integrate third-party services for a more diverse range of custom operations on the frontend.

This enables Kylie Cosmetics to offer a unique and appealing online shopping experience for customers while benefiting from the robust and stable infrastructure of Shopify Plus.

• Website: https://kyliecosmetics.com/
• Industry: Cosmetics 
• Traffic: 678.7K/month
• Ranking: 24,950 (USA) & 74,263 (Worldwide)

Vinamilk

Vinamilk is the national brand of Vietnam, offering a wide range of trusted dairy products such as fresh milk, yogurt, condensed milk, ice cream, and more. In 2023, Vinamilk implemented a repositioning strategy to strengthen its position in the domestic market and expand its business activities internationally. 

As part of this strategy, Vinamilk integrated its eCommerce website and corporate website to provide a more consistent and seamless customer experience, as well as to manage data more efficiently.

Vinamilk collaborated with SECOMM to make a decisive move towards implementing the Headless Commerce + Headless CMS model based on the Shopify Plus eCommerce platform and a Headless CMS system.

The revamped appearance of Vinamilk’s website signifies a transformation from traditional to modern, from segregation to integration, and from focusing solely on sales to enhancing the overall customer experience.

• Website: https://new.vinamilk.com.vn/
• Industry: Dairy
• Traffic: 635.8K/month
• Ranking: 2,197 (Vietnam) & 103,735 (Worldwide)

ILIA 

ILIA is a beloved clean beauty brand that has won numerous consumer awards. The brand was created to help users protect and restore their skin through safe and highly effective formulas.

Initially running on Shopify Advanced, ILIA’s eCommerce website quickly grew and upgraded to Shopify Plus for more flexible customization capabilities.

ILIA implemented Headless to provide diverse and impressive visuals, helping customers find the exact type of cosmetics suitable for their skin without creating a cluttered web experience that could impact performance and page loading speed.

By deploying Headless Commerce on Shopify Plus, ILIA’s developers have the freedom to experiment with various types and formats of content. This approach has significantly improved the frontend capabilities, such as faster page loading speed, and has provided customers with an enhanced shopping experience, including the “Find My Shade” feature.

• Website: https://iliabeauty.com/
• Industry: Cosmetics
• Traffic: 530K/month
• Ranking: 20,571 (USA) & 107,803 (Worldwide)

Bols

Established in 1575, Bols is a brand specializing in cocktails that has been present in bars, restaurants, and airplanes worldwide for many years. After years of operation, the brand aimed to sell its products to consumers on a global scale. Therefore, Bols built an eCommerce website for both B2B and B2C models, placing a strong emphasis on customer experience.

By deploying Headless Commerce on the Shopify Plus platform, Bols can flexibly customize the layout and design of the frontend interface, allowing customers to purchase cocktails, book events, buy event tickets, and register for mixology courses.

To date, Bols has built a community of over 20 thousand followers on Instagram and has integrated this social network into the website to share the latest cocktail recipes.

• Website: https://bols.com/
• Industry: FnB
• Traffic: 482.7K/month
• Ranking: 23,098 (Holland) & 619,828 (Worldwide)

Victoria Beckham Beauty

Victoria Beckham is known as an icon in the global fashion industry, and her talent and dedication are recognized by professionals and fans alike.

Victoria’s passion extends beyond fashion to the realm of beauty. Thus, in 2019, she co-founded the beauty brand Victoria Beckham Beauty.

The brand launched an eCommerce website with a focus on high performance, fast page loading speed, and smooth operation with a multilingual, multicurrency interface.

Therefore, Victoria Beckham Beauty decided to implement a Headless architecture, leveraging Shopify Plus Storefront API, Netlify hosting, combined with the Contentful Content Management System (CMS).

Shopify Plus assists this business in managing customers, orders, and inventory, and integrating multiple payment methods to provide a multi-currency experience. Meanwhile, Contentful provides outstanding CMS features to manage the rich data of Victoria Beckham Beauty.

• Website: https://victoriabeckhambeauty.com/
• Industry: Cosmetics
• Traffic: 365.7K/month
• Ranking: 41,886 (USA) & 126,562 (Worldwide)

Kotn

Kotn was founded with a mission to set standards for creativity and conscious consumerism, designing clothing based on principles that ensure quality, honest value, and a positive impact on society. 

After launching a Headless eCommerce website with Shopify Plus in 2014, the brand continued to expand its product portfolio to meet customer demands. To provide customers with an exceptional experience, Kotn adjusted its approach for future development.

Kotn utilized the Shopify Storefront API to consolidate two stores into one, integrating with a new CMS system and customizing product pages and payment processes. This reduced the need for custom apps and related solutions, empowering staff to manage inventory, sales, and customer experiences more efficiently.

• Website: https://kotn.com/
• Industry: Fashion
• Traffic: 336.3K/month
• Ranking: 4,834 (Canada) & 122,434 (Worldwide)

Paul Valentine

Paul Valentine is a brand specializing in crafting and offering timeless and elegant jewelry. In just 8 years since its establishment in 2015, Paul Valentine has officially become a reputable jewelry brand, serving hundreds of customers worldwide.

While the Paul Valentine website had previously been operated on Shopify Plus, a reset in its setup made content management across 12 local stores complex and less efficient.

Therefore, implementing the Headless architecture was deemed the most suitable approach to address this issue. Accordingly, Paul Valentine built a custom frontend interface using the Shopify Storefront API and the Vue.js framework. 

Additionally, they integrated the Contentful system into the backend to unify content management and distribution across all stores.

This streamlined the management and operation of Paul Valentine’s eCommerce website, accelerated page loading speed, and ensured a smooth and consistent user experience.

• Website: https://int.paul-valentine.com/
• Industry: Jewelry
• Traffic: 168K/month
• Ranking: 16,087 (Germany) & 284,438 (Worldwide)

Veloretti

Veloretti is a well-known bicycle brand from the Netherlands, specializing in the production and supply of high-quality bicycles and accessories. The introduction of their first modern electric bicycle prompted Veloretti to completely rebuild its eCommerce website.

While competitors focus on technology, Veloretti chooses to design its website with a strong emphasis on fashion and lifestyle, utilizing unique layouts and video content.

For non-electric bicycle product pages, Veloretti uses a bright theme, while a dark theme is employed for electric bicycle product pages, ensuring the provision of sufficient technical information without sacrificing the brand’s fashion and core values.

To achieve this, Veloretti has implemented the Headless architecture, with Shopify Plus serving as the backend platform. In addition, they use the Shopify Storefront API to connect the frontend and backend, facilitating easy and flexible access to data and functionality from Shopify.

Furthermore, Veloretti utilizes the React framework to build a custom frontend interface, providing customers with a unique and fashion-forward shopping experience.  

• Website: https://www.veloretti.com/
• Industry: Consumer electronics
• Traffic: 145.4K/month
• Ranking: 8,114 (Holland) & 304,131 (Worldwide)

BonLook

BonLook is a renowned eyewear brand based in Montreal, with 37 branch stores across Canada. In addition to selling ready-made glasses, BonLook offers prescription lens-cutting services. Customers can upload their prescriptions, and choose lens materials, anti-blue light and anti-fatigue capabilities, frame sizes, and styles.

BonLook has developed a Headless omnichannel solution with Shopify Plus to provide a seamless shopping experience across various channels, from online to offline, incorporating unique features such as AR technology with “Virtual Try-On.” The brand also leverages applications within Shopify Plus Certified Apps to enhance conversion rates and foster loyalty through promotional programs and seasonal offers, attracting customers to return for more shopping.

• Website: https://www.bonlook.ca/
• Industry: Fashion
• Traffic: 112.8K/month
• Ranking: 7,778 (USA) & 294,314 (Worldwide)

Grass Roots Farmers’ Cooperative

Grass Roots is a cooperative of small-scale family farmers in the United States specializing in the production and sale of clean products such as pork, beef, chicken, lamb, and bone broth.

To provide users with the optimal online shopping experience, Grass Roots decided to implement a Headless Commerce solution on the Shopify Plus platform.

This allows Grass Roots to access the latest web technologies to create its unique customer experience with features such as

• Allowing customers to select product sizes and automatically display prices.
• Integrating a loyalty program with a referral rewards program.
• Integrating diverse payment methods such as Shop Pay, PayPal, and Google Pay.

• Website: https://grassrootscoop.com/
• Industry: FnB
• Traffic: 68.7K/month
• Ranking: 105,894 (USA) & 649,318 (Worldwide)

Go Headless with Shopify Plus today!

Here are specific examples showcasing the unique and engaging customer experiences of 15 brands across various industries when implementing Headless on the Shopify Plus platform.

With its outstanding customization and scalability capabilities, Shopify Plus is one of the preferred SaaS platforms for large enterprises considering the adoption of Headless Commerce models, thanks to optimal solutions like Storefront API, Hydrogen + Oxygen, and Commerce Components.

Over the years, SECOMM has become a reliable partner for many large enterprises such as Vinamilk and Suzuverse in establishing Headless architectures for eCommerce websites. We take on the roles of consulting, planning, and accompanying businesses in building Headless Shopify Plus websites through each stage.

Contact SECOMM or call directly on the hotline (028 7108 9908) to start your Headless deployment project with Shopify Plus today!

Freedom in creativity and technical flexibility have ushered eCommerce into a new era with the Headless Commerce trend. In this scenario, Shopify Plus shines with its exceptional solutions that have positioned numerous businesses at the forefront of this trend.

Learn more: Brands go Headless with Shopify Plus

The combination of Shopify Plus infrastructure and the Headless architecture opens up various ways for businesses to create unique and customizable shopping experiences for their customers. Below are three common methods for implementing Headless Commerce with Shopify Plus.

Method 1: Employ the Storefront API

The Shopify Storefront API is a GraphQL-based API – a query language for APIs. It enables businesses to connect the frontend of their website to the backend of Shopify, facilitating easy access to data and eCommerce functionalities. Therefore, businesses can use the Storefront API to create unique and personalized customer experiences across various digital channels.

Pros

High flexibility: The Storefront API allows you to create independent websites. Instead of adhering to the constraints of pre-built themes, you can flexibly design product pages, homepages, and shopping carts in a style that accurately reflects your brand. The Storefront API also ensures flexibility in integrating with third-party systems while easily adapting the website to embrace new design trends.

Full data access: Through the Storefront API, you can access every aspect of the Shopify Plus database, including detailed information about products, orders, and customer data. This helps manage, monitor, assess trends, and optimize eCommerce data accurately.

Born for Headless Commerce deployment: Embracing the Headless Commerce model, which decouples the frontend and backend, allows for significant flexibility in eCommerce development and operations. The Storefront API is strategically optimized to seamlessly connect Shopify Plus’ backend with diverse frontends, ensuring a cohesive user experience across various channels and devices.

Cons

High technical skills required: Deploying Headless Shopify Plus using the Storefront API is a complex process that demands in-depth knowledge of the Shopify Plus platform, programming languages, and frameworks, as well as problem-solving skills to quickly address technical requirements. Particularly, you need to understand the data structure of Shopify, including how customer data, product information, and transactions are organized and stored within the system.

Hard to manage: The flexibility of the Storefront API complicates the process of managing and maintaining the system. While the flexibility of the Storefront API allows to customize every aspect of the eCommerce website, from the homepage to the checkout process, these custom configurations need to be well-managed. When there are too many custom configurations, updates may lead to compatibility issues within the overall system.

Method 2: Utilize the Shopify Hydrogen solution

The Shopify Hydrogen + Oxygen solution was introduced in 2021, and designed for large enterprises implementing Headless Commerce with Shopify Plus. Specifically, Hydrogen is a React-based framework – a popular framework for building user interfaces, enabling businesses to construct unique and visually appealing storefronts.

On the other hand, Oxygen is a global hosting solution capable of storing custom content. Shopify Oxygen is backed by Shopify’s infrastructure with over 100 server locations positioned worldwide. You don’t need to worry about finding third-party hosting providers or managing technical issues.

Pros

High customizability: Shopify Hydrogen allows you to customize the Headless website interface and implement necessary extensions. This means that merchants can use the latest technologies to build a Headless eCommerce website without worrying about impacting the system’s functionality.

Create personalized experiences: The Shopify Hydrogen solution offers high flexibility and customization, enabling you to implement Headless Commerce with this solution to easily create and deliver personalized shopping experiences for customers.

Diverse integrations: To help you create a seamless omnichannel experience, Shopify provides the capability to integrate the Headless Hydrogen website with various third-party applications such as Klaviyo, Gorgias, etc., as well as Headless CMS systems like Contentful, Sanity, Builder.io, etc.

Cons

High technical skills required: Shopify Hydrogen is a technically intensive solution and doesn’t have a drag-and-drop builder. Therefore, the process of implementing Headless Commerce with Shopify Hydrogen will demand a high level of technical expertise from the business.

Depend on Shopify API: This solution is developed exclusively for Shopify’s API. This means that the Hydrogen framework can only be used to build the Shopify website interface.

Third-party app integration: While Shopify allows you to easily integrate with 3rd-party apps and CMS, if you want to use a CMS or app for your online store that isn’t compatible with the Hydrogen framework, you’ll need to integrate it through a middleware app.

Method 3: Leverage the Commerce Components solution

The third method to adopt Headless Commerce with Shopify Plus is by using Shopify’s latest solution – Commerce Components. This is a modular component tech stack developed by Shopify specifically for large enterprises aiming to build Headless eCommerce websites. Shopify Commerce Components offer 30 components, encompassing core features across various business aspects such as Cart, Checkout, Data, Shipping, and more.

You can integrate these components based on deployment needs to create a customized solution for your Headless Shopify website. Since its launch, many world-leading businesses, including Mattel, JB Hifi, Glossier, Coty, Steve Madden, Spanx, and Staples, have utilized this new tech stack from Shopify.

Pros

Flexible modular architecture: Commerce Components with a modular architecture provide unlimited API connections. This means you can integrate and use an unlimited number of components, while also easily adding, removing, and customizing these components without fear of affecting the system.

Cost optimization: Commerce Components have a pricing model based on the number of components used, meaning businesses pay for exactly what they use. Additionally, the cost of Commerce Components is billed annually, making it easier for businesses to accurately predict the fees they will incur.

Cons

Complex Integration: The process of integrating multiple components can be complex and time-consuming. Businesses need to ensure that the components operate independently and seamlessly within the same system efficiently.

Planning required: To ensure the effective operation of the components on the system, you need to meticulously plan which eCommerce components will be integrated, choose suppliers, deployment solutions, and deployment stages.

High technical skills required: Building and maintaining a Headless website system using the Commerce Components solution will demand a certain level of technical expertise and knowledge of integration and technology. You can invest in developing an in-house technical team or collaborate with highly specialized agencies.

Security and Compliance: Each provider for each eCommerce component will have its security protocols and compliance rules. You must ensure compliance with these rules when integrating their components, while also ensuring that this compliance doesn’t impact the operation of the remaining components and the entire system.

Choose your best-fit Headless Commerce deployment!

On the journey of building a Headless eCommerce website with Shopify Plus, choosing the deployment method is a crucial decision to ensure system flexibility and performance while providing the optimal customer experience.

If you need detailed guidance or want to explore how Shopify Plus can support your Headless deployment strategy, please contact SECOMM or call directly at (+84)28 7108 9908 to receive advice and assistance from our experts in choosing the right Headless Shopify Plus deployment method for the business model and goals.