COMPREHENSIVE ECOMMERCE BUSINESS STRATEGY FOR BUSINESSES
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To gain a competitive advantage in the Ecommerce market, businesses need a detailed strategy outlining the transition stages and implementation measures for each stage. Determining an Ecommerce business strategy helps provide a comprehensive view of the market, business products, and brand development potential. Below is an Ecommerce business strategy for businesses to reference and guide their operations.
STAGE 1: ONLINE BUSINESS ON SOCIAL MEDIA
Transition the traditional business model to online business on popular social media platforms. This stage allows businesses to test the viability of their products in the online market. Conducting business on social media helps save costs, increases reach, and enhances interaction with customers.
Support Platforms: Facebook, Instagram, TikTok, Zalo.
Business Process on Social Media:
- Establish social channels for the business: Facebook Fanpage, Instagram Shop, TikTok Account, Zalo OA Official.
- Develop brand content and images.
- Implement marketing campaigns: Engagement, Lead Form, Message.
- Collaborate with delivery services to fulfill orders: Grab, Giao Hàng Nhanh, Giao Hàng Tiết Kiệm.
- Maintain social channels: Update information, improve ads, diversify content.
- Use supporting tools to enhance business operations: Order management, Analysis, and Reporting.
STAGE 2: BUILDING ONLINE STORES ON ECOMMERCE MARKETPLACE
Officially join the Ecommerce game by establishing an online store on Ecommerce Marketplace. Utilize existing customer groups on these platforms and leverage support utilities to improve customer services, such as payment services, delivery services, and marketing services.
Support Platforms: Shopee, Lazada, Tiki, Sendo.
Business Process on Ecommerce Marketplaces:
- Set up official stores: Shopee Mall, Lazada Mall, Tiki Official Store, SenMall.
- Update store information: Product names, prices, detailed descriptions, categories, images, videos.
- Configure shipping and payment methods.
- Use available utilities for marketing, fulfillment, sales management, analysis, and reporting.
- Maintain the store: Update information, handle faulty orders, and manage negative feedback.
STAGE 3: BUILDING AN ONLINE SALES WEBSITE
Build a website to position the brand in the online market, utilize search tools to reach a larger potential customer base, and provide business and product information.
Popular Platforms: Wix, Weebly, Spacesquare.
Website Building Process:
- Purchase hosting and domain.
- Choose a platform and register an account.
- Select a suitable interface for the industry, business, and customers.
- Design and edit content: Homepage, Product page, Blog, Recruitment, Contact.
- Integrate supporting tools: Marketing, Analysis, and Reporting.
- Maintain the website: Update information, post blog articles.
STAGE 4: BUILDING AN ECOMMERCE SYSTEM
Designing an Ecommerce website helps businesses expand their online sales channels, connect with more customers, and increase brand coverage in the market. Having a proprietary Ecommerce system allows easier data exploitation and reduces dependency on data from other Ecommerce platforms.
Support Platforms: Sapo, Haravan, Shopify, WordPress, Magento, Bigcommerce, Woocommerce.
Basic E-commerce System Building Process:
- Register an account on the system.
- Design the interface: Choose a template and edit website content.
- Build system functions: Product categories, reviews, product search.
- Provide payment and shipping services.
- Complete legal procedures with the Ministry of Industry and Trade.
STAGE 5: DEVELOPING A DEEP ECOMMERCE SYSTEM
Developing an in-depth Ecommerce system helps maximize Ecommerce revenue, allows easy system upgrades and customization based on specific needs, and introduces new features to enhance the customer experience.
Platforms: Magento, Bigcommerce, Woocommerce.
In-Depth E-commerce System Building Process:
- Define goals for each stage: Brand positioning, revenue increase, user experience enhancement, marketing support.
- Choose a suitable platform for the business model.
- Select a provider based on criteria: E-commerce expertise, professional team, clear processes, available systems, quick support, warranty and maintenance commitments.
- Collaborate in developing the E-commerce system, monitor progress, quality testing.
- E-commerce growth: E-commerce marketing, SEO.
- Maintain and upgrade the E-commerce system.
STAGE 6: OMNI-CHANNEL SALES FOR ECOMMERCE BUSINESS
Implementing Omni-channel helps synchronize all sales channels for easier data management and maximizes Ecommerce business efficiency. Omni-channel creates a seamless experience for customers, allowing businesses to sell through multiple channels and increase conversion rates.
When implementing Omni-channel, businesses can use service providers like ETP Group, NEF, Goell, or choose a centralized system like Magento, ERP.
Omni-channel Implementation Process:
- Collect data: Customer data, Sales data, Marketing data.
- Analyze data to identify areas for effective Omni-channel improvement.
- Design customer journeys, synchronize campaign messages across sales channels.
- Test, measure, and optimize Omni-channel effectiveness.
The journey from Social Commerce to Omni-channel is a common strategy for businesses entering the E-commerce market. However, E-commerce has become increasingly popular in all industries, whether Low-involvement or High-involvement. Many businesses deploy social media channels, Ecommerce platforms, and proprietary E-commerce systems early on to shorten the conversion time, keep up with market trends, and meet the diverse needs of customers.
Depending on the overall business strategy and current situation, each business needs to plan the most suitable development roadmap!
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