B2B ECOMMERCE: WHY YOU SHOULD IMPLEMENT IT?
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Business-to-Consumer (B2C) ecommerce is online transactions between businesses and consumers.
B2C ecommerce is considered a potential market for Vietnamese businesses at present. According to the 2020 Ecommerce White Paper, B2C ecommerce in Vietnam reached 11.8 billion USD, ranking 3rd in the ASEAN region, with a 41% increase in new participants, the highest in the region.
This type of ecommerce is currently popular with a global scale of 4,280 billion USD in 2020. Examples include the B2C websites of Mobile World (Top 5 with 16,606,700 visits), Bach Hoa Xanh (Top 9 with 5,440,000 visits), and FPT Shop (Top 10 with 4,213,300 visits).
Why do businesses need to implement B2C ecommerce?
B2C Ecommerce: Maximize business and brand positioning
Changes in consumer shopping habits have influenced the B2C ecommerce market. Customers tend to spend on brands in the online market rather than shopping and experiencing directly at physical stores. Therefore, implementing B2C ecommerce helps not only to position the brand in the market but also to maximize revenue and profit for businesses.
Brand positioning
Effective Ecommerce Marketing campaigns help businesses reach more potential customers. On popular social media platforms (Facebook, Instagram, TikTok, Zalo), businesses can reach customers through advertising tools and directly interact with customers, supporting the brand’s presence in the subconscious of customers. Additionally, customer search habits for product information help businesses that have implemented SEO and SEM attract a large amount of traffic to their ecommerce websites, increasing the conversion rate of orders.
Maximize revenue
Establishing an additional online sales channel helps businesses maximize revenue. Unlike physical stores, ecommerce websites operate 24/7, supporting customers in shopping at any time. They also provide features to facilitate the online shopping process for consumers, such as quick search, product comparison, fast cart, recommended products, and quick payment. This speeds up the online shopping process, improves order conversion rate, and boosts business sales.
Moreover, in 2020, businesses that implemented B2C ecommerce demonstrated its importance when social distancing due to Covid-19 occurred. B2C businesses with ecommerce maintained their business activities compared to traditional businesses.
Minimize costs
With the nature of unlimited time and location for shopping, online stores help businesses solve cost-related problems more effectively.
- Save fixed costs: Costs such as rent, personnel…
- Reduce variable costs: Apply advances in online payment, E-logistics, Marketing, etc., to minimize business operation costs.
- Reduce intermediary costs: Directly transact with customers through the Internet, reducing dependence on intermediary channels like traditional models.
B2C Ecommerce: More efficient data exploitation and analysis
In the current era of “Big Data,” data plays a crucial role… When deploying their ecommerce systems, businesses can easily:
Synchronize data about:
- Marketing: Advertising, communication, sales channels…
- Content: Images, messages on the website or Marketing campaigns…
- Customers: Shopping behaviour, potential customer segments
- Sales: Revenue, order quantity per campaign…
- Operations: Payment process, delivery process…
Report and analyse business:
- Marketing is based on the effectiveness of each campaign, searched keywords, etc.
- Sales in terms of sales, orders, payments, taxes, etc.
- Customer based on shopping history, order value, favourite products…
- Products based on customer reviews, best-selling products, product views…
Business forecasting: Examine scenarios that data has shown regarding developments in the B2C ecommerce market, thereby devising more suitable business strategies.
Business development and direction: Upgrade B2C ecommerce systems to adapt to market changes. Introduce innovations in new products and accompanying services (payment, shipping…).
B2C Ecommerce: Better business management
When a business successfully transitions to the B2C ecommerce business model, issues related to sales, marketing, and operations are improved.
For Sales and Marketing systems
Automate the sales process:
- Automatically collect customer data.
- Automatically process orders: Order creation, store selection, automatic storage location selection.
- Automatically receive and respond to common issues through features like Livechat, and Chatbot.
- Automatically send order confirmations, generate invoices, and handle shipping through features like Auto Email…
Order processing speed is faster:
- Order processing for faster delivery from order creation, order picking, packaging, and delivery.
- Faster error handling: All data is stored on the system, so handling arising errors is faster.
- Minimize errors from manual processes.
Improve Marketing campaigns:
- Build suitable Marketing: Use social media to reach customers, SEM & SEO to increase website traffic, Ecommerce Marketing to increase conversion rates…
- After-sales, ensure customer retention rate: Email Marketing about unpaid orders in the cart, promotional programs…
Improve Customer Support:
Personalize the user experience at each stage through:
- Website: Structure, interface, features (Chatbox & Livechat)…
- Email: Personalize the sender’s name, and desired service/product.
- Telesale: Based on data to sell suitable products and services.
Build better return/exchange policies:
- Applicable cases: Check system data on time, and validate product status.
- Return/exchange methods: Customers send returns by mail, courier services, or directly.
- Refund methods: Online payment via local ATM, Visa/Mastercard, or E-wallet.
For Operations systems
- Prepare orders: Use warehouse management software to check goods, label/barcode, categorize, and set up product storage categories to operate the warehouse scientifically, thereby speeding up delivery.
- Packaging: Apply mechanization technology to package products faster.
- Delivery: Map location technology helps build delivery routes for shippers, and delivery times are faster. Example: Tiki’s 2-hour delivery or Hasaki.
- Warehouse management system: Identify suitable locations to rent/build warehouses to save transportation time and inventory management.
After understanding the importance of B2C ecommerce for business development, the next important thing businesses need to do is learn about effective and flexible methods to deploy this system.
With more than 9 YEARS OF EXPERIENCE providing comprehensive ecommerce solutions for many businesses in various countries, SECOMM provides solutions such as:
- Ecommerce solution consulting: Consult on technology solutions and resources to develop a suitable B2C ecommerce business strategy.
- B2C ecommerce system development: Provide professional B2C ecommerce system development services using Magento or according to requirements.
- B2C ecommerce system care: Provide maintenance and system upgrade services for B2C ecommerce systems, such as hosting and system maintenance services, and app system care.
- B2C ecommerce growth: Provide B2C ecommerce growth services such as Omnichannel, Ecommerce Marketing, and SEO.
Contact SECOMM now for FREE CONSULTATION SUPPORT!
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