In recent times, eCommerce has been increasingly popular in the Vietnamese market and is becoming a potential business model pursued by many enterprises across various industries. Particularly in the mobile phone retail sector, the online market share of mobile phone retail systems is growing rapidly. For instance, The Gioi Di Dong – the largest mobile phone retail system in Vietnam, saw its online market share increase from 11.6% to 17.5% in just one month (from July to August 2021)

Nowadays, many mobile phone retail businesses in Vietnam often choose to implement eCommerce websites as their main channel in online commerce. Thanks to the effective development of website systems, many mobile phone retail businesses have not only seized the opportunity to boost revenue but also achieved sustainable business growth. The common factor contributing to this success lies in the eCommerce platform.

Each type of eCommerce platform has its unique features that can support businesses in developing their online presence. Software as a Service (SaaS) platforms are designed by providers with the entire system pre-built, including hosting, interface, features, and infrastructure maintenance. Therefore, businesses can easily build and operate a website system without much concern for technical issues and without investing too much time and money from the outset.

However, businesses using SaaS platforms will not own the source code and data, and the system’s scalability and integration capabilities are limited. Usage costs may increase over time. On the other hand, open-source platforms give businesses full ownership and control over the source code and data, allowing freedom in designing interfaces and offering high scalability and flexibility. Nevertheless, using open-source platforms often requires a specialized development team and more investment in terms of cost and time.

So, which eCommerce platform will be suitable for mobile phone retail businesses?

The criteria for choosing a platform

User interface and administrative interface

The user interface of an eCommerce system is considered the face and highest scoring aspect in online business. Therefore, besides meeting UI/UX standards and expressing the brand’s characteristics, products, businesses also need to focus on the presentation of product images on the website, ensuring synchronization and clarity. 

This ensures a complete and satisfying experience for customers.  The admin interface must be user-friendly, allowing easy navigation, control, and management of all data within the system.

A diverse range of eCommerce system features 

With online retail of mobile phones, the eCommerce system’s feature set needs to be diverse, ranging from basic to advanced and specialized, aiming to provide an optimal experience for buyers and facilitate the efficient and sustainable development of the eCommerce system.

Some essential functions in the eCommerce website system for mobile phone retail businesses include:

• Basic Functions: Meeting the most basic operational needs of the eCommerce system, such as order management, categories, content, marketing management, customer management, inventory, system management, reporting, checkout, payment, shipping, etc.
• Advanced Functions: Enhancing the consumer experience and expediting the shopping process with features like order tracking, abandoned cart recovery, product suggestions, quick product search, layered product categories, etc.
• Specialized Functions: Addressing specific challenges in implementing eCommerce for mobile phone retail, catering to the unique needs of customer segments and businesses. Examples include Flash sale programs, instalment plans, buy now pay later options, etc.

High integration capability

To have a seamless online business system, businesses often need to integrate eCommerce platforms with other software and technology platforms they are currently using, such as:

• Payment Integration: Integrating various payment methods from domestic to international cards, payment gateways (Paypal, Stripe, OnePay), e-wallets (Momo, ZaloPay), etc.
• Shipping Integration: Integrating international shipping providers (DHL Express, FedEx, UPS, USPS, etc.) and local ones in Vietnam (Giao Hang Nhanh, Giao Hang Tiet Kiem, Ninja Van, etc.). Additionally, order-tracking applications help streamline and operate shipping processes.
• Management Software: Easily integrating CRM, ERP, and POS software for seamless connectivity across all supply channels from offline to online.
• Marketing Management: Integrating additional marketing tools such as email marketing software (MailChimp, Drip…), marketing analytics software (Google Analytics, Google Adwords Keywords…), and social media management software (Buffer, Hootsuite…). Integrating these marketing management tools can help businesses implement marketing campaigns, attract customers, and increase conversion rates to maximize both eCommerce and overall business revenue.

The chosen eCommerce platform must have flexible, seamless, and effective integration capabilities with this software without affecting the execution level of each system. This integration helps businesses overcome the limitations of manual operation and increases automation for both back-office management and sales, ensuring high accuracy and operational efficiency for business development.

High scalability capability

eCommerce platforms need to have high scalability to adapt and grow alongside businesses of all models. Choosing the right platform can accompany businesses from startup and SME stages to becoming large enterprises, and from B2B, B2C, and D2C models to B2B2C, helping save long-term budget while still building a sustainable, efficient system suitable for the business.

High scalability meets all future development needs of the business, such as expanding multiple websites, across countries, currencies, channels, etc. Moreover, platforms with high scalability ensure stable system operation regardless of increasing traffic and transactions over time.

Review 5 eCommerce platforms for mobile phone retail websites 

Shopify

Shopify is a well-known giant in the field of building eCommerce systems as a Software as a Service (SaaS). This platform is favoured for its user-friendly nature, quick build time, and low initial costs, making it suitable for many SMEs.

User Interface Criteria

Shopify provides attractive, responsive themes suitable for various industries, including mobile phone retail. While adhering to UI/UX standards, it lacks customization options for businesses to showcase their unique branding.

Admin Interface Criteria

The admin interface is user-friendly on desktops, allowing easy management of the website’s aspects. However, mobile functionality is limited, restricting businesses to perform specific functions on the mobile version.

Functionality System Criteria

Shopify’s functionality system is comprehensive, meeting both the basic and advanced needs of small and medium-sized enterprises. However, accessing advanced features requires additional monthly payments, leading to increasing usage costs. Shopify, however, lacks certain features crucial for mobile phone retail, aside from instalment payment options.

Integration Capability Criteria

Shopify restricts access to the source code, making integration with third-party software challenging. Businesses can only integrate with partner software available on the platform or those directly developed by Shopify.

Scalability Criteria

Scalability on the Shopify platform is limited because businesses cannot modify or upgrade the website source code. Therefore, it’s often used by mobile phone retail businesses in their early stages.

Usage Cost Criteria

Shopify offers various service packages to cater to different business needs, ranging from $29/month for Basic Shopify to $2000/month for Shopify Plus. However, businesses may face limitations in advanced features, necessitating a platform switch for a specialized and sustainable system.

→ Overall Rating based on 5 criteria: 2/5

Shopify is suitable for SMEs that want a cost-effective and quick eCommerce system. However, it falls short in advanced features, specific functionalities, and customization options. Businesses must accept the limitations and be prepared to switch platforms for a tailored and sustainable solution in the future.

WooCommerce

WooCommerce is an open-source CMS plugin for WordPress introduced in 2011, completely free, enabling businesses to turn their WordPress websites into online stores.

User Interface Criteria

WooCommerce offers a diverse library of templates for mobile phone retail and electronic goods, designed meticulously and user-friendly. This allows businesses to conveniently design and build an eCommerce system from the start without requiring in-depth technical knowledge.

Because WooCommerce is a WordPress plugin, administrators continue to manage the website through the WordPress interface, making it easy for businesses already using WordPress to adapt, use, and navigate the system.

Functionality System Criteria

WooCommerce has many features, both basic and advanced, to support businesses in operating an eCommerce website. However, the platform has some limitations regarding specific features for mobile phone retail. Although it’s open-source, developing unique features on WooCommerce can be challenging and may lead to system instability.

Integration Capability Criteria

Third-party software integrates well with WooCommerce, helping businesses save time, and costs, improve operational efficiency, and automate management processes.

• Payment: Stripe, PayPal, Apple Pay, and Square…
• Shipping: USPS, UPS, and FedEx…
• Management Software: Odoo, Square POS, and WP ERP.
• Marketing Management: Google Listings, Google Ads, Facebook Pixel…

Scalability Criteria

WooCommerce’s most significant drawback is its limited scalability. The platform tends to become unstable and easily overloaded when there are more than 2,000 SKUs or too many themes and plugins on the system.

Usage Cost Criteria

WooCommerce is an open-source platform, so it’s entirely free to use. However, businesses need to pay for additional services such as domain registration ($15), hosting fees ($120/year), and system development costs (ranging from $3,000 to $10,000, depending on system complexity).

→ Overall Rating based on 5 criteria: 3/5

WooCommerce is a good platform for businesses currently using WordPress and looking to develop an eCommerce system. However, the platform has limitations in customization and adjusting unique features. Intervening in the system is likely to cause instability, and there is a high probability that the built-in features are not compatible with the platform. Additionally, to customize the system based on the existing feature set, businesses will need to invest a significant budget and time.

BigCommerce

BigCommerce is a SaaS platform based in the USA with over 600,000 online stores used by consumers worldwide.

User Interface Criteria

BigCommerce possesses a diverse theme repository with over 160 templates, catering to various industries, including mobile phone retail and electronics. All these templates are designed following UI/UX standards, allowing for easy adjustments to fit the brand.

For the administrator interface, businesses can manage their stores on a real-time and easily trackable screen.

Functionality System Criteria

BigCommerce’s functionality is relatively comprehensive, meeting basic and advanced needs, as well as specific features for mobile phone retail businesses. However, since BigCommerce is a SaaS platform, businesses cannot modify the source code or develop additional features not already available on the platform. Businesses can only use the features provided by BigCommerce or those offered by the platform’s partners.

Some notable advanced and specific features available on BigCommerce suitable for mobile phone retail businesses include multi-currency support, advanced SEO, rating and review features, advanced reporting, and instalment payment capabilities.

Integration Capability Criteria

BigCommerce has a relatively high integration capability, allowing integration with many popular third-party software to support business operations.

Some software that can be integrated with BigCommerce includes various payment gateways (Stripe, PayPal, ApplePay, Checkout), shipping solutions (ShipStation, Amazon Shipping, Easyship, Route), ERP systems (NetSuite ERP, Acumatica Cloud ERP), CRM (HubSpot, Revamp), and marketing tools (email marketing, social media integration).

Scalability Criteria

The system’s scalability depends on the BigCommerce service package that the business is using. The platform can support business expansion into new markets, multiple currencies, and languages. Additionally, BigCommerce can support stable system operations for businesses handling thousands of SKUs.

Usage Cost Criteria

BigCommerce currently supports three bundled solutions and one on-demand solution:

• Standard Plan: $29.95/month, suitable for businesses with sales over $50,000
• Plus Plan: $79.95/month, suitable for businesses with sales over $180,000
• Pro Plan: $299.95/month, suitable for businesses with sales over $400,000
• Enterprise Plan: for large enterprises, and the cost will be based on the online sales volume of the brand.

→ Overall Rating based on 5 criteria: 3/5

BigCommerce is almost a comprehensive SaaS platform for businesses entering the mobile phone retail eCommerce journey. The platform can be suitable for various business models, including B2B, B2C, and B2B2C, depending on the chosen subscription package. However, the limitation of using this platform is that businesses are restricted in their ability to customize functions on the system, limited in annual revenue with each subscription tier, and unable to own the source code. 

Haravan

Haravan, founded in 2014, stands as one of the renowned platforms in the Vietnamese market, boasting over 50,000 businesses and consumer brands. It operates as a service platform modelled on Shopify.

User Interface Criteria

Similar to other SaaS platforms, Haravan boasts a diverse theme repository with over 400 templates, all designed following UX/UI standards. Beyond that, businesses can customize the interface to align with their distinctive brand identity. The admin interface, supporting the Vietnamese language, ensures a user-friendly experience for businesses.

Functionality System Criteria

Haravan offers a comprehensive set of both basic and advanced features, enabling businesses to swiftly establish an eCommerce website. The platform includes specific functionalities tailored for mobile phone retail, such as installment payment options. However, akin to Shopify and BigCommerce, businesses cannot develop additional features beyond what Haravan offers in its repository.

Integration Capability Criteria

Integration with third-party utilities outside Haravan’s ecosystem can be challenging, representing a significant limitation of service-type platforms. However, it does support integration with widely used services in Vietnam, including various payment methods (Momo, VNPay, ZaloPay, etc.), shipping services (Giao Hàng Nhanh, Viettel Post, DHL), and management tools (CRMViet, Teamcrop).

Scalability Criteria

Haravan’s scalability is limited; it supports multilingual and multi-currency features but lacks the capability to expand to multiple websites or efficiently manage extensive data on the platform.

Usage Cost Criteria

To use Haravan, businesses need to pay a reasonable monthly fee ranging from 200,000 VND to 3,000,000 VND, depending on business needs:

• Standard: 200,000 VND/month for individual sellers
• Pro: 600,000 VND/month for businesses wanting to implement Omnichannel
• Grow: 1,500,000 VND/month with the advantage of automating customer care and re-engagement programs
• Scale: 3,000,000 VND/month to build a loyal customer base.

→ Overall Rating based on 5 criteria: 3/5

Haravan is a suitable platform for businesses in Vietnam with limited technology experience and budget constraints. However, as businesses grow, Haravan may not provide sufficient functionality to sustain operations. Eventually, transitioning to more specialized platforms like Magento, WooCommerce, or OpenCart becomes necessary, albeit with challenges such as costs, time, and human resources.

Magento

Magento is an open-source eCommerce platform with deep expertise in online commerce. It currently offers two versions: Open Source (free) and Commerce (paid). Recognized as one of the most comprehensive eCommerce platforms, Magento boasts diverse features, high flexibility, scalability, a diverse ecosystem, and optimal security.

User Interface Criteria

Unlike other platforms, Magento doesn’t have an extensive theme repository. However, each theme is meticulously designed, unique, adheres to UX/UI standards, and emphasizes high aesthetics to convey brand and product values, attracting customers to the system.

Businesses can save costs and time by using available themes, while also having the option to customize for brand identity. Additionally, businesses can fully design their interface, enhancing brand recognition, though this requires careful investment in design time and costs.

For the admin interface, Magento 1 was criticized for being challenging to use. However, Magento 2 introduced a more intuitive dashboard, making navigation easier, user-friendly, and adaptable.

Functionality System Criteria

Magento’s eCommerce platform has a diverse and deep feature system, catering from basic to advanced and specific functions. This allows mobile phone retail businesses to easily and rapidly build and develop their system in the short and long term. Basic functions include Category Management, Content Management, Customer Management, Marketing Management, Order Management, Store Management, System Management, Cart and Checkout, and Reporting & Analysis.

Specialized features include support for multiple languages, currencies, stores, Progressive Web Applications (PWA), Multi-Source Inventory (MSI), ElasticSearch, etc., enhancing the customer experience and accelerating the shopping process.

Integration Capability Criteria

Magento excels in easy integration with third-party software for payments (credit cards, e-wallets, payment gateways, cash on delivery), shipping (Fedex, DHL, local carriers), management software (POS, CRM, ERP), and marketing tools (email marketing, advertising).

Scalability Criteria

Magento ensures stable system operation even with increasing traffic over time or sudden spikes in business campaigns. It can handle up to 500,000 products and thousands of transactions within an hour. Magento supports the expansion of multiple websites for various countries, all manageable on one screen, allowing businesses to access and manage data for multiple websites/stores simultaneously.

Usage Cost Criteria

One significant limitation for mobile phone retailers opting for Magento is the high initial development cost. A fully functional Magento system development is estimated to range from $10,000 to $100,000. Beyond complex and advanced features, the need for an experienced professional team contributes to the higher implementation costs compared to other platforms.

→ Overall Rating based on 5 criteria:  4/5

Magento is a comprehensive platform suitable for mobile phone retail businesses, whether B2B, B2C, or D2C, especially those with an existing customer base and a desire to develop a long-term eCommerce system. With Magento, businesses can continuously develop components of the eCommerce system, ensuring optimal performance and sustainable growth.

Choosing the right platform for eCommerce is crucial for mobile phone retailers. An accurate choice helps businesses shorten development time, save costs, and maximize resources to achieve the highest revenue levels. SECOMM understands the challenges facing mobile phone retail businesses and provides expert advice. 

Contact SECOMM now for a free consultation!

The retail market for mobile phones in Vietnam is booming like never before! With 61 million users, Vietnam is currently among the top 10 markets with the highest mobile phone usage in Asia. Furthermore, this market is predicted to grow in 2022 by 47.5% (according to Trendforce).

Taking advantage of this opportunity, many retail businesses in Vietnam have achieved tremendous success and continuously expanded their scale, such as The Gioi Di Dong, FPT Shop, Viettel Store, etc.

To contribute to this success, one cannot ignore e-commerce. Online sales channels such as websites, mobile apps, and e-commerce platforms play an increasingly important role for retail businesses in the mobile phone industry, especially post-pandemic.

According to Debasish Jana, an expert from the market research company Counterpoint Research, online sales of mobile phones have increased compared to the same period last year, accounting for 14% of the total market share. Not stopping there, the growth rate of online mobile phone retail is projected to increase even further shortly, reaching 29% by 2025 (according to Google, Temasek, Bain & Company).

E-commerce helps retail businesses develop their business models and contributes to revenue growth for enterprises.

The Gioi Di Dong

The Gioi Di Dong is a brand under the company The Gioi Di Dong Joint Stock Company, established in 2004. According to Euromonitor International, The Gioi Di Dong is the largest online retail company in Vietnam, holding a 10% market share. It is also the leading retail chain for mobile devices in Vietnam, with approximately 1,000 stores present in all 63 provinces and cities nationwide.

Currently, this retail business is heavily investing in online sales systems such as websites and apps.

• Website: https://www.thegioididong.com/  
• Website Traffic: 30.20M/mn

CellphoneS

CellphoneS is a retail system for well-known technology products in Vietnam. Currently, the business has a presence in Ho Chi Minh City, Hanoi, Binh Duong, Hai Duong, Hai Phong, Bac Ninh, Vinh Phuc, Thai Nguyen, and Vung Tau.

• Website: https://cellphones.com.vn/
• Website Traffic: 9.08M/mn

FPT Shop

FPT Shop is under the ownership of FPT Corporation Vietnam, established in 2012. It is an officially authorized dealer of Apple in Vietnam at the highest level, specializing in providing genuine electronic products. Currently, the retail chain system spans across the country with stores in all 63 provinces and cities.

• Website: https://www.fptshop.com.vn
• Website Traffic: 5.933M/mn

Hoang Ha Mobile

Hoang Ha Mobile is a retail system specializing in providing genuine technology products and well-known mobile phones in Vietnam, established in 2014. Currently, the business has over 90 branches spanning from the North to the South.

• Website: https://www.hoanghamobile.com
• Website Traffic: 4.818M/mn

Di Dong Viet

The Mobile Technology Company Limited operates the Didongviet.vn retail chain, established in 2009 as a reputable system specializing in genuine technology products, notably mobile phones, tablets, laptops, accessories, and components.

• Website: https://www.didongviet.vn
• Website Traffic: 1.787M/mn

Viettel Store

Viettel Store was launched in 2009 with thousands of continuously updated products to meet the online shopping needs of customers nationwide. With over 200 stores, Viettel Store’s retail system provides a wide range of high-tech devices and products, including mobile phones, laptops, tablets, and medical equipment.

• Website: https://www.viettelstore.vn
• Website Traffic: 1.673M/mn

Sony Store

Sony is one of the most globally renowned brands in consumer electronics, thanks to its revolutionary innovations and product quality. After 21 years in Vietnam, Sony has established a retail system consisting of 11 Sony Shops and Sony Centers, over 160 official dealers, and 70 authorized service stations spread across the country.

• Website: https://www. store.sony.com.vn/
• Website Traffic: 1.649M/mn

Phong Vu

Phong Vũ is known as a long-established and reputable retail unit in Vietnam since 2007, with over 30 stores nationwide. Specializing in the business of information technology products, gaming and entertainment devices, office equipment, and high-tech devices from various major brands.

• Website: https://www.phongvu.vn
• Website Traffic: 1.479M/mn

Mobile City

Mobile City is one of the popular retailers of smartphones, tablets, and technology accessories in Vietnam, with over 10 years of experience.

• Website: https://mobilecity.vn/
• Website Traffic: 1.216M/mn

Clickbuy

Clickbuy is a retail system offering well-known technology products in Vietnam, established in 2012. Currently, Clickbuy has expanded to include 5 stores and 2 modern service centers in Hanoi and Ho Chi Minh City.

• Website: https://clickbuy.com.vn/
• Website Traffic: 1.190M/mn

Developing E-commerce Solutions for the Mobile Phone Retail Industry

Online business in the mobile phone industry presents numerous growth opportunities. However, to succeed, businesses need a partner with extensive experience in the e-commerce landscape.

With a successful track record in implementing complex e-commerce systems, SECOMM understands the challenges that businesses face.

Contact us now for a free consultation on comprehensive e-commerce system development solutions!

The COVID-19 pandemic has shifted shopping trends from traditional stores to online channels. Due to the pandemic, the demand for electronic products such as phones, laptops, and tablets has increased. This has helped mobile phone retail businesses achieve high revenue growth and profitability. 

The “leap” into e-commerce has opened up many opportunities for businesses to develop – opportunities to provide a fast and seamless shopping experience for customers, expand sales channels, increase revenue, and establish brand identity.

In this context, owning an e-commerce website is almost a prerequisite for starting a successful online business. An e-commerce website can support businesses in several ways:

• Maximize Revenue: Businesses can add sales channels to expand their business model, increase profits, and avoid limitations on time and space compared to traditional in-store sales.
• Cost Savings: It saves costs related to renting physical space and human resources, and especially reduces dependence on e-commerce platforms.
• Data Collection: Businesses can rely on customer journeys on the system to collect data, then analyze and leverage it to personalize the user experience.
• Enhance Competitive Ability: Utilizing and exploiting the strengths of an e-commerce website with a visually appealing and unique interface will make it easier for businesses to position their brand and attract customers.
• Brand Promotion: It increases trust, professionalism, and accessibility to potential customers.
• These factors highlight the importance of having an e-commerce website for businesses looking to thrive in the evolving market landscape influenced by the COVID-19 pandemic.

Related article: Top 10 retail websites for mobile phones in Vietnam

Though the benefits are plentiful, how can one design a comprehensive e-commerce website for a business professionally and effectively? 

Below is the journey to build a comprehensive e-commerce website for a mobile phone retail business with two main stages: (1) building the basic e-commerce website and (2) transitioning to building an in-depth e-commerce website.

Phase 1: Building the Basic Mobile Phone E-commerce Website

Define Objectives

The first step in constructing an e-commerce website is for the business to determine elements such as objectives, budget, and time for project development.

• Regarding Objectives: Businesses need to review and cross-reference all goals in the E-commerce Business Plan with the overall Business Plan to ensure the correct and effective implementation of E-commerce, assisting in organizing and prioritizing specific objectives in each development stage.
• Long-term objectives play a guiding role, providing a general framework for e-commerce and overall business development. These may include sustainable brand awareness, the brand’s market value, total revenue, etc.
• Short-term objectives help shape strategies with specific tasks and detailed outcomes corresponding to certain timeframes. These may include brand building, increased e-commerce revenue, enhanced competitive capabilities, product quality/diversity, service quality, etc.
• Regarding Timeframes: To ensure the correct execution of objectives, specific time milestones need to be planned with appropriate prioritization in each stage of the e-commerce journey. Once an overall development timeline is established, it becomes easier to determine the payback period and allocate the budget more effectively.
• Regarding Budget: Businesses can prioritize the implementation of essential components of the e-commerce system when the budget is limited, and later expand in subsequent stages. However, if there are sufficient financial resources, businesses can deploy a comprehensive business plan across departments and stages to enhance performance and achieve sustainable development.

After completing the “ideation” for the e-commerce website, businesses can kickstart the project by purchasing suitable hosting and domain names aligned with the products or services the business intends to offer.

Choosing an E-commerce Platform

Once the specific business strategy has been identified, the business needs to carefully consider choosing a platform for building the e-commerce website. Currently, the two most popular types of e-commerce platforms are Software as a Service (SaaS) and open-source platforms.

For SaaS Platforms

With SaaS platforms, businesses can choose from various pre-designed templates and features to build a website through simple drag-and-drop operations, requiring minimal investment in terms of time and development costs. However, with SaaS platforms, businesses do not own the source code and data; they can only utilize the available features of the platform. The flexibility and scalability of the system are limited, and usage costs may increase over time. Some popular SaaS platforms in Vietnam include Haravan, Shopify, Sapo, etc.

For Open-Source Platforms

With open-source platforms, businesses have complete freedom to design the interface according to their requirements. These platforms offer high flexibility and can be customized extensively. Open-source platforms provide a full range of features and additional utilities, supporting sustainable development. Businesses own all the source code and data. However, businesses will need a skilled in-house team or experienced development partners to accompany them, investing time and money in development. Some popular open-source platforms include Magento, WooCommerce, OpenCart, etc.

Interface Design

Businesses can initiate the interface design for the website on the selected platform by using existing templates or themes available on the system. Alternatively, they can customize and design a unique interface that aligns with the brand image and specific preferences of the mobile phone retail industry.

Developing Basic E-commerce System Features

At this stage, the business collaborates with an in-house IT team or a deployment unit to establish fundamental eCommerce features, ensuring smooth sales processes on the system. On both SaaS and open-source platforms mentioned earlier, businesses can choose suitable functions and integrate them into the website. Some common basic features include:

• Category Management: Control over product data, functions, attributes, prices, inventory, images, and videos (brand, price, phone type, performance, memory, special features, design, screen, size, etc.).
• Content Management: Develop and optimize content for CMS pages (origin, brand, product reviews, usage guides in video form, and success stories relevant to business development needs). Store images, customize themes, and design the website.
• Sales Management: Control and operate sales processes, orders, barcode-based payments, and brand-based sales (iPhone, Samsung, etc.). Integration with customer management to ensure warranty times align with customer purchases. Set up payment methods (COD, card payments, e-wallets, payment gateways), and shipping methods.
• Marketing Management: Deploy and manage various marketing programs and campaigns based on seasons and events (Tet, Black Friday, Christmas, Flash Sales, etc.), especially during product launches by major companies like Samsung, Apple, and Oppo.
• Customer Management: Manage and collect customer information for personalized user experiences, post-purchase customer care, or collaborate with marketing campaigns to attract returning or potential customers.
• Inventory Management: Proactively control the number of available phones in stock (grouped by type, brand, product code, and country of origin).
• Reporting & Analysis: Exploit data and measure performance using tools like Google Analytics, Facebook Pixels, and Google Tag Manager.
• System Management: Maintain a secure and stable eCommerce system. Grant administrator permissions to manage and review the best security practices. Additionally, the platform may offer tools for regular management and maintenance to support stable system operations.

Fulfilling Legal Procedures with the Ministry of Industry and Trade

A mandatory criterion for the official operation of a business’s eCommerce website is the completion of legal documents following regulations. According to Decree 52/2013/ND-CP by the Government, individuals or organizations owning eCommerce websites for selling goods are required to notify or register with the Ministry of Industry and Trade on the eCommerce Management Portal.

Businesses can either complete the registration process themselves or enlist the services of law firms that provide related services.

Phase 2: Developing a Comprehensive eCommerce System

Typically, a basic website may only support a business in its initial stages and face challenges as the business model evolves. Businesses gradually realize the need to develop a more specialized eCommerce system to enhance service quality and improve the overall experience for both customers and the business itself. The development of a sophisticated system requires businesses to be more prepared in terms of time and costs compared to the initial phase.

Redefining Objectives

Similar to developing a basic eCommerce system, the first step in developing a sophisticated e-commerce website is for the business to redefine its objectives, costs, and timelines for the project. It is crucial to explore specific features and advancements within the industry. This allows the business to plan a detailed and accurate development strategy that aligns with its business model.

Choosing a Platform for Transformation

To develop a deep eCommerce system, businesses should opt for open-source platforms such as Magento, WooCommerce, OpenCart, etc. Open-source platforms can best meet the expanding system needs and sustain development alongside the business. However, besides the drawbacks of high development costs and an extended construction period, businesses also need an experienced IT team to effectively utilize these platforms.

Criteria for Platform Selection at This Stage:

• User Interface (UI) and User Experience (UX) Development

Allows the development of a standardised user interface that reflects the brand’s characteristics and showcases product images clearly and cohesively.

Enhances brand identity and differentiation.

The admin interface should be user-friendly, facilitating easy navigation, control, and management of the entire system’s data.

• Basic and Advanced Features

The system should support basic functions and be flexible enough to accommodate the development or integration of advanced and specific features.

This flexibility ensures stable business operations in the long term and the ability to adapt to evolving business models.

Seamless integration with other software without compromising the performance of individual systems.

• Scalability

High scalability to adapt and grow alongside the business, catering to various business models.

Cost-effective long-term budgeting while constructing a sustainable and efficient system suitable for the business.

The ability to expand, whether it’s adding multiple websites, operating in multiple countries, dealing with various currencies, or managing multiple channels.

• Extensibility

Ensures the system can efficiently meet the evolving needs of the business.

Can extend to multiple websites, support internationalisation, handle diverse currencies, and manage various sales channels.

Ensures stable system operation regardless of increasing web traffic and transaction volumes over time.

Choosing Development Resources for eCommerce Website Development

To build a sophisticated eCommerce website, businesses can either establish an in-house team or collaborate with external development partners. In both cases, a skilled and experienced workforce with a professional work ethic is essential.

In-House Team:

• Provides control and flexibility in managing daily tasks, timelines, and data.
• Allows the business to have direct oversight of its data and a clear understanding of product values.
• Challenges include limited manpower depending on the company’s size, restricted ideation due to internal expertise, and potential development limitations.

External Development Partners:

• Collaboration with eCommerce system development experts facilitates a smooth platform transition.
• Businesses don’t need to worry about the intricacies of the transition process as external developers offer optimal support.
• However, there might be a trade-off between having 100% control over the development process and the limitation of collaboration.

Recommended Service Providers: Several service providers specialize in deploying advanced eCommerce systems. Some notable examples include SECOMM, SmartOSC, Co-Well Asia, Isobar, and Magenest.

Choosing between an in-house team and external partners depends on the business’s specific needs, resources, and preferences. Each option has its advantages and challenges, and businesses must carefully evaluate their circumstances before making a decision.

Improving the Interface

While transitioning to a new eCommerce platform, businesses have the flexibility to retain their current website interface or redesign it for an enhanced user experience and improved brand positioning. Redesigning involves adjusting existing themes to save time and budget. However, some businesses opt for a custom redesign to meticulously tailor the interface to their specific needs, which may require a higher investment in terms of time and budget.

Platform Migration

Platform migration is a crucial step in building a deep eCommerce website. Automation is typically used to minimize errors during the transition. Businesses need a comprehensive plan encompassing features, data, and scenarios to ensure a smooth and effective transition. The process begins with data extraction from the old system and recording it into the new system.

Post-migration, thorough testing is essential to verify that all components and data have been accurately and adequately transferred according to the plan.

Developing Advanced and Specialized Features

When constructing a deep eCommerce website, businesses must introduce advanced and specialized features to support business model expansion, enhance competitiveness, adapt to market changes, increase revenue, and improve the shopping experience. Some advanced features for eCommerce and mobile retail may include Buy Now Pay Later, Flash Sales, and advanced product search functionalities.

Continuous learning and staying informed about necessary features are crucial for system development. This can be achieved through online applications, an in-house development team, or external development experts. After outlining the development plan, collaboration with design experts to create a system model is essential. The subsequent step involves programming features based on the approved plan. Before deployment, thorough testing, based on the requirements specification document, is conducted to update test scenarios and log errors using error management tools.

Operation, Maintenance, and Development of eCommerce Websites

After developing an eCommerce website, regular maintenance, care, and updates are necessary to ensure continuous online business operation, seamless system operation from online to offline, and optimal user satisfaction. Ongoing research is vital to optimize and develop the website to create a satisfying and comfortable shopping experience.

In summary, a comprehensive eCommerce website is crucial for the current and future success of mobile phone retail businesses. Building such a website involves a meticulous process, and each step is critical. Businesses can contact SECOMM for free consultations on comprehensive eCommerce website solutions tailored to mobile phone retail businesses.

Consumer demand for beauty and health care is rising as the quality of life gradually improves. The fact that so many individuals are involved in commerce has also contributed to the cosmetics industry’s reputation as one of the most important sectors in the modern economy.

Additionally, the rapid growth of eCommerce following the pandemic is gradually emerging as a successful business strategy and a crucial step in the digital transformation of every industry, including the cosmetics industry.

The market size for cosmetics sold online is estimated by CommonThread to be $483 billion in 2020 and expand to $511 billion in 2021 at a compound annual growth rate (CAGR) of 4.75%. The market size is anticipated to surpass 716 billion USD by 2025 and reach 784.6 billion USD by 2027.

How do cosmetics firms benefit from eCommerce?

Keep up rapidly with the market shift

In the past pandemic years, the global economy has witnessed a sudden decline in sales in many industries, including the cosmetics industry.

People are compelled to reduce their social interactions while social distancing mechanisms are in effect.

At this time, people’s psychology will be more concerned with keeping an eye on and caring for themselves. Due to the unpredictable changes of the pandemic, there has been a sharp rise in the need for skincare, hair care, and body care products to enhance spiritual life.

Due to restrictions on leaving the house, online shopping at the time had become not only a need but also an urgent method of purchasing in place of in-person purchases. That serves as a springboard for eCommerce to take off and spur significant growth in other industries like fashion, grocery, wine, and even cosmetics.

These two elements highlight the enormous potential of this “cake,” assisting several cosmetic companies in realizing and swiftly implementing eCommerce for both sustainable development and market revolution.

Scale up the business

Using eCommerce as a solution will allow the cosmetics industry to shift from offline to online (O2O) business models rather than allowing their businesses to “get lost” in the crisis of the global pandemic.

Additionally, if businesses still do not have a competent eCommerce website to introduce and sell products to customers who love to shop online ​​in the age of digital transformation, they will quickly lose many potential customers to rivals.

This is especially true for a highly competitive industry like cosmetics, but several firms, including Hasaki, LixiBox, Watsons, Guardian, etc., have embraced the trend early and are now the market leaders in cosmetic eCommerce.

Furthermore, early eCommerce development will also provide benefits that will make marketing efforts more successful, broadening the economic opportunities for businesses.

Enhance customer’s shopping experience

​​Businesses must consider customers’ purchasing experiences when launching eCommerce websites, and not just for the cosmetic industry.

Thanks to the use of contemporary technologies, which are quite popular in the cosmetics industry, the purchasing procedure will be swift, and effective, and bring customers satisfaction when they choose to buy cosmetics online.

For example, a 360-degree intuitive vision, virtual reality (VR), or augmented reality (AR) technology (AR).

eCommerce enables businesses to quickly and effortlessly tailor the experience for customers by gathering, evaluating, and synthesizing the consumption behavior of each target group. Typically, this is done with the capabilities listed below: Products have seen, similar product recommendations, etc.
eCommerce provides clients with a seamless experience in addition to an intuitive one across a variety of channels, including social networks (Facebook, Instagram, Tiktok, Zalo, etc.), eCommerce platforms (Shopee, Lazada, Tiki, Sendo, etc.), eCommerce websites, mobile apps, etc.

Best cosmetics eCommerce sites that really stand out

Kylie Cosmetics

One of the most successful cosmetic brands that has a significant global media impact is Kylie Cosmetics. When it comes to Kylie Cosmetics, it’s tough not to give Kylie Jenner credit.

She’s the youngest female millionaire in the US and has been hailed as a business genius by prominent publications like Forbes due to her success in the saturated cosmetics industry.

​​When Kylie Cosmetics was founded in 2015, it generated an astonishing $ 420 million in revenue in its first 18 months. It is predicted that by 2022, net sales will have reached $ 1 billion.

The sensible business strategy, in addition to the founder’s reputation, focuses on utilizing the “gold mine” of eCommerce and launching social media marketing campaigns, which are the factors that contribute to that respectable revenue block.

As a result, the company used Shopify, a platform that specializes in creating websites for the top online retailers in North America, to develop its eCommerce website.

With pink and white as its primary colors, the website’s design is incredibly clean and uncomplicated. The layout of the website centers on showcasing the company’s products.

Also, this is a part of Kylie Cosmetics’ business strategy, which includes releasing collections of cosmetic products like lipsticks, eyeshadow, and eyebrow pencils with limited design and manufacturing to appeal to customers’ FOMO (Fear of Missing Out).

It is not surprising that Kylie’s new collections or cosmetics Cosmetics are continually “sold out” every time it is published because this is thought to be a very intelligent strategy of Kylie Cosmetics, completely different from other well-known cosmetic firms.

The business also utilizes social media platforms that are hugely popular in the US, like Instagram, Youtube, and Snapchat, to create content to market brands and products and engage with a huge audience across three platforms before driving traffic to the eCommerce website and generating conversions.

The company’s inventiveness and innovation are also on display in offline events that draw customers to free product samples. Here, the company wins over even customers who have reservations about the product’s quality, which greatly increases sales.

Since Kylie Cosmetics established its first traditional cosmetic retail store in 2018, customers may now purchase cosmetics from this cult brand at Ulta Beauty locations around the US.

Indeed, Kylie Cosmetics started off quite shrewdly and went on to tremendous success by keeping up with market changes by building an online business model at first, that is, selling through an eCommerce website and relying primarily on social media for promotion.

Guardian

Since entering the Vietnamese market in 2011, Guardian has grown to be a very well-known and recognizable brand among consumers of cosmetics. This brand is a part of the Dairy Farm Group, a company that manufactures and distributes health and beauty products in Asia.

Since its start, Guardian has made ongoing improvements to encourage millions of followers to lead healthy lifestyles and offer a trustworthy, high-quality purchasing experience at the finest rates and services.

With a system of more than 100 outlets “encompassing everywhere,” this retail chain is delighted to be a place to shop for cosmetics “for everyone” who can “purchase everything” and simply select appropriate items.

A clever business strategy and significant investment in successful marketing efforts are the only explanations needed to understand Guardian’s success.

When first entering the Vietnamese market, Guardian specifically pushed to quickly expand its business chain, focusing on cities with high purchasing power, with 80% of stores located in Ho Chi Minh City, the rest in Hanoi and some other major cities such as Da Nang, Can Tho, Bien Hoa, and Vung Tau.

Because at the time, online channels were not really well-known and powerful enough for this business to keep an eye on.

As a result, the company successfully raises the level of brand recognition with extensive coverage from the Guardian orange white wave, taking into account the characteristics of the cosmetics and beauty care industry, which require customers to have a direct point of contact, learn from, and test.
By 2019, the company began its journey toward digital transformation by combining offline and online (O2O) business models in parallel, and simultaneously, deploying Omnichannel.

It is even more critical for Guardian to immediately implement potential sales channels like marketplaces, applications, fast delivery services like GrabMart, and eCommerce website operate side by side with a chain of 105 retail outlets in strategic locations due to the pandemic’s dual effects, which include changing market trends and altering consumer buying habits.

The orange and white colors and quick page loads make the Guardian website’s design stunning. Additionally, Guardian offers enticing incentives in the shipping policy, such as free fast delivery within 4 hours with orders from 349,000 VND, to encourage online shoppers.

The company’s unique product catalog, which is prominently shown on Guardian’s eCommerce website and features items like shampoos, shower gels, and hand sanitizers, is another standout.

The foundation for helping Guardian dominate the cosmetic retail market and leave a lasting impact on customers is a deliberate investment in developing a multi-channel ecosystem.

Hasaki

​​Modernity and growth come with invisible pressures that have an impact on everyone’s life as people struggle to keep up with the “standards” of the times.

However, that does not result in a drop in the demand for beauty and self-care, on the contrary, it is always rising, with a diversity of sufficient options to match customer expectations.

Vietnamese women are among the most beautiful in Asia, but, due to the responsibilities of work pressure and family, they occasionally neglect to care for and love themselves.

Because of this, Hasaki Beauty & Clinic was established with the desire to become a reliable beauty and spiritual care destination for Vietnamese women.

The Hasaki store system, which was introduced in 2016 and now has 76 locations across 29 Vietnamese provinces and cities, has steadily established itself as one of the top retail chains for real cosmetics. Hasaki is dedicated to offering real cosmetics at discounted pricing, living up to its motto of “True Quality – True Value”.

Along with system expansion, Hasaki also works on creating an eCommerce website with features appropriate for the cosmetics industry and always enhancing and upgrading the system to provide customers with the greatest online shopping experience.

The Magento platform was used to build the website, and the interface is attractive with green serving as the primary color tone for the entire eCommerce website and app system. Customers can check current promotions and conveniently look up order details when accessing the Hasaki website.

Additionally, the “handbook” section at Hasaki has a wealth of knowledge on cosmetics and skin care tips that each customer may learn and arm themselves with before making a purchase decision. Since then, the process of beauty restoration is safe and effective.

Similar to Guardian, Hasaki encourages people to order online with NowFree 2h and take advantage of free shipping rules.

As a result, Hasaki will provide free delivery to customers within two hours of receiving orders of 90,000 VND in 29 provinces and cities where the company has locations, including on Saturday and Sunday. Customers will benefit from free national shipping on orders that are at least 249,000 VND.

Therefore, Hasaki has sparked a “green craze” among many beauty fans and is now gradually competing with the country’s top cosmetics brands thanks to its quick recognition of market trends and broad perspective with an efficient marketing mix strategy.

It is clear that the growth of the furniture market has been hastened by the speed at which eCommerce is developing.

Today, numerous local and international cosmetics companies participate in and offer the greatest shopping experiences to customers through the effective implementation of an eCommerce website, including Kylie Cosmetics (USA), Guardian, and Hasaki (Vietnam).

From there, companies may quickly connect with a wider pool of Internet users and generate conversions through efficient marketing strategies.

However, business leaders need to carefully and comprehensively take into account the growing customer expectations and rapidly shifting market trends, not to mention specifically describe a systematic and precise business strategy for taking the most advantageous actions in the short and long term.

Completing that difficult task will take a lot of time and resources. As a result, many cosmetics companies opt for a more straightforward approach to the issue, enlisting the assistance of a highly qualified and dependable unit.

SECOMM has many years of expertise in effectively executing eCommerce for numerous customers in various countries. We specialize in offering free consultation services with qualified eCommerce implementation solutions.

Contact us right away for free counsel and assistance.

The vast and competitive eCommerce sector is witnessing the constant entry of all-sized businesses, making it challenging for many “nascent” companies to prosper in a billion-dollar market that is seen as the domain of technology giants.

Therefore, creating a professional eCommerce website is a crucial objective for new enterprises looking to take the first steps firmly, quickly dominate the market, and follow the success of the big guys.

As a result, Magento is one of the best options to consider when establishing an eCommerce website to ensure that the process is carried out successfully. It can be difficult to find a partner with strong IT skills and Magento platform development experience.

The list below details the top 5 leading Magento development companies in Vietnam that businesses can refer to make the best choice.

Kyanon Digital

One of the leading consulting companies providing solutions to develop eCommerce websites with the Magento platform and Omnichannel (Omnichannel) is Kyanon Digital. through many years of operation steadily established itself as a trustworthy technology partner of many major retail groups in the Asia-Pacific region thanks to its team of qualified experts.

Magenest JSC

Magenest is a longtime technology solutions partner based in Vietnam and a leading partner of Adobe Magento, Odoo ERP, Salesforce, AWS, and Google Cloud Platform.

The company specializes in providing comprehensive hosting services and eCommerce implementation and providing package solutions in line with market trends to promote the business activities of partner businesses.

Magenest strives to support brands in achieving their goals of developing eCommerce websites with Magento. Magenest has a solid technical and consulting experience from over 30 certified consultants and developers.

BSS Commerce

BSS Commerce is an Adobe Solution Partner that provides proper Magento-related eCommerce solutions to businesses throughout the world.

The business has serviced more than 22,000 customers worldwide since its foundation in 2012, accomplished more than 500 projects, and earned the greatest level of customer satisfaction.

SECOMM

​​SECOMM is another well-known eCommerce website developer in Vietnam that is well-regarded by customers for the excellence of its work and service.

This business specializes in eCommerce consulting and offers a wide range of services, including site development, maintenance, and upgrades on platforms including Magento.

Since its establishment in 2014, SECOMM has worked with major local and foreign clients like LayByLand, Trentham Estate, An Nam Group, and others to implement eCommerce websites on the Magento platform effectively.

By simplifying all eCommerce activities, SECOMM is confident to be a reliable companion in the comprehensive digital transformation journey of businesses in Vietnam and globally.

AgileTech

AgileTech is a top software outsourcing company in Vietnam that has a team of experienced Magento developers who specialise in creating and maintaining high-performance E-Commerce websites.

The company is constantly up-to-date on the latest Magento features and developments, and they use this knowledge to create websites that are scalable, secure, and user-friendly during their 8-year establishment. AgileTech is committed to providing clients with the best possible Magento development experience.

It is evident that eCommerce implementation offers businesses many advantages for entering and dominating the industry. The top 5 support firms for creating and developing eCommerce websites on the Magento platform that companies can rely on are listed above.

Exporting and trading internationally has become challenging due to the Covid-19 epidemic. In order to increase sales and find online customers, numerous companies in several industries, including the cosmetics industry, have used eCommerce.

Additionally, to support eCommerce activities and achieve the objective of growth and scalability, cosmetic retailers shift from traditional business practices to keep up with the general development trend of the global economy.

In Vietnam alone, a handful of cosmetic firms in Vietnam have demonstrated extraordinary flexibility and agility in reacting to market adjustments “despite” the complicated changes brought on by the global pandemic.

The following brands have gained the trust of and made a lasting impression on cosmetic customers by creating professional and insightful eCommerce websites.

Hasaki

Hasaki, a company founded in April 2016 to provide full health and beauty care for Vietnamese people, has developed secure and quick online shopping experiences with a choice of high-quality cosmetic items from many of the world’s leading brands in today’s market.

Hasaki’s eCommerce website was invested in and methodically developed from the start with the open-source platform – Magento – in order to deliver clients satisfaction in terms of comfort and efficiency when purchasing online.

More than 7 million visitors per month of traffic at a very high level demonstrate the wisdom of Hasaki’s eCommerce investment. This company’s expansion of its distribution network increased market penetration, and identification and diversification of the target customer were all made possible by sensible strategy.

• Website: https://hasaki.vn/
• eCommerce platform: Magento
• Traffic: 7.244m/month
• Ranking: 514 (Vietnam); 26,288 (Global)

The Gioi Skin Food

The Gioi Skin Food is another well-known eCommerce site with over 2 million monthly visitors that focuses on selling cosmetics. This business worked with Haravan to create an effective eCommerce website with an easy-to-use interface.

The Gioi Skin Food has up now employed eCommerce in addition to the conventional retail shop method, which has been incredibly successful. This would enable the business to catch up with the online-to-offline (O2O) trend and raise brand awareness and revenue.

• Website: https://thegioiskinfood.com/
• eCommerce platform: Haravan
• Traffic: 2.285M/month
• Ranking: 1,670 (Vietnam); 84,473 (Global)

Watsons Vietnam

The Watsons Group, Asia’s top retail organization for health and beauty products, owns the Watsons Vietnam brand. The company desires to provide Vietnamese customers with the finest shopping experience possible while also bringing them high-quality products that are appropriate for their needs.

Notably, Watsons adopted the O2O business model right away after entering the Vietnamese market. With the goal of dominating the market, Watsons Vietnam invests in developing an eCommerce website with SAP Commerce Cloud in addition to the store system dispersed throughout the neighbourhoods of Ho Chi Minh City.

Additionally, the user-friendly and aesthetically designed interface contributes to the website’s amazing monthly visitation of more than 1 million.

• Website: https://www.watsons.vn/
• eCommerce platform: SAP Commerce Cloud
• Traffic: 1.267M/month
• Ranking: 2,715 (Vietnam); 129,769 (Global)

The Gioi Son Moi

The Gioi Son Moi is one of the places where people go to get lipstick that is well-known and reputable because of the guaranteed product quality and the courteousness of the staff. Every day, new products are added to the site, ensuring that there is always enough supply of well-known companies’ lipstick lines in the right hues at competitive rates.

The Gioi Son Moi also swiftly launched an eCommerce website to join the common playground of the cosmetic retail sector, in addition to two physical locations in HCMC that are constantly being renovated, extending the amount of shopping space. As a result, the website is built on the Haravan platform and has a straightforward interface that is nonetheless opulent and complex.

Also, the extremely high monthly traffic volume (more than 1 million) also demonstrates the company’s successful business strategy in the context of the market’s innovation trend.

• Website: https://thegioisonmoi.com/
• eCommerce platform: Haravan
• Traffic: 1.103M/month
• Ranking: 3,582 (Vietnam); 156,691 (Global)

Bo Shop

Beauty lovers in HCMC can’t help but be aware of Bo Shop, a company that provides a broad range of high-quality cosmetics, from skincare to makeup, at rates that are specifically stated to fulfil customers’ demands for all types of beauty care.

The company quickly creates an eCommerce website using WooCommerce to keep up with contemporary business trends in order to become the top cosmetic retail brand in Vietnam.

• Website: https://www.boshop.vn/
• eCommerce platform: WooCommerce
• Traffic: 1.020M/month
• Ranking: 5,030 (Vietnam); 234,462 (Global)

Guardian

For many years, Vietnamese consumers of cosmetics have been familiar with the name Guardian. This is a brand from the Dairy Farm Group that manufactures and distributes well-known health and beauty care goods all over Asia. In Vietnam, where Guardian first opened in 2011, the company now has more than 100 outlets.

In 2019, the business started its transformational path and parallel fusion of offline and internet business models. In order to create an omnichannel sales network (Omnichannel), Guardian focuses on building eCommerce websites with Shopify in addition to deploying potential sales channels like eCommerce platforms, apps, and fast delivery channels via GrabMart.

This gives customers more affordable, quick, and convenient home shopping options. After only a short period of time in operation, the Guardian website has attracted close to 1 million visitors each month.

Guardian has risen to the top of the industry and evolved into the biggest and most prominent retail chain for health and beauty products in existence today thanks to a significant investment in developing a multi-channel ecosystem.

• Website: https://www.guardian.com.vn/
• eCommerce platform: Shopify
• Traffic: 908,599/month
• Ranking: 4,037 (Vietnam); 188,419 (Global)

Lam Thao Cosmetics

Since Lam Thao Cosmetics’ formal opening in 2017, young people have come to love it as one of their favourite cosmetic shops. Lam Thao Cosmetics is continually upgrading its product line with the most affordable rates in an effort to give customers more options with the trendiest goods and improve their experience.

Along with offering high-quality goods, Lam Thao also runs an eCommerce site on the Haravan platform to enhance clients’ offline and online purchasing experiences. The success of eCommerce implementation has also helped Lam Thao Cosmetics reach a significant number of online prospects, boosting both sales and brand recognition.

• Website: https://lamthaocosmetics.vn/
• eCommerce platform: Haravan
• Traffic: 437,475/month
• Ranking: 8,423 (Vietnam); 392,219 (Global)

Nuty Cosmetics

For those who love cosmetics, Nuty Cosmetics is regarded as a cosmetics heaven. After operating and growing for more than ten years amid market ups and downs, the business is still a renowned source for real beauty products from well-known manufacturers in the US, Germany, France, Japan, and Korea.

The WooCommerce platform was used to create Nuty Cosmetics’ website, which has an easy-to-use interface and exceptional features that may satisfy clients when they shop online. Additionally, Nuty Cosmetics’ website offers thorough information about each product, along with clearly stated costs.

Because of this, despite the fact that there are only roughly 200,000 visitors per month on the site currently, Nuty Cosmetics has the potential to become a major player in the cosmetics industry with the correct efforts and attitude.

• Website: https://nuty.vn/
• eCommerce platform: WooCommerce
• Traffic: 229,347/month
• Ranking: 7,505 (Vietnam); 352,535 (Global)

AB Beauty World

In the midst of the Covid-19 outbreak that was raging in 2020, AB Beauty World (ABBW) was founded with the goal of being the top family-friendly cosmetics retailer in Vietnam. The brand has not given up despite the fact that this birth appears to have occurred at the wrong time.

In fact, AB Beauty World has grown and expanded with approximately 20 branches spread throughout the city’s districts in just two years since opening the first store in HCMC, concentrating on growing eCommerce, thanks to the timely redirection.

The WooCommerce-powered cosmetics website for AB Beauty World features an interface and capabilities tailored to the sector. The website has already seen more than 150,000 visitors in the short time since it launched, which is nonetheless viewed favourably for a newcomer to the fight for digital transformation.

• Website: https://abbeautyworld.com/
• eCommerce platform: WooCommerce
• Traffic: 157,602/month
• Ranking: 3,538 (Vietnam); 169,419 (Global)

Beauty Garden

Beauty Garden is one of the top retail and distribution brands for real cosmetics today. Since its establishment in 2014, the company has effectively extended its retail network to be present in numerous provinces and major and minor towns throughout the nation, including Hanoi, Da Nang, Ho Chi Minh City, Dak Lak, Gia Lai, Dong Nai, and Can Tho.

In addition, Beauty Garden concentrates on developing eCommerce websites in the context of economic integration. As a result, the company’s website is expertly and systematically constructed using WooCommerce, the most popular eCommerce development platform worldwide, and is ideal for the cosmetics business.

The eCommerce implementation of Beauty Garden is seen as a sensible move since the development potential of this area is extremely great and at that time, the company had many advantages to build a business model, even though the number of users is still modest with more than 100,000/month.

• Website: https://beautygarden.vn/ 
• eCommerce platform: WooCommerce
• Traffic: 127,439/month
• Ranking: 6,029 (Vietnam); 284,460 (Global)

All things considered, the Covid-19 pandemic outbreak has impacted and altered consumer shopping behaviours for a variety of goods. Shopping for cosmetics, in particular, has seen a significant change from physical to online formats.

The information above is a summary and evaluation of SECOMM for 10 eCommerce sites with a good reputation and the capacity to meet customers’ demands when making a decision to purchase cosmetics.

These companies demonstrate their efforts to create the technological infrastructure needed to enhance the online shopping experience as well as their well-founded optimism regarding the market’s growth potential and dominance in Vietnam.

With many years of experience in successfully implementing e-commerce for many customers in many countries, SECOMM specializes in providing consulting services with comprehensive and professional e-commerce implementation solutions.

Contact SECOMM today for free support and advice.

In the context of the Covid-19 pandemic, which is seen as an “obstacle” to the business activities of most businesses, eCommerce is emerging as an efficient way to enable Vietnamese furniture businesses to participate in the typical “playground” of global digital transformation.

At the same time, it is a pressing solution for furniture products to be consumed easily and accessible to many potential customers.

Therefore, the first wise step furniture brands have been hurrying to do in order to fast access the market is developing an eCommerce website. However, this difficult path calls for a significant investment of time and energy.

With years of expertise supporting several companies, SECOMM has developed a thorough process for developing a successful eCommerce website exclusively for the furniture sector.

Overview

A brief overview of the eCommerce market

The Covid-19 pandemic’s convoluted dynamics made travel challenging, which led to a necessity and urgency that resulted in the explosion of global eCommerce. At that point, internet buying and selling, which is more practical, takes the place of on-the-spot buying and selling.

Global eCommerce sales will rise from 15% in 2019 to 21% in 2021 and then continue to rise to 22% in 2022, according to Morgan Stanley. eCommerce will likely continue to have a large surplus. The market is established, and its growth rate might rise from its current level of 3.3 trillion USD to 5.6 trillion USD in 2026 as a result of significant company penetration in all industries worldwide.

In Vietnam alone, many service sectors had negative growth as a result of the Covid-19 outbreak, although the eCommerce market continued to grow steadily. In particular, the sector for wholesale and retail fell by 0.21%, transportation and warehousing fell by 5.02%, and that for lodging and food services fell by 20.81% in comparison to 2020.

In contrast to that doom, eCommerce has consistently grown at a pace of 16%, with retail sales reaching $13.7 billion USD in 2021. Additionally, the proportion of eCommerce retail sales in all retail consumer goods and services nationally reached 7%, up 27% from the same period in 2020. (Vietnam eCommerce White Paper in 2022).

Because of this, even if the epidemic is now under control and customers are beginning to purchase again in stores, expectations about the potential and rapid growth of the post-Covid eCommerce business are well-founded. The furniture business will not be the only one promoted to extraordinary growth from that point on.

Significance of eCommerce in the Furniture industry

According to Forbes, furniture and building materials have experienced the biggest growth in eCommerce sales during the past two years of the epidemic, with a cumulative growth rate of more than 200% over the year prior to the pandemic, 2019. The category of furniture and home appliances likewise experienced a remarkable cumulative gain of more than 66% compared to the same time in 2019.

Recent findings made by Maddyness include the following intriguing details:

• The value of the worldwide furniture eCommerce market exceeds $200 billion.
• Online sales account for more than 90% of the growth of the furniture industry.
• According to estimates, 8 out of every 10 consumers who purchase furniture have made an internet purchase at least once.
• One in three consumers prefers to buy furniture online.
• 16% of sales of furniture and home goods are made online.
• Customers anticipate purchasing sofas online in 53% of cases and mattresses in 80% of cases.

Stage 1: Basic furniture eCommerce website development

Targeting

The very first thing that furniture businesses need to do is to determine their short-term and long-term goals and priorities before starting to develop an eCommerce website.

To accomplish the anticipated revenue increase in the short term, firms should place a priority on promoting marketing activities, tracking and analyzing customer behaviour, and assessing the efficacy of marketing initiatives. Furthermore, user experience is a crucial consideration that furniture companies must have in mind while advertising eCommerce.

Long-term objectives for firms could include raising brand awareness and coverage as well as evaluating the viability of individual items on online marketplaces. Effective marketing campaigns are also one of the long-term objectives that firms should take into consideration if they want to increase their online consumer base.

Businesses can take a lot of advice from specialized eCommerce implementation consulting units with a lot of experience in consulting a long-term roadmap to get the right list and priority of goals for both this period and beyond since they currently have little data to analyze and evaluate for the entire process.

Platform selection

There are currently two categories of platforms available on the market that enable the development of expert eCommerce websites and are highly well-liked, namely SaaS platforms and Open-source platforms. When used to create eCommerce for the furniture sector, these two types of platforms will each have the following advantages and disadvantages:

SaaS Platform

A service-based software application distribution mechanism for eCommerce commercial purposes is the simplest definition of a SaaS platform. To put it another way, the service provider develops and maintains software to aid in the creation of an eCommerce website, and the firm pays a set fee to use this service.

With SaaS platforms, the provider will own and manage the source code and data because the complete enterprise website system is hosted on the provider’s server. This means that the service provider will be in charge of handling and resolving technical issues that arise during the implementation of eCommerce by businesses.

Popular SaaS platforms are especially favored by businesses today, such as Haravan, Shopify, BigCommerce, etc.

Some of the advantages of the SaaS platform include:

• Fast eCommerce site deployment: Typically, it only takes a few minutes or days for businesses to possess an eCommerce site with all the features they need for the furniture sector at a fair initial building cost.
• Ease of use: The SaaS platform is built with user-friendliness in mind, making it possible for companies without IT advantages or technical expertise to swiftly develop and manage an eCommerce website.
• Good security: SaaS providers are in charge of the security aspect since they give and maintain the platform for building eCommerce websites. As a result, eCommerce companies in general, and furniture eCommerce companies in particular, won’t need to worry too much about PCI compliance, SSL, or the possibility of websites being hacked.
• Excellent customer service: Due to the supplier’s 24/7 assistance, businesses may easily contact them by email, hotline, or live chat if their eCommerce website experiences any issues during implementation.

The leading furniture enterprises in Vietnam using the SaaS platforms to build eCommerce websites include

• Noi That Hoa Phat: The Vietnamese furniture giant has implemented eCommerce with the BigCommerce platform to maintain its position in the market.
• Noi That Moho: A rooky of the furniture village uses the Haravan platform to build a website as the first step on the journey to conquer eCommerce.
• Noi That Cozy: The European furniture import and distribution tycoon has chosen Shopify as a companion to design a website to expand sales channels in the online environment.

However, there are still several drawbacks to the SaaS platform that should be taken into account:

• Expenses rise over time: Instead of paying once and owning the platform for a long time, businesses will have to pay for interfaces, applications, extensions, marketing, and SEO, among other fees, steadily and continuously. This is in addition to having to pay for the cost of using the platform month by month and year by year. Too many expenses are incurred each month, which makes it challenging to monitor cash flow.
• Can not own the source code and data: As mentioned earlier, the business will not own and control the source code and data of the website that this right belongs to the supplier. Therefore, when you want to switch platforms, businesses will not be able to keep and bring all the source code and data to the new platform because of the Lock-in feature of SaaS.
• Limited functionality and customization: Businesses employing SaaS platforms will have fewer options for functionalities and customization in accordance with the particular requirements of each eCommerce website. To enhance clients’ online shopping experiences, the website system must be modified to reflect the company model’s growth as well as industry and product features. SaaS’s constraint, however, makes it challenging to adapt to corporate demands.

Open-Source Platform

Open Source Platform is software with generally available source code that enables customers to obtain, upgrade, and modify additional features required for eCommerce company needs. Instead of being produced by a single corporation, open-source platforms are frequently created by a community of developers.

In addition, because it offers extensive customization options, this platform will be perfect for creating sophisticated eCommerce website systems tailored to a variety of industries, including the furniture industry.

This means that in order to efficiently administer the website and handle technological issues, firms either need to work with expert eCommerce website builders or develop a team of highly qualified internal workers.

In Vietnam, the most popular Open Source platforms to mention are Magento, OpenCart, WooCommerce (WordPress Plugin), etc.

The outstanding advantages of the Open-Source platform:

• Ownership of source code and data: Unlike a SaaS platform, the enterprise is the sole owner of the system’s source code and data. Businesses can thus bring all the data and reuse the existing source code when switching to a new platform. 
• Flexible customization: Companies using the Open Source platform can quickly alter or expand the functional system and create new features to keep up with the rapidly shifting market. From there, companies may quickly link with systems and services provided by other parties to help run eCommerce websites more effectively. Moreover, the Open Source platform’s flexible customization capabilities enable businesses to choose between three popular options for customizing the interface design of their eCommerce website: using an existing theme, customization based on an existing interface and designing its own interface tailored to the particular requirements of the industry.
• Numerous features and add-ons: The Open Source platform includes a wide range of advanced capabilities, like advanced search, product suggestions, abandon cart, etc., in addition to the fundamental functions that facilitate eCommerce implementation. Since the Open Source platform is so well-liked, there is a sizable global developer and expert community from which add-ons are explored and shared. These add-ons are more varied and better than the SaaS platform’s utilities.

The following well-known Vietnamese furniture companies are developing their online stores using the Open Source platform:

• Sieu Thi Noi That va Trang Tri Baya: A reputable furniture retailer that serves many Vietnamese families, has created a professional eCommerce website using the Magento platform for the purpose of immediately dominating the market.
• Noi That Nha Xinh: Manufacturer and supplier of Asian-style furniture products, using the WooCommerce platform for easy and effective eCommerce website deployment.

The disadvantages worth noting when implementing eCommerce with the Open Source platform:

• Long implementation period: In comparison to SaaS systems, an open-source platform typically takes 3 months to 1 year to create an eCommerce website, depending on the complexity of the functional system.
• High building expenses: Even though companies are free to utilize the platform, it costs quite a bit of money to own a complete eCommerce website with all of its features, usually between $10,000 and $50,000 per project.
• Not easy to use: Building an eCommerce system is more difficult than building on SaaS platforms since the system of open source eCommerce features is so diverse and is made to be fine-tuned for each business model. When IT is not a strong suit for a company, this presents a significant challenge, necessitating the assistance of a highly skilled unit.

Web interface design

Businesses should focus on making sure that the website interface conforms to UI/UX standards, clearly displays the brand’s distinctive characteristics and those of the furniture industry, and is synchronous in terms of product presentation and layout when designing the interface of an eCommerce website.

So, businesses can select one of the three methods listed below to create the website interface:

• Using the available interface: In comparison to the other two payment options, this is the most affordable way for businesses to pay for the interface. With pricing ranging from $300 to $500, both SaaS and Open Source platforms offer a selection of common UI/UX interfaces.
• Customizing based on the available interface: Like the previous method, businesses will use the current interface but will modify it to suit their brand’s requirements. As a result, companies cut expenses while also expressing their brand’s distinctive qualities in part.
• Using a self-designed interface: Companies can start thinking about designing their own website interface right immediately to develop a brand image that is unique and more creative than rivals. Even while this is more expensive for businesses than adopting an already-existing interface, the “tailor-made” design interface will match the industry-specific requirements and expectations of the company during the eCommerce deployment phase.

​​​​Firms should typically only use methods 1 or 2 at this point because the functional system is still in its early phases and easily found in the available interface.

Functional system development

In phase 1, businesses can prioritize the development of a system of basic functions needed for a complete furniture eCommerce website, specifically as follows:

• Catalog management: Manage and control categories, product functions, as well as prices and images/videos for each product to optimize the operation and achieve high efficiency when doing furniture eCommerce business.
• Sales management: Manage all order information, including order status and order fulfillment process, thereby helping businesses understand and analyze customers’ shopping behavior and set up and control payment and delivery processes efficiently.
• Marketing management: Integrating basic SEO optimization support features such as URLs, meta tags, internal links, etc., and deploying effective marketing campaigns to drive sales.
• Content management: Build and optimize content for CMS pages from text, images, pagination, blocks, banners, widgets, and templates to all kinds of branded content, blogs, etc.
• Customer management: Manage and control all customer information and customer groups to improve the effectiveness of marketing campaigns, thereby providing a better shopping experience for customers.
• System management: Manage and decentralize administrators to control and operate, secure and maintain the eCommerce website system.
• Store management: Using tools to support inventory management at branches, stores, and different warehouses to ensure the continuous supply of goods for the whole system.
• Cart and checkout management: Manage and control customers’ shopping carts and payment information.
• Analysis and reporting: Support to analyze and measure the performance of the eCommerce website system, thereby offering the next effective business strategies in the future.

Legal procedures finalizing

The final step of building a basic eCommerce website is completing the necessary legal procedures for the website to be allowed to operate legally. Businesses can follow the simple registration steps as instructed at the eCommerce Management Portal.

This is a mandatory requirement of the Ministry of Industry and Trade for every individual or organization that owns an eCommerce website to sell goods and to perform the registration/notification obligation on time.

Stage 2: In-depth furniture eCommerce website development

Re-targeting

Along the journey of business development that comes with ever-changing consumer needs, business goals and strategies need to be adjusted and reconfigured to fit the current business landscape In addition, at this stage, businesses also have problems, data, and insights about their online users, so setting goals will be easy.

In the short term, companies can use efficient marketing techniques to locate and connect with a wider pool of new potential clients online and boost online sales.

In the long run, market sector expansion and building a loyal customer base might be objectives for furniture eCommerce firms. In the second step of the trip to create a successful eCommerce website, businesses will simply develop and implement marketing strategies in accordance with the product features and individual directions of each business by identifying the target market segment.

Businesses must prioritize thinking about the time and cost of investing in a furniture eCommerce website system in addition to short- and long-term objectives because at this stage, the cost and investment budget will frequently be substantial and much higher than the above basic building phase.

eCommerce platform switching

If a company decides to use the SaaS platform to create an internal eCommerce website in the first stage, it will not be able to satisfy the expectations for development and expansion in the second stage due to its restricted customization and capability. Businesses should now convert to an open-source platform with well-known names worth considering, such as Magento, WooCommerce, Ziel Commerce, etc., in order to create an advanced furniture eCommerce website.

Following are some criteria for furniture companies to take into account when selecting an Open Source platform:

• Support to design standard UI / UX website interface with beautiful and high-quality images and videos, showing the unique characteristics of the brand and the furniture eCommerce industry.
• Provide a functional system from basic to advanced in the furniture industry
• High levels of scalability and customization enable the creation of specialized features as well as the integration of several add-ons, third-party services, and administrative support that extends from a single website to numerous websites, multiple language support, multiple currencies, etc.
• High levels of security assist businesses in reducing the dangers from illegal access to the data system and, when necessary, aid in data recovery for the eCommerce website system.

Businesses should focus on the costs associated with switching from a SaaS platform to an Open Source platform, the time required for staff to adapt to the new platform, the risk of data loss, and any errors that may occur during the changeover.

Resources selection

Resource selection for the deployment of an advanced system must be made with considerable thought, in contrast to the basic system development phase. Businesses have the option of creating an internal team or hiring a professional website developer to assist them.

The business will hire and train skilled and specialized IT people on the selected platform for internal team building which requires a lot of time and money, but it will improve resource management and control and actively adapt the development of the eCommerce website system in line with the original objective.

Businesses frequently consult several eCommerce website developers before choosing the finest one for their collaboration. The needs of the businesses for an eCommerce website will thus be satisfied as anticipated, the collaboration process will go smoothly, and the businesses will gain more expertise and experience in website development from that partner, which will provide them with directions consistent with the development trend of the furniture eCommerce industry.

These are the criteria that businesses should consider when choosing: In-depth knowledge and experience in eCommerce and the furniture industry; professional working team; clear and detailed working process; ability to quickly handle problems that arise during website construction.

Web interface re-design

Businesses are not required to update the website interface while switching platforms. However, the redesign of the website interface to fit the Open Source platform is now turning out to be a beneficial piece of advice given the new company development plan introduced concurrently with the implementation of eCommerce websites at a more advanced level.

Similar to the preceding period, companies have three alternatives for designing the user interfaces of their eCommerce websites: they can use the existing interface, customize it based on the existing interface, or create their own interface. To ensure the distinctiveness of the brand and the particularity of the furniture eCommerce industry, businesses should typically use methods 2 or 3 to develop the interface at this stage.

Upgrade the system with advanced and industry-specific functions

Businesses should concentrate on establishing a system of advanced and specific features of the furniture eCommerce industry to suit the new development phase, in addition to the basic functions that have been established for the eCommerce website system in the early stages.

Businesses may better grasp the challenges of implementing intense furniture eCommerce and provide solutions to address those challenges and fulfil the market’s rising expectations thanks to advanced and distinctive functions.

As a result, companies use AR technology to improve the consumer experience. While augmented reality (AR) technology is built on virtual reality (VR) technology, it focuses on fusing the actual environment and digital data to give users the ability to view digital data in the physical world. The furniture eCommerce sector makes extensive use of this technology.

Customers now only need to download the company’s AR program, turn on the camera, and evaluate the product’s fit with the area of the house rather than physically going to the store to see the things and try them on to see whether they fit.

Customers’ buying experiences are improved and made more unique by augmented reality (AR) applications, which convert traditional marketing into interactive marketing. IKEA Place App, the furniture buying an app from “big man” IKEA, is a wonderful example because it offers clients a novel and engaging shopping experience.

Customers can use their smartphones to place and try out the more than 2,000 tables, chairs, sofas, shelves, and other household appliances in a real room, change the viewing angle, and zoom in and out. Also, the software will scale items to their true size with 98% accuracy.

The eCommerce website system maintenance

A sophisticated eCommerce website system demands a great deal of experience and effort to operate and maintain. This is the procedure of continuously maintaining, updating, and upgrading the entire system to aid firms in foreseeing and resolving problems (for example, sudden increase in traffic from the promotions that stimulate shopping).

That supports sustained and persistent online sales growth, which is important for eCommerce businesses in general and furniture eCommerce in particular as they compete for a market share of this “pie,” which is “delicious” but can be challenging to consume.

eCommerce acceleration

Furniture eCommerce enterprises readily accomplish growth above and beyond expectations by putting into practice efficient business and marketing strategies.

Therefore, the entire process—from planning through implementation—must be structured with effective, practical solutions that have been demonstrated to work. Implementing Omnichannel, eCommerce Marketing, and SEO optimization are some suggested methods for eCommerce enterprises to accelerate growth.

eCommerce business optimization

The journey of developing an eCommerce website ends with measuring, analyzing, and optimizing eCommerce business activities.

Businesses can use analytics tools such as Google Analytics, Google Tag Manager, Facebook Pixel, etc., to track, update and measure website performance metrics as well as the effectiveness of marketing campaigns.

From there, the eCommerce business strategy for the next stage of development will be carefully and methodically planned thanks to clear and detailed reports & analysis.

Some special notes for furniture eCommerce website development

The journey of developing an eCommerce website for the furniture sector is divided into two phases with clear step-by-step instructions. Businesses will, however, be able to go in one of two strategies, each with its own advantages and drawbacks, depending on the platform they decide to use for the first phase.

Strategy no.1: Initially use an eCommerce SaaS platform before switching to an Open Source platform later on.

Pros

The quick deployment time of a SaaS platform is one of its benefits. In order to swiftly enter the market and create a simple website system, enterprises can pick SaaS at an early stage. Businesses will evaluate the furniture items’ suitability for the eCommerce market’s demands as well as their influence on upcoming consumer trends there.
The switch to an open-source platform will make it more reasonable to extend and develop a specialized website system in order to raise brand awareness and increase online sales over a period of time long enough for businesses to become accustomed to and adapt to the ever-changing market.

Businesses will save a lot of money by implementing eCommerce utilizing the SaaS platform early on as opposed to developing a website using the Open Source platform. Businesses can use that capital to invest in other activities, such as marketing strategy, which is one of the crucial components for the success of any company, not only furniture companies, because the initial cost of a SaaS platform is typically not too expensive.

The ability to conduct business while gaining knowledge and expertise in technology and how to efficiently implement eCommerce is another advantage of this approach to developing an eCommerce website. In general, running a business is challenging, and operating an eCommerce firm is even more challenging in today’s continuously shifting market and technologically complicated and varied trends.

As a result, acquiring knowledge and real-world experience is both a necessary and a sufficient condition for businesses to achieve extraordinary success. Because a SaaS platform is simple to use and doesn’t require a lot of technical knowledge, choosing one to deploy in the early stages can help businesses become comfortable with eCommerce terminology, concepts, and how to build a website at a basic level.

Due to the complex requirements of an extensive eCommerce website system, businesses will need support from a strong IT team during the second stage of switching to the Open Source platform. The collaborators and partners will then complement each other’s knowledge and experience at that point.

Cons

As was stated in the introduction to the platform, the fundamental functional system of SaaS platforms will not be sufficient to meet the needs of the eCommerce business at the growth and scalability stage.

Therefore, whether you like it or not at this moment, you must switch to the Open Source platform in order for the eCommerce system’s expansion and scalability goals to continue to be successfully implemented.

When adopting this approach for the process of developing and perfecting the website system, eCommerce firms in general, and furniture enterprises, in particular, should pay close attention to this first drawback.

Businesses will significantly reduce the initial cost of the working process by using this strategy. The initial benefit, though, later turns into a detriment in the long run. In addition to the ongoing platform usage fees that companies must pay for the SaaS platform, additional service costs are also significant enough to complicate and make cash flow management challenging to manage.

Because of the characteristic of the SaaS platform, customers are not permitted to keep the source code and data when switching platforms, thus enterprises must once again pay the initial development costs after the stage of moving to the Open Source platform. Additionally, the cost of development using an Open Source platform is rather costly, ranging between $30,000 and $50,000 on average.

Additionally, firms will “headache” from the sunk costs associated with switching platforms. The cost of staff training is seen as an additional expense rather than a true investment if you are accustomed to the new system, especially at a time when the economy is anticipated to rebound following COVID-19.

Furthermore, it is easy to make mistakes during the platform shift that result in the loss of crucial firm data, such as data that is closely tied to financial matters. With all the hazards mentioned, managing cash flow and maintaining balance is still a challenging issue that obviously affects furniture companies’ eCommerce business strategies.

Strategy no. 1 will be appropriate for startups or SMEs learning about eCommerce and entering the market safely based on the pros and disadvantages highlighted.

Strategy no.2: Implement an open-source eCommerce platform from the first phase on and use it throughout the second phase.

Pros

With the second strategy, companies develop eCommerce websites on the Open Source platform from the very beginning. Due to the smooth website development process, businesses merely need to gradually improve their functional systems in line with their growth and scale rather than switching platforms.

Long-term cost savings for enterprises are made possible by this seamlessness. In which, addition to saving money by avoiding the cost of starting over when switching platforms as a first strategy, firms also minimize the danger of data loss and spend less time and money training staff to use the brand-new platform.

The second approach, on the other hand, aids firms in laying a strong foundation right away with a professionally designed and smooth eCommerce website system and a team of essential technical personnel who are knowledgeable and well-trained from the start.

Cons

Similar to the first strategy, despite its notable benefits, the second one still has some drawbacks that companies should take into account before implementing furniture eCommerce. The market penetration will be slowed down if Open Source is chosen for the first phase of the deployment process.

All of the website’s features will be designed from the ground up because it will be built on an open-source platform. It takes the team a lot of effort, time, and brainpower to accomplish the entire process, which often takes between three months and a year.

Therefore, the lengthy implementation period is a drawback that slows down market entry, increasing the risk of falling behind in the competitive eCommerce race. Correspondingly, firms will have to pay a considerably larger upfront development fee than they would for a SaaS platform.

When companies must invest a significant sum of money in a platform upfront yet are unsure of its viability and effectiveness for adopting eCommerce, there is a risk involved.

From a business perspective, this drawback is viewed as an opportunity cost, meaning that while this strategy offers firms enormous long-term rewards, it also comes with trade-offs that present difficulties in the short term.

To meet growth and scalability objectives as well as avoid potential risks from switching platforms mentioned in advance, or to make the process of eCommerce implementation simple and efficient.

Therefore, it is incredibly appropriate to invest time and money in starting from scratch with Open Source.

The second approach can be appropriate for firms with a variety of business models, including B2B, B2C, and B2B2C, when the advantages and downsides are carefully thought.

​​With the high growth rate of Vietnam’s economy, eCommerce makes a significant contribution to promoting the flow of goods and services, supporting small and medium enterprises, especially those in the furniture sector, to seek effective business opportunities in the context of deep integration and the spread of the 4th Industrial Revolution.

Moreover, a qualified eCommerce website serves as a “bridge” for furniture companies to achieve that integration objective. However, building a comprehensive, modern, and professional eCommerce website is never simple and necessitates a significant financial investment.

The journey to develop an eCommerce website is described above in great detail by SECOMM with a few extra tips that furniture businesses can refer to shorten your own planning.

With many years of experience in successfully implementing eCommerce for many customers in many countries in recent years, SECOMM understands the difficulties and challenges in the process of implementing an interior eCommerce website.

Contact SECOMM today for free support and advice.

eCommerce is currently developing into a fresh and promising sales channel for furniture companies in addition to the traditional sales channel. Businesses must work hard to sustain and achieve breakthrough growth through eCommerce platforms, though.

As a result, numerous furniture companies started developing online furniture business websites and found surprising success, such Sieu Thi Noi That va Trang Tri Baya, Nha Xinh, Cozy, or Noi Phat Hoa Phat.

These websites’ success can be attributed to their early selection of an adequate and suitable eCommerce platform. Which platforms are appropriate for the furniture industry, then?

Main aspects of the eCommerce furniture industry

UI/UX standard furniture eCommerce website interface

​​The first criterion businesses set when developing an eCommerce website is a standard UI / UX interface, friendly to users who enjoy shopping for furniture online and other home goods to increase customer interaction.

Similar to eCommerce websites in other sectors like fashion, electronics, etc., websites in the furniture sector must feature stunning and high-quality photographs and videos.

This makes it simpler for companies to communicate product information to customers, especially with banner advertisements that have an easy-to-use interface and a pleasing style that will pique shoppers’ interests.

Businesses also need to consider other concerns including call-to-action button placement, cross-device compatibility, and layout designs that display a range of product designs from the navigation bar to page-by-page details.

Comprehensive functional system

Furniture firms need a functional system from basic to advanced to fully meet consumers’ buying expectations and maximize the user experience. This system should include:

• Catalog Management: Manage properties, pricing systems, inventory, photos, and videos to keep them running
• Content Management: Content development for CMS pages, image hosting, theme customization, and website design
• Customer Management: Control information, behavior, and consumption habits to build strategies for each specific customer group
• Sales Management: Set up and operate sales, order, payment, and shipping processes
• Marketing Management: Implement and optimize programs to attract potential customers with built-in support tools
• System Management: Seamless supply chain response with shipping navigation and automation management tools
• Store Management: Navigate and maintain your eCommerce business from online to offline
• Cart & Checkout: Manage shopping carts and process the next payment steps for customers
• Analytics and Reports: Monitor and measure eCommerce performance to give detailed reports to improve business efficiency

Businesses also need to develop some additional specialized features to address the furniture industry’s “own challenge,” such as:

• Omnichannel to track customer footprints across all channels from eCommerce platforms, and social networks, to eCommerce websites and mobile apps to deliver a seamless shopping experience.
• VR/AR or 360-degree view brings a visual experience and realistic visualization of the product, thereby enhancing the online furniture shopping experience.
• Customers who request customized products can specify the colors, materials, and sizes they want and pay a deposit. The supplier will then continue to produce the furniture items in accordance with the requirements and deliver them to the customer once they are finished. The consumer will then pay the supplier the balance at that time.

Integration with a variety of third-party services

Furniture businesses frequently integrate a range of payment options, shipping services, management software, and business analysis tools to optimize eCommerce business systems in order to provide customers with a comprehensive shopping experience.

Some popular payment methods businesses can integrate on the website to diversify payment methods to help customers have many choices such as card payment; eWallet; payment gateways.

Businesses might take into consideration software like ERP (SAP, Salesforce, Oracle), among others, when integrating back-office administration and operation software.

Finally, incorporating BI tools like Tableau, Looker, etc. will aid in the long-term analysis of business plans.

Scalability of the website

Businesses that are just starting to use eCommerce won’t concentrate on the website’s scalability in the future because platforms that provide this feature are sometimes hard to find. But tactically, spending money on a platform that facilitates this function will provide organizations an advantage over rivals in the market.

These aid furniture companies in making necessary adjustments, creating new features, and expanding their online systems to support several stores, languages, and currencies in the future.

Top 5 eCommerce platforms for furniture website development

Haravan

Haravan was founded in 2014 and is a very popular and popular eCommerce deployment platform in the Vietnam market with a variety of solutions for businesses and individual sellers.

Pros:

• Available and diverse themes for the furniture industry
• Wide range of applications, from basic to advanced to start an eCommerce business
• Reasonable eCommerce deployment cost, various packages from 200,000 VND/month to 3,000,000 VND/month, making it easy for customers to choose.
• ​​Time to build an eCommerce website is fast, only about 30 minutes for businesses to own a website with all the necessary features to get started. However, for the website to work effectively, businesses need to spend more time researching and developing the system.

Cons:

• The layout of existing templates causes duplicating, and it’s challenging to alter themes or create your own interface because doing so will have an adverse effect on the entire system.
• The system of specific functions for the furniture sector is still limited.
• Only integrated with services/utilities located in Haravan’s ecosystem.
• Because it is a SaaS platform, it will be difficult for Haravan to expand the website in the future.

=> Rating: 2/4

Haravan is suitable for start-up furniture businesses or SMEs (small and medium-sized enterprises) with operations mainly in Vietnam.

Shopify

Shopify is a popular SaaS platform in the world that provides a variety of solutions for businesses of all sizes to successfully build eCommerce websites.

Pros:

• Available and diverse themes for the furniture industry.
• Wide range of applications, from basic to advanced to start an eCommerce business.
• The initial cost is quite reasonable with a variety of options for businesses from $29/month to about $2,000/month.
• The time to build an eCommerce website is quite fast from 1-7 days, or more depending on the complexity of the system.
• Shopify has a large developer community to serve businesses.

Cons:

• The layout of existing templates causes duplicating, and it’s challenging to alter themes or create your own interface because doing so will have an adverse effect on the entire system.
• The system of specific functions for the furniture sector is still limited.
• A wider range of 3rd party services than Haravan but still only integrated with services available in Shopify’s app store.
• Deployment costs are both advantages and disadvantages of Shopify when the initial cost is quite reasonable, but in the long run, businesses have to pay the cost of using the platform, interface, application, etc., regularly every month. This makes it difficult to manage cash flow
• Because it is a SaaS platform, it will be difficult for Shopify to expand its website in the future.

=> Rating: 2/4

Shopify is considered suitable for start-ups or SMEs with global operations.

ZielCommerce 

ZielCommerce is an eCommerce platform with ready-made solutions specialized for the furniture industry.

Pros:

• Many themes are specific to the furniture industry, allowing businesses to customize according to their needs, helping to reflect the characteristics of the industry and position the brand image.
• Detailed internal eCommerce website construction challenges can be solved with the help of a comprehensive system of functions that combines the fundamental, sophisticated, and niche aspects of both customer and business needs, such as the best order processing system.

Cons:

• The ability to integrate with 3rd party services is still limited. This platform only supports add-ons available in its ecosystem, so businesses will not be able to link with the ERP, POS, CRM, BI, etc. Therefore, when using Ziel Commerce, businesses need to transfer all existing data to the platform’s servers.
• Although highly appreciated for the ability to expand the website system, this is still the disadvantage of Ziel Commerce in the long run. Accordingly, this platform will not support businesses to expand or develop new features because businesses cannot own the source code, so when affected, it will destabilize the entire website system.
• Ziel Commerce is not yet popular in the Vietnam market, so there is no Vietnamese version yet.
• Deployment time will depend on the complexity of the system, the average time is from 3-6 months.
• High implementation cost of about $50,000 per project.

=> Rating: 3/4

ZielCommerce will be the optimal choice for B2B, and B2C furniture businesses to deploy eCommerce websites or build mobile apps. However, this platform is not really popular in the Vietnamese market but is especially favored by foreign furniture retailers such as Frampo, Zeyka, etc.

WooCommerce

WooCommerce is a free WordPress plugin that allows businesses to transform a regular WordPress website into a professional eCommerce website with full features and easy customization with just a few simple steps.

Pros:

• There are many free and premium themes from the WordPress and WooCommerce communities for the furniture sector which are easy to customize or businesses can use self-designed themes. 
• Functional system from basic to advanced for eCommerce business.
• Easy integration with a variety of 3rd party services.
• Because it is an open-source code platform, businesses can plan to expand their website in the future.
• The cost of building an eCommerce website is not too high compared to other open-source platforms like Magento, with total annual costs ranging from $110 to $1,500+ for domains, hosting, themes, extensions, plugins, etc.
• eCommerce website implementation time with WooCommerce takes about 1 to 3 months to complete.

Cons:

• The functional system is still limited in terms of features specific to the furniture industry.
• The scalability is not as high compared to other open-source platforms such as Open Cart, Magento because it depends on the WordPress system.

=> Rating: 3/4

WooCommerce will be suitable for furniture businesses who are familiar with the WordPress platform and want to develop an eCommerce system.

Magento

Magento is a popular open-source commerce platform in the field of eCommerce, with nearly 200,000 websites in use. Currently, Magento has 2 versions: Magento Open Source (free), and Magento Commerce (paid).

Pros:

• Many furniture themes from the global developer community and Magento website developers so businesses can use existing themes which easy to customize or use self-designed themes.
• Easy integration with a variety of 3rd party services.
• High scalability: multi-language, currency, easy future feature development.

Cons:

• There is no repository of themes from Magento to support businesses.
• Implementation typically takes three to six months, but it might take up to a year due to a sophisticated functioning system.
• Although the platform is free to use, the cost of implementing eCommerce with Magento is quite high, about $50,000-$100,000 depending on the complexity of the project.

=> Rating: 4/4

Magento is appropriate for a range of furniture business types, including B2B, B2C, and B2B2C, as well as for various business sizes, including start-ups, SMEs, and major companies. However, large organizations use Magento because it is frequently relatively expensive to deploy.

Choosing the right platform is an extremely important first step when building an interior eCommerce website. Choosing the right eCommerce platform will help businesses save budget and time to build a website while increasing competitive advantage and sustainable growth. On the contrary, when choosing the wrong platform, it will cost businesses a lot of time and budget to deploy and switch platforms many times. Therefore, businesses need to consider the goals and problems in the current model to be able to choose the most suitable platform.

With many years of experience in successfully implementing eCommerce for many customers in many countries, SECOMM specializes in providing consulting services with comprehensive and professional eCommerce implementation solutions. 

Contact SECOMM today for free support and advice.

Many businesses have promoted winery eCommerce in the context of the Covid-19 pandemic, which has been described as a “nightmare” for many economic sectors but appears to be “luck” for eCommerce.

According to Rabobank, eCommerce sales in the wine industry will reach USD 6 billion in 2021, up 4% from the same period in 2020. As said by Forbes, the percentage of online wine orders increased significantly compared to previous years before the pandemic.

Recognizing the potential of this field, many wineries in Vietnam have begun to develop eCommerce websites in order to quickly establish a market position.

Nam An Market

Nam An Market is a retail chain of healthy food stores that Nam An International Investment Co., Ltd. invested in in 2012. Its eCommerce website, which receives over 100,000 visits per month, was built successfully on the Haravan platform.

Aside from fruits, vegetables, meat, and fish, alcoholic beverages, particularly wines, are popular on Nam An’s website. Furthermore, the online shopping experience focuses on safety, convenience, speed, reasonable prices, and various appealing incentives.

• Website: https://namanmarket.com/
• eCommerce platform: Haravan 
• Traffic: 101.3K/month 
• Ranking: 9,079 (Vietnam); 404,452 (Worldwide)

Winemart

Winemart was founded in 2015 to provide consumers with the best services and products possible. Currently, Winemart operates in two main areas:

• Premium wine brand distribution
• Design and package Tet gifts for businesses and customers as needed.

Winemart’s eCommerce website receives over 60,000 visits and is regarded as one of Vietnam’s most prestigious online wine suppliers.

• Website: https://winemart.vn/
• eCommerce platform: WooCommerce 
• Traffic: 66.4K/month
• Ranking: 17,459 (Vietnam); 730,667 (Worldwide)

Sieu Thi Ruou Ngoai

Sieu Thi Ruou Ngoai is not only an eCommerce website that sells imported foreign wine but also a knowledge system about culture, history, and how to choose, preserve, and enjoy wines from around the world, allowing people who are passionate about or want to learn about wine culture to share and improve their understanding.

Sieu Thi Ruou Ngoai now has its own eCommerce website system, which receives over 50,000 visits per month and is highly regarded by customers for both product quality and online shopping experience.

• Website: https://www.sieuthiruoungoai.com/
• eCommerce platform: PHP language 
• Traffic: 48.1K/month
• Ranking: 16,664 (Vietnam); 735,935 (Worldwide)

Ruou Vang Cao Minh

Cao Minh was founded and developed by CEO Thanh Dung, a wine enthusiast who is passionate about learning about wine culture. After many years of research, learning, and improving service quality, Cao Minh has fully converged all the factors to become Vietnam’s leading wine supplier.

Cao Minh’s website is written in PHP and includes all the necessary features and an easy-to-use interface. Cao Minh Wine has become a household name among customers who prioritize online wine shopping.

• Website: https://ruouvangcaominh.vn/
• eCommerce platform: PHP language 
• Traffic: 45.9K/month
• Ranking: 22,324 (Vietnam); 982,166 (Worldwide)

Kho Ruou

Kho Ruou, also known as Kho Ruou Co., Ltd., is Vietnam’s leading importer and distributor of foreign wines and spirits, with over 3000 products of wine, spirits, beer, Japanese sake, and genuine high-end accessories.

Kho Ruou pursues an eCommerce business model by investing in developing a website using the WooCommerce platform. As a result, the company can easily reach a large number of potential customers both online and offline.

• Website: https://khoruou.com/
• eCommerce platform: WooCommerce 
• Traffic: 32.9K/month 
• Ranking: 52,372 (Vietnam); 2,140,674 (Worldwide)

Ruou Tot

When eCommerce is a new trend widely praised by the Covid-19 pandemic. To keep up with that trend, Wine Tot built an eCommerce website with WooCommerce, which helped to increase brand coverage and reach a large number of potential customers on the Internet.

• Website: https://ruoutot.net/
• eCommerce platform: WooCommerce 
• Traffic: 36.3K/month 
• Ranking: 21,489 (Vietnam); 943,255 (Worldwide)

Ruou Nhap Khau

Ruou Nhap Khau is a wine eCommerce website operated by Ham Ruou Vietnam Co., Ltd, one of Vietnam’s leading import and distribution businesses.

Ruou Nhap Khau creates an e-commerce website with the PHP programming language. With an easy-to-use interface and good product quality and service, the company has gradually gained customer trust for its imported wine product lines ranging from popular to high-end.

• Website: https://ruounhapkhau.com/
• eCommerce platform: PHP language
• Traffic: 28.3K/month
• Ranking: 31,246 (Vietnam); 1,334,043 (Worldwide)

Sanh Vang

Sanh Vang is a wine distribution brand founded in 2015 by Saigon Hoang Kim Investment and Trading Company Limited. Sanh Vang has expanded its branch network to many provinces, including Ha Noi, Ho Chi Minh City, Bien Hoa (Dong Nai), and Buon Ma Thuot.

Furthermore, Sanh Vang’s eCommerce website receives over 25,000 visits per month, and the brand receives many positive reviews from customers due to its wine quality, competitive price, available stock, and variety.

• Website: https://sanhvang.com/
• eCommerce platform: WooCommerce 
• Traffic: 25.4K/month 
• Ranking: 545,398 (Vietnam); 1,735,237 (Worldwide)

Winecellar

Winecellar, founded in 2007, is one of Vietnam’s largest wine companies, specializing in high-quality wine, beer, whiskey, food, mineral water, tea, and ceramic products. Winecellar, like Kho Ruou and Sanh Vang, uses the WooCommerce platform to implement eCommerce.

• Website: https://winecellar.vn/
• eCommerce platform: WooCommerce
• Traffic: 21K/month 
• Ranking: 48,961 (Vietnam); 2,063,194 (Worldwide)

The Warehouse

The Warehouse is a wine and spirits distributor in the Vietnamese market, as well as one of An Nam Group’s retail brands.

With a long-term and sustainable eCommerce business in mind, this brand has decided to invest in developing its own eCommerce website on the open-source Magento platform and continuously upgrading this system to provide a better eCommerce experience for customers.

• Website: https://warehouse-asia.com/
• eCommerce platform: Magento
• Traffic: 5K/month 
• Ranking: 78,311 (Vietnam); 3,571,809 (Worldwide)

In general, Vietnamese wine brands are reaping numerous market successes after successfully developing their own eCommerce websites. However, the wine eCommerce business necessitates careful consideration of tactics to take the most effective steps not only in the short term but also in the long term.

Furthermore, wineries need to find a support unit or build a highly qualified in-house team to help them to achieve a common goal.

With many years of experience implementing eCommerce in many countries, SECOMM provides free consulting services with professional eCommerce solutions.

Contact us today for free support and advice!

According to the latest of Ministry of Industry and Trade of the Socialist Republic of Vietnam in 2022, the eCommerce industry’s revenue is estimated at 13.7 billion USD, increase 16% compared to 2020 and accounting for 6.5% of the total retail revenue of Vietnam. Due to e-Commerce SEA, Vietnam’s eCommerce will grow by an average of 25% per year from 2022 – 2025, possibly reaching 35 billion USD in 2025. 

The impact of the Covid-19 epidemic and social distancing orders, as well as changes in consumer behaviour, are driving the growth of this industry.

Thanks to super apps, such as Shopee, Lazada, Tiki, MoMo, and Zalo, it’s easier to deploy mini apps, creating a premise for inexperienced brands to build eCommerce systems to enter this billion-dollar market.

Shopee

Shopee is the most popular eCommerce market in Southeast Asia and Taiwan. Shopee was founded in 2015 to provide people with an easy, safe, and quick online buying experience.

Shopee is gradually becoming an eCommerce super app, not only offering online shopping services but also owning various mini-apps such as Shopee Food, Shopee Mart, Shopee Wallet, insurance services from banks, booking flights, hotels and so on.

• Head office: Singapore
• Countries: Singapore, Malaysia, Indonesia, Thailand, Philippines, Taiwan, Brazil, Mexico, Colombia, Finland and Spain
• Rating: 4.3 stars out of 1.62M reviews (CH Play), 4.4 stars out of 1M reviews (App Store)

Lazada

Lazada, founded in 2012, is one of Southeast Asia’s biggest eCommerce marketplaces. This brand has always been a pioneer in fostering regional development via commerce and technology, intending to service 300 million consumers across Southeast Asia by 2030.

Like Shopee, Lazada has many mini apps and utilities for its own e-commerce business strategies, such as eM wallet, card and eVoucher recharge, online shopping, etc.

• Head office: Singapore
• Countries: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam
• Rating: 4.7 stars out of 19.5M reviews (CH Play), 4.7 stars out of 1.8M reviews (App Store)

Tiki

Tiki is one of Vietnam’s most successful eCommerce marketplaces. Tiki was founded in March 2010 as an online English book-selling site. Since then, Tiki has evolved into an eCommerce super app, focusing on delivering hundreds of thousands of goods from a variety of product categories.

Tiki has been a pioneering marketplace in applying digital currency to business concepts, as proven by the launch of Astra, to boost up eCommerce. At the same time, Tiki refined its ecosystem by creating a series of extensions with mini apps from brands in various industries, including finance, gaming, food, shopping, health, insurance, entertainment, lifestyle, tourism, and community.

• Head office: Singapore
• Countries: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam
• Rating: 4.2 stars out of 242K reviews (CH Play), 4.8 stars out of 368.7K reviews (App Store)

MoMo

MoMo is an e-wallet created by Online Mobile Services Joint Stock Company (M Service) that allows users to make mobile payments and transactions. Through partnerships with more than 90% of Vietnam’s banks and 10,000 local businesses, the company dominates more than 80% of the market for digital payments. As of 2022, MoMo e-wallet has more than 31 million users.

Since 2022, MoMo has developed a mini app technology, formally identifying itself as a super-payment app, helping small and medium companies to “climb on the shoulders of giants,” and construct an ecosystem for MoMo. In particular, utilities from businesses such as online shopping, restaurants, transportation services, tourism and hotels, investing and banking, medical services and so on.

• Head office: Vietnam
• Countries: Vietnam
• Rating: 3.2 stars out of 401K reviews (CH Play), 4.4 stars out of 201.3K reviews (App Store)

Zalo

Zalo was formally launched in December 2012, with the essence of a cross-platform instant messaging software built by the Vietnamese startup VNG. Zalo is a blend of Zing (a VNG-created social network) and alo (a phrase used to pick up a phone in Vietnam). Zalo has progressed to become a multi-functional, multi-platform social networking super app.

Like MoMo, Zalo created a new brand named Zalo Mini App to help other brands reach 65 million regular users on Zalo, and make diversity for this messaging platform. Since then, Zalo has also supported other services, primarily through partnerships with brands in finance, eCommerce, entertainment, games, restaurants and hotels.

• Head office: Vietnam
• Countries: USA, Japan, Taiwan, Korea, Australia, Germany, Myanmar and Singapore
• Rating: 3.9 stars out of 2.03M reviews (CH Play), 3.0 stars out of 62.6K reviews (App Store)

As can be seen, the future of Vietnam’s eCommerce industry will continue to rely on these “giants,” thus businesses should incorporate eCommerce super apps into their business models as soon as possible to reap the full advantages of these applications. However, companies should not rely on these apps for long periods of time since it will result in a loss of customer data, income from commission per order, and so on.

With more than 8 years of experience in consulting and deploying eCommerce systems, SECOMM understands the challenges businesses face in implementing eCommerce business effectively. 

So we provide a free eCommerce consultation to help businesses catch on to this industry!

Fashion eCommerce is growing increasingly influential, particularly in markets with a young population, such as Vietnam, where demand for fashion and lifestyle is diversified.

Recognising this, several fashion brands have begun developing their own eCommerce websites to join this lucrative business swiftly.

1. Coolmate 

Coolmate is a men’s fashion business started in 2019. With a D2C eCommerce strategy as the centre for business development, after only 2 years of implementation, Coolmate had a successful capital call on Sharktank with Nguyen Hoa Binh for 500,000 USD. By 2021, Coolmate’s sales may reach VND 139 billion, an increase of 3.5 times compared to 2020, setting the 2022 revenue expectation at 440 billion.

• Fashion field: Menswear
• Website: https://www.coolmate.me/ 
• eCommerce platform: Laravel
• Traffic: 1.5M/month
• Rating: 854 (Vietnam), 55,047 (Global)
• Estimated value: $16,781

2. Hải Triều

Hai Trieu, which was founded in 1991, has over 30 years of expertise in the watch industry. To adapt to the changing industry and consumers, Hai Trieu has incorporated an eCommerce strategy into its business model with the objective of becoming a dominant watch retailer in Vietnam. Hai Trieu’s eCommerce website has received over 1 million monthly visits and is ranked among the top sites in the fashion eCommerce industry in Vietnam. (according to iPrice).

• Fashion field: Watches
• Website: https://donghohaitrieu.com/ 
• eCommerce platform: WooCommerce
• Traffic: 1.1M/month
• Rating: 807 (Vietnam), 51,641 (Global)
• Estimated value: $19.016

3. PNJ

The official name of PNJ is Phu Nhuan Jewelry Joint Stock Company, which was founded in 1988. PNJ has spent a long time developing a fashion eCommerce website to apply the omnichannel sales strategy. Because of the early adoption of eCommerce, PNJ has surmounted the tumultuous year of 2021 with net sales of over VND 19,547 billion, an increase of 12% over 2020.

• Fashion field: Jewelry
• Website: https://www.pnj.com.vn/ 
• eCommerce platform: CS Cart
• Traffic: 926.9K/month
• Rating: 791 (Vietnam), 49,842 (Global)
• Estimated value: $21,007

4. Juno 

Founded in 2005, Juno is a brand known for its line of women’s fashion shoes and bags. Juno saw the enormous potential of the e-commerce sector and invested early in technologies to make the online company more efficient. As a result, the eCommerce website of Juno is currently the highest-visited website in the fashion line of shoes and bags in Vietnam.

Juno has usually cultivated the clothes and accessories area to suit its clients’ increasingly broad consumer demands.

• Fashion field: Womenswear
• Website: https://juno.vn/ 
• eCommerce platform: Haravan
• Traffic: 899.3K/month
• Rating: 1,242 (Vietnam), 80,279 (Global)
• Estimated value: $20,688

5. Canifa

Canifa is a family fashion brand established in 1997, under Hoang Duong Service and Trading Joint Stock Company – a large fashion retailer in Vietnam. Canifa has built an eCommerce business with a reputation achieved in traditional fashion since 2012. Because of its long-term and sustainable eCommerce business strategy, this company opted to invest in establishing its own eCommerce website on the open-source platform – Magento and regularly upgrading this system to provide clients with the better eCommerce experience possible.

• Fashion field: Familyswear
• Website: https://canifa.com/ 
• eCommerce platform: Magento
• Traffic: 286.2K/month
• Rating: 2,537 (Vietnam), 155,488 (Global)
• Estimated value: $8,383

6. Hoang Phuc International

Hoang Phuc International (Hoang Phuc) was established in 1989 as a luxury fashion retailer of Kappa, Ecko Unltd, Superga, Replay, and Staple. This brand has decided to enter the eCommerce industry after three decades of using traditional strategy.  Hoang Phuc has utilised and changed numerous platforms to create the successful eCommerce website that it is now. This business is currently employing the Magento platform – an open-source platform specialised in eCommerce.

This firm utilizes KOL and Livestream strategies to boost market penetration, besides constantly improving its own eCommerce website for selling apparel online.

• Fashion field: Retail of luxury products
• Website: https://hoang-phuc.com/ 
• eCommerce platform: Magento
• Traffic: 258.0K/month
• Rating: 2,338 (Vietnam), 144,530 (Global)
• Estimated value: $19,895

7. Biti’s

Bitis began as a small factory in 1982 and has grown to become the market’s top shoe and footwear brand. However, when user behaviour changes and new “players” enter the market, this business appears to fall behind. After a long period of lagging, Biti’s new CEO, Vuu Le Quyen – the eldest daughter of Mr. Vu Khai Thanh – chose to change strategy, focusing on investing in eCommerce business model to accelerate and catching up with the market.

Bitis’s has made a dramatic recovery due to this new strategy, vying directly with worldwide brands such as Nike, and Adidas in the Vietnamese market after a number of years of losing market share.

• Fashion field: Footwear
• Website: https://bitis.com.vn/ 
• eCommerce platform: Haravan
• Traffic: 206.6K/month
• Rating: 2,549 (Vietnam), 149,642 (Global)
• Estimated value: $8,966

8. Orchard

Orchard, which was founded in 2004, is a supplier of more than 200 luxury perfume brands from across the world. Orchard has implemented eCommerce promptly to tap the “gold mine” of this industry and become the No. 1 perfume retail brand in Vietnam. Orchard’s eCommerce website is now the favorite destination for customers who want to buy perfume online.

• Fashion field: Perfume
• Website: https://orchard.vn/ 
• eCommerce platform: WooCoomerce
• Traffic: 134.8K/month
• Rating: 6,800 (Vietnam), 372,708 (Global)
• Estimated value: $4,437

9. ONOFF

ONOFF was established in 2005 with the goal of providing daily comfort to everyone. ONOFF has advocated for adopting an eCommerce strategy by investing in building Magento websites like Canifa in 2016. As a result, the brand is gradually synchronizing on online and offline channels, with a customer loyalty rate of 80% maintained at all times, allowing ONOFF to more firmly believe in its goal of becoming the leading lingerie brand in Vietnam and a chance to conquering the ASEAN market in the next three years.

• Fashion field: Lingerie
• Website: https://onoff.vn/ 
• eCommerce platform: Magento
• Traffic: 79.5K/month
• Rating: 10,061 (Vietnam), 518,911 (Global)
• Estimated value: $9,289

10. Rabity

Rabity is a children’s fashion brand that was launched in 2000. Currently, Rabity is the sole Disney and Marvel partner with image rights for children’s fashion lines ranging from 0 to 14 years old. Rabity is pleased to have been the pioneer in deploying the first eCommerce for children’s fashion in Vietnam. Rabity is now present on all eCommerce channels and has its own eCommerce website.

• Fashion field: Childrenswear
• Website: https://rabity.vn/ 
• eCommerce platform: Haravan
• Traffic: 12.3K/month
• Rating: 43,904 (Vietnam), 1,972,408 (Global)
• Estimated value: $15,335

Overall, fashion businesses are achieving several successes after developing their own eCommerce websites. However, the fashion eCommerce industry needs careful consideration of tactics to take the most successful actions in the short term and in the long run. Of course, to do that challenging task, fashion companies must find a well-known or build skilled IT team.

Fashion eCommerce has shown excellent development potential in recent years, with a worldwide market worth USD 759.5 billion in 2021 and predicted to reach USD 1 trillion by 2025. Clothing (+12.7%), Footwear (+11.6%), and Bags and accessories (+8.5%) are expected to increase the fastest in 2023.

Furthermore, fashion is one of the “four pillars” of Vietnam’s e-commerce economy, accounting for 43% of all online purchases, trailing only the eGrocery industry. According to the e-Conomy SEA Report 2021, 47% of Vietnamese respondents think that fashion eCommerce has become a consumer purchasing habit.

Despite the numerous prospects, this industry has multiple problems, including numerous rivals, continually changing consumer preferences, pushing firms to diversify models, Omnichannel sales to create more customer touchpoints, and so on.

As a result, to properly deploy fashion eCommerce, company managers must examine various elements, including the fundamental factor of developing a website. Among eCommerce platforms such as Shopify, BigCommerce, and WooCommerce, Magento is renowned as a platform used by many famous brands to establish eCommerce, including Canifa, Hoang Phuc International, OnOff, and others. So, why have these companies selected Magento?

Fashion eCommerce requirements

Website interface

The demanding consumer base with excellent aesthetic sensibility is a common element of the fashion sector. This necessitates that fashion firms concentrate on the design of the eCommerce website interface, particularly the homepage, which must be professional and eye-catching.

The disadvantage of online fashion purchasing is that you cannot “See it with your own eyes, touch it with your own hands.” Therefore, the more detailed and colourful the image/video, the more authentic and trustworthy it will appear to buyers.

In terms of the UI (User Interface), visualisation affects the capacity of customers to engage with the website, helping to answer the question: “Has the user being able to navigate clearly from one page to another in a convenient way? “

Another website interface design is user experience (UX), from consistency in call to action button (CTA) or illustration locations, everything should be more convenient to create the most consistent experience for all website users.

Functional system

Many functionalities are required for an online fashion business website to satisfy industry requirements.

The fashion sector is distinguished by multichannel sales and numerous client touchpoints. For instance, on e-commerce platforms (Shopee, Lazada, Tiki, Sendo), social networking channels (Facebook, Tiktok, Zalo, Instagram), and e-commerce websites and applications. When implementing eCommerce for fashion companies, administrators must employ an Omnichannel approach.

Usually, the fashion industry will have a lot of product categories and collections, from clothes, and shoes, to bags and accessories, so consumers’ need to search for products on the website and e-commerce app is very high. From there, businesses should build multi-layer menus and advanced product search functions by keywords or filters to serve the needs of searching and navigating customers.

Furthermore, because fashion is a highly competitive market, the more influential the communication strategies, the more orders the brand will obtain. Loyalty Programs, Livestream, Shoppertainment, Affiliate Marketing, and other fashion-related communication strategies on websites and mobile apps.

Clothing, bags, shoes, and fashion accessories are frequently low-involvement goods, thus creating a rapid shopping cart function would assist consumers to speed up the purchase process, increasing online sales for businesses.

Businesses should construct a feature to help categorise consumers to take care of and tailor the experience for each type of client in the fashion sector, which frequently has several customer groups, such as new, old, and VIP. From there, organisations will gradually use the understanding of each sort of consumer to develop better business solutions in the future.

After all, fashion eCommerce systems must frequently manage high traffic levels during peak seasons.

Integration

Businesses require a highly integrated website construction platform to properly execute fashion eCommerce, including Omni-channel, management system, payment, shipping, analytics, and reporting.

Because the fashion industry is distinct, it needs considerable coverage across all sales channels to reach many potential customers. Therefore, while implementing eCommerce, businesses have to use an Omnichannel strategy. However, to synchronise all data from front-end to back-end when deploying Omnichannel, companies require a highly linked system across all sales channels.

Simultaneously, fashion firms frequently utilise several third-party management systems such as POS, CRM, ERP, and BI, so businesses must find an eCommerce platform that can combine and manage all data information on” a single screen”

Furthermore, companies must vary payment and delivery methods so that clients have more options when buying fashion goods.

Finally, organisations must integrate analytics and reporting tools to provide real-time measurements with the most user-friendly reporting table. From there, firms could provide more practical guidance in the future.

Scalability

Fashion businesses will have many different sizes, from startups, SMEs (small and medium enterprises), and new entrants to large corporations. Moreover, each business will have a different operating model, such as B2C, B2B2C, and so on.

All sizes and operating models will have unique requirements for each stage of brand development, so businesses need a platform to accompany them throughout the journey, preventing the circumstance of switching platforms consumes time and money when firms install eCommerce.

In summary, companies require a comprehensive platform to efficiently implement fashion eCommerce for the long run, including website interface, functional system, integration, and scalability.

How does Magento solve the eCommerce problem for the fashion industry?

Website interface

When designing a fashionable eCommerce website interface on the Magento platform, businesses have many choices, including using existing themes, customising themes, and designing their own interface.

For using existing themes, companies may find these in the marketplace, developer community, or partner for Magento-specific themes in the fashion industry. This helps businesses reduce the expense of interface design, but it limits firms’ brand positioning because the interface is easily imitated by other websites.

For customising themes, businesses can save money and add brand identification aspects like colours, fonts, layout and so on. However, to efficiently set up and customise the website interface, businesses require a team with significant knowledge and experience.

For designing their own interface, businesses will have a “tailored” website for their fashion brand. However, this will necessitate a more significant investment in development expenditures and a more competent workforce.

When using Magento to develop an eCommerce website, most fashion businesses often choose a customised theme or design their own interface to support a centralised eCommerce business.

Functional system

The Magento platform has all the capabilities needed to create a comprehensive eCommerce website, from essential to complex. At the same time, this platform permits the development of custom functions to tackle unique difficulties in the fashion business.

Basic features that assist businesses in running an efficient and seamless fashion eCommerce website, such as:

• Catalog Management: Manage all data, processes, categories, attributes, prices, inventory quantities, and images/videos to operate and optimise the efficiency
• Store Management: Manage product inventory and each branch’s business activities and personnel
• Cart and Checkout: Manage the shopping cart and customers’ information when they check out
• Customer Management: Manage customer information to increase marketing efficiency, purchase experience, and customer satisfaction
• Marketing Management: Optimize SEO and implement marketing strategies with tools to increase business sales
• Sales Management: Create and manage sales, order, payment, and shipping processes
• Content Management: Create and optimise all content elements for CMS pages, image storage, customise themes, and design websites
• System Management: Delegate administrators to review the best methods for website security and maintenance
• Analysis and Report: Support tracking and measuring eCommerce system performance and developing future strategies

Advanced functionality that enhances the online shopping experience for consumers, such as:

• Advanced features that improve the online buying experience for customers, such as:
• Advanced search (Elasticsearch, live-search) to improve the website’s ability to locate items.
• PWA (Progressive Web Apps) allows the website to have the same mobile functionalities and interactions as a native app.
• Advanced SEO to examine indexed web pages, assess the SEO quality of each page and make recommendations to improve website ranks.
• MSI (Multi Source Inventory) aids in the administration of items across several stores, significantly increasing inventory management.

Specific functions are those that assist businesses in dealing with fashion industry issues, such as:

• The multi-layer menu aids in displaying the range of fashion products
• Advanced search to help consumers find the product they’re looking for
• View 360 to see fashion product details
• AR/VR to replace the real shopping experience

In general, Magento can create any sophisticated functional system, with infrastructural development before and after depending on the demands of each organisation.

Integration

Magento is well-known as an e-commerce platform with significant connectivity with a wide range of third-party services, including Omnichannel, administration software, analytical and reporting tools, payment and shipping.

• Payment: Easily link the Magento system with current popular payment methods such as card payment (VISA, Mastercard), e-wallet (MOMO, Zalopay), payment gateway (OnePay, VNPay, PayPal) or COD to help diversify payment methods
• Shipping: Easily integrate shipping providers like Giao Hang Nhanh, Giao Hang Tiet Kiem, Ninja Van, Viettel Post and shipping tracking applications to optimise delivery processes
• Administration software: Integrating with back-office management and operation software (ERP, CRM, POS) like SAP, Salesforce, Ocracle to help operate all processes and resources in the organisation
• Business Intelligence tools: Link with business analysis tools like Power BI, Tableau, and Looker to offer database-driven analysis and reporting
• Omnichannel: Combine all sales channels on the same system to control data and operations from offline to online business

Scalability

Magento allows organisations to extend from one website to many distinct websites on the same system to satisfy the requirements of company-scale development. This implies that organisations can access and manage data from a single central Magento system.

With Magento’s language-switching functionality, businesses can create an attractive eCommerce website with customer-friendly content and languages. Furthermore, the Magento system enables businesses to effortlessly exchange currencies, allowing them to grow into new markets in a variety of nations.

From then, Magento can help businesses scale and function effectively without switching to another eCommerce platform from the beginning of business through the period of expansion.

In a nutshell, Magento is an e-commerce platform that caters for the demands of all types and sizes of fashion businesses, from website interface design and functional system development to integration and scalability. However, there are numerous challenges that firms must overcome when implementing fashion eCommerce with Magento, such as high installation costs, long construction times, and the requirement for highly skilled employees.

Recognising the aforementioned business difficulties, SECOMM provides free consultation services on technology and resource solutions for each company. 

Contact SECOMM now for more details!

eCommerce has become an essential business model that fashion brands must utilize not only to survive during the COVID-19 pandemic but also to assist companies in adapting to changing customer behavior, providing competitive advantages for future breakthroughs.
As a result, fashion eCommerce has become a crucial business trend for many fashion businesses today, from start-ups to “giant” corporations.

1. The potential of eCommerce in the fashion industry

According to Statista, the compound annual growth rate (CAGR) of the fashion eCommerce market is predicted to be 14.2% from 2017 to 2025. The CAGR is forecast to reach a value of USD 1 trillion by 2025, in which the US market accounts for about 20%, equivalent to 204.9 billion USD.

In the Vietnamese market, fashion eCommerce is the second most important sector, just after eGrocery (The Vietnam eCommerce White Paper in 2021).

2. The advantages of implementing eCommerce in the fashion industry

2.1. Increase the breadth of your business

The use of eCommerce will provide fashion firms with a new sales channel, along with offline commercial activity in showrooms. For geographical factors, eCommerce transcends place and time to allow customers to purchase whenever and wherever they choose.

Simultaneously, eCommerce is a prominent avenue for reaching customers, particularly in the sphere of fast fashion for women. Marketing activities such as Livestream, Shoppertainment (Shopping with entertainment), Affiliate, and so on are more effectively carried out, leading to the extension of the commercial scope for enterprises.

2.2. Adapting to changing customer behavior

Following the COVID-19 epidemic and the social distancing order, consumer behavior has shifted dramatically, with the transition from physical to online buying rising over time in all categories. In the fashion business alone, the percentage of online customers climbed from 18% to 48% in 2020–2021. As a result, it is critical for fashion businesses to implement eCommerce.

After the epidemic, consumer behavior altered drastically, such as waiting until D-Day to purchase items.  Furthermore, by utilizing eCommerce technologies, organizations can follow, analyze, and synthesize the consumption behavior of each target group, something offline purchasing cannot accomplish. This ensures that businesses always have enough aggregated and forecasted data to implement business plans.

2.3. Improve the user experience 

When technologies that improve user experience in e-commerce are used, customer purchases will be made faster.

Visual experiences such as photos, movies, virtual reality experiences, and so on provide customers with full product information and expertise, enabling a speedier purchasing process. VR / AR technology enables people to shop for garments, accessories, and shoes online in the same way they would in a store.

For example, the American Apparel company has used AR to show shoppers more product information, like detailed descriptions, availability, colors, and buyer reviews.

eCommerce allows businesses to tailor the experience for consumers by collecting, evaluating easily, and summarizing the consumption habits of each target group, often with the following features: Recommend products, Products seen, and so on.

eCommerce provides a seamless experience for customers across many channels such as social media (Facebook, Instagram, Tiktok, Zalo, etc), eCommerce marketplace (Shopee, Lazada, Tiki, Sendo, etc), eCommerce website, and mobile app.

3. Case study

3.1. Shein – The unicorn of the fashion eCommerce industry

Shein is a Chinese eCommerce site created in 2008 that specializes in apparel and accessories. With the motto “everyone can enjoy the beauty of fashion,” the company pushes to give consumers a diverse selection of product options. Shein is currently regarded as a fashion “empire” with a valuation of $ 100 billion – more than Zara ($ 69 billion) and H&M (23 billion) combined.

Shein focuses on the youthful client sector of Gen Y and Gen Z, who use the Internet often. As a result, this brand has used technical components to reach more consumers in an appropriate and exact manner.

Shein created an eCommerce system that included a website and a mobile app to target overseas markets such as Europe, America, Australia, and the Middle East. Shein then advocated Social Commerce, Ecommerce Marketing, Affiliate Marketing, KOC, and other tactics to improve brand awareness and engagement.

In 2021, Shein’s mobile app exceeded 7 million monthly active users in the US alone (Airnow Data), and the hashtag #Shein garnered more than 10 billion views on TikTok (Jing Daily). Revenue reached $15.7 billion in 2021, up 60% from 2020 ($9.8 billion). It can be seen that Shein is a clear example of the effective application of eCommerce to capture market share in the fashion industry.

3.2. Coolmate – The missiles in the realm of fashion eCommerce in Vietnam

Coolmate is a menswear startup that was established in 2019. Coolmate is a mix of the words “cool” and “mate,” which means that the brand’s major purpose is to be a fashion buddy for customers. After barely two years of operation, this company received a $500,000 funding call from Sharktank Vietnam.

Coolmate utilizes the Direct to Customer Ecommerce (D2C eCommerce) model and concentrates on developing its own fashion website to provide a quick and cost-effective buying experience. At the same time, this brand prioritizes product quality, which is 100% made in Vietnam and meets export standards at low costs. Furthermore, to implement e-commerce faster, Coolmate advocates thoroughly apply the strategy of Ecommerce Marketing, Affiliate Marketing, Email Marketing, etc.

Aside from the $500,000 agreement for a 12.5% interest, 2.5% of the consultancy shares pledged, this fledgling business has other noteworthy statistics. Coolmate’s sales will reach VND 139 billion in 2021, up 3.5 times from 2020, with revenue expected to reach VND 440 billion in 2022 and an IPO (Initial Public Offering) by 2025. In general, eCommerce has considerably contributed to Coolmate’s development, as well as providing the groundwork for fashion businesses to follow to grow by market trends.

3.3. Yody – The behemoth chose to compete in the fashion eCommerce race

Yody (previously Hi5) is a family apparel label that was founded in 2014. To provide Vietnamese fashion goods made of high-quality materials to customers in various regions of Vietnam and throughout the world. Yody now employs over 700 people and has 90 outlets around Vietnam.

This fashion brand prioritizes the “tripod” of human resource development, product quality, and technology investment. Yody focuses on talent recruiting and culture training to engage employees in human resource development. In terms of products, Yody designs for comfort and convenience, and can be utilized in various situations, such as going to work, going out, attending meetings, and so on.

Regarding technology, Yody focuses on implementing an online sales strategy across Omni-channel such as eCommerce marketplaces, an eCommerce website, Facebook, Livestream, and so on to compete in the eCommerce race, as well as adapting to changing consumer behavior.

In 2016, Yody was selected as one of the ten outstanding young start-ups in Vietnam. By 2021, Yody’s physical sales will have dropped by 65%, but the internet segment has increased by more than 10%. Therefore, the company continues to aim to increase online revenue by 20% in the next year.

In a nutshell, how to apply fashion e-commerce will depend on the size and strategy of each company, but eCommerce is a prerequisite for successful business in this industry.

Magento is the leading open source eCommerce platform, powering over 186,000 websites worldwide. However, this platform has not been widely used in Vietnam, particularly among the community of new businesses entering the eCommerce market.

What is the Magento platform?

Magento is an open-source eCommerce platform written in the PHP programming language. Magento currently has two versions: Magento Open Source (free) and Magento Commerce (paid).

Why should businesses develop eCommerce websites on the Magento platform?

Inheriting outstanding advantages of open source eCommerce platform:

• Magento has a comprehensive set of features, ranging from basic to advanced, to serve all types of businesses, including B2C, B2B, and B2B2C eCommerce models.
• Customizability and extensibility make editing, building new functionality, and upgrading your eCommerce system easier.
• A diverse ecosystem and global technical support community provide diverse and continuous solutions, comprehensively and quickly resolving many eCommerce problems.
• High security, particularly for the administrator account, so that businesses can control data and reduce risks from website system transactions.

Top 10 most popular eCommerce websites in Vietnam using Magento

CellphoneS

In Vietnam, CellphoneS is a well-known retail system for technological products. The company is currently operating in Ho Chi Minh City, Hanoi, Binh Duong, Hai Duong, Hai Phong, Bac Ninh, Vinh Phuc, Thai Nguyen, and Vung Tau.

• Website: https://cellphones.com.vn/ 
• Traffic: 9.08M/month 
• Expected online sales revenue: $49K+ 
• Expected website investment cost: $500+ 
• Used Version: Magento Open Source 1.9

Viet Mobile

Viet Mobile is a reputable electronics brand and a strategic partner of global technology corporations such as Apple, Samsung, Apple, OPPO, Sony, ASUS, and others.

• Website: https://didongviet.vn/ 
• Traffic: 1.98M/month
• Expected online sales revenue: $45K+
• Expected website investment cost: $1000+
• Used Version: Magento Open Source 2.3

Vua Nem

Vua Nem is a leading retail chain of mattresses, blankets, sheets, pillows and accessories with more than 100 stores spanning from North to South.

• Website: https://vuanem.com/ 
• Traffic: 1.44M/month
• Expected online sales revenue: $500+ 
• Expected website investment cost: $64K+
• Used Version: Magento Open Source 2.2

Kidsplaza

Kidsplaza is a big star in the mother and baby industry, with over 133 locations nationwide.\

• Website: https://www.kidsplaza.vn/ 
• Traffic: 816.17K/month
• Expected online sales revenue: $500+
• Expected website investment cost: $64K+
• Used Version: Magento Open Source 2.3

CGV

CGV, along with Galaxy, Lotte Cinema, BHD Star Cineplex, and CineStar, is one of the top five largest cinema clusters in the world and a major distributor and cinema cluster in Vietnam.

• Website: https://www.cgv.vn/ 
• Traffic: 674.80K/month
• Expected online sales revenue: $1.5M+
• Expected website investment cost: $2000+
• Used Version: Magento Commerce

Canifa

CANIFA is a fashion brand that specializes in designing clothes, accessories, and retailing casual wear for families. It is currently owned by the Hoang Duong Textile Group.

• Website: https://canifa.com/ 
• Traffic: 293.41K/month
• Expected online sales revenue: $156K+
• Expected website investment cost: $2000+
• Used Version: Magento Open Source 2.3

Bach Long Mobile

Bach Long is one of the popular retailers of smartphones, tablets, and technology accessories in Vietnam.

• Website: https://bachlongmobile.com/ 
• Traffic: 283.79K/month 
• Expected online sales revenue: $47K+ 
• Expected website investment cost: $500+
• Used Version: Magento Open Source 1.9

Bibomart

Bibo Mart is a Vietnamese supermarket chain that sells and services to mothers and babies. Bibomart used eCommerce in 2019 to reach customers and expand its online business.

• Website: https://bibomart.com.vn/ 
• Traffic: 217.45K/month 
• Expected online sales revenue: $1.5M/month 
• Expected website investment cost: $2000+
• Used Version: Magento Open Source 2

On Off

On Off is a lingerie brand founded in 2005 to bring everyone comfort every day.

• Website: https://onoff.vn/   
• Traffic: 162.29K/month
• Expected online sales revenue: $31K+
• Expected website investment cost: $250+ 
• Used VersionMagento Open Source 2

20 Again

20 Again is a women’s fashion brand with 3 main product lines: Office Wear, Dress Design, and Street Wear.

• Website: http://20again.vn/ 
• Traffic: 1K/month
• Expected online sales revenue: $24k+
• Expected website investment cost: $250+
• Used Version: Magento Open Source 2

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• Comprehensive understanding: Providing comprehensive eCommerce solutions from consulting, development, operation to eCommerce system growth.
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Businesses may quickly detect a change in consumer behavior throughout the course of the pandemic as online purchasing steadily expands from basic necessities like food and medicine to a variety of other industries like fashion, wine, and furniture.

Also, customers’ awareness of a pleasant, modern, and healthy lifestyle has grown dramatically, which has given the furniture business a chance to go online and serve as a catalyst for Vietnamese eCommerce furniture to see breakthrough growth.

Realizing the great potential of this field, Vietnamese furniture enterprises have been embarking on building an eCommerce website system, which is considered an important factor leading to the success of this modern business trend.

Baya

Initially founded in 2006 under the name Sieu Thi Noi That Uma, the business has only recently (in 2019) changed its name to Sieu Thi Noi That Trang Tri Baya.

Although the brand’s name has changed, its essential values haven’t. It still offers clients high-quality furniture with a clean, sophisticated, trendy design in a neutral tone, and each piece is beautiful in its own right.

Thanks to the wise investment in developing a professional eCommerce website with the Magento open-source platform with an attractive and user-friendly interface, Baya’s website currently receives more than 100,000 visits each month. 

In order to give clients the best eCommerce experience, this furniture manufacturer is constantly improving the system.

In addition, the company demonstrated its awareness of market trends by creating an app called My Baya with a QR payment method and positioning it as one of the primary categories on an eCommerce website to draw consumers’ attention to the website.

• Website: ​​https://baya.vn/
• eCommerce platform: Magento 
• Traffic: 103.9K/month
• Ranking: 11,388 (Vietnam); 526,185 (Worldwide)

Hoa Phat Furniture

With nearly 30 years of market experience and a wide range of clients, Hoa Phat Furniture is one of the top furniture suppliers and manufacturers in Vietnam.

All of Hoa Phat’s items are designed with a contemporary, opulent, and refined aesthetic in mind. In addition to a business strategy that is flexibly adjusted to the changes in the market, the company fully exploits the potential of eCommerce by building a professional and well-organized website on the BigCommerce platform.

From there, businesses increase their coverage and brand awareness on the Internet and reach more customers thanks to effective marketing methods.

• Website: http://noithathoaphat.com.vn/
• eCommerce platform: BigCommerce 
• Traffic: 59K/month
• Ranking: 11,855 (Vietnam); 545,292 (Worldwide)

Moho

The Moho furniture brand was established in March 2020 and is a subsidiary of Savimex, a company with over 35 years of expertise in the production and export of furniture. In order to fulfill the goal of sustainable development, Moho has kept offering clients furniture goods with affordable pricing and quality in accordance with international standards.

With more than 50,000 monthly visitors and a popular Haravan platform, Moho’s eCommerce website is well-liked by customers for their online buying experience.

• Website: https://moho.com.vn/
• eCommerce platform: Haravan 
• Traffic: 53.6K/month
• Ranking: 16,983 (Vietnam); 751,671 (Worldwide)

Cozy

COZY is a famous furniture brand present in the market since 1995 with high-class Italian-style designs. All products distributed by COZY are subjected to quality checks. With more than 25 years of establishment and development, COZY is one of the leading prestigious units in Vietnam in importing furniture from high-end brands from Europe.

In order to increase sales channels and reach a large number of potential customers online, COZY invested in developing an eCommerce website using the Shopify platform in addition to the showroom system dispersed around the districts of Ho Chi Minh City.

Because of the website’s elegantly crafted, opulent, and smart user interface, it receives an astonishing 45,000 visitors each month.

• Website: https://cozyliving.com.vn/
• eCommerce platform: Shopify 
• Traffic: 45.3K/month
• Ranking: 23,596 (Vietnam); 1,033,514 (Worldwide)

Nha Xinh

​​​​Nha Xinh chooses a simple and intimate interior design style for each of the company’s products. The WooCommerce platform’s straightforward and user-friendly design of Nha Xinh’s eCommerce website’s interface amply illustrates this.

Furthermore, Nha Xinh’s website uses 360-degree technology to enable buyers to experience the company’s interior items from a distance in an accurate manner, providing information and a complete price list for each item from every angle of the room and product.

The eCommerce website now receives more than 40,000 visitors each month because of its painstaking attention to every last detail.

• Website: https://nhaxinh.com/
• eCommerce platform: WooCommerce 
• Traffic: 41.1K/month
• Ranking: 15,415 (Vietnam); 696,229 (Worldwide)

Customers can save a ton of time and money when shopping online, especially when purchasing furniture. However, there are a lot of potential hazards associated with this type of business, particularly with regard to product quality and information security, and safety during the shopping and payment processes.

The furniture eCommerce sites discussed in this blog post are well-known destinations that have been active on the market for a long time and have serviced and satiated the wide range and expanding needs of clients.

These companies demonstrate their efforts to create the technological infrastructure that will enhance customers’ online shopping experiences, and they take priority on the development of a professional, well-invested supply chain that will expedite shipments while maintaining the quality of the goods until they are received by the customer.

When Vietnamese furniture businesses launch their own fully-functional eCommerce websites, professionalism, adaptability, and speed are the key success criteria.

Nevertheless, in order for the furniture eCommerce firm to succeed, business managers must carefully and comprehensively take into account the growing client wants and the continuously shifting market trends.

In particular, the task is to lay out a solid and methodical company plan so that the best short- and long-term actions can be taken. Completing that difficult task will take a lot of time and resources. As a result, many furniture companies opt for a more straightforward approach to the issue, enlisting the assistance of a highly qualified and dependable unit.

With many years of experience in successfully implementing eCommerce for many customers in many countries, SECOMM specializes in providing consulting services with comprehensive and professional e-commerce implementation solutions. , repertoires.

Contact SECOMM today for free support and advice.